Weekly Workout - Issue 55

ISSUE 1 May

WEEKLY

Issue 55 - 25 June 2021

YOUR REGULAR ONLINE UPDATE FOR THE UK FITNESS SCENE

Freemotion Fitness becomes ‘Freemotion from iFIT’ as parent company rebranded

page 4

Life Fitness and Gym Rental Company equip the 2021 Wimbledon Championships

page 6

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WORKOUT WEEKLY

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Taylor Made Designs dives into new market with latest acquisition TAYLOR Made Designs has announced the acquisition of Blu Leisure.

The move sees TMD, already one of the UK’s leading suppliers of bespoke corporate uniforms and merchandise, add a leisure retail element to its service offer, creating a complete one stop shop service for leisure, spa and hospitality operators.

Since it was established by Jackie Worrell in 2004, Blu Leisure has been providing bespoke uniforms as well as high quality Blu branded retail apparel and merchandise to clients both in the UK and overseas.

Its current client portfolio, which includes big UK brand names such as the Bannatyne Group, Freedom Leisure and Everyone Active, is made up of a mix of leisure, spa, hotel and gym operators.

The company also offers a range of corporate branded merchandise.

10 years ago, Vicki Peck joined Blu Leisure as managing director, a role she retains today.

Together, with Jackie in the role of CEO and Vicki, they have grown and sustained the business based on a foundation of quality products backed by a superlative customer service, highly competitive pricing and a professional, flexible approach to stock purchasing and management.

Pre- Covid, the company was turning over in excess of £1.2m.

Speaking of the acquisition, James Taylor, founder and MD of TMD, said: “I am delighted both Jackie and Vicki will remain in the business to focus on driving all areas of Blu Leisure as well as promoting our swim and fitness retail offering.

“Although, officially, TMD has acquired Blu Leisure, we will continue to operate and manage both businesses as separate entities, whilst taking full advantage of obvious operational efficiencies and opportunities presented by being able to build and nurture complementary Group Editor: Judith Halkerston Tel: 01226 734639 jh@scriptmedia. co.uk Group production editor: Dominic Musgrave Tel: 01226 734407 dm@scriptmedia. co.uk

Sales and marketing director: Tony Barry Tel: 01226 734605 tb@scriptmedia. co.uk Sales manager: Louise BristoweHarrison Tel: 01226 734699 workout3@ scriptmedia.co.uk

Studio manager: Stewart Holt sth@scriptmedia. co.uk

www.workout-uk.co.uk

James Taylor, founder and MD of TMD client portfolios.

“The two brands share the same customer-centric values, and I am incredibly excited by the new opportunities this brand and skill acquisition will deliver both for TMD and our clients.

“TMD has been providing corporate uniforms and merchandise to leisure organisations across the UK and around the world for more than 27 years, but we have never before been presented with a viable opportunity to incorporate a retail range.

“This now changes with the onboarding of Blu Leisure and opens the door to a whole new market.”

James will continue in his role as MD at TMD, Vicki will remain MD of Blu, overseeing the day to day operation and growth of Blu Leisure, while Jackie will remain with the business for the next 12 months, then move into a consultancy role.

Over the last 27 years, Taylor Made Designs has grown into one of the UK’s leading suppliers of bespoke corporate uniforms and merchandise across a range of sectors.

The ‘One Stop Shop’ service is tailored to meet the individual needs of each client, ranging from 100 to upwards of 25,000 wearers.

Technogym chosen

by Anytime Fitness for new openings TECHNOGYM has been appointed as approved supplier for Anytime Fitness – the only fitness club group present in all seven continents with more than four million members and over 4,700 clubs open – including Italy and South Africa.

Thanks to the agreement with Technogym, Anytime Fitness will be able to offer its members a unique connected training experience thanks to new Excite Live line, the revolutionary range of fullyconnected cardio equipment equipped with the ultimate user interface Technogym Live, offering users a new fully personalised training experience tailored to their goals and needs, thanks to a full range of workout content and entertainment options.

