Issue 52 December 2011/January 2012 £4.75
Festivals generate over £200m
Extra £41m for Olympic ceremonies By Christina Eccles EXTRA funding worth £41m has been allocated to deliver spectacular opening and closing ceremonies for next summer’s Olympic and Paralympic Games in London. Figures from the government’s Olympic Quarterly Economic Report show the delivery of the Games is on time and on budget – with the overall funding package remaining at £9.298b. Now with more than £500m of unallocated money available, the extra cash worth £41m – including £7m held in contingency – has been allocated to support LOCOG in staging the Olympic and Paralympic ceremonies, which will showcase the best of the UK to the rest of the world. Minister for Sport and the Olympics Hugh Robertson said: “London’s opening and closing ceremonies are a once-in-a-generation opportunity to showcase the very best of our country to four billion people around the world and have a potential advertising value of £2-5b. “To get the ceremonies absolutely right, and boost the Games business and tourism legacy, we are putting
additional investment into our ceremonies.” £271m worth of funding has also been released for venue security to deliver a safe and secure event, including the recruitment and training of 23,700 venue security personnel for more than 100 competition and non-competition venues across the UK. He added: “The Olympic programme remains on time and within budget. Consistent careful management of the finances has enabled us to fund additional costs such as venue security from within the public sector funding package as well as to invest in projects that will help drive economic growth from the Games. “As was always planned, the Government and LOCOG have now undertaken detailed analysis of the numbers of security staff required to protect the more than 100 Olympic venues. As a result, to ensure a safe and secure Games, they have revised the numbers of trained staff required. We are therefore investing additional funds in providing nearly 24,000 venue security personnel plus specialist security equipment.”
X Factor judge Gary Barlow was among the celebrity guests at a star studded gala dinner held in aid of Children in Need. The Take That singer hosted the evening at the Hilton Deansgate Manchester, organised by locally based event management specialists the Taylor Lynn Corporation. Picture: Featureflash / Shutterstock. com Full story, Page 6
UK independent festivals generate over £200m for the country’s economy, according to research from the Association of Independent Festivals. Over 2400 festivalgoers were surveyed by the association, which represents members including Bestival and Womad. Results showed the 31 AIF member festivals alone attracted about 480,000 people this summer. Spending an average £461 per person on festival costs – such as travel, accommodation and food and drink – they contributed £222m into the UK economy and £17m to local businesses. With over 400 festivals having taken place over the summer, the total amount of revenue generated across the whole festival landscape is projected to hugely exceed that. AIF general manager Claire O’Neill said: "In the face of what has been a challenging few years for many, we are very happy to see these positive trends for the continued steady growth of the independent festival market. Year on year from our audience surveys the impact to the UK economy and cultural significance of these events is confirmed.”
02 - LMD
14/12/11
12:34
Page 1
03
14/12/11
17:04
Page 1
3
Iconic locations to be celebration spots for Olympics By Christine Eccles THREE of London’s most iconic open air locations are to be transformed into event spaces to offer locals and tourists the chance to join in celebrations surrounding the 2012 Olympic and Paralympic Games. As part of London's commitment to ensure as many people as possible have a chance to be involved in the celebrations surrounding the event, the Mayor of London, The Royal Parks, the London Borough of Tower Hamlets and Live Nation have teamed up to create London Live, which will enable people to watch outdoor screenings of the 2012 sporting action and enjoy a range of entertainment for free. As well as giant screens for crowds to watch live action from the Games, each location will provide the backdrop for a variety of entertainment and attractions, including live music, outdoor arts and performance, plus opportunities to try out different sports. Live Nation will also stage two special celebration concerts in Hyde Park to coincide with two key milestones of the London 2012 Olympic Games – the opening ceremony on July 27 and the closing ceremony on August 12. The Royal Parks chief executive Mark Camley said: ‘’Eleven Olympic and Paralympic events will take place across six Royal
Russell to headline new music event Page 4
Firework spectacular rockets to success Page 9
Winter events Christmas light switch-ons New for 2012 Classified
Page 12 Page 22 Page 20-21 Pages 24-27
CONTACTS EDITORIAL Group Editor Judith Halkerston Tel: 01226 734639 editorial@themaineventmagazine.co.uk Reporters: Christina Eccles (ce@whpl.net) Dominic Musgrave (dm@whpl.net)
PRODUCTION
Trafalgar Square will host a number of events surrounding next year’s London Olympics. Parks next summer and we are delighted that Hyde Park will not only be home to the triathlon and marathon swimming events, but it is also set to host the largest Live Site in London. “London Live in Hyde Park will allow sports fans to come together to celebrate the Olympic Games by viewing live events and by participating in a range of sports too. The atmosphere will be electric and The Royal Parks looks forward to welcoming thousands of visitors from
London, the UK and around the world to the famous Hyde Park.” COO of Live Nation John Probyn added: “We have a great pedigree of delivering fantastic open air events in Hyde Park and are excited to be working on delivering the same quality events in Victoria Park and Trafalgar Square for Londoners and visitors to the capital for the London 2012 Games. Our aim is to deliver one of London's biggest Olympic celebrations.”
