Workout UK January 2018

January 2018

The UK’s No 1 fitness industry magazine

Ripped Gym is named best in the country

By Christina Eccles

ESSEX based Ripped Gym was crowned the best club in the country at the 2017 National Fitness Awards, which recognised excellence across the sector.

The awards, organised by Script Events in partnership with Workout and headline sponsor ServiceSport, celebrated the success of winners in over 20 categories, with Ripped Gym firstly picking up awards for Strength Training Gym of the Year and Regional Gym of the Year South before claiming the biggest prize of the night; National Gym of the Year.

The evening was hosted by former TV Gladiator and star of Wonder Woman Jenny Pacey and award winning fitness expert Dean Hodgkin and took place at The Athena in Leicester; attended by over 800 guests from all corners of the fitness industry.

Jenny said: “The National Fitness Awards have to be one of my favourite evenings of 2017.

“Presenting awards to the best in the business, meeting industry leaders and celebrating the incredible achievements and people within fitness.”

Other winners on the night included Foxhills Club and Resort in Surrey, which picked up two awards for Best

Hotel Facility and Health Club of the Year, Mike Hind from Mas Body Gym in Middlesbrough who was crowned Gym Based Personal Trainer of the Year and Solan Fitness in East Grinstead which took home the trophy for Newcomer of the Year.

Inspirational gym member Darran Stanesby was also recognised with the Member Achievement Award, while the Community Involvement Award went to Rockets Health and Fitness in Coleford, in recognition of the club’s successful Mini Rockets programme, which is helping local kids get more active.

Event director Judith Halkerston added: “All our winners have had an arduous journey to this point – the standard of entries seems to just get stronger year on year and every facility that walked away with an award should be extremely proud.

“Our awards’ night is always an amazing celebration of the fitness industry as a whole – being in December many of the shortlisted clubs use the occasion as their staff Christmas party and it is lovely to see everyone having such a great time.

It was a wonderful evening and it was lovely to share in the celebrations of the winners.” n Look out for a round up of our winners and action from the NFAs in our feature, starting on page 37

No 292 £3

More than a quarter of adults own a tracker

Fitness industry veteran Hans Muench was awarded the 2017 Lifetime Achievement Award at the National Fitness Awards, in recognition of his contribution to the sector. Hans has worked in leisure for over 30 years; taking on a range of roles from lecturer and speaker to consultant. He was also previously IHRSA director of Europe. He said: “The surprise and the honour you bestowed upon me was very special; one of the nicest things that has ever happened to me. I appreciate it greatly and will treasure the moment and the memory. The entire event was amazing and I enjoyed every minute of it.”

MORE than a quarter of UK adults now own an exercise tracker of some kind, according to research, with a third of those in possession wearing theirs every day.

Research, conducted on behalf of life insurance comparison website Compare Cover, also showed around a third of people are willing to spend up to £200 on an exercise tracker in a bid to improve fitness levels.

London residents are mainly using theirs to monitor sleep patterns, while those in Northern Ireland are most likely to use theirs to aid weight loss.

Compare Cover’s business development director Mike Preston said: “Contrary to wider discussions around fitness trackers and their popularity emerging merely as a passing phase, our study appears to show consumers of all ages – and on a fairly large scale – have firmly incorporated the benefits wearable fitness technology could bring into their daily lives.”

Over 26 per cent named the Fitbit Charge as their tracker of choice, with 15 per cent opting for the Samsung Gear.

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Beat Theory opens first franchise site

By Christina Eccles

SCOTTISH based group personal training brand, Beat Theory Fitness, has opened its first franchise site in Waltham Abbey.

The club, owned by Leon Chee-atow, has replaced Krunch Gym on the M25 Business Estate and will offer heart rate-monitored, high intensity interval training in a group environment.

Leon said: “Beat Theory Fitness is a unique brand offering heart rate monitored sessions so clients can track their progress every step of the way.

“We also have Assault AirRunners, supplied by Precor, that is pretty new to the market, which helps us to stand out from our competitors.”

Beat Theory Fitness can cater for up to 40 people in any one 45-minute class and will run a minimum of eight classes per day, also using dumbbells, slam-balls, TRX straps, battle ropes, suspension units, step up boxes, ab rollers and rowing machines.

Leon added: “I’ve always been into sport from a child and in adulthood my job has always involved teaching or providing a service; so personal training seemed a natural progression to my skill set.

“Seeing the Beat Theory Gym in Glasgow allowed me to realise my dream of delivering personal training in a group setting.

“The pre-existing brand and

Beat Theory Fitness’ first franchise site in Waltham Abbey. franchise support for a new business “The idea is to make this concept gives me the best opportunity to affordable for all, unlike many of the make it a success.” boutique facilities we currently see The Beat Theory Fitness brand is in London, and Leon’s new gym in owned by Glasgow-born Riccardo Waltham Abbey is leading the way.

Scala, former personal trainer to the “We have plans to open more stars in California. franchises before the end of the He added: “Working in California year and will also be looking to the for five years I saw the burst of the international market during the next boutique sector first hand. year.”

“I’ve been back in the UK for six years now, working on the Beat Theory concept for four of those, learning along the way to ensure I have created a strong and lasting www.workout-uk.co.uk identity that can be successfully shared with franchisees.

At Script Media, we try to get things right but occasionally, we make mistakes. If you have a complaint about a story featured in our magazine or on our website, please, in the first instance, contact us by email: ce@scriptmedia.co.uk We abide by the Editors’ Code of Practice as demanded by the Independent Press Standards Organisation. For details on the code and what to do should you be unsatisfied with the way we handle your complaint, please visit www.ipso.co.uk

Supermodel Doutzen Kroes has teamed up with retailer Hunkemoller to launch a new sportswear range. The collection is inspired by new sport combinations, such as Piloxing, and is designed for intensive workouts and high impact sports. Pieces merge functional sportswear with fashion and key features include glitter print and open mesh details.

Advertising

Editorial

Sales manager: Danielle Hornby Tel: 01226 734709 dlh@scriptmedia.co.uk

Editor: Christina Eccles Tel: 01226 734463 ce@scriptmedia.co.uk

Sales manager: Daniel Lloyd Tel: 01226 734699 dl@scriptmedia.co.uk

Sales and marketing director: Tony Barry Tel: 01226 734605 tb@scriptmedia.co.uk

Group Editor: Judith Halkerston Tel: 01226 734639 jh@scriptmedia.co.uk

Reporter: Olivia Taylor ot@scriptmedia.co.uk Group production editor: Dominic Musgrave Tel: 01226 734407 dm@scriptmedia.co.uk

Script Media 47 Church Street, Barnsley, South Yorkshire S70 2AS

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UK FITNESS SCENE

‘Maximise’ the theme of annual National Fitness Conference

By Christina Eccles

MAXIMISE was the theme of the 2017 National Fitness Conference where delegates learned top tips and tricks to boost their profile, potential, profit and presence.

Branding expert Richard Hurst, award winning personal trainer Scott McGarry, Everyone Active regional director Duncan Jefford and nutritionist Ben Coomber formed the speaker line up for this year’s conference, which took place at Leicester Racecourse ahead of the National Fitness Awards at the Athena in the evening.

Richard who is creative director at branding agency WPA Pinfold explained the importance of a strong brand and how thinking about your logo, company colours and how consistent you are can help to cement your fitness business in potential customers’ minds.

He said: “A brand is more than a logo. It’s who you are and what you want to achieve.

“Think about the customer journey.

Every single touch point you have with a client is a chance to build your brand and cement your product in their mind.”

Richard who has worked on branding for the likes of award winning gym Fitness Garage in

Sheffield also advised the audience on how to get started when it comes to creating a brand for your gym or personal training business.

He added: “Build a brand that’s unique to you and your offering. Be authentic, find your position in the market and differentiate yourself.

“People don’t need another gym.

But they probably do need something you can offer.”

Multi award winning personal trainer Scott McGarry spoke on how to create an award winning team; advising delegates on how to maximise the potential of their staff.

He added that while jobs feed bank accounts, being part of a team “feeds your passion”; making each member of staff feel valued and ensuring a consistently high standard of service to clients.

Everyone Active regional director Duncan Jefford also spoke at the event; revealing the golden rules of creating a profitable facility.

He encouraged the audience to look at factors such as secondary income – claiming retail is often a “missed opportunity” in clubs – sustainability to combat rising energy prices and cash flow.

He also added that whatever your budgets are, set the bar “significantly higher” as achieving profit, rather than breaking even, allows you money to spend in other areas such as investing in the community.

Nutritionist and educator Ben Coomber rounded off the day with a talk on how to win at social media and grow your fitness following.

He urged delegated to think about their audience; what is their

A NEW free weights gym has opened at the Angel Centre in Tonbridge to meet growing demand from customers. tmactive and Tonbridge and Malling Borough Council have invested a total of £200,000 in new fitness equipment at the centre, which includes an Olympic half

rack and dumbbells weighing up to 50kg.

Additional free weights are also available in the main gym which will also receive new resistance and cardio equipment from Technogym.

Elsewhere in the centre, the changing rooms will be refurbished in response to customer feedback.

CEO of tmactive Martin Guyton said: “We are in constant communication with our members.

They told us they needed more free weights and this was backed by an in-depth study into usage of the gym equipment.

“Following the recommendations of this study, and a significant

demographic interested in, what are they engaged with and what social media sites do they use?

He also advised fitness professionals not to spread themselves too thin; instead focus on which parts of social media fit their business best.

He added: “What are you showing about your business and products that’s new and engaging? People want to be part of something.

“Focus and become an expert. Can you be creative and challenge the status quo?”

Throughout the day, delegates also enjoyed valuable networking opportunities and the chance to take a look around a dedicated exhibition space filled with products and services from over 20 companies, including Technogym, Fitness Systems, Physical Company, MYZONE and ServiceSport.

Delegate Adam Jones from Live Life Light in North Wales added: “The National Fitness Conference is something we wouldn’t have missed for the world.

“Not only do you get to mix with fellow fitness professionals, but you get to see some of the latest equipment and awesome guest speakers.

“The organisation is top notch, so no doubt we will be back again next year!”

Free weights gym opens to meet increased demand

contribution from Tonbridge and Malling Borough Council, we have been able to tailor our new equipment to the unique needs of our members providing them with a fantastic new free weights gym as well as some of the best cardio and resistance equipment on the market.”

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Brand opens new London studio A NEW workout brand has opened its second London based studio in Canary Wharf; designed to appeal to those busy city workers who want to get fit without having the time commitment.

Exerceo Training is offering the chance to get super fit in a hurry with its 25-minute workouts which use muscle stimulation to target areas quickly and effectively.

CEO Sonja Rogojew said: “Everyone wants to look fit and in the best

shape possible, but in a busy city like London, where people are juggling full-time jobs with busy social lives, it can be hard to fit it all in.

“Going to the gym every day and doing an hour long workout for most people isn’t realistic, which is why our short burst exercise regime is ideal for those with full time careers.

“By carrying out just one or two sessions a week, our clients notice fast results with something that won’t take over their life.”

Alexandra Legouix has released her debut yoga DVD.

TV presenter launches her debut yoga DVD

Birmingham radio presenter Katy Poulsom has been keeping fit throughout her pregnancy, with help from instructors at Sandwell Leisure Trust. Katy, who presents the Capital FM Breakfast Show, is a long time gym member at SLT facility Smethwick Swimming Centre and has been working closely with fitness instructors Amy Stancliffe and Jonathan Melia.

Katy said: “Amy and Jon are a constant encouragement and we’re already planning how I can start back once baby is born. Don’t get me wrong I’m not going to be doing sit ups between feeds, plus I’m not that bothered about sliding back into those pre-baby jeans within a week, but I’d like to be able to begin exercising ASAP afterwards and feel strong and healthy both for baby and me. “ Katy Poulsom (right) is pictured with Amy Stancliffe.

TV sports presenter Alexandra Legouix has released her debut yoga DVD. The fully qualified fitness professional and yoga instructor travels the world as a motor sports TV presenter, spending up to 10 months a year broadcasting from every continent.

Her first yoga DVD – Yoga Made Simple; For Beginners and Improvers is divided into four 20-minute sections: stretch, core, energy and relaxation, allowing users to mix up the sections as they wish.

She said: “It truly is for people who have may never have done yoga before or they need a bit of extra confidence before starting a class,

or for those who need a refresher or perhaps getting active again after injury and need some help.”

In the future, producer IMC Vision and Alexandra plan to release follow up DVDs in the series.

She added: “The hope is that people enjoy and benefit from this one and we can evolve our yoga step-by-step and go on this journey together.

