Window Fashion VISION November + December 2018 by Window Fashion Vision Magazine

32 years of window treatment inspiration

IWCE 2019 PREVIEW! Learn about our keynote speaker,

TRADING SPACES STAR

GENEVIEVE GORDER Meet our panel of top

NASHVILLE DESIGNERS VOLUME 39, ISSUE 6 NOV + DEC 2018

PLUS: Why Nashville

is on everyone’s list of

WORKING FOR and with MILLENNIALS: Their Needs, Work Styles and Preferences

MUST-VISIT CITIES COMMON 5 DECORATING

MISTAKES to AVOID

Marked by gray tones and subtle texture, new SheerWeave Style 5000 roller shade fabrics whisper quiet sophistication.

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CONTENTS volume 39, issue 6

contents

INSIGHT 14 | Boost Reviews on Yelp to Grow Your Window Coverings Business

;| lou; rovbঞ ; omѴbm; u; b; v -m7 lbঞ]-|; |_; m;]-ঞ ; om;vĺ by Welton Hong

18 | Working For and With Millennials

"l-u| - v |o ouh b|_ o m] r;orѴ;ķ _;|_;u |_; -u; o u CulĽv 1Ѵb;m|v ou ;lrѴo ;;vĺ by Gail Doby

20 | Finding and Capitalizing on Your Strengths

v|u;m]|_ŊCm7bm] |;v| 1-m _;Ѵr o b7;mঞ= o u m-| u-Ѵ |-Ѵ;m|v -m7 m7;uv|-m7 _;u; o vঞѴѴ m;;7 v rrou|ĺ by Kathryn Dillon

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IWCE PREVIEW 24 | Join Us at IWCE in Nashville

32 | Have a Boot-Stompin’ Good Time in Nashville

40 | uol -v_ bѴѴ; |o -ঞom-Ѵ o|oub;| Ĺ ;;| "ol; o= the City’s Star Designers

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32 Window Fashion Vision | 3

B E

I N S P I R E D

For more information and sample cards

COULISSE.COM CREATED IN THE NETHERLANDS

CONTENTS volume 39, issue 6

52 contents INSPIRATION 46 | Top Products of 2018 We asked manufacturers for their top-selling products of 2018. by Gail Gutsche

52 | 5 Common Decorating Mistakes to Avoid It takes more than beautiful window coverings and furnishings to create a room clients will love. Learn how to avoid these common decorating faux pas. by JoAnne Lenart-Weary

60 | Den of Excellence A look at several winners of this year’s Decorating Den Interiors Dream Room Showcase plus design and customer service insights from two-time Designer of the Year Suzan Wemlinger. by Sophia Bennett

FIXTURES 10 | Grace Note | A word from our publisher 12 | Letter from the Editor | Looking forward to IWCE 2019 in Nashville

73 | Focus | Product showcase

74 | Coming Up | We pull back the curtain on our next issue

74 6 | wf-vision.com | Nov + Dec 2018

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Controller | Heather Bradley heather@wf-vision.com olr;ঞঞom oou7bm-|or 1olr;ঞঞomŠ =Ŋ bvbomĺ1ol

SALES AND MARKETING (b1; u;vb7;m|ķ "-Ѵ;v Ƴ -uh;ঞm] Ň " v-mm; +o m] susanne@wf-vision.com b]b|-Ѵ -uh;ঞm] -m-];u Ň mb- 1 -l-ra -mb-Šl1m-l-u-l-uh;ঞm]ĺ1ol

CONTRIBUTORS IN THIS ISSUE "or_b- ;mm; ķ -|_u m bѴѴomķ -bѴ o0 ķ -bѴ |v1_;ķ -l;v oѴѴo - ķ );Ѵ|om om]ķ ;] ovѴ;uķ o mm; ;m-u|Ŋ);-u ķ -m- Ѵ-ঞm- _brrv

DESIGNERS FEATURED IN THIS ISSUE b-m- r]-uķ -|_Ѵ;;m Ѵbvv oѴ7=-u0ķ "-u- u;mm-mķ -m uol0;u;hķ m- bѴŊ om;vķ ;vvb1- -v|;mķ ;m- uo rmbhķ mm; - vomķ -u0-u- 1 mmbv - l-mķ - u- |Ѵ-m7ķ oub -u-mf-r;ķ -ঞ; !bo ķ ub1 !ovvķ (;uomb1- "oѴolomķ -umb " ];ul-mķ - u- $_ ul-mķ _-uѴ- $u- ]o ķ " -m );lѴbm];u

SUBSCRIPTIONS ѶƕƕŊƒƓƓŊƕƓƏѵ Ŏ ) (bvbomŠr 0v;u b1;ĺ1ol Window Fashion Vision magazine makes every attempt to credit each person involved in the process of creating a window covering and will not be responsible for crediting any person whose name, company or participation did not surface during the information-gathering process. Crediting disputes between parties other than Vision magazine are solved at the discretion of those involved. Window Fashion Vision (ISSN 08869669) (USPS 708930) published bi-monthly by AIM Communications LLC, 4756 Banning Ave, Suite #206, White Bear Lake, MN 55110-3206.; Tel 651/330-0574; Fax 651/756-8141. Visit RXU ZHEVLWH DW ZZZ ZI YLVLRQ FRP 3HULRGLFDOV SRVWDJH SDLG DW 6W 3DXO 01 DQG DGGLWLRQDO PDLOLQJ RI¿FHV Postmaster: Send address changes to Window Fashion Vision, PO Box 15698, North Hollywood, CA 916155698. Allow 60 days for address change. Subscription rates: $22/yr. U.S. and possessions; $29/yr. Canada; $90/yr. Foreign (includes airmail postage). Single copies/back issues $6 each, except for special issues, which are individually priced. (Payment must accompany order.) Copyright © 2018 by AIM Communications, LLC. Reproduction in whole or in part without written permission prohibited. Canadian Publications Agreement Number: #40036514. Canadian Return Address: Station A, PO Box 54, Windsor, ONT N9A 6J5. May+ June 2018, Volume 39, Issue 3.

8 | wf-vision.com | Nov + Dec 2018

RI CC IARELLI.IT

M A N U FA C T U R E R A N D S U P P L I E R O F W I N D O W C O V E R I N G S . C O M P O N E N T S . E Q U I P M E N T

sales@uni-soleil.com.tw

www.uni-soleil.com.tw

WELCOME grace note

Grace Note A friend of mine recently called me in a panic because she needed window treatments for her son’s loft in New York City. They needed to replace the light-filtering roller shades in his home that were destroyed in a flood. She gave me three parameters: it’s urgent; they needed to be custom, sleek and modern; and they didn’t want to spend a lot for these three large windows. As you would guess, I know a lot of people that could help. However, I had to let her know that what she was asking for So proud of my daughter, Ania!

was not possible. They’re not going to get custom lightfiltering shades quickly and inexpensively. This is still a problem our industry faces—getting people to understand the true value of window coverings. It makes me crazy that people will spend $10,000 on a sofa, rug or art and don’t realize the power of window coverings on many levels, including function, aesthetics and lifestyle. It’s funny because it’s been a 32-year journey and I’m not sure we’re getting anywhere, but we won’t stop trying, will we?! With this last issue of 2018, I want to wish our readers and advertisers a very warm and happy holiday season. Thank you for your support, and let’s continue our mission to bring beautiful, functional window coverings in 2019! Warm wishes,

Grace McNamera Publisher grace@wf-vision.com.

10 | wf-vision.com | Nov + Dec 2018

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WELCOME Letter from the Editor

<< My husband Chris and I enjoying our vacation in Nashville earlier this year. Read more about our favorite places on page 32.

hearing Designer of the Year Suzan Wemlinger’s tips for working with clients and creating modern, beautiful spaces. And I have to say that I’m very partial to the drapes and pretty much everything else in that winning living room. It got me thinking about changes I could make around my house.

DEAR COLLEAGUES, The holiday season is also the time when planning for the annual International Window Coverings Expo kicks into high gear. We’re absolutely thrilled to be bringing Genevieve Gorder, star of TV shows such as “Genevieve’s Renovation” and “Dear Genevieve,” to Nashville this year. She will headline an amazing event that will take place in an amazing city. Don’t miss the first of our previews of what you can expect at this year’s show, which is scheduled for March 8 to 10. In this issue we have details on Jana Platina Phipps’ panel of top Nashville designers on page 40 and JoAnne Lenart-Weary’s workshop on decorating mistakes to avoid on page 52. Nashville is a world-class destination full of fun things to see and do, which is yet another reason you shouldn’t miss this year’s Expo. On page 34 we highlight several restaurants, cultural attractions and other destinations to check out before or after the show. It’s rare for someone to plan a home renovation for November and December. But remodels often start right after the first of the year, when contractors aren’t as busy and people want a new look for the new year. We hope our article on winners from this year’s Decorating Den Interiors Dream Room Showcase (page 60) will inspire you. I loved

12 | wf-vision.com | Nov + Dec 2018

If you haven’t already, check out the “Industry News” page of our website (www.wf-vision.com) for an article about 2018 holiday decorating trends. We got some great advice from The Airtex Group, Frontgate and others. After you put some of those tips to good use, I hope you have a wonderful and restful holiday season. Thanksgiving is my favorite holiday because I love to cook (as anyone who’s seen my Twitter account can probably tell). The celebration starts on Saturday, when we slaughter our own turkey and I make the bread for stuffing. It will culminate in a feast with my big blended family, plenty of wine and cider, and at least four different kinds of pie. May your celebration be as plentiful and merry, and your business be booming and bountiful through the end of the year. Best wishes,

Sophia Bennett Editor-in-Chief sophia@wf-vision.com

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Window Fashion Vision | 13

INSIGHT business coaching

Boost Reviews on Yelp to Grow Your Window Coverings Business Learn how to get more positive online reviews and mitigate the damage done by negative ones

imply hearing the term “Yelp” can make business owners go through a range of emotions, many of them less than positive. That’s understandable, because it can be frustrating to have your business critiqued by a spectrum of online reviewers. When your window coverings company gets a five-star review, you obviously feel great. It’s confirmation that customers appreciate the great service you provide. But when you’re faced with a two-star or even a one-star review, it’s naturally upsetting. Here’s the thing: Every business has to deal with these situations. You could do everything perfectly and still get a negative review now and then. Some customers are just mind-bogglingly picky. Some have completely unreasonable expectations. Heck, some might just goof up and accidentally rate you one star when they meant to hit five! It happens.

