Workout July 2017

July 2017

The UK’s No 1 fitness industry magazine

Enthusiasts aim to change lives on record trip

By Olivia Taylor A PAIR of inspirational fitness enthusiasts are doing their bit to change lives across the country, while attempting to break a world record.

Motivational speaker Shaun Gash, who’s been in a wheelchair for 26 years following an accident which left him paralysed, and personal trainer Gavin Levitt will attempt to travel self propelled in wheelchairs from Land’s End to John O’ Groats in under 20 days, setting a new world record.

On their travels, they will pass through 20 different towns and want to make an impact in each place, not only by supporting local charities and people in need, but by getting locals to make a commitment to changing the lives of others within their community.

Gavin said: “We want to show people that they can get up off their backsides and do something with us.

“We want teams to join in and get sponsored. Find a local charity close to your heart and we will raise money for them.”

Gavin first met Shaun at an obstacle race in 2015 and since then the pair have gone on to

form a strong friendship, tackling various challenges together, including climbing Kilimanjaro.

He added: “When I first saw Shaun I was in awe of how everyone in his team came together at the race, and I thought I want to do that, I want to be part of the team.

“Now we’ve got a fantastic bond. He’s 100 per cent a lunatic so we fit together well. I’ve only known him two years but it feels like I’ve known him all my life.

He inspires me and I think I just make him laugh. We bounce off each other.”

The duo will leave Land’s End at 6am on August 9; arriving at John O Groats on August 27 and passing through places including Exeter, Gloucester, Warrington and Inverness en route.

Able-bodied Gavin, who is also taking on the added challenge of taking part in a wheelchair, said: “I’ve got some funny looks while I’ve been training.

“When I get out of the wheelchair normally people either look at me and think what on earth are you doing or they think it’s a miracle.” n Find out more or support the challenge at www.20twentychallenge.org.uk

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Healthiest workers in the UK are revealed

Presenter, fitness expert and Wonder Woman Amazon Jenny Pacey and renowned fitness expert Dean Hodgkin will host the 2017 National Fitness Awards, Workout can reveal. Taking place at the Athena in Leicester on Friday December 1, the NFAs celebrate excellence in all parts of the sector, rewarding clubs and individuals for all their hard work, with over 20 trophies up for grabs. Enter now or find out more at www. nationalfitnessawards.co.uk and see page three for more details about this year’s event.

TRADESPEOPLE and fitness professionals are the healthiest workers in the UK, according to research.

The survey of 2,014 UK adults by Ironmongery Direct revealed those working in trades such as plumbing, construction and electrical installation came out on top due to the nature of their jobs, which can see them being active for up to seven hours per day.

According to the results, health and fitness professionals, such as personal trainers, are the second healthiest workers and are physically mobile for about five hours per day.

Unsurprisingly those working in offices are the most sedentary, according to figures, with marketing, information and communications and call centre workers all failing to be active for an hour per day, burning less than 300 calories through work related activity.

However, almost one in five UK workers ‘top up’ their activity levels with a weekly gym session.

The rest of the top five healthiest industries was made up of agriculture, retail and manufacturing.

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Deadline looming for NFA entries ...

By Christina Eccles

TIME is running out to submit your National Fitness Awards’ entries, with nominations for this year closing on August 25.

Hosted by presenter, fitness expert and Wonder Woman Amazon Jenny Pacey and award winning personal trainer and fitness expert Dean Hodgkin, the NFAs recognise excellence and achievement in clubs all around the country and are open to operators and individuals from all sectors of the industry.

Taking place on Friday December 1 at the Athena in Leicester with support from headline sponsor ServiceSport, there are over 20 trophies up for grabs at this year’s awards including five Regional Gym of the Year awards, Health Club of the Year and Community Involvement.

Individuals can also be recognised

“I sincerely hope, therefore, both businesses and individuals will take this opportunity to get involved, set themselves a target to win – and then work their rocks off to do so!”

Dean Hodgkin with awards for Member Achievement, Gym Based Personal Trainer of the Year and Lifetime Achievement.

Awards’ co-host Dean said: “I’m both delighted and honoured to have been invited to host the National Fitness Awards since, as an operator myself, I understand how important it is for us as an industry to keep striving for improvement and how awards such as this provide a vehicle through which to achieve our goal.

“Like many in our sector, I come from a sports background so the concept of raising the bar and then toiling to get over it is one with which I’m wholly familiar.

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“I sincerely hope, therefore, both businesses and individuals will take this opportunity to get involved, set themselves a target to win – and then work their rocks off to do so!”

The expert judges with the tough task of picking the 2017 winners will include top personal trainer Katie Bulmer-Cooke, successful gym owner and 2016 Lifetime Achievement Award winner Steve Johnson and multi award-winning personal trainer Kim Ingleby.

Kim added: “I feel really privileged to be asked to judge the National Fitness Awards, celebrating the depth of talent, experience and results within the fast paced, evolving health and fitness industry.

“I would urge you to take the time to apply for an award as it forces you to enhance your business strategy, celebrate your clients’ success and commits to putting yourself out there to make a bigger difference.

“I really look forward to meeting the finalists and wish you every bit of luck.” n Enter your nomination or find out more at www.nationalfitnessawards. co.uk

Wasps and England star James Haskell has joined The Training Room’s personal training course. James will be studying for his diploma in personal training via the company’s e-learning mentored tutoring programme. He said: “I’m looking forward to getting qualified as a personal trainer with The Training Room. The online learning format allows me to complete the course around my professional and personal commitments; playing for England Rugby and Wasps means I have a pretty intense schedule.

Getting qualified means I can pass on my training expertise, not only as an elite sportsman, but it gives me the opportunity to continue to train and inspire others in a professional capacity both now and in the future.”

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Four-time Ironman world champion opens gym named in her honour BRITISH triathlete and four-time Ironman world champion Chrissie Wellington has officially opened a new gym named in her honour.

Chrissie’s Gym was chosen following a public vote to name the new facility at the University of Birmingham’s Sport and Fitness building.

The state-of-the-art site features 200 pieces of gym equipment by Technogym and 25 pieces of inclusive equipment.

Environmentally friendly kit has also been included, such as low energy treadmills and self-powered SKILLMILLS. Chrissie attended an official ceremony at the gym to celebrate with staff and students from Sport and Fitness, as well as local community sport representatives, alumni and donors who supported the development of the new building, which opened to the public in May. Other facilities in the complex

“For me it is less about winning medals, it’s more about inspiring people to achieve more and live healthy active lives. “

include Birmingham’s first 50m swimming pool, a large multi-sports arena, six glass-backed squash courts, a 10m climbing wall and five activity studios.

Chrissie said: “My dad told me on my first day at the University of Birmingham to make a mark for all the right reasons.

“To know I have left a mark like this gym is very important to me. For me it is less about winning medals, it’s more about inspiring people to achieve more and live healthy active lives.

“This gym will help the University do that and I am proud to formally open it.”

Director of sport at the University of Birmingham, Zena Wooldridge, added: “It is a pleasure to welcome Chrissie back to the University and we are delighted to officially open the outstanding facility.

“Chrissie’s Gym is the result of several years of hard work and planning to develop a first-class gym facility that meets the demands of tomorrow’s champions.

“We look forward to welcoming athletes and aspiring sports stars to the fantastic facility and supporting all of our members to achieve their personal goals.”

Chrissie Wellington with Zena Wooldridge, director of sport at the University of Birmingham, in Chrissie’s Gym.

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‘Tough Tribe’ challenge added to race calendar A NEW obstacle course race has been brought to the North West by Stockport based operator Life Leisure.

Tough Tribe, a mixed terrain obstacle race with 5K and 10K versions, will take place on September 24 at Stockport Sports Village and is open to individuals and teams of all abilities, aged 16 and over.

Operations director at Life Leisure Michaela Pennington has led on developing the event alongside experts from within the OCR world and hopes Tough Tribe will become a key date in the UK OCR calendar.

Michaela said: “Obstacle course racing is the fastest growing mass participation sport in the UK, with around a quarter of a million people

taking part every year. But at the moment there aren’t that many that take place in the North West – we thought we’d change that!

“Looking at the space and terrain we have at SSV, and having already seen a real appetite for OCR activity locally – with many of our members regularly signing up for national challenges – we set about developing an event that would have widespread appeal.

“The course has been designed to challenge all fitness abilities, will run over open ground, woodland and urban zones, and feature a wide range of natural and manmade obstacles. Our hope is that the course will become a training venue for OCR enthusiasts following the event.”

The award winning spa at Seaham Hall has launched a selection of treatments for people living with or recovering from cancer. Working together with Made for Life Organics, there are three Cancer Touch Therapy treatments available at the spa; Catch the Breath, Soothe and Nurture and Hand on Heart. Spa director Davina Hassell said: “I’m delighted with the very comprehensive training we have received from the Made for Life team.

We’ve already been overwhelmed by the response from cancer sufferers, and those in recovery, who have previously been turned away from other spas.”

Jason Eaton, director of theclub at Cadbury House, with North Somerset Athletics Academy founder Chris Millard.

Health club backs academy THE South West’s leading athletics academy has once again received backing from a supportive local health club.

It’s the 10th year the North Somerset Athletics Academy has gained support from theclub at Cadbury House.

Supported by 12 qualified coaches, the athletics academy, which boasts over 240 competing members, was set up in 2004 by Chris Millard who recognised there was a huge demand for athletics among young people in the area.