“I am extremely passionate about yoga, it has made a massive difference to my life and continues to play a central role in keep me fit and healthy, so having this opportunity to share it with a global audience and bring the benefits to others is a dream come true.”

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Advertiser’s announcement

Fitness Systems kit out operator’s second site NEW for 2018, a fitness facility is about to open its doors of their second site ‘B! Health & Fitness Honiton’ located near Exeter, following their two years of success at their first site ‘B! Health & Fitness Lyme Regis’.

The new site features state-of-theart equipment from True 400 and Force 20/20 – supplied and fitted by Fitness Systems.

We took the opportunity to speak to the director of B! Health & Fitness, Craig Bernhardt, and get an insight on the journey of how this all became a reality.

Craig had always lived an active life style throughout his childhood, which continued into adulthood upon taking on a career in the armed forces; making it a way of life.

“Running my own gym was always something I dreamed of but the opportunity arose to turn that dream

“I wanted to try some new brands and also the way that Fitness Systems suggested branding the kit in my lively colours was very appealing.”

into a reality back in 2014 (B! Lyme Regis). I won’t lie, it’s been tough but now with the second club launched it gives me huge satisfaction.”

Seeing the success of the first site, and watching the general public using the facilities to embark on their own personal journeys into becoming happier and healthier individuals, provided Craig the initial motive in creating ‘B! Health & Fitness Honiton’ to allow the B! Heath & Fitness family to reach out further afield.

“The research for the second site began in 2014. Studying Honiton I knew the population statistics and growth projections for the town but premises were difficult to find. I needed a minimum of 6,000 sq ft and ample parking.”

With the site now established at Unit 5, Weston Park, Devonshire industrial Estate, Honiton EX14 1ST; and the gym designs coming together, Craig was recommended to Fitness Systems to supply them with their gym facilities.

We asked Craig what is was that made him use us to provide the equipment for his gym: “I wanted to try some new brands and also the way that Fitness Systems suggested branding the kit in my lively colours was very appealing.”

With over 40 years’ experience, we spoke to Craig to establish what it was exactly he wanted from his equipment and as you’ll see in the photos above, Craig is now working with his bespoke green equipment,

branded with the ‘B! Health & Fitness’ logo.

This is just the start of what is to come with the growth of B! Health & Fitness, with them already having the intentions of growing further with a third site already being put into consideration.

This is a gym with customers’ priorities being put first not only offering fantastic facilities it includes a wide variety of classes, with on-site physiotherapy on offer among the great staff they have there to help you with all your needs to achieve your fitness goals.

Location: Unit 5, Weston Park, Devonshire industrial Estate, Honiton EX14 1ST. Website: www. bhealthandfitness.co.uk

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Business award win for inspiring owner

By Olivia Taylor

Northampton’s Mounts Baths has been included in BBC Culture’s list of the world’s best art deco swimming pools. The only other UK pool to make the list of 14 is the Jubilee Pool in Penzance, along with four in Germany, three in France, two in the US and one each in India, Australia and Hungary. Pool and group changing rooms at the baths are currently undergoing a £600,000 redevelopment, expected to be complete by spring. Ian Redfern, managing director of Northampton Leisure Trust which runs the facility, said: “This capital investment makes a significant improvement to an iconic 1936 Art Deco facility that has national and international status.”

New vitamin product launched A NEW vitamin product has launched to help fitness enthusiasts get the most from their training.

Vit Stix are single portions that simply tear and pour into water to make a refreshing tropical citrus drink.

Founder Tom Anderson-Dixon said “After successfully launching Squash Stix, I found juggling the running of a company, a social life, and eating and staying healthy really tough.

“I was fully aware I wasn’t getting

the right vitamins, nor was I getting the most from my workouts when I finally got out to pound the streets.

“After conducting market research I found I wasn’t alone and that’s why we launched Vit Stix to complement our already successful Squash Stix brand.”

Vit Stix has just signed a deal with musclefood.com and the company is now progressing talks with other major sport, health and grocery retailers to offer the product in stores.

AN inspiring gym owner is proving that having drive and determination really does pay off.

Tiffany Clark, owner of SXE FIT studios in Heckmondwike, West Yorkshire has been delivering her unique SXE FIT method for over 10 years and has recently been awarded Business Women of the Year at the Inspire Awards.

Tiffany was put forward by a member of her staff and she told Workout she was shocked to hear she had been successful in winning.

She said: “It was a complete shock to me. What most people don’t know about me is that I am from one of the worst council estates in Leeds; Halton Moor. I’ve been fending for myself from the age of 16, and surviving off £30 a week. Most of my furniture was from The Salvation Army, and when I think back to those times and how hard life was, I was not dealt with the most fortunate of cards at the start of my life.”

But this hasn’t hindered her success as the personal trainer fought off tough competition to win the award.

She added: “Everything I do and everything that I work towards is about empowering women and installing confidence in them.”

Throughout her career, Tiffany has learned some valuable business lessons about trust, creating something that works and making

Tiffany Clark with her award. things easy to understand.

She said: “When I first started in business I took everyone at face value and I trusted everyone, but I’ve learnt that you can’t always be like that.

“My SXE Fit method works, but I work on results, research, statistics and common sense. You hear so many different things when it comes to fitness and results that it can be confusing.”

Throughout her life, Tiffany has always had plenty of determination when it comes to her goals – always believing she’d be a success.

She added: “I see people that I used to know years ago and they say to me ‘wow you always said you’d be here’ – and that’s a great feeling.

“I knew from the beginning when I did my first personal training course that I’d have my own gym.”

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Leisure centre’s makeover to include climbing facility

By Christina Eccles

Olympic swimmer Steve Parry has been confirmed as active-net 2018’s after dinner speaker. Steve, who retired from professional swimming after winning a bronze medal at the Athens’ Olympics in 2004, will talk to delegates about lessons learned from being an elite athlete, as well as his personal battle with cancer and his business successes.

Launched in 2014, active-net brings together leading operators and suppliers from the active leisure sector for business-focused, pre-selected meetings, together with informative educational slots, networking lunches and an evening meal. active-net 2018 will take place at Eastwood Hall in Nottingham on March 14 and 15.

WORK has begun on an £850,000 makeover of Portsmouth’s Mountbatten Leisure Centre, which includes the introduction of a stateof-the-art climbing facility.

The new clip and climb activity centre offers several different climbing experiences and will add a new dimension to the venue’s activity offer.

The project will also see significant improvements made to the venue’s main reception, Terrace Café and events spaces, as well as the creation of a new soft play area.

The reception will be renovated to create a more accessible and open welcome. Improved self-service features include kiosks and a mobile app to enable customers to manage their activity bookings more easily.

The Terrace Café will be enhanced with improved layout and new seating will create more social spaces.

A soft play activity area for the under fives will also encourage more families with young children to visit.

Venue operator BH Live is carrying out the improvements in partnership with Portsmouth City Council, as part of a 10-year investment plan into the city’s sport and event venues.

BH Live’s chief executive Peter Gunn said: “Mountbatten Leisure Centre, with its world class sporting

facilities and 50m Olympic size pool, is already a leading sport, leisure and event destination – but we think it has the potential to be even better.

“By enhancing its public areas the venue will become even more accessible and attractive for customers, visitors and event organisers.

“In broadening the activity programme through new attractions, we hope more local residents,

including families and young people, will be encouraged to visit and get more active.

“Finally we will be able to deliver a better experience overall and we believe this is key to continued customer use and satisfaction.”

Plans will be displayed in the venue and customers informed of the improvement schedule, which will be carried out in phases to minimise disruption.

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UK FITNESS SCENE

The GDPR: your questions answered – part three IN the final part of our series on the General Data Protection Regulation (GDPR), we answer your questions.

What does the Right to be Forgotten mean?

If a member asks to be ‘forgotten’, all of their data must be immediately removed from your system and records. The GDPR states customers can ask you to stop processing their data and for it to be permanently deleted at any time. Check with your software supplier that your database allows this to happen swiftly; most are implementing measures to anonymise datasets so they are GDPR compliant.

What should I do if I know there’s been a data breach?

“Come May you’ll be obliged to report data breaches “without undue delay and, where feasible, not later than 72 hours after becoming aware of it,” explains Utku Toprakseven, director of sports intelligence at 4 global, which manages the DataHub, a data sharing community for sport and leisure organisations.

“As with much of the GDPR, the key is going to be being upfront and

open from the start, ensuring all your data processes are visible. If the worst does happen, make sure you’ve designed and rehearsed a contingency plan of what to do and who’ll do it.”

GDPR compliance is so much work! Why should I bother?

Aside from the fact you could incur a hefty fine (up to four per cent of your annual global turnover, or €20m, whichever is higher) it’s worth remembering the GDPR is essentially about personal privacy. We all care about that and expect businesses we give our details to will keep them safe. Get this right and members will know you respect them.

“We’ve seen large scale data breaches in the press and just how bad it can be when data protection goes wrong. You wouldn’t want that to be your personal data, exposed to the world; neither would your members. Imagine the fallout if it was at your site. Keep members’ information safe and your relationship with them will benefit,” advises Utku.

“Build data privacy into your culture –ultimately, customers who

feel they can trust you will be more loyal.”

I’m only just starting to think about compliance… have I left it too late?

If you’re worried time is running out, start with any data the public sees, for example online forms, email marketing and your privacy policy, which are very easy to spot.

Next examine data you buy in, or sell to third parties, and ensure this is compliant. Lastly focus on health data you collect. Anything publicly visible will put you at higher risk than internal processes, which still need to be compliant but can be a lower priority. Lastly think carefully about what you’re keeping. If you lose a member, how long do you retain their details? If you delete or archive, how? A disgruntled ex-member who’s being contacted again and again will be the first to report you to the ICO. Do I need to employ a Data Protection Officer (DPO)?

“It’s certainly worth consulting a specialist GDPR lawyer, to work out where you’re compliant and any changes needed,” says Utku.

“Whether you need a DPO will largely depend on your organisation’s size, but every leisure centre and club, however small, will need a staff member whose job it is to ‘own’ data protection, is involved in all aspects of your data management and is solely responsible for all of your data requirements.

“Just complying isn’t enough; you must keep a full audit trail to prove it, which the ICO can ask for at any time. You’ll need someone who holds that responsibility.

“You wouldn’t run your business without an accountant – the same should apply to your data protection.”

Remember, the GDPR comes into force on May 25 2018. n For further information about the GDPR, The Information Commissioner’s Office is a good place to start: https://ico.org.uk/ for-organisations/data-protectionreform/ visit: The DataHub has published a White Paper on the relevant facts of the GDPR for the industry available at https://www. datahubclub.com/docs/The_GDPR. pdf

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Welcome to WorkOut Weigh In – it’s your chance to have your say and share your views on industry issues. You can email us at ce@scriptmedia.co.uk or you can message us on Facebook or Twitter.

Talking point: What fitness events are you most looking forward to in 2018? What content would you like to see from industry conferences and which themes and features would most encourage you to attend?

Send your answers to ce@scriptmedia.co.uk or contact us via Twitter or Facebook. We’ll print the best responses next issue.

Way to go!

Editor’s Comment WELCOME to the January issue of Workout!

Firstly, we hope you had a wonderful Christmas and New Year and are raring to go with your 2018 campaigns!

It’s always an exciting time of year, with new faces coming through your doors to kickstart a healthier lifestyle and the chance to implement some new features in to your clubs.

We can’t wait to hear what you’re doing to attract new members, look after your existing ones and freshen up your facilities over the next few months.

We love it when our readers get in touch with potential stories or to invite us to take a look around their facilities and we’re keen to get some more visits and class reviews planned in to our diaries.

So don’t be shy, get in touch and you could feature in a future issue.

Did you attend the National Fitness Conference and Awards last month?

The Workout team had a great time learning from our expert speakers at the conference and celebrating everyone’s success at the evening awards. Once again a massive thank you to everyone who attended, our exhibitors and sponsors, NFA judges and awards’ evening hosts Jenny Pacey and Dean Hodgkin. And of course, a massive congratulations to all our worthy winners.

We’re already hard at work on plans for the 2018 conference and awards, so if you have any speaker or topic suggestions or want to put forward an idea for the awards, please let us know. If you didn’t attend the events in 2017 and want to see what you missed or you were there and want to relive all the action, turn to our special feature, starting on page 37.

Here you’ll find details of all our winners, plus details of why they were so successful. We’re sure you’ll be just as inspired by their stories as our team and judges were, so look out for some more in depth features on their successes over the next few issues.