14 | wf-vision.com | Nov + Dec 2018

BY WELTON HONG Regardless, it’s important to remember that Yelp is a very useful tool for growing your window fashions business. If you focus on the positive and don’t let occasional negative reviews get you down, Yelp can be an asset that improves your company’s online reputation, grows your customer base and superpowers your revenue. A primary benefit to generating more reviews is the improvement of your window coverings business’s credibility with Google and related search engines. This is where quantity matters just as much as quality. The more reviews your business gets—even if they’re not uniformly positive—the more credibility you appear to have to search engines, which helps your search engine optimization. So it’s good to focus on both getting more reviews and better reviews. Just because you get a negative review doesn’t necessarily mean you’re stuck with it forever. Sometimes customers can

be persuaded to remove their reviews or at least improve the rating, depending on how good a job you do of addressing their concerns and remedying them. And even if you can’t get a review removed (or improved upon), you can reduce its influence on your overall Yelp rating and reputation by generating a wealth of positive reviews. The key is not to let a couple of bad reviews get you down. Instead, work on mitigating the bad reviews you get and focusing your energies on obtaining as many rave reviews as possible. 3.5 STARS OR BETTER These days, virtually everyone considering a product or service of any substantial value will view online reviews before purchasing. That’s especially true since Yelp and Google reviews began to surface near the top of organic search engine results. When you look up your business on Google

“Yelp reviews need to come from real customers, preferably ones who take the time to review other businesses on the site. If you ask friends or family to pitch in on reviews, these often will get caught in the ‘Yelp filter’—programming that tries to determine which reviews are legitimate and which are not. Reviews that get caught in this virtual net are not shown to visitors and are not factored into your overall rating.”

Window Fashion Vision | 15

INSIGHT business coaching

or another search engine, its Yelp page likely will be in the top handful of organic search results. That’s wonderful news if you have an overall Yelp rating of four stars or higher. It’s very bad news if your rating is 2.5 stars or lower. If it’s below two stars, you’re really in trouble. You want your company’s overall Yelp score to be above four stars if possible. If it’s above 3.5 stars, you’re still doing pretty decently. If it’s lower than that, you have a serious problem. You need to be highly proactive in generating five-star (or at least four-star) reviews right away.

the point that if customers get the impression you’ve been soliciting reviews, they won’t believe even the legitimate ones you receive.

the reviewer’s concern about the products or services he received is fair, or maybe it’s simply a miscommunication.

Instead of outright asking your customers to review you on Yelp, increase the visibility of your Yelp page by including a message in your outgoing emails saying “Check us out on Yelp,” along with a Yelp link button or simply a link to your Yelp page. This also could appear in the email signature area.

Try reaching out to the customer through a private message. Be positive and professional throughout. You can note any positive aspects the customer mentioned, apologize for the problem and try to rectify it.

Yelp also provides physical signs you can post at your business to remind people that they can review you there. Additionally, you

If Yelp feels like a business is stacking the deck in any way, it can levy serious penalties on the business, injuring its reputation for months or even years. That’s why it’s critical to generate positive reviews the right way.

GETTING POSITIVE REVIEWS Yelp reviews need to come from real customers, preferably ones who take the time to review other businesses on the site. If you ask friends or family to pitch in on reviews, these often will get caught in the “Yelp filter”— programming that tries to determine which reviews are legitimate and which are not. Reviews that get caught in this virtual net are not shown to visitors and are not factored into your overall rating. Worse, if Yelp feels like a business is stacking the deck in any way, it can levy serious penalties on the business, injuring its reputation for months or even years. That’s why it’s critical to generate positive reviews the right way.

can post a badge on your website that lets people see ratings you’ve received through the service. If your window coverings business has social media accounts such as Facebook, Instagram or Twitter, you can post a link to your Yelp page there. Again, it’s best not to do this with copy that outright asks people to review you. Instead, indicate that this is a good way for people to see the reviews you’ve already received. This often will prompt them to leave a review themselves.

Technically, Yelp prohibits solicitation of reviews. It has a support page that makes that point perfectly clear. The title reads: “Don’t Ask for Reviews.”

DEALING WITH NEGATIVE REVIEWS The more reviews you generate, the greater the possibility that you’ll occasionally get a negative one. When this happens, don’t get upset. Instead, your job is to politely reach out to the reviewer to determine what might have caused the bad review. If you handle it right, you often can get the person to remove or change the review to make it more positive.

Yelp seems to have gotten stricter about this point over the past year. It’s tweaked the Yelp filter to be tougher on reviews that appear to have been solicited, and it’s strongly preaching

If the review is technically legitimate—in other words, this is definitely a customer who was genuinely disappointed for some reason—you need to address this person directly. Maybe

16 | wf-vision.com | Nov + Dec 2018

You could also make a public comment on the review, but it’s incredibly important to be careful about what you say. Don’t be angry or confrontational. Address the concerns and specify any changes you’ve made to address them. How you respond to the review will go a long way in determining how other visitors think of your business, so always be calm and diplomatic. However, if you received a negative review you believe to be completely unfair—you don’t believe this person has been a customer at all and/or is simply acting as a troll—you can try to deal with the matter through Yelp. Go to Yelp’s contact page and select “Questionable Content.” Yelp can look into the review, and if it agrees that the review isn’t legit, it might remove it. There’s no guarantee, but it’s definitely worth a shot. z Welton Hong is the founder of Ring Ring Marketing and a leading expert in creating case generation from online to the phone line. Hear Welton speak on digital marketing at the International Window Coverings Expo on March 8 to 10, 2019 with the workshops "Five Online Basics You Need to Know," "It's a Mobile World" and "A Website is Not Enough." Turn to page 24 for a list of all the seminars and events happening at IWCE in Nashville. RingRingMarketing.com Facebook: RingRingMarketing

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INSIGHT business coaching

Working For and With Millennials Some sage advice for working with young folks, whether they are your firm’s clients or your employees BY GAIL DOBY, ASID

nside and out, millennials are changing the interior design industry. As designers, they are bringing a fresh perspective, new technologies and a new set of values to the profession. As clients, they are challenging us to rethink how we live, how we consume and what makes us as designers unique.

For interior design business owners, the growing prevalence of millennials in our industry presents another set of issues. On the one hand, as employers, we have had to make some accommodations for the way millennials prefer to work. On the other hand, as providers of design services, we have had to take a new approach to how we market, how we work with clients and how we communicate our value proposition.

Much has been written about millenials as employees—some of it negative, some of it positive. I want to state clearly at the outset that I am not lumping all millennials—or any other cohort, for that matter—into a single stereotype. All demographic cohorts are somewhat arbitrary and artificial, and all are multifaceted and complex.

From a management standpoint, it’s important to keep the two distinct while recognizing what they may have in common.

From a management standpoint, it’s important to keep the two distinct while recognizing what they may have in common. An employee is still an employee, and a client is still a client.

18 | wf-vision.com | Nov + Dec 2018

WORKING WITH MILLENNIALS

Nonetheless, as a group, millennials have exhibited certain preferences and attitudes about why and how they want to work. Sometimes those have clashed with the work ethic of their senior coworkers. As managers, we need to strike a balance between allowing for differences and not letting those differences disrupt the work and camaraderie of the firm.

Millennials tend to thrive when they are given meaningful, purposeful work in an environment that allows them some flexibility but also provides them with some direction. Also (again, allowing for personal differences), they generally are very social and accustomed to working in teams or small groups.

We all know that there are times when running an interior design business involves creativity, innovation and problem-solving, and there are other times when it is more routine or stressful. While it’s tempting, especially with junior staff, to assign tasks with a “just do it” attitude, providing context for even fairly routine assignments will get a better result and build loyalty. So will being open to questions or suggestions.

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Keep in mind that this is a generation that is used to constantly doling out and receiving feedback, often highly opinionated feedback. They are looking for direction and confirmation from you as well. Use that to reaffirm the things they are doing well and discuss areas that need improvement.

WORKING FOR MILLENNIALS

Perhaps one of the biggest adjustments experienced designers have to make when working with millennials as clients is adapting to their preferred working style. By and large, these clients are looking for a partner, not someone that they can just turn their project over to. They want to be involved in the process, and expect a relationship that is more collaborative. They respect your expertise, but have their own ideas and, ultimately, will be the final decision-makers. It’s very likely they will have done quite a bit of research, including product research, already, and may want to do a lot of the purchasing themselves. At the same time, they may not be familiar with the differences in production and quality of different products. One of the most valuable services you can offer is educating them about their choices and demonstrating how you can help them achieve the result they are hoping for, both aesthetically and functionally. Because of their age and values, millennials as a group are very DIY oriented. Even those with the means to hire professionals may want to do some parts of the project themselves. However, they have very busy, demanding lives. It helps, therefore, to explain in some detail the value you can bring in managing the project for them. Since millennials use technology constantly to search for information and communicate, you want to discuss with them what channels, platforms, apps and such they prefer to use to maintain contact. It probably won’t be email. With both millennials as employees and millennials as clients, flexibility is key, as is respecting their individuality. The major difference is in how you work with them. You want to be a partner with clients and a leader with employees. Your actions, not your words, are what count most. z Gail Doby, ASID is the co-founder of Gail Doby Coaching & Consulting.

