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February 2012
The UK’s No 1 fitness industry magazine
New TV show sparks outcry from industry By Christina Eccles A NEW TV show filmed in a London gym has sparked outcry from fitness professionals who claim it portrays the industry in a bad light. The Fat Fighters, which has been showing on Channel Four, follows four personal trainers at Gymbox – Matt Miller, Dalia Mikneviciute, Dan Corbett and Tamaya Adams – and the clients they train. But their unconventional workout methods and classes have led to criticism from other trainers who are worried the show may put people off going to the gym. Comments Workout received via social networking site Twitter included: “It’s entertainment but doesn't do PTs any favours”, “(The show is) giving a dreadful impression of the industry and PTs” and “Four self obsessed show off trainers trying to make a name for themselves. Rubbish.” Personal trainer Dean Callis also joined the debate, offering Gymbox members looking for a new PT, a free introductory session. And he told Workout he believes the show could give people an unrealistic
picture of what goes on in gyms. He added: “I felt it has completely portrayed the industry in a bad light. Certain comments made by the trainers could completely make someone fear joining a gym. “I’m not someone who believes fitness shouldn’t be fun. But walking aro und the gym in a catsuit with a whip makes it look like a circus. It’s in really bad taste. A lot of personal trainers I know who have worked really hard feel a bit let down by it. A lot of it’s done for TV but I don’t understand why – maybe to gain more viewers?” But trainer on the show Matt ‘Miller the Pillar’ has hit back at negative comments – saying The Fat Fighters is meant to cause debate, but more importantly inspire. He added: “It’s not the Active Channel, it’s prime time TV. You have got to take a bit of a license to get people interested in fitness at all. If we can, then that’s the real message of the show. “There are a lot of trainers watching the show and they’re not understanding it’s meant to be silly to draw people in. Inadvertently, this draws them into fitness and personal training.” For more see Page 8
No 221 £3
Awards night to be the best yet
Diet and fitness guru Rosemary Conley has taken on a new challenge – starring in the latest series of hit TV show Dancing on Ice. Rosemary – who has been skating with professional partner Mark Hanretty – has over 40 years’ experience working in the industry and is best known for her successful weight loss classes. Picture: ITV Pictures
The day that WorkOut welcomed a Prince ... Full story and pictures, Page 3
LOOK out for the next issue of Workout where we will be unveiling exciting plans about this year’s National Fitness Awards. After two sell-out years, the awards promise to be even bigger and better in 2012 – recognising the very best of the UK fitness industry at the ultimate end-of-year party. Almost 600 people attended the 2011 event, which took place at the ICC in Birmingham, with guests including cage fighter Alex Reid, nutritionist and TV presenter Caroline Pearce and Wil Graham, winner of hit TV show The Biggest Loser. 2011’s winners represented all corners of the UK – with gyms from Anglesey, Greenock, Devon and Essex all scooping trophies – so now is the chance to think about how your club could join this prestigious list. You can also keep up to date with the latest information on the event by visiting the dedicated awards website www.nationalfitnessawards.co .uk or follow us on Twitter @FitnessAwards
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The day that WorkOut welcomed a Prince ... WORKOUT had its first Royal visitor last month when Prince Charles visited us and met the team behind the UK’s Number One magazine for independent gym owners. His Royal Highness met managing director Michael Hewitt, group editor Judith Halkerston and sales director Tony Barry who showed him our portfolio of magazines as well as new technology associated with Script Media’s corporate video division. Digital media producer Simon Rodman demonstrated some of the techniques used, including green screen, to produce
broadcast quality videos. Judith also spoke to him about Script Events and the success of the National Fitness Awards. She said: “It was a real honour for us to welcome the Prince to the WorkOut offices and we were all thrilled to meet him. He seemed genuinely interested in the work that we do and was very friendly and put everyone at ease.” Prince Charles also visited other divisions of the Acredula Group, Script’s parent company, including the Barnsley Chronicle, Pen and Sword Books and Yorkshire Web. Right: Prince Charles chats to Script md Michael Hewitt and sales director Tony Barry
Above: Managing director Michael Hewitt explains the green screen technology to HRH Prince Charles. Below: Group editor Judith Halkerston chats to the Prince about the success of the National Fitness Awards and, right, Prince Charles meets Script staff Stewart Holt and Bev Green.
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Group Editor: Judith Halkerston Tel: 01226 734639 jhalkerston@whpl.net Chief reporter: Christina Eccles Tel: 01226 734463 ce@whpl.net Reporter: Helen Williams Tel: 01226 734694 helenw@scriptmedia.co. uk
Script Media 47 Church Street, Barnsley, South Yorkshire S70 2AS
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Chain trials padel tennis at Chigwell facility DAVID Lloyd Leisure is trialling classes of one of the world’s fastest growing sports at its club in Chigwell. The operator has teamed up with the Padel England Association to launch padel tennis – a fast paced game popular in Spain and Latin America. Three indoor padel courts have been installed at Chigwell where courses for members will be run by an expert team of tennis coaches specially trained by the Padel England Association. Head of sports, health and fitness Rob Beale said: “We’re very excited at being the first nationwide company to bring padel to the UK with capacity to roll out to other clubs. “We pride ourselves on being innovative and developing new, exciting and fun products and programmes for our members, delivered by highly-qualified coaches.”
Health club expands by offering franchise By Christina Eccles A SHROPSHIRE health club chain is expanding its successful brand by offering the business model as a franchise opportunity. Bodytech, which has five clubs across the county, was founded in 1998 by Jeff Anderson when he opened his first gym in Shrewsbury. In 2006 Jeff, along with business partner Peter Metcalfe, opened the second club in Market Drayton, followed by Whitchurch and Chester in 2007 and Oswestry in 2009. Now following the success of the business, the company is looking to franchise and hopes to roll its model of affordable fitness with a personal touch out to the rest of the UK. Jeff explained: “This is a great opportunity for anyone seeking to start their own business with a proven business model, backed by very experienced business professionals. “Having built our chain over the past 14 years we have created a powerful, well-known brand and have accumulated a great deal of experience.” The Bodytech franchising team has around 70 combined years of business experience. Jeff was a director in the petrochemical industry prior to starting the gyms. Peter was in the
Bodytech’s directors Nick Blackbourn, Peter Metcalfe and Jeff Anderson. Royal Navy and a fitness manager on cruise ships, and fellow director Nick Blackbourn was a successful senior manager in the food, drink and film industry and now runs his own law firm. Jeff added: “What we offer is very different to the big gym chains and that’s why people like us. “Our success is down to offering a
unique service to a specific market and we are excited about sharing that formula with others who have the same beliefs and motivation as ourselves. “We already have several interested parties on board and we would like to invite others to contact us should they be keen to join us on this venture.”
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Marc Heywood after his sky dive in aid of Cancer Research
Tributes to respected kit supplier TRIBUTES have been pouring in following the death of Direct Fitness’ owner Marc Heywood, who was killed in a car accident. Marc, who was 27, set up the Bolton based equipment supplier seven years ago – starting the business out of his home garage before building it up to a £1.5m turnover company single handedly. He was also a keen supporter of charity, taking part in fundraising events including a sky dive in the Lake District in aid of Cancer Research. Colleague Lisa Harvey-Vile said: “Marc was always life and soul of everything, he was well liked and respected within the fitness industry. “Personally I have lost not only my colleague but my best friend, and I think a lot of people will feel that way about him.” Many other friends within the fitness industry have also paid tribute to Marc, including Ian Thorpe from Fitness Systems who told Workout he was ‘devastated’ by the news. He added: “Marc worked for me from 16 years old. He was a great lad, always had a smile and extremely dedicated and motivated. “We had a lot of fun working together and I was sorry when he left at 22 years old to further his career but could only wish him all the best at the time. Since then we have kept in touch weekly by phone or by text which he liked to do. We would talk about family and personal things as well as work. “I saw him in Curry’s Electrical Store last week and we had a laugh. He was talking very positively about the future, in fact he joked about me retiring and taking over my business and looking after me and my wife Karen in our old age. “This was the kind of guy he was – a good friend. I will miss him dearly. The industry has lost a superstar.” CFM’s Dave Wright added: “Marc was one of the good guys in the industry. He supported independent
Proud dad: Marc with his sons Oliver and Dillon operators with passion, professionalism and integrity and really understood their challenges with their businesses. “He acted more like a consultant than a kit supplier. He was a fun loving, gregarious bloke who had a laugh with life but took his business very seriously. “The industry and anyone who had the pleasure of doing business with him will truly know that he will be sadly missed.” Servicesport (UK) sales manager Rick Fowler also paid tribute: “Marc had fantastic energy and drive and loved his part in our industry. A complete workaholic who would always make contact late in the evening when most of us wanted to wind down. “He wanted to make sure he got the deal or purchase. Not only was he a colleague to me and many of us at Servicesport, but a friend. He will be missed by many in the industry as he was certainly one of the good guys, full of new ideas. Our condolences go out to all his family and especially his two young sons. RIP Marc.” Marc leaves two sons, Oliver, aged three, and six-month-old Dillon, mum Kaye, dad Joe and sister Emma.