Nominations for this year’s NFAs open on February 1, so it’s never too early to think about how you’re going to get involved. Whether you’re a current trophy holder wanting to defend your title or a first time entrant, we’re looking forward to seeing how you wow us with your entries.

Have a great month!

Christina Eccles

Starting next issue we’re launching a new feature on the Weigh In page – WorkOut Way to Go. Has one of your gym members done something amazing or do you want to shout about someone in your team who is achieving great things? Tell us about them and they could be our WorkOut Way to Go winner of the month. We’ll feature them in the magazine and on social media and even send them a certificate.

To nominate someone, send us a few details and a picture to ce@scriptmedia.co.uk We can’t wait to hear your stories!

Follow us on Twitter @WorkOutUK or contact us on Facebook at www.facebook.com/workoutmagazine Picture of the month

Instructors and class members from Powerhoop Ashford joined forces for a neon themed charity event. The team was part of the warm up for a sponsored walk in aid of The Pilgrims Hospice, where they performed routines and got the crowd involved. Powerhoop instructor Sophia Stutchbury said: “I personally have had family and friends in the Pilgrims Hospice and it’s a wonderful charity and cause. We have been invited back next year because the feedback from everyone was so great.”

#social media ...

@MikeHindFitness I’m not sure this will ever sink in... PT Of The Year... ‪@FitnessAwards ‪@ WorkOutUK Thank you for my certificate x @active8fitcamp: A nice write up in this month’s ‪@WorkOutUK magazine ‪#Fitness ‪#Wellbeing ‪#kidscoach

@PaulSwainson: “Fun will be as much a motivation as fitness”. My thoughts on what we can expect in the health and fitness industry in 2018, in ‪@WorkOutUK @gym_career: Congratulations to ‪@clubzestfitness Winning Ladies Only Gym of the Year 2017 at the National Fitness Awards. ‪@ WorkOutUK ‪#nfa2017 ‪#gymcareer ‪#fitfam @_ActionPR: What an event! ‪#NFA2017 did not disappoint and we were out in full force as a proud sponsor of the 8th National

Fitness Awards! ‪#fitness ‪#gym ‪#health ‪@WorkOutUK @LifeFitnessUK: Congratulations to all the ‪#nationalfitnessawardswinners – well deserved achievements ‪@ FitnessAwards ‪@WorkOutUK ‪@ AthenaLeicester.

@bodydesignfit: National Gym Team of the Year at the ‪@ FitnessAwards from ‪@WorkOutUK! Huge shout out to the award sponsors ‪@gymupholstery. Such an amazing honour and congrats to all the winners and all the nominees. @CybexUK: A massive congratulations to ‪@RIPPEDGYM for winning the Cybex ‘Strength Training Gym of the Year’ award, presented by Danny Oliver of ‪@ LifeFitness at the ‪@FitnessAwards 2017. @FitnessSystems: We recently attended the ‪@FitConference

where we brought a little something we’d been working for some while to showcase exactly what it is we do. Throughout the month we will be sharing this and showcase what is it we do on sight. @LiamGrady: Well although we didn’t win, the awards were superb. Thank you ‪@ AthenaLeicester ‪@WorkOutUK ‪@ FitnessAwards. @FitnessAwards: Look out for a full round up of the action from the 2017 National Fitness Awards coming up in the next issue of ‪@ WorkOutUK – including details of all our winners! Want to get involved next year? Contact us for 2018 sponsorship opportunities. @OliviaGTaylor: is ‪#Psychology and working on mental focus important when it comes to ‪#fitness? Could it be a new ‪#trend for 2018? What do you think?

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UK FITNESS SCENE

Ambitious gym operator opens flagship facility in Aylesbury

By Christina Eccles AN AMBITIOUS gym operator has unveiled his flagship facility in Aylesbury.

GymFit4Less is housed in a converted night club over three floors, with an outdoor balcony, mezzanine-level fully equipped gym, ‘dance floor level’ cardio suite, 50-person studio and bespoke spin studio.

In addition, at roof level, it has a purpose built 25m sprint track and 17x5m MMA Cage.

Founder and co-owner Mike Walker explained: “Our new Aylesbury site is the one that defines our brand and sets out the stall for our franchise model.

“This is a big step up from our first, 10,000 sqft site in High Wycombe. Here we have a footprint of 21,000 sqft on three levels and the potential to accommodate up to 6,000 members.”

Mike and his construction team worked with the unique setting to create a stunning space including retaining the original glitterball above the split-level gym.

Founder and co-owner Mike Walker has opened GymFit4Less in a former night club.

The old dance floor houses a vast cardio and spin studios particularly range of cardio equipment including encouraged to track their sessions Star Trac, Stairmaster, Nautilus, Watt and training zones.

Bikes and Schwinn Bikes.

On the mezzanine level, looking MYZONE screens in the main gym down over the cardio floor, is TRX can pick up the activity of anyone suspension training, Box Masters, in the facility, with those in the Jacobs Ladder, a Strong Man

functional training zone, climbing bars, Olympic rings and rope climb.

Under the mezzanine floor is a healthy eating café, a nail bar, a beauty treatment room, stand up sunbeds and a spray tan room, plus a barber and tattoo shop.

Mike has also been working with Physical Company to ensure the club has a strong functional element.

He added: “We ringfenced £20K to invest in core functional training equipment because at the end of the day, however much amazing kit you have, your staple equipment remains key to members and trainers.

“Physical Company is my ‘go to’ supplier for this and they supplied a mix of boxing bags, TRX bands, Olympic rings, foam rollers, medicine balls, slam balls, studio and yoga matting, pump bars, sandbags power bags, steps and raisers, parallettes and its new combat range.”

Physical Company also helped to kit out the ladies-only gym and the dance studio, which hosts up to 100 classes a week, including Les Mills Body Combat, Body Balance and Body Pump plus Bangra Dance, Legs, Bums and Tums, Zumba and Yoga.

Sport England chooses Greater Manchester for pilot GREATER Manchester has been chosen by Sport England as a pilot area to work with on a new approach to build healthier, more active communities across England.

Around £100m of National Lottery funding will be invested in 12 pilot schemes over four years to create partnerships that make it easier for people in these communities to access sport and physical activity.

Sport England and local partners in Greater Manchester want to find

ways to try and remove the barriers that stop people getting active such as cost, confidence, transport and access to activities and open spaces.

There will be a focus on: n Children and young people aged five to 18 in out-of-school settings n People out-of-work, and people in work, but at risk of becoming unemployed n People aged 40 to 60 with, or at risk of, long-term conditions: specifically cancer, cardiovascular

disease and respiratory illnesses n Improving mental health and tackling inequalities Sport England chief executive Jennie Price said: “We are delighted that Greater Manchester will be working with us on this groundbreaking investment.

“We want to get to the heart of the issues that stop people being as active as they might like to be, and work alongside every part of the community and the groups and

institutions in Greater Manchester support them.

“This is not all about sport – we’re prepared to look at wider issues like transport, childcare, how easy it is to walk or cycle – whatever that community feels is most relevant to them. The process to be appointed as a pilot area for this work was incredibly competitive, and Greater Manchester has emerged from a very strong field. I am really delighted to be working with them.”

UK FITNESS SCENE

18

Deal secures future of Grade II listed Baths

Clubbercise has held its first instructor training day in Sydney, as the brand continues to expand internationally. The training was led by Clubbercise lead master trainer Sonique Smith who travelled from the UK to Australia to teach the course, which was held at Virgin Active, Frenchs Forest. The course was attended by 14 fitness instructors who all passed successfully and are now certified to teach the classes. Clubbercise classes are now popping up across Australia in locations including Sydney, Gold Coast, Melbourne, Adelaide and Perth. Sonique said: “Australia has been incredible! I’ve trained an inspirational team of new instructors and I also met some of our existing instructors. It’s great to hear how much the Aussies are loving their Clubbercise classes and I can’t wait to come back.”

Brand opens new site in Lewisham SOHO Gyms has opened a new 15,000 sqft facility in Lewisham, which showcases some of the latest industry innovations and kit.

The brand has moved to a new space in SE13 to expand its offering, with the new club including a 25m track, new class timetable, two new studios and a spa.

MD Michael Crockett said: “We’ve

proudly established ourselves in Lewisham for a number of years with a loyal and committed group of customers who use our facility on a daily basis. With the exciting developments taking place in the area, we saw an opportunity to transform our offer to provide local people with a workout space that is innovative and groundbreaking.”

THE future of Grade II listed Jacob’s Wells Baths has been secured in a deal proposed between Bristol City Council and registered charity Fusion Lifestyle.

At a Cabinet meeting, members approved officers’ recommendations to undertake a Community Asset Transfer for the Baths and to grant a long-term lease to Fusion.

Fusion has ambitious repair and redevelopment plans for the property, with the intended restoration of public swimming at the site complimented by the creation of new health and wellbeing facilities.

This will include a community health and fitness facility and a range of flexible studio spaces.

The redeveloped site will also incorporate a new community café with associated community meeting

and activity space.

Fusion and the City Council will now work together with the aim of completing the lease by April 2018.

Fusion’s director of business development Tim Mills said “We are absolutely delighted that the City Council has decided to support the community asset transfer of the Jacob’s Wells Baths site to Fusion.

“We recognise that our restoration and redevelopment plans are ambitious and will be challenging to bring to fruition.

“It has been over 40 years since the public were able to swim at Jacob’s Wells Baths, but we are really excited by the opportunity to breathe new life into a much cherished local building.

We are determined to create a vibrant and sustainable facility inclusive and accessible to the local community.”

Craig tackles charity challenge EVERYONE Active regional sales and business manager Craig Allen is getting behind the organisation’s charity partnership with Mind by organising his own fundraising challenges.

After completing the Berlin marathon in September, Craig has now signed up for the Transvulcania Ultra Marathon which takes place in May. The race spans 74km across the island of La Palma and participants will reach heights of 4,350m.

To prepare for the event, Craig is training up to five times a week by going on long-distance runs before and after work.

He also regularly attends yoga sessions with his wife to help with muscle recovery.

He said: “You hear a lot of people talking about physical appearance, but nobody ever says you should look after your mind and take time out to recharge.

“I know from a personal point of view that exercise, whether it’s in a group or on your own, makes a world of difference to your mental health and can help to ease feelings of stress.

“I hope to raise at least £900 for Mind, and raise awareness of the fantastic work that the charity carries out.”

School facilities can provide much needed space for group exercise

By Jackie Latu

AS children, many of us will have enjoyed playing outside and being active with our friends.

However, the number of hours people now tend to spend engaging in physical activities is decreasing.

Alarming research from the British Journal of Sports Medicine (BJSM) has revealed that sitting down is now replacing physical activity from primary school age.

With our lives getting busier due to either family, work or relationship commitments, exercising or socialising with peers doesn’t always feel possible.

But, studies have shown that engaging in regular physical exercise can provide a wealth of benefits when it comes to improving our mental health and wellbeing, such as protecting against anxiety and depression.

Whether its Zumba, Spinning, Pilates or circuits, fitness clubs can not only provide attendees with weight loss and physical benefits, but also with an all-round better quality of life. Group exercise can lower stress levels by 26 per cent, compared

to those who exercise alone.

Traditionally, gyms have provided the necessary facilities to run group fitness classes, and those looking to engage in physical exercise usually turn to these venues to meet their fitness needs.

But, there is now a growing trend in the number of public and private fitness facilities that are opening.

In the last 12 months, the number of ad-hoc facilities that are opening has grown by over 20 per cent, with offices and community centres opening up to run exercise classes.

But what about schools?

Alongside gyms and community centres, schools also provide the ideal locations for fitness classes and group activities to take place.

The high quality facilities schools can offer in the form of sports halls and classrooms are designed to house large numbers of students, and can therefore be used to house large-scale fitness classes.

But at the moment, these facilities are often being left vacant and unused throughout weeknights, weekends and over school holidays when they could be being put to

Jackie Latu better use.

Maximising the potential of schools’ quality facilities is even more crucial given that across the UK, many villages and towns are experiencing a severe lack of quality spaces that can be accessed by all.

Local facilities are often being closed down, as more than 40 per cent of local councils are anticipating further cuts to frontline services such as leisure facilities due to a lack of funding. This means group fitness classes are not always an accessible

option for many people.

Yet, with schools often located at the heart of their local communities, and in walking distance for most residents, they could help alleviate any issues around accessibility.

Ultimately, if schools were to open up their facilities to the wider community, it would give local residents the opportunity to take part in fun group activities, such as Zumba or Pilates, where they may not have had the chance to before.

