YOUR REGULAR ONLINE UPDATE FOR THE UK FITNESSISSUESCENE1MayWEEKLY Issue 111 - 26 August 2022 Former world kickboxing champion opens new facility in London – page 5 Anytime Fitness enhances coaching offering with International Fitness Academy partnership–page6
“Precision Health Gyms has sourced the best in advanced assessment technologies and made these accessible to everyone so people can uncover what’s holding them back. Through these testing methods, we can clearly define how their body responds and what the best strategy is to improve their health and fitness.”
The five-time British kickboxing champion who left the sport and graduated with a Batchelor’s degree in biology and is ‘head scientist’ at Precision Health Gyms, said: “Our mission is to remove the guesswork and frustration people experience when trying to improve their health and fitness but fail through a lack of identifying the body’s needs. “We want to shake up the health and fitness world and bring something new which has never been done before in the“BeforeUK. now, the advanced technologies used to assess a person’s unique physicality and health metrics were reserved for elite athletes due to limited accessibility or high operational costs. Most people assume this is the case, but they’d be wrong.
Virgis , who was born in Lithuania before coming to the UK over 15 years ago, and is head coach at Precision Health Gyms, said: “From experience, we know all too well training plans are more guesswork than making informed decisions. The plans are often created by trainers based upon what has worked for them or others in the past, rather than focusing on them as an individual.
WORKOUT WEEKLY 5 Publishing manager: Dominic Musgrave Tel: 01226 dm@scriptmedia.co.uk734407Studiomanager: Paul Hopkinson ph@scriptmediagroup.co.ukAssistantstudiomanager: Scott Firth Salessf@scriptmediagroup.co.ukandmarketingdirector: Tony Barry Tel: 01226 tb@scriptmediagroup.co.uk734605 www.workout-uk.co.uk
Specialist supports £30m investment
The high-tech testing includes members taking biochemical blood tests which are taken by a registered nurse. By looking at the bio-molecules circulating in the blood, Precision Health Gyms can assess the function of, among others, the liver, kidneys, gut and hormones using tech from Omnos.
“The technology we use doesn’t lie, it provides us with the facts we need to revolutionise a person’s health and fitness like never before.”
“No two people are the same and at Precision Health Gyms, we aim to embrace individualism and thrive off identifying their needs.
“We know our eyes tell us one thing and brains another, which led us to find solutions that can objectively assess each person’s physiological make-up.
Former world kickboxing champion opens new facility in London
Members undergo PNOE metabolic testing which measures how much oxygen and carbon dioxide they consume.Thechanges in breath are used to indirectly measure how many calories a person needs in a single day. This helps create a nutritional plan and advises them how much food and drink they need to improve their health and fitness as well as how their body is responding toThestress.pressure-plated treadmill is used as part of new ‘motion lab technology’ with data run through an algorithm that creates a 3D model of the member’s spine, major joints, while the pressure measured in their feet. This information is then used to define the best exercises to improve the posture and overall health of the individual. The new ‘super’ gym also uses advanced bio-impedance technology which analyses the amount of fat, muscle and water that is made up in a member’s body which provides information on how it responds to inflammation.
SINCE the government first announced its Public Sector Decarbonisation Scheme in 2020, Alliance Leisure, has been supporting councils across England to implement energy efficiency measures that will not only help offset rising energy costs but will also reduce the emission of harmful gases into the atmosphere, supporting the government’s net zero targets. To date, Alliance has been involved in multiple PSDS funded projects with a combined value of more than £30million.Workingin partnership with Leisure Energy and delivering works through the UK Leisure Framework, Alliance has made energy efficiencies at 23 leisure venues in partnership with 10 councils. Leisure centres tend to be the most energy intensive assets in a councils’ estate.Arecent report by the Association for Public Service Excellence, Local Government Association and Chief Cultural and Leisure Officers Association, titled Securing the Future of Public Sport and Leisure Services, found leisure facilities are responsible for between 10-40 per cent of district and unitary councils’ direct carbon emissions.Withnearly two thirds of leisure facilities past their replacement date, investing in decarbonising schemes is crucial to achieving net zero targets. Phase one of the PSDS provided £1billion in grants as part of the Chancellor’s Plan for Jobs 2020 commitment to support economic recovery post Covid-19. This was closely followed by a further £75million fund with a strong focus on heat decarbonisation to deliver greater carbon emission reductions. Phase three offers a further £550million fund. The first phase three funding application window is now closed. It is anticipated that a second window will open next month. Tom Gardner, business development manager at Alliance Leisure, said: “We have partnered with councils to deliver a variety of outcomes. In some cases we are delivering an end to end solution from funding application and procurement through to scoping and completion of works. In others we are contributing to part of the process.” Phase three works Alliance has been commissioned to deliver across 13 leisure sites are due to complete by the spring of 2023.
