Destination UK (September/October 09)

Issue 30 September/October 2009 £2.75

Star Alan supports Edinburgh

Tourism must maximise its strengths

By Christina Eccles ENGLISH tourism needs cohesion and leadership to ensure it reaches its full potential, according to the chairman of the newly-formed VisitEngland.

Penelope Viscountess Cobham said that this year could prove very successful for the industry – but only if all interested parties work closely together to maximise their strengths.

And she said that one of VisitEngland’s most important roles will be to develop action plans to ensure all regions know what their own objectives are but also how they link into a national tourism strategy.

She said: “The responsibility lies with us all. We must work together but also understand where our individual responsibilities lie – Visit England will seek to achieve clarity there.

“This could be a bumper year for domestic tourism and VisitEngland is ready to play its part.

“The regional agencies have their own strategies but without the overall linking of national objectives, how can we hope to achieve our indus-

try’s optimum potential?

“Our priority is to work with partners and develop deliverable action plans.”

To help with the drawing up of these plans, VisitEngland has already carried out extensive research to discover what people holidaying in England actually want from their trips.

She added: “Prior to our launch in April we did research which told us that those who take holidays in England, also take short breaks.

“These people also said if money was no object, their most popular break is an indulgent one.

“If it all goes well, people are keen to repeat the experience but it is down to how you deliver this aspiration for indulgence.

“We better make sure visitors feel indulged and their experience must be excellent. If it is good enough then it should be enough to shift any outdated overseas perceptions.

“This year there is the opportunity to expand all of our influence.

“There are 2.7m people occupied in our industry – we are a powerful force.”

Alan Cumming

SCOTTISH star Alan Cumming has returned to Edinburgh to support Scotland’s first Year of Homecoming, marking the 250th birthday of Robert Burns.

The actor, who has appeared in films including James Bond and XMen, attended the city’s Summer Festivals where he began his career 25 years ago.

Many famous names have been returning to Scotland during Homecoming year to take part in the various special events and performances organised to celebrate the occasion.

Alan said: “I’m delighted to be back in Edinburgh during the year of Homecoming, to enjoy the great Edinburgh Festivals.

“I've been coming to the festivals for more years than I care to, or indeed do, remember – but this year is the most special and I'm glad to be a part of it.”

Alan Cumming will also appear in a new portrait exhibition celebrating emigration, internationalism and Scottish impact abroad at the National Museum of Scotland to mark the Year of Homecoming 2009.

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Dungeon operator accepts out-of-court settlement

By Louise Cordell MERLIN Entertainments is to receive substantial compensation from the London Bridge Experience following an out-ofcourt settlement.

Merlin, operators of The London Dungeon, had launched legal proceedings against the rival attraction for copying its format and misleading customers.

Merlin claimed that the London Bridge Experience was poaching customers from the Dungeon queue and misleading them into thinking it was the same attraction.

Glenn Earlam, managing director of Merlin Entertainments’ Midway Attractions, which includes the London Dungeon, said: “This is a signal victory for Merlin in protecting The London Dungeon brand.

“Merlin has invested significant resources over many years in creating the Dungeon concept and has built an enviable

reputation for the brand, which has an unrivalled reputation among its core teen constituency.

“We work unceasingly to ensure that The London Dungeon delivers the very best experience for our visitors.”

The settlement agreed to by the London Bridge Experience includes paying compensation, legal fees and a series of legally binding undertakings.

The attraction is now required to restrict its leafleting and soliciting of people in The London Dungeon queue and may not prevent, obstruct or seek to discourage people from joining the queue.

It is also banned from using intimidating or threatening behaviour towards the public or The London Dungeon staff and from making false, misleading, disparaging or derogatory statements, comparisons or representations about The London Dungeon.

Entertainment news in Centrestage starting on Page 17

Finally they are forbidden from representing to any person that there is any connection between the London Bridge Experience and the Dungeon.

Glen added: “We passionately believe in fair competition and we operate in very competitive circumstances around the world.

“We would never object to fair competition from attractions offering a distinct proposition to visitors.

“However, the sort of activity undertaken by the London Bridge Experience was totally unacceptable and Merlin had no choice but to put a stop to their unlawful activity which was directly targeted at The London Dungeon.

“The settlement of this litigation by the London Bridge Experience paying compensation, legal fees and providing legally binding undertakings is full justification for the action we took to protect our brand.”

Jacko fans urged to celebrate his life and music Page 8

Grounds manager Richard Stevens

Attraction all a-flutter over butterfly garden TOURIST attraction Birdworld in Farnham is aiming to attract more visitors with the creation of its own butterfly garden.

The park has been working closely with the Bentley Butterfly conservation group for advice and guidance on how to open the new facility.

Mark Anderson, Birdworld park manager, said: “Richard, our grounds manager has created a

fantastic space which is full of plants and flowers which will encourage forest and woodland butterfly species to the park. The butterfly garden is just one of the conservation and environmental projects we are working on and we hope this summer to see the flutter of wings smaller than our usual residents at Birdworld.”

Pages 16-19

The North East

Pages 20-22

Contacts EDITORIAL Andrew Harrod group editor 01226 734639 ah@whpl.net Louise Cordell reporter 01226 734694 lcordell@whpl.net Christina Eccles reporter 01226 734463 ce@whpl.net Mary Ferguson reporter 01226 734712 mf@whpl.net

PRODUCTION

Travel Trade Britain Event cancelled THE Travel Trade Britain Event, due to take place next March at the NEC, has been cancelled.

Organisers, Expo Management, have withdrawn the show after agreeing to support the Best of Britain and Ireland 2010.

Instead, they will be supporting the BoBI show, which was due to take place in the same month, at London’s Olympia. The announcement, made by Expo Management, follows the company’s launch of the Travel Trade Britain Event just five months ago in March 09 – attracting over 1500 visitors and 200 exhibitors.

Mark Griffin, Expo Management’s MD, said: “Travel Trade Britain was launched in response to real

Scotland

industry concerns that the new format of BoBI might not fully meet the needs of coach operators and group travel organisers. However, following BOBI’s successful debut, we believe these concerns have been very largely met. As a result we are cancelling TTB and committing our energies to work closely with VisitBritain and the BOBI organisers to help ensure that group and coach travel is raised up the agenda with Government, VisitBritain and the national tourist boards.

“Withdrawing TTB will allow everyone to galvanise efforts behind one national event and making this announcement now means that they can adjust their plans for next year with minimal inconvenience.”

Judith Halkerston – group deputy editor – jhalkerston@whpl.net Stewart Holt – studio manager – sth@whpl.net Kyle Wilkinson – graphic designer kw@whpl.net Emma Frisby – graphic designer ef@whpl.net ADVERTISING Rachel Wood product manager 01226 734611 rw@whpl.net Andrew Loades sales executive 01226 734634 Tony Barry sales and marketing director 01226 734605/01226 734333 CIRCULATION Kelly Tarff 01226 734695 kt@whpl.net Fax: 01226 734477

Web: www.destination.uk.com

City launches new website A NEW website promoting conference and business meetings has been launched by Destination Bristol.

The site offers event organisers all the information needed to encourage them to bring their conference, meeting or social event to the city.

It provides information about 60 potential venues including hotels, conference centres and academic institutions, as well as more unusual venues – together with guidance on accessibility and their greed credentials.

Event organisers can also complete a form online and receive a full proposal of

available venues and costs within 24 hours.

John Hallett, Destination Bristol’s managing director, said: “This website is the fifth in a series of sites we have designed, produced and launched since December 2008.

“The city and surrounding area offer an excellent choice of quality venues and this together with the rail, road and air networks makes Bristol an attractive choice for event organisers.

“It is important that we get the balance of communication right with an industry that is so important to the local economy.”

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‘Green’ holiday complex works well A NORFOLK holiday complex is attracting environmentally friendly staycationers by opening five carbon-neutral barn conversions.

The self-catering cottages, at Cranmer Country Cottages on the north Norfolk coast, include solar energy and ground-source heat pumps, and even the Swedish ecofriendly paint used carries an antiasthma endorsement.

Experts at Suffolk-based East Green Energy installed the state-ofthe-art systems, which aim to reduce the oil consumption of the cottages to zero and of the swimming pool by 50 per cent.

Owner Lynne Johnson said: “We are committed to providing guests with good quality accommodation while taking reasonable measures to reduce the environmental impact of our business in promoting responsible travel.

“Our new cottages will be virtually carbon neutral with heat, light and power generated through a number of alternative and sustainable energy sources.”

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Wimpole Hall Picture: National Trust

Home cinema with a twist

By Christina Eccles THE National Trust has found a new way to generate revenue and attract visitors to its properties – outdoor screenings of popular films.

This summer, two of the Trust’s properties – Wimpole Hall in Cambridgeshire and Ickworth House in Suffolk – have put up big screens to entertain up to 500 visitors each time. And according to press and PR manager Jane Travis, the film screenings are a good way of raising awareness of the properties and what they have to offer, while raising funds for the Trust.

Tickets cost £12 for adults and £8

for children and allow visitors to explore the surroundings of the properties, watch the film and hopefully be persuaded to make repeat visits.

Jane said: “We want to keep our visitors happy and bring in new audiences. The outdoor screenings are a fantastic way as they give people the chance to appreciate the beauty of National Trust properties and also from an entertainment point of view. All the money generated goes back into the upkeep of the properties and it is an extra way to raise funds.”

Films being shown include Mamma Mia, Easy Virtue and The Duchess

and Jane said these films were chosen – with the exception of Mamma Mia – specifically because of their links to National Trust properties or their surrounding areas. She added: “We decided to look at films which are relevant to the properties and appeal to all ages. Scenes from Easy Virtue were shot at Wimpole Hall. We would like to do this every summer and roll out outdoor cinema in different regions.”

The National Trust also stages outdoor theatre and concerts and Jane said she hopes the film screenings will be another event to add to its successful portfolio.

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Music draws visitors to city

By Christina Eccles THE organiser of Coventry’s flagship festival has revealed how the event is a valuable tool to encourage visitors to the city.

This year’s Godiva Festival attracted a record audience of over 85,000 people to the city’s War Memorial Park – who enjoyed three days of performances from the likes of headliners Idlewild and The Twang.

And with no on-site camping available, weekend visitors provided a boost to the city’s economy by booking local accommodation and visiting restaurants and tourism businesses.

Organiser CV One’s marketing and communications manager Mick McLaughlin said: “Anything that encourages people to come and visit Coventry can only be a valuable thing.

“There is no camping on site so the festival fuels the tourism economy. People are interested in events and they are a great way of boosting tourism.”

Mick also revealed how CV One is working to boost and promote Coventry’s tourism offering and how events are playing an important role in its plans.

He added: “We are seen as

more of a business tourism destination but we have also got the history and heritage angle. We are very conscious of being seen as a leisure destination and we are working to increase our offer.

