Workout - February 2022

ISSUE 334 February 2022 £3

MORE THAN HALF OF BRITS NEVER SEE SUCCESS FROM DIETS OR FITNESS FADS

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UK FITNESS SCENE

More than half of Brits never see success from diets or fitness fads A STUDY of 2,000 Brits commissioned

by David Lloyd Clubs has revealed that nearly two thirds (64 per cent) admit they never see success from diet and fitness fads that promise a weight loss quick fix, with the average individual trying 17 new diets and spending £3,290 on health and fitness products in their lifetime, only to see them fail.

And after the indulgence of Christmas festivities which are inevitably followed by new year’s resolutions and ‘new year, new me’ messaging, it is perhaps no surprise that a fifth (21 per cent) of Brits attempt to lose weight every January, with 15 per cent feeling more pressure to do so in this month than any other time of the year.

This desire to lose weight has led to two fifths (41 per cent) of the nation turning to diet and fitness fads, with people under the age of 44 (73 per cent) most likely to purchase a quick fix weight loss product.

The most common diet and fitness fads tried were meal replacement shakes (18 per cent), the Atkins diet (17 per cent) and the 5-2 Diet (16 per cent), with one in 10 (12 per cent) Brits even admitting to trying weight loss pills.

The fitness specific fads included the abs toning belt (seven per cent), the shake weight (six per cent), the ab roller (five per cent) and the waist trainer (four per cent).

Some of the more bizarre fads included the cabbage soup diet (10 per cent), the ice cream cleanse (three per cent) and even the tape worm diet (two per cent).

These fads are anything but helpful however, with success seen less than a third (31 per cent) of the time and the nation on average only lasting 56 days using them.

More than two fifths (41 per cent) cite the reason for this was because it was a quick fix rather than being manageable long-term, meaning they lost weight initially and then put it straight back on.

Nadia Sawalha David Lloyd Clubs is on a mission to encourage Brits to say no to fitness fads and yes to a lifetime of wellness, by teaming up with actress and TV personality Nadia Sawalha to launch the brand’s Wellness Pledge.

She said: “From fitness fads to diets, I’ve quite literally done them all (I even tried a water and boiled egg diet) – and for me personally, they don’t work.

“On a daily basis my daughters will show me videos they have found online that make unrealistic claims such as ‘how you can double your butt size in a week’ – this madness has to stop.

“That’s why I’m over the moon to be working with David Lloyd Clubs on this campaign and their Wellness Pledge, which is something I could have written myself. Their promise to support and promote long term fitness inside and out is the best way to be healthier.

“They express the importance of thinking about how exercise makes you feel rather than only focusing on the way it makes you look – and this is something that worked for me.

“Short cuts are short term. ‘Slowly is the fastest way to get to your destination’ is a much better way to look at reaching your health and fitness goals.

“So, let’s scrap the ‘lose a stone in a week’ mentality and change the way the

nation thinks.”

Supported by body image expert Holli Rubin, David Lloyd Clubs’ industry first Wellness Pledge highlights how the brand is committed to encouraging the nation to focus on their wellness and feeling happy and healthy in their bodies, rather than just trying to lose weight.

It also calls on the fitness industry to join it in advertising responsibly and encouraging healthy habits.

When Brits do try unhealthy fitness fads and ultimately fail, they cite feeling disappointed (42 per cent), frustrated (31 per cent) and unmotivated (24 per cent), with one in 10 (13 per cent) even admitting to considering surgery to get the results they crave.

And it is not just the fads that are causing frustration, as the nation is catching onto the sales tactics too, with almost half (46 per cent) stating the use of celebrities or influencers to promote weight-loss products is false advertising because they don’t use the products themselves and a further two fifths (41 per cent) agreeing that they promote unachievable goals to the public.

David Lloyd Clubs’ Wellness Pledge has been created to encourage the nation to say no to these fitness fads and instead focus on making healthy choices that fit into their lifestyle so that they are happier and healthier in the long term.

It also calls on the fitness industry to adopt its pledge and follow the brand in advertising responsibly, so that as an industry they never make anyone feel that they need to be anything other than themselves.

David Lloyd Clubs’ Wellness Pledge n We will not work with influencers who promote rapid weight loss diets and/or exercise plans or any other unhealthy or potentially dangerous fitness quick fixes. n We will not promote unrealistic body standards in any of our advertising

and marketing materials, and will not digitally enhance any images to alter body shape. n We will not promote our clubs as a short-term, rapid weight loss solution in any of our advertising or marketing materials, but rather as a place to feel happy and healthy in your body, and achieve your long-term wellness goals. n We will train all fitness team to coach members to develop long-term healthy habits which will empower them to be mentally and physically healthy and well for life. n We will continue to provide a wide range of activities and group exercise classes that feel inclusive and encourage people of all ages and fitness levels to be active and live long-term healthier lifestyles.

Russell Barnes, chief executive officer at David Lloyd Leisure, added: “Our research has shown that not only are quick fix weight loss products ineffective, they can also be damaging to our physical and mental health.

“So we want to start 2022 by saying ‘no’ to fitness fads and diet marketing, and instead encourage the nation to focus on being healthy and happy in a way that is sustainable for life.

“Our new TV ad campaign ‘Elevate Your Everyday’ takes a completely fresh approach to health and fitness marketing, drawing on the emotional as well as physical benefits of keeping fit, healthy and connected.

“It’s all part of our new Wellness Pledge which we are introducing across our business, to empower our members in enjoying a lifetime of wellness, by supporting them with wellness expertise and facilities.

“We hope to inspire others in the industry to follow and join us in advertising responsibly and supporting the nation to make sustainable, long term changes so that we can all enjoy a healthy and positive lifestyle forever.”

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UK FITNESS SCENE

Government urged to help reduce pressure on NHS by backing social prescribing PUBLIC health initiatives must help raise awareness of social prescribing in gyms, pools and leisure centres in order to reduce the pressure on the NHS, according to a new report published by ukactive.

The report, called ‘Leading the Change: social prescribing within the fitness and leisure sector’, calls for the Government and its agencies to help unlock the potential of fitness and leisure facilities to serve more people through social prescribing.

The report, sponsored by Matrix, makes four key recommendations to develop and grow social prescribing within the fitness and leisure sector so it can play its fullest role in improving the health and wellbeing of the nation. ukactive will share the findings and recommendations from the report with the Government and key stakeholders in the wider network, to drive action and support.

Huw Edwards, CEO of ukactive, said: “As our NHS comes under even greater pressures and the backlog for treatment grows, it is essential that we look differently at how healthcare-related physical activity could be delivered in gyms and leisure centres within our communities.

“We publish this report at a critical moment for the future of our nation’s health, happiness and wellbeing, and we must ensure that every gym, pool and leisure centre is supported to survive the current financial crisis in order to fulfil their essential role in preventative health.

Huw Edwards “Our findings indicate a strong desire and huge potential to expand social prescribing delivery within the fitness and leisure sector, but we will need the full support of the Government and its agencies to support our sector, unlock the appropriate funding mechanisms, and raise awareness of these services in our facilities.

“We will continue to work tirelessly with our partners in the health and social care world so we can realise the full potential of social prescribing within our sector and achieve our shared ambitions.”

Social prescribing connects people to community support based on what interests them, and helps address issues affecting their health and wellbeing.

Working alongside GPs, social prescribing link workers connect people to activities such as fitness groups, swimming, walking, dancing, running,

or gardening, depending on what the person likes and what will benefit them.

The fitness and leisure sector already plays a major role in community healthcare, such as providing rehabilitation from Covid-19 and cardiac, pulmonary and musculoskeletal conditions, as well 66 per cent of the nation’s cancer prehabilitation and rehabilitation services.

Research has also shown that people who were regularly active reduced their risk from dying from infectious diseases such as Covid-19 by 37 per cent – including a study from Glasgow Caledonian University.

However, social prescribing offers a major opportunity to further support health in community settings.

The ukactive Research Institute undertook a consultation with ukactive’s members to understand the current landscape for social prescribing and found that the sector has considerable untapped potential which would reduce the burden on the NHS. The recommendations: n Raise awareness of the role of gyms, pools and leisure centres in social prescribing: The Office for Health Improvement and Disparities, The Richmond Group, Sport England and ukactive should collaborate to increase visibility of sector in social prescribing opportunities, focus on management of long-term health conditions and integrate with physical activity public health initiatives. n Increase the knowledge of social prescribing among the physical activity

workforce: Operators should ensure their workforce has strong awareness and knowledge of social prescribing, through training and using professional standards. n Connect more gyms, pools and leisure facilities to community networks: National Academy for Social Prescribing, Active Partnerships, and Sport England need to work with ukactive to create resources that support sector to increase connection with cultural and community groups within local areas, which will provide opportunities for greater crosssector partnerships. n Align the sector-wide measurement of social prescribing to NHS England’s Common Outcomes Framework: ukactive, Sport England, NASP, and OHID to work collaboratively to improve data collection, ensuring consistent reporting and alignment with NHS England’s Common Outcomes Framework for measuring the impact of social prescribing.

Although the Covid-19 pandemic has delayed the sector’s ambitions which were originally outlined in 2020, social prescribing remains a priority area and the recommendations represent the next steps for progress in 2022.

