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Issue 37 November/December 2010 £2.75
Anger over industry funding cuts By Christina Eccles THE industry has reacted angrily at government cuts, which will see VisitBritain and VisitEngland lose over a third of their current funding over the next four years. DCMS has announced that the budget will be slashed over this period – with VisitEngland’s budget for next year cut to £9.2m – meaning the industry will have to work even harder to make every penny count. And key figures in UK tourism have expressed disappointment. Tourism Alliance chairman Ken Robinson said: “With DCMS saying that all sectors must share the pain, we expected cuts. “However, the Treasury’s attitude to tourism, not recognising that investment in the sector brings immediate and high returns to Britain, is short sighted. It hampers growth and tourism’s potential in the task of rebuilding the economy.” UKinbound’s chief executive Mary Rance added that strong overseas marketing – and the sufficient budget to achieve this – is crucial to ensure the UK can compete on a global scale. She added: “Whilst we must accept that there is some inevitabili-
ty of cuts in funding for VisitBritain in line with the cuts across all sectors, it is proven that for every pound spent on marketing Britain, it delivers an immediate and compounded return to the UK economy. “The potential for inbound tourism is huge and the Prime Minister’s aspiration to make the UK the fifth most visited destination is to be applauded. But visitors’ choice of destination is not a given and we must preserve our positioning and ability to sell internationally through working constructively to ensure sustained growth for inbound tourism and the UK economy.” However, VisitEngland chief executive James Berresford has tried to reassure the industry by insisting they are prepared for cuts. He added: “We are already well prepared to adapt our business model to this cut and will ensure VisitEngland continues to meet our fundamental goal to grow the value of domestic tourism. An immediate focus for VisitEngland is to work with the tourism minister, his team and the industry to provide solutions that will ensure tourism is supported throughout the country as the Regional Development Agencies’ funding for tourism ceases.”
Minister’s support for English tourism
Model Danielle Lineker has launched Premier Inn’s new Twitter-based virtual concierge service for guests. To access the budget hotel chain’s service, guests must tweet @PremierInn #concierge, from which they can ask for recommendations to help improve their stay.
TOURISM minister John Penrose has praised English tourism and pledged his commitment to fighting for its future growth. In a speech to key industry figures at a conference organised by VisitEngland, he thanked the industry for its support as he came into post, and praised the existing Strategic Framework for Tourism in England, launched earlier this year. He also acknowledged the current challenges facing the industry and urged it to continue to work in partnership. VisitEngland chief executive James Berresford said: “I am delighted that the Minister could join us to address so many members of our industry. “We have been working closely with the Minister since he came into post to provide input into his forthcoming tourism strategy. We are also working together to provide solutions that will ensure tourism is supported throughout the country once the Regional Development agencies close.” The strategy will be launched at the end of the year.
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Cumbrian hotel operator’s fears over funding threat A WORRIED Lake District hotel operator has told how he fears funding cuts to Cumbria Tourism may have a detrimental affect on his businesses. Stephen Broughton is a director of two local attractions – the Lindeth Howe Hotel and tour operator Mountain Goat – and he said that even though both businesses have enjoyed a bumper summer of increased bookings and revenue, he is concerned that funding cuts to the area’s tourism organisation may mean that businesses in Cumbria and the Lake District will struggle to promote themselves in future without any additional help. He explained: “We really benefit from Cumbria Tourism’s ad campaigns and their flying the flag for the area. The risk of it being reduced is a concern for us. The fact is they have been there banging the drum for us and that has benefited the whole region. “It will have a knock on effect into the future because the area is constantly having to compete
against other destinations in the UK and abroad. This is of great concern to us as a Lake District business operator because we cannot afford to effectively market ourselves internationally.” He is now calling on the government to recognise how working in partnership has benefited local tourism and that businesses need this support to continue operating successfully and to compete with rival destinations. He added: “Working in partnership with similar businesses continues to be a successful means of promoting ourselves abroad but those efforts have always been
Entertainment news in Centrestage starting on Page 13
The best of British hospitality recogniseds Page 5
Destination South East Destination Yorkshire
Page 8 Pages 16 & 17
Contacts EDITORIAL Andrew Harrod group editor 01226 734639 ah@whpl.net Louise Cordell reporter 01226 734694 lcordell@whpl.net Christina Eccles reporter 01226 734463 ce@whpl.net Dominic Musgrave reporter 01226 734407 dm@whpl.net
backed with resource and money by Cumbria Tourism and the local council. The Coalition Government needs to recognise that we have had local enterprise partnerships working successfully around here for nearly 20 years and it would be a big loss to make them fail for lack of support and lose the expertise that has been nurtured during that time.”
Colchester Zoo’s Southern Tamanduas are now experiencing life outdoors, after the zoo built the first outdoor exhibit created for this species. The pair are one of a number of animals now inhabiting the new enclosure, which allows visitors to get up close to them by walking right through the middle.
PRODUCTION Judith Halkerston – group deputy editor – jhalkerston@whpl.net Stewart Holt – studio manager – sth@whpl.net Kyle Wilkinson – graphic designer kw@whpl.net Laura Blackburn – graphic designer lb@whpl.net ADVERTISING Andrew Loades assistant product manager 01226 734482 Tony Barry sales and marketing director 01226 734605/01226 734333 CIRCULATION Kelly Tarff 01226 734695 kt@whpl.net Fax: 01226 734477
Web: www.destination.uk.com
Staycations stay popular – survey By Dominic Musgrave THE staycation phenomenon is showing no sign of slowing down, according to a new survey, with trips taken in England this year staying unchanged compared with 2009. Figures from the UK Tourism Survey released by VisitEngland have revealed that in the first six months of this year, visits by domestic travellers have stayed the same as last year. The results also show that
although overall the number of domestic overnight trips made in the first half of 2010 was unchanged compared with 2009, there were differences in the purpose of the trip. The number of pure holiday trips fell by three per cent between January and June in the UK and the number of business trips during the same time period in the UK also fell slightly by one per cent. However, the number of visiting friends and relatives trips rose by
two per cent. During the month of June, visitor figures also increased by five per cent compared to June 2009 – which could have been influenced by the later half-term holiday than the previous year. VisitEngland chief executive James Berresford said: ”Last year was the best ever year for leisure tourism with domestic holiday trips up by 18 per cent in England and 17 per cent in the UK. “Despite a slight downturn in
holiday tourism this year compared to 2009, England and the UK are still experiencing double digit growth compared to 2008. “The industry should be proud of sustaining strong and consistent figures especially in view of a World Cup and ongoing economic uncertainty.” In the past 12 months, 125.97m overnight trips were taken in the UK, 7.8m more than in the 12 months from July 2008 to June 2009 – representing an increase of seven per cent.
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£1.6m new tourism drive round corner By Christina Eccles
Two rare Sun Bears have arrived at Colchester Zoo after being rescued from Cambodia. The pair are currently being settled into a temporary enclosure, which is open to visitors, while the zoo begins a fundraising campaign to build a new £375,000, purpose built enclosure for them.
VISITORS to Britain are being encouraged to explore ‘a different picture around every corner’ in a new tourism campaign worth £1.6m. The campaign – launched by VisitBritain and British Airways – is aimed at the traditional tourism market and offers travellers powerful images of the diversity Britain has to offer as well as showing how getting here has never been easier. It demonstrates how sights, activities and experiences lie around each corner, stressing that research shows the UK is packed with more world-class heritage and history sites than anywhere else on earth. It particularly focuses on the emotional allure and authenticity of attractions that can be found across Britain and brings them to life by adapting the ‘mode dial’ found on cameras across the world to display the wealth of British icons tourists can enjoy.