“Coventry has recently staged a

number of concerts at the Ricoh Arena and we work closely with them to encourage visitors in to the city. Take That and Oasis sold out which shows the benefit of these events and how they can increase the number of people visiting Coventry.”

CV One’s future plans to raise Coventry’s profile include staging the annual Godiva Awards which reward the city’s best tourism businesses, a new visitor guide for Coventry and Warwickshire and its upcoming Christmas retail campaign.

Lord Montagu of Beaulieu with Stig from BBC Top Gear

Top Gear presenters gear up for exhibition

By Claire Lodge THE World of Top Gear Exhibition has opened its doors at the National Motor Museum.

The new exhibition at Beaulieu in the New Forest featured a collection of cars created by presenters Jeremy Clarkson, Richard Hammond and James May which were used in challenges on the show.

Visitors also got the chance to watch an exclusive video

presentation from behind the scenes at the Top Gear headquarters with Jeremy, Richard and James plus clips from the show featuring the cars on display.

Stephen Munn, commercial director at the National Motor Museum said: “While the National Motor Museum is primarily about historic vehicles this exhibition shows that cars can be entertaining and accessible to the whole family, not just the car enthusiast.”

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Owner calls for weather gloom to end

By Christina Eccles

Blackpool Zoo’s new lion cubs have been named – after hundreds of suggestions were made by the Zoo’s visitors and Rock FM listeners.

Luna, Kimya and Nikita were the names chosen after the radio station ran a campaign to name the attraction’s newest arrivals.

Jude Rothwell, Blackpool Zoo’s marketing and PR coordinator said: “We chose Luna, Kimya and Nikita because each name sounds quite different and the cubs will learn the sound. If the names were too similar the cubs would just get confused.”

A WORRIED holiday park owner has urged weather forecasters to stop delivering gloomy forecasts over fears negative predictions will keep tourists away.

Park Holidays UK says that gloomy weather maps on which a single large symbol is placed over an entire region often give a false picture of local reality.

According to director Tony Clish, seaside locations – where all of his group's parks are based – are often brighter and clearer than inland.

Yet they still get tarnished with a rain or cloud symbol that might apply only to higher ground.

He said: “Recently there have been long periods of glorious warm sunshine on our holiday parks in Devon – despite the previous day's weather outlook painting a very different picture.

“We're not asking forecasters to bend the truth, but just to be more careful with their phrasing.

“For example, they could say that while inland areas may have showers, coastal areas are

expected to be largely dry with blue skies for the most part.

“We'd also urge forecasters to resist negative off-the-cuff remarks about the weather as these too can put people off and don't always tiein with holidaymakers' experiences.”

He added that bookings at his parks are up by almost 25 per cent more than last summer, thanks to a boom in British ‘staycations’, but there may still be some people who are unsure whether to holiday at home or abroad – and a negative weather forecast could drive them away.

He added: “We’re absolutely thrilled with the massive upswing in UK holidays this year, not least because Britain's multi-billion pound tourism industry is benefiting many different businesses.

“All we'd ask is that forecasters remember that part of Britain's charm is our mixed weather and that micro-climates often exist in coastal regions.

“If one symbol doesn't tell the whole story, we say keep it in the box.”

Ironman boost for Bolton bookings

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ROOM bookings have soared in Bolton thanks to the arrival of a major sporting event in the region.

The 2009 Ironman UK Triathlon came to the city in August and Bolton Council reported that more than 500 bedrooms were sold as a result of the event – with a knock on effect also seen in surrounding areas such as Chorley, Wigan and Manchester.

Some accommodation providers reported a 60 per cent increase in occupancy levels when compared to the same period in 2008.

An event spokesman said: “Ironman may be a sporting event, but there are widespread benefits to the area of the race and the tourism boost is just one of those. We are pleased that the event can help local accommodation providers during these difficult financial times.”

The campaign aims to do something positive to support hotels and attractions.

‘Relax and Recharge’ campaign launched

By Claire Lodge BASINGSTOKE and Deane Borough Council are funding a campaign to boost weekend business for local hotels and attractions.

The ‘Relax and Recharge’ campaign will market the strengths of the area’s dual town and country characteristics and will offer special

deals and discounts to visitors.

Daniel Garnier, tourism officer for Basingstoke and Deane Borough Council said: “We wanted to do something positive to support our hotels and attractions to help them through difficult times.”

The council decided to act after research conducted by Visit Britain showed that people’s behaviour

with regard to buying holidays and breaks was very much led by offers and ‘value added’ experiences.

Daniel added: “The research showed us that people believe holidays and breaks are still important, but that we should be providing them with what they perceive to be a really good deal.”

People have been welcomed behind the scenes at BBC Television Centre in London for over ten years. The award winning Tours of both Television Centre and Broadcasting House are a great way for visitors to learn about the diverse roles within the organisation and have a hands on interactive experience along the way too.

There is even a CBBC Interactive Tour for children aged 7 -12 years also based at Television Centre where they can have fun in our very own Raven challenge or in the ‘Diddy Dick and Dom’ theatre.

This year BBC has now opened the doors to the public in Birmingham, Manchester and Norwich. Visitors can explore the intriguing world of BBC Birmingham or BBC Manchester and even take part in special recordings of a radio drama, complete with sound effects and music. At BBC Norwich visitors will be able to find out how it feels to be part of a news

broadcast or even present the weather!

All over the country BBC News is watched on screen by thousands and now there is this exciting opportunity to discover how the largest news gathering operation works.

BBC Tour guides will give an insight into the many programmes originating from these cities and the level of work it takes to get them from script to screen. During the tours there is always the chance of bumping into a favourite presenter, actor or radio DJ or hearing some trade secrets!

Please note, all BBC Tours take place in working buildings so we cannot guarantee what or who you will see on the day of your visit.

Look out for more BBC Tours opening on our website www.bbc.co.uk/tours or by calling the booking line: 0370 901 1227* All tours must be booked in advance and age restrictions apply. *UK- wide rate charged at no more than 01/02 geographic numbers. Calls may be recorded for training.

The Dr Who Tardis at Television Centre Photo opportunity with the Prank Patrol vehicle

Sound effects for Radio Drama

23RD & 24TH SEPTEMBER - HALL 11, NEC BIRMINGHAM Michael Jackson fans have been urged by one holiday operator to visit London and celebrate the life and music of the King of Pop. Many of Superbreak’s customers would have been heading to the O2 arena to see him perform, but the company has now encouraged people to visit other parts of the city – such as his new wax work at Madame Tussauds and theatre show, Thriller.

Sales director Ian Mounser said: “Many people will have planned to come to the capital for a few days and take in the show and I urge them to still visit. There are rumours of a memorial concert in London and if this does take place, then i would expect fans to snap tickets up.

However Madame Tussauds has recently unveiled his new waxwork which will no doubt draw many visitors.”

Record entry for awards EAST Midlands Tourism has unveiled the region’s tourism businesses which have been nominated for the sixth annual Enjoy England Excellence Awards.

Nearly 50 businesses from across Derbyshire, Leicestershire, Lincolnshire, Northamptonshire, Nottinghamshire and Rutland are set to compete for 15 awards, in categories including best visitor attractions, outstanding customer service best hotel and best pub.

Ruth Hyde, East Midlands Development Agency tourism

director, said: “We have had more businesses enter the awards than ever before with the standard higher than ever which made judging entries very tough.

“I am confident that our finalists have pulled out all the stops this year to help deliver a fantastic all round experience for visitors to the East Midlands.”

Some of the 2009 winners will also have the opportunity to progress to the competition’s national final which will be held next spring.

Trips to tranquility ...

DURHAM is aiming to provide the country’s most relaxing break for Britons who have chosen to holiday at home this year.

The county is hosting the UK’s Peace and Tranquility Week for the third time in September and will be hosting a series of stress relieving events in museums, art galleries, attractions and country gardens.

Melanie Sensicle, County Durham Tourism Partnership CEO, said: “Crowds and persistent noise,

experienced by many of the UK’s urban areas, leave people feeling stressed and vulnerable to health problems, which is why Peace and Tranquility Week is a much-needed antidote for those leading a fast paced lifestyle.”

Tourists visiting the area will be able to take part in Tai Chi and Chi Kung classes, join photography and painting workshops and attend recitals of classical music and harp playing in picturesque locations.

New rail pass launched

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VISITBRITAIN has launched a new rail pass to encourage overseas visitors to explore more regions of the UK during their stay.

The eventBritain BritRail Pass, which is in conjunction with ACP Rail and ATOC, will allow overseas visitors access to the entire UK rail network and it is hoped that it will

encourage them to extend their stay. A three-day pass can be used over an eight-day period and a seven-day pass can be used over a 15-day period. The first event to take advantage of the pass was this year’s annual Rotary International Convention, held in Birmingham, where over 200 passes were sold.

VisitEngland to review star rating system

By Louise Cordell VISITENGLAND has announced a review of its UK-wide Common Standards star rating system.

An industry survey of more than 13,000 accommodation businesses is set to take place in order to look at how relevant the assessment criteria are in today’s digital era.

The Common Standards were introduced in 2005 in response to consumer and industry concerns about variations in accommodation standards and brought together schemes from AA, VisitScotland, VisitWales and VisitBritain.

Now, almost five years on, industry views on standards currently required to achieve different levels of star ratings – such as bathroom facilities, telephone and internet access, 24 hour room service and type of breakfast offered – will be examined.

Terminology used by accommodation providers will also be in question with businesses asked their thoughts on the use of terms such as ‘guest accommodation’, ‘small hotel’ and ‘B&B’.

Accessibility and environmental sustainability will also be factored in to the review.

James Berresford, VisitEngland chief executive, said: “We are committed to the Common Standards, but as with all of our schemes and initiatives, we need to ensure we remain relevant and consumer focussed.

“One of the key areas of the review will be the role of user generated content alongside other independent

‘We are committed to the Common Standards, but as with all of our schemes and initiatives, we need to ensure we remain relevant and consumer focussed’ reviews and how VisitEngland can work more closely with different types of media to provide a complete picture for consumers.”

The industry survey will be followed by consumer research which will try to find out what the most important issues for consumers are when booking their accommodation, and how these have changed since the standards were introduced.

The pros and cons different booking processes and information resources will also be a key feature of the survey in light of the increasing reliance and popularity of internet technology.

James added: “There is a misconception we need to overcome that the star rating scheme is all about ticking boxes of facilities.

“We believe that the Gold and Silver awards for the top performers are good way for us to recognise excellence at all levels of accommodation, but we recognise that we still have a job to do in educating consumers and managing expectations about the scheme.”

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The RSC offers two new productions THE Royal Shakespeare Company is offering two new productions in Stratford-upon-Avon for autumn/winter 2009/10.