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Channel 4 show ‘deserves recognition’ says trainer By Christina Eccles FAT Fighters trainer Matt Miller admits the show has caused controversy but claims it should be recognised for getting people talking about fitness and exercise. Matt, who describes the series as a ‘bit of something from the Active Channel mixed with something from TOWIE’ spoke to Workout following criticism from fellow trainers that the programme may put people off gyms. He explained: “The whole concept was sold to me on two things – making the show fun and inspiring. They were always my two requirements. “I knew it was going to be 80 per cent good and 20 per cent cringe but I’m ok with that. Would I ever say, I’m the best trainer? That’s not me – but it’s a controversial thing to say. “I really wanted to present this and do something to inspire people. I love what I do and if I can spread that message bigger then even better.” Matt also said he believes there is room in the industry for different approaches to personal training as what appeals to one client may not be the same as what appeals to another. He added: “Our approach is not necessarily their approach but I’m constantly trying to throw other things into my training. It’s my job to look at someone and think about what type
The Fat Fighters trainers. of activity would be beneficial for them and think outside the box. “It’s very easy to mock another trainer and say I would do it differently. But they have clients and are earning money and if the client wasn’t with that person they would not be doing anything physically active.” The programme is also supported by a dedicated website where people can sign up to complete a fitness task
every day for a month – with online support from the trainers – and Matt claims this proves they are serious about getting people fit. He added: “The whole concept is actually wanting to change someone’s life everyday. It’s not just a show.” Have you been watching The Fat Fighters? What do you think? Send your comments to ce@whpl.net or contact Workout on 01226 734463.
‘An amazing experience’ says Salley SALLEY Farquarson appeared on an episode of The Fat Fighters with her daughter Jenai and said it was an amazing experience. She added: “The trainers were wonderful – so much of their work was not shown and they really probed you to find out the root of our weight problem. “So they got to understand us first, we were assigned a main trainer who then made their recommendations for diet and exercise. Initially we worked mainly with Dalia doing transformational Pilates which I believe really transformed both mine and Jenai’s body shape as well as developing stamina. “The trainers motivated me by their belief that we could achieve our goals, then motivating us by increasing in our routines to keep stepping up the pace and encouraging us to push ourselves when we felt we wanted to stop or rest. “This programme shows that no matter what your age or level of fitness you can always improve your health. I am truly grateful for the experience and all the exceptional people we met. I feel more confident, have lots more energy, I’m more focused now and less stressed even though many of life’s problems remain the same.”
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The exterior of the new Gym Bexleyheath.
Leisure operator enters budget gym market CHARITABLE social enterprise GLL has entered the budget market with the opening of its newest gym. Gym Bexleyheath in south east London comprises 92 pieces of the latest Technogym cardiovascular and resistance equipment, a dedicated free weights and stretch area, plus modern changing facilities. The gym is staffed with qualified fitness professionals at all times while the reception area is self-service in order to keep costs to a minimum. Monthly membership costs £19.95 and there is also a special off-peak membership for teens (aged 11 to 15) which costs £12.50 per month. GLL operations director Andy McCabe said: “The aim of this new venture is to offer a ‘no frills’
approach to fitness, but without compromising on standards. And unlike many other fitness facilities, we are delighted to welcome younger members during off peak periods.” He said that GLL was a new entrant to the budget gym market but added: “The concept behind Gym Bexleyheath sits well with our corporate commitment to making high quality fitness and leisure facilities more accessible, while we already offer a low cost, discount membership – gym London – within many of the leisure centres we operate.” Outside its core portfolio of public leisure centres, GLL also runs spa London, a chain of affordable day spas.
Spin dating predicted to hit gyms By Christina Eccles ‘SPIN dating’ could be among the trends to hit gyms this year as clubs look at new ways to interact with members. According to industry experts, more clubs could look to hold events such as singles’ nights where members could meet each other in a more social environment – and possibly find love in the gym. Bristol based personal trainer Michelle Day runs her own studio, mi-gym, in the city centre and said this was something she would consider introducing. She explained: “Networking events have maybe got more legs than they would have had a couple of years ago because of the popularity of social networking. “‘Fitness dating’ could become popular – some people do go to the gym to see who is there. I would certainly think about doing it where I am.” The debate also continued on Twitter where followers of Workout
also shared their opinions. Personal trainer Julie Boyle said if she owned her own club, she would also think about including dating events as some people may join the gym hoping to meet someone. She added: “I would consider if I owned a gym. People have many motivations as to why they join, to meet someone, look and feel better etc.” But Michelle was more sceptical about the prospect of ‘sweatworking’ – combining a workout with a business networking opportunity in a gym environment. She added: “I personally do not see it catching on but if it did, a small studio like mine would be ideal. “It would be lovely if it did take off, but I don’t really think this one will be a big trend.” Do you hold social events in your gym? Would you consider introducing speed dating or ‘sweatworking’? Send your thoughts to ce@whpl.net or contact Workout on 01226 734463.
Current World Ironman champion Chrissie Wellington (pictured above) has released new training programmes for triathletes and runners. She has teamed up with sports music expert AudioFuel and Universal Music to create the four Tri Harder programmes, which are designed for use on MP3 players. She said: “I feel very strongly that as a professional triathlete my impact and message should be wider than my performance on the race course, and last longer than my athletic career. Tri Harder is one way I can take my philosophy and learning out to a wider audience and help encourage people to participate in sport.”
Darren to speak at conference QUEST’S national conference will take place on March 1, with speakers including Darren Campbell and Miles Templeman. The event takes place at Holywell Park in Loughborough and will also include the first Quest and National Benchmarking Service awards. Operations director Caroline Constantine, said: “We are launch-
ing the Quest and NBS Awards to recognise the fantastic work being done by leisure centres across the country. “The award winners are ambassadors for Quest and NBS proving that, particularly in the current economic climate, improvement tools are essential to drive quality and efficiency.”
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Vibration training has benefits for MS sufferers By Christina Eccles
Two stars of hit TV show Strictly Come Dancing will be taking to the stage at a leisure centre in West Sussex next month. Katya Virshilas and Pasha Kovalev (pictured above) will be appearing at The Triangle on March 31, showcasing popular routines including the Rumba, Waltz, Foxtrot and Jive. The show will also feature up to 40 young dancers from a local dance school and give the audience chance to question the pair on what really goes on behind the scenes of Strictly.
VIBRATION training has the potential to improve the strength, flexibility and coordination of people suffering from Multiple Sclerosis, a pilot study has revealed. The eight week study was run with the support of Borders Sport and Leisure Trust, Power Plate International and the MS Society, following the results seen by MS sufferer Sandra Hay, who is a member at BSLT’s Tweedbank Sports Centre. Trainer David Johnston, who suggested she try using the Power Plate machine, explained: “When Sandra started training with us, I wanted to ensure that her programme would help to improve her condition. “Power Plate sent me research papers showing the positive effects that Power Plate has had for other people with MS, which helped me develop a training routine for Sandra.” Sandra used the machine for a year and was so pleased with the results she contacted the MS Society to share her success story in the hope others could also benefit. 10 people with MS participated in the eight week study, who were all
assessed at the start to provide a baseline to measure the results against. The study investigated how a specific exercise programme on the Power Plate machine could improve participants’ muscle power, strength and coordination, mobility and functional mobility, and functional reach. It also used the Multiple Sclerosis impact scale and pain effects scale to help assess the effect on quality of life. The results showed eight of 10 participants progressed to a point where they could both increase the intensity of vibration and perform exercises for longer. Only 20 per cent of participants could perform all the assessment tests at the start of the trial but 80 per cent completed all the final assessment tests. Arm and leg power was also found to improve, or remain the same in seven participants, while nine participants improved in the strength and coordination tests and six participants improved in the mobility tests. Nine participants improved their MSIS-29 score, and six participants improved, or stayed the same, in the PES for pain.
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A new studio and functional training area has given an independent health club in Rainham a new lease of life. Christina Eccles found out more.
Makeover enables club to expand offering to members SITUATED in a converted parsonage, the Reynolds Fitness Spa club is one of three around the area which comes under the brand. The site has been open for over 10 years and has recently undergone a makeover – including a new studio, fresh decor, and an improved gym layout – bringing the club right up to date and expanding its offering to members. General manager Roi Larrett explained: “Over the course of the last 18 months, the company has been very busy. Last February we had a studio installed at the Rainham club, which meant we could offer a range of up to date classes. “In December, we had the whole place redecorated and re-carpeted and moved the gym layout around so it flows a lot better. “Because the building is a converted parsonage, the rooms are quite small. We created more space by putting the cardio equipment on one side of the building and weights on the other. “Upstairs we have moved our power Plate and installed a TRX to create a functional area and place to do core
and floor work.” The work was carried out over the traditionally quieter December period, ready to be unveiled in time for the new year, and feedback has already started coming in from members who are enjoying the upgraded facilities. Roi added: “The club has been open for over 10 years and we still have a lot of our original members. “It had started to look a little bit worn and tired and the refurbishment shows members we do appreciate them and will invest money back into the club. Creating the studio has also meant the club can offer a full class timetable for the first time, starting sessions in everything from Zumba to VIPR. “We used to have some people leaving to join clubs which offered classes. Now a lot of them have come back. “We have always had that friendliness in the gym and now we can extend that service through to our classes.”
Reynolds Fitness Spa is situated in a converted parsonage.
The new studio has proved popular with members.
Roi joins Olympic scheme
The gym at Reynolds Fitness Spa.
THE club has also signed up to a new Olympic themed campaign after reading about it in Workout. The Our Greatest Team campaign encourages gyms to back Great Britain’s Olympic athletes by asking members to make healthy pledges of their own – from promising to go to the gym a certain number of times a week to eating more fruit and vegetables or being more active with their children.
Gyms which sign up can benefit from Olympic themed branding for their club, will be featured on an online map which tracks all the pledges and get the chance to win the actual Technogym equipment used by athletes in the Olympic Village gym. Roi added he is also looking at setting up some fitness challenges on gym equipment such as the rower, themed around Olympic disciplines.