The campaign aims to highlight that whatever visitors turn their holiday dial to – heritage, sport, fashion or food – Britain has unique and exciting experiences waiting to be found and explored. And the global campaign also offers special fares to economy passengers as well as media familiarisation trips and syndication of VisitBritain web content onto ba.com and consumer databases. VisitBritain’s director of marketing Laurence Bresh explained: “Britain has more attractions per square mile than anywhere else in the world and we think the ‘Classic’ campaign will inspire visitors to travel the length and breadth of the country. “I’m delighted to announce British Airways as the lead partner in our biggest campaign of the year to date. It is strong evidence that VisitBritain is making great progress in winning match-funding from the private sector which only helps to increase the number of tourists and revenue coming into the UK.”
Businesses team up to sell their country to world
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VISITSCOTLAND will be using this year’s World Travel Market to showcase the country to potential visitors from all over the world. The main focus at this year’s event will be on the current international campaign – Meet the Scots – and Scotland’s Year of Food and Drink. And 14 diverse Scottish businesses – including hoteliers, visitor attractions and transport companies – have teamed up with VisitScotland to sell their country to the world. VisitScotland chairman Dr Mike Cantlay said: “No-one can deny that it has been a tough year for international tourism. We’ve had airline strikes, extreme weather and volcanic ash all set against a turbulent economic climate. But tourism is one of the most resilient industries in the world and, from speaking to our business partners, I know we’re all up for the challenges and, more importantly, the opportunities that lie ahead. “And there can be few better opportunities than at World Travel Market, where we are positioning the very best of Scotland in front of a captive global audience of buyers, industry insiders and international trade professionals. Tourism is already an £11b industry but events like this remind us there’s always more potential to be tapped into.” At the Scotland stand, buyers will also be able to get their hands on EventScotland’s new winter festivals campaign booklets, which detail more than 60 events to celebrate St Andrew’s Day, Hogmanay and Burns Night.
A Lake District hospitality company has re-branded to show customers it is more than just a hotel chain. English Lakes Hotels has changed its name to English Lakes: Hotels, Resorts and Venues to reflect the diversity of the company’s business – which includes selfcatering lodges, a marina and watersports centre, health and fitness facilities and conference and wedding venues. The Low Wood Hotel has also changed its name and will now be known as Low Wood Bay – reflecting the many facilities located there.
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DESTINATIONNEWS
The best of British hospitality recognised at awards ceremony THE best of the British hospitality industry has been rewarded at a ceremony in London. The AA Hospitality Awards were hosted by Penny Smith and took place at the London Hilton on Park Lane. Twenty establishments and individuals received recognition for outstanding excellence in their field, including a lifetime achievement award for George Goring and the coveted AA’s Chefs’ Chef award for Martin Wishart.
Hotel, Llandudno Winner, London – The Royal Horseguards, London AA Restaurant of the Year: Winner, England – The Harrow at Little Bedwyn, Marlborough, Wiltshire Winner, Scotland – The Peat Inn, Fife Winner, Wales – The Hardwick, Abergavenny, Monmouthshire Winner, London – Galvin La Chapelle
AA Chefs’ Chef of the Year – Martin Wishart
AA Wine Award: Winner, England and Overall – Hambleton Hall, Oakham, Rutland Winner, Scotland – The Kitchin, Leith, Edinburgh Winner, Wales – Fairyhill, Reynoldston, Swansea
AA Hotel of the Year: Winner, England – Lucknam Park Hotel and Spa, Colerne, Wiltshire Winner, Scotland – Boath House, Nairn Winner, Wales – The Imperial
AA Pub of the Year: Winner, England – The Black Swan at Oldstead, North Yorkshire Winner, Scotland – The Sun Inn, Eskbank, Edinburgh
The award winners in full were: AA Lifetime Achievement – George Goring
Winner, Wales – The Swan Inn, Little Haven, Haverfordwest AA Small Hotel Group of the Year: Winner – Apex Hotels AA Hotel Group of the Year: Winner – Marriott Hotels AA Eco Hotel and Eco Hotel Group of the Year: Winner, Eco Hotel – The Scarlet, Cornwall Winner, Eco Hotel Group – Elite Hotels AA Hotel Services group area manager Giovanna Grossi said: “Every year the judging gets harder and harder, and this year is no exception. “The outstanding achievements of the winning establishments have shone, and their dedication and commitment to providing quality and excellence within the hospitality industry is exemplary.”
Penny Smith
Hotel in mini-moon offer A HOTEL in the Peak District is offering newlyweds the chance to get away on a budget with the launch of its mini-moon packages. East Lodge in Rowsley has seen a boom in couples taking a shorter break immediately after the wedding – saving the traditional longer honeymoon for a later date. Director Iain Hardman said: “At East Lodge, a short break doesn’t mean compromising. A mini-moon can be every bit as exclusive and indulgent as a longer honeymoon abroad, it is really just a matter of getting the location and ambience right. “Furthermore, we are finding that couples do still tend to honeymoon later on, sometimes as late as two or three years after the wedding. With mini-moons it’s all about
finding the ultimate venue and settling down very quickly to a few days of rest and relaxation together. Many coupes are planning the ‘big holiday’ for later, but you still do need that bit of pampering and wind down time after any wedding and East Lodge excels at that.”
Five trophies for Manchester MANCHESTER has cemented its reputation as a top tourist destination by taking home five trophies at England’s Northwest Tourism Awards. Manchester Art Gallery was named Large Visitor Attraction, while the Radisson Edwardian Hotel was awarded Large Hotel of the Year. Manchester Central Convention Complex took home the award for Business Tourism, while Chill Factore was awarded Tourism for All and the Manchester International Festival claimed Tourism Event. Cherry Clough Farmhouse in Saddleworth was also Highly
Commended in the Bed and Breakfast category. Chief executive of Marketing Manchester Andrew Stokes said: “It was a great night for Manchester. Our winners highlight three of our biggest strengths – business tourism, culture and sport. “We can now look forward to representing the region in the VisitEngland national awards, where we will compete with other regional award winners.” Organised by the Northwest Regional Development Agency, the awards celebrated the best of the region’s tourism sector.
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Firework companies battle it out in sparkling contest SOUTHPORT’S tourism offering was showcased to about 25,000 visitors when the town hosted the British Musical Fireworks Championships. Seven fireworks companies battled it out over three nights to be crowned champions – with Pyrotex Fireworx coming out on top after wowing audiences with a spectacular display. The event takes place in the resort’s Kings Gardens and according to event organiser Sarah Carter from Sefton Council, the event provides a great boost for local tourism businesses who can capitalise on the extra visitors who attend Southport to watch the championships. She said: “The event gets about 25,000 visitors over the three nights and many of these people come into the town and spend money on eating out or shopping. And as soon as we announce the details of the event, local hotels get booked up.” Sarah also told Destination UK why she thinks the event has
continued to grow in popularity over the last 11 years – and why it is loved by both the fireworks companies who take part and visitors who enjoy coming back year on year. She added: “People love fireworks – they are a lot of fun – and the displays look spectacular as they are also synchronised to music. “We send out applications to the fireworks companies at the end of November for the following year. Last year’s winner then comes back and we pick another six names out of a hat. “We usually get about 50 entries and the event is seen as being really prestigious as there are only two competitions in the UK. “We get a lot of repeat visits and people who come back every year. The event shows the town in a really good light.” Cabinet Member for Leisure and Tourism, coun Mike Booth added: "The annual British Musical Fireworks Championships is one
of the highlights in Sefton's busy events calendar. "Some of the best pyrotechnic companies from across the UK battle it out for the coveted title as the skies of Southport become spectacularly lit up.”