First up, running between 15 October and 21 November 2009, is Twelfth Night, Shakespeare’s comedy of disguise, deception and desire.

Directed by Gregory Doran, the cast features Richard Wilson making his RSC debut as Malvolio.

An award-winning actor and director, Richard is best known for his role as Victor Meldrew in the hit TV comedy, One Foot In The Grave.

For the Christmas period the RSC presents Arabian Nights, which promises to be a real festive treat for the whole family.

Adapted and directed by Dominic Cooke, Arabian Nights runs between 5 December 2009 and 30 January 2010.

With a dazzling array of stories and characters, amongst them Ali Baba and Es-Sindibad, Arabian Nights celebrates the power of the imagination and storytelling.

This enchanting production will include a heady mixture of song, dance, puppetry and illusion.

Both Twelfth Night and Arabian Nights will be performed in The Courtyard Theatre, which features a cafe-bar, two bars and a shop offering a range of Shakespeare related souvenirs.

There are also regular backstage tours.

Adult groups of over eight people enjoy £5 off superseats and top price seats, plus one half price ticket for the group organiser - valid for Monday to Friday performances.

Book by phone on 0844 800 1110 or in person.

For more information visit www.rsc.org.uk.

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Boris Johnson

Boris lends a hand MAYOR of London Boris Johnson was on hand to help complete the largest ever purpose built hotel in the capital – the Park Plaza Westminster Bridge.

When it opens early next year on the South Bank, the £350m hotel will feature more than 1,000 guest rooms and 2,700 square metres of meeting space.

With Big Ben and the Houses of Parliament as his backdrop, the Mayor secured the final bolt in the final beam high on the penthouse floor as part of a traditional “Topping Out,” a ceremony that marks the completion of the

external structure of a building.

He said: “This impressive development has removed an awful eyesore that has blighted this corner of the capital for too long. A sparkling new hotel is just what the South Bank needs. I am sure it will act as a major springboard for the regeneration plans for Waterloo Station and the surrounding area, on top of creating hundreds of jobs and boosting the local economy.

“What's more, the huge investment being made today demonstrates great confidence in the future prosperity of our great city.”

Historic Royal Palaces really come into their own at Christmas time, as centuries of ceremony, merry-making and feasting are reenacted and enjoyed by a whole new generation of people.

This Christmas is special as it takes place in the year of Henry VIII’s 500th anniversary of becoming king, so at Hampton Court Palace you can be sure of being entertained by the best Tudor festivities including games, dancing, music and feasting. Also, to add that extra Christmas sparkle to your visit, you can enjoy a truly memorable festive experience as you skate with the Tudor West Front as a spectacular backdrop. See www.hamptoncourticerink.com for details.

Henry’s Great Kitchens will also be a hive of activity as the Tudor Cooks prepare and present a Christmas feast fit for a King. To mark this special year, the Tudor Cookery will take place over a longer period than usual, from 27 December 2009 to the 3 January 2010.

Also special for Henry VIII’s anniversary year at Hampton Court is the unique Tapestry Re-colouration display which offers visitors the

world’s first opportunity to see one of Henry VIII’s tapestries re-lit with its original stunning vibrant colours, from shining gold to bright blues.

This display ends on the 3 January 2010 so make sure you grab the chance to see it.

As well as all this, the fabulously re-presented Tudor Palace will continue to wow visitors and Henry VIII will be married every day. Be part of Henry’s celebrations as he gets married to his sixth wife Kateryn Parr.

To get ready for their wedding, the palace will be decorated with lavishly dressed rooms throughout the Tudor route, including feasting in the Great Hall and debates in the newly-opened Council Chamber. Whether seeing the palace front decked out in splendour, passing warders in their new Tudor inspired uniform, or taking part in a personalised tour, you can revel in this moment of history that happened at Hampton Court Palace in 1543.

To arrange your bespoke groups package and to take advantage of the many offers available, contact the Travel Trade Sales Office on +44 (0) 20 3166 6311 or e-mail groupsandtraveltrade@hrp.org.uk or visit the website at www.hrp.org.uk.

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Home trips up by 13 per cent

By Christina Eccles TRIPS taken in England by UK residents in the first four months of this year are up by 13 per cent, figures released by VisitEngland have shown.

The figures – which form part of the United Kingdom Tourism Survey – show that 1.2m more holiday trips and over 5m extra nights’ holiday have been taken than in the same period of 2008.

While overall trips, including business and visiting friends and

family, from the January to April period have remained at a stable 27m, the holiday sector has benefited from Brits choosing to take their breaks close to home this year.

Figures from the Office of National Statistics confirmed that outbound travel from Britain is down 18 per cent in the same four months, also suggesting 2009 is the year to holiday at home.

Chief executive of VisitEngland James Berresford said: “Time will

tell if the trend for holidaying at home continues throughout the summer, but these early indications that people are rediscovering holidays in England is welcome news to the leisure tourism sector.

“England is well-deserved of its time in the spotlight and we are confident that once people have experienced the beauty and uniqueness of the English country, landscapes, coastal regions, cultural urban centres and world-class attractions - not

to mention the delicious range of local food and produce – they’ll be hooked for good.

“We know that businesses are still having a tough time and business travel is still a big concern which we will continue to monitor – however it seems for now that leisure travel is helping to keep the numbers at the same level as last year, which is a certainly encouraging given the differences in the economic climate in the two comparative years.”

Domestic coach tourism gets a boost

Fertility statues unveiled LONDON tourist attraction Ripley’s Believe It or Not has unveiled an unusual new exhibit – two fertility statues which 2,000 women believe have got them pregnant.

The five foot high wooden statues originate from the Ivory Coast of West Africa and after they were originally displayed at Ripley Entertainment’s head office in Orlando, Florida, some 13 office staff and visitors became pregnant.

Following a world tour of Ripley’s museums in

1996, the company received over 2,000 letters from women who had become pregnant shortly after touching the statues, even though many had been told by doctors they would never conceive.

Spokesman David Gray said: “It is all a bit of fun, but we would love to hear back from any group tour organisers who have taken a group to see the statues which has resulted in a pregnancy. Perhaps we can help them build their customer base for the future.”

Success for North East tourism TOURISM in the North East is heading for a successful year, according to new figures which show occupancy levels and visitor numbers to attractions are up on last year.

The results for April to June

2009 show that room occupancy levels across the region are up by five per cent on the same period in 2008.

B&Bs and guesthouses have seen the largest growth in occupancy with an average of 56

per cent, an increase of 11 per cent on last year.

Attractions doing well include The Empire Theatre in Sunderland, which saw ticket sales from April to June go up by 89 per cent on last year.

DOMESTIC coach tourism has been given a boost thanks to a partnership between VisitBritain, VisitEngland and the Coach Tourism Council (CTC).

The coach industry – which is worth £2.4bn to the UK’s economy – will now have a stronger voice in the future development of the domestic tourism industry through close engagement with the recently created VisitEngland.

The plans will also help ensure a high profile for the coach operating community in Best of Britain & Ireland 2010.

As part of this, CTC will work closely with the show organisers to support their Hosted Buyer Programme, where up to 200 senior volume buyers from the largest coach operators and group travel organisers will be offered tailored packages including accommodation, familiarisation trips, dinner and entertainment during Best of Britain & Ireland Travel Trade Forum.

These VIP Buyer invitations will include an exclusive evening reception for the coach industry at the House of Lords, which will allow coach operators to talk to ministers and others about the key issues affecting coach tourism in London and the UK. Chairman of VisitEngland Lady Cobham said: “Following on from the recent appointment of Denis Wormwell, CEO of Shearings, to the VisitEngland Board, these initiatives further recognise the value of coach tourism to the domestic tourism market and reflect a commitment to work closely with the CTC to ensure that coach tourism takes its place within our policy, marketing and PR agendas.

“We recognise the coaching industry as a key partner in developing our emerging policy agenda for an environmentally sustainable and economically successful English visitor economy.”

Study reveals spending habits of holidaymakers BRITISH people are generating £21bn for local communities each year by holidaying at home, according to new research.

The study into the spending habits of holiday makers was carried out by Cottages4you as part of its Championing Real 12 Britain campaign.

It is calling on people travelling around the country this summer to support local independent shops and tourist attractions.

The company has also teamed up with Rough Guides to ask visitors to nominate their favourite holiday finds this summer, from local fishmongers to tour companies or

farm shops.

The recommendations will be compiled at the end of the summer to create a downloadable map showcasing the Best of Rural Britain.

Martin Dunford, publisher of the Rough Guide to Britain, said:

“Britain has so much to offer, with a wealth of undiscovered places and hidden gems.

“This is a great opportunity for the British public to get involved by exploring their own back yard and championing the best that the country has to offer.”

Discovering the North with the National Trust With a rich and varied collection of historic houses and beautiful gardens, it’s little wonder that Northern England has been attracting visitors for centuries.

Explore Yorkshire’s first World Heritage Site With over nine centuries of history and the most important 18th-century water garden in England, you might have trouble deciding just where to begin at Fountains Abbey and Studley Royal Water Garden in North Yorkshire. Explore the extensive ruins of the Cistercian abbey and see if you can spot one of the six species of bats that have taken to napping in the gothic arches. Or discover the Royal Water Garden that contains over 950 million litres of water - which is enough to fill 19 million baths! With canals, moon-shaped ponds, elegant temples and neo-classical statues the water garden is guaranteed to capture your groups’ imagination.

Visit a house at the gateway to the Lake District Further west in Cumbria discover Sizergh Castle and Garden. The ancestral home of the Strickland family since the 13th-century, Sizergh Sizergh Castle and Garden NTPL Alasdair Ogilve

Wallington East Front NTPL Matthew Antrobus

is an imposing mixture of a medieval Castle and an Elizabethan country residence, and at just 5 miles from junction 36 of the M6, it’s the perfect place for a pit stop! Whether you’re admiring the Elizabethan chambers or spotting the family resemblance over seven centuries in oil paintings and contemporary photos, the Castle is a remarkable feast for the eyes. But perhaps the best way to view Sizergh is from the gardens. From the main lawn the 14th-century tower is an impressive presence, especially in autumn when the poison ivy that scales its walls is brilliant red.

Encounter Northumberland’s magnificent mansion Just twenty miles from Hadrian’s Wall, in the Middle Marches of Northumberland lies the National Trust’s largest complete estate, Wallington. Full of contrasts, Wallington’s simple, grey-stone Palladian exterior gives way to an eclectic mix of interiors. Explore the Rococo decoration of the main state rooms and uncover the studious rooms created by generations of the Trevelyan family (including an intriguing cabinet of curiosities). Designed by one of England’s greatest landscape gardeners ‘Capability’ Brown, Wallington’s extensive garden and park offer delightful walks that crisscross through the picturesque China and Garden ponds, sweeping lawns, woodland and gardens.

