Issue 29 July/August 2009 £2.75
Attitude shows ‘sad lack of vision’
VAT cut call on holiday letting By Christina Eccles TOURISM bosses are being urged to lobby the government to cut VAT on holiday accommodation to five per cent – bringing the UK in line with other European destinations. The rate is currently 15 per cent and due to rise next year to 17.5 per cent – much higher than the five per cent rate seen in countries such as Portugal. And after plans were announced to remove tax breaks on furnished holiday lettings to bring the UK in line with EU regulations, Billy Cairns, partner at accountants PKF, thinks it is only fair the same idea should apply to VAT. He said a reduction to five per cent would put the UK on an equal footing to other European countries – making it more able to compete and giving the tourism industry a much needed boost. He said: “At the moment, UK businesses are at a disadvantage with countries that can charge reduced rates. This seems wrong. What we want to do is to bring the UK in line.” Billy also said that as this tax saving could be passed on to visitors,
they could end up paying less for their accommodation – and this could be the difference between them opting to go abroad or stay in the UK. He added: “The holidaymaker would be paying less for accommodation and in these times when people are thinking twice about a holiday abroad it could help to swing a few people’s minds. Why should holiday businesses in the UK be at a disadvantage because they have to pay more tax?” Billy is now calling on local tourist boards and other tourism businesses to join forces and ask the government to lower the tax rate. “If we can make prices cheaper for people without affecting the amount of money that goes into the business then surely that has got to make holidaying in the UK more attractive. “We are trying to get people on board to start a campaign to get the government to change it. “We are more than happy to make a representation to the government on behalf of the tourism industry. “If the government had to change the other tax rule then why don’t they also change the VAT rate?”
This year could provide a great chance to get more people interested in British holidays, according to VisitScotland chief executive, Philip Riddle. Scottish tourism is performing well thanks to campaigns such as Homecoming and Perfect Day and Philip (pictured) said with more people choosing to holiday at home, Scotland and the rest of the UK should use it as a chance to showcase its strengths. He said: “I think the industry is doing a great job of coping and in some sectors doing particularly well. There is a big opportunity for people to get more interested in British holidays.” I Full story, Page 19
THE government’s attitude towards the tourism industry shows ‘a sad lack of vision’ the chief executive of the British Hospitality Association has claimed. Bob Cotton said decisions such as cutting VisitBritain’s marketing budget and scrapping the Hotel Buildings Allowance is bad for the industry and will impact on its long term future. He said investment in new and refurbished hotel facilities has been running at £5bn a year and this must continue to ensure that the UK can keep up with its tourism rivals. He said: “The failure in the 2009 Budget to reinstate the Hotel Buildings Allowance or to improve the capital allowances regime and the reduction of marketing support for VisitBritain, just when we should be gearing up for the Olympics, show a sad lack of vision which will have long-term consequences for the industry. Just when we need the allowances the most, the government chooses to abandon them. This just does not make sense.”
DESTINATIONNEWS
Key role for tourism in economic recovery By Christina Eccles THE tourism industry has a vital role to play in the recovery of the economy, according to an expert. Nigel Leacock, director at Lloyds TSB Cardnet, said although there have been challenging times for the economy, there have been signs of progress – and tourism can play a key part in the recovery. Nigel told delegates at the Tourism Society’s conference, which took place in York, that the industry is well placed to attract visitors and help to bring money, visitors and business in to the UK.
He said: “Tourism is very important to the economy. It is the UK’s fifth largest industry, employs 1.4m people and is the UK’s third largest export. “The economic downturn since last year has been very severe. However, the policy responses from government have been very aggressive and the worst may now be over. “But the strength of the recovery is highly uncertain and very much affected by people’s ability to travel, exchange rates and disposable income.” Nigel also said major events such as the 2012 Olympics are giving tourists reasons to visit and
that once they are here there is an opportunity for the industry to really deliver in terms of quality and service – which will lead to them coming back. He added: “The UK and London are attractive destinations and there is a lot of work going on to create all the infrastructure and contracts for the 2012 Olympics. “The key thing for the industry is to focus on delivering good value to the customer. There is an opportunity to focus more on delivering customer value and service. “This year may be difficult but hopefully 2010 might be better.”
OVER 80 per cent of tourism businesses in the East Midlands are predicting a good summer, despite the current economic climate. Research commissioned by East Midlands Tourism revealed that over the May bank holiday period one in three of the region’s tourism businesses welcomed more visitors, compared to the same time last year – and 83 per cent of businesses think this will continue. Self catering breaks and caravan and camping sites are doing particularly well, with half of self catering businesses and 47 per cent of campsites reporting they were fully booked during the bank holiday period. The region’s attractions are also seeing more people coming through the doors and 30 per cent of businesses have indicated they plan to recruit additional staff to cover the busy summer period. EMDA tourism director Ruth Hyde
said: “As a result of the current economic climate, booking patterns are shifting, which means businesses can no longer afford to sit back and wait for visitors to come knocking on their door.They have to be proactive, stand out from the crowd and offer value for money, which according to the research findings the majority of region’s visitor economy is doing.” Ruth also gave tips on what tourism businesses and attractions can do to provide the best value for money and encourage visitors to keep coming through the doors this year. She added “Where this isn’t happening we need to work closely with businesses to give them the support they need to continue to thrive. For example signposting them to various resources they can tap into to help them remain competitive such as Business Link, their local Destination Management Partnership’s marketing activity, and existing business consortiums.”
Roaring trade for Blackpool Page 10
Scotland
Pages 16-19
The North East
Pages 20-22
Contacts EDITORIAL
Sunny outlook ahead for East Midlands firms By Mary Ferguson
Entertainment news in Centrestage starting on Page 11
Andrew Harrod group editor 01226 734639 ah@whpl.net Louise Cordell reporter 01226 734694 lcordell@whpl.net Christina Eccles reporter 01226 734463 ce@whpl.net Mary Ferguson reporter 01226 734712 mf@whpl.net
PRODUCTION Judith Halkerston – group deputy editor – jhalkerston@whpl.net Stewart Holt – studio manager – sth@whpl.net Kyle Wilkinson – graphic designer kw@whpl.net Emma Frisby – graphic designer ef@whpl.net ADVERTISING Rachel Wood product manager 01226 734611 rw@whpl.net Andrew Loades sales executive 01226 734634 Tony Barry sales and marketing director 01226 734605/01226 734333 CIRCULATION
Hotel group Jurys Inn has opened a new hotel in Swindon – which will be run by general manager Andy Gray. He joined Jurys Inns in 2001 on a graduate training programme and has worked at Jurys Inn Glasgow and Birmingham. Other appointments at the new hotel include Glenn Bannerman who will take up the position of deputy general manager and Sally Wallis as sales manager.
Kelly Tarff 01226 734695 kt@whpl.net Fax: 01226 734477
Web: www.destination.uk.com
Appeal for the best family days out for guide A CAMPAIGN has been launched to nominate the best family days out – with the results being used to compile a new travel guide. Little Chef has called on people to pick their top 51 family days out – anything from a day at the seaside to a trip to a farm – to encourage families to spend more time together. The campaign has been launched after research by the company revealed 94 per cent of those surveyed believe more effort should be made to go on family days out –
with more than a third admitting this is something they rarely or never do. Almost half admitted that the current financial climate means the expense of a day out is a huge barrier for them – meaning the guide – which Little Chef has joined forces with Sue Atkins of Positive Parents to produce – will focus on cost effective fun. Marketing director of Little Chef Lindsay Howard said: “It seems the desire to spend quality time with our families is there but we are
lacking a bit of inspiration. “Almost half of the families we talked to said they were looking for a great activity or place to see on a day out but admitted that cost can be an issue for them. Little Chef has played a major part in family days out for 51 years and has always offered great value, with the majority of our menu under £10. We believe this campaign will help on both counts – and what better recommendation for a great day out can you get, than the favourite destinations of likeminded
families?” The campaign is also encouraging people to think of more unusual days out as well as the more traditional seaside and theme park breaks. Lindsay added: “We know everyone loves theme parks and the seaside but we’d also love to hear about some of the UK’s hidden gems – destinations that are a little off the beaten track or out of the ordinary and offer fantastic entertainment for all the family.”
