Olympic weightlifting champion and key
Government health adviser to headline
Page 5
Centres awarded mark of excellence
Page 8
Sign up to the UK’s first National Fitness Challenge
Pages 12 & 13
Operator unveils £5.2m investment into improving sites’ sustainability
LEX Leisure, subcontractor of leading operator Parkwood Leisure, in partnership with Rushcliffe Borough Council, has successfully delivered the first project in a £5.2m series of refurbishment and decarbonisation updates for its sites across Rushcliffe, continuing their journey towards carbon neutral.
The funding has enabled the replacement of Cotgrave Leisure Centre’s outdated heating and hot water systems with new modern, low carbon air source heat pumps.
These heat pump units will use electricity from renewable sources to efficiently draw heat from the air and transfer it into the swimming pool and surrounding areas, resulting in a 250 per cent to 300 per cent increase in energy efficiency, ensuring the leisure centre operates at its best for the local community. In addition, solar panels installed on the roof will generate up to 55,000KWH of electricity a year, saving up to £25,000 on running costs – the equivalent to running power for 20 houses.
Lex Leisure contract manager Adam Groves said: “It has been exciting to see this project come together and to see
such a dramatic improvement in the site’s energy efficiency.
“Working with both Leisure Energy and JRD Design and Build, we’ve been able to minimise disruption to customers, and it’s great to welcome users back into the fabulous refurbished, low energy centre.”
The refurbishment goes beyond decarbonisation to improve accessibility and the overall member experience for the local community, including:
n Installation of a Changing Places toilet.
n A revamped reception area with widened corridors and improved layouts.
n Upgraded fitness spaces, including a dedicated spin studio and expanded dance studio with advanced lighting and sound systems.
n Modernised poolside changing rooms to enhance comfort for swimmers.
Building on the success of Cotgrave, the next phase of this £5.2m investment will see works begin at Keyworth Leisure Centre in the summer.
The refurbishment was supported by investment from the Department for Culture, Media and Sport Swimming Pool Support Fund, the UK Shared Prosperity Fund and the Public Sector Decarbonisation Scheme.
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Advertiser’s announcement
Ocean rowers cross the Atlantic for charity
They did it!
AFTER a relentless 59 days (and nights) of ocean rowing, a hardy trio of amateur rowers have just completed a 3,000-mile journey across the Atlantic Ocean.
Taylor Made Designs and Blu Leisure couldn’t be more proud.
After weeks of non-stop rowing, a TMD-sponsored ocean rowing crew completed their gruelling 3,000 mile ocean crossing.
Hailing from Christchurch, Ebb & Flow was one of just 40 crews competing in this year’s World’s Toughest Row competition.
The three rowers started their voyage on December 11, leaving from La Gomera in the Canaries.
On February 8 they finally crossed the finish line at English Harbour in Antigua.
Ebb & Flow’s transatlantic row raised funds for four charities: Teenage Cancer Trust, Blesma, Ellen McArthur Cancer Trust and Oarsome Chance.
Taylor Made Designs and Blu Leisure were delighted to sponsor the project.
“These guys were out on the water for a gruelling eight weeks,” said James Taylor, global sales director of Taylor Made Designs.
“They spent Christmas Day and New Year’s Day in the middle of the ocean.
“They battled through brutal seas, wild weather, physical and mental exhaustion … and they’ve done it all for charity.
“We couldn’t be prouder of them. What an amazing achievement.”
Learn more about Ebb & Flow’s transatlantic expedition at ebbflowatlantic.com
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Advertiser’s announcement
TaiSPO Taiwan Sports and Fitness Show celebrates its 50th anniversary in March
TaiSPO, Taiwan’s Sports and Fitness Exhibition, will take place from March 26–29 at Taipei Nangang.
Under the theme “Stay Fit, Stay Well,” the event brings together key players from the sports, fitness, tech, and outdoor leisure sectors, creating a vibrant ecosystem of industry leaders.
Organised by the Taiwan External Trade Development Council, TaiSPO celebrates its 50th anniversary in 2025 and will be held alongside the Taipei International Cycle Show (TAIPEI CYCLE).
Together, the two exhibitions will showcase more than 1,100 brands, marking March as “Taiwan’s International Dynamic Month for the Sports and Fitness Industry.” Professional buyers are now welcome to register online for free admission.
Taiwan has long been recognised as a leading hub for premium sports and fitness equipment manufacturing, with decades of expertise in OEM/ ODM production and a strong
foundation in R&D that has supported many companies’ transition to independent brands. Prominent exhibitors this year include Johnson Health Tech, DYACO, DK CITY, JK FITNESS, ALLTRADE, JOONG CHENN, GEE HOO, and SPORTS ART.
With the growing popularity of fitness and sports, visitors to TaiSPO will encounter an array of innovative offerings.
The “Health and Sports Fashion Zone” will highlight three
renowned Taiwanese brands for the first time, including VERVE, endorsed by 2024 Olympic champion Lin Yu-ting; the wellknown functional fitness apparel brand AROAK; and TeamJoined, an emerging brand combining sport and lifestyle apparel with a successful international market presence.
Attendees will have the opportunity to experience firsthand the comfort of Taiwan’s advanced functional textiles.
Building on last year’s success, the Diving Zone will once again feature a full array of diving equipment, systems, training, and travel services, offering a comprehensive experience for enthusiasts.
Additionally, the Sports Tech Zone (Sport-bilities) will open to international startups for the first time, with plans to showcase 12 pioneering companies in sports technology, presenting innovations in AI applications, system services, virtual race platforms, and virtual coaching. During the event, the “International Fitness Forum” will cover global fitness trends and insights into local gym management strategies.
The “Strongman Fitness Challenge” will also be organised, inviting gym teams to participate and enjoy the lively atmosphere of the fitness carnival.
Last year’s show attracted professionals from 77 countries. Industry peers are invited to register for a free visitor pass at www.taispo.com.tw
Olympic weightlifting champion and key Government health adviser to headline
EMILY Campbell and Paul Corrigan have been unveiled as the headline speakers for Active Uprising 2025.
The Team GB weightlifting champion and the health adviser tasked with shaping the Government’s 10-year health plan will address an audience of leaders from across health, fitness, politics, business and sport at the QEII Centre in Westminster on Thursday, March 6.
