Weekly Workout - Issue 73

ISSUE 1 May

WEEKLY

Issue 73 - 29 October 2021

YOUR REGULAR ONLINE UPDATE FOR THE UK FITNESS SCENE

Matrix Fitness transforms gym into world-class training facility PAGE 4 Countdown on to the National Fitness Awards PAGE 3

WORKOUT WEEKLY

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South Downs Leisure introduces PT offer to support recovery SOUTH Downs Leisure has partnered with YOUR Personal Training (YPT) to support its business development and recovery after a review identified service areas that could perform better.

The leisure group, which operates sport and leisure facilities across the South coast in Sussex, aims to create a dynamic and exciting personal training service that is accessible and deliverable across four of its sites. The leisure group, which previously had an unthriving ‘in-house’ PT model across some clubs, is looking to YPT to completely reboot its PT offer.

Aaron McCulloch, Managing Director, YOUR Personal Training, says: “South Downs previous PT offer, wasn’t properly functioning, their PT service was unfortunately not widely available. We will be completely restartingSouth Downs PT offer across a number of its gyms.

“We will be providing South Downs with up to 13 YPT personal trainers across its clubs, this offers local PT’s the opportunity to build a long term, successful and sustainable business.”

Tom Austin, Sales and Marketing

Director, South Downs Leisure says: “South Downs Leisure is committed to improving the health and wellbeing of its members, and firmly believes this partnership reflects these principles, as it will mean our members now have access to bespoke training and education on exercise and nutrition to help them reach their specific goals and improve their health.

“We chose YOUR Personal Training as our partner based on testimonials, feedback from other operators and the professional integrity the YPT team brings to every meeting and consultation. Their values and ethos reflect our own, and together we plan to completely overhaul our PT offer.”

Aaron says: “Our team will deliver a professional, credible and friendly service to the customers of South Downs Leisure, and help support South Downs’ collective mission and objectives. Every operator within the leisure industry and each of its customers can benefit from expert and accessible 1-2-1 coaching.”

Tickets selling fast for National Fitness Awards’ evening TICKETS are selling fast and the excitement is building for the industry’s biggest end-of-year party, with plans in place to make this year’s National Fitness Awards the best one yet.

The awards, which are now in their 11th year, recognise excellence and achievement in all corners of the fitness industry – from independent gyms to local authority facilities, health clubs and hotels – with more than 20 categories up for grabs.

Organised by Script Media in partnership with Workout and headline sponsor ServiceSport, this annual celebration of success will culminate in a glittering ceremony – taking place at the Athena in Leicester on Friday November 26 where host – fitness professional and

Group Editor: Judith Halkerston Tel: 01226 734639 jh@scriptmedia. co.uk Group production editor: Dominic Musgrave Tel: 01226 734407 dm@scriptmedia. co.uk

Sales and marketing director: Tony Barry Tel: 01226 734605 tb@scriptmedia. co.uk Sales manager: Louise BristoweHarrison Tel: 01226 734699 workout3@ scriptmedia.co.uk

Studio manager: Stewart Holt sth@scriptmedia. co.uk

www.workout-uk.co.uk

writer Joey Bull – will reveal the lucky winners who will take home an award.

Previous winners have reported a boost in membership, an increase in profile and positive media coverage; with sponsors, judges and hosts already looking forward to the big night.

Event director Judith Halkerston added: “Once again we were overwhelmed with the standard of entries we received.

“We can’t wait to celebrate with everyone at the awards on November 26, so get your tickets booked now for what promises to be another fantastic night.” n Tickets are now on sale for the 2021 National Fitness Awards. To book your place at the event, visit https://scriptevents.co.uk/nfa/

Health over aesthetics ...

ALL signs are pointing towards the general public becoming more health conscious than at any other time.

Many industry experts are predicting a surge in potential new clients for PT’s as people look to become more informed on improving their health and the role of body composition in health and immunity couldn’t be more directly linked.

In a society more health aware than ever following the Covid:19 pandemic, boosting their immune system will be high on many people’s agenda.

Awakening the public to the role body composition plays in this will be a key element to the success of your training and nutrition plans, adding great value to

your packages.

Many of the negative effects fat has on health are well known, in relation to this there is compelling evidence that both overnutrition and undernutrition negatively interfere with the immune system.

The ability to monitor body composition and track the changes your interventions as a health and fitness professional have on your clients will be critical to your retention and add real value to your personal offering.

