Issue 26 January/February 2009 £2.75
Pound prompts rise in visitors
Tourists may force change in charging By Nicola Hyde TOURISM businesses could soon have to overhaul the way they charge for holidays in order to attract cash-conscious travellers. Studies have revealed that potential tourists are making the most of a squeezed market – and expect many operators to give them something for nothing. According to the Global Trends Report, in association with Euromonitor International, clients will be naming their own price or expecting services for free. Fiona Jeffery, chairman of World Travel Market, said: “As economic activity is likely to slow until 2010, innovative means of saving money will become more attractive. “However, free or bargain price offers that receive a positive reaction hopefully spark clients to return and make profitable product buys. "These new pricing models making waves include 'pay what you want,' auctions and 'core free goods.' “They often pose a threat to competitors, but also give brands the chance to engage with consumers
and build loyalty. “Profitability remains the most important underlying factor – protecting revenues in uncertain economic times.” Fiona said that free city tours are geared to generate business for the paid ones and there can be nearly 50 per cent referral rates. Innovative marketing and pricing changes already hitting the UK market include: A network of 320 hotels where accommodation is free, but guests are required to pay for breakfast and dinner. A super saver scheme started in the United States which lets hotels invite tourists to ‘name their own price’ via blind auctions. Social networking sites such as couchsurfing.com showcases the ‘no-cost, full-service’ offer and predominately appeals to single under 30s( 75 per cent) and almost 50 per cent of below 25s. The report predicts that travel networking websites and activities are expected to grow steadily over the next five years and should become a major trend for the industry.
Actor Sean Connery has done the voiceover for a film which aims to encourage more golf tourism to Scotland. The Scotland: Home of Golf movie premiered at the Ryder Cup in Kentucky and promotes the country’s position as host to the Ryder Cup in 2014. Enterprise minister Jim Mather said the US is Scotland's number one market for golf visitors, with an annual estimate of 45,000 visitors spending £70m. First minister Alex Salmond said: “In our drive to build economic opportunities in America, this film will be crucial in helping us to spread the message that Scotland, the home of golf, is open for business.”
NEW research has shown a resurgence in the number of Americans visiting the UK after the dollar strengthened against the pound. Cheapflights Ltd said figures for October and November showed a reversal in trends – inbound trips to London and Manchester had improved while outbound trips to New York and Orlando have dropped. It revealed searches for inbound flights have rocketed by 23 per cent but outbound queries have dropped 21 per cent. Cheapflights CEO Chris Cuddy said: “Last year it was sale time for Brits visiting the US and now the trend has reversed. “Americans are returning to the UK and have promoted London once again to a top ten searched destination.”
DESTINATIONNEWS
Call for attractions to improve websites Exclusive By Nicola Hyde HERITAGE attractions in the UK should develop better websites that allow them to up-sell and generate advance bookings, according to a report. Mintel’s report on heritage tourism says tourism businesses should even consider marketing themselves on social networking websites to attract a younger consumer. Research shows that almost a third of inbound tourists paid for their excursions to attractions in advance, but the report authors say there is a potential to grow this futher. A spokesman added: “Looking around the major travel platforms, many (including BA, easyjet, Ryanair, Thomas Cook, Thomson, expedia, lastminute) are now featuring extra inventories that
Open for business BE amongst the first to register online as Travel Trade Britain 2009 is now officially open for business. As well as 200 exhibitors and an online appointment booking system, the event will offer a number of exciting features on the show floor, a seminar programme on both days, networking events and, on the eve of day one, will conclude with the Coach Tourism Council Charity Dinner. Christmas 2009 will also be coming early to TTB with a new Winter Wonderland showcase, offering a series of stimulating seasonal ideas for group organisers and coach operators. Free seminars will address key issues including: sustainable tourism, developing innovative ideas for group tours and the opportunities for 2012 outside London.Travel Trade Britain 2009 will take place on March 3-4 2009 at the Birmingham NEC.
include excursions based around historical and cultural interests. And they want customers to book these before they travel. “As travel budgets are stretched and destinations become more competitive, heritage icons must move to the forefront. This has already happened in promotion, but not in the booking process. “Utilising the toolkit of emarketing and online booking, tickets for the Alhambra or Mary Rose can be pushed to the forefront of a holiday in Andalucia or a break on the South coast. “As one regional tourist board puts it, ‘if you don't use a computer to market your business and take sales online you may not be here in a few years time.’” The Tower of London is the UK’s major paid-for attraction, and it represents about 72 per cent of all visitor numbers to the heritge
properties. Hampton Court, at half a million visitors, accounts for about 17 per cent of all visitors. But – the report adds – not all are as successful and many should consider marketing themselves on sites like Friends Reunited to encourage people to revisit. A spokesman said: “The need is to migrate experiences from being a ‘nice to have’ ancillary option to being the main motive for travel, and bookable in advance. “Heritage operators can leverage the trend by making more of their attractions available through the ancillary platforms. “Imaginatively packaged itineraries, for instance bundled with transport, food and/or a cultural event, can grow the value of the experience.”
Patricia Yates, left, has been promoted to strategy and insights director at VisitBritain. She will head up a team that will encompass the new policy remit for VisitBritain including corporate PR, crisis communications, reputation management, research and insights and government affairs and advocacy. It is a new division as part of the restructure. Patricia was formerly head of press and PR for VisitBritain, and previously edited Holiday Which? magazine.
Entertainment news in Centrestage starting on Page 15
Cashing in on the literary connections Page 29-31
North East
Pages 26-27
Destination South East Pages 19-25
Contacts EDITORIAL Andrew Harrod group editor 01226 734639 ah@whpl.net Nicola Hyde news editor 01226 734459 nl@whpl.net Christina Eccles reporter 01226 734463 ce@whpl.net Mary Ferguson reporter 01226 734712 mf@whpl.net
PRODUCTION Judith Halkerston – group deputy editor – jhalkerston@whpl.net Stewart Holt – studio manager – sth@whpl.net Kyle Wilkinson – graphic designer kw@whpl.net Emma Frisby – graphic designer ef@whpl.net ADVERTISING Rachel Wood product manager 01226 734611 rw@whpl.net Andrew Loades sales executive 01226 734634 Tony Barry sales and marketing director 01226 734605/01226 734333 CIRCULATION Kelly Tarff 01226 734695 kt@whpl.net Fax: 01226 734477
Web: www.destination.uk.com
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£30m boost to transform industry By Nicola Hyde YORKSHIRE and Humber has been given a £30m boost which will be spent on transforming its tourism industry. The cash, from Yorkshire Forward, will be used to attract new public and private sector investors to the area and to co-ordinate investment in tourism - which is expected to result in a £300m increase in regional visitor spend per year. Terry Hodgkinson, chair of Yorkshire Forward said: “Tourism is a significant driver in Yorkshire and Humber’s economy and represents one of the largest sectors in the region which is why we are making this investment to grow this further.” The project will be delivered by Yorkshire Tourist Board will aims to increase the sector which already employs 243,500 people and contributes £6.1b to the economy. Gary Verity, chief executive at Yorkshire Tourist Board, added: “We need strong leadership and clear messages that everyone understands and promotes, and it is our job to provide that leadership and focus for the industry.
“We will capitalise upon our strengths and build upon our rich heritage but reinvigorate our image to promote our diverse and contemporary tourism offering. Our energy and drive in marketing and promoting the region will push the boundaries of tradition to the limit and catapult Yorkshire and Humber centre stage to a global market.” The cash will be spent on updating the image of the area by showcasing examples of the region’s transformed towns and cities, such as Sheffield, which now has attractions including the Millennium Galleries and Peace Gardens. A new marketing campaign aimed at driving visitors to Yorkshire and helping their money go further over the Winter season has also been launched by Yorkshire Tourist Board. The campaign will offer special deals on accommodation and attractions and there will be reductions by participating businesses such as restaurants. It will be advertised in national newspapers like The Daily Mail, The Times, Sunday Times, Saturday Telegraph and The Daily Telegraph.
The £8.1m restoration project at Principal Hayley’s historic Beaumont House in Old Windsor is now complete. As part of the project, a 19th century chapel, originally part of the St Stanislaus College and previously boarded up has been restored and re-launched as a unique private dining and banqueting room. The White House, a wing of the newly created Beaumont Estate
includes ten luxury suites, furnished with plasma TVs, iPod docking stations, roll-top baths and sumptuous furnishings. An additional 16 premium deluxe bedrooms are being developed and a further 42 deluxe bedrooms and 16 duplex bedrooms have been added in the wing adjacent to the White House, creating a brand new 84 bedroom hotel.
Chain joins green scheme RADISSON SAS has joined a green accreditation scheme to ensure all its UK venues are environmentally friendly within 12 months. The chain has signed a deal with the Green Tourism Business Scheme to achieve environmental certification for all its establishments. Alexandra Hammond, responsible business manager, said: “This commitment is about more than continuously improving the environmental credentials of our hotels and meeting facilities, it’s
about giving our clients a recognisable and trusted third party verification of our environmental performance.” The group is one of the first hotel companies to offer all guests the option to offset carbon emissions through its guest loyalty programme gold points plus. Research has shown that 70 per cent of tourists believe it is important for hotels to be environmentally conscious and the eco-tourism industry is growing at more than 25 per cent a year.
The first hotel in nine years has been opened in Burnley by Starboard Hotels at a cost of £7m.
continental breakfast for guests and en-suite bathrooms. Starboard Hotels’ operations director Philip Houghton said: “This is the first of a number of new hotels across the country, representing a total investment in excess of £50m.”