Huw Edwards, CEO of ukactive, said: “We are delighted to announce that Emily and Paul will speak at Active Uprising, which promises to set the direction for the future of our nation’s health, wellbeing and economic growth.
“Emily and Paul bring unrivalled insight from their respective worlds, but with the shared ambition to improve the health and happiness of our population.
“This year’s conference promises to deliver incredible learning and networking opportunities that will be hugely valuable for organisations right across our sector.”
Following her memorable appearance at the Paris 2024 Olympic Games and her work as an ambassador for National Fitness Day, Emily will discuss her personal
journey and her ambitions for the future of health and fitness in our communities.
The Nottingham-born star became the first British woman to win an Olympic medal in weightlifting when she claimed silver in the Tokyo 2020 Olympic Games.
She became European champion in the same year and went on to win
Paul will offer his insights into the Government’s plans to improve the nation’s health.
He was appointed strategic adviser to the Secretary of State for Health and Social Care, Wes Streeting, in July and tasked with shaping the Government’s 10-year plan for the
Advertiser’s announcement
NHS.
In this session he will join ukactive chair Mike Farrar, former CEO of the NHS Confederation, on stage to discuss the Government’s ambitions for the future of the health service, the challenges of implementing the plans, and the opportunities for the sector within them.
Emily and Paul join an exciting agenda themed ‘No Growth Without Health: physical activity’s role in national renewal’.
They complete a keynote speaker lineup which features Claire Rollins, group director for software; Iain Pringle, loyalty consultant and managing partner at New World Loyalty; and Mark Shayler, an innovation and environmental adviser.
In the morning, the panel sessions include ‘NHS integration: from hospital to community’ and ‘How can the physical activity sector help address poor health and economic growth?’
In the afternoon, breakout sessions include ‘A generation of anxious young people: physical activity as a prevention solution’ and ‘In the business of health: powering up partnerships between the physical activity sector and wider business’.
Pulse Fitness helps to transform ageing Bicester Garrison facility
FOR THE past 14 years, Pulse Fitness has had the privilege of working alongside the Ministry of Defence to provide state-ofthe-art fitness solutions tailored to the unique needs of military personnel.
Supporting all branches of the UK’s armed forces – including the Royal Navy, British Army, and Royal Air Force – Pulse Fitness has installed and serviced equipment designed to meet the diverse and demanding training regimens of service life.
At Bicester Garrison, Pulse Fitness played a key role in transforming an ageing facility into a cutting-edge fitness space, enhancing both physical and mental wellbeing.
Recognising the evolving demands of military service, Pulse Fitness adopted a creative and adaptable approach to ensure the refurbished facility met the needs of its users.
A former NAAFI building was reimagined into a high-quality training environment, from initial design and installation to ongoing maintenance. The upgraded facility now features modern flooring, a sled track, a versatile 16-bay rig, and a
full suite of fitness accessories. New cardiovascular equipment—including ski ergs, bike ergs, and rowers—offers a
range of training options to help personnel maintain peak fitness for the challenges of service life.
Beyond physical conditioning, Pulse Fitness understands the vital connection between fitness and mental health.
The pressures of military life can be immense, making accessible, high-quality training spaces essential not just for physical readiness but also for mental resilience.
Phil Campion, military-focused mental health ambassador for Pulse Fitness, said: “You should never underestimate how important mental health is.
“I’ve always been told a fit body will aid a fit mind.
“I’m grateful to Pulse Fitness for partnering with me to help raise awareness of mental health, especially with the military community which is so important to me.
“The only way we will combat problems is by talking about them.”
Visit www.pulsefitness.com or call 01260 294600.
Team GB’s 65th and final medal in Paris last summer.
Team GB weightlifting champion Emily Campbell.
PULSE Fitness has announced the launch of its ‘Everyday Warriors’ campaign in partnership with Ian Marsden, a two-time Paralympian, champion powerlifter and former Sports Personality of the Year.
This initiative represents a significant step forward in the innovative fitness equipment provider’s mission to create spaces that empower individuals of all abilities to train side-by-side, eliminating barriers and fostering inclusivity in gyms across the country.
Disabled athletes navigate challenges every day, often facing obstacles in fitness spaces that lack consideration for their needs. Pulse Fitness is determined to change this narrative with its Inclusive Range
of fitness equipment, designed to provide an accessible and empowering workout experience for all.
“The launch of our ‘Everyday Warriors’ campaign is a call to action for the fitness industry to break down the barriers that prevent gyms from being truly inclusive spaces,” said Liam Lister, director of regional sales at Pulse Fitness.
“Everyone deserves equal access to fitness opportunities and our Inclusive Range is not just about meeting minimum accessibility requirements – it’s about creating an environment where everyone feels seen, supported, and able to achieve their fitness goals. We’re looking to continue to innovate and make the most inclusive fitness equipment
possible.”
As part of this campaign, Ian has joined Pulse Fitness as the official inclusive line design consultant.
With a storied career as a Paralympian and deep understanding of the unique challenges faced by disabled gymgoers, he will work closely with the Pulse Fitness team to review refine and continue to innovate the equipment line.
“Fitness should unite us, not segregate us,” Ian added. “I’m thrilled to partner with Pulse Fitness to ensure that their gym equipment caters to a wider range of needs.
“This will enable disabled athletes to train confidently and independently in the same spaces as everyone else.
“The amazing thing about the Inclusive Line equipment is that it looks like a standard machine, but features like the swing seat allow those in wheelchairs, like myself, to easily move it out of the way and train. Together, we’re redefining what inclusion looks like in the fitness world.”
The Inclusive Range by Pulse Fitness currently consists of 18 pieces of strength and cardio machines, boasting features tailored to the needs of disabled users, including swing seats to allow wheelchair users to seamlessly wheel into position, multiple adjustment handles to accommodate limited limb mobility and high-visibility colour schemes for users with visual impairments.
Pulse Fitness launches ‘Everyday Warriors’ campaign with Paralympic champion Sport for Confidence completes Essex rollout
SPORT for Confidence CIC, in partnership with Essex County Council, has completed the rollout of its pioneering Reconnect delivery model across Essex with the launch of the programme at the Lord Butler Fitness and Leisure Centre in Saffron Walden.
Reconnect blends the expertise of sports coaches and occupational therapists to provide support to adults living with physical disabilities, learning disabilities, and/or long-term health conditions, as well as their carers.