Companies taking part were: Flashpoint Fireworks Anytime Fireworks Pendragon Fireworks MLE Pyrotechnics Pyrotex Fireworx Ashdown Fireworks Pyro 2000
Games’ gains two-fold Positive feelings over
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THE 2012 Olympic and Paralympic Games will provide both an immediate benefit and a long lasting legacy for UK tourism, according to the British Hospitality Association. The association claims that there are significant benefits which will come from hosting the Games and a positive legacy from the event will stretch well into the future. The BHA’s chief executive, Ufi Ibrahim explained: “Many sectors of the hospitality industry will gain from holding the Games in London – not just hotels but also the entertainment and catering sectors. It’s estimated, for example, that caterers and restaurants will be providing over 18m meals to athletes and visitors during the
event. This is, after all, one of the world’s biggest events. “The Games will give us the opportunity to showcase what British companies can achieve in providing top class facilities and they will leave a long-lasting legacy. Competitors and visitors alike will leave knowing that the British welcome surpasses that of any other Olympic destination. “Opening up new visitor markets is precisely what the UK wants. I’m sure that they will gain a highly favourable impression of Britain during their visit which will encourage them to return. “This will be one of the most important parts of the Games’ legacy.”
summer performance TOURISM businesses in England are mostly feeling positive about how the industry performed over the summer months, new figures have claimed. Results from VisitEngland’s Business Confidence Monitor for accommodation businesses found that 87 per cent of accommodation providers expressed satisfaction with the summer months, from June to August. 76 per cent of operators said that business had either increased (38 per cent) or stayed the same (38 per cent) compared to the same period in 2009, which was a record year for leisure tourism in England. VisitEngland chief executive James
Berresford said: “This is a positive indication that this summer was a success for many businesses in England. I’m delighted to see such a substantial number of businesses reporting an increase in visitor numbers compared to last year, which was a bumper year with visitor figures up 18 per cent. “The increase in repeat visits coupled with the decline in overseas trips by Brits points to a growing trend to holiday at home. The increase in international visitors goes to prove that England is competing well on the global stage as well as inspiring Brits to stay at home and discover a superb holiday destination on their doorstep.”
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Historic Royal Palaces and Royal Armouries have joined forces to present ‘Fit for a King’, a stunning new permanent exhibition showcasing five hundred years of royal arms and armour. The Tower of London’s iconic White Tower will host the exhibition of Tudor, Stuart, Hanoverian and Windsor arms and armour from Easter 2010, marking the 350th anniversary of King Charles II’s restoration and the Tower of London opening to visitors for the first time. The exhibition begins with two contrasting pieces of 16th Century armour created for King Henry VIII. His intricately decorated ‘silvered and engraved’ armour (c.1515) celebrates his marriage to Katherine of Aragon, and is adorned with the intertwined initials ‘H’ and ‘K’. This armour was possibly one of the first works produced in Henry’s newly-established workshops at Greenwich. This will be displayed alongside Henry’s much later field and tournament garniture armour (c.1540), probably made for one of the last tournaments organised by the monarch. Whilst Henry VIII’s armour was created in the Greenwich workshops built by the King, the exhibition will also showcase the skilled craftsmanship of other nation’s armour workshops. The truly exquisite, traditional Japanese armour (c.1610) gifted to King James I (James VI of Scotland) by Tokugawa Hidetaada is almost certainly the first Japanese armour ever to be seen in Britain.
Image courtesy of The Royal Armouries.
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Also joining the royal line up on five hundred years of armour, are those created for much younger royalty, including young Edward VI and Charles I as a prince, so they could ‘dress up’ as their heroic fathers and ancestors. King Edward VI’s light cavalry armour of about 1550 was crafted for the teenage King when he was aged just 13 years in the Greenwich workshops established by his father, Henry VIII. Young Prince Charles’s miniature horseman’s armour of about 1615 which later passed from Charles I to his eldest son, the future Charles II, is another beautiful work of art created in the Netherlands. Finally, a collection of Hanoverian and Windsor swords starting with George I’s through to that of George VI completes the line up of nearly five centuries of royal arms and armour. See our next edition for exciting news of the new ‘Royal Beasts’, an interactive exhibition recalling the days when the Tower was home to exotic lions, bears and even an elephant. For help and advice in organising group visits to any of the historic royal palaces, contact the Groups and Travel Trade Team on +44 (0) 20 3166 6311 or e-mail groupsandtraveltrade@hrp.org.uk. Please quote “Destination UK November” when contacting us.
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Investment rolled out across parks A MULTI million pound investment package is to be rolled out across Park Holidays UK’s properties in Southern England. The majority of the company’s 25 parks will be affected – with much of the work scheduled to be completed by next spring. Included in the programme are hundreds of new caravan holiday homes which will provide the company with a greatly increased accommodation capacity. Among the parks which will benefit from improvements will be Seaview Holiday Park in Whitstable and Harts Holiday Park on the Isle of Sheppey. Director Tony Clish said: “Our investment will be focussed on increasing the number of holiday homes for sale and rent, replacing older letting units with newer models, and upgrading visitor facilities and attractions. “People are rediscovering Britain as a holiday destination, and it's our rural economies which will be the main beneficiaries. “We're delighted to be making this investment in our parks, and to be working in partnership with local authorities to support businesses and jobs in their areas.”
Milestone for landmark PORTSMOUTH landmark The Spinnaker Tower has celebrated its fifth birthday with a series of events, including the launch of a new cafe and lighting design. Café in the Clouds is situated 105m high and has been created in response to customer requests. It means that for the first time ever, people can sit down for a coffee or glass of bubbly while enjoying the panoramic views from the tower. Chief executive of the tower’s operating company, Continuum,
Juliana Delaney said: “Five years is a very significant milestone. The Spinnaker Tower has welcomed over 2m visitors and the tourism economic impact has generated more than £72m for the Portsmouth economy, and we should celebrate this success. We want to say a massive thank you to everyone who has supported the tower since its inception and to encourage people to continue to support it in the next five years and beyond.”
New investors
The Spinnaker Tower
VISIT Kent has welcomed two new investors – Foodari and the Village Hotel. The organisation brings investors together to develop eye-catching marketing campaigns as well as helping them join forces to attend travel and tourism trade fairs and exhibitions, which they may not be able to afford on their own. Chief executive Sandra Matthews-Marsh said: “We are delighted to welcome Foodari and the Village Hotel. We now have more than 80 investors in Visit Kent representing more than 80 per cent of tourism jobs and income in Kent and Medway. “With private investors and
Sandra Matthews-Marsh local authorities working together we are adding tremendous value to our tourism, hospitality and leisure industry which contributes more than £2.5b to the local economy and supports 5,600 jobs.”
West Berkshire harnesses New Vision technology to boost local tourism WEST Berkshire is galvanising its ambitious plans to promote the area with an allnew cutting edge website, designed, built and managed by New Vision Group (NVG). As the world’s only provider of a fully integrated tourism technology solution, New Vision Group offered the most compelling proposition to meet West Berkshire’s ambitious tourism growth plans. The new website, www.visitnewbury.org, will bring together the wider geographical area covered by West Berkshire Council under one roof to showcase the best the county has to offer the business and leisure visitor. Heritage and tourism manager from WBC Amanda Loaring said: “We have ambitious plans for our website and we are very excited 8
about working with NVG to make this a reality. The design of the new website is really important to us, by working closely with NVG we’re looking to create a site that will stand out for being innovative and inspiring.”