Studio Manager: Stewart Holt (sth@whpl.net) Tel: 01226 734414 Graphic designer: Laura Blackburn (lb@whpl.net) Tel: 01226 734711
ADVERTISING Assistant Manager: Mandy Mellor Tel: 01226 734702 Mobile: 07540 283 269 Email: mm@whpl.net Sales and Marketing Director: Tony Barry Email: tb@whpl.net
CIRCULATION Kelly Tarff Tel: 01226 734695 email: circulation@wharncliffepublishing.co.uk
Rugby screening project pulled together in just four days ORCHARD Media and Events Group produced the screening of a spectacular sporting event – with just four days to pull the project together. The company produced the Millennium Stadium’s live screening of the Rugby World Cup semi-final between Wales and France in New
Zealand. A 100ft screen was brought into the Welsh home of rugby, watched by a 61,000 strong crowd. Director Pablo Janczur said: “The Millennium Stadium spoke to us once they knew Wales were in the semi-final, so we had just four days to put it all together. The Welsh pub-
lic are so passionate about their rugby that the event soon developed huge momentum, with pictures of the 61,000 crowd watching the screen going global. Everything went so well … apart from the result, not just because we would have loved to set it all up again for the final.””
www.themaineventmagazine.co.uk
To keep up with the latest event industry news visit our website www.themaineventmagazine.co.uk or follow us on Twitter @TheMainEventmag
04
14/12/11
2
16:49
Page 1
4
Ticket tout operation proves a success A MULTI agency approach to ticket touting proved successful at the 2011 Leeds Festival, according to event organiser Melvin Benn. Officers from West Yorkshire Police, Leeds City Council Highways Enforcement, West Yorkshire Trading Standards and the festival toured roads around the site in a tout response vehicle, which aimed to stop people selling tickets illegally at the event. Code named ‘Operation Beryllium’, this is the second year the initiative took place. During the proceedings, all touts were stopped an interviewed and officers issued two cease trading orders to individuals who refused to leave when requested. Melvin said: “I am delighted that agencies once again were able to join together in such a united and organised manner and that we were able to disrupt the touts’ activities. We hope very much to repeat the response vehicle again in the future and are very grateful to all the agencies involved for their co-operation.”
Fashion festival AINTREE Racecourse has been chosen to host the first Liverpool Fashion Festival. Hosted by UK Fashion Events and held over four consecutive evenings next February, the event will include a live catwalk show featuring the latest collections by many of the region’s finest fashion houses and retailers. It will also include a boutique fashion fair, free style tips, beauty advice and demonstrations from some of Liverpool’s leading stylists and makeup artists. Conference and events manager Deborah Slee said: “We’re really excited that UK Fashion Events have chosen to host their first ever Liverpool Fashion Festival at the iconic Aintree Racecourse, home of the Grand National.”
Russell set to be high note at new music event A NEW outdoor music event is coming to Liverpool’s Speke Hall next summer, headlined by opera star Russell Watson. The Last Night of The Proms concert will be held over the double bank holiday weekend of the Queen’s Diamond Jubilee next June and will form the finale of the three night event. The event is a collaboration between concert promoters Cuffe and Taylor and The National Trust, which looks after the property. Visitor experience manager for Speke Hall Simon Whithead said: “We’re looking forward to welcoming everyone to what will be a fantastic evening of music here at Speke. “The setting really lends itself to a large event of this kind and it also forms part of our aim to make Speke Hall and its estate more accessible to the general public through new and exciting events. “We’re delighted to be the host venue for this prestigious event which is being organised by Cuffe and Taylor.” A spokesman for Cuffe and Taylor added: “As soon as we first visited Speke Hall, we knew that the venue was ideal to host a weekend of music. “We really hope that the local residents get behind this event and show their support, as they are the real hosts. We in turn want to make sure that we deliver our usual high standard of event.” Russell will take to the stage to perform alongside the Manchester Camerata Orchestra with special guest soprano Natasha Marsh. Visitors will be encouraged to
Russell Watson bring their own picnics to the concert, which will culminate in a spectacular fireworks finale.
More star names will be announced in the run up to the event.
05 - IOEX
14/12/11
12:34
Page 1
06
14/12/11
2
16:50
Page 1
6
Kelly Rowland arriving at the event
Gala dinner organised at request of X Factor judge
Organiser Liz Taylor
MANCHESTER-based events company the Taylor Lynn Corporation organised a star studded event, attended by 400 VIP guests. The company got involved in the gala dinner, held in aid of Children in Need, after being asked by host, Take That star and X Factor judge Gary Barlow, to plan the event. It took place at the city’s Hilton Deansgate hotel, with organiser Liz Taylor and the team working for about six months beforehand to get everything ready. She said: “I was delighted to be asked by Gary Barlow to plan the event – who could say no!
“What a wonderful night it was. The gala dinner brought together key business people and social leaders from the region with a host of celebrities, all there to support Children in Need.” Guests at the dinner were able to get involved in an auction, which included being able to bid for a brand new Bentley Continental GTC, a full week ahead of the car’s official UK launch. The successful bidder could then specify the car in the colour of their choosing and the vehicle would be personalised for them by Children in Need supporters Gary Barlow, Terry Wogan and Fearne Cotton. The evening also included a DJ
Air Festival grounded due to the economic climate THE 2012 Windermere Air Festival has been cancelled due to the economic climate and a lack of funding and sponsorship revenue. The event was originally organised by the Rotary Club of Windermere before Bluestone Events came on board in 2010 to help deliver the festival. Although the 2011 event was successful, a difficult economic climate has reduced its funding sources and
organisers claim if it were to go ahead in 2012, the event could face a substantial loss or be forced to pass on untenably high costs to festival visitors. Kate Thomas of Bluestone Events, said: “It is with regret that Bluestone Events has been forced to withdraw from the Windermere Air Festival but the prevailing economic climate has made it impossible for us to stage the event in 2012, as the risk it would pose to our business would simply be
too great. We would support anyone wishing to take on the running of the event in the future when the economic climate has improved. “We would like to thank the Rotary Club and everyone who has supported us and the event. The Windermere Air Festival is a great event and we are proud to have been involved in it over the last two years.” It is hoped the festival will return in the future.
set from Fearne plus entertainment from Gary, Jamie Cullum and Jason Donovan. Liz added the biggest challenge when planning an event such as this is understanding a client’s vision and being able to turn someone’s fantasy into a reality. But she told The Main Event, everything went well and she is now looking forward to even more exciting projects in 2012. She added: “In January I am launching TLC's new premises in Manchester, which is very exciting for us. We are also working on a series of amazing corporate events in Europe and Marrakech – a busy year is ahead.”
