Group partners with Boxercise to provide courses for professionals
Page 6
£200,000 refurb of town centre gym and fitness hub is unveiled
Page 12
Over three-quarters of gym members workout to improve mental health
Page 16
£4million invested into NRG Gyms to continue its rollout
PUMA Growth Partners has announced a £4million investment into NRG Gyms – an award-winning, high-value, lowprice group founded by Shafiq Ahmed.
The funds will support NRG in continuing to expand its portfolio of gyms across the UK and the use of data and analytics to improve the member experience while creating a technology-led back-office infrastructure capable of allowing the business to scale at speed.
Shafiq said: “I am delighted that Puma has chosen to continue to support the growth of NRG with further investment into the business.
“It’s a testament to the success of the business and will allow us to continue to grow our member communities, develop our pipeline of new sites all whilst continually investing in the team, people development and infrastructure required to grow further.”
The chain has also recently strengthened its management team with the appointment of Neil Greenhalgh to its Board as nonexecutive director.
A qualified chartered accountant,
Neil spent nearly 20 years at JD Sports, including five years as chief financial officer.
He was highly instrumental in devising and executing the strategy which saw the business grow from a small cap listed business with 330
stores across two countries, to a FTSE 100-listed global retailer.
Neil played a central role in JD Sports opening its own gyms, as part of which he led the Xercise4Less gym chain acquisition process in 2020.
Henri Songeur, investment manager at Puma Growth Partners, added: “We are delighted to continue our support for NRG with funding that will help the business grow its portfolio of gyms and continue to build on Shafiq’s passion for his business, members and his colleagues.
“The strong management team and proven business model have positioned NRG as a formidable operator in a sector expected to be worth approximately £2.8 billion in 2025.
“The addition of Neil Greenhalgh further enhances the company’s capacity to establish itself as a leading provider of low-cost, high-value gym facilities.
“We look forward to working closely with Shafiq, and the wider team, to help realise their ambitions for the business going forwards.”
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Advertiser’s announcement
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Neil Greenhalgh
A SIGNIFICANT increase in life satisfaction for people participating in GP exercise referrals has been emphasised in a survey carried out across Greater Manchester.
It shows the mean scores for patients taking part were 1.9 points better than for those on a waiting list, using a scale of one to 10. By comparison, previous studies of changes in life satisfaction have found that moving from unemployment to finding work leads to an average 0.5-point increase.
The survey has been commissioned by GM Active, a collective of 12 leisure and community organisations representing all 10 local authorities in Greater Manchester, and conducted by State of Life, which works with its clients and government economists on how to measure and report on the socioeconomic value of physical activity.
Using a tried and tested methodology recommended by the Treasury, State of Life has pioneered the creation of Wellby scores by using answers from a bank of more than 200 validated questions from UK data sets.
The GM Active survey of more than 1,700 people either on a waiting list
for a GP referral or taking part in a programme, also shows significantly improved Wellby scores for happiness, anxiety, loneliness and feeling worthwhile.
State of Life founder Will Watt said: “These results are what we call first findings and although there is similar work going on elsewhere, they’re significant because you’ve got a former health minister and Treasury secretary, Andy Burnham, as mayor, and integrated health authorities, so this puts Greater
Manchester ahead of the game in proving the worth of physical activity, and that could influence national guidance.
“What’s more, we’ve carried out what’s known as regression analysis.
“This means we’ve taken into account factors such as age, health, disability, socioeconomics, and employment status to give us more confidence that any positive difference we see in the scores is actually due to participation and not anything else.”
A repeat data collection is now underway – described as creating ‘gold standard data’ – after which the findings will be broken down borough by borough and fed back to GM Active, whose strategy is focused on addressing physical inactivity and improving population health and wellbeing throughout Greater Manchester.
Andy King, GM Active chair, added: “The early results are really encouraging as they help demonstrate the positive impact the referral schemes are having on participants, and this helps us to evidence the impact they are having across Greater Manchester.
Survey shows increased life satisfaction for people taking part in GP referrals Operator launches industry-first membership
EVERYONE Active has launched the You+ membership, becoming the UK’s first leisure operator to offer fully-integrated wellness support to customers.
Developed in partnership with physiologist and wellbeing consultant Oli Patrick, the You+ membership will enhance Everyone Active’s ability to provide 360-degree health and wellness support, both in and outside centres.
He said: “You+ recognises wellbeing is driven not by short term fixes and products, but by consistent adherence to the key behaviours that make us well. A key aspect to You+ is its holistic nature.
“We must recognise that movement and exercise form a part of wellbeing, but do not complete the picture.
“You+ seeks to become a beacon to members in the choices they make across the six key domains of lifestyle.
“Most of these areas have never been formally coached and individuals have been left to work out the key lifestyle choices, with no support, guidance or direction.
“You+ brings a new vehicle to discuss well-being with customers in a format driven by kindness and empathy, underpinned by robust clinical science.”
The principles of the You+ membership will focus on six key pillars, aiming to improve lifestyle management to support wellbeing beyond the core roles of fitness.
The six pillars are sleep, recovery, nutrition, brain health, social wellness and movement.
The product has been developed over the past year, with a training programme delivered to upskill in-centre Everyone Active colleagues as You+ coaches.
The colleagues involved have been provided with the scientific
research and training to lead on the in-site delivery of the wellness pillars.
By signing up for the You+ membership, each customer will receive a consultation from a You+ coach across the six pillars of wellness.
The consultation provides insight to each customer’s current wellness and allows the leisure operator to benchmark their wellness through the ‘Everyone Active Age’.
The ‘Everyone Active Age’ is calculated against the customer’s current age, but aims to give a
“This piece of work along with others such as UK Active with its MSK hubs and the collaboration with six ICBs; the Active Partnership’s ongoing work on health pathways with Move Consulting, and the great work Dr Coral Hanson is leading on in Scotland with the Physical Activity Referral Standards, will contribute to the evidence base that our sector can contribute to the government’s transformation of health care; treatment to prevention, hospital to community and analogue to digital. “There’s still a lot to be done, but this is a significant step forward.”
measurement of their mind and body’s ‘age’.
This is relative to their overall well-being habits and how they respond to each pillar in the You+ questionnaire.
The new membership is responding to an increased demand for day-to-day wellness support, following the success of Everyone Active’s launch of the Wellness membership in 2023, which received more than 25,000 sign-ups and 25 per cent of all new fitness sales.
Everyone Active manages more than 240 leisure facilities, and the membership gives customers access to a wide range of exclusive benefits – on top of their gym membership – to help with their mind, body and wellbeing.
The new offering will be an upgrade of the Wellness membership, with the integration of HealthHero into its membership benefits and more than 120 offers and product savings from major brands in the wellness space.
