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March 2015
The UK’s No 1 fitness industry magazine
Show positioned at the ‘heartbeat of UK leisure’ By Christina Eccles
LEISURE Industry Week 2015 will be positioned as the ‘heartbeat of UK leisure’, according to new owners BodyPower Ltd, who have revealed exciting plans for this year’s show, including a media partnership with WorkOut. The show – taking place at the NEC Birmingham on September 22 and 23 – will remain a dedicated trade event, with a strategy in place to create a more exciting and interactive environment for both visitors and exhibitors. Important features to watch out for include six distinct zones; Feature Gym, Young Fitness and Play Conference, Group Fitness, Secondary Spend, Pool and Spa and the Leisure Facilities Conference, with changes to the floor plan also opening the show up to create more defined areas. Organisers have also announced a new partnership with WorkOut, which will include the introduction of the WorkOut Trade Lounge at the event; a comfortable, exclusive area for LIW visitors to network with likeminded business owners and key industry stakeholders. BodyPower sales director Steve Orton said: “For us this seemed like a no-brainer. We’ve enjoyed a longstanding relationship with WorkOut over many years
and we’re thrilled to have them on board for LIW. “The networking opportunities they will offer delegates are fantastic and the team consistently deliver engaging news content with their finger on the pulse of the industry. “The magazine itself is circulated amongst fitness industry buyers and decision-makers, and we’ve moved quickly to capitalise on the clear synergies that exist between WorkOut and LIW.” Leisure Industry Week is still the UK’s leading leisure trade expo, showcasing over 300 exhibitors each year, and new owner Nick Orton told WorkOut the event is a great fit for the company’s portfolio. He added: “My team have the ability, knowledge and experience to take this prestigious expo to the next level. “We have a rich history of developing trade shows, and a more recent history of success in the fitness and leisure markets. “We are excited, motivated and passionate about taking on LIW – exhibitors, sponsors, partners and visitors can expect to see some interesting developments, all geared towards growing an already fantastic event, which has been superbly handled by the professionalism of the outgoing UBM team.”
No 258 £3
Nominate your gym for annual accolades
Lifting weights safely and improving body confidence will be the focus of an upcoming fitness camp, organised by WBFF pros, Mirella Ingamells (nee Clark) and Kitty Savai-Kalla. The Strong beats Skinny fitcamp will take place in May in Ibiza and will focus on fitness and fun. Those taking part will be able to enjoy an outdoor training space, private pool and garden and a menu designed by The Ibiza Kitchen using fresh, locally grown food.
EXCELLENCE and achievement in gyms around the country will once again be recognised at the 2015 National Fitness Awards, with nominations now open for this year’s event. The awards, organised by Script Events in partnership with Workout, are now in their sixth year and see clubs of all shapes and sizes from Scotland down to Cornwall battle it out to be crowned the best in over 20 categories. The NFAs are free to enter and are a great chance for gyms – and individuals – to be rewarded for the great work they do. Entering is simple – visit www.nationalfitnessawards.co. uk and fill in the online form. Once nominations close later in the year, shortlisted clubs will then get the chance to attend a glittering awards’ ceremony, where the lucky winners will pick up their trophies. The 2015 awards are shaping up to be even bigger and better than ever, with exciting plans in the pipeline. Watch out for further news coming up in the next few issues of Workout or visit the NFA website to make your nomination. You can also follow us on Twitter @WorkOutUK
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‘Galaxy Games’ all set to be biggest and best yet By Christina Eccles A POPULAR show organised for women by women is shaping up to be the biggest and best event yet, according to organisers, who are hard at work preparing for the next instalment. Billed as the ‘Galaxy Games’, the two-day Miss Galaxy Universe contest, which takes place in Crawley in May, will have a Wonderwoman theme, combining the fitness side on the Friday with the glamorous stage show on the Saturday. Prizes are given out in a range of categories – including Bikini Diva, Beach Body and Fitness Champion – to appeal to all different shapes and sizes of women and celebrate effort, fitness levels and personalities, as well as aesthetics. There is also a prize for Miss Monroe International – a dedicated category for curvy girls – an area often ignored in other shows, according to organiser Sarah Donohue, who revealed to Workout how things are shaping up for the event. She said: “We have moved our fitness event to a track and field; the K2 Athletic Track in Crawley. “We had outgrown the tests in the theatre and we wanted to grow it. “It’s not essential to do the stage show to do the fitness test, you can still take part in the fitness element. So many girls love Galaxy but do not want to stand on stage.”
The annual two-day Miss Galaxy Universe contest will have a Wonderwoman theme. Judges will include Alex Reid and Mike Lewis, best known as Saracen from the original Gladiators TV series. The girls taking part can also benefit from year-round support, thanks to a dedicated online group and special training camps where they can improve all areas from fitness to posing. They are also encouraged to really make the most of the experience, with family and friends invited to come and cheer them along and a glittering after party where they can celebrate their achievements together post
At Script Media, we try to get things right but occasionally, we make mistakes. If you have a complaint about a story featured in our magazine or on our website, please, in the first instance, contact us by email: ce@scriptmedia.co.uk We abide by the Editors’ Code of Practice as demanded by the Independent Press Standards Organisation. For details on the code and what to do should you be unsatisfied with the way we handle your complaint, please visit www.ipso.co.uk
event. Sarah added: “We’re so excited. Every show, we try to do advancements and think how do we make it better? “I’m not happy to just put on a show with house lights. So much effort goes
into the lighting design, colour changes, themes. “We want to make it the most beautiful show out there. I’m so passionate about the show and the girls. “For me it’s more than a show – it takes over my entire life. “ Advertising Sales and marketing director: Tony Barry
www.workout-uk.co.uk
Sales manager: Daniel Lloyd Tel: 01226 734699 dl@scriptmedia.co.uk Assistant sales manager: Chris Hartley Tel: 01226 734709 ch@scriptmedia.co.uk
Editorial Group Editor:
Official media partner of ukactive
Judith Halkerston Tel: 01226 734639 jh@scriptmedia.co.uk Editor: Christina Eccles Tel: 01226 734463 ce@scriptmedia.co.uk Reporter: Olivia Taylor ot@scriptmedia.co.uk Group production editor: Dominic Musgrave Tel: 01226 734407 dm@scriptmedia.co.uk
Script Media 47 Church Street, Barnsley, South Yorkshire S70 2AS
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Heroes Gym is area’s first to be New healthy delegate Hammer Strength accredited packages
By Olivia Taylor A NEWLY opened independent gym in Spalding has become the first club in the area to gain Hammer Strength accreditation. Established by local entrepreneurs Scott Miller and Vernon Gay, Heroes Gym, which opened late last year, occupies a brand new 500sqm site and offers over 45 items of Hammer Strength and Life Fitness equipment, with a selection of Hammer Strength Plate Loaded and Hammer Strength Select machines, along with Activate Series Treadmills. Life Fitness account manager James Ferguson said: “The founders of Heroes Gym truly believe in the Hammer Strength ideology and the durability of Life Fitness equipment. “Both Scott and Vernon are wellregarded fitness individuals in the local community so establishing a gym of this high calibre was a natural advancement to pass on their skills and knowledge.” As well as offering members top of the range equipment, the club is committed to having something for everyone. Co-owner Scott, who is a personal trainer and has 25 years’ fitness industry experience, added: “We try to cater for everyone here at Heroes Gym. “We have 60-year-old members to people who are at a competitive level.
Heroes Gym offers over 45 items of Hammer Strength and Life Fitness equipment. The gym’s an intimidating place but we try to get away from that. “Not one of our members will leave without a member of staff actually speaking to them.” Scott and Vernon are also getting involved in the local community, sponsoring a local football and rugby team; providing them with donations to go towards football kits and a mini bus. Vernon added: “By installing two outstanding brands of equipment –
Life Fitness and Hammer Strength – it allows us to offer more exercise options for every phase of fitness. “We take members’ goals and aspirations seriously and with this superior apparatus we can guarantee success.” Have you got a story for the next issue of Workout? If so, call the newsdesk on 01226 734463. Alternatively, you can email Olivia at ot@scriptmedia.co.uk or editor Christina Eccles at ce@scriptmedia.co.uk
LUXURY five-star retreat Luton Hoo Hotel, Golf and Spa has created a new Delegate Wellness Package, which aims to encourage bosses and employees to opt for a healthier lifestyle. Luton Hoo’s new package, in partnership with Chillisauce, has two options for delegates to choose from, which focus on healthy living and outdoor exercise. Both options include two servings of blended tea and freshly ground coffee throughout the day, a buffet lunch and use of one of the hotel’s meeting rooms for four hours. Delegates then choose between a five a day Superfood Smoothie workshop, hosted by a professional nutritionist, or a 1000 acre challenge around the hotel’s magnificent estate. General manager Matthew Long said: “We all know how hard it can be to fit a healthy lifestyle into a busy work schedule, which is why learning a few top tips to help you remain healthy is so important. “We also know that working in a city can leave you few options to enjoy the great outdoors, so our new 1000 challenge is the perfect way to get outside and enjoy some fresh air. ”
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Education round table focuses on engaging young Raimonda Juganson receives the keys for her new Audi A1 from Bannatyne's managing director Justin Musgrove.
Loyal member wins a new car A LOYAL member at Bannatyne’s Health Club in Newport has won a new set of wheels as part of a nationwide referral campaign. Raimonda Juganson is now the proud owner of a brand new Audi A1 after entering the Refer a Friend promotion at her local club. Refer a Friend ran in all 61 Bannatyne’s Health Clubs across the country and required members to refer a friend or family member in order to be entered into the prize draw. Raimonda referred her aunt, Irena
Matikene, who joined the health club, to be eligible for the prize draw. General manager Stephanie Edwards said: “Raimonda is one of our most dedicated members and despite a hectic schedule, she still aims to visit the health club at least five times a week. “Out of 61 health clubs we were proud to present Raimonda with her brand new Audi A1. We would like to thank all of our members who ‘referred a friend’ in December and we look forward to seeing lots of new faces in 2015.”
EXPERTS from the worlds of leisure and education united for a round table event, hosted by industry supplier Precor, where they debated the challenges and recommendations around engaging young people in physical activity. The event was chaired by ukactive CEO David Stalker, with a panel including Karen Rotary from BUCS, Ellen Rowles from Skills Active and Paul Dickinson from 3D Leisure, as well as attendees from a range of schools, colleges and universities. Topics ranged from the Sports Activation Fund and attracting ‘zero activity’ students, to Astley Sports Village’s successful MAD programme and the live-action game Humans vs Zombies, which is sweeping through universities around the world. The group also discussed how to demonstrate a long term Return on Investment for physical activity to support the call for more funding and timetabled hours, how to encourage other stakeholders, such as parents and teachers to recognise their role and how to ensure students leave Higher Education as active adults. Director at Astley Sports Village Mark Storie said: “Both years have
been very informative but this year it became clear to me that, through their sports departments and especially their school senior leadership teams, higher education establishments are engaging a lot more students in physical activity than at secondary school level. “Secondary schools appear more focused on their academic results, which I agree is a key priority, but more work must also be focussed on student engagement in physical activity if we are to create a physical activity pathway for students from GCSE level through to Higher Education. This was a key discussion point at the roundtable and I have come back with some great ideas to use at Astley Sports Village.” UK marketing manager at Precor Jonathan Griffiths added: “We all share a common goal of getting young people more active, more often, and there is some great work already being done by the education sector. “These round table events enable us to hear first-hand the challenges our schools, colleges and universities are facing, and are a fantastic platform for sharing knowledge, best practice and further ideas for change.”
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Military-style bootcamp available as a franchise By Christina Eccles
Middle East Exercise Sports Academy specialises in instructor training and development.
New distributor for MOSSA MIDDLE East Exercise Sports Academy (MEESA) is to become the new distributor for MOSSA in the Middle East, FitPro has announced. MEESA specialises in instructor training and development, as well as providing commercial health and fitness clubs with consultative services in operations and recruitment. In addition, the Dubai-based company assists clubs to develop their own brand of group exercise programmes. FitPro founder and chairman Brent
Hallo said: “MEESA is an excellent partner to enable the distribution of MOSSA group exercise programmes to the Middle East Market. “Their established presence as a leader in fitness training, alongside their commitment to delivering excellence in education for fitness professionals in the Middle East, provides us with the assurance that the quality of programming for which MOSSA is renowned will continue to be honoured wherever fitness professionals choose to undertake their training.”
