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no.290 • £4.75 incorporating
December 2020/January 2021
The Number One magazine for the care sector
New initiative shows smiles behind masks BIRCHWOOD House care home in Tunbridge Wells and sister company Birchwood Care Services, operating in the community, have unveiled Birchwood Smiles – a new initiative to show the smiling faces of its staff behind their masks. Every team member will now wear a lanyard around their neck, with a large picture of their smiling face on it. This will help them to engage with residents and clients, even when wearing full PPE. “So much of caring is about making a human connection and we wanted to remind our clients that there’s always a smiling face behind the mask,” said Wendy Ryan, manager of Birchwood Care Services. “If you smile at someone, nine times out of 10 you’ll get a smile back, and what’s important to remember is sometimes we’re the only people our clients see in a day. “For those who have dementia this is even more important. Continuity and routine are essential. A familiar face helps build rapport and trust. We want to create a positive, happy feeling for all clients.” This simple gesture is already proving effective. Although there are hopes of a Covid-19 vaccine being rolled out
soon and elderly people will be the first to receive it, Birchwood is preparing for PPE being a part of daily life for some time to come. Birchwood has adapted its services throughout the pandemic, locking down Birchwood House early in 2020 and introducing family visits to Birchwood House in June, using a fully secure visiting area. Birchwood Care Services has adapted by significantly reducing staff interaction and making more use of video and telephone supervision. Birchwood Care Services also held its first virtual Care Awards in 2020, to keep morale high and thank staff for their continued efforts. Categories included “Going over and above” and “Best compliments from clients”. Keeping clients’ spirits up throughout has been a priority, with organised afternoon teas, a Harvest Hoedown, Halloween and Guy Fawkes celebrations for the elderly people Birchwood cares for. Owner Niral Patel added: “It’s our team’s smiling faces that so often get mentioned by residents, clients and their families. “So, everyone loved the idea of Birchwood Smiles and quickly got behind it, and we’ve been able to roll it out across all of our staff.”
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Coventry home wins competition
Dementia care specialist Belong Crewe has released a 2021 calendar to raise funds for a telescope for the village. Featuring its residents as life models, the project has recreated some of the world’s most iconic portraits for the calendar which can now be enjoyed by the local community. Fourteen of the residents have modelled as famous paintings for the calendar, including works from some of history’s most renowned artists such as Picasso, Van Gogh and Grant Wood, spanning from 15th century Northern Renaissance to 1930s Modernism. All profits from the calendar will go towards the organisation’s fundraising activities, with the team aiming to purchase a telescope to enable the village’s residents to enjoy stargazing.
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BRANDON House Care Home in Coventry has been crowned the winner of the McVitie’s Tasties biscuit decorating competition in partnership with the National Activities Providers Association. Residents beat off stiff competition from more than 200 entries to take the top spot in the challenge which asked care homes around the country to get creative and make a biscuit masterpiece built on a memory. Judges were wowed by Brandon House’s entry, which involved a biscuit garden complete with a church, pond, greenhouse and motorbike garage. Each resident turned their special memory into biscuit form. The residents’ personalities shone through and warmed the judges’ hearts. Manager Sheryl Davis said: “When we saw the competition we jumped at the chance to get involved. “We had a discussion with our residents about our theme, which evoked all sorts of wonderful memories. “We like competitions at Brandon House, and we like biscuits even more. “All of our residents and colleagues are thrilled to have won and are looking forward to having an Alice in Wonderland style afternoon tea.” Residents and the care team at Brandon House will be rewarded with a special afternoon tea package worth up to £1,000.
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