Destination UK (May Issue) by Script Media

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Issue 28 May/June 2009 £2.75

Twitter helps spread the word

Clamp plan for cheating tourists By Nicola Hyde CHEEKY tourists who have been scamming a scheme set up to promote green tourism in the New Forest could soon find their cars being clamped. The New Forest – which has won a raft of awards for its environmental awareness – offers a ten per cent discount to guests who agree to hand over their car keys when they check in to their hotel. The aim of the scheme was to encourage the tourists to explore the area on foot, and be more green – but Anthony Climpson, OBE, the tourism manager for New Forest Council says there have been some tourists who have cheated. He said: “We do a car free tourism promotion – if you come without a car you get ten per cent off. We also ask guests to give their car keys to the hotel reception for a percentage off their stay. “But some people have been taking two sets of keys and so one hotel owner came up with the idea about buying clamps. I am certainly in favour of it, because they would have to give permission for their cars to be clamped in the hotel car park to get the discount.

“It’s something we really want to do, I think its a great idea as it stops people from cheating.” The green discount is part of the Green Tourist Business Scheme, which promotes responsible tourism. Anthony has been working on the New Forest’s sustainable tourism strategy for over 20 years, earning him the best personal contribution award at the Responsible Tourism Awards. But, he said, the area didn’t always have such a successful relationship when it came to tourism. He added: “When I first came in residents used to have bumper stickers that read ‘give blood, kill a tourist.’ There was a negative feeling about tourism. We have moved on to many strategies since but the most important thing we learned is you have to put these things into action so the strategy is not just sitting on a shelf. “Now, we only favour in PR those businesses that have committed to sustainable tourism. At the end of the day, you embarrass, you cajole and you jealously only promote those that are participating and we will soon find that those businesses who aren’t involved will want to join in.”

Candidates appearing on smash-hit BBC series The Apprentice are to be given an unusual task of rebranding a traditional seaside resort. It is thought that future episodes of the show, which features Sir Alan Sugar set challenges to a group of would-be apprentices, would feature an episode dedicated to breathing life back into a dilapidated British seaside resort.

SOCIAL networking sites are being used by one tourism agency in a bid to attract more visitors. VisitEastbourne has launched profiles on Facebook and Twitter to spread news on the resort across the globe. Eastbourne Council’s tourism spokesman Coun Susan Morris said: “It’s great news that Eastbourne now has a strong online presence on the popular social networking sites as these websites are key to communicating Eastbourne’s message to a younger audience. “Offering the capability to instantly send out updates, add events and invite fans, we can build up online awareness of the resort for visitors interested in coming here. It is great that we can create more links to our official website by using sites such as Facebook and Twitter.” The ‘tweets’ have already attracted more than 70 followers, including rival tourist resorts and travel writers.

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DESTINATIONNEWS

Tourism minister responds to SOS over battlefields By Nicola Hyde THE TOURISM minister has vowed to help with plans to turn one of England’s most important battlefields into a £3m tourist attraction. Frank Baldwin, chairman of the Battlefields Trust, appealed for help at the Best of Britain trade event last month – after the project at Naseby hit a stumbling block. Tourism minister Barbara Follett has asked for a meeting with the trust, after it emerged members had ploughed £250,000 of their own money to try to get the project moving. Frank said the group had initially met with the local council at Naseby to agree funding for the £3m scheme – but now money at the local authority is tight and they want to see plans in place before money is handed over. He said: “A number of members have put their own pensions in to

buy some farm land nearby where the centre could go, with the hope of being able to sell that back to the project when the funding came in. “Everyone in this area agrees that they want to attract tourists but we have got a stumbling block as the money is drying up from local authorities. “We are in a catch 22 situation. We want to get the £3m funding but we can get that because they are now saying they want us to have £50-£90,000 to pay for planning permission and the funding doesn’t come before that. We can’t get the funding without paying out a huge sum of money that we don’t have.” Tourism minister Barbara Follett said many local authorities had lost funds in Iceland, and others that relied on income from interest on their savings have been shortchanged by banks giving zero per cent interest. She added: “There has been

problems on what plans local authorities can fund and they are having to cut their cloth accordingly, which is tragic. Battlefields are a marvellous way of attracting people and there is a huge interest in this type of tourism.” Only a handful of British battlefields have visitor centres – like Hastings, Bosworth and Shrewsbury – but overseas locations in Belgium and France attract thousands of visitors. In West Flanders, the battlefield heritage helped to generate an extra 36m Euros in tourism revenue. Frank Baldwin added: “Compared to other locations around the world, we don’t make the best use of our battlefields heritage. This is an important part of our heritage which could generate visitors to more obscure parts of Britain – but there is an immediate need to solve the problem to find the money for Naseby.”

Entertainment news in Centrestage starting on Page 11

Why the recession is bringing boom in caravanning Page 18

Wales

Pages 16-17

Yorkshire

Pages 19-21

Contacts EDITORIAL Andrew Harrod group editor 01226 734639 ah@whpl.net Louise Cordell reporter 01226 734694 lcordell@whpl.net Christina Eccles reporter 01226 734463 ce@whpl.net Mary Ferguson reporter 01226 734712 mf@whpl.net

PRODUCTION Judith Halkerston – group deputy editor – jhalkerston@whpl.net Stewart Holt – studio manager – sth@whpl.net Kyle Wilkinson – graphic designer kw@whpl.net Emma Frisby – graphic designer ef@whpl.net

Park operator invests £19million

ADVERTISING

HOLIDAY park operator Haven has invested more than £19m on its portfolio of 35 holiday parks. The money has been spent on improving landscapes and putting in new dining and entertainment facilities. New indoor entertainment includes a new £1m arcade at Caister Holiday Park, incorporating an adult gaming room and Guitar Hero stage. Another £1m has been spent on new outdoor activities across its parks including new adventure golf courses at Greenacres and Cala Gran. Ropes courses, climbing walls and power fans are being introduced at Golden Sands and Haggerston Castle, Primrose Valley will feature a new ropes course and zip wire, while Rockley Park, Seashore and Thorpe Park will all open new climbing walls.

From left: John Bridges, Sir Thomas Ingilby, Simon Howard and Gary Verity

Promoter launches new brochure YORKSHIRE’S top heritage promoter has launched a new brochure. Yorkshire’s Great Houses Castles and Gardens – which represents places like Castle Howard and Ripley Castle – has over 40 venues which work together to showcase the area. Association chairman Sir Thomas Ingilby, along with the Hon Simon Howard, John Bridges, YGHC&G administrator, and Yorkshire Tourist Board chief executive Gary Verity

attended a launch event at Castle Howard. The brochure first appeared in 1995 and collects together the cream of privately and local authority owned properties, as well as English Heritage and National Trust properties in the Yorkshire region. The new guide details over 40 attractions including stately homes, historic castles, abbeys and gardens. These elite properties boast a combined history of over 21,000 years.

Rachel Wood product manager 01226 734611 rw@whpl.net Andrew Loades sales executive 01226 734634 Tony Barry sales and marketing director 01226 734605/01226 734333 CIRCULATION Kelly Tarff 01226 734695 kt@whpl.net Fax: 01226 734477

Web: www.destination.uk.com

Scottish marketing drive launched in Miami By Nicola Hyde A NEW marketing drive aimed at targeting the cruise ship market for Scotland has launched in Miami. Cruise Scotland – which represents the ports and service companies – held a breakfast reception during at the Seatrade Cruise Shipping Miami Exhibition and Conference. Cruise Scotland’s three year strategy aims to increase bookings by ten per cent year on year. Latest figures show Scotland

enjoyed a 48 per cent share, worth more than £37m, of all cruise ship calls in the UK in 2008, when a record 377 ships and around 202,000 passengers arrived in ports. Chairman Richard Alexander said Scotland is increasing popularity as a destination for cruise ships. He added: “Scotland is a great destination for a range of cruises. Now is a very opportune time to be stepping up our efforts, with greater scope for cruise lines to include Scotland in their itineraries.”

The organisation, which is also supported by Highlands and Islands Enterprise, Scottish Development International, Scottish Enterprise and VisitScotland, was formed to push cruising tourism as an option. Denise Hill, VisitScotland’s head of international marketing said: “It is great to see the cruise industry working together in this way to develop plans for the future. In the current economic situation this kind of joint working is important, as is a focus on improving the quality of our visitors’ experience while they are in Scotland.

“The international cruise market is set to grow, and we are keen to understand more of the opportunities presented by new types of cruise passenger, including special interest and more active cruise passengers who are keen to explore Scotland.” Scottish ports already serve itineraries from trans-Atlantic, North Atlantic and North West Europe cruises, to roundBritain and niche markets, such as golf and bird and marine life watchers.