Delivery of social prescribing across the sector will play an integral part in ukactive’s proposed shared ambition for growth with the Government and partners, which would see more than five million new members of gyms, pools and leisure centres by 2030 – an increase from 15 per cent of the population in 2019 to more than 20 per cent.

Setting a new benchmark for the industry

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PerformX Live, a new event for 2022, will combine world class education, thought leadership and networking, with live workshops and workouts to create a truly unique experience for anyone in the fitness industry.

More than 5,000 attendees including health club directors, gym owners, personal trainers, coaches, key decision makers and everyday athletes will come together on March 18 and 19 at Tobacco Dock in London to see the industry’s most innovative brands and leading educators from around the world.

The PerformX Live education programme, which has been created to guide and improve the fitness industry, features speakers and educators recommended by the PerformX Advisory Panel, a collection of industry leaders who have brought the PerformX vision to fruition.…

Topics n Wellness, lifestyle and nutrition n Training and performance n The business of fitness n Mindset leadership and inspiration The speakers Mark Cavendish MBE Mark Cavendish MBE is a British professional road racing cyclist who currently rides for UCI WorldTeam Quick-Step Alpha Vinyl Team.

He is widely considered one of the greatest road sprinters of all time and in 2021 was called “the greatest sprinter in the history of the Tour and of cycling” by Christian Prudhomme, director of the Tour de France.

Sonny Webster Sonny has been lifting and coaching professionally for over 15 years.

He has a Sport Performance BSC and competed at the 2016 Olympic games for Great Britain.

Sonny’s programs have helped thousands of people all over the world learn to lift properly, improve their technique and consistently hit new PB’s.

Jordan Shallow – founder of PreScript and RX’D RADIO Dr. Jordan Shallow D.C. is a

chiropractor, strength and conditioning coach and powerlifter.

Jordan currently works with teams, companies and individuals all over the world, lecturing, coaching and consulting on applied biomechanics, sports performance, and injury risk management.

Understanding the needs of the individual, and the subsequent demands that a particular lifestyle imposes on each person, is the cornerstone on which his clinical practice is built and provides the guidance for him to provide the best care, to everyone.

“The PFCA believes PerformX will provide the stage to truly change the trajectory of the fitness industry, guiding what it means to be a true coaching professional” Coach Jenz, PFCA

UK FITNESS SCENE

Escape Fitness adds weight to its UK-based EMEA team ESCAPE Fitness is expanding its UK based team with the introduction of three new team members.

Reporting directly into the commercial director, the new joiners will be fieldbased, joining the existing UK-based EMEA team of 12.

“We are continually reviewing and evolving our product range in line with market trends and, with large storage capabilities and a focus on increasing our UK manufacturing, we have been able to maintain good supply lines throughout the pandemic, despite import challenges,” said Luke Januszek, commercial director, Escape.

“This has put the company in a strong and stable position with growth ambitions for the year ahead.

“With a fully loaded client acquisition and support team, plus an exciting new product pipeline, we are pushing full steam ahead, exploring opportunities to expanding our client base.”

Matthew Holland joins in a new role as national partnerships manager, bringing with him more than 20 years’ experience in the fitness and wellness markets.

After graduating from Loughborough University in 1996 with a BSC (Hons) in Recreation Management, he began a career in the leisure industry, succeeding in several posts as general manager and regional manager for national operator

Luke Januszek, Luke Hamer, Ollie Bode and Matthew Holland brands before landing a role as national Matthew is joined by Ollie Bode who corporate account manager for the takes on the role of territory manager, Bannatyne Group.

South.

Matthew then moved into business Always a keen sportsman, Ollie management roles within the vitamins graduated from the University of and minerals market.

Brighton with a degree in Sport and Now, he joins Escape where he will be Leisure Management and spent the applying his experience to growing and next eight years working in various managing a diverse portfolio of national sales management roles for operators accounts including leisure centres, gyms, including Virgin Active, Crown Golf and studios and boutiques.

David Lloyd Leisure.

Ollie has a passion for helping others reach their training potential and is a Level 4 qualified personal trainer.

Mirroring Ollie’s role in the North is Luke Hamer. Luke gained a degree in Sport and Physical Education, Physiology and Biomechanics from the University of Wales in 2007 and joined Virgin Active as a personal trainer.

It was not long before Luke’s gym floor talents were recognised and rewarded with a promotion into the role of fitness and personal trainer manager, where he managed a gym-floor team of 22.

From here, Luke progressed to manage a site for Pure Gym, before rejoining Virgin Active, Sheffield in the role of membership sales. His next move from here was to Escape.

Luke added: “All three new joiners bring valuable experience to the team and are all personally, deeply passionate about inspiring others to escape their limits through movement and exercise.

“I’m excited by what our UK based EMEA team will achieve over the months ahead. Yes, we still face challenges imposed by the pandemic but we are pushing forwards and working through it.

“Working with our clients, we will continue to build back better, creating training environments that inspire and motivate people to escape their limits.”

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UK FITNESS SCENE

ukactive Awards and Active Uprising head to Birmingham as entries open THE ukactive Awards and Active Uprising will be held in Birmingham for the first time, ukactive has announced, as entries have opened.

While Birmingham prepares to host the Commonwealth Games, the physical activity sector will come together at the International Convention Centre on Thursday, June 30 for the awards ceremony.

The evening will mark the first in-person ukactive Awards since 2019 in Manchester and will follow Active Uprising, the all-day learning event which also makes a return this year after going digital in 2020.

Huw Edwards, CEO of ukactive, said: “We cannot wait to take the ukactive Awards and Active Uprising to Birmingham this year, at such an exciting time for the city, region and indeed the nation.

“Hosting the Commonwealth Games should represent far more than elite sport and with this in mind the ukactive Awards will showcase the value of our physical activity sector to communities across the UK. “The ukactive Awards celebrate the endeavour and ingenuity demonstrated by our businesses and the teams behind our success.

“There has never been a more important time to recognise your team’s efforts and then to unite with the sector this summer in celebration.”

The ukactive Awards, in partnership with Active IQ, is officially open for entries, with organisations of all types and sizes encouraged to enter before the closing date of Friday, February 25.

The Awards will celebrate the best of the physical activity sector following two years of unparalleled disruption and ukactive has adapted the Covid-19 award categories to focus on the recovery, resilience

and successes achieved throughout the pandemic.

The Awards will also see the return of many popular categories, including the hotly contested National Club/ Centre of the Year Award.

The Jan Spaticchia Special Recognition Award will make its debut after being announced as part of National Fitness Day, a campaign which Jan founded during his time at the énergie Group.

The award is designed to recognise an outstanding individual who has made a continued and significant impact across the breadth of our sector.

Award entries will be assessed during a first-round marking process and those reaching the second round will go through either a judging panel or a mystery shop conducted by ProInsight, with some categories

also put to a public vote.

Jenny Patrickson, managing director of Active IQ, added: “I’m delighted that Active IQ is returning as a headline sponsor for the 2022 ukactive Awards.

“Having supported these Awards since their very first year, we have seen them grow in stature and gain recognition as one of the industry’s foremost benchmarks of quality and achievement.

“The creativity, diversity and sheer energy that we have seen from previous entrants never ceases to amaze us.

“I hope this year’s ukactive Awards will inspire people from across the industry to share their best work and achievements as we look to celebrate the best in class of our sector.”

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UK FITNESS SCENE

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Advertiser’s announcement

Trust calls on TMD to provide merchandise for health awareness outreach events EVERYBODY Sport and Recreation is a registered health and wellbeing charity based in Cheshire East that improves people’s lives through physical activity and healthy recreation.

With 16 leisure facilities in its portfolio, the charity is committed to encouraging as many people as possible to adopt a healthy, active lifestyle.

“We are an extremely proactive charity, constantly looking for new ways to engage with the community and promote the many benefits of being active,” said senior marketing manager Jade Griffin.

“Recently we have run a number of outreach events – stepping out into the community, providing education and incentives to engage in our services and programmes.

“As part of this initiative, we have included some giveaway items such as stress balls, branded water bottles and branded exercise towels.

“Everyone enjoys a free gift. Offering these items breaks down barriers and opens conversations – helping us engage people and talk to them about gym membership and the many other heathfocused services on offer.

“Taylor Made Designs has been a partner of ours for many years, supplying a range of merchandised goods for a range of purposes.

“In addition to the giveaways, we also run promotions where we offer new members a free, custom-branded goodie bag, full of giveaways like branded towels and water bottles.

“We also include some items, such as the branded exercise towels in our on-site retail provision. Orders always arrive on time product quality is always excellent.”

To find out how we could support your merchandise and uniform needs, contact TMD on 01202 473311 or visit www.taylormadedesigns.co.uk

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UK FITNESS SCENE

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David Lloyd disrupting the industry with new outdoor fitness solution AT THE end of 2021, BeaverFit was sought out to complete a custom-built outdoor fitness solution for 27 David Lloyd Clubs in the UK. During the Covid-19 pandemic, there was a huge surge in outdoor fitness as it has proven to not only be a more Covid-safe way to exercise, but also boasts a wealth of other benefits.