“We have been providing services to West Essex since September 2024, but without a dedicated facility,” said Rob Walker, clinical lead and senior occupational therapist at Sport for Confidence.
“By offering Reconnect a home at the Lord Butler Fitness and Leisure Centre, we’re making therapeutic physical activity accessible to even more people, enabling them to enjoy the benefits of movement, connection, and belonging.
“Our model delivers way
beyond physical activity, creating opportunities for skill-building and friendships that extend into participants’ everyday lives. With Reconnect, we’re continuing to break down barriers to participation in physical activity, levelling the playing field for those who need it most.”
The programme has launched at the leisure centre with weekly sessions offering a variety of activities all tailored to the needs of those participating.
Korun Mehmet, head of coaching at Sport for Confidence,
added: “The programme framework is flexible and adaptable. As we welcome participants, we’ll start to shape the activities and schedule to meet their preferences and needs, providing a tailored solution that benefits everyone.”
Managed by 1Life Management Solutions, part of the Parkwood Group, a lifestyle and management solutions company on a mission to enhance lives through health and wellbeing, physical activity, sport and learning, the Lord Butler Fitness
and Leisure Centre, provides the perfect home for Reconnect in West Essex.
Centre manager Alan Carter said: “We are delighted to be able to welcome the Sport for Confidence team to our centre. At 1Life, we create opportunities for everyone to reap the many physical and mental benefits being activity has to offer.
“Reconnect is a tried and tested programme that has been delivering excellent health and wellbeing outcomes across other areas of the county so it’s fantastic to now be able to now offer it to our community as well.”
Reconnect builds on the success of a two-year test-andlearn pilot conducted across Essex, which demonstrated the transformative impact of integrating physical activity into health and social care systems. Independent evaluation by the University of Essex confirmed the programme’s potential, with findings confirming that embedding physical activity into health and social care could deliver £58.72 of social value for every £1 invested.
Centres awarded mark of excellence
MYTIME Active is one of the first leisure operators in the country to be awarded ukactive’s new mark of excellence, The Active Standard, demonstrating its commitment to ensuring quality, safety and inclusivity for customers and staff at its leisure centres.
TAS, launched by ukactive last November, is designed to give customers confidence, knowing leisure providers showing the TAS mark are taking their health and wellbeing, as well as their safety, seriously.
Mytime Active is an independent charity and social enterprise that operates leisure facilities across the country, ploughing any surpluses made by the business directly back into its local communities.
Mytime Active was one of eight leisure operators involved in testing the scheme during a pilot phase of TAS. It followed the successful launch of Mytime Active’s Musculoskeletal Health Hubs project to support people living with
chronic joint pain, which forms part of a two-year research project by ukactive.
Steve May, operations director at Mytime Active, said: “Our family-friendly facilities aim to support every segment of our communities, from children and parents to golfers and older people, on their journey to a more active lifestyle.
“Achieving the new TAS certification gives us the opportunity to actively validate the quality of our facilities and our adherence with industry regulations to customers in a meaningful way, as well as the healthcare partners who refer people to us for a wide range of support needs.”
TAS accreditation is open to any sport, fitness or leisure facility in the UK that is a member of ukactive and is achieved through a 40-question independent assessment with the sector’s health and safety and quality management expert, Right Directions.
It covers health and safety practices, professional standards, safeguarding procedures
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and data protection processes.
Steve added: “Boosting the confidence of the public around entering health, fitness and leisure facilities to enhance their health, wellbeing and physical activity opportunities is a priority for us, and the TAS quality mark will support this aim by ensuring all facilities, big or small, are operating to the same high benchmarks.”
TAS has been four years in development by ukactive in partnership with leading standards professionals and organisations across the UK and Europe.
Huw Edwards, CEO of ukactive, said: “Demand for our nation’s fitness and leisure facilities is growing rapidly as more and more people across the UK prioritise physical activity for their health and wellbeing.
“The Active Standard will help more people to feel confident that they can enjoy all the benefits of being active in a safe and inclusive environment.”
Choices Health and Fitness partners with CFM
IN TODAY’S competitive fitness industry, gym owners face an ongoing challenge: converting leads into actual memberships.
While many marketing companies boast about generating countless leads, the harsh reality is that gym operators often spend endless hours chasing these prospects with limited results.
Many gyms face this very challenge—until they partner with Creative Fitness Marketing.
The difference: Sales, not just leads CFM doesn’t just hand over a list of leads and walk away. Their approach is laser-focused on what truly matters – sales.
Unlike other marketing firms obsessed with cost-per-lead metrics and digital impressions, CFM delivers tangible, measurable outcomes.
Their expert sales team, some of the best in the UK, are professionals who specialise exclusively in selling gym memberships. Day in and day out, across the UK, these sales experts achieve an impressive close rate of up to 80 per cent, ensuring that every marketing effort reaches its full potential.
A proven track record with Choices Health and Fitness
For Choices Health and Fitness Grantham, this partnership has been nothing short of transformative.
Their recent six-week campaign with CFM marked the third consecutive year they’ve collaborated—and the results speak for themselves: n 265 new members.
n £117,771.98 in projected profit.
Fitness manager Jason said: “This is our third CFM campaign after three years on the trot. We (CFM) have done 1,000 memberships in that time.
“Three words I would use to describe CFM: efficient, professional, and results.
“The benefits of having CFM are that sense of presence around the club and two dedicated members of staff whose job it is to sell memberships.
“It’s their bread and butter, and they do it very well.”
The power of a dedicated sales team
One of the standout advantages of working with CFM is their on-the-ground presence.
For the duration of the campaign, CFM deploys two dedicated sales professionals to the gym.
These team members become an integral part of the club, seamlessly interacting with staff and potential members. Their sole focus? Selling memberships.
This hands-on, immersive approach allows gym owners and staff to concentrate on delivering an exceptional member experience while CFM’s sales experts handle the growth.
The result is a perfect synergy where operations run smoothly, and membership numbers soar.
Maximise your marketing ROI
Marketing without effective sales conversion is like filling a leaky bucket.
CFM ensures that every marketing pound spent translates into real, profitable growth. Their focus isn’t just on generating interest; it’s about closing the deal.
For gym owners tired of chasing leads with little return, CFM offers a game-changing solution.
