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March 2015
The UK’s No 1 fitness industry magazine
Show positioned at the ‘heartbeat of UK leisure’ By Christina Eccles
LEISURE Industry Week 2015 will be positioned as the ‘heartbeat of UK leisure’, according to new owners BodyPower Ltd, who have revealed exciting plans for this year’s show, including a media partnership with WorkOut. The show – taking place at the NEC Birmingham on September 22 and 23 – will remain a dedicated trade event, with a strategy in place to create a more exciting and interactive environment for both visitors and exhibitors. Important features to watch out for include six distinct zones; Feature Gym, Young Fitness and Play Conference, Group Fitness, Secondary Spend, Pool and Spa and the Leisure Facilities Conference, with changes to the floor plan also opening the show up to create more defined areas. Organisers have also announced a new partnership with WorkOut, which will include the introduction of the WorkOut Trade Lounge at the event; a comfortable, exclusive area for LIW visitors to network with likeminded business owners and key industry stakeholders. BodyPower sales director Steve Orton said: “For us this seemed like a no-brainer. We’ve enjoyed a longstanding relationship with WorkOut over many years
and we’re thrilled to have them on board for LIW. “The networking opportunities they will offer delegates are fantastic and the team consistently deliver engaging news content with their finger on the pulse of the industry. “The magazine itself is circulated amongst fitness industry buyers and decision-makers, and we’ve moved quickly to capitalise on the clear synergies that exist between WorkOut and LIW.” Leisure Industry Week is still the UK’s leading leisure trade expo, showcasing over 300 exhibitors each year, and new owner Nick Orton told WorkOut the event is a great fit for the company’s portfolio. He added: “My team have the ability, knowledge and experience to take this prestigious expo to the next level. “We have a rich history of developing trade shows, and a more recent history of success in the fitness and leisure markets. “We are excited, motivated and passionate about taking on LIW – exhibitors, sponsors, partners and visitors can expect to see some interesting developments, all geared towards growing an already fantastic event, which has been superbly handled by the professionalism of the outgoing UBM team.”
No 258 £3
Nominate your gym for annual accolades
Lifting weights safely and improving body confidence will be the focus of an upcoming fitness camp, organised by WBFF pros, Mirella Ingamells (nee Clark) and Kitty Savai-Kalla. The Strong beats Skinny fitcamp will take place in May in Ibiza and will focus on fitness and fun. Those taking part will be able to enjoy an outdoor training space, private pool and garden and a menu designed by The Ibiza Kitchen using fresh, locally grown food.
EXCELLENCE and achievement in gyms around the country will once again be recognised at the 2015 National Fitness Awards, with nominations now open for this year’s event. The awards, organised by Script Events in partnership with Workout, are now in their sixth year and see clubs of all shapes and sizes from Scotland down to Cornwall battle it out to be crowned the best in over 20 categories. The NFAs are free to enter and are a great chance for gyms – and individuals – to be rewarded for the great work they do. Entering is simple – visit www.nationalfitnessawards.co. uk and fill in the online form. Once nominations close later in the year, shortlisted clubs will then get the chance to attend a glittering awards’ ceremony, where the lucky winners will pick up their trophies. The 2015 awards are shaping up to be even bigger and better than ever, with exciting plans in the pipeline. Watch out for further news coming up in the next few issues of Workout or visit the NFA website to make your nomination. You can also follow us on Twitter @WorkOutUK