The backing of the Congresburybased health club has, over the years, given those who take part added inspiration as they compete in places

such as Yeovil, Exeter, Stoke and even Milton Keynes, with members making use of the award-winning facilities.

Chris said: “We’re delighted to receive the continued support from theclub at Cadbury House. When we launched we realised there was a growing demand for athletics but not in our wildest dreams did we think it would be so successful.

“The goal is to provide opportunities for athletes of all abilities, ages and backgrounds so they can be the best they can within the sport of athletics.

“Backing like this supports the professional approach by the academy and we’re looking forward to a very successful season.”

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Personal trainer Esmee Gummer with Fi7ness creator Dean Hodgkin and Towie star Jess Wright (left). Jess says she has always struggled with her weight and fitness regime.

‘Inspirational’ PT turns former Towie star’s life upside down

By Olivia Taylor

A PERSONAL trainer who overcame adversity after being paralysed from the waist down is now working alongside TV personality Jessica Wright; launching an innovative home workout programme.

Esmee Gummer refused to believe doctors who told her she’d never walk again when a routine hernia operation left her paralysed. The 25-year-old regained use of her legs and was back on her feet after just one year.

She said: “When you go through a trauma it makes you question your purpose in life. I was a dancer, that’s what I believed I’d been put on the Earth to do. I didn’t want to do anything else, but the accident made me realise that I was actually put here to help people.”

Since then Esmee has made her

mark on the fitness industry, showing her clients that mental strength is just as important as the physical side of fitness.

She added: “If you train hard and eat well and you want a six pack that’ll happen, that’s science, but I like to sculpt people’s minds too. I want to make people more confident.

I get people emailing me telling me my fitness classes are like cheap counselling sessions.”

Now Esmee is part of the ‘Fi7ness

by Jessica Wright’ team, working alongside head trainer and programme creator Dean Hodgkin to give people a results based exercise solution.

Dean added: “The premise for this workout is that it’s based on the seven primal movements and is therefore the workout your body was designed for and will make the most difference to the way you look.

“Jessica herself even struggled with some of the workouts, but it shows that with perseverance you can battle through even the toughest sessions, and achieve the results you desire in just seven weeks.”

The seven-week Fi7ness programme gives buyers all they need to change their body and mindset in the comfort of their home. Each programme comes with an exercise ball, resistance tube, wall chart, Soulmatefood nutrition guide and DVD. Esmee added: “It’s accessible, anyone is going to be able to do this.

You’re getting a personal trainer in the DVD. I’m personal training Jessica and it’s like you’re a fly on the wall. If you follow the programme five days a week of course it’s going to work.”

Since completing the Fi7ness programme Jessica has not only seen her fitness improve, but her mindset

has completely changed.

She added: “I have struggled with my weight and fitness regime for my entire life. I had a lack of motivation and determination which made me feel like I never achieved my true fitness potential. Then I met Esmee Gummer, my personal trainer, and my life has since been turned upside down, for the better.”

The programme has seen Jessica go from seeing exercise as a chore to a motivated and focused person who pushes herself, even taking her Fi7ness kit with her on holiday.

Esmee added: “The person she was on the first day I met her is completely different to who she is now. But I haven’t changed her, all I’ve done is remind her who she is.

“It’s so great for me to see her with her shoulders back and her chest out. Jessica is an incredibly strong person.”

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‘Retention starts in locker room’ says expert Justin

By Christina Eccles

A fundraising Bodypump class has helped to raise over £1,300 for the We Love Manchester Emergency Fund. The event took place at iTrain Gym in Dukinfield and was created by fitness development officer at Active Tameside, Steph Mallett, who was inspired to act after she received the news that a young girl who her son coaches at swimming suffered serious injuries in the Manchester attack.

Steph said: “It could have been any of us that were involved, or any of our children and I just wanted to do something to help. “I am astounded at how kind and generous everyone has been. The event was hard work and I couldn’t have done it without iTrain member Kayliegh Graham. I would do it all again to help, as it’s nothing compared to what those who were affected are going through.” Funds were also raised with a cake sale and raffle.

RETENTION starts in the locker room, according to an expert, who believes great leadership and a motivated workforce begins long before staff step on to the gym floor.

Justin Tamsett, a former health club owner and well known business and leadership authority, was among the speakers at The Retention Convention, organised by Retention Guru Dr Paul Bedford.

During his talk, Justin compared management to being a team coach; advising delegates that building retention starts off the field.

He explained: “Once you’re on the pitch, trying to improve retention will be really hard because you’re in the heat of a battle.

“It’s emotional and you can’t think straight – it’s very hard to coach players on the run. If you’re looking to improve retention you need to start in the locker room.”

Justin also went on to explain the seven Cs needed for a successful business. These are: n Culture – the strength of a house is in its foundations. Employ people with the right attitude. n Contagious – a leader’s role is to have a positive energy that staff can feed off. n Consistency – in leadership style, behaviour, actions and, most

Former health club owner Justin Tamsett speaking at The Retention Convention. importantly, words. you bring out the greatness in others. n Communication – be an amazing n Care – one on one time with the listener and trust what your team has manager is more powerful than a to say. pay rise. Have lunch with a different n Connection – teams that are member of staff each week and pick connected are teams that win. Design their brains. Show you care. strategies in your business that He added: “It all starts with culture. help to connect staff, such as one It’s like putting a roof on a house that word everyone ‘lives’ for a month does not have walls. or encouraging staff to share a hero, “The strength of the house is that hardship or highlight from their lives. concrete slab at the bottom. That’s n Commitment – leaders need your vision, your purpose, your why. to exhibit commitment and true “The stronger your culture, the leadership greatness is achieved when stronger your business.”

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Trade show organisers announce revamp plan

The volunteers from three Anytime Fitness sites wore specially made kilts for the event.

Fundraising walk helps young people’s charity FUNDRAISERS from Anytime Fitness Glasgow West End, Clarkston and Bishopsbriggs walked 23 miles in purple kilts to raise money for A&M Scotland; a charity that improves life chances for young people in deprived areas of Scotland.

The volunteers travelled by foot from Glasgow Green to Loch Lomond in just over seven hours as part of the Glasgow Kiltwalk, an annual fundraising event which takes place in several Scottish cities.

The team wore specially made Anytime Fitness themed kilts, as well as painting the Anytime Fitness Running Man logo onto their skin.

Hugh Mullan, director and owner of the three Anytime Fitness clubs that took part, said: “We’ve been looking for a local charity to work with for some time and when we heard about the work of A&M Scotland on local radio we knew this was the ideal opportunity to get involved and give back to the local community.”

ORGANISERS of Leisure Industry Week have revealed plans to revamp this year’s event, with a re-brand and shift in focus to further engage with the fitness sector.

Taking place on September 12 and 13 at the NEC, BP: Fitness Trade Show will focus on delivering an extensive exhibition with over 100 innovative brands, which offer fitness solutions to markets including personal training studios, independent gyms, boutique studios and hotel facilities.

As well as renewing a partnership with Pure Gym, Britain’s biggest gym operator, to produce their annual PT Conference, BP: Fitness Trade Show will also offer delegates workshops, practical demonstrations and seminars offering advice on business growth, member retention, change of use, profitability, secondary spend and the development of fitness professionals who are the driving force behind new industry investment.

Key areas of the show will include: n Fitness Business School – focusing on marketing, sales, retention and new ideas to grow businesses in the fitness sector. n Practical Coaching – equipment and functional demos from leading trainers designed to offer fitness professionals new options and practical application for the benefit of clients and members. n BP Nutrition – exploring nutrition

solutions for all businesses including healthier menu choices and using nutrition as a key secondary spend opportunity. n 50+ Fitness – Britain’s ageing population is a massive market and active ageing is explored alongside the provision of a well-equipped fitness area in new and existing residential care facilities. n Workplace Fitness – develop a fitter, healthier workforce for improved productivity, energy and wellbeing. n Pool and Spa – Fitness solutions such as group aqua exercise classes for increased usage, targeting new demographics and the provision of equipment for both maintenance and fitness in a pool facility Managing director Steve Orton said: “We’ve successfully rejuvenated what was a stagnant show since our acquisition of LIW in 2015. However, in 2017 we wanted to really put our stamp on not just the show but also the industry.

“BP: Fitness Trade Show will target a demographic of potential buyers and decision makers who are front-line in the delivery of fitness solutions in the UK. “Our focus is on the business of fitness and we are strategically aligned to be able to influence industry growth and provide an annual meeting place to drive business development.”

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Cardio kit connects to Watch

LIFE Fitness cardio equipment will now pair wirelessly with Apple Watch, enabling exercisers to track their fitness measurements.

When beginning a workout, users simply tap Apple Watch to the fitness console to establish a connection.

Once connected, Apple Watch and the fitness machine exchange data including heart rate, calories burned, distance, speed and incline.

President of Life Fitness, Jaime Irick, said: “We’re excited to help bring this groundbreaking innovation to the fitness industry.

“There are over 700m workouts per year on our cardio machines across the globe, and we know that exercisers want personalised workouts with easy data tracking.

This new capability is just another example of how we’re innovating to deliver exceptional experiences to exercisers.”

Connectivity with Apple Watch will be available later in 2017 on Discover SE3 HD Tablet consoles.

In the future, other brands within the Life Fitness portfolio will benefit from connectivity with Apple Watch including Cybex, SCIFIT and Indoor Cycling Group.