The Holiday Inn Express has 102 bedrooms and includes free wireless internet access, air conditioning, complimentary
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Research into Scottish heritage tourism THE future of heritage tourism in Scotland has been studied as part of a project to boost visitor numbers in the area. The Historic Properties Group – a partnership of Historic Scotland, Historic Houses Association and the National Trust for Scotland – commissioned research that focussed on what the heritage industry needs to do to perform better. Linda Fabiani, minister for culture, said: “Scotland’s highquality heritage attraction sector has so much to offer the tourist. “There is clear evidence that
visitors are becoming more sophisticated in their tourism tastes and increasingly looking for the unique and individual experiences that Scotland can give. This report highlights what opportunities the historic properties industry can take over the next seven years to make their voice stronger in both the UK and overseas tourist trades.” The report recommends attractions should work together more to allow visitors access to all properties run by the three organisations. It says more overseas tourism
marketing and recommends a scheme that will use mystery visitors to audit the properties, giving valuable feedback on the quality of the experience. It also says the organisations should pool resources to share data on visitor trends. Peter Bromley, director of properties in care for Historic Scotland, added: “The role of heritage in Scotland is very important to the culture and identity of Scotland as a nation. 90 per cent of international visitors to Scotland said that they had visited a castle, historic
house or palace during their visit; 61 per cent of UK visitors said the same. However, heritage sites don’t just boost our tourism numbers but they also provide great social benefits and learning opportunities. However, through collaborative working with other agencies, both public and private sector, we can continue to grow and be world class.” There are around 235 identified heritage attractions in Scotland which form a third of all visitor attractions in the country and around 60 per cent of all paid entry attractions in Scotland.
Visit London in £750k campaign By Nicola Hyde
Outdoor activity centre Go Ape High Wire Forest Adventure is set to open four more courses in March. It will include the first ever course in Wales at Margam Country Park; Go Ape at Rivington, near Bolton; Go Ape at Wyre Forest, near Kidderminster, and Go Ape at Woburn Safari Park in Bedfordshire. They will be based on the existing 17 UK courses.
International visitor numbers fall by 3%
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INTERNATIONAL visitor numbers and spending to the UK fell in the key third quarter of the year. In the three months to September – usually the peak of inbound tourism – total visits dropped three per cent against July-September 2007 to 9.3m and spending decreased two per cent to £5.1b. Tom Wright, chief executive of national tourism agency VisitBritain, says: “Although these figures are disappointing, they are not unexpected given the economic climate right now. “The recent fall in sterling and the approaching Olympics in 2012 give
us a tremendous opportunity to promote Britain’s attractions as a destination to the world, but the likely onset of the global recession makes our work and the support we receive ever more critical. “With strong support, Britain’s Visitor Economy can continue to grow strongly over the next few years and compete against ever more destinations investing ever more money to attract the attention of the world’s travellers. “However, if we do not address the market challenges, the economic impact could be considerable.”
VISIT London is to invest an extra £750,000 on marketing and promotional campaigns to attract more tourists. The Mayor of London, Boris Johnson, said the extra cash will take the total amount spent on promoting the capital at home and abroad to £3.25m over the next four months – an amount that is expected to deliver £70m in economic benefit to the city. He added: “Tourism is massively important for jobs and growth in London. By continuing to promote the city both nationally and internationally, I want to ensure that London remains one of the world’s most visited destinations. There's never been a better time to come here and I urge Londoners and visitors alike to take advantage of everything our magnificent capital has to offer.” The initiative kicked off at the beginning of December, and is rolling out across London's key visitor markets until the end of March. Visit London's Interim CEO Sally Chatterjee said: 'Despite undoubtedly tough times ahead, there are still major opportunities to promote the city to our key markets.
London offers great experiences at amazing value and I'm delighted that we have a major programme of activity to sell our message throughout the world.” The organisation is gearing up for a busy 2009 with key campaigns focusing on anniversary celebrations, from the 500th anniversary of Henry VIII's accession to the throne, the 200th anniversary of the birth of Charles Darwin and the 250th anniversary of Kew Gardens. There will also be major new openings including the Natural History Museum's new multi-million pound Darwin Centre, ten new galleries of Medieval and Renaissance art and design at the V&A and the re-opening of the world famous Savoy hotel after a £100m renovation. London Development Agency chair Harvey McGrath added: “Tourism plays a big part in London’s economy and its global success. We have a great opportunity now to promote London as a world-class destination that offers first-class value for money to overseas visitors. We are supporting this campaign to attract new visitors and business travellers and to market London as the best possible place for people to visit, study and invest.”
Partnership launches official website AN official website has been launched for the Yorkshire Dales and Harrogate by the local tourism partnership. It features real-time information and offers the latest information about accommodation, things to do, food and drink, transport links and events. John Jagger, executive chair of the Yorkshire Dales and Harrogate
Partnership, said: “The old website was not content managed, and was so saturated with data that it was exceptionally difficult to navigate and monitor. “Visitors were getting lost within the site and failing to negotiate their way back out again. Motive has met our criteria of a three click limit on reaching information within the site.”
The 22nd of April 2009 marks the 500th anniversary of Henry VIII’s accession to the throne. Historic Royal Palaces will be dedicating the whole year to marking the lasting legacy of the mighty monarch with permanent representations, temporary exhibitions and thought-provoking debate. At Hampton Court Palace in 2009 and beyond we will be hosting the wedding party for Henry’s marriage to Kateryn Parr - his sixth wife. Becoming a wedding guest will give visitors a fantastic family-friendly experience, with lots to see and do. The palace will be made ready for the wedding with lavishly dressed rooms throughout the Tudor route, including feasting in the Great Hall and debates in the newlyopened Council Chamber. Whether seeing the palace front decked out in splendour, passing warders in their new Tudor inspired uniform, or meeting a live Henry and Kateryn on site every day, visitors will revel in this moment of history that happened at Hampton Court in 1543. Part of this will be taking place on the ‘pybbylls’ of the newly re-cobbled Base Court, part of the permanent representation of the Tudor areas of Hampton Court Palace that will remain beyond 2009. Divorced, Beheaded, Died; Divorced, Beheaded, Survived. Chances are you’ll have heard this before. This little rhyme about Henry’s matrimonial consumption serves to remind us that Henry’s wives played an important part in the story of the Tudor dynasty, and each deserves the space to tell their own story. We will be bringing together – for the first time at Hampton Court – six rarely seen 16th-century portraits of each of the wives, and hanging them in the Council Chamber. They will
be joined there by portraits of Henry VIII, and Henry’s other women, his favourite sister Mary, and his daughters.There will also be some rather evocative objects, from a lock of Kateryn Parr’s hair, to the music book written for Anne Boleyn by one of her alleged lovers. But these are just some of the things that will be happening at Historic Royal Palaces to mark Henry’s anniversary year. There’s lots more to come, including an academic conference, public lecture series and multimedia content. For more details of the Tudor events as well as the other presentations, contact the Travel Trade Sales Office on +44 (0)20 3166 6311 or groupsandtraveltrade@hrp.org.uk or visit the website at www.hrp.org.uk
DESTINATIONNEWS
Fiona wins SHINE award FIONA Jeffery, chairman of World Travel Market, has won the SHINE Women of the Year Leadership Award. She was praised for leading World Travel Market over nearly 20 years, developing the event into a worldclass brand and managing difficult decisions such as the controversial move to ExCeL London in 2002 and its response to 9/11, when much of the global industry was in trauma. She said: “I was absolutely delighted to receive the award which is a tribute, not just to me, but the entire World Travel Market team. “Together we have tried to make World Travel Market new, fresh and exciting every year, but always with the aim of pushing the barriers addressing and tackling industry issues while at the same time helping the industry to expand business opportunities and improve profitability.”
Award accolade RADISSON Edwardian and Radisson SAS have been named as BDRC’s Leading Choice Brand Award in the meetings market. Research agency BDRC has presented the award after completing a survey which included 500 telephone interviews with meeting planners, including 200 corporate meetings organisers, 150 third party event managers and venue finders and 150 event bookers within associations. Luc Genest, Radisson SAS’s global sales director, said: “This award demonstrates how Radisson has moved forward in the UK in recent years and is a significant player in the meetings industry.” Radisson Edwardian has 13 hotels in the UK, with four in the pipeline. Radisson SAS has just opened its 12th UK hotel in Durham and has a further two new properties opening in 2009 in Bristol and Cardiff.
Tourism brings £5.6b to economy By Nicola Hyde STATISTICS have shown the tourism industry contributed £5.6b to the economy last year according to figures released by Visit Manchester. The Office of National Statistics has also confirmed that Manchester remained the third most popular destination in the UK during 2007, with 971,000 international visitors – a growth of six per cent on 2006. Paul Simpson, managing director of Visit Manchester, said: “Whilst these are very encouraging figures, the statistics represent a period before the current economic downturn. “However, they highlight what the sector brings to the table and show just how key a part the industry plays in the success of the city-region. “The significant development of the city’s tourism product, coupled with the continued rise of Manchester’s profile on the international stage, has left us in a very strong position from which to build on.” The figures show the most popular tourist attractions within Manchester were The Lowry (800,000 visitors); MOSI – The Museum of Science & Industry (704,975 visitors); Manchester Art Gallery (393,650 visitors); Bolton Museum, Aquarium and Archive (267,483 visitors); Manchester United Football Club Museum (263,325 visitors); Urbis (251,540 visitors); The Manchester Museum (234,648 visitors);Manchester Airport Aviation Viewing Park (226,087 visitors); Imperial War Museum North (222,791 visitors); Manchester Cathedral (162,000 visitors). The UK’s most popular destination for international visitors was London, with Edinburgh following in second place. Behind Manchester in forth place was Glasgow, which has overtaken Birmingham for the first time since 1999. Manchester is hoping to attract over 200,000 tourists to the Manchester International Festival next year.
