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Companies praise new BFA training programme By Louise Cordell A NEW Training Support Programme introduced by the British Footwear Association is being praised by the companies taking part. The scheme has already approved 18 applications for financial assistance and over 75 employees are already benefiting either from going on external training courses or receiving in-house training and development. Richard Kottler, BFA CEO, said: “We have been absolutely dazzled by the response from the trade and this shows that the demand
for sophisticated training is there, and also that the BFA can do what it is supposed to be doing, which is helping the industry. “We are asking people to keep the applications coming.” So far applications that have been approved include external courses from one day Satra shoemaking courses to an MSc in procurement, and in-house training focussed on multi-skilling footwear factory operatives. The BFA has also announced that it is planning a London based seminar on direct marketing in the footwear industry, to be held in
May. Richard added: “This new seminar is being organised partly in response to the comments and requests we have received as part of the Training Support Programme. “On top of this, we are very aware that there are a growing number of our companies who are looking at e-tailing as a primary or additional sales source, and a growing number of smaller companies who are focussing purely on e-tailing, and we want to do what we can to support them all.”
E-commerce boost for Gwendolyn GWENDOLYN Carrie is a footwear designer and retailer who successfully applied for a grant from the Footwear Training Initiative. She used the money to book a place for herself and her store manager on a two day, ecommerce conference. Gwendolyn said: “We have been developing an e-commerce section of our website for some time and it is due to go live soon, but as a small company we can’t afford to employ someone just for internet sales. “Our store manager has been in charge of the site and although she is very computer savvy, the specialist skills needed to drive traffic to an online store and keep it running successfully are completely different. “People say that the web allows the ‘little guy’ to compete, but this is only the case if the ‘little guys’ have the computer skills needed – and gaining these skills can be
expensive. “The course was fantastic for this and we came away with a lot of practical advice that we are now in the process of implementing – it has made all the difference to us as a small business.” Gwendolyn is also hoping to take advantage of the scheme again in the future as she is planning on taking on a production assistant, who would need additional technical training. She added: “This is an area of expertise that a lot of people in the industry are lacking, but that is also very important. “Grants like this are great for smaller companies like ours because they allow you to address your own, specific needs and knowing that the support is there is a great help. “It energises you to do things that you have always wanted to and also gives you the chance to invest in your employees, making them feel valued and appreciated.”
Chain releases iPhone app BARRATTS has released an iPhone application to coincide with the opening of its new concept store on Oxford Street. The app will aim to deliver a virtual shopping experience, showing users the entire season’s collection, which will be searchable by occasion or by brand. It will also feature a Barratts Changing Room, where clothes can be uploaded to mix and match against the latest shoe styles and a ‘birthstone’ finder with related colours and styles. The New Arrivals section will be regularly updated with the latest styles and Trends will show five of the latest fashion items with ideas on how to wear them. Customers will be able to e-mail, MMS and Facebook their outfit choices to friends and upload them completed look to the Barratts website to enter a ‘My Barratts Style’ online competition.
Gwendolyn Carrie
Reebok ready to redefine its image A NEW campaign has been launched to help Reebok redefine its image, moving from a producer of sports shoes to a lifestyle brand.
balls, which increase muscle activity in order to maintain balance.
The scheme has been introduced following in changes in fitness trends, which have resulted in fewer people working out in gyms and more choosing to exercise at home or outdoors.
The trainers’ soles feature airfilled pockets, which respond to changing pressure by creating an imbalance, forcing the calves and hamstrings to work 11 per cent harder and resulting in a 28 per cent increase in gluteus muscle activity.
The campaign is based around Reebok’s EasyTone trainers, which claim to provide a workout without the gym, using the principals of balance
The campaign will include posters placed around the UK and a TV campaign which will run for several weeks in prime time slots.
Exciting times? A new government, and the first coalition in 70 years, means exciting but uncertain times for everyone. Retailers are now wondering what the development will mean for them, and how supported they will be as the politicians attempt to move the country forward. To answer your concerns, this issue we hear from Phil McCabe of the Forum of Private Business, on how small business owners will fare in the drive to bring down the UK’s record budget deficit. On a lighter, but no less controversial note, Out On A Limb has been looking into the possibility of the launch of a brand new, London-based footwear show. Recent research from the British Footwear Association has suggested that such a move would be popular but here at OOAL we wanted to find out for ourselves. Turn to page 12 to discover what the shows, the brands and the retailers think about the prospect and then let us know your opinion. In our next issue we will be looking into the problem of copycat footwear, and the problems that designers face in trying to protect their creations. If you have any questions on this topic for our industry expert, Dids Macdonald of ACID, e-mail them to lcordell@whpl.net and look out for the answers next time.
www.twitter.com/ooalmagazine ISSUE 59 JUNE/JULY 2010
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Contents COVER STORY NEWS
Issue 59 June/July 10 Introducing the Brazilian spirit Boost for high heel lovers
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ISSUE OF THE ISSUE
Does the UK need a new show?
NEWS
Kickers keeps it real
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NEWS
Shoes hit the road
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ACCESSORIES
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Sales Tony Barry - Sales & Marketing Director Beverley Green - Sales Manager (bg@whpl.net) Advertising Contacts Tel: 01226 734333 | Fax: 01226 734477
Editorial
Eastern inspiration
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Andrew Harrod - Group Editor Judith Halkerston - Group Deputy Editor Louise Cordell - Editor Christina Eccles - Reporter Emma Spencer - Reporter Editorial Contacts Tel: 01226 734694 | Fax: 01226 734705 Email: lcordell@whpl.net
Design & Production
NEW PRODUCTS
Quiet confidence and sexy comfort
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Stewart Holt - Studio Manager (sth@whpl.net)
Kyle Wilkinson - Design & Production (kw@whpl.net)
PERFORMANCE
New concept collection
The new Ipanema Gisele Bündchen ‘Hot Sands’ collection represents the Brazilian spirit and their joyful way of living. Brazilians are an optimistic people that love to re-invent themselves. As with previous collections Gisele Bündchenis supporting the charity ISA and its program to fight climate change. This programme is Brazil’s most transforming social environmental program operating in three geographically strategic water basins : Xingu, Rio Negro and Vale do Ribeira. Glass Footwear Ltd will be unveiling all of Ipanema’s secrets at the following trade fairs:Pure London 1-3 August Stand KFo120 Moda Footwear Birmingham 8-10 August Stand T19 For more information contact : David Millidge info@glassfootwear.co.uk Tel : 01277 623483
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Circulation 01226 734695 (24 hour hotline) Email: circulation@wharncliffepublishing.co.uk
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News Nine West has announced a new collaboration with singer Joss Stone, pictured left, on a vintage-styled footwear collection. The Nine West Vintage America Collection, spearheaded by the brand’s creative director Fred Allard, will take inspiration from Joss Stone’s collection of personal tattoos – both in the range’s design features and in the logo and packaging. She said: “My style is constantly evolving and is shaped by my love of art and endless imagination. “It is extremely fulfilling to bring these thoughts and ideas to life and incorporate them into a capsule collection of stylish footwear.” A portion of the proceeds from the collection will be donated to footwear charity Soles4Souls.
