Qualification for inexperienced and aspiring managers is latest product of partnership Page 4
Growing your personal training client base – standing out in a crowded industry
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Member numbers, revenues and penetration reach all-time highs
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VERSACLIMBER UK has launched its latest vertical climbing model in the UK, the SM-Magnetic, which will deliver precision resistance to its range.
Joining the TS-Magnetic and the SRM, the Sports Model-Magnetic, already sought after in the United States, is the next generation in Versaclimber’s magnetic resistance models – making it the first of its kind to arrive in the UK.
The magnetic resistance is a contactfree form of resistance, generated by a spinning metal plate in a strong magnetic field.
In addition to precision resistance, its benefits include hyper-smooth movement and silent operation, due to its use of the eddy current brake system that creates non-friction resistance. This new technology also means that less maintenance of the machine may be required, due to there being fewer moving parts.
Thanks also to its module display, where users can connect to the Versaclimber app via its Bluetooth functionality, the machine will offer users the simplicity of the original Versaclimber, combined with its latest magnetic resistance offering, both
working to minimise maintenance and quick user interaction. Ryan Kelford, operations manager at Versaclimber UK, said: “It’s no secret that our machines are beloved by sports and fitness enthusiasts across the globe, many of whom have experienced workouts on the original Versaclimber
from the early ‘80s.
“While we know thousands of our users are looking for the latest innovations in fitness equipment, it’s also important that our equipment is user-friendly for everyone.
“As such, we’ve created a suite of new models that combines the two – the science behind the innovation, and the simple fundamentals of our original machines. Delivered through our module display, critical information on performance insights will be at the forefront of users’ workouts. Essentially, we are keeping all the elements that Versaclimber fans love, but introducing the very latest in cardio vertical climbing technology.”
The SM-Magnetic has already had notable success in the United States, its home country, and the team at Versaclimber UK is preparing to provide the models to both individuals and gyms around the UK.
Ryan added: “We have already seen a lot of interest from people wanting to purchase the SM-Magnetic for their homes, gyms and other fitness spaces and we’re expecting this interest to surge in the coming months. It’s definitely been worth the wait.”
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Advertiser’s announcement
THE team from Taylor Made Designs enjoyed two days at the UK’s premium trade show this month, catching up with customers and showcasing samples from their new Leisure Essentials range.
The team also introduced industry professionals to the extensive merchandise range and other offthe-shelf workwear.
“For us, trade shows are the arteries that keep our business pumping,” said managing director James Taylor.
“They provide a critical opportunity to connect face to face with clients and potential clients whilst also creating opportunities for people to experience the real-world quality of our products.
“They also provide the perfect opportunity for our team to expand their industry knowledge and connections, beyond the walls of their regular working environment.
“Across the two days of Elevate, we have connected with literally hundreds of people, something that would otherwise take us months.
“Over the last few months we have really focused on developing our Leisure Essentials range and our merchandise offer to create an affordable, easy access range of garments and products that can be customised to create bespoke collections.
“All our leisure wear items are designed and created for the people who wear them by our team of in-house experts through the application of 30 years’ experience and an ongoing commitment to innovation.
“We also hold high stock volumes at our UK depot and all embroidery is applied by our experienced in-house team of machinists. These factors ensure we can meet high demand and turn around orders quickly and efficiently.”
Taylor Made showcased a number of Leisure Essential products including our zip tops, bespoke branded leisure essentials and merchandise items including trampoline and indoor play socks, drinks bottles, gym bags, sweat towels.
James added: “The reception from the industry towards our Leisure Essentials and merchandise has been extremely positive.
“We already partnered with many of the multi-site leisure operators and it’s great to have been able to extend our reach to many others.
“We look forward now to following up all the show-generated conversations over the coming weeks and months.”
Visit taylormadedesigns.co.uk or call the team on 01202 473311.
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A NEW qualification aimed at inexperienced and aspiring managers has been launched by GM Active and its strategic business partner Future Fit.
A first cohort of 25 is embarking on the Aspiring Managers’ Programme jointly devised by Future Fit, which specialises in workplace qualifications, and GM Active, a collective of 12 leisure and community organisations that manage the majority of the publicly owned leisure and physical activity assets on behalf of GM’s 10 local authorities.
The new qualification dovetails with three other GM Active-Future Fit training schemes –transformational leaders, digital staff induction and a skills academy – with the new online programme made up of modules on leadership and management; equality, diversity and inclusion; leading a team; managing projects and budgeting.
It is all framed within the Pivot to Active Wellbeing, GM Active’s ambitious change project involving all local authority leisure operators across GM.
The pivot aims to change how local leisure centres, swimming pools, fitness facilities and services, cultural venues and outdoor leisure spaces provided by GM Active’s 12 member organisations are perceived and used by effectively partnering with health and wellness providers to place greater emphasis on health and wellbeing instead of being purely focused on fitness.
Hazel Goudie, Future Fit’s head of teaching and learning, said: “The leisure sector is vast and
multi-faceted with everyone involved wanting to support and encourage customers and the wider community with health and wellbeing.
“But the sector needs educated and confident managers to help drive this forward. This qualification, and the others we’ve worked on with GM Active, helps the pivot by offering the knowledge to staff across all areas of an organisation, providing them with the leadership skills and confidence to drive the sector forward.”
GM active chair Andy King, a director at change consultants Miova, added: “Our sector is notoriously poor for developing at level 3 and 4, so we wanted to ensure if we developed our new and aspiring managers that any programme included whole systems and place-based working combined with other operational skills, which it does. The sector could do with this, for sure.”
The other training strands put in place by GM Active and Future Fit are:
n Transformational Leadership Programme –which has so far steered 80 leaders across the GM
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ecosystem away from being ‘fitness and facilities’ managers to become future leaders of public health, wellbeing and communities. The aim now is to train 40 would-be leaders a year.
n GM Active Skills Academy - this includes behavioural change training and working with people with cancer, who get the support they need from GM Active’s multi award-winning Prehab4Cancer programme. It features modules on empathy, emotional resilience, and mental health available via a Continuous Professional Development hub.
n Digital staff induction – ensuring that everyone among the 3,500 staff working within GM Active’s 12 member organisations feels bought into the GM Active mission and understands the crucial role they can play in the wider system.
Tom Godwin, Future Fit’s group operations director, said: “The industry has historically struggled with staff retention. A lot of that is down to the perception of the work they do, but by upskilling staff with extra training and appropriate qualifications, so they can reach specific populations, it can make them feel more valued as a critical part of the wider public health workforce rather than a leisure or cultural trust employee.
“As a sector, there are many junior managers suffering from poor training when it comes to the skills and behaviours it takes to be a good manager.