Paul Simpson
Youth travel is the way forward for UK tourism industry says BETA
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YOUTH travel is the future of the UK tourism industry according to the British Education Travel Association. Emma English, executive director, has claimed that the global movement of young travellers generates 109bn Euros every year. Speaking at this year’s British Youth Travel Awards, she said: “These awards provide us with a platform from which to celebrate and reward our high achievers, gain recognition, and raise the profile of the work and individual successes of organisations engaged in youth, student and educational travel, to, from and within the UK.
“The youth travel business is the future of the UK tourism industry, with young people travelling to and from this country giving great value to the world.” The awards aim to recognise and celebrate the achievements of outstanding companies and individuals operating within the youth travel market. This year Brighton was named as the UK’s best youth destination and G.A.P Adventures took home the ‘Green Tourism’ award. Gavin Daniel, sales and marketing manager from Anglophiles Academic, won the ‘Most Promising Young Marketer’ award and HostelBookers.com won ‘Best
Youth Product’. BETA founder Jack Coronna was also presented with the ‘Outstanding Contribution to Youth Tourism’ award – given to an individual who has made a significant contribution to the development of youth travel internationally. He said: “This is a great and fun industry to be in today and I still get a real buzz out of it after all these years. “Those starting out now may believe they are facing a difficult time, but this is nonsense – there are always amazing opportunities to come up with a new idea that works.”
Sourcing fee withdrawn SHAKESPEARE Country has withdrawn a £3 fee it charged to source and book accomodation. Phil Hackett, chief executive for Shakespeare Country, said: “We want to offer the best value for money to our customers and encourage as many people as possible to stay overnight in Shakespeare Country. Accommodation bookings are already up by seven per cent compared to last year. We hope that by waiving our booking fee, we will see a much larger increase in bookings for the area over the next year.”
DESTINATIONADVERTISER’S ANNOUNCEMENT
High-flying air show is one of the most successful in country 2009 ROYAL AIR FORCE WADDINGTON INTERNATIONAL AIR SHOW 4-5 July celebrating 60th anniversary of NATO EACH year over 120,000 people visit the two-day international air show held on the first weekend in July at RAF Waddington, three miles south of Lincoln. The largest of all RAF air shows offers a truly unforgettable day's entertainment for all the family and since the inaugural show, in 1995, has increased significantly in size and stature and is now widely recognised to be one of the most successful air shows in the country.
The main purpose of the show is to increase public awareness and understanding of the work of the RAF. All proceeds are donated equally to the two RAF charities, the RAF Benevolent Fund and the Royal Air Forces Association (RAFA), with a percentage of the proceeds going to the Station Charities Committee for donation to local worthy causes. Since the first event the show has raised over £3.3m, of which
over £450,000 has been donated to local charitable causes and the remainder divided equally between RAFA and the RAF Benevolent Fund. The seven-hour flying display features aircraft from Waddington as well as many national and international aircraft including the Red Arrows and Battle of Britain Memorial Flight. The large range of ground displays will include over one hundred military and civilian aircraft, more than 250 trade stands, craft marquees, funfair, classic cars, two exhibition hangars and many hands-on exhibits from all three armed forces. Many catering outlets and bars will provide an excellent
variety of food and refreshments. With 2009 marking the 60th anniversary of NATO, there will be a display of aircraft to illustrate the past, present and future of this important international alliance. Coach operators and group organisers – minimum of ten passengers – are offered priority routing for arrival and departure, free on-site hard stand parking, free entry for coach drivers, group discount and a sale or return admission ticket facility. More information can be obtained on www.waddingtonairshow.co.uk or through the air show office on 01522 726102.
£250,000 upgrade for Cheshire hotel A CHESHIRE hotel has spent £250,000 on a major modernisation programme. Holiday Inn Runcorn has transformed is lobby and upgraded bathrooms in 70 rooms as part of the improvements. General manager Adam Munday said: “In an increasingly-competitive marketplace for Cheshire hoteliers, we are determined to invest in the hotel’s future and build upon the platform that our team of staff have worked hard to create. “As we approach our busiest periods of the year, spearheaded by our festive party nights, this is just one development that aims to keep us at the forefront of meeting the needs of both the leisure and business customer.”
Kit launched A collective of cabaret, vaudeville and circus performers will appear at the Excursions 2009 show. The one-day group travel event will be held this month at Alexandra Palace, North London. Over 150 exhibitors from all tourism sectors including hotels, attractions, destinations and tour operators will be exhibiting.
LONDON attractions have joined forces to launch a kit to entice younger tourists to the area. Visitor attractions of the Pool of London have created an Explore Kit for kids which offers quizzes, drawings, maps and play sheets. Emma Parlow, senior marketing executive for Tower Bridge, said: “This is the first time we have all united for such an engaging project, and I am positive that kids will love using the Explore Kit and treasuring it as a keepsake.”
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Destination marketing faced with a credit crunch By Alison Cryer HAVE times really changed? In previous recessions marketing budgets were the first to be cut when faced with economic downturn how true is this today? How many of us will find that our budgets are cut in January? In the past ten years marketing has been recognised as a chartered profession in the UK. The impact of successful marketing campaigns has been widely applauded and awarded by most aspects of the tourism industry. Marketing effectively maintains top of mind brand awareness and secures future business whether there is a credit crunch or not. The main difference is that there will be less potential buyers, with less disposable income and a far more
Castle brings in off-peak price scheme
aggressively competitive environment. It is still early days to ascertain exactly how the British or overseas visitor travel patterns will change and who will be most affected in 2009. Most winter holidays had already been booked and paid for by September, however, some deposits are now being forgone for the Spring or Easter 2009 holidays. Shorter lead-in times are becoming evident as the visitor is more cautious. While everyone is looking to see how booking patterns fare this Spring the shorter lead-in times may mean we have to wait longer to know exactly how good or bad the summer will be. Outbound travel is dropping as are the number of trips per annum. Could the domestic market use this EDINBURGH Castle has introduced an off-peak seasonal pricing scheme for the first time. Prices will drop to £10 for adults, £7 concessions and £5 for children. It is hoped it will cause tourism
opportunity to convince those potential visitors who are not sure about going abroad this year either for the second holiday, the short break or the annual vacation to stay in Britain and more importantly ensure they repeat the experience. In order to do this it may not suffice to come up with creative packaging such as literary hooks or tours. The market’s determining factors may be price and weather. Creative themes backed up by an appeal for responsible travel offering value for money to beat the “Credit Crunch” could be a winning formula especially when followed up by some serious CRM. Attracting visitors through film locations and was undeniably successful for those who put the marketing support behind box office to spread to be year round, away from the traditional peak times of May to September. Barbara Smith, executive manager of Edinburgh Castle, said: “We are delighted to be able to introduce this off-peak price.
Alison Cryer winners such as New Zealand or Montenegro but that was based on the stunning scenery shots. At the end of the day however creative the product packaging the marketing spend behind it must also be creative, value for money and effective enough to reach the visitor let alone persuade them to buy.
Alison Cryer FTS is chairman of The Tourism Society “With the seasonal price drop we hope to welcome more visitors from Edinburgh and the Lothian’s in particular.” The seasonal offer will run until the end of February.
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Agencies target high-end US travel market By Nicola Hyde THE HIGH-END group travel market in America is being targeted as part of a joint campaign between two regional development agencies. East Midlands Tourism – the tourism arm of the East Midlands Development Agency – has teamed up with Advantage West Midlands for a three-year programme of activity in the US. The campaign is designed to make it easier for group travel operators to feature products in the Midlands, and includes iconic attractions like Althorp and the Royal Shakespeare Company which have already proven popular with American visitors. Ruth Hyde, tourism director for East Midlands Development Agency, said: “This partnership gives us an opportunity to increase the profile of our offer amongst group travel organisers. By pooling resources and taking a fresh approach to marketing, EMT and Advantage West Midlands have created a compelling group travel proposition which we believe will strike a chord with this very niche market. “ US travel trade specialist Robin Tjolie has been appointed to oversee activity and will represent both the East and West Midlands at travel trade events in the US – like the Educational Travel Conference in New Orleans in February, the National Tour Association in Pittsburgh and the United States Tour Operators Association in Palm Springs.
Ruth Hyde Robin will promote attractions, accommodation and heritage products for Northamptonshire and will be the point of contact for both UK operators and the US travel trade. He will focus on developing touring itineraries and upmarket holiday packages to the region. Roger Allonby, head of tourism and culture at Advantage West Midlands, added: “Creating a strong presence within the US travel trade is fundamental to placing our region on the US tourism map. “The strategic alliance between the two regional development agencies aims to deliver a bespoke product, tailored specifically for the luxury group travel market which we believe will give us as the Heart of England and East Midlands, an edge over more traditional group destinations in the UK.”
Destination management company Hello Scotland expects to double its turnover in the next 12 months. The tailored packages from the Glasgow-based travel company is projected to net £3.8m up to December 2009 – and it has already posted just under £2m to December 2008. Packages range from physical experiences to pampering breaks in exclusive hotels and venues. The company’s main market is Germany and the Benelux countries, although it is adding contracts in Scandinavia and the US.