This would go a long way towards encouraging more people to engage in exercise, helping to get the nation moving once more.

Time restraints and additional commitments are pushing people away from keeping active and partaking in group activities. But, fitness needs to play a key part in our lives, as for many of us, much of our time is spent sitting down, perhaps at work or in the evenings.

Schools can provide the much needed facilities to help local residents remain active, not only to improve their physical health but also their mental wellbeing. n Jackie Latu is managing director of School Lettings Solutions.

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UK FITNESS SCENE Advertiser’s announcement

Inclusive sports programme arrives in Waltham Forest

By Christina Eccles

The rise of the virtual class THERE’S been a significant increase in health clubs and fitness studios seeing the benefits of running virtual classes to work alongside their instructor led sessions.

The need for establishments to offer classes at times which suit their members’ busy lifestyles is growing and because of this, virtual is going to play a huge part in the future of the fitness industry.

Virtual classes can be scheduled online, from anywhere, creating a full timetable of high quality classes for your members to enjoy.

Alternatively, with FitboxVirtual on Demand, members can choose the class they’d like to take, when they’d like to take it.

Choices include everything from relaxing yoga and Pilates classes to high intense, indoor cycling and HIIT classes.

There really are no limits to the potential offering that virtual can bring.

These sleek Virtual Systems from FitboxVirtual offer premium content

and a powerful technology platform that is both quick and easy to use.

As for the screens, projector screens can be used or we could install a virtual wall for added wow factor.

There is so much opportunity to maximise the use of fitness studios, in what would usually be classed as ‘downtime’, that virtual classes are going to become a must have for all very soon.

Embracing this technology will keep your numbers high and your members happy.

For more information call 01773 828486, email sales@sound-installs.co.uk or visit www.sound-installs.co.uk

RESIDENTS with learning disabilities will soon be enjoying a variety of sports at The Waltham Forest Feel Good Centre following a link-up between the council, its sport and leisure partner GLL and recreational social enterprise, Sport For Confidence.

The initiative will bring the benefits of participation and exercise to many more people in the borough previously unable to access mainstream sports.

The programme, designed and delivered by social enterprise Sport For Confidence, has already received recognition from NHS England as an example of how businesses, health professionals and councils can come together to deliver a service which hugely benefits the community.

The scheme places an occupational therapist and sports coach alongside each other, delivering physical activity sessions.

Sinead Kelly, the occupational therapist responsible for the programme delivery at The Waltham Forest Feel Good Centre, said: “People with a learning disability can face additional challenges just walking through the doors of a leisure

centre. They may lack the confidence and support they need or be unsure if the environment and activities are right for them.

“Through working with community groups including local charities, care homes, Clinical Commissioning Groups, GPs and community nursing teams, we can make the reasonable adjustments needed to remove the barriers and provide an inclusive service which meets individual needs.”

The programme has been made possible by a grant awarded by The London Borough of Waltham Forest which will initially fund a weekly Boccia and multi sports session. As demand increases, additional sessions can be added to the timetable.

GLL’s general manager at The Waltham Forest Feel Good Centre, Daniel O’Connor, added: “As a charitable social enterprise we strive to make our facilities available to as many people as possible.

“Offering the Sport For Confidence programme creates new opportunities to reach groups who are traditionally difficult to engage.

“I very much look forward to working with them and the Council to get more people, more active, more often.”

Two members at MRC Fitness and Leisure in Ayrshire have been presented with special achievement awards.

Susan Boyd lost over five stone and dropped five dress sizes, while Brian Kreslins lost weight, stopped drinking and gave up smoking to completely overhaul his lifestyle. The awards were presented at the gym’s annual Christmas Ceilidh, which was held at local hotel Dalgarven House.

Susan and Brian are pictured with gym owner Lorraine Wallace.

2018 SHOWS UPDATE

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Fitness event launched

Elevate to showcase new innovation and initiatives INSPIRING innovation and new initiatives to increase activity will be showcased at Elevate 2018 Now in its third year, Elevate is attracting a number of new exhibitors from overseas as well as start-ups from within the UK. Technology and innovation will be showcased through a range of products that will facilitate creating an active nation; sitting alongside the big brand names demonstrating the latest training equipment for gym operators.

Exhibitors to date include MINDBODY, Matrix, Renew Health, PayAsUGym, Eliko, Idea, eGYM, Total Gym, FitQuest and MyZone.

New in 2018, there will also be an Elevate Conference sponsored by MINDBODY. The conference programme will feature an incredible line-up of speakers who will challenge the

physical activity sector to live up to its full potential, analyse the challenges, assess the evidence and present the opportunities.

Speakers confirmed to date include MP Tracey Crouch, Sir Muir Gray, This Girl Can architect Tanya Joseph, WHO’s Alana Officer, National Obesity Forum’s spokesperson Tam Fry, NHS England’s clinical lead for social prescribing Michael Dixon GP and Sport England’s strategic lead of campaigns Kate Dale.

The seminar programme will consist of four streams focusing on physical activity for health and wellbeing, strategies for an active nation, the business of physical activity and performance: maximising potential.

All content at Elevate is free for professionals working within the physical activity and health sector.

See the full programmes and register online at www.elevatearena.com

INTRODUCING BodyPower Trade, a new networking and business event for fitness.

Co-located with BodyPower Expo, BodyPower Trade will provide an exclusive B2B only hall for trade visitors. This addition enhances BodyPower’s long term plans to make the event a one stop shop for the industry.

Whether you’re a consumer looking for the latest supplements or clothing, or you’re an industry professional wanting to source the latest fitness equipment or software for your facility, BodyPower will have it all.

BodyPower Trade will offer commercial education, a platform

for procurement and the perfect opportunity to network with likeminded professionals. There will be hundreds of industry leading suppliers showcasing everything health and fitness.

If you’d like more details on getting involved with either BodyPower or BodyPower Trade, call the team on 01926 485423.

Tickets to BodyPower Trade are free of charge for trade visitors, and can be obtained by registering at https:// ttfexpo.com/bodypower/.

For those visitors wanting to enter the main BodyPower Expo, you can purchase your tickets at http://www. bodypower.com/tickets

FIBO to get a new structure FIBO – the leading international trade show for fitness, wellness and health – is getting a new structure; making it easier and faster for visitors to find their way.

The changes recognise that studio operators, trainers and instructors all face the same challenge today: they have to keep up with innovative technologies, new sports-scientific and medical insights and the evergreater demands of exercisers.

FIBO director Silke Frank said: “We think about fitness holistically. That means there’ll only be one FIBO from now on. Dividing the event into three shows is an out-of-date approach.

“Visitors come to the show with similar questions. That’s why we’re organising FIBO more clearly by the

issues the industry cares about.”

On all four show days, trade visitors can browse Halls 4.1 to nine to see new equipment and innovative concepts for training styles, such as cardio and strength and functional training, plus new products and services in key fields including sports nutrition.

Responding to trade visitor requests, the education and training programme at the show will be expanded with a new academy format.

Rounding off the programme will be a networking lounge with associations, institutions, speakers, presenters and exhibitors.

FIBO 2018 tickets can be purchased at www.fibo.com

UK FITNESS SCENE

24

Global event raises over $850,000

A GLOBAL fitness fundraiser has raised over $850,000 for charity.

Workout for Water is the initiative of Unicef and Les Mills to help to provide safe water, nutrition, education and sanitation to communities in need of assistance.

Starting in New Zealand, the workouts rolled out around the planet, with gyms, fitness instructors and exercise fans doing their bit.

Les Mills has also pledged to match the amount raised dollarfor-dollar up to $250,000 and donations can still be made online.

Les Mills International managing director Phillip Mills said: “I want to thank everyone who took part and helped make Workout For Water a success.

“This doesn’t end here, The Workout for Water was a fantastic global event, and our aim is to keep the momentum going.”

A visual of the new gym at Sevenoaks Leisure Centre.

Sevenoaks Leisure Centre to get £1m refurbishment

By Christina Eccles

Award winning journalists Joe Warner and Jon Lipsey have joined forces with model and singer, Union J’s Josh Cuthbert to launch an eight-week health and fitness guide. The SHIFT56 System is based on three main elements; a fat loss exercise plan, a flexible eating plan and a goal-setting daily journal. Jon said: “The SHIFT56 System is the first of its kind to cater for both the mind and the body and uses the knowledge I have amassed throughout my career to create a simple and flexible plan that everyone can follow with ease.”

SEVENOAKS Leisure Centre is set to benefit from a £1m investment, which will see a complete redesign of the fitness facilities over two floors.

The redevelopment will include the transformation of a large, underused toddler pool into a 104sqm dry side multi purpose room, new members’ changing area and a new look reception and cafe area.

Improvements are also being made to the layout of the first floor gym, which will increase space to 302sqm on the first floor, to include a functional training area and allow for an enhanced free weights section on the ground floor.

All new Technogym equipment will be installed throughout, while the existing dance studio will also be refurbished.

On the ground floor, old dry side changing along with a disused spa will be stripped out to make room for new bespoke male and female changing for the fitness facilities.

The project is being carried out by leisure design and build expert,

Createability, which has a longstanding relationship with Sencio, the company managing the leisure centre on behalf of Sevenoaks District Council.

Createability assisted Sencio in developing the designs and specifications, as well as carrying out construction of the new facilities.

CEO of Sencio Community Leisure, Jane Parish, said: “Sevenoaks Leisure Centre is a major hub within our community and is very well used.

But the feel good factor was starting to wane as all our classes get fully booked up and the gym is often packed.

“The old fashioned layout of the facilities meant the flow of members wasn’t working well, particularly for our female users, so we had to find a way to increase space within our existing four walls.

“Createability came up with some fantastic concepts. We have worked with the team on a number of projects, including a smaller redevelopment of the fitness facilities at Sevenoaks about 10 years ago and redevelopments of White Oak and

Edenbridge Leisure Centres in 2005, so we are excited they are back to help us make this dream for firstclass fitness facilities at Sevenoaks a reality.”

Managing director of Createability, Ian Cotgrave, added: “We really have thought about every aspect of the design from a user’s point of view.

“For instance, we’ve included a low level screen between the female changing exit and the free weights area, so ladies don’t walk out of their changing area directly into the free weights section, but can go straight to the main studio, multi-use studio or up the stairs to the main gym.

“We are also carrying out changes to make the building work more efficiently, including the installation of doors from the main pool area into the gym to stop the escape of both heat and moisture, which over the years has led to paint peeling and wood rotting in the corridor, as well as letting heat escape from the pool, which meant the air conditioning units struggled to work in the gym.”

The work is due to complete in the spring.

TECHNOLOGY AND INTERACTIVE MEMBERSHIP SOLUTIONS

EZFacility launches self-service module CONSUMERS today are savvier than ever.

Researching a product or place of business before attending or making the decision to purchase has become standard practice for today’s modern consumer.

With vast amounts of information quite literally at their fingertips they can educate themselves in a matter of minutes.

Because of this, businesses need to continuously adapt to consumer behaviour in order to stay relevant and in front of not only potential clients, but current clients as well.

To provide the tools needed to enhance the client experience (and increase client retention), EZFacility have launched their redesigned selfservice module to their client base.

Visually, Self-Service users can already see a cleaner and more

intuitive interface that boasts highly customisable features.

On the administration side, gym facilities can have more options for what client notifications are enabled, more branding choices when setting up the Self-Service site, as well as utilising additional formatting for welcome messages and payment terms and conditions.

Additionally, they have made exciting changes to the client facing invoicing platform.

Within the invoicing screen, clients can now view their open invoices, make payments quickly, see their payment history and can view all these payment options for their entire family easily within the same Self-Service login.

For more information, or to book a demo of EZFacility, call 0203 3270480, visit www.ezfacility.co.uk or email sales@ezfacility.co.uk

London operator strengthens digital workout experience PREMIUM London based operator The Laboratory Health Club and Spa has strengthened the digital workout experience at its Mill Hill site.

The club has become the first gym in Europe, the Middle East and Africa to install Life Fitness Discover SE3 HD Tablet Consoles, along with a suite of high performance Life Fitness cardio equipment.

General manager Seb Barre said: “Our members, who include professional athletes and former Olympians, enjoy a first-class experience which is reflected in both the facilities and the personalised service we offer.

“It was important for us to upgrade

the facilities to reflect our luxury offering but we also recognised the need to future-proofing The Laboratory Spa and Health Club so we remain competitive and responsive to future fitness trends.

“The introduction of the Life Fitness SE3 HD Tablet Console has exceeded our expectations and the large 21-inch screens are extremely popular, especially with members accessing the interactive Life Fitness Lifescape courses with virtual run programmes.