HealthHero provides customers access to a virtual GP service through video and phone consultations. Available seven days a week from 8am to 10pm, this service ensures quick and convenient access to practising GPs.
Group partners with Boxercise to provide courses for professionals
THE Fitness Group has partnered with Boxercise to provide online and in-person courses for fitness professionals, to help them upskill and deliver greater value.
Boxercise has been supporting fitness professionals to develop their career since 1992.
The method is based on traditional boxing, with a focus on fitness, not physical combat.
Boxercise involves hitting pads and not opponents, making it a fun and effective workout for improving overall fitness.
Andy Wake, director of Boxercise, said: “The Fitness Group has a reputation for the highest quality educational standards with the same ethos as ourselves of always putting their students first.
“These aligned core values make this an exciting partnership.
“We look forward to working together, always with the learner’s experience and outcomes central to our objectives.”
The partnership will provide new opportunities for The Fitness Group to upskill learners who are already participating in their level 2 Gym Instructor and level 3 Personal Trainer courses.
For the fitness industry, this partnership bridges the gap between personal training education providers and independent providers that offer specialised training.
It will allow fitness professionals a smoother transition into continuing professional development and learning skills that will help them to elevate their business.
Those working in the fitness industry will have access to in-person courses in Glasgow, London and Manchester, as well as online courses, leaving no geographical restrictions.
Steven Dick, co-founder and director at The Fitness Group, added: “Boxercise is a wellestablished name in the industry and has been successfully educating fitness professionals to become Boxercise instructors for 25 years now.
“This is a really exciting partnership, giving us the opportunity to educate our learners to become Boxercise instructors.”
The Fitness Group offers a range of courses designed to help fitness professionals expand
Advertiser’s announcement
their expertise and deliver exceptional service in the industry.
Recognising the importance of continuous learning, they focus on keeping professionals informed with the latest health and fitness insights, contributing to the growth and advancement of the fitness sector.
In addition to their global online platform, The Fitness Group provides in-person courses across the UK, the Middle East and Europe.
Rena Health & Leisure breaks through the clutter in Southampton’s competitive fitness scene
SOUTHAMPTON’S fitness market is fiercely competitive, with well-known brands like Village Gym, The Gym Group, and David Lloyd dominating the landscape.
However, Rena Health & Leisure, located within the Leonardo Royal Grand Harbour Hotel, has recently made a significant impact by partnering with Creative Fitness Marketing.
Through a tailored, multifaceted marketing campaign, Rena successfully stood out from the crowd, attracting 250 new members and generating an increased monthly income of £4,040.
Breaking through with a multifaceted approach
In a city crowded with high-profile gyms, standing out is no small feat. CFM tackled this challenge by deploying a diverse marketing strategy that reached potential members across various platforms.
The campaign utilised both online and offline methods to ensure Rena reached as many people as possible. Social media platforms like Facebook, Instagram and TikTok were pivotal in connecting with younger, tech-savvy audiences.
These platforms allowed the club to showcase its facilities through authentic, engaging content that appealed to those who might otherwise feel intimidated by large corporate gyms.
In addition to its digital presence, CFM employed more traditional marketing techniques, including
leaflets, signage, and corporate outreach.
This broad approach ensured the campaign reached all corners of the Southampton community, from corporate employees to residents who may not engage with social media frequently.
Welcoming new members with a personal touch
One of the key elements that set the campaign apart was the CFM’s staff to making fitness accessible for everyone.
Recognising that many people can feel daunted by the idea of joining a gym, the team focused on delivering quality, personalised tours. Potential members were shown that gyms are for everyone, regardless of fitness level or experience. This welcoming environment, coupled
with a strategic marketing approach, helped attract a broader range of members, from fitness newcomers to seasoned gym-goers.
A smooth and supported journey
Alison, club manager at Rena Health & Leisure, praised the smooth execution of the campaign and the support provided by the CFM team.
She said: “The team here promoting our memberships were amazing, and it was a smooth journey. When I started here as club manager I had no information about the last campaign that was promoted here, but Mike was extremely helpful and gave me all the information I needed to understand the process. This campaign has gone well with the support from Mike and Chad.”
Standing strong in a competitive market
Rena Health & Leisure’s success in Southampton’s highly competitive fitness scene demonstrates the power of a well-executed marketing strategy that hits on multiple fronts.
By blending online engagement with traditional outreach, and creating a welcoming, inclusive atmosphere, CFM and Rena Health & Leisure have proven that even in a saturated market, there’s always room for growth when the right approach is taken.
For more information on how a CFM campaign can boost your gym’s membership and income, visit www.cfm.net or contact them at 0115 777 3333.
"Over £53,000 in projected membership profit in 6 weeks!"
"Their staff fitted seamlessly with our team and provided all the marketing and sales activity. They over-delivered on their proposal and brought a great atmosphere to the club. Would definitely recommend." Chris Murphy, Club Manager Energie Fitness Lincoln
CREATIVE FITNESS MARKETING
SKELCORE – a beacon of innovation and comprehensive fitness solutions ...
IN THE dynamic landscape of global fitness, SKELCORE stands out as a beacon of innovation and comprehensive fitness solutions.
Founded in Miami, SKELCORE is deeply rooted in a city known for its vibrant fitness culture and dedication to health and wellness.
This Miami-based company has been a game-changer in the fitness industry for over 19 years, supplying high-quality fitness equipment worldwide.
SKELCORE’s mission is clear: to empower gym clubs and facility owners by providing them with an end-to-end solution of stylish and differentiated products under one robust brand.
By offering a unique blend of strength, weights, cardio, flooring, Pilates, and recovery products, SKELCORE ensures that every gym owner has the tools needed to cater to a diverse clientele seeking comprehensive fitness solutions, a skillset they acquired having previously held the prestigious license for Gold’s Gym fitness equipment.
The ethos of SKELCORE is captured in its name – protect your SKELeton and build your CORE.
This dual focus not only highlights the
brand’s commitment to foundational health but also highlights its strategic approach to fitness, balancing strength, recovery and innovation.
As SKELCORE continues to expand its product range, it remains at the forefront of the fitness equipment industry and building long-term partnerships with gym owners worldwide.
Understanding the growing focus on longevity and wellness, SKELCORE is actively enhancing its offerings with products designed to preserve the body for
the long term.
Innovations like saunas, cold plunges, and compression systems cater to those seeking methods to enhance their longevity and overall well-being, thus offering a complete solution for health and performance.
SKELCORE’s dedication to differentiation and innovation is further demonstrated by its integration of the latest strength training trends and recovery products.
This strategic blend creates a unique fitness ecosystem that resonates with gym goers and gym owners alike, aiming to foster environments where performance and health go hand in hand.
For gym owners, partnering with SKELCORE means more than just purchasing equipment; it’s about embracing a lifestyle of health, innovation, and peak performance.