Consortia adds 21 hotels to portfolio
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LUXURY independent hotels consortia Classic British Hotels has added 21 new hotels to its portfolio this year. Its portfolio includes ten former Best Western properties and its
membership now stands at over 80 hotels across the UK. Classic British Hotels’ CEO Len Louis said: “We only accept hotels across a tightly defined quality band.”
This new exhibition, over all three floors of the iconic White Tower, will bring together at the Tower of London, for the first time since the reign of Elizabeth I, the largest number of objects and items known to have belonged to Henry VIII. Exploring Henry the Sportsman, Henry the King and Henry the Warrior. The exhibition will feature loans from international collections as well the Royal Armouries, including key paintings from Henry's reign. Each object will be displayed with spectacular new lighting, as well as audio and visual material, enabling visitors to get closer to these objects than has ever been possible before.
Five hundred years ago, a tall slim seventeen year old prince who loved weapons and sport became King of England. Thirty seven years later Henry VIII died, his corpse bloated and scarred with the sores and ulcers of time. During his reign, England had changed almost as much as the King’s body. At home and abroad, for good or ill, Henry had left his mark as a sportsman, warrior and monarch. Journey back with Henry through his historic reign at this spectacular exhibition of his armour and weapons brought together for the first time in modern history, at Henry’s own palace and fortress the Tower of London. ‘Henry: Dressed to Kill’, will invite visitors at the Tower to a show revealing what all 16th century Kings will be wearing on the battlefield this year. From April to October see what’s hitting the catwalk with the latest designs for codpieces, jousting armour and horse armour.
For more details of the Tudor events as well as the other presentations, contact the Travel Trade Sales Office on +44 (0)20 3166 6311 or groupsandtraveltrade@hrp.org.uk or visit the website at www.hrp.org.uk
DESTINATIONNEWS
Gay tourism marketing must change TOURISM attractions need to overhaul their marketing activities that target gay and lesbian visitors if they want to succeed, according to experts. Ian Johnson, CEO of Out Now, spoke at World Travel Market at ExCeL London and said £47.2m is being spent on gay and lesbian honeymoons alone – but that operators sometimes failed to grasp the market. Ian added: “Gay and lesbians are a lucrative market, that is now well understood. “But the industry needs to get a better grasp on the fact there is immense diversity within the gay consumer market for travel. “Many operators are missing significant opportunities to maximize their profits by mistakenly attempting a 'one-size-fits-all' approach to their gay tourism marketing activities." He said that lesbian and gay travellers have the same wide demographic segments as the straight travelling population – but most marketing within the travel industry has been to a single ‘gay market’.
He added: “Gays and lesbians are a very diverse group, and within the overall market there are many different identifiable segments of gay and lesbian travellers. We have identified important lucrative gay travel cluster segments. “You would not expect a Generation X traveller to share the interests of a retiree or a honeymooner in the mainstream market, and nor should you when it comes to gay and lesbian travellers. “There is not a single 'gay market', there are many submarket segments. “Our job as market specialists is to help the industry understand which of these segments make the most commercial sense to develop, and to devise and implement strategies that increase revenues by targeting gay travellers.” Other speakers at the masterclass included Kim Watson, media director of Europe's largest gay media publisher, Millivres Prowler; Carlos Kytka, the European ambassador for the peak gay travel industry body, IGLTA (International Gay and Lesbian Travel Association) and Dick Stroud, managing director of 20plus30 Consulting.
Antiques roadshow expert Adam Schoon has been appointed to The Bowes Museum’s Board of Trustees. Sir Mark Wrightson, a former cochairman of Close Brothers Corporate Finance Ltd until his retirement two years ago, has also become a trustee. Museum Director Adrian Jenkins said: “We are delighted to be
welcoming new trustees onto the board. It is an exciting time for them to begin their tenure as The Bowes Museum undergoes a period of capital redevelopments aimed at raising the Museum’s profile and encouraging more visitors to the region.” Museum Director Adrian Jenkins with trustees Adam Schoon and Sir Mark Wrightson.
By Nicola Hyde
A new exhibition and visitor centre is to be opened by the Shakespeare Birthplace Trust to encourage more tourism. The new centre and exhibition called Life, Love and Legacy: A New Introduction to William Shakespeare, is due to open in April 2009. The creative design team behind the Fright Nights
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project for the Tussauds Group will deliver a new show that will bring the books to life. Diana Owen, director of The Shakespeare Birthplace Trust, said: “This is the first step to making both Shakespeare and Stratford an unmissable experience for visitors from the UK and around the globe.”
DESTINATIONCENTRESTAGE
Please sir, can I have some more? Advertiser’s announcement CAMERON Mackintosh is bringing the nation’s favourite musical, Oliver!, back to the London stage. Starring Rowan Atkinson as ‘Fagin’, Jodie Prenger as ‘Nancy’ and Burn Gorman as ‘Bill Sikes’, along with a cast and orchestra of over one hundred, this is set to be the must see theatrical event of the year. The sensational score is full of Lionel Bart’s irresistible songs including Food Glorious Food, Consider Yourself, You've Got to Pick-a-Pocket or Two, I'd Do Anything, Oom Pah Pah, As Long As He Needs Me and many more. Rupert Goold (Best Director, 2008 Olivier Awards), is restaging Sam Mendes’ acclaimed production, and along with Tony award winning director and choreographer Matthew Bourne using every inch of London’s greatest musical stage, with even more sensational sets by Anthony Ward. Cameron Mackintosh has great pleasure in confirming that Tamsin Carroll, the award winning Australian star of his 2002 Australian production of Oliver! has agreed to join the London production. Tamsin had an enormous personal success playing Nancy which won her every single major Australian award for
Best Actress in a leading role in a musical. Tamsin will perform the role of Nancy on Wednesday and Thursday evenings. Further casting includes Julius D’Silva as Mr. Bumble, Wendy Ferguson as ‘Widow Corney’, Julian Glover as ‘Mr Brownlow’, Julian Bleach as ‘Mr Sowerberry’, and Louise Gold as ‘Mrs Sowerberry/Mrs Bedwin’’. The role of ‘Oliver’ will be shared by the winners of BBC TV’s “I’d Do Anything”, Laurence Jeffcoate, Gwion Wyn Jones and Harry Stott and the Artful Dodger’s will be Eric Dibb Fuller, Robert Madge and Ross McCormack. Another popular finalist from ‘I’d Do Anything’, Sarah Lark will also join the company as one of the street sellers in ‘Who Will Buy’, and covering Nancy. The 1994 London Palladium production of “OLIVER!” played 1,366 performances over three years and grossed more than £40m at the box office breaking the then record for the longest run at that theatre. The production at the Theatre Royal Drury Lane promises to be even more spectacular than ever before. Be the first to get your tickets so that you won’t have to pick a pocket or two to get in. This production is produced in association with the Southbrook Group Limited.
Performance times for Oliver! at the Theatre Royal Drury Lane will be as follows: Evening performances are Monday – Saturdays at 7.30pm, with matinees on Wednesdays and Saturdays at
2.30pm. Tickets, priced from £17.50£60 for all performances, will be available from the Theatre Royal Drury Lane Box Office on 0844 412 2955 and online at www.oliverthemusical.com
Million free theatre ticket plan has been criticised
THEATREGOERS will now be able to buy tickets for both West End and Broadway productions from one source after Encore Tickets added New York shows to its product portfolio. The launch of this new product offering coincides with the Broadway opening of Billy Elliot, one of Encore’s top selling shows to the travel trade. 16 Managing director John Wales
said: “London and New York are the two major centres for theatre in the world and we are delighted to able to offer our clients access to both theatre capitals. Our whole product portfolio is now available online at myencore.co.uk and can be booked in a few easy clicks.”
Pictured: Encore Tickets managing director John Wales (left) with Aka International sales director Richard Howle.
A PLAN to award a million free theatre tickets to young people has been criticised by The National Operatic and Dramatic Association (NODA), which has called the scheme a ‘gimmick.’ The professional body for amateur theatre has said it is disappointed in the scheme – which has been launched by the Department for Culture, Media and Sport, in conjunction with the Arts Council – at a cost of £2.5m as it excludes those theatres who cannot afford to give away free tickets. NODA chief executive Tony Gibbs said: “NODA is deeply disappointed that once again DCMS and the Arts Council have introduced a costly measure that deliberately excludes over 5m amateur and volunteer enthusiasts from benefiting from the scheme. By offering the scheme as an opt-in measure for theatres,
they have deliberately sealed the fate of those theatres who simply can not afford to participate by giving away free tickets for a period of two years. Most of these theatres of course are the theatres used by amateur groups. Once again, we have an initiative that will benefit professional theatre and not grass roots amateur theatre practitioners and their supporters throughout the country. If DCMS and the Arts Council really want to encourage young people to participate in the arts, they should be focusing on funding those very young people to participate at a local level in the first instance as opposed to issuing such gimmicks.” NODA is now launching the Let Them Be campaign with the aim of raising awareness and opening doors to young people interested in theatre.