As potentially more emphasis is taken on our health and less on aesthetics, what can you do to help your clients with this journey?

By incorporating health assessments into your packages this supports and

alleviates pressure from the NHS, especially with the prevalence of exercise being prescribed as medicine.

I fully expect we will see more and more clinicians utilising exercise and PT’s that prioritise ‘health’ and have the knowledge and equipment to support members on this journey.

There has never been a better time to begin working with Tanita and demonstrate to your members you are taking their health seriously.

Track changes in body fat and muscle mass, demonstrating to each and every member the progress they are making.

Simon Wilkinson Tanita UK Sport & Fitness Lead

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WORKOUT WEEKLY

Matrix Fitness transforms gym into world-class training facility CARDIFF Rugby are thrilled to have partnered with Matrix Fitness to support the design, rebrand and equipment installation of their new world-class training facility.

The Matrix Performance Gym is the first phase in the exciting development of the club’s new High Performance and Health Centre at Pentwyn.

Cardiff Director of Rugby, Dai Young said: “This is a brand-new partnership for us, but having worked with Matrix in previous roles, I have first-hand experience of their market-leading equipment, the breadth and choice they offer and they have always been a pleasure to work with.

“Their standards are always high and they are hugely collaborative. This is a great boost for us as a club and will ensure we have a first-class facility, which will ultimately help drive standards and performances throughout our environment.”

The new training facility will welcome the complete Matrix Fitness portfolio of equipment but with a primary focus on strength training, whilst also including cardiovascular items and a selection of indoor bikes to open a spin studio to promote versatility and offer a different training dynamic.

Cardiff Rugby Head of Physical Performance, Trystan Bevan maintains a strong

working partnership with Matrix and believes it will give the squad the tools and elite environment to take performance to the next level.

Bevan said: “The new Matrix equipment will mostly be used within our strength and conditioning sessions but we will also use the bikes, spin studio, CV equipment and climb mills to introduce some more ‘off-feet’, low impact training which is essential for the team.

“Their equipment is second to none and this substantial partnership firmly puts us back in the leading pack when it comes to gym facilities. That will have an enormous impact as we continue to build under Dai Young.”

Matrix also collaborated with the Cardiff Rugby team on design and layout of the new gym, showcasing the club’s rich history, recent achievements and potential for the future.

Bevan added: “Their branding has been phenomenal, from the gym design and layout fit for elite performers through to visuals and optics that are just as important as the equipment to create a motivational environment.

“Matrix Fitness have been really accommodating throughout the course of the partnership and have always catered exactly to our needs. Their involvement allows us to train at a higher level. It’s as simple as that.”

Julian Taylor, Marketing Director at Matrix Fitness said: “Fitness is obviously key to the success of any sporting team so we’re hopeful that the new facility will provide Cardiff Rugby with a strong platform to continue to succeed.

“We’re proud to partner with a club that prides itself on always striving to be better and hope that they’re new, worldclass facility will give them the opportunity to do just that.”

Cardiff Rugby CEO, Richard Holland added: “We are absolutely delighted to agree this partnership with Matrix Fitness, who are the fastest growing

commercial fitness brand in the world, and our sincere gratitude goes to Julian and his team.

“Matrix is an ever-expanding leader in the industry and their expertise and values align perfectly with our long-term goals and vision.

“They have been hugely impressive so far and we look forward to building a long and mutually beneficial relationship.”

To find out more about Cardiff Rugby visit www.cardiffrugby.wales or to learn about how Matrix Fitness can transform your fitness experience visit www.matrixfitness.com/en

N F A 2 0 2 1 S H O R T- L I S T IN PARTNERSHIP WITH

Functional

National Gym of the Year

Colne Valley Fitness, Huddersfield Elite Fitness, Stoke-on-Trent JWPT, Nottingham KCT Community Fitness, Dingwall Kept Fit, Bolton ManAlive, Kings Langley Unity Fitness, Berwick Upon Tweed

The winners of the gym categories will automatically be entered for the National Gym of the Year Award.

