Weekly Workout - July 2nd

ISSUE 1 May

WEEKLY

Issue 56 - 2 July 2021

YOUR REGULAR ONLINE UPDATE FOR THE UK FITNESS SCENE

Inaugural conference and exhibition set to showcase and share latest fitness trends

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Report sets out role sector can play in getting nation active page 4

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WORKOUT WEEKLY

Inaugural conference and exhibition set to showcase and share latest fitness trends WORKOUT is excited to be launching a new regional conference and exhibition, “Tomorrow’s WorkOut”, which is aimed at showcasing and sharing the latest trends, equipment and innovations across the fitness industry, with the inaugural event being held this September in the North West of England.

Tomorrow’s WorkOut will take place on September 14 at the University of Bolton Stadium.

Registration will start at 8.30am, with teas and coffee being served within a fitness exhibition and networking area that will adhere to all Government guidelines on social distancing.

The conference will comprise of a morning and afternoon panel, both of which will be aimed at providing gym owners and managers with informative and practical advice and ideas that they can take straight back into their clubs.

The morning session will start at 10am and run to approximately 11.20am and will focus on sales and marketing.

The afternoon session will follow a buffet lunch and further networking and will be focused on predicting consumer behaviour; we will have experts discussing data and behaviour and its importance and relevance for memberships.

The afternoon session will run from 2pm to approximately 3.20pm and then refreshments will be served in the exhibition and networking area before the event closes at 4.30pm.

The morning session will be chaired

by Dave Wright, founder of MyZone and CFM. He will be joined by Sarah Watts from Alliance Leisure, Mike Hind MBE of Mike Hind Fitness and Macro Based Diner, Kate Landers, head of digital marketing at CFM and Jamie Cartwright, owner of Box 12, a former club operator and currently a contender on SAS Who Dares Wins.

The afternoon session will be chaired

by Graeme Hinde, founder of LFX and LFX Academy.

He will be joined by Ian Mullane, owner of Keepme and also a club operator in Liverpool, behavioural scientist Dr Chris Loxley and GM Active chair Andy King.

Tickets cost just £10 per person and the price includes attendance at the panel discussions, networking and the exhibition, a buffet lunch, parking and refreshments through the day.

Anybody wishing to book tickets should email tb@scriptmedia.co.uk

MEET THE SPEAKERS Morning session

Dave Wright – chair Dave Wright is the creator and global CEO of Myzone, the CEO and owner of Creative Fitness Marketing and the

Kate Landers is the advertising accounts manager at Creative Fitness Marketing where she drives the digital marketing for membership drive campaigns at health clubs and spas across the UK. Prior to this she worked for a digital agency in London and Melbourne after six years managing sales and marketing campaigns on-site at more than 30 different health clubs across Australia, NZ, Ireland and the UK. Kate loves working on projects for such diverse clients from owneroperated health clubs, leisure trusts, YMCA’s, Champneys Resorts and Spa Hotels like Jury’s Inn as they all have their unique challenges to get new members through the doors.

She loves the digital marketing landscape as it’s constantly evolving and has created fantastic opportunities for small businesses to compete against the big players.

co-owner of the Voyage Fitness brand in Australia.

Not only is he the chair of UKActive’s Supplier Council but his product, Myzone, is enjoyed in more than 8,000 facilities by more than two million people in 84 countries.

A serial entrepreneur, and a Workout columnist for the past 20 years, Dave is a straight-talking Australian based in the UK who has the unique ability of being both a club operator and a supplier.

Sarah Watts Sarah Watts has worked in the leisure industry for more than 30 years both in the public and private sector.

She founded Alliance Leisure in 1999, which develops facilities on behalf of leisure operators wanting to improve or expand the leisure services they offer.

APSE and ukactive award winners for its design, build and partnership service, Alliance has completed more than 160 leisure developments and has overseen more than £175m investment in the UK leisure market, from fitness refurbishments to large-scale multiactivity new build developments.

Alliance also supports UK leisure operators with comprehensive sales, marketing and training services delivered through its TA6 brand, with its support available for any leisure operator looking to increase income, develop their staff, and improve the health of their local community.

Sarah is looking forward to sharing her thoughts, tips, and experiences, having worked with many leisure operators who are embracing the opportunity to explore new ways of working postpandemic.

Jamie Cartwright Jamie Cartwright is the co-owner of Hatton Boxing and co-founder of BOX12.

Having previously launched a multiple site fitness franchise from start-up he has significant commercial experience working with fitness operators.