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£20million support for five tourist boards MORE than £20m is being ploughed in to a new package that will support five tourist boards through the credit crunch. The Northwest Regional Development Agency (NWDA) will hand over £20.6m for the region’s tourism industry. The funding has been allocated to Cumbria Tourism, the Lancashire and Blackpool Tourist Board, Marketing Manchester, the Mersey Partnership and Visit Chester and Cheshire and will enable each tourist board to develop and promote the visitor economy in their area. James Berresford, director of tourism at the NWDA, said: “The current economic climate will inevitably have an impact on the tourism industry, which is why it is now more important than ever for us to continue to invest in the region’s tourism offer. The NWDA is committed to supporting the region’s visitor economy and this investment will ensure a strong climate of support for tourism during these challenging times. “If we continue to invest in infrastructure, training, marketing our unique offer and, above all, maintain a quality, value-for-money visitor experience, the Northwest can continue to develop its competitive advantage and capitalise on the increasing trend to holiday at home.” Each tourist board will work on growing business and creating highvalue visitor experiences. Investment will also go into training programmes, visitor information, product development and marketing activity.

The mascots from two of Lakeland’s top attractions made personal appearances at the Great Days Out travel trade exhibition. Lakes Aquarium’s Oscar the Otter and The World of Beatrix Potter’s Peter Rabbit appeared at the Go Windermere stand which promoted Lakeland’s Super Six attractions. The group – which includes Lakes Aquarium, The World of Beatrix Potter, Windermere Lake Cruises, Lakeside and Haverthwaite Railway, Lakeland Motor Museum and the Lake District National Park Visitor Centre at Brockholes – were pitching special offers aimed at encouraging more bookings from coach parties. Lakes Aquarium marketing manager Cathy Burrows said: “Research conducted by the South Lakes Tourism Action Group has shown that quality attractions are the main factor influencing group visits. We have flown the flag for the Lake District and hope this will enable all businesses who rely on an income from tourism to benefit from the current travel trends.”

At Ditchley with Emily Blunt and Rupert Friend

Royal film being used as a marketing tool By Nicola Hyde THE UK is hoping to cash in on a new wave of tourists inspired by a movie about one of England’s most famous queens. The Young Victoria, which premiered in London in March, is being used as a marketing tool to raise awareness of the country’s historic houses. Enjoy England has teamed up with Momentum Pictures to promote the destinations featured in the movie, which features Emily Blunt and Rupert Friend. The website has sections on locations Arundel and Belvoir Castle, Blenheim Palace, Ham House, Lancaster House, Ditchley, Greenwich, Osterley

Park, Wilton House and Lincoln Cathedral. Interviews with cast and crew complement a section on attractions, destinations and events linked to Queen Victoria. Amanda Smyth, head of marketing for Enjoy England, said: “We love historic adaptations on TV and film – just look at the TV schedules – and tourist boards know they can be a wonderful advert for attractions and destinations around the country. “I think when people see The Young Victoria, they will get a real taste of some of our treasured historic houses and be inspired to visit at the weekend. “A fantastic English cast, one of our most prolific and highly regarded actor-novelists, and

knowing the impact Queen Victoria has had on our nation is surely a winning combination. With the current exchange rate hopefully encouraging more Brits to consider taking a holiday at home, this is perfect timing to remind them of some of the special attractions they can enjoy.” Directed by Jean-Marc Vallée, The Young Victoria is written by Oscar-winner Julian Fellowes and stars Emily Blunt as the titular monarch and Rupert Friend as her consort. The cast of English heavy-weights also includes Miranda Richardson, Mark Strong, Paul Bettany, Jim Broadbent and Julian Glover.

New routes THREE new coach tour routes have been introduced this year by the Forest of Dean and Wye Valley Tour Guides. ‘Following the Romantics includes many places of interest such as the historic town of Monmouth, plus one of the country's most spectacular viewpoints at Symonds Yat Rock. 'Hidden Secrets of the Forest of Dean' delves deep into this former royal hunting forest and reveals some fascinating facts. And 'Between Two Rivers' looks at the Georgian town of Newnham-onSevern and Tintern Abbey on the Wye. Roni Maher, chair of the Forest of Dean and Wye Valley Tour Guides, said: "Our new tours offer visitors an ideal way of discovering what this fascinating region has to offer. We've designed the tours to include some very interesting attractions, good meal stops and routes which offer some superb scenery."

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DESTINATIONNEWS Talk show host Jonathan Ross has made his debut at Madame Tussauds. Featured in a replica set of his multiaward winning Friday Night With Jonathan Ross Show, the flamboyant presenter is dressed in one of his trademark outfits, a navy suit with checked pattern, a colourful tie and a white silk shirt and black shoes, all personally donated. Liz Edwards, PR manager for Madame Tussauds said: “We are absolutely delighted to be including Jonathan in the attraction where he’ll join so many of the stars he’s featured on his show. It’s the first time we’ve created an experience like this and we are sure our guests are going to love being chatted up by one of the country’s most famous entertainers.”

Dorset resorts join forces to attract tourists By Nicola Hyde TWO holiday resorts in Dorset have joined forces on a new marketing campaign aimed at winning more tourists. Tourism agencies in Bournemouth and Poole have combined resources to launch the three-month ‘Back in Britain’ campaign to publicise the area. The campaign will include an electronic media and poster campaign in the Midlands and London and aims to attract tens of thousands of holidaymakers. Bruce Grant-Braham, chairman of Poole Tourism Management Board, said: “The collapse of sterling’s value against both the Euro and the dollar is forcing many people to rethink their holiday habits, and together we aim to be the first to welcome them back from the costly Costas.” The move is the first major promotional campaign for Bournemouth and Poole’s new

partnership. Bruce added: “The two towns complement each other perfectly. Historic Poole, with its upscale hotels and restaurants, its marinas, and the renowned Sandbanks peninsula, is a perfect counterpoint to family-orientated Bournemouth, with its glorious beach, beautiful gardens, and thriving cultural scene.” Alex Carter, chair of Bournemouth Tourism Management Board, said: “Our two towns have long been British holiday favourites. Having enjoyed huge success individually, we are now joining forces to offer an even better, unrivaled range of holiday experiences “Between them, Bournemouth and Poole attract some seven million visitors a year, many of whom return time after time. “With the credit crunch rekindling interest in ‘holidays at home’, we will be extending a welcome to many more holiday makers this summer.”

Tourism Society announces annual conference line-up THE Tourism Society has announced its line-up for its annual conference in York in June. Speakers include directors from Lloyds TSB Cardnet, VisitEngland, TRI Hospitality Consulting, London City Airport and Superbreak. Nigel Leacock, director of Lloyds TSB Cardnet, will set the scene with a keynote address on the state of the UK economy. This will be followed by a panel of speakers drawn from tourism destinations from across the UK

including Viscountess Penelope Cobham, chairman of VisitEngland; Iain Herbert, chief executive of the Scottish Tourism Forum; Carolyn Smith, director of international promotion and visitor economy for the London Development Agency; Andy Tordoff, assistant director environment (Tourism) for Yorkshire Forward and Gary Verity, chief executive of the Yorkshire Tourist Board. The conference takes place at the Royal York Hotel in York.

A hotel in Manchester which has had a £5m refurbishment has appointed a new sales manager. Sara Mullins – previously a business development executive at The Lowry in Salford Quays – will join the Hallmark Hotel Manchester, formerly the Belfry House Hotel. The 88-bedroom hotel near Manchester Airport is the first property acquired by the new hotel group.