Our beautiful traversing collections are available in iron, wood and lightweight embossed metal designs in over 100 finishes and over 200 different finial styles. When using traversing systems, draperies will open and close easier than traditional rod and ring combinations through the use of heavy-duty glides, tracks, and pulleys. Use them manually with cords or batons, or combine them with Somfy Motorization. Call us today and let us help you create your perfect design.

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WFVisionIssue6.indd 1

Window Fashion Vision | 19 10:27 PM 9/26/18

INSIGHT business coaching

Finding and Capitalizing on Your Strengths A strength-finding test can be a good step toward identifying and nurturing your natural talents. It can also help you understand where you may need support for your business BY KATHRYN DILLON ciation as the Father of Strengths Psychology, wanted to switch our obsession with trying to fix our weaknesses to one of helping people realize they have much more potential for growth Have you ever seen a grouping similar to this on someone’s Linkewhen they invest in developing their natural dIn profile or under their business signature and talents so they become strengths. A team of wondered what it meant? How do you respond scientists at Gallup, along with Tom Rath and when you’re asked, “What are you really good Even Wonder Clifton, used this philosophy to create a list at?” or “Tell me a little bit about yourself?” or Woman grew in of 34 common talents using over 40 years of “What do you really like about yourself?” her influence and data on human strengths. From that information they developed an assessment tool In order to be able to answer these questions what she could called CliftonStrengths, which is now known well, we need to have a depth of self-awareness that goes beyond our roles in life, like accomplish as she as Strengths Finder 2.0. Their study “indicated that people who do have the opportunity business owner, mom, wife or first born. I think united with other to focus on their strengths every day are six most of us who are solopreneurs do so many times more likely to be engaged on their jobs different tasks to keep the business running superheroes. and more than three times as likely to report smoothly that we don’t really take the time to having an excellent quality of life.” figure out what our real talents are. And we end up burned out and disillusioned. Myers Briggs, DISC and Strengths Finder 2.0 are tools used by psychologists and many in the business world to help determine Donald O. Clifton, honored by the American Psychological AssoBelief | Learner | Restorative | Connectedness | Individualization

20 | wf-vision.com | Nov + Dec 2018

your personality type, how you will fit in a specific role or department, and what your natural talents are. When I first started coaching with Michele Williams, she recommended I take the Strengths Finder test. It’s fairly short and for $29.99 you receive the book and assessment along with thorough explanations of your top five strengths or talents. As I learned more about what each of my top five strengths were and how they interacted with many of the other 29 strengths, I experienced a fireworks display of “aha’s!” Life, and my life in particular, began to make sense in a unique and enlightening way. Many of the things I thought were quirks or negatives about me were actually natural talents that, over time, were developed into strengths. For instance, I am a problem solver (restorative) and like to find the best solution within a given set of requirements (learner) and find it difficult to make a decision until I’ve turned over every stone (learner) and am certain it’s the best one (belief). I also like to find the similarities (connectedness) and differences (individualization) about products to compare and contrast. These strengths are well-suited for someone in the design and fabrication business who desires to provide people with excellent customer service and beautiful end products. On the other hand, I can exhaust myself with all of the options and possibilities I find to present clients with the best two or three options! Now, when I see myself going down the road to quirky, I laugh and ask, “Can I just make a decision already?”

To really grasp what your top five strengths are and how they show up in your life both as strengths and weaknesses takes some time and reflection. However, I truly believe that when we know ourselves well enough to know when we’re working in our sweet spot, we can contract out other parts of the business that we aren’t in alignment with. After all, even Wonder Woman grew in her influence and what she could accomplish as she united with other superheroes. z Kathryn Dillon owns and operates Kathryn Dillon Drapery & Design, LLC, a full-service window treatment and soft goods design and fabrication business based in Marietta, GA. Over the past 24 years she has created lasting relationships with repeat clients and those that value attention to detail throughout the design and fabrication process. Her latest launch is in traveling to other workrooms to provide an extra set of hands or by providing customized education to workrooms to fill a knowledge gap. Kathryn has been a local and national WCAA member since 2005 and she currently serves as the Atlanta Chapter for the Young Professionals Coordinator. TheDraperyDesigner.com Facebook: TheDraperyDesigner Instagram: TheDraperyDesigner

Window Fashion Vision | 21

INSIGHT business coaching

To-Do or Not-To-Do? That Is the Real Question Creating a to-do and not-to-do list for your business—not just your day— can help your company grow stronger BY JAMES HOLLOWAY

s a business owner you probably have a list of tasks or errands that you try to complete each day. Some people call it a daily to-do list. But have you ever created a to-do list for the overall operation of your business? What about a “to-don’t” list of things to NOT do for the overall operation of your business?

Here are 12 things to-do (or not-to-do) for your business.

DO set goals. DON’T randomly jot things down just because someone told you to set goals. Give it some serious thought. Think about what you want your business, income, lifestyle and family situation to look like in 10 years, then break it down into yearly (or even monthly) benchmarks of what needs to happen between now and then in order to achieve that result.

DO create a budget for the entire year. DON’T think you can just look at your online banking each week and know if you are on track. Having a written budget allows you to look at the overall financial health of your

22 | wf-vision.com | Nov + Dec 2018

business and see if you are overspending in certain categories or were unrealistic in where you thought your money was going.

DO qualify your potential customers. DON’T assume every client you take on will be a blank check. Most clients have no idea what it costs to produce custom window treatments. Some clients have unrealistic expectations and need to be educated and have someone walk them through the process.

4 5

DO expect some clients to be slow to pay. DON’T let it go on forever. You should have a contract that the client signs that clearly explains the terms of payment for the project and what fines (if any) will be assessed if they fail to pay. DO pay your vendors and subcontractors in a timely manner. If possible, pay them the same day you receive the invoice for their products or services. DON’T be slow to pay your subcontractors or vendors.

6 7 8

DO work hard. DON’T sacrifice your family to satisfy the unreasonable demands of a client. Remember there is no such thing as a window treatment emergency.

FastTrack

DO learn how to say no if a project is not a good fit for your business. DON’T feel like you have to take on every client or project that you are asked to take on.

get cERtIfieD

DO find your niche. DON’T try to make every category your niche. For some people, their niche is slipcovers. For others, it’s motorized roller shades. Maybe your niche is geographic. For example, you only work with clients in Manhattan. Maybe your niche is providing solutions for arched windows. Possibly your niche is based on what you don’t do, such as two-story windows.

your CAREER

at IWCE in Nashville

in ONE COMPREHENSIVE DAY!

DESIGN • MOTORIZATION • WORKROOM

DO understand the difference between profit margin and markup. DON’T think they are interchangeable. In simplest terms, markup determines how much the client pays to take your product home with them. Margin determines how much money you take home with you afterward.

10 11 12

DO admit when you are wrong. DON’T try to hide a mistake, shift blame or mislead the client. Eventually they will find out the truth, and the pain of being caught is worse than the pain of coming clean in the beginning. DO document every aspect of a project. DON’T make or accept any changes to the scope of a job without a written change order that is signed by all parties involved in the process. By the way, a text message or phone call doesn’t count as a change order.

DO have high standards for yourself and your employees. DON’T lower your standards to accommodate someone that isn’t willing to rise to meet them. Be willing to cut loose any employees that continuously perform poorly and miss the mark. z James Holloway began his window treatment career as a full-time installer in 2001. In 2009 he started his own business, South East Installation Solutions, an “installation only” company based in Greenville, SC. His professional writing career began in 2013 with the launch of TraVerse: A Window Coverings Blog. He has also been asked to speak at various events including WCAA chapter meetings. His latest endeavor is the creation of a hands-on installer training facility.

SouthEastInstalls.com TraVerseBlog.com Learn2Install.com

wf-vision.com/seminars Window Fashion Vision | 23

INSPIRATION IWCE preview

Take your business to a new level – Join us at IWCE in Nashville! There isn’t another place in the world that you can find the breadth and caliber of educational and product offerings specifically designed for the window covering professional than at the International Window Coverings Expo! Join us in our newest location, dubbed “Music City,” and get ready for some intense business building and dozens of options for music and fun after hours. Check out a preview of what you will experience next March! Get out your cowboy boots and join us March 8 to 10, 2019! See you there!

Don’t miss these special events! March 8: Opening Reception Meet the exhibitors in a fun, casual setting. We’ll have music, drinks, snacks and your first look at the expo hall.

March 9: Design and Workroom Awards Ceremony Immediately following Genevieve Gorder’s keynote address, we will present the winners of the annual Window Fashion VISION Design and Workroom Awards. See who won, then mix and mingle with your peers and the award winners at a short reception with hors d’oeuvres.

March 10: Cowboy Boot Contest Show off your favorite cowboy boots and win a prize! Strut your stuff on the expo hall stage, or submit a photo of you and your boots via Twitter or Instagram with the hashtags #IWCE2019 and #BestBootsIWCE.

March 10: 100 Best Ideas Window coverings experts LuAnn Nigara and Mad Madeleine MacRae moderate a fast-paced panel of IWCE Instructors to share the best ideas, products, examples and educational tidbits they gathered during this year’s IWCE. Get the entire show wrapped up in a neat one-hour presentation!

