June 2018
no.260 • £4.75 incorporating
The Number One magazine for the care sector
Judges are revealed for second accolades
Care provider launches new campaign By Dominic Musgrave A PROVIDER has launched a national campaign to celebrate its care assistants across all offices, and the difference they make in their local communities every day. The #MakeADifference campaign, spearheaded by Bluebird Care, a national home care operator in the UK, aims to highlight and raise awareness of domiciliary care as a profession, which enables vulnerable people to receive the care and support they require in the comfort of their own homes. The campaign will also showcase why Bluebird Care’s care assistants are #ProudtoCareAtHome. Many of the local Bluebird Care offices will be hosting events throughout the summer to promote the campaign – ranging from open days, local charity partnerships and lots more. June Moore, Bluebird Care’s longest-standing care assistant – of over 10 years – who also works at Bluebird Care in Petersfield, said: “Bluebird Care offer me a career that works. “The role has been very flexible in giving me a work life balance. This is key when raising a family. “I know I am making a difference in my local community, and helping
individuals remain in their own home. “Moving can be unsettling, so anything we can do to prevent this should be done. “I love spending time with my customers, hearing the stories, seeing the photos. I love being a care assistant. “Some people already have the skills to work in home care; patience, caring, and having a laugh. “I have a giggle with my customers every day. I know I will never find another job where I am making a real difference.” Duncan Berry, Bluebird Care’s chief operating officer, added: “This campaign aims to highlight the vital work that our care assistants across the country are providing day in, day out. “Via the #MakeADifference campaign, we want all individuals to learn more about how rewarding a career in home care can be, the huge difference you can make to the people that you support, and why so many of our Bluebird Care care assistants are #ProudToCareAtHome. “We would like to thank all our wonderful carers, and to encourage anyone who thinks they have the right qualities, to get in touch and consider a career with us.”
Her Royal Highness The Princess Royal officially opened The Chocolate Quarter in Keynsham. To mark the grand opening of The Chocolate Quarter, Her Royal Highness, who attended as honorary member of the Society of Merchant Venturers, was given a tour of the site by chief executive of the St Monica Trust, David Williams and master of the Society of Merchant Venturers, Charles Griffiths. The tour showcased the facilities in the new £60million intergenerational development including a cinema, restaurants, health spa, pottery studio and Charterhouse, a state-of-the-art 93-bed care home.
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WE can reveal the expert panel of judges with the tough task of picking the winners of the second Caring UK Awards in partnership with Clydesdale and Yorkshire Bank. Professor Martin Green OBE, chief executive of Care England, Nadra Ahmed OBE, executive chairman of the National Care Association, Raj Kapoor, head of training and consultancy at the Alzheimer’s Society, Care Forum Wales chair Mario Kreft MBE and Jane Murphy, professor of nutrition at Bournemouth University, will choose the winners in 21 categories, which will be presented at a glittering ceremony at The Athena in Leicester on December 6. Awards include Regional Care Home of the Year, Volunteer Team of the Year and Activities Team of the Year. Other categories include Best Innovation in Care, Best Outdoor Environment and Care Employer of the Year. Full details of the event can be found at www. caringukawards.co.uk Closing date for entries is July 30. Caring UK editor Dominic Musgrave said: “The standard of entries we have received so far has been fantastic. We’re also delighted that five of the leading lights in the care sector have agreed to take on the unenviable task of picking the winners.”