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DESTINATIONNEWS

Call for radical rethink on tourism funding By Nicola Hyde

Celtic Castles has announced a 17 per cent increase in the number of bookings made in January compared with last year. Roger Masterson said business has been up 15 per cent on average. He added: “The shift in the rate of the pound against the

US Dollar and Euro, means that customers from these areas are now getting better value for money coming to the UK, while UK based customers are also looking to save the pennies by taking holidays closer to home." Pictured: Eastnor Castle

OPPOSITION MPs have called for a radical rethink on how tourism is funded amid allegations that cashstrapped authorities are diverting the cash elsewhere. Tobias Ellwood, the shadow minister for culture, and Don Foster, the shadow secretary of state spoke out at British Tourism Week. They both called for greater transparency of the funding regimes - at the moment government allocates cash to regional development agencies to spend on tourism, but each area uses the cash differently. MP Tobias Ellwood said: “The money for tourism is blurred – we are not quite sure where it goes. Sometimes the way the money is used is misleading because some of the money goes on bus shelters. Some RDAs like the North West are very good at making sure the money goes to the areas like Liverpool and Manchester and it shows. “We have to make sure the structure is there and that we don't promote a confusing system which has prevented money getting to the

front line. “We have some opportunities in the future, once in a generation, and we have to make sure the fantastic opportunities that exist are best marketed." MP Don Foster added: “There is a need for much greater clarity as to where this money is being spent. I would like to see a detailed breakdown and accountability because as the moment it suits the government’s purposes to make it confused.” Tourism minister Barbara Follett agreed that work needed to be done – but said the system did work successfully in some areas. She added: “RDAs like the North West have been exemplary, bucking the trend last year with visitor numbers going through the roof in Liverpool, which had 3.5m first time visitors because of the quality of the accommodation that was promoted as part of the Capital of Culture. “What we need is a more even spread across the board. We have a very fragmented industry by its nature and we have a fragmented system for funding it.”

Blaenavon Ironworks has hosted an open day to unveil two new wartime cottages that were featured on a TV show. The cottages in Stack Square appeared on BBC’s Coal House at War and members of the families featured in the show appeared at the launch. The homes have been restored to how they would have actually

appeared during the period by historical interiors specialist Dr Charles Kightly. Picture: At the launch of the 1944 style cottages at Stack Square, Blaenavon Ironworks are members of the Coal House at War families, from left to right, the Paiseys, the Tranter-Davieses and the Griffithses

£28m invested in operator upgrades HOLIDAY park operator Butlins has invested over £28m on its three UK properties. The cash has been spent on a new hotel, room refurbishments and new dining and entertainment facilities. The £20m Ocean Hotel will open in September and will feature 200 6

luxurious rooms with colour change lighting and rainfall showers. At the Minehead site, £1.3m has been spent on upgrading the facilities and introducing a 200ft zip wire, three climbing Palm Trees and bumper boats. Butlins Skegness has had a £1m upgrade.

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Whether you’re exploring a historic house with surprises and discoveries at every turn or experiencing the fantastic sights and smells of a beautiful landscaped garden, the homes and gardens in the care of the National Trust make the perfect setting for a group day out. In 2009 some properties will be showcasing areas never seen by the public before. Visit Cragside in Northumberland and be one of the first to walk across the newly restored Grade 1 listed wrought iron bridge. Or, find out just how hard life was for servants working at Blickling Hall in Norfolk. A new exhibition in the kitchen and service areas includes sound recordings made by servants, which will vividly bridge the gap between the past and present. For something a bit more glamorous, get a taste of Hollywood at Kedleston Hall in Derbyshire. Five of the Hall’s stately rooms and elegant surrounding parkland were used in the blockbuster film The Duchess which starred Keira Knightley. Visit the Duchess exhibition, which showcases several costumes worn by the stars and discover more about the film and production process. Another property that’s had its share of the lime-light is Ham House, located on the river Thames in Richmond, Surrey. This 17th century house with its lavish interiors and formal gardens was one of the key locations in this Spring’s cinema spectacular,The Young Victoria. If you enjoy outdoor delights then come along and enjoy the beauty of some of the most spectacular gardens in England, Wales and Northern Ireland. Whatever the season there’s bound to be a treat in store. A trip to Nymans in West Sussex is a summer must-do. Experience a profusion of colour and scent as you walk the stunning herbaceous borders. For autumnal hues take a stroll around Stourhead near Bath or Sheffield Park Garden in East Sussex, where stunning collections of trees and shrubs are ablaze with fiery colour.

This year the National Trust is also offering its widest selection of Special Interest Tours. In West Yorkshire there’s the opportunity to take a sensory stroll in the herb garden of East Riddlesden Hall. Or perhaps your group has a head for heights? Book Dinefwr Park and Castle’s new behind the scenes tour and uncover parts of the property not normally open to the public and take in breathtaking views of the stunning Carmarthen countryside from the very top of the house. One thing’s for sure, whatever your groups’ interest, we’re sure to have something to inspire and entertain. And with many properties offering a 15% discount on pre-booked group visits, the National Trust offers time and money well spent! Order your free copy of the 2009 Groups Guide and Special Interest Tours guide on 01793 817574, or email traveltrade@nationaltrust.org.uk

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DESTINATIONADVERTISER’S ANNOUNCEMENT

After 65 million years they’re back ... “Staggeringly realistic.” New Jersey Star AFTER years of planning, the awardwinning BBC TV series, Walking with Dinosaurs comes to life in a stunning theatrical event. Internationally renowned designers have worked with scientists to create 15 life-size dinosaurs, including the terror of the ancient terrain, Tyrannosaurus-rex. Be amazed and thrilled as the greatest creatures ever to walk the earth return

“Mixing theme park thrills with serious paleontology … it’s an edutainment.” The Telegraph

before your eyes. It’s a dazzling £10m arena spectacle of unprecedented size and quality set to captivate young and old alike. Marvel at the story of their 200 million year domination of life on earth.

“A truly spectacular spectacular.” Variety Watch them walk. Hear the roar. Be there as they fight for survival and supremacy. From the ripple of their skin to the glint in their eye, you will know the dinosaurs really have returned. So make sure you have your seat to see the return of the dinosaurs.

Scotland campaign targets Euro visitors

A NEW tourism campaign has been launched to encourage European visitors to Scotland to capitalise on the value of the euro. The £900,000 campaign from VisitScotland targets potential and repeat visitors and, last year, it generated £50m for the economy from the German and French markets alone. A seasonal calendar features a programme of events, which details travel deals on offer in quieter times. Minister for tourism Jim Mather said: “This is a great initiative to boost tourism in Scotland. “If we are to continue to encourage new visitors to our fantastic country, we need to be alive to opportunities to take advantage of the latest market intelligence. That is exactly what this campaign will do.” The campaign will target visitors from the Netherlands, Italy, Spain, Sweden and Belgium, promoting Scotland as an affordable, quality, year round destination - highlighting prices that are now 30 per cent cheaper than last year, thanks to the value of the euro. VisitScotland's head of international marketing Denise Hill said: “Working to attract visitors in the current economic downturn, it is critical that we can demonstrate value for money while at the same time building a strong desirable brand for Scotland as a year round destination. “While July and August are key months for international travellers, we all know that there are great reasons for visiting Scotland in every month of the year. “This campaign is all about delivering that message by creating a strong and intriguing image of each month and delivering a different Scotland adventure throughout the year – be that an outdoor or culinary, island-hopping or festival-based.”

Hospitality company adds to its portfolio

A new partnership has been announced between Hand Picked Hotels and the family owned Flemings Mayfair Hotel and Hertfordshire’s Down Hall Country House Hotel. The agreement means the two will now be represented by the Hand Picked Hotels collection and will be included in sales and marketing targeting London and the provinces. Douglas Waddell, operations director of Hand Picked Hotels, said: “For some time now we have been looking to identify a suitable London partner who will give our existing customer base a similar type of product and experience to that of the other 17 distinguished properties in the Hand Picked Hotels Group. In Flemings Mayfair Hotel we could not have found a more suitable partner and alongside Down Hall Country House Hotel, helps us to strengthen our distribution network with a product which is of the same standard as Hand Picked Hotels and has a similar approach to looking after guests.”

HOSPITALITY company Premier Cru Hotels and Inns LLP has announced that Waterton Park Hotel in Wakefield is the latest hotel to join its expanding portfolio. The 67 bedroom four star hotel is set on its own island surrounded by a 26 acre lake. The hotel has recently completed a major refurbishment of its leisure facilities and is regarded as one of the premier wedding venues in Yorkshire. Gareth Pugh, managing partner of Premier Cru, said: “Waterton Park Hotel is a superb property, with a strong regional identity and an excellent reputation as a wedding venue. We wish to develop the hotel’s profile and build on the reputation of its unique location.” Premier Cru’s client list includes properties ranging from family-run inns, to leading hotels and Michelinstarred properties like Lords of the Manor in the Cotswolds and The Devonshire Arms in North Yorkshire. In under three years, the company has tripled its client base.

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Chatsworth is boosting visitor numbers by appearing in blockbuster movies featuring some of Hollywood’s biggest stars. Mary Ferguson found how they use their worldwide appeal to camera crews to make the most of film tourism.