Recruitment website is industry first A NEW recruitment website has been launched to help footwear and fashion companies keep costs low in the current economic climate. A first in the industry, the site theragtrader.com, will allow companies who need shoes, accessories or clothing designed to find freelance designers at competitive prices. So far retailers including ASOS, Debenhams and Monsoon have all registered to post design projects and find freelancers with the skills they need. The aim of the site is to help the industry during difficult economic time by providing greater flexibility and a quicker project turnaround. For designers, it provides an opportunity for them to pitch for and secure work, winning commissions that they can carry out from home. The site was set up by designers Esra and Steven Young, who have previously worked for fashion houses including Burberry, Monsoon and Pringle. The aim was to provide a way to create direct contact between fashion businesses and freelancers and eliminate high costs. Steven said: “Every penny counts in the fashion industry, but this is especially so at the moment. “We wanted theragtrader.com to help both companies and freelancers and it’s proving to be a success. We’re delighted so many of the country’s most reputable fashion retailers have signed up.”
Alec swaps life in the classroom for shop By Louise Cordell A FORMER teacher has made the move into footwear retailing after noticing a gap in the market for reasonably priced children’s shoes. Alec Prentice has opened Peekaboo Shoes in Tadcaster, offering a range of footwear up to adult size three, all fitted by Society of Shoefitters trained staff. He said: “My wife and I have been interested in starting up our own business for some time and, as parents ourselves, we know the challenges of trailing around trying to find the right shoes for your kids. “We felt that in our area there was a market for a shop providing a good selection of well fitting and sensibly priced children shoes.” The store stocks brands including Hush Puppies, Podlers, Sketchers, Superfit, Moccis and Riscosta, Bobux for pre-walkers and also a small selection of fairtrade, organic children’s clothes. Currently the sizes stocked cater for children up to about age ten, but Alec is considering branching out and increasing this range, depending on demand. He added: “We were apprehensive about opening up a new business in this difficult financial climate, but the response has been very positive and we have had a lot of customers.
Alec and the Mayoress at the store’s opening
“I think this is because we have gone for a fairly wide price point and try to keep our prices reasonable compared to our competitors in order to differentiate ourselves. “However, we have also found that it is well worth having tried and trusted names like Hush Puppies, even if they are more expensive, as parents are likely to prefer names that they know they can trust.” Alec has also found that the selection of clothes he stocks has been great for secondary spend and is selling nearly as many outfits as shoes. He puts this down to the fact that they are all fair trade and organic,
which makes them unique and catches peoples attention. To increase sales further, he has also started advertising in the local press, but hopes to be able to rely on word of mouth recommendations before long. Alec added: “We have started small, but I think that is the best way, and the complete refit we have done means we now have a strong brand identity. It would be great to open up another store at some point in the future, but because this is a very competitive area we would have to think carefully about the location to have the best chance of success.”
Consumers prepare their feet for summer INTERNET sales of sandals and flip flops have risen this month as consumers start to get ready for summer. Online shop FitnessFootwear. com has reported that outdoor sandals have started to outsell regular trainers for the first time ever, as the public predict high temperatures ahead. Charles Clowes, chief buyer, said:
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“We always expect a rush of orders when new lines are released as outdoor enthusiasts are keen to get the latest models and styles. “However, there have been a record number of pre-orders this year following the news of the release of a number of high performance designs from some big name manufacturers.
“Following the credit crunch it would appear that consumers are making up for lost time.” Popular new styles are available from brands including Merrell, The North Face and Birkenstock, and while previously high performance shoes were bought only by sporty consumers, they are now geared towards the everyday consumer.
Charles added: “Extreme sports have served as an excellent test bed for new technologies, which are then applied to lightweight, flexible urban summer wear to give the same level of comfort as boots and trainers. The range of styles has been expanded to offer something that will go with any outfit, whilst ensuring maximum comfort.”
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Bid to attract new independents By Louise Cordell INDEPENDENT retailers in Birmingham are benefitting from a scheme to attract new brands to the city centre. The Retail Development Programme, launched by Birmingham City Council, aims to support existing retailers, as well as attract new independents, with financial assistance and advice. The city has often been accused of a retail offering that is too mainstream and it is hoped that this project will help shake off its ‘clone town’ image, with independent retailers attracting a new type of shopper. Store owners can apply for grants of up to £10,000 which can be used for things like new fixtures and fittings, marketing or website development, or in the case of new businesses, for rent or rates. Nigel Godfrey, retail business manager at Birmingham City Council, said: “We wanted to support existing independent businesses as well as attracting new ones to the area.
Working Neighbourhoods Fund and started up the scheme.
“After speaking to independents we found that they wanted more support, especially financial support.
“It is a 50 per cent grant scheme, so we are able to match contributions from successful businesses – so we are looking for people who want to invest in their company or their start ups.”
“So we took this to heart and got money from the government’s
The project has received an enthusiastic response and has
received 271 enquiries in the first five months, with 65 of these coming from people wanting to start up new businesses.
are getting has been fantastic and as far as we know there are no other local authorities doing anything similar.
So far 33 applications have been approved by the grant panel, including 11 new, independent retailers, and over £310,980 has been committed.
“However, it is clearly a popular initiative, as when I speak to businesses in other towns they always tell me they wish there was something similar happening in their area.”
Nigel added: “The feedback we
Programme helps Anita take big step forward ANITA Gunputh is one retailer who has benefitted from the Retail Development Programme. She has received £10,000 towards the costs of setting up Silk Step, a footwear boutique in the city centre pavilion. She said: “I heard about the scheme through a business advisor at the bank where I worked before leaving to set up my shop. “We worked with the programme’s advisors to put a business plan together and they have been very supportive in helping us think about our long
term strategy. “The difference with a scheme like this is knowing that the funding is available – there are so many costs to factor in – for example they help with putting money aside for a good computer and till system and also help with marketing to make sure that the project will work long term and is sustainable. “It is very much a two-way discussion and they have been very good, and very helpful.” Anita believes that rolling the scheme out to other areas of the
country could be a big help in keeping independent retailers open and trading successfully. She added: “I think if the scheme was rolled out to other areas then it could be a big help to independent retailers. “At the moment there are so many costs and risks that businesses are thinking twice before setting up or expanding. “There haven’t been many independent shops in Birmingham town centre before this, most of them have been chains.
“But I think it improves centres to have a better mix of independents and chains – it is nice for visitors to be able to see something different rather than just the same run of the mill stuff. “It attracts more people and that is better for everyone.” What do you think? Do independent retailers need more support to maintain a town centre presence and would you like to see a similar scheme set up in your area? Let us know your thoughts on: 01226 734694 or e-mail: lcordell@whpl.net.
Kickers keeps it real for its 40th KICKERS is celebrating its 40th birthday this year with a new marketing campaign featuring real people from the streets of London.