Redevelopment reaches key milestone with club opening

By Christina Eccles THE ongoing £16m redevelopment of Low Wood Bay Resort and Spa has reached another key milestone with the re-opening of its health club.

The fully refurbished facility includes a reconfigured, spacious fitness studio with 40 cardio and resistance stations, express spa treatment rooms and modernised male, female and family changing areas.

A new infra-red sauna will give hotel guests and members the chance to detoxify and purify their skin, whilst the steam room has been upgraded to cater for up to 10 users at a time.

The swimming pool hall has also undergone refurbishment and modernisation work to offer a more ambient and well-lit feel, with improved temperature control and a high ceiling.

The new facilities are accessed via high tech wristbands and there is also a new retail area for spa products and souvenirs, all of which have been sourced from local suppliers.

Group leisure manager at English Lakes Hotels Resorts and Venues, Michael Kay, said: “As you would expect, the new health club at Low Wood Bay offers both hotel guests and local members and residents the chance to improve their fitness or

The team at Low Wood Bay Resort and Spa in Windermere. simply relax with all the latest high tech equipment and leisure services.

“The gym is the perfect environment for guests who want to be a bit more active during their stay.

“We have over 30 classes per week, including ‘float-fit’ in the pool and outdoor adventure activities like Nordic walking or paddle board sessions out on the lake. We’ve also introduced our MYZONE interactive exercise app for visitors to monitor their training progress.

“And as usual we have our qualified instructors on hand to help everyone get the most from all the new equipment and facilities, as well as the spa team providing a wide range of therapeutic treatment experiences.”

The final phase of the redevelopment is due to be completed in the Autumn and will include extensive indoor and outdoor thermal experiences for guests with views across Windermere.

The Les Mills stand at This Morning LIVE.

Group exercise provider helps bring show to life LES Mills International was among the exhibitors at the first This Morning LIVE – a new event experience which brought the popular TV show to life.

The company was situated in the health club, showing visitors how they can integrate fitness into their busy lives.

Workout demonstrations took place throughout the day, as Les Mills Trainer George Kousouros shared short moves and workouts that visitors could complete in everyday clothes.

Les Mills also showcased the new Les Mills On Demand App for Apple TV, which gives users a great workout experience in the comfort of their own home.

Marketing director at Les Mills, Jess Romeo, said: “It was great to see so many attendees interested in fitness and wanting to find out more about Les Mills workouts.

“It’s clear that health and fitness is top of mind for many and we enjoyed interacting with both Les Mills fans and those new to fitness on the day.”

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Advertiser’s announcement

Fitness Systems kits out new Otley gym NESTLED in the heart of the picturesque town of Otley, Club Energy is a small independent gym with some big ideas.

With a strong community feel and a loyal member base, this wellestablished fitness club has recently moved around the corner to a larger facility.

Prior to the move, the club had been at its old location since 1997, so the move coincides with 20 years trading at their old premises.

The vision was to create a gym for the people of Otley that understood its client base but also reached out to the new by creating specific zones that allowed users to stay engaged and inspired to try and incorporate

modern training and teaching methods.

Director Pat Cowdell said: “Since January we have marketed our move with success. Our membership base has steadily grown over the first part of the year in our old premises and the first two weeks into our new spot our member base continues to grow at a good rate. We currently have just shy of 1,000 members with targets in place to further grow our business.”

Director Joanne Cowdell added: “Our club felt a little dated in our old location. This move came at a time when the club needed an uplift and needed to freshen up to attract new members and evolve with fitness trends.

“Our member base historically has been very loyal as our club has a strong community feel, almost a family feel. We are working hard to continue and maintain that feel at the same time as bringing the facilities up to date.”

The new club boasts 11,000 sq ft of useable space for bootcamps and an outdoor boxing station added to the initial 10,000 sq ft blueprint.

It also includes new class timetables with over 60 classes a week split between live instructor led and virtual content courtesy of MyZone, outdoor bootcamps and a 16-to-18 year old Apprenticeship Scheme in partnership with Lifetime Training.

Director Gary Beaumont added: “We

looked around for a long time but chose to work with Fitness Systems because of the array of equipment.

“They have many years’ experience and history in the supplying of high street chain fitness clubs as well as smaller independent gyms with full fit-outs. They offered lots of flexibility to trade in old equipment, brand our equipment and vast array of stock at very competitive rates.

“They listened to our needs and their understanding of the pitfalls and industry requirements needed by a small independent to be successful.

We look forward to repeat business through many years to come – the install team were exceptional with going the extra mile.”

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Welcome to WorkOut Weigh In – it’s your chance to have your say and share your views on industry issues. You can email us at ce@scriptmedia.co.uk or you can message us on Facebook or Twitter.

This month’s top Tweets...

@RachelHolmes: Have you seen ‪#TheBrainFitWorkout in ‪@ WorkOutUK featuring the launch at ‪@ragdalehall ?! Great write up ‪http://choreographytogo.com/ brainfit @Ecogymuk: Great to be featured in ‪@WorkOutUK, thank you very much! ‪#sbswinners ‪#fitness ‪ @LifeFitnessUK: Great article from our Director of Digital Leon Rudge who shares the key to digital success in the fitness industry ‪@WorkOutUK

@FlashLC: ‪@WorkOutUK‪ ‬‪ kiss goodbye to heart disease! Staff and customers are raising money for the @TheBHF today. @NGTFitQuals: ‪@WorkOutUK‪ @ChristinaEccles Thank you for the exposure in your fab magazine ‬‪ #Education #fitness #personaltrainer‬ @OliviaGTaylor: Great to chat with ‪@Esmee_Gummer about ‪@fi7nessbyjess! Look out for more in an upcoming issue of ‪@ WorkOutUK @eGymUK: Read about ‪#eGymUK’s country wide expansion. Due to rapid growth we’ve built our sales team! ‪@ WorkOutUK @PhysicalCompany: Think you’ve got the best Combat Zone Gym in the UK? Why not enter this year’s ‪@ FitnessAwards ‪http://www. nationalfitnessawards. co.uk/ #ProudSponsors ‪#NFAs17

Picture of the month

A two-hour Zumbathon organised by instructor Tim Steele has raised over £1500 for charity. The event, which was held at Honeywell Sports Village in Barnsley, generated funds for Bluebell Wood Children’s Hospice.

Look out for updates on the upcoming National Fitness Awards and Conference on our social media pages, where we’ll be revealing all the latest news. Make sure you like the Workout Facebook page and follow @FitnessAwards and @FitConference to keep up to date.

Editor’s Comment TAKING part in a group exercise class is one of my favourite ways to work out.

From Clubbercise to Zumba, Powerhoop to KETTFusion, I’ve been steadily working my way through many of the classes seen on club timetables around the country; some for my own interest and many more for our monthly challenge feature.

With the industry constantly changing and new trends in fitness seeming to pop up every week (one of the latest is apparently a new craze for yoga with goats!), the popularity of group exercise classes never seems to fade.

Generally offering a supportive atmosphere, the chance to make new friends and a fun environment where you almost forget how hard you’re working, group exercise has many benefits and in this issue, we focus on some of these in more detail.

Our dedicated feature, starting on page 32 includes details of the hottest new products and exciting classes in this area, as well as news from operators who tell us what’s working well for them and how they stay

up to date with the latest group ex developments.

Classes can also bring people together and help clubs to further engage with their local communities and fundraise for causes close to their hearts.

A great example of that can be seen on page eight where a special Bodypump class at iTrain Gym in Dukinfield has helped to raise over £1,300 for the We Love Manchester Emergency Fund. A big well done to everyone involved with that!

Another operator performing well when it comes to group exercise is SIV in Sheffield where a drive to involve as much as the community as possible in fitness has seen them introduce innovative classes such as Bollywood Fitness into their centres.

I was really excited to go along to Hillsborough Leisure Centre to try this class out first hand – and I definitely wasn’t disappointed!

Read my review on page 18 and if you have a class at your club which you’d like one of the Workout team to come down and try, we’d love you to get in touch.

Christina Eccles Have a great month and, as always, let us know if you have any news for us, want to comment on something you’ve seen in Workout or a wider industry issue, or to invite us to visit your facility for a feature.

We’ll look forward to hearing from you!

This month’s hot topic:

What do you think of the boom in boutique fitness? Have you changed your business model to tap into this trend or introduced something new learned from the boutiques to improve your member experience?

Send your answers to ce@scriptmedia.co.uk or contact us via Twitter or Facebook. We’ll print the best responses next issue.

Follow us on Twitter @WorkOutUK or contact us on Facebook at www.facebook.com/workoutmagazine

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Number of swimming pools is continuing to decline, survey finds

Dame Kelly Holmes has opened her first Café 1809 Active at Cyclopark, Gravesend.

Dame Kelly opens cafe DAME Kelly Holmes has officially opened her Café 1809 Active at Cyclopark, Gravesend, with the aim of providing a hub for both the local community and visitors to the area.

Kelly chose Cyclopark as the home of her first Café 1809 Active as she was inspired by the facilities at the worldclass cycling venue.

Her aim is to bring people together and support the runners, cyclists and fitness enthusiasts who visit Cyclopark every week. Now a keen cyclist as well as runner, visitors can expect to see Kelly on the track as well as in her café.

She said: “Café 1809 Active places a strong emphasis on a leading a healthy, active lifestyle, within a totally inclusive and welcoming environment.

“I firmly believe that creating spaces which encourage people to be more active in a supportive and friendly environment is crucial in every community.