Jamie is also a qualified PT, former professional footballer and Ironman, whose 20 years’ experience in the industry stems not just from delivering fitness through his own clubs but also more recently through various digital platforms.

Jamie is a seasoned, senior commercial operator with a high level of industry experience and expertise.

His latest move back into club operations as co-founder of BOX12, a boxing for fitness boutique who’s recent transition into the digital space has been recognised as the ‘best online workout’ by an independent study.

You may have also seen Jamie as Recruit #14 on the Channel 4 hit TV show, SAS: Who Dares Wins.

Kate Landers

Mike Hind MBE Mike has been training people for over 12 years, in that time he has been recognised as one of the most respected and renowned coaches in the UK being crowned ‘The Best Personal Trainer in the UK’ by the National Fitness Awards.

His work has been broadcast across the globe and he became a household name when he took on “Dibsy” the 40 stone guy, Mike offered him a FREE life saving year-long programme.

Mike was awarded the “Outstanding Achievement Award” in 2018 by the National Fitness Awards for outstanding contribution within the fitness industry.

His client list includes Premier League and international footballers, European champion boxers, professional bikini athletes and TV stars.

But with this, Mike’s main focus is always on the public…

In 2019 at The National Fitness Awards, Mike and his team won an amazing three awards.

With Mike being crowned ‘UK’s Best Personal Trainer’ for the third consecutive year which is something that has never been done.

Mike’s client Dibsy walked away winning the ‘Member Achievement’ Award and Mike’s meal prep company winning the ‘Innovation in Fitness and Nutrition’ Award.

In 2020 Mike was recognised in the Queens Birthday honours and was awarded an MBE for his services to his community.

Continued on page 19

WORKOUT WEEKLY Afternoon session

managers, in 2007 Ian founded Vanda.fit – Singapore’s first boutique boxing club – and alongside this, in 2008, the social media analytics platform Locowise.

A respected thought leader, white paper author, regular industry event speaker and member of the ukactive Digital Futures Council, Ian has a singular ability to first understand the challenges faced by our sector, then demystify the ways in which technology can help neutralise them.

3 services.

Andy has previously been a director with Serco Leisure and has been CEO of two other leisure Trusts and the northern Regional Director for GLL. He was also Virgin Active’s first ever general manager in the nineties.

His early career was as a professional drummer and he is learning to play the guitar so he can try and relive his youth.

Graeme Hinde – chair Graeme is a respected industry figure who has worked at leadership level in both the public and private sectors.

He was a member of the board of directors at the Fitness Industry Association from 2007 until 2014 and has been responsible for the launch and operation of over 20 health and fitness clubs.

In 2007 Graeme founded the LFX network which enabled UK health and fitness operators to meet on a regular basis.

The network attracts managers and fitness professionals from across the UK and Europe and during the pandemic maintained its presence online.

In 2021 with the support of Matrix Fitness, Graeme created the MH1 mental wellbeing movement for fitness professionals.

Graeme also runs Unstoppable Coaching, working with individuals and teams to improve personal and business performance.

Ian Mullane When it comes to technology and its increasingly pivotal role in the fitness sector, there are few speakers more thought-provoking than AI expert and self-professed geek Ian Mullane.

As the founder and CEO of AIpowered sales and retention platform Keepme, Ian has brought together the diverse expertise of his career to date – including 12 years as an operator – in a ground-breaking business that boosts revenues for gym operators across the globe, harnessing the power of artificial intelligence to drive optimisation and transform the way they interact with customers and prospects.

Diving into a little more detail, having spent 15 years working on fintech solutions for some of the world’s largest hedge funds and investment

Peter Cleaver

Andy King Andy King is the chair of GM Active, a CIC made up of the 12 leisure operators across Greater Manchester, that was formed to understand how leisure could link better with health.

He is also the CEO of ‘Your Trust’ (formerly Link4Life) a Cultural and Leisure charity that serves the GM borough of Rochdale operating leisure centres, theatres, a museum art gallery and various community development

Peter has worked in the leisure industry for more than 30 years.

On leaving the Army he had no Idea of what job he wanted to do.

He knew that he liked sport but never considered it being a career.

30 years on Peter shares some of those challenges.

Working part time in Security he transitioned over to the leisure industry initially via work experience, volunteer work and networking.

Peter will go over the benefits of NVQ and apprenticeships from a career in sports view, along with some personal tips for employers and employees.

In partnership with

Friday 26th November 2021, The Athena,Leicester NOMINATIONS WILL REMAIN OPEN THROUGHOUT THE YEAR CLOSING ON AUGUST 31 2021.