EX-Royal Marine turned bootcamp owner Matt Lyons is changing his business model to offer others the chance to set up their own Bootcamp.uk.com franchise. Currently based in Kent, the Bootcamp.uk.com brand has always been built around ex-military servicemen to ensure that it remains true to what a bootcamp really is, adhering to the rules and regulations learnt while in active service. But Matt feels now is the time to also offer it as a business option to level two qualified personal trainers. He said; “Personal trainers and fitness instructors are always on the look out for new ways to enhance their business, gain new clients and earn more income and the Bootcamp.uk.com brand is a fail-safe way of doing that. “By investing in a franchise you’re buying someone else’s knowledge and expertise. You’re following in someone else’s footsteps and buying into a ready-made business that has been through all the highs and lows on your behalf. “Bootcamp.uk.com is a well-known brand with a strong reputation and excellent fitness coaches so you’ll be investing in something that is continuously making money with minimal hours put in.” Three Bootcamp.uk.com franchises
Matt Lyons are currently running in the South East of England with Matt and his team now on the lookout to increase this further and expand the brand into other areas of the country. Matt added: “The benefits of running a bootcamp are plentiful and no two training sessions are ever the same, in terms of the workouts themselves and the people who you’ll train. “The benefits of exercising outdoors also beat indoor workouts hands down. When training outdoors the world really is your oyster.”
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Gym goes extra mile with its classes and activities By Olivia Taylor
POM Wonderful pomegranate juice has launched a series of workouts, in partnership with star of The Apprentice and fitness expert Katie Bulmer-Cooke (pictured above). Each workout has been designed by Katie, with an emphasis on creating a short series of concise exercises that can be easily integrated into everyday life. The #WonderfulWorkouts can be viewed and downloaded on Vimeo with new installments each week available on topics including Wonderful Mums, Wonderful Abs and Wonderful Minds.
AN independent gym in Telford is going the extra mile to make its facilities more accessible – and the member journey more enjoyable. MSF Fitness offers members a range of different classes and activities they can take part in from TRX to ladies’ only race teams and an ‘Evolve’ sports and social club. Co-owner Louise Steel explained: “Evolve is for all users of MSF and their families to join. It offers cycling, running, triathlons and the social side of things, like the monthly 10km Wattbike challenge at the studio.” As well as providing equipment and classes to members, the gym also gives them access to a nutritionist, physiotherapist and weight loss clinic all under one roof. Louise added: “Our studio’s a small business, it’s very social, like a community. “It’s not a gym full of people wearing earphones. We very much encourage members to get to know each other.” Some members even spent part of their Christmas Day in the gym, taking part in an indoor cycling class. Louise added: “They are a keen bunch and they also enjoy socialising with each other so it was a great start to the day. “We filled the class, which was
MSF Fitness members can take part in everything from TRX to ladies’ only race teams and an ‘Evolve’ sports and social club. strange; we thought we’d get five or six members” The club’s following has grown so much since its opening 18 months ago that Louise and co-owner Mark Fenn have expanded the studio, buying the building next door to provide members with more classes. Louise added” “We also try to make
fitness accessible to all. We are currently supporting a number of clients coming back from injury and accidents. “We also allow new mums to bring their baby to the studio while they work out during the daytime, hopefully making training that bit more accessible.”
Pure to open new gym in Greenwich A NEW PureGym is set to open in Greenwich, as part of a new £110m business park, The Movement. Pure Gym has begun fit-out in the 15,000 sqft ground and first floor units at the foot of the development. This will be the operator’s second
gym in Greenwich. Property director for PureGym Angela Crawshaw said; “The PureGym Greenwich Movement will provide local residents with a fully equipped gym that offers exceptional value for money at an affordable price.”
Lindsey named Boxercise Instructor of the Year A TRAINER from the Ryland Centre in Bromsgrove has been named Boxercise Instructor of the Year. Lindsey Allen who is one of 19,000 Boxercise instructors across the world, found out that she had been successful in the competition when she saw she’d been tagged in a post on Facebook. Instructors put themselves forward for the competition, along with a collection of member testimonials for the judges to look at. Class participant Pippa Grafton said: “From the word go Lindsey has been supportive, motivational, knowledgeable and an all-round brilliant instructor. “She has a great sense of humour which really helps you to enjoy the class. I like that she isn't afraid to get involved and will happily step in if there is an odd number of people.” Lindsey tries to be motivate her students and she thinks it’s important to change classes around so they're always different and interesting. She added: “It’s a fitness class, but
Lindsey Allen with her award. it’s got to be fun. “I love it when people turn up looking a bit shy, scared to hit someone in case they hurt them, and within an hour they're punching as hard as they can.”
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Welcome to WorkOut Weigh In – it’s your chance to have your say and share your views on industry issues. You can email us at ce@scriptmedia.co.uk or you can message us on Facebook or Twitter.
This month’s top Tweets... @Kettfusion: Lovely meeting Christina and Olivia today for the @Kettfusion class review... You are both so fit! Well done! @ChristinaEccles: Loving the @GlamourMagSport and @ThisGirlCanUK campaigns! Proud to work with some great women in fitness on @WorkOutUK and @FitnessAwards.
@lowwoodclub: @lowwoodclub instructor Nev reading about the new gym in this month’s @WorkOutUK @NAhutchinson: @mylfx anyone tried foot golf a fad or is it here to stay, fastest growing sport in the UK? @LancashireSport @WorkOutUK @katiebulmer1 @OliviaGTaylor: Just spoke to @thefitbox about all things group training, look out for them in an upcoming issue of @WorkOutUK @L_I_W: Happy to announce @WorkOutUK as a media partner for LIW 2015! Watch out for more news about the Workout trade Lounge at LIW
Your eye-catching images wanted
Picture of the month
HAVE you got an eye catching image from your gym? Perhaps you’ve had a visit from a celebrity guest; organised a successful charity event or have an inspirational member who has achieved something remarkable? Send us your pictures and a short caption to ce@scriptmedia.co.uk and your image could feature as our Picture of the Month in a future issue of the magazine.
Keep an eye on our Facebook and Twitter pages throughout March as we’ll be revealing more details about this year’s National Fitness Awards. Like the Workout Facebook page at www.facebook.com/workoutmagazine or follow @FitnessAwards and @WorkOutUK to find out how plans are coming along for this year’s event and why your club could benefit from getting involved. Over the coming weeks, we’ll also be making big announcements about our 2015 venue, date, presenters and judging panel so look out for some exciting updates!
An inspirational member has marked his 100th birthday with a celebration at the gym he attends. Ronald Prince has been taking part in chronic obstructive pulmonary disease classes for the last three years, at a club in Pontypool operated by Torfaen Leisure Trust, as part of the National Exercise Referral Scheme. Torfaen national referral scheme co-ordinator Owen Thomas said he was an inspiration to anyone lacking motivation. He added: “It’s a great message to us all, especially for the younger generations.”
Editor’s Comment IT’S been a hectic few weeks for the Workout team, as we’ve been busy discussing big plans this month, and following on from that, we’re delighted to make two announcements in this issue, which we hope you’ll be as excited about as we are. Firstly, we are thrilled to reveal our media partnership with Leisure Industry Week 2015, which will also see the introduction of the Workout trade lounge at this year’s show. We already have a great relationship with the new organisers through our involvement in BodyPower and are looking forward to building on that with LIW over the coming months. We’ll also be announcing more news about the event over the next few issues and can’t wait to hear how plans are shaping up for this year’s show, so watch this space! Secondly, it’s that time of year again when we encourage you to start thinking about why your gyms are the best in the industry and put yourself
forward for a National Fitness Award. Nominations for this year’s event are now open and entries can be made via the website www.nationalfitnessawards.co.uk where you can also find out more about each individual category and take a look at all the action from previous events. The awards are free to enter and can provide a great boost and increased publicity for your business, so if you haven’t entered before, you really have got nothing to lose by giving it a go. And if you’re a past winner or finalist, we’re looking forward to seeing you return to defend your titles and discover how you’ve built on previous successes. Sponsorship opportunities are also available for the 2015 awards for suppliers to the fitness industry and we’re happy to hear from anyone interested in sponsoring a category. We’ll also be announcing more details about the event in the coming
Christina Eccles weeks, as well as plans for an exciting new element, which could prove valuable for gyms of all shapes and sizes. As always, get in touch if you have any ideas of what you would like to see at the awards or if you’re a previous winner with an exciting story to tell, we’d love to hear your news. Email ce@scriptmedia.co.uk or contact us on Facebook or Twitter.
This month’s hot topic: @fitnessgarageuk: Visit our @FitnessAwards #Winning #Gym #sheffieldissuper #Barnsleyisbrill #rotherhamiswonderful #FatLoss #ToneTuesday @FitProLive: Check out @tribe_team in @WorkOutUK It has certainly been exciting times for FitPro and Tribe – so much more to come!
Plans are shaping up nicely for the 2015 National Fitness Awards. Will you be entering the awards this year? Tell us why and what makes your club stand out and you could appear in a future issue of the magazine. Send your answers to ce@scriptmedia.co.uk or contact us via Twitter or Facebook. We’ll print the best responses next issue.
Follow us on Twitter @WorkOutUK or contact us on Facebook at www.facebook.com/workoutmagazine
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Members of Hatton Health and Fitness in Hyde get access to the gym and three studios offering a comprehensive group exercise timetable.
Offering quality service and value for money key to gym’s success By Christina Eccles A GYM owned by boxing legend Ricky Hatton is going from strength to strength, thanks to a strong focus on offering a quality service, combined with value for money. Billed as a place where exclusivity and affordability go hand in hand, membership at Hatton Health and Fitness costs £19.95 per month, giving members access to the gym and three studios offering a comprehensive group exercise timetable, including boxing sessions, Zumba, KETTFusion and a dedicated Spinning room.
The club – situated in Hyde, near Manchester – opened in 2008, when Ricky decided he wanted to invest something back into his local area, while also creating a place where he could train himself. General manager Jon Eade explained: “The idea came from Ricky wanting to have his own facility to train in. “And he’s so popular here, he also wanted to give something back to the community. “It’s grown as the years have gone on. We wanted to be known in the local area as a premium health club
but at a budget club price.” Currently the club has about 1800 members and has had a great start to the year, signing up 150 new members in January and expecting similar figures to come in for February and March. There are also plans in the pipeline for a major refurbishment to give the gym a refreshed look and introduce them to some of the latest kit on the market. Jon added: “We recently doubled the size of the free weights area as we’ve seen a trend for more girls starting to lift. Functional training is also popu-
lar and our staff are really good at educating members. “If you educate members with new techniques, it helps in the long run with retention.” As well as the traditional gym downstairs, the upstairs level also has dedicated boxing facilities where Ricky, who is a familiar face around the club, can regularly be found training today’s up and coming boxing stars. Jon added: “The place speaks for itself and the club gets a really good response from show rounds. “And Ricky’s a real people person – he is our brand.”
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The gym has undergone a full refurbishment, complete with the installation of the latest equipment from Star Trac, and a new functional area and hot yoga studio.
Stoke Park gym gets £500,000 upgrade A LUXURY fitness facility in Buckinghamshire, named as one of the ‘most beautiful gyms in the UK’ by Stylist magazine, has revealed the results of a £500,000 upgrade. The gym at Stoke Park Country Club, Spa and hotel has benefited from a full refurbishment, complete with the installation of the latest equipment from Star Trac. Stoke Park is now home to the latest in fitness technology, including state of the art cardiovascular equipment with HD embedded televisions screens, integrated Fitness Coach and USB connectivity; new resistance machines; a cloud based bio-composition tracker Boditrax and HumanSport cable range. A new functional area has also been introduced, with other features
Stoke Park Country Club, Spa and hotel. including a hot yoga studio, personal training and a comprehensive class timetable. Head of communication for Stoke Park Nick Downie said: “Our investment into the new fitness equipment in the health club is part of our long term plans to have the best health and wellbeing spa in the home coun-
ties. We pride ourselves on adopting an innovative approach with our facilities which is why we have partnered with Star Trac, Running unlimited and Boditrax.” Group fitness manager Jules Baker added: “We are absolutely thrilled with the new gym refit. Not only do we have brand new Star Trac CV and
resistance machines, with a far better user experience for our members and guests, the interface behind the kit will allow us to embrace the current technologies that are hitting the market such as fitness apps and cloud systems. “To top it all off, our mezzanine area has been redesigned to allow us to fit in more new weight equipment, while more space has been made available to allow us to train with modern functional training techniques. “Also our new Boditrax body composition scales will allow us to assess and accurately track what area of the body an individual is storing their fat in. This will allow us to refine whether the nutritional advice and exercise programming is working for our members with more precision.”
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Kettlebells plus martial arts is proving to be a winning formula for instructor Michael Ross, whose innovative workouts are proving popular in the North West. Now with plans in place to spread the word to fitness fans around the country, Workout spoke to Michael – and tried out a session.
KETTFusion is a dynamic 60-minute class which offers participants a whole body workout and focuses on building strength and cardiovascular fitness.
