ISSUE 341 September 2022£3 Improvement work to start at three centres Page 16 Your full guide to our upcoming Tomorrow’s Workout conference starts on page 25
Contact us now: T: +44 (0) 1706 260 220 E: Sales@TVS-Group.co.uk www.TVS-Group.co.uk Suppliers of flooring solutions to suit any sporting and fitness space, including:Impact-resistant rubber tiles for free weight areas. Rubber rolls for functional fitness zones and studios. Customised sled tracks. Synthetic surfaces for indoor and outdoor sports. Artificial turfs and shock absorbing underlays. Acoustic solutions to control noise, vibration and reverberation. SPORTEC ® Gym Flooring
The Escape Barrow is a revolutionary piece of kit, the first of its kind to combine a loaded carry with a sled push. One of the most versatile strength, conditioning and explosive power training aids on the market. With an impressive load capacity of 200kg/440lbs the Barrow packs a punch and is at home either indoors or outdoors. Call now 01733 313535 or scan QR code for more information.
FIVE Concept equipment in a high footfall area at the top of the stairs – at Your Space Mansfield provides a dedicated space (with flooring differentiating and delineation) allowing members to easily access the equipment prior to, during or after their workout,” added club manager Tom Desborough. “Using FIVE Concept benefits all our members whether they are into Olympic lifting, indoor cycling, studio classes or Cardiovascular and Resistance Training.”
“FIVE Concept is designed by physiotherapists to provide a framework for mobility and movement preparation,” Jeff added. “We welcome potential customers to visit Your Space Mansfield to see and feel the benefits of training with FIVE Concept for themselves.” For further details and free quotation without obligation contact Jeff Davis on 01777 711798 or visit www.reach-wellness.com
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“We are delighted to have supplied and supported Barnsley Premier Leisure with FIVE Concept for their newly refurbished gym at Your Space Mansfield Club,” said Jeff Davis, managing director of Reach Wellness.“Weare proud to collaborate with Your Space who recently won the ukactive Award for ‘Marketing Campaign of the Year’.“The brand values are immediately evident as soon as you walk into Your Space and FIVE Concept clearly meets the client’s requirements.” “With planning that started prior to the Covid-19 pandemic, I am so pleased to have made the decision to install the full FIVE Concept range into Your Space Mansfield,” added head of fitness/ regional manager Tom Galvin. “The emphasis on our new gym layout was all about being innovative whilst offering our members ‘best in class’. I believe that FIVE Concept ticks both those“Theboxes. member feedback has been incredible with the focus very much on movement preparation, mobilisation, recovery, regeneration, flexibility and stretching. All different ages are using the range as part of pre and post workout. “ReachWellness seamlessly installed this and met all our deadlines. The training given to our staff was extremely thorough and insightful with the opportunity given for further touch points going forward. This is to become an essential part of our offering going forward across the estate of Barnsley Premier Leisure.” It is significant that FIVE Concept has been given a prominent location on the gym“Locatingfloor.
NOTHING beats the warm and fuzzy feeling that comes with achievement apart from this… Crossing the finish line, setting a new record, reaching a new distance for more than just your personal sense of accomplishment. When you’re working towards something that has the interests or benefits of someone else intricately linked to everything you do, that’s a whole new level of accountability and enthusiasm bolted on for good measure. For the second year running, members of the Myzone staff and community joined forces with Team True Spirit to take on the Lakeland 50 – 50 miles through the Lake District with a time limit of 24Teamhours.True Spirit is a UK registered charity which helps British military veterans, injured or made ill serving our country, to uncover their true determination, defiance and cast-iron motivation to achieve their goal of crossing the finish line of an endurance sports event. Whether it’s a MEP challenge, an event or distance target, or just an out and out fundraising opportunity, having that shared goal of raising money for great causes in addition to all the good stuff that comes with movement in itself is an absolute game changer. It will keep your people moving more, as there’s a bigger payoff for more people when they succeed; it will get more people talking about the impact you’re having in the community, and it will forge new connections to add to a network of positivity, support, empathy, encouragement and achievement for years to come. These are relationships that last. Your community is your strength in joining forces with other people that could really benefit from not only your knowledge and services, but your network and compassion. We’re all on a mission to get more people more active more often, but while we’re at it let’s get twice the effect from every effort by finding ways to create additional value that’s so much more than the sum of its parts. Challenge yourself and your members, reap the rewards of success and raise as much money and awareness for other causes that make the difference while you’re at it. For more information on Team True Spirit visit teamtruespirit.com
REACH Wellness has recently installed the most comprehensive range of FIVE Concept to date in the UK at Your Space Mansfield including eight “Pro-Line” Stations (Hip, Glute, Chest, Calf, Back, Lateral, Splits and Multi) supplemented and complimented with the Fascial Stimulator and Triggerwand from the “Fascial Line.” Reach Wellness are exclusive distributors for FIVE Concept equipment (manufactured in the Black Forest, Germany) that uniquely provides exercise stations for movement preparation and mobilisation.
Reach Wellness with FIVE Concept installed at Your Space Mansfield
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Double down on altruism and achieve more
CUSTOMER research is a crucial task when opening up a Itgym.allows you to get to the heart of what your members want, allowing you to serve them better. You can use customer research data to guide your positioning in the fitness industry as well as set prices and help determine your offering in the first instance. However, many clubs glaze over customer research in favour of more exciting steps like ordering equipment. If customer research isn’t something you’ve actively done before, it’s never too late to start. We’re sharing our advice on how you can get started with your research and how to use your findings to grow your new venture.
The online joining process enables you to ask new members where they heard about your club and automatically generates a report on the different marketing sources, so there’s no extra work for you to complete.
From here you could decide to expand your car park to make your club more accessible to your members; improving their experience.
To give you an example, ClubRight offers several different features that allow you to conduct, store and analyse customer data effectively.
Now it’s time to decide which tools you’re going to use to complete your research.
Customer research should be completed regularly, usually once a year. But if your CRM offers automatically generated reports, you could run them monthly since it’s no additional work on your part. Doing so will allow you to plan more successfully for the future and adapt faster to changing spending habits.
You’ll need a secure CRM that allows you to collect and store your research data, as well as something that allows you to analyse the information you’ve collected.
You can also use the communication tools –automated email, text and push notifications – to engage with your customers and learn more about them. You can also use the Activity Attendance report to establish which of your activities are most popular, giving you a deeper understanding of your customers’ buying habits.
The first step in conducting customer research at your club is to determine what you’d like to learn from it. Are you wanting to gain further insight into your customer demographics? Perhaps you want to learn more about your members’ buying habits? You can even use customer research to pinpoint new opportunities for growth so that you can stay ahead of the rising costs we’re all experiencing at theAnothermoment. powerful aspect of customer research is being able to confirm where your members found out about you; was it on social media? Through word of mouth? Getting clear on your most effective marketing channels allows you to invest more time and money into them, helping to grow your membership base.
The final step in customer research is to act on your findings. It’s easy to get lost in the data and focus too heavily on organising your new-found knowledge, but you need to come up with actionable next steps that lead to operational improvements.
What do you want to learn from your research?
Think increased growth, improved efficiency and greater retention.
Want access to powerful reporting, seamless customer communication and advanced search features? Speak to us on 0203 884 9777 or book your free trial to see our solution up close.
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Choose your CRM tool
For instance, once you’ve identified all members that park their car in your onsite car park by collecting their registration plate using Custom Fields, you can search through to see just how many people use the car park.
Act on your findings
How you can conduct valuable customer research at your gym Advertiser’s announcement
UK FITNESS SCENE 5 Price sensitivity research shows impact of increasing gym membership fees
The results, which can be broken down into regions, age and gender, make for interesting reading.
NEW research from Leisure-net Solutions shows the impact of potential increases in membership fees on customers across the UK. Many operators are considering raising prices to alleviate the burden of rising costs, but are worried about damaging customer relationships.Leisure-net’s independent research highlights how sensitive customers are to price increases, allowing operators to tailor their price changes to avoid losing members.DavidMonkhouse, director of Leisure-net Solutions, said: “Operators are seeing a big squeeze on their income with increasing costs and Sport England’s Moving Communities platform showing an 80 per cent return to leisure facilities after the pandemic.“Thisnew price sensitivity research shows how much operators can increase their membership by before they start to lose customers. “It can be tailored to regions and gym types to allow operators to make informed decisions on possible price increases to help them navigate these challenging times.” The findings are based on the responses of 400 members of leisure centres, mid-range clubs, budget clubs and independent gyms, who were asked how sensitive they would be to membership increases of five, 10, 15 and 20 per cent, via Leisurenet’s new 65,000 plus Consumer Insight Panel.
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The survey found that 40 per cent of independent gym members would be prepared to pay up to 20 per cent more for their membership. It’s a different picture in Scotland, where nearly half of independent gym members (47 per cent) would not tolerate an increase in membership dues. When it comes to leisure centres, a quarter of members living in London said they would be prepared to see their fees increase by 20 per cent. By contrast, 63 per cent of leisure centre members in Wales would not pay any more for their membership.
For example, younger men at independent gyms are most likely to accept price rises, while older women at leisure centres are least acceptable to increased costs.
Precision Health Gyms use these cutting-edge methods to formulate a highly personalised plan that delivers a detailed ‘roadmap for nutrition, exercise, lifestyle and supplementation’. Christian, who won the world kickboxing championship in 2011, says these advanced technologies used to access a person’s unique physicality and health metrics are usually reserved for elite athletes but the aim of the new physiology and fitness gym is to make it ‘accessible to everyone’.