DESTINATIONCENTRESTAGE
Theatre will be cost-effective escape from credit crunch By Christina Eccles VISITING the theatre will become a cost-effective way of escaping the credit crunch, according to an expert who predicts West End theatre will continue to boom in 2009. Andrew Gould, sales and marketing director of ticketing agent Applause revealed the company has experienced record sales in 2008 which it looks set to build on in 2009. The company – which provides discounted rates to group organisers, coach operators and tour operators – has seen figures up by over 50 per cent compared to 2007 with many shows such as Mamma Mia, Wicked and Grease experiencing growth. Andrew said that group packages have proved very popular – especially when combined with other products such as a meal or visit to another attraction which increases value for money. He said: “People still want to get away from the doom and gloom and theatre is a cost effective way of doing that. If you can provide quality
and value then people are buying it. “People will continue to do more within the UK and we expect another good year. The more that you can put into a package, the more substance there is in the visit and the better the price.” Andrew also said which shows drew in the crowds during 2008 and his predictions for success in 2009. He added: “There have been some great new shows this year such as Jersey Boys, Never Forget and Hairspray which have been really popular. “However thanks to some great group rates from the theatres and some hard work from my team the old favourites have sold better then ever. The show that enjoyed the biggest increase this year was Grease with growth of way over 100 per cent, closely followed by Mamma Mia with almost double the number of seats sold.” Applause’s best selling West End shows for 2008 were Hairspray, Mamma Mia, Jersey Boys, Dirty Dancing and Wicked and predictions for success in 2009 include Oliver! and Sister Act.
Billy Elliot The Musical has opened on Broadway – as the London production celebrates its 1500th performance. Composer Elton John, writer and lyricist Lee Hall and director Stephen Daldry were joined at the opening by guests including Woody Allen, Rachel Weisz and Anna Wintour.
Set in the North East, Billy Elliot the Musical is a funny, heartwarming and feel-good celebration of one young boy's dreams. The show has celebrated three years in the West End and has now played to over 2.5m people world-wide since its world premiere at the Victoria Palace Theatre in May 2005.
Hit show Chicago will embark on a UK tour which opens at the Bradford Alhambra on March 9. Chicago opened at the Adelphi Theatre in London in November 1997 and won the 1998 Laurence Olivier Award for Outstanding Musical Production as well as the 1998 Critics Circle Drama Award for Best Musical. The show in London has just entered its 12th year and this production will call at venues including Princess Theatre Torquay, Sunderland Empire and Liverpool Empire. James McAvoy and Nigel Harman will star in Three Days of Rain which opens at the Apollo Theatre in February. Walker Janeway and his sister Nan reunite for the reading of their father’s will in the Manhattan loft where he lived. A wealthy architect, Ned’s legacy is the iconic, internationally renowned 1960s New York house designed with his late business partner Theo. Joined by Theo’s son Pip, the three childhood friends meet to settle the estate and determine the future of the house. The discovery of a brief entry, “three days of rain”, in Ned’s diary is the only clue to the true stories of the previous generation.
New theatre for Shrewsbury A NEW theatre is to open in Shrewsbury in March at a cost of £28m. The Theatre Severn will feature a 650-seat main auditorium, the 250seat Walker Theatre, a café bar and dance studio and will have the capacity to allow high profile companies and artists to come to Shrewsbury – many for the first
time. Programme and marketing manager Adam Burgan said: “Theatre Severn will bring an exciting and colourful range of artists to the town – and bring back some favourites. Since construction began we’ve been busy talking to companies and artists enthusiastic about coming to Shrewsbury." 17
DESTINATIONNEWS
As the best tourism businesses in Coventry celebrated wins at the annual Godiva awards, Mary Ferguson caught up with CVOne marketing manager Mick McLaughlin to find out why the city is no longer in Birmingham’s shadow.
Awards celebrate cream of industry THE Godiva awards, held at the Belgrade Theatre in Coventry, celebrated the cream of the area’s tourism and leisure industry. And for destination marketing agency CVOne – which helped organise the awards – they were a great way to generate awareness and recognition for the city. Amongst the winners receiving awards from host Shobna Gulati, star of coronation Street, were Coventry Transport Museum – named best visitor attraction – the Ramada Hotel and The Isle Casino. The ceremony featured a performance by Britain’s Got Talent finalists The Kombat Breakers and was attended by 2000 business owners and VIPs from the area. As marketing and communications manager for CVOne, Mick McLaughlin is responsible for making sure
Hotels honoured at awards TWO London hotels have been honoured at the HotelClub Awards. Claridges and The Strand Palace Hotel took top honours alongside Scottish favourite The Gleneagles Hotel. London also won the top family hotel gong for The Royal Garden, top business hotel for Hilton Trafalgar Square, and two awards for the hotels with the top bar and entertainment – The Sanderson Hotel and The Landmark London. General Manager EMEA HotelClub Paul Mulcahy said: "With the spotlight on London in the lead-up to 2012, it’s fantastic to see the city’s hotels are continuing to provide an outstanding experience for guests. “We are operating in a challenging environment, but there is a big opportunity for hotels to appeal to the domestic market. These awards celebrate the great service and excellent facilities on offer for people not venturing so far from 18 home this year.”
people get the message that Coventry is worth visiting. He said: “Our aim is to put Coventry on the map in terms of tourism and encourage people to come here and set up business, and events – such as the Godiva awards – play a big part in this.” Other events run by CVOne include the annual Godiva Festival, Coventry International Jazz Festival and other lifestyle events. The Godiva Festival – the biggest free festival of its kind – brings in lots of people from outside the county, while the jazz festival attracts people from all over Europe, and lots from America. “Events are very important for tourism, as it enables us to bring people here and change their preconceptions – of the city. “When people get here they are surprised by how diverse it is and we get a lot of tourism form America and Japan, who seem to
love the history here. Successful bands like The Enemy have also helped put the city on the map.” A ten-year masterplan strategy developed in association with the council will see the city centre transformed, with investment in hotels and leisure facilities. And CVOne is working hard to attract more film tourism, by making Coventry an attraction filming location. Mick added: “It helps that Coventry is quite central as some overseas visitors use it a base to visit the rest of the country – but although the worldwide perception of us is good, we do need to concentrate on encouraging domestic tourism. We are no longer in Birmingham’s shadow though and in the next ten years, people will realise all we have to offer here.”
New event at ExCel London THE Best of Britain and Ireland 2009 is a new event taking place at ExCeL London from March 26-29 – comprising the Best of Britain and Ireland Travel Trade Forum followed by a two-day consumer event. If you are involved in planning or organising educational visits, this event gives you the opportunity to see the best of Britain and Ireland’s destinations, attractions, activities and events, plus discover specifically what they have to offer for learning outside the classroom. Registration for the Best of Britain and Ireland Travel Trade Forum is now open and is free to all educational visit coordinators and advisors
and anyone else involved in the co-ordination of educational and school group activities. With over 400 exhibitors represent-ing the very Best of Britain and Ireland, this is a must-visit event. Organised in partnership with VisitBritain, the event has the support of Enjoy England, VisitScotland, Tourism Ireland, Visit Wales, and Regional Tourist Boards. Exhibitors include: The National Trust English Heritage The Royal Historic Palaces Blue Badge Guides will be on hand to take visitors on tailored trails around six inspirational holiday themes.
Best concierges recognised THE best hotel concierges in the country have been recognised during a glittering ceremony in London. Morris Visitor Publications and the Society of the Golden keys announced the winners at the Grosvenor House Hotel in the capital, which included a
performance by singing superstar Victoria Hart, accompanied by the Britnominated Pavão Quartet. The winners were Ashley Harman of Brown’s Hotel, Dean Maddison of Jesmond Dene House Hotel and Bill Mullarkey of the President Hotel.
A homecoming invitation for Scottish-Americans By Louise Cordell SCOTTISH tourism chiefs are planning to target tens of thousands of ‘ScottishAmericans’ with invites to visit the country for its 2009 homecoming celebrations. Changes to the US census rules have allowed VisitScotland to introduce its biggest ever direct mail initiative to over 140,000 Americans with Scottish ancestry. Enterprise Minister Jim Mather said: “There are millions of people across North America who claim a Scots ancestry or an affinity to Scotland, and they are all invited to join in our Homecoming celebrations next year. “This initiative allows for the homecoming message, information, and a personal invite ‘home’, to be posted to tens of thousands of households identifying a specific, direct link with Scotland. “The change in the census rules gives us an unprecedented opportunity to reach out directly to the families most likely to travel to Scotland during the homecoming – an opportunity VisitScotland and their partners are grabbing with both hands. “I am sure this initiative and
the other marketing activity being pursued in North America, will help ensure that 2009 will be a positive year for the Scottish tourism industry.” For the initiative VisitScotland has partnered up with airlines Continental, FlyGlobeSpan and US Airways, which operates a non stop Philadelphia to Glasgow route. The company will also be working with travel operators CIE, Trafalgar, Great Canadian Travel Company and Royal Scottish Tours to encourage visitors to make the most of their time in the country. Peter Lederer, VisitScotland chairman, said: “This is our biggest ever direct mail campaign in the USA. “Our homecoming marketing activity to date has shown that North Americans are responding well, whether they have ancestral links or just simply love Scotland. “By targeting people of Scottish decent, and with the means to travel, we can be sure that this campaign is reaching the right people. “Homecoming is going to be a fantastic year for Scotland, for visitors and those of us who live in Scotland alike.”