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DESTINATIONNEWS
Stonehenge tops UK’s ‘Seven Wonders’ STONEHENGE has topped a list of the Seven Wonders of Britain in a survey of 1,000 holidaymakers compiled by cottages4you. The seven wonders are: 1.Stonehenge 2.Hadrian’s Wall 3.The White Cliffs of Dover 4.Loch Ness 5.Snowdonia 6.Edinburgh Castle 7.Cheddar Gorge
Jersey’s cream of beaches JERSEY has been named as having the best beaches in the Channel Islands in the 22nd edition of the Good Beach Guide. Compiled by the Marine Conservation Society (MCS) as part of a campaign for clean seas and beaches, the guide awarded nine of Jersey’s beaches with the highest rating possible – MSC Recommended. Director of Jersey Tourism David de Carteret said: “We are delighted to be recognised so highly in such a prestigious guide. This affirms Jersey’s appeal to families for beach holidays and to those who enjoy water sports. The Good Beach Guide is extremely well respected throughout the UK and we are very proud of our consistent results.”
Managing director of cottages4you Geoff Cowley said: “This survey highlights the value British people place on our natural and historic landmarks. “There are so many fantastic places to visit in the UK from mountains and beaches to historic monuments and stately homes, I’m sure those taking their first UK holiday for a few years will be spoilt for choice.”
Affordability campaign targets American tourists By Christina Eccles BRITAIN’S affordability for American tourists is being highlighted in a new campaign by VisitBritain and Virgin Atlantic Airways. Americans spend £2.2 billion annually on nearly three million trips to the UK but visitors have fallen over the last five years – with a third of American visits for just one to three nights. This campaign – worth USD $1 million – aims to help American visitors make the most of their stay, gain the best value for money and illustrate how Britain’s top destinations can be easily explored – even on a short break. VisitBritain’s regional director for the Americas Simon Bradley said:
“The global economic climate means that people are watching their wallets before deciding how they spend their money. Fortunately for the first time in 20 years the weak pound means, if they travel right now, Americans will find Britain has never been more affordable. “With Virgin Atlantic Airways, we’ve got some red hot deals and red hot destinations that Americans are sure to enjoy. 2009 is the year they can explore Scotland as it celebrates Homecoming, play the 2010 Ryder Cup golf course and take advantage of the many festivals and cultural events taking place across the country.” A dedicated website has been set up which features regional destination guides, a top 25
showcase of the must-see things to do and the ability to book a flight with Virgin Atlantic Airways. Americans can also enter a competition to win a trip for two to London with flights and behind the scenes tours of Westminster Palace, the House of Commons and the House of Lords. Virgin Atlantic Airways vice president of marketing Jim Mezoff added: “We wanted to take advantage of this historic opportunity and feel that there could not be a better time to launch this campaign promoting tourism to Britain. “Virgin Atlantic’s exceptional service, style and value is the best way to get to this destination so rich in activities.”
Wiltshire attractions cash in on latest Harry Potter film By Dominic Musgrave
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The film was shot in and around the National Trust village of Lacock and its Abbey Picture: David Pegden
ATTRACTIONS in Wiltshire are cashing in on the area’s credentials as a filming location for some of the year’s biggest blockbusters. Much of the latest Harry Potter film – Harry Potter and the Half Blood Prince – was shot in and around the National Trust village of Lacock and its Abbey. Both locations have also enjoyed regular success on the back of the popular BBC dramas Cranford and Larkrise to Candleford and The Other Boleyn Girl, starring Scarlet Johansson and Natalie Portman. Also hitting the big screens later in the year is The
Wolfman, starring Emily Blunt, Benicio Del Toro and Sir Antony Hopkins, which was shot on location in the Wiltshire Cotswold village of Castle Combe. And head of partnership for VisitWiltshire Alun Williams said he has plans to promote more of the filming locations to tourists. He said: “We intend to provide more information specifically for those interested in visiting film and TV drama locations. Over the past few years film tourism has really begun to grow and we are seeing greater interest from visitors wanting to see where their heroes have filmed and stayed.”
DESTINATIONNEWS
Campaign targets Euro visitors By Christina Eccles EUROPEAN visitors will be offered a 20 per cent discount to some of the UK’s biggest festivals as part of a £1.8m marketing campaign organised by VisitBritain. The European Value Campaign has been rolled out across 18 countries and aims to encourage visitors to make the most of the weak pound and Britain’s compact area, using the slogan ‘see more for less’. As part of this, members of the Association of Independent Festivals – which include Beautiful Days, Bestival and Big Chill – will be offering the discount on festival tickets which are purchased through the VisitBritain site. AIF co-founder Ben Turner said: "We're delighted to announce this deal. VisitBritain have been completely open to our thinking and ideas and shares a similar understanding of the true importance of the great British festival to UK tourism and creative culture. I'd like to think this is a
relationship that will grow and grow as we mirror the trend of people wanting to base international holidays around music festivals. We believe that this new genre of tourism is now officially recognised through VisitBritain." VisitBritain’s regional director for Europe Laurence Bresh added: “The link-up with the Association of Independent Festivals is an exciting development for us, as the organisation has opened up the door to over 20 of Britain’s finest festivals. The Great British festival is a major tourist attraction for our target audience so this deal is a great value added addition to our annual campaign.” Each of the 18 countries included (with the exception of Russia) has a local language website where the tickets can be booked and the campaign will also include press advertising, direct mail and pr support. Countries included in the campaign include France, Germany, Spain, Italy and Sweden.
Stratford-upon-Avon has been voted the number one charming small town in the world in a poll by TripAdvisor. Shakespeare’s hometown is the only town in the UK featured in the top 10 which also includes towns in Chile, New Zealand, France and Germany. Chief executive of Shakespeare Country Phil
Hackett said: “This is a great accolade for Stratford-uponAvon to be voted the most charming town in the world. TripAdvisor is one of the most popular travel websites in the world. “As the reviews are written by real travellers, the accolade is completely impartial and one that I feel is very much deserved for the town.”
Alice’s Adventures in Wonderland will be the theme at Blists Hill Victorian Town on August Bank Holiday – with visitors who come dressed as a character from the book winning a prize. Blists Hill’s actors will also be portraying characters from the Victorian novel and acting out scenes at various locations throughout the town. Visitors can join the Mad Hatter at his tea party, play croquet with the Queen of Hearts and attend the trial of the Knave of Hearts who is accused of stealing the jam tarts. The Kaleidoscope Theatre Group will also be performing cameo mimes featuring Lewis Carroll’s characters.
Candlelight for Chatsworth PLANS have been unveiled for Chatsworth’s Christmas celebrations – with the inspiration for the decorations this year coming from candlelight.
There will also be evening openings in the run up to the festive season and the popular Christmas markets and shopping experiences.