Pageant sales agent appointed THE Cavendish Group has been appointed as hospitality sales agent for The Diamond Jubilee Pageant at Windsor Castle. The concept, created by The Hpower Group, will see the show ‘travel’ around the world in 60 years and 90 minutes, touching down at places of special interest which the Queen has visited during her 60 years of reign, incorporating her special interest in horses. Taking place over three evenings in May, the event will include a huge cast of people and horses from all over the world, set against a colourful backdrop of video footage, music and narrative.
07 - Eagle
14/12/11
12:35
Page 1
08
14/12/11
2
16:51
Page 1
8
Spectators excluded after 60% visitor rise By Christina Eccles
60s star Lulu is to headline a weekend of music at Butlins next March. The Icons of Music Big Weekend takes place in Bognor Regis, with other acts performing including Alvin Stardust, The Dreamers, The Searchers and Brotherhood of Man.
Flourishing garden show voted most popular event THE Edible Garden Show has been voted the UK’s most popular garden event, following a successful debut. More than 15,000 people voted in the annual Horticultural Channel Awards, putting the event ahead of other well established names such as the RHS Chelsea Flower Show and Gardeners World Live. Event director Bev Channell said: “It is fantastic to win this award ahead of such major shows such as The RHS Chelsea Flower Show which is famous around the world. The Edible Garden Show was created to give the
millions of grow your own enthusiasts their own dedicated national event and it has really caught the imagination of the public. “We had nearly 11,000 visitors to our inaugural show in March and we expect an even bigger audience for 2012. “We have extended the show into a second exhibition hall at Stoneleigh Park next year to cope with the demand from exhibitors. Our ticket sales are also going really well and our advice to exhibitors and visitors alike is to book early to avoid disappointment.”
LAST minute spectators to a firework display in Lancaster were left disappointed after organisers were forced to control numbers at one of its viewing sites to ensure a safe event. 16,000 people turned out to watch the free event, which took place at four viewing sites across the town. But with attendance up 60 per cent on last year, organisers were left with the difficult decision of having to stop anymore people accessing the Quay Meadow site just before the display was due to begin. Cabinet member with responsibility for tourism and culture coun Ron Sands explained: "This year's event saw a 60 per cent rise in the number of spectators which is tremendous news for the local economy and proves what a massively popular event this is. Its popularity is incredible and means thousands of people were not only able to enjoy all Lancaster has to offer but also do so in safety. "I would extend my commiserations to those last minute arrivals to the quay
but stress that with such enormous numbers, event organisers must be concerned for the safety of all. For no public incident to occur during such a large and difficult event to manage is something council staff are to be commended for. "We will continue to work with emergency services and businesses to ensure the continued development of Lancaster's most highly attended event." The council was supported by all the emergency services throughout the event, to ensure spectators could enjoy the display safely. Accident and emergency matron at the Royal Lancaster Infirmary Graeme Nicholson added: “It’s important to recognise that safety concerns remain a priority at events such as this and that appropriate measures are in place to minimise risk and prevent injuries occurring. As a result, this year’s event passed off without any incidents relating to the firework display coming through our accident and emergency department.”
Tartan Clef for promotions company CONCERT and events promotions company CK Events, has scooped a top honour at this year’s Scottish Music Awards. Picking up a Tartan Clef in the inaugural emerging business award category, the Inverness-based company was recognised for its role in bringing some of the UK’s biggest artists to locations across Scotland in the last couple of years. These events include JLS at the Royal Highland Centre, Boyzone and The Saturdays at Hopetoun House in Edinburgh and Rod Stewart’s only Scottish concert of 2011 at Pittodrie Stadium. Director Les Kidger said: “This is a great honour for us to be recognised as an emerging business by our peers in the Scottish music industry. “This award recognises the hard work and commitment of our team in delivering some of Scotland’s
Kenny Cameron and Les Kidger of CK Events being presented with the Emerging Business Award by goNorth’s Shaun Arnold (centre). most popular music events this year. “Our aspirations remain high and we are dynamically driving the business forward, increasing the number
of music events over the next few years and ensuring music lovers can see their favourite bands at unique locations across Scotland and the UK.”
09
14/12/11
16:51
Page 1
9
Sheffield’s fireworks spectacular After Dark returned to the city with a bang for another successful year, attracting one of its biggest crowds yet. Christina Eccles spoke to organiser Scott Barton.
Visitor numbers rocket for city’s firework spectacular WITH challenges to contend with such as a tricky economic climate and the additional footfall from a Britney Spears concert at neighbouring Sheffield Arena, organising the show wasn’t an easy task for Scott and the team at Yellow Bus Events. But he told The Main Event that fortunately everything went well on the night. He explained: “We were really pleased. In the lead up to an event, every organiser has concerns about how much the current climate will impact on numbers. “But we had one of the largest attendances we’ve ever had and the reputation of the event seems to grow year on year. “Britney Spears was on at the arena on the same night, which meant we needed additional traffic management but it didn’t impact on our numbers.” Almost 20,000 people descended on Don Valley Stadium to watch the annual display, which also included a bonfire, food stalls, fairground rides and entertainment on the Real Radio stage from acts including X Factor star Sophie Habibis. Tickets cost £10 for adults and £5 for children – with those booking in advance before 4pm on the day of the event being able to save £1 per ticket. Although times are tough, Scott added he believes less competition due to cutbacks to local authority displays and the value for money the event offers to families wanting a night out, kept visitors coming through the gates. He added: “Two things we noticed this year from feedback from visitors was that a lot of organisations are buying blocks of tickets for the event instead of doing Christmas parties for their employees. “For individuals it’s also a cost effective
way of doing bonfire night. “The main attraction is always the fireworks display so we have to make sure we don’t lose sight of that. But it’s nice that we can offer the whole package of a night out.” After Dark rounds off another successful year for the company, which is also responsible for other popular Sheffield events such as Fright Night, which was attended by 45,000 people in 2011. And after working on events further afield including a beach themed project for Northampton Council and work at the V Festival, Scott said the team are already planning their events for 2012. “We’ve had a good year and are looking forward to next year. “Nothing’s easy but if you are a small company that can work in a flexible and cost effective way, there are opportunities out there.”