David Lloyd were quick to realise this and so created their ‘bootcampstyle classes’ designed around a dedicated outdoor facility – The ‘Battlebox’.

As these classes gained interest, David Lloyd soon required an experienced and capable partner to deliver a large-scale roll out of their

‘Battleboxes’ to various sites, with a very quick turnaround.

BeaverFit was chosen as we dominate the industry through our varied knowledge and innovative solutions.

We have the ability to adapt and evolve with our customers – transforming a concept into reality through extensive design capability We delivered the ‘Battlebox’ to 27 locations across the UK, from Inverness to the south coast.

The solutions had to be both functionally and aesthetically identical to the existing ‘Battleboxes’.

BeaverFit created an improved model to both overcome some structural and installation issues posed by the

previous supplier, as well as match the required aesthetic to allow David Lloyd to maintain consistency across their sites.

Each ‘Battlebox’ comprised of external rigging, rope climbing towers and wall-ball targets, as well as internal storage for accessories and attachments to facilitate the wide variety of ‘Battlebox Classes’ that David Lloyd offer, while keeping all equipment secure and protected from the elements when not in use.

Our solutions have created a ‘stateof-the-art’ outdoor training facility at each location and has allowed David Lloyd to offer their unique ‘Battlebox Classes’ across more sites.

Due to the fast turnaround provided

by BeaverFit, it has helped David Lloyd to stay current with the latest fitness trends and requirements, as well as maintaining their brand image, through offering industry-leading facilities.

Furthermore, it has created a more ‘Covid-safe’ environment for their members, alongside giving them more choice of how they train.

BeaverFit will continue to innovate and dominate the industry in 2022 and look forward to exciting new opportunities as we merge with our sister company – BeaverFit USA, allowing us to bring even more experience and knowledge to our clients, such as David Lloyd.

Leisure trust appoints new trustees INSPIRING healthy lifestyles – a not-forprofit social enterprise and a registered charity – has welcomed five new members to its board of trustees.

IHL delivers a wide range of leisure and cultural services from theatres to parks and arts programmes to leisure centres in the Selby district of Yorkshire and in the Cannock Chase area of Staffordshire.

The new trustees are joining five existing board members to support and deliver IHL’s vision, values, impacts and aims, which are: n To inspire people to choose healthy, active and creative lifestyles. n To provide experiences that empower people to be responsible for their own lives. n To foster a positive and healthy workforce. n To build close relationships with its partner local authorities in the areas it serves. n To build strong partnerships that deliver impact and meet the needs of customers at its arts and leisure facilities.

IHL MD Chris Derbyshire said: “We’ve come through a period of significant change in the last 12-24 months and our first priority is the recovery and rebuilding process post covid, as well as the development and sign off of a new business strategy for the organisation to

really reflect what we want to achieve as a charity over the next three-year period.

“As this is a new chapter for the organisation we want to ensure that we deliver tangible social impact by promoting good health through participation in physical activity, culture and arts across the communities in which we work.

“We also wanted to re-align our board of trustees to make sure it truly represents the geographical areas where we are providing our key service contracts.”

The new trustees – appointed following a rigorous recruitment campaign – met their existing counterparts for the first time at a board development day at the Bridgewater Hall in Manchester.

Among them was Pete Burt, IHL’s former MD who retired from his post earlier this year after 17 years.

The other new trustees are: n Rebecca Boocock – head of delivery at Staffordshire-based Codeweavers Ltd, which provides digital finance solutions for 160 of the UK’s top 200 automotive

retailers. She is passionate about leisure, wellbeing and cultural facilities and is a user of the services IHL delivers in Cannock. She is a full member of Women on Boards and the Association for Project Management. n Stephen Gambles – reward, performance and people experience director at Arrow Global PLC, which is a leading European investor and asset manager. He is a commercial HR professional with significant experience of working with executive leadership teams. Based in Staffordshire, he is a volunteer football coach at grass roots level and an advocate of wellbeing services. n Joanne Green – Head of data, insight and evidence at Spurgeons children charity. She has 20 years’ experience working in the charity sector and is passionate about the value, intelligence and opportunity that data offers. She is originally from Cannock Chase and is still based in the West Midlands. n Louise Peace – Head of strategic HR at Barnado’s, where she leads on volunteering. Based in North Yorkshire, she is an advocate for physical activity and its benefits – and runs every morning. She has significant experience in retail having held numerous roles at B&Q and Sainsbury’s.

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UK FITNESS SCENE

Myzone hits $102m valuation after investment MYZONE, the global manufacturer of wearable fitness tracking technology, has secured a $17.2million investment from BGF, the UK’s most active growth capital investor, alongside renowned tech entrepreneur Vin Murria OBE, who also joins as non-executive chair.

Created in 2011 by fitness industry expert Dave Wright, Myzone has experienced impressive growth since inception and currently serves more than 9,000 facilities in 84 different countries, boasting more than two million shipped devices.

Designed to engage and motivate people to be more physically active, Myzone is used in many of the largest health clubs around the world and has broken into new markets such as elite sports teams, hospitals, schools, universities, and the corporate sector.

“Myzone is a trail-blazer in the evergrowing health and wellbeing sector,” said BGF investor Seb Saywood.

“We have been impressed by its unique business model, scalability, presence in

Myzone founder Dave Wright. the marketplace and outstanding senior management team.”

Myzone chose BGF due to its experience supporting fast growing businesses.

Phil Whittam, Myzone managing

director, added: “We have been in a very fortunate position in that we have grown organically to date, without the need for external capital.

“We needed an experienced partner that could accelerate our growth plans.

“We are particularly delighted that Vin Murria OBE has also decided to invest in the company.

“Vin is a visionary leader in the technology world and has built numerous tech businesses.

“In 2018, she was awarded The Order of the British Empire for services to the British digital economy, as well as for advancing women in the software sector.”

This news comes on the back of the successful launch of the Myzone MZSwitch – the world’s first interchangeable heart rate monitor with chest, arm, and wrist options – in 2021.

“Launching the MZ-Switch opened up new markets for us,” Phil added.

“It is now an ideal solution for a corporate and school environment, and

our partnership with BGF and Vin will help drive these new markets in addition to building on our longstanding support of the traditional fitness industry.”

BGF has invested more than £100million in tech businesses in 2021 and announced seven successful exits in the sector this year.

Of the more than £500million invested in tech businesses to date, 70 per cent has been deployed outside of London and the South-East.

The deal was led by Seb Saywood, Aaron Baker and Dave Bellis, from BGF. Seb added: “We are very excited to be backing a world class team, with Vin Murria joining as chair.

“Myzone is a highly scalable business that has proven itself the global market leader in its space and we look forward to the further growth this partnership can bring.”

The advisors to the transaction were: n BGF legals: WLG Gowling n BGF tax: BDO n Management legals: Keystone

Go! Active leisure facility gets upgrade BOLSOVER District Council’s Go! Active leisure facility in Clowne, Derbyshire benefited from a multimillion pound development in 2016, which was delivered by the team at Pulse Fitness in order to provide the local community with a dedicated space for sports and leisure.

Now, five years later, the centre has undergone a £500,000 renovation to bring the facilities up to date, ready for the new year.

Following customer feedback, the end of year makeover has seen the centre receive updates to both the interiors and the leisure facilities.

New and advanced gym equipment has been installed from Pulse Fitness’s Premium Cardio and Strength lines including: curve treadmills, stepmills, air bikes and much more. New flooring throughout with extension to the free weights area and functional training area.

The newly renovated centre, that offers a variety of more than 100 group exercise classes each week, will now offer members new facilities including boxing bags and a Stairmaster machine, elevating the leisure facility’s offering for

customers.

Within addition to the new and improved interiors and facilities, Go! Active customers will now benefit from the use of TRAKK, the fitness content platform and tracking app from Pulse.

The introduction of TRAKK will allow members to create their own workout plans, tap into ready made training

plans and allow PTs to digitally connect with members.

With TRAKK, Go Active’s trainers will be able to set personalised plans and programmes for their clients, as well as identify at-risk members and share automated messaged to the member base.

“Over the last five years, Go! Active has gone from strength to strength,

been aware of his similar work ethic and values. Now the timing is right for him to join us and we are delighted to welcome him into the business.

“Alliance Leisure is already playing a significant role in leisure development

across Scotland, thanks mainly to our growing network of local authorities and involvement in the Scottish Leisure Network Group.

“Bringing Jonny on board means we can continue to build on these foundations and become an even more integral component of future leisure development across the region.”

In 2010 he joined Origin Fitness as a director and co-owner, playing a key role in developing the business over a ten-year period.

More recently, he joined Hutchinson Technologies as sales director. Both roles were with Scottish based companies, positioning Jonny as one of the most experienced and accomplished industry leaders in

continuously reaching financial targets and attracting 1,100 visits per day on average,” said Chris Johnson, managing director of Pulse Fitness.

“We’re excited to accelerate success further with improvements and upgrades, ready for the new year.

“We hope to reward loyal members with an additional offering in the form of TRAKK, helping them progress with their personal fitness journeys.”

Bolsover District Council’s cabinet member for leisure, Councillor David Downes, added: “We want to make sure our gym meets the needs of its users and this new investment reflects our commitment to improving health for a wide range of age groups.

