YOUR REGULAR ONLINE UPDATE FOR THE UK FITNESSISSUESCENE1MayWEEKLY Issue 113 - 16 September 2022 Excitement builds for fitness sector’s biggest participationLeisureawardsend-of-yearparty–page3centreseesandmembershipnumbersboom–page4
Leicester on Friday December 1 –where host Diane Youdale (Jet from the hit TV series Gladiators) will reveal the lucky winners who will take home anPreviousaward. winners have reported a boost in membership, an increase in profile and positive media coverage; with sponsors, judges and hosts already looking forward to the big night.This
“My centre has proudly received
DaySmart Software, a provider of vertically-focused business management software, has announced the acquisition of TeamUp, a provider of fitness studio and gym management software.
Organised by Script Media in partnership with Workout and headline sponsor ServiceSport, this annual celebration of success will culminate in a glittering ceremony – taking place at the Athena in
“Over the last 10 years, TeamUp has established itself as a leading software for studios and gyms by providing best-in-class technology and superior customer support,” added Matt Pegler, CEO of TeamUp.
Paul Hopkinson ph@scriptmediagroup.co.ukAssistantstudiomanager: Scott Firth Salessf@scriptmediagroup.co.ukandmarketingdirector:
For operator partners, Blu runs a norisk sale or return model. This means, operators only pay for stock when stock is Vickisold. added: “New commercial partners do not need to buy products to stock their retail space. We work together to decide on an introductory order based on the operator’s requirements, their environment and their customer base, selecting items that are most likely to sell“Wewell.then supply these products, only raising an invoice once sales are made.
developed a portfolio of commercial clients.“Wework with these clients on an ongoing basis to service all their retail requirements but there are many other
“The product range includes Blu Leisure branded fitnesswear, swimwear and accessories, with products linked together via seasonal colour palettes to achieve optimal display effect.”
Tony Barry Tel: 01226 tb@scriptmediagroup.co.uk734605
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www.workout-uk.co.uk
Completing the line-up is Ragdale Hall Spa senior manager Dean Hodgkin, fitness entrepreneur Mike Hind OBE and multi-talented fitness professional Joey Bull.
There are no minimum order requirements and orders will usually be dispatched anywhere to mainland UK within 24 hours of order receipt. Filters are also in place to make searching for product types quick and easy.
The combination of TeamUp with DaySmart Recreation (acquired in 2021) positions DaySmart to serve fitness and recreation facilities of all sizes and DaySmartdisciplines.iscommitted to investing in an expansive set of integrated solutions otherwise not offered in the recreation and fitness market today.
“I am thrilled to partner with Matt and the entire TeamUp organization to bring this powerful software to more fitness facilities.”
“This new shop is designed to service
“I am now an experienced and proud judge of the Awards and each year I’m impressed by the level of entrants.“TheAwards themselves are a celebration of everything that is good about the fitness industry and I would urge anyone to always enter and attend the glitzy awards ceremony event. It’s the highlight of our year.”
four different awards in the past, which has helped our business get recognised in the media many times. We are now seen as a centre of excellence to our clients.
“Over the years, Blu Leisure has
TeamUp is an SaaS-based software solution that empowers fitness facilities and instructors to flexibly manage their businesses in-person, online or Supportingon-demand.morethan 3,000 customers, the company has facilitated 50 million class bookings across studios in Europe and the UnitedTeamUpStates.isknown for its ease of use, superior customer service and
Patrick Shanahan, CEO of DaySmart.
“I am proud of what the team has accomplished and excited to start this next chapter with the support and experience of the DaySmart team. Through this partnership, we will continue to prioritise our customers and provide the seamless experience they are used to while investing in expanding our presence in North America.”
this segment of the market. We then very much hope, a percentage of operators using this service will see value in a more strategic partnership with us.”
For more information about Blu Leisure visit bluleisure.co.uk or to visit the Blu Leisure online shop go to bluleisureshop.co.uk
Web shop launches for gym and leisure operators
“Bringing TeamUp into the DaySmart portfolio allows us to enter a new market segment as we grow and diversify our reach into the fitness and recreation verticals,” said
Steve said: “I’ve been involved in the NFAs from its very beginning to the present awards.
Tickets for the event are now available from https://script-events. co.uk/nfa/
Event organiser Dominic Musgrave added: “Once again we were overwhelmed with the standard of entries we received and we’re looking forward to making this year’s ceremony on December 1 the biggest and best yet.”
DaySmart Software acquires TeamUp
year’s illustrious panel of judges includes Leisure DB director David Minton and Steve Johnson –co-owner of the multi award winning Tops Fitness and Rehabilitation.