“We hope the Aspiring Managers’ Programme will provide the foundational skills that managers can build on to help drive forwards the future of leisure.”
IN THE fast-paced world of fitness, gym operators face the challenge of managing a multitude of equipment while striving to provide exceptional service to their members.
The key to overcoming these hurdles lies in efficient asset management, and the solution? Asset management software.
Imagine having a tool at your fingertips that revolutionises the way you track, maintain, and utilise your gym equipment.
Asset management software is the gamechanger that empowers you to streamline operations, optimise maintenance schedules, and enhance overall efficiency.
Streamlined equipment tracking
Say goodbye to manual spreadsheets and endless paperwork. Asset management software simplifies equipment tracking by centralising data, allowing you to easily monitor inventory, track usage patterns, and identify opportunities for optimisation.
Proactive maintenance planning
Preventive maintenance is the lifeline of any fitness facility. Asset management software provides automated maintenance schedules, alerts for upcoming tasks, and historical maintenance data to help you stay ahead of equipment breakdowns, reduce downtime, and extend the lifespan of assets.
Optimised resource allocation
Efficient resource allocation is the cornerstone of successful gym operations. With asset management software, you can optimise equipment usage and make informed decisions to maximise equipment efficiency and utilisation rates. For example, by moving underutilised gym equipment from one site to meet the needs of another or trade in existing gym equipment for new.
Enhanced member experience
A well-maintained gym with available equipment contributes to a positive member experience. Asset management software ensures that you can offer a seamless workout experience to your members, leading to higher satisfaction levels, increased loyalty, and improved retention rates.
Real-time reporting and insights
Data is power, especially in the fitness industry. Asset management software provides real-time reports, analytics, and insights into equipment performance, maintenance trends, and usage
patterns, enabling you to make data-driven decisions, streamline operations, and drive business growth.
Scalability and adaptability
As you expand your facilities or scale your operations, asset
management software grows with you. The scalability and adaptability of the software allows you to manage an expanding inventory of equipment, customise workflows, and meet the evolving needs of your business.
In conclusion, asset management software is not just a tool; it’s a strategic investment that empowers you to maximise efficiency, reduce costs, enhance member satisfaction, and drive business success.
Upgrade your gym operations with asset management software and elevate your fitness experience
Unlock the potential of your gym with FREE asset management software provided by ServiceSport UK.
Contact us today by emailing the team at sales@servicesport.com or call 01257 264 738 for a demonstration.
ukactive has launched the 2024 Digital Futures consultation in partnership with the Digital Futures Advisory Group, offering fitness and leisure organisations, national governing bodies and active partnerships, free digital benchmarking and strategic recommendations.
It is the fourth iteration of the annual Digital Futures consultation and organisations must complete the consultation by July 31 to be involved in this year’s programme.
Operators and suppliers across the physical activity and sports sector are invited to answer a set of questions designed by independent digital consultancy Rewrite Digital, which are analysed to provide:
n a digital maturity and effectiveness score.
n benchmarking against the sector.
n personalised recommendations.
n a private consultation with Rewrite Digital.
n access to a microsite for growth and resource.
This year’s consultation includes new questions to understand how emerging technologies and digital sustainability are impacting organisations in achieving their ambitions and for the first time, participants will be offered a second survey for deeper analysis, as well as tailored resources to support their
digital transformation journey.
Participating organisations will benefit from greater insight into the impact digital can have in supporting equality, diversity and inclusion; the role digital services can play in improving consumer experience; and the role of artificial intelligence in supporting growth.
Last year’s consultation saw 316 organisations (204 in the UK and 112 from outside the UK) complete the assessment, and the final report presented the fullest picture yet of the sector’s digital maturity levels.
There was a 12 per cent increase in the number of private operators
taking part compared to 2022.
Dave Gerrish, head of digital transformation at ukactive, said:
“Following the success of last year’s programme where we expanded the Digital Futures consultation globally, as we enter the fourth year of the programme we want to help grow the sector’s reputation to become leaders in the UK’s digital space.
“This consultation provides a critical opportunity to review and assess the barriers facing operators and suppliers, and create meaningful change that can support organisations’ digital maturity.
“We encourage all our members, whether operators or suppliers,
to take advantage of this year’s consultation and at the same time help us achieve the most accurate picture of the sector’s digital maturity so we can work collectively to drive improvement.”
Organisations that have participated across all three years of the consultation, known as the Digital Futures Cohort Group, have on average scored 18 per cent higher than the sector average, showing the benefit of continued engagement and participation in the consultation year on year.
ukactive and its partners are encouraging as many organisations as possible to get involved this year, irrespective of participation in previous years, to ensure that the programme continues to present the most accurate picture possible of the sector’s digital maturity.
The Digital Futures programme was referenced in the Government’s ‘Get Active’ strategy for sport and physical activity, which aims to get 3.5 million more people active by 2030. It highlighted the combined work of ukactive and the British Chamber of Commerce’s report ‘Digital Revolution Challenge’ on the growth and opportunity presented by emerging technology.
To complete the 2024 Digital Futures consultation by July 31 visit digitalfutures.ukactive.com/preview/
NOTTINGHAMSHIRE Healthcare’s
Newark Intellectual Developmental Disabilities has enlisted the skills, knowledge and expertise of Sport for Confidence CIC.
Working with a consortium of community partners that includes YMCA Newark and Boccia England, Sport for Confidence is supporting the creation of a clear pathway from health to leisure services, that supports those with Intellectual and Developmental Disability to access, participate and sustain physical activity opportunities that drive
positive occupational outcomes.
“The project is a fantastic example of how a whole-system approach that recruits the skills and services of a diverse array of community providers can deliver quality, health and social care focused outcomes that not only work for the individual but also helps to take the pressure off clinical services,” said Becky Sutton, Nottinghamshire Healthcare’s chief operating officer.
The project directs individuals from NHS services to their local YMCA Community and Activity
Village, where they take part in weekly, coached Boccia sessions tailored to their needs.
Sessions are delivered by the YMCA team and are specifically designed in collaboration with the NHS Newark team.
Healthcare professionals, such as occupational therapists, speech therapists, and physiotherapists, adapt their clinical expertise to the community and activity-oriented setting and work closely with sports coaches to make personalised adjustments, ensuring everyone can
meaningfully participate.
Liz Fletcher, OT and national lead at Sport for Confidence, says: “This project in Nottingham opens the door to participation opportunities that for many have, until now, not been accessible whilst also creating a wider network of support that drives social connection and engagement with the community.