“We hope that the newly refurbished gym will encourage even more people to become active and by doing so improve both their physical and mental health.”

As part of the renewed new fiveyear partnership agreement, Pulse will also be supplying a range of support solutions including full time sales support, front of house eXerp membership management software, Direct Debit collections and access control.

Jonny Curley to head up developments in Scotland

ALLIANCE Leisure has announced the appointment of Jonny Curley to drive leisure development across Scotland.

Jonny (pictured right) will take on the role of senior business development manager (Scotland) to enhance the company’s ability to develop and deliver its existing pipeline of leisure projects and future development plans.

Located in Glasgow, Jonny will utilise his industry experience and extensive network to further enhance the company’s progress in Scotland while supporting on other projects UK wide.

Alliance Leisure’s managing director Paul Cluett said: “Jonny has been involved with many Alliance projects as a supplier over the years and we have always enjoyed working with him and

Scotland.

Jonny, who also sits on the CIMSPA Scotland Professional Development Board, added: “A strong leisure provision has the potential to drive health, happiness and prosperity across entire communities and I am looking forward to using my network and expertise to help Alliance Leisure develop leisure spaces and centres throughout Scotland.

“Over the years I have worked with Alliance Leisure on a number of projects and have always been impressed by the dedication, professionalism and expertise of the team.

“When an opportunity was presented for me to become a part of that team, I jumped at it.”

UK FITNESS SCENE

13

Advertiser’s announcement

Tackle 2022 with positivity and bring your gym to life WITH another unpredictable year ahead, what challenges will 2022 bring to the table?

Social distancing, and all that encompasses the new normal, appears to be here to stay…for a while at least.

Luckily consumer demand remains high and will return post-pandemic.

According to a study by RunRepeat there’s been an 88 per cent average increase in exercise for people who normally exercise once or twice each week.

But, due to social distancing, gyms across the world now have less space for equipment or members.

They definitely can’t afford to be hoarding unused equipment that is depreciating in value all the time.

Sadly many operators are still feeling the repercussions of the pandemic in their workplace and barely have time to manage their gym, never-mind sell equipment.

They went into survival mode – understandably – but things have changed, and it is now time for a new approach. Luckily for us, we live in a digital age.

Global gym equipment asset managements and procurement

ecosystem Orbit4 use advanced digital software to ensure gyms are aware of exactly how much their assets are worth and when is best to sell.

Paul McCormick, of WBGE Europe, said: “Cost-efficiency remains of paramount importance in managing your business, especially in these uncertain times.

“Digital solutions feature heavily in the top industry trends for 2022 for obvious

reasons – they are undoubtedly more profitable.

“With high numbers of absenteeism, due to enforced isolation periods, there is also huge pressure on clubs and other staff.

“This can ultimately reflect badly on a business if there aren’t people on the floor.

“Using a digital gym equipment

management system like Orbit4 to handle buying, selling, and servicing gym equipment frees up staff to handle urgent day-to-day issues.

“WeBuyGymEquipment, Fitness Compared and WeServiceGym Equipment are all part of the Orbit4 digital ecosystem that both frees up your time and increases gym efficacy, efficiency and profitability.”

Despite all the horrors brought about by a global pandemic there are some positive repercussions.

Remote working brought about the realisation that some of the less than obvious issues contained within the way we conduct business processes must change.

Some of these challenges – usually the seemingly small and insignificant ones – have come to the surface and must now be solved.

Luckily, businesses owners are resilient, and will do what they must to continue trading.

If you are ready for change but don’t know where to begin, get in touch, we can give you great advice on which platforms to use and digitally transform your business for free.

Email info@orbit4.org

100 95 75

25 5 0

we service advert 220 X 158 10 January 2022 13:10:11

UK FITNESS SCENE

14

Core Master – the best way to a strong core THE Core Master is the first fitness product that works the outer, middle and deep inner core muscles… all at once.

Due to the engineered registered design of the Core Master, it works better than anything similar on the market.

With more than 100 different exercise variations, Core Master is suitable for all levels, from complete beginner to elite athlete.

The Core Master is a balance board with a centrally located ball which allows the user to roll, tilt and rotate the deck

and plank while balancing and moving simultaneously through a library of traditional and exclusive exercises.

Most exercises can be done in full plank or kneeling plank position.

There are three different grip positions: with handles, without handles and dome. n Planking works the middle core TVA (Transverse Abdominis), also muscles in the back, glutes, legs and arms. n Balancing while planking on the Core Master also works the deepest core muscles in and around the spine. This

will increase the user’s spinal strength and stability. n Moving forward and backwards while balancing and planking on the Core Master flexes and extends the outer sixpack abdominal and back muscles. This is like doing sit ups/crunches and back extension exercises, therefore working those visible muscles too.

The sense of instability and movement the Core Master creates, forces your whole core to stay engaged, going far beyond the benefits of a standard plank or balance board.

Core Master exercises are both isometric and dynamic, not only working all the layers of the core, but every muscle in the body simultaneously.

As you have so many muscles working together and all these muscles need oxygen, it makes Core Master a great cardiovascular and fat burning workout too.

All exercises and Core Master classes, go to thecoremaster.co.uk or download our App from the Apple App Store – search for ‘Core Master’ Follow us on Instagram @thecoremaster

Gym Wizard wins top award CHRIS Medley is delighted to announce that Gym Wizard has been awarded best gym equipment upholstery specialists at the 2021 SME Northern Enterprise Awards.

The Awards, now in their fifth year, recognise and celebrate businesses in Northern England that demonstrate innovation and excellence in business practices. Shortlists are created through a combination of nominations

and identifying market leaders.

Entrants are then analysed by a panel of judges using criteria including innovation, client dedication and customer feedback.

Chris said: “We are thrilled to have received the award as recognition for our hard work over the challenging last 18 months, and it is fantastic to have confirmation that we are among the best in the business.

“With more than 20 years’ experience in the industry, we have provided a wide range of upholstery solutions for businesses across the UK, from onsite pad repairs and replacements, to the colour matching and re-branding of equipment.”

For information regarding your club’s upholstery solutions visit www.gym-wizard.com or for an instant quote call 01535 633100.

Offering members holistic wellbeing services A RECENT report published by the ukactive research Institute has called on health clubs, leisure centres, gyms and swimming pools to support more people in the local community through social prescribing.

By utilising current gym and leisure facilities available within the community, the social prescribing initiative encourages operators to deliver additional services beyond fitness and exercise to improve lifestyle and manage long-term health.

The challenge for operators, particularly independent gyms and smaller groups, is the absence of internal expertise on wider holistic health and wellbeing and complementary health services.

Partnering with local holistic wellbeing providers to support the core fitness offering is the perfect solution.

Adding value to a current membership, this will also attract a new demographic of member and with a proposed profit share option, drive additional revenue to the bottom line.

In addition to delivering tangible services, operators should also be enhancing existing member and sales communications with consistent holistic health and wellbeing content, educational tools and resources to encourage a healthier lifestyle and support preventative health. thriveologie delivers monthly holistic health and wellbeing content packages to operators, which can be easily branded and delivered as part of a monthly communications strategy.

The goal of the social prescribing initiative is to drive

more people to gym and leisure facilities within the community, which in turn will help to grow the fitness sector.

The key to that success, however, is to ensure that the facilities are creating the right environment and delivering educational, motivational and inspirational

content to allow more people to create a healthier lifestyle in a way that meets their own needs and preferences.

To enquire about thriveologie’s monthly wellbeing content packages, contact hello@thriveologie.co.uk or visit https://thriveologie.co.uk/white-label-wellness/

UK FITNESS SCENE

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Lockdown launched Arnoulds Gym goes from strength to strength Can you tell me a bit about the gym and your background in the fitness industry?

Arnoulds Gym first opened its doors on April 12, 2021.

We wanted to provide a gym where anyone of any age or fitness level can achieve their goals in a safe and friendly environment using the very best gym equipment.

We as a family have run several successful businesses over the years and both Gary and Stephen have a keen interest in fitness and have competed in several body building competitions over the years.

You’ve been open now for almost a year – how difficult has it been to open a gym in lockdown and what lessons have you learned?

Back in October 2020 we took possession of two industrial units needing extensive work to transform

into our vision for a gym.

We encountered various difficulties along the way, availability of materials and services, however through hard work and determination and with the help of family and friends we put all our resources and skillsets together to create our goal.

We have learnt that with a positive mind set and with dedication and belief you can achieve anything.

You chose to partner with Panatta for your equipment. Has this been a selling point that has made you stand out from other gyms in the area?

Teaming up with Panatta has certainly been a good selling point and people say the equipment is the best around.

Yes I do think we stand out from other gyms in the area – not just for the equipment – but for what we offer

as a complete package.

Can you tell me about the kit at your gym and how it has been received by your members?

We have a diverse range of gym equipment custom made to our chose.

The gym is laid out with different training zones allowing users to keep to themselves or engage with each other, with a good range or pin loaded machines.

Our plate loaded machines are laid out in rows and group so for instance if your training back then you can move from one machine to another easily.

We have a custom made cable cross over jungle rig with 14 separate work stations.