BLU Leisure has opened a new online shop to make it easy for gym owners, leisure centres, spas and holiday parks to order high quality, competitively priced retailAvailablestock.products are all clearly listed with accompanying imagery and detailed product descriptions.
EXCITEMENT is building for the industry’s biggest end-of-year party, with plans in place to make this year’s National Fitness Awards the best one yet.Nominations for the 2022 awards are now closed and as this issue of Workout Weekly went to print, the team were busy notifying the worthy finalists who will be in with a chance of picking up a trophy at this year’s event.Theawards, which are now in their 12th year, recognise excellence and achievement in all corners of the fitness industry – from independent gyms to local authority facilities, health clubs and hotels – with more than 20 categories up for grabs.
Publishing manager: Dominic Musgrave Tel: 01226 dm@scriptmediagroup.co.uk734407Studiomanager:
broad feature set focused on helping fitness facilities and their customers thrive.Aspart of this merger, TeamUp will look to grow its presence in North America and invest in accelerated product development.
“In these tricky economic times, retail sales can provide leisure operators with a significant secondary income whilst also providing an added-value service for members and guests,” said Vicki Peck, managing director, Blu Leisure. “
Excitement builds for fitness sector’s biggest end-of-year awards party
All Blu products arrive at site ready priced to deliver around a 50 per cent margin. It’s then just a case of moving stock from box to display and letting the sales start to flow.
operators out there who could benefit from a service that enables the order of retail stock items from a trusted supplier on an ad hoc basis.
Through this acquisition, DaySmart expands its presence further into the fitness and recreation verticals.
”We worked with Matrix on our first site at Ancoats and we would certainly look to work with them again.”
Stephen Nutt, head of education sales at Matrix Fitness, said: “This project has brought a very unique fitness experience to the centre of Manchester, blending a superbly aesthetic high end gym space with the ever growing on trend boutique class based space.
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www.matrixfitness.co.uk
“This is a huge growth in participation since Tarka Leisure Centre was built and I’m really pleased that residents of North Devon are getting active and making the most of the new facility.”
On the street level a large V1BE studio provides a range of high intensity group exercise classes and boutique workouts.
received the new facility has been in the local community.“Theaimwhen designing Tarka Leisure Centre was to offer something for everyone; whatever age, interest, or ability, we wanted the Centre to be at the heart of its community and help as many people as possible get active.
The new Matrix Fitness Endurance Cardio Series provides an unmatched portfolio of cardio platforms designed for heavy use and solid workouts, with streamlined designs to simplify the exercise experience while still providing performance that can challenge even the toughest endurance enthusiasts.
To compliment this, the install also included a glute trainer from the Matrix Fitness Magnum Series, which uses smart biomechanics to mimic bar hip thrusting without the difficulty and discomfort of using free weights, as well as a selection of single-station strength equipment from the Matrix Fitness Versa Series, which incorporates an advanced design for a natural, smooth, efficient workout experience.
The opening of the new site marked almost 20 years’ partnership between the facility’s owners, North Devon Council, and leisure operator Parkwood Leisure.
A large indoor soft play, outdoor play area and cafe complete the multi-million pound leisure facility. The existing tennis centre was also upgraded as part of the new development.
TARKA Leisure Centre welcomed more than 33,800 visits in August – a 43 per cent increase from the same month the previous year, following the opening of the new £15million leisure facility in June.Since its launch, the Centre has also recorded a 74.5 per cent increase in health and fitness members, and 119 per cent increase in annual memberships, with demand for the state-of-the-art gym and extensive group exercise offering high.
to offer.”
“The Lifestyle Fitness and V1BE team has created an amazing dual concept and is one of the best and most unique gyms in the city.
Glen Hall, managing director of Parkwood Leisure, said: “Summer is typically a quieter time for gyms and leisure facilities, so it’s fantastic to have welcomed so many people through the doors over the past two months and see the rise in memberships; a clear indication of how well
Leader of North Devon Council, councillor David Worden, added: “I am thrilled by the news that participation levels have increased by 33 per cent in July 2022 in comparison with July 2021, and by 43 per cent in August 2022 in comparison with the same month last year.
“The feedback so far has been fantastic, and we’re confident that our reach within Barnstaple and the surrounding areas will only grow as more people experience all that Tarka Leisure Centre has
“Matrix Fitness has been fantastic to work with, their response time is rapid, the equipment is high-quality, reliable and effective, yet still really user-friendly for all of our members,” Ross added.