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How to attract members and keep hold of existing ones By Dave Wright THE year has started and hopefully the new members have started to ‘flood’ into your club. Here is a quick reminder of some top tips for you to continue to attract new members and to keep the existing ones. 1. Give out guest passes Clubs are intimidating places. We all know that the hardest step for a new member is the one through the door for the first time. If we can alleviate that intimidation by getting prospective members to attend with friends then this will make that first step easier. So simply make sure that your members have plenty of guest passes that they can give to family and friends. Obviously it is only valid if they are from the local area and are prospective members but it has no major cost and gets potential members to ‘try’ before they buy. 2. Have a referral programme Providing incentives as a thank you
for members that recommend friends or family to join your club is a must. Obviously you will need to keep a tab of who is recommending who, but when you know who is bringing you in members then give them free months, club clothing or a £1 off their monthly membership subscription. Anything that says ‘thank you’. 3. Have a loyalty programme Don’t just look after the new members, but add attention to the old ones too. Provide offerings based on the amount of activity that they do. You want to reward people on the process of exercise rather than just the end result. T-shirts, protein shakes, massages etc. are all easy giveaways to ‘regular’ members. 4. Find what makes you different and shout it from the rooftop This is marketing at its most basic form, but find out what makes you different from every other gym in your market and then market the hell out of it. Brain storm with your staff so that
you can work out what sets you apart from the competition and then make sure you deliver that. 5. Treat your staff right Your staff are the representation of your club. They get in and close to your members and often can do detrimental marketing if they are unhappy. Obviously it starts from the initial hiring and the training, but making sure your team are a positive representation of your club is imperative. If they are not, then cut the ties quickly – it may not be a reversible solution. Dave Wright is the CEO of CFM/MYZONE, a company with over 300 staff that have served the international fitness industry for over 21 years in 10 different countries; focussing on either getting new members and/or keeping existing ones. Dave is also the owner of 11 health clubs across two continents, a board director of the UK’s Fitness Industry, an IHRSA presenter and
Dave Wright the creator and global distributor of a new monitoring device used by clubs around the world called MYZONE. He may be contacted on Dave.Wright@cfm.net Look out for the rest of Dave’s top tips next issue.
Vishav looks to expand following successful launch By Helen Williams
The Gravity Training System will benefit both disabled and able bodied users.
New system installed at Stoke Mandeville LEISURE Connection has introduced the Gravity Training System into Stoke Mandeville Stadium, offering it to both disabled and able bodied users. The operator has introduced the equipment at the club, which is the home of disability sport, following a successful trial period where over 200 users were asked their opinions. The results showed 98 per cent would use the equipment again, 97 per cent would recommend the work-
out to a friend and 83 per cent described the training as great or better. Head of retention and marketing Kevin Yates said: “We’ve had great response from our members. “ The revenue stream is constantly working for us because the equipment has so many applications and can be used by everyone regardless of fitness level or physical ability.”
THE owner of a new gym near Telford is looking at expansion following a ‘fantastic’ response to his New Year’s Day launch. Vishav Singh, who is just 24, signed up 20 members on New Year’s Day when he opened the doors of The Fitness Factory – formerly an empty unit on Bridges Business Park in Horsehay. By January 18, membership had topped 100 and those now working out in the gym include an 83-year-old woman and a young fitness fan training for a half marathon. Customers were offered a free taster session and induction and the first 50 people to join paid £15 a month. Vishav said he did not make people sign a contract or pay a joining fee and that he also offered one-to-one personal training. He has been promoting the gym on Facebook, his website and the local press. He said: “The thinking behind opening on that day was that it is a new year and a new start. “If you start a new year staying in bed or having a drink then you will
probably spend the rest of the year doing the same.” Vishav, who invested £50,000 into The Fitness Factory, said there was plenty of scope to expand into the upper floor of his premises and is deciding whether to have martial arts classes, cardio or weights. He added: “The fitness industry will grow even bigger, especially when doctors continue to tell people to get fit, lose weight and change their lifestyles. “We try to give people advice. From my reception area I can see every person using the gym and we immediately go over if we see someone is a bit unsure. “For example, we have some 17year-olds who don’t know what to do in a gym, but we encourage people of that age. They have to start somewhere.” Vishav, from Priorslee, also told Workout people in the nearby Horsehay, Lawley, Dawley, Lightmoor and Ironbridge areas had not had a gym so close before, and that convenience was attractive. The gym also has a dedicated ladies area in a separate room and a pay-asyou-go scheme for £3 a session.
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Exercise referral is a growth market but not always an easy area for clubs to get involved with. In the first of a two part series, Nichola Curran shares her top tips with Workout readers.
Time for the fitness sector to stop complaining and be proactive UNLESS you have been living under a rock you are probably fully aware of the state of the UK’s health. We hear how the fitness sector has an important role to play in getting people physically active, so rather than wait for the powers that be to finalise the funding streams let’s stop complaining and be more proactive and take matters into our own hands. Firstly, let’s determine which conditions we are talking about. I refer back to Lord Darzi’s report in which he highlights there is a growth in the prevalence of many long-term conditions including diabetes, hypertension, depression and coronary heart disease and of course let’s not forget the obesity epidemic. All of these can be attributed to lifestyle choices including being physically inactive. There is much evidence to support how physical activity can slow down the progression of these conditions and reduce the risk of further complications. These conditions, therefore, seem to be a good place to start, although I would like to point out I am not dis-
missing other long-term conditions which can also benefit from physical activity. If you are a gym owner or a personal trainer and you are looking to tap into this market, here’s my top tips on what you can do to get started. 1. Find out which conditions are most prevalent in your area. You can go to the Public Health Observatories website (www.apho.org.uk) and look up the health profile of a particular post code; the profile will show you how your area compares to the national average. If you find your area has a significantly higher percentage of people living with diabetes for example, then you may wish to focus your efforts on this condition first. If you are a club or centre, perhaps you can extract this type of data from your membership database? Or perhaps conduct a survey on your members (include their family members and friends who live in the same area)? 2. Find out where you can reach these people, where do they go? There are many expert patient groups across the UK so check in your area.
Contact your local GP’s, health clinics and hospitals. Don’t forget the corporate companies; they should have a health and wellbeing policy in place and you may be the perfect partner for them. Find out how you can fit into their strategy, just offering a corporate membership is not really going to cut it anymore. 3. Be clear on your message, speak their language. As fitness professionals we can sometimes be guilty of spouting off about how you need to exercise at least three times per week at a moderate intensity blah blah blah... To the majority of people you are trying to attract this translates into ‘you are going to be subjected to pain and misery three times per week – no thank you’. Start connecting with them on their level. How exactly can you help them? What will they be able to do in their daily lives that perhaps they cannot do now? What further complications are they at risk of and how can exercise reduce this risk? How will the positive effects of taking part impact on their loved ones too?
Nichola Curran Nichola Curran is the founder of Evolve Leisure and works with fitness professionals who want to be qualified personal trainers and exercise referral specialists. She has just published a guide for those who wish to work with clients with medical conditions, available at www.knowthelimits.co.uk Look out for the rest of her top tips in next month’s Workout...
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Budget gym chain owner reveals ambitious growth plan By Helen Williams THE owner of a budget gym who recently opened his third site in Plymouth has unveiled ambitious plans to have a total of 11 clubs up and running by the end of this year. Parm Singh opened his first gym under the trugym brand in Maidstone in 2010, offering membership for £14.99 per month and no contract. It was so successful that a second site – more than double the size – swiftly followed in Peterborough. Plymouth opened in November last year and a further site in Bromley is on schedule to launch at the end of this month. Trugym now has 10,000 members over the four sites and has also increased staff from four to 17. Parm said he had been confident from the start that the brand would work but added that the ‘austerity’ mood of the nation meant competition was now tougher in the budget sector.
He said: “People are fighting for the same properties to develop and we have been forced to pull out of some deals because the price has been driven up so high. That makes some locations not viable for our kind of model.” However, he added that demand was strong, with more people looking for a lower cost and flexible gym option with no contract and no joining fees. He added: “We have slightly different price points at each site depending on market conditions and the competition – for example, there’s an offer of £9.99 for a month’s membership at Plymouth – but in general, people can’t believe our prices. We had a phenomenal response in January.” Parm has been promoting the brand via social networks and this has also had a positive impact. “We’ve got customers in Maidstone who are, say, going to study in Plymouth and they intend to join our club there.”
The new gym at trugym Plymouth. And he and his senior staff keep an eye on quality by visiting the sites at least once a week. “I have a workout, a shower, and experience the whole customer journey. We also have a firm policy
on gym etiquette.” Have you got a story for Workout magazine? Let Christina Eccles know by emailing ce@whpl.net ore telephone 01226 734463.
New drive launched to increase numbers
A new leisure centre has opened in Horley at a cost of £9m. Facilities at Horley Leisure Centre include a 25-metre six-lane swimming pool with ramped access for disabled users, a teaching pool, fitness gym with 45 exercise stations and free weights, four-court multi-use sports hall and an exercise and dance studio. The new centre, replaces the ageing Horley Anderson Centre, which opened in 1974, and will be run by GLL.
OLDHAM Community Leisure is leading a new drive to increase participation in sport. The organisation is working alongside Oldham Athletic Community Trust, Community 1st Oldham and The Oldham College to deliver the Energize programme, which offers a host of sporting activities, as well as volunteering opportunities and training. OCL’s Health and outdoor development officer Alan Keane said: “This is a great example of Oldham organisations working together to make taking part in sport and physical activity easy, enjoyable, and
affordable. Increasing participation in sport is just one element – we are aiming to improve the health and wellbeing of the people taking part, as well as offering them volunteering and training opportunities, which could lead to paid employment. “Whilst our main target group is young people from 16 to 25 who are often less likely to participate in sport, we are also offering activities for families and older people.” The project has a target of 10,000 new attendances at new sport sessions between January and July.