Christian, who won the world kickboxing championship in 2011, says these advanced technologies used to access a person’s unique physicality and health metrics are usually reserved for elite athletes but the aim of the new physiology and fitness gym is to make it ‘accessible to everyone’.
A FORMER world kickboxing champion has opened the UK’s first ‘super’ gym which allows ‘normal people’ to train like eliteChristianathletes.Thomson, 33, and Virgis Silinskas, 37, launched Precision Health Gyms in Whitechapel where members take blood tests, run on pressure-plated treadmills fitted with cameras which shoot 240 images per second and also undergo metabolic testing while wearing an oxygen mask. The new facility claims to be the first physiology and fitness gym in the UK to include high-tech full body laboratory-grade testing – including biomechanics, physiological, metabolic and biochemical scanning – which aims to help ‘build a precise physiological picture’ of the individual. Precision Health Gyms use these cutting-edge methods to formulate a highly personalised plan that delivers a detailed ‘roadmap for nutrition, exercise, lifestyle and supplementation’.
Plans start from £212 per month and include one-to-one personal training as well as small in-person or online classes. Precision Health Gyms reassess members’ bodies and health using innovative technology to identify any changes that may require the plan to be adjusted every 90 days.
“We have also incorporated the Matrix Fitness Sprint 8 and Virtual Active console features, as well as the MX4 and MX4 Active group exercise programming into our timetable so that we can elevate our group exercise offering.
Advertiser’s announcement
Matrix Fitness kits out standout 126station gym at Bell’s Sports Centre
LIVE Active Leisure, a local leisure trust based in Perth, Scotland has seen one of its venues, Bell’s Sports Centre, undergo a huge £750,000 transformation project to repurpose its coaching hall into a new 126-station gym, complete with stateof-the-art Matrix Fitness equipment, along with three dedicated fitness studios.Having opened to the public in July, the renovation has seen an impressive big box gym with boutique style support and programming installed with the latest equipment from Matrix Fitness.
Anytime Fitness enhances coaching offering with International Fitness Academy partnership
ANYTIME Fitness has announced a new partnership with leading fitness education experts, the International Fitness Academy, to significantly increase the availability of high-quality personalised coaching to its gym members.Withcoaching and member support at the heart of Anytime Fitness’ offering, the partnership will make industryleading fitness qualifications more accessible to its club staff, providing them with further expertise to make lifechanging impacts with Anytime Fitness members and progress their careers. Team members across its 185+ UK and Ireland clubs can earn accredited fitness qualifications directly through AF Academy, Anytime Fitness’ state-of-theart personal learning and development platform, which launched in 2021. Immediately available to all employees within its club network, students can become an accredited AF Coach, powered by IFA’s internationally recognised Level 2 & 3 Certification.
Chris Porrino, area sales manager at Matrix Fitness UK, said: “Live Active have significantly invested to better the facilities for the local community and they have provided an elite-level training space that is second to none in the area. “We have enjoyed working with them to bring this project to life, and look forward to seeing its continued success in the future.”
“Having more AF Coaches and highly qualified team members within our network will enhance the quality of service and coaching we provide to members and the support we provide to them to achieve their health goals.” As well as enhancing the membership experience, the partnership aims to support Anytime Fitness clubs with their staff recruitment and retention.
“Given the global challenges around staff recruitment and retention, our partnership with Anytime Fitness will give its current team members a clear career pathway, as well as significant personal and professional development opportunities,” added Rhys Davies, CEO of International Fitness Academy.
www.matrixfitness.co.uk
“We will support Anytime Fitness’ network of club owners with onboarding new team members into the network, giving them the knowledge and reassurance that personnel are both highly qualified and fit the culture of their brand.”
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“Our partnership with the International Fitness Academy is a key part of our future strategy,” said Neil Randall, CEO of Anytime Fitness UK. “Working with the IFA will allow us to upskill current team members within the network and help recruit highly qualified and motivated fitness professionals into our“Viaclubs.our AF Academy platform, we aim to provide all the training and development needs for our network which will help them operate more successful clubs.
