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NOEA speakers unveiled
Awards will honour industry best By Christina Eccles THE best of the outdoor events world will be honoured at a new-look awards ceremony taking place in February. The National Outdoor Events Association has teamed up with The Main Event to relaunch the annual Tribute awards as the National Outdoor Event Awards, giving the industry a unique chance to nominate the events and organisers that are a cut above the rest. New categories have been added to the awards and as well as some being chosen by a panel of experts, some categories will also be decided by an X Factor-style public vote. The awards feature something for organisers of all shapes and sizes – from smaller community events to larger, crowd-pulling national ones. A website has been launched – www.outdooreventawards.com – and readers of The Main Event can now start nominating their own events; ones they have worked on; or ones they simply think deserve some special recognition. Categories up for grabs this year include: Event Innovation of the Year Award The Friendly Event Award
Venue of the Year Award Small Event of the Year Award Production Partnership of the Year Award Best Practice Award Event Organiser of the Year Award Event of the Year Award The President’s Award: Lifetime Achievement Andrew Harrod, group editor of Wharncliffe Publishing, publishers of The Main Event said: “We’re proud to be supporting these new-look awards. The UK outdoor industry stages some of the most respected events in the world but for too long, the organisers behind these have not got the recognition they deserve. We hope these new awards will change all that and reflect the true diversity that the industry offers. Nominations are open and I would urge all organisers to take part and help the National Outdoor Event Awards become a real celebration of the industry.” Nominations close on January 22 and the winners will be announced at a glittering ceremony, which forms part of NOEA’s new look annual convention being held at Derby Conference Centre.
THE keynote speakers have been confirmed for the 2010 National Outdoor Events Association convention. Theme of the event is 2020 vision – which will focus on what the future holds for outdoor events and how the industry can plan for success over the next few years. Futurologist Rohit Talwar will be predicting the future of the events’ industry and how organisers can prepare for what lies ahead. He will be joined by Live Nation’s John Probyn who will be revealing the challenges and opportunities faced by the industry and why forward planning is so important. The speakers form part of a new look for the convention – which is also moving venues and will be held over three days from February 24-26 at The Derby Conference Centre. A crowd surge at a free concert in Birmingham left five people needing hospital treatment. Almost 18,000 people descended on Millennium Point to watch acts including headliners JLS – leaving organisers Birmingham City Council no choice but to close the event down. The incident has sent alarm bells ringing through the industry and left organisers of free events worried for their future. Full story, Page 3
The Main Event is the official magazine of the National Outdoor Events Association
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Council defends decision to halt free concert By Christina Eccles A COUNCIL has defended its decision to close down a free concert, which ended in chaos after a crowd surge left five people needing hospital treatment. The star-studded gig in Birmingham was due to mark the city’s Christmas light switch-on and organisers had secured performances from acts including band-of-the-moment JLS. But the event had to be closed down after a surge from crowds trying to get in breached barrier restrictions – injuring visitors. As a result, five people needed hospital treatment and a further 60 were seen by St John Ambulance. Although Birmingham City Council
insisted it had planned for large numbers of people to attend the event at Millennium Point, the estimated crowd of 18,000 was bigger than expected – leaving no choice but to pull the plug on the event. Council spokesman Steve Hollingworth said: “Clearly, more people turned up than were anticipated. Many who failed to gain entry remained in the area, were not prepared to leave and were determined to get in. “In hindsight, the JLS appeal was stronger than anyone predicted and when faced with the unprecedented circumstances we had no alternative other than to safely close the event.” The council insists thorough health and safety measures were in place
and prior to the event it had regularly liaised with a safety advisory group. He added: “The ability to respond to change continued up to and during the event itself. We had a robust emergency plan that was quickly implemented. “Some reports have suggested there was a potential for serious injuries or fatalities but in reality it was the rapid response of those carrying out our emergency plan that ensured a safe exit.” An independent expert in event management and crowd control has now been brought in to review the safety advisory group’s processes and procedures and make recommendations for the future.
Alexandra shines in Manchester switch-on Page 4
Magic Loungeabout ready for return Page 7 Bright times for After Dark Page 11
Local authority spotlight The London Freeze Training and recruitment NOEA
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CONTACTS EDITORIAL Group Editor Andrew Harrod Tel: 01226 734639 editorial@themaineventmagazine.co.uk Reporters: Christina Eccles (ce@whpl.net) Mary Ferguson (mf@whpl.net) Louise Cordell (lcordell@whpl.net) Dominic Musgrave (dm@whpl.net)
PRODUCTION Studio Manager: Stewart Holt (sth@whpl.net) Tel: 01226 734414 Group Deputy Editor: Judith Halkerston (jhalkerston@whpl.net) Tel: 01226 734458 Graphic designer: Kyle Wilkinson (kw@whpl.net) Tel: 01226 734711
ADVERTISING Group Sales Manager: Paul Allott Tel: 01226 734484 Fax: 01226 734478 Mob: 07500 905717 Email: pa@whpl.net Sales Executive: Mandy Mellor Tel: 01226 734702 Email: mm@whpl.net Sales and Marketing Director: Tony Barry Email: tb@whpl.net
CIRCULATION The first Bahrain International Airshow is on course to be a sell out with exhibitors – with 90 per cent of units available already sold. Organisers Civil Aviation Affairs and Farnborough International Ltd have reported steady sales for the event from across all sectors of the aerospace industry.
Comprising of only 40 chalets and no exhibitions halls, companies taking part will be able to network with major players in the industry on a one to one level. FIL exhibitions and events director Amanda Stainer said: “We are certain BIAS will be a fantastic event for all concerned. “Feedback from companies who have
signed up to take part has confirmed that the wide appeal of this show is down to the exclusive and made-to-measure nature of the networking opportunities it offers, as well as the chance to showcase products and services in truly a five star environment, in an emerging market place.”
Kelly Tarff Tel: 01226 734695 email: circulation@wharncliffepublishing.co.uk
www.themaineventmagazine.co.uk
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Fake tickets ‘big threat to industry’ By Christina Eccles
Alexandra Burke was the star attraction at this year’s Manchester’s Christmas lights switch on. The X Factor winner joined the crowds in Albert Square to mark the start of the city’s festive celebrations, which will also include the return of the traditional Christmas market and the Spinningfields ice rink.
