Discover The Palm Beaches Partnership Program

ANNUAL PARTNERSHIP Marketing Opportunities

The Best Way To Experience Florida®

ThePalmBeaches.com • #ThePalmBeaches

Discover The Palm Beaches The official tourism marketing corporation for Palm Beach County Tourism in Palm Beach County represented 8.22 million visitors in 2019, 8.02 million visitors in 2018, and nearly 70,000 people are employed within the hospitality and tourism community. Visitors spend $5.1 billion annually. The industry provides $7.7 billion in economic impact. This all attributes to tourism as the county’s No. 1 industry. Working “Better Together” with our tourism partners is what we strive for every day.

Discover The Palm Beaches (DTPB) has been committed to our mission of increasing travel and visitation to Palm Beach County for more than 30 years. Our goal is to deliver the right message, through the right medium, to the right audience, at the right time to maximize the economic impact of travel to The Palm Beaches. DTPB plans and executes initiatives in a broad range of areas including sales, marketing, research, visitor services, and community engagement.

Mission: Grow The Tourism Economy

Vision: To Position The Palm Beaches as Florida’s premier tourism destination.

Brand Promise: The Palm Beaches are America’s First Resort Destination.

The community where genuine hospitality is a way of life, and the diversity of travel experiences is matched by the warmth of its coastal communities.

It is Florida’s finest vacation experience.

The Palm Beaches Demographics Geographic Segmentations

11

1 10

12

8 15 4

2 9

7

9 12

4

11 3

6 10

7

3

8

6 2

1. Canada* 2. United Kingdom* 3. Brazil* 4. Bahamas 5. Argentina* 6. Colombia* 7. Germany* 8. Peru 9. France 10. Ecuador 11. China 12. Mexico* *Have Representation Agencies

ANNUAL Traveler Spending

Top 12 Markets SEASON OF TRAVEL: WINTER • SUMMER

1. New York 2. Miami-Ft. Lauderdale 3. Orlando 4. Baltimore-D.C. 5. Boston 6. Ft. Pierce-Port St. Lucie 7. Tampa-St. Pete 8. Philadelphia 9. Atlanta 10. Chicago 11. Jacksonville 12. Detroit

$986 Million (Travel Industry Insights): *Source: DTPB estimates extrapolated from aggregate card usage data provided

by VisaVue® Travel and data from other independent research sources such as Florida Department of Revenue, STR, Euromonitor, Tourism Economics.

$1.3 Million

$1.2 Million

$654 Million

Recreation

Top 12 Markets

Domestic Travelers

Restaurants

International Visitors

6.6 MILLION

MILLION VISITORS

Lodging

749,000

8.22

Retail

5

Why Join?

Value Proposition

Join Us • You’ll be connecting with hundreds of businesses to support tourism.

Sales & Services • Teams dedicated to promoting The Palm Beaches to meeting professionals, event planners, and travel trade professionals • Participate in tradeshows, sales missions, and destination reviews

Access & Insights • Insights into industry leading research • Network with 300+ Partners • Attend FREE educational events, webinars, and more

Advocacy • Policy and Advocacy Updates • Discover The Palm Beaches engages with local legislation on your behalf

Marketing • #1 County resource supporting tourism - ThePalmBeaches.com • New brand campaign driving visitors to ThePalmBeaches.com • Print & Digital Guides • Stretch your marketing dollar with co-ops • PR & Social Media teams pitching The Palm Beaches

ThePalmBeaches.com Digital Advertising: Gain more exposure through targeted advertising on ThePalmBeaches.com. Our native ads are integrated into content on our webpage which allow you advertising opportunities on our website.

2.13

Don’t just take it from us.

See what our Partners have to say.

• “I couldn’t imagine running our business without being a Partner and I would encourage everyone who’s working here in Palm Beach County to explore the amazing portfolio of services. Without these services we wouldn’t be able to amplify our work.”

-Loggerhead Marinelife Center • “It has been a perfect platform and a perfect partnership for us to expand our marketing” – South Florida Science Center • “This has been a great Partnership for many reasons, most notably because we have welcomed numerous guests and visitors that have identified our institution through Discover The Palm Beaches promotion. They are a great Partner and we are delighted to be working with them” -Historical Society of Palm Beach County • “Our favorite aspect of being a partner with Discover The Palm Beaches is the accessibility to all the programs that they provide from public relations to web to co-op opportunities. We get the opportunity to select which of those fall in line with our goals and objectives here at the resort.”