Plans start from £212 per month and include one-to-one personal training as well as small in-person or online classes.
members taking biochemical blood tests which are taken by a registered nurse. By looking at the bio-molecules circulating in the blood, Precision Health Gyms can assess the function of, among others, the liver, kidneys, gut and hormones using tech from Omnos. Members undergo PNOE metabolic testing which measures how much oxygen and carbon dioxide they consume.Thechanges in breath are used to indirectly measure how many calories a person needs in a single day. This helps create a nutritional plan and advises them how much food and drink they need to improve their health and fitness as well as how their body is responding toThestress.pressure-plated treadmill is used as part of new ‘motion lab technology’ with data run through an algorithm that creates a 3D model of the member’s spine, major joints, while the pressure measured in their feet. This information is then used to define the best exercises to improve the posture and overall health of the individual.
“We know our eyes tell us one thing and brains another, which led us to find solutions that can objectively assess each person’s physiological make-up.
biomechanics, physiological, metabolic and biochemical scanning – which aims to help ‘build a precise physiological picture’ of the individual.
The new facility claims to be the first physiology and fitness gym in the UK to include high-tech full body laboratory-grade testing – including
Precision Health Gyms reassess members’ bodies and health using innovative technology to identify any changes that may require the plan to be adjusted every 90 days.
The new ‘super’ gym also uses advanced bio-impedance technology which analyses the amount of fat, muscle and water that is made up in a member’s body which provides information on how it responds to inflammation.
Former world kickboxing champion opens new facility in London
The five-time British kickboxing champion who left the sport and graduated with a Batchelor’s degree in biology and is ‘head scientist’ at Precision Health Gyms, said: “Our mission is to remove the guesswork and frustration people experience when trying to improve their health and fitness but fail through a lack of identifying the body’s needs. “We want to shake up the health and fitness world and bring something new which has never been done before in the“BeforeUK. now, the advanced technologies used to assess a person’s unique physicality and health metrics were reserved for elite athletes due to limited accessibility or high operational costs.“Most people assume this is the case, but they’d be wrong.
“Precision Health Gyms has sourced the best in advanced assessment technologies and made these accessible to everyone so people can uncover what’s holding them back. Through these testing methods, we can clearly define how their body responds and what the best strategy is to improve their health and fitness.”
“No two people are the same and at Precision Health Gyms, we aim to embrace individualism and thrive off identifying their needs.
The high-tech testing includes
“The technology we use doesn’t lie, it provides us with the facts we need to revolutionise a person’s health and fitness like never before.”
A FORMER world kickboxing champion has opened the UK’s first ‘super’ gym which allows ‘normal people’ to train like eliteChristianathletes.Thomson, 33, and Virgis Silinskas, 37, launched Precision Health Gyms in Whitechapel where members take blood tests, run on pressure-plated treadmills fitted with cameras which shoot 240 images per second and also undergo metabolic testing while wearing an oxygen mask.
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Virgis , who was born in Lithuania before coming to the UK over 15 years ago, and is head coach at Precision Health Gyms, said: “From experience, we know all too well training plans are more guesswork than making informed decisions.“Theplans are often created by trainers based upon what has worked for them or others in the past, rather than focusing on them as an individual.
WWW.CFM.NET | 0115 777 3333 CREATIVE FITNESS MARKETING Sales cost.upfrontwithforsolutionsMarketing&gyms,no DIGITAL MARKETING PRINT 30+OPENVIDEOGRAPHYGRAPHICOUTDOORMEDIASIGNAGEDESIGNDAY&EVENTSYEARSEXPERIENCE (UK/AUS) GET 150-400 MEMBERS IN 6 WEEKS
Huge discount on gym equipment parts
Anytime Fitness enhances coaching offering with International Fitness Academy partnership
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ServiceSport is the UK’s largest gym equipment parts supplier, stocking more than 50,000 parts from all of the world’s leading equipment brands including Technogym, Concept2, Precor and Life Fitness.
“Our partnership with the International Fitness Academy is a key part of our future strategy,” said Neil Randall, CEO of Anytime Fitness UK. “Working with the IFA will allow us to upskill current team members within the network and help recruit highly qualified and motivated fitness professionals into our“Viaclubs.our AF Academy platform, we aim to provide all the training and development needs for our network which will help them operate more successful clubs.
Gym equipment requires regular maintenance, whether it’s basic daily checks or an annual service.
To ensure your gym equipment is in top quality condition and safe to use, we only stock high-quality equipment parts from running belts, decks, and drive belts to PM5 retrofit kits and everything in between.
During its life span, gym equipment will require replacement parts such as pedals or motors whenever they fail and replacing the whole machine isBeingcostly.faced with replacing a whole machine can be unexpected and often an expense that a business has not budgeted for. It’s a lot more cost-effective and sustainable to buy the spare parts and fix the problem than pay for an entirely new piece of equipment. Most of the time, an issue is minor and a simple replacement is all that’s needed to get the machine back in workingWhenevercondition.yourmembers work out in your gym, it’s essential that the equipment they are using is safe. It’s important to replace any part that is starting to look worn or damaged.Ourselection of spares and replacements is everything you need to repair or upgrade your equipment.
T: 01257 264738 E: W:info@servicesport.co.ukwww.servicesport.co.uk
Advertiser’s announcement
All of our spare parts are new and approved for use across the full range of commercial gym equipment. If you’re unsure whether we stock what you’re looking for based on our online range, you can contact our support team who offer unmatched levels of customer service and technical support for customer repair and breakdown requirements.Wehaverecently reduced the price on more than 2,000 gym equipment parts on our website at servicesport.co.uk/deals/www.
ANYTIME Fitness has announced a new partnership with leading fitness education experts, the International Fitness Academy, to significantly increase the availability of high-quality personalised coaching to its gym members.Withcoaching and member support at the heart of Anytime Fitness’ offering, the partnership will make industryleading fitness qualifications more accessible to its club staff, providing them with further expertise to make lifechanging impacts with Anytime Fitness members and progress their careers. Team members across its 185+ UK and Ireland clubs can earn accredited fitness qualifications directly through AF Academy, Anytime Fitness’ state-of-theart personal learning and development platform, which launched in 2021. Immediately available to all employees within its club network, students can become an accredited AF Coach, powered by IFA’s internationally recognised Level 2 & 3 Certification.
“Having more AF Coaches and highly qualified team members within our network will enhance the quality of service and coaching we provide to members and the support we provide to them to achieve their health goals.” As well as enhancing the membership experience, the partnership aims to support Anytime Fitness clubs with their staff recruitment and retention. With the fitness industry one of many facing significant recruitment challenges since the pandemic, Anytime Fitness clubs will have the opportunity to develop its current team members, as well as tapping into an enthusiastic pool of enthusiastic fitness professionals. “Given the global challenges around staff recruitment and retention, our partnership with Anytime Fitness will give its current team members a clear career pathway, as well as significant personal and professional development opportunities,” added Rhys Davies, CEO of International Fitness Academy. “We will support Anytime Fitness’ network of club owners with onboarding new team members into the network, giving them the knowledge and reassurance that personnel are both highly qualified and fit the culture of their brand.”
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Advertiser’s announcement
Matrix Fitness kits out standout 126station gym at Bell’s Sports Centre
“This is definitely the biggest gym in the area, and thanks to Matrix Fitness, we now have unique pieces of unrivalled fitness equipment that we hope will attract members from far andWithwide.”avaried array of equipment installed, highlights include the gyms centrepiece product, the Matrix Fitness Double MEGA Rack, an eye-catching exercise, strength and conditioning frame that takes weight training and functional training to the nextThelevel.gym also houses the complete Matrix Fitness Go Series, a complete strength circuit training experience, as well as the latest from the Matrix Fitness Cardio range which includes the Performance Plus Treadmill with Touch XL Console.
immediate access to the live quotations for service contracts and new equipment, finance options and the residual value.
LIVE Active Leisure, a local leisure trust based in Perth, Scotland has seen one of its venues, Bell’s Sports Centre, undergo a huge £750,000 transformation project to repurpose its coaching hall into a new 126-station gym, complete with stateof-the-art Matrix Fitness equipment, along with three dedicated fitness studios.Having opened to the public in July, the renovation has seen an impressive big box gym with boutique style support and programming installed with the latest equipment from Matrix Fitness.
The reason your gym isn’t using Orbit4 … yet
THE key word here is “yet.” Already hundreds of gym operators are becoming sophisticated and making better data-driven decisions after launching Orbit4 in their facilities. The only people not using it are those that haven’t found out about it yet.Count this as your tip off – most gyms don’t track cost of ownership of their expensive fitness assets. Orbit4 does all of that for you while making your operations more efficient and EBITDA much stronger.
CEO of Orbit4, Daniel Jones, understand businesses need to tighten their belts more than ever and start making serious saving without cutting quality for their customers.Hesaid:“The gyms that get ahead are those already thinking through the true cost of ownership of their assets, not just purchasing, but finance, asset management and disposal of commercial fitness equipment.“Beingsmarter and making decisions using data is 100 per cent the right approach. There are many benefits of Orbit4 and it isn’t just about saving some money. It’s about better due diligence, streamlining operations and changing the mindset of longer-term procurement processes.”Whenproducts reach the best time to trade-in and buy new, the connected ecosystem auto-populates each quadrant within the dashboard with real-time quotations from suppliers, service providers and traders.Thissmart, data-driven tech is saving gyms thousands, plus hours of early-stage procurement every year for the industry.
www.matrixfitness.co.uk
It’s the first digital ecosystem that fully automates the entire commercial fitness equipment journey. For the first time ever, gym operators can use a bespoke asset management system that also automates procurement processes for the future – all data driven via historic asset behaviour and cost of ownership.