Their proven track record, expert sales team, and commitment to delivering results make them the ideal partner for any fitness facility looking to grow.
Ready to transform your membership sales? Discover how CFM can turn leads into loyal members and boost your club’s bottom line. Visit www.cfm.net or contact them directly at 0115 777 3333 to learn more about their results-driven campaigns.
Advertiser’s announcement
What’s the point of leads if you can’t close the sale?
By Dean Godfrey
IF YOU run a health club, generating leads are the lifeblood of growth and success.
They’re the starting point, the first step toward turning potential customers into loyal clients. But what happens when you get all these leads and can’t close the sale?
Simply put, without successfully converting those leads into actual sales, all your effort and resources in generating them are wasted.
The role of leads in sales
Leads are individuals that have shown some interest in your product or service.
This interest could come in the form of filling out a contact form on your website, attending for a casual visit, or simply engaging with your brand on social media.
These leads represent potential business opportunities. But, as any experienced gym operator will tell you, generating leads is just the first step in a much larger sales process.
Once you have the leads, the next step is to nurture and build relationships with them, ultimately guiding them to a point where they join your club.
The challenge of closing Generating leads might seem like the hardest part, but for many businesses, the true struggle begins after the lead is captured.
So, why is closing the sale so
Dean Godfrey
difficult?
1. Lack of relationship building. One of the biggest reasons many salespeople fail to close deals is the inability to build trust and rapport with leads. A lead might show initial interest, but if they don’t feel confident in your ability to deliver value, they’re less likely to commit to a sale.
2. Poor follow-up. In many cases, leads will only convert after a few touchpoints. If a salesperson doesn’t follow up consistently or forgets to nurture a lead, the sale is likely to fall through the cracks. A strong followup strategy is crucial to keep the momentum going and to remind the lead why they showed interest in the first place.
3. Ineffective sales techniques. Sometimes, the issue is a lack of sales skills. Understanding the fitness goals of your lead and showing how your club is the solution is
a vital aspect of closing the deal. Salespeople who fail to listen, fail to personalise their pitch, or focus too much on their clubs features without addressing the lead’s goals often struggle to close sales.
4. Price sensitivity. Sometimes, even if you have a high-quality club and build a great relationship with a lead, price can be a deal breaker. It’s essential to demonstrate that the value you offer outweighs the cost.
The consequences of failing to close When leads aren’t converted into sales, it can have a ripple effect throughout your business.
Here’s why:
5. Wasted marketing efforts. Marketing campaigns, whether they’re paid ads, social media efforts, or leaflet drops, are designed to generate leads. But if those leads are not sold, the marketing spend becomes wasted.
6. Lost revenue. Leads are potential revenue streams. Without closing sales, you miss out on the opportunity to increase revenue and profit.
7. Decreased team morale. Sales teams that are unable to close deals may experience frustration and burnout. When the leads are abundant, but the conversion rate is low, morale can dip.
8. Damaged reputation. A failure to close sales doesn’t just affect the bottom line. It can also harm your reputation. Leads who’ve engaged with you but didn’t make a
purchase may tell others about their experience.
How to close more sales
The question then becomes: How can you increase your chances of closing those deals?
Firstly you need to develop strong relationships and focus on building trust and a genuine connection with your leads.
Ask open-ended questions, actively listen, and provide personalised solutions so that you can understand the lead’s needs. Take the time to fully understand what your leads are looking for.
You must be conscious of the need to offer value and always be ready to demonstrate how your product or service solves the lead’s problem.
Finally, you need to be patient as not every lead will convert right away. Give your leads time to think about their decision and don’t rush them into a sale. If you can’t get them to join today then you must master the follow-up, consistent follow-up is crucial. Stay in touch with your leads through emails, calls, and personalised messages.
Leads are critical to any sales process, but they don’t mean much if you can’t close the sale.
The point of generating leads is to turn them into paying customers, and the process of doing so requires skill, patience, and persistence. n Dean Godfrey is the chief operating officer of Creative Fitness Marketing.
Strategic sector development manager appointed
INNERVA has appointed Ben Ward as strategic sector development manager.
Ben has spent the last three years at Pulse Fitness as head of key accounts and approved partners.
Before that he worked for six years at Life Fitness managing key accounts.
A champion of accessible exercise, he has worked extensively with operators to make their spaces more inclusive. With a strong track record in developing strategic partnerships, Ben is set to play a crucial role in expanding Innerva’s reach, strengthening the company’s international distributor relationships and developing new opportunities in Europe.
He said: “I’ve been a fan of Innerva for a long time, what they do is truly unique.
“Currently, 15 per cent of the
population use a gym, and it’s a fairly predictable demographic.
“That leaves a huge opportunity for operators in both the public and private sector to reach people who have traditionally been underserved.
“Innerva bridges this gap by providing solutions that make physical activity more inclusive.”
In his new role, Ben will focus on expanding Innerva’s work in the health sector following the company’s involvement in the groundbreaking NHS-backed pilot for stroke rehabilitation.
He will also use his previous experience in the retirement sector to drive power-assisted exercise solutions in retirement communities.
“The work Innerva is doing in research and data supports operators in widening their reach,”
Ben added.
“By introducing power-assisted
exercise alongside traditional fitness models, businesses can successfully engage with older adults and those with long term health conditions. I love the brand and the people, and I’m excited to be part of this journey.”
Managing director Jon Hymus said: “We are delighted to welcome someone of Ben’s calibre and experience to our team to help drive our growth.
“The UK is evolving – our population is ageing and more people are living with multiple health conditions.
“This shift presents a great opportunity for health and fitness operators to play a pivotal role in supporting active ageing.
“By providing innovative solutions that improve quality of life for older adults, operators can expand their customer base and also help relieve pressure on health and social care services.”
Ben Ward
sign up before the end of may to take advantage of our Early Bird prices
Escape Fitness setting a new blueprint for strength training
ESCAPE Fitness has unveiled
Octagon LOAD or “LOAD”, a groundbreaking strength and functional training system.
Developed from years of industry expertise and global insights, LOAD addresses critical challenges faced by fitness facilities, offering a versatile, safe and engaging, resultsdriven solution that meets the rising demand for strength training.
Matthew Januszek, Escape Fitness USA, CEO, said: “Strength training is no longer the reserve of elite athletes or bodybuilders; it’s a cornerstone of fitness for people of all ages and abilities.