“We are working with the collective delivery team, sharing our experience and knowledge from similar projects we have delivered in Essex. “
YOUR Personal Training and We Talk Wellbeing have agreed a strategic partnership designed to bring wellbeing coaches to the gym floor, transforming gyms into 360 wellness hubs that address the evolving needs of gym-goers.
The strategic partnership will see the creation of YOUR Wellbeing, a new platform with the mission to professionalise the role of the wellbeing coach, alongside training and development to help personal trainers build trusted relationships with clients.
These PTs will go beyond traditional fitness training, offering guidance on a range of topics, including stress management, nutrition, mental health, and overall
lifestyle improvements.
“We believe in the power of holistic wellness to transform lives,” said Dr Glenda Rivoallan, founder of We Talk Wellbeing.
“Our collaboration with YOUR Personal Training represents a pioneering effort to revolutionise the fitness industry by prioritising
wellbeing coaching as a key service in clubs. The adoption of wellbeing coaches requires clubs to upskill both existing and new staff in areas of positive psychology, habit forming and behavioural change.
“With our ability to not only qualify coaches in wellbeing but also provide them with the necessary support and mentoring, it is a really exciting prospect for clubs who are keen to work with us.”
YOUR Wellbeing is set to launch in the near future, with the first cohort of wellbeing coaches beginning their training in July and starting at pilot sites in September.
A number of sites have already committed to the programme, with additional agreements in progress
with further operators and gyms. James Lorey, operations director and co-owner of YPT, added: “We are thrilled to partner with WTW to introduce wellbeing coaches into the fitness industry.
“By combining our expertise in fitness management with WTW’s holistic approach to wellbeing, we aim to empower clubs to provide more comprehensive wellness solutions to their members.”
“From an operator’s perspective in the UK, we are now seeing more and more members enter facilities seeking support from a Wellbeing coach, this service is sought after and will continue to grow, offering solutions will soon become a necessity across our sector”.
WATTBIKE, innovators of indoor cycling, has launched its new Leaderboards feature.
This addition offers Wattbikers of all levels an engaging and competitive platform to track their performance, set new personal records, and compete with a global community.
The Leaderboards feature includes a variety of challenges, such as endurance tests, hill climbs, speed sprints, and distance goals so that organisations such as sports teams, gyms or schools and colleges can run internal Wattbike challenges, engaging riders in a whole new way, helping to boost retention and drive motivation.
Wattbikers can easily participate by completing any workout in the ‘Challenges’ category or by taking part in selected tests and climbs via the free to use Wattbike Training Hub app. By default, the Leaderboards display “all-time”
results, with a monthly breakdown coming soon to help users track their progress more closely.
Alongside this launch Wattbike is running its latest edition of its signature 1k Challenge, calling on all Wattbikers to complete the 1k workout in the Wattbike Training Hub as quickly as possible.
There will be a £250 voucher to spend in the Wattbike eComm store for the winner.
Wattbike is also introducing special challenges themed around the Tour de France and the Olympics.
During July there will be a series of Tour themed climbs across Cime de la Bonette, Col Bayard, Col du Galibier, Puy Mary and Sauveur as part of the Summer Sessions series. Distance challenges will return during the Olympics and throughout August, mirroring some of the iconic races set to be run at the Velodrome National during Paris 2024.
These challenges provide a unique
opportunity for Wattbikers of all levels to participate, whether they have a bike at home, use one at the gym, or are part of a school or athletic program.
Designed to be fun and inclusive, these events offer potential for competition across various groups and sports, and even serve as a platform for talent identification.
“Our goal with the Leaderboards is to enhance motivation and foster a sense of community among Wattbike users,” said Stephen Loftus, CEO of Wattbike.
“Whether you’re a seasoned athlete or simply riding to keep fit, this feature offers a fun and dynamic way to challenge yourself and achieve your fitness goals.”
Participants can track their progress with detailed analytics and enjoy a seamless experience with any Wattbike model linked to the Hub app. Users can also choose to manage their privacy settings to
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control the visibility of their rides.
Tom Cramptoon, head of commercial at Wattbike, added:
“We’re thrilled to introduce our Wattbike Leaderboards feature.
“This is a great way to incorporate community activities in your gym or studio by enhancing competitive spirit amongst your members, giving them a platform to test their limits and track their progress against Wattbikers worldwide.
“Whether they’re fitness enthusiasts or just beginning their journey, our leaderboard offers a challenge for everyone.”
HYDROW, the leading connected rowing machine brand renowned for its immersive, at-home fitness experience, is thrilled to announce PSLT as its chosen service provider in the United Kingdom.
This strategic partnership is set to enhance Hydrow’s customer experience by ensuring exceptional service and support for users across the UK.
Hydrow, widely celebrated for its innovative approach to fitness, offers a state-of-the-art rowing machine that delivers a live, on-water experience from the comfort of home.
By teaming up with PSLT, Hydrow aims to elevate its service standards, providing UK customers with seamless installation, maintenance, and support services.
PSLT, a leading provider of professional services in the fitness
equipment industry, is known for its expertise, reliability, and customer-centric approach.
By joining forces with Hydrow, PSLT will handle the end-toend service needs of Hydrow customers, from initial setup
to ongoing maintenance and technical support.
“We are honoured to be selected as Hydrow’s service provider in the UK,” said Graham Bertrand, MD of PSLT.
“Hydrow’s cutting-edge
Updates on the horizon include Team Events, sub-leaderboards for teams or groups of friends, countryspecific rankings, and personal best functionality. These enhancements are designed to make cycling even more fun and engaging, offering new ways to compete, collaborate, and celebrate achievements within the global Wattbike community.
technology and commitment to excellence make it a standout in the fitness industry.
“We look forward to supporting their customers and ensuring they have an outstanding experience with their Hydrow machines.”
This partnership marks a significant milestone for both companies, reflecting Hydrow’s commitment to expanding its global footprint and providing top-tier service to its growing customer base.
With PSLT’s expertise, Hydrow is poised to enhance the user experience, offering UK customers peace of mind and uninterrupted access to their fitness journey.
For more information about Hydrow and its innovative rowing machines visit hydrow.com/en-GB/. To learn more about PSLT and its service offerings visit pslt.co.uk
DAVID Lloyd Clubs has announced locals can now secure their membership for its latest health, fitness and wellness facility in Bury St Edmunds which opens this winter.
The Club, located on the new Marham Park development in the north of Bury St Edmunds town, will offer a variety of health and wellbeing facilities including a 100+ station gym, heated indoor and outdoor swimming pools, racquets facilities including tennis and the latest racquet sensation, padel, a large, luxury Spa Retreat with spa garden, and extensive kids’ facilities.