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The aim is for customers from every walk of life to demonstrate how the brand works for a range of different lifestyles. ISSUE 59 JUNE/JULY 2010
Included are school children with their Back to School styles and fashionable teens with their Kick Hi boots. For autumn/winter 2010 the brand’s collection includes influences from urban styles, with bright colour pops and technological materials to a more natural range with
soft leathers and autumnal colourways. The women’s range is made up of ‘Real Folks’ vintage inspired shoes and ‘Express Yourself’ reinvented 90’s classic styles with chunky silhouettes, animal prints and gold trims. For men, the ‘Urban Age’ range is based on street culture and
urban sportswear and ‘Intrepid Explorer’ on nature and outdoor chic. Finally, the kids collection ranges from styles for girls with sequins, velvet laces and animal prints, to styles for boys with moccasin profiles, Velcro straps and distressed leathers.
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Tracey in her store
Tracey’s shoes go out on the road A RETAILER from Essex has found success by taking her products out to the community, rather than waiting for them to come to her. Tracey Manton opened her shoe shop in Rochford in August 2008 after years working as a manager for Start-rite, training staff at Selfridges and Harrods and working in footwear wholesales. She said: “I enjoyed working in the wider industry, but I had always wanted to open my own shop, so when the opportunity came up I just had to go for it. “My partner put his house on the line for me and it took me the best part of a year to make the decision, but I knew that if I didn’t take the plunge then I would regret it.” The store, Simply Shoes, provides footwear for all the family, but specialises in fitting shoes for children, and Tracey is a qualified member of the Society of Shoe Fitters. However, she has found that waiting for people to come to her is not the best way to run a business, especially in difficult financial times. Instead, she has started taking her services out to the wider community, providing home visits for the elderly and disabled and visiting antenatal groups to make sure that new mothers have the best advice and information available to take care of their children’s feet.
She also drops into local schools to talk to the pupils about the importance of well fitting shoes, and has started up a Schools Scheme, which donates 50p to their Parent Teacher Association whenever a pupil buys a pair of shoes from the store. Tracey added: “You have to go out to people, make yourself available, and make sure that they know about you – you can’t just expect them to turn up on your doorstep. “However, this also helps us to build up a great reputation for service and fitting, so now we also have people who will travel to us, sometimes from as far afield as Cornwall, to get the right shoes and the right fit.” On top of this, Tracey has increased sales by starting up an Ebay shop to sell discontinued lines, but the project was so successful she has now added full price lines too, which are selling well. She has also introduced handbags into the store and is in the process of adding a line of sunglasses to help attract custom and encourage secondary spend. She added: “Selling online effective means that we are open 24 hours a day, but I think that it is important in difficult times like this – you have to try as many avenues of income as possible to keep things going. “My goal eventually is to open another three shops, but, for now, my focus is on doing everything I can to maintain this store’s success.”
Paving way to multi-channel plan YORKSHIRE-based shop Pavers Shoes has acquired online store shoe-shop.com as part of its plan to become a multi-channel shoe retailer. The website was created in 1999 and has grown to become one of Europe’s largest online shoes stores with over one million customers. Pavers already has over 100 outlets in the UK including high street shops, discount concessions and designer outlets and sells a wide range of brands including CAT, Hush
Puppies, Timberland, Merrel, Padders and Clarks, and has also created an own label range. Stuart Paver, MD, said: “We have always been an innovative company and this has helped us to grow substantially in a declining and very competitive market. “We are delighted with the merger and it is a very exciting time for us as it will now enable us to offer all our loyal customers a complete ‘Pavers experience’ both in store and online.”
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Why first impressions count for Sally By Louise Cordell A RETAILER in Hampshire has found that visual merchandising is one of the most important elements of selling shoes. However, Sally Hirzalla, owner and manager of Kristena Shoes in Fleet, has also discovered that in the current financial climate, many brands are being cautious and cutting back on marketing and point of sale materials. She said: “Creating striking window displays that stand out and grab people’s attention is very important to us and I think changing that it a false economy. “The display is our best chance to make a good first impression and give our walk by traffic a chance to see what we sell and how we sell it.” Sally has noticed a big upturn in business since she started focussing on and improving her window displays and is convinced that the shop window is the key to attracting potential customers. She added: “The day we create a new window display, footfall in the shop and sales figures both noticeably increase. Whatever is in the window, people ask for – it is definitely a highly effective sales tool.” Brands that have worked particularly well for Sally and her team include Ecco, Fitflop, Start-rite and Crocs, as they send entire window packages of POS material to make promoting the brand easy.
Sally added: “Everything we put in our window ties in with our brand and our identity. “Something as simple as putting our Society of Shoe Fitters logo in the window conveys a message of quality and experience. It's all about delivering a message to the customer so they know what we're about.' “A successful window display should stop people in their tracks and have impact, but we as retailers can only achieve this if we get the support and creative input from the brands themselves. Those brands cutting back on their marketing material are missing a trick.” What do you think? Have you found brands are cutting back on POS materials to cut costs and, if so, how is it affecting your business? Contact Out On A Limb on 01226 734694 or e-mail: lcordell@whpl.net. Fans of high heels are being given a boost by a Romanian ‘shoe architect’, whose designs increase the wearer’s height by 12 inches. Mihai Albu’s shoes are twice the height of even the tallest on the high street, and the hand crafted sandals are now selling for up to £1000 a pair. The designer is a former architect and uses French leathers, jewels, feathers and mirrors in his creations, which he refers to as ‘constructed chaos’.
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Issue of the issue
The brand’s view ... Zoe Willows of Menbur: “I think the success of a combined show would depend on how cost effective it is for both brands and retailers. Shows are tough at the moment because buyers are sticking with tried and tested products, rather than trying new things. It is also true that shows aren’t necessarily order taking forums any more - people are being careful about what they spend and are often choosing not to buy on the day. Brands need to resign themselves to the fact that this is the way things are now - if this means that they are paying for an expensive showcase, then so be it. The important thing is to make sure that they have the technology available to make post-show ordering appealing and convenient for customers. I think that just one show that is London based could also limit the audience for some brands - as not all retailers have the time or money to travel. But if retailers don’t go to shows then they end up with a very boring offering which could be the death of them in times like these.”
Does the UK need a new footwear show? FOOTWEAR exhibition organisers have been warned against becoming complacent following a new survey from the British Footwear Association.
some reservations, stating that they would only support the idea if there was truly only one specialist footwear show and if costs of the ‘new’ show were not too high.
could compete with Bread and Butter and while many Moda exhibitors remain loyal to the show, they would like to see more upscale exhibitors included.
The organisation wanted to find out if there is any demand for a unified major seasonal exhibition, rather then the current wide range of shows.
Richard Kottler, BFA chief executive, said: “There is a real concen that Pure and Moda have become showcases for products rather than order taking forums.
Results showed that 45 per cent of BFA members who responded are considering changing where they exhibit and 65 per cent claimed they would support a London based, footwear only exhibition that unified the industry’s two main shows, Moda and Pure.
“This may work for the fashion sector but for core brands the shows have become expensive with no immediate returns.”
Richard added: “Overall there was a clear indication that a really unified show was a good idea but there is cynicism that this could happen - partly because of the vested interests of current organisers and partly because many exhibitors feel that Moda and Pure are catering well for their specific markets.