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Register’s first member looks back on decade INDEPENDENT gym owner Dean Eddy has told how the industry has moved on since he signed up to be the first ever member of REPs 10 years ago. Dean started off as a fitness instructor before moving into personal training and eventually opening his own club Activ Health Fitness Centre in Havant. As member number R00001, he was the first person to join the register – signing up because he was attracted by the idea of a body which could raise standards and act as a benchmark of fitness industry excellence. He said: “I always wanted to be perceived as someone who was doing a good job. “When I heard about REPs, at the time, there were a lot of ‘cowboys’ working in the industry who didn’t have a professional understanding of things like nutrition. “I perceived REPs to be a body which would give the public confidence in trainers.” Dean also said although bodies like REPs have made a big difference, he would still like to see trainers rewarded more for their hard work. He added: “In future I would like to think personal trainers will receive a better deal and be recognised for the benefit they bring to clubs. “Instead of them paying a fee, clubs may be in a position to provide PTs with incentives to be at their clubs. “Personal training is a very powerful retention tool, which gives people another reason to come to a club.”
Dean Eddy Dean’s gym has been open just over two years and currently has about 450 members – the majority of them workers in the offices located on the same business park as the facility. He said in future he hopes to expand and offer other services such as occupational therapy and believes future trends to watch out for will include a growth in the number of clubs offering core and functional training, GP referral schemes and more small group exercise classes.
Prepare to capitalise on the Olympic Games AS the country warms up for what will be the most significant event in London’s history, businesses in the sports and fitness industry need to prepare themselves to capitalise on what’s set to attract over millions of tourists and new custom over the summer. The 2012 Olympic Games has the potential for brands to expose themselves to a wider captivated audience sharing common interests, and this is particularly relevant for brands such as gyms, personal trainers and sports clubs. With mobile messaging, businesses in the fitness industry can encourage new customers in emerging markets to opt-in to receiving marketing communications, like offers, updates or reminders and even refresh appeal in core markets. The advantage of
mobile messaging is the flexibility it gives you to engage with a mass audience instantly. For example a gym could advertise a short code in a prime Olympics location, inviting people to text in to receive discounted offers for up and coming training sessions throughout the year. The same can be said for gyms taking full advantage of the usual New Year post Christmas rush to get fit. Mobile is the only medium that allows for capturing data whilst a targeted audience is only present for a short time, getting them to opt-in whilst at a game, or get them to sign up in January to lose the Christmas pounds, you can promote offers at a later date.
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Gyms must ring the changes – survey UK gyms could be losing out on potential new members because of clubs’ poor handling of telephone enquiries, according to the results of a survey. The findings from Leisure-net Solutions latest National call-Focus Survey – which tests and scores all aspects of a telephone membership enquiry against industry standards – revealed the national average score is down by eight per cent this year, making it the worst score in the survey’s five-year history. Leisure-net’s managing director Mike Hill explained: “This year’s survey results are certainly disap-
pointing, and as sample sizes and mixes were very comparable to previous surveys it’s reasonable to assume we’ve actually got worse as an industry in answering membership enquiries by phone. “The reasons for this drop in performance are likely to be varied, for example, staff reductions in terms of reception cover due to cost cutting, lack of good quality customer care training, and more enquiries coming in by email and via an operator’s website so perhaps less focus on the reception/telephone.” According to the survey, more than a quarter of all enquiries could
be lost at the initial call answering stage because the phone isn’t answered in time, in a professional manner or because it isn’t passed on to a person trained to handle the enquiry. And half of potential sales could be lost because staff are not asking whether enquirers would like to tour the facilities. The survey also revealed the gap between the performance of the private and public sector is widening with the private sector answering calls significantly quicker on a regular basis than the management contractors and leisure trusts.
Mike added: “From the survey results overall, it appears that the private chains are getting relatively better at both processes and systems and trying to build greater rapport Mike Hill on the phone than the trust or management contractors. Their product knowledge is also greater and more detailed.”
New venture will allow students to work and learn ... THE énergie Group has opened its first commercial venture at North Hertfordshire College, which will allow students studying health and fitness qualifications to learn in a real world environment. Fit4Less by énergie in Stevenage opened late last year and marks the 16th Fit4less club in the énergie portfolio. Once qualified, students have the opportunity to utilise facilities at the gym and start their own personal training, sports therapy, sports massage or beauty treatment businesses. General manager James Luscombe said: “With unemployment at record levels, our partnership with the College is a great opportunity for students to gain invaluable knowledge and understanding before leaving their education environment. “We are keen to work with the students and give them all they need to achieve the best start in a career as possible.” Staff at the college and students have been offered membership for just £10.99 per month when signing up for a 12-month contract and the public can also use the facilities for £14.99 per month on a 12-month contract or £19.99 a month on a rolling contract. James added: “The commercial venture has presented us with a fantastic opportunity to link with the local community. “In addition, we’re giving customers state of the art equipment and facilities for a fraction of the traditional cost of going to a gym. “The response to us opening has been incredible.”
Players from a Welsh rugby team have been making a Power Plate machine a regular part of their workouts at a studio in Caerphilly. Senghenydd rugby team have been using the equipment at ActiveVibe Studio, owned by Mark Denton and Christina Rees. The studio, which opened just over a year ago, has built up a loyal customer base, with 1,000 clients now using its facilities regularly.
New leisure management Success for four-year contract is awarded FREEDOM Leisure has been awarded a new contract to operate local leisure facilities on behalf of Wealden District Council. The leisure management contract, which includes four centres in Wealden, East Sussex, will secure a £7m investment to make major improvements to facilities – including £1.8m which will be spent on new equipment. Managing director Jeff Hart said: “Freedom Leisure was formed to operate the Wealden District Council contract ten years ago so we are delighted that the council felt we should be appointed for another term. “As well as a substantial investment in facilities we have committed to increasing participation year on year through affordable and accessible community based schemes.” The contract will be for at least 10 years and will come into effect from April 1.
campaign
A FOUR-YEAR campaign to raise money for new squash facilities at a Sussex leisure centre has reached its target. Work has started to construct three courts at East Grinstead Sports Club after a combination of grants and donations helped the centre raise the £390,000 needed to fund the development. The centre, which is operated by Freedom Leisure, will also be the new home of Dunnings Squash and Racketball Club and the courts will be available to use from July.
Have you got a story for us? Call the newsdesk on 01226 734463 Jeff Hart
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ADVERTISER’S ANNOUNCEMENT
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Introducing the NEW Nautilus K2 Climber IN 1970 Arthur Jones revolutionised the fitness industry when he designed his first piece of exercise equipment. What was true then, is still true today: superior equipment equals superior results. Jones’ innovated patented machine using a cam design was the foundation for a fitness revolution. In an era of barbells and universal machines, the resistance curve generated by a cam, was the first design that effectively trained and worked each muscle group up to its maximum potential throughout the entire range of movement. On February 19 2010, Med-Fit Systems Inc. acquired Nautilus Commercial products and has had a front row seat as one of the largest distributors of Nautilus commercial products in the United States. Med-Fit have been trading for 23 years in physical therapy and senior care and are the manufacturer of the Nautilus One, Nautilus Nitro, Evo and Nautilus Nova, Selectorised Strength Lines: Xpload plate-loaded strength and F3 free weights; and now the NEW Nautilus K2 Climber. Amazon Leisure is supplying and supporting Med-Fit Systems and has the UK Sole Distributorship. The new Nautilus K2 Climber features a less
The new Nautilus K2 Climber.
The entertainment touch screen comes in two sizes - either 7” or 10.2”. aggressive step up height and wide treads. Although it caters for new exercisers, the climber offers 500-watt peak resistance to challenge even the fittest members. Designed from the ground up to be quiet and durable, the K2’s poly-V belt drive, oversized shafts and reinforced stress points help ensure reliable operation while its self-powered capability saves energy. Its advanced braking system senses the user’s weight and provides appropriate proportional levels of resistance enhancing their exercise experience. Treated with mPale Antimicrobial for protection, the K2 Vertical climber is manufactured in Independence, Virginia. Amazon Leisure’s sales director Mark Chapman said: “Med-Fit Systems have been able to design the K2 to be the innovation and quality leader in this product group. “Manufactured in their Virginia factory it is the only product in this category not made in China.” The K2’s belt drive reduction system requires no lubrication (no chain or gear boxes), is smooth, quiet and reliable. Resistance mechanism and control boards are
positioned in a separate compartment above the steps, assuring protection from perspiration and are easily accessible through the front hood. The rail and shielding mechanism direct perspiration to the base of the unit, minimizing moisture damage. The Nautilus K2 Vertical Climber features 20 levels of resistance, from 20-165 steps per minute. V-Grip handles with integrated heart rate monitoring offer additional grip options. Med-Fit’s unique in the industry integrated cooling fan features high, low and auto settings, with auto adjusting the fan velocity as a function of exercise effort. Transport wheels are built in to facilitate repositioning within the facility. Functions are operated from either a 7” touch or 10.2” entertainment touch screen. Both displays are multi-language capable, permit changing start up defaults, and feature built-in diagnostics. The 10.2” display adds iPod connectivity and charging capability and integrated analogue and digital TV.