Chris Porrino, area sales manager at Matrix Fitness UK, said: “Live Active have significantly invested to better the facilities for the local community and they have provided an elite-level training space that is second to none in the area. “We have enjoyed working with them to bring this project to life, and look forward to seeing its continued success in the future.”
Just like the car market, people like to know the value of their assets so they know what money they have for their next purchase or perhaps budget for other internal improvements like new flooring and decoration for the gym. In Orbit4, the WeBuyGymEquipment quadrant does this too - it provides an accurate residual value of the gyms existing assets at any time during the asset cycle. Orbit4 is the umbrella brand and amalgamation of super-efficient time-saving platforms Fitness Compared, Fitness Equipment and WeBuyGymFinance, WeServiceGymEquipment.ThepremiumOrbit4dashboardgivesyou
Live Active Leisure’s activity programming and fitness manager Graeme Lackie said: “This was a vast project, and one that was not only designed to cater for the health and fitness needs of the local community, but offer something different for those looking to take their training up a gear and even attract the highest level of athlete.”Theinstall is a perfect match of equipment, with the latest from Matrix Fitness Performance and Endurance series paired with total connectivity thanks to the Touch XL, Touch and Premium LED consoles which give interactive access to all whilst providing easy read touch screen use whereGraemerequired.added “We have also incorporated the Matrix Fitness Sprint 8 and Virtual Active console features, as well as the MX4 and MX4 Active group exercise programming into our timetable so that we can elevate our group exercise offering.
The cost is only £45 per month or £500 per year. Orbit4 could save an average size gym around £24,500 over a five-year period. More for bigger gyms. Consider each stage of the asset journey; procurement, finance, servicing and disposal. Consolidate these elements into one platform with smart automation, huge savings, amazing aggregated partners and you have Orbit4! Visit www.orbit4.org or book a demo with the team by contacting them at info@orbit4.org
Advertiser’s announcement
MEET TOTHEYMEMBERSYOURWHERECHOOSEWORKOUT. Learn more at myzone.org or info@myzone.org Myzone helps you offer more with every membership, through tailored workouts that suit how, when and where your people want to move.
XCELERATE GYMS’ CEO and founder Mark Chambers said: “It’s been a whirlwind 12-months and we have achieved so much already, but we know we are only at the start of our“Wejourney.wantto enable XCELERATE members across the UK to achieve the full value of their ‘X’, and to deliver on this mission we need to continue to work with our business owners to meet our planned rollout of new UK sites.“The second half of 2022 is going to be busy, with a number of new locations to be confirmed, pre-sales started, and gyms opening. “The feedback from our members at Edgware, Solihull and Forest Hill means we know that our product mix is right, that our focus on young people and families is something that both members and business owners are really buying into, and that this point of difference shows why XCELERATE GYMS really is Made Better, Made Different and Made for Everyone.”Thegymwill be based on the ground floor of a new residential development.There-development is adjacent to the town’s amenities including supermarkets and other local retailers, and will provide the local community and its families with a new fitness facility designed to accommodate everyone from ages 5+, as part of XCELERATE’s unique X-TRIBE family membership. With equipment kitted out by leading suppliers including Dyaco, Power Plate, Wattbike, Johnny G Spirit Bikes and Hydrow, XCELERATE GYMS East Grinstead will become one of the first commercial gyms to have the new, tech-laden and immersive Hydrow rowing machine, with a patented drag mechanism making it the closest experience to rowing on the water. Members at East Grinstead will also be some of the first across the XCELERATE network to experience the gym franchise’s new indoor cycling classes, with its large, dedicated spin studio featuring top of the range bikes from the Johnny G Spirit range, and a fully immersive experience with lighting, screens and sound system, all designed to motivate members to their reach peak performance.The7000ft² site will also feature a large group exercise studio to support the award-winning X-NATION programming and classes. X-NATION is the exclusive membership product designed by XCELERATE GYMS for younger members aged five to 15. Designed to bring to life fitness and combat sports classes that develop both the physical health and mental wellbeing of younger members, X-NATION also aims to create a love of fitness and an understanding of the benefits of a healthy lifestyle. The X-NATION programme helped the team at XCELERATE GYM Edgware and its X-TRIBE members, the Knight family, win a National Fitness Award within just eight months of opening, with the programme also shortlisted as a finalist in this year’s generational category at the ukactive Awards. East Grinstead XCELERATE franchisee Mehran Mehmood added: “Having researched the market and spoken to a number of fitness franchises, XCELERARTE GYMS was the standout choice from day one. “I love the brand, I love its products, and the future plans for the X-NATION Games, plus the fact that it provides young people with structured classes as well as the chance for families to workout together, hang out together and get fit together. “With the site confirmed and the building work about to begin, I can’t wait to work with the team at XCELERATE to open the gym in East Grinstead and help all our members achieve their X.”
XCELERATE GYMS, the fast growing UK-based health and fitness franchise with a unique family offering at its core, has confirmed its fourth site will open in East Grinstead, West Sussex, in the Autumn.
Andy Farr
www.workout-uk.co.uk
XCELERATE GYMS to open fourth UK site with East Grinstead confirmed
PARKWOOD Leisure has announced that Andy Farr will be re-joining the business as strategic director from September.Andyiswidely recognised as one of the most innovative and forwardthinking leaders in the sector. He will immediately join the board of directors to help develop and shape the future direction of the business.GlenHall, managing director of Parkwood, said: “Andy is someone I hold in the utmost regard and I am absolutely delighted to welcome him back into the senior management team.” Andy will help shape the future strategic direction of the company, including seeking new business opportunities, driving innovation, improving third party partnerships and exploring wider Parkwood Leisure services. He added: “I am delighted to have the opportunity to re-join Parkwood at this exciting time, building on the great work they already deliver across England and Wales. “In particular, I’m looking forward to focusing on our place-based community well-being work. “We will be working closely with specialist local partners and wider Parkwood Group companies across health, outdoor and indoor leisure and cultural services. “Ensuring our services are inclusive, accessible and relevant to the communities in which we are privileged to work is a key measure for us.”
Following on from the successful opening of XCELERATE GYMS Solihull and Forest Hill at the end of July, the brand is quickly expanding its network, with more announcements and pre-sales to begin across the UK through the second half of 2022.
Operator appoints strategic director
Publishing manager: Dominic Musgrave Tel: 01226 dm@scriptmediagroup.co.uk734407Studiomanager:
Paul Hopkinson ph@scriptmediagroup.co.ukAssistantstudiomanager: Scott Firth Salessf@scriptmediagroup.co.ukandmarketingdirector:
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Tony Barry Tel: 01226 tb@scriptmediagroup.co.uk734605
David Bulcock, director at Gym Gear, and Lynn Wilson, community and wellbeing manager at Volair. The new Volair Ltd gym at Kirkby Leisure Centre.
new six-figure gym in Kirkby
UK FITNESS SCENE 15 Advertiser’s announcement Gym Gear completes contract for
PRESTON based fitness solution provider, Gym Gear celebrates the official opening of the new six-figure state of the art gym at Kirkby Leisure Centre. Gym Gear designed and installed the new gym at Kirkby Leisure Centre for Volair Ltd, a not-for-profit community interest company.
VisitVisitwww.gymgear.comwww.volair.org.uk
“We are seeing considerable growth in the area, with the regeneration of Kirkby town centre and as the new Volair gym is located in the heart of the town, we felt, as a business, that now is the right time to regenerate the gym and provide a special experience for all of our members.”Withthesix-figure investment in the gym, Kirkby residents can enjoy the positive impact that physical activity is proven to have on the overall health and wellbeing of communities, and with the top of the range Gym Gear equipment, the Volair Kirkby gym is set to rival local health clubs and private gyms in the area.
David Bulcock, director at Gym Gear, said: “We have been delighted to work with Volair on this exciting new project.
“It is testament to the hard work of our team that we have delivered a successful, 5,200 square ft floor to ceiling gym refurbishment in just four days. “We are all proud of the new Volair gym, and we are looking forward to hearing the feedback from the members as they start to use the gym and all of the newKevinequipment.”Schofield, managing director at Volair, added: “We are delighted to unveil our new gym in the heart of Kirkby. “As a not-for-profit organisation, everything we do is for the benefit of the wider community of Knowsley, and we are thrilled that this gym really does have something for everyone.
The gym’s members can now enjoy a top of the range gym, set over two floors, offering a full range of cardiovascular and resistance equipment, a function area with a sled track, a free weight area and a new cutting edge Elevate machine.
ServiceSport UK has recently launched a new app so that gym operators across the country can efficiently report upholstery requirements, whether it’s a repair to existing upholstery, ordering new gym upholstery pads or arranging for logos to be embroidered into new or existing pads, all with just a click of a button.
Facilities available across the three leisure centres include a pool and a gym at each site, fitness studios, a dedicated indoor cycle studio, sports hall, squash courts, astro turf pitch and an indoor soft play. So far in 2022 more than 400,00 visits have taken place across the three leisure centres with an average of 58,000 visits per month.