As we continue to navigate the evolving demands of the fitness industry, SKELCORE remains committed to providing solutions that not only meet but exceed the expectations of gym owners and their members, paving the way for a healthier, more active future.
Call 01691 888050, email info@cycfitness.co.uk or visit www.cycfitness.co.uk
£400,000 revenue boost after gym refurb
BH Live Active, a cornerstone of health and fitness for the local community in Pelhams, Bournemouth has experienced a rise in both membership and retention just one year after a transformative refurbishment by Pulse Fitness.
The project, completed in late 2023, has driven a 24 per cent membership increase and an annual revenue boost of £400,000.
Following a competitive tendering process in early 2023, Pulse Fitness was selected to deliver the equipment refurbishment due to its innovative solutions and proven expertise.
From July to September, the facility temporarily closed for the upgrades, reopening with 3,365
members and now boasting an impressive 4,100 members just 15 months later.
The project’s success reflects Pulse Fitness’ commitment to delivering tailored solutions, combining cutting-edge equipment with a strong focus on inclusivity.
Alongside this, Pulse Fitness also assisted with engaging pre-launch marketing with the early delivery of key pieces of equipment for a front-of-house showcase to members.
Pulse Fitness prioritises detailed visuals including 3D video flythroughs and renders to ensure the space meets members’ needs and continues to serve as a vibrant community hub.
Richard Sheen, commercial sales director at Pulse Fitness,
said: “We’re proud to have supported BH Live Active on this project, as our shared vision for supporting the local community through accessible and inclusive fitness solutions has been central to every decision.
“It’s incredibly rewarding to see how our strategies have delivered real results, both for the business and its members.”
The refurbishment reflects BH Live Active’s commitment to creating a “gym-for-all,” with 10 distinct zones catering to diverse fitness needs.
From juniors stepping into the gym for the first time to seniors in their 90s, every aspect of the facility is designed with accessibility and inclusivity in mind.
Key features include:
n A dedicated area for long-term health conditions.
n Cardio, strength, and functional fitness zones for a comprehensive workout experience.
n A thoughtfully placed free weights area, situated away from the entrance to reduce intimidation for newcomers.
Rob Cunningham, director of leisure and business development at BH Live, added: “Pulse Fitness has been an outstanding partner throughout this journey.
“Their expertise, combined with their innovative approach to design and marketing, has not only transformed our space but also attracted a wider audience than ever before.
“We’re thrilled to see the positive impact this has had on our community.”
Providers join forces to transform provision of exercise referral
TWO of the UK’s leading leisure software providers, Legend by Xplor and ReferAll, have announced a new partnership which is set to transform the provision of leisure-based health programmes and make social prescribing and exercise referral schemes simpler.
Legend is a leading supplier of end-to-end leisure management solutions in the UK and Ireland, trusted by the sector for almost 20 years.
ReferAll is the UK’s leading exercise referral platform, which helps operators effectively manage and report on their wellbeing services and referral-based activity schemes.
The collaboration sees the software providers integrating for the first time, meaning Legend’s customers will now be able to seamlessly integrate with ReferAll’s specialist data management platform to manage participant and member data for their health and wellbeing programmes.
The systems talk to each other in the background, cutting out the
need for manual data entry.
Tasks that used to take up to 30 minutes – like finding or creating participant records – will be handled instantly, freeing up valuable staff time to focus on what really matters,
supporting participants.
In addition, organisations can track participants’ progress and compare it with data from other membership sources, to help demonstrate the value and impact of their exercise referral programmes.
Alan Louden, commercial director at Legend, said: “Easy-to-use and secure, ReferAll’s platform enables health and wellbeing teams to manage referrals for multiple schemes, and report on outcomes in real time.
“This is particularly important to Legend as we care deeply about providing a safe, frictionless user experience to our customers, especially with public sector leisure provision pivoting towards a health improvement model.
“Our customers will be able to seamlessly integrate the two platforms, saving hundreds of hours in admin per year.
“This integration will transform the time it takes to manage healthrelated services, helping them run more efficiently and focus on
delivering excellent services.”
Designed and built by industry experts to reduce workloads for service managers, to date ReferAll’s customers have managed more than 725,000 referrals via the platform.
From referrers in a healthcare or community setting to service managers, delivery teams and commissioners, the ReferAll platform offers a 360˚ view of their service.
The data-driven insights it provides play a pivotal role in optimising wellbeing services and improving health outcomes.
Stuart Stokes, founder and managing director at ReferAll, added: “ReferAll is unique in striving to offer integrations with the major leisure management software providers like Legend by Xplor.
“We go over and above to create these integrations as we know it saves considerable time and helps eliminate mistakes for the teams who are managing referral-based health and wellbeing schemes daily, while also prioritising GDPR security.”
UK FITNESS SCENE
Advertiser’s announcement
TaiSPO Taiwan Sports and Fitness Show celebrates its 50th Anniversary in March
TaiSPO, Taiwan’s Sports and Fitness Exhibition, will take place from March 26–29 at Taipei Nangang.
Under the theme “Stay Fit, Stay Well,” the event brings together key players from the sports, fitness, tech, and outdoor leisure sectors, creating a vibrant ecosystem of industry leaders.
Organised by the Taiwan External Trade Development Council, TaiSPO celebrates its 50th anniversary in 2025 and will be held alongside the Taipei International Cycle Show (TAIPEI CYCLE).
Together, the two exhibitions will showcase more than 1,100 brands, marking March as “Taiwan’s International Dynamic Month for the Sports and Fitness Industry.” Professional buyers are now welcome to register online for free admission.
Taiwan has long been recognised as a leading hub for premium sports and fitness equipment manufacturing, with decades of expertise in OEM/ ODM production and a strong
foundation in R&D that has supported many companies’ transition to independent brands. Prominent exhibitors this year include Johnson Health Tech, DYACO, DK CITY, JK FITNESS, ALLTRADE, JOONG CHENN, GEE HOO, and SPORTS ART.
With the growing popularity of fitness and sports, visitors to TaiSPO will encounter an array of innovative offerings.
The “Health and Sports Fashion Zone” will highlight three
renowned Taiwanese brands for the first time, including VERVE, endorsed by 2024 Olympic champion Lin Yu-ting; the wellknown functional fitness apparel brand AROAK; and TeamJoined, an emerging brand combining sport and lifestyle apparel with a successful international market presence.
Attendees will have the opportunity to experience firsthand the comfort of Taiwan’s advanced functional textiles.
Building on last year’s success, the Diving Zone will once again feature a full array of diving equipment, systems, training, and travel services, offering a comprehensive experience for enthusiasts.
Additionally, the Sports Tech Zone (Sport-bilities) will open to international startups for the first time, with plans to showcase 12 pioneering companies in sports technology, presenting innovations in AI applications, system services, virtual race platforms, and virtual coaching. During the event, the “International Fitness Forum” will cover global fitness trends and insights into local gym management strategies.