FAKE tickets and wristbands will be one of the biggest threats to the festival industry in 2010, according to an expert. Operations director for The Iridium Consultancy Reg Walker has been working to provide festivals with intelligence on crime at events. And he says that organised crime at festivals is something which organisers need to watch out for next year. He told delegates at the UK Festival Conference that these are major operations which if not dealt with properly can affect organisers’ revenue and damage the reputation of their festivals. He explained: “Criminals work a year in advance so as soon as the festivals are finished, websites are up to scam people for tickets for next year. “These sites create thousands of victims and this gives individuals a negative experience which they will
then associate with your brand.” Reg also gave out advice for organisers who may need help in tackling this problem and recommended that festivals should buy up their own internet domain names to stop them getting abused. The ability to spot fake tickets, wristbands and merchandising also needs to be looked at carefully, according to Reg, who added that security staff need to be extra vigilant in these areas as fakes are becoming more convincing and harder to spot. He added: “These are gangs on tour and you see the same faces going from festival to festival. Counterfeit merchandise affects your revenue stream and is major organised crime.” He is now calling for a focus group of constabularies involved in policing major events which can examine what types of offences are happening at festivals and look at joined up ways to target them.
The UK’s largest ice rink has been installed at Wembley Stadium – after a turnaround time of just 41 hours for the build. The Structure Group’s demountable elevated deck floor system was used to construct the base of the ice rink and had to be complete in such a short timescale so the ice could be put into place in time for the opening. The ice-rink covers an area of 3,000 square metres and will be open until early January.
Edinburgh all ready to put on great Hogmanay show A BRAND new events programme has been unveiled by the organisers of Edinburgh’s Hogmanay, which includes music, street theatre and fireworks. New for this year is the Scottish premiere of Firelight – a light and fire installation created by performance artists Carabosse. The famous Hogmanay Street Party will also be returning as well as the Torchlight Procession and Candlelit Concert at St Giles Cathedral.
City of Edinburgh festival and events champion Steve Cardownie said: “Now in its 17th year, Edinburgh's Hogmanay continues to go from strength to strength. Our iconic celebrations are recognised all across the world and this year's extended programme will maintain our status as the best place to bring in the New Year. With an enthusiastic welcome from the people of Edinburgh and an impressive range of events, the city is all set to put on a great show.”
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Award winner Beyonce
Ten-strong team tackle MTV security By Christina Eccles THE complex task of handling security at the MTV European Music Awards in Berlin was dealt with by a team of 10 managers from Showsec. Over 500m households tuned in across the world to see performances from acts including Beyoncé, Jay Z and Shakira performing live in Berlin’s 02 World, while U2 played a live set to an additional 10,000 fans at the Brandenburg Gate. Director Simon Battersby was head of security for the event and accompanied by nine of Showsec’s UK management team, oversaw an operation which included co-ordinating red carpet arrivals, front of house operations, international media and aftershow parties along with the U2 show. Simon explained: “There were a huge number of stakeholders with their own aims and objectives, so it was vital that we selected the best suited local security providers and maintained effective communications with the local police and authorities. As always with the EMAs, the show
demands huge flexibility by the host venue, operating the building in configurations that are completely different to that of a standard show format, and often contrary to its design. “Obtaining permissions for the Brandenburg Gate performance required particularly sensitive communications, taking place four days in advance of the commemorations to celebrate the 20th anniversary of the fall of the Berlin Wall. “Preparations for that event meant that we couldn’t use the normal event site on the West side of the gate, so we located the show on the East of the Gate on the Pariser Platz. That meant creating a free ticketed area for 10,000 fans, with an additional viewing area with screens for an unknown number fans who could turn up. “As with any city centre free ticketed concert type performance, this involves careful planning with the police, local promoter, and consideration of residents that included the American, French and British embassies, hotels and banks.”
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The woman behind Big Chill has been honoured with a UK Festival Award for lifetime achievement after the most challenging year in the event’s history. Christina Eccles spoke to Katrina Larkin who revealed she understands frustrations surrounding the win, how Festival Republic saved the event and what this all means for the festival’s future.
Determined and looking to the future A CHANCE meeting on a tube with Festival Republic’s Melvin Benn led to a deal being done where it would take on 70 per cent of the festival and Katrina would stay on as creative director. She revealed it wasn’t an easy decision to make but without this backing, it would have been the end for Big Chill. “Without this, there wouldn’t have been another festival. It would have just been impossible. We could have put tickets on sale but we would have been putting so much at risk for other people and that wouldn’t have been fair. “It was awful when the company went into liquidation – one of the most painful things you could go through. And for it to happen so publicly. “But so many things are outside your control and this could happen to anybody. Having seen the height of success and then things go wrong. We can’t all protect ourselves from that. “It felt so defeating for a team who had put on their best festival to lose pride in what they do. And when competitors were commenting on our downfall, you take it so personally even though you know you have acted with best intentions. “We only got the ticket figures three weeks after the event and it was like a punch in the stomach when I realised we hadn’t gone higher than previous years.” Katrina and the team have now relocated to Festival Republic’s offices and she feels it is a new start for Big Chill. “I felt nervous about coming but it has been amazing how we slipped into the whole organisation. It is exciting for the festival and it is going to give us the chance to really shine. “We have to put on an event better than this year’s and I am so determined to do that.”
How Katrina needed help to control a ‘monster’ KATRINA has spent the last 15 years at the helm of Big Chill, watching it grow from a small gathering in London’s Union Chapel to a major festival, attracting 40,000 people But by her own admission the event had snowballed and she had created a monster – one she was unable to control on her own. Earlier this year, the company behind the festival – Chillfest Ltd – went into liquidation after racking up debts of over £1m and a deal was done with major player Festival Republic, which seemed on the outside to contradict Big Chill’s fiercely independent ethos. But Katrina insists she had no choice but to get support and explained to The Main Event the reasons behind her decision. Over the years, the festival – which found its perfect home at Eastnor Castle in Herefordshire – had been growing in size and reputation and had benefited from investment by Canteloupe Group. But three years ago it hit a rough patch. Katrina‘s partner Pete Lawrence left and this was also the first year the event lost money – over £400,000. Heavy rain had led to flooding and the site was six foot underwater a week before the event – making it a
struggle to go ahead. Katrina explained: “Cancelling the event, apart from financial suicide, would have been so disappointing. Not just for people turning up but also for the artists. “I was determined to get the doors open. We just threw money at it and laid extra trackway to turn it around.” An attempt to launch Big Chill in India also failed when the financial backer pulled out just weeks before it was due to go ahead and all the artists had been booked. Katrina decided to go ahead with the event so as not to let down artists or fans – which proved to be another costly move. But at the start of 2009, things were going well and Katrina thought this could be the year they could start becoming more profitable. She added: “Things were going fantastically and we were having record ticket sales. We had great names booked and thought this is our year, let’s just go for it. So we upped the stakes. At the end of the day the event didn’t sell more than in previous years and we were left with a loss. “Cantaloupe Group couldn’t keep financially supporting us and I knew we needed help. The event had got really big, really quickly and I needed support.”