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DESTINATIONNEWS
‘UK customer service must be five star’ The Duchess starring Keira Knightley and Ralph Fiennes was filmed at Chatsworth Picture: Pathe Films
Chatsworth reveals its secrets VISITORS to Chatsworth will be in for a surprise this summer as the house gives away some of its secrets. Guests will have the opportunity to unearth some of the more unusual stories surrounding the house and garden as well as being asked to solve some mysteries themselves. Visitors will also be able to ask any staff wearing a question mark
badge to reveal their own secret or surprise to find out more about Chatsworth as well as reading about some of the favourite discoveries made by the Duke and Duchess over the last year. A stroll round the 105-acre garden will also uncover 10 secrets or surprises including a first peek into the Grotto built by the Duchess Georgiana, wife of the fifth Duke of Devonshire.
THE industry needs to deliver five star customer service in order to satisfy people holidaying in the UK this year, it has been claimed. According to the Institute of Customer Service’s chief executive Jo Causon, whether visitors have a happy time on holiday will depend on how they are treated when they are here. Jo said UK tourism needs to lay on a first class service to make sure that both foreign visitors and British families deciding to stay in the UK this year enjoy their holiday experience. She said: “Providing great service brings in more than just extra revenue. It’s about making people feel good to be here and creating positive, lasting reputations about service that make them want to come back. “If we get it right it will underpin the future of UK tourism for years to come. If not, people will go home thinking ‘never again’.” Jo also said it is up to every
New member for marketing group CHESTER has become the latest member of European Cities Marketing – a group which aims to increase the numbers of visitors to city destinations through effective tourism and convention marketing. Chester joins a number of UK cities that are already members, including Nottingham, London, Aberdeen and Edinburgh.
£3m VisitEngland campaign urges Brits to ‘enjoy every minute’ STRESSED out Brits are being encouraged to take some time out in a new campaign launched by VisitEngland. The £3m ‘Enjoy Every Minute, Enjoy England’ marketing campaign aims to encourage people to make the most of any free time they have – whether it’s 15 minutes, a lunch hour, afternoon or weekend – to replicate the feeling associated with a traditional fortnight’s holiday. The campaign has been launched after VisitEngland research discovered 56 per cent of Brits feel stuck in the same routine and 66 per cent do not make the best use of their free time – only 6
36 per cent enjoy a full lunch hour on a regular basis A TV advert features different scenes and activities demonstrating what can be done around the country depending on how much time you have, and includes a voice-over by Helena Bonham Carter. VisitEngland head of marketing Amanda Smyth said: “Our research shows that 82 per cent of people feel better when they’ve been on a day trip and 69 per cent feel happier when they’ve got something to look forward to. We want to help people plan their free time better and make the most of what England has to offer.”
tourism business to do as much as they can to deliver a great customer experience and encourage visitors to return – particularly with London 2012 coming up. She added: “As a nation our welcome is sometimes perceived as being less warm than that, say, of the Mediterranean countries, the US and the Far East. “That is not entirely justified. There are many examples of excellent customer service throughout our tourism industry although there’s always room for improvement. “Britain has so much to offer: glorious countryside, matchless coastline, awe-inspiring architecture and sites steeped in history. “Now, with the Olympics just three years away, we need to take every opportunity we can to create a positive and lasting impression of UK customer service. “That applies equally to anyone working in tourism and every other service industry.”
Visit Chester and Cheshire chief executive Chris Brown said: “Membership of ECM will open the door to the wealth of knowledge and expertise that is available from other members. “At this time of economic pressures, it’s vital for us to identify and maximise every business opportunity.”
Jurys Inn will open a new hotel this year in Derby – with general manager Rachel Strange at the helm. Rachel originally from Carrickfergus, County Antrim, joined the group in 2000 as a receptionist at Jurys Ballsbridge Hotel before working in hotels in Cork and Belfast. Other additions to the team include deputy general manager Andrew McLoughlin, Nneka Hare as sales manager and Beth Reaney as HR manager.
Park looks to reduce footprint THE owners of a Newton Abbot holiday park are helping to pioneer a new green energy system which could bring benefits to other businesses across Devon – and massively reduce the county's carbon footprint. Dornafield park at Two Mile Oak has teamed up with Renewable Energy 4 Devon (RE4D) – funded by Devon County Council – to showcase newly developed solar heating technology. Powered entirely by the sun's rays, it will provide constant hot water for 60 families on the park even in cold and
cloudy conditions. According to RE4D, the system could save up to five tonnes of carbon dioxide from being released into the atmosphere each year. Business partner Alistair Dewhirst said: “As well as the environmental benefits of our new solar system, we see it as a real boon in helping to attract more visitors early and late in the year. "This will also have a direct spin-off for the many other local businesses which depend on Devon's tourism economy.”
DESTINATIONLONDON
London must showcase its strengths “We have been working with London boroughs to see what activities they will be putting on and what exhibitions and theatre shows will be on at the same time as the Olympics.” VisitBritain’s 2012 games strategy manager Chris Foy added that 2012 could also be a good opportunity for London to show how good it is at hosting major events and bid for more in the future. He added: “We need to use the games to attract business and sporting events and seize the opportunity to bid for more events. “The Olympics can act as a catalyst to improve transport, infrastructure, conference and event facilities and accommodation. “Our role is to build Britain’s brand and add value to bids from destinations around the country by supporting them and championing the events sector in government. “We want to deliver a world class welcome to visitors in 2012 and beyond and enhance the image of the UK as a visitor destination.”
By Christina Eccles
The UK’s number one paid for visitor attraction is to benefit from investment worth about £12.5m. Each of the London Eye’s 32 capsules will be removed and upgraded one at a time to improve their functionality and longevity and to enhance the customer experience. The work will begin this summer to be completed in time for the London 2012 Olympics and it is the biggest investment in the attraction since it opened in 2000.
Oyster card benefits should be promoted
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MORE should be done to promote the cost benefits of using an Oyster card to tourists travelling on public transport in London, experts have claimed. In a meeting to discuss the London Development Agency’s draft Tourism Action Plan, members of the assembly’s economic development, culture, sport and tourism committee were told that many tourists visiting London remain unaware of the lower fares available on the Oyster card, meaning some are still paying more than they need to when travelling around the capital Committee members also heard that high prices on the Heathrow Express were affecting first impressions of the capital. Travel editor for the Independent Simon Calder told the committee: "When you arrive in London you have the choice, if you land at Heathrow, of having to unravel the difficult system of getting an Oyster card or buying a ticket on the most expensive domestic train anywhere in the world: the Heathrow Express. Those are very difficult first impressions to overcome."
SHOWCASING London’s strengths to visitors attending the 2012 Olympics will be the key to making sure they come back once the event is over, an expert has claimed. Visit London’s 2012 project manager Mark Howell said the experience of visitors and their perceptions of London will determine whether they make repeat visits to the capital in the future. Mark told delegates at a conference dedicated to the commercial opportunities from the Olympics in London that the event is a great chance to show what London has to offer both as a tourist destination and for residents who want to try something new and experience a different part of the city. Mark said: “The visitor experience is key and this also includes how Londoners enjoy the experience. We have got to try and push as many people to enjoy the city experience as possible.
London taxis are world number one LONDON’S taxis have been voted the best in the world for the second year running, according to a poll of international travellers conducted by Hotels.com. A third of the travellers surveyed said that London’s black cabs were the best and despite being named the most expensive city for cabs, London’s taxi drivers pulled in the most
votes for a number of different categories including friendliness of drivers, quality of driving and knowledge of area. Director of communications at Hotels.com Alison Couper said: “It’s great to hear that London has won the best taxi vote for the second year running. “The journey to their hotel is often a traveller’s first experience of the destination
they are visiting and so a friendly, knowledgeable taxi driver can help form a positive first impression. With the weak pound, falling hotel prices and now this award, London is becoming an increasingly attractive and affordable destination for visitors.” Other cities in the top 10 included New York, Berlin and Madrid.