CONSTRUCTION ZONE: Back by popular demand! Classes and demos on the show floor. 24 | wf-vision.com | Nov + Dec 2018

SEMINARS & SPECIAL EVENTS FRIDAY, MARCH 8

Show Floor Hours 6:00pm-8:30pm 8:00am-4:00pm 8:00am-4:00pm 8:00am-4:00pm 9:00am-12:00pm 9:00am-10:15am 9:00am-10:15am 9:00am-10:15am 10:30am-11:45am 10:30am-11:45am 10:30am-11:45am 12:00pm-1:00pm 1:30pm-2:45pm 1:30pm-2:45pm 1:30pm-2:45pm 1:30am-4:00pm 3:00pm-4:15pm 3:00pm-4:15pm 3:00pm-4:15pm 5:00pm-6:00pm 6:00pm-8:30pm

WFCP Certification – Design WFCP Certification – Motorization WFCP Certification – Workroom SUPER SESSION – Mastering Window Fashion Five Online Basics You Need to Know Influencer Marketing 10 Most Common Decorating Mistakes Proven Tips & Techniques for the Workroom Increase Profitability – Knowing Your Numbers Translating Fashion into Design Lunch & Learn – Mastering Social Media & Growing Your Design Business A Website Is Not Enough Immediate Gratification Decorating Enhance Your Design & Profits, Decorative Cording & Banding SUPER SESSION – The Art of High-End Ticket Sales Details Behind the Design, Fabric Selection Making More Money with Existing Leads The A-Team: Why Paying a Professional Installer Makes You Money From Nashville to National Notoriety Welcome Reception at IWCE Exhibit Hall

Jill Scully OD McKewan To Be Announced Cheryl Meiklejohn Welton Hong LuAnn Nigara & Claire Jefford JoAnne Lenart-Weary Ann Johnson Vince Nigara Jana Platina Phipps Lori Paranjape Welton Hong JoAnne Lenart-Weary Ann Johnson LuAnn Nigara Cheryl Meiklejohn Madeleine MacRae Roger Magalhaes Jana Platina Phipps

SATURDAY, MARCH 9

Show Floor Hours 9:00am-5:00pm 9:00am-12:00pm 9:00am-10:15am 9:00am-10:15am 9:00am-10:15am 9:00am-10:15am 10:30am-11:45am 10:30am-11:45am 10:30am-11:45am 10:30am-11:45am 4:15pm-5:00pm 5:30pm-6:00pm 6:00pm-7:30pm

SUPER SESSION – Define, Design & Grow Your Business Details Behind the Design, Hardware Selection Introduction to Motorization Hiring Simplified Trending Embellishments What Do You Do When They Say No – Closing the Sale Make Money by Managing Client Expectations 10 Things You Need to Know About Home Staging Installation – Tricks of the Trade KEYNOTE SPEAKER Genevieve Gorder RECEPTION Vision Design & Workroom Awards

Jill Scully & Ann Johnson Cheryl Meiklejohn OD McKewan Madeleine MacRae Jana Platina Phipps LuAnn Nigara Claire Jefford JoAnne Lenart-Weary Roger Magalhaes

SUNDAY, MARCH 10

Show Floor Hours 8:00am-1:00pm 9:00am-10:15am 9:00am-10:15am 9:00am-12:00pm 9:00am-10:15am 10:00am-1:00pm

75 Workroom Secrets in 75 Minutes Take Your Home-Based Business to Over $250,000 SUPER SESSION – Mastering Motorization It's a Mobile World 100 Best Ideas

Jill Scully & Ann Johnson Susan Day & Karen Essary OD McKewan Welton Hong LuAnn Nigara & Madeleine MacRae

Window Fashion Vision | 25

INSPIRATION IWCE preview

IWCE & Window Fashion VISION Welcome

Genevieve

Gorder G as our keynote speaker!

enevieve Gorder’s soulful style and genuine enthusiasm have made her one of America’s favorite interior designers for many years. She is the founder and director of the Genevieve Gorder brand,

a television host and producer, home product designer, and global ambassador for home and human rights. Genevieve has appeared and been featured in over 20 lifestyle shows around the world. Currently, you can find her on Netflix, HGTV, Sony Channel Asia, The Design Network and as a regular contributor on The Rachael Ray Show. A two-time Emmy nominee and regular design host at the White House, Genevieve has built multiple lifestyle collections for the home, including a full line of furniture and décor for children with partner The Land of Nod. She designs for a diverse group of clients and companies and has guided many hotels, restaurants, cruise lines, cities and private clients toward their design fantasies. When she isn’t working, she travels the world with Oxfam as a Sister on the Planet, using her influence to fight global poverty, hunger and injustice with a particular focus on home and empowering women and girls worldwide. Genevieve will discuss the keys to her success as a

designer and TV personality, her thoughts on what’s new and exciting in window coverings, and what it takes to be successful as a person and business owner.

26 | wf-vision.com | Nov + Dec 2018

IWCE Featured Speakers Meet the speakers for our daylong workshop series, which will cover 20+ topics designed to update you on current trends, boost your creativity and grow your business.

Lori Paranjape is the featured speaker for Friday's Lunch and Learn Session Mastering Social Media and Growing Your Design Business Lori Paranjape—whose work has appeared in People, HGTV Magazine, Domino and many other national publications—is one of the brightest stars in Nashville’s creative constellation. Her eponymous firm, Mrs. Paranjape Design + Interiors, which began in 2008, specializes in luxury residential and new construction projects. Lori adapts her signature “New Classic” aesthetic—a super clean, modernized, fresh twist on traditional design—in unexpected ways while fulfilling the unique needs of each client. Affectionately known as @mrsparanjape by her Instagram followers, Lori’s work is covered frequently by design blogs and editorial outlets. She is a sought-after collaborator with leading lifestyle brands, and speaks regularly at prestigious industry panels, design markets and events. Lori recently launched her first collection in home décor, The Mrs. Paranjape Papers, a wallpaper line with the lifestyle brand Mitchell Black. Hear more from Lori at From Nashville to National Notoriety: A Lively Panel Discussion with Star Designers Lori Paranjape, Eric Ross & Laura Thurman on Friday, March 8.

Claire Jefford began her award-winning interior decorating firm in 2011 and has also been an interior design business coach since 2016. An accomplished public speaker, Claire enjoys openly sharing decorating tips, design advice and proven strategies for running a business. In her workshop, Make Money by Managing Client Expectations., she will discuss ways to ensure that projects run smoothly and you can actually bill for all of your time. Claire will also team up with superstar workroom owner, public speaker and podcast host LuAnn Nigara for a session on Influencer Marketing, one of the hottest trends in the modern-day marketing landscape.

OD McKewan is a master of motorization and a leader in the motorized window coverings field. He has over a decade of hands-on experience with motorized window coverings, including fabrication, installation and selling. OD will be offering something for everyone at IWCE. In addition to a super session called Mastering Motorization and the beginner’s workshop Introduction to Motorization he is presenting the WFCP Full Day Motorization Certification class. Earn your motorization certification LIVE at IWCE! Window Fashion Vision | 27

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INSPIRATION IWCE preview

LuAnn Nigara is the co-owner of Window Works NJ, a specialty custom window treatment and awning retailer in Livingston, NJ. She is also a best-selling author, business coach and the engaging host of the design industry’s No. 1 podcast, A Well-Designed Business. LuAnn’s workshop The Art of High-End Ticket Sales will help workroom owners learn the tricky yet rewarding art of pitching customers on expensive projects that bring in a tidy profit. It will be followed by What You Do When They Say No – Closing the Sale, an engaging discussion of sales techniques.

Vince Nigara is the other half of the successful team at Window Works NJ. In addition to helping co-found Window Works, Vince is a skilled and successful entrepreneur who has owned two health clubs and has a background in accounting, finance and management. His session, Increase Profitability — Knowing Your Numbers, will provide concrete strategies for increasing profitability and lowering expenses. If you are serious about making money—and lots of it!—this is the presentation to attend.

Madeleine MacRae is the CEO, founder and chief innovator at MM MacRae, a national learning, coaching and consulting firm focused on the development and growth of people and companies serving the home professionals industry. Madeleine has more than 13 years of firsthand experience at the tables of some of the best businesses in the industry – from huge to tiny, corporate to family-run, manufacturer to retail dealer. Not only does she know what it really takes to be at the top of your game, she teaches her clients exactly how to do it! Madeleine’s workshops will include Hiring Simplified and Making More Money with Existing Leads.

Window Fashion VISION columnist Roger Magalhaes is the founder and owner of Shades IN Place, Inc. He is certified as a professional installer by the Custom Home Furnishing Academy, Lutron, Hunter Douglas, Somfy and Norman Shutters. He is also an active member of the WCAA. The A Team: Why Paying a Professional Installer Makes You Money will explore how paying a professional installer will reap dividends for your business for years to come. In Installation — Tricks of the Trade, Roger will share what he’s learned over his twelve years of measuring and installing window coverings, including sharing his mistakes so you won’t make the same ones.

30 | wf-vision.com | Nov + Dec 2018

Jana Platina Phipps (aka Trim Queen) is a trimmings expert known for her refined vision in the use of embellishment in home décor, fashion and DIY. She customizes private label trim programs and uses her blog and social media to chronicle how she and the design community use trimmings creatively. Jana will chair a panel of hot Nashville designers Lori Paranjape, Eric Ross and Laura Thurman in the workshop From Nashville to National Notoriety. Additional workshops by Jana are Trending Embellishments and Translating Fashion Into Design.

Jill Scully with Impressive Windows & Interiors, LLC has worked as an interior designer, drapery workroom owner and upholsterer for over 20 years. After opening her retail storefront in 2015, she recognized the need for access to a broader range of products and services for her peers, so she founded My Designer Concierge, a buying group for the soft furnishing industry. Jill will present the WFCP Window Fashion Design Certification in this full-day class. She will also team up with Ann Johnson of Sew Easy Windows for a super session on 75 Workroom Secrets in 75 Minutes and a workshop called Define, Design and Grow Your Business.

Window Fashion VISION columnist Welton Hong is the founder of Ring Ring Marketing and a leading expert in creating case generation from online to the phone line. He literally wrote the book on digital marketing for window coverings professionals with the title “Making Your Phone Ring with Internet Marketing for Window Covering Companies.” Welton will speak on a number of hot topics in Five Online Basics You Need to Know, A Website Is Not Enough (which will cover issues such as SEO, SEM and user experience) and It’s a Mobile World (which will share what you need to know about marketing to today’s on-the-go consumers).

