December 2012
The UK’s No 1 fitness industry magazine
FIA is renamed to embrace its broader remit By Christina Eccles THE FIA has rebranded to become ukactive, in a bid to embrace the organisation’s broader remit and deliver its vision to get more people, more active, more often. The new name, which was unveiled at its annual summit at Congress Centre in London, is part of a wider re-branding exercise, following an in depth consultation process which asked stakeholders what they felt the organisation should focus on moving forward. The overriding response from this exercise was that the breadth and depth of organisations which the association worked with and represented was not adequately reflected in its existing name, with the new brand chosen to better represent the fields of physical activity, fitness, health and wellbeing. CEO David Stalker said: “ukactive is our new name and with this comes a new logo, new colour palette and new vibrance, however, I will reiterate what I have always maintained, that it is not about our name but about our vision. “Therefore I can promise that we will always live and breathe our long standing and uncompromising focus of more people, more active, more often
to get the UK active.” Support for the new name has come from all corners, with Prime Minister David Cameron among the high profile figures who have got behind the launch of ukactive. He said: “I am delighted to support ukactive as it launches its plans to help embed physical activity into the DNA of our communities by getting more people, more active, more often.” Independent operators have also lent their support to the new brand. Club owner and FIA board member Pete Todd added: “I am delighted to be a member of ukactive and represent independent fitness clubs on the board. “One of my club’s key objectives is to engage with the local community, to become more active, more often and it is reassuring to know that there is a national organisation with the exact same mission.” Following the launch, ukactive will now implement a phased approach to ensure all partners are aware of the new brand and that co-branded materials are updated, with the organisation working to a deadline of April 2013 to be fully ukactive across all channels. For more news from the summit see inside this issue of Workout.
No 231 £3
NFA award winners revealed next issue
Celebrity personal trainers and TV Gladiators Jenny Pacey and Wayne Gordon have launched two new fitness DVDs, designed to help users get in shape fast. 15 minute Fast fitness – Body Transformation and 15 minute Fast fitness – Fat burning contain six high intensity all over body workouts. Both DVDs feature bonus material including Jenny and Wayne’s advice on their ‘rule of five’ principle – posture, positive attitude, resistance training, nutrition and exercise.
WATCH out for the next issue of Workout where we will be rounding up all the action from the 2012 National Fitness Awards and revealing the full list of this year’s winners. The awards, organised by Script Events in partnership with Workout and headline sponsor ServiceSport, recognise the best in the business – rewarding clubs, staff and members for their hard work and dedication to the industry. Several hundred entries were received this year and after drawing up the shortlist in September, the Workout team covered thousands of miles to visit each of the finalists – clubs situated everywhere from Aberdeen down to Cornwall. An expert judging panel was then given the tough task of deciding the winners of almost 20 categories. As Workout went to print, the awards were just days away, with hundreds of visitors expected to attend the glittering ceremony at The Athena in Leicester, hosted by TV personality and top personal trainer, Charlotte Ord.