“After three years of research and conversations with leading operators, athletes, and coaches, built on a lifetime of experience working in the fitness industry,
“Escape Fitness has created a pioneering circuit-based system for the general population that efficiently stimulates muscle.”
Designed and manufactured at the Escape Technologies facility in the UK by the firm’s in-house team of specialist engineers, LOAD combines the benefits of traditional plateloaded machines with advanced variable resistance technology.
High-tensile resistance bands promote continuous muscle
engagement throughout movements, particularly at the end range of motion, maximising strength gains.
All movements are performed in a standing position which activates the entire kinetic chain.
This holistic approach builds strength using natural movement sequences, promoting superior muscle growth and strength efficiently and safely.
“The hypertrophy benefits are outstanding,” added Matthew.
“Contributions from the variable resistance training include optimised muscle engagement, consistent muscle activation and faster muscle fatigue, all help to breakthrough performance plateaus by challenging muscles in new ways whilst also limiting the risk of injury.
“The fact that all movements are performed in a standing position means glutes, abs, quads and hamstrings are also engaged – optimising training time and providing a full body workout.”
LOAD is engineered to cater for everyone. Its design supports multiple stance positions—neutral, split, staggered and single-leg as well as various grip adjustments, enabling users to target specific muscle groups while enhancing
stability and strength.
The ability to train across the entire force-velocity curve allows users to develop both power and speed, setting LOAD apart from traditional strength equipment.
Its compact design is ideal for facilities with limited floor space, while innovative features appeal to a wide range of users.
Safety is a key focus of LOAD. The variable resistance system allows controlled load adjustments, minimising injury risks and ensuring progressive overload for continuous improvement.
This makes LOAD an excellent option for injury rehabilitation and for older adults or beginners who may feel intimidated by traditional strength equipment.
For gym operators, personal trainers and fitness stakeholders, LOAD represents an investment that delivers measurable benefits. It’s not just about lifting weights—it’s about training smarter, safer and more effectively.
By integrating LOAD into training facilities, operators can meet the growing demand for strength training while providing an unparalleled member experience.
The Octagon LOAD range launches with five ‘STATIONS’: LIFT, DRIVE,
ROW, SQUAT and PRESS. All stations can be standalone or connected, with options to integrate equipment storage.
The incorporation of resistance bands enables quick and easy resistance adjustments between sets and a reduction in the number of plates that need to be changed and stored.
Frames are manufactured from a mild steel box section BSEN10025 with handles made from 304/1.4301 stainless steel.
This makes LOAD ideal for indoor studios.
An optional galvanised paint finish is available, providing full weatherproofing for outdoor use. Frames can also be fully customised to reflect operator branding and colour palette.
Matthew added: “Working with one of the world’s most experienced and respected fitness educators, Tommy Matthews, we have developed a comprehensive suite of LOAD education materials available both in-person and digitally.
“We are also developing content for our MARS digital training system, so users will be able to access digital content anytime to help them execute movements safely and effectively.
Operator appoints Ian Roberts as managing director
ANYTIME Fitness UK has announced the appointment of Ian Roberts as managing director.
Ian assumed the role in November, and brings more than 20 years of franchising experience to the business; his most recent role prior to joining Anytime Fitness UK was managing director for Asian food franchise brand KellyDeli.
A leader with a track record in business management and international franchise development, spanning Northern, Central and Eastern Europe, Nordics and Africa, Ian led the franchise development and growth strategy at KellyDeli, a £70m turnover business operating a
Ian Roberts
network of 150+ franchisees.
He said: “It’s a huge honour to become managing director of Anytime Fitness UK, a business I have long admired and respected.
“The brand has an enviable
reputation as the global leader in fitness franchising, delivering an incredibly strong business proposition for our franchisees, and market leading experience for our members. I have inherited a great team and have thoroughly enjoyed the last three months working with everyone. I look forward to continuing to build on the recent track record of tremendous success and growth in the UK and Ireland markets.”
Prior to joining KellyDeli, Ian was regional director for global car rental company Avis Budget Group, and international franchise development consultant with Godiva Chocolatier.
Marcello Jimenez, co-founder of Anytime Fitness UK, added: “We have been delighted to welcome Ian into the business as managing director over the last three months.
“Ian has a wealth of experience in operating a successful franchise system and understands the importance of brand standards, franchise performance and growing a franchise network.
“As we scale our business, Ian’s experience and expertise will be pivotal, as we invest and evolve our systems and processes to support franchisee success by delivering consistent brand standards and an expectational member experience.”
How ClubRight Pay Card’s payment flexibility can increase revenue ...
RUNNING a gym means constantly balancing member engagement and revenue generation.
One of the most effective ways to improve cash flow and boost retention is by offering flexible, hassle-free payment options.
Today’s members expect convenience, and that includes how they pay for their memberships, classes, and in-gym purchases.
The easier it is for them to complete a transaction, the more likely they are to stay loyal to your gym or club.
That’s where ClubRight Pay Card comes in. Providing a streamlined, secure, and cost-effective payment solution that eliminates friction, reduces admin, and ensures your gym gets paid on time.
Let’s explore how flexible payment methods, powered by ClubRight Pay Card, can help you increase your gym’s revenue and reduce churn.
Predictable revenue with recurring payments
One of the best ways to generate consistent, reliable income is through automated recurring payments.
When members sign up with ClubRight Pay Card, payments can be processed automatically each billing cycle with no manual action required.
This ensures:
n No missed payments due to forgetfulness.
n Predictable cash flow for your business.
n A frictionless experience for members, keeping them engaged and reducing cancellations.
With ClubRight Pay Card, recurring payments are seamlessly integrated into the ClubRight software, meaning less admin for you and a better experience for your members.
Reduce churn with secure card-on-file billing
Keeping a payment card securely
stored on file is another gamechanger for increasing gym revenue.
With ClubRight Pay Card, your members’ details are safely encrypted, ensuring secure, uninterrupted billing.
If a payment fails or a card expires, automatic notifications prompt the member to update their details, avoiding service disruptions and lost revenue.
Not only does this help with membership payments, but it also makes it easier for members to make impulse purchases, like personal training sessions, supplements, or gym apparel, without needing to enter their details every time.
More convenience means higher sales and fewer barriers to spending.