Comments from BFA members showed that a number of Pure exhibitors would regret the loss of being alongside clothing brands, but would like to see a show that
“The general conclusion is that the idea is worth pursuing, but whoever is thinking of taking the lead on this should be aware of the strength of feeling on the subject.”
However, respondents also had Alec Prentice has recently started out in footwear retailing, opening a children’s shoe shop in Tadcaster:
Retailer’s view ...
“I have been visiting the shows in order to make my final decisions on which brands I will stock, but as a new independent retailer I have found it difficult to set aside the time needed.
we hadn’t gone - we really could have been left in the dark.
It was very helpful as we found a lot of new names that we would have missed out on completely if
We also found that, face to face, some brands were particularly helpful in terms of allowing us to
make smaller first orders while we find out what is popular. The experience has shown me that it is really important for retailers to get out to the shows, but it can be a real challenge in terms of cost and time. I think more diversity is the key to satisfy everyone and I wish we had a show closer to us - the travel is a real challenge, but at the moment it has to be done.”
The shows’ response ... Sean O’Connor, Moda’s event director:
Samantha Bleasby, Pure London’s event director:
“Looking at a new show, there is a lot to take into account.
“From talking to our exhibitors we know that the footwear brands love being alongside the clothes and accessories at Pure.
If you ask an exhibitor – ‘Would you like to halve your outlay?’ – then of course they are going to say yes.
The format really works for fashion led footwear because it brings their products to a wider market and that is what sets us apart.
But that does not necessarily mean that one show would suit all their needs. I think that, at the NEC with all its transport links, we are able to represent and cater for the UK as a whole and in terms of the UK footwear market, we provide a massive representation.
We also sell ourselves as an order writing show – the average stand takes £100,000 of business over the three days – so people feel that they are getting good value for money.
We have always presented the show as an order taking forum and that still stands - many of the brands that exhibit with us report record levels of business at shows. Of course market conditions have affected the way people order at shows, but it is also on the brand to transfer visitors into orders. We are still cost effective and the show is still very relevant as a meeting place for people to do business and get a real feel for the market. On top of this, we have a fantastic relationship with our exhibitors and are focussing on catering for what they want.”
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Samantha Bleasby
I understand that retailers have issues in terms of time and
expense when it comes to attending shows, but I think it is still really important that they try, especially to the shows that cater specifically for them. For example, Pure is very focussed on the independents and that is why our Sunday attendance figures are so high. These retailers appreciate the chance to see new products, because they are always looking for something different, something in the window that will draw people in. This means that even if they already have the core stock, Pure can provide something that will get them extra profit.”
What do you think? Email our editor Louise Cordell: lcordell@whpl.net or give her a call on 01226 734694. You can write to Louise at Out on a Limb, 47 Church Street, Barnsley, South Yorkshire S70 2AS
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Kids’ company sponsors launch of new website
UK designer to supply the US Army
CHILDREN’S shoe company Start-rite has sponsored the launch of a new website which is campaigning to provide parents with expert guidance about foot health and the importance of fitted footwear.
UK Gear has won approval to supply advanced specification training shoes to the US Army.
Healthylittlefeet.com has been started up in response to research which suggests that one out of every two babies born in the UK will develop foot problems in adult life caused by wearing ill-fitting shoes as children. A recent YouGov survey for the Society of Chiropodists and Podiatrists suggested that more than three quarters of women and two
thirds of men suffer from foot problems and that an estimated 70 per cent of these problems began in school. The Healthy Little Feet campaign answers common questions that parents have about their children’s feet, giving tips on footcare and advice about when and where to go when buying their child’s first pair of fitted shoes. Working with leading podiatrist Emma Supple, the site also features in-depth articles about common foot problems in children, and an interactive checklist which advises parents if their child is ready for first shoes.
The website also encourages parents to register to show their support for the campaign and to receive the latest information on children’s foot health. Susan O’Hare, product director for Start-rite said: “We’re delighted to be sponsoring the campaign for Healthy Little Feet. “We know that parents have lots of questions about children’s foot health, and often find it hard to know when their children are ready for their first pair of walking shoes. “The tips on the site will enable them to make informed decisions and to help keep their children’s feet healthy for life.”
‘Band For The Brand’ success for Ben THE winner of Base London’s ‘Band For The Brand’ competition has been announced.
Pete said: “We were very impressed by the high standard of work
David Hinde, UK Gear’s founder and chief executive, said: “This highly prized approval is the successful culmination of three years’ intensive work and I am delighted that PT-03 running shoe, born from our relationship with the British Army Physical Training Corps, has been chosen by the US Army.
Over the coming year the UK Gear PT-03 shoes will be distributed across the US Army’s reception centres and is expected to be worth in excess of $10m in export sales.
Base London had challenged students to develop and produce a range of creatively commercial formal and casual footwear styles for a new imaginary band.
The students were mentored through the project by Base London’s design team, and the final designs were judged by Base London’s brand manager Liz Lawley, and PR manager Pete Winkworth.
The design has been the subject of a year long test as part of the US Army’s running shoe programme and the final selection report stated: “The overall quality and durability of the UK Gear shoes is what makes them so well suited to the military training environment.”
“It is a giant step for us on the way to meeting our ambition of being the training shoe of choice for military personnel worldwide”
Benjamin Smart, a second year footwear design student at De Montfort University, received a cash prize for his winning design.
The designs had to fit the band’s style and sound and be appropriate for two occasions – a festival and an award ceremony.
The Warwickshire based designers developed the running shoes in association with the British Army and they have now been approved by US centres.
Video launch Benjamin Smart receiving his award from Base London PR manager Pete Winkworth
produced by each and every one of the students. “They were set a pretty open brief to try and encourage an expression of their own personality as well as their creative talents and they responded incredibly well.”
Benjamin’s winning range included a collection of casual British themed daytime boots, infused with quirky twists and exaggerated detailing, combined with formal evening shoes with toe punch designs and sand blasted leathers.
SCHUH is taking its latest advertising campaign to the next level by introducing a video as part of the package. Big screens have been placed in four of the brand’s key store windows and feature a series of messages designed to keep customers informed. The success of the scheme means plans are now being made to roll it out to further locations over the next few months.
Shoebox bows out to eco friendly bag PUMA has announced it is to replace its traditional cardboard shoe packaging with an eco friendly bag. The shoebox has been labelled a drain on the environment and instead, the brand’s footwear will be sold in a reusable bag, which uses 65 per cent less paper. The new packaging, which is called the Clever Little Bag, took nearly two years to develop and is now set to be rolled out in the second half of 2011. It consists of a cardboard frame and a reusable shoe bag made from sustainable African cotton mixed with recycled polyester.