‘Venus and Mars Hidden places open unite’ at hotel for special weekend A HOTEL in central London has launched a new campaign to appeal to couples searching for the perfect city break. The Park Plaza Sherlock Holmes London is highlighting the range of attractions available nearby for both men and women to enjoy and the fact they can come together at the hotel at the end of their day. Events in the capital include the Selfridges summer sale and Take That at Wembley Stadium for the girls and the World Twenty20 Cricket Championships and The Ashes at Lord’s for the boys. General manager Michelle Wells said: “Men and women may live on different metaphorical planets but in our deluxe hotel, Venus and Mars unite.”
VISITORS to London have been given the chance to explore some of the capital’s hidden green spaces. Open Garden Squares Weekend saw some usually hidden places opened up to members of the public with those on show
including Lincoln’s Inn gardens, Lambeth Palace and Bedford Square. Those buying tickets from the Britain and London Visitor Centre also had the chance of winning a Fortnum and Mason hamper to enjoy in a picnic hotspot of their choice.
Capitalising on capital events A HOTEL group is using the capital’s festivals and events programme as a way of attracting new visitors to its London hotels over the August Bank Holiday weekend. Park Plaza hotels is highlighting
the range of events taking place over that weekend and how easy they are to get to from one of its hotels. Events featured include Get Loaded in the Park and the Notting Hill Carnival.
DESTINATIONNEWS
HOMADs look for cheap holidays
One of the pubs featured on the Inn England website
The inn places to be ... By Christina Eccles THE importance of the traditional English pub is being highlighted in a new campaign launched by VisitEngland. Inn England celebrates pubs and acknowledges their importance in attracting domestic and international visitors. The campaign includes a new website dedicated to the best of the nation’s pubs, inns and freehouses and it is hoped it will help pubs to diversify and become an integral part of the short break experience in England. VisitEngland’s head of marketing Amanda Smyth said: “Pubs and inns provide more than food and drink. Pubs are a key part of England’s brand, our history and way of life. They are often the
cornerstone of a local community and a great way to discover more about a destination, be it the produce on the menu, the history of the people and surroundings, or the great walks and activities in the area.” Inn England will be a one-stopshop for day-trippers, holiday makers, or those looking for an afternoon out and pubs listed on the website will be searchable by categories such as family friendly, historical, stunning views and best for food. The campaign has been developed in partnership with The Publican magazine and its editor Caroline Nodder added: “Inn England will remind people of the unique place that the English pub holds in our history and our culture. Pubs are the beating
hearts of our country and there has never been a better time to showcase how amazing and diverse our pubs really are and to encourage more people to visit them and be proud of them.” The Inn England website is also an interactive forum where the public can add their favourite pub to the list and tell people why they like it. Amanda added: “Remember Inn England is not just about the venues themselves – pubs and inns provide a starting point for great activities in the area – country walks, amazing view points, nearby attractions, markets, historic villages and seaside towns. “Search for a pub or inn and build a day trip or holiday around it.”
HOLIDAYING with parents is becoming more popular as young people try to save money in the recession, according to new research. The new breed of holidaymakers – dubbed HOMADs because they holiday on mum and dad – are turning to their parents for a cheap break – with more than half of those in their twenties considering a trip with parents and 14 per cent already having something booked. And 30 per cent admit it’s because they know their parents will pick up the tab. Courtney Wylie, of HolidayRentals.co.uk, which carried out the study said: “As young people suffer in the credit crunch, more 20-somethings than ever are choosing to go on holiday with their folks. “Holiday costs can soon add up, but children – of all ages – shouldn’t be embarrassed by turning to their parents for financial help. “Going away as a larger group can really help to keep the costs down and holidaying with your parents can even help you recreate the fun trips you had as a child.”
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DESTINATIONBLACKPOOL
Blackpool is going through a period of change designed to boost tourism numbers and give residents something to be proud of. Christina Eccles found out how this popular coastal town is keeping loyal fans happy and attracting a new generation of visitors.
Above: the illuminations are still one of Blackpool’s most popular attractions. And, right, out2dance is one of Blackpool’s newest festivals.
Old favourite starts to bring in new visitors ... THE town’s regeneration is designed to build on its rich heritage as a well loved holiday destination and also bring in new attractions to encourage those who may not have thought of visiting Blackpool. As part of this, major events are being planned to give people another reason to visit. Traditional favourites such as the illuminations – which are still a massive tourism draw – sit alongside newer events such as the out2dance and Showzam! festivals. There is also a new major events programme in place – funded by the Northwest Regional Development Agency – which aims
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Blackpool Zoo is celebrating its latest arrivals – the first lion cubs in 25 years. The three female cubs were born to mother Gillian in April and are now on view to the public. Blackpool Zoo marketing and PR coordinator Jude Rothwell said: “We are absolutely delighted to have three wonderful lion cubs here at Blackpool Zoo. It is the first time in 25 years that we have had lion cubs so it is very exciting for the zoo. “Gillian is a brilliant mother and is looking after her cubs and keeping them out of mischief. The cubs are very cute and really fun loving and playful.”
to sustain events throughout the regeneration process. Visit Blackpool’s events development manager Claire Turner told Destination UK that the programme is working successfully to attract visitors and is also helping the town to gain a positive image as a place to visit. Claire said: “Perceptions are very much changing and we are starting to bring in new audiences. “People are starting to rediscover the Blackpool that has been a bit forgotten. “There is a real excitement about events in Blackpool and a sense of working together. There is an anticipation for the works to
be finished and we are continuing to build on our programme and look at new events.” One of Blackpool’s most successful events is the Showzam! festival which has run for the last two years – with a programme including a carnival ball at Blackpool Tower Ballroom and a festival parade. The festival takes place in February and according to Claire has proved a successful way of drawing in visitors outside of the traditional summer season. The event has grown massively this year with a 150 per cent increase in visitors, a 50 per cent increase in overnight stays and a 200 per cent increase in resident
engagement. Claire added: “There has never been anything done in February half term but if you can develop something people will enjoy then they will come – we have proved that in October with the illuminations. “October half term is massive and there has been a clear uplift in February half term. “Events are starting to have a real impact across the year and are giving people other reasons to come to Blackpool. “There is the potential to extend the season and that is why we chose to call our major events programme 365.”
Cop for a warm welcome TOURISM bosses in Blackpool are ensuring visitors get the best experience possible by sending local workers on customer service training courses. The Welcome to Blackpool training course, delivered by Lancashire and Blackpool Tourist Board in partnership with Blackpool Council, aims to help ensure the town’s visitors have the best experience of their stay. About 3000 people are set to complete the course over the next two years from organisations including Northern Rail, Blackpool Hilton, Sandcastle Waterpark and Blackpool International Airport. Chief executive of Lancashire and Blackpool Tourist Board Mike Wilkinson said: “Acquiring good customer service skills is key to the successful revival of our resorts, as increasingly discerning and demanding customers look closer to home for their annual holiday or short break. Great customer care will distinguish one resort from the next and this pioneering programme
Lancashire Police officers are leading the drive to improve visitors’ experiences of the town through the Welcome to Blackpool training course. is equipping local people with the knowledge and experience to take full advantage of the rise in ‘staycations’, helping maintain Blackpool’s reputation as the UK’s most popular seaside destination.”