One thing is for sure; in the search for inspiring days out that offer time and money well spent the National Trust has all the answers!

23RD & 24TH SEPTEMBER - HALL 11, NEC BIRMINGHAM

Bill could open up new coastal path

By Louise Cordell

Popular BBC programme The Antiques Roadshow has filmed an episode at North East attraction, The Bowes Museum.

Some of Britain’s leading antiques and fine arts specialists joined presenter Fiona Bruce to offer free advice and valuations to visitors, who were invited to raid their attics and bring along family heirlooms, household treasures and car boot bargains for inspection by the experts. The last series included a glass vase bought for a £1 which later sold for £36,000 and rare watercolours by an important American artist found on a tip.

Yandell Leisure Show BRITAIN’S biggest event in group travel takes place at the NEC on 23 and 24 September.

The two day Group Leisure and Travel Trade Show features over 200 exhibitors from both the UK and overseas, including Europe and long haul destinations.

The GLTT is Britain’s leading trade event for group travel, coach tourism and the travel market held at the NEC. Exhibitors of all types will be at the show this year, all eager to promote new ideas, services and products to the industry.

Major UK and overseas attractions, destinations and operators, as well as transport and accommodation suppliers will be there, giving buyers the chance to discuss opportunities with new and current business partners, and allowing coach operators and group travel organisers to plan a varied schedule for the forthcoming year and beyond.

GLTT is providing free coach transport to the show over the two days.

The exhibition is working together with leading coach operators such as: Bakers Dolphin Coach Travel, Burtons Coaches, Eddie Brown Tours, Epsom Coaches and Selwyns Travel.

Coach places must be pre-booked direct with the operator and these cover around 25 different pick up points across the UK.

PEOPLE travelling around the UK do not have full access to over a third of England’s coastline according to new findings from Natural England.

The organisation has found that there are huge differences between the access available in different regions but, if the new Marine and Coastal Access Bill is passed, almost 1,000 miles of new coastal path could be opened up.

Natural England teamed up with local authorities to produce an audit which shows that there is no satisfactory or legally secure access to 34 per cent of the English coast and in the North West this figure rises to nearly half of the coast - 44 per cent.

Dr Helen Phillips, Natural England chief executive, said: “The news that the public lack full access to nearly 1,000 miles of coastline is a sobering reminder of how much is at stake in the Marine and Coastal Access Bill.

“There are significant challenges ahead, but for millions of people, the Bill presents a unique opportunity to transform their enjoyment of England’s countryside.”

Estimates have shown that over 240 million trips are made to the UK coast each year and for the South West Coast path alone, annual tourism related expenditure is around £300m.

The Cleaveland Way National Trail provides access to the North Yorkshire coastline and brings in over £1m for local businesses along the route each year.

Poul Christensen, acting chair of Natural England, said: “With increasing numbers of people taking their breaks in Britain, it is encouraging that there will be more coastal destinations opening up for visitors in the future when the Marine and Coastal Access Bill is passed.

“Our audit looked at the different types of access that exist on the ground and the results show a stopstart effect.

“On average you cannot walk further than two miles without reaching an area of unsecure access or having to turn back – plugging some of the gaps and improving access along almost 1000 miles of coastline could add significant value to the way the coast is used.”

Online booking site, iknow-cornwall saw a 30 per cent rise in accommodation enquiries in June, compared to the same time last year. Over 78,000 people searched for accommodation on the booking site, as more people decided to stay in the UK for their holiday.

Managing director Marcus Simmons said: “This is the largest rise in visitors we saw across all our southern regional websites last month, so it seems we Brits still love to be beside the seaside.”

Series filmed on English Riviera

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A NEW pre-school TV series for Channel Five has been filmed on location around the English Riviera.

Room Five Productions spend two weeks in Torbay filming different episodes of puppet show Milkshake Monkey, with scenes at local attractions including Living Coasts, Paignton Pier and Babbacombe Model Village.

George Brewer, tourism officer for the English Riviera Tourist Board,

said: “The main players in the production team had already filmed channel five’s Demolition Dad series down here, so we were delighted that they chose to return to film a different show.

“The best part is that we were able to suggest to them a whole host of locations based on their brief, resulting in them filming the entire series down here – it’s a fantastic result.”

At the Tower of London, medieval merry-making will reign with our Medieval Christmas event, so join Edward I and his Court as they enjoy festive music and dancing in the Palace and Upper Wakefield Tower. Also, the colourful ceremony of the Christmas State Parade will take place on 20 December and will be one of the first ceremonial duties of the Tower of London’s new Constable, General Sir Richard Dannatt, who took up his post on 1 August 2009. And of course, the Tower ice rink will return again this year as it becomes the place to skate in 2009. See more at www.toweroflondonicerink.com.

This year you can get ahead of the crowd and book your group to witness the opening ceremony of this famous fortress. Arrive at 8.45 Tuesday-Saturday, as pre-booked groups can watch the military guard open the Tower of London for the day and be the first to see the many attractions that lie within.

Enter the iconic White Tower through the Royal Gallery, where the royal armours of Henry VIII, Edward VI and the Stuart Kings are on display. The royal swords from the Hanoverian to House of Windsor period are also on show here.

The first floor will display special items from the Royal Armouries collection, highlighting the craftsmanship and reflecting how the

Ordnance collections have been displayed around the Tower over the centuries. We will also feature Tower ‘personalities’ and their possessions.

The top floor will look at the prisoners of the Tower and highlight materials like the chair that the Second World War German sergeant Josef Jakobs was sat on when he was shot in the last execution to take place at the Tower in 1941.

You can also make an historic assault on the Tower of London and take part in the Fortress experience throughout the Tower and in the moat. Groups can now immerse themselves in an often overlooked aspect of this historic attraction by exploring the story of the Tower as a fortress. You can attempt to fire one of the full size working siege weapons in the moat, whilst being watched over from the battlements by a metalwork garrison of six full sized steel soldiers that are stationed at key defensive locations around the Tower.

To arrange your bespoke groups package and to take advantage of the many packages on offer, contact the Travel Trade Sales Office on +44 (0) 20 3166 6311 or e-mail groupsandtraveltrade@hrp.org.uk or visit the website at www.hrp.org.uk.

23RD & 24TH SEPTEMBER - HALL 11, NEC BIRMINGHAM

Edinburgh among best performing areas in UK A SURGE in tourism has allowed Edinburgh to weather the recession better than expected according to a new report.

Information published by the city council has claimed that an increase in visitor numbers means it is among the best performing areas in the UK. According to the latest figures hotel occupancy rates are up one per cent on last year, the number of people attending festival events has risen by ten per cent, the economic value of conferences coming to the city is up 24 per cent and the number of visitors to the city’s famous castle has increased by ten per cent.

Edinburgh is the only UK airport with increasing passenger numbers, which have been up two per cent since April.

Councillor Tom Buchanan, the city’s economic development convener, said: “There is no doubt that Edinburgh has been adversely affected by the declining economy across many areas.

However, we’ve had a relatively soft recession compared with the experience of similar-sized UK cities.

“For a city of only 495,000 people, we do a lot of things that a city of five million people would be proud of."

Revenues per available room in June did drop from £78 last year to £72 this year due to discounting by hoteliers.

However, the move succeeded in attracting extra visitors to the city, which has helped to sustain restaurants, bars and retailers who were particularly vulnerable to the effects of the credit crunch.

UK tourism ‘failing to reach its potential’

By Louise Cordell UK TOURISM is failing to reach its potential and is in danger of slipping further behind international competitors according to a new report.

A study from the British Chambers of Commerce and Travelodge has found that the tourism industry in the UK is poorly regarded in Whitehall and has been badly affected by government mismanagement.

The report ‘Backing UK Tourism: Destination Recovery’ reveals that, despite being the fifth largest sector of the UK economy and generating revenues of £86bn, the industry is not receiving the support it needs to succeed.

Report authors point out that although the sector is nominally coordinated by the Department of Culture, Media and Sport, in reality over 100 public sector bodies operate in isolation without clear

coordination or a unifying vision.

They claim that it is this approach that has led to passenger numbers to the UK deteriorating by 18 per cent between 1997 and 2007 and the industry having the second worst balance of trade tourism deficit in the EU. Dr Adam Marshall, director of policy at the British Chambers of Commerce, said: “Tourism will play a key role in Britain’s future economy, but the industry needs stronger, clearer support from Government to reach its full potential.

“This is a sector which can rapidly create jobs, even in the current economic conditions, yet it suffers from an extremely confused support structure.

“Ministers need to recognise the potential of the industry and make necessary reforms, which will help underpin the UK’s economic recovery.”

The report recommended that

responsibility for tourism should be removed from the DCMS and instead handed over to the Department for Business, Innovation and Skills to ensure better funding coordination.

It suggested that a full time minister should be put in charge of tourism and that the DBIS should take full responsibility for national strategy and policy.

Other ideas included making Regional Development Agencies accountable to DBIS for their tourism work and providing the Tourism Statistics Agency with adequate funding to ensure that accurate information about the sector is available.

Finally the report called for VisitBritain to be given the necessary freedom, support and funding to enable it to focus on marketing the UK abroad and coordinate its work across the public and private sector.

The City of London information centre team were winners at the London Pass quiz night held at Planet Rock.

The London Pass team treated its top retailers to the quiz night to say thank you for promoting its smart card.

Others in attendance were representatives from Britain and London visitor centre, Hotel World, City of London information centre and the London Pass.

Record number of entries for Yorkshire awards A RECORD number of entries have been received for this year’s White Rose Awards, which recognise the best of Yorkshire’s tourism industry.

The event is now in its twenty first year and is run by tourism agency Welcome to Yorkshire.

Chief executive Gary Verity said: “Yorkshire continues to experience a significant rise in tourists, both in day visitors and holiday makers from the UK and abroad, and is the fastest growing international market of all UK regions.

“It is important that visitors have a good experience when they come to Yorkshire and return again and again.

“These awards are our 16 opportunity to reward those who

do a terrific job for the Yorkshire tourism industry.”

The prize categories range from Visitor Attraction of the Year to the Sustainable Tourism Award and this year there is also a new category – Tourism Event of the Year.

The award winners will also be put forward for the Enjoy England Awards for Excellence 2010 where, last year, gold awards were scooped by Yorkshire attractions Harewood House, Noelle’s Cottages and The Pipe and Glass Inn. A finalists’ shortlist will be announced later this month and the awards ceremony will take place in October at the Royal Armouries in Leeds.

Award winning Harewood House

DESTINATIONCENTRESTAGE

Phantom boosted by state-of-the-art sound system NOW entering its 24th year in London’s West End, The Phantom of the Opera remains one of London’s most popular shows.

The combination of opulent sets, gorgeous costumes and fabulous special effects creates a theatrical experience not to be missed.

