Further enabling works at leisure centre to help deliver major refurbishment
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Communities come together to celebrate National Fitness Day
National Fitness Awards shortlist revealed
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NRG Gym targets further expansion after opening its seventh facility
NRG Gym, the 24/7 gym chain, is continuing to grow its presence across the UK with a further three openings planned over the next 12 months.
It comes after NRG opened its latest gym in Newcastle last month with a 35,000+ sq ft gym floor.
The space provides members with a dedicated boxing zone, female only training zone, spin studio, Olympic lifting platforms, as well as male and female saunas.
Meanwhile, the functional training area has been kitted out with a TRX Studio Line featuring built-in anchoring, including TRX® Suspension Trainers.
The Newcastle site is one of the biggest gyms in the city and comes 11 years after NRG opened the doors to its first gym in Gravesend.
Founded by Shafiq Ahmed, a business leader with 20 years’ experience in leisure, finance and retail, NRG Gyms offer a quality member experience within a highly competitive pricing model, with a major emphasis on building strong communities, known as ‘NRG Tribes’.
It does this by uniting members who have a shared passion for their health and well-being, providing a space where they want to train and feel part of something.
Fast forward to today and NRG now operates seven gyms nationwide, with further sites in Manchester, Sheffield, Walsall, Lewisham and Watford.
Shafiq said: “Our members are at the heart of everything we do. We work hard every day, to create a positive, welcoming atmosphere within our
gyms that our members feel happy and safe in; somewhere that you want to visit and train in, and feel proud to be a part of. With changing member demands, our ability to evolve and deliver a quality experience is one of the things I’m most proud of.
“We will continue to bring NRG to more communities across the UK, whilst growing our existing gyms to create unique, game-changing fitness experiences for every member of our Tribe.”
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Advertiser’s announcement
TMD to showcase new Leisure Essentials range
TAYLOR Made Designs managing director James Taylor is heading to Scotland where he will introduce TMD’s new Leisure Essential range to operators at the region’s premium fitness and leisure industry networking event.
Active-net, Scotland is a one day event taking place on September 25 at the beautiful Crieff Hydro Spa Hotel Resort in Perthshire that will host a mix of operators and suppliers, all keen to learn, explore and collaborate.
“Over the years, TMD has been a regular at active-net events in England. 2024 will be our first time attending the event in Scotland,” said James. “active-net creates the perfect environment for business. A busy day of face-to-face meetings is perfectly balanced with plenty of casual networking opportunities, all taking place in a luxury resort that make connecting and collaborating an absolute pleasure.”
James will be talking to operators about TMD’s new Leisure Essentials range. Developed by leisure professionals for leisure professionals, the popular range offers an affordable collection of customisable, durable, stylist leisure garments and stored in large volumes at TMD’s UK HQ, ready for dispatch.
James added: “Most leisure operators need kit for gym instructors, lifeguards, swim teachers, duty managers and soft play teams so we created a range of garments that includes regular and slim fit track pants, female gym leggings, sports shorts – complete with a sewn in key-loop on the belt, a quarter zip sweatshirt and moisture wicking lifeguard shorts and T-shirts.
“Items have been designed by leisure professionals within our team for leisure professionals and all can all be custom-branded by our inhouse machinists.”
TMD has been serving the leisure sector for almost 20 years, working with an impressive client roster that includes GLL (Better), Places For Leisure, Everyone Active and tmactive. James is keen to meet with any operators attending active-net Scotland, interested in exploring uniform and merchandise opportunities,.
James will also be representing Blu Leisure, a complementary brand owned by TMD that specialises in creating bespoke fitness, swimwear and accessory retail collections for leisure facilities keen to optimise secondary spend opportunities.
For more information about TMD’s Leisure Essentials range visit tmdonline.co.uk/ collections/tmd-leisure-essentials-range
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Further enabling works at leisure centre to help deliver major refurbishment
THE next stage of enabling works at West Wickham Leisure Centre have been approved to keep the £16m refurbishment works on track in a substantial boost to the borough’s leisure provision.
Initial enabling works were completed on site over the summer to prepare for the major refurbishment of the centre, which is set to be completed in Spring 2026.
Extensive surveys by specialist teams have swiftly identified additional works that are required as part of the refurbishment, including the removal of additional asbestos that was found in the building.
This early identification helps to minimise delays by allowing required works to be coordinated within the existing programme, with additional costs remaining within the planned contingencies for the programme. Improvements to the pool, a new café, and enhanced changing rooms with showers and lockers will be provided as part of the refurbishment works.
The improved centre will also feature new exercise studios with power-assisted equipment to support with mobility and rehabilitation. New pool pods and
Changing Places facilities will also be introduced to enhance accessibility.
Councillor Yvonne Bear, Executive Councillor for Renewal, Recreation and Housing, said: “This is a necessary step towards the exciting refurbishment of this much-loved centre, which will be an incredible boost to health and wellbeing in the borough.
“These important initial stages have allowed required works to be
identified early in this process, giving us time to adjust for this and prevent major disruption to the programme.
“This is part of our largest leisure investment in a generation and we are now pressing ahead so that residents can enjoy a greatly improved centre as soon as possible.”
The further enabling works were approved by the Executive Councillor following scrutiny by the Renewal, Recreation and Housing
PDS Committee. Improvements to the West Wickham facilities and to the refurbishment of the Walnuts leisure centre are being delivered in partnership with Mytime Active.
Jason Stanton, chief executive officer at Mytime Active, the borough’s long-standing leisure provider, added: “The refurbishment of West Wickham Leisure Centre is very important to us, as we strive to provide the very best wellness offerings.
“While Mytime Active is constantly adapting to ensure we provide new opportunities, the quality of our facilities is key, so it’s wonderful to see these plans moving forward.
“While works take place, we continue to provide classes and activities in the West Wickham area and across the borough. We look forward to continuing our successful partnership with Bromley council to shape the future of West Wickham Leisure Centre.”
Specialist leisure contractor Alliance Leisure are continuing to deliver the enabling works.
The centre will remain closed throughout the refurbishment, following the discovery of structural issues earlier this year.
Is your gym ready for January?
AS WE approach the end of another year and eagerly anticipate the fresh start of January 2025, it’s crucial for gym owners to prioritise the maintenance of your fitness equipment.
Planning ahead and scheduling a preventative maintenance service now can make a significant difference in ensuring that your gym is fully operational and ready to accommodate the influx of new members and their ambitious fitness resolutions in the new year.
Let’s delve into the importance of this proactive approach and the benefits it brings to both gym owners and your members.
Preventing costly breakdowns and repairs
One of the primary advantages of scheduling preventative maintenance for your gym equipment is the prevention of costly breakdowns and unexpected repairs.