10
14/12/11
2
16:52
Page 1
10
Call for better inflatable safety practices FABRIC structures trade association MUTA has called for organisers to improve safety practices around the use of inflatable structures to reduce the risk of accidents at events. The association has urged organisers to look at its new safety guide – developed in partnership with Baconinflate, hirers and their clients to provide advice for designing, manufacturing, installing and managing inflatable structures. Managing director of Baconinflate Worldwide Gary Bennett said: “Inflatable temporary structures have surged in popularity over the last few years but the more companies there are using them, the greater is the risk of a failure or accident. With this new guidance, providers and clients will have no excuse to ignore the best practice that we have outlined.” MUTA president Tony Marsh added: “The new guidance on inflatable structures complements MUTA’s existing industry best practice for temporary demountable fabric structures. After several years of working with Baconinflate and the other members who work in the sector and have given their support for the guidance, I am delighted that inflatable structures are now a fully fledged part of MUTA and the MUTAmarq accreditation scheme.”
With the Olympics fast approaching and organisers already looking towards their summer season, MUTA president Tony Marsh looks back at the year in temporary fabric structures and predicts what 2012 could bring for the industry.
2011 brings mixed fortunes for temporary structure industry THE onset of the winter gives MUTA and the fabric structures industry the chance to reflect on the year that has just passed. My colleagues and I have been through another tough year as the economic recovery stutters and while there have been positive experiences it would be premature to say that we’re out of the woods. According to early findings of this year’s membership survey, a majority of MUTA’s members have enjoyed an increase in their turnover. However, hirers have faced rising labour and fuel costs which have bitten into their margins and there has been little possibility of raising their prices as competition remains fierce. The 2011 weather has also been a mixed bag and this has had the effect of increasing members’ costs. While neither we nor the government can do much about the elements, HMRC’s unfair position in the taxation of employees’ overnight subsistence allowances and their upward adjustment of fuel and haulage taxes is one area where there is potential for costs to be realistically reduced. Safer on-site working practices continues to be of highest priority
Tony Marsh to MUTA and its members, but some clients, facing budgetary pressures of their own, have tried to economise. In doing so they can expose themselves to higher site risk by hiring contractors with poor health and safety practices, skills and training. MUTA provides the means for contractors to achieve best practice through MUTAmarq accreditation and the one-day StructureSafe onsite crew safety course which, since
its launch in 2010, has rapidly gained currency among the wider events industry. The London Organising Committee for the Olympic Games’ series of 2011 test events were scattered through the show and event season and these provided a taste of the CDM Regulations-based safety regimes which will apply to all LOCOG facilities in 2012. These are stringent and robust regulations that will complement the good working practices of MUTAmarq-accredited contractors. The Olympic Games and the Queen’s Diamond Jubilee will create lots of opportunities both directly and indirectly for MUTA members next year to secure increased turnover, and better hire equipment utilisation. Above all, members should be able to command better prices, reflecting their investment in new equipment and the increased working costs connected to these prestigious events. It can only be hoped that existing clients will act more quickly in placing their orders than they have this year, as the old adage of “the early bird catches the worm” holds firm for our industry.
A prize that money can’t buy ... EDINBURGH’S Hogmanay and Festivals Edinburgh have joined forces with tourism organisation VisitScotland to launch a money can’t buy competition. The organisations have teamed up to give one lucky visitor to the city’s Hogmanay celebrations the chance to kick off the evening’s fireworks display and see in the New Year with style. The competition, which has been promoted on VisitScotland’s website is designed to tell the world about the celebrations going on in the city throughout the Hogmanay period. The prize also includes travel to and from Edinburgh, a three-night stay at the four-star Apex Waterloo Place hotel and three day Edinburgh Pass. Edinburgh’s Hogmanay artistic director Pete Irvine said: “The opportunity for someone to travel to the ‘Home of Hogmanay’ to start our world famous fireworks is incredibly exciting and will be an experience they will never forget. The Midnight Fireworks is broadcast globally to an audience of over one billion people and to say that you ‘pushed the button’ that started celebrations around the world will be unforgettable.”
Portakabin
14/12/11
12:36
Page 1
12
14/12/11
2
16:52
Page 1
WINTER EVENTS
12
Over the last few months, organisers have been swapping their festivals for very different kinds of events. In a special feature, we take a look at the best of the UK’s winter offering ...
Busy team ...
The ice rink in Hyde Park
THE team from De Boer enjoyed a busy festive season after being called in to provide temporary structures for ice skating sites up and down the country. The company was chosen to build structures for changing and storage rooms, café areas, skate hire and viewing balconies at rinks in locations ranging from London to Northampton and Wiltshire. Ice rink project manager Kellie O’Hare said: “We are thrilled to be part of such magical events that the whole family can experience. Our experienced teams are well versed at providing unique and professional backdrops for all occasions, sometimes at a moment’s notice.”
All chilled out ...
Magical parade of lanterns About 200 people attended the launch of a winter ice rink and restaurant in Brighton. Guests visiting the rink and pop up Feast restaurant at the Royal Pavilion enjoyed a preview ice dance performance from Robin Cousins’ Holiday on Ice show, appearances from Peter Schaufuss’ ballet dancers who are appearing at the Brighton Dome over the Christmas period and songs from Brighton and Hove Gay Men’s Chorus.
A 20,000 strong crowd enjoyed a magical parade of lanterns around Liverpool’s Sefton Park. The Halloween Lantern Carnival was produced by Liverpool Lantern Company and wound its way through the park, passing sideshows and mini performances along the way. The event culminated in a fireworks finale, with music by
acclaimed composer Stu Barker. Artistic director Jo Pocock said: “We were very pleased with such a great turn out – and although its still very much a community-based event, we have some of the country’s best artists working on the team, and the event now attracts audiences from all over the UK and beyond.”