WWW.NATIONALFITNESSAWARDS.CO.UK

SPONSORSHIP PACKAGES ARE AVAILABLE Call 01226 734605 or email tb@scriptmedia.co.uk for details

WORKOUT WEEKLY

4

Report sets out role sector can play in getting nation active

Lincs Inspire launch new wellness hub VITAL funds have been secured to develop a specialist Wellness Hub in North East Lincolnshire, bringing new therapy equipment and a relaxation studio to the heart of Grimsby’s Health and Wellbeing Centre.

Grant support from Sport England, North East Lincolnshire Council and Lincs Inspire, totalling £180,000 will see the creation of a substantial health improvement zone within the original Grimsby Leisure Centre building, supporting the greater wellbeing of its customers.

The council’s regeneration partner ENGIE is managing the project and has appointed contractors UniBuild to start work on the new facility, which will see currently under-used ground floor space re-configured to create three unique zones for exercise, rehabilitation, relaxation and mental wellbeing.

The facility will also feature improved accessible toilet facilities and a private space for one to one discussions and support.

Rob Allison, operations manager for Grimsby Health and Wellbeing Centre, said: “We are incredibly excited to be working on this unique facility, which will be far-reaching and bring countless wellbeing benefits to so many.

“This hub is designed as an inclusive ground floor facility for all customers including those who are living with long term medical conditions or undergoing post-operative rehabilitation.

“Very different to a traditional fitness gym, the specialist equipment central to the Wellness Hub uses an electronic power system meaning that users can Group Editor: Judith Halkerston Tel: 01226 734639 jh@scriptmedia. co.uk Group production editor: Dominic Musgrave Tel: 01226 734407 dm@scriptmedia. co.uk

Sales and marketing director: Tony Barry Tel: 01226 734605 tb@scriptmedia. co.uk Sales manager: Louise BristoweHarrison Tel: 01226 734699 workout3@ scriptmedia.co.uk

Studio manager: Stewart Holt sth@scriptmedia. co.uk

www.workout-uk.co.uk

work passively or actively depending on their physical condition or ability.”

As part of the project, the centre’s existing power assisted exercise machines from UK manufacturer Shapemaster will be moved from the first floor into the Wellness Hub. The larger space will offer a much more welcoming and social atmosphere, provide room for even more specialist assistive equipment as well as further complementary wellbeing services.

Rob added: “The existing toning suite at the site is already a nationally recognised facility for the number of customers it supports, but once this work is complete our Wellness Hub will be home to the largest toning therapy facility of its kind in the country and stationed alongside a new studio space for low impact group exercise classes.”

To be completed in the Summer, the Wellness Hub will support many of Lincs Inspire’s existing and new members, together with patients referred by GPs and other health care organisations and medical professionals.

The new Wellness Hub will also provide a much-needed service to help residents reverse the effects of the pandemic, such as poorer mental health, sedentary lifestyles, and lack of motivation.

As well as supporting the rehabilitation of post-Covid patients, leisure facilities in general have a vital role to play in helping to get the nation back on their feet, being healthier mentally and physically.

The new Wellness Hub will be capable of supporting around 600 regular customers attending twice weekly.

OLDER adults have revealed what they want from the fitness and leisure sector to encourage greater participation, in a major new report published by ukactive.

Adults aged 55 and over shared what measures they felt would incentivise them to exercise more within the sector’s facilities, including feedback that the sector should focus on ability rather than age in the delivery and marketing of activities.

In the most comprehensive consultation on the fitness and leisure sector for the over 55s to date, more than 100 adults aged 55 to 90 took part in focus groups and gave their verdict on current practice.

The Life In Our Years report, carried out by the ukactive Research Institute in partnership with EGYM, is designed to help reverse the trend of older adults being underrepresented in gyms, leisure centres and pools, making the findings essential reading for organisations of all types and sizes.

Huw Edwards, CEO at ukactive, said: “We recognise there are some excellent programmes and practice in the sector already, which came across clearly in the consultation and focus group sessions, but now we must grasp the opportunity to improve our offer to those over 55.

“The fitness and leisure sector is perfectly placed to support older adults to maintain their independence, reduce health inequalities and ease pressures on the social care system.

“Increasing participation levels among older adults can improve cardiovascular health and overall strength, which in turn ensures over 55s can live in better health and maintain independence for longer.

“This important report shows that our sector has the opportunity to do more, fine-tuning the ways in which the industry targets, delivers, monitors and evaluates its programmes for older adults.