The “Strongman Fitness Challenge” will also be organised, inviting gym teams to participate and enjoy the lively atmosphere of the fitness carnival.
Last year’s show attracted professionals from 77 countries. Industry peers are invited to register for a free visitor pass at www.taispo.com.tw
£200,000 refurb of town centre gym and fitness hub is unveiled
A NORTHAMPTON gym and fitness provider has unveiled a £200,000 refurbishment at one of its centres.
Cripps Recreation Centre, based at Northampton General Hospital, opened its refurbished facilities recently, which in the words of its managing director John Fletcher makes it one of the ‘most desirable centres in the town for health and fitness.’
Trilogy Active operates Cripps Recreation Centre, Danes Camp, Duston Sports Centre, Lings Forum, The Mounts Baths, the Forum Cinema and Berzerk Active Play Centre in Northampton, as well as Belper Leisure Centre and Berzerk Active Play Centres in Derby and Birmingham.
“We are proud of our work at Cripps and the service it provides to staff at Northampton General Hospital, students and staff from the University of Northampton and the wider Northampton community,” said John.
“Cripps is a thriving hub of activity and this £200,000 boost is a vote of confidence in the centre and its future.”
Trilogy Active has unveiled the investment in its gym which includes new flooring, LED lighting and redecoration across the centre.
New equipment includes eight new treadmills, five ellipticals, an air bike, three half racks, a Smith Machine, four benches, two boxing bags and three ski ergs.
“We are conscious that when a gym is popular the equipment can show wear and tear, even when it is the best quality,” added John.
“That is why this new investment, which includes new kettlebells, medicine balls and wall balls will make a real difference.”
The investment also includes new Sauna
facilities on the poolside at the centre.
Cripps Recreation Centre is also home to more than 70 pieces of state-of-the-art fitness equipment with a calming and stretching studio, MyRide and fitness classes, a functional training studio as well as strength, conditioning and a free weights area.
“We recognise the growing demand there is for membership at Cripps as those working at Northampton General Hospital and those
studying at the University of Northampton understand how important it is to look after their physical and emotional health,” added John.
“We are also seeing growth in Trilogy Swim School at Cripps and with our popular 50+ days now taking place every Wednesday, Cripps really is the place to be in the town centre for health and fitness.
“That is why we are genuinely pleased to make this investment.”
DRAX Fitness UK wins tender to upgrade cardio kit
HEALTH club operator Total Fitness has partnered with DRAX Fitness UK as part of an extensive, club-wide project to upgrade cardio equipment in its 15 gyms across North England and Wales.
Awarded through a competitive tender process, the first phase of the project will see more than 380 pieces of new DRAX cardio equipment – including upright and recumbent bikes, ellipticals and stair climbers – installed into clubs from January.
Total Fitness will also become amongst the first gyms in the UK to be home to DRAX’s My Mountain Incline Trainer, a climbing walking machine with an incline range of minus five per cent to plus 50 per cent and a footprint that’s 40 per cent less than most treadmills. Renowned for its technological advancements and investment in manufacturing processes, DRAX has a global
reputation for product innovation and R&D.
Already with a direct presence across Europe, Japan and Australia, DRAX recently acquired commercial fitness equipment supplier Outdoor Fitness Concepts to launch direct operations in the UK through DRAX Fitness UK.
“We are really excited to announce our partnership with Total Fitness; the new DRAX equipment will bring new levels of product innovation into the gyms, further enhancing the member experience whilst also providing great value and a real point of difference for Total Fitness,” said Steve Perrins, CEO of DRAX Fitness UK.
“DRAX is leading innovation in the industry, and through its world-leading technology and manufacturing quality, we are able to offer the UK fitness market something truly unique.”
Dean Zweck, product development manager
at Total Fitness, added: “Our collaboration with DRAX marks an exciting new chapter for Total Fitness.
“In selecting our new equipment supplier, we focused on three core principles: volume, variety, and robustness. DRAX equipment has a proven track record of reliability and performance in high-usage environments across Australia and Asia, and we are delighted to be the first to introduce it to the UK market.
“The addition of My Mountain is a gamechanger for our members. Combining the best features of multiple machines, it delivers an unparalleled workout experience that is both challenging and accessible. This partnership underscores our commitment to providing members with cutting-edge equipment that supports their fitness goals and keeps their routines fresh and engaging.”
THE fitness industry is being revolutionised by a cutting-edge music app, Pure Energy Music, which delivers expertly curated tracks designed to optimise exercise performance.
Recently chosen as the group exercise music provider for Everyone Active, the Yorkshirebased business is transforming the UK gym and leisure market.
Pure Energy Music provides fitness operators with an innovative solution to deliver consistent, tailored music programming across a variety of fitness classes, boosting member engagement.
Developed at the company’s headquarters in Tileyard North, a renowned creative industries hub in Wakefield, the intuitive app meets the unique needs of gyms, leisure centres, and fitness instructors. It delivers high-quality music specifically designed to elevate exercise performance, motivation, and overall well-being.
Already used by top-tier clients like Everyone Active and various local authorities, the app is a go-to resource for thousands of fitness instructors at more than 450 fitness locations nationwide.
UK FITNESS SCENE
With its seamless streaming service, Pure Energy Music enables fitness operators to access bespoke playlists crafted in-house by an expert production team that stays at the forefront of fitness and music innovation.
This creative approach to fitness-focused music has recently received a £500,000 investment from Finance Yorkshire’s growth fund. The funding will fuel Pure Energy Music’s expansion, including
hiring new team members in roles ranging from production to global sales.
Andy Pickles, CEO of Pure Energy Music, said: “We are dedicated to excellence in music production and customer support, ensuring an outstanding experience for fitness professionals worldwide.
“Our focus on quality, simplicity, and inclusivity reflects our commitment to empowering diverse, dynamic exercise classes
Advertiser’s announcement
and well-being with our innovative music and technology.
“Beyond transforming member experience, our app provides a novel solution to traditional music licensing – empowering operators to save valuable time and resources.
“Backed by the tremendous support of Finance Yorkshire, we’re excited to expand our reach and continue shaping the role of music in enhancing fitness performance across the UK and beyond.”
As fitness trends continue to evolve, Pure Energy Music is perfectly positioned to meet the growing demand for performance-enhancing music, both in the UK and internationally.
With its subscription-based model, the app provides a cost-effective solution for gym operators who would otherwise face complex negotiations over music rights.
FS Commercial Division partner with SHUA and revamps its commercial showroom Music app hits right notes for fitness operators
FS COMMERCIAL Division, an arm of Fitness Superstore that specialises in B2B commercial fitness equipment sales, have just revamped their commercial showroom following their recent partnership with SHUA Fitness, one of the world’s top equipment manufacturers.