New class combines martial arts, kettlebells and music WHAT do you get if you combine a kettlebell workout with martial arts moves and motivating music? The answer; KETTFusion – the latest group exercise class to take the industry by storm. Originating from creator Michael’s background as a personal trainer and a professional actor, the story behind the concept is an unusual one, which began when he was offered the role of a gladiator in a TV series. Following his casting, the show’s producers brought in a personal trainer to help him get in shape for the part – and it was here he became introduced to working out with kettlebells. Seeing the impact that type of training was having on his physique led to him wanting to find out more and he
progressed to become an advanced Kettlercise instructor. But he felt something was missing from the classes, which could enhance them even further and lead to greater fitness benefits. From there, KETTFusion was born; a dynamic 60-minute class which brings together the best of both worlds, offering participants a whole body workout, which focuses on building strength and cardiovascular fitness in a fun environment. Michael said: “People started hearing about it and I’ve been getting calls from Aberdeen down to Bristol about classes. “Because there aren’t enough, we are now on an instructor drive and have five instructor courses coming up this year.”
Michael currently teaches the classes at two gyms – Hatton Health and Fitness in Hyde and Stockport Sports Village – as well as private classes and he told Workout, they have been well received in the area, with participants enjoying the fitness benefits and the fun element of regular themed KETTFusion classes and outdoor sessions when the weather allows. The brand has also grown with the addition of KETTFusion HRD Stuff – a more intense class – and following their initial success, Michael believes the sessions could be a perfect addition for other gyms to introduce on to their timetables. He added: “It’s going to bring members in because it’s different and dynamic. It’s not just exercise, but the way it’s presented as well.”
KETTFusion founder Michael Ross.
Enjoyable class easier to follow than expected BEFORE trying out the class, I’d heard of KETTFusion and was intrigued by the concept – but had no idea what to expect in reality. How would the format work? Would we have to keep swapping between the kettlebell exercises and the martial arts ones? Would the class be easy to follow? Thankfully, Michael met us beforehand and talked us through what we would be doing – a warm up, followed by a dedicated kettlebell section, a dedicated martial arts one, some mat work and a cool down – alleviating our initial apprehension and leaving us excited to give it a try. The class was easier to follow than we expected it to be, with both of us managing to pick up most of the moves and keep in step with the rest of the class.
The music and Michael’s words of encouragement also helped and kept us on the right track throughout. The fact that the moves aren’t too complicated is a definite plus point, as it makes it much easier to focus on the correct technique and achieving a really good workout. As well as training up more instructors this year and spreading the word at industry events, Michael’s next step is to build on the concept with a new class KETTrhythm, which will include kettlebells mixed with dance, featuring moves and music inspired by Africa, Cuba and Asian rhythms. And we enjoyed our first KETTFusion class so much, we’ll be first in the queue to road test that one too!
WorkOut editor Christina Eccles and reporter Olivia Taylor with KETTFusion founder Michael Ross.
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Customer research leads to creative agency purchase
LFX founder Graeme Hinde.
SIBEC joins with LFX and Graeme Hinde THE organisers of SIBEC have teamed up with LFX founder Graeme Hinde as part of their plans for this year’s event. Graeme will be working with the team to ensure SIBEC UK remains an important business networking event for UK leisure operators, providing a unique opportunity for them to informally meet face-to-face with a wide variety of suppliers from the sector. Graeme said: “I was very pleased to be approached by SIBEC to work alongside their team this year. The formula for SIBEC clearly works and
fits perfectly with the LFX network. “I was particularly drawn to the partnership as the SIBEC event has been successfully running in the UK for 12 years and it’s great to be associated with such a consistently successful team. I look forward to introducing many of our partners to SIBEC and witnessing the business relationships that develop.” This year’s event will again take place at The Belfry, on May 20-21, where delegates will also have the opportunity to enjoy a round of golf at the prestigious venue.
MARKETING agency Bigwave Media, which specialises in the leisure industry, has restructured following research to discover exactly what customers want. The remodelling, which involved the purchase of a creative agency, has led to an influx of new business, including contract wins with Active Northumberland, Inverclyde Leisure and The LC Swansea. Operations director Tom Gozna said: “We undertook the research to help improve our overall customer experience. Ensuring the results were acted upon we went in search of a creative director and acquired an entire creative agency. This led to a complete remodelling of the company and, in turn, the growth of Bigwave Media.” The new creative director, Lee Potter, has over 20 years’ experience in both graphic and web design. He will head up the creative element of Bigwave, working closely with the design studio to drive client brands and communications.
Lee Potter Debbi Moore, who has been with Bigwave since its inception in 2007, is now head of client experience. Luke Simpson has a new role as head of operations, looking after the account management team, while also overseeing the day to day management of the office and Kelly Pritchard has also joined the team as a senior account manager. Bigwave’s digital team, led by digital director Simon Beer, has also increased from three to eight.
Clothing brand seeks ambassadors FITNESS clothing brand Be An Athlete has launched a campaign to find new ambassadors. Over 200 applicants put themselves forward for the positions in just over a week, with the aim of the scheme to find like minded individuals in the fitness industry to represent the
brand. The winners will be chosen for their abilities, drive and dedication to test out Be An Athlete prototypes and take part in campaigns, as well as contribute their ideas to monthly meetings discussing new products and collections.
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H3 Performance launches Gym’s staff promise to its new franchise arm The Lifestyle Fitness Barnsley team celebrating their NFA win.
make founder proud By Olivia Taylor LIFESTYLE Fitness in Barnsley is living up to its award winning reputation, with 2015 getting off to a successful start for the low cost club, whose staff are promising to make its founder proud. The gym, which was recently crowned Budget Club of the Year at the 2014 National Fitness Awards, has seen a storm of 720 new members in December and January alone. And following the sad news of the sudden death of the chain’s founder Carl Gripenstedt, the club is promising that 2015 will be a big year. Regional manager, East Midlands Shane Williams said: “Everything has gone brilliant, I’ve seen a real boost, probably down to hard work and the
Fitness Awards. “There’s a lot planned for Lifestyle Fitness this year; it’s time to make Carl proud.” One of the chain’s recent initiatives is offering members the opportunity to earn while they burn with a ‘sell us your wobbly bits’ scheme, where they can earn money for every kilogram they burn. So far, members across Lifestyle Fitness sites have lost four tonnes of fat and gained £20,000; earning £1 for every 2kg that they lose. Members can be paid by cheque or by vouchers for the online store or cafe bar. Shane added: “It’s all been done professionally, we don’t want members starving themselves for 20 quid. We recommend a weight loss is two pounds per week.”
AFTER three years of hugely successful trading, H3 Performance is really excited to announce the launch of its new franchise arm. After being part of the fitness landscape in Nottingham for the last 31 years, the concept for H3 Performance was conceived in 2011 and launched in 2012 by Jez Kearney to bring energy back into the fitness industry. Jez said: “It is all about providing members with the ultimate training experience. “The aim of the H3 Performance franchise is to give prospective and current gym owners the ultimate platform to not only compete in this industry, but thrive.” With revenue growth of over 45 per cent year on year, who can argue with H3 Performance’s approach of quality over quantity? Focusing on small group coaching and mentoring over mass member-
ship has enabled the company to stand out amongst its competitors. Head coach Toby Liddiard added: “H3 Performance is not just a fantastic training facility; it is much more than that.” With such progress, the time is right to expand, with franchising providing the platform to develop nationwide. With ready to use systems that yield outstanding results in a very short time, the franchise package is ideal not only as a new business start-up, but also as an extension to an existing health club or gym. Franchisees can also expect 24/7 support and advice from the H3 team should they need it, to ensure success. If you feel you are ready to take your business to the next level, then get into contact with the H3 Performance team at http://www.h3performance.co.uk/ page/h3-franchising
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Speedflex launches a ‘Newlife’ in Scotland SPEEDFLEX, the fast-growing high intensity health and fitness concept, part owned by Alan Shearer, has continued its UK expansion with the announcement it is to open in Aberdeenshire. It will be the first Speedflex centre in the UK to be hosted within an ‘existing gym’ environment – Newlife Fitness in Laurencekirk. The building is already operating as a leisure facility and Speedflex is aiming for a quick fit out to get the site open and operating as soon as possible, so they can begin delivering the sessions and comprehensive health assessments. Speedflex Europe’s chairman Graham Wylie said: “We are delighted to team up with Newlife Fitness and are excited to announce our new venture in Scotland. We are very much looking forward to offering the local community of Aberdeenshire the opportunity to try some high intensity interval training with a difference. We believe we have created one of the best small training concepts in the world and with growing popularity and membership base, and we are now expanding further. Speedflex is a very effective way for many people to transform their health in a safe, enjoyable and unique environment.” The concept isn’t short of famous fans either, both Match of the Day pundit Alan Shearer and Good Morning Britain presenter Ben Shephard have become ambassadors for the brand. The Speedflex health and fitness concept features unique Speedflex machines which automatically respond to and create resistance levels based on the force you put in. People of all ages and abilities can train together in small groups, led by personal trainers. The high intensity 30 or 45 minute group sessions enable people to work out with little or no impact, burning high numbers of calories whilst linked to a heart rate monitor.
The recently revamped health and fitness centre at King’s College London is helping students and locals keep fit, while enhancing the university’s overall offering. Christina Eccles took a look around.
University gym transformed into a state-of-the-art fitness suite STUDENTS, staff and the wider community can now work out in style at the new gym, which has been transformed into a state-of-the-art – yet affordable – fitness suite right in the heart of the capital at the university’s Waterloo campus. Investing £250,000 into the project, the university partnered with Pulse Fitness to give the club a complete overhaul including the installation of new equipment, flooring and decor; allowing it to better compete with other local gyms and provide the perfect place for students to switch off from exam stress or train to compete with one of King’s College’s many sports teams. As part of the redevelopment, kit from Pulse’s Evolve Strength and Series Three Fusion Cardio lines have been installed, along with a functional training zone and indoor cycling studio. The club’s cardio equipment now also includes the new Cirrus Console, an 18.5” android tablet touch screen which uses technology to allow members to personalise workout options and experience digital TV, radio and internet browsing with social media access while they exercise. The kit also includes SmartCentre, Pulse’s intelligent gym management
King’s College partnered with Pulse Fitness to give the club a complete overhaul. system, which can store personalised gym workout programmes and give user feedback. National sales manager at Pulse Richard Sheen said: “Our equipment harnesses the latest technology and as such is very well suited to the demographic at King’s Health and Fitness Centre. “As well as providing equipment, we offer design and build services and operate leisure facilities ourselves, including some fitness suites
Plans are in the pipeline to install similar facilities at King’s College’s other campuses.
at other higher education facilities such as Goldsmiths, University of London, so we really understand what works for private members and students alike and the importance of seeing a return on investment.” The work was completed in time for the new academic year in September 2014 and the university is already reaping the rewards of its investment Club manager Greg Hanmer added: “It’s been really positive; usage has grown by over 30 per cent. “The students are really engaged; we now have the ability to put on more classes and our coaching staff can deliver a lot more. It’s been fantastic.” Future projects include hosting more gym-based challenges and events within the club, allowing it to forge closer links with the university’s health and wellbeing initiatives. There are also plans in the pipeline to install similar fitness facilities at King’s College’s other campuses, with this one acting as the blueprint. Greg added: “Students come to King’s because of the world class academia, but we now might add that extra appeal as something which improves their overall student experience.”
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A Stockport leisure centre has drastically turned around its fortunes, thanks to an innovative approach to obesity and a drive to engage with hard-to-reach members of the community. Workout found out more.
£250,000 was invested in revamping Avondale Health Club (above left) and Life Leisure CEO Malcolm McPhail (above right) believes there is potential to franchise the business model.
‘Nothing to lose’ gym’s fortunes transformed AVONDALE Health Hub is not your typical gym. In fact, when redesigning the centre, operator Life Leisure considered everything they knew about creating a gym – and did the opposite. The result; a welcoming environment catering for people who may previously not have set foot through the door; a successful rehabilitation programme and a growth in membership from 500 members to over 1700. But the centre wasn’t always this successful. Back in 2010, it was losing about £170,000 per year and was under threat from closure, until an outcry from the local community led to a rethink. To secure its long term future, something drastic had to be done. And in Life Leisure CEO Malcolm McPhail’s words, they had ‘nothing to lose.’ He explained: “The leisure centre was losing about £170,000 per year
My view was that it was irretrievable and there was nothing we could do. “Basically, we had nothing to lose. I went in one day and spoke to some people about what annoys them in gyms. The fundamental thing was how big a step it is to get people into the gym environment. “It’s not just about money – it’s about the physical environment and programming. People were saying, as a sector, we don’t promote anything to them. “We decided we weren’t going to have any mirrors or posters of beautiful people in Lycra and focus on simple programming. We wanted to get people who didn’t exercise into exercising.” £250,000 was invested in revamping the centre – including the installation of a state-of-the-art Alter G Anti Gravity treadmill – and the introduc-
tion of initiatives based around walking to encourage activity in the community outside of the gym environment. Since the changes, local people have been wholeheartedly embracing the concept, as has the industry. Among its accolades, the club picked up a National Fitness Award for Best Rehabilitation Facility in 2013 and its success story has also generated positive press coverage nationwide, both from a human interest angle and from a business point of view. Malcolm added: “It has been phenomenal. 68 per cent of people who joined had never had gym membership before – these are the real celebrities. It’s great to not just be talking about it but physically doing something.” Plans are already underway to build on the success of Avondale by intro-
ducing smaller ‘micro health hubs’ into the local community. Malcolm believes there is potential to franchise the business model, while the trust as a whole is also looking at winning new contracts around the UK over the coming months. And he told Workout, that although creating a centre so drastically different to a mainstream gym could have put off some regular gymgoers, it was important to try something which would engage the majority of people who were not currently exercising or visiting a gym. He added: “There was a risk of alienating people but you have to be brave. It’s important to do different things. “Sometimes I get accused of being too commercial but you have to have that to be able to do good with the money.”