-Four Seasons Resort Palm Beach • “Immediately after joining Discover The Palm Beaches I noticed in the first week a high amount of traffic coming through from google analytics showing my listing on ThePalmBeaches.com as the source.”

– Adventure Watersports

Million+ VISITS YEAR

• “I got a lot more than I expected! It’s so much more than being in a directory. Every time I turn around there seems to be another opportunity to promote my business as a result of my partnership” – West Palm Beach Food Tours

Restaurants/Nightlife/Breweries: Partnership Opportunities

Level 1

Level 2

Level 3

Listing on ThePalmbeaches.com

1

All Applicable

All Applicable

Post Events and Offers

X

X

X

Access to Partner Portal

X

X

X

Free Partner Events

X

X

X

Pass Program Participation

X

X

X

Referrals & Leads

X

X

X

Native Ad

1 Month

3 Months

Digital & Print Guide Listings

Basic

Enhanced

Email Ad

1 Standard Ad

Social Media Post

Feature Friday

1 Location

$75

$300

$750

$50 additional locations up to $500

Level 1 +$300

Level 1+900

*Pricing is pro-rated through Dec. 31, 2021

PARTNER ONLY OPPORTUNITIES: Brand New Dinning Month Program

GUIDE LISTINGS

Enhanced option to make your business stand out

NATIVE ADS

Direct link to your site - valued at $900/month

FEATURED LISTING Priority sorting, 1000 characters, 10 images - valued at $995

EMAIL ADS

Engaged database of 35K – valued between $320 - $720 Additional a la carte options available.

Social, Google 360s, Digital, and Co-op.

A La Carte Digital Marketing Opportunities ThePalmBeaches.com Banner Advertising

Formatted Ads Formatted Ads on ThePalmBeaches.com are fully integrated into the site’s content with a NEW DESIGN and drive a high click-through rate.

PRICING IMPRESSIONS

CPM

RATE

50,000

$18

$900

100,000

$16

$1,600

200,000

$14

$2,800

NEW SPONSORSHIPS A Events $495

• A vailable on a sponsorship basis on ThePalmBeaches.com/events • R otate between the three positions for 1 month A Meetings & Conventions, Travel Professionals,

Weddings $995 • A vailable on a sponsorship basis • L imited to 10 per segment: Meetings, Travel Professionals, Weddings

CREATIVE REQUIREMENTS Image: 575px (w) x 320px (h) • Headline: 35 characters including spaces Body: 150 characters including spaces • CTA: Choose from Learn More, Read More, or Click Here Click-through URL

A

Enlargement

A La Carte Digital Marketing Opportunities Enewsletters & Featured Business Listings

Enewsletters Take advantage of a cost-effective opportunity to engage targeted audience and promote expanded content about your business.

PRICING Feature (2 available per month) $720 D Showcase (2 available per month) $520 E Standard (3 available per month) $320 C

Consumer 35K Meetings 13K

Featured Business Listings Drive conversions by promoting your listing to consumers in relevant categories, including Places to Stay, Activities and Food & Drink. Promoting your listing to sort at the top gives you the best opportunity to influence planning decisions.

C

PRICING B

Featured Business Listings Pro-Rated $747

D

B

E

Enlargement

A La Carte Guide Opportunities Official Collateral

DIGITAL INSIDERS GUIDE:

DIGITAL HOTEL GUIDE:

Ad & Logo on Map: $600

Ad & Logo on Map: $600

TRIM FROM TOP .25”

SOUTH FLORIDA’S LARGEST

MOST THRILLING WATER PARK!

RapidsWaterPark.com

DISTINCTIVE SERVICE, INSPIRED AMENITIES westpalmbeachmarriott.com

PBIMC Ad DTPB Insiders Guide 3.75x1.842 0819.indd 1

8/12/19 3:58 PM

Social Media Partner Program Discover The Palm Beaches is bringing you a highly engaged audience on social media. Select one or multiple of the options below for Instagram or Facebook. Custom programs also available.