Puma claims the move will massively reduce its carbon 'paw print' , saving 8,500 tonnes of paper every year. It will also eliminate 20m megajoules of electricity, a million litres of fuel and a million litres of water, as the new packaging will incur fewer transport costs and also need less plastic packaging. Designer Yves Béhar said: “I was excited to partner with Puma and contribute to such a game changing project. “The initiative to look closely at one of the most challenging issues facing the retail industry in regards to
sustainability and environmental harm was inspirational. “In changing the packaging and distribution life cycle from the ground up, we hope our new design will encourage other retail companies to follow suit.” Puma stores will also be switching their current plastic and paper shopping bags and replacing them with sustainable biodegradable bags in order to save another 192 tons of plastic and 293 tons of paper annually.
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Charity boost from second soccer cup
New section launched THIS season’s Boutique by Chic saw the launch of a dedicated footwear section which was designed in partnership with the participating shoe brands. The mix of exhibitors aimed to offer quality products from every sector of the market at every price level. Brands that attended included Alegria, Caprice, Esino, Footsure, Irregular Choice,
Lexus, Menbur, Neosens, Redfoot and Venutti. The show gave retailers that had not committed to buying earlier in the season the chance to secure orders for finalised collections with a range of suppliers. The next Boutique Footwear show will take place from 3 to 5 October at the Ricoh Arena in Coventry.
THE second Charity Soccer Cup, championing football for a good cause, has been put on by GDS and E.M. Projects. Ten teams from the fashion and lifestyle industry entered the competition to display their skills on the pitch including Gant, Diesel, Bad Bags Cowboys and the contest winners – Team GDS. Kirstin Deutelmoser, GDS and Global Shoes director and actor Karsten Speck also attended to open the tournament with an
honorary kick off. Proceeds from the event will go to the St. Raphael Haus, an integrative child and youth welfare facility. Kirstin said: “Social commitment is as important as ever. Doing what we can for less fortunate children and teenagers in Düsseldorf is a key concern of ours, which is why we are delighted to be able to support the work of St. Raphael Haus with the proceeds from the Charity Soccer Cup.”
New goals for Bread and Butter
Chic is now in its 17th year and is still the only UK show dedicated to fashion accessories and travel goods. Exhibitors will be showing off their ranges, including handbags, jewellery, scarves, suitvase, gloves, umberellas, wallets and shopping trolleys. The show offers the opportunity to order early in the season for immediate delivery and features many European brands that do not show anywhere else in the UK. Chic will take place at the Ricoh Arena in Coventry from 4 to 6 July 2010.
Charity appeal to collect half a million pairs of shoes
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THE founder of the charity Shoe Aid.co.uk is appealing to footwear retailers nationwide to help with his latest fundraising scheme. Lee Todd plans to collect 500,000 pairs of shoes through the installation of shoe bins in footwear stores and schools across the UK. The unwanted shoes will then be distributed to third world countries where people are in desperate need ISSUE 59 JUNE/JULY 2010
of footwear. He is also launching a separate fundraising effort with the aim of raising £1m for Cancer Research. He is inviting retailers to have a collection tin in store, alongside the shoe bins, and also to donate a percentage of the proceeds from certain stock items to the cause. Lee said: “Having worked within the footwear industry for 28 years, shoes
have always been a big part of my life. “However, whereas shoes are a means of expressing ourselves in the western world, there are many people for whom shoes are luxuries, and that is why I have purchased the domain name www.shoeaid.co.uk with a view to collecting shoes that could be put to good use overseas.”
A NEW Premier League campaign has been launched by Bread and Butter. Karl-Heinz Muller, the show’s MD, said: “The thought behind this campaign is obvious. First of all, only the best of their trade can participate at Bread and Butter and secondly, the World Cup will take place in South Africa concurrently with the show. On the eve of the event and on the evening of the first day of the show there will be semi-finals. “We will build a huge stadium and celebrate a big football event.” This season’s show will also be hosting the B&B Kids Camp where brands including Ben Sherman, Desigual, Pepe Jeans Junior, Little Cerise and Scotch R’belle will be exhibiting in an area that combines classic styles and playful children’s topics with ‘grown up’ inspiration. Bread and Butter is also presenting a new concept for the Sport and Street area, which has always been one of the cornerstones of the show. It is a place where major brands, independent labels, artists and the best international streetwear retailers come together and companies like Onitsuka Tiger, Nike Sportswear, New Balance, Airwalk, Rocksmith and Akomplice will be showing off their products.
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Accessories
The designer for British accessory brand, Prickly Pear, is using Eastern inspiration to appeal to retailers this season. The collection includes an Indian influenced range, centred on a collection of cotton and linen scarves in a selection of colours and prints. Joanna Mason, company founder and designer, said: “I was inspired by a recent trip to India and wanted to bring the area’s vibrant colours and distinctive designs to our latest range.”
Bag advert to be dropped DESIGNER accessory brand Louis Vuitton has been ordered to drop an advert that misleadingly implied its bags were made by hand. The Advertising Standards Authority has ordered the designer label not to use an advert again after upholding three complaints. The brand's advert featured a photograph of a woman stitching
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the handle of a handbag, but those who complained thought the images misleadingly implied that Louis Vuitton products were made by hand. The ASA has now found the advert to be in breach of rules governing truthfulness and ordered that it should not be used again in its current form.
Optimism about strong sales in coming months ACCESSORY suppliers in China are looking forward to renewed strong sales in 2010, according to a new report. The results, from the Global Sources Fashion Accessory Report, covers belts, sunglasses, glasses frames, gloves, hats, hair accessories, hosiery and neckwear, reveal that most suppliers expect overseas sales to climb by at least ten per cent in the coming months. On top of this, almost 40 per cent of companies interviewed for the report expect export growth of more than 20 per cent. Livia Yip, report publisher, said: “China suppliers are definitely optimistic about 2010 for substantial sales growth. Besides the overall recovery from the export slump, manufacturers of headwear, gloves, neckwear and hosiery especially foresee buyers boosting orders, due to expectations of extreme conditions in winter this year.” However, while suppliers are upbeat about an improvements in exports, they are also facing a big challenge in
trying to keep prices down. Livia added: “Profitability is being jeopardised by rising material and labour outlay. Cotton is now 33 per cent more expensive than a year ago and the cost of polyester and most metal materials has also surged, by up to 50 per cent in some categories. “Many suppliers may have no choice but to pass the additional expense onto buyers in order to maintain reasonable margins. “In the report, two thirds of respondents said they intend to push up prices, due to higher outlay. Even so, for most of them the rate of increase is expected to be limited to ten per cent.” The report also listed other difficulties that are currently challenging suppliers, including price competition, design piracy, stricter overseas standards and the impact of a stronger yuan on profitability. In response to these worries, they are planning on enhancing operating efficiency, widening their product ranges and increasing staff training to reduce product defects.