Advanced security for peace of mind
Security is a top concern when it comes to payments, and ClubRight Pay Card delivers world-class protection through UNIpaas, a trusted global payment provider. With built-in fraud prevention,
PCI-compliant transactions, and encrypted payment processing, you can rest assured that every transaction is safe and secure.
Creating a seamless payment experience with ClubRight Pay Card
To fully maximise revenue potential, your gym needs a modern, integrated payment solution.
With ClubRight Pay Card, you get:
n Faster payouts – Get your funds in just three calendar days.
n Lower transaction fees – 1.85 per cent plus 20p per transaction, helping more money stay in your business.
n Faster checkout process – Fewer clicks, higher conversions, and seamless transactions.
n Full reporting and analytics – gain insights into your revenue all within the ClubRight system and track trends with detailed, downloadable reports.
Flexible payments don’t just make life easier for your members they help you build a more stable and profitable gym.
By offering recurring billing, secure card-on-file payments, you ensure fewer missed payments, reduced churn, and a stronger financial foundation.
ClubRight is the go-to gym management software for independent fitness businesses, trusted by more than 1,000 gyms across the UK.
From billing to bookings, we’ve got you covered. Book a free demo today and discover the future of gym payments.
Call us at 0203 884 977 or visit www.clubright.co.uk
Chair to step down following appointment
MIKE Farrar is stepping down as chair of ukactive after being appointed interim Permanent Secretary of the Department of Health in Northern Ireland.
He will be taking up his new role in April following his final appearance as ukactive chair at Active Uprising 2025, which takes place on March 6 at the QEII Centre in Westminster.
Mike has been chair of ukactive since taking over from Baroness Tanni Grey-Thompson in June 2022 and has helped to grow the sector’s relationship with the NHS and care services, including the co-design of a new blueprint for integrated care systems.
He said: “It has been a privilege to be chair of ukactive and play a part in shaping the future of this fantastic organisation and sector.
“I wish to thank my colleagues, our partners and all ukactive’s
members for supporting this important period in our journey and strategy for growth.
“I am confident that I will leave the Board, the organisation and the sector in a strong position to continue our growth and realise our vision for physical activity in the UK.”
Mike’s new role will see him replacing the current Permanent Secretary, Peter May, who is retiring from the Northern Ireland Civil Service.
Mike’s previous roles in the NHS in England include chief executive of the NHS Confederation, head of primary care at the Department of Health in London, and chief executive of health authorities in North West England, Yorkshire and Tees.
He also served as vice and interim chair of Sport England between 2009 to 2012, and chair
of Swim England from 2015 to 2020.
Huw Edwards, CEO of ukactive, added: “Mike has been a tremendous ally for the organisation and the sector, instrumental in driving forward the work to integrate the physical activity sector with the health and care sector.
“We are sad to see him leave but we are extremely grateful for his stewardship over the past three years and wish him all the best in his new role.”
The recruitment of a new ukactive chair will be overseen by treasurer Katy Cox, who will also act as interim chair until Mike’s successor is appointed.
The ukactive Board will agree a recruitment process for a permanent new chair and will provide an updated timeline in due course.
Wayne Heath, ClubRight founder and CEO.
Mike Farrar
ukactive reports results of self-assessment tool
ukactive has announced the findings of its first Equality, Diversity and Inclusion self-assessment tool and report.
The findings reveal the current EDI performance of a sample of organisations across the physical activity sector and their ability to deliver the most inclusive service.
The report, called ‘Progressing the EDI agenda’, marks the end of the first year of consultation using the self-assessment, which was completed by 68 organisations, including facility operators from both the private and public sectors, as well as other providers and also suppliers.
Timothy Mathias, strategic lead for equality, diversity and inclusion at ukactive, said: “Following the first year of our EDI self-assessment tool, it is clear that while the sector is moving in the right direction, there is still much work to do to drive progress on this agenda.
“This self-assessment tool provides our members with simple measures and advice to improve their approach to equality, diversity and inclusion, and is also helping us to track the sector’s progress.
“We want the health, social and wellbeing benefits of an active lifestyle to be felt across the entire population, and today’s report provides a useful marker to understand what more can be done to make our sector’s facilities, services and products as accessible and inclusive as possible.”
Supported by ukactive strategic
partners, Future Fit and the Swimming Teachers’ Association, the report shows that based on the sample, the sector scores within the ‘EDI activator’ category.
Participants responded to 40 questions, for which they received a personalised EDI score that signposted them towards resources to support their ongoing development and improvement.
To provide benefit to the wider sector, the scores were then anonymised and aggregated to provide a sectoral score indicating how inclusive the industry is, based on this initial sample.
Through this work, ukactive aims to increase understanding and insight into the sector’s relationship
with inclusion; identify where improvements need to be made and where requirements for support lie; and recognise and share examples of good practice.
Main findings:
n The sector sits in the ‘EDI Activator’ category, with an average score of 47 per cent. This category is defined as ‘demonstrating a commitment to the EDI agenda through a good knowledge and activation on EDI through utilising strong programmes and initiatives.
n ‘Workforce and training’ was the highest scoring category (averaging 55 per cent) across the selfassessment submissions, suggesting the sector is doing well in educating and supporting the workforce in EDI.
n 71 per cent say their business plan or strategy contains references to EDI, suggesting there is a good integration of EDI to support the objectives of the organisation.
n 29 per cent say they do not have a shared purpose with EDI, but 18 per cent have a clear, published statement with their ambitions and goals on the agenda. This suggests more work can be undertaken to define exactly what EDI means for organisations, the benefits, and how it can be achieved practically.
n 76 per cent say EDI helps to influence participation or engagement growth with their products, provision and services.
n 80 per cent can identify gaps in their provision for underrepresented or underserved groups, suggesting that the ambition to develop and grow audiences is supported by EDI. ukactive wants more members to utilise the self-assessment toolkit to ensure a fully representative sample contribute to the next report. ukactive’s Vision 2030 strategy set out an ambition for fitness and leisure facilities to engage more than five million new members from a greater diversity of backgrounds by 2030.
To read the ‘Equality, Diversity and Inclusion 2025: Progressing the EDI agenda’ report, visit www.ukactive. com/wp-content/uploads/2025/02/ UKA-EDI-2025.pdf
To complete the Equality, Diversity and Inclusion self-assessment and receive your individual report visit edi.ukactive.com/preview/welcome/
Funxtion and EGYM expand partnership
FUNXTION and EGYM are expanding their partnership to integrate digital content with fitness technology.