DESTINATIONCENTRESTAGE
‘New’ Fagin set to step in THE new production of Cameron Mackintosh’s Oliver! at the Theatre Royal Drury Lane is now more spectacular than ever before – including Rowan Atkinson’s show-stopping performance as Fagin until July 18. Award-winning actor and comedian Omid Djalili will star as Fagin from July 20, along with Jodie Prenger as Nancy and Burn Gorman as Bill Sikes. Omid is probably best known as one of Britain’s funniest stand up comedians with many sell-out UK and international tours as well as critically acclaimed seasons at the Edinburgh Festival. He was most recently seen in his own show for BBC1, The Omid Djalili Show, which he both wrote and starred in. He has also appeared in numerous films including The Mummy, Gladiator and Pirates of the Caribbean III. Cameron Mackintosh said: “Oliver! has been a success beyond my wildest dreams and I’m thrilled that Rowan Atkinson has had such a tremendous triumph in a role I always thought he was born to play. “The only way to follow such a unique performance is with a talent just as unique yet entirely
Oliver! is now more spectacular than ever. different. No one could fulfil this criteria better than Omid Djalili. Omid started his career as an actor but was soon to become a major television star and one of the funniest comic actors and writers in Britain who regularly plays unforgettable cameos in movies. It is his ability to inhabit his characters with such comic energy and wily cunning that will make his Fagin his own. Undoubtedly the first Iranian ever to portray Dicken’s legendary Jewish creation we all look
forward to him becoming part of the family this summer.” The production opened at the Theatre Royal Drury Lane on January 14 2009 to rave reviews and is the biggest selling West End show of all time, with recordbreaking advance sales. Featuring a cast and orchestra of over one hundred, the sensational score is full of Lionel Bart’s irresistible songs including Food Glorious Food, Consider Yourself, You've Got to Pick-a-Pocket or Two, I'd Do Anything, Oom Pah
Actress Whoopi Goldberg has been in London to promote the opening of Sister Act in the West End. Encore Tickets managing director John Wales met with Whoopi before the show opened last month at the London Palladium. She said: “If you are fortunate enough to be a part of something wonderful I feel it's important to pass the baton. The best way for me to be a part of this new incarnation of Sister Act is to make sure everyone knows it's happening. The stage version of the show is fresh and new and I'm beyond thrilled to be part of it.”
Oliver! can consider itself top-selling show SHORT break specialist, Superbreak has announced that Oliver! continues to be its top-selling London theatre break. During April and May last year the show took the top spot for prebookings and 12 months on it continues to be a huge seller, even for dates after Rowan Atkinson has left the show. The operator also reports that Jersey Boys has also grown in popularity and has moved up to take second place from fourth last year. The show had a quieter start but it would appear word of mouth has spread demand. The league tables are as follows for Superbreak’s top selling shows through agents:
APRIL/MAY 08 1. 2. 3. 4. 5.
Oliver! Dirty Dancing Joseph Jersey Boys Hairspray
APRIL/MAY 09 1. 2. 3. 4. 12 5.
Oliver! Jersey Boys Dirty Dancing Billy Elliott Sister Act
Pah, As Long As He Needs Me and many more. Rupert Goold (Best Director, 2008 Olivier Awards), has restaged Sam Mendes’ acclaimed production and along with Tony award winning director and choreographer Matthew Bourne, uses every inch of London’s greatest musical stage with even more sensational sets by Anthony Ward. Book your tickets now so that you won’t have to pick a pocket or two to get in!
Ian Mounser Sales director at Superbreak Ian Mounser said: “It is clear that Oliver continues to be the top choice. The tables show that Billy Elliott and Dirty Dancing clearly have lasting appeal whilst We Will Rock You, in its sixth year, has perhaps peaked. New comer, Sister Act has already made the top five, taking fourth place and the show is really starting to build momentum. Overall bookings of London theatre inclusive breaks over the last two months are up 27 per cent and it looks like agents have a good summer and autumn ahead of them to drive sales.”
Most searches for Dirty Dancing DIRTY Dancing is the UK’s number one stage show, according to ticket comparison website SeatChoice.com. In the last three months there have consistently been more searches for Dirty Dancing tickets via the website than for any other show in the UK. The production, based on the cult film starring Patrick Swayze and Jennifer Grey, will be three years old in September but is still playing
to packed houses. Founder of SeatChoice.com Robert Iles said: “Dirty Dancing continues to be phenomenally successful and was consistently our most searched for show of the last three months. It may be three years old but that doesn’t mean it’s always easy to find tickets. If you want to find seats to Dirty Dancing you’ll still need to shop around as some of the ticket agents will sell out.”
DESTINATIONCENTRESTAGE
West End star Jason Donovan was on hand to celebrate Applause’s new group rates for smash hit musical Priscilla Queen of the Desert. Top price tickets will be available for the show for £29.50 per person for groups of 12 or more. Picture shows Jason with Applause's Adam Stott-Everett.
American TV host Jerry Springer has joined the cast of hit musical Chicago – playing lawyer Billy Flynn. As part of his stay in the UK he visited Encore Tickets’ West End head office to encourage managing director John Wales to keep the sales up for his debut on the British stage.
Curtain rises on summer plans OPEN air theatre Kilworth House has unveiled its plans for the summer season – which include performances of the classic Gershwin musical Crazy for You. The theatre is the first privately owned theatre to be built in the grounds of a hotel and following two successful seasons, ticket sales are also strong for this year. Theatre owner and producer Celia Mackay said: “The theatre is the fulfilment of a lifelong ambition and we
feel sure that it will become a permanent fixture for lovers of musical theatre and those looking for a magical night out on a beautiful summer’s evening.” Kilworth House Theatre will also present a number of one night performances from visiting artists during its Live at Kilworth season including Elkie Brooks, Aled Jones, Ken Dodd and 10cc.
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DESTINATIONNEWS
Repeal will bring job losses By Kurt Janson, Tourism Alliance HIDDEN away in this year’s budget announcement was a short statement that, due to their non compliance with EU legislation, the tax rules for operating Furnished Holiday Lettings would be repealed from 2010. These rules allow owners of selfcatering cottages in the UK, as long as they satisfy certain tests, to be treated as trading businesses for tax purposes. Repealing the FHL rules would mean that, among other things, capital allowances would not be available and that losses from FHLs would not be able to be set against other income. This ability to offset the costs of self-catering businesses against other income is particularly important because many self-catering operations generate insufficient revenue to support fulltime employment, necessitating owners to maintain other jobs. Nevertheless, the Treasury view is that repealing the rules is merely a minor change required to
comply with EU legislation and that the impact on self-catering businesses will be minor – a mere £20m spread among 60,000 businesses. Unfortunately, the Treasury analysis significantly underestimates the size of the selfcatering industry, the impact that the changes will have on the profitability of these businesses and on the UK’s rural and seaside economies. A recent analysis by the Tourism Alliance indicates that just the “holiday cottage” component of the self-catering sector comprises over 40,000 businesses and generates revenues of £1.8bn per annum, over 70 per cent of which is spent in rural and seaside locations. In particular, over 30 per cent of this expenditure (£574m) is in the South West, while Scotland, Wales and the North West are also regions of high expenditure. This very high level of expenditure supports a large number of jobs – over 40,000 in total. Over 60 per cent of these jobs are in local attractions the people staying in self-catering
accommodation use while they are in the area. An analysis of the accounts of over 200 self-catering businesses indicates over 70 per cent of the revenue gained by these businesses is spent on local tradespeople, cleaners and shops selling furnishings for holiday cottages. Also, most of the owners of self-catering properties live within five miles of the property. Most are operated by local people, employ local people and provide considerable benefits for other local businesses. The Tourism Alliance work estimates if just 10 per cent of the operators of holiday cottages decided that it was no longer viable to run their business and exited the market, there would be a drop in tourism expenditure in rural and seaside areas of almost £110m per annum and a loss of over 2,400 jobs. When the impact on holiday parks is included, the potential overall impact is a reduction of over £200m in tourism spend and the loss of over 4,500 jobs in rural and seaside economies – substantially greater than the
Kurt Janson Treasury estimate of a £20m impact. And this comes at a time when the Government needs to be doing all it can to protect and maintain jobs. There is time to find a solution that complies with EU law without causing job losses in the UK. This is provided, of course, that the Treasury listens to the industry and agrees that it needs to undertake a consultation on proposals.
