February 2017
The UK’s No 1 fitness industry magazine
Research reveals where members go for support By Christina Eccles THE way people exercise is changing, according to research, which has revealed why people use fitness technology and where they look for support with their workouts. Worldwide research commissioned by Jabra revealed fitness hopefuls are aware that training guidance is important, but many aren’t seeking advice – either from professionals or peers. Almost three quarters (71 per cent) admitted to having never used a personal or group trainer and another 96 per cent aren’t prepared to do a basic search online for quick tips and video workouts. UK specific data found: n For 45 per cent, getting fit or feeling better physically is one of their biggest priorities for this year. n 14 per cent work out two to three times a week and 13 per cent once a week. n 70 per cent of fitness hopefuls never used a personal or group trainer before to improve their fitness. n 54 per cent use fitness technology to stay motivated and keep track of their fitness progress. n Ease of use (21 per cent) is the most important criteria when purchasing fitness technology,
followed by one do-it-all product (14 per cent) and fitness analysis capabilities (12 per cent). Additional research also found that many fitness fans are favouring ‘solo’ workouts such as running, cycling and swimming – but like to stay connected and motivated through the use of hearables like wireless headphones, digital music services and apps. SVP at Jabra, Calum MacDougall, said: “What people are seeking from wearable devices is adapting – they want help and advice on their fitness journey more than they are looking for a simple step counter. “People are looking for simplicity – the research has made that clear, and that trend is set to continue into 2017. “A one-device-fits-all approach is what people are seeking – whether that’s a mobile phone with multiple applications, or headphones that have fitness functions as well. “Hopefully, in 2017, with the right technology, those looking to workout can have both the gear, and a better idea of the right workout for them.” n How is your gym or fitness studio embracing technology? What devices are proving popular with your members? Let us know by emailing ce@scriptmedia.co.uk – we’ll use the best responses next issue.
No 281 £3
Training platform goes live
Former Newcastle and England footballing legend Alan Shearer has opened Bannatyne’s new Speedflex studio in Darlington. Bannatyne in Darlington is the first national health club operator in the UK to offer Speedflex training – a concept which makes HIIT training inclusive for all ages and abilities. n Turn to page 18 to find out more about Speedflex and how Workout editor Christina Eccles got on when she tried out a class first hand.
A NEW webinar training platform has gone live; offering top level, continuing education for fitness professionals. Members of the Pro Zone from Future Fit Training benefit from round-the-clock resources and content, as well as the chance to share ideas, opinions and feedback through surveys, blog posts and online forum. Experts lined up to deliver webinars include PT Katie Bulmer-Cooke, media expert Yvonne Radley and Wild Training founder James Griffiths. Managing director at Future Fit Training, Rob Johnson, said: “We believe the Pro Zone is a big step forward for the industry as it brings an unrivalled set of resources, training and support together on one platform, in one place. “I believe our role as a training provider is not just to see people qualify and set them off into the industry. The Pro Zone offers a wealth of support and by bringing together like-minded personal trainers, we believe it can help them drive up their performance, excel in their careers and raise standards right across the industry.”