By conducting routine inspections and servicing now, potential issues can be identified
and addressed promptly before they escalate into major problems.
This proactive approach not only saves you from the financial burden of emergency repairs but also minimises equipment downtime, ensuring uninterrupted service to your members.
Ensuring equipment reliability and safety
Reliability and safety are paramount in any gym environment. Regular preventative maintenance plays a key role in upholding the reliability of your equipment, ensuring that it functions optimally when needed. Additionally, thorough inspections can help detect safety hazards or malfunctions that
By addressing these concerns early on, you can create a safe workout environment for your members and instil confidence in the quality of your facility.
Enhancing equipment performance and longevity
Well-maintained gym equipment performs at its best, providing a smooth and efficient workout experience for gym users. Routine servicing can help optimise the performance of machines, ensuring that they operate effectively and deliver the intended results.
Moreover, by extending the lifespan of your equipment through preventative maintenance, you can protect your investment and delay the need for costly replacements, ultimately saving money in the long run.
Optimising member satisfaction
and retention
A well-maintained gym with fully functional equipment contributes to a positive experience for your members. By proactively servicing your gym equipment now, you can enhance member satisfaction
by providing them with reliable, high-quality machines that meet their fitness needs. This positive impression can lead to improved member retention rates, as members are more likely to continue their memberships in a facility that prioritises equipment maintenance and user experience.
Planning for a successful new year
As the new year approaches, gym owners are presented with an opportunity to start fresh and cater to the influx of individuals eager to kickstart their fitness journeys in January. By scheduling preventative maintenance now, you can set the stage for a successful new year, positioning your facility as a reliable and well-equipped space for achieving fitness goals. This proactive approach demonstrates a commitment to excellence and member satisfaction, setting the tone for a prosperous year ahead.
Take the initiative to schedule preventative maintenance today by contacting ServiceSport UK on 01257 264 738 or email sales@servicesport. com and set your gym up for success in January 2025 and beyond.
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Sport for Confidence welcomes new non-executive directors
SPORT for Confidence CIC has bolstered its board with the appointment of four new nonexecutive directors.
This strategic move introduces a diverse range of experiences, insights and perspectives, strengthening the organisation’s ability to advance its mission: harnessing the power of sport and physical activity to positively impact lives and promote occupational outcomes through inclusive opportunities.
“These new appointments come at a critical and exciting time in Sport for Confidence’s development,” said founder and creative director Dan Black.
“Welcoming these four incredible individuals to our team supports our vision to create a high-performance boardroom focused on driving standards of good governance, preparing the organisation for the challenges of the next few years and strengthening our capabilities to optimise opportunities.”
The first new non-executive director to join the board is Carol Slade.
After starting her career in the commercial sector, Carol spent the majority of her professional life working within a large disability charity where she held several positions including working closely with the CEO and acting as board secretary, company secretary and lead on board governance.
Today, Carol works as an independent IT consultant.
Carol has an entrepreneurial flair and as a person living with a disability herself, brings lived experience of the valuable contribution sport and physical activity can deliver.
Carol is fully bought into Sport
For Confidence’s vision to apply innovative approaches, removing barriers, offering choice and empowering people provides inclusion to all those who would otherwise be ignored or forgotten.
The second new non-executive director to be appointed is Ben Beevers.
Ben is the group development director at Everyone Active.
He brings with him more than 30 years of leisure, health and
fitness experience, plus a huge bank of knowledge relating to how community leisure centres can connect to the community, delivering facilities and services that engage everyone.
Joining Ben is Scott Baker, clinical director for allied health professionals and leadership for Mid and South Essex Integrated Care Board.
Scott started out his professional career as a sports coach, later training to become a chartered physiotherapist specialising in musculoskeletal physiotherapy within the NHS where he also held the position of MSK clinical lead for NHS East of England.
Scott’s passion for tackling inequalities and breaking down barriers to enable everyone to achieve their potential has also driven him to achieve a Master’s degree in leadership and to become the first recipient of the FMLM’s Collaborative Fellowship award to accredit non-medical practitioners for their healthcare leadership and management experience.
The fourth NED to join the board
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is Ian Moss.
Ian has worked as a lawyer and negotiator in the music, film and TV industries for more than 30 years.
He currently works for an independent music company where he has responsibility for everything legal, commercial and HR related.
Lyndsey Barrett, co-founder and lead occupational therapist, added: “When we launched the organisation in 2015 I was working with one client at Basildon Sporting Village.
“Today the organisation has a national reach, working in collaboration with many, many partners including Public Health, the NHS, the Royal College of Occupational Therapy, a number of local authorities, leisure operators and many, many local community providers, all aligned to our vision to create inclusive environments that break down barriers, empowering access, choice and independence.
“These board appointments mark a new phase in our development. I am really looking forward to the onward journey and all that we will achieve together.”
Familiar industry face joins the ClubRight team
ALBINO Ferro has joined ClubRight to strengthen their successful sales team.
Albino has more than30 years of leisure industry knowledge on both the operator and supply sides of the business.
He said: “My journey, as with many others within our industry, started on the poolside and gym floor.
“After a couple of years, I moved through to the management positions at Blackburn with Darwen Council to more senior positions at Wigan Leisure and Culture Trust.
“After 24 years in operations, I moved to the supply side of the industry with the Harlands Group. Here I helped grow the business and helped with a European expansion, especially in Italy.
“More recently, I’ve been working with industry colleagues at Your Hospitality Group in opening new health clubs in Sale (Brooklands Health Club) and Huddersfield (Big
Box Leisure Club); now I am very excited to be working with Wayne and the team to grow on the current success of ClubRight and ClubRight Pay within the sector.”
Wayne Heath, founder and CEO
of
ClubRight, added: “We’re thrilled to welcome Albino Ferro to the rapidly growing ClubRight team as an account executive.
“We pride ourselves on being the software company that truly
understands the Leisure industry inside and out. With Albino’s wealth of experience, our customers are in great hands, and we’re excited for the value he’ll bring to our community.”
ClubRight is a comprehensive membership management software solution designed to streamline your business operations.
From effortless membership signups and customer management to seamless membership collections, ClubRight handles it all.
With integrations through strategic partnerships with leading industry suppliers, our platform ensures the smooth operation of your gyms and health clubs.
By using ClubRight, you’ll have more time to focus on growing your business, rather than getting caught up in day-to-day tasks.
To arrange a demo with Albino give him a call on 07498 125184 or email albino@clubright.co.uk
Sport for Confidence CIC’s new non-executive directors, from the left: Ben Beevers, Carol Slade, Ian Moss and Scott Baker.