Scotland AKR Fitness, Aberdeen Diamond Fitness, Edinburgh Future Fitness, Glasgow Garioch Sports Centre, Inverurie Pro Life Fitness Centre, Paisley SGF Gym, Wishaw Synergy Group Fitness, Edinburgh

Midlands and Wales CKI School of Martial Arts, Leicester Elite Fitness, Fenton New Image Gym, Sleaford T30 Fitness, Penygroes The Pit, Birmingham Your Space Worksop Leisure Centre Zumba with Sion, Swansea

South Fit Club, Hillingdon Lifestyle Fitness, Canvey Island Luxe Fitness, Bristol Peak Health and Fitness, Tavistock Waterside Farm Leisure Centre, Canvey Island Vision Fitness, Henham, Essex

Strength Dual Strength and Fitness, Horsham Fit Club, Hillingdon Fit24 ‘Hessle Road’, Hull Hamiltons Fitness Centre, Colchester Kings Gym ‘Farnworth’, Bolton Live Health and Fitness, Chorley Urban Performance Fitness, Egremont

North Fit24 ‘Hessle Road’, Hull Kings Gym, Farnworth, Bolton Pace Health Club, Manchester St Peter’s Leisure Centre, Burnley YourGym, Lytham Your Space, Hoyland Leisure Centre

Outstanding Achievement Claire Adams, Claire Adams Total Health, Edinburgh Graham Partington, National Water Sports Centre, Nottingham Ismail Saleh, CKI Martial Arts, Leicester Matt Gleed, Winchester Sion Lee, Zumba with Sion, Swansea Tracey Taikes, Zumba with Tracey, Penarth Vikash Prang, Duo Chelsea, London

Customer Service AKR Fitness, Aberdeen BFit Lincs, Caistor Boss Fitness, Durham Elite Fitness, Alnwick New Body Fitness, Weymouth Pro Life Fitness Centre, Paisley Waterside Farm Leisure Centre, Canvey Island

Boutique BLOK, London Marina Fitness, Gosport Synergy Group Fitness, Edinburgh The Pit Gym, Birmingham Vision Fitness, Henham, Essex W10 Personal Training Gym, London

Education Coventry University Sports Centre Fitness Evolution Education, Burnley Fitter Stronger, Kent Forces Fitness, Bridgend

Personal Trainer Alex Youngman, Keepfit, Edgworth Daniel Harrod, Harrow Leisure, Harrow Jake Harvey, YourGym, Lytham Jamie Kirk, Diamond Fitness, Edinburgh Kevin Poole, Fitness for All, Liverpool Leanne Bierton, Winners 2000, Paignton Tracey Chuck, Bfit, Caistor

Group Exercise

BFit Lincs, Caistor Cocks Moors Wood Leisure Centre, Birmingham Just Train, Knowle Green, Staines T30 Fitness, Caernarfon Waterside Farm Leisure Centre, Canvey Island Your Gym, Lytham

Ladies Only Amy Pounder Personal Training Ltd, Middlesbrough Believe and Achieve, Sheffield Boom Fitness, Canterbury Claire Adams Total Health, Edinburgh Club Zest, Sunderland Serendipity Ladies Health and Fitness, Selby T30 Fitness, Penygroes

Member Achievement Cairen Bedward, The PIT Gym, Birmingham Chris Hayes, Premier Kickboxing, Newton Abbot Liz Dennett, Fitness For All, Liverpool The Knight family, XCELERATE Gym, Edgware Wendy Ince, Water Meadows Swimming and Fitness Complex, Mansfield

Local Authority Basingstoke Aquadrome Oswestry Leisure Centre St Peter’s Leisure Centre, Burnley Two Riversmeet, Christchurch Waterside Farm Leisure Centre, Canvey Island Your Space Hoyland Leisure Centre, Barnsley Your Space Worksop Leisure Centre

Community Involvement Blazefit, Leicester Bollington Health and Leisure, Cheshire Boostfit, Surrey CKI Martial Arts, Leicester J7 Health Centre, Manchester Ladywood Leisure Centre, Birmingham #DoingOutBit Platform for NHS Workers

Health Club Cambridge Country Club Chelsea FC Health Club and Spa Coolhands Fit24 Central, Hull Foxhills, Ottershaw Pace Health Club, Manchester Workhouse Fitness, Leeds

Newcomer Axe & Hammer, Rainford Coach Gym, Leeds Fierce Gym, Milton Keynes Luxe Fitness, Bristol Ramsay Fitness, Nuneaton Snap Fitness, Newport Urban Performance, Carlisle Urban Reform, Ancoats

Hotel and Spa Foxhills, Ottershaw Rookery Hall Hotel and Spa, Nantwich The Spa at St Michaels, Falmouth

Gym Team Anytime Fitness, Welwyn Garden City Fit Club, Hillingdon GymFit, Ripley Synergy, Edinburgh Waterside Farm Leisure Centre, Canvey Island YourGym, Lytham