Current members of your facility want to achieve the best workout and results at your facility by using the best equipment. If your equipment is torn or run down, this may stop them from using the machine, preventing your members from achieving their workout goals and choosing to move to a competitor’s gym. Our app makes sure that our work can be carried out as smoothly and efficiently as possible which is why we also offer on-site repairs.Ourtrained upholsterers can come to your site and repair your gym equipment upholstery there and then, meaning your equipment is only out of working order for a short amount of Reupholsteringtime.your gym equipment is also beneficial when remodelling. New vinyl upholstery can be chosen to match any colour scheme. We also offer embroidery on all vinyl covers which enables you to personalise your equipment with your own branding, this can also be requested through the Upholstery by ServiceSport app. You can view, register and download our app by heading over to https://uapp. servicesport.co.uk/T:01257264738E:info@servicesport.co.ukW:www.servicesport.co.uk
The extensive works will see improvements at Loughborough, Soar Valley and South Charnwood leisure centres including new gym equipment. In addition, all three sites will be transformed with a new layout, lighting and flooring. All exercise studios will be upgraded and will have new equipment.
New purpose-built spin studios will also be created at Loughborough and Soar Valley and a new holistic studio and sauna will be added at Loughborough Leisure Centre. A further £150,000 will be invested in LED lighting at all three centres to help reduce carbon emissions.
UK FITNESS SCENE16 Advertiser’s announcement
Councillor Leigh Harper-Davies, the Council’s lead member for community support said: “I’m pleased work to upgrade some of the facilities at our leisure centres will soon be underway. “We know how much residents have enjoyed being back at the gym or in the pool and this £1m investment programme will ensure each centre continues to provide communities with high quality leisure facilities and value for“Theremoney.will be some minor disruption along the way while work is being carried out and I would like to thank people in advance for their patience.” While works are being carried out, visitors may notice some minor disruption.Leisurecentre members will receive regular email updates and visitors are encouraged to check on each leisure centre website for the latest information. It is hoped the improvement works will be completed towards the end of the year.Anthony Cawley, CEO of Fusion Lifestyle, added: “We can’t wait to get these works started and to upgrade the leisure facilities available to residents in Charnwood.“Thisisthe second significant investment into the centres and we are delighted that as a charity we can reinvest all funds that come into the centres.“Webelieve in providing quality sport, leisure and fitness activities to the community and the planned redevelopment programme will ensure the centres offer top of the range facilities for many years to come.”
WORK to improve Charnwood’s three leisure centres will soon get underway.
Improvement work to start at three centres
Upholstery by ServiceSport app now live
Charnwood Borough Council and its leisure partner Fusion Lifestyle announced the £1m investment earlier this year as part of a new contract meaning the partnership will continue for a further five years.
Upholstery by ServiceSport is a fast and convenient way for customers to report rips and tears in upholstery, resulting in minimal equipment downtime and fewer ‘out of order’ signs on your gym equipment. At ServiceSport UK, we specialise in the reupholstery of gym equipment and provide the same high-quality vinyl that is used by gym equipment manufacturers. With our top-quality gym upholstery service, you can make sure that your gym equipment and furnishings are well-kept and maintained, making sure that your equipment looks brand new.By uploading photos of your gym upholstery rips and tears using our app, we can ensure you will receive a same-day quote, getting you booked onto our system, repairing your equipment and keeping your members happy.
1. Focus on the member experience In today’s increasingly digital world, ensuring a positive member experience is more important than ever. A great customer experience provides your business with a competitive edge, improves customer satisfaction and customer engagement, and helps you attract potentialConversely,clients.abad experience has the opposite effect, and can quickly lead people to cancel their memberships, or leave negative reviews online and on social media.
UK FITNESS SCENE 17
Help your gym to stand out from competitors
WE ALL know there are gyms and health clubs all over the place–and, at their core, they all offer essentially the same thing: a place to work out and improve physical health. With so much variety among competitors, it can be challenging to figure out how to attract potential clients and retain your existing ones. To remain competitive, it’s important to stand out rather than to fit in. So, what can you do to differentiate your gym from competitors? In this issue, we bring you the first two of our four ways you can make your gym shine and stand out amongst your competitors.
The experience you provide is what makes your gym unique, and it’s what attracts people to your products or services over your competitors. Providing a great member experience gives you a competitive edge, and it’s critical to creating a positive association with your brand, and building a community of loyal, engaged members.
Online training and on-demand classes were perfect solutions for fitness businesses trying to stay afloat and generate new income streams during worldwide lockdowns and forced business closures caused by the Covid-19 pandemic. In fact, online training became so popular during the pandemic that it secured the number one spot in ACSM’s 2021 fitness trends report. The demand for digital and hybrid fitness options isn’t going away any timeManysoon.members have grown accustomed to the flexibility, and they still want the option to go to the gym a few days a week, or to get their workouts done at home. To stay competitive in 2022, fitness businesses should continue to focus on expanding, improving, and marketing online fitness offerings. Consumers now expect a hybrid combination of in-person and online workout options, and they want to be able to research, book services, and communicate with brands easily. To learn how productdemonstrationyourmostoperationslastingclients,connectsoftwarecomprehensiveEZFacility’sgymmanagementcanhelpyoueasilywithmembersandpotentialconvertleadsintolong-relationships,andstreamlinesoyoucanfocusontheimportantaspectsofrunningbusiness,scheduleafreeandpersonalisedtourtoday. www.ezfacility.co.uk
The member experience begins at the first point of contact with customers and encompasses all the touch points throughout the customer journey.Toensure you’re providing a positive member experience, you need to continuously offer exceptional customer support, anticipate customers’ needs and expectations, and make your members feel like your gym offers something they can’t get anywhere else.
Advertiser’s announcement
2. Expand your digital fitness offerings
LEARNERS, BE BETTER...
Advertiser’s announcement
UK FITNESS SCENE 21 Find out more www.activeiq.co.ukat:#Beginwithbetter choose the UK’s most trustedOrganisationAwarding CENTRES, BE BETTER... ...recognised...informed... ...prepared...qualified... ...approved...supported... ...regulated...equipt.. ...marketed... ...consulted ...informed...prepared... ...trained...supported...qualified... ...skilled...challenged...educated...
COURSES claiming to provide certified personal trainer qualifications overnight have been around for a long time. For aspiring fitness professionals, it can be easy to get fooled. After all, many of these websites look legitimate and claim that their programmes will allow you to work with clients in mainstream fitness facilities.Toindustry experts, quality education is easy to spot. But the problem is that many people looking for a personal training qualification can’t spot the difference between a good quality course and a badPost-pandemic,one. there has been a rise in low-cost, low-quality training options.Manyof these cheap, quick options have no requirement to ever interact with a real client and there is a very limited amount of support and guidance provided to effectively progress individuals through their training programme. Inexperienced people with low quality personal training “certificates” are then faced with a diverse range of clients who they are ill-equipped to help and coach.
This is a major issue which is an industry problem and one we must tackle together. Low quality education erodes the credibility of the entire industry and is also a health risk for people who have limited experience to train people with a broad range of needs. What can learners look for to ensure a wise investment? Look for a regulated training programme with Active IQ accredited providers. We only work with training providers who can demonstrate certain levels of competence and quality. We ensure that all staff members associated with delivery and assessment hold appropriate qualifications to do so and we don’t work with anyone who doesn’t meet our minimum standards. Once a centre is approved, they get a wide range of support from Active IQ, including continuing quality assurance visits and guidance, business strategy support, customer service support and high-quality resources for the centre and their learners.Itisimportant to note that online learning does not always mean lowquality.Many digital tools and resources, when they are part of a wellconstructed quality education provision, are very credible and beneficial to the learner. What’s important is choosing regulated qualifications with a training provider that works with a wellrecognised and trusted awarding organisation.Thisiswhat will give aspiring fitness professionals a quality qualification and in turn, the skills needed to be job-ready for the industry and to excel in their new career. Active IQ invests significantly in educational resources that support the quality provision of training providers, to ensure the best possible experience for the learner. This is the reason we exist. When learners get world-class education from high quality training providers, everyoneProvidersbenefits.getmore business. PTs get more clients and ultimately, more people get fit and healthy.
Why quick, cheap personal trainer courses put fitness industry at risk
By talking to their members and potential members, Slimming World discovered people wanted to get more active and wanted support to do that, with guidance that was clear and easy to follow, good fun, able to fit around even the busiest of lifestyles and, crucially, inclusive – something everyone could take part in. So that’s exactly what we’ve created together. The Slimming World videos on their members’ website and app, are – like their programme – designed to be inclusive and appeal to everyone, no matter their age, ability or lifestyle.
Visit most clubs and the programmes assume a certain level of physical ability, not even addressing emotional barriers.
IN RECENT years the sector has begun to address the need to welcome everyone, no matter what their level of fitness or ability, but it still faces a number of challenges.
It’s no wonder that consumers of online fitness praise the inclusive nature of the content frequently being created in comparison to in person training.
The advocacy for movement and physical activity has never been more important, with one in four people in the UK doing fewer than 30 minutes of physical activity a week. The World Health Organisation states that 60 per cent of adults in Europe are now overweight or obese and that 1.2 million people will die prematurely due to obesity each year. Here, David Langridge, managing director of fitness content specialist 1FitLife, discusses how inclusive the leisure sector really is.