The Duchess Pictures courtesy of Pathe Films

Why filming must fit round visitors HISTORIC estate Chatsworth House was first used for filming in the seventies and has recently appeared in major titles Pride and Prejudice and The Duchess, both starring Keira Knightley. But head of communications Simon Seligman told Destination UK that despite requests from film companies, they can only accommodate projects that can be filmed around the public. He admitted that their dedication to staying open sometimes does lose them location fees but they don’t want to risk upsetting visitors. “Can you imagine how cross you would be if you turned up to find a sign saying it was closed for filming? “We never say never and if it was a particularly major film and the crew were prepared to compromise we may consider it, but our number one commitment is to the day visitor.” In November, The Wolfman will be released in the UK and is expected to be the biggest blockbuster featuring the house to date.

“We had the biggest film crew on site that we had ever seen, with more than 250 people with us. Generally our rule of filming is that if we think it’s a good project we will accommodate them, but we refuse to close to the public.” Because The Wolfman was such a big project, filming took place in February last year, just before the house opened for the new season. Usually, filming takes place while visitors are around, which Simon said is an added bonus for them. “Visitors love it. We don’t let them know in advance when film crews are around so that the press don’t get wind but there are notices up when people arrive. They love trying to get a glimpse of the stars and are fascinated by it – it never causes any problems.” Most films feature just the exterior of the house, because the presence of visitors make it harder for them to film inside. Simon said that although they mention their movie connections in their promotional material, they are careful not to go overboard with it.

“We maximise our popularity as a filming location through our good partnership with local tourism agencies. Visit Peak District recently ran a really good media-related campaign and we do a lot of cross publicity with other visitor attractions around here, for example by featuring on ‘movie maps.’” A good film gets Chatsworth promotion around the world, but according to Simon, it doesn’t guarantee an immediate jump in visitor numbers. He added: “It’s a slow-burn and to see an impact in overseas visitors we need to be on the overseas visitor circuit which we are not because of our location in Derbyshire. I’m sure if we were within half an hour of London we would see more of a difference. “However, that’s not to say the films haven’t helped us, for example after Pride and Prejudice we hosted 200 foreign journalists here and after the Duchess came out, there’s no question that visitors to the estate went up.”

The Wolfman

£2m marketing bid to attract overseas tourists A £2m international marketing to boost overseas visitors to London has been launched by Mayor Boris Johnson. The ‘Only In London’ campaign is expected to boost the economy by £60m and it will focus on the sights and attractions that encourage visitors across key markets in Europe and North America. The campaign theme was developed following Visit London’s research into the city’s key visitor markets - it found that people were keen to come to the capital but wanted to be stimulated by London's unique offering at a good value price. Visit London’s interim chief executive Sally Chatterjee said: “Only in London is a confident and recognisable phrase that we know rings true with people who both visit and live in the city. What’s often familiar to us is very special to visitors. It’s a great way of reminding the world and ourselves of the sheer range and depth of attractions, events and history that make our wonderful city unique.” Visit London has also launched ‘Only in London 100’ – 100 examples of what makes 10 the capital a unique place in the world to visit.

Best of Britain and Ireland will move venues next year from ExCeL London to Olympia. Organised in partnership with VisitBritain, the event comprises the two day tradefocused event, Best of Britain and Ireland Travel Trade Forum, followed by the

consumer showcase, Best of Britain and Ireland. Over 300 exhibitors were present at the first event which took place in March and the show had 2,500 trade visitors from Britain and overseas – a 25 per cent

increase in visitor numbers on last year’s British Travel Trade Fair. Picture: Barbara Follett MP, Minister for Culture, Creative Industries and Tourism, tasting real artisan food from Good Food Ireland.

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DESTINATIONCENTRESTAGE Superbreak has teamed up with four of London’s hottest shows to offer great value hotel theatre breaks from just £66.50* per person per night. Top price ticket packages also available from only £94.50*

World Class Musicals

Jersey Boys – Based on the electrifying true life story of Frankie Valli and The Four Seasons

Billy Elliot – A funny, touching, enjoyable experience that stays with you forever.

Hairspray – Now in its second smash hit year, London’s happiest, funniest show and fun for all the family.

Dirty Dancing – Explodes with heart-pounding music and sensationally sexy dancing. * Price based on two adults sharing a twin or double room in a centrally located 3* hotel with breakfast. Subject to availability.

Visitors slayed by patriotic discount

Classic musical The King and I will appear at the Royal Albert Hall this June – with just 20 performances scheduled between June 12-28. Fully staged in the round, the production tells the story of a British

governess brought into the court of Siam to tutor the King’s many children. Once within the splendour of the Royal Palace, Anna and the King grow to understand one another and learn about each other’s cultures.

VISITORS to the Britain and London Visitor Centre on St George’s Day received a special in-store rate for theatre performances and attractions. To celebrate the occasion, Encore Tickets – a new concession within the BLVC – gave the one-day only, 10 per cent discount to customers who came through the doors on April 23.

The reduction was valid on a range of shows including Priscilla Queen of the Desert and Wicked. Visitor centre manager Jaco Coetzee said: “This is a great and interactive way of showcasing the variety of the attractions, traditions, entertainment and gastronomy that Britain has to offer both domestic and international visitors.”

The Birmingham Stage Company has begun a UK tour with two new Horrible Histories shows based on the best selling children’s books. Using actors and 3D Bogglevision effects the shows bring both World War One and Two to the stage in two productions, which call at venues including The Princess Theatre, Torquay.

The two shows – Woeful Second World War and Frightful First World War – bring the real experience of warfare in the First and Second World Wars alive to young theatre audiences. Over the past four years BSC has already brought Horrible Histories Terrible Tudors and Vile Victorians to the stage.

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Famous faces could attract new audience By Christina Eccles WEST End shows which feature well known stars could attract a whole new audience to the theatre, according to the founder of SeatChoice.com, Robert Iles. A host of famous faces are currently appearing in West End productions and Robert said that shows which include a celebrity could draw in people, particularly a younger audience, who have never before considered going to the theatre. He said: “The West End has attracted a real variety of stars and celebrities this year. There are some seriously good actors like Judi Dench, Ian McKellen and Patrick Stewart and a good smattering of TV and pop stars for those who just want to see a show with a celebrity in it. It’s definitely good for the West End.” Robert added that TV shows to find the lead role in musicals such as Joseph and The Sound of Music have also helped to

bring a new audience into the theatre, as have the success of film versions of shows such as Mamma Mia. He added: “We can’t deny that these shows expose an entirely new audience to the theatre world. Also if people have enjoyed a film, they will go and see the stage show.” He also said that he believes this year will be positive for UK theatre as people will look at going to see a show as a form of escapism and as a way to enjoy themselves. “There is a huge desire for shows that make us feel good. Nothing is recession proof but when times are hard, enjoyment is how we lift ourselves. Theatre is good for that.” Popular shows on the site – which searches theatre box offices and outlets to find the best value tickets – include Dirty Dancing, Waiting for Godot and the ballet Giselle at the Royal Opera House.

Dancing on Ice winner Ray Quinn has joined the cast of hit West End musical Grease – playing the lead role of Danny until October. Grease returned to the West End in summer 2007 and is now in its second year at The Piccadilly Theatre. It has already been seen by over half a million theatregoers since its premiere in August 2007. Ray said: “'I'm so thrilled to be playing Danny in the West End. Grease is such an all time favourite and to be in the role made so famous by John Travolta is amazing – I can't believe my luck, it's a dream come true.”

Hit West End show Wicked has welcomed new cast members Sam Kelly as The Wizard and Natalie Anderson as Nessarose. The award-winning musical opened at London’s Apollo Victoria Theatre in September 2006 and has now been seen by almost two million people and taken £70m at the box office. In addition to the London production, Wicked is also currently running in North America, Japan, Germany and Australia.

Achievement award for Encore Encore Tickets’ Johan Oosterveld (left) receives his Special Achievement Award from UK Inbound chairman Philip Green

ENCORE Tickets was given a special achievement award at this year’s UK Inbound annual convention. The annual awards are voted for by members and this year included a chairman’s special achievement award – based on nominations from members and then decided by the chairman and board of directors. UKinbound chairman Philip Green said: “Encore Tickets have been honoured with the 2008 Special Achievement Award because over a number of years they have confirmed their commitment to inbound leisure industry. “They were voted for by UKinbound members due to their high level of service, keenness to develop business opportunities, and not to mention their efficiency, and range of quality products and tour ideas. “Encore truly are deserving winners of this year’s Special Achievement Award.”