Katrina Larkin Katrina was the winner of the Lifetime Achievement Award at this year’s UK Festival Awards – but the win was not welcomed by the whole of the industry. Comments left on the event’s forum questioned her eligibility as suppliers for this year have yet to be paid for their work. But organisers insisted the award had been decided earlier in the year before the event had even took place. Katrina said money from the sale of part of Big Chill to Festival Republic would be going to suppliers who were owed for their services.
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After taking a year off to secure the long-term future of the festival, the organisers of The Magic Loungeabout are returning to the market in 2010. Christina Eccles found out what has changed and how they plan to become the north’s answer to Camp Bestival.
Organisers drumming up support
Magic Loungeabout to feel the benefit of rest year THE Magic Loungeabout proved a stylish addition to the festival circuit last year after a successful debut event attracted about 1,500 people. Organisers were then gearing up for an even better 2009 – until the recession set in and the stakes became a lot higher for anyone thinking about staging an event. After weighing up the risks, organisers decided to take time out. But after using this time to implement some major changes, organiser Simon Adamson has revealed plans for next year which he hopes will establish the event as the north’s premier boutique festival. Firstly, the venue has changed from Newburgh Priory to Broughton Hall in North Yorkshire in order to make it more accessible for the festival’s core target market, which is based in Leeds and Manchester. After feedback from visitors, it has also been decided to extend the festival over two days as both organisers and fans of the event felt that it was over too quickly in one day. Simon said: “Having a year off has allowed us to distil our learnings from the first year and given us the
Simon Adamson time to think about how we can do things better. We have also developed stronger local partnerships which is key. “We needed time to think about how we could appeal to more people. This year was too unknown and the decision to take a year off was to benefit the long term future of the event. “Had we lost a load of money this
year, we wouldn’t have been able to carry on. Now we have a real chance of making this a long term event.” Simon hopes to attract about 3,000 people over the weekend and is pulling out all the stops to make sure the event stands out from the crowd. New luxury camping options have been included for next year and festivalgoers will be able to choose from a wide variety of catering options – including an on site restaurant and cocktails with waiter service. The first artists will be unveiled later this month and although ticket sales are still in the early stages, Simon told The Main Event he is feeling positive. He added: “For us the key element is listening to the people who attended in 2008 and we had plenty of great feedback. We’re paying even more attention to the tone of the festival, to the production, and believe we have got something really special. It will really feel like you’re going to a different place altogether. Up north there is nobody doing what we are doing.”
ORGANISERS have also been working hard to drum up support and are in the process of securing partnerships for next year’s event. They are currently in talks with Yorkshire Forward on how it can help with promoting the festival and the Arts Council to expand the event’s non-music side. Close links are also being formed with local colleges and Leeds Met University to get students on board as volunteers and local bars and restaurants are also being approached about trading on site.
Spinning the changes New additions to next year’s event will include: A speaker’s tent Bespoke cocktails served by professional mixologists and on site waiters More luxury accommodation options – such as yurts, bell tents and caravans. Restaurant Games room
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UK FESTIVAL CONFERENCE AND AWARDS
Organisers reveal the secrets of their success SOME of the UK’s most respected organisers have revealed how to create and sustain a successful festival brand. Organisers including Creamfields’ James Barton and Hugh Phillimore from Cornbury revealed to delegates at the UK Festival Conference how they built up their events and how they continue to flourish despite difficult economic conditions and a crowded marketplace. Creamfields was born out of the nightclub Cream after organisers spotted a gap in the market for a dance music festival. This year it celebrated its 11th birthday and its success has led to the development of similar events all over the world – the latest being in Abu Dhabi.
And James said part of the reason why the brand has grown is because they have deliberately chosen to step away from crowded marketplaces and introduce the festival into countries where there are few rival events. He said: “With the brand, we are fortunate to be seen as a pioneer and one of the original promoters of dance music. “We have been able to build on the interest in the UK festival and have been ambitious enough to think we could export it around the world. “Our main ticket driver is our line up – we produce the best line up we possibly can. Also, we made a decision to go where there was no real market for dance music and festivals. “After a failed attempt to launch in North America we decided we would
rather go to markets with no competition as we don’t want to compete on ticket sales, talent or media coverage.” RockNess organiser Jim King added that the key to building a successful festival brand is to work with like minded people who share the same aims. He added: “We turn down 90 per cent of the shows we are asked to produce as it is important for us to work with like minded people who have a common goal. That passion can then be transferred across to the audience. The industry is so competitive so it is about looking for creative ideas that are going to cut through the marketplace. The greatest opportunity for people to come through is by doing something unique.” Beach Break Live won Best Small Festival at the awards – rounding off an eventful year for its organisers. Just days before the event was due to take place, organisers were forced to find a new venue and ended up relocating from Cornwall to Kent. The festival found a new home at Port Lympne Wild Animal Park and was attended by 10,000 students.
Industry best honoured at ceremony The team behind Bestival and Camp Bestival were celebrating after scooping two UK Festival Awards. Bestival was named Best Medium Sized Festival for the fourth year out of five and Camp Bestival took home the Family Festival Award. Pictured is Rob de Bank. Picture: Sara Bowery
THE best of the UK’s festival industry have been honoured at a glittering ceremony at London’s O2. The UK Festival Awards recognised some of the most successful events of 2009 – from the biggest, most well established festivals to the best newcomers into the market. Awards co-director Steve Jenner said: “We’ve made an extra special effort to make this year’s Festival Awards the best possible night of celebration for the UK’s dedicated festival industry.