Memberships for the new David Lloyd Bury St Edmunds are now available to the general public, providing residents with the opportunity to join the in-demand health and wellness club.
Stuart Caswell, new club acquisitions director at David Lloyd Clubs, said: “The new Club in Bury St Edmunds has been met with a great deal of excitement ahead of its opening later this year. We are looking forward to welcoming members to David Lloyd Bury St Edmunds and building a thriving community within the new Club.
“We’ve already seen great interest in the new site and by joining the Club today new members will have the opportunity to benefit from our fantastic introductory offer.
“David Lloyd Bury St Edmunds will be a complete leisure destination for members of all ages, and we look
forward to opening our doors in the winter.”
In addition to having the ability to secure their membership for the new Club, new and potential members will also have the chance to get a first look at the new site by signing up for a virtual tour.
These tours will provide a unique opportunity to participate in an engaging 360-degree virtual tour, helping bring the new Club to life.
The new Club will feature a range of health and wellness facilities.
The centrepiece will be the stateof-the-art gym, which will house David Lloyd Clubs’ cutting-edge gym concept with an unrivalled array of
best-in-class equipment.
Bespoke group exercise studios will host more than 100 classes each week including David Lloyd Clubs’ exclusive Signature Class Collection.
Members will be able to engage in high-energy workouts such as IGN1TE, find balance in Mind and Body classes including SPIRIT, Pilates and yoga, pedal through exhilarating RHYTHM and CYCLONE group cycling classes, and experience the adrenaline rush from the exclusive HIIT class BLAZE.
The luxurious Spa Retreat will boast a wide range of premium spa facilities, including a Himalayan salt sauna, crystal steam room, cold
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plunge pool, hydro pool, heated beds, as well as a tranquil Spa Garden, perfect for a post-workout recovery or simply as a place to relax and unwind.
In addition to premium cushioned acrylic tennis courts, the new Club will offer padel facilities.
Families sit at the heart of all David Lloyd Clubs and the new site at Marham Park will be ideally placed to offer a range of activities for families and individuals alike.
The new Club will offer activities for children of all ages including swimming and tennis coaching as well as after-school and holiday clubs through the DL Kids offering.
Additionally, children aged eight years and over can enjoy the David Lloyd Clubs’ ‘Rebels’ group classes. These classes provide children with a chance to exercise alongside their parents and guardians and other like-minded members, allowing the whole family to enhance their fitness and wellbeing and spend quality time together.
From high energy, to yoga and interval training, the ‘Rebels’ classes are the perfect introduction to group exercise for the younger generation.
In addition to the state-of-the-art health, fitness and wellness facilities, the stylish Clubroom will provide an idyllic setting to unwind with friends and family and grab a delicious bite to eat, with a family zone and indoor soft play area for children.
MATRIX Fitness, one of the world’s fastest-growing commercial fitness brands, has launched the Total Body Cycle, a new air cycle which makes group exercise and HIIT more intense by transforming cardio workouts into a total body exercise.
The belt-drive air resistance increases the challenge the harder the riders pedal, push and pull. Whilst the design also ensures a significantly quieter experience than its chain-drive competition.
Ergonomically designed handlebars offer multiple grips for riders of all sizes and the frame is reinforced with heavy-duty steel to withstand heavy usage and
tough workouts.
Matrix Fitness UK managing director Matthew Pengelly said:
“We’ve reimagined the classic air bike design to create a cycle perfect for intense training environments and group exercise.
“The Total Body Cycle incorporates a design reimagined for group exercise and HIIT which is low maintenance yet still packs a punch on workouts that activate the whole body, pushing riders to new levels of intensity.”
To keep users motivated, the Total Body Cycle includes a backlit LCD console that captures watts, RPMs, heart rate, calories, time and distance. It even offers
integrated device storage that makes it easy to bring training apps or stream media.
“We know that within a group setting, time is everything, and we’ve made sure the Total Body Cycle allows for fast transitions between users so that instructors can keep up the intensity between circuits,” added Matthew.
“A quick-pull lever lets you instantly adjust seat height, the sculpted seat requires just one wrench to level, the low-maintenance belt-drive streamlines service and minimises downtime so that it’s always ready for the next user.
“We’ve even added a convenient
transport handle, so it’s easy to move the cycle between training areas as needed.”
The seamless shroud design on the Total Body Cycle protects drive components from sweat, dust and moisture to extend equipment life and stabiliser protection plates prevent scratches to keep the cycle looking like new.
Rear levelers make it easy to level the cycle without lifting whilst providing stability to the user no matter how hard they ride.
To find out more about the Total Body Cycle visit www.matrixfitness. com/uk/eng/group-training/cardio/ total-body-cycle
Advertiser’s announcement
AT ORIGIN, we partner with a multitude of PT studios to create functional and inviting spaces.
From designing your gym to installation and aftersales care, our team is on hand to make your journey into gym ownership as seamless as possible.
One of our most recent installations, RISE Fitness is definitely up there with one of our favourite PT spaces.
RISE fitness, a boutique fitness studio co-founded by fitness enthusiasts in Cheadle, Manchester, aimed to revolutionise the fitness industry with an innovative, holistic approach.
Their mission was to create a fitness sanctuary that integrated high-intensity training, wellness workshops, and a strong sense of community into one place.
The challenge was designing a functional and inviting space that catered to diverse fitness needs whilst fostering a sense of belonging among its members.
Given the competitive fitness market in Manchester, the founders needed to offer more
than just workout facilities, they needed to create an experience that nurtured both body and mind.
Origin Fitness partnered with RISE Fitness to bring their vision to life, focusing on a versatile and comprehensive equipment selection that would cater to the diverse needs of their clientele. The gym was divided into several key areas to optimise the workout experience across strength training, cardiovascular fitness, functional training, and holistic health.
A group workout space and a community driven atmosphere was important to the RISE
team. The space is now a playground for all types of training, from weightlifting and functional training, to low-impact exercises or group sessions.
Since opening, RISE Fitness has successfully established itself as a unique fitness destination in Manchester.
Members benefit from cutting-edge equipment and a thoughtful layout, allowing them to experience physical transformations, and engage in wellness practices and community events.
The inclusive and supportive atmosphere has been a major draw for many members.
Feedback has been overwhelmingly positive, with members appreciating the diversity of workout options and the quality of the gym equipment provided by Origin Fitness.
RISE manager Greg Walker said: “We have been with Origin for about six months now, the experience was very smooth, professional, and the equipment installed is to the highest standards. I’m very happy with the service from Origin and particularly impressed with their aftercare, the turnaround for any equipment issues was between 24 and 48 hours.
“They offer an amazing service and we definitely will be using them in the future.”