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£1m campaign earns credit for visitor boost A TWO-year £1m advertising campaign has been credited for boosting short-break visitor numbers to Kent. Visit Kent’s research studied the response to adverts displayed at mainline rail stations Victoria, Waterloo and Charing Cross, London Underground and on London buses. It encouraged Londoners to use train links and off peak fares to sample short breaks in Kent and Medway. Sandra Matthews-Marsh, Visit Kent CEO, said: “The results highlight that partnership advertising is undoubtedly raising awareness of Kent as a superb day trip and short break destination for London visitors. “Kent’s coast and countryside have always been strongly preserved by an older generation, however, this research shows the county’s appeal for shopping, events and attractions enjoyed by a younger generation are growing.” Key results show: 30 per cent of respondents recalled seeing an advert compared
to six per cent last year 24 per cent correctly identified Kent as the destination being advertised (17 per cent last year) 43 per cent stated that they would be likely to take a day trip to Kent in the next three months and 29 per cent a short break Vince Lucas, Southeastern’s commercial director, said: “Our new high speed rail services represent a massive investment in Kent's public transport infrastructure and in 2009, when the new trains start running, visitors to Kent and residents alike will enjoy more choice and even better services. “Visit Kent is a natural partner for a joint message to travel by train to enjoy the delights of this great county. We are delighted that after two years’ partnership we are seeing significant results emerging, bringing more visitors to Kent by train and boosting important off peak leisure travel.” The campaign posters featured four vibrant images of Kent’s coast, heritage, events and shopping destinations.
In conjunction with
Kent’s tourism industry has scooped top honours at Tourism South East’s Tourism ExSEllence Awards. Kent Conference Bureau was first for business tourism, The Gardener’s Rest in Kingsdown, Deal was firs st in bed and breakfast accommodation and Visit Kent was voted best tourism website. Picture: Visit Kent chairman Amanda Cottrell receives the award for Best Tourism Website from Simon Calder. Also picctured are members of the Visit
Kent team – Nina Dietrich (far left) and Jenny Garner.
Charleston
CHARLESTON is a seventeenthcentury house at the foot of the Sussex downs. In the years following 1916 it was transformed, when it became the home of the artists Vanessa Bell and Duncan Grant. Admission is by guided tour Wednesdays - Saturdays. On Sundays and Bank Holidays visitors may view the house at their own pace. Themed tours run on selected Fridays. Amenities include the Shop, Gallery and Café. Charleston is open 1 April to 1 November, 1pm to 6pm Wednesdays - Sundays and Bank Holidays (from 12pm on Wednesdays – Saturdays in July and August).
Visit www.charleston.org.uk or call 01323 811626.
Delve into history 2009 is a great time to visit the waterfront city of Portsmouth as it is a year of major anniversaries. How about a visit to Southsea Castle on the 500th anniversary of Henry VIII coming to the throne? Built in 1544 for the king, the castle was an active military base for over 400 years defending Portsmouth from invaders. Combine your visit with a trip to The Mary Rose Museum at Portsmouth Historic Dockyard to really delve into the king’s fascinating history. Or let our experts guide you through Portsmouth with a special Henry VIII tour. Portsmouth’s Visitor Information Service offers a comprehensive guiding facility for groups and can tailor tours according to your group’s specific interests. The D-Day Museum is Portsmouth’s moving tribute to the sacrifices of the Allies in defeating Nazi Germany. Its centrepiece is the magnificent Overlord Embroidery, illustrating stirring scenes of Operation Overlord. 65th commemorations will take place in June along with embroidery workshops and specialist projects in the months leading up to it. Also don’t miss A Study in Sherlock: Uncovering the Arthur Conan Doyle Collection at the City Museum and Records Office. Especially in this year, 100 years since the birth of Conan Doyle.
Groups and travel trade department 023 9284 1666 tourism@portsmouthcc.gov.uk w w w.visitportsmouth.co o.uk
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South East England Tourism South East covers the counties of Berkshire, Buckinghamshire, East Sussex, Hampshire, Isle of Wight, Kent, Oxfordshire, Surrey, West Sussex. From Kent, the ‘Garden of England’ to the breathtaking Hampshire Coast and from the magical Isle of Wight to the mellow Oxfordshire Cotswolds, the South East provides the perfect mix – quaint villages, rolling countryside, dramatic coastline, seaside chic and heritage cities. Choose from rural tranquillity, city sightseeing, invigorating coastlines and seaside fun for a break with great variety. You could visit The New Forest, which has received National Park Status, or take a relaxing boat trip on the River Thames. Explore one of the many gardens in the South East, such as Stowe Landscape Gardens in Buckingham or Hever Castle & Gardens in Kent. Or maybe go and discover one of the Areas of Outstanding Natural Beauty in the South East, such as The South Downs, The Surrey Hills or Chiltern Hills. Enjoy a break in one of the historic towns & cities such as Winchester, Southampton, Portsmouth, Oxford, Windsor, Brighton, Chichester, Royal Tunbridge Wells or Canterbury. Alternatively, you could head to the coast and visit one of the many resorts such as Eastbourne, Hastings, Margate, Whitstable, Worthing, Bognor Regis, Hayling Island or even The Isle of Wight. Tourism South East group travel team are here to provide you with invaluable ideas and contacts across the whole of the South East region. We offer advice and information on any area of your travel itinerary. If you require ideas and further suggestions on new and exciting places to take your group, then contact us on: Tel: 023 8062 5409 Fax: 023 8061 8018 E-mail: fdownton@tourismse.com
Visit Kent The captivating Garden of England has more castles and historic houses than any other county, a thrilling maritime heritage that embraces thousands of years, and a city culture where ancient splendour blends with modern shopping and dining. Ideally located as a touring base, Kent can be reached easily from London and Mainland Europe with regular train and ferry services. Kent is also easily accessible by road and with a number of coach parks, larger vehicles are always welcome. Easy to reach, easy to explore, Kent offers great practical visitor facilities and accommodation perfect for group excursions and breaks. See www.visitkent.co.uk/trade for some great special offers, itinerary suggestions and ideas of things to do in Kent for 2009.
Exhibitions at Waddesdon for 2009 Baron Edmond: a pre-eminent collector It is the 75th anniversary of the death of Baron Edmond de Rothschild, father of James who inherited the Manor from Alice de Rothschild, and then bequeathed it in his turn to the National Trust in 1957. Baron Edmond was one of the greatest Rothschild collectors, and on his death in 1934, his collection was divided between his three children, so that James inherited a third. This included over 2000 drawings, porcelain, furniture and paintings. The Rothschilds in Racing In 1909, James de Rothschild’s horse, Bomba, won the Ascot Gold Cup, so 100 years on, we are looking at the Rothschild family’s long engagement with the turf. James was particularly keen on racing. An exhibition will look at James's racing life and also at some of the great Rothschild horses, and through them, at their owners and their impact on the world of racing. www.waddesdon.org.uk
Portsmouth Portsmouth, the waterfront city, has just launched a brand new Group Guide and Official Visitors Guide for 2009. Packed with inspirational ideas for groups and essential information for coach drivers, make sure you get hold of your copy today. The Portsmouth team will also be exhibiting at Excursions 2009 in January, along with Best of Britain and Ireland in March if you’d like to discuss your requirements in person. 2009 is a year of big anniversaries in Portsmouth, so look out for a packed events programme all year through. From the 500th anniversary of the crowning of Henry VIII, to the 65th anniversary of the DDay landings, Portsmouth has many years of memories to commemorate. Portsmouth Cathedral looks forward to its brand new event for 2009, which is perfect for a group day out. The Greatest Show on Earth, a circusinspired flower festival with performing arts will take place from 23rd – 26th July and will cost just £8 (£5 concessions) a head. www.visitportsmouth.co.uk
West Sussex – Coast to Countryside West Sussex is home to many magnificent heritage attractions. Chichester’s 900 year-old cathedral towers over the city. Nearby, Fishbourne Roman Palace features some of the finest mosaics in Britain. West Sussex boasts a wealth of historic houses such as Parham House, Goodwood House , Petworth House and Uppark House. The historic town of Arundel is dominated by its magnificent Arundel Castle which contains fine collections of furniture, armour and works of art. Gardens of spectacular beauty and diversity abound in West Sussex. From the great showpiece gardens like Leonardslee, Borde Hill, Nymans, High Beeches, Wakehurst Place and West Dean. Weald and Downland Open Air Museum features a large collection of historic buildings, some dating back to medieval times. Amberley Working Museum highlights area’s industrial heritage. You can also take steam train journeys through the heart of the Sussex countryside on the Bluebell Railway.www.westsussex.gov.uk/tourism
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In conjunction with
EXPLORE Chartwell, the family home of Sir Winston Churchill Visitors are welcomed as guests into the house, where 20th century history comes to life. The gardens command breathtaking views, and visitors can enjoy the tranquil atmosphere of the water garden and the fragrance of the rose walks. Many of Sir Winston’s paintings are to be found in his studio, while nearby are the walls he built with his own hands and the newly-restored and wonderfully productive kitchen garden. Chartwell is open Wednesday – Sunday all year round.
T: 01732 866368 (infoline); 01732 868381 E: chartwell@nationaltrust.org.uk w w w.nationaltrust.org.uk/ / chartwell
Waddesdon Manor
WADDESDON Manor is a French Renaissance-style château which was built by Baron Ferdinand de Rothschild in the 19th century to display his vast collection of works of art, and to entertain the fashionable world. It has one of the finest Victorian gardens in Britain, featuring a parterre, seasonal displays, statuary, fountains and aviary. The Wine Cellars, modelled on the private cellars at Château Lafite-Rothschild contain thousands of bottles of Rothschild wines dating back to 1868. There are also shops, fully licensed restaurants and a plant centre.
Tel: 01296 653226 Email: waddesdonmanor@nationaltrust.org.uk w w w.waddesdon.org.uk
Pictured from left, the first organisations to be 'Champions' for the Hosting the World Project – Em mma Vinters – Sir Christopher Wren's Hotel & Spa, Windsor, Julia White – Royal Borough of Windsor & Maidenhead, Sue Gill – Head of Skills & Training, Tourism South East, Laura Lion – Elva Lodge Hotel, Maidenhead and Mark Furney – French Brothers Ltd, Windsor.