“The economic climate has seen all involved having to work even harder than usual and the successes being honoured tonight are a testament to that. “I’m thrilled to see some of the independent festivals rubbing shoulders with the major players as award winners and who could possibly deny Blur’s awe-inspiring Glastonbury show as the performance of the year. Another fantastic festival season.” Prior to the awards ceremony, some
of the industry’s biggest names – including Live Nation’s John Probyn and Bestival founder Rob da Bank – were among the panelists at the UK Festival Conference, where some of the most important issues facing festivals were discussed in front of delegates. Topics covered included campsite crime and how organisers can create and sustain a successful festival brand. For a full round-up of the event see the January issue of The Main Event.
The UK Festival Awards’ roll of honour LIST of award winners: Best Family Festival: Camp Bestival Best Toilets: T in the Park The Greener Festival Award: Croissant Neuf Summer Party Best Metropolitan Festival: Gaymers Camden Crawl Festival Fitty Award: Damon Albarn
(boys), Lily Allen (girls) Best New Festival: Sonisphere The Grass Roots Festival Award: Leefest Virtual Festivals’ Critics Choice Award: La Casa Azul Best Brand Activation Award: The Schuh Welly Exchange
Best Breakthrough Act: Florence and The Machine Best Overseas Festival: Oxegen (Ireland) Anthem of the Summer: Kings of Leon – Sex On Fire Best Headline Performance: Blur at Glastonbury
Best Dance Event: Creamfields Promoter of the Year: Beach Break Live Best Line-Up: Lounge on the Farm Best Small Festival: Beach Break Live Best Medium Festival: Bestival Best Major Festival: Glastonbury Lifetime Achievement Award: Katrina Larkin
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After almost 20 years of service, John Barton is retiring early next year from his position as general secretary of the National Outdoor Events Association. He revealed to The Main Event what improvements he has seen in the industry, his plans for the future and why he thinks now is the time for change.
Why NOEA veteran John thinks it’s time for a change John Barton
JOHN was invited to work with NOEA as a consultant in 1991 after building up vast experience working with a range of trade associations. He took on the role of general secretary and has never looked back – becoming a well known figure in the events industry.
Jan Booth
Delighted Jan ready to bring ideas to the table MANAGING director of Sunbaba, Jan Booth has been elected as the new vice president of the National Outdoor Events Association. Jan has had an active role in the NOEA convention for the last five years, is a director on the board of the Tennis Industry Association and brings a wealth of experience to NOEA. She said: “I am delighted to have been selected for the panel and would like to thank everyone who voted for me. The amount of support that I have received has been tremendous. I am a longstanding supporter
of the council and its work and believe that I can bring ideas to the table that will help stand NOEA in good stead for the future. “As a small company with over a decade’s experience of working with big events, we truly understand every perspective of being a supplier and organiser in the outdoor events industry. “I hope I can help keep the focus on our members, listening to their thoughts, helping their businesses through networking and by promoting impactful motions as an association.”
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When John first got involved with NOEA, the association had about 40 members. This year it reached a milestone of 500. After a successful 30th anniversary convention and tribute celebration evening, John decided it was time for a change and to allow someone else to come in and steer NOEA in a new direction. He told The Main Event that during his time with NOEA, he has seen many changes within the industry and he is proud of the way NOEA has grown and developed to become a driving force. He explained: “The association has evolved in many ways – from recruiting more members to introducing regional conferences and communicating more with the industry via the website and email. “The introduction of the NOEA members’ yearbook in 1995 really put us on the map. “Also we are now much more involved with other associations – such as the Event Industry Forum and the Business Visits and Events Partnership – and have become a strong association, with a voice which is now becoming known to government. “The annual convention along with our regional conferences have been able to encourage networking among members – all these things are good for the association and the industry.” John said he thinks that over the years, the industry has become much more professional and more networking opportunities have led to an increase in people sharing information and knowledge.
He added: “It is quite amazing what I have seen – people getting together and building good practice and professionalism for the common good. “NOEA has been a leader among that movement and a great influence behind the scenes to make things happen. This wouldn’t have been possible without a great council and president.” One of the highlights of John’s time with NOEA was this year’s 30th anniversary convention. NOEA also reached 500 members this year – including about 40 which joined when the association integrated with the National Entertainment Agencies Council. And John said he realised now would be a good time to make some changes. “We had reached a level and I don’t think we could reach any further. The only way was to change direction. We all need to move on and I felt a change was required. “The association is looking for a new secretary and I am due to retire at the end of February. “There may be another role for me in the future. “I have been moved by the many good wishes I received at the Showman’s Show in October where I officially announced my retirement and my legacy is that I wish to leave the association knowing that I have worked with passion and enthusiasm to make the association what it is today.” John said he hopes that after stepping down he will be able to continue working with NOEA in the future.
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OXFORD STREET LIGHTS
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Firm ensures views to thrill WITH thousands of people turning out for the event, it was vital that everyone got a good view of the action. ADI was contracted by creative agency Clear Island to provide a total of six screens to display the co-ordinated switch-on between Oxford Street, Regent Street and St Paul’s. With the busy city centre streets not closing for traffic until late afternoon, the quick set-up time and easy manoeuvrability of the screens was vital – enabling them to be moved into place quickly and up and running within 30 minutes, ready for the 5pm start. Once the switch-ons had taken place, the screens played out footage from each of the sites, before the crowds joined together in a Christmas carol sing-along world record attempt, led by opera star Andrea Bocelli. Events drew to a close about 7pm and the screens were derigged and off-site within an hour so the roads could be re-opened for traffic. Clear Island’s Chris Sainty said: “Having organised the Oxford Street lights for the past 13 years, this year was the biggest event by far as it involved three different sites. Everything went to plan and ADI’s screens were an important part of entertaining as many people as possible in quite restricted areas. With the streets only being shut an hour either side of the event, the fact that the screens could be set-up and derigged quickly was a major selling point.”