As RISE Fitness continues to grow, the owners remain committed to their core values of fitness, wellness, and togetherness.
Origin Fitness is proud to have contributed to the creation of this vibrant fitness community and looks forward to supporting RISE Fitness in its ongoing journey.
Follow us on Instagram @origin.fitness
By Wayne Heath
CREATING a gym environment
that inspires and motivates your members is key to building a loyal and engaged fitness community.
As a gym owner, you have the power to design a space that allows for effective workouts, encourages members to achieve their fitness goals and enjoy their time at the gym.
But if this is your first time designing a gym, understanding what makes a good environment isn’t always obvious. So, here are some of our essential tips to help you design a gym environment that motivates your members.
Prioritise cleanliness and organisation
A clean and organised gym is vital to creating an inspiring environment.
Make sure your gym is regularly cleaned and that equipment is well-maintained.
An orderly space reduces distractions and allows members to focus on their workouts.
Here are some specific tips that our founder swore by when he ran his gym:
n Implement a cleaning rota.
Schedule regular cleaning of all areas, including workout floors, locker rooms, and equipment at various intervals; i.e. clean toilets every morning, and sweep the gym floor every evening.
n Stay on top of equipment maintenance. Regularly inspect and service equipment to prevent breakdowns and member safety.
n Declutter the space. Keep workout areas free from unnecessary items and ensure equipment is stored properly (this is a good one to pass on to members, too.)
Create a welcoming atmosphere
First impressions are crucial. Members should feel welcomed and comfortable the moment they walk through the door.
A friendly, inviting atmosphere can significantly impact their motivation and overall experience.
n Front desk friendliness.
If you listen to our podcast, you’ll know how much we love it when clubs greet members with a smile when they come in and say goodbye when they leave.
Not only is it just a nice thing to do, it can have a massive impact on member satisfaction and retention.
n Comfortable waiting areas. Provide seating, water stations, and reading materials in the lobby.
n Don’t overlook the personal touches. Consider adding plants, inspirational quotes, and artwork to make the space more inviting.
Focus on creating functional workout spaces
Well-designed workout areas help members easily access the equipment they need and move smoothly through their routines.
It sounds obvious, but the layout of your gym should cater to whatever type of exercise you offer and what your members prefer.
It’s all too easy to get so overexcited by having your own gym that you end up trying to squeeze in every bit of equipment you can find, but just because you could, doesn’t mean you should.
Instead:
n Experiment with different zones. Create clear areas for cardio, strength training, functional fitness, and stretching.
n Prioritise flow and accessibility. Ensure there’s enough space for members to move between equipment without feeling cramped or getting in the way of someone else’s set.
n Mirrors and good lighting. Proper lighting and strategically
placed mirrors can enhance the workout experience by helping members keep an eye on their form and progress.
Incorporate motivational elements Motivation is key to member retention and success.
By incorporating motivational elements into your gym’s design, you can help members stay focused and driven.
n Everyone loves a motivational quote. Display motivational quotes and success stories around the gym to remind members what they can achieve.
n Progress tracking. Set up progress charts or online leaderboards where members can track their achievements.
n Music and sound. Curate playlists that energise and motivate members during their workouts and cut through any awkward silences.
Leverage technology
Integrating technology can significantly enhance the gym experience for your members.
From equipment to management software, these solutions can keep members engaged and motivated.
A great example is ClubRight’s Integration with Technogym, which links information from our Member App to the Technogym Training Coach App; allowing you to create training programmes, set goals and provide personal health insights.
Other ways to leverage technology: n Management software. Use gym management software to
streamline operations, manage memberships, and communicate more effectively with members. n Fitness apps. Provide a gymspecific app that allows members to book classes, track workouts, and receive personalised fitness plans.
Interactive training technology Invest in technology that motivates members through gamification and performance tracking.
Designing a gym environment that inspires and motivates your members is a complex process that requires attention to detail and a commitment to continually adapting your space.
By prioritising cleanliness, creating a welcoming atmosphere, designing functional spaces, incorporating motivational elements and leveraging technology, you can design a gym environment that not only meets but exceeds member expectations.
Remember, a motivated member is a happy member, and a happy member is a loyal member. Invest in your gym’s environment, and you’ll see the rewards in member satisfaction and retention.
ClubRight is the go-to member management software for independent gyms, taking care of everything from membership management and billing to class bookings and online joining – plus a whole lot more.
Give us a call on 0203 884 977 or book a free online demo with one of our product experts to find out why we’re trusted by more than 1,000 fitness businesses across the UK.
By Katie Bulmer-Cooke
IN THE saturated world of personal training, distinguishing yourself and expanding your client base requires strategic thinking and a multifaceted approach.
Leveraging both online and inperson opportunities can help you create a robust presence and attract more clients. Here’s how you can effectively grow your PT client base and stand out in this competitive industry.
First, it’s time to embrace your online presence and content creation.
With everyone carrying a smartphone, the internet is a powerful tool at your disposal. Creating engaging and informative online content is one of the most effective ways to showcase your expertise and attract new clients. Start by making helpful video content. Use questions you frequently receive from clients as inspiration for your content.
Addressing common concerns and providing solutions can position you as a knowledgeable and approachable professional.
Short, informative videos on topics like proper exercise technique, nutrition tips, and workout routines can attract significant attention.
Platforms like Instagram, TikTok, and YouTube are ideal for sharing these videos.
Then try collaborating with relevant podcasts and YouTube channels. Longer-form content through podcasts and YouTube collaborations allows you to delve deeper into topics, showcasing your personality and expertise. Reach out to fitness-related podcasts and YouTube channels for guest appearances. Sharing insightful information and engaging stories can help you connect with a broader audience and drive traffic to
ZOOM Media UK has announced a new partnership with Your Personal Training.
This collaboration marks the first time Zoom’s rewards platform will be directly available to the clients of YPT trainers, offering unique incentives to enhance client engagement and retention.
In a move that takes Zoom Media beyond the traditional operatorfocused models, its rewards platform now benefits operators, PTs and their clients, covering all sides of the industry.
Client retention is often cited as a major concern for personal trainers, but the integration of Zoom’s rewards platform offers significant advantages, serving as a unique selling point in a competitive market.
Trainers can now use this to enhance client motivation and satisfaction, foster stronger relationships and drive client success.
“Working with Your Personal Training to extend our rewards platform to PTs and their clients is a genuine first that means we’re able to provide benefits across every level of the industry,” said Ferne Langford, partnership group director at Zoom Media.
“Your Personal Training are already known in the industry for their exceptional level of service, but this
collaboration will enhance the YPT personal training experience even further, offering valuable incentives to support client engagement and retention, ultimately benefiting both trainers and their clients.”