The 3,500 sqft showroom is located in Northampton, adjacent to Fitness Superstore’s 10,000 sqft flagship store, head office and distribution centre.
Renovated and modernised, the showroom has been designed to reflect the commercial gym of today, with an expansive range of strength and cardio favourites on display.
Spearheading the product selection in-store is SHUA’s popular 68, 69, 88 and 89 Series selectorised and plate-loaded strength machines, plus a premium line of heavy-duty cardio equipment.
SHUA’s strength machines use components of the highest quality to ensure long life in heavy-use commercial environments.
Thick Q235A steel forms the frame for many of the machines, with special Japanese-imported cables featured too—materials that are proven to withstand the rigours of intense training facilities.
Their fitness range sets the standard for commercial cardio as well.
Smooth, quiet and extremely durable, these treadmills, exercise bikes and ellipticals are well-suited
to users of all fitness and experience levels.
A variety of other standout commercial brands¬—including UK exclusives like REP Fitness and Body Power TITAN—will be on display too, ready for visiting UK gym owners and vertical market clients to put to the test.
“We’ve moved fast to follow up our distribution partnership with SHUA with this fully renovated commercial showroom”, said Paul Walker, managing director of Bodypower Sports Ltd.
“We can’t wait to start welcoming our new and existing commercial clients to Northampton to browse the range and discuss their upcoming plans.”
An overhaul of the products on display is not the only change that’s been made as part of the commercial showroom renovation
– the works also included new flooring, enhanced lighting and a fresh paint job.
The new commercial showroom is by appointment only and perfectly suited for projects of any size.
With dedicated staff on-hand to help, the purchasing and installation process of your new equipment is seamless.
The team can even provide free 3D designs to bring your vision to life—from initial layouts for new constructions, to implementing changes in an existing facility.
The partnership with SHUA, announced last quarter, makes FS Commercial Division and Fitness Superstore the exclusive distributor of SHUA equipment within the UK.
Over the last 30 years, SHUA has grown to become one of the most prominent names in global fitness. Its equipment has already reached
Fitness decision-makers now have the opportunity to access a ground-breaking app that seamlessly harmonises creativity, consistency and compliance – transforming how music enhances the fitness industry.
more than 1,000 fitness centres across the world, including the official athletes’ village at the Beijing 2022 Winter Olympic and Paralympic Games, alongside other high-profile facilities.
Designed by its in-house development teams, and in collaboration with national bodybuilding champions, SHUA’s leading product range has the needs of any commercial gym covered.
Fitness Superstore has a similar arrangement with REP Fitness, another exclusive brand to the UK retailer.
REP became one of the fastest growing fitness equipment companies in the USA, and after taking the American strength scene by storm, expanded into the UK through Fitness Superstore.
REP’s line-up of award-winning power racks, benches, functional training gyms and more will be available for commercial clients to see and experience at FS Commercial Division’s new-look showroom too.
The commercial showroom is situated on Round Spinney Industrial Estate, at 13 Gate Lodge Close, Northampton NN3 8RJ – less than a 15-minute drive from both junction 15 of the M1 and Northampton Train Station.
To book in your visit to the FS Commercial Division showroom, email commercial@ fitness-superstore.co.uk or call 01604 673000.
Operator to lead leisure transformation project
ALLIANCE Leisure has been appointed to deliver a £14.8m regeneration project to improve health and leisure facilities in Sheerness.
Swale Borough Council appointed Alliance Leisure to manage this flagship project, which is a key component of the wider Sheerness Revival programme, funded by the UK Government.
Sheerness Revival will breathe new life into the town, providing modern, community-focused health and leisure facilities, improved education facilities and employment opportunities. Together, these are being designed to secure a healthy, prosperous, and sustainable future for Sheerness.
The Beachfields site, strategically located near Sheerness town centre, the waterfront, and the train station, will be completely reimagined.
Currently home to a leisure complex, wellness centre (including a GP surgery), play area, paddling pool, and green space, the site will be transformed into a dynamic hub for leisure, health, and community engagement.
Key highlights of the redevelopment include:
n Revitalised Sheppey Leisure Centre: A reconfigured and extended facility featuring a new fitness suite, purpose-built studios, and upgraded changing facilities.
n Expanded GP surgery: Relocated and expanded within the leisure
centre, providing more accessible healthcare services.
n Family-focused fun: New TAGActive zone and dedicated adventure play area, complemented by a modern café and welcoming reception.
n Outdoor attractions: An exciting adventure golf course, an outdoor gym, and enhanced landscaping connecting the leisure centre to Sheerness train station via improved pathways.
n Sustainability at its core: elimination of on-site gas use, replaced with energy-efficient air source heat pumps, ensuring compliance with biodiversity net gain requirements and supporting the council’s net zero targets.
Councillor Monique Bonney, chair of the council’s economy
and property committee, said:
“Sheerness Revival provides a once-in-a-lifetime opportunity to transform Beachfields into a modern wellbeing hub that will improve the lives of everyone living and working in the town for generations to come.
“Alliance Leisure’s outstanding leisure development credentials and expertise across all areas of design and build make them the ideal partner to deliver this transformative project, bringing long-term value to our community.
“This is a truly collaborative project bringing together the experienced leisure project team through the UK Leisure Framework owned by Denbighshire Leisure, including Etec as Principal Contractors, GT3 Architects and Varsity Consulting.
“Alliance Leisure will also liaise
with a wide network of community partners such as Sheppey Matters, Serco Leisure, Sheppey GP Surgery, Swale Community Leisure as well as local schools, college and the prisons.
“The investment will enhance the lives of residents and the new facilities will also attract visitors from surrounding areas, helping to drive economic growth and sustainability.”
Early enabling works are now underway, with full construction commencing shortly thereafter. Project completion is expected spring 2026.
Chris Ames, business development manager at Alliance Leisure, added:
“The Beachfields regeneration project is a landmark development that will inspire healthy, active lifestyles while addressing the unique needs of the local population.”
The £20 million Sheerness Revival project also includes an extension to Sheppey College, which will expand educational opportunities in the area, and the refurbishment of former council offices and conversion of garage space into creative workshops to foster arts and enterprise at Masters House.
These government-funded projects, while separate from Alliance Leisure’s work, complement the redevelopment of Beachfields and collectively contribute to a holistic vision for Sheerness’ future through Swale Borough Council.
YOUR Personal Training joins forces with PerformX to deliver LevelUp series
YOUR Personal Training has announced a partnership with Perform X Live to bring its LevelUp series to the 2025 event. Through the partnership with PerformX, YOUR Personal Training will deliver multiple sessions across both days of the leading business of fitness event, looking to equip attendees with tools to grow their client base, strengthen client relationships and build thriving businesses. The sessions will be delivered by industry-leading experts including Dan Richardson, Keith Smith, Keith Small, Dr Glenda Rivoallen and Andrew Tyrrell, covering topics from
building a robust sales process and fostering client loyalty, to integrating nutrition advice and developing resilience.