Freedom Leisure joins forces with fellow leisure trust 1610
FREEDOM Leisure, one of the UK’s leading trusts that manages more than 120 leisure and cultural facilities on behalf of client partners, has merged with fellow not-forprofit trust 1610 that manages four health and wellbeing centres in the West Country.
1610, although a well-established and viable leisure trust in its own right, decided to conduct a full independent review of its charitable functions. Following this process, a preferred partner was selected in Freedom Leisure.
The partnership will see 1610 becoming a wholly owned subsidiary of Freedom Leisure, giving 1610 far greater access to support and resources so that it can better support its local communities.
Ivan Horsfall Turner, Freedom Leisure’s CEO said: “We are delighted to be entering this partnership with 1610, and we are looking forward to sharing our experiences and best practices and providing 1610 with improved economies of scale so they can continue to deliver the high-quality products and services in the West Country to the benefit of the local community.
“It was important for us to align with an organisation that shares our mission of “improving lives through leisure” and we are looking forward to working in partnership in a collaborative way with a forward thinking and progressive genuine not-for-profit leisure trust like ourselves.
“We are acutely aware of the challenges leisure trusts have
faced in recent years but we have managed to navigate the complexities of the current economic climate with prudence and strategic planning.
“Our astute financial management has enabled us to maintain stability whilst continuing to invest in the long-term future of our centres and the products and services we provide and it is our hope that
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1610 and other leisure trusts facing the same complex decisions on their futures can benefit from this approach.”
The new partnership will see 1610 continue to trade in its own right. It will very much be business as usual across the four leisure centres currently operated by 1610.
The staff at sites across 1610 will remain the same, as will the many exciting and popular programmes and activities.
1610 chief executive Ricky Hayes added: “We are really excited to join forces with Freedom Leisure, who share many of our values and our ethos.
“My colleagues at 1610 have worked incredibly hard over the last 12 months to improve the service 1610 provide and drive community output but we are also well aware that we cannot stand still and need to evolve so that we can continue to deliver the best possible service to our communities.
“With many shared values and certainly a shared vision we really believe that by working with Freedom Leisure we can achieve more.
10 proven strategies for success
By Dean Godfrey
IN THE competitive world of fitness and wellness, attracting and retaining gym members can be challenging.
With numerous options available, it’s crucial to implement effective strategies to stand out and drive membership sales.
Here are some proven tips to help you boost your gym membership sales and build a thriving fitness community:
Understand your target audience
Before diving into sales tactics, it’s essential to understand your target audience. Are you catering to beginners, seasoned athletes, or a specific demographic such as seniors or busy professionals? Conduct market research to identify their needs, preferences, and pain points. Tailoring your sales approach to address these specifics will make your offers more appealing.
Highlight unique selling points
Differentiate your gym from the competition by highlighting what makes it unique. Whether it’s stateof-the-art equipment, specialised classes, or exceptional trainers, make sure your USPs are prominently featured in all marketing materials. Create compelling messaging
Dean Godfrey
around these strengths to capture potential members’ interest.
Offer limited-time promotions
Limited-time promotions create a sense of urgency and can be a powerful tool for driving sales. Consider offering discounts on membership fees, free trials, or additional perks like personal training sessions for those who sign up within a specific timeframe. Promote these offers through various channels, including social media, email marketing, and in-gym advertising.
social proof
Social proof is a potent motivator.
Showcase testimonials from satisfied members, before-and-after success stories, and reviews on your website and social media. Featuring real-life examples of how your gym has positively impacted individuals can build trust and encourage new members to join.
Implement referral programmes
Encourage your current members to refer friends and family by implementing a referral program. Offer incentives such as free membership months, discounts, or other rewards for successful referrals. This not only helps in gaining new members but also fosters a sense of community among existing ones.
Utilise digital marketing
In the digital age, having a strong online presence is crucial. Use social media platforms, search engine optimization (SEO), and targeted online advertising to reach potential members. Share engaging content such as workout tips, success stories, and behind-the-scenes looks at your gym to capture interest and drive traffic.
Focus on customer service
Exceptional customer service can
set your gym apart. Train your staff to be attentive, approachable, and responsive to member inquiries and concerns. Personalised attention and support can create a positive experience that encourages potential members to sign up and existing members to remain loyal.
Host events and workshops
Organise events, workshops, and fitness challenges to engage both current and potential members. These activities provide opportunities for people to experience your gym’s community and offerings first-hand. They can also serve as a platform for introducing special membership offers and promotions.
Conclusion
Boosting gym membership sales requires a combination of understanding your audience, leveraging unique selling points, and employing effective marketing strategies. By focusing on creating a compelling and positive experience, utilising promotional tactics, and continuously adapting to market trends, you can increase your gym’s membership base and build a thriving fitness community.
n Dean Godfrey is the COO of Creative Fitness Marketing.
Leverage
Communities come together to celebrate National Fitness Day
THOUSANDS of gyms, pools, leisure centres, sports clubs, schools, workplaces and other providers across the UK held free events to help more people get moving and try something new on National Fitness Day.
The celebrations kicked off at the London Aquatics Centre, with Everyone Active hosting a rejuvenate class and a family diving session for the local community.
The children were joined by Team GB weightlifter Emily Campbell and GB Paralympics swimmer Maisie Summers-Newton, who answered questions about their experiences at Paris 2024 and the role of physical activity in their own lives.
Maisie said: “It doesn’t matter how old you are or what your ability, physical activity is such an important thing for everyone to be able to enjoy and benefit from.
“I was inspired to be an athlete by watching the stars at London 2012 but more than my gold medals, it’s the enjoyment and the way being active makes me feel that is important to me.
“National Fitness Day is a great time to get started, try something
new or get back to being more active in a way that you enjoy.”
Emily added: “National Fitness Day is our chance to shine a light on the importance of physical activity, as well as our nation’s brilliant gyms, pools and leisure centres that support people every day to be active in whatever way works for them.
“For me, it’s all about celebrating movement and I know how important it is for people to take that first step so they can find what they enjoy and create that habit for a healthy life.
“My message is to forget the stereotypes, you are stronger than you think so get involved today and try something new for your own
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happiness and health.”
About 250 miles north, BBC Morning Live visited GLL’s West Denton Leisure Centre in Newcastle, where Dr Ranj Singh and ukactive’s professor Greg Whyte OBE discussed the importance of physical activity for rehab and prehab, before demonstrating some exercises with the help of gym member Denise.
As Greg explained to the audience, there were thousands of free activities to take advantage of in facilities all over the UK.