There are also two dumbbell areas ranging from 4kg up to 70kg.

The members say the gym has a

lovely vibe, with a spacious layout and a welcoming feel.

Would you be happy to recommend Panatta to other gym owners and if so why?

Yes, Panatta equipment comes highly recommended as the design and build quality is second too none.

Panatta worked closely with us on the custom design and bespoke finish of the gym equipment to help make this the gym it is today.

What plans do you have for the second year of the business – new equipment, venue etc…?

We have new equipment on order for May/June delivery and more planned for the end off 2022. We also have the opportunity of expanding into other adjacent units on this site and an exciting outside fitness venture which is being looked into.

16

UK FITNESS SCENE

Slimming World partners with 1FitLife to launch online exercise videos enhancing programme SLIMMING World has partnered with digital workout specialist 1FitLife to create 52 bespoke Body Magic fitness videos to support its group and online members to make being active part of their daily routine.

The move comes after Slimming World’s research showed there was demand for more online resources for members at every stage of being active.

The Body Magic content has been designed to support members from true beginners to those wanting ideas about how to build in new ways of being active, and offers resources that are fully accessible.

Dr Jacquie Lavin, head of research and scientific affairs at Slimming World, said: “Slimming World’s Body Magic programme was first launched in our community groups in 2003 as a way to support our members to change their personal perceptions about exercise and activity.

“The idea was to increase their commitment to getting started, helping them gradually increase how much they move, without telling them what they ‘have’ to do.

“We offer praise for what they might already be doing, which may be as

people to do activity.

“During focus groups, we were amazed to discover how many members knew the government’s physical activity targets.

“However, the clear message from our members was they felt so far away from that goal, in their minds, there was no point even starting, which is why we first introduced the Body Magic programme.”

David Langridge is managing director at 1FitLife, which creates online physical activity content for many well-known fitness brands, worked with Slimming World to produce the videos to enhance its Body Magic programme.

He added: “We’ve created this content without assuming a baseline fitness or a level of physical literacy from its users.

“The videos have been filmed in realistic and attainable segments of five, 10 and 15 minutes, so Slimming World’s members can create a routine before building on it, to ensure it becomes a sustainable lifestyle habit.”

Jacquie added: “We chose to work with 1FitLife because we felt we needed to look for a long-term partner with expertise and a track record in creating high-quality activity videos.

“We’re passionate about inspiring and

simple as short walks, gardening and active housework to start with, and then use this as a starting point to build on, until physical activity becomes a habit and part of everyday life. It’s a behavioural support programme, not an exercise programme, that just guides

motivating members to get moving and form new healthy habits by tackling both the physical and mental barriers they may have.

“We needed a partner that felt as passionately as we did about encouraging people to become more active whilst also being accessible.

1FitLife have created a library of videos with realistic and achievable routines for all of our members, regardless of their ability and fitness.”

David concluded: “The tone of voice and the language of our carefully selected instructors is extremely important for Slimming World’s members.

“The online content ‘feels’ like Slimming World. They’re warm, friendly and reassuring, and range in age from mid-20s into their 70s.

“Our instructors use simple language, straightforward directives and positive encouragement, especially aimed for people who lack confidence or may never have exercised.

“And, because it was filmed in a ‘home from home’ environment with the instructors in a ‘living room setting’, it reinforces the narrative that it is relatable and non-threatening.”

triyoga joins United Fitness Brands’ portfolio TRIYOGA will be the fourth brand to join the newly launched fitness and wellbeing ‘supergroup’ United Fitness Brands that already houses Boom Cycle, KOBOX and Barrecore.

Established in 2000, triyoga has become London’s top destination for yoga, Pilates and treatments with the aim to inspire and help people lead healthier lives.

Founded by Jonathan Sattin with the vision of creating the highest quality centres for true wellbeing that combine the three key elements – yoga, Pilates and treatments.

The brand prides itself on supporting a community of teachers, therapists, students and staff who feel triyoga is their home.

Opening the doors to their first Studio in Primrose Hill (now located in Camden), triyoga now operates five studios across the capital– Soho, Chelsea, Camden, Shoreditch and Ealing as well as a thriving online business.

Jonathan said: “We have been looking for the right partner to help us secure our future and do our part in keeping

yoga going in London, while maintaining our values and growing - these three attributes had to be entwined or it wouldn’t work.

“So becoming part of UFB – the home to a number of the UK’s high-quality fitness and wellness brands, including Boom Cycle, Barrecore and KOBOX, ticked all the boxes.

“I have been working closely with their chairman David Lloyd, Joe Cohen their

CEO and Robert Rowland their COO who share our values and ambitions for triyoga. They are supportive in keeping the essence and uniqueness of our much-loved triyoga.” triyoga will now come under the UFB umbrella, which is backed by Pembroke VCT, Nectar Capital, Dominvs Group, and chaired by David Lloyd. The procurement of triyoga will extend the United Fitness Brands portfolio to more than 25 sites,

operating on a national level, and will further cement their mission to become Europe’s largest boutique studio chain.

Joe Cohen, CEO of United Fitness Brands, added: “We are pleased to welcome triyoga to our curation of brands at UFB, we aim to uphold the values of authenticity and excellence that Jonathan and his team have created at triyoga.

“This fusion adds another dimension of wellness to our company that we are looking forward to growing and sharing ideas.”

Andrew Wolfson, CEO of Pembroke Investment Managers LLP, concluded: “We are delighted to see United Fitness Brands seizing this opportunity to grow, despite the challenges of the pandemic.

“We look forward to supporting Boom Cycle, KOBOX, Barrecore and triyoga in their next stage of growth.”

Within the UFB group, each brand will continue to be run by their expert teams under the senior management team at UFB to ensure the highest quality and delivery of every experience, whether it’s a class, workshop, training or treatment.

Ian Rushbury joins InBody UK team as head of product

IAN Rushbury has joined InBody as head of product as part of the company’s growth strategy for 2022 and beyond.

He has a wealth of industry experience and is well respected.

The role is an ideal fit as InBody dramatically expands the product offering, to complement the world leading body composition analysers, to deliver a full range of products to support a variety of new sectors.

UK co-director Francesca Cooper said: “The health of the nation is now

high on the agenda, following the recovery from the pandemic, and as government takes a fresh view of people taking control of their own health and wellness, it is the correct time to bring a visionary, highly experienced senior member to the team to help support the growth goals for InBody.”

Ian added: “Having been in the industry for 17 years, I have always wanted to help impact as many people as possible.

“The potential to positively impact

thousands of people in the UK in many different gyms, fitness clubs, health facilities and new sectors, appealed directly to me and my values.

“I’m excited to bring my operator and development knowledge to the InBody experience for the customers and their communities.”

Ian has now commenced his role and is looking forward to taking InBody UK on the next development phase, surrounded by a strong and motivated team.

UK FITNESS SCENE

17

Advertiser’s announcement

Active IQ partners with Myzone ACTIVE IQ has partnered with leading fitness wearable technology company Myzone in a bid to bolster the training provision for its renowned heart rate monitor devices.

Wearable technology is consistently evolving and continues to be at the forefront of fitness trends.

As the fitness industry changes to meet the needs of the consumer, Myzone’s digital solution is more prominent now than ever, particularly as operators look to expand their in-person and virtual offerings.

Active IQ has awarded Professional Recognition to the Myzone Master Trainer Course and Myzone University Course.

Professional Recognition enables organisations to use the Active IQ professional kite mark on nonregulated training programmes.

This, in turn, builds confidence among colleagues, partners and learners as they are assured the course content and training are of a high quality and delivered professionally.

The Myzone courses offer club operators and fitness staff a thorough understanding of its wearable technology and how it can be used to positively impact behaviour change and improve a member’s club and overall fitness experience.

The partnership also enables Myzone to access the Active IQ online Learner Management System platform, giving its trainers the capability to deliver digital training remotely.

Learners on the courses will explore how to integrate Myzone services and products into fitness membership offerings.

In addition, the courses will support the onboarding of new staff by upskilling them to create member buy-in around the Myzone wearable technology.

“We are delighted to partner with such a forwardthinking organisation as Myzone,” said Gavin Baxter, business consultant for Active IQ.

“Wearable technology is constantly changing the fitness landscape. It’s important for fitness professionals to have the right training to ensure they don’t get left behind and know how to use the technology to their advantage.

“We are looking forward to bringing our support to what is already a fantastic product.”

“Gyms and fitness facilities get the biggest engagement benefits when they implement Myzone

from the ground up for their members,” added Rachel Young, director of business development for Myzone EMEA. “Professional recognition from Active IQ means that we can continue to educate to the highest of standards and work with fitness professionals in the most effective ways of getting more people moving, creating positive lifestyle change for years to come.”

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The Skills Hub provides comprehensive additional support to both Active IQ approved centres and their learners, with access to interactive webinars and resources in a variety of subject areas.

Find out more at : www.activeiq.co.uk

Contact us today to find your nearest approved centre and quote ‘WOFEB22’ T 01480 467 950

18

UK FITNESS SCENE

Reaching new health seekers with the whole-body EMS INDUSTRY reports show that when gyms reopened, fitness enthusiasts flocked back to their local gyms.