Cheryl Meiklejohn is the longtime owner and manager of Rainbow Draperies Ltd., a professional drapery workroom and designer fabric studio in Edmonton, Alberta. She will bring her passion for teaching designers and decorators about drapery requirements to a series of Details Behind the Design workshops on Fabric Selection and Hardware Selection. She will also teach a super session on Mastering Window Fashion.

Window Fashion Vision | 31

INSPIRATION nashville preview

32 32| |wf-vision.com wf-vision.com| |Nov Nov++Dec Dec2018 2018

HAVE A

BOOT STOMPINʼ GOOD TIME IN NASHVILLE BY S O P H I A B E N N E T T

ashville is one the hottest destinations in the United States. Lonely Planet named it one of the 10 best cities in the world in 2016, and everyone from National Geographic to the Huffington Post has added it to their list of must-visit cities. It’s known as the “bachelorette party capital of the U.S.” because so many women host their pre-wedding bashes there. The population is increasing at a rate of about 90 people per day, making it one of the fastestgrowing cities in the country.

Nashville will also be home to the 2019 International Window Coverings Expo (IWCE). The event will take place at the Gaylord Opryland National Resort & Convention Center from March 8 to 10. It’s packed with priceless information and networking opportunities, which makes it a worthwhile experience for everyone in the window coverings industry. But if Nashville is on your travel bucket list—and it should be—you should definitely make a point of attending. Just add on an extra day or three because you’ll want to spend some extra time here. My husband and I had the good fortune of vacationing in Nashville earlier this year. Here are some of the amazing places we found during our stay. Jan Ras with Visi

Nashville Convention & Visitors Corporation.

Window Fashion Vision | 33

INSPIRATION nashville preview

Sites near the

GAYLORD OPRYLAND

RESORT & CONVENTION CENTER

34 | wf-vision.com | Nov + Dec 2018 34 | wf-vision.com | Nov + Dec 2018

You don’t have to venture far

from the expo to find fun things to do. The Gaylord Opryland is a resort-style convention center with multiple gardens, several pools, a full-service spa, a golf course, 19 restaurants and bars, a fitness center and more. It’s just a few blocks from the Grand Ole Opry, the most famous destination among all of Music City’s great concert venues.

Magda Dubovecak

The Opry is a live radio show

that’s been on the air since 1925. Shows feature anywhere from six to a dozen acts on any given night, including classic country acts and big-name modern artists. You don’t even have to be a country music fan to enjoy the experience. On the night we attended there were bluegrass, gospel and rock acts in addition to several country stars. Across from the Opry is the Opry Mills Mall, which has a wide range of stores and attractions, including a Madame Tussauds Wax Museum. The Willie Nelson and Friends Museum is just down the road.

Window Fashion Vision | 35

INSPIRATION nashville preview

Husk's menu frequently changes with what the region’s producers provide daily.

Restaurants If you crave some authentic Southern food during your time in Nashville, you won’t find a better destination than Husk. The farm-to-table restaurant is in a beautiful brick home that’s been retrofitted with an open kitchen, a glass-fronted room for smoked hams and an enormous wine cellar. We enjoyed shrimp and grits, Johnny cakes with pimento cheese, catfish, and steak with okra and pecans before diving into a chocolate cake topped with caramel corn for dessert. Nashville’s most notable contribution to the culinary world is hot chicken, which is fried chicken doused in copious amounts of hot sauce. The spicy dish originated at Prince’s, which still offers the most authentic take on it. Hattie B’s Hot Chicken has several locations and more comfortable surrounds, so it tends to be popular with tourists. We enjoyed hot chicken at the smartly named Party Fowl, which has a location not far from the Gaylord Opryland. Other eateries that came highly recommended were The 404 Hotel and Kitchen, which offers European-inspired cuisine and the community’s most celebrated whiskey bar; Little Octopus, a hip destination for tapas and cocktails; and The Catbird Seat, a small high-end restaurant with a set menu.

404 Hotel and Kitchen 36 | wf-vision.com | Nov + Dec 2018

Nashville’s most notable contribution to the culinary world is hot chicken, which is fried chicken doused in copious amounts of hot sauce.

Nashville has a vibrant microbrewery scene, with over a dozen joints that serve their own locally brewed suds. Our favorite was Yazoo Brewing Company, which has a tasting room in The Gulch, an up-and-coming neighborhood on the outskirts of downtown. Jackalope Brewing Company and Tennessee Brew Works are within easy walking distance should you want to set up your own ale trail.

If you stop at the Yazoo Brewing Company, take a quick jaunt across the street to Colts Chocolates, which is run by former "Hee Haw" star Mackenzie Colt. Her Colts Bolts— chocolate stuffed with peanut butter and roasted almonds— are a local legend. The Bumble Bees, which are similar to turtles, and chocolate-covered hazelnut marshmallows are delicious too. March isn’t the season for fresh fruits and veggies, but it’s still worth paying a visit to the Nashville Farmers Market. The indoor portion of the market has a number of great restaurants and shops. Our favorite places were Jeni’s Splendid Ice Cream, which offers delicious flavors such as brown butter almond brittle and whiskey pecan, and Batch, which sells darling home, kitchen and gift products.

Colts Bolts are the original chocolate made by Mackenzie Colt when starting the company back in 1984.

The Catbird Seat ofers a unique dining experience that puts guests in the kitchen and chefs in front of the guests.

Located in the Gulch neighborhood of Nashville, the 404 Kitchen offers a modern take on classic European cuisine, with an emphasis on local, seasonal fare.

Window Fashion Vision | 37

INSPIRATION nashville preview

Cultural Experiences Nashville is home to several plantations and country-homes-turned-public-parks. Cheekwood was built in the early 1930s by the Cheek family, which make their fortune from an early investment in the Maxwell House coffee company. The home was recently restored and includes beautiful furnishings and fixtures (some of which are original to the house, some of which are authentic replicas). The grounds are surrounded by botanical gardens, one of which includes a sculpture garden. There is an art museum on the home’s third floor.

David Phelps Photography

President Andrew Jackson retired on a plantation called The Hermitage, which is located about 16 miles from the Nashville city limits. Check out the home’s original furnishings and wallpaper and learn about “the people’s president” during a guided tour. The Fontanel Mansion (a 27,000-square-foot log cabin) is the former home of country music star Barbara Mandrell, who is known for songs such as “(If Loving You Is Wrong) I Don’t Want to be Right” and “Till You’re Gone.” Her daughter sometimes gives the tours, which gives visitors an inside look at the famous singer’s life. During the 1896 Tennessee State Centennial, the City of Nashville built a full-size replica of The Parthenon at a local park. Today it’s home to several art galleries and a 42-foot statue of the goddess Athena. The Frist Art Museum is another noteworthy destination for fine art. After your visit, walk a few more blocks to the new Union Station Hotel. Located in the city’s former train station, the building still has a spectacular stained glass ceiling, opulent chandeliers and many other features that are original to the train station. 38 | wf-vision.com | Nov + Dec 2018

CAN YOU SEE THE DIFFERENCE ?

NEITHER CAN WE!

Nightlife The nightlife in Nashville rivals that of any large city, especially if you enjoy live music. In the evening a two-block stretch of downtown’s Broadway Street comes alive with sound and people. Nearly every storefront is a honky-tonk, and every honky-tonk has at least one band. Grab and drink or some =oo7 -m7 v; Ѵ; bm |o _;-u 1o ;uv =uol vol; o= your favorite bands, or wander from place to place to people watch and take in the whole crazy scene. Again, you don’t have to be a country music devotee to enjoy this experience. Anyone who appreciates talented musicians will enjoy hearing |_;l v_-u; |_;bu 1u-[ĺ Th; -Ѵ|;um-ঞ ; |o _omh Ŋ|omhv bv Ѵbv|;mbm] uoolvĺ $_; 7b@;u =uol o|_;u 0-uv bm |_-| |_;u;Ľv -m ; r;1|-ঞom |o vb| t b;|Ѵ -m7 Ѵbv|;m |o |_; performers (most of whom are songwriters). The Bluebird Café is the most famous, but we had an out-of-this-world experience at The Listening Room Café. Tickets were $5 and there was a $15 drink minimum, and it was well worth it. For people whose tastes run more to rock than country, check out 3rd and Lindsley instead. Make sure you review |_; ঞ1h;ঞm] u Ѵ;v =ou ;-1_ ;v|-0Ѵbv_l;m| ;ѴѴ bm advance. In most cases you’ll need to purchase ;m|u -_;-7 o= ঞl;ķ vo rѴ-m |o u;v;u ; o u vro| when you purchase your IWCE pass.

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INSIGHT nashville designers

Addition wallpaper in Yves Blue Reverse, a collaboration with the lifestyle brand Mitchell Black.

40 | wf-vision.com | Nov + Dec 2018

FROM NASHVILLE TO NOTORIETY: Meet some of the city’s STAR DESIGNERS

BY JANA PLATINA PHIPPS

ashville has been making headlines

be moderating a panel of three renowned

as one of the fastest-growing and

designers—Lori Paranjape, Eric Ross and

coolest metropolises in America.