“This is definitely the biggest gym in the area, and thanks to Matrix Fitness, we now have unique pieces of unrivalled fitness equipment that we hope will attract members from far andWithwide.”avaried array of equipment installed, highlights include the gyms centrepiece product, the Matrix Fitness Double MEGA Rack, an eye-catching exercise, strength and conditioning frame that takes weight training and functional training to the nextThelevel.gym also houses the complete Matrix Fitness Go Series, a complete strength circuit training experience, as well as the latest from the Matrix Fitness Cardio range which includes the Performance Plus Treadmill with Touch XL Console.
With the fitness industry one of many facing significant recruitment challenges since the pandemic, Anytime Fitness clubs will have the opportunity to develop its current team members, as well as tapping into an enthusiastic pool of enthusiastic fitness professionals.
Live Active Leisure’s activity programming and fitness manager Graeme Lackie said: “This was a vast project, and one that was not only designed to cater for the health and fitness needs of the local community, but offer something different for those looking to take their training up a gear and even attract the highest level of athlete.”Theinstall is a perfect match of equipment, with the latest from Matrix Fitness Performance and Endurance series paired with total connectivity thanks to the Touch XL, Touch and Premium LED consoles which give interactive access to all whilst providing easy read touch screen use whereGraemerequired.added
A serial entrepreneur, and a Workout columnist for the past 20 years, Dave is a straight-talking Australian based in the UK who has the unique ability of being both a club operator and a supplier.Charliehas
opportunities
Charlie Horton, marketing and sales manager, Fitness Marketing Agency
Charlie has been with the Fitness Marketing Agency since its conception in 2015, working alongside Ben to grow the business to what it is today – a hugely successful agency that supports over 300 clients, from independent gym owners and corporate gyms to personal trainers and online coaches.
Mike Hind MBE, CEO of MAS Body Gym and founder of Macro Based Diner Dave Wright, founder of Myzone and CFM
Mike was awarded the “Outstanding Achievement Award” in 2018 by the National Fitness Awards for outstanding contribution within the fitness industry. His client list includes Premier League and international footballers, European champion boxers, professional bikini athletes and TV stars. But with this, Mike’s main focus is always on the public… In 2019 at The National Fitness Awards, Mike and his team won an amazing three awards. With Mike being crowned ‘UK’s Best Personal Trainer’ for the third consecutive year which is something that has never been done. Mike’s client Dibsy walked away winning the ‘Member Achievement’ Award and Mike’s meal prep company winning the ‘Innovation in Fitness and Nutrition’ Award. In 2020 Mike was recognised in the Queens Birthday honours and was awarded an MBE for his services to his community. Exhibitior are available by calling Tony Barry on 01226 734605.
Mike has been training people for over 12 years, in that time he has been recognised as one of the most respected and renowned coaches in the UK being crowned ‘The Best Personal Trainer in the UK’ by the National Fitness Awards. His work has been broadcast across the globe and he became a household name when he took on “Dibsy” the 40 stone guy, Mike offered him a FREE life saving year-long programme.
David Minton, founding director, The Leisure Database Company
always had passion for both fitness and business, having started his career in the fitness industry at just 18 years old, with a marketing role for a renowned Gym and PT Studio. After building up a wealth of knowledge and know-how, Charlie met Ben Davis (founder of Fitness Marketing Agency) and began the next stage of his career.
Speakers to include
FMA provides such businesses with marketing tools and resources to aid in lead generation, conversion, sales and ultimately, growth.
As marketing and sales manager, Charlie oversees and nurtures the sales and marketing team whilst driving the marketing forward for FMA, as a business. Charlie can often be found speaking at leading industry events, including Independent Gym Owner Conference, where he shares his quick and effective marketing and sales tools. He specialises in generating leads and client acquisitions.
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David is well known for his unique industry knowledge and is in demand for his expert media commentary and public speaking. Helping businesses and individuals with the invaluable intelligence needed to make key decisions, David leads them through analysis into action, achievement and competitive advantage.Healsoworks with leading journalists and publications to spark debate within and create support for the leisure, fitness, consultancy and financial industries and is the recognised go-to for market trends, data and insight.
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Dave Wright is the creator and global CEO of Myzone, the CEO and owner of Creative Fitness Marketing and the co-owner of the Voyage Fitness brand in Australia. Not only is he the chair of UKActive’s Supplier Council but his product, Myzone, is enjoyed in more than 8,000 facilities by more than two million people in 84 countries.
Lianne Clark, Business development manager, Active IQ Lianne Clark is an experienced business and fitness professional with a comprehensive industry background working for national gym chains, local authorities and equipment suppliers. She’s passionate about championing active wellness and has a deep understanding of the challenges and opportunities which face the sector. At Active IQ, Lianne works closely with her centres across the Midlands and east of England to help their businesses grow and their learners to succeed.
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