Alongside the gym, the facility is home to two swimming pools, including a 25m eight-lane competition pool with moveable floor, outdoor 3G pitches, a large sports hall and the county’s only endless ski-slope.
Leisure centre sees participation and membership numbers boom
The new site, which is operated by Lex Leisure, combined the town’s existing leisure facilities into one to create the all-new Tarka Leisure Centre.
LIFESTYLE Fitness and boutique class studio operator V1BE announced its second partnership in summer 2021 when they opened the doors to Lifestyle Fitness, Mosley Street a luxury health club in the centre of Manchester.Thepremium facility stretches across two floors, with an underground level providing members with an unrivalled atmospheric workout zone packed with firstclass gym equipment including the latest Matrix Fitness cardio range, complimented by functional training and free weights downstairs.
“The install team was great in helping us create the best gym floor layout, utilising the space and equipment to best effect.
“Our aim with this central club is to provide a go-to stop for the best workout, regardless of whether that’s a HIIT class, a solo strength session or just a relaxing weekend workout,” said club manager Ross Sutherland.
Lifestyle Fitness and V1BE’s second Manchester site includes new Matrix Fitness cardio range
Advertiser’s announcement
“It’s always a pleasure working with the team at Lifestyle Fitness and we can’t wait to launch the next facility with them.”
Get in touch via pulseresale.com/bundles to find out how to build your personalised bundle of kit and receive a quote for your Pulse Resale journey.
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are entitled to benefits-related free school meals were prioritised for places on the camps which hosted more than 2,000 sessions over the Summer.Funded places were also awarded to children and young people from disadvantaged areas, classed as
vulnerable, and those with special educational needs or disabilities.
Advertiser’s
Pulse Resale to offer fitness bundles for any budget
Isla, Chloe and Leo Needham.
The new division offers you the chance to own or rent high-quality, pre-loved Pulse Fitness equipment at a fraction of the price.
from some of the market-leader’s most popular ranges; including Free Weights, Cardiovascular, Strength and Functional equipment and have the option to rent or purchase the bundles for a time period that suits their needs.
“Staff at Life Leisure look forward to the HAF camps as much as the children! It’s part of our role to show children how being active is fun, and working with so many children over the summer holidays really does make us feel proud. We already can’t wait for next year!”
The camps were support by Cracking Good Food, who supplied the meals, together with the Manchester United Foundation and Stockport County Community Foundation, who supported the activities alongside Life Leisure’s Activity Communities Team.
announcement
Ross McGuigan, active communities manager from Life Leisure, said: “With the rise in the cost of living and more financial pressure on families than ever before, these camps have been a lifeline for lots of families in the area.
manufacturer Pulse Fitness launched a new arm to its business, Pulse Resale, earlier this year.
Now, Pulse Resale has launched its customisable offering; mix and match bundles of fully refurbished equipment.Ifyou’relooking for the perfect combination of cardio, strength or functional equipment, Pulse Resale offers the option to build your own kit bundle by mixing and matching equipment from across the Pulse Resale range; the ideal solution for kitting out a start-up gym or private trainingCustomersspace.can select products
Almost 200 children took part in the sessions run by Life Leisure’s Active Communities Team, with qualified coaches Ethan Pietkiewicz, Mason Barry and Bethany Platt coming up with a range of activities.
STOCKPORT parents have praised a summer camp hosted by Life Leisure which provides children with healthy meals and fun activities during the holidays.Eachyear the Stockport leisure provider runs special summer camps at Brinnington Park, Avondale, Dialstone and Stockport Sports Village, as part of the Department of Education’s Holiday Activity and Food programme to provide healthy food and enriching activities to all children.
“The staff are amazing – they have great patience. I think it takes a special kind of someone to look after kids and keep coming up with new ideas to keep them entertained and inDaveline.”added: “Lots of parents have to go out and work over the summer
Among around a hundred youngsters taking part were siblings Chloe, 11, Isla, eight, and five-yearold Leo, who return to the camp each year.Their dad Dave Needham, who works full time, said it’s a fantastic resource for all families in Stockport. He said: “Its brilliant. Our kids have been coming a few years now and it’s something they always look forward to. It’s an outlet for them to go and play, enjoy themselves and make new friends.
The summer events also included a specific camp aimed at children with special educational needs and disabilities.
LEADING fitness equipment
holidays so it’s reassuring to know that their children are safe and being fed, and that you don’t have to worry about them. For a lot of parents, it takes away the burden of finding things for them to do, and of sourcing childcare.”Childrenand young people who
Back to school with a bang after summer of fun with Life Leisure
Alternatively, customers can select from a range of pre-determined kit bundles starting with nine pieces of Cardio equipment up to a package of 40 pieces of re-conditioned Grade A equipment from across the entire Pulse Fitness range.
