May 2017
The UK’s No 1 fitness industry magazine
Focus more on a client’s mindset, PT urges sector By Christina Eccles A PASSIONATE personal trainer is calling on the industry to focus more on clients’ mindset and mental health in order to help them achieve long term results. Laura Ash and husband Barry, who run Rock Solid in Kent, have increasingly seen people come to them who are struggling with emotional eating and self sabotage. And she believes this is an area which other trainers need to start focusing on to connect with clients on a deeper level. She said: “About 80 per cent of what we do is mindset and about 20 per cent is exercise and nutrition. “We have some really distressing stories from clients which has affected their weight and how they deal with life. “No amount of meal plans and workouts are going to sustain change; we have to be able to give them the power to understand what’s going on.” To help fellow fitness professionals to better understand this area, the pair have recently taken the first lot of personal trainers through their 12 week ‘Conscious Control’ course. They are now looking to get the course accredited and roll it out to
a wider audience and Laura told Workout that even if trainers aren’t quite ready to go on a full course, there are some useful tips they can implement with their clients straight away. These include: n Listen to your client’s language – they will be giving things away as they speak. n Look at your client’s association with the food they are eating – if they are feeling depressed, what food are they going for? n What is your client’s focus in life? Help them see there is another story they can tell themselves. She added: “I would like to see personal trainers have a basic understanding, as being able to help with emotional eating and sabotage can then give clients control. “One of the most incredible things you can do for another human being is really wake them up. “It’s not about telling them; it’s about letting them become aware and accepting change. “And once they are there, they can release themselves from the past.” n Do you agree with Laura? How do you help clients in this area? Email Workout editor Christina Eccles at ce@scriptmedia.co.uk and let us know.
No 284 £3
Delegates give third active-net thumbs up
Sporting stars Rebecca Adlington and Alex Danson were joined by families from across Hart at the opening of a new £23m leisure centre. More than 5,000 people joined the Olympians to help Hart District Council and Everyone Active open the doors to the new Hart Leisure Centre. Rebecca said: “Hart Leisure Centre is a great facility for the whole community to enjoy. The open day was really fun and gave everyone the opportunity to see and try the extensive range of activities available to them.” For full story see page 5.
DELEGATES at this year’s active-net gave the biggest thumbs up in its threeyear history, scoring the event an impressive 90 per cent Net Promoter Score. NPS is obtained by asking customers one question: how likely is it that you would recommend our company to a friend or colleague? Their responses – rated from 0 to 10 – place them in one of three groups. ‘Promoters’ rate the company nine or 10, ‘Passives’ seven to eight and ‘Detractors’ zero to six. Just 10 per cent of delegates at active-net 2017 rated the event eight, with 90 per cent scoring them nine or 10. Director of Leisure-net, which manages activenet, Mike Hill, said: “With Apple currently the top rated brand for customer experience with an NPS of 62.4 per cent, active-net 2017’s 90 per cent score is a fantastic achievement. “But we aren’t complacent, we rely on qualitative feedback from attendees too, and are already mapping out active-net 2018 based on comments from last month’s event.”