Based on Gaston Leroux’s gothic novel, The Phantom of the Opera traces the tragic love story of a beautiful opera singer and a young composer shamed by his physical appearance into a shadowy existence beneath the majestic Paris Opera House.

A newly-installed state-of-the-art digital sound system now makes Andrew Lloyd Webber’s stunning score, including All I Ask of You, The Music of the Night, The Phantom of the Opera, Masquerade, and Angel of Music, sound better than ever.

Produced by Sir Cameron

Mackintosh and The Really Useful Group Limited, The Phantom of the Opera opened at Her Majesty's Theatre, London on 27th September 1986 and continues to captivate audiences night after night.

The show has won over 50 major theatre awards including three Olivier Awards, the most recent being the 2002 Olivier Audience Award for Most Popular Show, an Evening Standard Award, seven Tony Awards including Best Musical, seven Drama Desk Awards and three Outer Critic Circle Awards.

It is estimated that Phantom has been seen by more than 80 million people in 124 cities in 25 countries, and the total worldwide gross is now in excess of $5bn.

“Remains the most exciting musical in London” – Daily Mail Currently booking until February 2011.

Gina Beck as Christine and Ramin Karimloo as The Phantom and The masquarade

Hit musical Hairspray has welcomed several new cast members.

Brian Conley had stepped in to the role of larger-than-life Edna Turnblad, Chlöe Hart has taken over as bighaired, big-hearted Tracy Turnblad and Wicked’s Liam Tamne has joined as heartthrob Link Larkin.

Applause marked the occasion by offering special group rates for the show.

Brian Conley; Chloe Hart; Adam StottEverett, Applause; Claudia Coelho, Applause; and Liam Tamne.

Hollywood star backs theatre fundraising campaign HOLLYWOOD actor Ciarán Hinds has given his support to the Lyric Theatre’s fundraising campaign.

Ciarán, who is set to star as Aberforth Dumbledore in the upcoming Harry Potter movie The Deathly Hallows, is fronting the ‘Name a Seat’ initiative.

He has dedicated a seat to his parents and another seat has 18

been sponsored in his name by members of the official Ciarán Hinds fan site.

The campaign has been organised to raise the final £1m needed to complete the building work on the Lyric’s new state of the art theatre.

It is scheduled to open in spring 2011 and the funds will be used to pay for final fit out and

equipment.

Ciarán said: “Over the past 40 years the Lyric Theatre has offered the people of Northern Ireland a continually high standard of professional theatre.

“The Lyric needs to be a vital force in the regeneration of the province, stimulating, educating and provoking debate.

“I sincerely hope it receives the

support, both financial and moral, that it richly deserves.”

Over 100 seats have been named so far, thanks to donations from theatre-goers, schools, amateur drama companies, arts organisations and other actors and playwrights, including Conleth Hill, Ian McElhinney, Marie Jones, Dan Gordon, Olivia Nash and Martin Lynch.

DESTINATIONCENTRESTAGE

Call to shop around for theatre tickets THEATREGOERS have been urged to shop around for their tickets to ensure they get the best value for money.

Research by theatre ticket comparison website SeatChoice.com found substantial differences between the discounts offered by ticket agents and the booking fees they charge.

And what makes it even more confusing for consumers is that whilst a ticket agent may have the very best deal for seats to one show they may not have any deals for another.

SeatChoice.com founder Robert Iles said: “The world of theatre ticketing can be a confusing and complicated place with consumers struggling to find the seats they want.

“The danger is, unless you have the time to search around multiple agents to find out who has the tickets that you want, what discounts are available and what fees would be charged then you could easily end up paying much more than you need to.

“Consumer confusion is increased because there’s no single ticket agent offering the best deals and lowest booking fees for all shows.

“A ticket agent offering a cracking deal for one show may be the most expensive for another so even if you found a bargain with one ticket agent the last time you went to the theatre that same agent may not offer the best deal on the next show you see.”

Sunday becoming discount day Dame Judi Dench

Shakespeare date for Dame Judi ONE of Britain’s best-known actresses will be appearing in an exclusive production of Shakespeare’s A Midsummer Night’s Dream at the Rose Theatre in Kingston.

Dame Judi Dench will play Titania, returning to a role she first took on more than 50 years ago under Sir Peter Hall, who directs her again in the romantic comedy.

The production will run for six weeks from February to March next year, one of the longest runs at the theatre, which nearly closed at Christmas.

AN increase in performances has led to Sunday becoming a great day for discounted group rates for top West End shows.

According to Encore Tickets, group travel organisers can take advantage of more shows performing on Sundays as it allows them to book longer breaks in the

capital.

UK sales manager Richard Woolliss said: “More and more West End shows are playing on Sundays, which is ideal for groups who then have more time to spend in London, and GTOs can take advantage of the money saving rates.”

The theatre’s artistic director, Stephen Unwin, said: “This is a really major coup, I am thrilled.

“Judi has always been a supporter of this theatre and she decided the best thing she could do to support us is to appear on stage.

“It is exclusively at the Rose, so if you want to see Judi directed by Sir Peter you have got to come here.”

Friends of the Rose, who pay between £30 and £1,000 a year to support the theatre, will be given first refusal on seats for the performances.

West End musical Grease has celebrated its second birthday at The Piccadilly Theatre – making it the longest running show in the venue’s history.

To mark the occasion, the show has extended its booking period, with tickets now on sale until September 2010.

Ray Quinn has also extended his run playing Danny until November.

To celebrate, the current cast was joined by pupils from Wallasey School, the winning school chosen to stage their own production of Grease for the upcoming series for Sky1 ‘Grease: The School Musical’ hosted by Duncan James.

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DESTINATIONCENTRESTAGE

RSC not ready to bring curtain down on temporary base

By Louise Cordell

Sales of London theatre breaks through agents are up 44 per cent since May according to Superbreak.

Ian Mounser, sales director, said: “The market for London theatre breaks from UK residents is massive, especially at the moment.

“Our experience is that the UK public right now, perhaps prompted by the recent TV shows, have really got into the West End and musical theatre in particular.

“It has a broad appeal and I don’t see this changing with great new shows regularly coming on stream. Excellent hotel offers and rail deals in London are also helping stimulate demand.”

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THE Royal Shakespeare Company is applying for planning permission to keep its temporary base in Stratford-upon-Avon, the Courtyard Theatre, open for an additional two years.

The aim is to minimise dark weeks while the company moves back into the Royal Shakespeare and Swan theatres.

If granted permission, the RSC hopes to keep using the Courtyard Theatre for productions while it hosts an opening programme of preview events and community activities to test the

new RST in 2010.

It also plans to keep the temporary venue open through 2011 – its 50th anniversary year – while it transfers its first season back into the RST and the Swan, and leads the World Shakespeare Festival.

Liz Thompson, RSC director of communications, said: “We want to make sure our audiences and the local economy get the most from us during the next two years. The temporary Courtyard Theatre has been a great success in keeping visitors coming to Stratford and has acted as a valuable test-bed for our new

auditorium in the Royal Shakespeare Theatre.

“The project for the transformation of the RST is still on time and on budget but, as we’ve said before, we are planning a measured move back into our new home. We want to minimise the disruption to Stratford and keep dark weeks, when we don’t perform to an absolute minimum.”

The Courtyard Theatre was opened in 2006 to serve as home to the theatre’s main ensemble while the £112.8 million scheme to transform the RST was undertaken.

Ballet company plans Snow Queen for Christmas ENGLISH National Ballet will celebrate Christmas at the London Coliseum with fairytale classic, the Snow Queen.

Based on Hans Christian Andersen’s fairy tale, the

production tells of Gerda’s quest to find her friend Kay who has been put under the Snow Queen’s evil spell. Her journey takes her to the Snow Queen’s Palace where she risks her life in the

Snow Queen's magical court of wolves, white foxes and sprites.

Only Gerda’s love for Kay can release him from the spell.

Performances will run from January 8 -17.

DESTINATIONCENTRESTAGE

Roaring success as show hits ten DISNEY’S The Lion King will celebrate its 10th anniversary at London’s Lyceum Theatre in October – making it one of the top 10 longest running shows in West End history.

In the decade since its premiere, the show has played over 4,000 performances and welcomed more than 8m guests from the UK and around the world.

Producer and president of Disney Theatrical Productions Thomas Schumacher said: “The ongoing success of The Lion King in London speaks to the tremendously talented actors, singers, dancers, musicians and technicians who have poured their souls into Julie Taymor’s glorious production over the past decade.

“I couldn’t be more proud in celebrating this historic milestone and am profoundly grateful that British audiences have embraced The Lion King in such an extraordinary way.”

Pratchett adventure adapted for stage

By Louise Cordell A NEW production, based on a novel by Terry Pratchett, is set to open in the Olivier Theatre this November.

Mark Ravenhill’s adaptation of Nation, Prachett’s latest adventure story, follows the National’s staging of His Dark Materials, Coram Boy and War Horse.

Terry Pratchett is one of the UK’s best-selling authors, whose work includes the Discworld series, and in total his books have sold over 60 million copies in thirty-seven languages.

Nation was published in 2008 and has been long listed for The Guardian Children’s Fiction Prize for 2009.

Mark Ravenhill has written three plays for the National’s Connections programme for teenagers: Citizenship, which went on to be performed twice at the Cottesloe and on tour, Scenes from Family Life and Totally Over You.

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DESTINATIONIRELAND

Euro strength is helping Irish tourism

By Christina Eccles THE continuing strength of the Euro against the pound is benefiting Northern Ireland’s tourism industry, new figures have revealed.

In 2008, visitors from the Republic of Ireland represented more than 80 per cent of day trippers travelling to Belfast – and also made up almost a quarter of those staying overnight.

This represents massive growth compared with the previous 12 months, when the Irish Republic made up 33 per cent of day trippers and just nine per cent of overnight stays in 2007.

The figures form part of the Belfast Tourism Monitor which presents a detailed breakdown of what the record 7.1m visitors in 2008 did while in Belfast, and how they spent the £436.5m they invested into the city`s economy.

The figures showed that, while the overall number of visitors rose by just three per cent, the number of visitors from outside Northern

Ireland rose by 43 per cent and the number of those undertaking day trips to Belfast rose by 143 per cent.

Coun William Humphrey, chairman of the council’s development committee, said: “This growth can be largely attributed to the growing number of visitors from the Republic of Ireland, many of them taking advantage of the strength of the Euro against sterling, especially in the run up to last Christmas.”

Visitors from over the border accounted for four out of five people undertaking a day trip to Belfast. This compares with just one in ten five years ago. They also made up one in every four people staying overnight, compared to one in eight back in 2004, when the Belfast Tourism Monitor was first published.

The report also revealed the most popular attractions for visitors to the city. These included City Hall, the historic Crown Bar, Queen’s University and the Parliament Buildings at Stormont.