“I’ve seen how effective this can be with Café 1809 in Hildenborough and now the partnership with Cyclopark has allowed me to launch my ‘Active’ brand and further develop the lifestyle café concept.”

THE number of UK swimming pools has continued to decline slightly over the last 12 months, according to the 2017 State of the UK Swimming Industry Report.

The report shows that the number of swimming pool sites has dropped by 0.5 per cent and for the fifth year in a row, more swimming pool sites have closed than opened.

According to figures, the UK’s leading operator by number of sites is public leisure trust GLL, with 122 swimming centres.

They are followed by Nuffield Health in the private sector who have 110 clubs with a swimming pool.

The 2017 report also highlights that 84 per cent of the UK population live within two miles of one of the 3,158 swimming pool sites.

Key facts from the report included: ■ There are now 3,158 swimming sites in the UK, down from 3,173 last year.

■ 34 new public and private swimming pool sites opened, down from 40 in 2016.

■ Public pay and play fees have increased by three per cent over the last 12 months.

Director of LeisureDB, which compiled the report, David Minton

said: “Despite another slight decline in overall swimming pool numbers, technology and water that have previously caused a few issues for innovators are finally beginning to come together.

“New ideas and products to encourage swimming participation are emerging and it will be interesting to see how these developments impact the UK swimming pool market over the next 12 months.”

■ What do you think? Is swimming popular at your leisure centre or health club? What do you do to increase participation?

Let us know by emailing ce@ scriptmedia.co.uk and we could include your story in a future issue of Workout.

UK FITNESS SCENE

Enter your business to win a top prize The new functional training area at Hatfield Leisure Centre that has been created as part of a £330,000 investment.

Membership and income grows at redeveloped Hatfield centres

By Christina Eccles THE completion of redeveloped fitness facilities at Hatfield Leisure Centre and Hatfield Swim Centre have seen membership numbers and income grow for the first time in 18 months.

A partnership between Finesse Leisure and Alliance Leisure, work began at both sites last December and were completed in March; with investment totalling £330,000.

At Hatfield Leisure Centre, the dedicated ShapeMaster studio was relocated from the first floor to the ground floor, now occupying a previously underutilised space.

This change has had a significant impact, making the activity both more visible and accessible.

Relocating the ShapeMaster studio then provided an opportunity to remove internal walls in the gym to create an open plan space.

This space has now been turned into a dedicated functional training and HIIT area accommodating two Wattbikes, two Technogym

SKILLMILL, two Octane Lateral-X and two Octane Seated X-Trainers.

A group cycle studio was also created housing 18 Technogym bikes, along with specialist lighting to give the space a nightclub feel.

Sales and marketing director at Finesse Leisure, Duwaine Sinclair, said: “Both leisure sites play an essential role in the provision of a wide selection of physical activity facilities for the local community.

“Each year the centres welcome more than 400,000 visitors, but like most public sector leisure operators, the trust faces growing financial pressure.

“This pressure was amplified last year when two shiny new budget gyms arrived on our doorstep.

“The board recognised that growing the fitness membership would provide the biggest return on investment. As a result, it was decided to focus investment on improving the fitness provision.

“To help us scope the works and manage the development project, we engaged Alliance Leisure, valuing

the company’s pedigree in the areas of regeneration and community engagement.”

At the Swim Centre, the original workout space was divided in two by a partitioning wall.

This was removed to create one, open plan space. New flooring was laid throughout; a Technogym Omnia installed to create functional training opportunities and two Wattbikes were added.

Business development manager at Alliance Leisure, Tom Fairey, added: “The key to the success of the Hatfield project has been the clever reconfiguration of existing space and smart investment in some signature kit. This has totally changed the feel of the space and made it more attractive, inviting and accessible.

“The developments at Hatfield prove that it’s not always necessary to invest millions to make a big difference.

“Clever investment in key areas can generate significant returns and have a hugely positive impact on user experience.”

FITNESS professionals have been urged to shout about their businesses and enter a competition to win a new vehicle lease or cash prize.

Van or pick-up driving businesses, no matter what their trade or profession, can put themselves forward for the Vanarama Van Hero awards, which recognise the hard work and dedication of the UK’s 4m van drivers.

As well as the valuable business boost of being crowned Vanarama Van Hero 2017, the winner will also benefit from either a three-year van lease or £5,000 cash.

Founder and CEO of Vanarama, Andy Alderson, said: “The UK’s on-demand economy means more and more people view van and pick up drivers as their heroes, as they’re constantly satisfying peoples’ demand for one-click purchase and convenient delivery.

“Not to mention the many businesses from dog walkers to personal training instructors who provide invaluable services using a van or pick up to operate their day to day business.

“Far too often van drivers get a bad press but the majority are hardworking family people running their own business. We want to celebrate their entrepreneurialism and reward them.”

Whether they have gone above and beyond for their customers, mentored an amazing apprentice or worked hard for charity or their community, companies can shout about their successes by entering the awards via the Vanarama website before the July 31 deadline.

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A fitness class with a Bollywood twist is proving popular at a leisure centre in Sheffield.

Workout editor Christina Eccles gave it a try.

Bollywood Fitness sits on the timetable at Hillsborough Leisure Centre alongside other popular sessions from Les Mills and indoor cycling.

Class combines best of Indian dance with traditional moves BOLLYWOOD fans at Hillsborough Leisure Centre have been shimmying their way to fitness thanks to an innovative session which combines the best of Indian dance with more traditional exercise moves.

Led by instructor Nisha Lall, the weekly classes have picked up a loyal following and are just one example of operator SIV’s drive to create a group exercise timetable which offers something for everyone in the local community.

Group exercise research and innovation manager at SIV, Ayesha Mir, explained: “We’re always looking for something to add variety to our timetable and perhaps attract people who might not think about going to classes such as aerobics or step.

“We want them to try something different, which could then be a stepping stone to try something else.”

Instructor Nisha Lall teaches a variety of dance classes in the local area and when approached by Ayesha to bring something similar into a leisure centre environment, she relished the chance to use her fitness background to adapt her routines to appeal to a wider audience.

She added: “People like the combination of the moves and the music and to be able to combine that with fitness is great.

“The feedback is that people are enjoying it.

“They love the music and it’s

something different.”

According to Ayesha, classes such as this are a great way to get people into exercise and encourage them to enjoy keeping fit, with Nisha’s Bollywood Fitness class sitting on the timetable at Hillsborough Leisure Centre alongside other popular sessions such as the Les Mills programmes and indoor cycling.

And with a loyal following of ladies, this is a class which is going from strength to strength.

She added: “Everyone needs to embrace fitness. The industry is getting better at bringing things in that are not considered ‘traditional’ fitness.

“But if it gets people moving, it doesn’t matter.”

Instructor Nisha Lall.

Bollywood Fitness offered something refreshing BILLED as a dance workout with a touch of Indian joy, Bollywood Fitness is a class which adds a refreshing new element to the world of group exercise.

A cardio workout incorporating catchy Bollywood and Bhangra moves, followed by dance conditioning and stretching, the class provides a great way to workout while learning something new.

From first seeing this class promoted on the club’s

timetable, I really wanted to give it a try. It sounded really intriguing and lots of fun. And after trying it, I was definitely proved right!

Combining different dance styles with a range of complementary genres and tempos of music, the class flows nicely from one element to the next and even for complete beginners, the moves were fairly easy to follow.

Instructor Nisha and the rest of the group were also very

friendly and welcoming, which created a nice, non intimidating atmosphere – perfect for my first session.

For fans of dance based workouts, it’s definitely something different to try and the combination of the traditional moves and the music definitely sets this class apart from many other group exercise concepts out there.

It’s enjoyable, gets people moving and can act as a great first step into a gym for those

who may need a confidence boost before moving on to other classes. There’s also a strong social element to this session.

Throughout the class, everyone was interacting with each other and afterwards I noticed many of the ladies had headed to the leisure centre cafe for a coffee and a chat.

It’s impossible to leave this session without a smile on your face, so if you’re looking for a class which combines fitness with fun, it’s the perfect choice!

Do you run an innovative group exercise class that you would like the Workout team to try for a forthcoming issue? If so, email editor Christina Eccles at ce@scriptmedia.co.uk

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PTs help deaf community into fitness

By Christina Eccles

An award winning outdoor adventure centre has introduced a fast growing activity to its portfolio. The aim of FootGolf, which combines elements of football and golf, is to get the football into the hole in as few kicks as possible. There are two different FootGolf courses available to visitors at Crieff Hydro’s Action Glen, both designed with the help of UK FootGolf. Visitors can choose between the family-friendly five-hole course for guests aged five and above and a separate nine-hole course, aimed at aged 12 and above. CEO of Crieff Hydro, Stephen Leckie, said: “We’ve invested around £40m in our facilities at Crieff Hydro in recent years and FootGolf is our latest proud addition to Action Glen. It’s a popular and fun sport which, we believe, will attract kids and adults alike.”

New boutique gym and PT facility opens at complex MANCHESTER based property company Bruntwood has announced a new boutique gym and personal training facility at its Riverside complex.

FORM, the brainchild of personal trainers Libby Smith and Ben Wood, will boast a fully-equipped 2,200 sq ft gym, in addition to an outdoor astroturf training area.

The facility will offer personalised programmes, as well as one to one and group personal training. Clients will also have access to online coaching via a private members’ section on the website.

The pair have also commissioned Didsbury-based healthy eatery Bosu Body Bar to provide a range of freshly prepared, high protein meals for clients.