“Med-Fit Systems have been able to design the K2 to be the innovation and quality leader in this product group. “Manufactured in their Virginia factory it is the only product in this category not made in China.” - Amazon Leisure’s sales director Mark Chapman
For more information please contact Amazon Leisure: Telephone 01953 4980980 or email: Tom@amazon-leisure.co.uk
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Owner Dave Crossland in reception at The Brickhouse Gym
A member of the gym working out in a boxing class
Owner’s monthly events warn of steroid dangers By Helen Williams THE owner of an independent gym in Carlisle is working with health professionals to educate people about the risks of performance enhancing steroids. Dave Crossland is owner of The Brickhouse gym which opened in February last year and specialises in bodybuilding and powerlifting. He is now hosting monthly open evenings at the gym with the NHS-funded Carlisle Harm Reduction Team where bodybuilders can discuss with health professionals any concerns about steroid use and how to keep safe. Among forthcoming guests at one of the events is Martin Chandler from Liverpool John Moores University. Martin has presented at international conferences on the use of performance and image enhancing substances.
He also provides training to health professionals around anabolic steroids. Dave, who already had contacts within the Carlisle Harm Reduction Team, was prompted to take action after some of his gym customers raised concerns. He said: “I have had 40 to 50-yearold guys who have no knowledge of performance enhancing substances asking me about growth hormone and testosterone. My concern is about the health risks and side effects on casual users.” He added that interest in steroids was often stimulated by so-called ‘broscience’ – word of mouth knowledge passed off as fact among bodybuilders and weightlifters. Dave is gaining a reputation for his specialist advice on hardcore training. He added: “People come to me, for example, when they have problems
stimulating various muscle groups or when they are trying to work around an injury.” At the time of going to press, the gym was preparing for a ‘power meet’ to raise money for the charity Help the Heroes. Guests included bodybuilding forums Testosterone Muscle and MuscleTalk. A previous meet last April featuring strongman celebrities like Andy Bolton attracted over 500 people. The gym is steadily building its membership and seeing increasing numbers of women taking part in classes, especially boxing. “They like coming here because they know they won’t be standing next to a gym bunny. “We also have a couple of gym owners who come here because our circuit training is such a tough challenge.”
Virgin Active has tapped into a new fitness trend, which could become one of the hottest new exercise classes of 2012. Beaming, founded by fitness entrepreneur David Mesirow, is a barefoot core-based, whole body workout, where participants perform exercises on a 5ft long, 6” wide and 2” high functional beam. National group exercise manager Gillian Reeves said: “Beaming is a form of elevated training where the entire body is constantly engaged. This type of training increases a person’s ability to correct posture and balance as while performing challenging exercises they are enhancing their overall body awareness. Beaming is a very unique class which is why we wanted to offer it to our members.”
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Steve Backley, Michael Hoenigmann and Roger Black.
Medallists’ online programme keeps resolutions on track OLYMPIC medallists Steve Backley and Roger Black have devised an online training programme to help people keep on track with their new year health and fitness resolutions. The programme, which is accessible via smartphones, provides users with exercise routines, challenges and group games that can be carried out on a range of play equipment. It has been created in conjunction with outdoor playground equipment specialist Proludic to highlight the benefits of exercising outside. Managing director Michael
Hoenigmann said, “These new challenges are designed to showcase how our virtual coach works regardless of whether you have access to one of our Sports Legacy Zones or not. “Steve Backley has set a challenge that anyone can undertake and this campaign really helps potential customers to visualise how fun and engaging our virtual coach programme can be when integrated as part of our latest play equipment. “This is the future for play, sport and fitness provision in parks and outdoor spaces.”
Members offered money can’t buy prize as charity incentive MEMBERS at David Lloyd Leisure have been offered the chance to win a money can’t buy prize by raising funds for children’s charity Right to Play. The operator has joined forces with Gold Challenge, the UK’s only Olympic and Paralympic sport-based charity challenge, to offer members the opportunity to test themselves in five new sports while raising money for the cause. The highest fundraisers will then
have the chance to win a race place on the Olympic track – taking part in a nine-lane 4x100m relay. Chief executive Scott Lloyd said: “This is a great opportunity for our members to have lots of fun learning some new sports, while supporting a fantastic cause. “What’s more, our highest fundraisers will be given the incredible opportunity to race on the Olympic Stadium track and be part of all the excitement.”
Samantha appointed to develop M3 bike sales KEISER UK has appointed a new sales executive to develop sales of its M3 bike in independent clubs. Samantha Crosby has over 10 years’ experience in the fitness industry and will be working alongside the existing sales team. Her previous roles include sales manager at Cannons Health and Fitness in Newbury and senior sales and membership consultant for David Lloyd Leisure in Oxford.
Samantha Crosby
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THE BIGGEST LOSER
As hit weight loss programme The Biggest Loser returns to TV screens, all eyes are on this year’s contestants and the people tasked with whipping them into shape. In a special feature, Workout takes a look behind the scenes of the show and speaks to some of its new – and familiar – faces.
Charlotte hopes to inspire NEW Biggest Loser trainer Charlotte Ord has been using her experience as a PT and gym owner to educate and inspire contestants on the show. Charlotte has joined regular trainer Richard Callender and fellow new recruit Rob Edmond to help those taking part in the contest to lose weight, get fitter and improve their lifestyles. Charlotte, who also owns her own gym Phoenix Pro Fitness in Godalming, got involved in The Biggest Loser after signing up to a sports modelling agency which encouraged her to audition. During their time in the Biggest Loser house, she has been working with the group every day – with them taking part in four daily training sessions as well as challenges and sessions on nutrition. She said: “It’s really hard work but I’m loving the experience. You don’t get the opportunity very often to work with people really intensively. “I’ve been seeing them Monday to Friday for four training sessions per day – two one hour and two one and a half hour sessions daily. “It’s not just about the training – the contestants have a really strict schedule and it’s difficult for them leaving friends and family. It’s a really intense experience.” Charlotte also told Workout as many of the contestants are not used to exercising regularly, it has been important to devise programmes which suit their needs and give them a positive experience of fitness. Although she prefers to be gym based, she has been doing a variety of different workouts with them – utilising both gym equipment and taking them outdoors.
The Biggest Loser trainers Rob Edmond, Charlotte Ord and Richard Callender. Picture: ITV Pictures. She added: “They realise I am very experienced and already established as a trainer who can get results, which gives them confidence. “Some of them are really new to the gym environment so we want to make it a positive experience. “It is slightly different being involved in a produc-
tion like this as they are making a TV show so you don’t always get the last say. But I have quickly learned to enjoy it. “My ambition is not to be a big celebrity but if it happens then fantastic. At the end of the day I am a trainer and I’m really passionate about doing that.”
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‘Manic busy’ Paddy helping others to get fit in new role By Helen Williams LAST year’s The Biggest Loser runner up Paddy Cunningham has told how he is ‘manic busy’ helping others get fit since becoming a qualified personal trainer. Paddy, who lost over eight stone before and during the show, has also been running fitness sessions on national TV in Ireland and is awaiting publication of his own self-help/motivational book. He told Workout: “I started studying to be a personal trainer in April last year, qualified in October and launched in January. I’m manic busy. “On Mondays, for example, I get up at 4.15am and do two personal training sessions in Dublin where I live and then drive to Sligo – the other side of the country – and do six more sessions.” Since appearing on The Biggest Loser, Paddy has had a fantastic response via Facebook and Twitter from people sharing stories and asking for hints and tips. He has 8,300 followers on Twitter and a
Paddy Cunningham when he appeared on The Biggest Loser and as he is today. popular website. He added: “The whole personal training idea came 100 per cent out of the show. It was very much down to me being fired up by the trainers Angie Dowds and Richard Callender, particularly Angie. Now
I’m a personal trainer that ties in so well with my desire to spend time in Ireland and with my family – it’s lovely to be able to pop in and see my mum and dad in Sligo.” Paddy was waiting for the title of his book to be finalised as Workout
went to press but said he has aimed to make it different from others already on the market. “I’m focusing on how to start your weight loss journey and motivation, and there will be sample workouts people can do at home. There’s an awful lot of diet and exercise books out there but very few people have been through the emotional and physical journey that you go through on The Biggest Loser.” The book will have supporting content – like tips on nutrition – on Paddy’s website and fans have already been asking about the possibility of an accompanying DVD. In the meantime, Paddy is running a fitness series on Ireland AM, the Irish equivalent of ITV’s Daybreak show. In his personal training career, he aims to make training more accessible and affordable, especially to people trying to keep fit at home. He added: “I’m working for myself and doing so well that I can even keep my weekends free. I’m very fortunate.”
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Kit company helping put contestants through their paces JORDAN Fitness has provided a selection of equipment for use on hit TV programme The Biggest Loser. Products used in the show include the company’s chrome and rubber kettlebells, medicine balls and fit balls as well as a range of combat equipment and ropes. Contestants have also been put through their paces with sled training drills – dragging, pulling and pushing the equipment as part of their intensive workouts. A spokesman for Jordan Fitness explained: “Sled training drills have become increasing popular for achieving fat loss and increase fitness on the Biggest Loser in the UK and US, as well as many of the other related shows like the Fat Fighters. “Dragging, pulling and pushing drills can all be performed which will challenge the upper and lower
body, as well as the core. “Some trainers use tyres instead of the sled to achieve the same result, but the sled allows for more progression as weight can be added or taken to achieve the optimal load.” The company also supplied plyometric platforms to the show and sandballs – an integration of a kettlebell, medicine ball and sandbag –which can be used for swings, snatches, cleans, throws or slams and is popular both for indoor and outdoor training sessions. Another popular piece of kit has been the hex bar, which challenges many parts of the body in an all over workout. The spokesman added: “One of the more unusual bars for the gym based sessions, the hex bar (also referred to as a trap bar, shrug bar or diamond bar) is great for performing deadlifts, walking dead-
Richard Gowler who has been training with the Concept2 Indoor Rower.
lifts, shrugs and farmers walk drills. “These whole body exercises will challenge the grip, core, upper and lower body stability and because of the large amount of muscle mass engaged, will also be perfect for achieving body composition changes.” The Jordan Studio Powerbag is also a staple on the Biggest Loser as part of both the gym-based and outdoor sessions. The tubular bag is filled with sand and challenges the stabilisers of the body – like the core – to a greater degree when lifted, caught or thrown. With three handles it can be used with two hand exercises such as a squat or clean, or single hand drills like a high pull or farmers walk. Bootcamp exercises including runs with a bag on one shoulder also become possible where barbells or dumbbells are unsuitable.
