DDA Board Meeting Packet - December 2020

REGULAR BOARD MEETING Downtown Development Authority Tuesday, December 15, 2020 8:30 AM 300 Clematis Street Suite 200 West Palm Beach, FL 33401

CALL TO ORDER

Robert Sanders

PUBLIC COMMENTS AND QUESTIONS PRESENTATIONS •

Marketing/PR Update

•

Placemaking Update

Tiffany Faublas Sherryl Muriente

CONSENT CALENDAR (Action Required) •

Minutes of Regular Board Meeting November 17, 2020

•

Financial Statements of November 30, 2020

Robert Sanders

OLD BUSINESS (Action Required) •

Project 1909 Update and Matching Grant Request

Teneka James-Feaman

•

Speak Creative Addendum

Teneka James-Feaman

•

Tier One Grant Application and Update

Teneka James-Feaman

NEW BUSINESS (Action Required) •

Police Athletic League (PAL)

•

Sunfest

Teneka James-Feaman Raphael Clemente

ANNOUNCEMENTS ADJOURNMENT

300 Clematis Street, Suite 200, West Palm Beach, FL 33401 Phone: 561.833.8873|Fax: 561.833.5870| www.downtownwpb.com

MINUTES Regular Board Meeting Downtown Development Authority Tuesday, November 17, 2020 300 Clematis Street, Suite 200 West Palm Beach, FL 33401 Zoom Webinar https://us02web.zoom.us/j/86550046685 DIAL IN: 1-929-436-2866 US WEBINAR ID: 865 5004 6685

ATTENDANCE Board Members in attendance included Chairman Robert Sanders, Vice Chairman Rick Reikenis, Lisa Gerard, Mary Hurley Lane, William Jacobson, and Cynthia Nalley. DDA staff in attendance included Raphael Clemente, Teneka James-Feaman, Shelly Williams, Samantha Moore and Max Lohman Esq. (Lohman Law Group). DDA staff in attendance via Zoom included Catherine Ast, Michelle Barascout, Tiffany Faublas, and Sherryl Muriente. Guests in attendance via Zoom included Dylan Tracy, Amy Royster, Geoffrey Bernstein, Jorge Gomez, Marcela Sikora, Emily Nolan, Tonya Speciale, John Carpenter, Todd Stone, and Sharon Persaud.

CALL TO ORDER Chairman Sanders called the meeting to order at 8:40 a.m.

EXECUTIVE DIRECTOR REPORT Clemente thanked the board and welcomed them to the DDA office for the Board meeting for the first time since March. He announced the DDA won multiple FFEA awards for various promotions and shared the plaque received. He also provided copies of the latest annual report for all the board members, available on our website.

PUBLIC COMMENTS No public comments.

PRESENTATIONS Comcast Spotlight Presentation and Request for Renewal James-Feaman explained that the data from our 2019-2020 Market survey stated how people receive their information for local news and information. The top mentions included: Television, Newspaper/Print, Online/Internet, Social Media, and Radio. In 2019 the DDA Board approved a one-year contract with Comcast Spotlight (EffectTV), a company that provides the largest reach for television communications. The proposal included five zones on sixteen channels and is covered on all devices. The zones are considered our drive market to Downtown West Palm Beach. The five zones are Palm Beach Gardens, West Palm Beach, Central Palm Beach, Wellington, Delray Beach and Boca Raton.

James-Feaman introduced representatives from EffectTV, Dylan Tracy and Geoffrey Bernstein, to provide a Comcast Spotlight update. Tracy and Bernstein presented an overview of the success of the program for the last year. Multiple versions of Ads are created to stream across all types of platforms to help optimize campaign performance and reach a broad audience. Tracy shared metric gathered from our google analytics which shows an average of 2,000 new users per month.

300 Clematis Street, Suite 200, West Palm Beach, FL 33401 Phone: 561.833-8873|Fax: 561.833.5870| www.downtownwpb.com

He also shared what to expect moving forward if the contract is renewed. Including a new live dashboard feature that tracks traffic to our webpage within 30 minutes of commercial airing and recommendation to include more sports channels to reach additional users in target audience. Tracy added that Comcast is offering a 15% loyalty discount this year, around 200 more commercials and 30 more impressions per month for the same investment of $150,000.

James-Feaman requested Board approval and to execute a new contract not to exceed $150,000 for fiscal year 2020-2021. The new contract would begin December 1, 2020.