Libby said: “At FORM we believe in breaking negative training habits and educating people on nutrition so that they better understand their own bodies, enabling them to reach their potential.

“To reinforce the quality of our online education and coaching it was critical for us to find the right physical

Ben Wood and Libby Smith. space for our members.

“Not only did Bruntwood help us find the right location in the city centre but they worked with us to design a space that matches our ambition to be the leading boutique personal training experience in the North West.

“It’s been great working with the team to bring our business to life and I’m looking forward to seeing them in some of our classes.”

TWO deaf personal trainers are making their mark on the industry by helping the deaf community get into fitness.

David Edgington and Dean Chester set up The Deaf Gym Facebook group in 2014 to offer fitness support to deaf people.

The group has now grown to almost 2,000 members and the pair, who work at Xercise4Less in Bolton, are working hard to help the deaf community overcome the barriers they face around going to the gym.

David said: “People don’t come across meeting deaf people every day but people in the gym are starting to recognise me better and accepting me for who I am, which is really wonderful feeling that I’m part of that world.

“There are 900,000 people that are severely and profoundly deaf in the UK. They aren’t getting enough access to exercise because they use British Sign Language as their first language.

“This is one of the reasons deaf people have a high percentage of problems with both their mental health and physical health and I want to change that by eliminating the barriers of going to the gym.”

Dean said that as going to the gym changed his own life, he now wants to pass his expertise on to others and show them that they can also find the confidence to attend gym sessions or see a personal trainer.

He added: “My disability impacted on my everyday life significantly. Not only was I overweight, but I was also extremely low on confidence.

“I’ve always been into fitness and nutrition and wanted to keep fit. I was disappointed with myself for letting my health slide.

“Joining the gym completely changed my life. It helped me to build up my confidence and lose weight.

Not only that, but it really opened up new doors for me, allowing me to engage with the ‘hearing community’

David Edgington and Dean Chester. so much more.

“I thought it would be the perfect opportunity to put my degree to use and prove to other deaf individuals that anything is possible with the right mindset.”

As well as the Facebook group with David, Dean also has a YouTube channel – Deaf Fitness and Nutrition.

He added: “Many deaf people fall into the trap where they find themselves staying in all the time, not confident enough to join a gym with hearing people. I want to change that.

“I believe they’ll be more confident if they have access to a deaf personal trainer, helping them to connect with the wider community more.

“With these initiatives I hope to make exercise easily accessible to all deaf people, by passing on my advice and top tips.

“I hope to continue pushing my business initiatives to help provide deaf people with equal opportunities in life.”

CLEANING AND HYGIENE

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Advertiser’s announcement

How healthy is your gym?

CUSTOMERS may join your gym for myriad reasons; from improving their general fitness or preparing for the summer season to looking for a healthy midweek hobby in the form of a fun exercise class.

Indeed, an estimated 5.4m Brits are currently using health and fitness clubs across the UK and this is expected to rise to 6.5m by 2020 (Mintel, 2016) which is great for business.

But if you’re not careful you may find that your customers leave with more than they signed up for, and as a gym owner you might be left dealing with some pretty serious consequences.

No we’re not talking about free PT sessions, we’re talking about germs, and lots of them. Recent research from Fitrated and Channel 4’s ‘How to Stay Well’ series showed that everything from treadmills, exercise bikes, mats and free weights are all teeming with germs. In fact 70 per cent of gym equipment harbours over 360 times more bacteria than a loo seat.

Studies showed traces of the potentially life-threatening bacteria Klebsiella and Staphaureus as well as gut bacteria from faeces.

Shocking right?

This means you could be inadvertently putting your customers at risk of illness or infection.

How about a skin infection with that six pack sir? Or what about a cold to accompany those crunches? Not exactly the health and fitness package your customers were expecting!

A nasty infection or

serious illness due to dirty equipment could result in a lost customer, as well as a bad reputation spreading in your local community as rapidly as those germs.

In this new world of social media, one bad experience can erupt into a PR disaster quicker than a HIT session.

With all this news about the cleanliness of gyms, clearly it’s not enough to rely on guests cleaning equipment by themselves anymore. As a gym owner you need to be proactively addressing these health concerns head on, providing the latest equipment and facilities

available and enabling easy use and access at the point of need.

So what can you do about protecting gym goers and protecting yourself? n Have wipes or spray so customers can disinfect machines both before and after use. n Provide free antibacterial gel to enable quick and easy hand washing. n Post reminders about clean exercising practises around your facility, including changing areas and bathrooms. n Ensure staff are trained to regularly clean down

equipment rather than relying on customers themselves.

Alcohol-based antibacterial gel is preferable to hand washing with soap and water as it is generally more effective at killing microorganisms.

Providing this free of charge could give your gym that subtle point of difference from competitors as well as reassuring current and prospective customers that you take their health, in all forms, seriously.

So stop, take stock, and think about how you can enhance the health of your gym today.

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Sarah appointed to hockey and netball development role

By Christina Eccles

Seafront show set to be packed with fun for all MULTI venue fitness membership provider MoveGB is joining forces with the Sport and Fitness Show to create a bigger and better event.

The MoveGB Sport and Fitness Show will be packed with fun for all the family, with highlights including fitness and yoga classes, healthy food stands, family cooking sessions, climbing, football coaching, Harry Potter style Quidditch and more.

Last year 20,000 fitness lovers got active on Brighton seafront and 2017 will see more variety including trampolining, swimming and a scooter test track.

MoveGB will also take control of the fitness stage to showcase their Brighton activity providers and encourage visitors to try something new. They will also be giving out free

passes to hundreds of activities and classes across Brighton, which can be used for anything from swimming and gym access to fitness classes, yoga and martial arts.

Director of The Sport and Fitness Show, Lisa Clayton, said: “The Sport and Fitness Show partnership with MoveGB is an exciting step forward and feels like a completely natural fit.

“We are looking at new suitable city locations for 2018 and beyond, to take our joint philosophy of making variety within fitness and health accessible to everyone.”

The weekend also includes the international Brighton and Hove Triathlon where over 1,000 contestants will test their grit in the largest closed-road triathlon on the South Coast.

EVERYONE Active has appointed Sarah Beattie as regional netball and hockey development manager, as part of a drive to boost participation in sport.

Sarah joins the organisation from England Netball, following Everyone Active’s recent partnership announcement with the Super League Netball team, Hertfordshire Mavericks; an alliance which aims to get an additional 20,000 girls and women taking part in netball-related activities over the next three years.

As part of her role, she will maintain a close working relationship with the Mavericks to help upskill level two netball coaches and ensure girls and women have access to top-class coaching.

With the support of Hertfordshire Mavericks, Sarah will roll out in-school netball programmes, to engage children in the sport from a younger age.

Alongside a focus on netball, she is also charged with driving hockey participation as Everyone Active moves further into that area.

Sarah said: “I am excited to be working with such a forward-thinking

Sarah Beattie organisation. Everyone Active has a clear commitment to developing opportunities for people to take part in physical activity, and in particular, championing sports participation alongside fitness.

“I look forward to developing opportunities within netball and hockey and to show women and girls how fantastic team sports can be.”

UK FITNESS SCENE

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SH2OUTaccreditation now LIVE BRITISH Triathlon and the Royal Life Saving Society UK have launched their open water swimming venue accreditation at an event at West Reservoir, Hackney.

The SH2OUT accreditation certifies that venues have met a minimum level of safety in both documentation and open water swimming operation.

The process to become accredited is now live and the companies hope to see 10 Safe Venues certificated this summer.

The Hackney event also saw the official SH2OUT website launch, bringing the project to life and providing a one-stop-shop for support and guidance for the open water swimming community.

Welcome to a whole new world of protein bar EVERY couple of years a new product comes along which takes the health and fitness industry by storm.

The Barebells Protein Bar is that product.

Customer feedback includes “Best protein bar I tasted at the FIBO this year! So delicious!” and “OMG just tried Barebells at #BodyPower2017.

Next Level!”

What are you craving today?

The Cookies and Cream bar is sure to satisfy any crazy, creamy craving.

Nothing is more classic than cookies and cream, adapted from the most loved cookie in American history.

Because for some reason, carrots just aren’t as satisfying as chocolate.

Tired of eating bars that feel and taste like cardboard?

In a blind taste test, this Caramel and

Cashew Barebells protein bar beat the leading candy bars! This bar is far too gooey and chocolatey to compare to anything but the most decadent of desserts, and yet it has 20g of protein. Staying fit has never been this delicious.

The Coconut-Choco bar is absolutely exploding with coconut flavour, wrapped in creamy milk chocolate and smothered in real coconut flakes. Because you shouldn’t have to fight an endless battle between eating what you love and having abs.

Key features of the Barebells Protein Bars: n 20g protein per bar n Low carbs n Delicious taste To make your order call 01733 232994 or visit www.musclefinesse.com

Jordan Fitness has strengthened its team with the appointment of a new head of marketing. Based at the company’s headquarters in Kings Lynn, Claire Johnston has joined the company in a newly created role as it enters its next phase of growth.

She said: “I am delighted to have been invited to join such a great company, with a truly winning team culture. Jordan Fitness is at the forefront of the industry and designs some fantastically innovative products, which it sells on an international scale – I very much look forward to building a marketing team that can provide the strategic steering required, as the Jordan brand enters such an exciting period in its development.”