An aerial shot of Regent Street
Joint light switch-on proves a capital idea By Christina Eccles LONDON’S first ever coordinated Christmas lights switch on has taken place – illuminating two of the capital’s most famous streets. For the first time, the lights on Oxford Street and Regent Street were switched on together, with the theme and date of the event coinciding with the world premiere of the new Disney film A Christmas Carol. Celebrities from the film including Jim Carrey and Colin Firth joined acts such as The Saturdays, Peter Andre and The Noisettes for the event, which was attended by about 50,000 people. Piggotts was responsible for the supply and installation of all of the lights and MD Nick McLaren revealed to The Main Event how the company overcame the challenge of working in one of the UK’s most popular shopping areas. He said: “From a logistical perspective we had to make sure the lights in both streets were
Barrier company rises to a triple challenge CO-ORDINATING three busy central London locations provided the team at Mojo Barriers with some interesting challenges. UK manager Kevin Thorborn said: “Our logistics had to be very precise to achieve the tight load-in and loadout schedules with limited vehicle access; our aluminium barrier system made that more achievable. “The modular system, with curves and gate sections, meant we had the flexibility to build around obstacles such as lamp–posts and bollards
once the stages were in position, with the inevitable slight changes to the original plans. “We began early afternoon and all of our equipment was removed immediately following the shows to clear the roads and get traffic moving. “I co-ordinated three crews to install around 120m of aluminium stage barriers across the three stages and was delighted with the way they all responded to the need for speed and efficiency.”
up on time, which meant that the Oxford Street installation had to be brought forward, which added a bit of pressure. “The Oxford Street lights took two weeks to install and Regent Street one week but we couldn’t work in both streets at the same time because of traffic closures. “When we operated on Oxford Street, we closed the road in the sections that we were working on and had to divert buses so there was a lot of planning with the event’s partners. “This was the first time we had done a joint switch on and it worked really well.” Nick also added why he thinks the event is such a success and why the lights have become such an iconic part of London’s Christmas shopping experience. He added: “Oxford Street is world renowned for its Christmas lights, the tradition and heritage of the event and the amount of visitors who get to see the lights in the West End. We are delighted with the event.”
Actor Colin Firth switched on the Regent Street Christmas lights, which coincided with the world premiere of his latest film – Disney’s A Christmas Carol
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AFTER DARK
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Over 18,000 people flocked to Sheffield’s Don Valley Stadium for this year’s Bonfire spectacular, After Dark. Christina Eccles found out how organisers – Sheffield Events Company – keep the crowds coming back.
Bright times for After Dark as crowds keep coming back ORGANISER Scott Barton said that despite the recession, the company has enjoyed its best two years ever. After Dark proved a great success and there was also growth in other events such as Fright Night and the Sheffield Comedy Festival – which grew by 500 per cent to become the largest festival of its kind in the country. One of the biggest audiences to date enjoyed After Dark – experiencing a huge firework display plus performances from acts including Black Lace and X Factor finalists Miss Frank. A family ticket – two adults and two children – costs £24 and Scott said this represents a great value night out as it combines fireworks with good quality entertainment and also brings audiences together for a shared experience. He added: “It is about the collective experience. Lots of people really enjoy the idea of thousands of people coming together.” The company has also changed the way it markets the event and
as a result has managed to tap into Sheffield’s vibrant student population. Scott added that After Dark has always got a lot of business through word of mouth but the rise of social networking sites such as Twitter and Facebook has allowed them to access new crowds. He added: “We have always benefited from word of mouth promotion but now with social marketing it is even more in our favour. When something is good, the message gets around. “A few years ago we didn’t sell any tickets at Sheffield Hallam University but now we sell as many there as at the University of Sheffield.” Changes were also made to the way After Dark was set up – including trying out a new type of stage. “Last year we had been working on some tough ground conditions so we decided to change from a constructed stage to a drive on stage.
“The old stage took a day and a half to build and also required a lot more vehicle movements. With the drive on we just had one pass on to site.” Last year, Scott also had similar issues with the bonfire as bringing all the wood onto site churned the ground up even more. To combat this, they decided to use pallets this year – which were lighter and easier to move around. Scott also revealed ambitious plans for next year, which include rebranding and a name change to reflect the increasing number of events the company is working on outside Sheffield. “A big part of what we do is in Sheffield but we are looking to change the name of the company so it has not got the geographical limitations. “As a business, we have just had our best two years ever, with the backdrop of a recession, and our strategy for next year is to continue building and developing existing events and also taking on more commissioned events.”
Contractors’ list Staging – Daytona Fireworks – Alchemy Fencing and barriers – Elliott Fence Hire Sound and lighting – Limelight Marquees – Florida Marquees Stewarding – G4S On stage entertainment – Real Radio
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LONDON FREEZE After a successful debut last year, Freesports on 4 Freeze returned for a second year. And in a challenging climate, organisers are celebrating after attracting record crowds. Christina Eccles found out more.
Weather was snow joke for Freeze event LAST year’s festival came together in just three months, but this year organisers Sports Vision had the advantage of a full 12 months to plan. This meant they had chance to make a few changes including the new bars – run by creativevents – which tied into the theme of an authentic winter resort. The three-day festival took place against the iconic backdrop of London’s Battersea Power Station and included some of the world’s best competing in snowboarding competitions plus two stages featuring performances from acts including
Orbital, Calvin Harris and Friendly Fires. But even the luxury of extra planning time didn’t stop challenges from affecting the event – and organisers were forced to make last-minute contingency plans to ensure everything ran smoothly. Sports Vision’s James Rodd said: “We had a slight issue with severe weather conditions on the Sunday. Heavy rain and winds made the snow collapse on top of the ramp and so we had to delay for a couple of hours. Continued on Page 13
Proud to support the London Freeze Advertiser’s announcement FOR the second year running, Futurist is proud to be supporting the London Freeze. As an established production and hire company, we provide the highest quality event organisation skills, as well as providing technical support in terms of staging, lighting, sound reinforcement and audio visual equipment. We have a passionate and experienced technical team, who have worked in the events industry at every level and have a fundamental understanding of our business.
This knowledge enables us to exceed our clients’ objectives, from initial planning through to event concepts and execution. The team are complemented by a carefully selected group of freelance personnel who have extensive experience and qualifications in their chosen field. It is through the combination of our state-of-the-art equipment, in depth technical understanding, project managers, crew and logistic management that we can offer you the perfect solution for your event requirements – whatever they may be.
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LONDON FREEZE Continued from Page 12 “We thought we could order more snow but when the next nitrogen container came it was faulty so we had to do a half dry slope and half snow.” Visitor numbers also increased this year with 6,000 people attending on Friday, 11,500 on Saturday and 7,000 on Sunday. James added this could partly be down to new ways they have found to engage with festivalgoers, particularly by increasing the festival’s online presence. He added: “Facebook was the second biggest lead to our website after Channel Four and our Facebook page had over 5,000 friends. LG ran that for us along with Twitter and a microsite. “This kept people interacting with the event and interested.” After the success of the last two events, plans are already underway to keep it growing in 2010. “Last year we ran the event in three months. This year we had a full year to do it so we could give it a whole theme and turn the site into a true winter resort. “We have already started thinking about next year and are getting the websites up and running. “We want to make the event bigger and better.”