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Brand Spotlight
Proud family firm continues to make great strides ... THE Groocock family have been making shoes in Northamptonshire, in some form or another for nearly 100 years, having first started the family business in 1914. Starting with men’s Goodyear welted shoes, over the years T. Groocock & Co (Rothwell) Ltd has made everything from army boots for the war effort in the 30s, winkle pickers in the 50s and fashionable platform shoes in the 70s. In 1982 the company successfully launched the Padders brand creating their feelgoodfeet™ concept, which over the years has gone from strength to strength regularly winning IFRA best brand awards and appearing consistently in the top five of the Drapers Indicator. Lucinda Merriman, Padders’ marketing manager, said: “We have a passion and dedication to delivering the very best customer service to our retailers that we can. “Our aim is to produce high quality, comfort leather shoes at competitive price points that don't compromise style for comfort. “We are extremely proud of our heritage and that we are still a family owned, British company and we look to the long term future by investing and bringing new ideas and products to our customers.” Padders’ Instock programme is hugely popular with many of our retailers, taking the financial strain of large amounts of stock away and offering a 24-hour turnaround of most orders. A recent huge success story for the Padders’ brand has been the relaunch of our popular Pedalos ladies collection for spring/ summer this year at a retail
price of around £40. With soft leather uppers and linings in a confection of colour, these shoes not only look great on your shelves but fly off them very quickly soon afterwards. They offer excellent value for money for the consumer while giving very profitable margins to retailers. Following on from this success, Padders have a new collection of Pedalos for the autumn, of which Carla is the best selling style. Fashioned from beautiful burnished leathers and elegant moc croc patents in a wide colour palette, these retail for just £45. Padders are increasingly becoming the smart comfort choice for retailers ‘in the know’ and the stylish comfort brand that consumers want to wear rather than have to wear.
‘We are extremely proud of our heritage and that we are still a family owned, British company and we look to the long term future by investing and bringing new ideas and products to our customers’
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News
Firm makes the shortlist again ANATOMIC Gel has been shortlisted for the second consecutive time for Brand of the Year at the Drapers Footwear Awards 2010. The awards bring together the UK and Republic of Ireland's footwear industry to celebrate the best in the business. Joao Conrade, Anatomic Gel’s MD, said: “Being nominated is an honour and to be honest it is more than enough to make us work even harder to keep up with providing a great service.” The news has coincided with the company’s move to a new warehouse, the introduction of an improved computer and stock system and a revamp of their customer service team. Meanwhile, Black Truffle has been shortlisted for Independent Footwear Retailer of the Year at this season’s Drapers Footwear Awards. The shop won Best New Shoe Store in 2009 for its London Warren Street brand and is hoping to repeat its success this year. After starting life as a small store in Broadway Market almost eight years ago, Black Truffle quickly developed a dedicated following for its selection of niche footwear and accessory brands. The opening of its West End store on Warren St in 2006 and recent relocation of the original store to bigger premises on Broadway Market has now cemented its reputation.
With falling sales and rising costs hitting independent retailers, what can the new coalition government do to help now that the economy has begun to grow? And how will small shop owners fare in the drive to bring down the UK’s record budget deficit?
Where can retailers expect to be hit and what policies are proposed to offset the pain? By Phil McCabe of the Forum of Private Business ACCORDING to the latest joint British Retail Consortium and KPMG retail sales monitor, UK sales fell by 2.3 per cent in April compared to the same period in 2009. Shops depend on customers and the survey shows that footfall has also decreased. In addition, many retailers are experiencing rising property costs and face a spiralling tax bill as the new government looks to plug the yawning gap in public finances. So where can retailers expect to be hit and what policies has the new administration proposed to offset the pain? The Government has admitted that public spending cuts will amount to 80 per cent of the deficit cut for this year. Those cuts may affect business support services, with regional development agencies widely anticipated to be in the firing line. The remainder of the 20 per cent of the deficit shortfall will necessarily come from tax revenue. Despite partially scrapping the
Phil McCabe
planned one per cent hike in employers’ National Insurance, planned for 2011 when firms are likely to be recruiting in earnest to meet renewed demand, many any retailers expect a VAT increase to 20 per cent. A rise in prices or cuts in profitability would inevitably follow. Further, many small shop owners will be faced with the administrative nightmare of having to change prices on hundreds of product lines manually. This would put them at a competitive disadvantage compared to larger companies able to afford automated systems. Remember the disproportionate impact of 2008’s VAT cut? There has been speculation about raising capital gains tax from 17p to 40p on the pound.
It has also been suggested that entrepreneurs’ relief could then double to £2m, but there has been no confirmation of this. Retailers will need to keep an eye on regulation over the next few months – particularly employment law. As part of the coalition agreement, the Government has agreed to scrap the default retirement age, which the Forum believes could cause problems for many employers. On the flip side, the parties have also agreed to scrap the back-dated rates bills for businesses in ports, meaning many seaside shops would benefit from reduced bills. One fear is that political infighting between the parties will be a barrier to creating clear enterprise policies and much-needed certainty for independent retailers. Judging by the initial manoeuvres this might not be such a major problem. There will be good and bad moments as we work through the compromises necessary for a stable government, hopefully balancing the need for fiscal stability with maintaining support measures that are genuinely helping small businesses. With the election circus over and an ‘emergency’ budget already announced, one thing is certain at least – the real work is just beginning.
Why would a single-store footwear retailer consider EPoS? THERE are two principal reasons why single-store retailers consider EPoS according to Ian Tomlinson, executive chairman of Cybertill. Firstly, because money is very tight within the business, they find that, with the proper stock management functions that come with EPoS, they can reduce stockholding. Cybertill customers report an average of 20% reduction when it comes to stockholding. Secondly, an EPoS system will provide the same sales statistics and analytics that bigger retailers and multiples have. Whereas small businesses often buy product by instinct, ‘by the seat of their pants’, with the appropriate sales intelligence they can buy and invest cash more wisely, confident that it is going to the right place. In addition to these there are other key reasons why independent retailers should think about an EPoS system, that perhaps are not as widely considered, but are just as important. Time out from the business
Single-store businesses are predominantly owned by an individual or by a family. Retailers
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access Cybertill’s EPoS system via a broadband connection, this means they can access their systems via the internet at any time and from anywhere. This means they can be at home and still see what is going on in their shop. As a result, they can take necessary time out from the business, but still have a real-time performance picture of everything that is going on. Integrated EPoS and Ecommerce
In addition to this, because Cybertill offers an integrated EPoS and Ecommerce platform, based on a single product and sales database, universal stock management and consolidated reports across the business, the single store retailer with little IT experience finds that he or she can easily extend the business to multi-channel. It requires no extra effort or investment to add a second, virtual shop on the internet to the one on the high street. In these tougher economic times retailers need to do all they can to reduce overheads as well as expand their sales opportunities. A good EPoS system can help independent retailers not only survive but flourish on the high street.
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New Products
Understated beauty, quiet confidence and sexy comfort THE spring/summer 2011 collection from J Shoes is based around quality and craftmanship, understated beauty, quiet confidence and sexy comfort. The women’s range is all about attention to detail, with a focus on the ankle, perforation and cutouts, interwoven leathers, tassle, laces and natural woods. Design influences include sandals, clogs, espadrilles, western and statement flats and feature high quality materials such as bamboo, cork, raffia, suede and canvas. The men’s collection focuses on a brushed and burnished look, mixing fabrics including leathers, suedes and canvas in soft, distressed and unstructured styles. Packaging has been redesigned for the latest range, resulting in a new box, which will contain a leaflet about the brand’s concept in order to keep customers informed about the product and communicate the J Shoes story. The brand will also be creating new points of sale from the latest
collection’s photoshoot which can be used in store to help retailers promote the designs. Becky Dixey, J Shoes spokesperson, said: “We add value by doing this and we also take a tailored approach to what retailers are after.
