Out on a Limb July/August 2017

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Rachel scoops top award with doll’s house designs By Christina Eccles TALENTED Rachel Hamill has been named National Footwear Student of the Year at a glitzy ceremony in London. Students from the DMU Footwear Design degree course walked off with three of the five prizes up for grabs at the awards, run by the The Worshipful Company of Cordwainers. Rachel, who received her award from renowned footwear designer Nicholas Kirkwood, said: “I still can’t believe I won. “This is not just recognition for me, but for DMU. This is the first time we have won. I’m over the moon, not just for me and my tutors but for everyone on the course.” The 23-year-old from County Armagh wowed the panel of judges with designs with a doll’s house theme. She added: “My designs are always fun and colourful – and I think that’s what won it for me. “My portfolio was inspired by the Victorian architecture in Birmingham and London. There are a lot of buildings that look like dolls’ houses and that became my theme. “I actually started off as an architecture student in Belfast but decided it wasn’t for me. I took an arts foundation course instead, and my tutor told me there was a really good course in footwear at DMU. “I hadn’t even thought of footwear design at the time, but I love it. When I was younger and people used to say to me ‘what do you want to do?’ I used to tell them I wanted to be a designer, but I didn’t know

Master of the Worshipful Company of Cordwainers Jeremy Blanford, Nicholas Kirkwood and Rachel Hamill.

what kind of designer. Now I know.” Students Joanna Eden and Yoon Yi Lee completed a footwear hat-trick for DMU by claiming two commendations at the awards ceremony at the Clothworkers’ Hall. Joanna submitted a portfolio of designs inspired by nature, growth, renewal and decay – which aimed to pique the interest and capture the imagination of the judges, while Yoon Yi caught the eye of the judges with an entry influenced by her South Korean home. Head of footwear design at DMU Steve Weston added: “The Worshipful Company of Cordwainers are incredibly supportive towards our Footwear Design students at DMU and their encouragement of young footwear talent across the whole of the country. “Their contribution such as this

prestigious design award really makes a difference to students kickstarting their careers in the dynamic global footwear industry. “We were all extremely proud of the creativity, diversity of design influence and professional execution of the presentation portfolios delivered from all of our DMU Footwear design students for inclusion to the awards.” Rachel will use a large chunk of her £5,000 prize to launch her own footwear label, called Rachel Rose, and plans to splurge the rest on a treat for her parents. The annual awards were launched in 2014 to celebrate young footwear design talent. They are contested by the ‘footwear universities’ of the UK – DMU, Northampton and Cordwainers at the University of the Arts, London.

Accolades for graduates THREE fashion design graduates from the University of Northampton have scooped awards at a regional ceremony.

news Quirky shoe designer celebrates shop opening

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Bethany Martin was awarded the fashion trophy, Loren Buckingham won for footwear and accessories and Mollie Ann Crabtree led the way with public votes to win the People’s Choice trophy at the Fashanne Awards in Nottingham.

Ravel and the Victoria and Albert Museum have again collaborated for an exclusive AW17 collection. The AW17 range features fours styles including a patterned boot, high heeled court, gold trimmed sandal and decorative slipper. The new collection takes inspiration from the V&A’s Theatre and Performance collections, including 18th century theatre costume and embellished papers for music scores. The collection has a baroque influence in the form of opulent materials and antique finishes. Oversized bows, gold patterned linings and sumptuous velvets add a rich depth to the range.

Head of fashion at the University of Northampton Julie King said: “This is the second year in a row one of our students from Northampton has won an award and we are incredibly proud of the student achievements in the face of very strong competition.”


01670 716 878 www.grs-footwear.co.uk



A quirky shoe designer with an eye for the ‘little details’ is celebrating the success of her newly opened shop. She spoke to Out On A Limb reporter Olivia Taylor.

Quirky shoe designer celebrates success of newly opened shop EMILY Jupp, or Milly J, is known in the industry for her ‘bonkers’ shoe designs; constantly thinking outside the box to create unusual designs, from chocolate shoes to bespoke boots.

She said: “People love the fact that a lot of my shoes are one offs. If you buy a pair you won’t see anyone else wearing the same pair.” Milly’s journey into the footwear industry started tragically, when her brother committed suicide. She added: “The passing of my

brother inspired me massively; from when I started to now, I never thought in a million years that I’d be here.”

Now Milly’s main focus is her new shop, All About Shoes. The Norfolk shop doesn’t just sell shoes, it sells everything to do with shoes, hence the name, attracting visitors from all over with its unconventional products and designs. Milly said: “The shop isn’t just about actual shoes. It’s about all things to do with shoes, so we’ve

even got shoe cookie cutters available. Women love shoes, there’s something about them that send us crazy, a bit like how men are with tools.” Milly understands that her shoes aren’t for everyone, so she’s also created her own ‘pop it on’ shoe accessories, allowing buyers to jazz up their old shoes. The accessories also allow quirky fans to get the distinctive Milly J look, without the price tag. She added: “I noticed that people

always like to have something that’s unique, but not everyone wants to wear a cake shoe, so that’s where the pop it ons come in. You can also revitalise your old shoes and make them look completely different.”

Milly credits her hard work and determination for where she is today, as well as support from her mum. She added: “People often ask if it’s just me who runs, designs and makes the shoes. Yes it is, apart from my wonderful mother who invests in my work.”

Brand goes camping with S/S 2018 collection AWARD winning luxury children’s footwear brand Young Soles has launched its Spring Summer 2018 collection.

ankle-high T-bar, and “Bertie” a Velcro fastening monkey boot, both on the brand’s signature EVA sole with stitch down construction.