All trainers in attendance will leave with actionable insights that deliver immediate value.
LevelUp events are designed to enhance and encourage professional development, whilst helping participants meet the unique challenges faced by personal trainers, through expertled sessions offering practical strategies to elevate personal trainers in their careers and add value to their business.
James Lorey, co-owner and director of YOUR Personal
Training, said: “LevelUp was created to support personal trainers irrespective of what stage of their career journey they’re at.
“There has been a significant gap in PTs being able to access practical education and resources in our industry for quite some time.
“Any PTs can attend LevelUp events, you don’t have to be a YOUR PT trainer – we wish for all industry professionals to succeed.
“Our mission is to provide accessible networking and educational experiences to the industry as a whole, continuing to drive standards as we do with our own trainers.
“We’re excited to bring LevelUp to the bigger stage at PerformX and believe we’ll be taking a step forward in elevating the careers of PTs.”
Giles Denning, head of marketing at PerformX, added: “We are thrilled to welcome YOUR PT and their LevelUp series to PerformX 2025.
“This is set to be our biggest and best event yet and having the expertise YOUR PT bring to the table is very exciting”.
The LevelUp series will be part of PerformX, which takes place at NEC Birmingham on February 26 and 27. It will run from 9am to noon.
Over three-quarters of gym members workout to improve mental health
THREE-quarters (77 per cent) of gym members with a long-term health condition get active to improve their mental health as well as to improve their strength and fitness, according to polling.
Research carried out by Savanta on behalf of ukactive, the UK’s trade body for the physical activity sector, shows more than half (56 per cent) of all gym users saying their membership is important in helping them to follow medical advice and to manage a short or long-term health condition such as cancer, musculoskeletal conditions, diabetes, respiratory diseases and mental health conditions.
The findings indicate that millions of people are realising the wider benefits of physical activity to prevent, improve and manage a variety of conditions, including anxiety and depression.
Huw Edwards, CEO of ukactive, said: “These findings show more people turning to our sector to support them in managing a variety of physical and mental health conditions and this is directly aligned to the Government’s own ambitions to move support services from the hospital into communities.
“There is countless evidence to show that physical activity can have direct benefits in the management of health conditions
and it’s reassuring to see that consumers see this value within their health and fitness memberships.
“We need the Government to recognise this and help us to grow the reach and impact of our nation’s gyms, pools and leisure centres to reduce our health inequalities and the pressure on the NHS and improve the health and wellbeing of our workforce.”
More than 8,000 people were polled across January, April, July and September 2024, and of those with at least one long-term health condition, 80 per cent joined the gym to improve or maintain overall physical strength and fitness.
Motivations for a gym membership among people with
at least one long-term health condition:
n 80 per cent said it improves or maintains their physical strength and fitness.
n 77 per cent said it improves their mental health and wellbeing.
n 76 per cent said it improves their overall confidence.
n 69 per cent said it improves their sleep.
For those with no long-term health conditions in the sample, motivation for joining a gym to improve mental health and wellbeing was slightly lower in comparison to those with at least one long-term health condition (75 per cent vs 77 per cent), suggesting that those with health conditions recognise the additional value for their mental
health and wellbeing too.
The findings come against a backdrop of poor national health, with 2.82 million people out of work due to long-term sickness.
Despite this, hundreds of thousands of people across the UK will be taking positive steps this week as they make a commitment to be more active and healthier this year.
ukactive is calling on the Government to capitalise on this demand for greater health support in the community by helping fitness facilities achieve their growth ambitions so that everyone – no matter their age, background or ability – can access these essential services to support their physical and mental health.
Overall, in the UK, more than 17 million people use gyms and leisure centres each year – 10 million of which are members.
ukactive wants to grow the number of members to more than 15 million people by 2030.
Research from Sport England found physical activity helps prevent 600,000 cases of type two diabetes a year, 57,000 cases of dementia, and saves £540m in reduced GP visits.
It also prevents 1.3 million cases of depression, creating savings for mental health services of £780million.
Operator leads the way in compliance with partnership
LIFT Brands, owner of Snap Fitness, has partnered with on-demand fitness team management and cover solution app CoverMe Fitness to set a new standard in compliance within the fitness industry.
As part of its ongoing commitment to ensuring the highest safety and operational standards, Lift Brands has made CoverMe a mandatory component of its Snap Fitness franchise system.
This ensures that all team members are fully qualified, insured and compliant with industry standards.
Paul Stevenson, operations director of Lift Brands, said: “Ensuring compliance and operational efficiency is key.
“CoverMe’s platform streamlines compliance across our clubs, and many with group exercise timetables are enjoying the full management features. Most significantly, CoverMe helps our teams to be more efficient and frees up their time to do what they do best; creating memorable experiences for our members and their local community.
“This partnership reinforces our commitment to innovation and excellence.”
Now integrated into the operations across Lift Brand’s 75 Snap Fitness locations across the UK and Northern Ireland, the CoverMe platform ensures that every instructor and personal trainer is certified and insured,
raising standards across all clubs and creating a safer environment for both their teams and their members.
Rosanna Tucker, CEO of CoverMe, added: “We believe time is the most valuable currency in business.
“CoverMe eliminates the inefficiencies of manual compliance
checks, giving clubs back 10 hours per week – that’s two months of operational time each year so they can focus on growth and the members experience.
“By embracing this proactive approach, Lift Brands is setting a new standard for excellence and leading the future of fitness.”
Clubs offering group exercise are also using the platform to source cover for classes.
John Davies, general manager of Snap Fitness in Tooting, has been using the CoverMe app for several months.
“Finding cover used to be stressful, but I can now just direct the team to the app, where they can easily find cover from a preferred list of instructors, or even reach out beyond that list if needed,” he said.
“Having all contacts in one place has made things much more organised.
“I no longer have to use Facebook or create WhatsApp group chats. I don’t even have to worry about classes being covered when I’m not at work – CoverMe holds instructors accountable if they don’t show up for a class.”
Older adults are ready to exercise but the industry needs to step up
A NEW study shows that older adults would engage with exercise with the right encouragement, communication and access to safe spaces.
When these needs are met, perceived barriers to exercise are far less significant than operators assume.
The research from Manchester Metropolitan University debunks the notion that barriers such as cost, physical limitations and fear of injury heavily influence decision-making. Instead, social factors and personal beliefs about the benefits are far greater drivers of motivation to exercise.
More than 1,200 adults aged 60 and above were involved in the study, which explored the main barriers and motivations for older adults in undertaking powerassisted exercise.