Contractors’ list Creativebars – bars Ryans Cleaning – litter clearance Futurist Light and Sound ltd – light and sound Entourage – security
Wernick Cabins – cabins Cash on the Move – cash machines A1 loo Hire – toilets Element Domes – dome structure
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MERIDIAN PARK
An aerial shot of the site and two of the event
Plane challenge for new show By Christina Eccles A NEW show in Cleethorpes provided interesting challenges for organisers who had the task of liaising with both the local airport and coastguard to ensure they weren’t affected by the event. Almost 3,000 people attended the Meridian Fire and Light Festival, which took place in the town’s Meridian Park. But as the event included a laser show and fireworks, its close proximity to Humberside Airport and to the coast meant planning had to be carefully considered. As part of this, the Cleethorpes
beach safety team was brought in to close off a section of the beach as it was in the fallout zone for the fireworks. Also as with any event in the area which involves fireworks, the team had to communicate closely with the coastguard to ensure they were aware of what would be happening. Organisers also had the added pressure of dealing with bad weather conditions on the day, but fortunately this didn’t dampen their spirits or those of visitors to the event. It had enjoyed good pre sales figures with about 2000 people buying their tickets in advance of the event but although an additional 750 tickets
were sold on the gate – event manager Stuart Kennerley estimates this number could have been higher if the weather had been better. He said: “The event was a totally new concept for the area and for the first event of this type in Cleethorpes we were very pleased with the turnout. We can now move forward for next year with a database of contacts.” The site – which is managed by Ambassador Theatre Group and owned by North East Lincolnshire Council – has recently benefited from a redevelopment worth £1.8m and the festival forms part of a programme of new events being brought to the area.
Contractors’ list
Lighting effects, sound and pyro – LCI Productions Ltd (Laser Creations International) Fire performers and walkabout entertainers – Juggling Inferno Local magicians and facepainters Staging and site management – HPSS Bars and concessions – Outbar Leisure Security and stewarding – Showsec Crew – Werccrew Fencing and barriers – Solid Entertainments
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LOCAL AUTHORITY SPOTLIGHT
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A team of six at North Tyneside Council plans an events programme that reaches out to both local people and the region’s many visitors. Christina Eccles learned more about 2009’s biggest successes and why safety is always top of the agenda.
Tyneside team proud of its safety record AS one of the UK’s most picturesque coastal regions, North Tyneside attracts large numbers of visitors every year. And the council’s events team knows that one of the best ways to keep the crowds coming back is by offering a full and varied events programme, which appeals to both locals and tourists. Flagship events include the Mouth of the Tyne Festival – organised in conjunction with neighbouring South Tyneside Council – and the Xperience Festival, which attracts thousands of extreme sports lovers to Longsands Beach. Tourism and events development manager Pete Warne said: “Events are not just about giving people a cultural opportunity. We understand how our events programme relates to the economy and the profile it can give our area. “As part of our tourism strategy, we have a strand called world class events and we recognise the economic impact which events can have. “In this area, we have the day trip market and those visiting friends and family. We hope that people will be confident to invite people and stay and experience high quality events in the district.” Even the more traditional council run events such as the Christmas
light switch on have a twist in North Tyneside. Many councils opt for celebrity guests to take part in their switch on but this council prefer something with a more personal feel. Local school children were invited to design a Christmas light and the winning entry was professionally made – with the winner being invited to the switch on. But despite their successes, Pete revealed the council still faces the same challenges as others. Pete added: “The challenge for us is to do more for less without ever compromising on safety. In the future we may come under pressure to charge for some of our events but because of the demand for them, we could levy a small charge. At the moment we have a very good balance.” The council is also very proud of its health and safety record and as part of its commitment to public safety, has taken the lead on North Tyneside’s safety advisory group. Senior events officer Tom Wilson added: “It is important to work with your partners and the council has taken the lead on a safety advisory group, bringing people together to talk about important issues. We have taken it upon ourselves to make sure our events are safe wherever the public attend.” One of the council’s biggest successes is the Mouth of the Tyne Festival – two days of world class street entertainment and performances happening simultaneously in North and South Tyneside. The event combines a weekend of free events with a ticketed concert taking place at a local English Heritage property Tynemouth Priory. This year, the concert – which allows the council to develop a site not traditionally used for events – featured a headline performance from The Script. Previous performers have included Beverley Knight.
The success of North Tyneside’s events during 2009 has been helped by new marketing tools designed to maximise their exposure to the public. To market the Xperience Festival, a Facebook page was set up to give the event a high profile online presence. Feedback forms were also given out, which required visitors to fill in their contact details – meaning that the council now has a database of contacts it can approach for future events.
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NOEA
NOEA seeking dynamic replacement for exciting role DUE to the impending retirement of the current general secretary, NOEA is seeking a dynamic replacement to fulfil this exciting, demanding and unique role. The contract is essentially full-time, although quieter in the summer months. The successful applicant will be engaged for a six-month probationary period leading to a two-year, fixed fee and renewable contract plus approved expenses and will report to NOEA president and General Council. NOEA is over 30 years old, boasts around 500 members and is well respected in the world of outdoor events. Success will require a flexible,
diplomatic and enthusiastic approach by a person who is tenacious, self motivated and well presented. Overall fees will be negotiable but circa £25k per annum. In brief the responsibilities are: Day-to-day management of the affairs of the National Outdoor Events Association Confirming, communicating and implementing the decisions of NOEA General Council Co-ordinating/organising a convention and a minimum of four regional workshops annually Attend/facilitate a minimum of four exhibition stands annually
Attend trade conferences as required on behalf of the Association Pro-active website administration (www.noea.org.uk) Membership drives, promotions, record keeping and maintaining financial records Liaison with other trade bodies Provide full administrative services Provide fully serviced office, including telephone, email and telephone answering and enquiry service during normal office hours (09.0017.00) on weekdays In order to maintain the client/contractor relationship, it would be an advantage for the successful candidate to be of limited company status.