Board Action: Reikenis made a motion to approve the Comcast Spotlight/EffectTV contract not to exceed $150,000. Hurley Lan seconded the motion. The motion passed unanimously.

Branding Presentation James-Feaman explained that in 2019 the DDA Board approved to begin the Branding RFP process, which was awarded to IdeaBar. She introduced representatives from IdeaBar, Amy Royster, Marcela Sikora, and Emily Nolan, to showcase the new Downtown West Palm Beach brand identify, including an overview of the challenges, key insights learned throughout the process, the new logo and tagline, and creative expressions of the new brand.

James-Feaman added in December, staff will present a media strategy and recommended tactics, including an overview of the target audience, estimated impressions, tracking and reporting methodology to launch the new brand. The new brand will be launched in the first quarter of the calendar year 2021.

CONSENT CALENDAR Minutes of Regular Board Meeting October 20, 2020 Board Action: Reikenis made a motion to approve the Minutes of October 20, 2020 Regular Board Meeting. Gerard seconded the motion. The motion passed unanimously.

Financial Statements of October 31, 2020 Board Action: Reikenis made a motion to approve the Financial Statements of October 31,2020. Gerard seconded the motion. The motion passed unanimously.

NEW BUSINESS Tier One Grant Applications Review James-Feaman provided a recap of the Tier One Grant program which provides rental financial support for up to six (6) months. In September 2020, The DDA board approved additional funding of $125,000 for the program. In October, the program received fifteen (15) applications and due to the overwhelming success of the program, DDA staff closed the application submittal process on October 26, 2020.

James-Feaman presented the selection committee’s recommendations for the fifteen (15) applications received. Five (5) applications were denied by the selection committee, primarily because the committee felt the businesses didn’t fall into one of the following focus industries: Food and Beverage, Retail, Tourism, Hospitality and Fitness.

300 Clematis Street, Suite 200, West Palm Beach, FL 33401 Phone: 561.833-8873|Fax: 561.833.5870| www.downtownwpb.com

The selection committee recommended to approve nine (9) applications. The committee recommended approval amount of 50% of the applicants rent, paid monthly with landlord verification that the tenant is in good standing.

Board Action: Hurley Lane made a motion to award funding of $96,721.92 to the nine applicants as presented for the Tier One Grant Program. Gerard seconded the motion. The motion passed unanimously.

James-Feaman explained that the application for One XI Salon will be brought back at the December board meeting.

300 Clematis Street, Suite 200, West Palm Beach, FL 33401 Phone: 561.833-8873|Fax: 561.833.5870| www.downtownwpb.com

OLD BUSINESS 314 Clematis Street/Thoroughfare Project Clemente shared the City’s presentation on the Thoroughfare Project located at 314 Clematis Street, the presentation to City Commission work session was rescheduled to December 7th due to Hurricane Eta. Working in cooperation with the CRA, the DDA will be assisting with the management of the design and construction process, as well as with identifying potential tenants for the space once it is completed.

Clemente presented the estimated timeline, budget with a goal of buildout costs under $100 per sq. ft. and provided examples of similar projects in other cities. DDA staff is exploring options on producing a market study to determine the best mix of tenants and a leasing plan. Next step, there will be an interlocal agreement to define objectives. The goal is to have tenants in by November 2021.

ANNOUNCEMENTS Panhandling and soliciting ordinance proposed modifications will be brought to the City Commission on December 14th, 2020.

Dining on the Spot program has wrapped up and completed under budget. DDA staff is continuing to work with City staff to explore options for more permanent outdoor dining solutions.

ADJOURNMENT There being no further business to discuss, Sanders called for a motion to adjourn.

Board Action: Reikenis made a motion to adjourn the meeting at 10:18 a.m. Jacobson seconded the motion. The motion passed unanimously.

300 Clematis Street, Suite 200, West Palm Beach, FL 33401 Phone: 561.833-8873|Fax: 561.833.5870| www.downtownwpb.com

West Palm Beach Downtown Development Authority Balance Sheet November 30, 2020 ASSETS Current Assets

PNC Bank Operating Seacoast Bank - Money Market Petty Cash

3,209,181 159,290 50

Total Current Assets Other Assets Lease Security Deposit

3,368,521

23,000

Total Other Assets

23,000

Total Assets

3,391,521

CURRENT LIABILITIES

Due to Lincoln National Vision Premium Payable Flexible Spending Withholding Suppl Med Ins. Premium Payable

0 0 671 380 1,051

Fund Balance Net Income

3,620,894 (230,424)

Total Fund Balance

3,390,470

Total Liabilities and Fund Balance

3,391,521

No CPA provides any assurance on these financial statements.