Sports Minister Steph Peacock MP supported the day by hitting the gym, and Health Minister Andrew Gwynne MP joined primary school pupils getting active in Milton Keynes. The day was powered by ukactive’s partners and members across the private, public and independent sectors, who held local events, activities and competitions to amplify this year’s theme of ‘Your Health is for Life’.
With a clear focus on the nation’s physical and mental health, the campaign was supported by men’s mental health charity, Movember, and reward platform, Endurance Zone.
How gym owners are managing cash flow
IN TODAY’S fitness industry, asset finance has become a go-to solution for gym owner operators, especially independents, looking to manage cash flow without draining their reserves.
With traditional finance becoming harder to access— credit is often too expensive or comes with terms that are just too tough—more and more SMEs are turning to asset finance to keep their businesses running smoothly.
In fact, the use of asset finance in the fitness industry shot up by nearly 10 per cent in July 2024 compared to the previous year.
Gym owners are using this flexible funding option to maintain or improve their cash flow. Here are the three main ways we’ve seen gym owners take advantage of asset finance solutions:
1. Upgrading equipment
At Johnson Reed, we’ve seen a surge in gym owners upgrading their facilities, particularly as they gear up for the New Year rush.
Q4 is always a busy time in the fitness world, and having top-tier, modern equipment can make all the difference.
Not least the peace of mind and low to zero maintenance costs that a manufacturer’s warranty
affords.
With equipment finance, you can access the latest and greatest in fitness technology without putting a huge dent in your cash reserves.
By spreading the cost over time with flexible terms, gym owners can invest in state-of-the-art kit while keeping their cash reserves.
2. Deploying capital
With interest rates holding steady at five per cent, borrowing costs remain high, and gyms are feeling
the pinch.
To maintain their financial stability, many owners are turning to refinancing options.
This strategy, known as “sale and lease back,” allows gyms to release cash tied up in existing assets, boosting cash flow without compromising day-to-day operations.
Refinancing has become a popular move for gym owners, PT studios, and franchisees, all of whom are dealing with rising operational costs.
By unlocking equity from their assets, they can inject muchneeded working capital back into the business, positioning themselves for future growth while staying financially stable in uncertain times.
3. Staying liquid
Whether it’s for essential business assets or extras like vehicles for their executive team, many gym owners prefer to lease or hire purchase.
With fixed monthly payments that aren’t impacted by rising interest rates, this allows the equipment to pay for itself through increased revenue or a drop in costs and often produces an immediate return on investment.
Staying liquid is critical for businesses facing economic uncertainty, and hire purchase fixed term agreements provide a manageable, predictable way to pay for assets over time, freeing up cash for other business priorities.
For equipment, fit-outs, flooring and cash flow loans reach out to the one stop, common sense finance experts, Johnson Reed. Call us on 0161 429 6949 or email the team at info@johnsonreed.co.uk
How to drive gym revenue during off-peak hours
By Wayne Heath
IT CAN be frustrating if your gym is always at full capacity in the evenings, but much quieter during the day.
It’s not necessarily a reflection on your gym, but more a symptom of your members’ lifestyles.
What if we told you there were strategies you could use to get people through the door during those quieter times of the day?
With a bit of creativity, you can turn those slow hours into profitable ones.
Here’s how.
Run time-based discounts and packages
In the past, we’ve always recommended focusing on simplicity and avoiding offering your members too many options when it comes to memberships. However, one of the easiest ways to attract more members during off-peak hours is to offer an off-peak membership or class pass for those quieter times of the day.
Consider who might benefit from a Midday Membership or Early Bird pass at a lower rate for members who use the gym during less busy times. You can also promote day passes or short-term memberships specifically targeted at people who prefer to work out when the gym is quieter, or simply
because it suits their lifestyle better; remote workers, shift workers, stay-at-home parents etc.
Host specialised classes and workshops
Off-peak hours are the perfect time to experiment with new class offerings or workshops that cater to more niche interests. Whether it’s yoga, strength training, or nutrition workshops, these types of classes can attract new members and tap into different target audiences.
For example, you could introduce a mid-morning stress-relief yoga session. If you start getting regular attendees, offer them a better-value membership that offers a lower rate in exchange for long-term commitment.
Corporate wellness programmes
Many local businesses are willing
to invest in their employees’ well-being. Partner with local companies to offer corporate wellness programs that allow employees to access your gym during off-peak hours, such as on lunch breaks, early mornings and so on. This not only fills your gym during quieter times but also builds long-term partnerships with local businesses.
Use your gym for non-fitness events
During off-peak hours, your facility can be used for more than just workouts. Consider hosting community events, workshops, or even local business networking sessions. This diversifies your revenue stream and brings a new audience to the gym that you otherwise may not have reached.
You could host a wellness seminar during your gym’s slower hours, featuring local small businesses and wellness experts that complement physical fitness; mindfulness coaches, nutrition coaches etc.
You can charge a small fee for vendor booths and offer special offers on memberships to attendees.
Use the time to work on the business
During off-peak hours, gym owners and managers have a valuable opportunity to step back and work on the business rather than in it. Use this free time to evaluate your gym’s operations,
assess member feedback, review your marketing and generally fine-tune elements of the gym that often get overlooked during busy hours.
It’s also a great time for staff development. Host team meetings, run training sessions, or share ideas on how you can improve the gym going forward.
Focusing on these behindthe-scenes tasks during quieter periods ensures that your gym is running efficiently and is set up for long-term growth.
To summarise, off-peak hours should be seen as an opportunity, not a frustration. Get creative with how you target specific demographics and how others can use your gym in new ways. That way, you can drive revenue and increase member engagement even during your gym’s quieter hours. Remember, a proactive approach to off-peak hours can set your gym apart from the competition and keep your business thriving year-round.
ClubRight is the go-to management software for independent gyms, taking care of everything from membership management and billing to class bookings and online joining—plus a whole lot more.
Give us a call today on 0203 884 977 or book a free online demo with one of our product experts to find out why we’re trusted by more than 1,000 fitness businesses across the UK.
Wayne Heath
Fitness First becomes first chain to offer members full range of HealthHero’s whole health services
FITNESS First is asserting its position within the holistic wellness space, becoming the first UK gym chain to launch four of HealthHero’s services as part of its premium membership.
The partnership will see Fitness First premium members gain access to HealthHero’s GPs, physios, dietitians and mental health counsellors, streamlining the process of getting medical and wellbeing advice to support members’ whole health, and reinventing what the typical gym membership includes.
As gyms look to expand their offering beyond being a place for people to look after their physical health, Fitness First is positioning itself as the gym of choice for consumers seeking membership services that encompass preventative and wellness options.
Justin Musgrove, CEO of Fitness First, said “We’ve talked for a long time about the fitness industry stepping up and doing more to support the holistic health of its members and we feel our new premium membership does just this.