Want to talk? The Pulse team of experts are on hand to provide advice on how to select equipment to compliment your facility. Big or small, Pulse has equipment to maximise any space.
Helping businesses and individuals with the invaluable intelligence needed to make key decisions, David leads them through analysis into action, achievement and competitive advantage.Healsoworks with leading journalists and publications to spark debate within and create support for the leisure, fitness, consultancy and financial industries and is the recognised go-to for market trends, data and insight.
At Active IQ, Lianne works closely with her centres across the Midlands and east of England to help their businesses grow and their learners to succeed.
Dave Wright, founder of Myzone and CFM
He specialises in generating leads and client acquisitions.
David Minton, founding director, The Leisure Database Company
His work has been broadcast across the globe and he became a household name when he took on “Dibsy” the 40 stone guy, Mike offered him a FREE life saving year-long programme.
FMA provides such businesses with marketing tools and resources to aid in lead generation, conversion, sales and ultimately, growth.
WEEKLY WORKOUT6
As marketing and sales manager, Charlie oversees and nurtures the sales and marketing team whilst driving the marketing forward for FMA, as a business.
Mike Hind MBE, CEO of MAS Body Gym and founder of Macro Based Diner
Not only is he the chair of UKActive’s Supplier Council but his product, Myzone, is enjoyed in more than 8,000 facilities by more than two million people in 84 countries.
In 2019 at The National Fitness Awards, Mike and his team won an amazing three awards. With Mike being crowned ‘UK’s Best Personal Trainer’ for the third consecutive year which is something that has never been done.
Friday,LeicesterNovember 18th https://tomorrows-workout.co.uk/delegate-booking/
David is well known for his unique industry knowledge and is in demand for his expert media commentary and public speaking.
Charlie can often be found speaking at leading industry events, including Independent Gym Owner Conference, where he shares his quick and effective marketing and sales tools.
always had passion for both fitness and business, having started his career in the fitness industry at just 18 years old, with a marketing role for a renowned Gym and PT Studio.
A serial entrepreneur, and a Workout columnist for the past 20 years, Dave is a straight-talking Australian based in the UK who has the unique ability of being both a club operator and a supplier.Charliehas
Speakers to include
Mike’s client Dibsy walked away winning the ‘Member Achievement’ Award and Mike’s meal prep company winning the ‘Innovation in Fitness and Nutrition’ Award.
His client list includes Premier League and international footballers, European champion boxers, professional bikini athletes and TV stars.
Lianne Clark, Business development manager, Active IQ
But with this, Mike’s main focus is always on the public…
Charlie has been with the Fitness Marketing Agency since its conception in 2015, working alongside Ben to grow the business to what it is today – a hugely successful agency that supports over 300 clients, from independent gym owners and corporate gyms to personal trainers and online coaches.
Lianne Clark is an experienced business and fitness professional with a comprehensive industry background working for national gym chains, local authorities and equipment suppliers.
In 2020 Mike was recognised in the Queens Birthday honours and was awarded an MBE for his services to his community.
After building up a wealth of knowledge and know-how, Charlie met Ben Davis (founder of Fitness Marketing Agency) and began the next stage of his career.
Charlie Horton, marketing and sales manager, Fitness Marketing Agency
Dave Wright is the creator and global CEO of Myzone, the CEO and owner of Creative Fitness Marketing and the co-owner of the Voyage Fitness brand in Australia.
Mike has been training people for over 12 years, in that time he has been recognised as one of the most respected and renowned coaches in the UK being crowned ‘The Best Personal Trainer in the UK’ by the National Fitness Awards.
Exhibitior opportunities are available by calling Tony Barry on 01226 734605.
Book your free places today at
Mike was awarded the “Outstanding Achievement Award” in 2018 by the National Fitness Awards for outstanding contribution within the fitness industry.
She’s passionate about championing active wellness and has a deep understanding of the challenges and opportunities which face the sector.
Lunch & refreshmentsExhibitionincluded Book now for FREE Brought to you by magazine THE FITNESS EVENT OF THE YEAR Visit Tomorrow’s Workout 2022 in Leicester and find all you need in one place • Over 50 key exhibitors with the latest equipment and services • Speaker panel packed with ideas for your business • New products to improve your spend per member Register now for your FREE PLACE at: www.tomorrows-workout.co.uk POSTPONEDUNTIL18THNOVEMBER2022