West Palm Beach Downtown Development Authority Statement of Revenues And Expenditures November 30, 2020 Month

Current Year Revenues - Schedule 1 Expenditures Business Development - Schedule 2 Public Realm Maintenance - Schedule 3 Marketing/Public Relations- Schedule 4 Neighborhood Services - Schedule 5 General Office - Schedule 6 Operations - Schedule 7 Professional Services - Schedule 8 Total Personnel Expense Insurance Expense Total Rent Expense Tax Collection Travel and Training Reserves Total Expenditures

Year-to-Date

Trolley Gross Annual

Budget

Work Plan

Services

Budget

%

Y-T-D

Y-T-D

313,972

314,026

4,933,242

6.4%

307,676

28,478 81,304 21,059 63,325 6,609 2,440 2,368 72,490 0 11,511 0 459 0 290,043

64,777 159,987 31,507 65,703 8,298 4,883 2,963 138,683 30,268 33,042 3,883 459 0 544,453

1,034,982 1,168,600 1,667,000 1,364,961 126,300 35,800 196,000 875,285 0 190,000 18,000 15,000 313,018 7,004,946

6.3% 13.7% 1.9% 4.8% 6.6% 0.0% 1.5% 15.8% 0.0% 17.4% 21.6% 3.1% 0.0% 7.8%

12,889 159,987 0 0 8,298 4,883 2,963 138,683 30,268 33,042 3,883 459

23,929

(230,427)

(2,071,704)

Total Carry Forwards

191 142,296 142,487

61,245 231,321 292,566

380,000 1,727,500 2,107,500

Net Total Surplus (Deficit)

166,416

62,139

35,796

Current Year Surplus (Deficit) DDA Carryforward CRA Carryforward

16.1% 100.0% 0.0%

0

Marketing

Security

Y-T-D

Y-T-D

6,350

Incentives Y-T-D

0

0 51,888

31,507 8,063

57,640

395,355

8,063

31,507

57,640

51,888

(87,679)

(8,063)

(25,157)

(57,640)

(51,888)

61,245 88,573 149,818

0 8,063 8,063

0 25,157 25,157

0 57,640 57,640

0 51,888 51,888

62,139

0

0

0

0

No CPA provides any assurance on these financial statements.

Supplemental Schedules November 30, 2020 SCHEDULE 1 - CURRENT YEAR REVENUES Current Year Revenues Tax Revenues TIF DDA/City Interlocal Agreement DDA/CRA Interlocal CRA Project Funding Interest Income Virgin Trains USA Ticket Sales Sponsorships Fees and Services Grants and Contributions Total Reimbursements Other Miscellaneous Income Rosemary Square MOU Total Current Year Revenues

Gross

Month

Year-to-Date

Trolley

Annual

Budget

Work Plan

Services

Marketing

Security

Incentives

Budget

%

Y-T-D

Y-T-D

Y-T-D

Y-T-D

Y-T-D

312,136 0 0 0 0 52 0 0 1,784 0 0 0 0

312,136 0 0 0 0 106 0 0 1,784 0 0 0 0

2,285,771 (2,103,786) (75,000) 4,441,157 385,000 100 0 0 0 0 0 0 0

313,972

314,026

4,933,242

13.7% 0.0% 0.0% 0.0% 0.0% 106.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

305,786 0 0 0 0 106 0 0 1,784 0 0 0 0

0

6.4%

307,676

0

No CPA provides any assurance on these financial statements.