£2m support for tourism projects A NEW £2m Tourism Innovation Fund has been launched to support tourism projects which will attract more visitors to Northern Ireland.

The fund aims to help revenue projects to increase tourism, stimulate product development and improve the visitor experience, with a particular focus on bringing local stories to life.

Howard Hastings, chairman of NITB said: “I am delighted that the Northern Ireland Tourist Board is able to deliver a scheme that can make a real difference to local tourism businesses and directly impact the visitor experience in such a positive way.

“This scheme will encourage

unique, individual and compelling reasons for visitors to come to Northern Ireland and return in the future.

“It will focus on revenue projects such as creative interpretation and innovative ways to showcase our many tourism products.

“We are seeking revenue projects which provide innovative and creative solutions to market demands. With grant levels starting at £20,000 and up to a maximum of £150,000, this is a real opportunity for tourism businesses in Northern Ireland and I encourage organisations to find out more about this scheme.”

Belfast’s annual Rose Week has celebrated another successful year – with highlights including a launch by Miss Northern Ireland Cherie Gardiner. Cherie appeared in the Rose Garden at Sir Thomas and Lady Dixon Park to launch the event, which attracted thousands of visitors to the city. Besides the beautiful gardens and the international rose competition, entertainment for all ages was also on offer for visitors.

Radisson Roe Park Resort THE Radisson Blu Roe Park Resort is a four star luxury hotel situated in Limavady on 155 acres of stunningly beautiful parkland.

The hotel has 118 en-suite bedrooms and many have striking views of the Benevenagh Mountains.

The hotel’s convenient location in County Londonderry means that with a relatively short drive you can be at an airport, ferry, beach or tourist attraction.

The resort itself has its own 18 hole golf course, driving range and pro shop, while only forty minutes away is Royal Portrush, voted one of the top five links courses in the world.

For more details check out the website: www.radissonroepark.com or telephone: 028 777 22222.

City to host sought-after games BELFAST has been chosen as the host city for the 2013 World Police and Fire Games.

The games are a highly sought after event and it is thought that the city will welcome in the region of 25,000 delegates from around the world during the ten-day event.

A Tourism Ireland reception was help in Vancouver to mark the news and to promote the attractions of

Belfast and Northern Ireland to media and travel trade contacts in Canada.

Olympic medallist Dame Mary Peters was guest speaker and highlighted the many international events taking place in Belfast this summer, including the Tall Ships Atlantic Challenge, the World Dwarf Games and the Sister Cities international conference.

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DESTINATIONIRELAND

Visitors numbers have exceeded expectations TOURISM minister Arlene Foster has announced that the latest visitor numbers from the Republic of Ireland have significantly exceeded expectations.

Between January and March, this year, holiday trips from the Republic of Ireland doubled when compared to the same period in 2008.

Total visitor numbers rose by 36 per cent, while revenue from the Republic also rose by 51 per cent. Between January and March tourism revenue from the Republic was worth over £14m to the local economy.

Ms Foster said: “It is particularly encouraging to see the number of pure holiday visits from the Republic rise so significantly.

“This shows that more and more visitors from the Republic are coming to Northern Ireland, not just for shopping, but also for the huge range of things to see and do here.

“The significant rise in revenue from this market is also a welcome boost to the Northern Ireland economy.

“This is good news for the industry as we continue to offer excellent value for money and unique experiences for our visitors.

“Even though it may be proving a more difficult year economically right across the industry, more and more people are realising that they can have a fantastic holiday closer to home.”

‘Hidden’ gems caught on film TOURISM Ireland has been working to create a series of short films on the ‘hidden gems’ of the island.

The ‘webisodes’ feature real local characters from around Ireland introducing their favourite attractions and have already been viewed by almost 400,000 potential visitors around the world.

The latest film has been created

by Belfast friends Ciara Hickey and Ricky O’Rawe, who were selected

from over 1,000 applicants who wanted to showcase their favourite places in their home city.

In the video they visit places including St George’s Market, Victoria Square, the Albert Clock and Helen’s Bay. The ten films have been translated into five European languages, feature on Tourism Ireland’s suite of 41 websites and are also being promoted in its main overseas markets on Yahoo.

Airline sounds off about new tourist tax

By Christina Eccles BUDGET airline Ryanair has slammed the Irish government’s decision to introduce a €10 tourist tax – claiming it will put visitors off travelling to Ireland.

According to figures, there were 150,000 fewer visitors to Ireland in May when the tax was introduced – with the biggest fall in passenger traffic between the UK and Ireland, which impose tourist taxes of £10 and €10 respectively.

Ryanair has now warned that unless the Irish Government’s €10 tourist tax is scrapped, the fall in inward tourism will worsen next winter, as more flights and services are cut from Dublin Airport.

Spokesman Stephen McNamara said: “CSO figures show an 18 per cent drop in inward passengers in

May. “The loss of these 150,000 visitors confirms that the collapse in Irish tourism is accelerating as the Irish Government’s €10 visitor tax makes Ireland an uncompetitive tourist market.

“Ireland’s most important market declined by 23 per cent as UK visitors abandon Ireland due to the Irish Government’s €10 tourist tax which they are asked to pay in addition to the UK Government’s £10 Air Passenger Duty.

“In recent months the Belgian, Dutch, Greek and Spanish governments have all scrapped tourist taxes and/or reduced airport charges to zero in order to stimulate tourism.

“The Irish Government cannot grow inward tourism by taxing it and must scrap their €10 tourist tax.”

Coach firm takes tourists around Ireland IRISH Coaches can be seen travelling around the North of Ireland laden with tourists from Canada, USA,UK, Japan and European visitors.

Part of the 32CC group is local Northern Ireland coach operators Classic Coaches in Co.Down and Lynch Coaches Co.Tyrone share in some of this work.

The NI operators also handle their own local and inbound tours within the province from other parts of the UK with deluxe coaches from small to large and of the highest standards Hello Ireland Tours – a subsidiary within the 32CC group package and program Northern Ireland for all categories of Group Travel.

Details from 00-353-1-8788894/98, www.32ccgroup.ie, www.irishcoaches.ie or www.helloireland.com

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In partnership with

Creamfields celebrations THE organisers of dance festival Creamfields are celebrating after winning an award for tourism event of the year at the Mersey Partnership Tourism Awards.

The festival beat off competition including The British Open Golf Championships and Liverpool Philharmonic Hall to win the award.

Cream CEO James Barton said: “This is truly an amazing honour, especially when you look at some of the other nominees. As an organisation we strive for the best and over the last 10 years we feel we’ve delivered a unique and amazing event that people want to attend and travel to and who we hope leave our region with a positive impression.”

Mersey beat I The tourism industry generates £1.3billion for the local economy and 23,000 jobs.

I Liverpool is UK’s third favourite destination for city breaks (Conde Nast Traveller Survey 2008).

I Liverpool is a UNESCO World Heritage Waterfront.

I One million hotel beds were sold in 2008.

I More museums and galleries than any other UK city region outside London.

DESTINATIONLIVERPOOL Liverpool’s year as European Capital of Culture saw the city host 7,000 events and receive 3.5m new visitors. Christina Eccles found out how the city is now planning to capitalise on this success and attract even more visitors.

What Liverpool is going to do next ...

THE economic impact of Liverpool’s success last year can be measured all over the city – with leading attractions such as Tate Liverpool and the Merseyside Maritime Museum both receiving 1m visitors.

The same amount of hotel beds were also sold last year and with established names such as Hilton and Radisson SAS moving in, Liverpool is clearly upping its game when it comes to its tourism offering.

According to the city council’s news officer Mike Doran, some of the major events held in the city – such as the Tall Ships Race, MTV Europe Music Awards and the Liverpool Sound concert – have all given tourists new reasons to visit the city.

And now the council wants to make sure they come back.

As part of this, a tourism and events strategy has been developed to drive Liverpool forward and bids are already in place to host more events such as the World Cup in 2018.

Mike said: “Events have got to be

Recent key events in Liverpool have included: I Liverpool Sound Concert – Sir Paul McCartney’s homecoming gig at Anfield Stadium.

I MTV Europe Music Awards – held at the Echo Arena and attended by about 10,000 fans.

I The people’s opening – 40,000 people attended a city centre event to mark the start of Liverpool’s year as European Capital of Culture.

I La Machine – one of the highlights of the 2008 outdoor programme was this 50 foot mechanical spider which roamed the streets of the city.

I The Tall Ships’ Races – over 1m people flocked to the waterfront to see the ships. seen as having economic benefit to the city. 1m hotel beds were sold last year and people like Hilton and Radisson SAS have come to the city. That must be because the demand is there. It is about maintaining the momentum of 2008 and making sure visitors who come have an enjoyable experience.

“The political agenda of the city has changed. 10 years ago the arts organisations didn’t really work together or have a platform. Being Capital of Culture has completely transformed that. Culture has

leapfrogged to the top of the political agenda and is acting as a platform for regeneration.”

Events manager Judith Feather added: “Not many cities are doing what we are doing. We know we have a strong programme.

“There is pride in Liverpool and it has taken a massive leap. It is now about how we keep that momentum. Now we have set that benchmark, people know what we can achieve. We want to see a very strong legacy from 2008 and we are ready to meet these expectations.”

Unique tour around the city and docks COME and join us onboard the Yellow Duckmarine for a unique one hour amphibious sightseeing tour around Liverpool’s city and docks.

On dry land, the tour takes in Liverpool’s historic sights, then splashes down into the Salthouse Dock for a half hour trip of the dockland area concluding in the Albert Dock.

Alternatively, The Yellow Boat Cruise gives you an historic pleasure cruise of Liverpool’s South Docks. There’s plenty to see, so sit back and relax as the craft navigates past the Albert Dock, Kings Dock, Salthouse Dock, and others within the historic Port of Liverpool.

Both tours are accompanied by live commentary.

Tours depart daily from 10.30am from The Albert Dock, Liverpool.

For more information, visit: www.theyellowduckmarine.co.uk or www.theyellowboatcruise.co.uk or call: 0151 708 7799.

More than 100 penguin statues will be on display in Liverpool city centre as part of a public art event commissioned by Culture Liverpool. From mid-November, colonies of small and large penguins will be on display for seven weeks in a special city centre trail. And organisers are calling on schools, artists and communities to get involved by adopting and decorating the statues. The project will form part of A Winter’s Trail – which runs from November to January – and will see a series of special penguin-themed events take place across the city.

Hotel in an ideal location THE Atlantic Tower by Thistle is a four star hotel in an ideal location for groups or individuals visiting Liverpool.

Situated on the waterfront, adjacent to the famous Liver Building, it encompasses the true heart of Liverpool.

You’ll find plenty of things to do in the area, with history, culture and shopping.