While this is encouraging news, the one thing these reports often miss is the opportunity that has been created in the last year and a half.

Large numbers of people have realised, during the pandemic, that they need to focus on their health and are still looking for suitable workout options to meet their specific needs.

These are audiences that may otherwise not have considered stepping into a gym before the pandemic raised awareness of the importance of staying fit and healthy.

Despite the myriad of digital options available, older age groups, those recovering from childbirth or injury or those who are unconditioned and sedentary, often struggle to find fitness options or personal trainers who can develop safe, effective workouts for their needs. The interest is there, but the options are limited.

Electrical Muscle Stimulation (EMS) training is perfect for these sorts of special populations.

Used for decades by sports scientists and experts for rehabilitation, this form of training it is also perfect for postnatal and injury recovery.

EMS devices offer the same benefits as a high intensity workout, but without the impact or stress on the joints.

Using electrical impulses, an EMS device does this by mimicking the natural signal sent by the brain to the muscles, but more powerfully.

One 20-minute session, once per week

can activate up to 98 per cent of muscle fibres, compared to just 60 per cent in conventional training methods.

Sessions are always one-on-one, maximum one-on-two, so there’s no intimidating gym floor or group exercise studio for people who don’t like the typical gym environment.

Similarly, for people still concerned about Covid-safety, it lends itself naturally to social distancing For older groups or those who may be new to exercise, EMS is a full-body, low-impact workout that is accessible, completely safe and scientifically proven to reduce sarcopenia.

With a dedicated EMS PT, there is a very short learning curve and very low chance of injury in a workout that uses slow,

controlled movements while a machine activates the muscle fibres.

There is no additional stress on the tendons, ligaments or joints also making EMS a perfect workout option for those recovering from injury, helping them quickly get back to the activities or sports they love.

EMS training is also highly effective for alleviating back pain as it activates deep seated spinal muscles, ideal for those who have suffered back pain following periods of inactivity during the pandemic.

These same benefits are also perfect for any woman recovering from childbirth. EMS is proven to help increase pelvic floor strength, a key area of concern for postnatal women.

RESOLUTIONS do not last without discipline. Start strong, stay strong.

The new year high of January’s good intentions dry up like the sweat of your last workout. So many people go back to old habits and, by February, that hardened resolve is no more.

We understand the challenges of a new year, mostly with maintaining a plan, but is there more we can do to support those in our community and network to achieve goals for the long term?

It’s not just about exercise, but in other areas of life as well. In wellbeing, business and in every day life, let’s not fall back into whatever bad habits we’re trying to rid ourselves of.

We’re all finding new ways to deal with the unknown, so there’s been no better time to control the controllables and genuinely make a difference in what we do for the long term. Help your community to do the same.

Instead of asking “how are your resolutions going” or something else that may lead to uncomfortable excuses from a disappointed face, we can spark conversation that encourages and inspires people to do more that makes them feel good. Positivity takes pride of place here.

One thing that’s been a real positive from the free MZ-Remote classes is the instructor simply suggesting that participants think of something they’ve achieved during that session that they’re proud of.

Asking “what have you done today

that made you feel strong” is also an incredibly effective way of reaffirming that feel-good factor within a community to ensure people come back for more. Not only that, it’s introspective and relative – yes it could be lifting the heavy thing, but it could just be turning

It can also help with diastasis recti, the partial or complete separation of the “six-pack” muscles, which is very common during and following pregnancy by quickly strengthening the abdominal muscles and closing any separation.

In addition to the body-sculpting benefits of EMS, these short, timeefficient workouts can be an incredible advantage for busy new mums over traditional postnatal exercise options.

The pandemic has heightened people’s awareness of the importance of health and physical activity and as a result we are seeing more people look for fitness solutions who would otherwise not have considered stepping into a gym.

EMS has been thriving in the rest of Europe for many years with over 80 studios opening in Germany last year alone, and the UK is starting to follow suit – since lockdown the EMS market is developing at pace in the UK. With new players like Iron BodyFit and Feel Electric coming on board every month, the rise of EMS training is really just beginning.

Across virtually every industry, business models are changing and forwardthinking operators and PTs are adopting new practices. miha bodytec’s I-body system has a small footprint and only needs a simple plug socket so it is perfectly suited to a health club looking to increase revenue by attracting new clientele, or for a personal trainer who wants to diversify their offering by catering to special populations. https://www.miha-bodytec.com/en/

Make 2022 the year of consistency

up, or surprising yourself with what you’ve achieved.

For everyone that’s joined a gym or got back into a fitness regime, welcome them to a movement of movement, but be sure to let them know that there’s more value here than just a workout.

UK FITNESS SCENE

19

Advertiser’s announcement

FMA helps Jak to transition from a burnt-out PT to a business owner FROM personal training people at his home to opening his own personal training studio, Jak Wooley from Halesowen transitioned from burntout PT to flourishing business owner.

Jak trained people in his local gym whilst paying rent in the process.

Deciding he wanted to save on the rent he built a personal training studio at his house.

He reached out to Fitness Marketing Agency because he needed predictable lead flow as he could no longer leverage clients from the gym floor.

On a discovery call with Ben Davis, the founder of FMA, Ben mentioned to Jak that getting more clients would increase his cash flow, but long term it wasn’t the answer for sustainable growth in the industry.

After the call FMA got to work helping Jak add a few more clients in his personal training business.

Within a matter of weeks FMA’s marketing worked and Jak was making more money than ever, but working more than ever.

Ben suggested that if Jak truly wanted to help more people, but at the same time not work all the hours, he needed to look at moving out of

n No longer working split shifts or weekends. n He’s making more money but more importantly, he’s managing to help more people locally with their mental and physical health. His current client numbers are 70, averaging £12,000 a month. n He has predictable lead flow into the business. n He can now disconnect from work. n He has something he could sell if he chooses to.

his small personal training space in his house to his own premises.

He did exactly that and opened his own studio.

Once lockdown restrictions were lifted FMA turned on another campaign for Jak resulting in 197 leads at a cost of £1.52 per lead, bringing in a total of £8,000 in new client revenue after sales.

Here’s a snapshot of the before and after in Jak’s business:

Before n Stuck in the ‘trading time for money’ trap. n Working split shifts. n Burnt out from coaching all day and night. n Hit an income ceiling.

After n Business is systematised and clients get trained/results if Jak is there or not.

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In summary The future is brighter than ever. Far too many personal trainers start their businesses but they are the business, just like Jak was.

Previously if Jak was sick, or went on holiday he simply didn’t get paid.

This isn’t the case anymore thanks to the hard work that Jak put in behind the scenes to look at things with a different perspective and take the leap of faith to get outside help.

If you’re looking to impact more people’s lives, plus increase your income then visit www.Fitnessmarketingagency. com/workoutmagazine

itness f S U O I R E S nly o s e s s e n busi FREE Fitness Business Magazine And On-Demand Training For Fitness Professionals Who Want To Create A More Profitable Business Model

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20

UK FITNESS SCENE

Operator reduces carbon footprint through partnership with energy saving company FREEDOM Leisure has been working in partnership with an energy saving consultancy to deliver a number of projects to minimise the environmental impact of its leisure centres.

Leisure Energy, an award winning consultancy and industry leader, has been supporting the not-for-profit organisation with projects across the UK. Amongst recent projects was a programme of energy saving measures implemented across the community leisure facilities in Swansea, South Wales.

Operated by Freedom Leisure, on behalf of Swansea Council, the facilities have benefitted from significant energy savings and a reduction in carbon of almost 500 tonnes per year.

This is equivalent to taking 100 cars off the road per year or saving the entire energy use of an average house for almost 40 years.

This success is being replicated across the Freedom Leisure group, with the organisation able to reduce its carbon emissions by 841 tonnes (CO2) and also reduce both its gas (-5.1 per cent) and electricity usage (-9.2 per cent) during 2019-20.

However, the organisation is now

Angela Brown looking to boost these efforts even further.

The recent project at The Stour Centre, Ashford, is testimony to this. The carbon reduction project at the Freedom Leisure centre was delivered with support from

the Public Sector Decarbonisation Grant and will result in carbon emissions being halved at the centre.

The project has been recognised with multiple industry awards, including Energy Managers Association: Energy Management Consultancy Partnership 2021; and New Civil Engineer: Best Use of Technology: Carbon Reduction (TechFest 2021).

Ivan Horsfall-Turner, chief executive officer of Freedom Leisure said: “Minimising environmental impact is a priority for Freedom Leisure right across our organisation.

“We are totally committed to being socially and environmentally aware, delivering a sustainable service for local communities – the success and recognition of these recent projects in Swansea and Ashford are testimony to that.”

Working on behalf of Freedom Leisure, Leisure Energy has played an instrumental role in the delivery and success of these projects.

Neil Bland, managing director of Leisure Energy, added: “Leisure energy have been working with Freedom leisure for about six years, helping with their

energy efficiency, sustainability and decarbonisation pledges.

“We recently helped Freedom Leisure reduce the carbon footprint of the community leisure facilities in Swansea by nearly 500 tonnes per year.