“Following the successful installation at Mill Hill, we plan to extend this to our Muswell Hill site in the next 12 months.”

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TECHNOLOGY AND INTERACTIVE MEMBERSHIP SOLUTIONS

Engaging members with technology

By Dave Wright WITH the increasing reliance on technology in every other aspect of our lives, it is no surprise that technology is now playing an increasing role in the digitalisation of our members’ fitness journey, and has no sign of abating.

Through software and hardware solutions, technology has a role from signing into the club, and programme delivery, to digital records of workouts, measures of progress, biometrics and social connectivity.

From a time when a sound system and clock were all the technology you needed to run a class, with the growth in technology, many operators across the sector of fitness are recognising that offering more advanced integrated technology is becoming more the norm and expectation than the USP it was for the early adopters.

Operators are increasingly recognising the power of technology as a member engagement tool, aimed at either enhancing the members’ training experience in the facility; but also, importantly, through cloud based technology and apps, keeping members connected to their brand outside of the club, utilising a digital platform.

Outside of the diminishing USP in an increasing competitive environment, integrating technology can be a sales tool, and added to specific programmes can help to add value to upsell members to higher yield memberships or programmes

Dave Wright such as PT and SGT. But ultimately in an industry where the primary goal is maintaining members’ ‘motivation’, and helping them achieve results, it’s about creating a fun and entertaining environment that takes the members experience to the next level, and give them an effective workout that members will not only join for, but will keep them motivated and coming back.

Creating a positive in club experience is the first critical step which triggers the all-important dopamine cycle which will form an ongoing exercise habit.

Within the club, technology ranging

from interactive flooring, integrated lighting and sound, to visuals, including videos and programmes delivered via screens, can be used to create an enhanced sensory experience.

From a programming perspective, operators are adopting technology to aid trainers and members in delivery of the classes, with pre-set programmes, integrated timers, and exercise guides replacing the whiteboard, trainers’ freshly scribbled, top of head class schedule and wall mounted digital timer, as seen in models such as David Lloyd’s Blaze, Bannatyne’s Speedflex, Village Burn Baby Burn and Trib3.

Pre-set programming allows multisite operators to create programmes remotely, that can be delivered to trainers at multiple sites using apps or in club software, and delivered at a touch of button or at pre-scheduled times.

Such programmes can ensure consistency and standardisation across multiple trainers and sites.

Although most of these software programmes are used to assist delivery of trainer led sessions, there is no doubt that members will see growth in use of this software, to offer wholly ‘virtual’ scheduled classes in these functional spaces, more commonly seen in group exercise and cycle rooms, allowing members to follow functional programmes outside of set instructor led class times.

If technology’s purpose is a motivational tool, it could be argued that the less engaged members who do not opt into virtual or group training have most to gain from technology to help them achieve results, see their progress and drive retention for the operator.

Outside of using technology for uni directional pre-prescribed delivery of a virtual class, exercise or programme; using wearable technology or software compatible equipment adds a critical aspect to this experience, that of member interactivity, where the member can interact and engage with the software based on their performance or effort rather than it being ‘delivered’ to them.

Bikes with ANT+ compatible technology allow metrics such as cadence and power to be streamed to big screens to create live feedback on performance.

Moreover, using wearable technology like MYZONE, members get live objective and accurate feedback on their effort, calories and points, on a big screen when training, providing immediate motivation.

The social accountability and camaraderie of group feedback naturally drives motivation more than members tracking their own workouts.

Members using this technology have been shown to train harder, more often and enjoy their training.

Continued on page 29.

TECHNOLOGY AND INTERACTIVE MEMBERSHIP SOLUTIONS This technology gives the instructor a unique opportunity to provide group and personalised feedback and create the team environment.

Education is important so it means something.

The key to engagement with technology is more than creating a great in club experience that finishes when the member leaves.

Outside of the class, social accountability and tracking allows members to get an objective sense of achievement (see how many points or calories they have burned), taps into the competitive nature, visualise goal setting, and see their progress.

In the growth of wearables, brands such as Apple, Fit Bit and Under Armour compete for clubs’ members to join their own digital community, as opposed to creating a community around the club.

Building a digital social platform around the club allows touch points with members through branded emails, apps and social platforms; creating communities, a sense of belonging and loyalty even when members are away from the facility.

These digital communities allow larger facilities and 24-hour operators to create communities seen in Cross Fit and boutique studios.

By creating digital communities using platforms, clubs can connect members to other members and trainers to create communities and the gamification and single platform engages more members than purely the more engaged members who join clubs’ social media.

These technologies also allow us to record and measure and share on a social platform and, in turn, that allows clubs to gamify members’ workouts.

Using points systems, clubs can create challenges and leader boards to gamify and engage members.

Studies from operators using MYZONE, have shown gamification can significantly alter member behaviour.

In adopting technology, it is important that data is not recorded or measured for the sake of it.

To be motivation it has to be easy to use, accurate, relevant and simple to understand to maximise member

participation.

It’s important for operators to recognise that technology is not a silver bullet to engaging members.

In the words of Eric Schmidt (Google), ‘Technology doesn’t work on its own, it’s just a tool. You harness its power’.

So, the way the club, management and brand use the technology and its deployment is critical to success. n Dave Wright is the CEO of CFM (Creative Fitness Marketing), CEO

and creator of MYZONE, owner of the Feelgood Fitness and Voyage Fitness Club Chains, a former Board Director of UK Active and founder of the IOU. With offices in Chicago (US), Nottingham (UK) and Melbourne (Oz), Dave’s companies have worked directly with over 5,000 health clubs across 30 different countries, encouraging people to be more and stay more physically active.

He may be contacted on Dave@ myzone.org

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TECHNOLOGY AND INTERACTIVE MEMBERSHIP SOLUTIONS Advertiser’s announcement

Improve member and personal trainer communications with an engaging app ONE of the most important things a mobile app offers to members is awareness of and communication with your club.

Through that regular interaction with your members, you’re fostering trust.

In the same way as distributing t-shirts, water bottles, and other random memorabilia with your company logo on it has served in the past both as advertisement and assistance, mobile apps strengthen your brand and educate your customers.

Ashbourne’s fully customer branded members’ app improves retention, increases referrals and allows for fully automated management.

Members can track their workouts with graphical reports plotting their progress.

One of the key features with the app is the ability for personal trainers to create workouts for clients and then send them directly to the member’s phone. PTs can also create

sessions and then ping them out to every member to complete.

Members can then record their workout performance and even integrate their Fitbit and other fitness tracking devices.

The app, that has been designed in conjunction with club owners, also allows members to book classes and communicate with other members.

It is fully customised with the club’s own logos and colours.

Grant Harrison from Ashbourne said: “We are constantly updating our software to meet the demands of club owners and their members, and our app is the latest update.

“It’s been very well received by clubs especially as it’s included in our club software package at no extra cost.”

As a club administrator, the set-up and maintenance of your Ashbourne app requires minimal effort.

This allows you to concentrate on interacting with your members; which you can do from within your app. Some of our mobile admin features include; updating your latest club news, updating your latest referral prizes, creating deals and offers for your members.

With built in communication features manifesting in the form of a social media-esque timeline and messaging service.

These can be ideal ways for you to stay in touch with your member base, gather priceless member feedback and opinions or simple queries.

The members’ app and other club software modules give club owners a solution to their club software that completely integrates with their payment collections.

The KPI dashboard shows retention data and usage patterns and then makes it simple to communicate with your members via SMS text message or email.

For more information on how Ashbourne’s suite of club software and integrated payment solutions can free up your time and help your club call 01564 741837.

TECHNOLOGY AND INTERACTIVE MEMBERSHIP SOLUTIONS

Collecting class and activity revenue monthly by DD ANY business owner will agree how hard it is to pay their usual monthly overheads during quiet times.

School holidays, Christmas and Easter can all be times when wages, and even bonuses, need to be paid but less money than usual is coming into the till.

To counteract this problem, whichever type of leisure business you’re in, it is always good when you have subscriptions adding to your revenue every month.

What’s that I hear you say? “…but I don’t sell memberships at my skate park.”

Perhaps not, but what is stopping you selling a monthly pass subscription, which includes three visits per week?

The advantages are numerous; cash flow, encouragement to visit and

use your allocation, ease of use and speed of front of house transaction.

Sell passes online – less cash handling required.

Gold, silver, bronze; five, four or three visits to the gym per week; advanced, intermediate or beginner; eight, six or four classes per month, SportSoft’s management system will allows you to tailor your “passes” or combinations of activities and entry fees and sell them online by monthly subscription.

DD is not just for memberships!

Call 01423 873873 for more information on the uses of Direct Debit

Take a few minutes to look at your business Bryan to open convention from a different angle GLOBAL technology expert Bryan O’Rourke will open the 2018 Retention Convention, which will take place in Birmingham on April 26.

The fourth Retention Convention, organised by Dr. Paul Bedford, will focus on the use of technology to improve retention and will give delegates the opportunity to hear more about the use of artificial intelligence and chat bots in a gym setting, as well as location devices such as ibeacons.

Bryan will be using his talk to look at how business models are being affected by technology.

He said: “Paul has been a long-time friend and collaborator whom I’ve enjoyed working with, following and learning from, so I am honoured to contribute to the upcoming retention convention, which to date has been utterly fantastic.

“We hope to make this year an even better one.”

The 2018 convention will once again

Bryan O’Rourke be hosted by Dean Hodgkin, who will also interview guest operators and manufacturers about their successes with technology.

IT’S the time of year again where we reflect on everything we have done throughout the previous 365 days.

We will review many things that are top of our list of importance, such as: n How many members have I joined this year? n How many members have cancelled this year?

Then we might have a look to see how many products we have sold as part of our secondary spend in the club over the last year.

These are great things to keep focused on, especially as your year of trading starts to come to an end, but how often do we take time to look at the other elements of the business that can have an impact on your bottom line?

So, when was the last time the whole business had a health check that involved which suppliers provide what level of service and how much are you paying right now?

It’s a bit like the insurance scenario; whereby every year the car insurance renewal comes through and – if you’re like me – I let auto renew without checking it.

Now is the time to look at all the services you use to power your business: utility bills, insurance, rent/leasing costs etc. But the one service that often goes overlooked is membership management software – it manages your members and keeps things running smoothly in your gym, but how much is it costing you?

Take the ClubRight Switch and Save challenge, let us show you just how much you could save monthly and annually by switching to ClubRight.

Over Christmas if you get a spare moment in between watching The Wizard of Oz and Home Alone, see how much you can save, allowing you to invest more back into your business and setting up 2018 to become a massive success.

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FUNCTIONAL TRAINING Fast growing functional fitness brand MultiFit has big plans for 2018 – including expansion into the UK market. Workout spoke to founders Samir Kapoor and Sally Jones-Kapoor to find out more.

Brand reveals expansion plans Tell us more about the MultiFit concept?

What does a typical studio have? Why did you choose to specialise in functional training?

Myself and my partner, Sally, established the business in July 2015.

We both had careers in banking before deciding to take the plunge and retrain as personal trainers in the UK and open a chain of health clubs.

Our vision was to create a community of dedicated fitness trainers and reach out to more people all over India, introducing them to a different, refined approach to fitness.

We believe fitness is a lifestyle and can only be part of someone’s life if it is socially engaging.

Both Sally and I noticed that most patrons in gyms aim for physical fitness rather than building a muscular body. However, they failed to realise that machines were not necessary to achieve the required results. Through MultiFit, we wish to change this perception and reintroduce exercising as was practised by our ancestors.

What successes have you had so far? Why do you think your studios are proving so popular?

The Indian market has predominantly been an equipment-based market, but this does not lead to customer engagement.

We believe there are two

components to running a great fitness club: the hardware, which is the equipment, and the software, which is the trainers. Our trainers are people who have chosen to join the industry because they are passionate about it.

Unlike the west, in India, there are hardly any formal qualifications after schooling to help a person study the requirements of becoming a PT, which makes hiring staff a challenge.

We work on hiring national and international athletes and currently have more than 20 working with us as full-time trainers. Our highly motivated trainers are the soul of our gyms, which ensures the highest level of engagement with our customers.

We run a unique franchise model, where the franchisee is only the finance partner and the gym run by MultiFit, including the hiring, training and constant upskilling.

One of the key criteria we look at is the entrepreneur’s interest in training. Every employee must work with us for at least a month before he is shifted to a franchise, so we ensure the DNA of the gym stays the same.