Over 40 styles, 12 colours BABYSHOES carries one of the largest supplies of in-stock continental baby shoes in the UK. It has over 40 styles and 12 colours.
“We talk to them individually and give them the pieces that are relevant to them.
It has next day delivery service (free on orders over £250) but does not have a minimum order.
“They get a good level of support and an extra level of service – which is especially useful and appreciated in difficult times.”
BabyShoes has won numerous awards including winner of the Industry Design Awards 2008 and the accolade of inclusion in the Who’s Who of Britain’s Business Elite.
This year J Shoes will be appearing at Pure, Bread and Butter and GDS.
The company has showrooms in Manchester, Birmingham and Glasgow.
For more information contact Trevor on 0151 280 3049, e-mail: babyshoes@blueyonder.co.uk or visit their website: www.babyshoes.co.uk.
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New Products
Kool for Kids Toughees schools shoes have arrived in the UK from their home in South Africa, when they have a reputation for genuine leather and long lasting quality. Toughees offer an opportunity for UK retailers to provide choice at compete at the height of the school shoe season – during back-to-school in July and August. With a UK stockholding, retailers can replenish stock as necessary, easing stock commitment in these difficult economic times. POS, promotions and sales support are also provided by the UK distributor to help retailers introduce Toughees in their stores.
A range of shoes designed for smaller feet has been created by specialist petite label Precis Petite. The company has released a collection in complementary styles, colours and fabrics to accompany key pieces from its clothing range. The styles include block heels, kitten heels and platforms, in sizes two to seven.
Bright changes For autumn/winter 2010 Noel have created a collection to strengthen their place in the market. Moving away from the traditional darker colours for the season Noel have introduced reds, pink and purples for the girls and more blues and reds for boys. Both collections feature Sympatexwaterproof linings in their boots. Styles Irken and Imi blend practicality and trend at no additional cost than the non waterproof equivalent and the Back to School collection has been strengthened by the addition of four new girls’ styles. Using proven lasts and sole units with subtle toe bumpers Noel have created a collection that suits most tastes and prices.
Cult shoe brand Toms has launched a range of crochet styles designed exclusively for Topshop. Based on the Toms Classic shoe, the new styles feature 70s crochet work, are available in natural or black colourways and come in an exclusive Topshop shoe bag. Therre are a limited number available and, for every pair purchased, Toms will give a pair of new shoes to a child in need. Blake Mycoskie, Toms founder, said: “Topshop has been a great partner and friend to Toms Shoes. “We are thrilled at the opportunity to expand our range to include exclusive styles for Rocca International Footwear brings you both fashion and classic styling from Spain. Unbelievable quality but prices at a very acceptable level. You have the option of smaller orders or volume. All leather, inside and out, the range is always fresh and they also have the capability of making whatever you need – any upper on any last. Choose from our range or adapt it to suit your customers.
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Topshop, and ultimately give more shoes to children around the world.”
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Made in Britain – Kids’ footwear The traditional English shoe industry has always been highly regarded, but over recent years the move to manufacture in the Far East has led to the closure of the majority of factories, leaving only a few still active today. Now, however, things may be improving. Thanks to a combination of factors, from the fall of the pound making importing more expensive to increasing demand for the quality reputation that comes with a 'UK' stamp, British made footwear may be on the brink of a revival. This issue OOAL speaks to some of the children’s footwear brands who have produced their own products for many years and are now taking advantage of the change in attitudes.
Quality, comfort, health and safety at root of success DAISY Roots has been designing and manufacturing children’s footwear in Northamptonshire since 1995. In a challenging marketplace the brand has survived by sticking with its policies for quality, comfort, health and safety. The shoes are now available in stores throughout the UK, USA, Europe and Asia and with over 300 retailers, the brand is one of the largest independent UK producers of children’s soft leather shoes. Sonja Hodgson, operations manager, said: “We are proud to produce the shoes ourselves. “We have had plenty of offers from manufacturers in China and India to make them for us, but the quality just isn’t the same. The prices are good, but we wanted to stay here, because our Northamptonshire production is one of the main reasons people like the product. “We now also include ‘Made in the UK’ on all of our POS materials, because our stockists say that it attracts interest from customers.” Despite this, the brand ran into difficulties six years ago when some big companies cancelled their accounts in favour of Chinese producers. They are now down to a core staff of nine, rather than the 17 they had, but now that sales are increasing again, Sonja believes they made the right decision to stay in the UK. She added: “When some of our bigger companies left, they told us
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that it was nothing to do with our quality of delivery speed – it was just about profit for them and we couldn’t compete. “It has worked out for the best though, and our stockists appreciate the fact that we are close and contactable. “We have had to alter the way we do some things though. For example, we still do footwear trade shows, but we are finding that we now sell more through gift shops – as the economy has changed we have had to change with it in order to survive.” The company is now producing over 1,300 pairs of shoes a week and brings out new collections in July, September and February. It is also still working with big customers including John Lewis, GreenBaby, Russell and Bromley and TK Maxx and runs a factory shop on site in order to sell off seconds and other designs. Sonja added: “To make sure things keep improving we have also employed a sales manager. “We wanted someone to be proactive, keep in touch with customers and get us new accounts and this has been much more successful than sales agents. Another thing that has really made a difference is hiring a designer who comes up with new ideas to keep things fresh. People have noticed the change and it helps us stay one step ahead.”
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Made in Britain – Kids’ footwear
dates diaryd Foot Health 2010 Kettering Conference Centre, 2223 June 2010 (www.professionalevents.co.uk) Workshops and lectures will cover the following topics: Diabetes update, vascular assessment, clinical responsibility, alternative treatments and correct shoe fitting and the diabetic foot. Chic Ricoh Arena, Coventry, 4-6 July 2010 (www.chicuk.com) Chic is the only UK trade fair dedicated to fashion accessories and travel goods. It is also the only "in-season" show for the fashion accessory industry.
Early Days shoes in production
English company makes a comeback EARLY Days is based in Leicester and manufactures and supplies baby and children’s shoes for customers throughout the UK and around the world. The company has been going since 1952 and all its footwear is made using traditional shoe making methods. After a challenging few years, which saw the company downsize to 11 employees compared to over 100 during busier times, orders are now flooding in. Last year saw a ten per cent sales growth and so far 2010 looks like it will be even more successful. Paul Bolton, MD, said: “A few years ago we lost a lot of business to the Far East, but customers are becoming more discerning now and are coming back to the EU and especially the UK. People want quality shoes and that is something that they don’t feel they get from Far East manufacturers. “I also think people like the idea of supporting British industry – and the fact that they can order what they like, there is more choice and we are on hand to make sure orders all go to plan.” He attributes the change to the fact that many wholesalers have been buying up cheap and cheerful designs, but there is now a lot of competition in this area, so others are choosing to move up market. The company has also switched to selling more to independent retailers than big brands because they appreciate the personal service more. Paul added: “In selling to
independents we have gone back to our roots and this came after losing many of our big brands like Next and Boots to the Far East. “It is just greed in a lot of cases – wanting to make 200 or 300 per cent mark up – but it didn’t used to be like that and we find we get more loyalty with the smaller stores.” The company’s biggest problem is now finding new people with the skills needed to make the shoes. While they currently have a fully staffed workforce, in later years he believes they will have big difficulties in finding young people who have learned the trade.