The collection continues the theme of evoking childhood memories, staying true to its brand ethos of bringing British heritage and contemporary styling to children’s shoes.

There’s also a new sandal – Belle – a T-Bar open-toe style, complete with Young Soles’ famous butterfly punch detail.

For the SS18 season, Young Soles took a vintage VW campervan to Epping Forest and pitched a tent; inspired by founder Louise Shill’s childhood camping trips. She explained: “I loved camping when I was a kid. For our lookbook we sourced a vintage tent and sleeping bags and set up camp in the tufty grass of Epping Forrest.

“Creating an early 90’s festival vibe, the models wore bucket hats and oversized straw Stetsons, rolled up trackies, dungarees, short shorts, slogan t-shirts and they played until the sun went down!” The collection features summer

tones such as baby blue, pink suede and vanilla, alongside true festival colours such as royal blue, rouge red and yellow. The new season also sees the introduction of “early walker” shoes with two new styles: “Poppy” an

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Young Soles has also introduced additional larger sizes to its range with new style “Joey” Wallabee boots, “Alfie” Derby shoes and “Lenny” desert boots, taking the total number of styles available in the larger sizes to 10. These styles join returning favourites including the brand’s best-selling T-bar, “Rosie”, its dapper brogue shoe “Brando”, and modern classic sandals “Pearl” and “Sonny.”

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6–8 August 2017 NEC Birmingham Apply to exhibit or register for your ticket at moda-uk.co.uk

W H E R E F A S H I O N C O M E S TO G E T H E R

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A meticulous, casual and very special universe We reinvent ourselves every season but without losing the spirit which is evident in every pair of our shoes ; the Pikolinos character that can be seen in every detail, every finish and in every footstep. Pikolinos collection for Spring Summer 2018 features the ethnic hues and earth tones which are so characteristic of our brand combined with touches of colour. We’ve opted for geometric, floral and other prints

together with laser-engraved openwork leather to reinvent and surprise in this new season.

We’ve been inspired by the mixture of tribes and their crafts, while also updating them and bringing them to our world. The metallic detailing and use of jute inevitably call to mind the summer, the Mediterranean, holidays... a world of sensations which the new collection certainly takes you to.

UK Enquiries: Russell Galliven 07917 344 143 russell.galliven@floridagroup.co.uk Ireland Enquiries: Samantha Byrne 00353 (86) 832 1959 samantha.byrne@floridagroup.co.uk

OU T ON A LIMB COVER STORY


My feet’s favourite shoes.

www.legero.at

Ashley to exhibit her Allyn brand at Scoop FORMER Pussycat Doll Ashley Roberts has joined the line-up for Scoop with her footwear brand Allyn. Inspired by her rock ‘n’ roll father and with her natural fashion flare, Ashley has brought together feminine looks and appeal with a touch of masculine detailing that will ensure the brand stands out. Allyn will be recognised for its high finishes and quality designs, with the SS18 collection influenced by Palm Springs and the area’s beach lifestyle. Key styles including Cindy and Alicia

have been recreated in eye popping fabrics to ensure a new look for this season. These sit alongside mid-heels in a new metallic block, masculine/feminine flats, heeled moccasins and sporty slides. Materials range from leathers in metallic and snake prints to velvet and details include studs to add a rock ‘n’ roll edge, palm tree leather embellishments and an updated western buckle. Colours are mesmerising pastels, including pastel pink, yellow, sand, silver and gold.

LEGeRO has what feet love. Lightweight. Extremely comfortable. Breathable.

MODA Stand – G40 6th to 8th August 2017 Ryan Clements from North Shoes in Peterborough has been named the Society of Shoe Fitters’ student of the year. Ryan was praised by his tutor for his keenness to learn and enthusiasm towards his studies. He is now continuing to improve his knowledge by taking a course in podiatry.

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Marcus Baker M.S.S.F. • Tel. +44 (0) 7775 995 547 • marcus.baker@legero.at

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Treat your feet and feel unique with new range WITH vintage inspired boots and eye catching paisley heels, Joe Browns’ AW17 collection gives wearers the chance to treat their feet and feel unique.

long leg boot in a paisley metallic finish, perfect to be the centre of attention.” Joe Browns worked closely with footwear supplier JBI to develop their collection and get it out to quirky independent retailers.

The new collection features elaborate and luxury fashions that provide customers with a perfect matching shoe and bag combo for throughout the Autumn and Winter period.

Claire Ireland, JBI fashion divisional manager, added: “JBI are looking to develop a strong independent business where we feel this brand has great potential.

Catherine Timmins-Lee, senior footwear designer at JBI Ltd, said: “You will see influences from the Victorian era, raging 20s, wartime 40s through to the glam 70s.” The eye-catching collection has been designed for the lady who loves to make a statement, with Joe Browns releasing a range of different shoes and boots, while sticking to their special and recognisable style. Catherine added: “Harlam and Victory are exquisite pieces offering a vintage inspired day to night boot. Comfort is key, offering a low heel whilst

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maintaining that Joe Browns distinctive look.” One of the most head turning pieces in the collection is the ‘Spirit Boot.’ The team at Joe Browns guarantee their customers something different from the norm and the traditional high street stores. Catherine added: “Style Spirit has had a fantastic reaction. We are offering a “make a statement”

“JBI are also looking to introduce the brand into larger MTO accounts, independent vintage style boutiques and anyone who would like to offer a point of difference to their customer.” Joe Browns is also gearing up to launch its SS18 collection, increasing their bridal offerings, while incorporating stunning summer styles into the collection that are perfect for every day wear too. Claire added: “[These are] styles perfect for garden parties, proms, races; any summer occasion where you want to be the envy of all your friends.”

