Fall / Winter 2014 New Product Supplement
To our West Paw Friends + Family, As we gear up for our busiest season, I wanted to pause a moment and reflect on a few investments that we’ve made, and that we are so very proud of. This year, we’re proud to create more joy in the lives of our pet owners and drive more sales for you, our retailers, by introducing our newest addition to the Zogoflex® line, the treat puzzle toy, Toppl™. We’re proud to announce that we’re guaranteeing our entire line of pet beds, so you feel just as confident recommending our bedding as your do our Zogoflex. And we’re proud that we’ve redesigned our product packaging, creating ease in the shopping experience to make it more durable and user-friendly (and always eco-friendly). Because in the end, it’s about creating great experiences for you, our customers, building strong roots in our community, and making sustainable choices for our planet. Thanks to you, for inspiring us to make positive investments that we can be proud of. I wish you a successful holiday season.
Spencer Williams and the West Paw Design Team
Made in America with the planet in mind and pets at heart.™
Toppl
™
NEW!
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Whats New At West Paw Design GUARANTEED
NEW Bed Guarantee & New Packaging This Fall Page 12
Li’l Plush
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NEW!
Holiday Dog & Cat Toys
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Look for these icons throughout the catalog:
MADE IN BOZEMAN, MT
ECO-FRIENDLY
GUARANTEED
DISHWASHER SAFE Zogoflex MACHINE WASHABLE Plush
INTELLILOFT
HANDCRAFTED
JOIN THE LOOP™
Playtime Will Never Be The Same The newest Zogoflex® of the bunch, Toppl™ is the treat-keeping toy that active dogs of all sizes have been waiting for. Made in large and small for all sized mouths, Toppl corrals treats, doling out sweet rewards one nip at a time. With endless playtime possibilities, Toppl falls over tipsily, rolls around clumsily, or combines with its other size to create a one-of-a-kind puzzle plaything! Owners will love watching their dogs chase Toppl just as much as their pups love playing with it! And unlike other toys that are perpetually plastered with yesterday’s treat leftovers, Toppl slides safely into the dishwasher for quick, simple cleanup that lets pups get back to playing—pronto.
Introducing Toppl.
Order Toppl today at WestPawDesign.com/Retailer-Central
Playtime, Reinvented Playtime + Snacktime = Toppl™. Toppl is our topsy, turvy, treat-toting toy, and the newest addition to our Zogoflex® line. Pups will fall all over themselves trying to keep up with Toppl’s wobbly ways. The curved top lip keeps Toppl rockin’ and rollin’ for nonstop fun.
Snouts can sniff at puppy treats peaking through the sneaky window.
Inner Toppl traps treats and keeps it close until nudged out by nuzzly noses.
Pro Pup Tip: Wedge a chew stick through the window to “lock” in treats!
A smoothly curved base makes Toppl a topsy turvy treat dispenser. Inner ridges fasten our two Toppl sizes together, creating a puzzle toy for the craftiest canines. 6
Toppl
Something For Every Dog! Toppl is not just a treat toy; it’s a treat experience. With two different sizes (for dogs big and small!) and an interlocking feature (for dogs clever and cunning), Toppl has a multitude of ways to make playtime easy or challenging, from eager puppies on up to wise ol’ dogs.
Clever Dogs Smaller Dogs Bigger Dogs
A SmĂśrgĂĽsbord Of Options! Picky pups? No problem. Owners can create their own brand of Toppl tastiness by choosing a tasty treat and wedging it into the inner cage. And since Toppl slips easily into the dishwasher, owners can dole out a different snack morning, noon and night. Perfectly customizable for dogs that delight in dry food, wet food, most-loved doggie treats, or rarely-doled-out table scraps (or all of the above).
See Toppl™ in action on our website at WestPawDesign.com/Toppl
Treat Toys That Play Well Together We think dogs of all sizes should have a treat toy that fully fits their snout, which is why we rolled out the Toppl™ in large and small. Goodies gobbled too easily? Grab a small Toppl (sold separately) and lock it to large Toppl to create a one-of-akind treat puzzle. Perfect for dogs of all sizes and ages. Stack small Toppl (sold separately) on top of a treat-stuffed large Toppl.