Learnings from online training Exercising at home enables people to feel safe and to rest/stop without judgment – allowing an individual’s confidence to grow at their own pace and to hopefully encourage them to one day feel comfortable and able to access other types of physical activity.Ibelieve leisure operators must now follow suit, offering a more positive, inclusive and holistic approach to physical activity. Simple changes, in and out of clubs, can make a big difference to those that struggle with low self-esteem and little physical ability and mobility. For example, group exercise classes must offer seated modifications; newto-exercise customers need a clear, welcoming induction programme to help them feel confident in an unknown, alien space; clearly written group exercise class descriptions will also help, as well as the introduction of shorter sessions for those that struggle or are new to exercise. Simple changes could make the world of difference for this hard-toreach group, helping them to reap untold benefits.
For example, if someone is unable to stand during classes or needs additional support to balance, is there something readily available for them to hold on to? Are seated options given as a standard choice? Plus, by their very nature, a group experience can be intimidating for someone feeling apprehensive or fearful.Areclasses created with those lacking physical and emotional confidence, who most often need our support, in mind?
We’ve been working with leading weight-management organisation,
The Government’s guideline of 150 minutes of activity a week is so far removed from some people’s real-life experiences that it can feel unachievable, and instead of being motivational, leaves people feeling beaten before they’ve even started.
It recognises a wide range of movement and active habits, right from every day choices, such as sitting still less and taking stairs instead of lifts, all while praising and celebrating the member for every milestone they achieve.
They’re all filmed with two friendly and encouraging instructors, one seated and one standing, and there are five, 10, 15 and 30 minute workouts.Thevideos vary from dance and cardio to balance and flexibility and strength building, and from gentle, getting-started options to more intense workouts. This summer, Slimming World is giving access to one of the videos for free, allowing an even larger audience to rethink what exercise might be.
Slimming World, to produce online exercise content to complement their Body Magic physical activity programme.Launchedin 2003, it’s a totally tailorable support programme that’s been developed in collaboration with behaviour change experts and designed to fit in with the Government’s recommendations for physical activity.
UK FITNESS SCENE22
Is the fitness industry in need of a shake up to help those most in need?
All activity has value Increasingly at 1FitLife we are seeing a shift in the type of digital workouts our clients want to create; with a softer, gentler, more holistic approach.This,tome, is a positive change.
For instance, how many understand the emotional barriers that might be stopping individuals from getting started when it comes to being physically active? Past negative experiences, lack of confidence and straight-up fear can all stand in the way of someone accessing physical activity.
Too many operators shut the door on potential new customers by not providing the facilities, inductions, modifications and equipment for some people to comfortably access physical activity. Group exercise, especially, doesn’t cater for everyone, be that due to injury, disability, size/weight, health conditions or level of fitness.
Bitesize approach
It supports Slimming World’s members to get active from their own personal starting point, even if they don’t do any exercise at all, and to build active habits at their own pace.
David Langridge
Slimming World aims to help members understand the benefits being physically active brings and to break down personal barriers that may be stopping them from getting going. A lot of organisations could learn from their example.
The leisure sector must have the ability to meet people where they are. It’s essential to appreciate that all activity, however small, has value; some is better than none.
MADE IN BRITAIN
The Core Gym Equipment brand was established in 2014 out of a passion for a better gym experience, through strength, aesthetics, and commitment. We are a company of forward-thinking individuals that team up to offer great products that we strive to improve daily. We pride ourselves on building high-quality hand-built strength equipment and settle for nothing less than the best we can offer the fitness industry.
OUR MISSION
Advertiser’s announcement
Rachel Palfreman, sales manager at PSLT, said there had been a number of snags in the fit-out process, but the work has now been completed. “We took out a lot of their existing equipment, remanufactured it and put it back as good as new,” she added.
ONE of the UK’s biggest personalities and a top dog in the body building scene have formed a partnership to open a new gym. The last of the Core equipment by PSLT was installed earlier this month at Muscle Base Gym in Enfield – spearheaded by Big Narstie and Jeffrey Darko. The former is one of the most well-known faces in the UK – and the 36-year-old MC, author, rapper and television presenter has found himself more in the public eye in the last few years, even hosting his own show on Channel Four. Whilst Jeffrey is a top body builder with the International Federation of BodyBuilding and Fitness (IFBB PRO) and has five pro placings.
Core equipment by PSLT is installed in gym opened by Big Narstie and top bodybuilder
“We also put in some brand new equipment from our Core range. “We did it over a period of a couple of months - it was a lengthy process.”
@coregymequipment core.gym.equipment www.coregymequipment.com sales@pslt.co.uk +44 (0)1282 969 616
We are not only made in Britain, but we also design, manufacture, and assemble all our equipment here in the United Kingdom. We own our facilities here in the West Midlands which control everything from design drawings, welding, powder coating, and upholstery all under one roof. It is why we can offer a quality British product with a short lead time.
UK FITNESS SCENE 23
THE CORE STORY
REQUIREDSHOWSITESNOW
Our mission is to provide products that stand the test of time and offer an enjoyable, confident workout experience. We promise nothing less than to pour our passion into creating functional equipment with the build quality that will be with you for the long haul.
The CBD recovery gym and fitness centre, based on Alma Road, is North London’s premier muscle and toning facility. It’s fitted out with cardio and resistance machines, weights, punch bags, a sauna, boxing ring and a steam room - as well as much more. The site is home to some of the country’s top athletes who have access to all the equipment. It welcomes people of all levels - it doesn’t matter if you’re new to the gym or a fitness regular. The minute you walk into the gym you see the attractively coloured resistance machines which help people to build and tone muscles. Whilst the large free weights section also provides users the freedom to work out individual muscles.
The main benefits are optimal tension over the entire ROM guaranteed by the CAM and greater safety compared to the use of free weights such as dumbbells and barbells. The wide footplate with anti-slip treatment and several adjustments of the machine make the Standing Total Arms suitable to adapt to users of all sizes.
There is instantaneous switch from biceps to triceps or vice-versa, this makes the Standing Total Arms not only versatile in general, but also irreplaceable when training arms in super sets, without the need to change equipment or station as is the case with free weights or other strength kit.
Panatta Srl – Via Madonna della Fonte 3/c , Apiro (MC) Italy +39 0733611824 infouk@panattasport.it @panattasport @panattaofficial
On the other hand, the rotating handle has multiple grips that reproduce the straight bar with large grip and EZ barbell mouldings with two different widths, narrow and medium.
n BICEPS
n TRICEPS
Starting with the handle from the upper position the push-down is simulated with straight or angled bar, that similarly to the previous case, allows two type of grips: wide grip with the hands perfectly prone or a medium/narrow grip with the hands in a semi-prone position. Even in this last case, the two angled positions minimise forcing on the elbow joint while still ensuring optimal muscular stimulation.
Panatta – Standing Total Arms DISCOVER MORE
Starting with the handle from the lower position, the biceps curl with EZ bar is simulated; the grip can be: n wide, with hands in perfect supine position; n medium or narrow with the hands in semi-supine position, so to avoid forcing on the elbow joints. Among the different grips, the wide straight grip and the medium angled grip allow to slightly flex the shoulder after the elbow has been fully flexed, thus leading to a greater peak of muscle contraction.
UK FITNESS SCENE 24 Advertiser’s announcement
Come and see us on stand E430 at the Arnold Sports Festival UK at the NEC Birmingham from September 23 to 25.
Panatta Standing Total Arms is a dual-function machine that enables a complete arm workout, perfectly reproducing the curling movement for the biceps and the push-down movement for the triceps.
Dave Wright, founder of Myzone and CFM
Charlie Horton, marketing and sales manager, Fitness Marketing Agency
Mike’s client Dibsy walked away winning the ‘Member Achievement’ Award and Mike’s meal prep company winning the ‘Innovation in Fitness and Nutrition’ Award. In 2020 Mike was recognised in the Queens Birthday honours and was awarded an MBE for his services to his community.
Webbington Hotel and Spa 2HU
Mike was awarded the “Outstanding Achievement Award” in 2018 by the National Fitness Awards for outstanding contribution within the fitness industry. His client list includes Premier League and international footballers, European champion boxers, professional bikini athletes and TV stars. But with this, Mike’s main focus is always on the public…
Wednesday, September 21
Axbridge, BS26
Book your free places today at https://tomorrows-workout.co.uk/delegate-booking/ Exhibitior opportunities are available by calling Tony Barry on 01226 734605.
Not only is he the chair of UKActive’s Supplier Council but his product, Myzone, is enjoyed in more than 8,000 facilities by more than two million people in 84 countries.
Dave Wright is the creator and global CEO of Myzone, the CEO and owner of Creative Fitness Marketing and the co-owner of the Voyage Fitness brand in Australia.
Mike Hind MBE, CEO of MAS Body Gym and founder of Macro Based Diner
FMA provides such businesses with marketing tools and resources to aid in lead generation, conversion, sales and ultimately, growth. As marketing and sales manager, Charlie oversees and nurtures the sales and marketing team whilst driving the marketing forward for FMA, as a business.
In 2019 at The National Fitness Awards, Mike and his team won an amazing three awards. With Mike being crowned ‘UK’s Best Personal Trainer’ for the third consecutive year which is something that has never been done.
Charlie has been with the Fitness Marketing Agency since its conception in 2015, working alongside Ben to grow the business to what it is today – a hugely successful agency that supports over 300 clients, from independent gym owners and corporate gyms to personal trainers and online coaches.