The platform will also feature Your Academy courses, with discounts for the majority of educational resources, designed to encourage people to investigate careers in the sector and trainers to continue their professional development.
Aaron McCulloch, co-owner and director of Your Personal Training, added “Our top priority is equipping our PTs with the resources they need to achieve both their personal success and that of their clients.
“Partnering with Zoom Media has enabled us to enhance this mission through their innovative rewards platform. We are excited to witness the positive impact this partnership will have on our trainers and clients in the near future.”
your own social media and website. While online presence is crucial, face-to-face interactions remain invaluable. Engaging with potential clients in person allows them to experience your coaching style and expertise first-hand.
Teaching group fitness classes, whether regularly or as a coverinstructor, is an excellent way to demonstrate your skills. Classes give you a platform to connect with multiple individuals simultaneously. At the end of each class, invite participants to discuss personal training opportunities with you. This personal invitation can lead to increased inquiries and conversions.
Building relationships within your community is essential. Partner with local businesses and community groups to hold joint workshops or events. For example, weight loss clubs. Regardless of your personal stance on their methods, weight loss clubs often lack comprehensive fitness guidance as they focus more on nutrition.
Offering to provide fitness education to their members can fill this gap and showcase your expertise.
Also try to collaborate with local sports clubs to offer strength and conditioning sessions. For example, providing specialised training for
local running clubs can highlight your ability to enhance athletic performance.
Networking and fostering good relationships are fundamental to growing your personal training business. Effective collaboration can lead to mutual benefits and increased exposure.
Partnering with other fitness professionals or businesses to host workshops can attract a diverse audience. These events provide a platform to share your knowledge and attract potential clients who value your expertise.
Engage with local community groups and offer to deliver fitness talks or classes. This not only increases your visibility but also establishes you as a community resource for health and fitness.
Growing your personal training client base requires a balanced approach of online and in-person strategies.
By creating valuable content, collaborating with others, and actively engaging with your community, you can effectively stand out in the crowded fitness industry and build a thriving client base and business.
n Katie Bulmer-Cooke is an awardwinning fitness trainer, speaker and consultant.
DESIGNED & MADE IN ITALY
THE Thames Club has launched a new, dedicated Reformer Pilates studio as part of its Hot Yoga Club brand in response to growing member and community demand.
The Thames Club is a multi service health club with a reputation for innovation.
In 2018, The Club introduced a dedicated Hot Yoga Club within the footprint of the existing club, creating a completely standalone brand and membership in recognition of a growing demand for a more holistic approach to health and wellbeing.
The Hot Yoga Club has been a huge success, growing the total membership base and driving new revenue.
In a bid to continue to grow the appeal, evolve the offering and optimise revenue, in 2022, managing director Peter Williams and studio manager Laura Hedges added a small Reformer
Pilates studio to the offer.
Laura said: “The dedicated Reformer Pilates studio was a hit from the start.
“In addition to existing Hot Yoga Club and Health Club members making bookings, the new Reformer Pilates studio started to attract new members from the community, growing our membership and revenue.
“Two years on and the studio is unable to keep up with the demand, with a large proportion of classes attracting a waiting list.
“In response to this, we have relocated the Reformer Pilates studio into a larger space on the first floor, next to the Hot Yoga studio, and added three new Balanced Body® Allegro® 1 Reformers.
“We researched different Pilates Reformer suppliers and Balanced Body® was the stand-out.
“Our incumbent Reformers were Balanced Body® Allegro® 1’s so
adding 3 new Allegro® 1’s made perfect sense from a continuity perspective.
“We have now added three Reformers to our existing five to create a dedicated eightReformer Pilates studio.”
The uplift in the popularity of Reformer Pilates experienced by The Thames Club is mirrored globally.
Peter added: “Pilates is such a diverse modality, supporting a wide array of mental and physical health drivers.
“It can be adapted to train strength, bone density, balance, mobility, flexibility, agility and power, so it is easy to understand why it has such wide member appeal.
“Thanks to many celebrities and influencers sharing their positive Reformer experiences on social media and a general wake up to the diversity of outcomes Reformer Pilates promotes, has
created a perfect storm and seen the popularity of the modality skyrocket.
“At The Thames Club we are attracting engagement from across a broad range of demographic groups and are seeing increasing engagement with men.
“Our ambition is to ensure that The Thames Club and Hot Yoga Club can grant access to everyone who wants to get involved.
“Not only is this good for the individuals and our community, it is also good for The Club because it drives the revenue we need to keep reinvesting and providing services aligned to the ever changing needs of our consumers.”
The Club is currently timetabling 30+ classes per week, catering for all abilities from beginners through to seasoned Reformer Pilates practitioners.
By Dean Godfrey
THE great thing about the fitness industry is that whenever members come to their club to train, they all have the same intention to achieve their own individual goals.
Status and corporate hats are left outside, whether they’re doctors, labourers, or solicitors.
Members acclimatise to the environment accordingly and find their own comfort zone.
This feeling of acclimatisation is the feeling of adapting and gaining familiarity to this environment.
Humans are creatures of habit and when they do not feel familiar with their environment, they become confused, irrational and react in different ways.
Have you ever rearranged some of your equipment and had to deal with the ramifications from existing members who feel ‘disoriented’ to what they may have been used to for years?
So, if an existing member can feel
Dean Godfrey
disoriented and uncomfortable just from you moving a piece of equipment around, this may put into perspective how a new person feels when they walk into your club for the very first time.
Let’s face it; a fitness centre for a new person, not wearing gym attire,
who may be a little overweight, is one of the most intimidating environments.
This element or fear factor when people enter your club is a big barrier that will need to be broken down so that you can encourage them to make a rational, comfortable decision as to why they should join your club.
The best way to overcome this fear factor is to apply the principle ‘Feel, Felt, Found’ to reducing barriers and making people feel at ease.
You are empathising with the prospect as to how they ‘feel’ now, telling them that many other members ‘felt’ like that when they started, but what those members ‘found’, and what they will ‘find’ too, is that it is only normal to feel that way.
Here is an example. “Mrs Jones, when you first walk into any gym, the first thing you will think of is ‘Wow.. what am I supposed to do with all that.’ Don’t worry, it is right to
feel like that, many of our members felt like that when they first walked into the gym, but what they found, and what you will find too, is that we have a person who spends over an hour showing you how to use the equipment until you feel comfortable using it by yourself. Is this personal programme something you feel will make you more confident exercising here?”
As you can see, you are reassuring the prospect that it is only natural to feel the way they do.