“By being the first to add this suite of HealthHero’s services, we feel we’re creating an accessible
route for our members to access support typically reserved for expensive private healthcare cover.”
Concerns about waiting times continue to grow, particularly as some GPs begin working to rule and capping appointments, leading to the role of gyms in
providing holistic health support and relieving pressure on the NHS becoming ever more important.
With unlimited access to a full spectrum of wellness services at their fingertips, Fitness First members will now be able to book remote GP appointments between 8am and 10pm, 364 days a year.
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Consultations with physiotherapists, dietitians and mental health counsellors will also be available.
Alongside access to these services, Fitness First’s premium membership will also include unlimited body analysis sessions powered by Evolt, allowing members to better track their progress, as well as two guest passes per month and earlier class booking options.
Sanjay Chada, strategic partnerships director at HealthHero, added “We’re delighted to be working with Fitness First to provide access to healthcare designed to support members’ whole health.
“Our partnership is a huge step forward in changing the scope of gyms as a holistic health provider.
“Our services are designed to be delivered at scale, so fitness operators are the perfect partner for us.
“With Fitness First’s expertise, we are excited to be moving the industry forward with a true 360 wellness offering.”
Fitness First’s premium membership launches recently and is available as a £10 supplementary fee to membership with no contractual commitment.
The Lincoln partners with Matrix Fitness to create innovative wellbeing space
THE Lincoln, a prestigious office building located in the heart of Manchester’s Business District, is revolutionising workplace environments by unveiling a new, dedicated wellbeing space.
Joanna Koukou, building manager at The Lincoln, said: “Wellbeing in the workplace is becoming increasingly important, and at The Lincoln we provide a variety of facilities to meet the needs of our tenants, whether they are looking for intense workouts or peaceful relaxation.”
The Lincoln’s ethos – “Healthy body means healthy mind” – is embodied
in its state-of-the-art wellbeing space, allowing employees to easily access top-notch fitness options without leaving the building.
Opened in October 2023, The Lincoln is a Grade A office building strategically located within the newly reimagined Lincoln Square Peace Garden. It offers a flexible, modern working environment with a strong focus on wellness.
In collaboration with Matrix Fitness, The Lincoln introduces a high-end gym equipped with cutting-edge equipment from the Matrix Fitness Endurance LED cardio range and the Versa Dual strength
series. It also features a versatile studio and an advanced cycling studio with 60 Matrix Fitness CXM Training Cycles.
“Our aim was to create a space that encourages a dynamic and inspiring culture, enabling building users to reach their full potential,” Joanna added. “These spaces are designed to enhance both physical and mental wellbeing for our staff.”
The wellness suite at The Lincoln includes dedicated relaxation rooms, a yoga studio, and a sky terrace, offering a tranquil escape amidst the bustling city centre.
Matthew Stackhouse, a hospitality,
residential and corporate wellness specialist at Matrix Fitness, said: “The pandemic has reshaped our approach to work, bringing health and wellbeing to the forefront.
“The Lincoln exemplifies how businesses can prioritise employee wellness, setting a benchmark for the future.”
“With a gym and multi-purpose studio, The Lincoln offers diverse training options, ensuring something for everyone.”
For more information visit www.thelincolnmcr.co.uk, or discover how Matrix Fitness can transform your training space at www.matrixfitness.com
Building strong connections with your client as a personal trainer
By Katie Bulmer-Cooke
BUILDING a sense of community
is crucial in the health and fitness industry, and is something that’s talked about a lot, particularly in gyms and group fitness settings. It fosters connection, accountability, and motivation, which are key for long-term success.
As a PT, the one-to-one nature of training can make creating a sense of community more challenging.
However, with the right strategies, it’s possible to build strong connections within your client base. Here are some of the ways I’ve done this in my own business:
1. Offering 2:1 sessions
Pairing clients together for 2:1 sessions allows them to enjoy the personal attention of a private session while also benefitting from the camaraderie of a workout partner. Many clients have formed lasting friendships this way, and it adds an extra layer of motivation and support to their training.
2. Monthly classes with a social element I hold a monthly group class for
my clients that ends with a relaxed social session over herbal tea. This provides clients with an opportunity to meet each other and share their fitness experiences. I also stream the class for my online clients, ensuring they too can participate and feel part of the wider community.
3. Group walk-and-talk sessions I organise group walk-and-talk sessions where clients can engage in
light exercise while having a chat. These sessions allow clients to connect and form deeper relationships in a less formal setting. I also invite clients to bring a friend/family member…many of which have gone on to become clients too.
4. Running challenges via my app I run fitness challenges through my app, where all clients access their programmes etc, bringing together both in-person and online clients. These challenges encourage friendly competition and are a fun way for clients to connect while achieving points based on programme adherence.
5. Creating a branded merchandise range Branded merchandise, like hoodies, helps to establish a sense of identity within the community.
When clients wear the same branded gear, they feel part of something bigger.
6. Mini retreats I also organise mini fitness retreats, combining workouts with wellness activities such as yoga, meditation,
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and healthy meals.
These retreats offer clients the chance to bond and engage in a more relaxed environment.
7. Running small group sessions
In addition to one-to-one training, I run small group sessions of up to four or five people.
This setup allows clients to experience personalised training within a supportive group dynamic, building camaraderie while maintaining the benefits of tailored coaching.
By implementing these strategies, I’ve successfully fostered a sense of belonging within my personal training business.
This connection not only keeps clients engaged and motivated but also leads to stronger results and long-term success.
It’s been amazing seeing the friendships that have formed.
Ultimately, it’s about creating a community where clients feel supported, both in fitness and their personal growth.
n Katie Bulmer-Cooke is an awardwinning fitness trainer, speaker and consultant.
Social media strategy drives membership boom
JUVENATE Health & Leisure, located within the Leonardo Royal Hotel in Cheltenham, has recently experienced a remarkable surge in membership, thanks to an innovative marketing campaign spearheaded by Creative Fitness Marketing.
This campaign capitalised on the power of authentic social media content and community-focused events, setting it apart from the heavily branded and corporate-style advertisements typically used by large gyms and franchises.
Authentic social media content – a game changer
In today’s digital age, consumers are increasingly drawn to content that feels genuine and relatable.
CFM recognised this shift and tailored their strategy for Juvenate Health & Leisure accordingly.
Rather than relying on overly polished, corporate-branded advertisements, the campaign focused on authentic content featuring real members and staff.
This approach resonated deeply with the local community, creating a sense of connection and trust that traditional advertising often lacks. By utilising platforms like Facebook, Instagram, and the partner network, CFM was able to craft ads that didn’t feel like ads.