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Fitness functionality at its best – the all new Ignite V2 studio barbell from industry equipment specialists, Jordan Fitness is a game changer. The unique locking mechanism prevents movement between weight plates during reps, whilst the innovative anti-roll design and ergonomic grip handles provide stability even in the most energetic of gym sessions. Easy to use and in a range of bespoke colours, including a custom branded option – available now! For more information visit www.jordanfitness.com

YMCA introduces Stages bikes at three of its sites YMCA London South West has introduced Stages Indoor Cycling bikes into its health and wellbeing centres in Kingston, Surbiton and Wimbledon.

Across the launch weekend, about 200 customers tried out the SC3 model with digital display and Bluetooth power meters.

In preparation for the event, 23 instructors were trained on the bikes and the clubs’ studios were refreshed.

Director of health and wellbeing Gina King said: “We’re so pleased with the purchase – the bikes are light and the technology has

proven to be very popular with our members because they can view their performance.

“The reason I chose Stages Indoor Cycling bikes for my organisation is because I wanted to bring back what indoor cycling was all about when I did my course many years ago. I wanted to bring the outdoors, indoors. We will be developing our indoor cycling programme further in the autumn with video technology and targeting the niche cycling club market to offer bespoke training packages, especially around seasonal changes and major events.”

Digme Fitness and Aviary team up for HIIT the Roof DIGME Fitness has teamed up with rooftop hotspot Aviary for a pop-up series of events.

HIIT the Roof – a workout set to the stunning backdrop of the capital’s iconic skyline – will take place on selected Friday mornings until August.

Based on Digme’s HIIT programme and its three pillars Run, Condition, Move, HIIT the Roof will be a high-octane, full-body workout featuring indoor cycling bikes, kettlebells and bodyweight exercises.

Digme’s head of fitness, Dan Little, will lead the classes, motivating and inspiring participants as they tackle a combination of cardio, strength and conditioning work – all while looking out on to a view across

London.

Afterwards, they can enjoy a healthy breakfast or juice.

Dan said: “We’re so excited to be taking our HIIT concept to this incredible location in the City.

“The views from Aviary are absolutely stunning, and we’re very much looking forward to welcoming people of all levels and abilities to enjoy a workout with such an awesome backdrop.

“Digme Blackfriars will be opening in July with a dedicated studio – the Energy Lab – for HIIT classes.

“There will also be spin studio like we have in Moorgate, Richmond and Oxford, so we’re hugely excited to be offering two types of worldclass group exercise classes in such a central location.”

GROUP EXERCISE

Marc aims to empower women through his kickboxing classes PERSONAL trainer and educator Marc Edwards is aiming to empower women and girls through his fitness classes.

Pink Belt Kickboxing started out as a 12-week one-to-one intensive programme taking participants from zero to Pink Belt – the equivalent of a Yellow Belt in the kickboxing grading system – over several phases.

The concept has now progressed to a group exercise programme, and Marc is looking to attract more people to become instructors to roll the PBKB GrX Programme out to a wider audience.

The programme – founded by Marc and fellow personal trainer Miranda Nolan – also supports charities, making donations to causes which support female empowerment.

He explained: “With a growing call to create a version that would cater

“I’ve been teaching Pink Belt Kickboxing now for over a year, and it still generates a great buzz wherever I teach it.”

for many women at once, we stripped out any physical contact and the need for blocking to make it safe for a heath club’s studio timetable and independent instructors working from a village hall. This is where the Pink Belt Kickboxing Group Exercise Programme came from.”

Benefits for instructors include: n Complete session updates every six months for the duration of the subscription. n Initial training for instructors. n Support for trainers via online material. n Full manual. n Photos with teaching points. n Videos. n Certification.

Personal trainer and Pink Belt Kickboxing coach Simon Caddy added: “I’ve been teaching Pink Belt Kickboxing now for over a year, and it still generates a great buzz wherever I teach it.

“The ladies love the group exercise class, and find that it gives them more confidence in themselves.

“They feel safe and happy while in the classes, and love how it keeps their minds in tune with their body.

Some of my class participants have progressed to the one to one programme, where they learn more about the movements, have home

Miranda Nolan and Marc Edwards. workouts to complete, and get constant support and development.

“It’s so rewarding to see them at the end of the process as they receive their pink belt when they demonstrate all they have learned and when they realise how far they’ve come and what they’ve achieved, the

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look of pride in their accomplishment really makes this a fantastic workout programme.

“I’m so glad I found Pink Belt Kickboxing and I know my clients are too.”

For more information visit www.pinkbeltkickboxing.com

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Boxercise has celebrated its landmark 25th birthday. From small beginnings in 1992 as a ‘class after boxing club for non boxers’ at Brunel University, the instructor training company has now spread across six continents. Founder Andy Wake said: “I had no idea Boxercise would ever grow to be this big. I had intended it just as a small class for people who didn’t want to join the boxing club and get hit. In fact a lot of people told me it was a stupid idea that would never catch on. I would like to thank all those down the years who have trained with us or used our training systems who have helped us become a household name.”

Stages acquires VismoX STAGES Indoor Cycling has completed the acquisition of group cycling software platform VismoX. Originally developed by Virtual Cycling AS of Norway, Stages has been the global distributor for VismoX and the acquisition is effective immediately.

CEO of Stages Cycling, Jim Liggett, said: “At Stages Cycling we’re focused

100 per cent on cycling.

“Our goal is to help commercial studios create the best cycling experience possible and to help their members be their best – the acquisition of VismoX builds on our ability to do just that.

“We now have the capability to offer our customers an industry-leading ecosystem that is unrivaled.”

Residents have opportunity to try their hand at Tai Chi SHEFFIELD residents can now try their hand at Tai Chi, thanks to classes from leisure operator SIV. Provided as part of SIV’s Exercise Referral Scheme, Tai Chi is suitable for all ages and abilities, with instructor Margaret Eames also delivering chair-based sessions at a care home which has helped reduce the fall rate of residents.

Group exercise referral manager at SIV, Dave Birds, said: “We are thrilled to be able to offer Tai Chi classes to the people of Sheffield.

“It’s a very gentle form of exercise but comes with so many health

benefits, both physical and mental, including fall prevention, better balance and strength.

“It’s also good for people suffering with respiratory conditions, as the breathing techniques really help to improve lung functions, and the care home has seen a reduction in falls since Margaret began hosting sessions.

“We’ve had great feedback so far from our participants, who have said they’re already seeing the benefits of the classes – they feel invigorated, more energised and less stressed.”

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GROUP EXERCISE

Cybex launches PWR PLAY range in the UK PREMIUM fitness equipment supplier Cybex has launched its new PWR PLAY strength and functional training solution to the UK market.

PWR PLAY is a one-stop option for operators and members who are looking for a multitude of training options.

First showcased at IHRSA 2017, it combines traditional cable-based training options with bodyweight-based configured stations, for facilities desiring to create versatile, customised solutions for their environment and exercisers.

Whether your members wish to complete traditional strength training on their own or with a trainer, the designated strength options such as the dip chin assist or traditional pulldown will match many of their needs.

If cable-based training is part of your programming, you will have the option to utilise the high or low cables, either with stability for increased strength or without to improve

movement patterns.

For those looking for condensed small group training offerings you can run classes, safe in the knowledge that during down-time members will know how to engage with the traditional pieces of the unit, ensuring this product is constantly in use.

When you combine this product with other equipment – such as the SPARC, Cybex’s resisted cardio offering, designed for HIIT and circuit-style workouts, you will provide your facility with an even greater variety of group training exercises in the functional and strength training categories.

PWR PLAY comes with multiple footprint possibilities and optional storage combined, meaning you can tailor it to your requirements.

It’s up to you how you configure this 27-piece line of equipment.

For more information visit www.cybexintl.com/products/pwrplay.aspx Members at Astley Sports Village are enjoying Clubbercise classes, which have become the centre’s most popular group exercise offering. The club runs two classes every week, attracting 40 to 50 ladies at each one. Director Mark Storie said: “Since we launched Clubbercise over two years ago, it has been a firm favourite with ladies who love the idea of exercising in a disco environment. This allows those who are more self conscious of how they look when exercising with others around them to have this barrier removed, due to the dark disco environment that Clubbercise offers.

They can really let go and dance those calories off; having lots of fun to uplifting music.”

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Fundraising bootcamp Wattbike revitalises indoor honours bomb victims cycling at Marylebone club GLO Gym in Oldham has held a fundraising bootcamp event in memory of two of its members who lost their lives in the Manchester terror attack.

Alison Howe and Lisa Lees were both killed in the bomb blast at Manchester Arena.

To honour the memory of Alison and Lisa, staff and members, as well as members of the public, took part in a team bootcamp.

Led by Glo’s instructors, four teams sweated it out to complete a range of exercises and fitness challenges.

A raffle as well as food and drinks, donated by local businesses, were

available after the workout.

About 50 members of the local community took part in the event, raising more than £1,000 for the families of Alison and Lisa.

Gym manager Caroline Johnson said: “This tragedy has been so hard for everyone, especially the families involved.

“But the support of the local community in coming together to show solidarity and joy in remembrance of Alison and Lisa who loved Glo Gym’s classes and having a good time has been amazing.” n Photo credit: Oldham Evening Chronicle.

PREMIUM health club operator Third Space has introduced Wattbikes across its portfolio of clubs.

Wattbike has been working with Third Space since 2012, when the company first installed bikes in the Marylebone club.

