August 2015
The UK’s No 1 fitness industry magazine
Play it safe Brits shy away from challenges
Get involved with most exciting day for the industry By Christina Eccles THE launch of the first National Fitness Conference, the 2015 NFAs and a glittering after show party are positioning Friday December 4 as the most exciting day in the fitness industry calendar – and there’s still time for you to get involved. The conference will take place at the spectacular National Space Centre in Leicester, in partnership with Harlands Group, and will kickstart the day; giving delegates the chance to hear from some of the industry’s biggest names, who will be presenting their top tips on how you can successfully market and build your fitness business – without breaking the bank. Following a day of inspiration and innovation at the conference will be the 2015 National Fitness Awards, which now in their sixth year have successfully established themselves as the industry’s biggest free to enter awards scheme. Taking place at The Athena in Leicester, in partnership with headline sponsor ServiceSport, the awards will celebrate excellence and achievement from all corners of the industry; with over 20 categories up for grabs rewarding the efforts of gyms, their staff and members. There’s still time to enter the awards this year but with nominations closing
on August 25, there are just weeks to get your entries in, meaning now is the perfect time to start thinking about how you can impress our judges. Finishing off the celebrations will be a post awards’ after party at Club Republic giving partygoers the chance to dance the night away until 4am and celebrate their wins or shortlistings and the end of another successful year in business. Event director Judith Halkerston said: “The response we have had from operators and suppliers to our first National Fitness Conference has been so encouraging and positive. We are just putting the finishing touches to a programme that is full of inspiration and innovation. “Every speaker has expertise, experience and creativity specifically in the health and fitness sector and we are confident that their insights will be invaluable to delegates. “Add to that all the glitz and suspense of the National Fitness Awards in the evening and the awards' after-party and Friday December 4 is shaping up to be one of the most exciting occasions in the industry calendar.” For full details of this exciting day turn to pages 24 and 25. Alternatively, visit www.nationalfitnessawards.co.uk to find out how you can enter.
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Legendary three-time WBFF fitness world champion Andreia Brazier has released an eight-week Body Transformation DVD and ‘train with Andreia’ website to help fitness fans get a body like hers. In the DVD, Andreia shows the audience how to transform their physique, covering a full fitness and diet plan. Andreia (pictured above) is currently preparing for the WBFF championship, held in Las Vegas later this month, where she is aiming for a fourth and final title.
THE organisers of Reebok Spartan Race have encouraged Brits to push themselves by taking part in one of their events, after a survey revealed almost 70 per cent of people opt to shy away from a challenge, preferring the safety of setting themselves achievable goals, or no target at all. The poll of 1,600 people also showed one in five people feel nervous or overwhelmed when presented with a test of their ability, with women 11 per cent more likely than men to let nerves take over. For one in 10 the fear of failure and feeling embarrassed is what prevents them from rising to a challenge. Founder and CEO of Reebok Spartan Race Joe De Sena said: “While it may not come naturally to commit to something that seems out of reach, this research highlights just how important it is to push yourself; the feeling of fulfilment through achieving something you didn’t think possible will stick with you for life. Taking part in our races helps people build ‘obstacle immunity’ – once you’ve overcome obstacles on the course, the challenges you face in life are more achievable.”