Instagram: 76k+ Followers • Facebook: 260k+ Followers • Organic Post: $500 Story: $300 • Post & Story: $750

A La Carte Google 360 Images & Tours Virtual Tours

Virtual Tours Help Double Interest In Business Listings: Those who view a listing with a virtual tour are twice as likely to be interested in visiting that location. And among 18-34-year-olds in particular, prospects are 130% more likely to visit based on a virtual tour.

Two Out Of Three People Want More Virtual Tours: Among people surveyed, 67% want more business listings to have virtual tours. Of the remainder, 26% were indifferent, and 7% stated that more virtual tours were unnecessary.

We will use your investment to: • Ensure The Palm Beaches’s competitiveness as a convention, leisure and sports destination • Pursue initiatives and high-profile events that further increase the visibility of our destination both nationally and internationally • Increase the economic impact of tourism in The Palm Beaches • Enhance the overall destination

Package ONE:

Package TWO:

Package THREE:

Approximately 1/2 hour of 360 Panorama Photography with 5 scenes and 5 still photographs of your business interior or exterior and photographs required by Google of your business, signage, and details of your location.

Approximately 1 hour of 360 Panorama Photography with 10 scenes of your business interior & exterior and 10 still photographs required by Google of your business, signage, and details of your location.

Full video property tour and photos based on Partner needs.

PRICING $250

PRICING $500

Final pricing determined after walk through.

PRICING STARTING AT $2,000

Each package includes an analysis of each partners Google Business listing with recommendations on what 360, images & video should be added or removed. All of the 360 images that DTPB takes at a Partner’s location is done with a Insta360 Pro2 camera and will have a small DTPB logo at the bottom of the 360 image to cover up the tripod that the camera sits on. The final product is intended for online use only, specifically to Google My Buisiness. Partner is allowed to download images & video straight from GMB listing, but encourages the use of said images for online purposes only.

Please reach out to partnership@thepalmbeaches.com for further information.

Partner Portal Manager your Partnership with ease through the Partner Portal.

YOUR EXCLUSIVE DIGITAL PLATFORM TO: 24/7 Access Respond to hotel leads Access Convention Calendar Upload your Offers & Events Share posts with other Partners Manage your listing on ThePalmBeaches.com View reports and business intelligence on The Palm Beaches

What You Need To Know: ONE:

FOUR:

The Palm Beaches welcomes 8.22 million visitors, spending $5.1 Billion annually.

With such a complex planning landscape, fully integrated marketing and advertising is critical.

TWO:

FIVE:

Discover The Palm Beaches spends multiple millions of dollars marketing the destination to travelers.

Not all clicks are created equal; Measure Quality, over Quantity. We’ll show you how!

THREE:

SIX:

The 2021 US Traveler is more informed and uses more media and sources of information than ever before.

Travel and tourism to The Palm Beaches supports nearly 70,000 jobs

WANT SOMETHING CUSTOMIZED FOR YOU BUSINESS? Contact: Partnership@ThePalmBeaches.com

Co-Op Opportunities Extend your marketing dollar with our match program

OPTION 1: OTA CO-OP: Kayak + Expedia Ad Options: ROS or Retargeting Minimum Spend: $5,000/month, 1 month minimum Match 1:1 The Palm Beaches will match your spend up to $5,000/month Creative: Ads feature your property & copy with TPB logo included:

• Expedia can create ads at no cost • Click-Thru to microsite on OTA

Reporting: All metrics & reporting will be shared:

• Bookings, ADR, LOS

OPTION 1: DISPLAY CO-OP: Sojern Ad Options: Display, Native or Video ads Minimum Spend: $500/month; 3 month min.

Match 1:1:1

• The Palm Beaches will match spend up to $5,000 per month

• Sojern then also matches your spend for a 1:1:1 match

Creative: Ads feature your design with TPB logo included; Sojern can create ads at no cost:

• Click-Thru to Your Landing Page/Booking Engine

Reporting: Real Time Impressions Dashboard plus month-end reporting recap:

• Bookings, ADR, LOS

• Economic Impact Report

FOR MORE INFORMATION CONTACT: Erika Constantine • econstantine@thepalmbeaches.com

THE

ORIGINAL. ONE. ONLY.

America’s First Resort DestinationTM

ThePalmBeaches.com