For further information and full job specification or to apply please send your cv and details of your current work/business to Richard.limb@capita.co.uk and/ or ring 07785250364 if you wish to discuss further. Closing date is Wednesday January 6 2010.
Auntie Noea ... a helping hand, a listening ear ... HELLO, my dears, and welcome to my new little bit in this lovely glossy that you have posted to you throughout the year. And what a very interesting year it’s been for me and my eventing family with plenty of problems along the way which has inspired me to be there for you also. Long gone are my days of cobbling together stage blocks, tearing around on noisy Massey Ferguson forklifts or strip-searching festival goers for Mary Jane. However, I keep a good hand in – resisting the call of a rocker and Radio 4, to give the newbies what help I can – and if I can't my big family will always step in. So please, do drop me a line with your event woes, questions or just say ‘hello’. Send these to secretary@noea.org.uk and I will then be pigeon-posted all your lovely letters. Dear Auntie Noea I have been running a craft and food festival for a number of years. We always have a beer tent and give a TEN for this. This year the Council told me that I have to have a premises licence because the park where we hold the event has a capacity of 10,000 people. Can the council do this or is it a load of rubbish? Yours Harry from the South
My dear Harry According to my darling cousin Phil the answer is not that straightforward. He agrees you are entitled to give a TEN for your beer tent on the basis that you will never have more than 500 people in there at any one time and your event only lasts two days. However, if the Council owns the land and, if they have had problems with other events where alcohol has been sold, they will want to make sure that all the responsible authorities have an opportunity to insist on conditions being attached to a licence – but they can't do this with TENs. The Council as the licensing authority cannot insist on this but as land owners, they have every right to lay down conditions before allowing anyone to use their land. I hope this helps and good luck with the real ale. Auntie Noea Dear Auntie Noea What would you recommend for tightening fence clips – for the past few years I've been using a standard scaffolding spanner but it doesn't half get boring when doing all of a perimeter fence and why is it my spanner always goes walking into others’ golf buggies, fork lift trucks or tool kits? Help me please … Pete from Woking
Poor Pete I know where you're coming from on this. I have even wrapped floral sticky-back plastic round mine and they still go their own merry way. In the past year or so, I have seen many ingenious solutions on site including the faithful swinger handle type, poker handles, good old podgers and rather nifty ratchet types. Some even come with their own holsters which could solve the ‘walking’ issue and do look out for the more fashion-conscious production managers (oh yes, they have been known to be suitably equipped) who have dyed their leather holsters so as not to clash with their boots and belts. Happy Heras (or any other fence make) clipping. Auntie Noea Dear Auntie Noea, I have a question regarding attendance numbers. There is a general tendency to over exaggerate the attendance numbers in meetings and publicity material. However, how do we exactly know the actual figure of an event especially when it's a new contract. Is there a general 'rule of thumb' for estimating the actual numbers of people? For example, if an event promoter says that they receive 14,000 people to
their event, do you knock off 10,000 and anticipate for 4,000? Yours, 'Mathematically Challenged' from London Well, MC from London... This is a very interesting question and one I can happily ramble on about for pages. But, in short – it certainly has been known that some promoters over-egg attendance figures. Big numbers attract sponsorship, encourage suppliers to their event such as caterers and sellers or is great to boast theirs is the largest so-andso event in the town/region/country or world. Funnily enough, the very same event may insist to the authorities their attendance figures are half of what they have stated in their own publicity. After all, high attendances will lead to all sorts of increasing costs in licensing, health and safety provision and many more delightful portable toilets. More implications welcome on a postcard email please. But, to help you in this case with a suggested figure – and using my trusted abacus, I would go for 6,856 – maybe? Good luck and happy counting. Auntie Noea
Calendar of events 2010 February 2-3
Event Production Show, London – NOEA Stand
February 3 Show)
Spotlight on Local Authorities (Event Production
February 24 - 26
NOEA Convention/Tribute Celebration Evening – Derby Conference Centre
March 11
The Main Event Exhibition, Glasgow - NOEA Stand
April
Exeter Conference (tbc)
April
North West Wales Conference (tbc)
Other Conferences to include Teesside, Bath, Northern Ireland, Wales, Scotland, Channel Islands and Cornwall, (tbc) = all to be confirmed
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TRAINING AND RECRUITMENT
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Candidates recognised for achievements ALMOST 40 successful candidates in the MUTA Development Programme have been recognised for their achievements. The candidates had successfully completed NVQs in team leading and temporary structures, which are designed to recognise experience and competence within the marquee industry. Awards are gained by a candidate evidencing the necessary skills, knowledge, understanding and attitude to carry out the job successfully and safely and demonstrating their application on site. Programmes are delivered using a combination of two and three-day workshops, one to one telephone support, on-site observation and assessment, distance learning and in-house support from a mentor within the candidate’s own organisation. Manchester City Football Club has strengthened its team with two new members of staff working in hospitality and events. Mark Penn and Clare Woolstencroft have joined the venue as business development executives, with Mark working alongside the hospitality team and Clare supporting the conference and events team. They will be responsible for identifying new business and sales opportunities in their respective areas and a key part of their role will be networking with businesses in the city to highlight matchday and non matchday facilities at the Stadium.
Conference for students A FREE conference is taking place in Derbyshire designed to give students an insight into the world of event management. The National Student Events Conference (NSEC) will include a keynote speech by Simon Graveling – ceremonies project director for the Athens 2011 Special Olympics. The event is on February 5 at The Dome in Buxton.