Preparing for 2012 A PROJECT has been launched to prepare the South East’s tourism industry for the London 2012 games. Hosting the World was launched at Eton Dorney Lake as part of a specially tailored customer care and practical skills development programme to ensure that tourism businesses in the Thames Corridor – that are host venue to the rowing, canoeing and kayaking events – are prepared for the expected 30,000 extra visitors.
Emma Vinters, sales manager of Windsor’s Sir Christopher Wren’s House Hotel and Spa, said: “I believe that the Hosting the World Project will prove to be invaluable to independent businesses such as ours. “The two courses I have already attended have both provided excellent guidance and training which the Hotel is now able to build upon to achieve its goal of customer service excellence in time for 2012 and beyond.”
The heart of the RHS and a garden of exquisite diversity NESTLED in the Surrey countryside, RHS Garden Wisley has been a showcase for horticultural excellence and learning for over 100 years, with inspiration and knowledge available to beginners and experts alike, including the young gardeners of tomorrow. A garden of extraordinary beauty and variety, Wisley offers visitors a truly memorable day out. Whether appreciating the stunning Glasshouse, the majestic borders, motivational model gardens, admiring all year round colour or whetting the appetite in our model vegetable garden and fruit orchards, there is always something for our visitors to enjoy. Also watch out for our exciting programme of events, including our Grow Your Own days in March, the Wisley Flower Show in September and ‘A Taste of Autumn’ in October. Not forgetting that visitors can also gain instant onsite access to gardening advice and knowledge, coupled with fantastic retail therapy opportunities in our Wisley Shop and Plant Centre, along with an abundance of catering venues to choose from. Wisley contains all the right ingredients for a perfect day out. With special group rates available, along with free coach parking and free entry for the coach driver and group organiser, why not call us for further information today. 22
Tel: 0845 260 9000 w w w.rhs.org.uk/wisley
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Regional tourism council has new chairman TOURISM South East has appointed John Williams as the new chair of the regional tourism council from April. John has a background in advertising, marketing and public relations and is co-founder and former chairman of Fishburn Hedges, one of the UK’s leading public relations agencies. He adds the chairmanship of TSE to his current roles as chair of Richmond Theatre Productions and the think tank Tomorrow’s Company; and as a non-executive Board member of The Charity Commission and Business in the Community. Bill Ferris, CEO of the Chatham Historic Dockyard, vice chair of the TSE Regional Tourism Council, and chair of the Recruitment Panel, said: “John brings with him substantial experience in the commercial sector of communications and marketing, together with valuable knowledge of the public and not-for-profit sectors.” John added: “It is a difficult time for our members and partners, but
In conjunction with
Information centre wins award THE Royal Windsor Information Centre has won the Tourism South East ExSEllence Tourism Information Centre of the Year Award 2008. The Royal Borough of Windsor and Maidenhead will now go forward to the national Enjoy England awards in April, which are run association with Visit Britain. Visitor manager Julia White said:
“This unexpected honour for our dedicated information centre team headed by manager Barbara Hunt, reflects all their wonderful hard work over the past few years.” The Royal Borough welcomes over 7m visitors each year with a quarter of a million contacting the information centre for advice either by telephone, email or in person.
Board seeks replacement md ROBERT Collier will leave his post as managing director of Tourism South East in the spring. Chairman Nigel Walmsley, said: “His six years at TSE have been a period of considerable achievement. He has led a
programme of change and development which has greatly strengthened our role in supporting tourism in the South East.” The board is now looking to recruit a replacement.
Quebec House
John Williams the South East offers a unique breadth of venues, experiences and hospitality and with the expertise and energy in Tourism South East, we can help the region succeed.”
THIS grade-one listed gabled house is situated in the beautiful village of Westerham. Many features of significant architectural and historical interest reflect its Tudor origins as well as changes made in the 18th and 20th centuries. Quebec House was the childhood home of General James Wolfe, and rooms contain family and military memorabilia, prints and portraits. The Tudor coach house houses an exhibition about the battle of Quebec (1759) and the part played there by Wolfe. Quebec House is Wednesday - Sunday, 1pm-5pm, from March 14 until November 1 2009.
T: 01732 866368 (infoline); 01732 868381 E: quebechouse@nationaltrust.org.uk www.nationaltrust.org.uk/quebechouse
Theatre Royal Brighton VISIT this beautiful nationally renowned theatre and enjoy a rich programme of star-studded shows in 200-year-old Regency splendour. Situated opposite The Royal Pavilion Gardens, Theatre Royal Brighton’s proximity to a diverse range of shopping and fabulous restaurants make it the first choice for residents and visitors alike. Packed full of quality dramas, hilarious comedies and magical musicals there is sure to be something for your group. Theatre Royal Brighton’s Spring season welcomes a glittering list of stage and screen stars including Sir Ian McKellen, Patrick Stewart, Richard E Grant and Claire Bloom. Highlights of the season include Gethsemane, a new play by David Hare direct from a sell out run at the National Theatre; nautical musical delight HMS Pinafore starring John Savident; West End and Broadway smash hit comedy Boeing Boeing; and thigh slapping, toe tapping musical extravaganza Seven Brides for Seven Brothers.. Generous group discounts are available on most shows of one week in duration so we recommend early booking to ensure your group does not miss out! Call our Groups Hotline for more information. See advert for further details or for a brochure call 08700 606 650. Contact:
Theatre Royal Brighton Box Office 08700 606 650 (bkg fee) Groups Hotline 08700 602 516 Access Bookings 0844 871 7677 (bkg fee) www.ambassadortickets.com trbmarketing@theambassadors.com Theatre Royal Brighton New Road Brighton BN1 1SD 23
DESTINATIONSOUTH EAST
In conjunction with
Festival Place, Basingstoke, winner of the Sustainable Tourism category Blenheim Palace, winner of the Large Visitor Attraction category with guest travel journalist and presenter Simon Calder
New plans for Emmetts Garden in 2009 ENJOY the beauty of fascinating Emmetts Garden, with its unique collection of plants and trees. Renowned for its spectacular views, bluebell display and shows of autumn colour, Emmetts Garden has something for everyone. There are exciting new plans for Emmetts Garden in 2009, including the redesign of the rock garden and south garden and the installation of rose swags in the rose garden. The Stable Tea Room and Tack Room Shop promise a warm welcome for all. Emmetts Garden is open Saturday – Wednesday, 11am-5pm, from March 14 until November 1 2009. Contact:
T: 01732 866368 (infoline); 01732 868381 E: emmetts@nationaltrust.org.uk www.nationaltrust.org.uk/emmetts
West Sussex Coast to Countryside WEST Sussex is rich in heritage, places of natural beauty, culture and attractions. The county is home to many magnificent heritage attractions. Chichester’s 900 year-old cathedral towers over the city. Nearby, Fishbourne Roman Palace features some of the finest mosaics in Britain. Petworth House and Goodwood represent two of the county’s magnificent country houses. Each with fine art collections. Arundel Castle contains fine collections of furniture, armour and works of art. Parham House is a finely restored Elizabethan manor house. Weald and Downland Open Air Museum features buildings dating back to mediaeval times, whilst Amberley Working Museum showcases the areas’ industrial heritage. Gardens of spectacular beauty and diversity abound in West Sussex. From the great showpiece gardens like Leonardslee, Borde Hill, Nymans, High Beeches and Wakehurst Place to specialist gardens like Highdown Chalk Garden, West Dean and Denmans. West Sussex is full of the best in English gardening. The Tangmere Military Aviation Museum houses fascinating military aircraft, and continuing with the aircraft theme, Shoreham Airport has a 1936 Grade II listed Art Deco terminal and hosts a spectacular airshow in September. If you want to probe the skies further, then a visit to the South Downs Planetarium is a must.
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For more information contact: Tel. 01243 382324 Email. john.gibbs@westsussex.gov.uk www.westsussex.gov.uk/tourism
Entries ‘get better every year’ A RAFT of winners has been announced at the Tourism ExSEllence Awards for the South East. The awards ceremony was held at the Wentworth Club in Surrey where tourism business competed for prizes in 15 categories. Robert Collier, chief executive of Tourism South East, said: “It’s a delight to see such a high standard of entry – it gets better every year. “We look forward to seeing more success as the winners go forward to the national Enjoy England Awards for Excellence in 2009.” The regional award scheme is the only one in the country to include an award for ‘Sports Tourism’, added in part to recognise the huge contribution sport will be making to the tourism industry in the South
East in the run-up to the London 2012 Games. The winners include Blenheim Palace, Woodstock (Large Visitor Attraction category) and Caswell House, Brize Norton (Self Catering), both in Oxfordshire, The Royal Windsor Information Centre, Berkshire (Tourist Information Centre category), The MacDonald Compleat Angler in Marlow, Buckinghamshire (Large Hotel), The Nurse’s Cottage Restaurant with Rooms, Sway (Access for All category) and the Royal Marines Museum, Southsea (Small Visitor Attraction), both in Hampshire, the Gardener’s Rest near Deal, Kent (B&B/Guesthouse), Sailnet Sailing Centre, Brighton (Best Tourism Experience and Sports Tourism) and Hastings Food and Wine Festival, Sussex.