‘Staycation’ is becoming chic Mobility By Ken Robinson 2009 is proving a surprising, and perhaps trend-changing year for domestic tourism. The background is the economic turmoil and the low value of the pound against the currencies of favourite overseas destinations, especially in euroland. This has reduced demand for what used to be “low cost airlines”, which have therefore cut frequency and cut some destinations altogether. The cost of taking luggage is now often more expensive on some airlines than the cost of the seat. The imposition and rising costs of Air Passenger Duty, and the massive rises in the cost of aviation fuel, mean “cheap” flights are disappearing. Airport parking charges are so high that leaving a car for two weeks at a UK airport could cost more than the holiday. Overseas tour operators reacted quickly to lower demand and cut capacity, so much of what they have is being sold at higher prices. Holidaying abroad is suddenly unaffordable, or at best much more expensive. The biggest hurdle for the UK tourism industry to overcome has been Brits taking what Britain has to offer for granted. If you live here, it is all too familiar – the language, the food, the culture – how can it be exciting to holiday here? The dinner party or chattingwith-your-mates tests were the crunch: you couldn’t boast about holidaying at home, could you? Well, in 2009 more than any other year, Brits are finding that you can boast about it. Suddenly the
Ken Robinson “staycation” is becoming chic. All those mould-breaking images of exploring England are actually true. There is a lot to discover. Family holidays here are much less hassle than hauling the young kids abroad. Camping is fun. I noticed the most unexpected change in attitude at Easter when, with many more people staying here for the holidays, the weather turned foul. Windswept countryside and rain-sodden campsites provided the backdrop for TV reporters and journalists to check up on just how “predictably depressing” the circumstances were. But instead of
complaining, all that I saw and read was people saying what fun it was – yes, it was raining, but there is lots to do – anyway, it rains abroad, at least here we can go home early if we want to. The Blighty spirit was reborn. Happiness is a state of mind, not a commodity that is guaranteed in package deals. When you know you are getting better value for money than you would be elsewhere (abroad), the mind-set changes. The Labour government gets a lot of stick for not understanding or meeting the needs of the tourism industry, but there is one massive change for which they can certainly take the credit. Against the wishes of the industry they abolished the national Board for England, the ETC, having stopped its marketing activities under the predecessor ETB. For a while after the Millennium, there was no national marketing activity. But then around 2003 they gave VisitBritain the marketing remit for England, and there was a complete re-think, a new start, and the radical new imagery associated with English tourism emerged. The results have been dramatic. Now every week national media feature holidays in the regions, they seek new and exciting holiday experiences to promote to their readers and viewers. Prompted by the economy, millions of Brits are re-discovering their wonderful land. Holiday happiness is a fragile commodity. We mustn’t disappoint them.
I Ken Robinson is the ThinkTank chairman of the Tourism Society
standard launched A NEW mobility standard has been launched by VisitEngland to help tourism businesses make themselves more accessible to customers. The standard encourages businesses to take small steps to increase their appeal to older and less mobile customers and is a simplified and rejuvenated version of the entry-level mobility standard of the National Accessible Scheme (M1). Accessibility project manager Ross Calladine said: “Operators often don’t realise that there are small changes that they can easily make to ensure they will achieve the standard, even accommodation with steps to the front door and no ground floor bedrooms can be eligible. “Many operators meet much of the criteria already. Only one bedroom and bathroom needs to meet the standard, for example, doors need to be easy to open, and rooms clutter free – it’s really not that complicated.” Businesses achieving ‘One step ahead’ can use the scheme logo and are included on enjoyengland.com, visitbritain.com and tourismforall.org.uk as accessible accommodation. 15
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The National Trust for Scotland has launched a special package for groups wishing to explore two of Edinburgh’s historic attractions. The package includes a visit to Gladstone’s Land on Edinburgh’s famous Royal Mile and the Georgian House attraction – the only authentically furnished New Town house in Edinburgh. The trip will end with a visit to No. 28 Coffee House in Charlotte Square where guests will be treated by waitress service to a traditional cream tea.
Drop Ride to Doom FEEL the adrenaline pump and your heart pound as Edinburgh Dungeon unveils the city’s first ever drop ride - Extremis: Drop Ride to Doom Based on the ghastly historic hangings that took place at Edinburgh’s Grassmarket during the 17th and 18th centuries, the three story ride will plunge visitors into oblivion within a second flat – in pitch darkness. The investment sees the Edinburgh landmark cement its place as one of the most ambitious tourist attractions in the Scottish capital and a great addition to any city break or group touring programme. Discounted rates are available for groups of 10+ along with the added benefits of priority entrance, a free place and free familiarisation visit for the group leader.
‘The most beautiful festival in the world’ ONE of Scotland’s biggest and most popular festivals took advantage of its attractive Highland location by marketing the event as the most beautiful festival in the world. RockNess took place on the banks of Loch Ness and attracted festivalgoers from all over Europe to watch bands including Basement Jaxx and The Prodigy.
The event also made the most of its Scottish connections by including a highland fayre where visitors could sample traditional Lochfyne foods and activities such as cabre tossing and dancing. The festival is now in its fourth year and this year, for the first time, organisers extended the entertainment on the main stage across three days.
Stepping back in time STEP back in time, more than 2000 years and meet the people who made Scotland what it is today. Battles, living history, hands-on experiences, medieval markets and much more can be found at Scotland’s Festival of History. Featuring hundreds of specialists from across Europe, this is a unique not to be missed experience, set in the medieval town where William Wallace began the ‘Braveheart’ story. Covering the Romans to WW2, there is something for all ages – from cannons, siege engine and historic crafts, to period music, jesters and dancers. 16
Contact: 07963 128365, scotlandsfestivalofhistory@hotmail.co.uk
DESTINATIONSCOTLAND
Heritage guide is launched A NEW heritage guide has been launched to attract thousands of visitors to the River Clyde. The Clyde Waterfront Partnership has developed the guide which outlines areas to explore along a 13-mile stretch of the Clyde from Glasgow Green to Dumbarton. 25,000 copies of the guide will be printed and distributed across Scotland to other visitor attractions and tourist information centres. An outdoor advertising campaign to promote it will also run featuring posters at main rail stations, on board commuter trains and bus sides.
Garden trail VISITSCOTLAND has launched its first-ever kitchen garden trail in order to meet an increasing demand for seasonal and local produce. The trail allows visitors to find and stay in establishments that serve up produce direct from their own gardens for the ultimate in low food miles. Twenty establishments and eateries make up the trail, which is available on the VisitScotland website and forms part of the Perfect Day campaign.
Last year’s awards’ ceremony
Last-minute surge in entries for Scottish Thistle awards THE entry deadline for the VisitScotland Scottish Thistle Awards has now passed – with organisers reporting a last-minute surge in entries. According to VisitScotland. every category has shown strong competition – particularly new category Extra Mile, which replaced Customer Care and resulted in a 25 per cent increase in entries. The Taste of Scotland award also saw an increase in entries, highlighting quality food produce in the country. About 34 Scottish tourism experts
will be judging the 214 entries, with each of the 10 categories having its own judging panel that will decide the shortlist, announced in August. VisitScotland chief executive Philip Riddle said: “The Scottish Thistle Awards are firmly established as the benchmark of excellence and innovation across Scottish tourism and provide the perfect platform for tourism businesses throughout Scotland to showcase the quality of products and services they provide to the visitor. “The current economic climate poses a number of challenges but
with these challenges come opportunities for Scottish tourism businesses. The ongoing commitment from our industry to provide a quality and memorable experience stands Scotland in an excellent position to drive tourism on and I look forward to seeing the usual high number of quality entries from businesses around the country.” The overall winners will be announced at an awards ceremony and gala dinner at the Edinburgh International Conference Centre in October.