The content was designed to blend seamlessly with the everyday social
media experience, making it more likely to engage viewers.
This strategy was particularly effective in attracting local members who were seeking a health and leisure facility with a strong community feel.
Creating a buzz with community events
In addition to a robust social media presence, the campaign also leveraged community events to generate excitement and draw in potential members.
These events were designed to create a buzz in Cheltenham, offering attendees a taste of what Juvenate Health & Leisure has to
offer.
With incentives like giveaways and freebies, the events provided a “carrot” to entice people to visit the club and explore its facilities. These events not only increased foot traffic but also helped to solidify the club’s presence within the local community.
By offering something of value and creating memorable experiences, CFM ensured that potential members had a positive association with Juvenate from the outset.
Impressive results
The campaign’s results speak for themselves. Over the course of just
seven weeks, Juvenate Health & Leisure Cheltenham welcomed 301 new members. The immediate cash influx from these new sign-ups was more than £8,000, with an additional £3,666 increase in net monthly membership income.
These figures demonstrate the effectiveness of CFM’s approach, which combined authentic social media content with engaging community events.
A new standard in fitness marketing
Juvenate Health & Leisure
Cheltenham’s recent success highlights a broader trend in the fitness industry: the move away from impersonal, corporate-style advertising towards more authentic, community-oriented marketing. By focusing on what people truly want to see—real experiences from real people—CFM has set a new standard for how health clubs can attract and retain members.
As the campaign at Juvenate Health & Leisure Cheltenham shows, this approach not only drives immediate results but also fosters long-term loyalty among members.
The club is now positioned as a welcoming, community-driven space where members feel valued and connected.
To explore how a CFM campaign can benefit your gym, spa, or health club, visit their website at www.cfm.net or contact them at 0115 777 3333.
Katie Bulmer-Cooke
Veterans given discounted use of centres
OLDHAM Council has teamed up with charitable trust Oldham Active (Oldham Community Leisure) to provide local veterans with special discounted membership to its five wellbeing centres.
The special memberships will give Oldham’s veterans access to a wide range of activities, including more than 150 group exercise classes, state-of-the-art gyms, racket sport courts, swimming and sauna facilities at Oldham Active’s centres in Oldham, Failsworth, Chadderton, Saddleworth and Royton.
While Oldham Active has always offered discounted memberships to local veterans, support from the council now enables them to offer even greater discounts, plus two months completely free.
Stuart Lockwood, chief executive of Oldham Active, said: “We believe every veteran in the Oldham area deserves the opportunity to enhance their health and wellbeing.
“We have around 6,000 regular or reserve armed forces veterans living in Oldham and are honoured to contribute to their support.
“Our veterans have given so much in service to our country, and we are committed to giving back to them. We understand that physical activity can be a powerful tool for improving both emotional and physical health, and we are dedicated to helping
them on that journey.
“As a charitable trust, we are passionate about offering health and wellbeing opportunities to everyone in our community.
“In addition to supporting our veterans, we proudly provide a variety of discounted memberships and pay and play opportunities for carers, care leavers, young people, students, people living with disabilities, people on benefits,
those over the age of 65 and elite athletes, ensuring that all members of our community can benefit.”
Stuart Lockwood, Oldham Council Leader, Arooj Shah, Cabinet Member for Thriving Communities and Culture, Peter Dean, and Councillor Ken Rustidge, the council’s Armed Forces Champion, have been learning how veterans, including Gareth Bryer, have found coming to the gym beneficial to their
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wellbeing.
Gareth, 42, who served in the Royal Engineers, added: “I really enjoyed being in the Army, and the buzz of being deployed around the world.
“However, after eight years service it was important for me to spend more time with my family. It can be tricky to transition back to civilian life, as when you are in the Army discipline is obviously key, and this includes physical activity and training every day.
“When you leave, that is suddenly taken away from you. I really value coming to Saddleworth Pool and Leisure Centre and train here most days, using the gym, pool, sauna and group exercise classes, including HIIT and Core. It has helped to ease me back to ‘normal’ life.
“After I retired from the Army, I retrained to work in health and safety and often work from home, which can be quite isolating.
“Coming to the gym gives me that opportunity for social interaction and routine. It is really sociable here. I have good chat with the regulars and have met other veterans here too.
“Being active not only helps me to keep fit, but also helps with my overall emotional wellbeing. I would recommend the discounted membership to other veterans in the area. If I can do it, so can they.”
Clubbercise celebrates award win and debut at the International Fitness Summit in Ibiza
FITNESS phenomenon
Clubbercise had plenty to celebrate in September.
Firstly, they were invited to host Clubbercise and their new Combat+Tone workout at the International Fitness Summit, held in Ibiza from September 13 to 15.
It’s the first time the brand has featured at the event, which also included world-class speakers
like James Smith, Paul Olima, Sean Casey, Chloe Madeley, and Jay Alderton.
Then, Clubbercise received another award to add to their growing collection, after being crowned Best Dance Based Workout at the British Fitness Awards, which were held on September 14 in Liverpool.
Born in the UK in 2013 there are
now thousands of people taking regular Clubbercise classes all over the world.
All of their workouts are set to a soundtrack of club anthems from the 90s to the latest chart hits and taught in a darkened room. Participants use Clubbercise trademark glow sticks to add to the nightclub atmosphere.
Clubbercise founder Claire
Burlison said: “This year just keeps getting better and better.