This partnership will deliver hyper-personalised and engaging workouts by connecting traditional fitness experiences with digital solutions.
The collaboration combines Funxtion’s FX POD with EGYM’s open ecosystem, creating a seamless integration of personalised and smart workout experiences in gyms.
Since their initial partnership in April 2023, which saw Funxtion’s dynamic content integrated into EGYM’s Trainer and Member Apps, the two companies have continuously unlocked new opportunities in the fitness space.
By focusing on a “better together” approach, Funxtion and EGYM are driving innovation in collaboration with some of the world’s largest fitness operators, including Fitness First, World Gym, The Gym Group, and leading YMCA’s.
Philipp Roesch-Schlanderer, CEO of EGYM, said: “Our partnership with Funxtion aligns perfectly with our vision to make the gym experience more connected, efficient, and effective.
“Integrating Funxtion’s content with our Member and Trainer Apps not only unlock more business opportunities for our enterprise customers but also elevate our end-user experience.
“By incorporating Funxtion’s high-quality content into EGYM’s open ecosystem, we are able to offer hyper-personalised training experiences, incorporating all aspects of the training space, that adapt to each individual.
“This collaboration strengthens our commitment to optimising technology’s potential, providing
clients with the tools they need to deliver unparalleled, personcentred, training environments.”
Whether it’s in recovery areas, strength zones, or functional training spaces, the FX POD is designed to deliver both individual and small group training experiences, enhancing the overall gym environment and making exercising smarter, more efficient and effective, and more measurable for everyone.
With Funxtion and EGYM, gym members are empowered to achieve their fitness goals with
greater efficiency, precision, and enjoyment.
Ernst de Neef, CEO of Funxtion, added: “We are thrilled to take our partnership with EGYM to the next level. “By integrating our FX POD with EGYM’s open ecosystem, we’re creating a fitness experience that is smarter, more personalised, and more engaging for users.
“We believe in delivering innovative digital solutions that help operators boost member engagement and increase retention and this collaboration allows us to do just that in an even more impactful way.”
Funxtion will also be filming a carefully curated library of highquality digital fitness content. This includes single exercises and specific how-to videos for all the equipment from leading equipment manufacturers. The library will be used to enrich the user experience of EGYM Genius by providing additional guidance to users across the entire training floor as they embark on their fitness journey.
The next major milestone of this partnership will see Funxtion’s single exercise library replace EGYM’s exercise animations in the EGYM ecosystem.
CoverMe Fitness strengthens team with three strategic appointments
CoverMe Fitness has made three key appointments to accelerate its expansion, both in the UK and internationally.
Fitness industry veteran Christine DiBugnara joins as head of business development for the US.
Christine has more than 25 years of experience in the industry, specialising in programming operations, technology integration and digital fitness solutions.
She has successfully led sales and account management for SaaS models in the fitness space, helping businesses improve onboarding, customer experience and engagement.
Christine joins Doris Thews, who has been serving as vice president of business development for the last six months, to drive CoverMe’s expansion in the US.
“I’m passionate about finding creative solutions that enhance processes and systems and utilise a fresh perspective. CoverMe’s innovative approach to streamlining operations while addressing current industry challenges drew me in,” she said.
“The US market is ready to embrace CoverMe as an all-in-one solution for fitness operators.
“I look forward to engaging with operators to demonstrate how this technology tackles operational inefficiencies, enabling businesses to thrive.”
Kate Davison has been appointed as vice president of sales for the EMEA region.
With more than 15 years of experience in the UAE fitness and wellness industry, Kate started her career as a PT, progressing to management roles for leading brands including Fitness First ME, Orangetheory Fitness and most recently GymNation.
In her new role she will oversee multiple regions, each with its own unique needs.
“As a former instructor and operator, I understand the challenges of managing class cover, recruitment and compliance for fitness teams,” Kate said.
“CoverMe streamlines these processes, making fitness management seamless.
“The industry is shifting towards digital solutions, including fitness technology, SaaS platforms and AI-driven advancements and I’m excited to contribute to the future of
fitness with CoverMe.”
In the UK, Stephanie Wiltshire joins the team as the new commercial support manager to implement key commercial initiatives, manage partnerships and help drive global business growth.
Stephanie’s health and fitness career spans 16 years.
She joins CoverMe from Serco Leisure where she was spent eight years, most recently as commercial programming manager overseeing group exercise nationwide and driving strategic partnerships with leading fitness brands, including CoverMe.
“Having experienced CoverMe firsthand as a customer, I understand the impact of the app on fitness operations,” she added.
“I’ve spent years in a role where finding cover meant constant problem-solving, often at
Advertiser’s announcement
inconvenient hours, seven days a week. What sets CoverMe apart is its intuitive functionality and the thoughtfulness behind its design.”
CoverMe has been adopted by more than 3,600 health clubs and leisure centres globally, including major brands like Virgin Active, Nuffield Health, Fitness First and Lift Brands.
It boasts a 100 per cent retention rate from testing to adoption and a 95 per cent referral rate.
With more than 10,500 fitness professionals actively engaged on the platform, CoverMe is poised to facilitate 3,420 gig opportunities every single day in group exercise alone this year.
By 2026, the app will manage 10,000 opportunities daily, amounting to a staggering 3.6 million per year – revolutionising the way the fitness industry operates.
Make your gym stand out with FS Commercial Division
WITH more than 30 years of experience in the fitness industry, FS Commercial Division—an arm of Fitness Superstore that specialises in B2B commercial fitness equipment sales—have risen to become the go-to equipment supplier for UK gym owners and vertical market clients.
This success can be attributed to their commitment to understanding every client’s needs before helping to bring their vision to life.
Book your visit to their recently renovated commercial showroom in Northampton, and you’ll benefit from one-to-one conversations with their expert staff and hands-on experience with their impressive range of equipment.
FS Commercial Division’s specialist team act as your point of contact throughout your project, offering unbiased advice to help you pick out the products that your members will love using for years to come.
They will guide you through the purchasing and installation
process and can even help you decide where in your gym these new machines will fit the best, designing a bespoke 3D floor plan to help you visualise the layout of your gym.