Something for everyone
A hotel steeped in history
A WARM welcome awaits you at the Museum of Scottish Lighthouses. In the company of our friendly guides, climb the 72 steps to the top of the original lighthouse. Discover for yourselves the skill, dedication, science and romance of Scotland’s lighthouses. In the museum, marvel at the engineering genius of the Stevenson family and explore our unique collection of lighthouse artefacts from the gorgeous lenses themselves to the uniforms worn by the keepers. There is something to interest everyone. After your visit relax in our sea view café. The museum is open all year, seven days a week. Pre-booking for groups is essential.
RESTING on the banks of the River Tay in the heart of Highland Perthshire, Kenmore Hotel dates back to 1572, and is steeped in history. The hotel offers a warm welcome, friendly service and relaxing atmosphere in stunning surroundings. Kenmore is the ideal base for groups and individuals, with a central location and a wide selection of local attractions and activities on its doorstep.
Contact: Tel: 01346 511022, email info@lighthousemuseum.org.uk
Contact: Kirsty Gowans, sales and marketing manager t. +44 (0) 1887 830205 e. kirsty@kenmorehotel.com
Quality cashmere in Elgin JOHNSTONS is synonymous with the finest quality cashmere in the world. Visit our flagship mill in Elgin, the only mill in Scotland to transform raw fibre to finished product. Join our tour guides and watch for yourself as the cashmere is dyed, teased, carded, spun and handfinished by the latest generation of local craftsmen. Visit our five star cashmere heritage centre, ladieswear, menswear, children’s department and food hall. Enjoy the courtyard, our home and gift shop and our garden nursery. Complete your visit with Scottish home baking, freshly ground coffee, speciality teas or a light meal in our bright and airy coffee shop. Open seven days. 18
Contact: Telephone: 0044(0)1343 554099 www.johnstonscashmere.com
DESTINATIONSCOTLAND
With Scotland’s year of Homecoming going strong and a continued investment in new campaigns and ideas, Visit Scotland is hoping for a successful year. Christina Eccles caught up with chief executive Philip Riddle to find out his thoughts and predictions for tourism in Scotland.
The Edinburgh Tattoo is one of the Homecoming Events
Weak pound encouraging for Scottish tourism ACCORDING to Philip although there are worries over the recession, there is still much to be positive about in the Scottish tourism industry. The Homecoming celebrations are going well and Philip claims that now may be the perfect time to attract new visitors to Scotland and an opportunity to reconnect with domestic tourists who may be swapping their holiday abroad for one in the UK. He said: “Tourism is better placed than many industries in terms of current performance and potential. It would be naive to expect that we would get away without a slight downturn but there are definite bright spots. “The weakness of the pound is encouraging for domestic tourism.
Most of Scotland’s tourism is domestic so there is a great opportunity to win back custom from people who have got in the habit of going overseas and to win back the hearts and minds of people within Britain to value the variety of a holiday in Scotland.” However, Philip revealed one area which is experiencing a downturn is the corporate tourism market as businesses are cutting back on their spending. He added: “We have got to take up a back to business as usual approach. Quite a lot of the corporate downturn is because companies are afraid to be seen as having events, meetings or conferences but this is bad for business. “It is essential to travel to meet customers and suppliers and the
sooner we get back to a more normal level the better.” To attract as many visitors as possible, Visit Scotland is concentrating heavily on its marketing. According to Philip one reason why this is working successfully is that instead of mass marketing to the general population, it is researching what potential visitors are interested in and targeting them that way. “The real strength is the variety of Scotland. People come for a variety of reasons. The culture and heritage but also because they like the Scottish way of life. It’s the total package. “We have an increasingly sophisticated segmentation approach and are researching what people want. We are moving away
from general promotion to be more specific. We can send messages to people around their needs. “I think we are coming through the year pretty well. The economy has raised the ante for tourism and has reinforced that tourism is an important sector for the economy – there is the potential there to grow. We need to go through recovery to grow and I believe that will be done pretty quickly. Central to that is investment. We have developed a national investment plan to help the industry to get that growth. “Against the world environment I am very pleased. I think the industry is doing a great job of coping and in some sectors doing particularly well. There is a big opportunity for people to get more interested in British holidays.”
High-profile events draw tourists to Scotland PHILIP also revealed how events play a role in attracting tourists to Scotland and how the Homecoming celebrations are a part in this. A range of events are taking place up and down the country in 2009 to encourage people with Scottish ancestry or those who love Scotland to come home and enjoy what the country has to offer. Scotland has also been successful in attracting major events including the MOBO Awards which take place in Glasgow in September – the first time the event has been held outside of London – and the Glasgow Commonwealth Games in 2014. Philip told Destination UK that part of Scotland’s success in this area is that the events programme has been carefully thought out to ensure there is something to suit everyone and give people a reason to visit the country. He said: “Coming up we have the Commonwealth Games and the Ryder Cup and are continually looking at major things on the horizon to bring them in. We also
have homegrown events like the Edinburgh Tattoo and International Festival – it is about having that mix. We have always considered events to be important but Homecoming has reinforced how important they are. For repeat visitors it gives them a reason to come back.” Philip also said that by bringing some of Scotland’s biggest and most established events – such as T in the Park – and its smaller, less well known events under one umbrella it has helped to publicise what Scotland has to offer to visitors. He added: “We have events across the country and have tried to spread them out throughout the year – you don’t want all your events at one time. The big message with Homecoming is there is always something to do, particularly for UK visitors. It has helped to publicise what’s going on and made visitors much more aware. The events so far which are not one off’s have had higher attendances than in the past.”
Eilean Donan Castle is a popular attraction for tourists from all over the world.
Conversion challenge SCOTLAND has a positive reputation all over the world but the challenge is converting this into actual visits, according to Philip. He added: “Around the world, most people have positive associations. Our challenge is turning these positive associations into a real reason to visit. “Our biggest overseas market is the United States. That market is a little quiet now although the
dollar is reasonably strong but it will come back around. ‘We are hoping and expecting good visitor numbers from Western Europe – Germany, France, Spain and Sweden are all good markets for us as well. “We are thinking about the Middle East, India and China longer term. We are seeing a growth but it will take a while. In 20 years’ time they will be the dominant markets.” 19
DESTINATIONN0RTH EAST
The West End of the North East AS the region’s flagship theatre, Sunderland Empire is The West End of the North East, showcasing the very best touring productions in the UK, offering audiences a choice of the biggest stars and most prestigious shows, making for a sparkling day or night out. Guaranteeing an exciting programme of events at the North East’s premier entertainment venue, Sunderland Empire stages season after season of record breaking smash hits, from top West End musicals, to classical ballet, cuttingedge comedy and music concerts to fun family shows, providing all the dazzling entertainment you could ever wish for. Get it together with a group of 10+ and you will receive generous savings per ticket, confirmation invoices to help you keep track, up to eight weeks to pay and all this without a deposit. What’s more for only £10 per person you can also enjoy a private bar, drinks on arrival and during the interval, house programmes, cloakroom facilities and a hostess service. The groups sales service is completely free, all you need to do is pick a show, pick up the phone and get booking.