Alongside the new Excite range, Technogym’s tailor-made solutions for Anytime fitness will also include Skill Line, the product range conceived thanks to Technogym’s experience as official supplier to the last eight Olympic Games, offering members the possibility to train like athletes.

The two leading brands – that both

contributed, over the years, to the growth of the fitness industry and the well-being of the planet – share the same vision: to steer society towards a healthier and wellness lifestyle and encourage people to move more regularly.

The cooperation that is kicking off in Italy and South Africa will create a new market standard, allowing Anytime Fitness to consolidate its brand positioning in the two countries and attract new franchisees.

Tom appointed Wattbike’s head of commercial WATTBIKE has announced that Tom Crampton, previously commercial marketing manager ,has been promoted internally to the position of head of commercial.

In this role, Tom will be responsible for exploring new opportunities across all vertical markets, developing and implementing overall commercial sales and marketing strategies globally while overseeing Wattbike’s international distributor network reaching across over 40 countries.

Having worked in the sports and fitness industries since 2002, holding roles with Derbyshire Sport, British Athletics and joining Wattbike as marketing manager as the nation was swept up in the success of the London 2012 Olympics, Tom has a wealth of industry experience and knowledge to draw upon.

Tom Crampton

He said: “Wattbike has been at the forefront of indoor cycling for many years and with the new products we have brought to both the consumer and commercial markets, it’s an exciting time of progression, innovation and growth for the company.

“I’m looking forward to setting my

sights on the bigger picture of the commercial market, working to create new partnerships, maximise latest trends and explore new sectors. it’s about health as a whole.”

Richard Baker, Wattbike CEO, added: “Tom has been an integral part of the team since he joined in 2012. He understands Wattbike inside out and I can think of no one better to spearhead our commercial growth and international influence moving forwards.

“Tom will use his experience to expand Wattbike’s reach in vertical markets including medical, education, hospitality, corporate and residential development.

“It’s encouraging that the right person for this job has already played an essential role in getting us to where we are today.”

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WORKOUT WEEKLY

Freemotion Fitness becomes ‘Freemotion from iFIT’ as parent company rebranded ICON Health & Fitness – parent company of commercial fitness equipment specialist Freemotion Fitness – has changed its corporate name to iFIT Health & Fitness Inc. (iFIT).

As part of the rebrand, Freemotion Fitness will become Freemotion from iFIT. Named after the company’s proprietary software platform, the change reflects the company’s commitment to delivering an omnichannel fitness service, through personalised, connected health and fitness experiences.

Currently, iFIT’s community has more than five million members in 120 countries. iFIT members can access the platform’s content through Freemotion from iFIT equipment at clubs and studios, on the go via the iFIT app and at home via iFIT Health & Fitness’ two consumer equipment brands – NordicTrack from iFIT and ProForm from iFIT. Together, the four brands provide a world-leading omnichannel solution, designed to ensure fitness operators can reach and engage their members wherever they are.

“As we begin our next chapter of leadership in the health and wellness industry, we are elevating the name of our operating system to become our global corporate name,” said Scott

Watterson, founder, chairman, and CEO of iFIT Health & Fitness.

“This name change reflects our focus on providing state-of-the-art fitness technology solutions to as many people as possible.” iFIT’s branded technology offers subscribers a seamless solution, providing live and on-demand experiential content and interactive hardware.

The company offers the industry’s broadest range of connected fitness products including treadmills, bikes, ellipticals, rowers, climbers, strength equipment, fitness mirrors, yoga equipment and accessories.

In 2020, Freemotion from iFIT launched its 22 SERIES cardio line, which features interactive, autoadjusting technology that controls the speed, incline/decline, and/or

resistance in perfect sync with the on-screen iFIT content.

The 22 SERIES offers fitness centres’ operators the opportunity to change the way they think about – and deliver – fitness content to truly engage members.