How are your expansion plans going? Tell us about your plans to expand into the UK? Within two years we have built up a chain of 16 fitness studios across four cities in India, with an additional 12 under construction.

MultiFit founders Sally Jones-Kapoor and Samir Kapoor.

We plan to launch our first international studio before the end of the year. With an advantage of Sally coming from the UK and her understanding for the market, we thought of starting our first international fitness club in the UK. Apart from this, we have had trainers from the UK who have joined us in India, who added a lot of value because of their knowledge sharing sessions.

We will also be sending our Indian trainers to the UK, as they too have a lot of new methods to add to fitness.

What do you think makes your studios special and different to others out there?

Based on the firm belief that fitness should extend beyond dumbbells and

machines, MultiFit is one of the few gyms in the country that focuses on functional training.

MultiFit challenges the conventional gym imagery by abandoning traditional equipment and narrow goals, instead using simple tools like ropes and tyres improve one’s performance at everyday activities.

The regimes at MultiFit involve Intense Functional Interval Training (iFIT). They also focus on calisthenics, the practice of using one’s own body weight for exercise.

Tell us about your work with Fitness Systems – how has the company supported you?

Our association with Fitness Systems has been phenomenal, they have been providing equipment for our functional fitness studios across India and the UK since the very beginning.

Fitness Systems have always helped us in forming our studios in the best way by providing the required and latest equipment in the fitness industry.

What will you be focusing on in 2018?

We would like to expand to other countries, starting with the UK, and create the best talent pool of trainers.

By the end of 2020, we aim to have 160 fitness studios across UAE, UK and India.

FUNCTIONAL TRAINING

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PT to open first F45 gym out of London

By Olivia Taylor AN ambitious personal trainer is capitalising on the popularity of one of the world’s fastest growing fitness franchises.

Jane Roche is set to open the first F45 gym outside of London in Brighton, with 900 people already signing up to take part in a free taster session.

F45 is a functional training facility which inspires members by placing an emphasis on the ‘three key factors’ of motivation, innovation and results.

Jane said: “I first found out about F45 about 14 months ago, and when I looked into it and found that it was a franchise I wanted to be involved.

It’s been very challenging, and quite a long slog but we’re finally there, we’re ready to open our doors.

“I’m so excited and happy that we’re the first club outside of London.

It really works, people get some fantastic results.”

F45 franchises create a close fitness community through their unique group training offering.

Jane added: “F45 isn’t about getting thousands of members. It’s about finding members and creating a family. It really fits in with my beliefs because that’s what I’m about, helping people become the best versions of themselves.”

Jane, who has always been involved in the fitness industry, previously

“The good thing about F45 is the fact that it’s 45 minutes, it’s not an hour or two.” worked as a personal trainer. She liked the idea of owning an F45 franchise because the values were similar to her own.

She said: “When I first found out about F45 I was shocked because it’s extremely similar to how I train with my clients, that’s part of the reason why I liked it.”

The F45 workouts are functional circuits that compromise over 1000 moves and change regularly to keep participants motivated.

“The good thing about F45 is the fact that it’s 45 minutes, it’s not an hour or two. And every session can be different, so it doesn’t get boring.

“I went out to the headquarters in LA and it was incredible, I couldn’t believe it. The whole thing is about creating something special for the members. It’s about community. It’s an incredible brand to be a part of.”

Jane went into the venture with her husband and sister, who previously worked nine to five in an office job.

She added: “Me and my husband have done this together, and I also roped my sister in. I convinced her to quit her office job to help me in the gym.”

The space-efficient Queenax rig in Watford FC’s players’ fitness suite.

Club takes its functional training to a new level WATFORD Football Club has installed a custom space-efficient Queenax rig in its players’ fitness suite.

The kit has been introduced in order to maximise strength and functional fitness exercise and accommodate large numbers of players training for both the Premier League and youth teams.

Strength and conditioning coach at Watford FC, Jack Baxter, said: “The Queenax rig installed at our club

has become an integral part of our everyday gym planning. It can be used for a various number of tasks and gives us the ability to work a number of players at one time.

“With daily gym usage varying from between three to 12 players at any one time, the versatility of the Queenax ensures sessions can be completed efficiently and correctly which is most important in an elite environment.”

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FUNCTIONAL TRAINING Handbalancer Sammy Dinneen has performed all over the world, as well as teaching his own group and private classes where participants learn to perfect handstands. He spoke to Workout about why handstands are such good all over body workouts and how gyms can capitalise on this type of class.

Why gyms should consider offering handstand classes Tell us more about your background. How did you get into hand balancing?

I was a very active child. I couldn’t sit still. So, when I was a teenager, my mum found a place that offered breakdancing classes and I joined in.

This set me on the road that eventually led to hand balancing. I enjoyed dancing so much I went to a dance school in Edinburgh. While there, I was able to watch some of the great shows at the Edinburgh Fringe.

Watching those shows made me want to try circus while incorporating my dancing. I auditioned for National Centre for Circus Arts and I was lucky enough to get a place. In the first two terms there you get the opportunity to try lots of different disciplines to see which one suits you best for a possible career. I took to handstands straight away and never looked back.

What are the benefits of this type of exercise?

Handstands require an incredible amount of balance, body awareness, upper body strength, flexibility and mental strength. It requires a lot of control to carry your whole body on your hands so you have to ensure all the requisite muscles are strong and flexible.

As I spend so much time on my hands, when I train overhead work at the gym e.g overhead press or overhead squats, I find it easier than the average gymgoer. I also find core exercises easier than most as I am using my core all the time when performing my handstand feats. Handstands are a great all-round body exercise as they require strength, stamina, passive and active flexibility, mobility and endurance.

Can anyone get involved?

Anyone can do handstands; it just requires patience, time and dedication. It’s not easy but it’s amazing and I love helping people to master skills that at first seem impossible.

This isn’t something you can learn if you only train once a week though. They take time, but they will come and when you start mastering this sport then you will realise the possibilities are endless.

How do handstand techniques help with overall strength and fitness?

To be able to perform a competent handstand you need to be able to create body tension. In a lot of other training you learn to activate your core but with handstands you learn how to activate the body as a complete unit.

From there, you’re able to isolate and move certain body parts. This body tension will help you in so many other ways at the gym, especially with skills like the muscle up, human flag and other body weight exercises. Handstand techniques require flexibility in the shoulders, thoracic and hips – techniques which then crossover into all other sports.

By doing handstands, you will gain flexibility in an active way which will make you more mobile and stronger so that it becomes easier to perform certain movements like overhead squats.

Tell us more about the classes you run?

In these classes I work with my students so they

Photo credit: Dimitar Hristov.

can understand how to achieve the best alignment to help with balance and to keep their bodies healthy. This involves things like body awareness, strength in the shoulders and core plus gaining flexibility and mobility.

We work on how to balance through our fingers and correct ourselves when falling. But the absolute key is that most of my classes are aimed around achieving the elusive press to handstand.

What do the classes involve and who are they aimed at?

All three classes are different lengths but they’re designed to cater for all levels of fitness and experience. Handstands are a fantastic all-round body workout for individuals who care about their bodies and want to push themselves further – people who enjoy yoga inversions or Pilates core work, those who simply enjoy exercise and want to perfect their strength and flexibility or even professional athletes and acrobats who want to learn something new.

How can gyms get involved? What do they need and what are the benefits to operators who include this type of class on their timetables?

Handstands are a great thing for gyms to consider offering. You don’t need any specific equipment to learn handstands. You can use equipment to help facilitate certain things it but it is definitely not a necessity – you just need a flat surface and a wall.

Handstand classes can help to make clients much more body aware, understand how to create body tension, understand how to work with straight arm strength and how to isolate different body parts.

When you’re in a handstand it can be very complicated to understand everything that’s happening but, when you master this, most other exercises then become easier to understand.

Also as I said before, gyms don’t need equipment for these classes so they don’t need to put money into anything extra.

SECONDARY SPEND Advertiser’s announcement

How Wattbikes can boost your secondary spend SECONDARY spend activities bring a welcome additional revenue from members and operators, meaning independent club owners and studios could be missing out by not taking advantage of these opportunities.

When Places for People pioneered an immersive Wattbike Zone at their state-of-the-art Rotherham site, they introduced Wattbike small group training courses at an extra charge.

Fitness manager at Rotherham Leisure Complex Nicholas Bromley said: “We placed two Wattbikes on the gym floor during our renovation in January and we saw such interest, that we installed another eight in our Wattbike Zone when it launched in July last year.

“As such a premium offering, we have been able to offer six-week courses for an additional cost to members, especially the keen cyclists who are looking to stay off the roads during winter months.

“These sessions are open to members and non-members, and includes fitness testing at the start and end of the course to track improvements and take-away Wattbike programme cards so that attendees can continue to train within the gym or at home if they have a bike.”

Places for People’s chief operating officer John Oxley added: “The Zone

was installed in July and the response has been terrific!

“Having seen the success in Rotherham, we have already identified a further three opportunities where we can develop Wattbike Zones; either in gyms or studios.”

Nuffield Health have also recognised the opportunity for additional revenue from health assessments.

Their 360+ Health Assessments are in-depth, and provide the member with a clear picture of their general health and wellbeing, with a focus on cardiovascular health.

Using the latest health testing technology, including fitness testing on the Wattbike, the Nuffield team

charge extra to test, discuss and explain results to members.

But it’s not just the large operators.

Boutique studios and independent clubs have begun to take advantage of the secondary spend opportunities through their personal training offering; placing additional charge on the use of Wattbikes within individual one to one sessions, or within a sport specific training environment.

Maximising secondary spend options helps to boost and diversify income and if a clear secondary spend strategy is developed for the long term, it can also directly impact and improve member experience and retention, as well as boost the balance sheet.

Top accolade for rugby star FORMER international rugby player and founder of Nutrivend Scott Morgan has beaten off competition from businesses across the South West and Wales to be named NatWest’s Start-Up Entrepreneur of the Year.

The accolade follows recent recognition of the brand in the ‘Wales fast growth 50’ report which listed Nutrivend as achieving the sixth fastest growth over the last two years.

The company is the fastest growing distributor of sports nutrition vending services to gyms, universities and leisure centres across the UK and now employs over 20 staff with depots up and down the country to meet national demand for the services.

Scott said:“I’m thrilled to receive this award and it’s a real testament of all the hard work myself and the team have put into building the Nutrivend brand. I know first hand the importance of getting the right nutritional support from drinks and snacks when you’re training.

“There’s so many great nutrition products on the market that help people of all levels and abilities whether it’s for energy, performance or recovery.

“By bringing these together in a convenient way we’re making it easier for people to make the right choices that will support them in reaching their individual goals.”

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TRAINING AND RECRUITMENT

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Active IQ strengthens team with new appointment

Training provider Lifetime Training has held its sixth annual Lifetime Learner Achievement Awards, with two fitness industry employees scooping trophies. Personal trainer Michael Donkin was named Self-Funded Learner of the Year, while David Morris, a chief martial arts instructor from Southampton’s Kyudokan Martial Arts school won the award for Fitness Apprentice of the Year. CEO of Lifetime Training Alex Khan said: “All 18 finalists selected this year had a worthy story to tell. Their career journeys, professional achievements and aspirations are a credit to their efforts and that of their trainers and managers. We will no doubt all be watching their progress and I for one wish them all the very best for their future careers.”

NPE receives professional recognition from Active IQ FITNESS business coaching system NPE has gained professional recognition from Active IQ for its 7.5-Step AUTO-CLOSER Sales System programme.

The programme helps fitness professionals confidently communicate the value of their service to ensure prospective clients commit to fair pricing as well as their fitness goals.

Covering nine educational modules, the online course has been designed to help fitness professionals connect with more prospects, charge what they’re worth and create systems to maximise their schedule and fill their timetable with full fee-paying clients.

Participants complete a series of online workbook assessments before giving a final presentation to show their understanding.

Client success coach at NPE Greg Small said: “Far too often we see fitness professionals with a great business, who unfortunately don’t have the skills and confidence to be able to really communicate their business effectively.

“Lacking an effective sales system can prove costly, as does keeping costs down for fear of being outpriced elsewhere.

“Our course helps fitness professionals grow their business by better communicating the value of their services, charging what they’re worth, and working with clients they truly love working with.

“Our track record speaks volumes while having professional recognition from Active IQ gives the ultimate reassurance to our clients.”

Active IQ adds Flair to its Level 4 Certificate

ACTIVE IQ has introduced the Flair for Fitness platform to students on its Level Four Certificate in Advanced Personal Training course.