For more information contact Carmela Pisapia at New Vision Group, on 0845 430 0321 or at Carmela.pisapia@newvisiongroup. co.uk
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Team swings into action with Gleneagles promotion THE team behind Scotland’s 2014 Ryder Cup preparations has unveiled plans to capitalise on the tourism potential of Gleneagles as the next European tournament host. EventScotland and VisitScotland have joined forces to develop a media campaign which includes a new website, online interactive golf game and advertising campaign. This will also be supported by Scotland’s dedicated Ryder Cup 2014 website, which will act as a hub of information providing users with up-to-date insights and developments in the run up to Gleneagles 2014. The organisations have also started work with other agencies such as the Scottish Government, Scottish Development International and Scottish Enterprise to ensure Scotland is able to capitalise on hosting the event, which is expected to boost the economy by £100m. VisitScotland chairman Mike Cantlay said: “The Ryder Cup will undoubtedly be a huge opportunity for Scotland to capitalise on an event that will showcase Scotland
to a global audience and contribute many millions to both the local and national economy. “The team behind Scotland’s preparations has been working tirelessly in positioning Scotland as the next European host nation for the competition; this hard work will intensify as we get closer to 2014, in order to exceed the expectations of everyone attending the event.” EventScotland’s COO Paul Bush added: “The 2014 Ryder Cup is set to be a jewel in Scotland’s golfing crown. We have four busy years on the golfing calendar leading up to this event, including the RICOH Women’s British Open and the Walker Cup in 2011, the Curtis Cup in 2012, and the return of The Open Championship in 2013, before the eyes of the world turn to Gleneagles in 2014. “World class golf events in Scotland have a huge impact on the national economy and we will be working hard as the national events agency to continue to raise the standard of the tournament, and to ensure that the legacy of the matches extend well beyond 2014.”
Resort is chosen as bidding venue
Guoman Hotels has appointed Tim Cordon as general manager of The Cumberland hotel. Tim has a 10 year track record in developing flagship properties within the Radisson SAS portfolio and will be tasked with driving forward the hotel’s wide ranging appeal.
Festival attracts at least 100,000 Record numbers of people attended this year’s Brighton Food and Drink Festival, organisers have revealed. Over 100 events were held throughout the city, including major public events organised by the festival committee and others held by eateries and venues – with at least 100,000 people joining in the fun. Chair of the festival Roger Marlow said: “We are delighted with the outcome – both the huge number of local businesses who joined in and held great events, as well as seeing some big names joining the festival this year, including Discovery Food and Utterly Butterly – we have moved the festival up to a new level.”
QHOTEL’S Forest Pines Hotel and Golf Resort has been selected by UK Sport as the UK’s bidding venue to host the prestigious 2015 Solheim Cup. The hotel in North Lincolnshire boasts a 27 hole championship golf course and if successful, the venue will invest more than £500,000 into developing its golf course and establishing itself as a world class destination for sport, business and culture. The resort will now compete against courses from across Europe to play host to in excess of 100,000 visitors during the week of play. Managing director of QHotels Michael Purtill said: “We are incredibly proud to be bidding for this event. It is very clear that the decision, which could bring £35m into the local economy, will have a positive legacy not only for Forest Pines, but for the North Lincolnshire region. “The Forest Pines Hotel and Golf Resort is easily accessible from a number of major cities in the UK, and we are confident that we can provide a world class experience for all of our visitors should the bid be successful.” A final decision on the successful bidding nation is expected next year.
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Now the Numbers Really Matter Best value, sustainability, booking values, KPIs. These are just a short selection of terms from a fairly lengthy list of buzz words which are used to stress the importance of gaining maximum return on technology investment. With the forthcoming spending cuts on their way, paying lip service to these words is not enough and true value will need to be proven. We have many case studies where destinations have generated fantastic financial results on the back of our e-tourism solutions – www.golakes.co.uk, for example, has now exceeded £12.5M in booking value since launch, and over £3M in the last year alone. It’s not just about online bookings, of course. There are dozens of ways destinations can earn significant revenue using our platform – through shared commissions, e-shop transactions, ticketing, online membership propositions, up-selling, conferences, Guestlink re-sales – just to mention but a few. Our fully integrated platform encompasses a range of tools that are helping destinations achieve a prominent online presence to attract a wider global audience, and maximise revenue generation by inspiring their visitors to stay longer and do more. East of England Tourism are generating fantastic financial returns on the back of our e-tourism solutions, and their Marketing Manager, David Clarke, recently stated: “The New Vision Group e-marketing system generates more money for us than anything we do online.” Other aspirational destinations such as Cumbria Tourism are using our Affiliates scheme to make more of their accommodation stock bookable online, and drive up bookings and commission income. Jill Killen, Webmaster at Cumbria Tourism, said: “The Affiliates scheme means more of our trade can now share in the success of GoLakes and increase their exposure and bookings. Visitors get a greater choice of bookable accommodation and Cumbria Tourism earns valuable commission.” To find out how New Vision Group can help boost your destination generate income and reduce costs, contact Aviva Pearson on 0845 430 0321 or email aviva.pearson@newvisiongroup.co.uk.
Maximise your Banner Advertising Potential Carefully scheduled, cleverly positioned and properly managed banner advertising can actually add to the appeal and scope of your destination website and of course is another way of generating extra revenue from your online presence. The new Ad Manager tool from New Vision Group enables you to maximise this opportunity and should rapidly provide you with a sustainable income stream. With many clever features – such as auto and randomised advert rotation, together with an easy tool for scheduling and publishing the adverts you’ll quickly see this a must have addition to your overall website content management solution.
New version of GoLakes Website Goes Live New Vision Group are delighted to announce the launch of version 4 of www.golakes.co.uk. The top performing, Webby Award nominated website of Cumbria Tourism raises the bar yet again in terms of visitor appeal, rich functionality and continues to deliver a huge volume of visits, transactions and CRM activity. “We just love the great new site New Vision have built for us,” commented Jill Killen, Webmaster at Cumbria Tourism, “and the new Content Management System is so quick and easy to use.” “We are even more excited about the fact that for the first time we will be charging commission on bookings made through the site (operated through the Guestlink Affiliates scheme). Up to now, bookable businesses were those that bought into our Silver and Gold advertising packages, which has limited the number of accommodation providers that visitors could actually book with online. By dramatically reducing advertising costs to £50 per annum the early indications are that many more businesses will share in the success of Go Lakes in the future”.
Information on the move...
With the explosion in smart-phone usage, a mobile website is now an essential part of any destination’s proactive marketing strategy. Apple have already shipped over 60 million i-phones worldwide, and this number is growing exponentially. Our approach has been to provide an integrated solution that intelligently uses the content available within the Destination Management System and solves the challenges of utilising the mobile devices themselves. Features include: • New page templates display smaller amounts of content • Content Management tool specifically designed for mobile applications • Template automatically detects screen size and adjusts dynamically • Separate publishing channel to control what information is shown (e.g. members only) • Complete suite of KPI’s for analysis of usage patterns • Geo-coding and sensing displays content local to the user Graeme Whitehead, Tourism and Marketing Group Manager at Destination Staffordshire said: "The mobile site is our visitors' travelling companion, offering access to the latest information on events, availability and special offers, right at the time when they need it. And by inspiring our guests to do more, see more and enjoy more of all that Staffordshire has to offer, we can further boost revenue generated by fully exploiting all of our opportunities."
Engage & Impress with Easy CMS Giving destinations the capability to publish rich and inspirational content is at the heart of New Vision’s e-tourism solutions. Our new Content Management System (CMS) is designed to be ultra flexible and extremely easy to use, enabling web editors to control every aspect of their online presence and significantly reduces the time and hassle factor of keeping on top of your destination website. The intuitive ‘point, click, edit, publish’ interface incorporates standard and advanced publishing tools that control formatting, editing, indexing, reporting, organic SEO and multi-channel publishing. Best of all, no html experience is required, making this system the best solution on the market. Available in two levels, CMS and CMS pro, the solution integrates into all other aspects of the New Vision e-tourism solution including: • • • • • • •
Links into booking engine and e-shop for easy promotion of bookable products Sophisticated tools for publishing content from the core DMS product database Tools for publishing and moderating user generated content Display of selected content from Trip Advisor, Twitter, Flickr and other channels Integration into CRM system for customer capture and profiling Powerful website KPI’s for performance tracking and management Option to display non Guestlink availability from Booking.com, Late Rooms, etc.
The CMS enables webmasters to set up banner advertisements and other commercial areas on websites (e.g. sponsored buttons, header images). Our fully integrated Campaigns system would then enable you to monitor hits and click-throughs for any commercial feature on a daily basis. These capabilities, along with the potential to charge for different levels of entry for accommodation, attractions and events providers using the DMS, would provide scope to develop commercial opportunities in the future.