Rower chosen again FOR the second year running the Concept2 Indoor Rower has been chosen by The Biggest Loser as the only indoor rower used by the competitors in the show. The Concept2 has long been one of the machines of choice for people looking to lose weight and tone up. The rowing stroke uses all the major muscle groups in the body making it a very time efficient form of exercise, burning calories fast. As the rowing action is weight supported it is much kinder on the joints than running or using a cross trainer. Using the Concept2 Indoor Rower is also very motivational as the data from the monitor is accurate and repeatable so that you can see your improvement as it happens. Concept2 are also offering some special weight loss packs and a free weight loss training guide through their website at www.concept2. co.uk/weightloss to link in with their relationship with The Biggest Loser.
Supporting Biggest Loser teams on their quest IN an extension to Cybex International’s existing partnership with the US version of The Biggest Loser, Cybex has again provided a range of cardiovascular and strength training equipment for the UK version of the hit television series. Installed last September in advance of filming at Stanford Hall, Lutterworth, the equipment included three 750C upright and four 750R recumbent cycles, four Total Body Arc Trainers, four 625T treadmills and two Bravo functional trainers. Supporting the contestants on their quest to achieve maximum weight loss, the Total Body Arc Trainer has been scientifically proven to burn more calories than any other cross trainer or elliptical. The reverse arc motion engages specifically with the quads and glutes, which demand high levels of energy from the body therefore encouraging increased calorie burn. The arc also ensures legs move in a biomechanically correct pathway; because the toe is never placed behind the knee, the movement prevents any stress being placed upon joints in the hip, knee
cific workout programme, regardless of their weight. Following the success of the last series of the show, Cybex named 2010 runner up Paddy Cunningham as an ambassador. Paddy has represented the company at a number of industry events, whilst also writing a monthly blog on his progress since leaving the Biggest Loser. Attributing his significant weight loss in part to the innovative nature and superior quality of the Cybex equipment, Paddy also owns his own home Arc Trainer and regularly blogs about his activity on the arc. Cybex supply equipment for both the US and UK versions of The Biggest Loser. or back. The arc is also load dependent, meaning that the resistance is scaled to the user’s weight. This ensures that each contestant can achieve the same level of workout intensity when using a spe-
Commenting on why Cybex was chosen, senior producer for the Biggest Loser Aaron Kidd said: “Cybex equipment is held in high regard by the contestants and trainers alike. Cybex has helped shed the pounds off of countless contestants over the past few series and we’re pleased to have Cybex back in our gym to help ensure this year the contestants do even better.”
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REFURBISHMENT
Gym used by Jessica updated A SHEFFIELD gym used by Olympic athlete Jessica Ennis has undergone a major transformation. The English Institute of Sport – Sheffield has been fully refurbished with the latest Technogym fitness equipment, a new group fitness studio and changing rooms. General manager Paul Hudson said: “We pride ourselves on a total commitment to customer care and our aim is to provide facilities which exceed our customers’ expectations. “New and improved gym equipment and a group fitness studio is exactly what our members have asked us for so we are delighted to be able to deliver this project.” The club is operated by Sheffield International Venues under its Fitness Unlimited brand.
School gets new suite A HIGH school in Rochdale has benefited from a newly refurbished gym, including the latest equipment from Precor. Matthew Moss High School’s previous gym has been turned into a learning resource centre, with the old conference room now transformed into a fitness suite. Students will have use of the gym during the day and the school is planning to hire out the facility to personal trainers for exclusive use during non-school hours.
An artist’s impression of the new gym at The Metrodome.
Refurb reaps rewards as 500 people sign up By Christina Eccles A BARNSLEY gym is reaping the rewards of its investment after signing up almost 500 new members following an extensive refurbishment. The Metrodome, operated by Barnsley Premier Leisure, has recently undergone a facelift to improve its offering and open up more space in the gym. Changes include an upper level, created with the addition of a mezzanine floor, as well as an improved range of equipment, supplied by Pulse. The new look club has gone down well with both existing members and new ones – with almost 500 people signing up in December and January – many of them taking advantage of a special £9.99 per month offer valid for their first three months.
Fitness manager Joni Millthorpe said: “In the last 18 months, we have seen a 30 per cent increase in membership and we were struggling with capacity. “We have a members’ forum and the feedback from them was that our offering was great but there weren’t enough stations. “We had two options – to cap membership, which we didn’t want to do, or create more space.” The improvements took three months to complete but with over 3,000 members, the challenge was to carry out the refurbishment without interrupting their regular routines. The club managed to stay open by moving gym equipment into its three studios and holding classes in upstairs office space. As BPL also operates several other
sites in the local area, members also had the benefit of being able to use other clubs, which made things easier. Joni added: “It was quite challenging but our members have been great. “We made sure they could see the visuals and know why the changes were taking place so they would understand. “We’ve had a lot of good feedback and everyone’s really happy with it. The gym has a completely new feel.” The second phase of the development work is the opening of a new water park, due for completion later this month. Is your gym currently going under a refurbishment? Let Christina Eccles know by emailing ce@whpl.net or telephone 01226 734463.
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Upgrades at sports centre NEW equipment, carpet and decor are among the changes at a gym which has recently upgraded its facilities. The changes at Cottenham Sports Centre also include introducing a range of new Precor equipment such as treadmills, upright and recumbent bikes and crosstrainers. Centre manager Chris Smith said: “Our equipment was old and fragmented and the centre was badly in need of being updated. We decided
to have a big upgrade of equipment especially as it was difficult to get parts for some of the pieces we had. After a lot of research we chose to install a range of Precor equipment as it suited our needs perfectly, and we were extremely impressed with the AMT and crosstrainers. “We are really pleased with the new gym and the refurbishment has already attracted new members, which we are sure will continue.”
The new dedicated aerobiking zone and studio at Rainbow Leisure Centre.
Open weekend gives people chance to view £1m refurb Graves Tennis and Leisure Centre has opened a second gym area in order to help the business grow. The centre has recently become part of the Sheffield International Venues portfolio and with a spare room sat empty, transformed it to create more space for new members and provide extra equipment at peak times. Equipment in the new gym includes four extra treadmills, three cross trainers, four upright bikes, a leg extension and chest press, as well as an IFI Recline bike and arm bike. The original gym has also been given a makeover with new paintwork.
AN open weekend at a leisure centre in Surrey gave potential and existing members the chance to look around the facility following a massive £1m refurbishment. Rainbow Leisure Centre in Epsom and Ewell has been completely overhauled, with the nine-month project including the installation of over 140 pieces of Technogym equipment, a
new spa facility, dedicated aerobiking zone and studio. Changing rooms throughout the centre have also been updated with new lockers, benches and shower cubicles. The revamp was funded by GLL, the charitable social enterprise that operates Rainbow Leisure Centre on behalf of Epsom and Ewell Council.
Equipment offers space saving, Gym showcases firm’s work revenue generating solution HOW do you attract and retain new members to your facility? Do you need to maximise existing space and increase revenue? EQ’s Fluid Interval Training equipment can offer you this solution. It is lightweight, portable and has a space saving footprint. It is user-friendly and non-intimidating and a 13-piece circuit will fit neatly into your unused squash court, gym space or exercise studio. Fluid Interval Training (F.I.T) offers you the opportunity to change your target market depending upon the time of day.
What do you have currently in your facility that will cater for special populations, ladies only, adolescents, elite athletes or the de-conditioned in a 30-minute workout? F.I.T provides this solution and has been installed in over 15 countries with a total of 2,150 installations since its inception. F.I.T is the only hydraulic line to have dual use controls and requires minimal maintenance. Your member doesn’t even have to get off the piece of equipment to change the resistance. How many new members would this attract to your facility?
TEK Fitness have been supplying new and refurbished fitness equipment, parts and servicing across the UK since 1999. With an increasing demand in good, refurbished cardiovascular equipment they’ve used their own gym to showcase the standards that they work to. They transformed part of their premises into an independent gym operating under the 13Fitness brand which opened to the public in April last year. The gym allows customers to use equipment from the Tek Fitness range of products which it markets all over the UK and sells to clients which include schools, large commercial gyms, the police and fire services, hotels and rehabilitation centres. The
main area of the gym features a large selection of Life fitness cardio equipment and resistance which has been completely refurbished by Tek Fitness to their usual high standards. Company director Mark Simms said: “It was a natural progression to show off the quality of the equipment we can provide as well as providing a much needed local service.”
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The newly extended boxing and free weights area at Quest Fitness in Caerphilly.