This will make expanding a challenge, but for now the brand is aiming for sustainable growth. Paul added: “We believe that if you make a quality item then there will be customers out there who will pay for it. “We have proved that you can still manufacture in the UK and be successful. “I think we have been through the most difficult part now - and now we have customers approaching us. “It is important that people know it is viable, but only if you are willing to work hard.”
Bread and Butter Airport Berlin-Tempelhof, 7-9 July 2010 (www.breadandbutter.com) A tradeshow for selected brands, Bread and Butter provides the concept of an innovative trade fair event for the progressive, contemporary clothing culture. Home and Gift Show Harrogate, 18-21 July 2010 (www.homeandgift.co.uk) A large selection of products from over 900 exhibitors to entice customers into your store and a great opportunity to secure essential Christmas stock. Blackpool Footwear Show Barcelo Imperial Hotel, Blackpool, 24-26 July 2010 The UK’s top wholesale footwear suppliers, all under one roof. Pure Olympia, London, 1-3 August 2010 (www.purelondon.com) A showcase of over 800 directional womenswear brands, young creative labels and footwear and accessory collections. Moda Footwear NEC, Birmingham, 8-10 August 2010 (www.moda-uk.co.uk) Moda will include a seminar programme which will be free of charge to all visitors and exhibitors. The Moda catwalk show will present an overview of the seasons trends, providing an insight into key looks. GDS/GLS Messe Dusseldorf, Germany, 10-12 September 2010 (www.gds-online.com) Highlights will include high fashion labels from international brands and the children’s footwear marketplace. Other events will include fashion shows, trend presentations and trend vision.
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Performance footwear
‘Every woman has right to a nice butt’ A FORMER NASA engineer has been involved in creating a new balance pod system for the latest Reebok EasyTone collection. Independent university lab tests have proved that a woman wearing EasyTone can generate up to 28 per cent more buttock muscle activation compared to an ordinary trainer, thanks to technology invented by Bill McInnis. He now heads up the Advanced Innovation division at Reebok, and spent 18 months perfecting the balance pod system in the sole of the shoe that creates natural instability with each step. Katrin Ley, head of women’s at Reebok, said: “We believe every woman has the right to a nice butt and for busy women, trying to fit this into their hectic lives is not an option. “Reebok EasyTone however, allows them to tone as they go about their everyday business.”
Athletic brand teams up with Kawasaki for trainer ATHLETIC footwear brand New Balance has created a custom-made shoe in association with Kawasaki. This is the first time that the company has worked with another brand, producing an officially branded trainer for Kawasaki Motors.
An absolutely over-the-top meeting of fashion and function (it may look luminous and leisurely, but can work your bottom and thigh muscles like the best of them) the RW, as we’ve come to call it, is dusted with hundreds of crYsTALLIZed™ - Swarovski Elements on a fabulous, foot-hugging microfiber base. It’s absolutely brilliant (in more ways than one).
Liam Burns, head of business development, said: “The strategic alliance between two world class companies has led to the development of a unique performance shoe that carries the
livery of both brands. “The concept has been an outstanding success with the first batch of shoes selling out completely in under two weeks and further production now underway to meet the demand.” The performance shoe, the 993, has been designed to offer stability and support, making it suitable to be worn by the pit crew during races.
Regatta delivers comfort, durability and performance THE average person takes around 10,000 steps a day. Over a lifetime, that’s the equivalent of circumnavigating the globe more than 4 times over. So when it comes to footwear comfort, durability and performance – Regatta delivers. The new spring/summer 11 range includes sandals, travel shoes, waterproof and breathable trail shoes and walking boots that are all produced to the highest standard whilst remaining excellent value for money. Key products in the range are the Softshell Apocalypse X-LT and Apocalypse Mid X-LT, with a new kids version available for SS11. Regatta Softshell is a waterproof, breathable, lightweight, wind resistant and stretch fabric.
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Features of the Apocalypse X-LT/Mid X-LT include: An ATL treated upper which encourages rain to run off, helping prevent heavy wet shoes. Stretch upper materials which increases maximum mobility and comfort. Lightweight upper materials, which partnered with our X-LT sole technology, helps resist foot fatigue. Superior windproof performance, eliminating wind chill. High breathability performance, making it ideal for high-energy outdoor activities. Waterproof and breathable membrane bootie liner keeps water out and allows perspiration to escape, keeping feet dry and comfortable. For more information visit: www.regatta.com
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Performance Footwear Performance footwear Sketchers’ Shape-up shoes are designed to help the wearer tone muscles, including the back, abdomen, buttocks and calves, while they walk or jog. The results may include improved posture, increased calorie burning, improved cardiovascular health and a reduction in pressure on the joints.
Hush Puppies launch concept collection HUSH Puppies is launching a new concept collection called The Body Shoe. The collection for men and women offers athletic-inspired casuals from sandals to heels all of which feature a new comfort system that effectively enhances the walking motion and makes it easier, not harder, to walk. The collection is engineered with Hush Puppies Bio Bevel technology that is a bevelled heel and toe that increases walking efficiency by encouraging an easier, smoother and more natural walking motion. Exceptional fit is achieved by using precise moulds that are anatomically
correct so that every shoe properly envelops the foot. David Bok, vice president of Hush Puppies global product development, said: “With so many brands out there selling footwear that will ‘rock you fit’, ‘put a gym in your shoes’ or ‘wobble’ your health issues away, we saw a need for shoes that are not gimmicky but rather have a real and positive effect on the wearer’s health.” The Body Shoe Collection is due to hit stores nationwide in August 2010 and will also be available on www.hushpuppies.co.uk. Sales contact: Andy Cockayne 02078600100 Website address: wwwhushpuppies.co.uk
‘An energy drink for your feet’ REEBOK have launched a new training shoe with technology described as ‘an energy drink for your feet’.
transfer energy horizontally along the zig-zags so the athlete gets that energy back in the forefoot.”
The brand’s global ambassadors Thierry Henry and Lewis Hamilton tried out the ZigTech in a training contest to launch the shoe, which reduces wear and tear in key leg muscles by up to 20 per cent.
The shoe features a lightweight, flexible bottom unit, combined with a minimalist upper, which reduces pressure on key muscles, especially the shins and hamstrings.
Bill McInnis, Reebok’s head of advanced innovation, said: “The shoe is so effective because traditional energy return is focused only on the vertical impact of the heel strike. “In contrast, ZigTech is designed to
Uli Becker, Reebok’s global president, said: “We have always been committed to innovation and ZigTech is the latest example of how we continue to deliver products that reset the bar and move the fitness and training world forward in a new and exciting way.”
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