Convert more “lookers” into “bookers” The New Vision e-shop solution is a great way to improve the commercial performance of your destination website at the same time as offering the visitor a more complete destination experience. There is really no limit to what can be sold through e-shop, from tickets for guided tours, attractions and events, to merchandise such as maps, local produce and souvenirs. The application comes with a complete inventory management tool to keep all product details up to date plus flexible pricing solutions that cope with VAT / non VAT and postage & packing supplements. Used in conjunction with New Vision’s global basket tool, destinations can enable their visitors to put together their own overall trip package by combining other purchases with their accommodation bookings. Best of all, thanks to the design of the solution, it is no longer necessary for destinations to become ATOL bonded when offering the DIY package option. Another great feature is the up-selling tool that allows webmasters to link products together (e.g. by location, theme or date) and offering these at the point of purchase confirmation.
How do you attract a quarter of a million enquiries with no Tourist Information Centre? A great way of providing 24 hour tourist information is by using one of New Vision’s “through-the-glass” interactive information kiosks. Amazingly, users can simply touch the outside of the window and easily navigate through a special set of kiosk pages automatically formatted for the purpose. With increased pressure on TIC opening hours this converts a typical shop window into an endless source of visitor information regardless of whether your TIC is open or not. Our solution is fully integrated into the rest of the Destination Management System allowing easy publication of selected data to your kiosks without any need to re-author or re-purpose content. Another tool - again accessed online through a simple browser - provides full statistics on kiosk use, covering the number of users, time of day when used and the pages accessed right down to specific information on the number of times a particular record has been displayed. These “key performance indicators” are an invaluable management tool enabling clients to measure, monitor and manage the effectiveness of their kiosk deployment.
10th New Vision Group Tourism Technology Forum – 10th Feb 2011 Register your interest now for our eagerly anticipated New Vision Group 10th Tourism Technology Forum, a prominent and respected feature of the industry events diary. Attended by key and influential figures from across the tourism industry, this must-
attend event highlights the topical issues of the day and explores how our approach to etourism is helping destinations around the globe do better business. Email Carmela.pisapia@newvisiongroup.co.uk to register your interest.
Contact New Vision Group today and find out how we can help your destination generate income and effectively communicate with your visitors and trade. Call or email 0845 430 0321
aviva.pearson@newvisiongroup.co.uk
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New move allows users to find cheap deals VISITBRITAIN has teamed up with a top hostel booking website to offer travel options for visitors on a budget. Hostelworld.com will provide information about available hostels, B&B’s and budget hotels to VisitBritain’s website – allowing users to find cheap deals for their stay in the UK. Group partnerships manager with Hostelworld.com Yvonne Finlay said: “Hostels are now the accommodation of choice for people of all ages and not just the 20-something backpacker. “The UK is one of the most popular destinations in Europe and with the 2012 London Olympic and Paralympic Games around the corner, we will be in a unique position to provide affordable accommodation to millions of visitors to the UK.”
On the Trails THE Bowes Museum has teamed up with nearby tourist attractions to create one and two day bespoke packages aimed at the group travel market. Treasure Trails consists of a pick and mix of itineraries, with venues forming a partnership to create excursions ideal for group travellers. The Bowes Museum’s head of business and operations Matt Leng said: “There are some stunning attractions within easy driving distance of the museum and each other and it seemed a natural progression for us to get together to promote these day or overnight excursions.”
Edinburgh is one of the pilot areas involved in the new scheme.
New service ensures a friendly welcome A NEW service has been created to ensure travellers to the UK receive a warm and personal welcome before they even arrive. VisitBritain has teamed up with travel website Tripbod.com to connect visitors with a local person before their trip who can help them to plan their visit as well as providing a friendly face once they actually get here. The new services will launch in five pilot areas – London, Manchester, Edinburgh, Glasgow and The Lake District – and will offer unique experiences based on the individual visitor. Head of eCommerce at Visit
Britain Vicky Birnage said “As a global brand we are delighted to be able to connect with the grass roots and offer VisitBritain shop customers a truly local service. We know that our travellers all have their own personal interests so it’s important to be able to offer tailored local advice thus enhancing their welcome to Britain. By working with local Tripbods we endeavour to make every visit to the UK a personal and authentic one.” Tripbod director Liz Sutcliffe added: “Tripbod local Welcome Experiences are particularly special because they help visitors
connect directly with the grassroots of Britain and lift the lid on authentic local life. “Working with VisitBritain allows us to extend our unique service beyond the pre-departure stage and bring the human connection we offer to life by sharing memorable travel experiences with our customers in person.” How do you think the tourism industry could help overseas visitors to the UK plan their trips? Contact Destination UK’s editorial team on 01226 734463 or email ce@whpl.net
Tourist Board Chain branches shortlisted for out with new online success packages LANCASHIRE and Blackpool Tourist Board has been shortlisted for two awards which recognise the UK’s best online communications. The Some Comms Awards celebrate those who are revolutionising the use of the internet to communicate innovatively. LBTB e-marketing manager, Sarah Lundy said “The tourist board has fully embraced social media and used it creatively to increase awareness of the region; using the personality and genuine warmth of Lancastrians to initiate conversations that are of interest to our customers and which ultimately benefit our members and colleagues across the industry.”
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Picture left shows the LBTB digital team outside the tourist board offices in Chorley – from left, Cilla Lowe, Amy Colgan and Sarah Lundy.
HOTEL chain DoubleTree by Hilton has created a new package to inspire travellers to make the most of their weekends. The Make My Weekend Getaway package provides deluxe accommodation and breakfast for up to two adults and two children and is available at UK locations including Aberdeen, London, Chester and Cambridge. Global head for DoubleTree by Hilton Rob Palleschi said: “With peak summer travel now complete, people are taking another look at their upcoming holiday plans and considering easy, affordable mini breaks with family and friends. “Our package encourages travellers to make the most of their time away.”
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‘The music is a constant pleasure’ FROM the Gothic surrounds of the Paris Opera House to the dazzling heights of New York’s Coney Island – the Phantom has returned. Andrew Lloyd Webber’s spectacular new musical reunites the masked Phantom with his only true love and musical protégée, the stunning beauty Christine Daaé. Love Never Dies is a roller coaster ride of intrigue, obsession and romance – where little is as it first appears. With Madame Giry’s help the Phantom escaped the Paris mobs to build a glittering new empire in the new world. For ten long years the Phantom has hidden himself amongst the freaks and sideshows nursing his broken heart and yearning for his true love to return. And now… Blinded by money and the bright lights of Coney – Christine, with Raoul and their son Gustave, is lured to America to perform one final time. But Christine soon discovers the true identity of the mysterious impresario who has tempted her across the Atlantic. As old wounds are reopened and forgotten memories unlocked – The Phantom sets out to prove that, indeed, Love Never Dies. Ticket prices range from £25.00 to £67.50 and Love Never Dies is now booking until 28 May 2011.