Birthday treats HYDE Park’s Winter Wonderland celebrated its fifth birthday by expanding the range of entertainment on offer to visitors. The attraction’s popular ice rink was transformed with 108,000 pea-lights to illuminate the ice at night. Other favourite attractions which returned this year included the iconic Giant Observation Wheel, the Angels Christmas Market and Zippos Circus. There were also more cafes, bars and restaurants on offer as well as three new rides in the Alpine Adventure area. Walk the Plank delivered sychronised fireworks displays in three parks across the London borough of Tower Hamlets. Instead of one large event, this year the spectacular took place simultaneously in Weavers Fields, Bartlett Park and Millwall Park, with all the displays free to the community.
Big Blackpool turn on for Keith TV COMEDIAN Keith Lemon switched on this year’s Blackpool Illuminations, cheered on by thousands of visitors. The event also included a free concert featuring top names such as Pixie Lott, Joe McElderry, Scouting For Girls and Olly Murs, which kept the 15,000 strong audience in the arena, along with the additional 25,000 watching on a giant screen along the seafront and across the town entertained. Real Radio North West programme
director and event music organiser Dave Shearer said: “This year, if it was really possible, surpassed last year’s event. The crowds flocked to Blackpool and the musical line up, for a free concert, was second to none. “Our Switch On star, Keith Lemon was simply outstanding and the crowd went wild for him and got completely in the spirit of the night. We are very proud of what we, in partnership with the great team at visitBlackpool, have achieved once again.”
Picture taken at Millwall Park by Peter Huggins.
13 - Mehlor
14/12/11
12:35
Page 1
14
14/12/11
2
16:53
Page 1
14
EVENT PRODUCTION SHOW PREVIEW
Record number of new exhibitors ORGANISERS of the show have announced the highest number of new exhibitors in its 10 year history. A total of 41 companies are set to exhibit for the first time at the event, a record for the twomonths-to-go mark.
New exhibitors include ticket agents, experiential marketers, temporary structure providers, crew and security suppliers and broadcast support units. Event manager Sarah Brownlee said: “The breadth of new exhibitors we will welcome this
year is a testament to the ‘2012 effect’. “Now is the time for companies to shout about what they can offer organisers, and we are pleased to offer an effective platform for face to face time with potential customers, with our confirmed atten-
dees already 70 per cent up yearon-year since registration opened.” The Event Production Show will run alongside the inaugural UK Venue Show, giving attendees the chance to discover the best of British venues.
15
14/12/11
16:53
Page 1
EVENT PRODUCTION SHOW PREVIEW
15
Firm on tap to discuss your water needs WINCANTON is one of the country’s largest logistics companies who can offer flexible water services solutions for any event, large or small, across the UK. Specialising in providing time controlled, secure water deliveries at events, Wincanton can provide water deliveries in static tanks with 1,000 litre to 28,000 litre capacities, rigid and articulated tanker deliveries, bottled water and on site support. They have access to a UK wide fleet of over 200 food grade tankers, 100
flatbed/cranes, units and experienced drivers. Wincanton is able to offer these services thanks to synergies it is able to exploit within its own business, helping to provide cost effective solutions to its customers. Last summer they delivered more than 4m litres of water to a variety of events that include: The Big Chill The Great Dorset Steam Fair Notting Hill Carnival Leeds Festival
Kendal Calling V Festival They are highly experienced in providing potable water and on-site transhipment to replenish static water bowsers and tanks for catering, drinking water and hygiene facilities. Wincanton has the facility to use independent quiet pumping or mobile pump trailers with hydraulic discharge pumps for the transhipment of water. All our equipment for potable water is sanitised and certificated.
Wincanton is fully committed to providing potable water from licensed extraction points only and carry out water sampling in partnership with event organisers. They have built a strong reputation of being a supplier who maintains high hygiene and health and safety standards, whilst also being able to deliver a quality service to its customers. Meet Mike Rowell and the Wincanton Water Services team at The Event Production Show to discuss your water needs for events and festivals.
16
14/12/11
2
16:22
16
Page 1
EVENT PRODUCTION SHOW PREVIEW
Firm set to showcase wristband at show FEBRUARY’S Event Production Show will see leaders in live event accreditation, ID&C, showcase the latest festival essential – the RFID wristband – as well as their most advanced accreditation products to date. In 2012, the UK’s live event industry will be placed under the spotlight and given its time to shine. Years of preparation, dedication and training will cumulate in July, and thousands of British athletes will compete for glory but won’t be the only professionals under scrutiny. The world will watch as the UK’s event elite comes together to produce Earth’s largest sports day. From wristbands to 80ft plasma screens, the best of British production will be showcased to billions and
given a platform for their products and services like never before. ID&C have developed and extended their range of security accreditation products to aid the UK’s and the rest of the world’s outdoor events for 2012 and beyond. Their latest RFID wristbands, security lanyards, laminates and passes will be on show during the two-day event. Visit ID&C on stand 740 to learn how to improve access control at events and find out about the latest accreditation products. ID&C have launched their Grass Roots Festival competition, giving festivals the chance to win a complete and professional accreditation package, free of charge.
17
14/12/11
16:22
Page 1
EVENT PRODUCTION SHOW PREVIEW
17
The Main Event will also be exhibiting at the Event Production Show – Come and see us on stand 254 in the exhibition hall
Showcasing all that’s best in UK ... THE global spotlight has never been placed more firmly on the UK, so it is up to us to show we can throw the best party at ‘the greatest show on earth’. For that reason, the Event Production Show – February 1-2 at London Olympia – will come as a relief to many. Europe’s pre-eminent showcase for the live event sector will exhibit the new products, innovations and concepts that will characterise the live event sector through an Olympic year which also includes the Diamond Jubilee. A new sister exhibition, the inaugural UK Venue Show, will be held alongside the 2012 Event Production Show in Olympia’s West Hall, capitalising on the clamour for unique venues that will
accompany an exciting time for London. Entertainment will also be on the agenda, with a talented cast of hireable acts strutting their stuff on the Live at the Grand stage, which last year hosted the likes of Aggro Santos, Four Poofs and a Piano and Simon Fowler of Ocean Colour Scene fame. Despite representing a godsend to the many event organisers ready to mobilise their plans for 2012, the downside to the 2012 Event Production Show is that it only runs for two days. So we recommend putting the out of office function to good use and bringing the whole team, leaving no seminar, stand or stage unseen.