Now the operator has decided to introduce the bikes across its entire portfolio and have opted to add a new 12 bike Wattbike Zone in Marylebone to replace the existing Keiser bikes.

There are now 12 Wattbikes in Canary Wharf, seven at Tower

Bridge, five at the Soho site and 12 new Wattbikes in Third Space Marylebone.

Third Space CEO Colin Waggett said: “We wanted to revitalise our group cycling offering in a big way.

We consulted our head trainers and Wattbike came out as top choice.

“The bikes have a strong history in both the strength and conditioning sector, and the competitive cycling community.

“It has more research support than any other indoor bike on the market, so it was an obvious choice for us.”

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Business launches academy BOUTIQUE fitness business Frame has launched its new instructor training courses, aimed at raising the standard and quality of fitness training in the UK. Move Your Frame opened its first studio in 2009 to encourage Londoners to keep fit while having fun. Eight years on, Frame now offers over 1,000 classes per week across five stand-alone studios, with an offering which spans over 40 types of class from the worlds of fitness, dance, yoga, Pilates and barre.

The Frame Academy, which is Active IQ certified, will give the highest level

fitness training taught by a selection of instructors who are leaders in the industry and currently teaching.

It will also focus on more relevant business tools such as social media and self-marketing and courses are scheduled at weekends to allow trainees to study alongside their current jobs.

The first Frame Academy courses to launch will be a two week intensive Dynamic Reformer Pilates Course, a two day Level Three Award in Designing Pre and Post Natal Exercise Programmes and an in-depth Yoga Teacher Training Course.

Fairmont St Andrews has become the first hotel in Scotland to introduce Aqua Yoga classes, launching a four-week summer programme. Encompassing the principles and movement of yoga and adapting them to water, the new class is available to members, non-members and hotel guests every Wednesday, led by local yoga teacher Sarah McLaughlin. Director of golf, spa and leisure, Amy Yeates, said: “Aqua Yoga is still a fairly new discipline but has many great health benefits that we know our guests are going to really enjoy. Sarah is well known in the local community for fantastic teaching and passion for yoga and we cannot wait to see her classes in action.”

Event to raise funds for victims

Members at Digme Fitness took part in a ‘sweat week’ group exercise challenge where they took part in seven classes in seven days. A competition between the Digme studios saw the Oxford branch come out on top, with 20 people completing the challenge there and the studio seeing its biggest week of attendance.

A CHARITY dance fitness event will be held at Everyone Active Watford Leisure Centre Woodside to raise funds for the victims and those affected by the Grenfell Tower fire.

Hosted by Urban Funk, the event

will feature top names in the dance fitness world including Richard Callender and Jo Ali. Visit www.justgiving.com/ crowdfunding/danceforgrenfell to find out more or make a donation.

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Boost profit and productivity Contact marketing by outsourcing your billing in three easy steps CREDIT control isn’t to everyone’s tastes.

As a busy leisure facility, there is a high emphasis on increasing your income whilst decreasing your outstanding Direct Debit payments.

But like many gyms and health clubs around the UK, billing often falls under to whose primary responsibility is not finance and the process becomes rushed and inflexible.

If you find you’re wasting too much time overseeing your cashflow, then perhaps outsourced billing is the way to go. When left to the experts, you can be sure of reduced billing errors, effective credit recovery, freed up resources and a more streamlined

approach to collection.

Direct Debit service providers are well-versed in providing the best solutions for your business needs and the needs of your members.

User-friendly methods of collecting payments, like DFC’s online joining portal Fast DD, replace complicated in-house administration with a simple option allowing your members to make payments via your website.

The subject knowledge held by your service provider makes it easy to deal with any queries that arise, maintaining member satisfaction.

Find out more about how DFC can improve your billing process by getting in touch on 01908 422 000.

THERE are many facets to sales and marketing.

The cost, extent and methods employed vary incredibly between businesses.

SportSoft’s CRM system gives all its users the ability to get in front of their clients or prospects using a variety of marketing tools.

Firstly within the system there are literally hundreds of ways to select a target list – there are nearly 100 fields for each record and any combination of fields can be used.

For example, all male prospects, aged 18 to 29 living in the post code area HG2.

Secondly, once your target list is

selected, using Microsoft Office you can either print a letter or address label, send an email or send a text message for the entire list in one go.

If you prefer different software, you can export the list for use with a third party email marketing system like Mailchimp.

If you want to go a stage further, the system can be integrated with a full email marketing system like Brief Your Market, which will not only allow you to create effective, device independent, scheduled newsletters and flyers, but also give you feedback on your campaign.

Call 01423 873873 or visit www.sportsoft.co.uk

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Advertiser’s announcement

Fresh Active top 500 members with help from Ashbourne HAVING starred in the TV reality series “The Valleys” and working in many health clubs in the UK, fitness entrepreneurs Aron Williams and Liam Jenkins decided it was time to open their own club.

“I’d looked at other gyms in the area and thought with the right kit and backing we could make a real good go of it,” said Liam.

The aim was to provide a high end club at affordable prices.

Having looked at a number of payment collection and software providers the guys decided to go with Ashbourne Membership Management.

As well as looking after their payment collections and member payment queries Ashbourne also provided a complete software package included.

“They simply charge a flat fee per successfully collected direct debit,” Liam explained.

“Ashbourne talked to us about the best way to run a pre-sale campaign and set us up with a join online facility where we took an initial payment from the members and then their first dd payment was taken 30 days after we opened.

“This meant we knew exactly how many members we had before we

even opened the doors.”

Grant from Ashbourne added: “Too many clubs wait until they are almost ready to open before they start their pre-sale and are then playing catch-up in the first few weeks after opening. An online pre-sale works best about six-to-eight weeks out from opening and by having a limited number of memberships available creates the urgency that if people don’t join before you open they will miss out on such a great deal.”

The guys from Fresh Active decided to go with both a 12-month option and a monthly rolling membership

so people didn’t have to sign into a contract. Having collected the payments from the pre-sale, Ashbourne transferred the funds to the club, allowing them to free up the cash to make the finishing touches.

“It really helped getting the money into our accounts quickly so that we had the funds to make the club that bit different,” said Liam.

Once the club opened the members were given their login details so they can book classes online.

“The online booking facility frees up so much time at reception. The members simply log into the branded

app and book a class.

“We also don’t have the issue of members forgetting their membership cards as Ashbourne software is compatible with finger print entry,” explained Aron.

Ashbourne also provide Fresh Active with epos till software which tracks the clubs secondary spend and stock control.

“It’s great… is so easy for our staff to use but gives us vital reporting data.”

With the club being open for a couple of months now, the guys are looking at saving their reception staff even more time by installing some access control.

Ian Boeley from Ashbourne’s installation team explains that most clubs want a simple and affordable access control system.

He added: “After a site survey we provide various options that will fit the customers’ needs and budget.

“We are even able to spread the costs over a few months for our customers making it even more affordable.”

Ashbourne provide direct debit payment collection and supply a complete club software package included.

For more info on how Ashbourne can help your club call 01564 741 837.

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Manager proves value of apprenticeship pathway

By Christina Eccles

Freestyle Olympic skier Rowan Cheshire has appointed Future Fit Training to pursue her personal training qualification. With her career taking her all over the world, Rowan needed flexibility when it came to her studies; choosing Future Fit as the course enables her to study online from wherever she is training or competing. Rowan said: “I’ve always been passionate about sport and fitness, so a natural career progression for me would be to move into the industry. I was doing my research online and came across Future Fit Training: its courses seemed really in-depth and being able to study online at my own pace made it ideal to fit around my training and competition schedule.”

A NEWLY promoted fitness manager has revealed the value of following an apprenticeship pathway after quickly rising through the ranks.

Megan Hedges joined Everyone Active in September 2014 as an apprentice.

An active youngster and teenager, she had competed for her school sports teams and undertook work experience at her local gym.

After completing her A Levels and Level Two gym instructor course at college, she wanted to start work immediately while developing and honing her skills.

The apprenticeship pathway

“I am relishing this new role as it will enable me to enhance the fitness offering at Spelthorne and reach out to people within our community who perhaps haven’t engaged with Everyone Active yet.

It’s a great opportunity.”

seemed ideal for Megan and she particularly liked the option offered

by Everyone Active.

She explained: “What really attracted me to the Everyone Active programme was that it had a clear pathway for me to follow.

“I could see the opportunity to gain my personal training qualification and develop my skills while earning some money too.”

Throughout her time on the Everyone Active apprenticeship programme, Megan developed a wide variety of skills and gained formal qualifications.

She added: “My entire experience at Everyone Active since starting out as an apprentice at Spelthorne Leisure Centre has been beneficial.

“Prior to joining the programme I was quite shy and nervous but the scheme really developed my confidence.

“I’ve especially enjoyed interacting with members on the gym floor every day as this has allowed me to put my theoretical knowledge straight into practice.

“The whole team at Everyone Active has been really supportive.

Completing each stage of my training at the same facility allowed me to develop a strong rapport with our customers.

“It also meant that as soon as I

Megan Hedges was qualified, I already had a good understanding and knowledge of our customers and was already helping them on their fitness journey.

“To now be the fitness manager at Spelthorne Leisure Centre means I can build on the relationships I have here with colleagues and customers.

“I am relishing this new role as it will enable me to enhance the fitness offering at Spelthorne and reach out to people within our community who perhaps haven’t engaged with Everyone Active yet. It’s a great opportunity.”