A serial entrepreneur, and a Workout columnist for the past 20 years, Dave is a straight-talking Australian based in the UK who has the unique ability of being both a club operator and a supplier.Charliehas
always had passion for both fitness and business, having started his career in the fitness industry at just 18 years old, with a marketing role for a renowned Gym and PT Studio. After building up a wealth of knowledge and know-how, Charlie met Ben Davis (founder of Fitness Marketing Agency) and began the next stage of his career.
Speakers to include
Charlie can often be found speaking at leading industry events, including Independent Gym Owner Conference, where he shares his quick and effective marketing and sales tools. He specialises in generating leads and client acquisitions.
Lianne Clark, Business development manager, Active IQ Lianne Clark is an experienced business and fitness professional with a comprehensive industry background working for national gym chains, local authorities and equipment suppliers. She’s passionate about championing active wellness and has a deep understanding of the challenges and opportunities which face the sector. At Active IQ, Lianne works closely with her centres across the Midlands and east of England to help their businesses grow and their learners to succeed.
David Minton, founding director, The Leisure Database Company
David is well known for his unique industry knowledge and is in demand for his expert media commentary and public speaking. Helping businesses and individuals with the invaluable intelligence needed to make key decisions, David leads them through analysis into action, achievement and competitive advantage.Healsoworks with leading journalists and publications to spark debate within and create support for the leisure, fitness, consultancy and financial industries and is the recognised go-to for market trends, data and insight.
Mike has been training people for over 12 years, in that time he has been recognised as one of the most respected and renowned coaches in the UK being crowned ‘The Best Personal Trainer in the UK’ by the National Fitness Awards. His work has been broadcast across the globe and he became a household name when he took on “Dibsy” the 40 stone guy, Mike offered him a FREE life saving year-long programme.
TOMORROW’S WORKOUT 25
TOMORROW’S WORKOUT26 Running order 8.30am Registration and exhibition open for networking 9.50am Opening address by Dave Wright – MyZone and CFM 10am Morning conference presentations and Q&A panel chaired by Dave Wright It will feature: David Minton, founding director, The Leisure Database Company Lianne Clark, business development manager, Active IQ Mike Hind OBE, owner and founder, MAS Body Gym Charlie Horton, marketing and sales manager, Fitness Marketing Agency 11.50am Lunch and networking 2pm Fit For Tomorrow: Shaping Your Success workshop begins (intro) 2.10pm Session one – Your industry in your words 2.50pm Coffee break 3.10pm Session two – A path to achieving digital fitness 4pm End of workshop Webbington Hotel and Spa, Axbridge, BS26 2HU Conference and Exhibition – September 21
fcubedfitness.com
To find out more visit www.cfm.net Ashbourne
CreativeMarketingFitness
From gyms to health clubs, boutique studios and even martial arts clubs; our software has been built by ex gym owners, who know exactly what you need when it comes to club membership software and how you need it delivered to help you save time, grow faster and earn more money. We are unique, pound for pound no other software provider can match us. There is no upfront costs and no Youcontract.canhave unlimited members /users, a free members app and there are free integrations with industry partners too. Visit www.clubright.co.uk and find out how we are disrupting the gym software market from only £69 +vat per month.
EZ Facility EZFacility provides web-based scheduling, billing, member management and reporting tools for any size gym, health club or fitness Managefacility.trainers, instructors, packages, recurring club memberships, point-of-sale transactions, trainer payroll, detailed financial reporting and even give your members webbased self-service, and mobile app, access to purchase new packages and schedule sessions. Whether you have a gym with a small but growing memberbase, or a very large health club with thousands of members and services such as memberships, training, classes, and more, EZFacility has the all-in-one management software for you. Our simple, yet highly effective club management tools will help you streamline the operations of your gym or health club, enabling you to focus your efforts on attracting new members and increasing your profits.
Absolute Performance have been established leaders in the Strength and Conditioning industry for over a decade, helping professional athletes, teams and organisations create environments that breed success.
We work with thousands of clubs across the UK and Europe with a simple goal of offering a truly all-in-one gym management service that reduces admin for your staff, increases your earnings and helps you focus on helping your members thrive. We know that running a club is more than just collecting payments and that’s precisely the attitude we bring to every fitness facility that we manage. So, when it comes to collecting payments; delivering the in-house built tools for you to run your gym and create an amazing experience for your customers – we do it all, because you need it all.
https://www.ezfacility.co.uk FCubed Fitness
TOMORROW’S WORKOUT 27 Meet the exhibitors
client base includes everyone from the passionate owner-manager with one club to well-known franchisors, facilities management companies, and hotels. https://www.clubwise.com
Not only has the AP team worked successfully with elite sports including Team GB, England Rugby, Munster Rugby and British Fencing but also SLM, Fortis, EasyGym and countless independently run gyms. We work with our clients to design training facilities matching the needs, aspirations and expectations identified through our consultative design process. We produce everything from cardio areas to dedicated functional strength areas, whatever your requirement, we can accommodate Fromit. initial concept to a fully functional facility, our team will be on hand to support you through the journey, delivering 3D plans to bring your facility to life and providing equipment from world leading brands DC Blocks, Werksan (IWF Certified), PowerBlock and many Contactmore.the AP Team today for your bespoke design. www.aperformance.co.uk
Escape Fitness
Absolute Performance
https://ashbourne-memberships.com
Today, ClubWise offers a powerful, integrated suite of services for topperforming fitness businesses in North America, the UK, Ireland, and ClubWise’sAustralia.
Want to see, touch and try the very latest innovations in functional training equipment? Then be sure to drop by stand 12 and visit Escape Fitness. Known for challenging limits to make the ordinary extraordinary, Escape will be showcasing a number of world firsts. Headlining the product showcase is the Escape Barrow, the World’s first ‘sexy as hell’, loaded carry, sled push combo that no speed track or functional space should be Thiswithout.compact, hugely versatile piece of kit, with its 200kg load capacity, really packs a punch. Give it a go but be warned, once you do you will definitely want one (or two, or three or four!) The team will also be demonstrating STAKRBELL – the world’s first flat pack, non roll dumbbell combo that stores neatly within the Escape DECK and a selection of Elite Plates, bars and collars. Tel: +44(0)1733 313 535 Fax: +44(0)1733 316539 E-mail: sales@escapefitness.com
ClubWise ClubWise was developed by people with decades of experience in the fitness industry who understand the unique day-to-day challenges facing club owners. The ClubWise platform manages more than one million gym members worldwide for hundreds of health and fitness businesses. Our goal is to help remove the administrative headache that comes with running a gym while also offering a scalable solution that features unique engagement opportunities to help improve member retention. To achieve this goal, we’ve been driven by four key principles: Understand what customers need, focus on what truly matters, keep it simple and help our customers succeed in business.
FCubed Fitness launched in January 2021 as a business dedicated to providing complete solutions to the fitness industry through their extensive links with industry leaders and high quality Theysuppliers.arethe exclusive UK home of Xenios USA® and are driven to increase exposure of this premium fitness equipment provider.
FCubed Fitness focus on movements spaces made simple, coming up with creative solutions with minimal hassle in delivery. From concept to install, FCubed Fitness pride themselves on their #itsALLintheBOX and #FunFitFresh Xeniosapproach.USA® is one of the leading manufacturers of professional equipment for strength and conditioning. Launched in 2009 thanks to a team effort in which US and European fitness equipment developers collaborated to build innovative, well constructed and durable products ensuring that they live up to #equipmentforthefittesttheir tag line. The products are edgy, robust and defined by Italian flare and passion.
CFM was established in 1990 and for more than 30 years have helped thousands of health clubs across the world increase their membership base. We provide an end to end marketing promotion for health clubs which can generate 150-500 new members in a six-week time Thisperiod.promotion incorporates social media advertising; direct mail; open days; onsite professional sales consultants and an effective corporate outreach strategy. This unique sales and marketing programme will generate additional monthly cash flow for your club without you having to pay for our services, we simply earn a share of the ongoing monthly revenue we generate. All the advertising, organising and selling is completed by CFM consultants, the only thing you and your staff need to do is look after the new members.
Ashbourne stands out among club management providers because we’re involved in every aspect of the That’sday-to-day.whywe’d love to meet you and hear all about where you want your business to be.
ClubRight
MT3 Fitness
Responsible for world class advances in body composition technology within the industry, InBody have become a global InBodyleader. provides medically certified body composition products and blood pressure monitors for the medical and health and fitness Builtindustry.onreputation and excellence, we are dedicated to inspiring people to lead a healthier life by providing an essential tool in health and wellbeing assessments. Through consistent research and development, InBody have implemented precise and accurate analysis that is produced using eight-point tactile electrodes, direct segmental measurements, simultaneous multiple frequencies whilst excluding empirical data. Now featured in over 4,800 independent research studies and papers, InBody continues to develop and expand in both knowledge and products, with two new field leading devices released late last year.