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Neath Sports Centre has expanded its group exercise offering with the launch of MOSSA’s Group Power programme. New to South Wales, Group Power is a results-driven strength training workout which uses an adjustable barbell, weight plates and bodyweight. Sales, marketing and customer services manager at operator Celtic Leisure Lisa Thomas said: “We felt there was a gap in the market for a new and exciting pre choreographed group exercise programme in South Wales. Something which would match our customers’ expectations. MOSSA’s Group Power is a highly engaging programme. The programme is different with every release creating a new challenge for our customers each time.”
Pair take on Three Peaks for charity By Olivia Taylor A PAIR of Sheffield-based fitness enthusiasts recently took to the mountains to give the Three Peaks Challenge their best shot. Personal trainer Adam Copley and client Ricky Staniforth first met in 2012 at Tankersley gym FIT4IT where Adam helped guide Ricky through his nine-stone weight loss journey. Ricky said: “I was extremely overweight at well over 23 stone. Adam helped me gain more strength, fitness and confidence.” The pair set off at 4am, with the aim to climb Ben Nevis, Scafell Pike and Snowdon within 48 hours to raise money for a local charity, Hallam FM’s Cash for Kids. This is the second time the duo have battled the Three Peaks, but this time the main idea was to do it in the dark. Ricky added: “Adam had a bee in his bonnet about the National Three Peaks event, and asked if I'd like to do the tough version. His suggestion was to do it at night and in the depths of winter. Madman.” The training process included a lot of cardio endurance work. Adam added: “I hate cardio so I had to do it in as many ways as possible, just to keep it interesting.” The pair gave the challenge their utmost but unfortunately were beaten
Personal trainer Adam Copley and client Ricky Staniforth. on the last lap of Mount Snowdon, just a few hundred metres from the peak of the mountain. Ricky added: “All in all the challenge with Adam was an amazing experience, made so much better for it having such treacherous conditions. Even though we didn't complete it, we still felt accomplished because we gave it much more than our best shot.” Adam experienced a few near disasters while climbing Ben Nevis, slipping and falling 15m, but that hasn’t put the pair off thinking about their next challenge, with future ambitions of climbing Mont Blanc. Ricky added: “We have discussed many more potential adventures. I'm certain Adam and I will do a lot more to push our knowledge and experience in this area.”
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Industry veterans graduate INDUSTRY veterans Mark Davis, a Sussex County Cricket Club coach, and David Monkhouse, director of Leisure-net Solutions, have graduated from Loughborough University's inaugural International Sports Management MBA programme. The qualification was created in 2012 to help blend the sporting history of Loughborough University with the management education at the School of Business and Economics. The programme, which is set to be re-launched later this year at Loughborough's new London Olympic Park campus, covers the traditional MBA topics of finance, marketing and operations management, but in a sports context. There are also sports industryspecific modules. The ISM MBA is directed by Andy Reed OBE, chairman of the Sport and Recreation Alliance. He said: “We wanted an MBA that would create the qualified people we need to manage and lead the industry into the future, taking on board the changing nature of the workplace and the increased leadership and management skills we’ve come to expect.”
Participants enjoyed taster sessions in everything from Zumba and a glow in the dark rave at The Sugden Sports Centre.
Hundreds of girls gather to ‘Shake it Off’ ALMOST 200 young women from the Manchester area have gathered for a fun filled two hours of dance and exercise aimed at encouraging the city’s student population to try out new activities. GreaterSport, in partnership with This Girl Can, Us Girls Rocks and the Exercise Dance and Movement Partnership hosted the free Shake it Off event at The Sugden Sports Centre, which was packed with par-
ticipants enjoying taster sessions in everything from Zumba and a glow in the dark rave to netball, badminton and table tennis. The event inspired so many young women to get involved in more sport and physical activity that GreaterSport has put on six weeks of free Sportivate Dance Rave and StreetFit funded sessions to cater to demand for classes. Event coordinator Anna Ducie said:
“The atmosphere and energy in the room on the day was phenomenal. GreaterSport are aiming to drive women’s participation in sport and events like Shake it Off are a great way to do this. The feedback we have received has been extremely positive and partners are already keen to get involved in the next event.” The next event will take place on Sunday March 8, which also coincides with International Women’s Day.
Louth leisure centre celebrates fifth birthday MERIDIAN Leisure Centre in Louth has celebrated its fifth birthday. The centre, operated by Magna Vitae, a partner to East Lindsey District Council, includes an 80 piece fitness suite, 25m eight lane swimming pool with floating floor; sauna
and steam room and sports hall, as well as a weekly programme of 55 classes. District council portfolio holder for leisure, coun Adam Grist, who welcomed the very first person through the doors in 2010, said: “The Meridian
Leisure Centre was built in response to a real need for good quality fitness provision in Louth. I am delighted it has fulfilled all our expectations and I’m sure it will continue to be a muchused and well-loved facility for many years to come.”
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UK FITNESS SCENE Nominations are now being accepted for this year’s National Fitness Awards, giving gyms the opportunity to shout about what they can do well. Olivia Taylor spoke to some past NFA winners to find out what winning a trophy means to them.
Nominations open for annual awards THE National Fitness Awards gives gyms and personal trainers from the Scottish Highlands down to Cornwall – and everywhere inbetween – the chance to receive hard earned recognition for their achievements and contributions to the fitness industry. Instead of being limited to one category, the NFAs gives competitors the opportunity to enter specialist categories tailored towards their strengths; whether that’s strength training, group exercise or community involvement. Winners and shortlisted clubs receive a press pack which they can use to their advantage – contacting their local press to promote the fact that they’ve won an industry award and using the ‘NFA Award Winner’ logo on their website or social media accounts, around the gym and in some cases on the gym’s uniform. Charmaine Heard, gym manager at the customer service award winning Stringers Gym in Truro said: “The Fitness Awards allows us to dabble in other categories and see how we do, which is great. “We have the NFA logo proudly plastered on our website.” Receiving hundreds of nominations per year, the National Fitness Awards is proving to be a popular boost for businesses and with no entry fee, gyms who are thinking about entering have nothing to lose. Don McDuff, owner of 2013 Strength Training Gym of the Year Physique Warehouse added: “The NFAs have got us to the forefront of a lot of people’s attention. “We get people travelling a long way to train with us because we’re an award winning gym.” St Peter’s Leisure Centre in Burnley was the proud recipient of two NFAs – for Functional Training Gym of the Year 2013 and Gym Team of the Year 2014.
Leisure facilities manager at operator Burnley Leisure Neil Hutchinson added: “The NFAs give us something to work towards and drive our standards, pitching ourselves against the best in the business. “I make a point of looking at all last year’s winners to see what they were doing to make them winners. I then use this to help us move forwards and set goals.” Once all nomination forms are submitted, the shortlist in each category is drawn up. If you’re successful in making the shortlist, your gym will be visited by a member of the WorkOut team, before the winners are decided by an expert judging panel and revealed on the glittering awards night. Over the years, the awards have been hosted by a collection of leading industry figures such as Ricky Hatton, Caroline Pearce, Katherine Kelly and Sharron Davies, providing shortlisted clubs with the chance to celebrate at a spectacular end of year party. Don added: “We’re all so busy running around looking after the gym and doing every day stuff; the NFAs helps us focus.” To find out more or enter your gym for an award, visit www.nationalfitnessawards.co.uk
Stourbidge fitness instructor Gemma Calvert is looking forward to bringing a new kind of dance class to her area after winning a place on a Clubbercise training course. Workout recently teamed up with Clubbercise to offer one lucky winner, chosen at random via a competition on Facebook, a free place on their instructor training day in Pontefract – and Gemma scooped the prize. She said: “Thanks to Workout Magazine for my free place on the Clubbercise course. I had a fantastic time and enjoyed every minute of it. This class will definitely be coming to Stourbridge very soon.”
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FIBO PREVIEW
FIBO; the world’s largest trade show for fitness, wellness and health will be held in Cologne from April 9 to 12 2015. With preparations for the event now well underway, Workout rounds up what to watch out for this year.
FIBO is subdivided by themes into several segments, and three clearly defined pillars structure the products and services presented to visitors.
Plenty of reasons to visit FIBO 2015 FROM seeing the latest innovations to finding inspiration for your own business: there are plenty of reasons to visit FIBO 2015. The show, which in Germany has been the industry’s most important annual meeting place for many decades, is now also steadily gaining in relevance for international gym operators, with about a quarter of visitors hailing from abroad. Once again this year, the trade show is subdivided by themes into several segments and three clearly defined pillars structure the products and services presented to visitors: FIBO
Expert, FIBO Passion and FIBO POWER. Across the show, exhibitors will be showcasing innovations in fields such as training equipment, sports nutrition, wellness and beauty and group fitness. The topic of corporate fitness will also be given more attention, with a dedicated section designed to promote health in the workplace. This area will accommodate exhibitors such as company sports clubs, industrial health management consultants, digital health coaches, companies offering products and services in the fields of ergonomics,
nutrition or training concepts, team building and incentives, fitness associations and health insurance providers. The focus in the wellness and beauty segment in Hall Eight will be on themes such as sun-tanning concepts, saunas and steam baths, relaxation, medical wellness, equipment, body care products and training and continuing education. By way of further development, FIBO is planning an extensive supporting programme for 2015, consisting of lectures, guided tours and a VIP programme. Visitors to the FIBO Passion seg-
ment will be able to get specialist advice and even get active themselves and the shopping segment, in particular, will be strengthened, and new trends and special discount offers from the major sports brands will be waiting for visitors. In 2015, FIBO POWER is stronger than ever, with its exhibition areas FIBO POWER Supplements, FIBO POWER Fashion, FIBO POWER Martial Arts and FIBO POWER Events all on offer to visitors. For tickets to FIBO 2015 or to find out more, visit the show website at www.fibo.de
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Following its successful launch at FIBO 2014, the FIBO Functional Training Forum will return this year. Presenting the hottest industry trends, the forum – covering an area of 300 sqm – will provide a grand stage for the sector’s top experts to present the theory and practical applications of the latest in functional training equipment and concepts. Among the experts taking part in this area will be celebrity trainer Karsten Schellenberg, who’ll present his new mentorship concept; Eberhard Schlömmer, who’ll report on the correct use of the Functional Movement Screen and Olympic lifting expert Björn Schinke, who’ll speak about Olympic weightlifting and how to incorporate it into CrossFit.
Exhibitors to battle it out for awards INNOVATIVE products and original training approaches will receive special attention at the show, with all exhibitors having been eligible to put themselves forward for the FIBO Innovation Award. Nominated products will be introduced to the fitness industry at the
trade fair and the best innovations in four categories – Training Equipment for Fitness, Rehabilitation and Prevention, Health Promotion, Interior and Design and Training Concepts – will be rewarded. Submitted products must represent
an innovative advancement for the entire sector and products must have been launched no longer than one year before the FIBO 2015 trade fair. This year marks the 16th time the award will be presented, in cooperation with TÜV Rheinland Group and Fit For Fun magazine.
The FIBO Innovation Tour visited London, Madrid, Paris and Copenhagen for a series of exclusive one-day seminars.
Seminars explore opportunities for operators ABOUT 350 representatives gathered together in major European cities ahead of the show for the FIBO Innovation Tour, in conjunction with EuropeActive. CEOs, managers, buyers and strategists from major national fitness chains and associations attended events in London, Madrid, Paris and Copenhagen for a series of exclusive one-day seminars aimed at exploring opportunities for studio operators to enhance their positioning in the market.
FIBO event director Ralph Scholz said: “An exclusive setting, cuttingedge presentations and the key players of the national studio market: the ingredients were once again right for the second FIBO Innovation Tour. “We loved visiting London, Madrid, Paris and Copenhagen and we too had lots of interesting discussions and took home impressions from the national markets. “We already look forward to next year’s tour.” FIBO international ambassador and
EuropeActive board member Herman Rutgers added: “The quantity and quality of both the company presentations and the attendees was very good this year. “The inclusion of key note speakers in the programme (Dr Paul Bedford and Deloitte) was very well received by the participants. “In all cities the programme provided for a lot of innovation ideas for the club owners and managers. Overall it was a great success and this bodes well for next year.”