Laura Thurman—who are making their mark

While the Music City is anchored by traditional

on this bustling region and beyond. Meet

Southern architecture and decorating, an influx of

these distinguished designers and preview our

new construction and transplants has increased

discussion of business challenges, growth and

demand for both classic and contemporary

what’s next.

design. At the upcoming International Window Coverings Expo in Nashville, I’m thrilled to

Lori Paranjape of Mrs. Paranjape Design + Interiors NEW CLASSICS Twitter, Instagram, Houzz: MrsParanjape Lori Paranjape, affectionately known as Mrs. Paranjape, is one of the brightest stars

Lori Paranjape, affectionately known as Mrs. Paranjape.

in Nashville’s creative constellation. She’s recognized for her “new classic” aesthetic: a super clean, modernized, fresh twist on traditional design. “But at heart,” Lori shares, “my client’s style is my style. My role is to learn who they are, how they live, how they would like to live, and then help interpret that for them.” Lori specializes in luxury residential and new construction projects that, not surprisingly, take her around the country. Lori most recently fulfilled a business goal by launching her first collection in home décor, The Mrs. Paranjape Papers, a wallpaper line with Mitchell Black. She also has her sights on what’s next for her firm. “We have worked on several vacation homes, but I haven't yet had the opportunity to design, build and furnish a tropical beach house. I would love the chance to reinvent coastal style for a client's getaway property.” There’s no doubt that this will be on the project docket soon.

Window Fashion Vision | 41

INSIGHT nashville designers

ABOVE: Lori Paranjape

42 | wf-vision.com | Nov + Dec 2018

Eric Ross of Eric Ross Interiors ENDURING SOUTHERN STYLE Twitter: ERossInteriors Instagram, Houzz: EricRossInteriors Eric Ross has a passion for Southern decorating and calls Nashville the “gateway to the South.” He educates and designs for clients in Tennessee, Kentucky, Virginia and places far afield. Eric believes all good design is informed by the past, and has built his business making traditional design relevant, livable and approachable with lush rooms that reflect the lifestyles and preoccupations of his clientele. Eric shares, “Today, one’s calling card is one’s home! It’s a personal branding message, and we help them communicate their message with an environment they never want to leave, one that’s elegant yet relaxed and comfortable.” Window treatments are not optional in Eric’s work, “Drapery is like landscaping for your house. It finishes it.” His go-to draperies use Euro pleats. “They’re classic with modern appeal.” Although Eric and his wife Ruthann, his business manager, are

a delight, they take their design business very seriously. “There’s an exchange happening. People are entrusting me with money to assess their needs and implement my expertise. It’s a big responsibility,” Eric says. “It’s a focused, collaborative relationship, but I am decisive. I narrow down choices and give clients a reason to buy, to say yes.” This technique is Sales 101, he relays, but it isn’t taught in design school. However, he finds that it’s a must to move a project forward. What’s next for Eric Ross Interiors? A lifelong dream fulfilled by publishing his first book “Enduring Southern Homes.” Attendees at the International Window Coverings Expo will have first dibs on the book because its launch coincides with the Nashville show. “It features my Southern aesthetic and highlights 12 of my projects from farm to city. It feels validating, and an honor, to be published—20 years in the making!” Window Fashion Vision | 43

INSIGHT nashville designers Thurman successfully collaborates with Universal Furniture

Laura Thurman of Thurman Design Studio

In our upcoming panel discussion, we’ll discuss business challenges. Laura shares hers: “As an entrepreneur, feeling secure in our workload is a challenge. We’re always striving to have a robust

GLOBAL DESIGN THROUGH A MODERN LENS

pipeline and acquire new clients.” Laura is very active but measured

Twitter, Instagram, Houzz: ThurmanDesign

most important marketing tool.” Laura has started blogging, which

Laura Thurman grew up in Los Angeles, graduated from design school in 2010 and moved to Nashville five years ago. She opened Thurman Design Studio when she saw an opportunity to design for other transplants to the Nashville area. “Most of my clients have moved from other places and have immediate trust in me to design interiors that are more contemporary, not traditionally Southern,” she says. Laura describes her aesthetic as global and filtered through a modern lens. She calls on her world travels as inspiration. Her projects vary from custom residential construction to renovations. All are “globally minded” spaces, incorporating pieces clients have collected in their travels. 44 | wf-vision.com | Nov + Dec 2018

on social media. “I like Instagram and Pinterest, and Houzz is valuable, but most of our clients are referrals, so my website is my increases her website’s SEO. Laura’s goals for Thurman Design Studio for 2019 include growing her large-scale custom projects and launching more brand collaborations. “We’ll be hitting PR really hard as well,” she says. “Publishing our work in magazines and getting featured on TV is essential to growth.” There’s no sign that Nashville’s growth will slow anytime soon, so these three talented designers are well-positioned to achieve their 2019 goals. I’m thrilled to have them as panelists at the International Window Coverings Expo in March.

Laura’s go-to window treatments are roman or woven shades.

>> Hear more from these designers at “From Nashville to National Notoriety: A Lively Panel Discussion with Star Designers Lori Paranjape, Eric Ross & Laura Thurman” at the INTERNATIONAL WINDOW COVERINGS EXPO on Friday, March 8 from 5 to 6:15 p.m. And don’t miss Lori Paranjape’s Lunch and Learn Presentation on “Mastering Social Media and Growing Your Design Business” earlier in the day. Catch Jana Platina Phipps at additional workshops sessions on “Translating Fashion Into Design” and “Trending Embellishments.” See page 24 for a full list of IWCE seminars and events. Jana Platina Phipps is well-known as a trimmings designer with a refined vision for the use of trims in home furnishings, fashion and luxury DIY. Affectionately called Trim Queen by her clients, she adopted the moniker and launched her blog, “Trim Queen Chronicles,” in 2013. She now shares inspiration for creativity in modern embellishments daily via her social media channels. TrimQueen.com Facebook: TrimQueen Twitter: TrimQueen Instagram: TrimQueen Pinterest: TrimQueen

Window Fashion Vision | 45

ADVERTORIAL top products of 2018

TopofProducts 2018 2018 was a banner year for innovative, intriguing, stylish and cuttingedge products. The window treatment industry was awash in motorized operating systems, sun- and heat-screening fabrics, and scrumptious hardware of every description and function. Here is a sampling of some of the hottest products from this year.

ALTA WINDOW FASHIONS Two economical motorized systems from Alta Window Fashions, available across multiple product categories, offer rechargeable convenience and savings. PowerWand TM is a wand and pendant motorized system that lifts and lowers shades to any position with the touch of a button. Simplicity is a battery-operated RF system that features remote-control operation and offers a solar panel recharge. www.altawindowfashions.com 800.669.6333

46 | wf-vision.com | Nov + Dec 2018

PHIFER SheerWeave® Style 2410 reigns as Phifer’s most popular interior sun control product. A three percent open full basket weave, 2410 is designed expressly for applications that require a more opaque and nondirectional fabric. Certified to GREENGUARD standards for low chemical emissions during product usage, Style 2410 is infused with Microban® antimicrobial product protection to inhibit the growth of stain- and odor-causing bacteria, and mold and mildew that can damage the fabric. Available in 10 neutral colors in widths up to 126". www.phifer.com 800.221.5497

INSOLROLL WINDOW SHADING SYSTEMS The Insolroll Elements Decorative Roller Shade program offers beautiful textured blackout fabrics, privacy, translucent, light-filtering sheers and semisheers, and decorative solar screen fabrics. Available in 41 new fabric patterns and 131 new colors to update the finest residential projects, Elements are available with Insolroll’s full line of motorization and child-safe manual operator solutions. www.insolroll.com/decorative-window-shades/ 800.447.5534

FOREST DRAPERY HARDWARE Superb German craftsmanship defines The Dresden Collection from Forest. Beautiful clean lines are emphasized through solid brass components which includes ringed poles, hand- or corddrawn traversing rails, or a motorized system. www.Forestdh.com 866.823.3894

Window Fashion Vision | 47

ADVERTORIAL top products of 2018

SARKIS STUDIO Sarkis Studio’s best-selling Classic Collection offers dozens of traditional and transitional styles for your windows. This handcrafted collection is available in an extensive line of handpainted and stained finishes, along with gold and silver leafing. There are hundreds of finials, rings, brackets and tieback medallions to choose from. The designers and artisans of Sarkis Studio can customize hardware for any project. www.sarkisstudio.com 800.793.0337

SOMFY Somfy powers simplicity with the newest addition to the Sonesse® family of quiet motor solutions, 30 WireFree RTS. Features include a built-in, rechargeable lithium-ion battery to minimize maintenance, and a powerful lifting capacity that allows motorization of shades and blinds in a wide variety of lengths and widths—all without any wires. www.somfysystems.com 800.647.6639 Ext. 2629

UNI-SOLEIL The new Pull Down Hold Up Roller Shade System from UniSoleil guarantees safety for children and ease of operation. With no exposed cord or chain, children and pets are protected from accidents. Easy to assemble and operate, the Roller Shade System can be stopped at any position on the window. Available for regular roller shades, zebra and cassette in a maximum width of 8'. www.uni-soleil.com.tw

48 | wf-vision.com | Nov + Dec 2018

Insolroll Has You Covered

Residential & Commercial!

Call Insolroll for your next solar shade project – inside or out! Insolroll® Solar Shades Insolroll Elements® Decorative Shades Oasis Patio Sun Shades

Large fabric inventory Curated fabric collections – winners, not ﬁllers All shades made in Louisville, Colorado, USA Custom printed roller shades– signage, branding, patterns Award-winning customer service and tech support FAST! 5 day lead time non-contract orders 10 day lead time commercial contract orders

637 S. Pierce Ave., Louisville, CO 80027 TEL 800.447.5534

www.insolroll.com

ADVERTORIAL top products of 2018

XENTRIC CUSTOM DRAPERY HARDWARE One hundred percent customizable invisible Screws Mounting Hardware from Xentric is a popular and versatile product. Proudly made in the USA, invisible screw mounting hardware is available in the exclusive Traversing and Motorized rods, Signature brackets, Urban rods, French rods and Urban Slim collection. Available in 37 hand-painted finishes and 13 plated tones. www.myxentric.com 818.897.0444

Find More Inspiration and Industry News on the Window Fashion VISION website! Our website has a revived blog and more content than ever before. •

An interview with a winner in the window fashions category of the Decorating Den Interiors Dream Room Showcase.