“Freemotion has been breaking boundaries since its launch in 1999 and that’s why this next chapter in our story is so exciting – we set the trends again for others to follow,” added Dan Toigo, senior vice president of IFIT Health & Fitness and managing director of Freemotion.

“With iFIT now available wherever consumers want to exercise – at the gym, at home or on the go – we have created a genuine omnichannel experience which keeps members engaged.

“This will be a huge asset to our

commercial customers, who will be safe in the knowledge that members will remain connected to their clubs and studios even when they aren’t within the four walls of the facility.

“We already offer some of the most innovative equipment available for clubs and studios.

“Matching the market-leading hardware with iFIT’s ever-growing library of thousands of engaging, interactive and immersive, coachled workouts means facility owners and operators can form even deeper relationships with members.

“With Freemotion from iFIT, operators can be confident they have a solution that ensures they’ll never again lose connection to a member. iFIT will be available anywhere, anytime.” iFIT creates live and on-demand content that automatically adjusts the speed, incline, and resistance on fitness equipment, creating experiential workouts. iFIT’s live studio workouts are available every day on treadmills and bikes. iFIT global workouts are shot on location, and lets members use their fitness equipment to trek to Mt. Everest base camp, run the Boston Marathon, cycle in the Alps, row the River Thames, and experience thousands of additional workout series shot in more than 50 countries and on all seven continents.

Advertiser’s announcement

EMS: the big hitting, time-efficient workout TIMING is everything.

Latest research shows the one-hour workout is fast losing traction. Post pandemic consumers want short, sharp, effective fitness options that deliver on their promises, fast.

Lockdown may have encouraged the nation to think more seriously about its health, but a proliferation of excellent digital and online options has also created a savvier fitness consumer.

EMS, which stands for Electro-Muscular Stimulation, has been meeting this brief for years, offering the same sculpting results as a High Intensity Training (HIT) workout, but even faster.

EMS devices mimic the natural signal sent by the brain to the muscles, but

more powerfully. By combining ‘free will contractions’ – such as doing squats – with the external stimulus from the device, one session can activate up to 98 per cent of muscle fibres.

With conventional training methods, people only activate around 60 per cent.

By encouraging contractions from deep muscles that people struggle to target during regular training, EMS improves muscular definition, strength and cardiovascular efficiency – all in one 20-minute PT session a week.

As well as the obvious body sculpting benefits, EMS-PT is especially effective for lower back pain, postnatal recovery and pelvic floor strengthening.

What’s more, full-body EMS training

is a low-impact way to increase muscle strength and mass, whilst simultaneously reducing bodyfat.

EMS PT sessions use slow, controlled movements while the machine activates muscle fibres with no additional stress on the tendons, ligaments and joints.

This means it just as suitable for the avid gym goer, accelerating their outcomes and enhancing performance, as it is for beginners and clients requiring rehabilitation, the elderly, people recovering from injuries. And everyone in between.

A survey of EMS users showed 38 per cent also have a regular gym membership, proving it doesn’t compete for revenue generation, and with EMS-

PT retention rates sitting at 85 per cent, there’s never been a better time to get on board.

Since lockdown, the EMS training market is developing at pace in the UK. miha bodytec’s i-body system has a small footprint and only needs a simple plug socket, so it works just as well for a health club looking to increase revenue by utilising an under-used studio as it does for a personal trainer looking to diversify their offer. miha bodytec is offering UK operators and PTs a free demo.

To book yours visit https://calendly. com/miha-bodytec-uk/free-ems-trialsession?utm_medium=editorial&utm_ source=workout.weekly&utm_

In partnership with

Friday 26th November 2021, The Athena,Leicester

NOMINATIONS WILL REMAIN OPEN THROUGHOUT THE YEAR CLOSING ON AUGUST 31 2021.