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Largest range of training equipment in one hall
Physical Company will be showcasing the newest products from the Competition Range – Pro Olympic Bars, PU Bumper Plates and Competition Kettlebells – to international customers at the show. They will also have new products on display for UK visitors including the brand new RMT Clubs; weighted clubs which use the principles of Rotational Movement Training to improve power, range of movement, strength, coordination, balance and athletic movement. Physical Company’s popular own brand equipment will also be on show, including Medicine Balls, Strength Bars, Neo-Hex Dumbbells and Exercise mats.
WITH nearly 700 exhibitors – more than 160 of them providers of training equipment certified in accordance with the German Medical Devices Act – FIBO offers the world’s largest range of training equipment for use in physical therapy, rehabilitation exercise, prevention training and exercise therapy. The trade fair combines this segment’s exhibitors in a concentrated area under the FIBO MED heading in Hall Seven. FIBO MED visitors cover the entire healthcare industry, with more than one in six trade visitors working in healthcare professions.
FIBO’s enhanced alignment with health topics isn’t just important for the healthcare sector, it also points the way to the future for traditional gym operators, according to organisers. Managing partner of Just Fit and INTERFIT Frank Böhme added: “An orientation toward more health is becoming more and more important, and it’s something I’m focussing on. “Exchanging views with my colleagues during the trade fair is a must for me and my second company ‘BGM mit Interfit’.”
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Barcelona’s premier gym chain partners with Exigo UK EXIGO has teamed up with Barcelona gym chain DIR. The UK manufacturer will be supplying state-of-the-art functional equipment from their ever popular Modular Functional Series. DIR has 17 different locations throughout the city and within each facility you will find roof terraces with pools to relax, huge fitness rooms with all the equipment you can imagine, indoor and outdoor racket sport courts and endless classes taking place. Craig Young, business development manager at Exigo UK, said: “All of the locations are state-of-the-art with the very best equipment and facilities. “Each site is completely different, and by working closely with the individual club managers we were able to create unique custom made functional apparatus to suit the specific needs of each particular gym. “We have now successfully installed equipment in 11 different locations and we look forward to working with the remaining clubs throughout 2015.” Co-director Jordi Forns added: “Following initial discussions with Exigo at FIBO 2014, DIR opted to
“We are delighted to have partnered with Exigo UK and look forward to the ongoing partnership.” include within our facilities multifunctional stations to remain in line with the latest trends and fitness training. “We opted for Exigo UK due to their innovative designs and quality functional accessory range. “After months of hard work and the acquisition of the MFS range for almost every club, we can confirm that the satisfaction with the chosen product is very high, both for the quality and service they have provided for us. “The DIR club member has high expectations of our equipment and services offered, and following the recent installations there has been a real sense of excitement within the clubs. “We are delighted to have partnered with Exigo UK and look forward to the ongoing partnership.”
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MIE Medical Research to showcase FitQuest MIE Medical Research will be showcasing FitQuest at FIBO for the second year running, demonstrating how you can offer an accurate and noninvasive fitness tool to your members, keeping them motivated and coming back for more. Using sport science and advanced measurement technology to measure human performance, FitQuest measures seven parameters: upper body strength, upper body endurance, cardiovascular strength, leg strength, leg endurance, leg speed, explosive power and balance.
It’s the perfect tool to help members set a benchmark when starting a new fitness programme, but it also acts as a motivational tool, encouraging them to push themselves harder during training, as it tracks even the smallest changes in performance. Within four minutes members can see how fit they really are, giving them vital feedback on the effectiveness of their exercise regime. If used as part of a personal training package then staff can also use the results to adapt each training programme accordingly.
Results are stored in the machine but are easily downloadable, enabling users to track their progress and compare results at a time that suits them, whether that’s in the gym, at home or on the move. This simple to use measurement tool can be incorporated into your existing membership fee, used to upsell personal training sessions or charged as an added extra to boost secondary spend income. Visit the team in Hall Seven, Stand B17 and see how effective this measurement tool really is.
Codelocks introduces new compact digital locker lock at FIBO AT this year’s FIBO exhibition, Codelocks will unveil the latest product in its KitLock range of digital locker locks. The new Nano90 is a compact version of its popular KitLock 1000 cabinet lock. The product can either be flush or surface mounted and, with a footprint of just 30 by 90mm, it’s perfect for the smaller wallet or personal effects lockers found in many ‘pay-asyou-go’ or ‘pop up’ style gyms. KitLock digital locker locks are designed specifically for securing lockers without using keys or fobs. To access a locker, gym members simply pop in their mobile phone, wallet and keys, enter their own fourdigit code on the keypad, then ‘lock and go’.
Free to work out without having to carry anything around. The lock remains secure until the gym member returns and enters the code to reopen the locker. The locker is then free for the next person to use. If a member forgets their code, employees can open the locker using a ‘technician code’. This simple management process cuts down the time employees spend sorting out issues with lockers. The Nano90 provides an almost ‘fit and forget’ solution – performing approximately 100,000 operations from just one coin-cell battery. For a product demonstration, visit Codelocks at FIBO on stand D50, hall eight or for more information on KitLock visit www.kitlock.co.uk
WorkOut magazine will be visiting FIBO. To arrange a meeting with one of our representatives email Dan Lloyd at dl@scriptmedia.co.uk or call 01226 734699.
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Advertiser’s announcement
After analysing hundreds of gyms across the country, GYMetrix has made a profound discovery that has farreaching implications for operators, as its founder Rory McGown reveals.
GYMetrix discovery has far-reaching implications for operators Q. What do you do? Over the last four years, GYMetrix has conducted detailed, bespoke research into hundreds of gyms across the UK by attaching wireless sensors to all of the equipment in the gyms to measure customer demand for it, whilst simultaneously doing face to face surveys with customers. We now have over six million hours of usage data and over 50,000 surveys, having helped hundreds of gyms improve customer service and also reduce their spend on equipment that would be underutilised. Simply put, we enable operators to understand their customers better, giving customers the equipment they want in the quantities they need, and not giving them equipment they won’t use and don’t value. Most importantly, we have done many before and after studies, leading to some powerful insights and discoveries. Q. So, what’s this big discovery? It is as simple as it is profound, and it’s that there is a direct relationship between customer growth and the amount of equipment on the gym floor. Using all of our data accumulated over the last few years, we have been able to plot this relationship on a graph, which we’ve called the GYMetrix Curve. Q. What is the GYMetrix Curve? The GYMetrix Curve shows how the amount of equipment in a gym impacts membership growth. Looking at the graph above right (see figure 1), we can see that there are three key points along the curve, indicated by three stars. *1 – The first star makes that obvious point that if you have no equipment in your gym, you will have no customers. What’s interesting is the first arc of the curve, between the first
“Operators need to know where their Gyms sit on the curve” Relationship between gym’s amount of equipment and customer growth
Rory McGown and second star, which shows that if you introduce more equipment at this stage, you will attract more customers and therefore increase your revenue. *2 – However, the next arc of the curve, between star two and star three, flattens out. This means that the rate of customer growth starts to slow. So, while adding more equipment to the gym will attract more customers, it won’t attract as many as initially. *3 – The third and most interesting point on the graph is star three, where the curve becomes horizontal. And this means that investing in more equipment beyond this stage produces no customer growth; all customer demand has been already met with the existing equipment. Q. How does this help operators? The GYMetrix Curve shows that you can’t grow membership beyond a certain amount of equipment. Obviously, that amount is different for each operator and depends on a number of factors. We have worked with operators in the first phase, who doubled the amount of equipment and doubled
their customers in a matter of months. However, half of all the gyms we have worked with are at the third phase of the curve – they have more equipment than they need. These operators have substantially reduced their amount of equipment, and costs, and it has not reduced their number of customers. Operators need to know where their gyms sit on the curve and if they should be expanding, contracting or have the right overall amount
Relationship between change to equipment types and customers “Less Crosstrainers can reduce costs, not customers”
“Increasing Benches can lead to an increase in customers”
of equipment in their gym. Q. How does this relate to individual equipment types? Exactly the same curve applies to the relationship between individual equipment types and customer demand (defined as hours of demand). The graphs below (figures 2 and 3), allow operators to see exactly how many cross trainers and benches they need to service customer demand. In figure 3, we can see that with 16 cross trainers the operator is meeting demand. There are no benefits to having any more cross trainers than this, because as the graph shows, demand doesn’t increase, so the operator is only adding to their costs with more than 16. Benches on the other hand are usually under provided, strangling customer growth. When more benches are provided we normally see total demand for them rise, and this draws more customers into the gym. Understanding where they sit on these curves will help operators to optimise their customer growth whilst preventing unnecessary costs. For more information contact Rory@gymetrix.co.uk on 07880 647836 or visit www.gymetrix.co.uk
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A new series of 30-minute, small group training workouts are being enjoyed by members on the gym floor at LA Fitness clubs, thanks to an innovative partnership between the operator and supplier Physical Company. Christina Eccles spoke to two of the key people involved.
Classes help members mix up their workouts LA Fitness members looking to mix up their workouts have been given a helping hand with the launch of the new Primal Series classes, implemented by the chain to refresh its group exercise offering and introduce customers to the wide range of functional kit available in their clubs. The classes, which launched last October at selected London clubs, before being rolled out over a two month period to all 44 LA Fitness sites, combine challenging, high intensity, small group circuit sessions with the latest functional kit from Physical Company including kettlebells, BOSU, Powerbags and SandRopes. There are five classes to choose from in the series – Perform, Strength, Condition, Core and Renew – and new releases are issued every six to eight weeks to keep sessions challenging and interesting. The Primal Series concept originated with LA Fitness but was developed by Physical Company master trainers using its wide range of training kit, in a partnership, which according to both parties, has potential to grow even further. Sales and marketing director at Physical Company John Halls said: “We were delighted to win the contract to supply the kit and know-how
for the Primal Series. “Our master trainers were able to develop the programmes and teach the LA Fitness instructors how to deliver them effectively. We also provided videos, circuit cards and instruction manuals both as hard copies and online to support them.” Physical Company was chosen as the preferred partner for LA Fitness after proving they could deliver on three key points; quality of products, price and added value in the form of education, training, programming and support. John added: “It was a really close partnership because of the scale of the project. We have been saying we are a complete solution provider for quite some time; it feels like we’ve arrived now.” LA Fitness’ national head of fitness Sam Theyers is also pleased with the partnership – and how classes have been received by members – with all of the series doing well, particularly Strength and Perform sessions. He added: “Primal Series came at a changeable time for LA Fitness and was a key part of our renewed commitment to improve our offering for every member and every club. “It is proving very successful in engaging our members and revitalising interest in functional training on
LA Fitness has introduced Primal Series classes to refresh its group exercise offering. the gym floor.” The classes are also proving popular with both male and female members, according to Sam, who says the operator has seen a fairly even split in terms of audience. He added: “We’ve tried to make it not choreographed to a beat to engage guys to take part and bridge that gap to get more males into group fitness, as well as the traditional female audience.
“We’re really pleased. It’s been our most successful product launch in a long time. We’re all about getting people fitter, so we can’t ask for more than that. “The success of our Primal Series comes down to the combination of good kit and passionate people delivering a product they believe and Physical Company has proved to be an excellent partner in helping us achieve this.”
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The team behind an innovative small group training programme is looking forward to rolling out the concept to the UK fitness industry, thanks to a new relationship with FitPro. Christina Eccles met with them in London.
TRIBE bridges gap between studio-based group exercise and personal training OFFERING a valuable new revenue stream for clubs – and giving members the chance to mix up their workouts – TRIBE Team Training allows operators to bridge the potentially lucrative gap between studio-based group exercise and personal training. Sessions bring together a small group of between seven to 10 participants for 50-minute workouts, which run in blocks of six weeks. Three key programmes are on offer: TribeFIT, a high intensity functional fitness workout; TribeCORE; an abdominal workout focused on toning, strength, stability and power and TribeLIFE; a low impact workout that improves total body strength, fitness and toning. In addition, two other programmes are also available: TribePUNCH; a powerful boxing and kickboxing workout and TribeKIDS; a dedicated class for young people. Throughout each block, participants are measured on their fitness to track progress. They also benefit from the support of their ‘teammates’ and the same instructor for the duration of
the course, building motivation and hopefully boosting a club’s retention. Already a hit in countries including the USA and New Zealand, FitPro has now teamed up with the programme’s creators to promote the concept to UK-based fitness professionals looking to introduce something different into their clubs. Creator Haagon East, who successfully launched TRIBE Team training into his own gym in New Zealand, said: “Research in the industry shows an area of growth is small group training. “TRIBE gives clubs the chance to have world class small group training in their facility. It bridges that gap between personal training and group exercise.” Instructor training includes a rigorous two-day certification course and those taking on TRIBE also benefit from marketing resources including posters, brochures, banners, videos and logos to help promote sessions to their members. FitPro chairman Brent Hallo added: “TRIBE Team Training sits between
the traditional group exercise model and the personal training model. It represents an exciting proposition for clubs who are looking for a small group training system and a potential revenue generator. “To date, in the UK, TRIBE has been run in a hugely successful long term trial at David Lloyd Leisure's club in Hampton. This was crucial as we needed to ensure the concept was fit for purpose for the UK market. “TRIBE Team Training is truly different to other exercise concepts, so this trial has enabled us to see if country specific tweaks were required. “The Hampton club has proven the success of the programme and the level of adherence to the programme is extraordinary. “Since we launched TRIBE Team Training in the UK in January, there has been a great deal of early interest. We are now in the process of training the first national coaches for the UK, and coaches from additional David Lloyd Leisure clubs, as well as other early adopter facilities, are due to be trained in early March.”