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Conference focuses on the recession By Mary Ferguson

Partners launch new visitor map for the City – (clockwise from top left) Peter Mitchell, Jarrolds, Clare Packer, VisitNorwich, David McMaster, City Sightseeing Bus, Tina Rust, Park & Ride and Stefan Gurney, City Centre Partnership

New publication puts Norwich on the map VISIT Norwich has launched a new publication designed to promote the city and to help tourists make the most of their visit. A partnership between VisitNorwich, the City Centre Partnership, Norwich Attractions and Norfolk County Council’s Park and Ride, has meant the new Norwich map brings together three previous maps and guides in one new title. A spokesman said: “Visitors now only need to pick up one leaflet

instead of three and the economies of scale have enabled extensive distribution across the East of England.” More than 400,000 copies of the map are being distributed to hundreds of outlets including the Park and Ride sites, rail and bus stations, service stations, hotels, tourist attractions, supermarkets and many other public outlets.

A CONFERENCE hosted by East of England Tourism was held to highlight opportunities for tourism in the region. Held as part of British Tourism week, the key guest speaker was BBC business correspondent Nils Blythe and the focus was on the recession, with speakers advising delegates of ways they can help build on their visitor figures. Other speakers included Keith Brown, chief executive of East of England Tourism, Richard Ellis, chair of East of England Development Agency, Bernard Donoghue, head of Government and public affairs at VisitBritain and Ben Moxon, director of Arkenford Ltd. The conference was chaired by Dr Crispian Tarrant, chief executive of Buisness Development Research Consultants (BDRC). Influential industry experts took to the stand at the Radisson SAS at Stansted Airport to analyse tourism in the East of England. Stuart Bailey, head of finance for

A new lifestyle hotel has launched in Nottingham as part of plans to introduce 12 more concept hotels in the next six months. mourHotel has an initial development cost of £120m and will actively target individuals with higher than average disposable incomes. The first mourHotel is located in Sherwood Business Park and was purchased as the Dakota, a wellestablished luxury hotel. Chairman Russell Allen said: “Each mourHotel will feature between 120 and 150 rooms, a destination restaurant, grill and bar and importantly create a world of sensory experiences where guests will want to ‘linger for longer’. Each hotel will be unique with its own signature scent, music and atmosphere; yet will be harmonious with our brand name.”

Birmingham proves popular with business travellers BIRMINGHAM is the most popular place in the UK for businesses travellers to stay, according to serviced apartment company SACO. Figures released by the company show that more business travellers stayed in Birmingham than at any of its 12 other locations across the UK throughout 2008.

Westminster Abbey discussed product quality, Mary Tebje, tourism consultant for MTA Leisure discussed customer service, James Bailey, head of marketing for the Natural History Museum spoke about marketing strategy and Frank Coan, senior associate for Marketing Planning Associates, discussed pricing. Keith Brown, East of England Tourism's chief executive said: “The conference was a huge success with over 180 delegates attending. The speakers addressed a number of relevant and pressing tourism matters and we hope that those attending took back with them the advice given and in turn implement it in order to deal positively with this time of economic hardship.” During a networking buffet lunch, delegates including hoteliers, B&B proprietors, tourist attraction operators and other representatives from the tourism sector in the East of England had the chance to meet business support providers who were exhibiting at the conference.

The city beat other popular business travel destinations such as London, Bristol, Farnborough and Reading. Bookings at SACO across all its locations were up last year from 2007 by 35 per cent to 10,807 bookings and 18 per cent of these were for Birmingham.

Cash-strapped couples opt for mini-moons By Nicola Hyde HOLIDAY firm Hoseasons is cashing in on a new trend of ‘mini-moons’ from cash-strapped newlyweds. The company has seen a sharp rise in bookings, with demand growing for its bespoke 'Autograph' collection of seven of luxury lodge developments. 14 Bluewood Lodges in the

Cotswolds has seen more than a 50 per cent increase in honeymoon bookings for the first part of 2009, with an average of six honeymooners per month visiting in January and February. Faweather Grange, in Yorkshire, has also seen a 25 per cent rise in newlywed visits over the last six months.

Simon Altham, general manager for the lodges at Hoseasons, said: "As the credit crunch takes its toll we have seen booking figures increase for all our holidays, as the strong Euro forces people to swap their overseas breaks for holidays at home. “Newlyweds are no exception. "Recent surveys have shown that wedding costs have spiralled to as

much as £25,000 in the last few years which means many couples simply can't afford, or don't want to splash out unnecessary cash on an immediate holiday extravagance. "The mini-moon is becoming an increasingly popular option for couples who want to take a romantic short break straight after their wedding."

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Bookings double on North East website A WEBSITE designed to raise the profile of North East England has reported its best ever year with booking doubling. The statistics show that more than a million people logged on to the tourism website – developed by Regional Development Agency One North East – and the number of unique visitors increased from 543,000 to 741,000. Direct bookings for hotels generated £1.8m, up from £1m, and the double bookings for January generated nearly £250,000 of business in just one month. Stacy Hall, director of tourism at One North East, said: “This achievement demonstrates the importance of tourism businesses having a strong online presence as many more holidaymakers are booking via the internet. “One North East has invested significantly since 2003 in

Record year for London attractions – research

technology to enable tourism businesses in the region to make the most of all business opportunities as well as promote North East England worldwide. The research identified the internet as the most commonly used booking method for accommodation.” The organisation says, following the launch of the new TV ad promoting North East England, the number of unique hits to the website in January was up 56 per cent. A visitor survey undertaken by One North East found that 37 per cent of visitors had booked their accommodation online and now almost a fifth of people source information about the region via the internet before making the decision to visit. The number of businesses in the region who are now “switched-on” has also increased with a third now NEW research has revealed a record year for attractions in London for 2008. The London attractions fill the top ten list for the most visited attractions in the country according to figures revealed by the Association of Leading Visitor Attractions. The top slot went to the British Museum which had a visitor increase of almost ten per cent

Newcastle Quayside having a significant online presence as well as having the ability to take online bookings. A new TV advert will air on ITV1 and Channel 4 targeting areas since 2007. The Tate Modern and National Gallery are in second and third place respectively. Sally Chatterjee, interim CEO, Visit London said: “We are absolutely delighted with the results of the annual ALVA survey. London is a truly unique city with so much for visitors to see and do. It is no surprise that London attractions fill all top ten

within a three hour drive time. It will also be shown in Australia for the second year as part of One North East’s marketing campaign following the launch of the Emirates flight. positions and continue to attract huge numbers of both domestic and international visitors.” The top ten attractions were: British Museum, Tate Modern, National Gallery, Natural History Museum, Science Museum, Tower of London, Victoria and Albert Musuem, National Maritime Museum, National Portrait Gallery and St Paul’s Cathedral.

Groups benefit from exclusive discount

BODY WORLDS and The Mirror of Time is offering free audio guides to groups of ten or more people when a booking is made before Friday 12 June. Groups of ten or more also benefit from an exclusive discount with adult tickets costing just £10 per person weekdays and £12 per person weekends. BODY WORLDS and The Mirror of Time features a special presentation on the human life cycle and shows the complexity, resilience, and vulnerability of the human body through anatomical studies of the body in distress, disease and optimal health. “BODY WORLDS recognises groups require value for money entertainment alternatives and attending BODY WORLDS and The Mirror of Time gives individuals a unique insight into the functions of the human body and useful information on how to optimise health and wellbeing at every stage of life,” said exhibition director Peter Clenshaw. The exhibition features 200 real specimens including a life size giraffe which have been preserved by a process called Plastination – a groundbreaking method for preservation invented by Dr Gunther von Hagens in 1977.

The exhibition continues until 23 August 2009. For group bookings call Ticketmaster on 0844 844 2121 or for more information visit www.visitlondon.com/bodyworlds.

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Delegation visits castle

Pictured at Caerphilly Castle is a delegation of Chinese heritage professionals. Pictured front are Fuling Li (regional manager, Greater China, International Business Wales) and Dr. Kathryn Roberts (inspector of ancient monuments, Cadw).

Explorer pass issued THE Welsh Assembly Government’s historic environment service has launched a new one-day travel trade-only explorer pass to 25 of its staffed historic sites across Wales. The pass gives unlimited access to as many of the sites included in the scheme as is feasibly possible to achieve in the course of one day. The 25 individual sites included as part of the Explorer Pass are Beaumaris Castle, Caernarfon Castle, Caerphilly Castle, Castell Coch, Chepstow Castle, Cilgerran Castle, Conwy Castle, Criccieth Castle, Denbigh Castle, Harlech Castle. Kidwelly Castle, Laugharne Castle, Margam Stones Museum, Plas Mawr, Oxwich Castle, Raglan Castle, Rhuddlan Castle, Rug Chapel and Llangar Church, St Davids Bishop’s Palace, Strata Florida Abbey. Tintern Abbey, Tretower Court and Castle, Valle Crucis Abbey and White Castle.