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DIY travel booklet idea for North East visitors By Christina Eccles VISITORS to the North East are now able to design their own bespoke travel booklet after a decision to scrap the traditional printed brochure. After noticing that increasing numbers of holidaymakers were looking online for travel information, One North East has decided that this will be the last year it will print a brochure. Instead, visitors to the website will be able to look through a number of options before deciding what they want from their break and requesting the relevant information to plan a trip to the North East. Head of marketing Tania Robinson said: “We have totally revamped the website and have a lot of activity on there. “The online presence makes a huge difference – it is the main response mechanism. “This will be the last year we are printing the regional holiday guide as more people are looking for online ideas.
“People have a wide variety of interests and so this allows them to print their own online brochure.” The website also has an activity generator which produces three possible days out at random – allowing people to consider exploring somewhere in the region which they maybe would not have thought of. Other marketing initiatives the team are working on include TV advertising and leafleting in the national press – with One North East hoping to build on the success of last year when the region had the highest rate of growth in the UK in terms of visitor numbers outside London. Tania added: “We are looking to capitalise on that with more people holidaying in the UK and are putting in place some strong marketing. “We are currently planning for our Autumn campaign, which is a big time for short breaks. “We know people are looking for really good value for money so it will be driven around special deals such as three nights for two.”
New restaurant for King’s Arms SITUATED within the town’s medieval walls in the heart of Berwick just minutes walk from the quayside, The King’s Arms has now opened a new restaurant ideal for the tour and travel market. The Old Stables, leading to the walled garden, has a capacity for 100 diners offering a complete range of menus including morning coffees, lunches, afternoon teas, high teas and evening meals. With 28 ensuite bedrooms sleeping a maximum of 52 passengers, the 18th century King’s Arms Hotel is perfectly placed for easy access to the Guildhall, Regimental Museum and Barracks, Burrell Art Collection and riverside walks.
Tel: 01289 307454 Email: enquiries@kingarms-hotel.com
The opening ceremony
£15m bridge changes face of Stockton A LANDMARK construction set to change the face of Stockton-on-Tees was unveiled with a spectacular launch party. The £15 million Infinity Bridge spans the River Tees and links a multi million pound waterfront development with the Teesdale area and Durham University Queen’s campus. The footbridge has two symmetrical flowing arches spanning a total of 180 metres and, at its highest point, stands 40
metres above the river. When reflected in the water, it forms the mathematical symbol ‘infinity’. Tees Valley regeneration director, Neil Kenley, said: “The Infinity Bridge is simply magnificent. It is a significant milestone in the development and growth of Tees Valley.” The bridge opened with illumination and entertainments, and an audience of approximately 20,000.
Bringing the wetlands to life TAKE a trip to WWT Washington Wetland Centre, where the wonders of wetland birds and their habitats are brought vividly to life. Open 364 days, visitors of all ages can enjoy stunning scenery, special events and nose-to-beak encounters with some of the world's rarest and most dramatic waterbirds. Every season brings new life and in spring, bluebells bloom in Spring Gill Wood, as young Hawaiian geese hatch and wild lapwing breed on Wader Meadow. See the largest nesting colony of grey herons in the region at Wader Lake.
More babies abound in the hazy days of summer, when the insect ponds hum with life and butterflies bask in the peaceful wildflower meadows. Watch wading chicks and common tern playing on the shoreline or handle cute ducklings in our nursery tours (May-July). Bats mate and jays hurriedly bury acorns as autumn creeps in. Migrating waders stop for fuel on Wader Lake, while other birds go into breeding plumage – changing colour with the leaves. In winter, hundreds of curlew fly n at dusk to roost alongside redshank. Find bullfinches and great-spotted woodpeckers perching on frosty branches in Hawthorn Wood. Waterside Café serves up freshly made food every day; plus there are akeside hides, a bird feeding station, sustainable garden, picnic areas, playground and WWT gift shop. Excellent access and free wheelchair hire i l di l i b i )
Northumberland National Park NORTHUMBERLAND National Park stretches along the border with Scotland and is England’s most tranquil and least populated corner, although the cities of Edinburgh and Newcastle are just over an hour away. 400 square miles of crystal clear air, wide horizons, scented heather moorlands and hidden wooded valleys with musical streams make this protected landscape a joy for those who love nature, walking, horse riding and relaxing. Friendly and comfortable farmhouse or B&B accommodation provide a perfect base to explore breathtaking views from the Cheviot Hills, Hadrian’s Wall Roman World Heritage Site and the natural sandy beaches of the Northumberland Coast.
Contact: Telephone: +44 (0)1434 344396 Email: tic.oncebrewed@nnpa.org.uk
DESTINATIONNORTH EAST
Howick Hall has so much to offer HOWICK Hall gardens and arboretum – beautiful gardens, woodland walks, a prime minister and a famous cup of tea. ‘Snowdrops Walks’, a host of golden daffodils, spectacular woodland garden, beautiful borders and terraces, unusual planting in the bog garden, and brilliant autumn colour. In addition, the arboretum covers about 65 acres of woodland walks, where you can take on the Family Explorer Challenge. 'Earl Grey Tea House' offers light lunches and teas - Howick was the home of the 2nd Earl Grey for whom the famous tea was blended and he was also the prime minister whose monument stands in Grey Street in Newcastle.
A mini invasion by a group of Roman soldiers took shoppers in Newcastle by surprise when they appeared in the city centre. The event marked a weekend of Living Frontier events which brought 2,000 years of history to life along Hadrian’s Wall. The Living Frontier featured more than 500 re-enactors and included a march through Carlisle by soldiers from three eras and the first full Roman sentry to be stationed on the Wall for more than 1600 years. The event came after a new report revealed a modern version of Hadrian's Wall would cost £400m and take 1,500 workers more than two and a half years to build.
City makes bid to net World Cup NEWCASTLEGATESHEAD has applied to be a host city in The Football Association’s bid to host the FIFA World Cup in 2018 or 2022. The application is a partnership between Newcastle City Council, Gateshead Council and Newcastle United Football Club and if successful would see NewcastleGateshead beamed across the world to an estimated TV audience of 24million viewers.
Leader of Newcastle city council Coun John Shipley said: “NewcastleGateshead will be an ideal location for the FIFA World Cup to hold its initial group stages. An event of this scale would have a major positive economic impact on the ‘twin cities’ not only in the lead up to and during the event but for years to come.” The process will continue until November when selected cities and venues will be announced.
Bamburgh Castle – home to the Kings of Northumbria. WELCOME to the Royal Seat of the Kings of Northumbria and the Armstrong family home since 1894. These formidable stone walls have witnessed dark tales of royal rebellion, bloody battles, spellbinding legends and millionaire benefactors. Experience the sights, stories and atmosphere of over two thousand years of exhilarating history. The castle has fourteen public rooms and over 2000 artefacts, including arms and armour, porcelain, furniture and artwork. The ‘centre piece’ of castle is The Kings Hall, a spectacular example of Victorian architecture. The Armstrong and Aviation Artefacts Museum houses a variety of artefacts and memorabilia spanning both World Wars as well as others relating to Lord Armstrong’s ship building empire on the Tyne. Each summer sees the Bamburgh Research Project carrying out live archaeology on the country’s most important Anglo-Saxon excavation. Each year sees new exciting finds helping us to tell the story of castle’s exciting past. You can even have a go yourself in the test pit. The summer sees a programme of re-enactments and concerts, with living history and sell out concerts. Only four miles from the A1 the castle has a cafeteria and the newly refurbished gift shop prides itself on supplying many locally made gifts and souvenirs.
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