TRIBE Team training coaching director Sue Richard, CEO Haagon East and creative director Toby Donnelly.
Focusing on feedback leads to success LEISURE-net Solutions is celebrating the success of its customer insight platform, which brings together eight customer services into one online system. Since its launch 12 months ago, the platform has been successfully used by over 100 companies across more than 250 public and private leisure sites. It includes feedback-Focus, an online comments and complaints
system that enables operators to easily keep on top of all forms of customer feedback, whether it comes in via the web, email, phone or face-toface. Other services include staff-Recog, which allows customers to select a staff member they feel has gone above and beyond their role; webbased telephone mystery shop service, call-Focus and e-Focus, Leisurenet’s own web-based surveying and
reporting software. Director of Leisure-net Mike Hill said: “We now have more than 20 clients regularly using our Customer Insight Platform and more than 20,000 surveys have been completed by their customers in the last 12 months. “Initial industry benchmarks show that, when using our system, comments are resolved first time in 90.7 per cent of cases and 78.7 per cent
are responded to within three days. “We found the key areas causing customers to comment were fitness (28 per cent) and the pool (21 per cent), while 24 per cent gave feedback on customer service.” The company also recently held its first ever client development workshop for the Customer Insight Platform and will use our clients’ views to grow and develop the platform going forwards.
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UK FITNESS SCENE Industry veteran Ken Heathcote’s latest book focuses on low cost marketing and advertising – revealing tips for gyms on how to promote their businesses successfully. Christina Eccles took a closer look.
Industry veteran Ken Heathcote.
Ken shares advertising and marketing tips for gyms in his new book AFTER running his own gym for over 40 years – and with several lifetime achievement awards under his belt – Ken is ideally placed to pass on the many valuable lessons he has learned along the way to other operators. His latest publication – Low Cost Marketing and Advertising; How To Promote Your Business Successfully – delivers exactly what the title promises: easy and effective ways for gyms to get members through their doors – and crucially keep them – without spending a fortune. Started by Ken over 30 years ago as an aid to help him with his company’s marketing and training courses, he has reinvented the book to bring it up to date for the 21st century. But the important lessons remain the same – make your club an attractive, welcoming place where members can get results, yet also benefit from more than simply a place to work out, and you won’t go far wrong.
Broken down into useful sections, the book is packaged in a bright, easy to read format, making it easy for busy fitness professionals to dip in and out of. And with plenty of space for notes to be added by the reader when they find an idea which could work for them, it provides a great starting point for any gym owner looking to successfully spread the word about their business. According to Ken, any successful marketing strategy should consider the three Rs – recruitment, retention and referral – and this book covers them all, plus numerous more useful tips. Billed as “A book about ‘what to do’ and equally ‘how to do it’”, this is a must read for any gym owner looking to stay ahead of the game – without breaking the bank. For details of how to purchase a copy of Ken’s book turn to page 50.
Fitbug partners Race for Life ACTIVITY tracker Fitbug has partnered with Cancer Research UK to become the official fitness partner for Race for Life 2015. The partnership will see Fitbug provide customised Race for Life 5k and 10k Kiqplans, designed to help women get physically and mentally prepared for race day. The Kiqplan features include: Personal activity, nutrition and sleep targets, set weekly based on the chosen plan and adapted to the individual’s rate of progress. Weekly personalised workouts fea-
turing “how-to” video instructions to ensure exercises are completed with accurate form to maximise results. Activity and nutrition tracking, enabling users to import data from other apps or devices or log their own behaviour. Founder and CEO Paul Landau said: “Race for Life is a really important fundraising event and we are very proud to be its official fitness partner. It is a great opportunity to promote Fitbug and Kiqplan products to an amazing community of women doing their bit to fight cancer.”
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Are you insured? ONE of the developments in the fitness industry over the past couple of years has been personal trainers who have previously worked in large gyms setting up their own personal training studios. Finding yourself in this position you will need to ask questions of your current insurance. Does it cover the increased turnover, liability in respect of premises occupied and employees or sub-contractors? If you rent out space to other personal trainers do they have adequate insurance in place and is a record kept? Cover for damage to property will become necessary and whilst you may remember to insure fitness equipment what about improvements to the premises such as flooring, partitions, showers or mirrors along with loss of income if the new premises are damaged and cannot be used for some time? Make sure your insurance is as fit your customers want to be. For more information contact Craig Smith on 020 7251 7474 or visit www.ansell.co.uk
Getting music licensing right By Gemma Wallis ALMOST two years after a tariff for the public performance of original artist sound recordings in fitness classes took effect, on a fee per class basis, many facilities are still struggling to understand what they actually ‘need’ to pay. Many have no strategy to get best value from the music being played in their classes. The tariff, introduced by Phonographic Performance Ltd (PPL) in 2013, ensures that a licensing method is in place so that the performers and companies who create and invest in recording original artist music are paid for their work. The fee is currently £1.25 per class, moving to £1.45 per class in April, and is paid when music repertoire controlled by PPL on behalf of record companies and the artists they represent is used in a class. This is generally, if a little loosely, defined as ‘original artist’ music. If the decision within the facility is that original artist music will be used to accompany all fitness classes then the licensing model is relatively simple: predicted total number of classes per annum multiplied by the fee per class. How the fees are paid internally is then a decision that the facility management need to make with their instructors. At the moment the industry is split into two camps, with some facilities choosing to pay and others requiring instructors to pay the fee for
Gemma Wallis usage of original artist music. FitPro has been a licensed provider of original artist compilations to the fitness industry for 20 years and we welcome the continued usage of original artist music, recognising that polls have strongly (up to 87 per cent) suggested that class participants prefer to listen to music by original artists. There are, however, more decisions to be made to facilitate the best music licensing strategy. Often facility managers haven’t consulted internally or
with instructors in order to move forward with a particular level of commitment to original artist music usage, or to even understand what music is actually being used by their instructors in classes. It is highly unlikely, for example, that every current class uses music that requires a PPL licence, so very often facilities are inadvertently overpaying for their licensing requirements. Many are also unaware that there are alternatives available. These could reduce, or even eliminate, the need to pay PPL fees if other strategic choices like using non-PPL licensed music compilations were made. We strongly urge facility managers to take the time to create a sensible music strategy to gain best value from future music usage, whilst recognising the legalities of licensing requirements. We are currently helping hundreds of facilities to do exactly this: decide what level of original artist music usage exists currently and, with guidance and consultation, how this might look for the future. Work with providers to explore what music packages, both original artist and non-PPL licensed music, are available. Finally, work with your instructors to develop a robust and fair structure that delivers the best possible class product and value for your facility, staff and class members. Gemma Wallis directs music platforms and resourcing at FitPro.
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Direct debit collection Take control of your stock and go cashless services: How to differentiate THERE is no doubt that Direct Debit has fast become the most convenient way to collect your members’ fees. However, with all the administration involved, club owners and managers are increasingly turning to outsourced Direct Debit collection services. In today's harsh financial landscape, it's important to have absolute trust in the company you choose to undertake your DD administration, but where to start? Flexibility It’s important for your DD collections to work for both you and your members. Do the collection agency support your cashflow needs? Do they provide the option for your member to pay on a date convenient to them? It’s important to understand how the collections will affect not only your experience as a business, but your members' experience too. Security and peace of mind with a company regulated by the Financial Conduct Authority
When choosing another company to handle the lifeblood of your business, it's important to know that your funds are secure and you have confidence and peace of mind in dealing with your selected provider. Peace of mind can be found in using a DD collector that is authorised and regulated by the Financial Conduct Authority. An FCA regulated company will have measures in place to increase security and strengthen business conduct. This means that your money is protected and, if you change your mind about your provider, you are treated fairly (i.e. not charged unreasonable fees, and not given an unreasonable notice period). For more information visit www.clubwise.com or call 01844 348300.
ASHBOURNE offers a highly affordable EPOS or till system – the software is free and you can purchase additional integrated hardware: receipt printer, cash drawer and touch screen. The till enables you to take payment by cash, cheque or debit/credit card, give refunds, perform stock control, record sales on a dayby-day basis in both paper and digital form, and much more. Epos+ also allows payment to be taken by direct debit for any purchases in your club, i.e drinks, supplements or class fees. You can therefore offer a convenient, cashless service to your members. They opt to have money taken by DD, in addition to their membership fees, and this money is then used as credit for your products or services. A member simply swipes their membership card and the till automatically deducts the correct amount from their credit balance. When this balance reaches a lower limit it triggers a DD to top up the credit, so your members never have to stop spending. Epos+ also incorporates a number of security features. You can set up individual staff logins, to monitor the
sales generated by each member of your team and log any actions performed on the system such as changing members’ expiry dates. It allows a tight control on stock levels and stock movements, allowing you to offer a better service while keeping stock to a minimum. To find out more about the epos+ system, call Ashbourne on 0871 271 2088 or visit www.ashbourne-memberships.co.uk/epos
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Tips for small leisure businesses preparing for auto enrolment ... Ross Young SMALL businesses in the leisure industry have been urged to make the auto enrolment process easier by preparing for the changes in advance. From March 1, businesses with fewer than 58 employees had to become compliant with the new auto enrolment pensions legislation and by June 1, this will extend to those with fewer than 30 staff. In total more than 46,000 companies will have to begin providing their employees with a workplace pension this year, while next year, 512,000 will be affected. The auto enrolment policy is designed to get a larger proportion of the population saving for retirement and makes it a legal requirement for all employers to automatically enrol any employee who is between the age of 22 and 65 and earns more than £10,000 per year into a workplace pension. The minimum employer contributions are one per cent of each employee’s qualifying earnings, increasing to three per cent over time. Employees will also contribute with a minimum of one per cent of their qualifying earnings, increasing to five per cent over time. To help employers, NOW: Pensions has revealed its top five tips for preparing for auto enrolment. These are:
place pension for the first time, it would be worth seeking guidance from an adviser who can help identify a value for money scheme that is suited to the workforce. 4. Cleanse your data One of the biggest stumbling blocks in the auto enrolment process is inaccurate or incomplete payroll data. Taking the time to ensure that payroll data is complete and entirely up to date, will help avoid problems during the implementation process and beyond.
Morten Nilsson 1. A little planning goes a long way The Pensions Regulator recommends firms begin their planning 18 months in advance of their staging date. 2. Don’t make any assumptions Companies planning to rely on their existing provider for auto enrolment should speak to them early on to ensure that the scheme qualifies for auto enrolment and to confirm that they are willing to extend it to all employees on the same terms. 3. Seek help For small firms introducing a work-
5. Give thought to contributing more than the minimum Nearly one in five small and medium sized companies surveyed by the company say they plan to contribute more than the legislative minimum when they introduce auto enrolment. More than half of those planning to pay more in believe doing so will help with recruitment and retention. CEO of NOW: Pensions Morten Nilsson added: “Approaching auto enrolment can feel daunting and there are a lot of things to consider, particularly for firms that have never set up a pension scheme before. “But a little planning can go a long way and taking a thorough approach will certainly pay dividends.”
Lynn retires as DFC MD LYNN Young is to retire from the position of managing director of DFC, Transaction Services Group has announced. Lynn, who has held the position for 27 years, will officially end her tenure on March 31. DFC is part of Transaction Services Group, a leading global payment solutions provider with a presence in Australasia, the United Kingdom and the United States. TSG chief executive officer Craig Marshall said: “Lynn has been a strong and committed leader and instrumental in driving the success of DFC. “The TSG Board is grateful for her contributions to the company and her distinguished tenure as managing director.” Ross Young, the current operations director, will succeed Lynn. He has been with the company for more than eight years and comes with a wealth of knowledge and experience in the payments industry. Ross will officially assume the position on April 1.
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ukactive CEO to step down By Christina Eccles
Leslie Hale has joined Jordan Fitness as part of the marketing department. She will be working with the company’s creative designer and sales team to deliver the latest news and products. She said: “I’m looking forward to working in such a dynamic role and representing a fantastic company. I hope to improve brand awareness and implement new marketing strategies across Jordan Fitness.”