Conducted on behalf of Innerva, the world’s leading manufacturer of power assisted exercise equipment, the cohort included both exercisers and non-exercisers as well as users and non-users of power-assisted exercise.
The research was part-funded by a grant from Innovate UK as part of the UKRI Healthy Ageing Challenge - Designed for Ageing, which aimed to harness the best of UK design talent and inclusive user engagement to develop solutions that helped people thrive in later life.
Professor Paul Smith, who led the research project, said the results were surprising.
“We asked 28 questions about barriers to exercise and discovered
that when people understand what power-assisted exercise is, these barriers have minimal impact on their decision-making, with no single barrier standing out as a major obstacle to exercise,” he added.
“In fact, older adults are more influenced by social factors and personal beliefs about the benefits of exercise, principally whether they believe the exercise is beneficial for their health, is an opportunity to socialise and are encouraged by what other people think of it. These factors have a far greater impact on their intentions than barriers.”
After learning about powerassisted exercise, 92 per cent of respondents said they were willing to try and use the equipment and recommend it to others.
Paul added: “The older adult market is ready to engage once they are made aware of the exercise options available.
“Older adults are a significantly more loyal market segment than other demographics and are
highly likely to share their positive experiences with friends.
“This is a huge, addressable market that is available and represents a great opportunity for fitness and community operators.”
Researchers employed latent cluster analysis – believed to be a first for UK fitness industry research – to understand the different ways in which older adults perceive the benefits and barriers to engagement with power-assisted exercise, and to show the extent to which different groups with different combinations of perceptions are likely to try or continue to use power assisted exercise, and to recommend it to others.
For example, one group of older adults represented a group of older adults in poorer health, who saw significant personal and social benefits and only minor barriers to engaging with power assisted exercise. This group was heavily female in terms of demographic
and included many individuals with multiple health conditions.
This group stated they were extremely likely to try or continue to use power assisted exercise, and extremely likely to recommend it.
Respondents were segmented into six clusters, ranging from those most likely to use and recommend powerassisted exercise to those least likely to use and recommend it.
Only one cluster representing eight per cent of those respondents was unlikely to use and recommend it. This cluster represented individuals who were not motivated by social interaction, tended to be less healthy and less active currently and were sceptical of the benefits of exercise.
The remaining clusters all had relatively modest concerns about barriers to participation, and included both healthy and unhealthy individuals, and active and non-active individuals.
Laura Childs, marketing and communications manager at Innerva, said: “With an ageing population, encouraging exercise among older adults should be a national priority.
“This is the first time the fitness industry has spoken to older adults on this scale to understand their barriers and motivations for exercise.
“The results are incredibly exciting and highlight the vast potential of the older adult market. This demographic is essentially on the verge of embracing exercise, simply waiting for the right encouragement – but no one has stepped up to seize the opportunity.”
ClubRight launches ClubRight Pay Card
MEMBER management
software provider ClubRight has introduced the ClubRight Pay Card, an innovative payment solution designed to simplify payment processing for gyms, studios, and clubs.
Fully integrated into the ClubRight software, the new feature enables seamless, secure transactions for gym owners and their members, streamlining operations while enhancing user experience.
With ClubRight Pay Card, gym and club owners can handle sign-ups, payment requests, and financial reporting all within the ClubRight interface.
This eliminates the need for third-party platforms, ensuring faster, hassle-free payments.
Members can pay using popular methods like MasterCard, Visa, American Express, completing transactions with just a few
clicks.
For businesses, the benefits go beyond ease of use. The solution simplifies payment tracking, improves reporting accuracy, and
allows for quicker payouts.
“With ClubRight Pay Card, we’ve made paying easier by eliminating redirects and reducing administrative overhead for gyms,
studios, and clubs” said Wayne Heath, founder and CEO.
“This solution aligns perfectly with our commitment to helping our customers succeed by simplifying their membership management processes.”
The launch of ClubRight Pay Card underscores ClubRight’s mission to provide cutting-edge tools that empower fitness businesses to thrive.
By integrating a secure, userfriendly payment solution, ClubRight continues to deliver on its promise of innovation and customer-first service.
Ready to streamline your gym operations? ClubRight’s member management software has you covered—from sign-ups and billing to class bookings and more. Call us at 0203 884 977 or book a free demo to see why more than 1,000 fitness businesses trust us.
Advertiser’s announcement
Global survey finds 80 per cent of Pilates instructors love their job
A SURVEY from Balanced Body® shows Pilates instructors are in high demand, and Pilates is a rewarding career path for people who love mind + body movement and helping others
An online global survey conducted by Balanced Body® – the world’s leading resource for Pilates, mind + body movement equipment, and professional training – and engaging more than 800 Pilates instructors confirms that demand for Pilates continues to grow and that qualifying as a Pilates instructor can deliver an exciting and rewarding career.
The number of studios offering Pilates as a core modality is still on the rise around the world with classes regularly being oversubscribed and studio owners having to hire new instructors to meet the demand.
And, according to the results, nearly all Pilates instructors surveyed love their jobs, look forward to going to work every day, have high career satisfaction, and want to share their passion with others – both clients and prospective instructors.
Key insights from this new research include:
n 77 per cent of Pilates studios are growing and 67 per cent are selling out classes.
n New instructors entering the Pilates industry has grown 15 per cent since 2015 with 34 per cent of
instructors starting in the past seven years, but Pilates instructors remain in high demand.
n Nearly 40 per cent of studio owners say they need more Pilates instructors, and 30 per cent are currently hiring new instructors.
“Now is an ideal time to become a Pilates instructor,” said Joy Puleo, director of education, Balanced Body Education. “
This new research underscores the demand for Pilates is higher than ever, and – with the increasing awareness of the importance of
the mind-body connection, core strength and flexibility – more and more people are seeking out Pilates as a way to improve their overall health and fitness.
“With participation at an alltime high, the demand has never been greater for passionate and enthusiastic industries.”
And it’s not just about market demand. Pilates instructors love their jobs and 72 per cent report high career satisfaction. In fact:
n 89 per cent of instructors strongly agree that they love their job as a
Pilates instructor, and 92 per cent would recommend Pilates as a great career for others.
n 79 per cent look forward to going to work every day.
Why do instructors love their jobs? It’s primarily their passion for Pilates, their desire to help others, and the personal health benefits they experience at work.
n 94 per cent said they get to help others make a difference in their lives.
n 89 per cent feel a sense of purpose and enjoy the ability to help people.
n 85 per cent say teaching Pilates is good for their personal physical health and fitness.
Additionally, becoming a Pilates instructor offers a unique combination of job flexibility, variety and personal fulfilment.
Instructors can work part-time or full-time, teach in multiple formats and locations, while enjoying a sense of purpose and autonomy.
n 84 per cent of instructors enjoy a flexible work schedule and work when they want to; on average, instructors work four to five hours per day, or 15 to 20 hours per week.
n 40 per cent of instructors have a different primary career and teach Pilates on the side.
n 33 per cent of instructors have children at home; 70 per cent say their Pilates career positively complements their role as a parent.