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23rd - 25th July 17

6 - 8th August 17

OLYMPIA LONDON

NEC BIRMINGHAM

Stand No. V138 t - 07816 940755

Stand No. F39

e- claire.ireland@j-b-i.co.uk


Pure to showcase brands PURE London, the premium event for progressive fashion buyers taking place at London Olympia from July 23 to 25, will showcase a host of exciting new British and International womenswear and menswear brands, as well a burgeoning Athleisure section, a new Footwear destination area and an exclusive preview of key SS18 trends from global trend forecasters WGSN. Visitors will also be treated to keynote speeches from renowned British designers Dr Pam Hogg and Henry Holland, and in Pure Man a personal appearance by Lethal Bizzle. Featuring a range of new, international and niche brands showcasing their SS18 collections, the Footwear and Accessory hall is set to be one of the best offerings yet for buyers. Creating a sense of community, Footwear now becomes a Destination Area located in its entirety upstairs. Returning to Pure London is Birkenstock, will showcase the latest collections for SS18. New to Pure London are Swedish brand Kitty Clogs offering beautiful handcrafted clogs, and US brand Bettie Page. Also set to make their debut is Holster, one of the world’s leading footwear brands based at Noosa Beach, Australia. With global success in ladies and children’s jelly footwear and espadrilles, holster has added bags and trainers to their collection.

The Premium curated section will elevate Pure London’s dynamic footwear offering to cater to premium buyers and boutiques, looking for something special. Set to make their debut is Mashizan, a Malaysian luxe brand of women’s shoes catering to sophisticated, fashion-forward women. Other Premium brands to look out for include returning brands Arche, Audley, Lola Cruz, Pretty Ballerinas and Romanian designer Iutta.

Established Spanish brand Alma en Pena are showing in the UK for the first time, while beautiful Italian brand Nero Giardini returns to Pure London alongside Alpe, Anuschka, Saz, Unisa and Yull London. In the Accessories Hall, Pure London will welcome a host of new brands including Italian bag and accessories brand Mandarina Duck and Mexican accessories brand Tea & Tequila. Spanish brand PD Paola will launch its collection of elegant, contemporary jewellery. Also making its Pure London debut is Danish hat company Bronte, Australian leatherworks company Volo, and Ourlittlestories, a collective project created by the Volo team to offer capsule cotton canvas and leather collections. And don’t miss Le Carose®, a fun and quirky brand from Italy. As well as these inspiring new brands, Pure London will see the return of a large number of brands who enjoyed great success at the show last season including Valentino bags and Milissimo. Show-stopping accessories and bespoke capsule collections from the likes of Fraas who will be returning in the Premium section with their latest collection. British designed and manufactured in Tuscany, Amilu will launch their Italian Leather Collection. From Scandinavia comes designer jewellery brand Sence Copenhagen, showcasing trend-led jewellery made using natural materials and semiprecious stones. British brand Tilley & Grace will be showcasing their new range of new products, including high

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quality fashion jewellery, beautiful ponchos and wraps, and a stunning range of scarves. Returning this season is Ashiana, a London based company creating handmade semi-precious jewellery and luxury travel and holiday accessories. For designs which defy the traditional notions of what jewellery is supposed to be, Carla_M Jewellery utilises unusual materials such as rubber, plastic, steel, carbon fibre to create trend led pieces. One Hundred Stars offer beautiful screen-printed scarves, kimonos, kurtas, pants and gowns influenced by travels around the world using a combination of soft natural fabrics. In addition, other brands returning include, The Lemon Collections, Pia Rossini, Nour, Dansk Smykkenkunst, Ollie & Nic, and Helen Moore. To find out more information on the SS18 event, visit www.purelondon.com

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SS18 Preview Moda, E29 | Micam, Hall 2, K36 E sales@jacobsongroup.co.uk T 01706 212512 W www.ravel.co.uk

Ravel Advertisement_SS_July 2018.indd 1

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Summer starts here cutting edge technology into our manufacture, which is still proudly carried out entirely in Spain.”

MODA Footwear has revealed its lineup for s/s 18, confirming its position as the only destination for men’s, women’s and children’s footwear. As buyers nationwide turn their attention to s/s 18, Moda Footwear has revealed a line-up that has every element covered. With new arrivals and returning favourites both opting to unveil their spring offer at the trade’s national event, Moda Footwear is the essential starting point of the new summer season. Amongst Moda’s new arrivals are some brands already well-established on the radar of footwear retailers. Global label Unisa will make its debut this August, showcasing a range of women’s and children’s shoes in its signature Spanish style, while artisan label Pinoso’s makes its biggest step yet into the UK market with an

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inspiring range of shoes handcrafted on the Alicante-Murcia border. Children’s specialist Pablosky also arrives from Spain with a range of durable yet stylish footwear, all proudly manufactured in the brand’s home country. “We have started to work with an agent in the UK and it was very important to us to exhibit at the country’s national trade show to develop our UK business,” says international account manager Maria Luisa Barahona. “Pablosky is a very well-established international company with a lot of longstanding values, but we are also focused on incorporating

Moda’s newest recruits follow in the footsteps of February’s debutantes, many of whom were the first to commit to the August edition. Newcomers Oak & Hyde, Hotter, Joe Browns, ShoesMe, Aerosoles and Joma Sport all enjoyed a successful first show in February, and will return this season to reveal the spring versions of their collections. “Oak & Hyde is already well-known as a strong sandal brand amongst our existing retailers, and we will be back at Moda to show the full extent of our s/s 18 collection,” says Graham Baister, founder of footwear label Oak & Hyde which made its Moda debut in February with a range of women’s leather boots. “We had a fantastic first Moda and

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reached our overall target for the show on the first day, so we are looking forward to coming back this season.”