Flair for Fitness is a pioneering technology for operators, PTs and their clients, which gives an accurate profile of each PT including their expertise, background and service level.

The platform uses a sophisticated algorithm to measure the trainer’s performance and success using input from themselves, their employer and clients.

Under the partnership with Active IQ, Flair for Fitness will be given to Advanced PT learners who will use the platform to capture and review any relevant data from their learning process.

Learners will complete the course milestones via their phone or laptop using Flair, which can be viewed in real time by the training centre’s assessor for review and feedback.

Active IQ managing director Jenny Patrickson said: “Flair for Fitness is an exciting concept to help operators, PTs and clients keep track of PTs’ expertise, performance and customer satisfaction.

“As such it will be a great tool to highlight best practice in our industry and mark out those PTs and operators who are upholding the highest standards.

“We are excited to be partnering with Flair by bringing its technology to our training and assessment process.

“This could transform the way our learners experience their education and will encourage them to take Flair into their workplace once qualified.”

ACTIVE IQ has appointed Ben Jackson as its new qualification development manager.

Ben has over 17 years’ experience within the sector, which includes spending the last 10 years at Focus Training, including three as operations director where he was responsible for curriculum development and delivery.

In his new role, Ben will be responsible for the development of new and existing qualifications ensuring they are fit for purpose.

He will also be responsible for providing and updating resources to assure high quality support meets the needs of learners, centres and the sector’s employers.

Ben said: “I’m very pleased to have joined Active IQ and know the organisation well from my previous role.

“The support from Active IQ was fantastic in my previous role and

Ben Jackson it’s great to now be part of that impressive team.

“I am really motivated by a desire to help build a highly skilled and professional workforce to meet the ever-growing demand and needs of our industry and look forward to supporting Active IQ in this vision.”

Active Training Awards winners are revealed UKACTIVE has unveiled the winners of its 2017 Active Training Awards.

Life Leisure came away with the most awards on the night, taking home Medium-Sized Employer of the Year, as well as an individual gong as Danny Drayson from Life Leisure Grand Central scooped Outstanding Individual of the Year.

More than 250 people from the physical activity sector came together at the Reading Hilton for the awards, sponsored by Active IQ. Other winners included Virgin Active, who was named Large

Employer of the Year, while Training Provider of the Year went to Future Fit Training. ukactive CEO Steven Ward said: “If the physical activity sector is the golden thread running through society, its workforce is its beating heart and soul. We have to celebrate those employers and training providers who are dedicated to developing it.

“The Active Training Awards offers an opportunity to celebrate those going above and beyond to develop world class workplaces.”

Head of group exercise appointed VIRGIN Active has appointed Israel Rivera as head of group exercise in a move to further strengthen its offering in this area.

With a range of specialities including cycling, yoga, barre and Pilates, Israel was most recently interim senior director of group exercise for Town Sports International, the third largest fitness chain in the US. Working on a national level across all clubs, Israel will apply his expertise, coupled with a passion

for ensuring members’ mental and physical wellbeing, to enhance Virgin Active’s range of classes.

He said: “Virgin Active’s increased focus on group exercise and their continued mission to make exercise irresistible to all puts them at the forefront of the UK’s lifestyle and fitness industry. I’m excited to be joining them on this journey, and look forward to using my experience to further develop the brand into the ultimate memberfocused fitness experience.”

NATIONAL FITNESS AWARD WINNERS

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Newcomer of the Year sponsored by MYZONE

Budget Gym of the Year sponsored by Fitness Systems

Solan Fitness, East Grinstead Just six months after opening, membership at Solan Fitness had surpassed the 1,000 member mark – and its owners have only just got started.

The equipment is impressive, an interactive, touch screen ‘Gym Buddy’ system is providing another way for members to ask for help and features such as finely polished marble floors, subdued lighting and a relaxing cafe area, wouldn’t look out of place in a trendy boutique hotel.

In an area that was already densely populated with fitness rivals of all shapes

The Gym at o2 Telefonica, Berkshire The passion and commitment of staff at The Gym at o2 is second to none.

This is a budget gym with fantastic facilities including top of the range equipment and an impressive workout space.

But it’s not just a gym. The facility is a success because of the healthy lifestyle message it’s so keen to get across.

Staff have influenced the onsite WH Smith to start stocking healthy drinks and snacks. The building’s cafe is the same – it’s currently working on protein cookies to

and sizes, the charismatic couple behind the Solan brand have created something special. They speak with real passion about engaging with members, extending their brand, retention and ambitious plans for the future.

Everything about this place is impressive – the owners should be rightly proud of what they have achieved there.

Judge’s comments: “The near 1,000 membership base in just six months shows how right they are doing things. The facilities too are a wow! The owners have high expectations, but they deliver on their promise.”

Health Club of the Year sponsored by Spirit Fitness Foxhills Club and Resort, Surrey Set over acres of land decorated with woodland and with an aura of quietness, Foxhills Club and Resort is relaxation personified.

Boasting nearly 4,000 members, every member is a picture of health.

It boasts a large swimming pool, chill out areas, heated outdoor swimming pools, a hot tub/jacuzzi, steam room, sauna and top class changing facilities, as well as tennis courts, a games room, on site restaurants, golf course and an on-site hotel.

There’s something for everyone – no wonder it’s a popular destination for a family day out.

Foxhills is luxury, it’s five star, it’s everything you’d want from a winning health club.

Judge’s comments: “It’s not just the impressive facility that Foxhills has to offer, the gym is equally as impressive.

“They now plan for a new facility that will enhance aspects; keeping the luxury feel and creating an integrated family-friendly area.”

appease members, and a new range of protein shakes and smoothies has recently been launched.

Members have also enjoyed masterclasses from Olympic athlete Victoria Pendleton and England rugby stars.

It’s a world class gym at budget prices.

Judge’s comments: “The diversity of the services, members’ meetings and involvement, seminars, master classes, therapies, challenges and competitions is incredible, all at budget prices.

“Empowering people to live and work well’ is their motto and without a doubt they seem to be achieving this.”

Ladies Only Gym of the Year sponsored by Gym Career Club Zest, Sunderland With an age range of 10-90, Club Zest aims to offer something for everyone.

A recent refurbishment and equipment upgrade, plus a commitment to offering the latest classes and trends, is helping members get the most from their workouts.

Long opening hours and creche facilities also ensure customers’ additional needs are catered for and that however busy their lives get, staff are making it as easy as possible for them to fit in a visit to the club.

Community is also key at this gym, with lasting friendships developing between members and staff.

Being crowned Sunderland Gym of the Year 2017 in a local awards scheme is another example of how highly this club is valued by the people who use it.

Judge’s comments: “The progress they have made since the new owners took over less than one year ago is staggering; from the refurbishment to the class timetable, the whole club is almost unrecognisable.

“Their campaigns are original and perfectly tailored to their market and they have brought ladies-only fitness bang up to date. This is reflected in their highly impressive membership growth and retention.”

Best Rehabilitation Facility of the Year sponsored by SportsArt

Best Hotel Facility of the Year sponsored by ServiceSport Foxhills Club and Resort, Surrey Foxhills Club and Resort provides a luxury hotel facility that provides the perfect destination for a country break.

The five star rooms, luxury spa and stunning rural setting ensure guests receive the relaxing break they crave whilst staying with the hotel.

What makes it stand out is that all guests receive member status once checking in – allowing them access to facilities that include a large swimming pool, chill out areas, heated outdoor swimming pools,

a hot tub/jacuzzi, steam room, sauna and top class changing facilities, as well as tennis courts, a games room, on site restaurants and golf course.

A stunning hotel.

Judge’s comments: “Foxhills has a membership base of nearly 4,000 members from newborn to 91 years old. Staff are passionate, friendly and relaxed about where they work.

“Foxhills boasts five star luxury and to maintain this service they continually look for ways to improve.”

Everyone Active Westway, London This club is a fantastic asset to the local community, not only when it comes to rehabilitation but through its vast facilities and regular outreach work.

People attending on an exercise referral scheme get offered so much more than just the opportunity to use the gym – including the chance to try alternative sports such as climbing.

Over the last 12 months, this centre has seen many changes and millions of pounds’ worth of investment, but community still sits at the very heart of its offering.

That community focus was never more evident than earlier this year when in the

aftermath of the Grenfell Tower tragedy, the club became a 24 hour humanitarian centre and first port of call for anyone affected by the fire; enabling the team to provide a vital service for local people when they needed it most.

Judge’s comments: “Everyone Active has great working practices already, but this year due to tragedy had to go that extra yard in rehabilitation when it became a humanitarian centre.

“The willingness and empathetic way they did this shows Everyone Active is not just there to give physical rehabilitation, but more importantly, mental rehabilitation in the toughest of times.”

NATIONAL FITNESS AWARD WINNERS

Combat Zone Gym of the Year sponsored by Physical Company Shaolin Temple Academy, Orpington Upstairs above the Solan Fitness gym is a tranquil oasis that has quickly become a Mecca for combat fitness enthusiasts across the south east.

It might only be a few steps away from the hustle and bustle of a mainstream fitness club – but it might as well be a million miles away. But there’s much more to this place than teaching clients self-defence and helping them improve general fitness.

Clients are tutored in centuries-old, traditional Chinese relaxation, selfdiscipline, confidence-building techniques.

It’s a complete fitness package that focuses on holistic health and well-being.

Shaolin Temple Academy is a fantastic example of how being different from all your rivals really can pay dividends.

Judge’s comments: “Shaolin Temple is more than just a fight club boasted by the owner Josh who is the highest ranked non-Chinese in the world; achieving Dan six in Shaolin Gong Fu. Josh started out with just a few clients in a park and a few years later he now has a waiting list of students, as well as acquiring land in China to extend his brand. Shaolin Temple is going from strength to strength.”

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Group Exercise Gym of the Year sponsored by Wattbike 1Life Woughton Leisure Centre, Milton Keynes In the space of two years Woughton Leisure Centre has been transformed from a pretty rundown local authority facility to a Group Exercise Centre of Excellence.

With a £1.3m investment, the 1Life management team has created a modern user-friendly venue – with two satellite sites – and offering hundreds of classes every week.

The team at Woughton are innovative and committed to continual improvement – their vision to create a Group Exercise

Centre of Excellence to give them a USP in a saturated fitness market has paid off and they are determined to strive ahead and are justifiably proud of what they have created.

Judge’s comments: “The transformation of 1Life Woughton Leisure Centre is simply incredible and it has group fitness right at its heart.

“They have an amazing timetable with such a vast amount of classes.

“Membership is an accessible price and the relationships formed with Les Mills, Stages Cycles and Fitbox speak volumes about the quality of the site.”

Member Achievement Award sponsored by Clubwise Strength Training Gym of the Year sponsored by Cybex Ripped Gym, Essex RIPPED Gym is built with extreme strength training in mind.

The sheer quantity and quality of their equipment, including Hammer Strength offerings, offers limitless personal development for the strength training individual.

The Ripped Gym team come complete with passionate owners and staff who have a history in the sector and can provide knowledge, insight and support to

anybody who requests it.

Their new 360 degree mirrored posing room and their meal prep service allows for the strength training individual to maximise their time, with everything they need under one roof.

Judge’s comments: “This is just an ideal no-nonsense gym for anyone interested in strength training. With everyone having such busy lifestyles these days, they have thought out and delivered to ensure maximum potential is attained.”

Functional Training Gym of the Year sponsored by Jordan The Strength and Conditioning Institute, Kent For any gym contemplating a move to new premises, one of the big worries must be: how many members will move with us?

It’s a question Alex Shoebridge and Martin Shyvers had to consider when they decided the time was right to move their club. They needn’t have worried: every single member transferred to the new place.

A big part in this successful migration is, they believe, down to the personal service they received at the Strength and Conditioning Institute.

The gym’s online presence is also helping

set the gym apart from its rivals – it now has almost 10,000 followers across its various platforms.

The end result of the pair’s investment is a very well-equipped gym floor and some highly experienced staff who really are well-placed to help clients achieve their goals.

Judge’s comments: “The SCI have gone from strength to strength, doubling membership and premises, as well as tripling their annual turnover. Their professionalism and enthusiasm for fitness and functional training has not gone unnoticed. SCI will certainly be ones to watch for the future.”

Darran Stanesby, Anytime Fitness, Mansfield Darran is truly an inspiration – fighting a constant battle with a rare degenerative brain disease.

He was a seemingly fit and healthy rugby coach who trained hard with his squad and went to the gym for strength training purposes until one day in 2000 he was in the gym and suddenly collapsed with a bleed to the brain. After five years he was finally diagnosed with a rare form of ataxia.