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Glenn set to tackle Everest for charity A COURAGEOUS personal trainer is giving something back to Help for Heroes by taking on a Mount Everest charity trek.

Glenn Parker previously served in the Third Battalion Parachute Regiment before being involved in a severe assault, which left him needing medical care and rehabilitation.

Following his recovery, Glenn started speaking at Help for Heroes pathfinder courses; visiting veterans and sharing his story in the hope it would inspire them through difficult times.

Now after deciding he wanted to do more to help the charity, Glenn and his partner Jessica have decided to take on the ambitious challenge in November and will join a larger group including fellow veterans on their trek to Everest Base Camp.

He explained: “It is going to be such a challenge but such a worthwhile event to help raise money and awareness for Help for Heroes. We are now just under five months away from departure date and are both getting excited.”

Together the pair hope to raise £9,600 and already they have nearly reached the halfway point.

He added: “Fundraising is going well but there is still far to go and we both really want to exceed our target, which is why we set up a website to blog about our journey to Everest and my experiences with the Pathfinders

British Military Fitness is expanding its lower impact Walkfit classes. The classes are available at 10 locations around the UK and are aimed at anyone who wants to become more active, with sessions involving bodyweight exercises mingled with brisk walking.

BMF managing director Harry Sowerby said: “We recognised the need for an outdoor exercise class that was accessible to a broader audience to achieve our goal of getting more people active. We structured Walkfit classes so that they’re suitable for anyone who wants to step up their activity levels and meet like-minded people while having a lot of fun. Our current Walkfitters absolutely love their sessions so we’re delighted to be able to bring them to more parks.”

Products registered with Society Glen Parker with his partner Jessica. courses.”

Glenn – who works at Ultimate Performance in London – has also received generous donations from his PT clients; including one of £1,000.

In the run up to the event, he will also be doing some corporate speaking, with the hope of using that as a platform to further raise awareness and funds. n You can follow Glenn and Jessica’s journey and donate to their cause by visiting glennandjesshikeeverest. co.uk

SUPPLEMENTS supplier HTC Health has registered four of its products with the Vegetarian Society Vegan Approved trademark.

Pre Workout powder, Carb/ Electrolyte Blend powder, iBCAA powder and Supergreens each contain a formula which is advanced, unique and uses some of the most talked about ingredients in the sports industry including Caffeine, Alfalfa and Spirulina.

These products have been available to customers for a few months but the new registration offers assurance that

stringent checks have been made to ensure their vegan credentials.

Managing director Berenice Drury said: “Opting for a vegan diet is no longer a niche trend; the plant-based lifestyle is now going mainstream.

“That’s why, through our Vegetarian Society Vegan approved products, we want to make it easier for our consumers to identify which of our products meet their dietary needs.

“Our customers can trust that the Vegan trademarked products meet the Vegetarian Society’s strict definition of Vegan.”

MYZONE has appointed Gemma Bonnett as global director of marketing. Gemma will be responsible for developing and implementing innovative marketing strategies and tactics to further drive growth for the company. She will also further develop brand development and messaging in the marketplace. Creator and CEO of MYZONE Dave Wright said: “MYZONE prides itself with the caliber of its team and having known Gemma for a decade I have seen first hand how she represents the companies that she’s worked for with the utmost professionalism and integrity. With over 4,500 facilities in 30+ countries, Gemma’s marketing experience and skill set will allow us to continue to innovate and grow within the fitness industry.”

Heat Map technology added to LFconnect digital platform MT3 Fitness is a finalist LIFE Fitness has launched Heat Map, an expansion of its LFconnect digital platform which helps fitness facility managers visualise traffic to and usage of their cardio equipment.

Heat Map technology helps managers alternate machines based on usage and alter floor layouts and traffic paths to increase traffic to promoted areas.

By visually representing how equipment is used, this technology helps managers create more customer-centric fitness centres.

Director of digital experience at Life Fitness Amad Amin said: “The Heat Map is an important step in data visualisation.

“Connectivity and stats are essentials to a connected fitness solution, but visually seeing usage and determining traffic patterns is the next step in this evolution.

“Heat Maps allow club owners to understand what locations exercisers

gravitate to within their gym.

“This can help provide insight such as optimum product placement, and even special staff members to help exercisers with their workouts.”

By signing up and logging into an LFconnect account, managers can set up, name and place their Life Fitness connected equipment on a grid that resembles their specific gym layout.

The grid can accurately mirror any fitness room, with the ability to include empty blocks that represent elements such as a front desk or aisle.

Amad added: “We want our customers to get the most possible value from purchasing our equipment. The LFconnect suite digitises Life Fitness machines as part of our commitment to improving the customer experience.

“We’re giving our customers the tools they need to actively manage their inventory and optimise their club experience.”

SUPPLIER MT3 Fitness was named as a finalist in an awards ceremony, recognising the most innovative product or service developed to increase performance within elite athletes.

The company was shortlisted for the Elite Sports Performance Innovation Award at the recent Elite Sports Performance and Rehabilitation Expo Awards.

The awards considered factors such as design, operation and effectiveness, with shortlisted entries demonstrating the most innovative tools, products and services in elite sports performance and injury rehabilitation.

Founded in 2015, MT3 Fitness is the culmination of 30 years of experience in the fitness industry by founder Mark Turner.

With a background in facility management before moving into equipment sales, Mark has built a reputation for providing excellent equipment, sound advice and high

quality service levels.

Working with Torque Fitness in the USA has also allowed MT3 Fitness to bring to the UK an extensive range of functional strength and free weights equipment, giving clients the best equipment for their facilities.

Mark said: “We are so confident in our product range that we have developed a working showroom in Burnley, where you can not only see the equipment, but we encourage you to bring your kit and try it out.

“With an active membership and regular classes, the kit is being put through the same demands you find in your facilities. The gym also allows us to train your staff on using the equipment correctly and how to maximise income generation for your club.

Our design software allows us to create two and three dimensional plans of your gym suggesting suitable layout options.”

For more information call 01282 455238 or visit www.mt3fitness.co.uk

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PRODUCT NEWS

Provide an essential sports Stay a cut above the rest massage therapy service for with Thunder-Flash oils your members and clients AS people train more, stretch less and don’t always allow sufficient recovery from training sessions and minor injuries, treatments like sports massage are an essential service for gym facilities to offer their members.

Many clients are looking for a ‘quick fix’ when it comes to changing their physical appearance and therefore many training sessions are becoming more intense, let alone the continuous poor postural positions some people are putting themselves through on a daily basis.

Sports massage helps with the healing process of soft tissue from intense training, helps relieve general aches and pains caused through exercise, poor posture and general muscle tightness.

Sports massage can help people train better as it increases flexibility

and therefore increases range of movement and nowadays it’s not just for athletes.

Offering a sports massage service at your facility can be a great way to not only earn a secondary income but it’s also a means for staff such as personal trainers to offer extra services to their clients.

Next Generation Training are offering the Active IQ Level Three Diploma in Sports Massage Therapy for ONLY £695 and we will travel to anywhere in the UK to train your staff (minimum of two) on site.

Contact us today on 0845 299 3008, email info@nextgenerationtraining.co.uk or visit www.nextgenerationtraining.co.uk

Servicesport sponsors VIP lounge SERVICESPORT sponsored the VIP lounge at the recent Elevate show in London.

It was a great opportunity for the company to meet up with customers in a great environment, with ServiceSport’s commercial director sharing knowledge on asset management of fitness equipment in the business room.

The team said business related

AUDIO / VISUAL

UPHOLSTERY

topics were a welcome addition to the seminar programme, as well run fitness operators of all types are essential in delivering the best outcomes of people’s wellbeing in the UK. They added that it had been a fantastic couple of days which inspired them to move onwards within a fantastic industry.

For more information visit www.servicesport.co.uk

TAKING care of yourself is a full-time business; from your time in the gym, your nutrition and the clothes you wear.

Thunder-Flash hair and beard products are hand crafted and use only 100 per cent natural ingredients and are alcohol free.

Our beard oils are made in such a way that they work in harmony with your own natural oils to promote healthy skin and a lustful sheen.

So, whether you are showing off your Sugar Ray style in the gym with the chaps or sharpening your razor like wit at the bar (while punching above your weight with the ladies) Thunder-Flash will help you to stay suave.

So, stay a cut above the rest and use

our man-mane maintainables.

For more information head to www.thunder-flash.com for our full suite of hair, beard and moustache products.

Spirit strengthen commercial team FOLLOWING the successful launch of a stunning range of cardio and strength equipment earlier this year, Spirit Fitness UK has boosted its commercial team by appointing two industry experts.

Paul Warrillow (right) and Jason Clemson recently joined as business development managers to help Spirit Fitness build relationships with both new and existing clients across a range of sectors.

Paul has worked in the fitness industry for more than 10 years, most recently at Matrix Fitness in a role that saw him develop business within the education sector.

Qualified personal trainer Jason has worked within the fitness industry for about 30 years, starting his career

as a gym instructor at a leisure centre, before gaining experience within a variety of roles in the hospitality sector and moving into commercial sales for brands including Matrix Fitness and Pulse Fitness. Completing the business development team is Dan Hodge, who has worked for the brand for more than a year. Dan assisted in the product development of the strength machines for the new launch, as well as securing the first orders for the product.

For more information visit www.spiritfitnessuk.co.uk

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If you’ve got a story for a forthcoming issue of Workout email it to Christina Eccles at ce@scriptmedia.co.uk or call 01226 734463 INSURANCE

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