The shift from boots to sandals gives the summer edition of Moda an identity all of its own, and this season sees summer staples Ipanema, Birkenstock, Rider, Holster and Grendha all make a welcome return to the show. It’s a summer vibe that transcends business to networking, and this season’s line-up goes well beyond the business of buying. Already renowned as the focal point of the season for the footwear trade, Moda will once again offer an inspiring line-up of catwalk shows, an engaging seminar programme and social events designed to keep the industry connected. See the full brand list and register for your free ticket at www.moda-uk.co.uk

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J U L Y

O L Y M P I A

L O N D O N

Immerse yoursel in future-fashion Journey into stunning new collections from over 700 inspirational brands this July. Get your free SS18 show ticket at purelondon.com


elf on

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Shoe manufacturer uses virtual means to bring production to the head office at Pirmasens

The air chambers of CAPRICE’s wellness patent served as a template for the individual lighting elements (left) and the new training platform accommodates 40 seminar participants, who have the opportunity of watching the production process through the glass front.

CAPRICE achieve record results WITH a view to concluding the fiscal year with record figures in sales and marketing at the end of May, the CAPRICE shoe factory realigns itself, thereby strengthening its position as an innovative shoe manufacturer.

The head office in Pirmasens has a decisive role herein by becoming the interface between individual production sites across Asia and Europe. The core of modernization is the newly built technology and training centre, where participants can watch the actual manufacture process along the international value chain. With total investment in the seven-figure range, the Wortmann subsidiary company CAPRICE sets the course for coming years. The extent of investments at the head office in Pirmasens becomes obvious even when entering the building. The entrance area has been redesigned, its interior elements now reflecting the company’s philosophy. The air-filled hemispheres of CAPRICE’s wellness patent served as a template for the design of the individual lighting elements. They illuminate the entire entrance area as well as the newly designed logo in the company’s colours. A flavouring developed in Italy specifically for CAPRICE will be successively introduced to our showrooms throughout Europe and at selected POS, setting new trends in the field of fragrance marketing and providing a sensory all-round experience. The newly created technology area forms a junction between the model departments and the production areas both, at home and abroad. Work areas that used to be separate are now moving closer together, at the same time being harmonized in a targeted manner. There has also been a flow of investments into the machine park and for the acquisition of innovative 3D printers and scanners. 18

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production sites in Asia and Europe provides the training participants with a proactive insight into the high level of local labour and social standards.” Further investments in the factories in Myanmar and Pakistan were made in connection with modernisations at the head office in Pirmasens. Both factories were converted to autonomous power supply. “The past has shown that bottlenecks in the public power supply repeatedly occur in these countries, impeding the production processes. CAPRICE and their production partners have now taken measures,” added Jürgen.

The CAPRICE head office at Pirmasens forms the interface between our international production sites.

By means of this technology, the company is now able to create digital models of soles and heels and to build prototypes directly on-site. Modernisation ensures that CAPRICE will continue to meet the growing demands of digitization. The true extent of investment becomes apparent, however, when paying a visit to the production facilities. A training centre was created on a platform made of glass halfway up within the production hall, which makes it possible to watch the entire production process in all its individual steps from above. It feels like floating above the production activities. The training platform has a capacity of 40 seats and is equipped with state-of-the-art communications and information technology. A specially designed LED lighting concept brings participants visually closer all production steps. The characteristics of the production process can be illustrated by illuminating individual work steps. The lighting system is controlled by a custom-made app that allows adjustments to be made in individual situations.

at the ceiling of the hall makes it possible to network with all the international production sites and to visually experience shoe production directly on-site. The individual factories, which were equipped with high speed connections and modern video equipment for live remote hook-up, thus become an extended workbench of the corporate head office, from where the whole range of production can be demonstrated. An innovative training concept offers improved training for our own executive and junior staff, as well as for shoe dealers and their sales personnel. The existing close connection between the company and its distributors is thus further strengthened. At the same time there is a direct contact to the technical staff on site. “Technical problems can be interactively discussed and resolved between the technical management in Pirmasens and the German engineering teams at the factories during the production process. The resulting savings in time and money will be significant,” said managing director, Jürgen Cölsch.