For further information go to www.loveneverdies.com
‘Love Never Dies is Phabulous’ The Independent ‘Lloyd Webber’s finest show since Phantom … the music is a constant The Daily Telegraph pleasure’ ‘Andrew Lloyd Webber at his musical The Times best’
Jimmy’s a record breaker
The Wizard of Oz: Andrew Lloyd Webber, Danielle Hope and Michael Crawford Picture: Gabrielle Crawford
Superbreak anticipates high demand for Wizard of Oz theatre breaks THE eagerly-anticipated new addition to London's West End, The Wizard of Oz promises to be the biggest theatre event of the year when it opens at the London Palladium next Spring (previews from February, First Night the 1st of March) As the opening approaches and as more cast announcements are made, short break specialist Superbreak is predicting a heightening in demand for the show. Michael Crawford has recently announced to star as The Wizard in this new production alongside Danielle Hope who captured the hearts of the country when she won the BBC’s smash hit Over The Rainbow. Michael is internationally renowned for originating the title role in The Phantom of the Opera and loved by millions for his role as the hapless Frank Spencer in the classic British sitcom, Some Mothers Do 'Ave 'Em. They will be 14 joined by Scarecrow, Tin Man, Lion
and Dorothy’s little dog Toto who are yet to be announced. Ian Mounser, sales director at Superbreak comments: “Our regional theatre break bookers have been crying out for a big new West End show and they don't come much bigger than The Wizard Of Oz. This new Andrew Lloyd Webber production is sure to appeal to clients from coast-to-coast and of all ages and we have some great value packages for customers who want to be amongst the first to see it!” Superbreak offers packages that combine a wide range of hotels with tickets to the show. Prices start from £136 per person including one night at the three star President hotel with full breakfast and a top priced ticket to see the show. Based on two sharing in February and March 2011.
www.superbreak.com <http://www.superbreak.com> 0871 221 4444
COMEDIAN Jimmy Carr has celebrated a record 13th show at Birmingham’s Symphony Hall – beating the previous record held by Victoria Wood. The host of hit Channel Four comedy Eight Out Of 10 Cats first visited the venue in 2005 and has since performed to a total audience of over 25,000 people. Jimmy has now performed there more times than any other artist or entertainer, breaking Victoria Wood’s record of 12 shows in total. General manager Chris Baldock
said: “It’s fantastic for us that someone of Jimmy’s calibre continues to return to Symphony Hall each year and reflects how we are reaching out to new audiences through a wide variety of shows, concerts and events. “We’ve seen a tremendous growth in comedy performances over the last few years here and as a result, we are committed to bringing the UK’s finest comedy talent to Birmingham for the foreseeable future.”
The stars of this year’s pantomime in Stoke on Trent have launched the show at local attraction Waterworld. Jonathan Wilkes and Jennifer Ellison (pictured at the launch) will star in Robinson Crusoe and the Caribbean Pirates at the Regent Theatre from December 9 to January 9.
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Theatre draws in foreign travellers By Christina Eccles THE UK’s theatre offering is proving a massive draw for foreign tourists visiting the country, a new report from VisitBritain has revealed. According to figures, over 3m foreign tourists spent £2.8b on trips that included going to Britain’s theatres last year. 10 per cent of the 30m overseas travellers who came to the UK in 2009 went to a stage show – ranging from classic Shakespeare in London to experimental fringe in Edinburgh, opera in Wales or a glitzy West End musical. And the report revealed several trends which are set to keep theatre audiences high. These include: Over two thirds of theatre visitors from overseas are on holiday, a group that is set to
grow. The number of tourists aged over 55, the most ardent theatre goers, has grown at a faster rate than under-55s in 12 out of the past 15 years, and this will continue. Tumbling exchange rates have made a night at the theatre more affordable. VisitBritain’s chief executive Sandie Dawe said: “Britain has a phenomenal theatre industry. Whether it is a feel good musical like Billy Elliot or Mamma Mia, a Shakespearian tragedy, grand opera or beautiful ballet, you are never far from a world class experience. And due to the exceptionally competitive exchange rates it has become a more affordable treat than ever. ‘’This report shows that British theatre is making a massive contribution to Britain’s economy.”
West End shows such as Wicked and Mamma Mia are attracting large numbers of overseas visitors.
West End impact explored THE report also took an in-depth look at London and the impact of West End theatre. According to the report, London dominated the theatre world – with around 2.2m foreign tourists spending £1.9b on trips involving the capital’s theatres last year. Word of mouth is the most
VisitBritain theatre report: key findings Women are the keenest theatre goers – some 55 per cent of overseas audiences are female.
25 per cent prefer plays.
Women drive the decision to go to a show but they generally bring along their partner.
One per cent choose the opera.
Musicals are by far the most popular choice, chosen by 64 per cent.
Three per cent go to the ballet.
Theatre is most popular with overseas tourists who have good English. One in six overseas theatregoers are Americans.
They are followed by those from Germany, the Netherlands, France, Spain, Denmark, Ireland, Norway, and Australia. Musicals are especially popular with Norwegians, Danes, Swedes and Irish. More serious theatre is most highly regarded by Nordics, Asians and Latin Americans.
Theatre group celebrates 39th UK opening THE Ambassador Theatre Group has celebrated the opening of its 39th UK venue – the Aylesbury Waterside Theatre. As part of the opening ceremony, Cilla Black – star of the theatre’s Christmas pantomime Cinderella – was on hand to cut the ribbon and open the house for the first professional performance on The Waterside stage – Northern Ballet’s Swan Lake. Co-founder and joint CEO of The Ambassador Theatre
Group Howard Panter said: “In a time of such austerity Aylesbury Vale District Council’s bold £42m investment provides the perfect antidote. “We are delighted to be opening the Waterside at this time. “This is a fantastic theatre, which will undoubtedly become an important cultural resource bringing the very best in entertainment to Aylesbury and beyond.”
powerful way that overseas visitors find out about the magic of London’s theatre. And the growth of social media such as Facebook and Twitter means that gossip about just how good theatre is in London has the potential to spread more widely.
The number of overseas tourists who visited theatres in 2009, by region:
London – 2,200,000 North East – 12,300 North West – 85,400 Yorkshire – 40,000 West Midlands – 66,000 East Midlands – 31,000 East of England – 133,000 South West – 106,000 South East – 235,000 Scotland – 120,000 Wales – 30,000 Northern Ireland –15,000
Total UK – 3,100,000
Anniversary launch ENCORE Tickets is celebrating its 10th anniversary with the launch of a new London attractions online booking system. The system enables the travel trade to boost income by booking London add-ons instantly either online or over the phone. Options on offer include popular attractions such as the London Eye, Madame Tussauds and the Tower of London, plus river cruises, afternoon teas and sightseeing tours. Managing director John Wales said: “This new system enables our trade partners to increase the transaction value of bookings by including add-ons such as these to an existing booking quickly and easily.”
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DESTINATIONYORKSHIRE One of Yorkshire’s most iconic attractions celebrated its Victorian Gothic heritage with a weekend of themed events. Visitors to Whitby Abbey were taken back in time 120 years to the late 19th century when Bram Stoker first visited Whitby. As part of the event, they could meet Victorian falconers, showing their skills at handling magnificent birds of prey and at night experience a floodlit walk around the ruins, enjoying traditional fare and watching classic Victorian sideshows.
Museum on track to boost Christmas spirit in York’s festive fair THE National Railway Museum will be helping visitors to get into the Christmas spirit by holding an Arctic Express themed weekend. As part of York’s St Nicholas Fayre celebrations, visitors to the museum will be able to step into a surreal winter wonderland and take a different perspective of the Great Hall through a giant human snow globe filled with falling artificial snow. Visitors can also perfect their skating skills by having a go on the museum’s synthetic, indoor ice rink.
Cultural planning manager Sue Dalton said: ‘‘St Nicholas Fayre is one of York’s most popular events in the Christmas calendar. “This year we are looking forward to offering visitors an exciting couple of days in our winterthemed haven, providing the chance to escape the hustle and bustle of the Christmas rush. “An experience in our amazing giant snow globe and a few laps around the ice rink will be a must for getting everyone into the festive spirit.’’
Almost 35,000 people attended the Harrogate Autumn Flower Show at the Great Yorkshire Showground. The show is held twice a year – in spring and then again in the autumn – and features include competitions for best fruit, vegetables and floristry as well as displays of local produce and crafts.
Show director Martin Fish said: “We are very pleased. Figures are a little up last year on the gate, which shows we can hold our own even in a difficult climate. We are already looking forward to next year, which marks the centenary of the society, so it will be a celebration.”