WWW.NATIONALFITNESSAWARDS.CO.UK SPONSORSHIP PACKAGES ARE AVAILABLE

Call 01226 734605 or email tb@scriptmedia.co.uk for details

WORKOUT WEEKLY

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Life Fitness and Gym Rental Company equip the 2021 Wimbledon Championships GLOBAL fitness equipment supplier Life Fitness has been chosen to equip two gyms at the All England Lawn Tennis Club for The 2021 Wimbledon Championships.

The equipment, which has been provided by Life Fitness in partnership with the Gym Rental Company, was selected by the Championships to support the training and conditioning of the athletes during the two-week competition.

Life Fitness and the Gym Rental Company first partnered with the event in 2019.

Following the cancellation of last year’s

competition as a result of the pandemic, 2021 sees a return to the All England Lawn Tennis Club where the competition will form part of the Government’s pilot events, with maximum capacity crowds expected to return for the Finals weekend.

The onsite gyms, purpose-built for the competition, include treadmills and cross trainers from Life Fitness’ Integrity Series - all fitted with Discover SE3 HD consoles – ICG® IC6 indoor cycles and Hammer Strength dumbbells.

The Life Fitness cardio equipment used by the players also features Halo Fitness Cloud, Life Fitness’ cloud-based

digital platform designed to enhance the user experience and improve asset management.

“We pride ourselves on choosing the right suppliers to ensure the players’ experience is the best that it can be, and our warm-up and cool-down facilities are central to this,” said Andrew Ambrose, general manager of the All England Lawn Tennis Club.

“Having worked with Life Fitness and the Gym Rental Company for the 2019 Championships, we had no hesitation in re-engaging with them for this year.

“The equipment is best-in-class, and whilst Covid has inevitably caused us

some operational challenges, nothing has been too much trouble for the team, and their support throughout has been invaluable.”

Craig Cocking, country manager for Life Fitness UK, added: “We are proud to be able to extend our partnership with the Wimbledon Championships for this year’s event.

“The feedback from 2019 was very positive and the onsite gyms are an essential part of the players’ preparation and recovery during the competition; this partnership is another great example of how we can support elite athletes with the quality and range of our equipment.”

ARE YOU LOOKING TO PURSUE A CAREER WITHIN THE HEALTH AND FITNESS INDUSTRY? We have over 100 qualifications in the fitness industry and over 500 approved centres UK and worldwide to start you on your journey.

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Contact us today to find your nearest approved centre and quote ‘WO2021’ T 01480 467 950

SEPTEMBER

2021 BOOK NOW

£25 single delegate £40 two delegates Lunch & refreshments included Goody bag & attendance certificate

The Trade Fitness Event of the Year for the North of England, brought to you by Magazine The conference will be at the Bolton Whites Hotel on September the 14th and will be a 1 day show starting at 10.00am and closing at 16.30pm THE MORNING speaker panel will be hosted by Dave Wright, Chairman of MyZone and CFM and he will be joined by industry experts,

THE AFTERNOON’S speaker panel will be hosted by Graeme Hinde Managing Director of LFX and the LFX Academy and he will be joined by industry experts

Tea and Coffee will be served upon arrival and exhibition viewing, mid morning break will be served in the main exhibition area. Lunch will be served to all delegates with a further opportunity to enter the exhibition and networking areas. The final Tea and coffee break will be served in the exhibition and networking room with raffles and prize draws taking place on the stands.

In accordance with government guide lines this will be a ticket only event with a limited number of delegates, tickets must be purchased in advance to secure your attendance at the event, tickets can be purchased via the website or by emailing directly to Tony Barry at tb@scriptmedia.co.uk

Register now as numbers for the conference and exhibition are limited at: www.tomorrowsworkout.co.uk

The Trade Fitness Event of the Year for the North of England, brought to you by Workout Magazine

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Where invoices are requested and agreed, payment must be received within 15 days from the invoice date. We understand and will exercise out statutory rights to claim interest and compensation for the debt recovery costs under the late payment legislation if we are not paid according to agreed credit terms. An interest rate of 8% above base rate will apply for late payment.

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