6,350

6,350

0

0

West Palm Beach Downtown Development Authority Supplemental Schedules November 30, 2020 Gross Month

Year-to-Date

SCHEDULE 2 - BUSINESS DEVELOPMENT Property and Buss Incentives 19,695 Facade Improvements 0 Leasing/Brokers Meeting 0 Total Business Training and Support 8,688 Business Partnerships 0 Grand Open/New Business 95

Trolley

Annual

Budget

Work Plan

Services

Marketing

Security

Incentives

Budget

%

Y-T-D

Y-T-D

Y-T-D

Y-T-D

Y-T-D

51,888 0 0 10,544 0 2,345

450,000 75,000 26,000 382,982 83,000 18,000

11.5% 0.0% 0.0% 2.8% 0.0% 13.0%

0 0 10,544 0 2,345

28,478

64,777

1,034,982

6.3%

12,889

SCHEDULE 3 - PUBLIC REALM MAINTENANCE 35,650 Clean Team 7,460 Graffitti Maintenance 1,000 Landscape Maintenance 26,047 Holiday Lights 11,147 Signage & Pedestrial Wayfinding 0 Capital Projects/Alleys 0

60,440 7,460 2,000 26,047 64,040 0 0

350,000 97,000 25,000 371,600 125,000 50,000 150,000

17.3% 7.7% 8.0% 7.0% 51.2% 0.0% 0.0%

60,440 7,460 2,000 26,047 64,040 0 0

159,987

1,168,600

13.7%

159,987

Total Business Development

Pressure Washing/Street Clean

Total Physical Environment

81,304

51,888

No CPA provides any assurance on these financial statements.

0

0

0

51,888

0

0

0

0

West Palm Beach Downtown Development Authority Supplemental Schedules November 30, 2020 Gross Month

SCHEDULE 4 - MARKETING/PR Collateral Materials

Year-to-Date

Trolley

Annual

Budget

Work Plan

Services

Marketing

Security

Incentives

Budget

%

Y-T-D

Y-T-D

Y-T-D

Y-T-D

Y-T-D

3,500 6,350 0 0 10,741 468 0

6,875 6,350 0 0 17,814 468 0

165,000 185,000 75,000 187,000 630,000 225,000 200,000

4.2% 3.4% 0.0% 0.0% 2.8% 0.2% 0.0%

21,059

31,507

1,667,000

1.9%

0

0 8,063 57,640 0 0 0

0 682,332 565,369 56,260 30,000 31,000

0.0% 1.2% 10.2% 0.0% 0.0% 0.0%

0

Residential Programming

0 8,063 55,262 0 0 0

Total Res. Services/Quality of Life

63,325

65,703

1,364,961

4.8%

0

PR/Marketing

Retail Promotion Total Value Added Events Advertising and Promotion Marketing Programs

Community & Cultural Promotion Total Marketing/PR

6,875 6,350 0 0 17,814 468 0 0

31,507

0

0

SCHEDULE 5 -NEIGHBORHOOD SERVICES Homeless Outreach

Transportation Security and Policing Public Space Programs Community Engagement

8,063 57,640 0 0 0

No CPA provides any assurance on these financial statements.

8,063

0

57,640

0

West Palm Beach Downtown Development Authority Supplemental Schedules November 30, 2020 Gross Month

SCHEDULE 6 - GENERAL OFFICE General Office Expense

Year-to-Date

Trolley

Annual

Budget

Work Plan

Services

Marketing

Security

Incentives

Budget

%

Y-T-D

Y-T-D

Y-T-D

Y-T-D

Y-T-D

Equipment, Computers, Programs

382 20 6,207

414 20 7,864

25,000 23,300 78,000

1.7% 0.1% 10.1%

414 20 7,864

Total General Office

6,609

8,298

126,300

6.6%

8,298

Telephone Expense

186 88 55 11 2,100

2,245 72 55 11 2,500

16,000 7,000 3,500 300 9,000

14.0% 1.0% 1.6% 3.7% 27.8%

2,245 72 55 11 2,500

Total Operations

2,440

4,883

35,800

13.6%

4,883

General Postage

SCHEDULE 7 - OPERATIONS Dues Hospitality Board Meeting Publications

No CPA provides any assurance on these financial statements.

0

0

0

0

0

0

0

0

West Palm Beach Downtown Development Authority Supplemental Schedules November 30, 2020 Gross Month

SCHEDULE 8 - PROFESSIONAL SERVICES Accounting Professional Service Audit Studies and Surveys Legal Total Professional Services

Year-to-Date

Trolley

Annual

Budget

Work Plan

Services

Marketing

Security

Incentives

Budget

%

Y-T-D

Y-T-D

Y-T-D

Y-T-D

Y-T-D

2,000 0 0 0 368

2,000 595 0 0 368

24,000 75,000 27,000 50,000 20,000

8.3% 0.8% 0.0% 0.0% 1.8%

2,000 595 0 0 368

2,368

2,963

196,000

1.5%

2,963

Some rounding error may occur.