The Atlantic Tower is the ideal base from which to discover them and we are just a short walk away from Liverpool icons - the Liver Building, the new Liverpool One shopping district, Albert Dock and Liverpool Echo Arena.

Groups offer: For every ten rooms booked, get one room free.

To book or for further information please call: 0151 472 2898 and quote “Destination”.

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In partnership with

DESTINATIONLIVERPOOL

Liverpool Playhouse Have a great night out and leave the drama to The Everyman and Playhouse theatres.

The Everyman and Playhouse complete 2009 with a season of great quality theatre.

Autumn brings the homecoming of Everyman alumnus and recently appointed CBE Jonathan Pryce in Harold Pinter’s The Caretaker (2 to 31 October); spirits soar in Lawrence Till’s moving stage version of the classic, Kes (18 September to 10 October); and a great treat for Christmas audiences at the Playhouse brings West End hit John Buchan’s The 39 Steps (3 December to 16 January) in an hilarious Olivier Awardwinning adaptation by Patrick Barlow.

For more information call 01517 094776

City of Culture year brought £800m boost A FINAL report has been released looking at the impact of Liverpool’s year as Capital of Culture.

The Liverpool Culture Company invested over £122m in the programme over four years and the scheme has been such a success that the UK government has now launched a British City of Culture initiative, due to begin in 2013.

The report confirms that being named Capital of Culture resulted in an £800m economic boost to the city including £200m of global media coverage and 3.5m new visitors.

Bryan Gray, chairman of the Liverpool Culture Company, said: “I believe Liverpool’s year as European Capital of Culture was an unqualified success.

“The figures speak for themselves but what we can’t express in a report is the sense of coming together that 08 generated.

“This is a remarkable achievement and everyone involved deserves a huge amount of praise.”

The report also lists the ways that the success of 08 will be built on in the future - using Liverpool’s renewed international reputation to increase economic and tourism benefits.

The city is also going ahead with major cultural infrastructure developments worth a further £200m including the new Museum of Liverpool Life which is due to open in 2010 and the new Design Academy at John Moore University.

The City Council has established Culture Liverpool, a new unit that will help focus the city’s cultural activity and has also approved an £8.45m arts budget which will be used to maintain Capital of Culture funding levels for the next two years, benefitting 67 arts organisations.

Finally, the city has unveiled a highlights programme of over 100 events and festivals in a bid to be the UK capital of free culture in 2009 - including The Winters Trail and On The Waterfront festivals.

Coun Warren Bradley, leader of Liverpool City Council, said: “Liverpool has come a long way over the past decade and has taken a huge boost of confidence from hosting the European Capital of Culture.

“We have a fantastic foundation to build on for the next ten to 20 years and are now recognised internationally as a shining example of how to regenerate a city.”

Manhatton style with a twist SITUATED in Princes Dock, this dazzling boutique hotel in Liverpool offers breathtaking Manhattan style with a special twist of Mal. At the heart of every Mal is its brasserie. Serving down-to-earth ultra tasty cuisine and using the finest local produce, we’re proud of what we produce, and think it’s astoundingly good.

Imagine divinely tasty, beautifully presented cuisine, prepared with incredible local ingredients and served up with real passion.

Whether it’s business lunches, quick light healthy bites or dinner, you simply have to sample Merseyside’s finest from our brasserie and homegrown and local menus.

There can be no finer way to kick off – or end - an evening than with a spot of mixology so be sure to either start or finish the night in style in the sumptuous Plum bar.

Perfectly suited for a business trip, we put the show back into business.

Malmaison Liverpool is the perfect venue for business meetings and conferences for up to 45 people.

If you’re planning a high powered board meeting or an annual conference we have a range of professional meeting rooms to suit your needs.

Eat, drink and sleep it at Malmaison Liverpool.

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Call: 0151 229 5000 or e-mail: liverpool@malmaison.com.

DESTINATIONESSEX

In association with

Awards to highlight the best of Essex THE Tourism in Essex Awards have been launched in partnership with Essex County Council to showcase examples of high quality and professionalism in the industry.

The aim is to raise the profile of tourism in the county and 12 categories have been selected to allow as many different businesses and organisation as possible to enter.

Lisa Bone, Essex County Council’s strategic tourism manager, said: “Visit Essex are very pleased to be sponsoring the first Essex Tourism Awards as we see them as a good opportunity to showcase Essex as a destination and what it has to offer.

“We feel that the awards can act as a tool to challenge negative perceptions of the county and position Essex higher in the minds of people when choosing a destination.

“The awards will help to encourage outstanding quality and reward those businesses who are passionate about the county and its tourism.”

The awards have been based on the format of the successful Suffolk Tourism Awards which have shown

that standards in the industry are constantly being raised and the awards have the potential to increase visitors to successful businesses.

The winning companies will be presented with their awards at a dinner and dance at the Cliffs Pavilion in Southend in September and many will also be automatically shortlisted for the regional East of England Tourism awards.

Saffron Walden’s Tourism Information Centre is up for an award

Essex Tourism Awards Shortlist I Best small Essex attraction: Beth Chatto Gardens, Waltham Abbey Royal Gunpowder Mills and Colchester Layer Marney Tower.

I Best large Essex attraction: Colchester Zoo, Adventure Island and Audley End. I Best bed and breakfast or guesthouse: Park Hall Country House, St. Osyth, Pier View, Southend and The Victory, West Mersea.

I Best large hotel or townhouse: Radisson SAS, Stansted, County Hotel, Chelmsford and Park Inn, Harlow.

I Best small hotel or townhouse:

Gt. Hallingburuy Manor and Maison Talbooth, Dedha I Best self-catering establishment: Pevors Farm, Sible Hedingham and The Coach House, Ridgewell.

I The sustainable tourism award: County Hotel, Chelmsford, Old MacDonald's Farm Park, Brentwood, Gt. Hallingbury Manor and Colchester Zoo. I Leisure and recreation award: Rayleigh Mill, Waltham Abbey Town Partnership, Southend Marine Centre, Tropical Wings Zoo and South Woodham Ferrers.

I Outstanding customer service award: Front of House, Brentwood

Theatre, Suzanne Evans, Boons Travel, Len Stuart, Royal Gunpowder Mills and Cheryl, Atlantic Hotel.

I Event/Festival of the year award: Essex Country Show, Barleylands, Guardians to the King, Colchester and Saffron Walden Arts Festival.

I Tourist information centre of the year award: Saffron Walden, Visit Colchester and Southend.

I Best tourism experience: Rayleigh Windmill, Waltham Abbey Town Partnership, Southend Marine Activities Centre and Tropical Wings Zookeeper for a day.

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In association with

DESTINATIONESSEX

MARKS Hall Gardens and Arboretum MARKS Hall Gardens and Arboretum, near Coggeshall, have a different plant in flower every day of the year.

Two hundred acres of gardens, parkland and woodland walks offer something for every visitor; whether it is stunningly colourful gardens, rare trees, interesting wildlife, or a grassy earth sculpture, much loved by children.

Open Tuesday to Sunday in summer and for winter weekends, the Visitor Centre, housed in a delightful 17th century barn, has home made specials, soups and cakes, a shop to browse and plants to buy as souvenirs.

Green Flag awards bring tourist boost CLACTON and Colchester have both been given a tourism boost after becoming winners at this year's Green Flag awards.

The Green Flag Award is the national standard for parks and green spaces in England and Wales and recognises and rewards the best in the country.

This year has seen the standard reach an all time high with an increase of more than 200 new winners.

Clacton's seafront gardens and the West Greensward were both given a Green Flag – the first for any park or open space in the Tendring district.

Colchester also picked up three flags – for its cemetery and crematorium, Castle Park and High Woods Country Park.

To win the flag, councils had to demonstrate their attractions were a

‘The Green Flag accreditation is becoming key to attracting visitors and local people to parks and promoting them as a high quality leisure destination’ welcoming place for people which the community also were involved in.

Paul Bramhill, chief executive at GreenSpace, said: “It is excellent to see an increase in Award winners this year.

“The Green Flag accreditation is becoming key to attracting visitors and local people to parks and promoting them as a high quality leisure destination.

“Our volunteer judges report a year on year improvement.”

The Essex Sunshine Coast Tendring coast and countryside IF you are in search of the traditional pleasures of the seaside with a modern twist, the Essex Sunshine Coast is the perfect location and has all you’ll ever need for that picture perfect holiday.

From award-winning beaches in Clacton-on-Sea to the historic port of Harwich - this area is the perfect destination for those wanting anything from a day trip or long weekend break to a family or group holiday.

The Essex Sunshine Coast is part of the Tendring holiday peninsula and is a gateway to some truly glorious villages, unspoiled landscapes and charming seaside towns.

With the beautiful Stour Valley to the north and the River Colne to the south, the area is also full of history, rivers and creeks, unspoiled coastlines as well as famous countryside.

With easy links by road, train, coach, ferry and plane, the centre of London is only an hour or so away, making it an easily accessible destination.

Accommodation ranges from holiday parks through to old style inns, bed and breakfasts and luxury hotels where prices remain competitive and friendly hosts offer visitors a warm welcome.

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For more information contact the Tourist Information Centre at Clacton on 01255 686633, Harwich 01255 506139 or Walton 01255 675542 or visit: www.essex-sunshine-coast.org.uk.

DESTINATIONESSEX

New promotion leads to increased tourist visits TOURIST visits to the East of England this summer have increased thanks to a successful new promotion.

The East Anglia Coastal Campaign organised by East of England Tourism has seen brochure requests from prospective visitors increase by 18 per cent on last year.

In 2008 a total of 65,474 requests were handled, and so far for 2009 the figure has been over 10,000 more.

The total direct spend by visitors to the region was £5.17bn in 2008 and the latest figures for domestic tourism published by VisitBritain show that during the first three months of 2009 the average expenditure per trip to the East of England rose by 0.8 per cent.

This is despite an average drop in expenditure of 13.6 per cent at England level and an even bigger drop for the whole of the UK. East of England Tourism has also undertaken new research which shows that 59 per cent of businesses have experienced

‘Major events such as the Latitude Festival, Lowestoft Airshow and Cambridge Shakespeare Festival are all helping to boost the region’s tourism industry’

In association with

Factory outlet refurbished CLACTON Factory Outlet has had a full refurbishment, with covered walkways on the way too.

Featuring a range of individual stores with hundreds of famous named brands in fashion, footwear, homewares, jewellery, books, tents/outdoor equipment, confectionery and more at discounts of up to 60 per cent off high street prices and is fully DDA compliant.

There is free parking for cars and coaches, an information centre offering free wheelchair loan, a children’s outdoor adventure play area, baby changing facilities and feeding areas.

Group incentives are available for parties of ten or more.

Visit: www.clactonfactoryoutlet.com for event details or contact us on 01255 479595.

similar or increased visitor number for the first six months of this year.