“We’re expanding into new markets with Combat+Tone and to receive another award for our original dance-based workout is a real bonus”
To find out how to add one or more of the Clubbercise concepts to your timetable visit clubbercise.com
NFA 2024 SHORTLIST
IN PARTNERSHIP WITH
Functional Training Gym of the Year
Anatomy 37, Tonbridge Diamond Fitness, Edinburgh
Functional Fitness Studio, High Wycombe
P1 Fitness, Manchester
Shredquarters, Plymouth
Synergy Group Fitness, Edinburgh
Unique Health Clubs, Durham
Regional Gym of the Year Scotland and Ireland
Banks O’ Dee Sports Club, Aberdeen Club FEA, Penicuik
HUSH Private Gym, Aberdeen
Future Fitness, Glasgow
Pro Life Fitness Centre, Paisley
The University of Edinburgh
Waterfront Fitness Gym, Greenock
Regional Gym of the Year Midlands and Wales
Elements Fitness & Wellbeing, Stafford Elevate Fitness, Bidford-on-Avon
Hiitness Gym, Leicester
Kore Fitness, Silverdale
New Image Gym, Sleaford
NRG GYM Walsall
Ware-House Gym, Swansea
Regional Gym of the Year South
Anatomy 37, Tonbridge East Grinstead Sports Club
Fit Club Gyms, London
Hustle Training Club, Crawley
Simply Gym, Swindon East
T2FIT, Coulsdon
Trident Gym, Bridgwater
Strength Training Gym of the Year
Future Fitness, Glasgow
Gainz Fitness and Strength, Bedford
Live Health and Fitness, Chorley
New Body Fitness, Weymouth Old School Jim’s, Chesterton
Red Beard Barbell Club, Holyport
Regional Gym of the Year North
6 Fit Gym, Bradford Black Sheep Fitness Academy, South Shields
Evolution Fitness, Houghton le Spring Fitness Plus, Longridge Hello Fit, Lytham St Annes
NRG GYM, Manchester
The Pride Gym, Bradford
Outstanding Achievement Award
Catherine McFadzean, Fitness Rush Community CIC Dean Guerriero, Dean G Fitness, Kettering Graham Parrington, National Water Sports Centre, Nottingham Louise Stevens, Maidstone Leisure Centre Ricky Gill, Ricky’s Fitness, Bournemouth Shakira Hennessy, Embrace, Penryn Steve Hill, Horwich Leisure Centre, Bolton
Customer Service Award
Anytime Fitness Welwyn Garden City Bootcamp & Fitness Revolution, Braintree Fawsley Hall Health Club and Spa, Daventry
The Health Club at Ribby Hall Village, Wrea Green Rookery Hall Hotel and Spa, Nantwich
Snap Fitness IOW, Newport
Urban Health and Fitness, Christchurch
Boutique Facility of the Year
CPASE Health Club, Knutsford FitnessPod, Douglas, Isle of Man Fourth Quarter Fitness, Halifax Ignite, Cuffley
MADE Wellness Centre, Moddershall
One21 Fitness, Southampton
Education Facility of the Year
OriGym, Liverpool Redefining Fitness, London Sports Academy – HMP Peterborough
The Fitness Education Academy, Penicuik
The University of Edinburgh University of Westminster
National Gym of the Year
The winners of the gym categories will automatically be entered for the National Gym of the Year Award.
Outdoor Facility of the Year
Bootcamp & Fitness Revolution, Braintree Every Body Bootcamp, Hainault Fitness Rush Mobile, Old Hurst Mibootcamp, Chelmsford SobeyFitness – Urban Gym, Plymouth WildFit Surrey, Redhill
Aidan Smith, MA Performance, Walsall
Amy Toolis, Synergy Group Fitness, Edinburgh
Becky Evans, Ladywood Leisure Centre, Birmingham
Brad Shaw, Shaw Fit, Castleford
Hilary Spearing, Functional Fitness Studio, High Wycombe
Jay Claire, Manchester Aquatics Centre
Reece Yeomans, Revolution Fitness, Malvern
Sarah Nightingale, Hello Fit, Lytham St Annes
Sean Burgess Fitness, Broadstone Group Exercise Gym of the Year
BFit Lincs Gym, Caistor Diamond Fitness, Edinburgh Formby Pool Trust ‘The Studios’ Pinchaninch Bootcamp, Washington RISE, Macclesfield
Urban Health and Fitness, Christchurch Waterworld Leisure and Activity Centre, Wrexham
Ladies Only Gym of the Year
Believe & Achieve, Sheffield Claire Adams Total Health, Edinburgh Club Zest Women’s
Local Authority / Leisure Trust Gym of the Year
Leisure and Culture Group
Gym, Nuneaton
Leisure and Activity Centre, Wrexham
Community Involvement
BFit Lincs Gym, Caistor Evolution Fitness, Houghton le Spring Fitness Plus, Longridge Hanworth Air Park Leisure Centre, London Phoenix Fitness, Skegness
Pro Life Fitness Centre, Paisley Snap Fitness IOW, Newport Whitwick and Coalville Leisure Centre
Zumba with Tracey Raikes, Penarth
Health Club of the Year
CPASE, Knutsford Evolution Fitness XL, Saint Helens Foxhills Club and Resort, Chertsey Hale Country Club & Spa, Altrincham Kingfisher Health Club, Stockport
The Club and Spa at Cadbury House, Bristol
The Health Club at Ribby Hall Village, Wrea Green
Newcomer of the Year
B42 Cardiff Bay
Coach House Fitness, Oswestry
Fire Strength and Fitness, Ware Fitness in Mind, Disley
Instagym, London
Iron Island, Bury St Edmunds
Your Fitness Needs, Leyburn
Best Hotel and Spa Facility
Fawsley Hall, Daventry
Foxhills Club and Resort, Chertsey
Hoar Cross Hall, Burton-on-Trent
Leaf Spa and Gym at Tortworth Court, Wotton-under-Edge
North Lakes Hotel and Spa, Penrith
Rookery Hall, Nantwich
Whittlebury Park Leisure Club, Towcester
Gym Team of the Year
Combe Grove Coach House, Bath
Energie Fitness, Sandhurst
Fitter Body Ladies, Daventry
Hiitness Gym, Leicester
Namix Performance Centre, Northwich
The Training Club, Washington
Ware-House Gym, Swansea
Best Membership Campaign
Inverclyde Leisure, Greenock
Jetts Rothwell, Leeds
NRG GYM Newcastle
NRG GYMS London
Your Space, Barnsley
Scheme is ‘godsend’ for Stockport gran Sharon battling cancer
A GRANDMOTHER who has been forced to sell her house to fund cancer treatment says Life Leisure’s GP referral scheme has been an unexpected lifeline.
Sharon Goddard from Marple was diagnosed with ovarian cancer in March 2023.
She and her husband Steve are in the process of selling their home to fund specialist treatment in the UK and Germany, but Sharon says the membership with Life Leisure in Stockport, funded through the Physical Activity Referral in Stockport scheme, has been a ‘godsend’ in helping her manage the debilitating disease.
She said: “The PARiS scheme has been an absolute godsend. I don’t think of myself dying of cancer, I’m living with it, and this scheme and the support I’ve received from Life Leisure has been fantastic at helping me do that.
“It lifts me up mentally, there are people here who I now genuinely consider my friends. The staff at Stockport Sports Village are always friendly, helpful and welcoming. I look around and see other people who are also struggling. We lift each other up. The equipment is first rate and there is even an infra-red sauna, which is especially helpful to people with cancer.
“Physically I feel better for going. I’m not lifting heavy weights or running on a treadmill, but under the guidance of my instructor Dave it’s really making a difference. He even gave me some exercises to do at home as well.
“It really is a lifeline. Dave is very supportive and encourages me. I’ve done a lot of research and believe
building up muscle can really help me live with this cancer longer. This is all about getting my life back and Life Leisure is helping me do that.”