•

Shareable articles from the most recent issue of the magazine

•

Videos and original blogs from industry experts such as LuAnn Nigara

•

The first in a NEW series of blog posts from Paul Kempler of Kempler Design in Reno, Nevada

Check out wf-vision.com today!

50 | wf-vision.com | Nov + Dec 2018

SHUTTER WOOD COMPONENT

PRICES TO RISE BY 25% on Jan 1st 2019 with US Tarrif fs

Woodland Composite Shutter is your alternative Your best fabrication opportunity. • Build Shutters in the USA and beat the imports • Preﬁnished and ready to assemble composite wood components • Wide panels go up to 34” • Install shutters in 7 days! • Absolutely no painting • Increase your proﬁt by up to 50% • Patent Pending • Exclusive territories – only distributor in your territory!

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*On initial order.

Window Fashion Vision | 51 www.shuttersmart.com

INSPIRATION decorating mistakes to avoid

C O M MO N

DECORATING MISTAKES to AVOID

BY JOANNE LENART-WEARY, THE JLW COMPANY

hat makes a well-designed room? Is it the décor or the color on the wall? Perhaps it’s the collections the homeowner has gathered over the years. Maybe it’s the creative use of paint or wallpaper that does the trick.

The reality is all those things play a role in the design process—but only when you add them to a space using solid design principles. I often have the pleasure of teaching aspiring and established decorators and designers around the country. More than once, we have walked into a home for a class project and my students felt there was no room for improvement. The reality is the room was filled with beautiful “stuff” but had missed the mark on many design principles. Once we emptied the room and started over, they recognized the original mistakes. Let’s talk about how to avoid some of the most common decorating mistakes. Thanks to some of my design peers for sharing photos to help demonstrate my points.

52 | wf-vision.com | Nov + Dec 2018

Photo byMary Prince

In this beautiful room by Meg Hosler of Meggie H. Interiors, the horizontal plane of the chest was mimicked by a horizontal picture. The width of the picture adds cohesion to the anchor furniture.

MISTAKE #1: Ignoring the Room’s Anchors Building a room from the floor up or what I call the Function Zone, adds cohesion and balance. Establishing the anchor pieces of furniture allows you to start adding the layers that give a room personality and style. The line or plane of the anchor piece will dictate what goes above it. A horizontal plane such as a mantel demands art with width. Strive for filling two-thirds to three-quarters of the horizontal space above the anchor. Window Fashion Vision | 53

INSPIRATION decorating mistakes to avoid

MISTAKE #2: Choosing Style Over Comfort Don’t get me wrong—I love a good-looking piece of furniture. But how many times have you perched on a chair to find it feels like a rock? Or perhaps the reverse has happened—it had such a lack of support that you could hardly stand back up. At the end of a busy day, you and your client deserve furniture that caresses your tired body instead of fighting it. Sometimes you need to spend a bit more money to get the comfort you deserve.

54 | wf-vision.com | Nov + Dec 2018

A r e y o u a d e s i g n e r , d e c o r a t o r , student, w o r k r o o m , i n s t a l l e r , o r w i n d o w treatment v e n d o r ? T h e W C A A w a s m e a n t f or you. If y o u ' r e l o o k i n g f o r c o m m u n i t y r ather than c o m p e t i t i o n , b u s i n e s s g u i d a n c e , real growth s t r a t e g i e s ( i n s t e a d o f j u s t " g o o d i deas"), and i n t r o d u c t i o n s t o a l l t h e r i g h t people... JOIN TODAY! A t t h e W i n d o w C o v e r i n g s A s s o ciation of A m e r i c a , o u r m i s s i o n i s t o p rovide e d u c a t i o n , n e t w o r k i n g , a c o d e o f ethics, and i n c r e a s e d e x p o s u r e f o r t h i s u n i q ue industry.

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Photo by Valerie Marinello

Following the anchor principle makes selecting a chandelier easy. Simply follow the shape of the anchor as Sara Brennan did in this dining room. The round dining table (the anchor) works best with a round chandelier. Once you determine the chandelier shape, use a simple formula to determine chandelier size: one-half to twothirds the width of the table.

Member Benefits at a Glance Monthly educational webinars Local chapter networking Industry discounts and members-only perks Free online directory listing on WCAA website

Enjoy all these benefits and more! Join today FOR $180 at wcaa.org and receive the rest of 2018 FREE! (919) 263-9850 | INFO@WCAA.ORG P.O. BOX 11317 | WILMINGTON, NC 28404

Window Fashion Vision | 55

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INSPIRATION decorating mistakes to avoid

In this beautiful dining area, Jessica of Jessica Hasten Designs added a circular mirror over the sideboard to add relief to many horizontal lines, which are a natural part of dining sets. By changing the line, she created interest and added softness to the linear styling of the dining room.

MISTAKE #3: Focusing on One Design Line Furniture, décor and architecture create a series of lines in a space. We are each drawn to a specific line. I call this your Decorating DNA (your Darn Near Always preference in line, shape, form, color and style). Vertical lines add formality and strength to a room, but too many may add stiffness. Horizontal lines add movement and the illusion of size but can also begin to feel uninteresting. Diagonal or dynamic lines add a sense of energy and movement but can be distracting. Mixing and blending lines creates interest and helps direct the eye.

56 | wf-vision.com | Nov + Dec 2018

Photo by Angela Flournoy

HAND-CRAFTED

EXCELLENCE

Watch the video at sarkisstudio.com/story

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INSPIRATION decorating mistakes to avoid

MISTAKE #4: Creating a “Room in a Box”

Let’s look at one more room from the fabulous Veronica Solomon.

The best rooms appear to have evolved over time. Nothing looks too new or perfect. Nothing matches perfectly, but everything coordinates beautifully. Don’t buy all of your stuff from the same source or store. Add personality by mixing in the unexpected and creating a room filled with interesting touches. Now add in creativity and you have a room no one will forget.

→

From the faux windows made from mirrors to the tiger sofa, this is a room you won’t forget. Nothing matches but everything works due to a color palette that completes, not competes, and a fabulous sense of style. This is definitely not a room in a box. The time, love and attention to detail is obvious.

→

Your Decorating DNA will also lead to you toward either symmetry or asymmetry. The best rooms blend both. Too much symmetry makes a room feel stiff and too much asymmetry can feel messy. Find the perfect balance and the heavens open and the angels sing. Check out this room by the talented Veronica Solomon to see that mix of symmetry and asymmetry in action.

Colleen Scott Photography 58 | wf-vision.com | Nov + Dec 2018

→

Colleen Scott Photography

MISTAKE #5:

Not Directing the Eye Each time your eye encounters a visual interruption, it shrinks a room. Use strong visual cues to lead the eye around the room. In this beautiful office by Lena Kroupnik Interiors, the tilt of the head in the art, the curve of the lamp and even the round line of the chair directs your eye to the right, adding the illusion of size to the space. Here’s a quick tip: Lead the eye by using high objects on the left and low ones on the right on mantels, tablescapes and shelves. This keeps the eye moving. Anya Kroupnik Windhoffer

Gather more of JoAnne’s decorating wisdom during her workshops at the International Window Coverings Expo. See page 24 for a complete listing of seminars and events. Window Fashion Vision | 59

INSPIRATION decorating den

DESIGNER of the YEAR

60 | Nov + Dec 2018 60| |wf-vision.com wf-vision.com | Nov + Dec 2018

DEn

of EXCELLENCE BY SOPHIA BENNETT

uzan Wemlinger with Suzan J Designs, a Decorating Den Interiors franchise owner in Milwaukee, Wisconsin, was already beaming after winning five awards at the company’s 2018 Dream Room Showcase. But when the announcer called her name for a sixth time, she was completely stunned. The last award of the evening went to the company’s prestigious Designer of the Year. She earned that title for a second time with a bright, modern kitchen she created for a repeat client.

Wemlinger credits much of her success as a designer—she’s been doing it for 20 years, including 12 years as a Decorating Den franchise owner—to her ability to really listen to clients. “A lot of people are afraid of working with a designer because they think it’s going to look like the designer’s home,” she says. “If they want a particular style and that’s what you offer that’s great, but for my clients I gear the design more to what they’re looking for. I like listening to them and really giving them what they want so when they walk into a room it feels just like them.” On the heels of her success at the Dream Room Contest, Wemlinger provided some details about her award-winning project and what made the judges select it. She also shared her tips for designing a beautiful space and providing clients with the best service possible.

Window Fashion Vision | 61

INSPIRATION decorating den

DESIGNER of the YEAR PROJECT DESCRIPTION When Wemlinger first walked through the lakefront property her clients hoped to purchase, she thought paint and a few minor changes would be enough to update the dark and dated kitchen. But the more they looked at it, the more they realized it would need a lot more work. “The cabinets were over 20 years old,” Wemlinger says. “The islands had a bad layout. The raised breakfast bar was only nine inches deep, so you couldn’t even fit stools under it. As large as the kitchen was, there was a very small pantry.” The client ended up asking her to coordinate a complete overhaul. Their goal: a space that was as light and airy as a typically waterfront property without too much of a “lake” feel. Since it was to be their primary residence, it was important that the kitchen be comfortable and usable for them and their young children. Wemlinger worked with both of the homeowners and a cabinetmaker to design a space that was more functional and efficient. A contractor relocated the cooktop, built a bigger pantry, modified the longer island so it could accommodate seating, and made several other changes. With that done, Wemlinger got to work altering the surfaces and fixtures. She used quartz for the countertops and a backsplash behind the coffee and wine bar. The cooking areas have subway tile between the counters and cabinets. The hardwood floor is a similar color to the dark posts, which is one of the few nods to the old kitchen. “The owner wanted everything crisp and clean, but if everything was too white it would have been too stark,” Wemlinger says. “I wanted to add some color.” While most of the cabinets are white, the center island is a cheery shade of blue. Clear, oversize pendant lights provide interest without serving as a distraction. A fireplace in the adjacent seating area had a wooden mantle that was straight out of the 1980s. To give it a more authentic look, Wemlinger redesigned it with reclaimed local Milwaukee cream city brick. Another dark beam provides a simple shelf mantle for displaying keepsakes. The cream, aqua and sky-blue furniture was a holdover from the family’s former vacation home and was less than a year old. It creates a cozy nook for coffee, conversation and homework. 62 | wf-vision.com | Nov + Dec 2018

SUZAN’S DESIGN ADVICE “I like to base a room’s design on how the client lives. I always ask them how they use the room. This family had just had their third child, so how they use the room is different from someone in their fifties whose kids are grown.” “Even though I do different looks, my aesthetic is very clean. I don’t like to clutter up the rooms. There’s a reason for everything I select.” “I always give clients two or three choices. More than that is too much for most people. If they request something that doesn’t work, I’ll sometimes show it to them so they can see why.” “People worry about the gray trend. I say it’s like beige 20 years ago. It’s here to stay for a while, and it’s a nice neutral if you want a clean aesthetic.” “I like a pretty classic look. If we’re going to do something trendy, it’s going to be maybe in fabric, not a main piece.”