An 8m² LED video screen mounted “Live remote hook-up to our it’s showtime

At our flagship factory in Pakistan a 12,000 m² solar field comprising more than 3,000 panels was built on the company’s premises in cooperation with a local partner. This is the largest photovoltaic system for industrial use in Pakistan. The plant will be commissioned in September by Jürgen, the Pakistani partners, and the German Ambassador. From then on, in Pakistan CAPRICE shoes will be manufactured using solar energy exclusively. Modern high-tech generators were purchased in Myanmar, which now provide the local CAPRICE production facility with its more than 1,000 employees with power independently from the desolate public grid. “Both Pakistan and Myanmar are emerging producer countries. Our investment in the infrastructure of these production facilities ensures that competitive advantages can be generated. “Thus, we can guarantee our customers short delivery times, excellent prices as well as a consistently high quality level. In terms of quality and working conditions, each of our factories is working on a European level even today. These areas will continue to be at the core of our investments”, concluded Jürgen. features



#ShowOffYourShoes

For stockist enquiries call 01992 769 612 www.rubyshoo.com


Brand to make Moda return THIS season’s Moda show will see the return of the Oak&Hyde footwear brand, which debuted at the NEC last season. The brand is a partnership between two of the footwear industry’s longest standing agents, Graham Baister and Martin Davey. Having known each other for over 20 years and worked alongside each other on various brands, it was a natural progression for them to join forces and create their very own footwear brand for women and men. They had always talked about one day distributing a brand for the UK market and used to look at other brands at trade shows such as Moda, Micam and Bread and Butter, saying to each other “Wouldn’t it be great to have our own brand and trade show stand one day?” Both Graham and Martin had always agreed that if they ever had their own footwear label that they would build it in the right way with independent retailers at the heart, which is what they are endeavoring to do. The brand name came to life during a factory visit amidst various possible suggestions being fired at each other.

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On the return flight Martin came up with ‘Hide’, as a reference to the leather materials.

Graham came up with ‘Oak’ as a reference to the well-known quality of this wood. This is how Oak&Hyde was born. It was then decided to change the ‘I’ to a ‘y’ in Hyde as it looked much better and, incidentally links to their first winter photoshoot, which took place in Hyde Park, London. The partnership works well together as Martin has over thirty years experience of running businesses and working in retail so he manages the day to day business and the back office functionality. Graham has more passion for travel and design, so alongside selling the products, he focuses on the design and development for the collections and puts the products together. For the past seven years Graham has been sourcing footwear across Europe for some well-known high street retailers so when the seeds for Oak&Hyde were planted they already had a fantastic network of factories to work with. All of the Oak&Hyde boots and sandals are made and finished by hand in Europe, ensuring the high

quality that both Graham and Martin want to be synonymous with the brand. When looking to create the next season’s collection Graham looks at the marketplace and evaluates feedback from retailers on colours and styles.

Visiting the factories ensures they learn about new developments being worked on. A lot of influence comes from nature and the UK environment, which is key to the brand. it’s showtime

Graham also has an understanding of what styling their Oak&Hyde customer likes so it is then the exciting stage of confirming the outsole, style, colour, material and finishes for each product line. The Oak&Hyde Spring/Summer 2018 collection can be viewed at Moda Footwear, 6th – 8th August 2017 on stand G1. Oak&Hyde – Expertly crafted, passionately worn. www.oakandhyde.com

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Brand sticks to Mod roots with its latest collection DELIVERING classic styles that can provide every wearer with a smart and sharp look, Lambretta is sticking to its Mod roots with its latest collection.

With a flagship store on London’s iconic Carnaby Street, Lambretta has gained a reputation as one of the leading British heritage brands, giving its customers the very best classic clothing and footwear styles. Owner, Glenn Briers, said: “We’ve got new designs and styles coming in all the time, but we’re not about following fashion trends, we’re about sticking to our Mod ethos. “We’ve been doing this a while now and we’re very pleased with what we’ve achieved.”

Although Lambretta use high quality materials when producing their made in England footwear, they’re passionate about providing for the working classes and ensuring their prices stay reasonable. With classic brogues, loafers and desert boots and more on trend Chelsea boots and boat shoes, Lambretta provide every kind of wearer with a timeless shoe they’re sure to love.

Glenn added: “The other thing that we’re very proud of is the people that wear Lambretta. “We are a proper working class brand, for working class guys and girls. We will never ever go and try and push our prices up.”

As the high street changes to match catwalk fashions, Lambretta continues to expand what it does, while staying true to its sixties heritage.

Glenn added: “We’re proud of the fact that we can provide shoes and clothing that are of a high quality for a cheaper price than our competitors, like our polo shirts are half the price of our competitors but every bit as good quality.” As well as having its own stores across the country in trendy locations like London, York and Chester, Lambretta also stock to a selection of different retailers. Glenn added: “We are in a range of different retailers, from independent retailers who recognise what we’re about and what we do to major retailers, and we’re very happy about that.” https://www.lambrettaclothing.co.uk/

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New collection includes innovative styles and exciting leather finishes with a luxury soft sheepskin lining also available in winter.

FRODDO Children’s footwear is designed and manufactured in CROATIA and the company has been producing shoes for over 70 years. Froddo source all their materials from within the EU and use only the highest quality certified Chrome VI free leather to create premium footwear for children from their first steps right through to their teens. Working closely with expert podiatrists Froddo create anatomic, natural, individual and playful footwear and they have again expanded their size range to offer styles in sizes from 17–42. Froddo’s commitment to using high quality materials, their hand made production methods and attention to detail combine with great design to create a new range of extremely comfortable, highly functional, durable, and well fitted children’s shoes. The SS18 collection introduces innovative styles, new exciting leather finishes and details to create a modern range in vibrant and on trend colours for boys and girls. This season sees flower prints, baby pink and blue patent, a brand

new lime green colour plus a large selection of vintage gold and silver styles. Exciting new finishes include a fun silver spotty design on a lilac background, a multi-coloured snakeskin effect and fashionable, tropical prints. Froddo use contrasting colours and textures for added vibrancy and new trim details include gathered leather and flowers. Popular Froddo styles including the Soft Sole range, stitched down classics, sandals with closed back support, Mary Janes and Chelsea Boots all continue with new twists and colours. New design fashion outsoles in white and blue are also available in selected ranges. This season Froddo features a large selection of sandals including open & closed toe fronts and heel backs, hidden elastic and double Velcro

straps to provide excellent fitting adjustments. Froddo’s Soft Sole range has an additional, removable insole to create extra room and thus two fittings, F & G. The 100% breathable, anatomically shaped insoles mould to a child’s feet ensuring maximum comfort, increasing foot stability and preventing foot roll. The Froddo Soft Sole range comes in sizes 19-30 and a wide choice of rich colours. Froddo Prewalkers are beautifully soft and comfortable. They encourage babies to take their first steps. Made with “non slip” outsoles, they are environmentally friendly and made from 100% Chrome Free, vegetable tanned leather.