A DELEGATION of tourism and cultural heritage officials from China have visited Caerphilly Castle as part of a study visit to Wales. The group, which included 15 senior officials from the city of Xi’an in the Shaanxi province, learned about the work of Cadw where they were given a talk on Heritage Protection in Wales by Dr Kathryn Roberts. The group went on a guided tour of Caerphilly Castle led by Rick Turner, the inspector of ancient monuments for Cadw. Dr Kathryn Roberts said: “We were delighted to welcome the guests from China and hope they enjoyed their experience of Caerphilly Castle. We had some lively discussions about our respective approaches to heritage conservation. Visitors from abroad make up a high proportion of visitors to our historic monuments in Wales and it is interesting to hear their views and reactions to our national heritage.”

Golf tourism on the right course By Louise Cordell GOLF tourism in Wales increased by 13 per cent last year despite the economic downturn according to newly released figures. It brought in a total revenue of over £29m in 2008 and although rounds played were down throughout the UK by almost two per cent, visitor numbers to golf courses in Wales continued to increase. There were 165,900 golf visitors in 2008 – an increase of one per cent on 2007. Last year was also the first time the number of day visitors outweigh the number of overnight visitors,

increasing 11 per cent compared to 2007. The amount each person spent on their golf break averaged £177, with around £48 of this going towards green fees. Alun Ffred Jones, Heritage Minister, said: “With the Ryder Cup just around the corner, these figures are excellent news for the golf tourism industry in Wales. “It shows that the Ryder Cup effect is taking hold throughout Wales and is proving to be a huge boost for tourism. “I am delighted to see that Wales has a high level of satisfaction for all aspects of a golfing break – this

is evident as visitors to the country appear to be loyal and we are growing in appeal as a golfing destination. “The marketing work to raise our profile as a visitor destination will continue over the next year to keep demonstrating the high quality of the Wales golfing experience.” Visit Wales has been operating a National Golf Tourism Monitor since 2004. Throughout this period, there has been a 19 per cent increase in the volume of tourists and the total expenditure this has generated has risen consistently year on year.

Welsh Highland Railways THE Ffestiniog and Welsh Highland Railways provide the perfect addition to any tour of North Wales. Two narrow-gauge railways through the heart of the Snowdonia National Park, operated by one company, ensure there are options to suit all tour operators. The Ffestiniog Railway is the World’s oldest independent railway – while the Welsh Highland Railway is North Wales’ newest. The two lines will soon form a 40 mile link from coast to coast (Caernarfon to Porthmadog) and on up into the mountains to Blaenau Ffestiniog.

Contact our experienced group travel staff for further information: Phone: 01766 516024 Email: groups@festrail.co.uk 16

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Pictured left: Tintern Abbey head custodian, Kate Arnatt chats with visitors

Cadw celebrations prompt religious tourism drive RELIGIOUS tourism is being promoted in Wales as part of the Cadw’s 25th anniversary celebrations. The Welsh Assembly Government’s is encouraging visitors to explore the spiritual sites like Cistercian Abbey of Cwm Hir in the Valley of Clywedog and sites in Pembrokeshire like Carew Cross and the Pentre Ifan Cromlech

burial chamber in the Preseli hills. Tintern Abbey head custodian Kate Arnatt has worked for Cadw since it first started in 1984 and spends her time promoting the best-preserved medieval abbey in Wales. She said” “Tintern Abbey is architecturally stunning and is set in one of the most picturesque valleys in the world.

“Visitors have remained pretty much the same over the years; they are people who love the countryside, history, architecture and culture generally. “They are more likely to want their children to learn about the history of the site. “They want to be informed, but they also want to be entertained.”

A revised guidebook for the Three Castles of White, Skenfrith and Grosmont has been launched as part of Cadw’s 25th anniversary celebrations. It has been written by Monmouthshire archaeologist Jeremy Knight and includes detailed historical information as well as photographs and illustrations of the trio of fortresses on the Welsh borders. To mark the launch of the publication, Jeremy will be leading a special guided coach tour of the Three Castles in May as part of Cadw’s Hay Festival events. Diane Williams, Cadw’s publications editor, said, “This new-look guidebook to The Three Castles will hopefully offer the visitor an enhanced understanding of these strategically important historic sites.” Pictured: Skenfrith Castle

Mermaid Quay

MERMAID Quay is a chic waterfront complex situated in the heart of the rejuvenated area of Cardiff Bay. This location offers some of the most picturesque views of the city’s coast and is only a five-minute drive away from the city centre. The centre boasts over 25 restaurants, bars and cafés all in one convenient location. So if you need a break from shopping try one of the many coffee shops such as Starbucks and Coffee Mania. With high profile brands including Wagamama, Strada, Café Rouge and Nandos, you can practically eat your way around the world. From the Far Eastern elegance of Ba Orient to the Gourmet Burger Kitchen, there is certain to be something to satisfy any hunger. There are also a number of unique independent local businesses to whet your appetite, such as GARÇON!, Bayside Brasserie and Mimosa Kitchen & Bar. Mermaid Quay also offers a wide selection of shops and services. From specialist crafts from Polka Dot, Welshcakes and gifts from Fabulous Welshcakes, designer eyewear at Blink Optometrists, a complete makeover at Ken Picton Salon or even art and sculpture at Castle Galleries, Mermaid Quay offers the perfect retail therapy.

If you would like to find out more about news, events, special offers or monthly competitions please log on to www.mermaidquay.co.uk 17

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Caravan and camping holidays are seen by many as the backbone of the British tourism industry, but as the recession bites, is business booming or bombing? Mary Ferguson investigates.

Caravan parks appear to be faring well during the recession

Why cost-cutting caravanners are a ‘site’ for sore eyes ... CHEAP flights may have enticed UK residents to seek sunshine abroad, but early reports suggest that the weak pound and worsening economy will help keep their feet on British soil this summer. And for operators of caravan parks and campsites, this could mean a further boost to business already benefitting from a renewed interest in domestic breaks. Douglas Sleighthome, operator of Cherry Tree Park in York said things have been getting better and better. “Bookings are coming in thick and fast and we are nearly fully booked for the summer. “This year is better than ever and I think that’s because people

just don’t have the money to go abroad at the moment. “People that would usually stay for a weekend are staying for a week as they make it their main holiday and we are getting lots of first-time campers too.” Douglas said there is a cluster of five operators nearby and they are all doing equally well – helped, he claims, by their prime location on the edge of the North Yorkshire Moors. “We do get people from everywhere but have seen an increase from people quite nearby, I’m guessing because they want to save fuel.” Elizabeth Sargent, owner of Ingoldale Park in Lincolnshire told Destination UK she has noticed a big increase in bookings for

fortnight stays – and that other operators are saying the same. She said: “It seems that people who would normally have their main holiday abroad are having a long weekend in the sun and spending more time with us instead – it’s as if everyone is downgrading their holidays. “It’s funny though that as soon as the sun shines, the phone rings all the time but every time there are new media reports of job losses, it suddenly stops for a while.” Lorraine Thorniley, manager of Beachside Holiday Park in Devon, claims people will be attracted by the price of caravan holidays this summer and the exchange rate will encourage them to stay in the

UK. And Andrew Hidderley, owner of Lime Tree Caravan Park in Derbyshire agreed that will benefit the industry, telling Destination UK that so far, bookings are up on this time last year. Kathy Turner, owner of Hentervene Holiday Park in Cornwall added: “I talk to similar businesses around here and everyone seems to think we will benefit from people coming over from Europe to take advantage of the weak pound but so far I have just had one booking from a couple in the Netherlands. “What I have noticed though is that a lot of people are booking that have never tried this type of holiday before.”