Myzone assembles industry-leading advisory group
JAY Worthy, global CEO at Myzone, has established an industry-leading advisory group to provide the business with strategic insights on the trends and behaviours driving the global health and fitness industry and the evolving landscape for wearables.
The advisory group, consisting of 12 highly-experienced and globallyrenowned health and fitness professionals, will act as a think tank, enhancing Myzone’s ability to remain a leader in connecting the world through movement, and driving positive health outcomes. Its members have been selected by the Myzone leadership team to ensure a diversity of expertise and perspectives, extending the company’s knowledge pool, helping to position Myzone for continued growth.
Jay said: “I am incredibly excited to bring these brilliant minds around a table to really understand and capitalise on the latest trends and technologies shaping the future of fitness, health and wellness.
“The collective talent is immense, and I am confident that together we can develop a truly integrated
digital ecosystem that drives member loyalty for gym operators and enhances the lives of millions of people around the world.”
Heading up the advisory group is David Stalker, who has played a pivotal role in Myzone’s success, most recently serving as interim group CEO. Stalker now transitions into the role of chair of the advisory group.
The advisory group will influence a range of diverse areas including product development opportunities, regulatory responsibilities, evolving
consumer behaviours, digital and tech developments and global health trends.
The full advisory group is:
n David Stalker, chair.
n Mike Leveque, EVP acquisitions, The Bay Company.
n Mike Rucker, CDO, Active Wellness.
n Josh Rider, president and COO, YouFit Gyms.
n Gretchen Collins, director of fitness, East Bank Club.
n Adam Zeitsiff, CEO, Dominque Dawes Academy.
n Luke Andrus CEO, Anytime Fitness Multi-Unit Franchisee.
n Cat Kom, founder and CCO, Studio Sweat onDemand.
n Michelle Dand, head of fitness product and programming, David Lloyd Leisure.
n John Gamble, board advisor, Fitness First Middle East.
n Hazel Geary, CEO, The Wave, Bristol.
n Steven Ward, chief transformation officer, GO Fit, Spain.
David added: “As consumer interest in self-managed, data-backed insights for health and wellbeing continues to rise, and as individuals seek connection and community, the potential for wearable technology is only going to grow.
“Myzone is already supporting millions of people globally to stay active through its network of gym partners. However, we recognise there is still huge latent potential that we are keen to explore and bring to life.
“The advisory group will be instrumental in achieving this and I look forward to working with this incredible group of fellow Myzone hall of famers.”
20 UK FITNESS SCENE
Operator elevates member experience with signature group programming
SNAP Fitness has launched a series of new signature group programmes.
The four signature classes, with the overarching name of S7, are 30 to 45-minute full body workouts that incorporate all seven of the body’s primal movements; hinge, squat, lunge, push, pull, twist and gait.
S7 Strong, S7 Speed, S7 Sweat and S7 Strike will provide the ultimate total body workout and improve range of motion by using every muscle group in one session
The programmes will initially be available as instructor-led classes within its gyms before launching to members via on-demand video through the Snap App.
“These unique, in-gym signature programmes bring experience-led
workouts into the 24/7 gym sector,” said Andy Carr, fitness experience manager at Snap Fitness UK and Ireland.
“It means our members can enjoy the same type of workouts they’d find in boutique studios, without leaving their local gym or paying premium prices.
“We want these classes to stimulate all the senses and have created bespoke music playlists, as well as how we use our lighting to enhance the experience.
“Training in a group environment holds great significance in the member experience, helping build confidence and connection.
Research shows that participants who exercise in groups tend to have greater loyalty and remain members
for longer.
“These developments represent the first step a pivotal development for Snap Fitness in the UK and Ireland and will play a major role in shaping the future design and layout of our locations.”
The signature programmes have been developed in conjunction with fitness programming expert Dean Hodgkin. Dean has been at the forefront of innovation for fitness programming for more than 20 years, delivering education and seminars to fitness instructors in more than 30 countries.
His unique ability to create diverse lifestyle programmes has led to him working with major brand names including Reebok, Marks & Spencer and Nike.
The S7 signature programmes cover several different class types:
n S7 Strong – Total body strength workout that uses benches and moderate weights, combined with a high number of repetitions to build strength and endurance.
n S7 Speed – High-Intensity interval training (HIIT) workout designed to maximise calorie burn and boost endurance.
n S7 Strike – Combat sessions which combine the intensity of boxing moves with high-energy cardio designed to build strength and improve agility
n S7 Sweat – Metabolic condition session which combine strength training with explosive cardio to keep members burning calories long after the session ends.
Elevate 2025 registration is now officially open
REGISTRATION for Elevate, the UK’s largest trade event for physical activity, fitness, health and leisure, is officially open.
Returning to the Excel, London on June 18 and 19, and set to be the biggest event yet, Elevate is the flagship trade show for professionals across all career stages to connect and collaborate.
Over the years, Elevate has established itself as an unmissable date in the diary, powering the future of physical activity by showcasing cuttingedge innovations, inspiring thought leadership, providing an engaging education programme and offering unparalleled networking opportunities.
Thousands of decision-makers from gyms, studios, sports clubs, universities, schools and private practice will have the chance to network with more than 200 exhibitors and be inspired by the largest, most comprehensive and highly regarded speaker programme, curated by more than 200 experts.
With more than 70 per cent of exhibition space already allocated, a record-breaking amount at this point, Elevate 2025 is set to be bigger and better than ever. However, there is still time for those interested in showcasing their products or services to secure their spot.
Event director Lucy FindlayBeale said: “We’re thrilled to open registration for Elevate 2025, and
we’re already seeing an incredible response from the industry. This event continues to set the stage for meaningful conversations, game-changing innovations and powerful collaborations.
“Elevate is a must-attend event for anyone in the physical activity sector. As our industry continues to evolve, Elevate serves as the leading platform for professionals at every level of the workforce
to connect, gain knowledge and uncover opportunities that drive progress.
“With limited exhibitor space remaining, I encourage anyone interested in being a part of the 2025 show to get in touch.”
Beyond the main event, attendees can anticipate several exciting new elements in the show format designed to enhance the experience and engage new audiences, including the muchanticipated revival of FitPro LIVE. Tickets will be available for this in the coming weeks. This collaboration will bring a new format of educational experience targeting the bedrock of our industry – frontline instructors and personal trainers. Dedicated sessions delivered by industry experts will deliver practical workshops, seminars and valuable insights all designed to empower individuals to thrive in this fast-paced sector.
Elevate is free to attend, with a nominal fee for suppliers.
Register now to secure you place by visiting www.elevatearena.com
PHOTOGRAPHY
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