Froddo’s Back To School (BTS) range is available all year round, providing stylish, all leather and leather lined, durable, comfortable and good value for money school shoes for both boys and girls. The brand new Froddo BTS collection will be available for viewing in November. Size range from 24-42. Kidsnewshoes.com Ltd. is the Froddo distributor in the UK & Ireland based in Hertfordshire. Pauly Tong is the owner of Kidsnewshoes. She is continuing to support customers in Ireland and Southern England while Matthew Clark is representing Froddo and supporting customers in Scotland, the Northern and Midlands regions. Both have extensive experience in the children’s shoe industry. Their contact details are listed below. Pauly Tong E: pauly.tong@kidsnewshoes.com M: +44 (0) 7796 766669, Office: +44 (0) 1707 888388 Matthew Clark E: matt@kiddobrands.co.uk M: +44 (0) 7756 908500

Froddo Prewalkers are leather lined

www.froddo.com www.KidsNewShoes.com info@kidsnewshoes.com +44 (0) 7796 766669 +44 (0) 1707 888388

Children’s shoes Moda • Stand H41 • Hall 17

kool for kids – kids at Moda 26 July/August 2017

features


www.superfit.at

Kids’ shoe brand takes quality very seriously CHILDREN can only have fun in sturdy shoes that can keep up with all their adventures.

That’s why, as one of the most successful manufacturers of children’s shoes, Superfit pays so much attention to perfect workmanship and the highest quality materials. We take quality very seriously. Because after all, we take ‘big responsibility for your feet’ For roughly 35 years, the Austrian brand Superfit has been assuming “big responsibility for your feet”. The company is a long-standing European market leader in the field of children’s shoes. Every year, approx. four million pairs are manufactured and sold in over 40 countries worldwide. Twice a year, two collections are

launched, each comprising roughly 130 models and over 500 colour options. All children sizes are offered from 17-43. The Superfit brand is a property of Legero Schuhfabrik GesmbH headquartered in Graz (Styria). In 2016 the company received two international awards, ‘Best Supplier’ in the German footwear market and ‘Best in Test’ in the Scandinavian footwear market. These awards are highly sought after and cements the company’s position as a valued footwear brand for children in Europe.

Our UK & Ireland sales team is: Marcus Baker – UK South & Ireland regional account manager: Tel – +44 7775 995547 email – marcus.baker@legero.at Terry McIntosh – UK North sales agent: Tel – 07957 834348 email – terry.mcintosh@legero.at

Big responsibility for your feet. Kids can only have fun in sturdy shoes that can keep up with all of their adventures. That’s why, as one of the most successful manufacturers of children’s shoes, Superfit pays so much attention to perfect workmanship and the highest quality materials. We take quality very seriously. Because after all, we take big responsibility for your feet.

MODA Stand G40 6th to 8th August 2017 Terry McIntosh +44 (0) 7957 834 348 terry.mcintosh@legero.at * The result is based on the analysis of 342 returned evaluation forms with the stipulated rating scale: good, average and bad.

features

kool for kids – kids at Moda ins_sufi_FS17_Out on a Limb_121x346_UK.indd

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July/August 2017 12.07.17 09:55 27


accessories

Madras Inc and Gola join forces ORIGINAL British sports brand Gola has signed an agreement with Madras Inc. to distribute the Gola Classics footwear and accessories collections in Japan.

Bespoke umbrella designer exhibits his new collection EXPERIMENTAL designer Oliver Ruuger is showcasing his latest collection of umbrellas at the YKK London showroom until August 4. The collection demonstrates a pioneering laser perforation technique that digitally engraves thousands of miniature holes into fabric umbrellas. Founded in 2012, Studio Ruuger was originally established to produce experimental crafted work for private clients, later introducing permanently available pieces in line with their distinctive practice. The team in London now produces signature umbrellas, briefcases and other design objects for international

clients, all crafted in house at their North London studio workshop.

Six umbrellas will be on display in the YKK showroom, inspired by an exploding cocktail theme, showcasing the cutting-edge perforated pattern, pierced into the canopies.

With a legacy within the footwear industry that closely resembles that of Gola’s brand owners Jacobson Group, Madras Inc. was the preferred partner to grow the brand’s presence and identity in Japan as it expands throughout Asia. Gola Classics was recently re-launched into the Japanese market with its limited edition Made in England SS17 collection.

To create the pieces, Oliver used industrial machinery, hand tools and digital techniques, crafting umbrellas that are see-through, easier to carry in the wind and water repellent.

Over the course of the season, 15 pop up concessions in department stores will debut this exclusive range of footwear and host launch events to coincide.

Those attending the exhibition also have the opportunity to commission bespoke orders, choosing the leather for the canopy and handle, perforated patterns and personalising designs with initials.