18
14/12/11
2
16:54
Page 1
18
EVENT PRODUCTION SHOW PREVIEW
New technologies and trends ... EMERGENT trends and new technologies will be featured on the show floor and debated in the company of industry figureheads at the Access Sessions. Chris Vaughan will be detailing the logistics behind Take That’s groundbreaking Progress tour, which cost a reported £15m to produce. Live Nation COO music, John Probyn will be back in the chair of the Question Time panel having missed the 2011 Event Production Show to sign the company up as event organiser and promoter of London's Festival Live Sites for London 2012. A fascinating input will come from Tim Owen, who is events, filming and contingency planning commissioner for Westminster City Council and joining him on the panel will be Clive Little, director of events and programming at the Olympic Park Legacy Company plus other names to be confirmed by the organisers. One area organisers cannot afford to be left behind in is ticketing. Within the next 24 months a significant number of UK events will take the step from cash to card/chip. The Americans are there already, and this forum will tackle the famous British reserve. Steve Jenner from Intellitix and
Steve Daly from ID&C will be setting the scene, tackling the technical side, while Rob Langford, finance director at Solo, who played a pivotal part of introducing the successful RFID/cashless VIP trial to the Isle of Wight Festival this summer will be there to detail his experience. They will be joined by one of ticketing’s major players Adam Newsam, senior director, business operations at Ticketmaster. Head of the Metropolitan Police Olympic and Paralympic venues planning team, Stuart Cornish, will be discussing the mammoth 2012 security operation. The force will have to use their resources wisely to police the Games alongside regular events such Wimbledon, the Notting Hill Carnival and celebrations to mark Her Majesty the Queen’s Diamond Jubilee. Organiser Nic Howden said: “The calibre of speakers at the Access Sessions continues to excel itself and the panels will provide attendees with both thought leadership and inspiration. We have designed the Access Sessions to be targeted but also varied, from the industry landscape in 2012 to the nuts and bolts of producing a live extravaganza.”
Jigantics will also be among the exhibitors at the Event Production Show. The company will be using the event to showcase its range of products, which include giant illuminated flowers, figures and installations.
19
14/12/11
16:30
Page 1
19
Team rises to the challenges A CHANGE of venue and budget restrictions were among the challenges successfully dealt with by the team behind the UK Festival Awards and Conference. Sevens7 produced the show, which celebrates the best of the festival industry, for the fourth year, with Charlie Johns working as senior producer and Luke Carr as production manager. The 2011 event moved to London’s iconic Roundhouse venue and Charlie told The Main Event, working there was one of the biggest highlights of being involved in the project. She said: “As we changed venue this year, planning and feasibility had to start a little earlier. We confirmed the venue in April then kept it ticking over until the main planning and scheduling really kicked in a month or two before. Seeing the event take place in such an iconic London venue made me proud to be involved.” With all of the event’s guests working in the live event industry, another challenge is to make sure it has that ‘wow’ factor for them. Charlie added: “Budget restrictions made some areas a challenge, but with our little black book of supportive suppliers we managed to get through it without too many issues. “Having the conference and awards in two separate locations made it a challenge to produce both events, I had to bring on a second team to
run the conference for the show day, which worked well in the end. “The conference and awards is a hard show in the sense that the guests all work and breath “live”. We wanted to step it up this year and it was a natural move to have dinner and the show all in one venue.” Charlie added feedback about the event has been really good and the team has already been discussing some tweaks which could improve the 2012 event even further.
Awards ceremony shapes up well ALMOST 600 people attended a spectacular awards ceremony, which recognised excellence and achievement in the fitness industry. The National Fitness Awards, organised by Script Events, took place at the ICC in Birmingham, hosted by Coronation Street favourite Katherine Kelly. Gyms up and down the country were rewarded for their achieve-
ments in categories such as best health club and ladies only gym of the year, as well as the coveted national gym of the year award and lifetime achievement. Guests on the night included Alex Reid, Chantelle Houghton, top fitness model Carly Thornton and winner of hit TV show The Biggest Loser Wil Graham.
20
14/12/11
2
16:55
Page 1
20
NEW FOR 2012
March date for London show INTERNATIONAL Outdoor Event Expo (IOEX) comes to ExCeL London this March providing an inspirational and creative event for live event organisers covering festivals, sport, culture, music, experiential and brand promotion. IOEX offers an event dedicated to live production and technology, as well as the brand experiences which compliment these types of events. With an emphasis on creativity and production, exhibitors will include suppliers of structures, facilities solutions, technological innovations, logistical support, graphics, signage, promotions and much more. Already lined up to take part are brand environment inventor Mobile Technik, structure company Ten By Fifteen, temporary structures giant Losberger, Eve Trakway, Event Revolution, Sunbaba Screens and Star Events Group. Mark Gordon has been appointed as sales director. With extensive industry experience and a passion for the outdoor events sector, Mark will be a vital part of this ambitious launch exhibition. He joins IOEX after an impressive 14 years in publishing sales with Haymarket. During this time he worked on a series of titles including four years as the advertisement director of Event, RSVP and AV
IOEX takes place at the ExCeL in London in March Magazines. UBM portfolio director Jonny Sullens said: “IOEX is shaping up to be an exciting show and our appointment of Mark at this key stage in the cycle is testament to the already impressive exhibitor list and education programme. “Mark and the team will be pushing ahead to deliver a hall full of exhibitors meeting their key buyers from across the event space. A selection of the industry’s finest companies has already joined the exhibitor list, with many joining forces to create never before seen
partnerships.” Crammed full of cutting-edge content IOEX will host a first class programme of seminars featuring some of the industry’s highest flyers. The exhibition will feature a three day seminar programme which looks at the event mix from logistics through to the rise of experiential, sponsorship, creativity and technological developments which will drastically change the landscape of live events. The programme will feature a different live focus on each day; sport, then music, then experiential.