“Our most recent project has also won two prestigious awards for decarbonisation, again – showing that Freedom Leisure continues to be at the forefront of carbon reduction in the leisure sector.”

These awards follow the recent appointment of a new sustainability and environmental manager at Freedom Leisure.

Angela Brown was recently appointed to the newly created role in a bid to secure its commitment towards a greener future.

She has joined the senior leadership team and will play a key role in driving the sustainability and environmental efforts at all levels across the group.

Freedom Leisure is a not-for-profit leisure trust which manages 110 leisure and cultural facilities on behalf of 26 local authorities across the UK to realise their vision of “improving lives through leisure”.

Trust’s sub-role a shot in the arm for region SANDWELL Leisure Trust has been praised for its role in the borough’s Covid-19 vaccination programme success – delivering jabs for some 40 per cent of the adults fully vaccinated so far.

The Black Country-based charity (which runs nine leisure facilities for Sandwell Council across the borough) part converted two of its sites to approved vaccination centres at the start of the pandemic – Portway Lifestyle Centre in Oldbury and Tipton Sports Academy – and just between them they have delivered in excess of 160,000 of the 400,000+ jabs administered across Sandwell to date.

Ash Rai, chief executive of Sandwell Leisure Trust, said: “We’re so proud to be able to offer our unflinching

support for this far reaching, local vaccination programme.

“Portway Lifestyle Centre and Tipton Sports Academy were chosen because of their size and accessible location, plus our teams there have worked tirelessly and hand-in- hand with local NHS and Public Health staff to significantly contribute to Sandwell’s success rate.

“I’d also like to say a special thank you to our customers, clubs and partners, who have all been so understanding and patient with the disruption in services whilst we have been supporting the so important fight against Covid.”

Sandwell’s completion rate has been much better than expected, and in some age groups a lot higher than the national average.

GYMNASIUM, a London based strength, conditioning and mobility gym, have joined a prestigious global movement of companies including Patagonia, The Body Shop, Burton, Ben & Jerry’s and Innocent as Certified B Corporations.

B Corp certification is the preeminent sustainability credential.

It was created by B Lab, a global non-profit that aims to make it easier for mission-driven companies to have a more positive impact on the planet and its people. Ultimately it’s about businesses being a force for good in the world.

B Corp certification is to business what Fair Trade certification is to coffee or what Organic certification is to food production.

Gymnasium is the first gym in the UK to achieve this certification. With two

sites in South West London, Gymnasium offers expertly coached, small-group fitness classes for all abilities, from HiiT and CrossFit to Mobility and Olympic lifting.

“We believe all businesses should invest in a purpose higher than just profit. People care about where they spend their money, who they work for and are increasingly choosing to do that with companies that share their own values,” said Jack Heneghan, Gymnasium’s coaching director.

“Becoming a B Corporation has been a key objective to demonstrate our commitment to the community we serve, the staff members we support, and the environment we use.

“We started Gymnasium to change the way the world works-out and becoming a B Corp is a key step to help us achieve

Gymnasium becomes first UK gym to become a B Corp that.”

To certify as a B Corp, Gymnasium had to meet rigorous standards in five key areas; governance, workers, community, environment & customers.

These principles are written into its Articles of Association – placing impact on people and planet alongside profit in any decision taken by its management team.

This has been achieved through a long list of initiatives that include: A commitment to salaried positions in an industry dominated by hourly workers, the development of an internal Coach Academy programme for staff development, pay above industry average wages and the provision of a range of other benefits.

The creation of a Spartan program for underprivileged youths in collaboration

with local charities and online Legends classes for those over 60.

These are both provided free of charge.

Commitment to reviewing significant suppliers, seeking local alternatives wherever possible, and selecting suppliers that meet our rigorous standards including Teemill, Eleiko & Nocco.

Charitable giving policies including supporting local charities through generation of funds collected from no-show and late cancellation fees and fundraising events.

Since its launch in 2006, more than 100,000 businesses have signed up for the B Corp Impact Assessment, yet only 3,500 have been certified which is testament to its extremely high standards.

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Advertiser’s announcement

Free Weight Special – Standing Abductor The Standing Abductor Panatta is a specific machine for training the hip abductor muscles (mainly the gluteus Medius and gluteus Minimus, tensor fasciae latae) and gluteus Maximus.

The machine is equipped with an anodised steel CAM that returns a decreasing resistance curve during the concentric phase of the movement, in accordance with the force expressed by the hip abductor muscles.

The large front handles allow users of any height to maintain a stable and correct posture during the exercise, which can be performed in two different ways with different muscle activations:

n SINGLE JOINT EXERCISE (only hip abduction) The training focuses on the gluteus muscles, involving the Gluteus Minimus and Gluteus Medius. Compared to the exercise carried out in a sitting position on the traditional Abductor Machine, the participation of the Gluteus Maximus is also significant; it is subjected to isometric tension throughout the exercise due to the constantly flexed hip position. n MULTIJOINT EXERCISE (abduction and extension of the hip) The double hip movement of abduction and extension (flexion?) allows a complete activation of the glutes muscles, with greater input on the Gluteus Maximus, in line with the action of this large muscle bundle. Given the involvement of the knee joint, the thigh muscles and the quadriceps are also activated, mainly to keep the user stable during the exercise.

DISCOVER MORE Panatta Srl – Via Madonna della Fonte 3/c , Apiro (MC) Italy +39 0733611824 infouk@panattasport.it @panattasport @panattaofficial

UK FITNESS SCENE

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Don’t leave your members disappointed MAINTAINING, servicing and repairing your gym equipment is vital to its success.

Whether you’re a class-based studio, fitness franchise or independent gym, it is vital to make sure you can ‘wow’ your new or returning members throughout the whole year.

They don’t want to be left disappointed when they encounter an unoccupied machine with an “out of order” sign.

Member satisfaction is the key to success in this industry.

Your members will be the first to pick up on a broken machine or tear in your upholstery and will vote with their feet by simply going elsewhere.

Gym operators need to ensure downtime of equipment is kept to an absolute minimum.

A well-maintained machine will not only extend the life of your equipment but also provide the safest workout possible to a member.

Anticipating equipment breakdowns can be an

advantage both in reducing downtime and fixing a machine before the problems get worse.

However, you don’t want to play a guessing game with your equipment.

You can’t take a chance of having multiple machines being broke or going offline at the same time.

The best solution is a partner who can provide technical support along with replacement parts – and do it reliably without breaking the bank.

ServiceSport provide specialist gym equipment servicing along with replacement parts to reduce downtime and fix machine before the problems get worse.

We know that not all gyms are the same which is why we offer different levels of service to suit your specific needs.

From ad hoc repair, annual scheduled service agreements, all-inclusive contracts, audit servicing to full estate management.

Regular servicing of your gym equipment is an integral element of any fitness facilities day-to-day operations.

Not only does it ensure you are always running a safe facility, but you are also getting the most out of your equipment while keeping your members happy. Servicing your equipment at least twice a year also ensures that you meet the strict health and safety requirements.

We have a dedicated service and repair team who can diagnose and fix issues on many different makes and models of commercial gym equipment.

From small independent gyms to large Government bodies, many of our clients have service and repair plans with us to ensure that their equipment is fixed quickly and efficiently.

Book an engineer visit today to ensure your equipment is in top working condition.

Call 01257 264738 or email info@servicesport.co.uk

Social media content ideas for clubs

By Kate Landers

WITH Facebook reporting that on average only five per cent of your followers will see your posts organically, it’s increasingly important to focus on creating engaging CFM content.

We have the power to increase that figure without having to spend thousands on paid advertising.

We have put together some content ideas below for your club, that if implemented correctly, will increase engagement and reach for your social pages.

Spread the load and get your PTs, class instructors, reception staff and managers involved in creating content.

Using a variety of content types such as video, live video, stories and static images is the best way to appeal to a larger audience on FB/Instagram and get the best from the algorithms. n Member testimony – age and occupation, what do they like about the club, results achieved, why they joined. n Meet the staff introduction video or photo. n New members experience – how they have found the club so far, why they joined, what they are looking to achieve. n Varied members video – different members talking about what they like about the club. n Gym challenges such as longest wall sit, most press ups in one minute. n Member achievement – find members in your club who have achieved something great and celebrate it. n Class videos – show off your best fitness classes. n Technique video – show off your knowledge and expertise with videos on training technique. n Workout of the week – a great member retention tool, plus a good way to help your members get results by adding these into their training programmes.

Social media content ideas for Health Clubs

Should you do paid advertising?

If you have a marketing budget, then paid advertising can be a great way to deliver your message to more

people. Unlike traditional media, there are many targeting options on advertising platforms, so that you can deliver your message to the right people at the right time, based on gender, age, interests, location and more.

For example you can target ‘mums and bubs’ classes to ‘parents of toddlers’ using Facebook demographic targeting.

Facebook has some great ‘how to’ articles and the platform is relatively intuitive to use.

When are the best times to post on social media?

According to Hootsuite, weekdays between 12pm and

3pm and weekends between 12pm and 1pm are the best times to post.

Another school of thought is to post when your followers are online. You can check this out in your Facebook Page insights under ‘posts’ and ‘when your fans are online’.