1 Push once, combining the two Toppls into a mega-fun treat puzzle.
2 For more of a challenge, twist Toppl and lock it in place.
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Toppl
3
Watch our video of Toppl’s topsy-turvy tendencies in action! Visit WestPawDesign.com/Toppl
NEW!
Toppl
™
Treat dispensing on its own
Small ZG083 3” / 8cm MSRP $14.95
Large ZG084 4” / 10cm MSRP $19.95
Interlocking ring design links small Toppl + large Toppl for for a treat puzzle challenge (sold separately) Slide it in the dishwasher! Easy to clean for a quick treat change up. Recyclable BPA and Phthalate Free Guaranteed
TNG
GRN
AQA
Colors: Tangerine (TNG), Granny Smith (GRN), Aqua Blue (AQA)
Available for order online and to ship late August.
Toppl
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What’s new at West Paw Design! Our Easy Bed Guarantee GUARANTEED
Here at West Paw Design, we believe in the durability of our pet beds from concept to completion. We have such confidence in our bedding, and we want our customers to have confidence too. If your customers are unhappy with any bed they’ve bought from you for any reason, within one year of purchase we promise to make it right. Which means your customers will feel good knowing that we’re taking care of them and their pet, and you’ll feel just as good recommending our beds as you do our Zogoflex products. To learn more about our bedding guarantee, visit us at WestPawDesign.com/Retailer-Central
A New Look for Packaging! Because we know that it’s hard to care for every customer who walks in your door, we’re changing up our packaging to make it more user friendly:
MORDER MÂCHER CHEW
RECYCLING PROGRAM (SEE INSIDE FOR DETAILS)
Packaging that looks like West Paw Design across product categories (so we’ll be easy to spot!)
GUARANTEED TOUGH SOLIDITÉ GARANTIE RESISTENCIA GARANTIZADA
JOIN THE LOOP®
Clearly described key features so customers know which products will best suit their pet
CHEW MÂCHER MORDER
Stronger, more durable, and always eco-friendly. Take a sneak peek and find all about our new packaging and when you’ll start seeing it in person at: www.WestPawDesign.com/Retailer-Central 12
What’s New At WPD
JIVE
®
ZOGOFLEX®
100% RECYCLABLE 100 % RECYCLABLE 100% RECICLABLE
DISHWASHER SAFE LAVABLE AU LAVE-VAISSELLE SE PUEDE LAVAR EN EL LAVAPLATOS
BOUNCES & FLOATS! REBONDIT ET FLOTTE ! ¡REBOTA Y FLOTA!
ECO DROP ® WITH HEMP ECO DROP ® AVEC CHANVRE ECO DROP® CON CÁÑAMO
West Paw dog toys are soft and snuggly— the kind dogs like to drag around with them IntelliLoft® fill or nothing at all, so you can introduce your favorite furry friend to a fun little buddy of their own.
WEST PAW DOG TOY JOUE T POUR CHIE N WEST PAW JUGU ETE PARA PERROS WEST PAW
S P
Get your Li’l Plush order in today at www.WestPawDesign.com/Retailer-Central
A.
C.
B.
NEW!
Li’l Plush Delightfully squeaky Toss, shake, fetch, and cuddle
Why did we create a whole line of tiny favorites? Because we think the littlest members of the West Paw Design pet team deserve a smaller version of our delicious plush toys. With Li’l Chicks for cats, Li’l Rooster and Li’l Boogey for dogs, these furry, friendly guys are perfect replicas of their best selling big brothers. Made exclusively for the mini-est of mouths.
Handsewn one by one A.
Li’l Chicks
B. Li’l
C0028 2” / 5cm MSRP $7.95
Rooster
D0116 4” / 10cm MSRP $7.95
B. Li’l
Boogey
D0117 4” / 10cm MSRP $7.95
CAT TOY
LIM
HPK
Colors: Lime (LIM), Hot Pink (HPK)
BLK
HPK
Colors: Black (BLK), Hot Pink (HPK)
Li’l Plush
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