Meet the exhibitors
Jordan Fitness
Outside of InBody HQ Korea, InBody UK is one of multiple global subsidiaries. uk@inbody.com
Johnson Reed
Many Jordan brand products are made to our own registered design and specifications after thorough product development and market Thisresearch.makes most of our functional fitness equipment unique to Jordan. This also means that we can pay close attention to quality control and pricing. Distributing globally via our established distribution network from various distribution centres, we hold high levels of stock at our 90,000 square feet main warehousing facility. Jordan Training Academy The Jordan Training Academy holds the belief that quality education is paramount when purchasing quality Businessesequipment.tobenefit from in-house training include fitness equipment suppliers, clubs and chains as well as independent gyms. Jordan Fitness is also able to offer a full facility design and planning service using 3D visuals and specialist advice from our experienced team. From inception to finance, installation and then final training of staff. https://www.jordanfitness.com
Fitness Marketing Agency helps gym owners, personal trainers and group training providers get more leads, sign more clients and grow their businesses. With more than 300 active clients, FMA is the number one provider in their respected field. FMA work alongside small business owners within the fitness industry to implement time-tested and proven marketing tactics and systems so they can focus on creating a significant impact within their local communities. Within an industry with a HUGE lack of certified support for fitness business owners, the ultimate goal of Fitness Marketing Agency is simple, to create and support growth and help the industry thrive. www.fitnessmarketing.agency
FMA
InBody
MT3 Fitness is the UK distributor for Torque Fitness and Intenza Fitness, with over 35 years in the fitness industry we have the knowledge, passion and commitment to help customers maximise their budgets and create amazing training Wefacilities.willbe showcasing the Torque Tanks and a couple of pieces of the Intenza cardio line, there will also be some great offers that will only be available at the event.
Leisure Database
Tel 01282 455238 Web www.mt3fitness.co.uk Matrix Fitness Matrix Fitness is the commercial division of Johnson Health Tech Co. (JHT)Ltd. which was founded in 1975, and is one of the world’s fastestgrowing commercial fitness brands. Preferred by some of the world’s finest health clubs, hotels, and resorts, Matrix supplies a complete range of premium, commercial grade cardiovascular and strength training equipment, and integrated technology solutions to enable you to create an inspirational fitness environment for your guests, with minimal effort for you, regardless of size or budget. The Matrix ethos spurs innovation and values creative problem solving, and we strive to offer equipment that will captivate your guests, is easy to maintain, and delivers the best return on Withinvestment.almost five decades of industry experience, and a deep understanding of user behaviour, we know what is expected from commercial fitness equipment, and our company’s goal is to help you to deliver that and more http://uk.matrixfitness.com
Johnson Reed love to support the fitness sector with common-sense finance options for both new and established businesses. JR give dynamic fitness and PT studios the platform to invest in their business, for their members. Differing from traditional bank lending, JR operate a hands on approach whilst giving real consideration to all companies, whatever their story. Whether it’s starting up, relocating or expanding, large outlays can be hard to justify for studios, making it no surprise why so many choose JR to help finance 100 per cent of their new equipment or fit out. Why JR? n Fitness finance specialists. n Hands on approach. n New and developing companies given real consideration n Broker with access to 30 + lenders; guarantees best price n Great tax savings with our lease Morefacilitiesimportantly – We have our own money to make quick internal decisions, often where others can’t.
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https://www.johnsonreed.co.uk
Leisure DB is an independent, leisure sector specialist providing market intelligence and analysis across the fitness industry. Established more than 30 years ago, Leisure DB delivers a wide range of services to fitness operators, suppliers, consultants and investors within the leisure market. Services include trend and insight data, customer profiling, latent demand reports, new site analysis, industry reports and data licences. Web address – https://www.leisuredb. Emailcom/ – enquiries@leisuredb.com Linked In –leisuredbFacebookcom/leisuredatabase/Instagramcompany/the-leisure-database-company/https://www.linkedin.com/–https://www.instagram.–https://www.facebook.com/ Indigo Fitness
We’ve been designing and delivering high quality training spaces for 25 years, offering expert advice on everything from flooring types, to equipment mix, to the best utilisation of space. Bespoke product designs, incorporating client logos and colour schemes, are all part of the Weservice.arevery proud of our UK manufacturing heritage. Our in-house design team and manufacturing plant gives us the flexibility to create and deliver tailored strength and functional training solutions. We understand there’s no ‘one size fits all’ approach when it comes to flooring - different training methods require different flooring types. We’re also exclusive UK distributors of: RAZE strength and conditioning equipment; DuraTRAIN and DuraSOUND flooring; PaviFLEX turf and flooring; Carbon Claw combat gear; Kenguru Pro – street workout, calisthenics, and parkour Withequipment.Indigo Fitness, you’ll benefit from all our experience and technical know-how. www.indigofitness.com
Myzone
Myzone is a hardware, software and wearable platform that supports everyone in being more physically active, building a community and increasing member engagement. A plug and play system, with a quick and simple set-up process, Myzone works with you to understand what you want to achieve and how we can best support your club and staff needs. Through an interchangeable heart rate tracker, every member’s effort, heart rate and calories burned are monitored via the Myzone app or a live Thisscreen.real-time feedback provides you insight on the physical activity of every individual, whether they’re in the gym, outdoors, or at home. Keep your people healthy and instil positive behaviour change that makes exercise more fun. Transform how you’re engaging and motivating your community, with a uniquely immersive club experience that keeps members loyal. Visit myzone.org
ServiceSport
PRIME Fitness USA PRIME is changing the world of strength training equipment. Through a keen focus on craftsmanship and innovation, PRIME has created a portfolio of the most elite strength equipment in the world. The cornerstone of PRIME’s plate loaded and sectorised equipment is their patented Smart Strength Smarttechnology.Strength is a revolutionary built-in variable resistance Withtechnology.SmartStrength, a user has the ability to move the peak resistance throughout the range of motion of an exercise, meaning, a user can train a muscle in the shortened position (end of the motion), medial position (middle of the motion) or lengthened position (beginning of the motion). This manipulation of the strength curve means more muscle fibre recruitment, from origin to Ainsertion.gamechanger in strength training.
Our team of directly employed field service engineers cover the length and breadth of the country maintaining gym equipment for operators such as the MOD, Nuffield Health, Bannatyne Health Clubs, JD Gyms, Marriott Hotels, Village Hotels, schools, universities, sports clubs and independent Wegyms.service and repair thousands of pieces of gym equipment from the world’s leading manufacturers such as Technogym, Life Fitness, Precor, Pulse, Concept2, Wattbike and Matrix. We also carry out upholstery repairs to gym equipment pads, whether it’s on-site repairs or the manufacturing of completely new pads. We can colour match existing OEM pads and embroider logos or slogans in the pad too. Check out our website at www. servicesport.co.uk for more information on the refresh of used gym equipment, 3D printing, CNC machining, installation and extraction of gym equipment, CAD design and bespoke branded clothing. Reach Wellness Reach Wellness was established in 2003 to provide innovative world class equipment to the fitness and wellness industry. With 35+ years experience in developing and establishing leading brands and together with a global network and reach, Reach Wellness has curated world-class equipment and cutting edge technology to provide a USP for your fitness facility. We specialise in innovative ‘niche’ products that will supplement and compliment your existing Reachprovision.Wellness are exclusive distributors for UK & Ireland for FIVE Concept (mobilisation and movement preparation), Milon Digital Strength Equipment, Sensopro and Core-Tex (balance and coordination), Solid Infinity System (wall mounted space saving functional training solution) and Cardioscan (with Mescan) & IDIAG diagnostic tools. All our equipment is manufactured to the highest specifications utilising the best quality materials. Clients include David Lloyd Leisure, Nuffield Health, Third Space London and Places Leisure. www.reach-wellness.com
Motivate your members to stay with you longer.
Xplor Gym is a flexible, all-in-one gym management solution that combines software, embedded membership payments and integrated access control to make running your fitness business easier and more profitable than ever. Run all aspects of your business from one intuitive solution, creating less admin, less room for error and giving you a complete real-time 360-degree view of your Standmembers.out from the crowd and offer members an experience they just can’t get elsewhere with features that put them in control and drive Aengagement.cloud-based digital solution, Xplor Gym helps you get and stay Future-readyahead. flexible technology allows you to react rapidly to changes and opportunities that Asarise.you evolve, Xplor Gym evolves with you. company/xplor-gym-ukLinkedIn:ukTwitter:xplorgym_uk/Instagram:Xplor-Gym-UK-103983719033219Facebook:ukref/gym-management-software/https://gym.xplortechnologies.com/https://www.facebook.com/https://www.instagram.com/https://twitter.com/xplorgym_https://www.linkedin.com/
Physical Company
Videos|staffsfitnessltdStaffsstaffsfitnessStaffsphotosStaffsprime-fitness-usa/https://www.staffsfitness.co.uk/brands/Fitness(@staffsfitness)•InstagramandvideosFitnessLtd|Facebook(@staffsfitness)/TwitterFitnessLtd:MyCompany|LinkedIn(@staffsfitnessltd)TikTokWatchstaffsfitnessltd’sNewestTikTok
PHYSICAL’s mission statement is ‘First for Fitness Solutions’ – a statement that reflects the way people now choose to train. With ever larger spaces being allocated to free weights, group exercise, functional and small group training, our expertise has come to the fore: we specialise in everything today’s workout spaces should be built around. Hence ‘First for Fitness Solutions’ – because however large or small your space, we should be your first PHYSICALcall. is the one-stop-shop for over 1,900 best-in-class products, from commercial strength to studio equipment, functional training to mind-body, flooring to combat to cardio and far more besides – all supported with great customer We’reservice.continually expanding our own high-quality PHYSICALbranded range, complemented by our exclusive partnerships with industry specialists: BOSU, ViPR, Merrithew, Ecore Athletic and ZIVA, to name but a few. www.physicalcompany.co.uk
PSLT PSLT fitness solutions is a global independent supplier of remanufactured and new fitness equipment for home gyms, leisure centres, recreational facilities and Re-manufacturedgyms. equipment key points: n Offers significant savings against new n Can be individually customised n Re-manufactured to stringent ISO 9001 protocol n Supported by fully comprehensive parts and labour warranty www.pslt.co.uk
Xplor Gym
TOMORROW’S WORKOUT 29 Meet the exhibitors
TATE
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Lianne
Advertiser’s announcement
Can PTs help with the mental health crisis?
