REPORT FINDS POOR INTEGRATION OF MOBILE TECHNOLOGY
INVESTMENT POTENTIAL NOT FULLY REALISED
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MOBILE MARKET
The past has seen a growth spurt with half of Australian enterprises invested in mobile technology, but most admit only partially integrated or not at all.
P
oor integration is threatening businesses’ potential in a defining year for enterprise mobility, a global research report from SOTI has found. Half (50%) of Australian enterprises have invested in mobile technology or mobile security in the last year, with 71% saying the mobile technology had provided a positive return on investment (ROI). However, SOTI’s ‘A defining year: state of mobility 2021’ report found that 63% of Australian enterprise leaders admit their technology is either only partially integrated or not at all, which is holding their businesses back. The year 2021 has seen a mobility revolution, driving business growth and becoming a necessity to business continuity in the face of lockdowns and social distancing. The GSMA predicts that mobile operators
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will invest US$900 billion between 2020 and 2025 worldwide in upgrading services to meet ballooning demand for mobile connections and technology. SOTI’s global research has sought to understand the impact of mobile technology over the last year as well as how organisations can position themselves at the forefront of the post-pandemic mobile revolution. 1400 business leaders were interviewed from enterprises in eight countries across three continents, including Australia.
Seizing opportunity or just surviving? More than three-quarters (79%) of Australian enterprise leaders agree their organisation realises the importance of mobile tech much more now than before the start of the
COVID-19 pandemic, indicating that it has climbed up the boardroom agenda. But, it has not all been smooth sailing. Two-thirds (66%) said that their organisation’s portfolio of mobile devices has grown but managing the increased number of devices is proving difficult, indicating these Australian businesses might not have the right device management technology in place — or they have nothing at all. In fact, many existing tools do not adequately help organisations troubleshoot device issues or help to manage the devices. This leads to increased downtime, a loss in productivity and likely a loss in revenue as well. Meanwhile, half (50%) say that their organisation is not using mobile technology to help it adjust well to the challenges of the post-pandemic marketplace. The challenge for these Australian companies is to fully
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