Parks shouldn’t rest on their laurels HENRY Wild is a director of The British Holiday and Home Parks Association and operates two parks – Moss Wood in Lancaster and Skelwith Fold in Cumbria. He warned that although business appears to be good for many operators, they shouldn’t rest on their laurels. He said: “The rental market and sales are very strong but I wouldn’t be so cavalier as to say everything is perfect because you just don’t know when things may change. “Last year was our best year to date and things are looking good for this season too, but we can still remember the devastation that the foot and mouth outbreak caused. It was like someone had just switched off a tap.” Henry said that business for his own parks has been boosted by the drop in fuel costs, following the massive hikes of last year. And he predicts that the weak pound could spell good news for operators, as more people stay in the UK this summer. 18 “People are now prepared to travel

to us from further afield, and more often. Although we had a great year in 2008, we did feel the pinch from soaring fuel costs. “And with the price of things in the Euro zone people may be put off taking their holidays abroad – although at the moment I think it’s a bit early to tell.” Despite the good news for operators, Henry warned they must adapt if they are to continue to thrive. He added: "The caravan industry is at a real point of change. Many caravan manufacturers are going out of business and the number of caravans built in the UK was 30,000 last year, but this year it will be 5-10,000. I suspect we will find it harder to get hold of caravans so at our Lake District park we are thinking of putting up different types of units, like wooden pods. This sort of thing may present good opportunities for us in the future as they are cheaper to buy and traditional lodges just won't sell. It's about developing more financially accessible options for people."

Henry Wild

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Ambitious bid to make Yorkshire a top destination By Nicola Hyde AMBITIOUS plans to make Yorkshire one of the world's top visitor destinations have been unveiled as part of the biggest tourism industry event ever held in the area. More than 1,000 people attended the Y 09 conference where the campaign was launched – it will include high profile television commercials, in cinema and press advertising and online marketing. Yorkshire Tourist Board, now known as Welcome to Yorkshire, will use websites, social networking sites such as Facebook and blogging to encourage visitors to the region. The tourism industry generates £6.3b for the economy and a £30m investment from development agency Yorkshire Forward aims to push that visitor spend to £300m. Gary Verity, chief executive for Welcome to Yorkshire, said: "I know it seems like a huge sum of money but we have to compete with destinations such as Scotland and Wales. We want to make sure more visitors are coming to Yorkshire and spending their money in Yorkshire."

Welcome to Yorkshire will be targeting European countries such as Spain, France, Italy, Germany and Netherlands and is considering campaigns in Canada and China. The organisation will be sponsoring TV drama Heartbeat to help sell the ‘come to Yorkshire’ message. Gary added: “We have chosen Heartbeat because it is a much loved iconic programme which has captured the hearts and minds of people both here and abroad. “We are sponsoring a product that is highly regarded and helps to brings visitors into our region. “With such ambitious and exciting plans the thought of Yorkshire becoming a top global destination is now a realistic possibility.” Chief executive of Yorkshire Forward Tom Riordan said: "Tourism is one of those sectors that can keep Yorkshire and Humber afloat during the economic downturn – with many people opting to holiday in the UK and we can reach out to global markets that can take advantage of the weak pound. “We are aiming high and shaping the region's tourism agenda, which will have a positive impact on Yorkshire and Humber's economy.”

Royd Edge Clough

Campaign aims to boost short breaks A CAMPAIGN to boost short breaks in Yorkshire and increase visitor spend has been launched. Pennine Yorkshire, the rural areas of West Yorkshire, will be promoted via a new website and marketing campaign. The focus will be on the rural areas of the Bradford, Calderdale and Kirklees – including Hebden Bridge, Haworth, Holmfirth and Leeds. Liz Tattersley, manager at West Yorkshire Tourism Partnership, said: “We know that visitors to our region

enjoy the beauty of the outdoors and also travel to the Peak District and the Lakes, and one of our key objectives is to extend their length of stay here, whilst also targeting lapsed visitors and those who have yet to visit the region. “The campaign will help enhance the profile of what we know appeals to visitors, but will also encourage tourism to the lesser known hidden gems – attracting more people, spending more time and generating a greater tourist spend.”

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Photo courtesy Hull City AFC

Footballer Nick Barmby is helping promote his home town by penning an entry in Hull’s new visitors’ guide. Nick, who plays for Hull City AFC, says the buzz of Hull as a thriving waterfront city and a sporting hub makes it an ideal visitor destination. He writes: “You know as you enter the city that things have changed and there is a new energy here now. We have Yorkshire’s only Premier League football team, two Super League rugby teams and the Clipper round the world yacht race starting here in 2009. All in all, there is so much going on in Hull and East Riding.”

Free entry for groups to the National Media Museum JOURNEY through popular photography, visit IMAX – the giant screen experience, discover the story of television, watch your favourite TV moments, play with light, lenses and colour and explore the world of animation. See up to 6 temporary exhibitions a year, enjoy 2 world-class cinemas with a changing monthly programme and go on behind the scenes tours. There’s something for everyone at the National Media Museum. Don’t miss 20 per cent discount for groups to IMAX.

National Media Museum, Bradford, BD1 1NQ Sales Contact Di Carey, 0870 70 10 201 or visit www.nationalmediamuseum.org.uk.

Yorkshire tourists urged to let the cameras roll A NEW tourism campaign for Yorkshire has been launched – inviting tourists to submit their own mini movies of the area. Tourism agency Pennine Yorkshire – which covers Leeds, Wakefield and Bradford – is running the campaign to commemorate the 110th anniversary of the Yorkshire film The Kiss in the Tunnel. Widely acclaimed as the world’s first ever film to be edited, it was produced by Holmfirth-based Bamforth & Co in 1899. Tourists must send in a 60-second clip of the region and the winning entry will be given a film festivalstyle premiere later in the year, with the footage being used for promotion on the agency’s website. Liz Tattersley, manager at West Yorkshire Tourism Partnership, responsible for the Pennine Yorkshire initiative, said: “The Bamforths, along with the Brontë sisters are synonymous with the region and represent some of the finest cultural and literary case studies, not just here but across the globe. “The Kiss in the Tunnel is

Liz Tattersley from Pennine Yorkshire launching its film editors campaign at Ingrow Railway Centre celebrating its 110th birthday and with it being acclaimed as the first ever edited film – preceding anything produced in Hollywood – we thought it fitting to remember the Bamforths’ contribution to the film industry by asking visiting tourists to capture short clips of their favourite parts of the region. “Whether people want to showcase our finest landmarks or even recreate a scene from a Bamforth film or give us a recital from Jane Eyre, we are looking forward to watching what visitors to the region see as our finest attractions.”

Encounter the exotic – in tropical Yorkshire

FOR encounters with exotic creatures and magnificent birds of prey, a visit to Sheffield’s Tropical Butterfly House, Wildlife and Falconry Centre is a must. Inspiring, knowledgeable guides provide a unique insight into the world of tropical butterflies, insects and birds. Visitors can meet free-roaming animals, handle exotic snakes and feed marmoset monkeys, lorikeets and many other amazing creatures. Daily demonstrations include spectacular bird of prey displays and many more enthralling animal encounters. New for 2009 is Meerkat Mansion an impressive enclosure offering guests the chance to observe meerkats in a natural environment from special viewing areas. The patio and garden provide an idyllic setting in which to sample a range of traditional and speciality teas, quality coffees, freshly-prepared meals and homemade treats including traditional cream teas. Open daily and located just five minutes from the M1 junction 31, the centre is ideally situated for groups touring Derbyshire and the Peak District, Yorkshire, Lincolnshire or the East Midlands.

Generous discounts apply to coach tours - other benefits include free coach parking and free refreshments for drivers. For more information or to make a booking, call 01909 569 416 or visit www.butterflyhouse.co.uk 20

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York Minster

Regional Minister Rosie Winterton with Gary Verity, YTB chief executive, Fred Prigmore (far left) and Freda Wright (far right).

Castle hosts delegation YORKSHIRE tourism attraction Wentworth Castle hosted a top level delegation to celebrate British Tourism Week. Rt Hon Rosie Winterton MP, minister for Yorkshire and Humber, and the chief executive at Yorkshire Tourist Board Gary Verity were given a guided tour. The secret gardens of the Earls of

Strafford, which captured the nation's imagination on the BBC television series Restoration, have become a major tourism attraction. Gary Verity said: “Our hosts are a fantastic example of how passionate people are about tourism in our region. And that pride and dedication comes across in leaps and bounds.”

VISIT York Minster and experience northern Europe’s largest gothic cathedral. Walk through Roman and Norman foundations in the Undercroft, or climb the tower for breathtaking views of the city of York. Take a tour of the ancient library or visit the Stoneyard where stonemasons keep medieval skills alive. See medieval glass being carefully restored in the new Glaziers’ studio or go on a Hidden Minster tour to see areas of York Minster never before opened up to the public.

See www.yorkminster.org for details of admission prices, opening and service times and the programme of concerts at York Minster. To find out more or book a tour, please contact Howard Mosley, visitor operations coordinator on 01904 557216 or groups@yorkminster.org.