Key highlights include premier digital agencies offering the cream of their techno talent to discuss the impact of forthcoming technologies at festivals and a look behind the scenes at some of the most exciting creative productions to date. As the programme grows, sessions will be added to the itinerary which can be viewed on the IOEX website. For further information see www.ioex.co.uk. You can also engage with IOEX via Twitter (@OutdoorEventXpo) and Facebook (www.facebook.com/IOEXpo).
How to ‘recover’ after recycling Mobile cash machines for events CASH on the Move are the leading mobile cash machine provider to the UK events industry. In 2011, they supplied cash machines to the vast majority of events in the UK, including music festivals, sporting events, Christmas markets and agricultural shows. ATMs are provided on bespoke vans and trailers or on a standalone basis within branded marquees or indoors. Historically cash machines at events have only accepted UK bank cards. Cash on the Move have invested in some new ATMs which accept all International cards as well as UK cards. In 2011, Cash on the Move operated these ATMs at a number of events including Winter Wonderland, The Cheltenham Festival, Glastonbury, Download, Sonisphere, Lovebox and Reading Festivals and at all these events they saw a high uptake from international customers who were for the first time able to access their cash to spend onsite. Cash on the Move can also now operate its cash machine service at events in a number of European countries including Germany and Holland. For further information contact Josh Bentley on 020 7794 3664 or josh@cashonthemove.com
GRUNDON’S dedicated special events team services many of the most prestigious events in the UK’s social and sporting calendar, including Cartier International Day, Formula 1 Santander British Grand Prix, Henley Royal Regatta, The Championships, Wimbledon and the Royal International Air Tattoo. Operating across the south of England, Grundon provides the full range of waste collection and recycling services, using wheeled bins, rolonofs, skips, compactors or tankers as appropriate. In particular their popular Two Bin recycling system is clean and simple to use making for a clean and easily managed site. Mixed recyclables comprising paper, cardboard, aluminium and steel cans, plastic bottles and glass bottles and jars are placed in one container for recycling, whilst a second container takes the residual waste. UK government continues to ratchet
up the pressure to divert residual waste – that which remains after the recyclables have been removed – from landfill. By using a combination of materials recovery facilities and its lakeside energy from waste facility at Colnbrook near Heathrow, Grundon offers event organisers the potential for up to 95 per cent diversion of waste from landfill. Available throughout the year including weekends, Grundon services indoor and outdoor events of every size and type, from corporate functions, exhibitions and sporting events to festivals, agricultural shows and village fetes. With its vast experience of recycling and waste management for events, Grundon is well placed to help festival organisers who wish to attain BS 8901 – Sustainability Management Systems for Events. For more information tel: 01491 834311 or e-mail: specialevents@grundon.com
21
14/12/11
16:56
Page 1
NEW FOR 2012
21
Event Check-in iPad app Trio of new products revealed EVENT Check-in is a new iPad app, wireless scanner and software-as-a-service (SaaS) portal that streamlines the event check-in process, consigning clumsy clipboards to the dustbin. The system allows busy event organisers to quickly create a digital guest list, check guests in at the event with their iPads and analyse data afterwards to improve future events. It allows companies of all sizes who organise events to save time and money and enhance their brand by making an instant impression when guests arrive. Event Check-in combines the best of consumer and enterprise technology to revolutionise the event process, and is now in use by both FTSE 100 companies as well as specialist event organisers. Using the secure Event Check-in portal, event organisers quickly and easily create an event and a guest list. In one click a unique QR code for each guest is generated and the codes can then be included in email or printed invitations. The cloud-based SaaS portal is accessible online from any location, making organising events on the go possible. Anything changed on the portal will automatically be updated on the iPad app and vice versa. At the event guests are quickly and easily checked in using the QR scanner. Automatic SMS triggers can be set up to send a text message to a guest’s host when they arrive, ensuring VIP guests are looked after properly. Multiple iPads and scanners can be connected to the app to seamlessly scale up for larger events or those with multiple points-of-entry. For more information tel: 0207 939 9540 or email: ormpro@ormlondon.com
A HAT trick of new products was recently unveiled by Sunbaba to an enthusiastic response from both new and existing clients. Two highly versatile new promotional items and a fantastic new type of digitally printed flooring will be added to our portfolio for 2012. The new items will be on display when we exhibit at the Event Production Show at Olympia in February and at the inaugural IOEX at Excel in March. Individual detail on each of the new products can be found below, via our website, or over the phone. The cube seat is a fantastically innovative product and can be used singularly as a seat or combined with multiple seats to create a dynamic advertising wall or design feature. Creative marketers can use the six available printed sides to create changeable, interactive features for their events, exhibition stand or sales promotion. Digitally printed Flexi-Floor offers you the chance to turn your overlooked floor-space in to an integral part of your event. Whether it’s an illustration, high-resolution photographic image or a world map, flexi-floor will add an extra dimension to your exhibition, catwalk or product launch. Our fantastic new customisable beanbags present a multitude of advertising possibilities. When used on an exhibition stand they will offer an irresistible lure to your potential customers and provide a unique and fun way to brand your company or product. For more information call 01638 507 684 or visit www.sunbaba.co.uk