TRX adds trio to its team TRX has appointed three new members of staff to its EMEA team. Anthony Foster will become sales manager UK, working with Gary Novak, the newly appointed sales executive UK. They will be joined by Louise Garth, who has been appointed sales operations manager EMEA. Senior director of TRX EMEA Alan Holl said: “The UK team’s expansion matches our aspirations to aggres-
sively grow the business further in the UK and EMEA. “Anthony and Gary bring a wealth of industry knowledge and sales experience which will be key to driving our sales strategy across key accounts whilst also reinforcing our strong relationships with distributor and commercial contacts. Louise will provide an essential support for our team with her internal sales and operations experience.”
LONG standing ukactive CEO David Stalker is to step down from his full time executive post over the coming months, after seven successful years at the helm. David has led ukactive through a period of consistent and substantial growth during his time in charge and under his leadership, the organisation has broken the 3,500 member barrier, with members representing the full spectrum of the physical activity world – from public, private and third sectors. As part of the transition, David will join the new board for 12 months in order to support the next chief executive and new chair, replacing the outgoing ukactive chairman Fred Turok. David will maintain his executive role with the organisation up until the end of June 2015 to assure a smooth transition. He will be supported in doing so by the existing executive team at ukactive. The outgoing chair, Fred, will support David and the nominations committee to appoint a new chairman and subsequently a CEO. David said: “I have thoroughly enjoyed my time at ukactive, as I have seen the organisation and the sector it represents growth and diversify. Not only has ukactive grown its membership through increasing the number
David Stalker and range of services but it has also improved the nation’s understanding of physical inactivity, which I am incredibly proud of. “I have no doubt that the team will take this organisation from strength to strength as it continues to support its members and partners to turn the tide of inactivity. “I now look forward to once again being a member and supporter of ukactive and helping the new CEO with through new position on the board.”
Castle View expands its portfolio CASTLE View – the company who owns Sports Leisure Management – has acquired two new companies to expand its portfolio of businesses. The privately owned family business took over Weight Management Centre, a provider of obesity and weight management education and intervention programmes, and Discovery Learning, which offers a range of fitness training courses in the
UK, as part of its growth strategy. Everyone Active (the trading name for SLM) managing director David Bibby said: “As one of the UK’s leading leisure providers, we are looking forward to exploring opportunities and working alongside Weight Management Centre and Discovery Learning to improve the health and wellbeing of the communities we operate in.”
Chain launches Grit series DAVID Lloyd Leisure is launching the Les Mills Grit series into its clubs, giving members access to a 30-minute class which helps improve stamina, strength and overall fitness. The series includes Les Mills GRIT CARDIO, Les Mills GRIT STRENGTH and Les Mills GRIT PLYO, with each workout designed to be fast paced and full of energy. Group programming and fitness development manager at David Lloyd
Leisure Michelle Dand said: “We are always looking for new exciting and innovative classes for our members and I am delighted to launch the LES MILLS GRIT series. It’s great for all of our members, whether they are looking to tone up, get in better shape or improve specific parts of their bodies. “It’s also convenient for those who are strapped for time and want to get as much as possible out of a workout, in minimal time.”
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New monthly service offers complete nutrition solution
Nourish founders David Stache, Ben Pryor and Richard Pryor.
Healthy restaurant founders have big plans for future By Christina Eccles THE team behind a ‘healthy fast food’ restaurant in Sheffield has revealed big plans for the future, including the expansion of their brand and ambitions to partner with more gyms. Nourish is owned by nutritionist David Stache, personal trainer Ben Pryor and chef Richard Pryor who believe between them, they have the ideal mix of expertise when it comes to educating people on how to eat well. The business opened in October 2013 and in less than 18 months has attracted a loyal following of customers; from fitness professionals wanting to keep on track with their diet plans to office workers looking for a healthy lunch. The menu changes seasonally, offering hot dishes such as a chicken sausage hot pot and baked sweet potatoes with hot and cold toppings, to healthy salads, wraps and their famous poached eggs for breakfast. Locally sourcing the food is important, as is letting people know exactly what they are eating and educating them on the benefits of certain foods, with all packaging on the take away items – which is also biodegradable– and the menu clearly labelled with nutritional values and allergy information. Ben explained: “We serve dishes which people can relate to, but
cooked in a healthy way. The menu changes every season and we have great relationships with local suppliers.” The trio have already struck up partnerships with local gyms Fit4It and Be X Fitness, which sells some of Nourish’s meals in a chiller at the club, and is also working with the local council on developing healthy eating initiatives around the city. David added: “It’s more than being about food. Our whole ethos is about customer engagement and education and we want to promote that further with community based projects.” Following a successful start, the team behind Nourish is now gearing up to extend the concept further, with the launch of a meal plan delivery service and the opening of a second site in Leeds later this year. Further down the line, they would like another restaurant in Sheffield to add to the portfolio and are keen to work with more gyms and fitness professionals, as well as potentially looking at a franchise option. David added: “We set up this brand as something we could roll out, with an image and logo that’s instantly recognisable. “We have a strong ethos and purpose and now want to see that through. In five years’ time, if can achieve everything we set out to achieve, we will be very happy and will have made a massive difference.”
A NEW supplement service has launched which enables customers to get their daily supply of nutrients delivered straight to their doors. VITL One is a daily nutrition pack containing products which have been pulled together into a complete 28day supplement solution, designed to provide consumers with an easy and convenient way to meet their nutritional needs. Each VITL One daily nutrition pack contains: Multivitamin – a blend of essential vitamins and minerals, which contribute to your general health and wellbeing. Supergreens – a unique blend of natural antioxidants offering a rich concentration of nutrients. CoQ10 – this co-enzyme is needed by the body’s cells and plays an important role in energy metabolism. Krill Oil – this omega-three is absorbed better by the body than fish oil and is free from contaminants. The service will soon come complete with a smartphone app so users can set up handy daily reminders to take their supplements. Co-founder Jonathan Relph said: “As people’s lives become busier and allconsuming, time is a precious com-
VTTL One is a complete 28-day supplement solution. modity and it gets difficult to fit everything in. “Maintaining a healthy lifestyle can be something that is sacrificed so we wanted a solution that worked alongside a daily routine – one that means taking essential vitamins and minerals is easy rather than a chore. “Living and eating well is key to preventing fatigue and fending off illnesses like cold and flu. “VITL One is a daily nutrition pack specially formulated to work alongside this, and help top up the body’s natural defences.”
SOS Rehydrate is race partner SOS Rehydrate has become the hydration partner for The Salomon CityTrail Richmond Half Marathon. The event, which takes place in Old Deer Park, Richmond-upon-Thames on March 22, will be offering runners of the 13.1-mile and 10km course a fast-acting electrolyte replacement and hydration drink that helps com-
bat dehydration. UK sales manager at SOS Rehydrate, Ian Hough, said: “This is an incredible event to be involved in and SOS Rehydrate are excited to be able to showcase our product and solve the issue of dehydration in order to improve the performance of the runners taking part.”
Beyonce and PT launch service SUPERSTAR singer Beyonce has teamed up with her personal trainer Marco Borges to launch a plant based, vegan home delivery meal service. Beyonce took the 22 Days Nutrition challenge in the winter of 2013 with her husband, Jay Z, and has since made an effort to include more plantbased foods in her everyday diet. The programme's philosophy is based on the concept that it takes 21 days to make or break a habit and on the 22nd day you are well on your way to forming new habits. The home delivery service was born out of a demand from Marco's friends, colleagues and clients who enjoyed his meals that were naturally low in fat, sugar and salt and filled with flavour
from whole-foods such as vegetables, beans, grains, herbs and spices. Marco said: “I am humbled by this incredible partnership and excited to share the many benefits of a wholefoods plant-based diet. “We all know the importance and value of eating plant-based foods but often times find ourselves trapped in a series of bad habits that sabotage optimum wellness. The Vegan Meal Delivery program makes it easier to reset your habits with healthy and delicious plant-based foods.” There are three plans to choose from: one meal a day – lunch or dinner; two meals a day – lunch and dinner or three meals a day – breakfast, lunch and dinner.
Isotonic sports drink iPro Sport has enrolled world-renowned England cricketers Ravi Bopara and Moeen Ali as international brand ambassadors. The pair will support the brand at educational and sporting events and are heavily involved with outgoing marketing communications. Marketing director Lisa Marraffa said: “We’re thrilled to have Ravi and Moeen on board with us. There is no better way of promoting our drinks’ benefits other than through the players themselves. It is fantastic to have the support from such highly respected professional sportsmen.”
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Sarah gets go-ahead to develop new services A TEAM member at Xercise4Less is celebrating after been given the go ahead to develop a new range of services for the brand. Marketing executive Sarah Philp will be rolling out dedicated initiatives for new parents and women during pregnancy where she will personally offer help and advice to members at the head office site in Leeds. The programme will also be rolled out so support is available at every site and Sarah has also launched the Xercise4Mums blog where she offers tips and advice on maintaining a healthy lifestyle while having young children or being pregnant. She said: “Studying for my Pre and Post-Natal certificate inspired me to launch the new parenting concept,
particularly creating new ways to make exercise accessible without the childcare barrier. This is something I am extremely passionate about, as I have faced these challenges personally. “I wanted to launched a service that helped those parents also struggling – both time and resource wise. The new blog will create a community for people in similar situations. “When it comes to the classes, it's all about combining exercises with the baby to help with the burn, such as baby-carrier squats, lunges, bench press. “Also, what better way to get motivated to do some exercise than to team it with bonding with your baby and not having to find childcare.”
MYZONE is a hit for HIIT Training
Parkour specialists 3RUN on their way to the class at David Lloyd Studio Aldgate studio.
3RUN somersault their way to Orangetheory workout CITY commuters were stopped in their tracks when Parkour specialists 3RUN somersaulted their way through Aldgate to take part in David Lloyd Studio’s Orangetheory Fitness group training programme. The freerunners flipped, rolled and vaulted their way through busy areas near Aldgate station to get to the class in time and completed their jawdropping routine by incorporating all the equipment the new studio has to offer, including treadmills, water rowers, TRX and free weights.
A LONDON HIIT studio has successfully introduced MYZONE technology, helping members burn up to 1,000 calories per session. Simon Bateman, owner of the HIIT Gym franchise, initially invested in the concept to offer his clients the opportunity to track their workouts 24/7, but it proved so popular, it now plays an important role in the gym. He said: “We’d used other fitness
technologies, but they were only suitable for inside the studio. We couldn’t track what clients were doing outside of the gym, so we got in touch with MYZONE. “We set MEPs targets for all new joiners for their first three months and use MYZONE to track their exercise as well as their statistics from body fat to lean muscle. We also do lots of challenges to help keep clients motivated.”
David Lloyd Studio Aldgate studio manager George Rounthwaite, said: “We are thrilled that 3RUN visited the Orangetheory workout at our new studio, and that they felt the benefits the class has to offer. “The 3RUN team are like many David Lloyd Studio clients who lead hectic lifestyles and are always in a rush, but who also know how important it is to keep active and healthy, and this is a great way for them to monitor how much exercise they are incorporating in their daily routines.”
1Life partners with Lifetime Training OPERATOR 1Life has appointed Lifetime Training to provide a range of services to the business that will see the development of current team members and the enhancement of its apprenticeship programme. Through this new partnership, Lifetime Training will offer a fully managed workforce development programme, leading to the 1Life Training Academy, that will create progression routes and career development for all 1Life team members. Central to this new partnership will be a new tailored Apprenticeship programme that will see the number of new apprentice positions double within two years. Lifetime will also be working with the senior team at 1Life to develop a new management programme aligned to CIMSPA and will be work-
ing to reshape and reinvigorate the training around the 1Life brand, behaviours and values. Managing director Neil King said: “This partnership with Lifetime will place a new focus on training and development to help our team members ‘know their stuff’ and ‘do things well’ so that we can continue to deliver operational excellence. “The plans that we are setting in place promise to make a huge impact on the quality of our customer service and member experience.” Client services director at Lifetime Training Nigel Wallace added: “We’re delighted to be working with the new team at 1Life, to support their new strategy and embed a broad range of effective training and development solutions across the business.”
Indoor cycling specialist Wattbike has strengthened its relationship with the RFU by naming Leicester Tigers and England forward Tom Youngs as an ambassador. According to Tom, the Wattbike has been instrumental in helping him through rehabilitation and with preparation for major events. He added: “The bike has really improved my power output, a key factor in rugby, and will form a key piece of training kit in my preparations for this year; in fact the whole team will be using them in the warm ups and recovery sessions.”