Leading the product selection in-store is SHUA Fitness’ popular 68, 69, 88 and 89 Series selectorised and plate-loaded strength machines, plus a premium line of heavy-duty cardio equipment.
That’s not all. A selection of
other exclusive commercial brands—including REP Fitness and Body Power TITAN—are on display too, ready to put to the test.
REP, already well known in the US and one of the fastest growing fitness equipment manufacturers, boast one of the industry’s most customisable product selections. Their range of power racks are award-winning, complemented by robust benches, functional trainers and accessories that
are built to excel in commercial environments.
In addition to their exclusive brands, FS Commercial Division can also offer unbeatable pricing on those heavyweight names you and your members know and love, including Life Fitness, Matrix Fitness, Spirit, Hammer Strength and more.
Their expertise ensures that you can get the most from your budget, whether you’re a brand-new start up or a wellestablished gym. Leasing options help to spread the cost of larger purchases without the financial headache, and at the end of the term, commercial facilities have the choice to return the equipment or pay an additional month to own it outright.
Ready to make your gym stand out? Get in touch with FS Commercial Division and book your appointment at their commercial showroom today. To book in your visit to the FS Commercial Division showroom, email commercial@fitness-superstore.co.uk or call 01604 673000.
Christine DiBugnara
Kate Davison
Stephanie Wiltshire
PHOTOGRAPHY
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Success comes in threes: BFT celebrates growth across Scandinavia and the UK
GLOBAL fitness franchise Body
Fit Training has hit the ground running so far in 2025, kicking off the year celebrating a trio of major milestones.
The brand has officially landed in Norway with the launch of BFT Oslo – the first studio under the recently signed Scandinavian Master Agreement with BFT International – with strong membership numbers highlighting the demand for world-class group fitness.
Closer to home, BFT Battersea is celebrating its secondary anniversary, testament to the thriving fitness community their team has built in south London.
And BFT’s growth on UK soil doesn’t stop there, as new franchisees Andy Gilhooley and fiancée Teresa sign an agreement to bring the brand to the Epping area later this year.
For Cameron Falloon, founder of BFT, the brand’s expansion is evidence of its global appeal.
He said: “It’s always exciting to see BFT breaking new ground, and the momentum we’re seeing in Scandinavia and the UK highlights the ongoing strength of our model and community. 2025 is shaping up to be a big year.”
BFT international has officially arrived in Scandinavia with the successful launch of BFT Oslo, the first studio under the region’s master franchise agreement.
A strong community is already forming, with the studio opening
with an impressive 174 members.
“Opening BFT Oslo has been an exciting challenge and seeing the energy and enthusiasm from our members already has been hugely rewarding,” added Tage Flugeim, master franchisee for BFT Scandinavia.
“This is just the beginning. We can’t wait to grow the BFT community across the region.”
The second piece of exciting news for BFT International –and talking of twos – is BFT Battersea’s second anniversary.
Opened in February 2023 as the second UK studio after BFT Leicester, the studio has quickly become a real hub of the community in south London.
Rounding out BFT’s trio of
recent exciting milestones, the franchise footprint is expanding again, with a new agreement for BFT Epping.
Signed in December, Andy and fiancée Teresa are bringing their passion for fitness and the community to Essex.
Andy, who will be the owneroperator, comes from a background in managing large restaurants but has always held a deep love for fitness.
“I really got into training a couple of years ago, which was when I saw an ad for BFT – something about it just clicked and I started following the brand,” he said.
“I continued to explore fitness as a full-time career, working towards getting my fitness instructor
and PT qualifications, and last summer Teresa and I decided the time was right to open our own studio.
“What stood out to us about BFT was the science behind the training – it’s not just a workout, it’s a structured programme designed for real results,” added Teresa.
“Another standout for us was BFT’s incredible sense of community. You only need to look at their social media to see how important that connection is, and it’s clear in the way the team operate too.”
The couple recently flew out to Australia for franchisee bootcamp training – fittingly on Valentine’s Day – and plan to lock in the perfect location upon their return to the UK.
“While Epping is the target, we’re also exploring nearby suburbs to ensure we find the ideal space to bring the studio to life,” added Andy.
“As we continue to expand both locally and internationally, it’s humbling to witness the incredible growth and impact BFT is having on fitness communities worldwide,” added Cameron.
“I’m very proud to have built such a strong sense of connection and support, both in terms of our global franchise network but within every studio too– it’s that shared commitment to empowering people that will drive us forward.”
Permission granted for new leisure centre
THE new leisure centre for Kingston town centre is one step closer to reality as planning permission has been granted for the project.
The approved design will offer a variety of activities that communities have requested, housed in a sustainably designed building.
The centre will feature a 25m x 8 lane swimming pool, a training and teaching pool, a new health suite, gym, cycling and activity studios, sports hall, squash courts, soft play area and café.
Accessibility and inclusivity are key aspects of the project. It will create new pedestrian links into the town centre, alongside a range of landscaped public spaces throughout the scheme, as well as a new and improved play area.
Councillor Alison Holt, portfolio holder for economic development and leisure, said: “Gaining planning permission is a huge step forward, and we are excited to get on and deliver the new centre that meets the highest standards of quality, sustainability and accessibility, and meets the needs of our communities.
“We are moving swiftly towards putting a spade in the ground, and are on the final stretch of the procedures needed on a project of this scale, so that we can bring forward a fantastic new facility for all
in the borough.”
Final committee approval for the construction contract will be sought in the near future. If granted, construction is expected to begin shortly afterwards, with the new building set to open in Spring 2027.
In a notable change from the
previous project, construction experts Pellikaan have been involved much earlier in the process to provide better assurances around costs and scheduling as the project progresses.
Designed by award-winning architects Roberts Limbrick, the project continues to be overseen by Alliance Leisure, procured through the UK Leisure Framework, which is owned by Denbighshire Leisure Ltd. They have assembled the expertise needed to deliver the project, including project management from Hadron Consulting.
Tom Fairey, development director at Alliance Leisure, added: “We are delighted that this hugely significant project has now taken another large step towards being delivered for Kingston.
“We are looking forward to continuing at pace through the final stage of pre-construction, and working with our expert partners to deliver this exciting new centre that meets the needs of the borough for many years to come.”
An artist’s impression of the new facility in Kingston.