Table Art’s new attentiongrabbing ‘Ice Bucket’ centre piece
Lewden protects at Silverstone THE Guard Dog range of cable protectors from Lewden Electrical Industries has been used throughout auxiliary areas at Silverstone Circuit to protect mains cables from any potential hazards and make them safer for pedestrians. Supplied and installed by Ariba Power Care, who were responsible for site power, mains and distribution, both cable protection systems have been used throughout the rear of the new £28m building which houses the race control tower, media suites, corporate hospitality and pit garages. Used to protect temporary main power from the pit garages to the team support and TV vehicles, over 300 lengths have been installed and will be used at all major events including the MotoGP and Formula 1 Grand Prix in a layout to suit each individual event. The Guard Dog system is constructed from hard polyurethane, making it weather-proof and abrasive resistant. Ideal for temporary layouts that need to be changed quickly and on a weekly basis, Guard Dog avoids the need for channel protection. The system incorporates a heavy duty “T” connector and the interlocking modular sections will not break, deform or deteriorate. The range also incorporates a gentle slope and slip resistant ramp for safe crossing of wheelchairs or other small wheeled items and complies with DDA requirements. Available with outer rails, the ramps have an option of four and five channels for heavy duty applications or one to five for general purpose protection. Lewden’s range of cable protector systems including Guard Dog are suitable for a wide range of installations including public events such as carnivals, fairs, exhibitions, country shows and concerts, in addition to commercial and industrial situations. For more information tel: 0208 539 0237 or visit www.lewden.com
THE award-winning Table Art has produced a new eye-catching design to add to its ever growing collection of illuminated table centres. The Ice Bucket centrepiece combines style with perfect functionality; the three illuminated clear buckets, holding guests’ choice of drinks are on a rotating platform enabling easy reach to the tipple of choice. A centrally lit decoration completes the sophisticated style. The flexibility of the Ice Bucket design is unlimited; the dedicated in-house team at Table Art based at its Warwickshire workshop is able to customise the creations in terms of size, colour and shape – including the option of adding a client’s logo. To create spectacular effects, centres are operated using DMX technology enabling remote control of the light and colour settings. Founder and managing director Gary Martin said: “We wanted to design a table centre that was practical and would leave more space on already congested 5ft and 6ft round tables. We also wanted something that would be suitable for clients to add their branding to, particularly if they were sponsoring the drinks. The three way lit ice buckets were the result.” Table Art provides high-quality illuminated table decorations at major events, weddings and awards ceremonies at venues including Hilton Hotels, Manchester United Football Club, and recently MOBO Awards. In 2010, Hilary Devey – the new panelist on the current series of BBC’s Dragons’ Den – became the principal investor and chairman of the company. For more information contact: 0845 521 1234 or email info@table-art.co.uk
22
14/12/11
2
16:57
22
Page 1
CHRISTMAS LIGHTS
Towns and cities up and down the country got into the festive spirit by holding Christmas lights switch on events. Here The Main Event takes a look at who did what...
20,000 see Christmas lights switch-on in Manchester MANCHESTER’S Christmas lights switch-on attracted 20,000 enthusiastic visitors who were entertained by acts including Tinchy Stryder and Nicola Roberts. The crowds packed into Albert Square, in front of the town hall, to watch the big switch on – with dbn
providing lighting and LED screens for the event. dbn has lit the event for the last 10 years, with the company’s Nick Buckley project managing and designing the lighting, working for Manchester City Council.
X Factor winners Alexandra Burke and Joe McElderry wowed the crowds at Cheshire Oaks shopping centre – performing to fans and lighting the venue’s 90ft Christmas tree. 12,000 people came to the event, which also included a spectacular fireworks display.
Double date for Peter
Controversial X Factor finalist Kitty Brucknell performed along with Cbeebies stars Mr Maker and Mr Tumble, at Bluewater Shopping Centre’s Christmas lights switch on. The event was attended by 10,000 excited fans.
PETER Andre switched on the lights at two UK shopping centres as part of a series of events organised by Maynineteen. 10,000 fans turned out to watch the singer at Ashford Designer Outlet in Kent. He also did the honours the following day at Warrington’s Golden Square Shopping Centre. Director Katie Coombes said: “Specialising in shopping centre events, Maynineteen relishes the opportunities presented by lights switch-ons around Christmas time.”
10,000 shoppers watched girl band The Saturdays switch on the Oxford Street Christmas lights and illuminate London’s West End. The switch on, presented by Heart 106.2’s Toby Anstis and funded by over 200 Oxford Street retailers, also included performances by The Pierces and the cast of GHOST The Musical. The lights were designed and installed by Piggots.
23 Script
16/12/11
15:57
Page 1
24 classi
2
16/12/11
11:09
Page 1
CLASSIFIED
24
AIR DISPLAYS
BIG TOPS
CAR AND VAN RENTAL
CATERING
CCTV HIRE
CROWD MANAGEMENT
EVENT BRANDING
BARS
BALLOONS
ADVERTISE HERE
EVENT HIRE
25 - Classi
14/12/11
16:59
Page 1
CLASSIFIED
25
FAIRGROUND
EVENT PRODUCTION
FESTIVALS
HEATING & COOLING
FIREWORKS
FREIGHT
MEDICAL
LARGE SCREEN HIRE
The Event Medicine Company Unit D, Central Estate, Albert Road, Aldershot, Hampshire GU11 1SZ Tel: 01252 313005 Email: info@eventmedicinecompany.co.uk www.eventmedicinecompany.co.uk
PORTABLE ROADWAYS
PORTABLE KITCHENS
POWER
26 classi
2
3/1/12
12:55
Page 1
CLASSIFIED
26
POWER
RECYCLING
RADIO HIRE
REVOLVING STAGES
SILENT DISCOS
STAGE HIRE
STAGE HIRE
27 - Classi
16/12/11
10:03
Page 1
CLASSIFIED
27
TOILETS
TENDERS
WATER SUPPLIES
TRAFFIC MANAGEMENT
VEHICLE HIRE
WASTE MANAGEMENT
28 - Arnold
14/12/11
16:35
Page 1