When they feel that this is normal, and you provide a solution, it will calm their nerves and they can begin to focus more on what they want to achieve and how your club will help them towards this goal. What this ultimately means to you is that you will have a better relationship with prospects that will result in a higher closing percentage and more gross sales.
n Dean Godfrey is the COO of Creative Fitness Marketing.
“221 new members in 7 weeks!
We use CFM as we know their multi-faceted marketing gives us a huge impact in the local area, not only throughout the time they are here but for months to come thereafter." Jack
Burton, Owner Fit24 Hull & Seaham
THE UK health and fitness industry is performing strongly, with gym numbers up slightly on 2023 and member numbers, market value and penetration all surpassing pre-pandemic levels to reach all-time highs.
These are the headlines of the State of the UK Fitness Industry Report 2024, unveiled by market intelligence expert Leisure DB and – for the first time ever –made available to everyone free of charge.
“We believe in the power of sharing data across the sector, working together to evidence the impact of our great industry and go even further in improving the health of the nation,” said Leisure DB founder David Minton.
“Making the full 140 pages of this flagship report free for everyone to read marks our commitment to this vital agenda, and the commitment of our partners, as it is with their invaluable support that we are able to do this.”
Although the total number of gyms remains below 2019’s high of 7,239, the figure is back over 7,000 after dipping below this milestone in 2023. For 2024, Leisure DB’s research identified
a total of 7,009 UK gyms and health clubs – a small rise of +0.2 per cent vs 2023.
Total member numbers, market value and penetration have seen more significant rises.
Across the UK, there are now 10.7 million gym members (+4.1 per cent vs 2023), which means 15.9 per cent of the UK
population is now a member of a gym.
This penetration figure is up from 15.1 per cent in 2023 and surpasses 2019’s pre-pandemic high of 15.6 per cent.
Meanwhile, market value has reached £5.9bn in 2024 (+9.7 per cent vs 2023) – an upwards trajectory that continues to be
driven by rising membership fees. Of note, while the private sector is forging ahead on all measures, challenges remain for the public sector.
The number of public sector gyms has fallen this year, while member numbers and penetration have risen but not yet to previous highs. It is only in the measure of market value that an all-time public sector high has been achieved.
The report findings were showcased at Leisure DB’s annual EVOLVE conference, which took place at The Ministry, London.
The full State of the UK Fitness Industry Report 2024 is now available to read – for free – at www.leisuredb.com/publications
It includes accurate, granular information on UK club and member numbers, openings and closures, regional variances, average fees, operator rankings, public/private breakdown, plus detailed analysis of the top operators in each market segment – and much more.
There’s also a series of operator and thought leader interviews, providing fascinating insights into the stories behind the statistics.
Fit24 Hull, known for its exceptional services and community engagement, has recently experienced a remarkable surge in membership and profits following a highly successful marketing campaign in collaboration with Creative Fitness Marketing.
The campaign, which spanned more than seven weeks, generated a projected profit of more than £102,000 and welcomed 221 new members to the Fit24 family.
Choosing to partner with CFM was a strategic decision influenced by the proven success of their multifaceted marketing approach.
Fit24 Hull owner Jack Burton said: “If I was to attempt this scale of marketing myself, it would cost me more than CFM’s cut.
“I get the advantage of having two experienced staff members on site who do this day in, day out, which my staff can learn from.”
The campaign employed a variety of marketing methods to reach potential members, including social media, direct mail, referral schemes, open days, promotional signage, and community outreach.
The breakdown of successful marketing avenues includes 22 per cent from Facebook, 12 per cent from leaflets, 11 per cent from Instagram and 22 per cent from
events and open days. This diverse strategy ensured a wide reach and significant engagement from the local community.
“The staff really take on board our club ethos,” Jack added.
“Their understanding of this is evident in their tours and close rate percentage. Every tour is specific to the person and really fits our values of a bespoke member journey.
“This personalised approach to potential members was instrumental
in achieving a high close rate and fostering a sense of belonging and trust within the community.”
One of the standout aspects of the campaign was its ability to maintain and even boost the club’s sales figures.
“Due to the impact in our local area, our club sales across the campaign did not see a drop,” added Jack.
“In fact, our club sales in the first two-to-three weeks increased on our
weekly average.”
This sustained increase in sales highlights the effectiveness of CFM’s marketing strategies in driving long-term growth and visibility for Fit24 Hull.
CFM’s onsite team, consisting of an experienced marketing professional and sales consultant, played a crucial role in the campaign’s success. Their empathetic sales approach, which focuses on understanding prospects’ fitness goals and motivations, aligns perfectly with Fit24 Hull’s commitment to a bespoke member journey.
Jack also emphasised the lasting impact of CFM’s involvement:
“We use CFM as we know their multifaceted marketing gives us a huge impact in the local area, not only throughout the time they are here but for months to come thereafter,” he said.
“I know once CFM leave, my club will be one of, if not the first gym to be thought of for someone looking to join a gym in the local area.”
Fit24 Hull’s successful campaign with CFM is a testament to the power of strategic marketing and community engagement.
For more information about how CFM can transform your gym, spa, or health club visit www.cfm.net or call Jonny on 0115 777 3333.
CATEGORIES
NATIONAL GYM OF THE YEAR
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BEST HOTEL & SPA FACILITY OF THE YEAR
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BEST MEMBERSHIP CAMPAIGN SPONSORED BY
BLAMING screens and social media for everything? It’s time to move past that.
We’re entering a new era of experiential events – expos that are interactive, multisensory, and emotionally engaging.
Imagine this: you’re in Rimini, Italy, at a stunning fitness expo bustling with booths and activities.
You see the latest fitness equipment and get to touch and test it.
And even when it comes to VIPs, you don’t just watch your favourite champions from a distance – you shake hands, take selfies, and ask your own questions.
This vision comes to life through the passion of Panatta.
Take the Ronnie & Phil Live event, for example.
It took place in about 60 minutes on Saturday, June 1 at the Fiera di Rimini Wellness
Arena—a round area adorned with Panatta’s red chiffon banners.
Bob Cicherillo, The Voice of Bodybuilding, captivated the audience with his deep, resonant voice and engaging personality.
He was joined by Rossella Pruneti, who bridged the gap between the Englishspeaking fitness world and the Italian “ghisa” of Physical Culture.
Together, they facilitated a session where attendees could ask questions to eighttime Mr Olympia Ronnie Coleman and seven-time Mr Olympia Phil Heath.
When we say “attendees” we mean thousands of people – fans of all ages and from all eras of bodybuilding, both men and women.
Despite time constraints and some shyness, every question asked resonated with the audience, creating
an uncanny synergy between the crowd and the Olympia legends. The common thread was passion.