Why is this important? The more engagement you get on your posts in the first few minutes of posting, the more likely your post will be favoured by the Facebook algorithm and shown to more people. n Kate Landers is the advertising accounts manager at Creative Fitness Marketing www.cfm.net | uk@cfm.net

FUNCTIONAL FLOORING

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Advertiser’s announcement

Flooring: the foundation of every training space FLOORING underpins everything you will do in your gym, but it’s an area that’s often overlooked.

Indigo Fitness are leaders in creating intelligent training spaces for health and fitness facilities.

They believe when designing a training space, the approach should always be from the ground up, floor first.

Getting your gym flooring right will set the tone for the rest of your space and allow you to build a safe and effective environment.

Move HQ had a strong start to 2022 with its new 17,000 square foot gym, with fully accredited strength and conditioning coaches offering performance based training for everyone.

Gary Oleinik,sales director at Indigo Fitness, and Move HQ founder Mark Munroe collaborated to create this environment to deliver modern training and elite sports performance. Starting with the flooring.

Gary said: “The flooring at Move HQ played an instrumental part of the whole gym design concept.

“Each area within the gym has a

flooring product perfectly suited to the specific training taking place there.”

Move HQ flooring solutions: n All lifting areas are covered by 32mm DuraTRAIN performance tiles. These are perfect for protecting the sub-floor

from weights being dropped, as well as the bars and bumpers being used by athletes and clients. n Achieving a completely level floor height of 32mm using floor coverings that varied from 10mm to 32mm. The integration of these different types

of flooring solutions, along with the appropriate underlay and installation methods, makes this facility one of a kind within the UK fitness industry. n RAZE Graphix platforms were installed in all rack and Olympic lifting areas.

Flooring is the most critical element to get right first time.

Mistakes with flooring can be costly, complicated, and time-consuming to correct once your gym is open and operational.

Don’t just think visual impact. Your flooring must be functional for the training style.

To help select the most appropriate flooring types and installation methods, seek a professional site survey and installation service.

Also work with recognised brands in the industry that offer a broad and balanced portfolio of products and solutions, catering for every flooring need.

Indigo Fitness has an expert team that can take you through the options and help select the most appropriate solutions. www.indigofitness.com

Y M R O F G N I R E D I S N O C BE I D L U O H S WHAT

?

G N I R O O L F M GY G N I N I A TR ES SPAC

There are many things to consider when choosing your gym flooring. Indigo Fitness provide a free design consultation to discuss your ideas and help bring your gym to life.

WWW.INDIGOFITNESS.COM 01455 890 100 | SALES@INDIGOFITNESS.COM

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TVS Group gives development the hush factor

A NEW build-to-rent development in Manchester is assured of staying ultra-calm despite its vibrant state-ofthe-art fitness facilities thanks to TVS Group.

Like all its build to rent developments, the company behind the scheme has incorporated the latest fitness amenities within the city’s Chapel Wharf complex.

TVS Group, a market-leading specialist in high performance shock pad underlay systems and highly durable surfacing, was approached to source,

supply and install a range of floor finishes and acoustic solutions for the new development.

For example, in the area designated for weightlifting, TVS installed its heavy-duty impact-resistant SPORTEC Style Tiles, offering protection to the concrete sub-base and a reduction in potential structure-borne noise often associated with weightlifting activities.

Meanwhile, in the stylish cycling studio, TVS supplied a polished, concrete-effect vinyl floor with a high

resistance to static and rolling loads.

The surface is ideal for environments where fitness equipment is regularly relocated and repositioned before and after use.

Elsewhere, comfort and user safety were prioritised in the stretching area, where TVS fitted a P2 category sports floor with a high level of shock absorbency and anti-bacterial properties.

To further reduce structure-borne and footfall noise on the first-floor level, it also installed a high-perfor-

mance acoustic underlay beneath a decorative wood-effect vinyl floor covering.

Finally, at ground floor level, SPORTEC Color-15 sheet rubber was selected and installed and line markings applied to match up with the various training zones and equipment. A sled track was also integrated within the gym space.

For more information call 01706 260 220, email Sales@TVS-Group.co.uk or visit www.TVS-Group.co.uk

Looking for new workwear or gym wear?

HAVING a smart, branded uniform is essential if you are wanting your staff to appear professional while strengthening company identity.

One of the biggest ways to identify your brand is by branded workwear.

Think about it, you identify a football team by their crest or colour, so why not do the same for your business?

When employees wear a uniform, it becomes a walking advertisement for your company.

Whether it’s nipping to the shop on your dinner or going to an appointment after work, uniforms are a way of pushing your brand out into the world.

Brand identity is crucial as we know that keeping a professional impression is everything.

Instyle clothing offer a huge range of colour and clothing options to fit your brand perfectly, while also offering the option for embroidery text or logo personalisation.

Some uniforms may not be the most fashionable but that is because they are made to follow health and safety standards.

Complying with health and safety regulations doesn’t have to be dull because at Instyle Clothing, we offer a wide choice clothing such as hi-vis jackets and face masks which promotes health and safety while also still being part of the brand identity.

Not only do uniforms look professional, but they also provide a sense of loyalty and unity in the workplace.

Uniforms allow people to feel equal without the worry of being overly or under dressed.

The worry of not being dressed appropriately for their role will be eliminated and make your staff feel much more relaxed and comfortable and therefore completing work to a higher standard.

Any type of clothing can be customised into a work uniform so matter what industry you are from, there are clothing options for you.

T-Shirts and polos are a popular option as they can be branded fairly cheap and quickly with different printing techniques.

Or if you are from an office-based team, formal wear such as customised shirts or blouses can be stylishly embroidered to add business class.

Instyle clothing fix the problem of deciding what to wear for work every single morning, while also saving you money on new outfits for every day of the week.

For many people, the struggle of trying to piece together a smart and professional outfit can be very time consuming and a stressful situation.

An unnecessary amount of pressure may be placed on staff, and they may be uncomfortable for the rest of the day and instead of focusing on work, they are focusing on how they look – having a negative impact on their mindset all day.

Whether you are looking to increase productivity in your company or trying to create a brand identity, get in touch with our Instyle clothing team to discuss your customised uniform and business wear.

Call 01257 447338 or email info@instyleclothing.co.uk

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Keiser continues its UK expansion KEISER UK has announced its continued expansion with the recruitment of three key hires across its sales, marketing and medical divisions, as well as the launch of a new department within the business.

Keiser Rehab is a new focus for the business and includes working with healthcare professionals to utilise Keiser Strength equipment as part of their clinical rehab offering and will be in the near future.

Chris Beck joins as regional business manager, covering the South, Southwest of England and Wales.

His previous tenure was with Core Health and Fitness, specialising in working with independent gym facilities.

Chris said: “I am delighted to join such an iconic fitness company and to drive strength sales across my territory.

“Keiser are synonymous with the very best in performance training and it is fantastic to join at such an exciting time in the company’s history.”

Manoj Patel, a highly experienced physiotherapist and clinic owner, will be working with Keiser as consultant physiotherapist – a key role within the newly formed Keiser Rehab division.

Manoj added: “I am excited at the opportunity to demonstrate a Gold Standard rehab solution to healthcare professionals and to assist therapists and clinic owners to develop their clinical offering.

“We will also be launching in-house training courses with the aim of upskilling therapists’ knowledge, and the application of gold standards to

Chris Beck

FLOORING

Manoj Patel strength-based rehabilitation and exercise prescription.”

Hannah Lewin joins as marketing and education director, with responsibilities spanning the UK and US. She is an experienced marketing manager and joins on a permanent basis, having already worked within Keiser as UK Master Trainer.

Hannah said: “I am excited to continue working with Keiser and I am looking forward to working with the team to build even more innovative, open and creative marketing ideas, as well as driving our world class education offering to further increase Keiser’s B2B and B2C global profile.”

INSURANCE

FLOORING

Partners&.

Specialist insurance for gyms and health clubs

Helping you bounce back safely and confidently from Covid-19.

T: 01189 875100 E: neil.adebowale@partnersand.com W: www.partnersand.com/sportsandleisure

Hannah Lewin

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CLASSIFIED WANTED

BUY BACK

CLOTHING & MERCHANDISE

BUY BACK

CLOTHING & MERCHANDISE

UPHOLSTERY

WEIGHING & BODY COMPOSITION MACHINES

2

CLASSIFIED

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INSTALLATION AND LOGISTICS

FITNESS EQUIPMENT

LOCKERS

SERVICING

UPHOLSTERY

100 95 75

25 5 0

LOGISTICS

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UPHOLSTERY

18 June 2021 09:35:37

Franchise Opportunities Available

TEL: 01282 831238 WEB: www.fitnessequipmentupholstery.co.uk

@instyleclothinguk @instyleclothinguk

YOUR BRAND, OUR SERVICE Custom embroidery and printing services to get your brand noticed.

EMBROIDERY

PRINT

CLOTHING AND DESIGN

A bespoke service offering the highest quality finish for long lasting work and active wear.

With smooth finishes and high colour print, your brand will stand out from the crowd.

Bring your brand to life with our large clothing and accessories and our design team will create the visuals before production.

Request your 2022 catalogue 01257 447338 info@instyleclothing.co.uk