No CPA provides any assurance on these financial statements.

0

0

0

0

MEMO TO:

DDA Board Bob Sanders, Chairman Rick Reikenis, Vice Chairman Lisa Gerard Mary Hurley Lane William Jacobson Cynthia Nalley Upendo Shabazz

FROM: Teneka James-Feaman, Associate Executive Director RE:

Project 1909 Update and Matching Grant Request

DATE: Tuesday, December 15, 2020

_________________________________________________________________________________________

1909 is a non-profit coworking, business mentorship, and entrepreneurial support organization located at 313 Datura Street. In response to the dramatic impacts of Coronavirus on businesses in West Palm Beach, PROJECT 1909 was created as a capacity building initiative to support local businesses.

PROJECT 1909 will assist local businesses by providing expertise for necessary changes to their operations, technology, marketing, or other elements of their business model. The work will be performed by local businesspeople that are affiliated with or sourced by 1909.

As part of 1909’s ongoing partnership with the Knight Foundation, Knight has agreed to match any funds 1909 raises, up to $25,000 for this project. The DDA supported PROJECT 1909 with a grant of $12,500 in June 2020. The funds were matched dollar for dollar by the Knight Foundation to help businesses in Downtown West Palm Beach.

Shana Ostrovitz, Executive Director for 1909, will join the meeting via Zoom to provide an update on the program.

Staff recommends funding the grant program with an additional $12,500 to assist business in the DDA District.

300 Clematis Street, Suite 200, West Palm Beach, FL 33401 Phone: 561.833.8873|Fax: 561.833.5870| www.downtownwpb.com

MEMO TO:

DDA Board Bob Sanders, Chairman Rick Reikenis, Vice Chairman Lisa Gerard Mary Hurley Lane William Jacobson Cynthia Nalley Upendo Shabazz

FROM: Teneka James-Feaman RE:

Website Contract Extension

DATE: Tuesday, December 15, 2020

_________________________________________________________________________________________

In 2019 the DDA Board approved to begin the Website RFP process, which was awarded to Speak Creative.

Prior to Speak Creative beginning the creative process, the new downtown brand needed to near to completion and identify a few key deliverables including colors and fonts.

During the November board meeting Ideabar showcased the new Downtown West Palm Beach brand identity, including logo and tagline, and creative expressions of the new brand.

Staff has met with Speak Creative to establish a new timeline for this project. The new website will be launched in the first quarter of the calendar year 2021.

Staff is requesting approval of the contract extension through April 30, 2021.

300 Clematis Street, Suite 200, West Palm Beach, FL 33401 Phone: 561.833.8873|Fax: 561.833.5870| www.downtownwpb.com

SECOND ADDENDUM TO THE WEBSITE SERVICES AGREEMENT BETWEEN THE WEST PALM BEACH DOWNTOWN DEVELOPMENT AUTHORITY AND SPEAK CREATIVE, LLC THIS SECOND ADDENDUM TO THE WEBSITE SERVICES AGREEMENT is hereby made and entered into as of the ____ day of December, 2020, effective January 1, 2021, by and between the WEST PALM BEACH DOWNTOWN DEVELOPMENT AUTHORITY, a special district created under the laws of the state of Florida, with offices located at 300 Clematis Street, Suite 200, West Palm Beach, FL 33401 (“DDA”), and Speak Creative, LLC, a Florida Limited Liability Corporation (“Contractor”), whose address is 1648 W. Massey, Suite 200, Memphis, TN 38120.

WHEREAS, DDA and Contractor entered into a Website Services Agreement on December 11, 2019 (“Agreement”); and WHEREAS, ARTICLE 5 of the AGREEMENT provides that the AGREEMENT term was to expire on June 30, 2020 and that all work to be performed was to be completed by said date; and WHEREAS, the parties desire to amend ARTICLE 5 of the AGREEMENT as more particularly set forth herein; NOW THEREFORE, in consideration of the mutual covenants contained herein and in the original AGREEMENT, and other good and valuable consideration, the receipt of which is hereby acknowledged by both parties, the parties agree as follows: 1.

ARTICLE 5 of the AGREEMENT, “CONTRACT TERM” is deleted in its

entirety and is replaced by the following: The term of this Agreement shall be from the Effective Date through completion of the work to be performed pursuant to the RFP but no later than April 30, 2021 unless otherwise terminated pursuant to Article 6 or extended by amendment pursuant to Article 1.