New tourism information centre for Hull A NEW tourist information centre for Hull has been unveiled as part of Visit Hull and East Yorkshire’s Investing in the Visitor project. The centre has been modernised to ensure that visitors receive a modern welcome – it has plasma screens which display continuouslyupdated information on top tips for days out and a touch-screen television outside to offer a 24-hour service.

Janet Reuben, chief executive, said: “We want to make it as easy as possible for visitors to find out about our exciting region, give them a warm welcome when they arrive and help them get the most out of their stay whilst they are here. The modernised centre is part of that; it helps us retain a competitive edge and will give visitors the professional impression this city and the region deserves.”

West Yorkshire Playhouse brings new production this christmas

WEST Yorkshire Playhouse has been offering groups a family friendly alternative to the traditional pantomime for the past six years and this Christmas they’re bringing a brand new musical adaptation of The Secret Garden to the stage. When ten year old Mary Lennox is suddenly orphaned, she is sent to live with her distant uncle in wintry Yorkshire. When Mary meets local lad, Dickon, and learns of a forgotten garden she begins to find an interest in the house, its inhabitants and the stories it holds. Ian Brown will direct the production following his previous success with The Lion, the Witch and the Wardrobe in Leeds and again in Birmingham last year. “Christmas is a special time for us,” he says “and I’m looking forward to directing a new production of this wonderful novel by Frances Hodgson Burnett. It’s a great story, and the atmospheric, Yorkshire setting makes it the perfect choice for us to bring to the stage this year.” Groups get a discount off the full price tickets for the Secret Garden of between £4 and £6 depending on the numbers of tickets they require.

For full details call the Box Office on 0113 213 7700 or visit the website at www.wyp.org.uk

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DESTINATIONNEWS

Back to the future ... by Kurt Janson, Tourism Alliance IN THE fashion industry they say that you should get out if you remember wearing items the previous time round. In the fashion industry this cycle is about 25 years. After reading the Government’s recent response to VisitBritain’s British Tourism Framework Review, it seems that fashion in the tourism sector has an even shorter return period. Something in the order of ten years seems to be the going rate with many of the reforms heralded in the response simply returning the public sector tourism structure to the position that it was in just after Labour came into power. The prime example of this volteface, and the main outcome of the review, has been the formation of VisitEngland as a stand-alone National Tourist Board for England with its own board and the ability to undertake domestic marketing activity. Exactly the same situation that we had in 1997 – just before the government decided that England

didn’t need to be marketed domestically and that the English Tourist Board should be strategic body (which was just before the government decided that England didn’t need a separate tourist board at all). Another example of the return to the past is the re-establishment of the policy structure for tourism both within the national boards and within Government itself. The Development of Tourist Act 1969 set up the Tourist Boards and charged them with advising Government on tourism related issues - providing Government with free and unfettered policy advice. This function was undertaken for over 30 years until Tessa Jowell decided that all tourism policy work should be undertaken inside DCMS and limited VisitBritain’s powers to simply undertaking tourism marketing activities. Research work that was not directly related to marketing activities or supplying national statistics was stopped. The Government’s response to the British Tourism Framework Review now recognises that this

too was a mistake. There has been a realisation that one of the primary reasons for establishing a National Tourist Board is to undertake tourism research and policy development so that both the Government and the private sector can maximise the economic and social benefits to be gained from tourism. A final example of returning to the past is the creating of a Cross Whitehall Ministers Group on Tourism. One of the main problems with the implementation of Government policies and legislation to support the tourism sector is that the most of the legislation that impacts on tourism is managed by departments outside DCMS which have little grasp of tourism issues. To remedy this situation there used to be a Cross-Whitehall Ministers group which met twice a year to address and resolve issues facing the tourism industry. As with the policy role, this group was disbanded eight years ago, only for DCMS to now announcement that it is to be reinstated. So after 12 years we are almost

Kurt Janson back to where we started with the tacit realization from Government that most of the initiatives it has undertaken in that period have been a mistake. I say “almost” because there are still two mistakes yet to be rectified – the reduction of DCMS funding for tourism (made under the false assumption that you don’t need to undertake marketing activity to attract customers), and the dismantling of the tourism structure within England (made under the assumption that competing organisations will join together for a common purpose). Still, if we wait another couple of years I’m sure we’ll go back to the future on these as well.

Keith Brown, chief executive of East of England Tourism

Good year predicted By Mary Ferguson A life-size elephant arrives at the Great North Museum

£26million visitor attraction set to open

A £26m new visitor attraction is preparing to open in the North East. The Great North Museum opens in May in Newcastle upon Tyne and incorporates collections from the Hancock Museum, Newcastle University’s Museum of Antiquities, Shefton Museum and Hatton Gallery. Steve McLean, project manager, said: “The new museum is situated in the former Hancock Museum, which closed its doors three years ago to undergo this fantastic transformation. “People will recognise the famous Hancock façade but the refurbished interior and impressive

extension are all brand new. The Great North Museum charts 500 million years of natural and human evolution, bringing to life the history of our planet and its people through breathtaking displays of world-class treasures.” The creation of the museum is part of a wider project involving the redevelopment of the city’s Hancock Museum, the management of the Hatton Gallery and the development of an off-site store and resource centre. Highlights of the new museum include a life-size replica T-Rex skeleton, mummies from Ancient Egypt, and a collection of Greek art and archaeology.

TOURISM chiefs in the East of England are predicting a good year for both domestic and business tourism in their area. Keith Brown, chief executive of East of England Tourism, expects the area to benefit from the downturn in the economy, as more people choose to holiday in the UK and businesses choose cheaper meeting locations. He said: “East of England may not be a brand which is extremely well known but the content is well recognised and for that reason, and because quality within the region is increasing, we think the outlook for this year is positive.” Keith said the region’s proximity to two major airports with budget flights is making it more attractive to Europeans wanting a lower budget holiday. “Many of them are in transit to London so it’s important we have close connections with the airports and we are doing more promotion at the gateways to encourage people

to stay in the region – instead of disappearing on a train to London.” The East of England is also benefitting from an increase in business tourism as companies look to move their meetings outside central London to save money. “Although the meetings market is tough right now, people are attracted to the area because they can fly European delegates in on budget airlines and do it all at a fraction of the cost. We have a dedicated corporate website and in the last six months, traffic has definitely been increasing.” Visitor numbers have been growing steadily over the last few years but Keith’s primary objective is to encourage people to stay longer and spend more money. He added: “It’s not just about pumping volume into the region. There are a lot of new hotels and investment into business and that is helping us appeal to a more discerning visitor. The high end businesses in the area are trading as well as they have ever done.”

23 Hampton Court

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The 22nd of April 2009 marks the 500th anniversary of Henry VIII’s accession to the throne. Historic Royal Palaces will be dedicating the whole year to marking the lasting legacy of the mighty monarch with permanent representations, temporary exhibitions and thought-provoking debate. At Hampton Court Palace in 2009 and beyond we will be hosting the wedding party for Henry’s marriage to Kateryn Parr - his sixth wife. Becoming a wedding guest will give visitors a fantastic family-friendly experience, with lots to see and do. The palace will be made ready for the wedding with lavishly dressed rooms throughout the Tudor route, including feasting in the Great Hall and debates in the newlyopened Council Chamber. Whether seeing the palace front decked out in splendour, passing warders in their new Tudor inspired uniform, or meeting a live Henry and Kateryn on site every day, visitors will revel in this moment of history that happened at Hampton Court in 1543. Part of this will be taking place on the ‘pybbylls’ of the newly re-cobbled Base Court, part of the permanent representation of the Tudor areas of Hampton Court Palace that will remain beyond 2009. Divorced, Beheaded, Died; Divorced, Beheaded, Survived. Chances are you’ll have heard this before. This little rhyme about Henry’s matrimonial consumption serves to remind us that Henry’s wives played an important part in the story of the Tudor dynasty, and each deserves the space to tell their own story. We will be bringing together – for the first time at Hampton Court – six rarely seen 16th-century portraits of each of the wives, and hanging them in the Council Chamber. They will

be joined there by portraits of Henry VIII, and Henry’s other women, his favourite sister Mary, and his daughters.There will also be some rather evocative objects, from a lock of Kateryn Parr’s hair, to the music book written for Anne Boleyn by one of her alleged lovers. But these are just some of the things that will be happening at Historic Royal Palaces to mark Henry’s anniversary year. There’s lots more to come, including an academic conference, public lecture series and multimedia content. For more details of the Tudor events as well as the other presentations, contact the Travel Trade Sales Office on +44 (0)20 3166 6311 or groupsandtraveltrade@hrp.org.uk or visit the website at www.hrp.org.uk

24 martyn leisure

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