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PRODUCT NEWS
Focus and control By Nick Orton
Essential accessories for winter sports fans IF you are planning hitting the slopes over the next few months keeping your mobile charged is vital. EnerPlex, manufacturers of rugged solar charging and portable power products have a range of cost effective ideas. Unlike traditional solar products which are based on glass, EnerPlex’s solar panels are based on a shockresistant and lightweight plastic allowing them to be safely integrated into backpacks, paniers and phone cases. So whether you take the odd tumble
trying out a new move or simply need something which can withstand the wear and tear of a day on the slopes these are tough enough to cope. With a range of award-winning power solutions from the sleek and lightweight to the rugged and durable, EnerPlex products offer a complete portable power solution whether you’re heading off to the slopes or enjoying the Après Ski in a bar you can keep your devices charged. For more information about the range of EnerPlex solutions visit www.goenerplex.com
NO matter what your career is, there are a huge number of variables that can affect your performance. Focus and control are essential ingredients in the mix – but there are so many interpretations of both terms. Firstly, for me, the art of focus is not to be brittle. Along your journey you will be desperate to keep on track – so when opportunity comes knocking it can be tempting to say no to keep your mind focussed on the task you’ve set yourself. The danger in this is that the opportunity might well be too good to pass up. Your focus should be on the end prize. As long as you keep it in sight and you are moving towards it, then you shouldn’t be afraid to deviate. Look at every opportunity in its own right and consider whether or not it could benefit you in the long run. It is not the skill of ignoring everything around you but being able to take everything around you into account and still to remain on course. Rather than having a narrow field of vision, you need to be able to look up and spot things that may help you on your journey. Ultimately, when you set out with your plan you do so with the best of intentions. But that plan is ultimately built upon your knowledge at the time. Essentially, what you know is your limitation. It would be extremely counterproductive to ignore things you discover along the way that might improve your chances of achieving your aims. For me, control is about being organised. Organisation is something that people say you’re good at or bad at. We all know people that are extraordinary when it comes to keeping on top of their work. They arrive at meetings prepared and two steps ahead. They know your next step
before you do. The truth is they just work hard and place an enormous value upon organisation and rightly so. It allows them to control their lives and their development. Bad organisation, or rather being badly organised is an excuse for not having done what is necessary. Organisation takes time but it not particularly complex, which is why it comes down to effort pure and simple. Take the time to keep on top of things. This is the only way you can retain real control and focus on where you’re going, otherwise you’ll find life passing you by. Organisation does become more complex the more things you are trying to organise. This means that it is important to balance the number of things you are working on against the extent to which you can continue to organise them. Work your way up slowly but don’t be afraid to stretch. This brings us back to focus and retaining it whilst taking on other opportunities. If you are taking on the right opportunities you can balance these at the same time. Multi-tasking is a skill that requires effort, but it is not the unattainable skill that it is often paraded as. My own experience is that while focus does naturally decrease the more things you are involved in, you can mitigate this by choosing wisely how you spread yourself. Almost all of the things that I do and work on have links and opportunities to share resources. Always keep your eye on the prize. Focus is awareness of your surroundings. Control is power of it. If you maintain both then you’ll ensure you’re always moving towards the point no matter where opportunities might take you on the way. As always, think big. Nick Orton is founder and CEO of BodyPower
Fitness Superstore set to exhibit at The Run Expo More than an alternative EXCLUSIVELY available from HaB Direct, Marpo Rope Trainers do so much more than serve as a ropeclimbing alternative. Offering unparalleled versatility, each Rope Trainer includes a multifunctional, free range of motion experience to ensure members and clients meet their workout goals. For gym owners, they’re proven to attract new members and increase retention. For personal trainers they provide vigorous, exciting workouts that keep clients coming back for more. And for members, they get an unparalleled cardio, strength or endurance workout. Each model is capable of delivering
a more efficient calorie burn over traditional cardio trainers while also providing a strength workout that can outperform an entire suite of fixed movement machines. Marpo has worked with kinesiologists to create comprehensive exercise protocols, Exercise Guides and training programs that have been praised by fitness practitioners worldwide and are free to download. A Marpo Rope Training station is your gym’s one stop shop for overall conditioning, HIIT training and plyometrics. Visit www.habdirect.co.uk/marpo-kinetics, call 01926 816100 or email sales@habdirect.co.uk
FITNESS Superstore will to be exhibiting at this year’s Run Expo where they will be joined by the biggest brands in the fitness equipment industry to showcase new innovations for runners, triathletes and fitness enthusiasts. Taking place at EventCity on March 20-22, Fitness Superstore will host Feature Area One, where for the first time they will be exhibiting the revolutionary Zero Runner from Octane Fitness, as well as a wide range of premium quality cardio equipment suited to runners and triathletes wanting the very best for maximising their potential. Head of E-commerce at Fitness Superstore Martin Fisher said: “The RunExpo is the ideal place to showcase the Zero Runner. “A one-of-a-kind machine, we’re really excited to invite runners and other fitness enthusiasts to try it out and see exactly why it’s already such a hit in the US. “We know that injury is a big issue for runners and we’re already seeing great interest in both our stores and online. We can’t wait for delegates at
the show to try it.” For more information and videos of the Zero Runner, see www.fitness-superstore.co.uk/zero-runner
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Dysfunctional strength: Have you greased your groove? By Mark Laws, Jordan Fitness IT HAS long been the assumption that size = strength, therefore the bigger the muscle the stronger the person is presumed to be. Contrary to this popular opinion, it is my belief that strength is not necessarily determined by the size of a muscle. In fact ‘strength’ should be seen as a skill – something that some people have a natural aptitude for, but most of us need to practice repeatedly in order to enhance our ability. If there is any doubt about this matter then find the biggest neanderthal at your local gym and see how they get on with a 16kg bottom up Kettlebell press. The vast majority will not manage more than a couple of repetitions, if any at all. So how is it possible for me to get 38 repetitions weighing only 80kgs with a very slim frame? One reason is…your local neanderthal won’t have ‘greased his groove’. This phrase has been brought to the fore by Russian strength coach Pavel Tsatsouline who points out that the key to success is NOT training to failure. In a nutshell, you select one exercise you want to get better at – let’s choose pull ups, then you practise
that exercise repeatedly throughout each day, but never go beyond 50-80 per cent of your maximum effort. For example, if you can do 10 pull ups you would perform somewhere between five and eight pull ups and repeat this up to six times per day, six days per week. There is no danger of overtraining because as soon as you get close to 80 per cent of your maximum effort you stop and carry on with your day – therefore eliminating fatigue. This process can be repeated for a number of weeks and can be varied to accommodate pretty much any exercise. Once a week if you try one set to failure you will see a steady increase in your maximum strength for that particular exercise. If you are trying to increase strength with a ‘no pain no gain’ attitude and push yourself to failure every set then just try greasing your groove for a few weeks and see if you notice a difference. The second reason your local neanderthal will struggle with the bottom up Kettlebell press is because it is an unfamiliar movement. ‘Functional’ training is a key term in the industry these days – it simply means that you train in a way that helps with your day to day activities. What is ‘functional’ for one person
Mark Laws may not be for another, after all we all have different requirements. I am certainly an advocate of training in a way that enhances your ability to live your life, but what happens when life throws you a curve ball? What if someone grabs your purse/wallet? What if you need to rescue a baby from a burning building? What if some skinny trainer sets a bottom up Kettlebell press challenge and you don’t want to look silly?
Functional strength is great. But maybe, just maybe, dysfunctional strength is better. This means that your body is better prepared for any event, at any time. If you got chased by a lion would you go through a multi-directional warm up before running? Or would you prefer that your body was capable of just reacting to an unexpected event with as little fuss as possible? (NB: I am aware that being chased by a Lion is unlikely – but just humour me). ‘Grease The Groove’ (GTG) training is the perfect answer to be able to double the number of pull ups/push ups/pistol squats (etc) that you can perform but it can also be critical in preparing your body to be able to deal with anything that can be thrown at it. So if you would like to be stronger I would recommend that you Grease your Groove – you won’t be disappointed. While you are at it have a think about the training you do. Does it relate to your lifestyle? If not then can you make it more functional? If it is already functional…can you make it a bit more dysfunctional? For more information on any of the above or for any educational courses contact marklaws@jordanfitness.co.uk
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PRODUCT NEWS
Further training dates added to schedule
Software helps your clients get results AS a successful gym and great personal trainer you stay abreast of new innovations, incorporating them whenever appropriate to motivate clients to improve their overall fitness and health. POWERbreathe Inspiratory Muscle Training, aka ‘dumbbells for the diaphragm’ improves your clients’ breathing strength, power and stamina in as little as four weeks, after just 30 breaths twice a day. This makes the demands of breathing at a higher intensity more acceptable, and clients don’t feel they’re exercising as hard and are therefore able to push themselves further, increasing their training intensity and ultimately their fitness and performance, helping them reach their goals. And with the POWERbreathe K5 Breathe-Link software offering live,
on-screen feedback of a client’s breathing Load (cmH20), Power (watts), Flow (litres/sec), Volume (litres), Energy (joules) and StrengthIndex (cmH20), it’s no wonder it’s being used by gyms, PT’s and sports coaches as an important part of their biofeedback stations. Whereas at one time clients could only listen to feedback from their breathing to know how hard they were training – they can now see it. The POWERbreathe K5 with Breathe-Link software offers you a solution for testing, monitoring and analysing your client’s breathing, and their own hand-held POWERbreathe device allows them to train in their own time. Visit www.powerbreathe.com, call 01926 816100 or email enquiries@ powerbreathe.com
THE KETTFusion class has been incredibly popular amongst gymgoers in the North West, but now it seems that more instructors are demanding training courses too. The first two instructor-training days held in Mellor, Stockport were such a success that additional course dates are being added to their diary. Michael Ross, founder and creator, said: “As a class concept KETTFusion offers something new and exciting to instructors and gym-goers alike. Using kettlebells in any kind of workout is great for delivering a high intensity workout, but the added martial arts elements is what truly makes it stand out. “Martial arts isn’t something that’s taught in a regular gym environment so the KETTFusion class gives everyone the chance to mix it up a bit and try something new. Instructors can see how it can help them grow their
client base and it enables gyms to offer something totally unique on their timetable.” The next instructor training day will take place at the International Fitness Showcase on March 19,with additional training courses available at Project Fit and FitCamps, both in November, and at Fit Jam in January. In addition to these dates, KETTFusion is offering gyms, leisure centres and fitness facilities the chance to host their own instructor training courses. KETTFusion will cover the cost of room/facility hire and will also offer a discount on the number of instructors booked onto the course. For every fifth instructor that’s booked onto the course you’ll receive a £230 discount. So for five instructors you’ll save £230, but for 10 instructors you’ll save £460.
Gold Standard Nutrition’s Wasabi Butterfly Chicken THIS is a very simple, quick recipe and requires very little cooking ability. It tastes amazing and is quite impressive when served. Whether you are making this for one or four people the formula is easy to adapt. The following is in a quantity for one person but you can increase the portions for anyone needing higher protein macros. Ingredients: One chicken breast One tsp Wasabi Two dessert spoons Unsweetened Alpro almond milk Two tbsp Coconut oil Quarter of a bag of Kale Quarter of a bag of Spinach Quarter of a white onion (diced) One tsp Garlic Two tsp of Chinese five spice Method: Take the chicken breast and slice along its length so that the fatter end remains intact. Carefully press open the breast so it resembles a butterfly. In a small bowl mix the tsp of wasabi with the two dessert spoons of almond milk. Using a brush, coat the chicken on the outside (ensure that both sides are on the heat for an even brownness). On a medium heat melt one tbsp coconut oil in a skillet or griddle pan. Put the chicken outside down into heated coconut oil. Cook gently on a medium heat. Meanwhile, in a wok melt the other
tbsp of coconut oil. Turn the heat to very low. Add the chopped onion, and let them cook until they soften and start to go slightly brown. Check your chicken. As it starts to brown use the remainder of the wasabi paste and brush it onto the inside of the chicken. Turn the chicken over and gently press down so that the inside cooks evenly. If you press down too vigorously or you sliced through the breast unevenly, the chicken may split in two at this point, be careful! To your wok add the kale, spinach, garlic and Chinese five spice. Just before the chicken is browned, place the contents of your wok onto your plate and then place you chicken on top. This takes about 10 minutes to do. Your chicken needs to be thoroughly thawed through before you start this recipe. Eat it hot or use it as meal prep and Tupperware up. For more information visit www.goldstandardnutrition.co.uk #TeamGSN
The new Jordan Pro Sandbag – redesigned from top-to-bottom JORDAN Fitness has introduced their new-and-improved Pro Sandbag. The product has been redesigned to improve its durability, functionality and aesthetics. The new Ignite® design features stronger velcro tabs, a premium look and new feel to the bag. Its construction is superior compared to other sandbags of on the market. As with any sandbag, the bag changes every time you move it, making the workout challenging and effective. The Jordan Pro Sandbag features a robust ‘rigid’ structure, maintaining its shape throughout the workout with all the advantages of the moving sand within. It works to improve your strength and endurance, and can be caught
and thrown just like a medicine ball, using your energy expenditure to accelerate your metabolism. Designed with additional handles, your training can include movements that are suitable for both individual and partner exercises. This allows a much wider range of people to benefit from the strength, power and endurance that these movements develop. Primarily the Pro Sandbag is designed to make complex Olympic weightlifting exercises, such as cleans, snatches, presses, squats etc, far more user friendly and easy to learn. The Sandbag Pro is available in a number of colour-coded weights. For more information or to order now, visit www.jordanfitness.co.uk
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