Keith Brown, chief executive for East of England Tourism, said: “Major events such as the Latitude Festival, Lowestoft Airshow and Cambridge Shakespeare Festival are all helping to boost the region’s tourism industry.

“We are very pleased to see these positive results.

“The staycation traveller is looking for new and quality experiences and our region is ideally placed to capitalise on the changing leisure market.”

RHS Garden Hyde Hall

AN inspirational Essex garden with sweeping panoramas, big open skies and far reaching views.

Hyde Hall is nestled in the heart of rural Essex with a spectacular 360degree panorama of the rolling countryside.

With its sweeping panoramas and ‘borrowed views’ of the countryside, the hilltop setting provides visitors with a great sense of arrival.

Open daily from 10am the garden boasts an eclectic range of inspirational horticultural styles that provides year round interest and colour as well as an abundance of wildlife.

Facilities at the garden include a fully licensed restaurant serving a wide range of hot and cold food made on the premises using locally sourced produce where possible.

Lighter bites can be found in ‘The Field’ café.

Both the restaurant and café have courtyards where you can enjoy alfresco dining on warmer days.

If retail therapy is your thing, be sure to check out the well-stocked gift shop and plant centre where you will be able to pick up a memento of your visit.

For groups of ten or more we offer discounted admission fees, so give us a call on 01245 400256 to reserve a booking.

For further information visit: www.rhs.org.uk/hydehall.

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DESTINATIONNORTHERN THEATRE

Busy times at Metro Arena THE Metro Radio Arena in Newcastle upon Tyne debuted at 11th place in the world’s busiest venue chart and is now expecting an even busier season.

The arena will be hosting over 30 shows of Mamma Mia in December – the show’s first visit to Newcastle and the international tour’s only UK date in 2009.

A new group bookings department has also been introduced to help encourage people to book ten or more tickets for an event.

Gemma McStea, group booking coordinator, said: “Our friendly service will ensure a pleasant and relaxed process when groups proceed with their bookings.

“We like to get to know our groups and make sure that they have a pleasurable and satisfying experience when they visit.”

The Journal Tyne Theatre will be showing this year’s family Christmas pantomime, Aladdin, and forthcoming shows at the Playhouse include Bill Kenwright’s Joseph and the Amazing Technicolour Dreamcoat and Jack and the Beanstalk.

Associate directors appointed in Sheffield

By Louise Cordell RICHARD Wilson, Paul Miller and Lyndsey Turner have been appointed as associated directors of Sheffield Theatres.

The announcement was made by artistic director Daniel Evans ahead of his 2010 season, which will see the Crucible Theatre re-open following an extensive refurbishment programme.

Daniel said: “I am absolutely delighted to announce that Richard Wilson, Paul Miller and Lyndsey Turner will join me as part of the artistic team at Sheffield Theatres.

“I not only greatly admire them as directors, but I have also had the pleasure of working with each of them.

“These are hugely exciting times for Sheffield and I know that they will make a rich and enduring contribution to our work.”

Paul Miller’s work includes Elling at the Trafalgar Studios,

The Associate for the National Theatre and Total Eclipse at the Menier Chocolate Factory.

Lyndsey Turner has worked at the Royal Court Theatre in London as trainee associate director and international associate, and as associate director at the Gate Theatre.

Multi award-winning actor Richard Wilson’s many directing credits include work for the Royal Court, National Theatre and Sheffield Theatres as well as being known for his roles in One Foot in the Grave and Merlin.

He said: “When Daniel Evans asked me if I would be interested in becoming an associate director at Sheffield I was flattered and certainly interested.

“But after listening to his vision for the new administration I was convinced it was something I simply had to be part of.”

Richard Wilson

A Christmas Carol 30 November 2009 to 9 January 2010.

This Christmas the Stephen Joseph Theatre, Scarborough presents A Christmas Carol by Charles Dickens, adapted and directed by Chris Monks.

Ebenezer Scrooge cares for nothing and nobody, his only love is money.

Then, one Christmas Eve, Scrooge is visited by three ghostly spirits, and he begins a life changing journey of redemption.

Dickens spent time in Malton, and based Scrooge’s Counting House on a friend’s offices in Chancery Lane.

Was the pennypinching old miser a Yorkshire man after all?

Tickets: Adults £12, Children £6. Family Ticket (2 adults, 2 children) £30.

For more information call the Box Office on: 01723 370541.

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DESTINATIONNORTHERN THEATRES

Good Life actor launches £3.5m project ACTOR Richard Briers has made a guest appearance at Newcastle’s Theatre Royal to launch a £3.5m restoration project.

Famous for his role as Tom Good in The Good Life, Richard is also the theatre’s patron, and officially announced a major project which will see the restoration of the Grade 1 Listed theatre ready for its 175th birthday in 2012.

The theatre will introduce a series of conservation measures to

protect the external fabric of the building including the famous Portico on Grey Street which has been subject to rainwater damage.

In the auditorium new seating will be installed at all levels, new lighting and ventilation systems introduced and major renovations will be made to all fabrics, with new carpeting and paintwork and reinstatement of extensive gold-leaf work present in the Victorian era.

Richard said: “The Theatre Royal

is one of our most distinguished theatres with which I have a very long association, having first appeared here in 1958 in ‘Gilt and Gingerbread’.

“It is a great honour to be asked here again to launch this fantastic restoration project, and to meet the partners and sponsors involved.”

As the Theatre is an independent charitable trust a Heritage Fund has been set up to enable members of

the public and businesses to contribute to the refurbishment.

Philip Bernays, chief executive of the Theatre Royal, said: “The Theatre is not only one of the most impressive buildings in Britain, but it is also a major monument of civic pride.

“For this reason alone, its restoration is of vital importance for our present customers and also for the future generations who will inherit this much-loved theatre.”

West End choreographer Matthew Bourne is set to bring a production of The Picture of Dorian Gray to Sheffield Lyceum this month.

It is being shown following a world premiere at the Edinburgh International Festival in 2008 and sell out shows in London throughout the summer.

The original cast of the production will be returning, including Richard Winsor as Dorian Gray, Michela Meazza as Lady H and Aaron Silis as Basil Hallward.

The show received the Edinburgh Festival Herald Angel Award for Excellence at the 2008 Festival and dancer Aaron Sillis was recently given the Times Breakthrough Award at the Southbank Show Awards for the creation of his first leading role.

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DESTINATIONNEWS

Bumper year turns into bumpy ride

By Malcolm Bell, Tourism Society board member 2009 was lined up to be the bumper year where domestic tourism would boom, and that forecast was reinforced when the Met Office announced we were odds on for a barbecue summer.

However, weekly stories of rising unemployment, constant reminders to consumers to be more responsible with their spending and tips on how to save money, plus the weather being far from warm in the main summer season, have meant a very interesting year so far.

The bumper year has proved to

be more of a bumper ride with ups, downs and crashes.

Although we have seen strong growth in certain sectors such as camping, other sectors have not experienced any real increase in numbers and have had to hold prices at last year’s levels, do deals, discount and absorb the additional costs.

So, even with numbers being relatively strong, the fact that the average spend and length of stay is down means it looks like the bumper year predictions were overly optimistic.

In fact, the overall results will be that profits for businesses certainly will not be bumper and could even be down on previous

years.

This, combined with the banks reducing their levels of lending and cutting overdraft limits, will result in a reduction in investment this winter and throughout 2010.

This is a worrying prediction, as without investment and reinvestment in the product, the great strides in quality improvement over the last decade could falter and even reverse over time.

News of the high levels of unemployment, predicted to rise to three to four million, plus pay restraint and the Bank of England’s verdict on the economy being less than rosy, will I predict, mean that like the rest of the

year it will be OK but certainly not bumper.

We will all have to work very hard to make 2010 a good year despite this summer’s weather, lack of Government support and the media, let alone the outbound industries’ drive to recapture their 2009 lost customers.

Food producers urged to protect their brands

By Louise Cordell

Phil Hackett, chief executive of Shakespeare Country

Shakespeare Country looks to roll out tourism service

By Claire Lodge SHAKESPEARE Country has launched its second 24-hour interactive Tourist Information Centre (TIC) service at Southam Library.

The first TIC service was launched in Stratford-upon-Avon last August and won the West Midlands regional ICT Excellence Award for the best innovative product.

Information about Shakespeare country is displayed on a screen at

the library using an ordinary mobile telephone.

Nearly 200 visitors have used the service requesting over 2,000 pages of information since its launch.

Phil Hackett, chief executive of Shakespeare Country, said: “This service has proved to be immensely successful and we look forward to rolling out the service at other locations within Shakespeare country in the future.”

UK FOOD producers are being urged to protect the iconic brands which attract tourists to the region.

There are 38 products currently registered in the UK including Melton Mowbray pork pies, West Country Farmhouse cheddar cheese and Whitstable oysters, which draw visitors from around the country and abroad.

The Government are now encouraging other producers to apply for protected status for their products in order to give their own sales and their local communities a boost.

Food and Farming minister Jim Fitzpatrick recently hosted a celebration of these protected foods at Downing Street to highlight the importance of producers standing up for their food and of consumers supporting local produce.

He said: “Local produce that is traditionally made, unique and authentic attracts people from all over the world for its taste and its quality – it’s good for local business and local communities, and that is something that deserves protection.

“Through this scheme, we have a way to stand up for local producers and protect their products.

“So I’m calling on more British

producers to get their food protected and for their communities to get behind them.

“It’s not something that can be done overnight, but it is worth it, in terms of the protection it gives the producer and the opportunities it creates for their renowned products.”

UK foods which have protected food name status are part of a scheme which promotes regional and traditional foods whose authenticity and origin can be guaranteed.

Under the system a named food or drink registered at a European level will be given legal protection against imitation throughout the EU. Mr Fitzpatrick added: “Ultimately I want us to be up alongside France and Italy who among them boast more than 300 protected foods.

“Our food is just as good as, if not better than, any other European country’s and I want to see the UK’s regional foods on the world map.

“The EU Protected Food Name Scheme means farmers, producers and shoppers all know that the special foods we are buying are authentic – and it protects all these small businesses that help keep our rural areas alive.”

Pilot project sees piper welcoming castle visitors THE first visitors arriving at Edinburgh Castle each morning have been given a special welcome across the drawbridge by a lone piper.

The piper, in full Highland dress, is appearing as one of a number 34

of pilot projects being run by Historic Scotland in a bid to provide visitors with the warmest possible welcome to the castle.

Edinburgh Castle executive manager Barbara Smith said: “At

peak times we often have people gathering on the esplanade ready for the castle to open.

“We thought it would provide a very special welcome if they were piped across the drawbridge when the gates swung open.

“So far the feedback from visitors has been excellent.”

If the trial proves successful then a piper could become one of the castle’s regular attractions.