New areas increase gym’s offering By Christina Eccles A NEW boxing and free weights area has enhanced the offering at an independent gym in Caerphilly. Quest Fitness opened the extension at the beginning of January – just in time to capitalise on the New Year membership boom – after space next door became available. The club moved its existing free weights and added new equipment, as well as putting in a mezzanine floor to house a boxing academy – altogether adding an additional 3500sq ft to the gym. According to managing director Ryan Nicholls,
the improvements have been well received by existing members and he’s looking forward to hopefully attracting some new faces through the doors over the coming weeks. He said: “We always had an eye on the space and it came available in November, so we spent November and December kitting it out. There’s a big call for free weights and boxing in the area and nowhere else nearby does boxing. “The members are chuffed to bits and we want to get the word out to others. We’ve spent the last two months investing in that area so now we want to concentrate on getting a return on our investment.” The club has also recently opened a ladies only
area and Ryan also said having that plus the boxing area and traditional gym floor means the club can tap into a wide range of people in the local community. He added: “The new area completes us and as we have all this within one club, we can cater for three different markets. “We named the weights area ‘The Pump House’ and the ladies area ‘Shapes’, which gives them their own identity and means we can market them as separate areas. “We currently have about 850 to 900 members but there’s room to go up to about 1,500. Hopefully this will help us to grow the business.”
Hospice benefits from kickboxing challenge A GYM in West Sussex has raised over £600 for charity by organising a kickboxing challenge. Nick Brewer, who runs Gym Xtreme in Worthing, organised the competition, which involved him taking part in 101 competitive rounds of kickboxing in the club against over 60 opponents. As part of the challenge, Nick was only allowed a maximum of a minute’s break between fights – taking part for four-and-a-quarter hours altogether. The money was raised through sponsorship from gym members and donations on the night and
with money still coming in, the club has already reached a total of £662, which will be donated to local charity, Chestnut Tree children’s hospice. Nick said: “The members loved it. The people who took part really enjoyed it, but the biggest thing for the gym is that people could see what we are doing there and that it can be used for a purpose and to do some good.” Following the success of the event, Nick is already thinking about organising another challenge to take place later in the year.
Nick Brewer with a cheque after raising £600 for charity.
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New qualification helps trainers offer good advice By Christina Eccles A NEW qualification has been launched to help trainers give their clients sound advice on nutrition and supplementation. Active IQ and Sportwise Education and Training have teamed up to deliver the Level four certificate in Advanced Nutrition and Supplementation for Sport and Exercise, which is tutored by a PhD registered nutritionist. The course covers all aspects of sports nutrition and supplementation, taught and practical skills sessions and the use of dietary analysis software – giving level three qualified personal trainers the skills to manage and devise effective and efficient
weight loss programmes on behalf of clients. Business development manager at Sportwise Education and Training Emma Waring said: “We’re delighted to be providing a bespoke Level four qualification to improve the nutritional knowledge of our Level three personal trainers; Active IQ has helped to make this a reality. “We wanted the course to be fully accredited and we know that Active IQ qualifications are synonymous with quality and credibility. It was the perfect partner to help us deliver this course.” Executive director of Active IQ Suzy Gunn added: “We’re supportive of any new qualifications that are
designed to enhance a health and fitness professional’s knowledge and expertise, especially those that focus on effectiveness. “The new Level four qualification that will be delivered solely by Sportwise Education and Training will enable PTs to offer their clients an additional service; the nutritional knowledge they come away with really will be second to none.” The course, which carries 20 CPD points for REPS, is supported by Skills Active and accredited by Ofqual, has been developed by Sportwise Education and Training in partnership with Dr. Gary Mendoza and plans are in place to roll it out nationwide this year.
BDA leaflet explains differences
Alexandra Wilson with Mark Anthony’s new Body Trainer. Photo: Shane Pitchford
Alexandra launches kit FITNESS model and nutrition expert Alexandra Wilson has joined forces with celebrity personal trainer Mark Anthony to launch his latest piece of exercise kit. Alexandra, a sponsored athlete for sports nutrition company Gaspari, will model Mark’s new Body Trainer –
appearing as the face of the product on its packaging and demonstration leaflet. Mark is best known for working with famous faces including Billie Piper, Katie Price and Caroline Flack and also owns his own studio in London’s Notting Hill.
Operator introduces new range LEISURE Connection is maximising secondary spend at its sites by introducing a new range of nutritional supplements. The Daily Wellness range – from Ultrabody Direct – has been rolled out across the operator’s 39 sites with the aim of also improving retention by offering members extra support on their fitness journeys.
Leisure Connection’s operations director Peter Howells said: “We are committed to offering our members the best range of services and products available to support them in their fitness and training needs and are therefore excited to partner with Ultrabody Direct and bring their Daily Wellness range to our membership.”
THE British Dietetic Association has urged people to be aware of the difference between dietitians and nutrition therapists. The BDA, which is the professional association for registered dietitians in Great Britain and Northern Ireland and the nation’s largest organisation for food and nutrition professionals, has produced a comprehensive leaflet explaining the differences which can be accessed online. BDA vice chairman Siân Burton said: “In a nutshell, members of the public should be aware that anybody, overnight, can set up shop as a nutrition therapist, with no qualifications and no regulatory body to monitor how they work. “Registered dietitians working in the UK are educated to degree level and must be registered with the Health Professions Council (HPC) to ensure public safety by adhering to standards of professional training, performance and conduct. In addition, the working title ‘dietitian’ is a legally protected title and cannot be used by anyone else who has not met the education and HPC standards. “Dietitians interpret the science of nutrition into practical evidence-based advice for people while nutrition therapists do not use evidence in a robust fashion and their advice is often based on personal opinion.” The leaflet can be found at http://www.bda.uk.com/publications/dietitiannutritionist2010.pdf
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Programme encourages exercise and sensible eating A NEW programme which encourages participants to reach and maintain a healthy weight through exercise and sensible eating is being piloted in 10 clubs. Momenta has been developed in line with the strategic objectives and mission of MEND, (Mind, Exercise, Nutrition ... Do it!), which empowers families to become fitter, healthier and happier. The new programme is tailored for
adults and will cover nutrition, physical activity and behaviour over a 12 week course, with support programmes and a website being developed to help participants continue their learning afterwards. Pilot programmes are now running across 10 health club sites, with new partnerships due to launch with private and local authority gym operators over the next 12 months.
Personal trainer Rob Cannon has beaten off tough competition to win a top bodybuilding contest. Rob (pictured above), who works as a trainer at Fit4Less in Canterbury, was crowned the under 90kg intermediate UK bodybuilding champion at the UK Bodybuilding and Fitness Federation Championships.
Family eating plan launched A NATIONWIDE campaign has been launched to encourage families to plan affordable, healthy meals. Change4Life’s Supermeals campaign will offer money off healthy ingredients such as fruit and vegetables across over 1000 supermarkets up and down the country.
100,000 copies of a new cookbook by celebrity chef Ainsley Harriott will also be published, containing a month’s worth of popular, healthy recipes all for under £5 to help families make the most of the deals available at their local stores.
Cold Feet actor John Thomson has got behind a new online weight loss programme aimed at men. LivSmarter aims to tap into the traditionally female focused diet market to help men achieve their fitness goals. The plan has been launched following the company’s research, which claims 42 per cent of men in the UK would not have the courage to ask anyone for advice if they wanted to lose weight and 20 per cent instead prefer to look online for information.
Are you a gym owner who has introduced a healthy cafe area or supplements shop into your club? If so, Workout would like to hear from you... Let us know how you are helping members to stay on track with their diet plans or using supplement sales to boost secondary spend by contacting our editorial team on 01226 734463 or emailing ce@whpl.net
The Ben Foden mosaic made purely from Multipower products.
New role for rugby star RUGBY star Ben Foden has become sports nutrition company Multipower Sportsfood’s newest ambassador. The deal will see Northampton Saints and England full back Ben use a range of Multipower bars, gels, powders and drinks to help power him towards a successful second half of the season. Multipower’s UK marketing manager Steve Kessell said: “We are delighted to confirm the signing of such a
high profile rugby player as Ben. “Our Sportsfood team will be working closely with him to ensure he has the necessary sports nutrition to help prepare for, compete in and recover from matches at the highest level.” To celebrate the deal, Multipower commissioned acclaimed food artist, Prudence Staite, to produce a mosaic of Ben made purely from Multipower Sportsfood products.
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SUPPLEMENTATION AND NUTRITION
Men turning to supplements to get ideal body By Christina Eccles
Mark Cavendish Photo: Alexander Gordeyev / Shutterstock.com
Sports stars opt for gluten free and vegan eating plans GLUTEN free and vegan eating plans were among the top celebrity sports diets of 2011, according to experts. Dairy and soya free drink Rice Dream took a look at the eating habits of some of the world’s leading sports stars including last year’s Sports Personality of the Year cyclist Mark Cavendish and top tennis players Andy Murray and Novak Djokovic – who have both switched to a gluten free diet. Expert nutritionist Fiona Hunter explained: “There is thin line between
success and failure for our UK athletes performing at the highest level. “A planned diet is a must for top sports people and is a major part of their training programme. Many experiment with different combinations until they strike the optimum balance between comfort and performance. “I would expect this trend to continue in the future and we will see more sports stars switching to a personalised diet programme.”
Reality star’s shop idea
Dino Georgiades
REALITY TV star Dino Georgiades has revealed ambitions to open his own supplements shop after turning his love of fitness into a career. The star of The Only Way is Essex has enrolled on an advanced personal trainer course with Future Fit after becoming interested in playing sport and keeping active. He now hopes to pass his expertise on to others and said he is looking forward to developing a career in the health and fitness sector.
Fruit keeps members happy AN innovative independent gym is keeping members happy – and healthy – by offering them free fruit. Fresh Fitness in Skegness provides the snacks every month – leaving a box on display in the club where members can take what they want. Fitness manager Mark Belton explained: “On the first week of every month we provide free fruit, which we
put on the reception desk so people can help themselves. “We have set up an arrangement with a local farm shop where we put their business cards out and a sign saying where the fruit is from and they give us a discount. “It’s a nice little touch for our members.”