Welcome to Yorkshire ‘the best in Europe’
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A CAMPAIGN to boost tourism in Yorkshire has been voted the best in Europe. Welcome to Yorkshire has been named Europe's Leading Marketing Campaign at the World Travel Awards Europe Gala Ceremony in Turkey. The campaign beat off stiff competition from rivals including Thomas Cook and Visit London as well as marketing campaigns in Denmark and Spain to take the title. Welcome to Yorkshire’s international sales director Peter
Dodd said: “This is an absolutely phenomenal feat for us. “We have beaten off some tough competition from seven other tourism bodies across Europe but we have worked hard to plant Yorkshire firmly in the public eye and on the tourist map and this award reflects that. “Since we launched Welcome to Yorkshire 18 months ago, our team and our partners have pulled out all the stops to spread the word that our county really is the best in Britain and now we have proved this by beating the rest of Europe.”
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Yorkshire’s best recognised at White Rose Awards THE winners of Yorkshire’s most prestigious tourism awards have been recognised at a glittering ceremony in Harrogate. 90 finalists battled it out at the White Rose Awards, which were organised by tourism agency Welcome to Yorkshire. 1,000 people attended the event at the Yorkshire Event Centre, Harrogate – among them guest presenters Christa Ackroyd and impressionist Kevin Connelly. The award winners in full: Bed & Breakfast/Guest Accommodation of the Year 17 Burgate Pickering Small Hotel/Townhouse of the Year The Feversham Arms Hotel & Verbena Spa Helmsley, North Yorkshire Large Hotel of the Year The Leopold Hotel, Sheffield Taste of Yorkshire Award Silversmiths Restaurant Sheffield Small Visitor Attraction of the Year The Walled Garden at Scampston Malton Large Visitor Attraction RHS Garden Harlow Carr, Harrogate Yorkshire Pub of the Year The Milestone Sheffield Access for All Tourism Award The Deep Hull Sustainable Tourism Award RHS Garden Harlow Carr, Harrogate Self Catering, Cruisers and Serviced Apartments Award
The Dovecote Barns Kelfield, York Business Tourism Award National Railway Museum, York Caravan Holiday Park and Holiday Village Award Faweather Grange High Eldwick, Ilkley Moor Outstanding Customer Service The Conference Team, The Met Leeds Tourism Event of the Year "Sports Personality of the Year" Sheffield International Venues,Sheffield Visitor Information Award Malton Tourist Information Centre, Malton Best Tourism Experience of the Year York Maze, York. Welcome to Yorkshire’s chief executive Gary Verity said: "Well done to everyone shortlisted for the awards; the judges had a particularly tough time choosing this year due to the high calibre of entries. "Yorkshire's tourism industry has had an exceptional couple of years and the White Rose Awards are an excellent example of why. The industry, which is worth £6.5b to our local economy, is a serious business and when you see the hard work that our partners put into making the visitor experience exceptional you recognise this is a sector that is well worth investing in."
The White Rose Awards in pictures
Special guest for Yorkshire inn celebration A WEST Yorkshire inn celebrated becoming a member of The Great Inns of Britain by inviting a special guest to sample the perfect pint. Simon and Caitlin Heaton who own Shibden Mill Inn in Halifax invited Sir Thomas Ingilby, chair and co-founder of The Great Inns of Britain, to visit after also achieving the prestigious Cask Marque Award for their outstanding cask conditioned ales. Simon said: “We already know many of the Yorkshire based Great Inns and it’s been wonderful to become part of the collection which is now part of the Historic Hotels of Europe. We hope to welcome even more overseas guests to Halifax and West Yorkshire.”
Pictured left: From left, general manager Glen Pearson, Simon Heaton and Caitlin Heaton and Sir Thomas Ingilby.
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Henry VIII continues to hold court daily at Hampton Court where groups enter a living Tudor world and can participate in life at Henry's palace from special Tudor cookery weekends to everyday court life. However, visitors may meet one of Henry's renowned six wives during 2010 in a series of Henry's Women weekends. Groups can also step into the Tudor kitchens and watch the cooks prepare tantalizing feasts for Henry's queen using traditional recipes, ingredients, utensils and cooking methods. Remaining cooking events are 6-7 November and 4-5 December The fabulously re-presented Tudor palace will continue to wow visitors from Easter 2011 with Henry VIII’s new interpretation in his apartments at Hampton Court Palace will focus on his search for an heir and the desire to secure the Tudor dynasty. Henry’s three children, Mary, Elizabeth and Edward will be introduced, as visitors ask “who wears the crown next?” Walk in the footsteps of Henry through the Chapel Royal under its magnificent ceiling to the newly re-created richly decorated imperial crown, worn by Henry and his successors. The ever-popular wedding of Henry VIII and his sixth wife will still be taking place with live interpretation daily. For your groups opportunity to meet Henry VIII's wives or to enjoy a tipple or two at the Wine Fountain, call our Contact Centre on 0844 482 7770 or email groupsandtraveltrade@hrp.org.uk. Please quote "Destination UK November" when contacting us.
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Bid to attract Autumn visitors to Scotland By Christina Eccles A NEW campaign to promote tourism in Scotland has been launched by VisitScotland in partnership with P&O Ferries. The ‘Capture Your Autumn Moments in Scotland’ campaign has been designed to encourage visitors from the rest of the UK to visit – and showcases the broad spectrum of activities and experiences available to travellers. The link up with P&O Ferries, also showcases the accessibility between Ireland and Scotland and it is hoped the partnership will lead to a significant increase in the number of people from Ireland coming to the area. The campaign is also supported by promotions and online activity with partner websites including UTV, the Belfast Telegraph and Hotmail. VisitScotland’s chief executive Malcolm Roughead said: “Tourism is Scotland’s most important industry and partnerships like this are crucial to our success. This is
Fans of Robin Hood will be able to get their hands on money can’t buy prizes thanks to a new competition from VisitBritain. The tourism body and Universal Pictures International Entertainment have produced a special insert that will appear in DVD copies of the film epic, which stars Russell Crowe, pictured. It will feature a number of prizes including a medieval banquet with the Sheriff of
Nottingham, a private archery lesson, a guided tour of Nottingham and Lincoln or free entry to Nottingham Castle. Partner marketing manager Alison McKay said: “The DVD and Blu Ray along with the fantastic prizes we are giving offers film fans and Britain fans from around the world a great opportunity to explore Britain and investigate the true roots of the Robin Hood story.”
the first time we have worked with P&O Ferries in this way and we hope that we will welcome many more visitors from Ireland as a result. “There is so much to see and do in Scotland in Autumn and there has never been a better time to visit.” Marketing manager for P&O Ferries Tracy Robb added: “We are delighted to partner with VisitScotland on its hugely successful Autumn Moments Campaign. Recent research undertaken by the Office of National Statistics shows that in today’s economic climate more and more people are abandoning the traditional foreign holiday in favour of holidaying within the UK. “By travelling with P&O Ferries and bringing the car holiday makers have increased flexibility to tailor their holiday to their particular needs and make the most of their break whether they are going for a week, the weekend or even a day trip.”
New King Arthur experience reigns A NEW digital tourism experience has been created to showcase the legend of King Arthur in south East Wales. The project has been created by the University of Wales, Newport’s Institute of Digital Learning and the
South Wales Centre for Historical and Interdisciplinary Research. It includes an interactive website, maps and leaflets setting out the historical and geographical evidence showing how South East Wales is at the heart of the legend of Arthur.
New name, new owners ... A PLYMOUTH hotel will be renamed after it was sold to new owners. The Novotel Hotel in Marsh Mills will become the Legacy Plymouth
International Hotel after being taken over as part of the company’s expansion programme in the South West.
Poole in web move A NEW web editor has joined Poole Tourism with the responsibility of looking after the organisation’s popular website. Melanie Campbell will be developing the site, which receives over 1m visitors per year, to promote up to the minute information on what’s happening in the resort.