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Audio Visual SRD Group Limited The Studio Shipbourne Road Tonbridge TN10 3DJ T: 01732 373920 info@srdgroup.co.uk www.srdgroup.co.uk
Bars Creativevents Earls Court Exhibition Centre London SW5 9TA T: 0207 370 8685 general@cevents.co.uk www.creativevents.co.uk Peppermint Bars 7 College Fields Business Centre 19 Prince George’s Road London, SW19 2PT T: 0845 226 7845 info-me@peppermintbars.co.uk www.peppermintbars.co.uk
CCTV In Focus Communications & Vision Ltd Unit P Part L Hadrian's Enterprise Park, Haltwhistle Northumberland NE49 0EX T: 01434 322162 info@ifcv.co.uk www.ifcv.co.uk
Communications Midland Radio Links Unit 4, 181-187 Moseley Street Birmingham B12 0RT T: 0121 7667661 paul@midlandradiolinks.com www.midlandradiolinks.com Murphy Comhire Ltd Communications House Sheffield S9 1LD T: 0114 243 4567 mandy@murphy-com-hire.com www.murphy-com-hire.com Smye-Rumsby Limited 123-125 Snargate Street Dover Kent CT17 9AP T: 01304 248900 info@smye-rumsby.com www.smye-rumsby.com
Crowd Management A.P. Security (North) Ltd. 33 Metro Centre Dwight Road Watford Herts WD189SB T: 0870 412 2232 johnphillips@apsecurity.co.uk www.apsecurity.co.uk Event Security Solutions Limited B1-B6 The Alison Business Centre 40 Alison Crescent Sheffield S2 1AS T: 0114 283 5948 info@eventsecuritysolutions.co.uk www.eventsecuritysolutions.co.uk
365 - SUPPLIER DIRECTORY G4S Events Sutton Park House 15 Carshalton Road Sutton Surrey SM1 4LD T: 0800 085 9899 sales@uk.g4s.com www.g4s.com/uk-events Specialized Security 4 Fairways Business Park Deer Park Livingston EH54 8AF tel: 01506 442255 tom@specializedsecurity.co.uk www.specializedsecurity.co.uk
Towergate Coverex 2 County Gate Staceys Street Maidstone Kent ME14 1ST Tel 0844 8921619 Fax 0844 8921624 Email eventorganisers@towergate.co.uk Web www.towergatecoverex.co.uk
Staging
Robertson Taylor 33 Harbour Exchange Square London E14 9GG T: 020 7510 1234 enquiries@rtib.co.uk www.Robertonson-taylor.com
CPS Seating & Staging Co Brunel House Brunel Close Harworth Doncaster DN11 8QA T: 01302 741888 jason.hughes@seatingandstaging.co.uk
Marquees Emergency Marquees 43 London Road Heating & Cooling Piggotts Stanford Rivers Cool Services Building 26 Bay 4 The Pensnett Estate Kingswinford DY6 7TB T: 0800 9705656 kevin@event-heating.co.uk www.coolservices.co.uk Carrier Rental Systems Wigan Road Leyland Preston PR25 5XW T: 0800 026 4717 Info@CarrierRentalSystems.co.uk
Event Branding Piggotts Branding 43 London Road Stanford Rivers Ongar Essex CM5 9PJ T: 01277 363262 kelly.seymour@piggotts.co.uk www.piggotts.co.uk
Event Production Sledge The Mill House Millers Way London W6 7NH T: 020 8743 3232 ian.irving@sledge.co.uk www.sledge.co.uk
Health & Safety Event Safety 12 Vale Avenue Bury BL9 9LW M: 07812 159 339 T: 0161 763 7020 kevin@event-safety.org www.event-safety.org
Insurance Services Event Insurance Services Limited Event House 20A Headlands Business Park Ringwood BH24 3PB T: 01425 470360 info@events-insurance.co.uk www.events-insurance.co.uk
Ongar Essex CM5 9PJ T: 01277 363262 richard.treml@piggotts.co.uk www.piggotts.co.uk
Marquee Stakes and Accessories Ansell Hand Tools 72 Catley Road Darnall Sheffield S9 5JF T: 0114 244 8098 ansellhandtools@aol.com www.ansellhandtools.co.uk
Medical Management SP Services (UK) Ltd Unit D4, Hortonpark Estate Hortonwood 7 Telford Shropshire TF1 7GX T: 01952 288 999 F: 01952 606 112 sales@spservices.co.uk www.spservices.co.uk Venture Event Medical Management Copperfield House 47 Leeds Road Gawthorpe Ossett West Yorkshire WF5 9QW T: 07988 388461 enquiries@ventureemm.co.uk www.ventureemm.co.uk
Revolving Stages Movetech UK A division of British Turntable Co Ltd Emblem Street Bolton BL3 5BW T: 01204 537682 rental@movetechuk.com www.movetechuk.com/rental
Screen Hire XL Video 2 Eastman Way Hemel Hempstead Herts HP27DU T: 01442 849400 info@xlvideo.tv www.xlvideo.com
Centre Stage Events Unit 108a Leyland Trading Estate Irthlingborough Road Wellingborough T: 01234 783234 info@centrestageevents.com www.centrestageevents.com
Steeldeck Rentals Ltd Unit 58 T.Marchant Estate 42-72 Verney Road London SE16 3DH T: 020 7833 2031 richard@steeldeck.co.uk www.steeldeck.co.uk The Outdoor Staging Company Ltd 1 Langley Drive Castle Bromwich B35 7AD T: +44(0)7866 470 293 info@outdoorstage.co.uk www.outdoorstage.co.uk
Temporary Fencing Beaver 84 Beaver House Crompton Close Basildon SS14 3AY T: 01708 861821 info@beaver84.co.uk www.beaver84.co.uk
Ticketing Performance Ticket Printers Ltd The Smithy Brownlow Heath Congleton CW12 4TJ T: 01260 276164 austin@ticketprinters.co.uk www. ticketprinters.co.uk Tungate Group Brookhouse Way Cheadle Staffordshire ST10 1SR T: 01538 755755 F: 01538 756062 info@tungategroup.co.uk www.tungategroup.co.uk
Venues Fabric London Level 2 Greenhill House Cowcross Street London EC1M 6B T: 020 7549 4844 celine@fabriclondon.com www.fabricevents.com
Waste Management Morris Holdings (UK) Limited 17B Mile Oak Industrial Estate, Maesbury Road Oswestry Shropshire SY10 8GA T: 01691 680373 info@morrisholdings.co.uk www.morrisholdings.co.uk
To advertise here call 01226 734 456
CLASSIFIED
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POWER SUPPLY
FAIRGROUNDS
TOILET HIRE WASTE MANAGEMENT
CATERING
MEDICAL
VEHICLE HIRE
The Event Medicine Company Unit D, Central Estate, Albert Road, Aldershot, Hampshire GU11 1SZ Tel: 01252 313005 Email: info@eventmedicinecompany.co.uk www.eventmedicinecompany.co.uk
BARS
EVENT HIRE
BALLOONS
PORTABLE ROADWAY
FIREWORKS
RADIO HIRE
RECYCLING
HEATING & COOLING
EVENT BRANDING
LARGE SCREEN HIRE
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