MORE men are turning to supplements and a protein rich diet in order to help them achieve their ideal body shapes, research has revealed. The study – a collaboration between experts at the Centre for Appearance Research at UWE Bristol, the Succeed Foundation and Central YMCA – examined British men’s attitudes to their appearance. Key findings included the discovery that more than 35 per cent of men would sacrifice a year of life to achieve their ideal body weight or shape and the majority of men surveyed were unhappy with their level of muscularity – most didn't think their arms (62.8 per cent) or chests (62.9 per cent) were muscular enough. The results also showed one in five men questioned is on a high protein diet and nearly one in three – 32 per cent – use protein supplements. Chief executive of Central YMCA Rosi Prescott said: “Historically conversation about your body has been perceived as something women do, but it is clear from this research that men are also guilty of commenting on one another's bodies; and in many
Personal trainer and bodybuilding champion Marina Cornwall has joined forces with a new supplements company. The Vitamin Shop has just opened a new branch in Southampton, opposite Marina’s workplace Fitness First. As part of the deal, the company will sponsor Marina’s training wear for her bodybuilding competitions.
cases this is having a damaging effect. The high levels of body talk that we have found in men are symptomatic of a growing obsession with appearance. “The fact that one in three men would sacrifice a year of life to achieve their ideal weight and shape is a worrying sign and suggests that men are placing more value on their appearance than on other things, including life itself.” Karine Berthou, founder of UKbased eating disorders charity The Succeed Foundation, who co-commissioned the survey, added: “Negative body image is a serious issue in our society and is a key risk factor in the development of eating disorders. 17.4 per cent of men had a definite fear that they might gain weight every day and 31.9 per cent of men reported that they had “exercised in a driven or compulsive way” as a means of controlling weight. “This sort of disordered eating and exercise behaviour is deeply concerning and highlights that men must be included in eating disorder and body image programmes. Succeed is committed to providing such programmes for everyone.”
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It’s all go at Go Protein ... GO Protein’s innovative Go.Pro.Station is continuing to be in vast demand. Head of UK sales Nick Mills said: “It’s proving to be such a great success, in a little over five months we have installed over 70 stations nationwide. From independent operators to national chains, we are delighted with the positive feedback.” Leisure Connection is one national chain who has started to install the system throughout their estate. John Foster of Leisure Connection
added: “The Go Protein concept is exactly what the customers want. Simple, tasty and an effective product, delivered at the point of thirst. We will certainly roll out more units across our fitness estate. “You can blend and serve a fresh shake from start to finish in less than 20 seconds, and because you blend in the serving cup, you have no washing up. Who wants to blend a shake that creates more work, with the Go.Pro.Station you simply blend and go.” Nick added: “Gym operators are benefiting from additional second-
ary spend with the Go.Pro.Station, but their members were also asking where they could buy Go Protein products for use when they are not at the gym, being the manufacturer we were able to react and meet that demand fast. “So due to demand, we now also offer the Go Pro Range of supplements in tubs for retail sales from participating Go.Pro.Station gyms. “At last gym operators are able to make sensible margins, selling our tubs enables you to compete with “on line” prices, it’s a major advan-
tage when buying direct from the manufacturer. For further information contact 01778560868 or Nick Mills directly on 07894619686. Email: nickmills@goprotein.com
Designed to educate ...
Firm develops an ultra-safe repair system OVER the last few years Talurit have been developing a system that can be used for repairing or replacing gym equipment wire on site. This was to meet the challenge of several service companies who requested a safe/tested system. They wished to be able to quickly repair or replace the wire on-site without being tied to the original equipment manufacturer. Sometimes taking weeks to get a replacement wire, cost prohibitive and resulting in a minimum of two visits to site. Talurit’s challenge was to come up with a safe, simple bespoke system that could be applied to a minimum of 95 per cent of applications in any gym. During research they were astonished to find that no regulations/
method of inspection was in place for gym equipment wires even though this part of the machine takes most of the fatigue during its working life. Often the wire is only replaced after it has failed, leaving the machine useless while a replacement wire can be obtained. Having no regulations to work with Talurit has its reputation to think about so decided to make a system that would be good enough for the general lifting gear industry. This has resulted in a ultra safe system, simple methodology. Training takes less than two hours. All the components are designed/tested and manufactured in-house in its Barnsley facility. For more information contact 01226 369960 or email kerry@talurit.co.uk
Badgemaster’s lower price challenge LEADING international supplier of name badges, Badgemaster, is citing technological advances as the reason behind its new, lower prices. For over 20 years the company has placed keen emphasis on investing in the most up to date manufacturing and order processing systems which, coupled with consistent volume growth, has always enabled economies to be passed on to customers. MD John Bancroft said: “We’re now in a position to complete even the shortest runs extremely cost-effectively so we’ve overhauled our price list to make lower quantities of badges accessible at the same discounted rate previously reserved for higher volumes and are able to offer
further significant savings for larger users – and the product quality is better than ever. “Every order is backed by our best price guarantee, and we never compromise on quality. We are confident of providing the best value and the best service in the marketplace, because we’ve invested in the resources which support competitive pricing long term.” For more information contact 01623 723112 or visit www.badgemaster.co.uk
CHARTEX Products International are the premier manufacturer of educational wall charts and manuals for a variety of topics in the fields of medicine, sports science, health and fitness. Distributing all over the UK and internationally, Chartex works with knowledgeable specialists in order to set high standards of presentation. Visualisation, as displayed in the charts, plays an important part in supporting the role of the fitness trainer or gym instructor. The anatomy and physiology range of products provide essential information on how the muscular, joint, nervous and cardio-respiratory systems work. The health and fitness charts pro-
vide advice on how to exercise safely and the health series deals with issues such as healthy lifestyle, dangers of drugs, alcohol and smoking. Make Chartex charts an integral part of your fitness facility, providing your customer with useful information relevant to their exercise regime. Find out more by visiting www.chartexltd.co.uk
Let the Body ... see the Power! THIS year’s BodyPower Expo is bursting at the seams with new and exciting features – with the show also extending to three action packed days. The event takes place at the NEC in Birmingham from May 18 - 20 and new areas include the beach body zone, complete with sand. On display in the zone will be a beach volleyball court with a tournament taking place over the
weekend, as well as the UK’s version of Venice Beach featuring appearances from some of the world’s leading fitness models who will be offering tips and advice on how to achieve the perfect beach body. Marketing director Ollie Upton said: “BodyPower has surpassed all our expectations, yet we continue to drive the expo forwards to ensure we cater for all fitness enthusiasts.”
Installation ‘a great success’ CARDIO equipment supplier SCIFIT UK is working with HUR UK in offering age-friendly fitness equipment. SCIFIT UK sales director Bob Whitlock explained how a recent installation with HUR has been a great success. He said: “The installation at Willowfields in Colesley, a Midland Heart Extra Care Housing facility for the over 55s, was the first of several. “The residents at Willowfields now have a complete gym on-site and every machine is appropriate to their age group. Features include easy access, low start resistance and wheelchair accessibility. “To the casual eye fitness products don't vary significantly between one manufacturer and another, yet it is the small differences that can often have the greatest impact in delivering the most appropriate functional
application. “HUR resistance machines are perfectly aligned to complement our own cardio machines and, as a total solution, SCIFIT and HUR are the perfect fit for the active ageing market.” SCIFIT will be exhibiting alongside HUR at the World Congress on Active Ageing in August. For more information visit www.wcaa2012.com
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Different approach is the Christmas day opening solution to activity issues keeps members’ routine Nichola Curran, director, Evolve Leisure: IN response to Anne Milton’s comments in the article ‘Sector should work to promote active lifestyle’. I cannot believe what I am reading – we know all about the health epidemic and how physical inactivity is costing the NHS £1.1b. To suggest it is our sector who needs to play a role in promoting activity is patronising. What I cannot get my head around is why are exercise referral programmes being cut across the UK? I find the comment quite offensive to be honest, as an industry we do pro-
mote activity but when a ‘potential health club member’ visits their GP are they prescribed with exercise? Absolutely not, they are often given another drug (for which the GP receives payment) or told to rest. It is not our sector who need to promote activity it is Anne Milton’s. Considering there is less than two per cent of the total health expenditure being spent on prevention of disease, when will the situation ever change? Shame shame shame on them! I believe as a sector we are able to offer the solution to the problem and we just need to take a different approach, be more proactive and creative in order to find a solution.
If you want to comment on a story you’ve read in Workout or on a wider industry issue, send your comments to ce@whpl.net or Tweet us @WorkOutUK MIRRORS
Sam Dudgeon, dual-site health club manager, Spirit Health Club – Holiday Inn Rochester & Holiday Inn Maidstone:
AFTER reading your article on the Livingwell club in Newport opening Christmas day, my two clubs in Kent also open on Christmas Day 7am12.00 pm with other opening times for Boxing Day and New Years Day too. We are part of the Spirit Health Club Chain within Holiday Inn Hotels.
Praise for Fitness Awards Carol Morgan, Wellow Fitness Centre: JUST received our copy of Workout magazine and what a great spread about the awards! The features looks really glossy and
SAUNAS
WANTED
ID CARD SUPPLIES
We have opened on Christmas Day in all my six years with the company, although quieter than normal we will see 30+ members in both clubs who bring Christmas presents in for the staff (usually chocolates or wine) and many regulars see it as a way of keeping their routine going 365 days a year, as five -10 people are religious swimmers who will be at the door 7am every day. We will also cater for hotel guests who have decided to spend Christmas away from home or visiting family.
MAINTENANCE
classy and I think you’re going to get an even more massive response for this year! Thank you for featuring our quote on the front page – and great to see our photo and mention in the separate article.
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