“The services offered by the fitness and leisure sector have never been more important and we will continue to

Huw Edwards

support our members to provide more desirable services to older adults so they can live longer, healthier lives.”

Based on the themes, ukactive has produced nine recommendations for operators to improve participation levels among older adults and to play an increased role in improving the health and wellbeing of the older population: 1. Make activity easy and accessible.

2. Focus on strength as early as possible to maintain independence.

3. Create and build an inclusive and welcoming atmosphere to increase likelihood of repeat usage and foster a sense of belonging and community.

4. Make activity more social to incentivise people to come through your doors.

5. Prepare the workforce to support health needs specific of the older adult through developing their interpersonal and communication skills and knowledge of common health conditions.

6. Categorise activities by ability or intensity, not by age.

7. Make communication and promotion clear to help build consumer confidence and help them make informed activity decisions.

8. Consider the changed physical and mental health needs of older adults postCovid-19.

9. Build an evidence base to understand the impact the sector is having on older adults’ health and attract investment into the sector.

Wasps and IndigoFitness agree new partnership WASPS RFC has announced a threeyear agreement with IndigoFitness, a Nuneaton based gym design and equipment manufacturer.

The partnership will see IndigoFitness appointed to fit out and supply a wide range of RAZE strength and conditioning equipment for the Club’s new high-performance centre in Henley-in-Arden.

Indigo will be responsible for the gym design and layout, with the Wasps logo and colours incorporated into much of the equipment.

As part of the agreement IndigoFitness will become an official partner and supplier of the club, giving the business a platform to showcase its product quality and gym design expertise in an elite sports environment.

Adam Benson, Wasps’ chief commercial officer, said: “This is a great partnership for the club as we look to develop one of the best performance centres in the country.

“Indigo are not only one of the leading strength and conditioning gym equipment suppliers, but also a local business.”

Head of performance Pete Atkinson added: “Indigo have been instrumental in helping us plan and design a training environment built around our specific needs and requirements.

“They’ve already proved to be a fantastic partner and we are delighted to have them on board.”

Founded in 1996, with its HQ in Warwickshire, IndigoFitness are gym design specialists and proud British manufacturers of strength

and functional training equipment, including flooring systems.

The team at Indigo are passionate about quality, performance, and creating amazing training spaces – environments that allow their clients and partners to train and perform at their best.

IndigoFitness MD Rob Coleman said: “The Indigo team is so excited to agree the partnership and demonstrate the depth of our capability in close collaboration with Wasps coaching staff and senior management.

“The opportunity to be an integral part of the new Henley high performance centre has allowed us to create a highly bespoke and customised training environment meeting the needs of both coaching staff and players.”

SEPTEMBER

2021 BOOK NOW

Single delegate rate £10 per person Lunch & refreshments included Goody bag & attendance certificate

The Trade Fitness Event of the Year for the North of England, brought to you by Workout Magazine The conference will be at the Bolton Whites Hotel on September the 14th and will be a 1 day show starting at 10.00am and closing at 16.30pm SALES AND MARKETING

PREDICTING CONSUMER BEHAVIOUR

Dave Wright Chair – CEO My Zone Kate Landers – Digital Marketing Director CFM Sarah Watts – CEO Alliance Leisure Jamie Cartwright – founder of box 12 Mike Hind MBE – Owner MAS and Mike Hind Fitness

Grahame Hinde Chair – MD – LFX Academy Ian Mullane - Owner Keepme and club operator Andy King - Chair of GM Active and CEO at Your Trust, formerly Link4Life Peter Cleaver - The Sports Group

Tea and Coffee will be served upon arrival and exhibition viewing, mid morning break will be served in the main exhibition area. Lunch will be served to all delegates with a further opportunity to enter the exhibition and networking areas. The final Tea and coffee break will be served in the exhibition and networking room with raffles and prize draws taking place on the stands.

In accordance with government guide lines this will be a ticket only event with a limited number of delegates, tickets must be purchased in advance to secure your attendance at the event, tickets can be purchased via the website or by emailing directly to Tony Barry at tb@scriptmedia.co.uk

Register now as numbers for the conference and exhibition are limited at: www.tomorrowsworkout.co.uk

The Trade Fitness Event of the Year for the North of England, brought to you by Workout Magazine

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Workout Conferences, Script Media Group Ltd, 47 Church Street, Barnsley, South Yorkshire, S70 2AS Tel:01226 734412 Fax: 01226 734478