Moving into AW17, Gola’s mainstream and collaboration collections will roll out to additional concessions in key department stores and in fashion boutiques.

‘’Marvel’’ big rol backpack laptop comp 33x40x33cm available in the colours: Black, Rhino Grey and Tan.

“Marvel’’ Shopper 31x13x30 cm available in the colours: Black, Rhino Grey and Tan.

JUSTIFIED completes your style JUSTIFIED is a brand label with more than 20 years of experience in designing bags. We travel the world and come home with the most beautiful fashion trends and designs. Whether it’s the next business trip or a weekend away, JUSTIFIED makes your style complete. In the JUSTIFIED collection you will find everything you need to complement your personal style. Our bags are trendy yet timeless and of beautiful quality. 28 July/August 2017

They are manufactured from different types of high quality leather, with luxurious details and strong zippers. So you can get the most out of your bag. JUSTIFIEDBAGS stands for a modern and fresh look for any occasion. Timeless designs combined with the latest trends are reflected in our collections for men and women:

n Real leather collection. n Knowledge, passion and craftsmanship. n More than 20 years of experience. n With respect for man and nature. www.justifiedbags.com UK contact: 07926 571321, email UKoffice@likeitalot.nl


New ways that millennials are dictating the future of retail By Ian Tomlinson THEY have been using technology since their teens and have been privy to (and sometimes responsible for) the very latest digital advances in our lifetime. These are the 30 somethings born post-1982, who are techsavvy, demanding and increasingly dictating the way we shop. They are millennials. Retailers are aware that these ‘Echo Boomers’ are wanting and needing more from their shopping experience. They need and want omni-channel because they know how to use it to best effect. They have different demands to their ‘Baby Boomer’ parents. They have shopped, communicated and socialised via technology for their entire lives and they have a greater need for technology that drives convenience and immediate fulfilment, without damaging their parents need for great customer service and that allimportant inshore experience. Mobile motivator

Not only do they expect to be able to pay, shop and browse on their mobile devices, Gen Y want to be able to see slick, presentable mobile EPOS systems in store. HP’s Natasja Andringa told RetailStore that one of the main thrusts of HP’s strategy is to introduce the brand new X3. She said: “The hardware we are introducing is more service orientated – we are bringing the payment closer to the customer and it also offers them more and more choice. “We see the device as not only bringing payments closer to the customers but as a place to show

Ian Tomlinson

products in other colours.” This will be music to millennials ears as they demand greater efficiencies and less friction in store. Not only are more than half of them comparing prices on their mobile devices before they reach the store, they now respect and appreciate retailers who are switched onto the mobile era in bricks and mortar too. Get social

Retailers have been aware that being active on socials is by far one of the most important ways to connect and engage with this techsavvy group. The retailers that are really making waves with millennials are the ones offering smart and easy e-commerce attached to some pretty clever CRM. Google shopping, eBay, Amazon, Facebook advertising, Instagram influencers and even Twitter geo-targeting – the way in which millennials shop products and are urged to hit ‘Buy’ is heavily influenced by their peers,

by celebrities, bloggers and good marketing. Reviews have their place too as as much as nearly three quarters of all consumers are likely to make a purchase based on a positive review, according to Hubspot.

operate to meet these real-time demands and feeds a customerdriven distributed order management system base on behaviours rather than historical allocation.

Be real

Using a one system where you can pay, another which deals with gift cards, a separated e-commerce site and a clunky returns system is a sure fire way to frustrate this group. Millennials want ultimate flexibility, they want to know why they can’t get the same offer online as they do in store and most of all they want prices to be low and consistent. As a result of the personality traits of a millennial, it’s important for retailers to expand their inventory management systems, through the cloud, to move away from simply reacting to changing product demand with allocation and replenishment, to really crack product demand.

Having a global and holistic view of stock and inventory is key to keeping millennials with you. Not only does knowing where stock is important for the business, but it is a critical function of any good omni-channel retailer. If you want a pair of size six loafers in bright blue, surely if you can check if the retailer has them in your local store or can order them in Click and Collect, before you’ve even dialled a customer services or store number, and/or left the house, you’re winning, right? Right. Millennials don’t want to know if you’ll be able to get it in next week or even the next few days, they want to know there and then. They want their information now. Cloud-based systems prevent any confusion and help retailers

Do it all

n Ian Tomlinson is CEO of RetailStore (powered by Cybertill)

Po-Zu launches range Shoe fitting in demand AWARD winning ethical footwear label Po-Zu has announced details of its latest collections.

THE Society of Shoe Fitters has been in discussions with members of the General Medical Council with the hope of creating greater communication between orthotists and the footwear industry.

Offering a fresh look and feel to the signature Po-Zu range, the AW17 collection blends comfort and style with sustainable materials and the classic ethos of the brand. Meanwhile, the highly anticipated Star Wars | Po-Zu range is set to launch in August. The collection includes styles for women, men and kids shoes, boots and trainers inspired by the main characters in the Star Wars films under license with Lucas Film and Disney. This includes ‘The Last Jedi’, which launches on December 15. This collaboration marks a high growth period for Po-Zu including the recent appointment of Safia Minney, business + technology

MBE as managing director. Founder and CEO Sven Segal said: “This collaboration has been a fantastic opportunity for Po-Zu to drive profile on an international scale. “We are excited to launch AW17 and the Star Wars range in London at our showroom and in Germany and Holland at the Ethical Fashion Show Berlin and Soul Salon tradeshows.”