This event celebrated not only the exercises and equipment showcased at the main Panatta booth and the Panatta Muscle Gym booth but also the passion, drive, and personal growth that come with using this equipment.
Ronnie got emotional talking about his mom, his main motivator and supporter, while Phil’s eyes shone as he recalled the tough times he faced off the winning podium at certain moments of his amazing legendary reign.
Both champions emphasised the joy of bodybuilding as a journey of self-discovery and personal building.
Even the challenging questions about risks, doping, and thoughts of
quitting were met with heartfelt responses about the joy of pursuing what you love.
Ronnie, still working as a policeman while being an Olympia champion, and Phil, a global ambassador and motivator, perfectly exemplified this spirit.
This spirit of passion and dedication is also embodied by the event’s sponsor, Panatta – a company that truly loves what they do.
Whether leaving the expo with a new piece of incredible Panatta equipment or simply a boost in mood, everyone went home – or back online –with their passion reignited.
Remember to join us live next year.
Panatta Srl – Via Madonna della Fonte 3/c , Apiro (MC) Italy @Panatta Srl +39 0733611824 infouk@panattasport.it @panattasport @panattaofficial
By Stuart Stokes
WE’VE already examined how data matters more than ever for the leisure sector – it has to become one of our most valuable assets for being seen as credible in healthcare circles.
We’ve also explored the language of healthcare and ways to bridge the gap between health and leisure.
Now it’s time to look at using everything software has to offer to run truly effective health improvement programmes, that can prove their worth to the people who matter.
Over the last 15 years, if there is one thing being the founder and MD of ReferAll has given me, it’s the confidence to work with exercise and wellbeing providers.
We’ve seen it all, and after much trial and error I have a good idea of what makes a streamlined, effective referral programme.
A large majority of the enquiries we receive come from providers who are still using spreadsheets to record what’s going on in their schemes and need a more up to date system for reporting to commissioners, the board or potential healthcare partners and funders.
As Donna Williamson, senior health innovations manager at Everybody Health and Leisure explains, using software like ours at ReferAll not only enables simpler data reporting and analysis, which facilitates more effective funding bids, but also
helps inform future decision making.
“When I came into my role, Everybody didn’t have a referral management system,” she said.
“We wanted to be able to capture all communications and information relating to a client’s journey on one of our targeted health and wellbeing programmes, and create a single point of access.
“Now we can demonstrate outcome achievements using evidence-based screening tools and questionnaires.
“As a result of using ReferAll, we’ve identified clients are more likely to drop out at week eight, so
as a result decided to introduce more touch points at this time and incentives when people reach certain stages of the journey.
“This is all new data for us, which is informing how we proceed.”
Building a system to meet your needs Collecting and analysing data can help guide service and programme development, but what comes out can only ever be as good as what goes in.
To get the best out of any CRMstyle programme-management software requires preparation: n Busy managers often struggle to map out the detail of their service processes to gather the necessary data. It seems natural to start from the beginning and move forward from receiving a referral, but it’s often more effective to start by asking ‘what outcome do we want to achieve and by when?’ and working backwards.
n Aligning processes with key performance indicators (KPIs) can be challenging. To break this down, managers should work closely with commissioners and programme coordinators to tailor workflows to match their KPIs. This ensures everyone is working towards the same goals and boosts programme efficiency.
n Tracking tasks and deadlines is another common challenge. It’s well worth setting aside some time to create automated reminders and tasks. This not only promotes consistency among
staff but also minimises errors and helps with timely data collection. n A task isn’t much use unless it runs at the time you need it to. Here at ReferAll we call this a task trigger event. For example, creating a task to prompt a 12-week questionnaire reminder at week 11 means your team know when client’s data should be collected. This increases the likelihood of collecting information on time, with less drain on your team resources.
n Try to complete these steps at the beginning of the service –setting performance standards serves as benchmarks for measuring success, and also providing solid data to report on.
“Setting up our software correctly has ensured our triage team are carrying out tasks at certain points in a customer’s journey to make it smoother and more consistent,” added Donna. “It provides full transparency. At the touch of a button, we can obtain detailed scheme and client reports, without laboriously going through spreadsheets manually. We have already used the data to secure funding, for example for our Long Covid Exercise Rehabilitation Programme.”
Building your systems and processes from the ground upholds the key to not only extracting valuable data but also driving best practice and continuous improvement, and increasing the efficacy of services. n Stuart Stokes is MD at software platform ReferAll.
ukactive has revealed that National Fitness Day 2024 will take place on Wednesday, September 18, hot on the heels of the Olympics and Paralympics in Paris.
The nation’s most active day of the year promises to be the biggest yet, with vibrant new branding for the 2024 campaign to reflect the fun and diversity at its heart.
Now in its 13th year, National Fitness Day will be supported by sports rewards platform, Endurance Zone and men’s mental health charity, Movember, for the second year in a row.
Huw Edwards, CEO of ukactive, said: “It’s clear that our nation’s gyms, pools, leisure centres, fitness studios and sports clubs have never been so in demand, showing how much people value physical activity for their physical and mental health.
“It’s great to announce the date for National Fitness Day and some fantastic partners in the shape of Endurance Zone and Movember, to help us make this year our biggest yet.
“National Fitness Day really is a fun day with a serious message and this year we have a golden chance to highlight the value of physical activity at all ages, and the role of our members in building a happier and healthier nation.”
Gyms, swimming pools, leisure centres, sports clubs, studios, schools, workplaces and online providers across the UK will be opening their doors to encourage as many people as possible to try something new and reap the physical, social and mental benefits
of physical activity.
Last year, 10.2 million people in the UK were directly motivated to participate in some form of activity on National Fitness Day, whether for the first time or for the 100th time.
The campaign had a global media reach of 57.2 million, with 31.3 million engaging on social media.
Following this success, the theme of ‘Your Health is for Life’ will return, as ukactive and its campaign partners emphasise the essential role physical activity can play in our physical and mental health at every
stage of our lives.
From children and young people to the working age population and the older generations, National Fitness Day will encourage everyone to embrace being more active and why is it important for your overall health.
The Fitness Day Rewards App from Endurance Zone is now available to download from all app stores where the more you move, the more points you acquire that can be redeemed on prizes and discounts on the nation’s favourite brands.
The campaign will also help the physical activity sector to demonstrate the essential role it plays in helping to prevent more than 20 chronic conditions including type 2 diabetes, obesity, heart disease, many types of cancer, depression and anxiety.
Movember will help the campaign to raise awareness around the importance of mental health and how there is a clear link between being physically active and having better mental health.
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