She said: “It’s a really exciting time to be involved with Poole Tourism and a fantastic product to promote. “Most of my work will be looking to maximise Poole’s exposure to UK and international visitors by making sure pooletourism.com reaches its potential as one of the best tourism websites in the UK.”
Venues unite to promote area A GROUP of London venues have joined forces to promote the capital’s South Bank area as a top destination for business tourism. Known as South Bank Venues, the collective seeks to maximise 20
the appeal of its central London location and members include the Imperial War Museum London, Park Plaza Westminster Bridge, SEA LIFE London Aquarium and The Merlin Entertainments London Eye.
Skybreak has opened a new desk in the South Terminal at Gatwick Airport placing them in prime position to help customers arriving into the UK.. Pictured are Simon Edwards, airline business development manager and Leica Taylor, director of Skybreak performing the traditional opening ceremony of ribbon cutting.
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West End meets International Horse Show at Olympia ...
The London International Horse Show at Olympia Picture: Olympia/Kit Houghton
THE cast of West End hit War Horse will be performing at The London International Horse Show at Olympia in December. War Horse – The Christmas Finale is supported by The Hilton London Olympia and will be performed at the end of each day of the show. Associate producer of the finale Izzy Hatton said: “War Horse will be taking the audience on an emotional journey, from the perils of war, to the Christmas that every soldier dreams of. We are absolutely delighted to have War Horse and its magnificent cast and puppets at Olympia. This year’s finale will be very special indeed.”
‘The fourth most admired country in the world’ By Christina Eccles THE UK is the world’s fourth most admired country, according to the results of a survey. The annual Nation Brand Index survey put the country fourth out of 50 nations, coming in behind the USA, Germany and France. The result, based on interviews with 20,000 adults worldwide, is an important indicator of how countries are regarded by the public – measuring the world’s perception of each nation as if they were commercial brands. The UK also retained its fifth position as a desirable tourism destination and was ranked fourth in the world for being rich in historic buildings and monuments and for having a vibrant city life and urban attractions. VisitBritain’s chief executive Sandie Dawe said: ‘’This result is a testament to the enduring appeal of Britain. It is clear that we are
retaining our appeal in an increasingly competitive world market. “With more governments recognising tourism as a driver of growth and ramping up their international marketing it is striking that our ratings are remaining steady.” When asked which country they would like to visit if money were no object, the UK retained its eighth spot and on being rich in natural beauty – a surprisingly weak area in the past – the UK has climbed one place to 23rd. Sandie added: “We cannot rest on our laurels, however. Our ‘welcome’ ranking at 13th suggests we still need to work hard on this aspect ahead of the 2012 Olympic and Paralympic Games. “But at the same time there is a great opportunity for us to introduce the world to the many surprises and delights that exploring more of Britain’s natural beauty can offer.”
Bristol Zoo Gardens has won a top award in the 2010 Royal Horticultural Society Britain in Bloom competition. The Zoo’s 12-acre botanical gardens was given the RHS Britain in Bloom Discretionary Public Park Award, which is awarded to parks which convey horticultural excellence in all areas.
Chain website wins award THE UK’s biggest budget hotel chain has received a prestigious award for its website. Premier Inn scooped the award for
Best Hotel Website at the Travolution Awards with the judges praising the site for being comprehensive and easy to use.
£20m revamp A NEW hotel has opened in Glasgow following refurbishment worth £20m. The Grand Central Hotel – which was previously the Central Hotel – was purchased by Principal Hayley in spring 2009. And after the multi million pound investment, owners hope the iconic building will once again become one of Glasgow’s top destination hotels. CEO of Principal Hayley Tony Troy said: “The £20m
refurbishment of the Central Hotel has been a major project for us this year and it’s great to see the transformation complete. “The hotel is a major part of Glasgow’s history and we are looking forward to the next chapter.” Features of the hotel include 186 guest bedrooms, a champagne bar overlooking Central Station, a grand ballroom and 21 meeting rooms. 21
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City reveals its history in ‘must do’ list By Dominic Musgrave THE university city of Lancaster has released a list of ‘must do’ historical activities for visitors who have been attracted by its shops, bars and restaurants. The Norman Lancaster castle, which dates back to 1093 and is still in use as a prison and a court house, is open to tourists and a guided tour reveals old weapons and Hadrian’s Tower. The grade I-listed Judge’s Lodgings was originally home to witch hunter Thomas Covell, but now it houses a Museum of Childhood with a fascinating collection of dolls and games from the 18th century. Other museums include the Lancaster Maritime Museum and the City Museum where visitors can discover more about Lancaster’s
2,000-year history. Finally, tourists are encouraged to explore the River Lune Millennium Park, a 15km foot and cycle path which showcases space-age signs, sculptures and glassworks and discover the elaborate dome of Ashton Memorial, within Williamson Park.
What is a dynamic package? By Kurt Jansen, policy director, Tourism Alliance OUTSIDE the world of tour operators and travel agents, it’s fair to say the Package Travel Regulations are a little known piece of legislation. The consumers that it sets out to protect have little idea of its existence and most accommodation and attraction businesses in the UK will probably never come across them either. To quickly recap for those only vaguely aware of the regulations, the EU developed the Package Travel Directive in 1990 ‘to protect consumers who contract package travel in the EU’. Its provisions were introduced into UK law in 1992 with the Package Travel Regulations. The Package Travel Regulations, with a few exceptions, apply to the sale of all packages that contain two of the following three elements – transport, accommodation and significant activities. Examples of a package include everything from a fortnight allinclusive holiday in Cuba to a weekend golfing break at St Andrews. Companies that supply packages are required to provide customers with certain information regarding the type and standard of the goods and services provided, the terms and conditions under which 22
they are provided and complaints and refund procedures. Importantly, the regulations also make the company selling the package legally responsible for all components of the package (even those they don’t own or operate) and require them to have a payment protection scheme in place so that customers are protected if the company goes bust. While well intentioned, the Regulations are arcane. Although 1990 seems relatively recent, in terms of packaging and selling holidays it’s a completely different era. Remember, 1990 was an age when Ryanair had two planes and no website, Expedia was not even a twinkle in Bill Gates’ eye and only three million people in the entire world had internet access. The problem with the Regulations is that they were born in a world where ‘dynamic packaging’ (where customers build their own packages) didn’t exist. So you end up with a situation now where if two customers access the same company website and a one buys a flight and a hotel stay at a single price while the other buys the same flight and the same hotel separately, the first will be repatriated if the company goes bankrupt while the second will be stranded overseas. To avoid these types of problems, the EU is currently
revising the Package Travel Directive so that it takes account of dynamic packaging and provides customers with better protection. This can only be a good thing. However, there is a catch. And the catch is this – just what constitutes dynamic packaging? Everyone would agree that if you book a flight and a hotel through Expedia as part of a single transaction then that is a dynamic package. But how about if a customer buys a flight on Expedia one day and then logs back in the next day to purchase the accommodation. Is this a dynamic package? Or how about the person who books a Ryanair flight. At the end of the booking process customers are asked if they would like to book a hotel through Booking.com. If the customer agrees, they are linked to the Booking.com website where they make the purchase. In this case the two companies and the two purchases are completely separate but there is a strong case that this is dynamic packaging because of the internet linkages and cross-promotion. Now, if you think that the Ryanair example is dynamic packaging, how about this one. You own a small countryside hotel and on your website you have information about all the great activities that visitors can undertake in countryside.
Kurt Jansen There’s a golf course just one mile away and in the local village there’s a horse riding centre. As a service to your customers you add a link to the websites for these businesses so they can contact them and ask make a booking. Is this dynamic packaging? And here is the crux of the problem the EU will have to resolve. How do you provide protection to customers who undertake dynamic packaging while, at the same time, protecting small business who are simply trying to provide good service to their customers.
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