2.

All other terms, conditions and provisions of the AGREEMENT shall remain in

full force and effect except as amended herein.

[The remainder of this page left intentionally blank.]

Page 1 of 2

IN WITNESS WHEREOF, the parties have executed this ADDENDUM on the date first above written.

WEST PALM BEACH DOWNTOWN DEVELOPMENT AUTHORITY

SPEAK CREATIVE, LLC

By:

By: Robert Sanders, Esq., Chairman

Jacob Savage, Chief Executive

Officer

ATTEST:

By: Raphael Clemente, Executive Director

APPROVED AS TO FORM AND LEGAL SUFFICIENCY

By: R. Max Lohman, Esq., General Counsel

Page 2 of 2

MEMO To:

DDA Board

Bob Sanders, Chairman Rick Reikenis, Vice Chairman Lisa Gerard Mary Hurley Lane William Jacobson Cynthia Nalley Upendo Shabazz

FROM: Teneka James-Feaman RE:

Tier One Grant Application Review

DATE: Tuesday, December 15, 2020

_________________________________________________________________________________________

In October, the board approved nine (9) applicants with one tentative application from One X1 Salon.

The committee recommended approval of the application, upon receipt of the updated lease agreement.

Staff is requesting approval of the following: Tier One grant applicant review and approval - The committee has reviewed and recommended approval of One X1 Salon - The committee approval amount is 50% of the applicants rent, paid monthly with landlord verification that the tenant is in good standing Tier One grant application STATUS APPROVED

BUSINESS NAME One X1 Salon

ADDRESS 305 Gardenia Street

RENT $2,000.00

AWARD AMOUNT $1,000.00

300 Clematis Street, Suite 200, West Palm Beach, FL 33401 Phone: 561.833.8873|Fax: 561.833.5870| www.downtownwpb.com

AWARD AMOUNT OVER 6 MONTHS $6,000.00-

MEMO To:

DDA Board

Bob Sanders, Chairman Rick Reikenis, Vice Chairman Lisa Gerard Mary Hurley Lane William Jacobson Cynthia Nalley Upendo Shabazz

From: Teneka James-Feaman, Associate Executive Director RE:

Police Athletic League Program Sponsorship

Date:

December 15, 2020

Previously the DDA has partnered with Related Group, the Police Department, and others to support programs and projects that provide evening activities for juveniles in the Downtown area. This includes not only supporting programs that provide activities for young people, but also in the creation and enforcement of policies like the juvenile curfew ordinance. The Police Athletic League (PAL), located at 720 North Tamarind Avenue, has historically been an effective service provider for young people in the Downtown area.

Recently staff met with PAL’s Executive Director Jervonte Edmonds, to discuss their programs and the DDA’s continued support of the important work that PAL does in the local community.

Jervonte Edmonds, Executive Director will join the meeting via zoom to present an update on PAL. Staff requests Board approval to renew the DDA’s sponsorship of PAL’s programs in February 2021, in the amount of $25,000.

300 Clematis Street, Suite 200, West Palm Beach, FL 33401 Phone: 561.833.8873|Fax: 561.833.5870| www.downtownwpb.com

MEMO TO:

DDA Board Bob Sanders, Chairman Rick Reikenis, Vice Chairman Lisa Gerard Mary Hurley Lane William Jacobson Cynthia Nalley Upendo Shabazz

FROM: Raphael Clemente RE:

Sunfest 2021

DATE: Tuesday, December 15, 2020

_________________________________________________________________________________________

After taking a brief pause in a 36-year run, SunFest will be back in 2021 with a revamped festival. Their new plan will no longer include a gated entrance into the festival. Two separate ticketed concert areas, with limited capacity, will be created for individual concerts. Other activities such as art shows, local music, and street performers would be spread throughout downtown West Palm Beach and open to the general public. This concept would allow patrons to ‘create their own SunFest’ and engage with others only to the degree they feel comfortable.

Historically the DDA has collaborated with Sunfest but has never been a sponsor of the event. With the new open format, and the significance of this event to the cultural identity and economic success of our Downtown District, it is a great opportunity for the DDA to support this event in its new format.

Staff will provide additional details regarding event layout and format during the meeting.

300 Clematis Street, Suite 200, West Palm Beach, FL 33401 Phone: 561.833.8873|Fax: 561.833.5870| www.downtownwpb.com