How to help your gym to stand out from all your competitors

WE ALL know there are gyms and health clubs all over the place–and, at their core, they all offer essentially the same thing: a place to work out and improve physical health.

With so much variety among competitors, it can be challenging to figure out how to attract potential clients and retain your existing ones.

To remain competitive, it’s important to stand out rather than to fit in.

So, what can you do to differentiate your gym from competitors? In this issue, we bring you the final two of our four ways you can make your gym shine and stand out amongst your competitors (If you missed the first two then check out the February issue).

Showcase online reviews and member testimonials

When it comes to business, nothing speaks louder than results.

And in the fitness industry, customer reviews and testimonials are a powerful way to showcase results, build trust, demonstrate your ability to deliver an exceptional member experience, and offer social proof that you’re able to help clients achieve their goals.

Your online presence will affect everything from how many people follow you on social media to your company’s bottom line.

For fitness businesses, a positive reputation can help attract new potential clients, entice a better selection of prospective employees, create more business opportunities, improve your local search engine rankings, and more.

Conversely, a negative reputation can lead to loss of sales, membership churn, high employee turnover, and other costly consequences.

When a potential client is considering making a purchase decision, they want to make the best choice – and they base their decision on which product or service appears to be superior. Nearly 90 per cent of consumers worldwide make an effort to read reviews before buying products, and 86 per cent of customers rely on word of mouth recommendations and online reviews. These statistics illustrate the importance of your online reputation and digital footprint, as well the impact of positive reviews.

Streamline operations

Gym management software continues to grow in popularity given its ability to increase efficiency and productivity, reduce the risk of human error, save time and money, and enhance the member experience. www.ezfacility.co.uk

On top of that, the low upfront cost structure of a cloud-based software solution makes it a financially attractive option for fitness businesses of all sizes.

Gym management software – also sometimes referred to as membership management software, a facility management system, or a gym software solution – is a platform of tools that will centralise and streamline your facility’s operations.

Gym software makes it easy for members to update payment information, pay outstanding balances, view your calendar, schedule sessions, purchase packages or memberships, register their kids for summer camps, and more – all online, and all on their own.

To learn how EZFacility’s comprehensive gym management software can help you easily connect with members and potential clients, convert leads into long-lasting relationships, and streamline operations so you can focus on the most important aspects of running your business, schedule a free demo and personalised product tour today.