DESTINATIONSOUTH EAST
In conjunction with
Loseley Park LOSELEY Park, set in rolling Surrey countryside, was built in 1562 by Sir William More and is a fine example of Elizabethan architecture, featuring many fine works of art. The stunning walled garden, a short distance from the house, is based on a Gertrude Jekyll design and is often compared to gardens of national renown. Groups are welcomed to Loseley Park and attention is paid to every detail of their visit to ensure a relaxed and enjoyable occasion. (Minimum: 10 people). Tours of Loseley House are a fascinating insight into 500 years of history and garden tours can also be arranged.
Sailnet UK, winner of the Sports Tourism and Best Tourism Experience categories
Contact: Groups Administrator: 01483-405118 enquiries@loseleypark.co.uk. www.loseley-park.com
The Royal Marines Museum
THE Royal Marines Museum, winner of the TSE ExSEllence 'Best Small Visitor Attraction of the Year' award, celebrates the proud history of the Royal Marines and is based in the lavishly decorated former Officers’ Mess of Eastney Barracks, built in the 1860s for the Royal Marine Artillery. With displays and exhibits highlighting the history of the Royal Marines from their beginnings in 1664 through to the present day, and our new The Making of the Royal Marines Commando exhibition, the Museum brings to life the history, character and humour of the Royal Marines for the young and old alike.
T: 023 9281 9385 E: info@royalmarinesmuseum.co.uk W: www.royalmarinesmuseum.co.uk
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DESTINATIONNORTH EAST
Newcastle Gateshead tourism grows to £1.2b THE value of tourism to Newcastle Gateshead grew by four per cent to £1.2b in 2007, according to new research. The statistics revealed that the area attracted 19.5 million visitors, up three per cent on the 2006 figure. Tyne and Wear contributed 51 per cent of the total tourism revenue generated for the whole of North East England, with an
economic impact of more than £2b supporting 37,000 jobs. Andrew Dixon, Newcastle Gateshead Initiative chief executive, said: “Who would have imagined ten years ago that we would be seeing this kind of sustained growth in the tourism economy? Our culture and heritage, our business tourism infrastructure, our conferences and our city-break and large day-visitor
Come and ‘Sea’ for Yourself... SET a course for Hartlepool’s Maritime Experience and voyage back in time to the sights and sounds of an 18th century seaport, to the times of Nelson and Napoleon. Featuring a historic quayside with its period houses and shop displays, HMS Trincomalee – the UK’s oldest warship afloat. • Travel Trade prices, £3.85 each. • Discounts for other groups. • Free coach parking on site • Good disabled access, toilets and coffee shops • Guided tours by prior arrangement Just a few of the benefits of booking a group visit with us. August 7-10, 2010 – Tall Ships’ Races
Contact: Telephone (01429) 860077 www.hartlepoolsmaritimeexperience.com
The Journal Tyne Theatre The Journal Tyne Theatre is a grade one listed building and is both beautiful and functional, with a capacity of 100 up to 1100. It has played host to an assortment of events from opera to theatre shows, from comedy to pantomimes, concerts to conferences. Located in the centre of Newcastle The Journal Tyne Theatre is easily accessible by the city's varied public transport systems. The Metro Radio Arena Newcastle is the largest concert and exhibition venue in the North East of England and was acquired by SMG Facility Management Worldwide in 2000. SMG are owned by American Capital. The Metro Radio Arena has a strong commitment to the North East as a region, and is more than capable of supporting the very best in entertainment in this superb 40,000sq metre site.
For details and offers available to group bookers, call 0191 260 6006 or visit www.metroradioarena.co.uk www.thejournaltynetheatre.co.uk.
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market have all helped position us at the head of the new wave of tourist destinations in the UK.” The report revealed: Visitors spent £1.2b with the food and drink sector representing more than £346m of that total – the highest percentage of tourist spend for the destination. The hotel supply increased by 43 per cent between 2002 and 2007, with 12 new hotels opening in the twin cities. The value of tourism to the North East economy has grown by 30 per cent over the past five years and is now worth nearly £4b annually. The Port of Tyne's cruise business has grown 40 per cent in the last four years and Newcastle International Airport has recorded the highest number of passengers, welcoming 5.7m passengers - this is expected to grow after the Emirates route to and from Dubai was launched. Andrew added: “There is a positive economic impact for Newcastle Gateshead in terms of financial revenue, but also in terms of the development of business tourism; with the growth of Newcastle airport and the universities undoubtedly proving a contributory factor.”
DESTINATIONNORTH EAST
Upturn in profits for three attractions THREE tourist attractions in North East England have reported an upturn in profits this year. Crook Hall and Gardens, Prince Bishops River Cruises and Durham Indoor Market have been working together to attract coach parties and groups. Maggie Bell, of Crook Hall, said: “We’ve grown year on year in terms of paying customers since we opened for business a few years back, but this year has already shown a 20 per cent increase in groups of spending visitors coming into the hall and gardens.” Colin Wilkes, managing director of
the Durham Markets Company, added: “A number of factors have come together to help explain why we seem to be bucking the trend. The most important is that we work closely together for a single and clear purpose – to get new and additional groups of visitors. “We also think that Durham City’s recently introduced ‘meet and greet’ service for groups and the important free coach parking and drop off and pick up facility, have greatly contributed to our success.” Prince Bishops River Cruises as seen an increase of 10 to 15 per cent in group business.
Northumberland gardens open to group organisers WHALTON Manor Gardens in Whalton Village, Northumberland, has opened to pre-booked visitors and group travel organisers. Christine and Michael Lightfoot of Durham City Coaches; Sarah Hopps of Eddie Brown Travel from Boroughbridge; Deborah Tate of the Woodhorn attraction in Ashington; Gillian Robinson of Kirkley Hall near Whalton Village; Marian
Bassam of Business Link and Steve and Judith Reed of Steve Reed Tourism Ltd all attended the launch event. Owner Penny Norton said: “We’ve tinkered with the idea of welcoming visitors to experience our lovely gardens for a while, but have now decided to open up to groups of visitors and we hope that 2009 will prove that we have made the right decision.”
Travel agents from the United Arab Emirates were shown tourism hotspots in Newcastle Gateshead to promote more visits. The six delegates had specifically requested a trip to the North East to see its modern icons, such as The Angel of the North. The visit follows the first anniversary of the Emirates flight direct from Newcastle International Airport to Dubai.
Longframlington Gardens THE landscaped gardens and arboretum at Longframlington Gardens, are set in the idyllic ambiance of peaceful Northumbrian countryside, with beautiful panoramic views. These 12 acre gardens are owned and designed by Hazel Huddleston. They offer a living exhibition and collection of over 160 types of trees and 725 cultivars of shrubs, climbers, perennials and rock garden plants, with garden and arboretum walks, ponds, garden art, nature and fun trails. Designed and planted to give colour and interest throughout the seasons, they offer a fascinating and unique garden for visitors to enjoy.
For further information contact: Hazel Huddleston - Tel/Fax: 01665 570382. Email: info@longframlingtongardens.co.uk
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Tourism agencies across the UK are being urged to cash in on their literary connections under a new campaign run by Visit Britain. Nicola Hyde reports. In Ashdown Forest, East Sussex poohsticks is a popular attraction for AA Milne enthusiasts.
Cash in on literary connections ... THE national tourism agency is pushing its Novel Places programme in partnership with book publisher Harper Collins which profiles some of the nation’s most-loved authors and the destinations and the areas which inspired them. Elliott Frisby, spokesman for Visit Britain, said: “Literary tourism is a lot like film tourism. It’s a great way to introduce people to a different area and our country has some very famous authors like Austen and Dickens who are known worldwide. “These authors all wrote about their memories of UK destinations with very evocative feelings and there is a whole tourism market that wants to see the places that inspired their favourite authors. There is the also other type of lit-tripping which is inspired by places they have read about – it’s a huge market we can tap into.” The online campaign was launched to coincide with the anniversary celebrations for Agatha Christie and now tourism businesses across the
country are being urged to bring the settings from the nation's favourite novels to life. The partnership features a dedicated webpage www.enjoyengland.com/novelplaces split into regions, where users can see which places inspired their favourite authors and the areas in which their books were set. Elliott added: “The Novel Places campaign focuses more on thrillers and connections like Agatha Christie in Torquay but there are already many tourism destinations that really make the most of their literary connections – like the Beatrix Potter connection in Cumbria which still has massive interest from Japan and Winnie the Pooh and poohsticks in the Forest of Dean. “Literary connections is an added leverage for tourism organisations and there are many attractions that have been making the most of this. Wales has been pushing its Dylan Thomas connections.
Dickens House Literary Desk and Chair From Gads Hill Place Rochester, Bloombury
“I think we also need to push the more contemporary modern authors as there is a real gap in the market there.” There has been many UK destinations that have already reaped the rewards from littripping. JK Rowling’s series of Harry Potter novels prompted a 120 per cent rise in visitors and £9m extra in tourism revenues at Alnwick Castle when the books were converted to film. Gloucester Cathedral (which was chosen to represent Hogwarts in the movie) had a 50 per cent rise in visitors. And Dan Brown’s Da Vinci Code novels inspired a boom in UK tourism when its associated movie was brought out – a success that could be repeated with the upcoming release of the prequel Angels and Demons. When the movie premiered in 2006 Lincoln Cathedral reported a 26 per cent rise in visitors, Rosslyn Chapel 33 per cent increase and Temple Church, London five-fold rise.
Jane Austen’s house at Chawton, Hampshire.
In Chelsea, London, there is plaque on the wall outside 13 Mallord Street, celebrating that the British author A. A. Milne (1882-1956), best known for his Winnie-the-Pooh children's stories, lived at this property
Charles Dickens birthplace in Portsmouth, Hampshire.