According to the society, the footwear industry could be of assistance to medical professionals, with bespoke shoemakers and retailers able to offer a knowledgeable fitting service and quality footwear to patients. Secretary Laura West said: “Many shops are frequently confronted with unwieldy, hard orthotics that won’t fit into any shoes. “The orthotist has not consulted with their client about the type of footwear worn and more shockingly

has not fitted their orthotic into any of their client’s shoes. These orthoses get left in a drawer which is a huge waste of NHS funding. “Often a simple ‘off the shelf’ orthotic is all that is required to help a shoe fit more comfortably, helping to gently correct irregular gait.

“It pays for an orthotist, consumer and retailer to work together, because unless shoes have to be made specially for more severe problems, you must please the eye of the consumer first. “The retailer can help give advice about the available footwear and assist with the fitting, allowing the orthotist to work their magic on the inside of the shoes.” July/August 2017

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Say hello to Dolcis’ new Spring/Summer range DOLCIS continues to deliver the most exciting new season styles for SS18. Presenting a young and quirky collection of catwalk inspired designs, influenced by the biggest fashion trends. From bold summer sandals to stunning evening heels with fun, on-trend twists. The ‘Discovery’ trend brings a soft and feminine approach with a faded pastel palette. Blocky flared heels are combined with washed out pastel shades to create an underlying nautical theme. Key styles include simplistic block heel mules and laceup trainers. Espadrilles feature rope ankle ties, while mules are given a lift with soft oversized bows. The ‘Electric Jungle’ trend takes us to a modernised tropical oasis. Bold jungle prints feature on uppers and linings which gives a fun, vibrant summer feel.

The story behind Ravel SS18 THE new collection gives a nod to the key looks of the season: bohemian, botanic and animal prints flourish across elegant eveningwear and versatile everyday sandals, exuding a new season confidence that will propel stylish women from AM to PM with ease. The new range draws on tropical habitats for colour and textural inspiration, exemplifying the exotic birds of paradise colour pops and ‘beetle backed’ iridescent uppers bringing a playful feel to this range, whilst chunky gemstones, raffia features and print clashes adds a rich depth to the collection. An emphasis on handcrafted

techniques puts the spotlight on open weave uppers, single stitch constructions and raw edge finishes. Embellishment is key, mixing traditional mirror embroidery of India, draped chains and piercing studwork of tribal influences create a hand-made aesthetic to lace-up heeled and flat sandals. Retro inspiration reigns supreme in the form of retro bold floral prints, denim and crochet panel uppers to high summer wedge and platform heels. With retro circle buckles, tortoiseshell detailing and soft metallic combos add to a nostalgic feel.

Are you a qualified success?

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On focus are simple heeled sandals in staple interest prints. Satin mules and colour pop courts bring a fresh summery look, while floral inspired styles feature playful flower trims. The collection is complete with

fun raffia sliders and block heels, inspired by the ‘Tech Tribe’ trend. Tribal prints mixed with denim add a festival summer story, whilst embellished block heel sandals and ankle boots utilise feature stitching. Studding and chunky elements are also key to this trend, creating a tough ‘girl gang’ styling with attitude and confidence.

Legero – never has comfort been more attractive ... In the new Spring/Summer 2018 season, the lightweight shoe brand LEGeRO is expanding its collection in the product segments “Casual Comfort Shoes” and “Dress Casual Shoes” by adding four new groups to complement the classic TANARO and the wellness sneaker models TRAPANI, MARINA and AMATO to create a pleasantly comfortable and contemporary range of designs. Once more, the new Summer Collection is focusing squarely on total lightness, flexibility and functionality. Martina Keller, head of design at LEGeRO, said: “The new LEGeRO Collection for Spring/Summer 2018 is primarily characterised by soft materials and natural or pastel

colours, such as Nude, Powder and Aluminium. Delicately nuanced with shimmering effects in Aluminium, Gold, Silver and Platinum, they play a major role in the new Collection. “Embossed and relief features as well as print effects create additional accents for the four new LEGeRO product groups.”

Diary dates ... Pure London

6th – 8th August 2017

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Olympia (London)

www.moda-uk.co.uk

• Footwear & Fitting Course with practical workshops.

23rd – 25th July 2017

Gallery Shoes

www.purelondon.com

Areal Bohler – Dusseldorf

Jacket Required

27th – 29th August 2017

Old Truman Brewery (London)

www.gallery-shoes.com

26th – 27th July 2017

Momad Shoes

www.jacket-required.com

Madrid

Moda

22nd – 24th September 2017

NEC (Birmingham)

www.ifema.es

• Deluxe Course with Instore Training and gauges. • Entrance Application for highly experienced tters.

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Tel. +44 (0)1953-851171

Email: info@shoeetters-uk.org • www.shoeetters-uk.org

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July/August 2017


Dates for the diary - nv A4.pdf

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12/06/2017

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y r a i d e h t r o f s e Dat 4

Nominations open 4th September 2017 - 21st October 2017

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4

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Shop Front of the Year entries open 4th September 2017 - 12th January 2018

MY

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31

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21

19

Voting open 31st October 2017 – 8th December 2017 Shortlist announced 21st December 2017 Early Bird Tickets available until the 19th January 2018

18th February 2018

www.footwearindustryawards.com Supported by

Sponsored by


Stephen Joseph | T 07734 247 669 | info@capriceshoes.co.uk|

@capriceshoes | Showroom | PURE | MODA


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