BONUS ARTICLE: Visit our website for an interview with a winner of the Showcase's window treatments category. Our interviewee will share her thoughts on her awardwinning design, what window covering trends she's seeing in her part of the country and much more.

See all the winners of the 2018 Decorating Den Interior Dream Room Showcase: https://decoratingden.com/dream-room-showcase/ Window Fashion Vision | 63

INSPIRATION decorating den

WINDOW << 1ST PLACE: CHARLA TRAUGOTT OF TEXAS The windows in this child’s bedroom are set in a recessed space. By fabricating lambrequins that are set 20 inches from the wall, the designer created two “hidden” play spaces for the small resident. They’re commonly used as a dressing room and puppet theater. The curtains have crystal pullbacks.

2ND PLACE: >> MARNI SUGERMAN OF NEW YORK Pleated drapery panels made with embroidered linen complement natural woven wood shades. The curtains are paired with oil bronze metal hardware and finials that feature a wrapped rope effect.

| wf-vision.com | Nov + Dec 2018 64 |64 wf-vision.com | Sept + Oct 2018

TREATMENTS

<< 3RD PLACE (TIE): BARBARA MCINNIS HAYMAN OF PENNSYLVANIA The roman shades in this newly renovated kitchen are made with a linen fabric featuring soft grays, taupe and sand. The patio door was dressed with a natural woven wood fabric in pale almond and accented with the linen roman shade fabric.

3RD PLACE (TIE): >> KATHLEEN BLISS GOLDFARB OF OHIO The morning sun in this kitchen was so blinding that the homeowners prepared food wearing sunglasses. The designer’s first step was to add solar screen shades to the sink bay windows. Roman valances made from organic cotton fabric in gray, brown, sea glass, taupe, white and black hang throughout the room to create a unified look.

Window Fashion Vision | 65 Photo by Nickolas Sargent

INSPIRATION decorating den

BEDROOMS << 1ST PLACE: LYNNE LAWSON AND LAURA OUTLAND of MARYLAND The focal point of this soothing gray, white and slate blue room is the ikat headboard, which coordinates perfectly with the understated bedding. A desk serves as one of the bedside tables; the other one is a more traditional nightstand with legs that are anything but traditional. Unlined linen window treatments are serene against the new gray walls.

2ND PLACE: >> ANA GIL-JONES of PENNSYLVANIA This tiny room serves as a cozy guest bedroom. A dark metal headboard, neutral bedding, linen drapery panels and unique desk give the room warmth and personality. What appears to be shiplap on the walls is actually wallpaper.

<< 3RD PLACE: JAN BROMBEREK of ILLINOIS Glamorous gold punctuates classic navy blue in this modernized master suite. White stacked stone provides a strongly textured backdrop for a curved headboard and glamorous gold nightstands. Stylish accents like silver nailheads, crystal knobs and shag fabric add luxury. Note the navy ceiling that gives the room an intimate and sophisticated feel.

66 | wf-vision.com | Nov + Dec 2018

Window Fashion Vision | 67

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INSPIRATION decorating den

LIVING ROOMS

2ND PLACE: >> KATIE RIOUX of ALBERTA This simple yet memorable living room needs only two colors to create a lasting impression. The blue pieces come in a range of shades and have varying textures. The eclectic pieces give the room a modern and welcoming vibe.

Nickolas Sargent

70 | wf-vision.com | Nov + Dec 2018

<< 1ST PLACE: DIANA APGAR of OHIO The guiding principle for this opulent living room was “classic style with a modern twist.” The multilayered window treatments include floor-length geometric drapery panels, open French swags and arched stationary roman shades. Note also the teal grasscloth walls, high-gloss blue niches, and acrylic and glass cocktail table.

WINDOW BLIND RAW MATERIAL / COMPONENTS CUSTOMIZED BLIND SUPPLIER NATURAL WEAVE ROLL MATERIAL (1 ROLL ACCEPTABLE)

CORDLESS ROMAN SHADE COMPONENTS WE OFFER: Natural weave material Customized roman shade Cordless components Blackout fabric Rainbow blind fabric Motorized control system

<< 3RD PLACE: KATIE RIOUX of ALBERTA The homeowners wanted to move away from their comfort zone and create a living space that was functional, professional and fun. Gray was the main color, but incorporating navy blue and orange in

MOTORIZED CONTROL SYSTEM

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RAINBOW BLIND FABRIC

several key places really makes this space pop.

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e-mail: ceitw1299@gmail.com www.51blindstreet.com Window Fashion Vision | 71

Somfy

Inspiring a better way of living accessible to all

Closer to the End User To anticipate changing needs for motors and controls for interior window coverings and exterior solar protections, Somfy is developing direct relationships with end-users to test products during development. We’re investing in structures to actively listen to consumers, to understand how they live, pinpoint their needs and identify expectations that have not yet been expressed. Through these efforts, Somfy will continue to design solutions that improve living environments in homes and buildings to meet growing demand for comfort, security, energy savings and maintaining personal independence.

Innovation

Jan Ras with Visi

Innovation plays a vital role in Somfy’s history and culture. In fact, innovation was the driver of our founders who anticipated the international growth potential of a market that did not exist at the time: motorized controls for blinds and rolling shutters. Since then, Somfy has continued to expand through a series of innovations and offers the widest range of motor and control solutions for all types of products from blinds and shades to rolling shutters and awnings. Our innovation continues to grow with more digital and connected solutions than ever before.

Quality and Excellence For Somfy, satisfying the needs of its trade customers and end-users is one of the core elements of our vision. The quality of our products and services lies at the heart of this principle and allows us to constantly improve the experience we deliver. Our 45+ years in operation ensures you’re partnering with the most experienced provider on the market today. • • • •

160 million motors produced and sold since 1969 Production capacity of 70,000 motors a day 270 million users worldwide Robust 5 year warranty for motors and controls

• • •

45+ years of experience 4 distribution centers across North America 100% of products tested

Have a question about Somfy?

Jan Ras with Visi

Send an email to asksomfy@gmail.com or visit somfysystems.com 72 | wf-vision.com | Nov + Dec 2018

Focus Xpress Yourway Our Xpress Yourway program gives you our best selling finials and finishes in the quickest amount of time. Two finish collections determine the shipping speed. Express It! orders received by 12 noon Pacific time ship the next business day, while Quicken It! orders ship within 3 business days. sales@ironartbyorion.com www.ironartbyorion.com 877.476.6278

Uni-Soleil new roller clutch are smoother, easy go and much quieter. With complete range of roller collection in the world with USA patent, we can advance your roller blind to high end class. The standard colors are in white, black, ivory, grey and brown. We offer full solution in window blind industry. Please contact Uni-Soleil for further information. sales@uni-soleil.com.tw or visit www.uni-soleil.com.tw

Ona Drapery Hardware Company is your source for custom made drapery hardware. From contemporary to traditional, we offer an extensive selection of styles and finishes. We manufacture every rod set to order using only premium heavy gauge steel, wrought iron, crystal and more. Custom curving is available for all rod profiles. Be sure to look at our new Acrylic Rods, Art Glass finials and Polished Chrome finishes in addition to our popular French Rods and ONAVERSE™ Iron Cord Traverse Rods. We pride ourselves on quality workmanship, timely delivery and customer satisfaction. Select Ona Drapery Hardware and order with confidence.

Surewin provides quality products at competitive pricing from our Florida warehouse. Custom sourcing available. Plastic bead chain in rolls or continuous loops; numerous colors in all lengths, nickel plated and stainless chain in rolls and continuous loops in all lengths, stop balls, connectors, safety devices, c-clips, alligator clips, tassels, lift cord, vertical components, cord locks, and the easy-to-fabricate, low-profile Sure-Lift® Roman Headrail System for shades up to 50 lbs. Get our new catalog! Contact: Surewin@optonline.net, tel: 239/3623342, fax: 239/362-1383

For a free catalog please call 800/231-4025 or visit our website at www.onadrapery.com.

Window Fashion Vision | 73

COMING UP in our next issue

In Our Next Issue…

If your New Year’s resol ঞom involves learning more about green and ecofriendly window fashions and home designķ o Ľu; bm Ѵ 1hĴ $_; January/February issue of Window Fashion VISION will be our inaugural sustainability issue.

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• Learn about earth-friendly window covering products. • Find out how to educate clients on the many ways

sustainable products can save them money in the long run.

We’ll also have an interview with IWCE keynote speaker Genevieve Gorder and previews of more ; 1bঞm] ouhv_orv and how-to sessions.

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Window Fashion VISION November + December 2018

Articles inside

Welcome Gorder Genevieve as our keynote speaker!

Working For and With Millennials

Grace Note