IN THE aftermath of the pandemic, it comes as no surprise that mental health has shot up in priority for many people.While awareness has been growing over the last decade, the actual impact of poor mental health was something many people had no firsthand experience with. The pandemic changed that. Anxiety and depression became a public health crisis brought on through months of uncertainty felt by people the world over. Global prevalence of anxiety and depression has increased by 25 per cent since the beginning of the pandemic and according to the World Health Organisation, depression and anxiety cost the global economy US$1trillion each year.
Exercise and physical activity has long been prescribed as the antidote to poor mental health and today, there is a huge increase in new gym members who are turning to the nation’s fitness facilities with mental health as their number one goal. Of course, PTs and fitness instructors are skilled at coaching someone through a bench press or squat, but can they recognise and help someone struggling with a mental health issue? Do they have the skills needed to coach and instruct someone struggling with anxiety, low mood or depression?And,evenif they do, is it the place of the fitness professional to intervene or should this be left to medical professionals? Lianne Clark, business development manager at Active IQ, will be tackling these questions head on in her talk at Tomorrow’s Workout in Bristol in September.“Feedback coming out of the Evolve Conference in June confirmed what we thought for some time,” said Lianne.“Operators told us that one of the highest reasons for people joining their facility post-Covid was to improve their mental health.”
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The largest industry audit delivered by The Leisure Database has been completed for the first time since 2019. Trends and insights are reported through the State of the UK Fitness Industry Report visit www.leisuredb.com to buy a copy of the latest report
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Off the back of this insight, Lianne followed up with operators to determine if their workforce had the practical skills required to support gym members through mental health challenges.Theunanimous answer was no. They neither had the skills nor the confidence to recognise or support mental health issues despite this being one of the key reasons people go to a gym. “One challenge facing the industry is that many operators do not think it is their place to address mental health,” added Lianne. “But the reality is that they are actually perfectly placed to do this and that’s something our Level 2 Mental Health Qualification can help with. “We have several providers offering this qualification to people-facing staff and the response has been extraordinary.“Theskillsthat people gain through this qualification are not only necessary to support today’s gym members but potentially lifesaving as well.” To book your free place at the upcoming event go to tomorrows-workout.co.uk/https://Clark
TOMORROW'S WORKOUT Book your FREE tickets The Trade Fitness Event of the Year for the South West of England, brought to you by Workout Magazine BOOKING FORM Delegates attending (Please print in block capitals) Title Name Surname Job Title Booked Ms/Mr/Mrs/By: Position Organisation......................................................................................................................................................................... Add SigEmail.ress.................................................................................................................................................................................Postcode........................................................................................................Tel.......................................................................Pleasesignanddateheretoindicateyouhavereadandacceptthebookingconditions:natureDate: BOOKING CONDITIONS Script Media Group is committed to protecting your personal data. By attending our events, we provide you with an opportunity to meet and engage with our exhibitors. Our events create business to business relationships and give access to relevant industry people, products and services. We share your business information with the exhibitors and speakers so that they can review the companies that have attended today's event, we DO NOT share personal information without your consent. D Please tick to receive a regular copy of Workout magazine D Please tick to receive information from exhibitors Workout Conferences, Script Media Group Ltd, 47 Church Street, Barnsley, South Yorkshire, 570 2AS Tel:01226 734412 Fax: 01226 734478
Manufacturing full pad replacement enables us to maximise product quality for the customer and eradicate down time of equipment. We’re fully equipped to take on a range of manufacturing jobs, to stay ahead of other competitors and beat previous re-upholstery prices.Dueto our strong position in the market, we have been able to implement these changes while continuing to grow the business, cementing our position as the leading supplier of fitness equipment upholstery.
Health club gets 250 new members during health awareness campaign
To find out if your club is suitable for a CFM campaign, check out www.cfm.net or call Jonny or Harry on 0115 777 3333.
Over the last few years, many sub contract work has been taken on by larger service companies resulting in poor quality reupholstering due to lack of experience.
T: 01282 831238 E: W:headoffice@guuk.co.ukgymupholstery.com
Full Pad Manufacturing
WE manufacture full pad replacements for nationwide health clubs, ensuring highquality, longer-lasting products, offering a better alternative to re-upholstering existing deteriorated padding. The increased demand for better quality, longer lasting products with a higher focus on hygiene in the current climate has forced us to reassess and extensively restructure our manufacturing process to keep up with the service demand.
He said: “The reason we achieve a high sale to appointment ratio (over 85 per cent) which is significantly better than industry averages is due to the streamlined process we’ve created. “We know the importance of striking while the iron is hot and getting prospects down to the club as soon as they have engaged with an advert. “We build up the value of the membership with a strategically designed e-mail before the prospect even walks through the door. “We focus on building rapport during qualifying phone calls and club“Buttours.most importantly, our empathy-based sales approach means we work together with the prospect to show how the club can help them achieve their goals.
As well as the extra 250 new members who joined on the health awareness campaign offer, the club’s regular membership sales also increased by more than 40 per cent due to the flow on effect of the marketing coverage. Club manager Liam added: “We chose CFM because of their proven track record and referrals from other clubs. I would 100 per cent recommend using CFM as they are very professional and they get the job done.”Thebest thing CFM is they don’t charge their clients upfront, and they work on a commission only basis, so there is no risk for the gym.
Advertiser’s announcement
Advertiser’s announcement
“We touch on how exercise stimulates your mental health and physical well-being, instead of using pushy sales tactics that only creates revenue and doesn’t educate the community within the facility.”
CFM has a rich history that is centred around the benefits of exercise and the impact it can make on the local communities they work in. Dan Leworthy, one of the sales consultants for the campaign, provides some insight into why CFM campaigns are so successful.
IF YOU’RE looking to increase the members in your gym or health club, then you might like to read on. Juvenate Health and Fitness Inverness recently completed a membership drive campaign which brought in some fantastic results and now the clubs membership base is at an all-time high. So how did they do it?
The success of the campaign came down to an integrated marketing and sales approach with a core focus on ‘selling with empathy’. This 360-degree approach began with multi-faceted marketing including graphic design, videography, digital and print marketing right through to a streamlined sales process. The campaign was designed and carried out by agency Creative Fitness Marketing over a period of seven weeks. CFM managed the health awareness campaign at the club and provided two expert fitness sales consultants who were responsible for greeting, touring and signing up the new members.
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GYM EQUIPMENT
33CLASSIFIED INSURANCE Partners&. Specialist insurance for gyms and health clubs Helping you bounce back safely and confidently from Covid-19. T: 01189 875100 W: www.partnersand.com/sportsandleisure E: neil.adebowale@partnersand.com
• Gym Maintenance/Service • On Site Upholstery/ Logo Upholstery • Asset Management • Spare Parts Supply • Core Strength Equipment • New &EquipmentRemanufactured • Finance/Lease/Rental • Gym Design & Layout • Purchase Of Your Old Gym Equipment • Gym Equipment Refresh • Gym Installations/Removals • Gym Re Locations PSLT ltd, Physique industrial park, Barrowford road, Colne, Lancashire, BB8 9AJ www.pslt.co.uk 01282 9696160 @pslt.ltd @pslt.ltd @psltltd info@pslt.co.uk GYM TRANSFORMATIONS GYM MAINTENANCE GYM EQUIPMENT It ain’t what you do, it’s the way that you do it
THE team at Taylor Made Designs is celebrating the outstanding talents of team member, Cathy Wood. Cathy has been crowned ‘employee of the month’ for her outstanding ability to pivot her role from role dealing with client queries and back order issues to being entirely focused on working with our suppliers and managing stock orders to ensure ongoing import challenges , faced by all companies importing goods from overseas, have minimal impact on our customer experience.“SinceBrexit and the pandemic, the import and supply of goods continue to be disrupted, with lead times on deliveries from overseas often uncertain”, said James Taylor, managing director, Taylor Made Designs. “We are actively taking measures to absorb any issues through increasing the level of stock we hold in the UK and adjusting roles and responsibilities of our team to ensure the customer experience is always protected.
“We have been serving the leisure sector for almost 30 years and have a portfolio of long-standing customers who rely on us to deliver uniform and merchandise, quickly and efficiently. It is always our goal to deliver against this.
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“This month, Cathy has really stepped up to the plate. Whilst our customers will not be aware of her behind the scenes efforts, they will all benefit from her hard work dealing with our supply chain and juggling high volumes of stock orders to ensure dispatch as quickly and effectively as possible.” Call us on 01202 473311, orhello@taylormadedesigns.co.ukemailvisittaylormadedesigns.co.uk
“All our processes and procedures are designed to deliver a positive customer experience, at a price that is competitive. This often means pivoting internally in response to market conditions. Often the delivery of an outstanding service is not about what you do but how you do it and this is something we are constantly reviewing.
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