The PARiS scheme is a partnership between Life Leisure and Stockport GPs who refer patients for a programme of physical rehabilitation. Patients benefit from a reduced membership and classes with qualified instructors who adapt their sessions according to the participants’ abilities. Sharon attends the PARiS gym sessions at Stockport Sports Village in Woodley after being referred by her GP.
Dave McGlinchy, who is a specialist physical activity coordinator at Life Leisure, added: “I love working with all my clients on the PARiS scheme. I’ve met so many people with varying levels of medical conditions.
“Any help I can provide to them in
becoming fitter, stronger and better able to navigate life is extremely rewarding.”
Sharon, who is a grandmother of five with a sixth on the way, is receiving care at The Christie in Manchester, but has reached the limits of what conventional treatments under the NHS can offer and has chosen to explore alternative treatments here and in Europe.
The sale of her eco home – which she built with husband Steve for their retirement – along with donations through a Go Fund Me page set up by her son Christopher, have helped ease the financial burden.
She added: “I could never have afforded a gym membership but it’s doing me the world of good and I wouldn’t want to be without it now.
“I would recommend it to anyone
who is struggling to manage their illness and would benefit from moving more. I think about what it has done for me, but the people on the scheme I’ve met are all inspirational with their own stories too.”
Sharon was diagnosed with suspected ovarian cancer in March 2023 by her GP.
She said: “My treatment began with three gruelling rounds of chemotherapy followed by major abdominal surgery in July, followed by more chemotherapy.
“The chemo treatment at The Christie was so debilitating it left me with bad side-effects, both mentally and physically. I just couldn’t have done it again. So, we decided to put everything we had into getting targeted chemotherapy in Germany which is also very tough but unlike the NHS treatment only targets the tumours themselves and not the whole body.”
The Go Fund Me page has helped support the cost of Sharon’s treatment, which has also included intravenous vitamin C therapy and hiring a hyperbaric oxygen chamber, which has been particularly helpful in managing the symptoms.
Sharon added: “It feels like it’s working for me, but it’s all very expensive, that’s why Christopher set up the Go Fund Me account. I know there are people much worse off than me but people wanted to help, and it’s what I’ve had to do to survive. I can’t tell you how grateful I am to all the people who have supported me, even people at the gym who have put money into my fund. It makes a huge difference towards giving me quality of life.”
Exciting news from ServiceSport Group
ServiceSport Group is the umbrella brand for ServiceSport (UK) Ltd, ServiceSport Europe and Upholstery Guru.
Established in 1999, ServiceSport UK has established itself as the leading independent service provider in the fitness industry and several service sectors.
Over the past 25 years, ServiceSport UK has acquired an impressive portfolio of customers that include the Ministry of Defence, Nuffield Health, GLL, Bannatyne health clubs, Fitness First, Everlast Gyms, the Ministry of Justice, David Lloyd Leisure, EGYM, Eleiko and many more. Upholstery Guru is a dedicated upholstery repair and manufacturing operation that supports the marine industry with premium goods and services.
Working with manufacturers and boat enthusiasts to enhance the
interiors of super yachts, yachts, motorboats, and canal boats.
With recent expansion into Spain, Portugal and Germany, ServiceSport Europe works with existing partners, and new clients, to carry out the servicing and repair of commercial gym equipment from the world’s leading manufacturers.
Our journey to offer world
class services has not stopped there as we are now thrilled to announce the expansion of our global footprint with the launch of ServiceSport KSA in Saudi Arabia.
This strategic expansion allows us to further our mission of providing first-class fitness equipment servicing and support across new markets.
We are committed to bringing the same level of excellence, reliability, and expertise to our partners in Saudi Arabia and beyond.
Michael Ellis, chief commercial officer of ServiceSport Group, said: “Building on the strong foundation laid by ServiceSport UK, our entry into the Saudi market represents a significant milestone in our global growth strategy.
“This achievement showcases the expertise and dedication of our team, reinforcing our position
as a gym equipment servicing and repair leader in the fitness industry.”
“Collaborating with new operators in Saudi Arabia is an exciting opportunity to exchange knowledge, expertise, and innovative solutions in a dynamic market.
“We look forward to leveraging our experience and working closely with our partners to deliver exceptional service and quality to clients in the region.
“This expansion marks just the beginning of our journey towards further global presence and impact. We are committed to exploring new horizons, expanding our footprint, and providing unparalleled service to our clients worldwide.”
The journey has just begun for ServiceSport Group, and we can’t wait to share what’s next.
www.servicesport.com
Sharon with husband Steve and trainer Dave from the Life Leisure team
TOTAL CORE CRUNCH MACHINE
The Total Core Crunch Machine Panatta is a unique and innovative machine that allows, in a single workstation, to reproduce the main movements for training abdominal muscles such as crunches, reverse crunches and sit ups, with the extra possibility of adding trunk rotation. The selection of the type of exercise is done by simply moving a pin, which goes to modify the complex kinematic system with which the machine is equipped, so as to include or exclude from the movement the different functional parts of it, which, as a result, determine which parts of the body remain fixed and which don’t. Compared to performing classic abdominal exercises, using the Total Core Crunch Machine has the following advantages:
n Physiological resistance curve, modulated by the progressive lever system;
n Overload level customisable to the user’s training level, from beginner (due to the spring counterbalance system that reduces the unloaded weight) to advanced.
The three possible working configurations on the Total Core Crunch Machine are:
UPPER ABDOMINAL
Keeping the insertion stationary, with the hip fixed, the movement of upper trunk flexion not only involves in its entirety the rectus abdominis (having fibers with a totally vertical course), but also sensitively stimulates the anterior-superior fibers of the internal oblique; overall, the upper part of the abdominal muscles are more stimulated.
LOWER ABDOMINAL
Keeping the origin (ribs and xiphoid process) fixed this time, it is the pubis that moves toward the sternum with a hip flexion; again, the action mainly involves the rectus abdominis in its entirety, while differs in the action of the internal oblique, which mainly uses its lower fibers. Overall, there is a greater stimulus on the lower part of the abdominal core muscles.
TOTAL CRUNCH
Is the sum of the previous two movements, consists of the simultaneous flexion of the trunk and hips, which stimulates the rectus abdominis and internal oblique in the totality of their fibers which mainly uses its lower fibers. Overall, there is a greater stimulus on the lower part of the abdominal core muscles.
As anticipated earlier, the Total Core Crunch Machine allows you to perform all the movements seen above with the torso in a rotated position (on two angles per side), while also effectively activating the external oblique.
ATHLETE: MOHAMED FODA – MATILDE BIAGINI
@Panatta Srl
+39 0733611824 infouk@panattasport.it @panattasport @panattaofficial
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