Since then, he has suffered many, many setbacks, being in and out of hospital and

undergoing many operations – but so determined was he not to give in, when he was first hospitalised he used to order a taxi and sneak out to the gym in the evenings.

Darran’s desire to be the best he could be has led to success as a champion wheelchair bodybuilder. A real positive role model.

Judge’s comments: “Darran constantly shows in adversity that if you have the right mindset anything is possible. Never do you see him feel sorry for himself and I truly admire his attitude. He is a very special human being.”

Community Involvement sponsored by Matrix Rockets Health and Fitness/Mini Rockets, Coleford Mini Rockets is a child focused section of Rockets Health and Fitness Club and the brainchild of club owner Andy Griffiths and former headteacher Chris Powell.

The project offers physically active holiday camps to children, as well as targeted wellbeing interventions for children referred to them by schools and agencies.

The sessions focus on a ‘five ways to wellbeing’ approach – take notice, be active, give, connect and keep learning – and sessions have proven to boost the wellbeing of all children, especially those who have been referred because of anxiety, depression and obesity issues.

The scheme also offers schools and children from families already using the gym, the opportunity to train and learn at the main Rockets Gym. In 2017, Mini Rockets received an award for outstanding customer service; coming first out of 550.

Judge’s comments: “Engaging children in physical activity and, importantly, keeping them engaged is one of the biggest challenges faced by the health and fitness sector, but it seems they have achieved this with great success. It’s brilliant to see they look beyond simply being more active and have extended their programme to help young people have an increased enjoyment of exercise, self esteem, body image and confidence.”

NATIONAL FITNESS AWARD WINNERS

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Gym Team of the Year sponsored by Gym Upholstery Body Design Fit, Pontefract A FACILITY that is run on passion, inspiration and results, the team at Body Design Fit is making its mark on the people of Pontefract and beyond, welcoming them with open arms into the club’s functional training family.

The gym’s down-to-earth attitude to fitness is breaking down exercise barriers, with families flocking there to train.

The facility provides members with a group exercise orientated place to exercise, without the intimidation.

With classes for children aged five plus, the Body Design Fit team aren’t leaving anyone out, making functional training accessible for all.

Judge’s comments: “They have undoubtedly created something very special, led by passion and commitment to make a difference, blended with a depth of skills, resources and knowledge.

“The team is definitely a strong team – the business values are clear and strong. Without a doubt, a team making a difference.”

Customer Service Award sponsored by Physique Sports WightFIT, Isle of Wight One thing stood out from the customer service feedback forms WightFIT handed to its members – the sheer amount of questionnaires filled in and the overwhelmingly positive feedback on them.

Owner Victoria prides herself on the customer service WightFIT provides – as do her staff.

They’re always available to help, they’re laid back, chatty and relaxed, and it helps create an enjoyable atmosphere. The overwhelming message from the feedback forms is that the staff are excellent – and

that’s what customer service is all about.

The feedback given suggests that members look forward to coming to the gym, that they enjoy training at WightFIT and wouldn’t leave to go anywhere else.

It’s a fantastic place to train and members feel valued.

Judge’s comments: “WightFIT had just outstanding client feedback.

“The knowledge, compassion and support shone through, and this gym’s customer service without a doubt is genuine, loyal and adds immense value to every member’s life.”

Local Authority/Leisure Trust Gym of the Year sponsored by ServiceSport

Everything you need is under one roof at Fareham Leisure Centre.

Top class gym equipment, knowledgeable and friendly staff, a sports hall, a crèche, swimming facilities, squash courts and a café, enough to keep everyone active and occupied.

It really has a family feel.

It’s no surprise that the membership continues to grow.

Its offering is excellent – and that’s why it continues to welcome more members of all

shape, sizes and backgrounds.

Staff members are passionate, knowledgeable, friendly and welcoming.

It has everything you’d want from a leisure centre and more.

Judge’s comments: “There seems to be something for literally everyone, yet no loss in quality of service or value.

The testimonials showed great respect and loyalty to the centre, the team a commitment to each other and a huge community vision to support and involve everyone.”

Regional Gym of the Year Scotland sponsored by Script Waterfront Fitness Gym, Inverclyde Over the years, operator Inverclyde Leisure has seen other gyms come and go, but what sets them apart is the ability to adapt.

When budget clubs became popular, they decided to create a low cost offering for those who wanted basic membership.

This then led to the introduction of a complete range of membership packages, covering the whole spectrum from low cost to premium and positioning the Waterfront Leisure Complex right in the heart of the action as the flagship facility.

This is a gym which really cares about its members and the wider community.

Member success stories and positive press coverage are displayed in club, giving everyone who deserves their time in the spotlight a chance to shine.

Inverclyde Leisure’s strapline, ‘making life better’ really encapsulates the spirit of this facility. This is a place which does just that.

Judge’s comments: “A club firmly centred in the community; with an eye fixed on providing a positive member experience every time. They know their business well and have the required data to justify all developments to the business model and the fitness product. Well devised and excellently executed.”

Gym Based PT sponsored by WorkOut Mike Hind, Mas Body Gym, Middlesbrough Mike’s client success stories cover the whole spectrum of the fitness industry; demonstrating his ability as a trainer to adapt to a wide range of goals and needs.

From his gym members who’ve been supported to achieve their weight loss and fitness goals, to his success as a strength and conditioning coach to boxers Kalam and Josh Leather and seeing client Danielle Osborn bring home the title of Body Fitness Champion at the Arnold Classic, he’s had a fantastic year.

His business story is also highly commendable and entrepreneurial. Raising

his own capital, as opposed to opting for loans, to open his gym is extremely enterprising.

He also takes the time to share his knowledge with his team; ensuring a consistently high standard of service for his members.

Judge’s comments: “Mike’s story is very compelling and it is clear through hard work and determination he has become a very successful PT in many ways.

“It is also great to see he has passed on his knowledge to other trainers, taking the time to ensure consistency in service at his gym and a sense of giving back to the industry.”

Regional Gym of the Year North sponsored by MindBody Life Leisure Houldsworth Village, Stockport More than just a gym, Life Leisure Houldsworth Village has got the wow factor in abundance.

It caters for the hardcore and casual gymgoer and everyone in between, both able bodied and disabled – with both Olympic and Paralympic standard facilities thanks to its partnership with British Weight Lifting.

A multi-purpose sports hall and indoor five a side football pitches round off its impressive

offering, whilst its involvement with the local community – particularly its work with young offenders – helps the facility stand out from the crowd.

Judge’s comments: “They have made use of a huge facility by creating mini programmes that cater to a large number of community projects. They also have lots of good upcoming ideas, which shows they will keep developing.”

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Regional Gym of the Year Midlands and Wales sponsored by Staffs Fitness

Rigs Fitness, Birmingham As previous winners of the National Fitness Awards, Rigs still remain modest and motivated to strive for better when it comes to running their gym.

They have strong consistent branding, and display a genuine passion towards their work which they share with their clients and the wider community.

The team are knowledgeable, approachable and extremely dedicated to keeping up set standards.

This year, Rigs Fitness has seen consistent growth in all areas of the gym; from

number of members and employees to the amount of events they run, athletes they work with and seminars they host.

Retention rates stay high thanks to knowledgeable staff, great customer service and an effective coaching ethos which gets results.

Judge’s comments: “The judging pack read like a ‘How to...’ manual for member retention, the gym space was flawless and the effort they have put into promoting their brand was inspiring. A clear, concise methodology has got results.”

National Gym of the Year sponsored by Debit Finance Ripped Gym Essex The fact that so many top athletes choose Ripped Gym as their home is testimony to the quality of the centre. Their portfolio is a who’s who from the bodybuilding world and beyond.

The gym is world class, the equipment is top end, the team are highly skilled and the fitness offering ticks the boxes.

They have developed their gym into a brand and the fact that they have group fitness workouts, champion fitness athletes, an in-house barber, food prep services and so much more as the basic offering, shows that they mean business.

The club has gone from strength to strength and the level of quality they bring to the table highlights this.

Regional Gym of the Year South sponsored by ClubRight Ripped Gym, Essex Since Dan and Sarah have taken over management of Ripped Gym, what was already an award-winning gym is fast evolving to become something even more special.

Initially designed as a strength training gym, and with the organic growth of a community at Ripped Gym, the management team have built on the community aspect, making it a real hub for all things fitness.

Bringing in an incredible new chef and developing the convenient, tasty and nutritional meal prep service means people can do the best by their bodies

with every meal.

With the breakout/cafe area and even the on-site barbers, there really is so much on offer that only strengthens that Ripped Gym community.

And under new management there are lots more exciting developments taking place over the coming months.

Judge’s comments: “Ripped Gym has gone from strength to strength and this cannot be underestimated in a region that was exceptionally strong this year.

“The gym has a polished proposal, a great venue and a management team that clearly wants to be up there with the best.”

Lifetime Achievement Award sponsored by Harlands Hans Muench THE winner of this year’s Lifetime Achievement Award has been working in leisure for over 30 years and has an extensive CV, spanning a range of roles across the health and fitness sector.

Over the years, he has been known for his work as a lecturer, speaker, consultant and educator.

The winner’s many achievements include designing and implementing the fitness facilities at one of Germany’s largest racquet facilities and working as chief development officer for a club chain.

In his previous role as IHRSA director of Europe, our winner has been to many European countries; collaborating with members and suppliers, supporting partners and attending events as the “eyes, ears and face” of IHRSA in Europe.

In 2016, he began pursuing new opportunities, including a part-time teaching position at the German University of Fitness, Health and Prevention in their MBA program; public speaking at industry events and working with suppliers and club operators focused on growth.

Congratulations to our runners up ...

Regional Gym of the Year Northern Ireland sponsored by BLK BOX Scott McGarry Health and Fitness, Ballymena Since being crowned National Gym of the Year last year, Scott McGarry Health and Fitness has gone from strength to strength.

The team say their position has never been stronger, their member retention rate is at an all time high – 96 per cent – and with a dedicated team of successful trainers they are continuing to raise the bar in Northern Ireland’s fitness industry.

Scott McGarry Health and Fitness is also one of the largest social media accounts for a private gym in the UK – together their accounts have a following of over 60,000

people.

The club – a certified Hammer Strength training centre – has achieved finalist status in various Northern Ireland business awards and Scott himself is highly regarded as a speaker and entrepreneur.

Judge’s comments: “Having had experience of winning at the NFAs before, they have kept the momentum going and in some ways have increased their speed.

The branding, gym programming, campaigns, community awareness and member satisfaction all counted towards making them a winner in this category.”

n Newcomer of the Year: Mickii Edwards Weight Loss Academy, Accrington n Health Club of the Year: Kingfisher Health Club, Stockport n Best Hotel Facility: Norton House Hotel, Edinburgh n Budget Gym of the Year: Absolutely Fitness, Bracknell n Ladies Only Gym of the Year: Warehouse Gym, Isle of Man n Best Rehabilitation Facility of the Year: Neurokinex, Watford n Combat Zone Gym of the Year: FightSports UK, Essex n Strength Training Gym of the Year: Rigs Fitness, Birmingham n Functional Training Gym of the Year: Body Design Fit, Pontefract n Group Exercise Gym of the Year: The Edge, University of Leeds n Member Achievement Award: Ryan Parker, Body Design Fit

n Community Involvement: Gambaru Fitness, Harrogate n Gym Team of the Year: Penryn Campus Fitness Centre, Cornwall n Customer Service Award: The Strength and Conditioning Institute, Kent n Gym Based Personal Trainer of the Year: Scott McGarry, Scott McGarry Health and Fitness, Ballymena n Local Authority/Leisure Trust Gym of the Year: Stockport Sports Village n Regional Gym of the Year Scotland: Garioch Sports Centre/Trust, Inverurie n Regional Gym of the Year North: Fitism, Wilmslow n Regional Gym of the Year Midlands and Wales: Urban Fitness, Birmingham n Regional Gym of the Year South: Solan Fitness, Orpington n Regional Gym of the Year Northern Ireland: Revolution Fitness, Newtownabbey

UK FITNESS SCENE

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Free up your members ...

By John Halls

THERE is no doubt that rising numbers of budget operators has brought an affordable, accessible gym experience to many people. A gym membership is no longer a luxury: everyone seems able to exercise this way if they wish.

However, these ‘winning formula’ gym facilities that enjoy economies of scale do run the risk of ‘battery farming’ members who may find themselves working out on rows of cardio machines and stacks of free weights.

To maintain members’ interest, we should look to offer a ‘free-range gym’ experience where people can enjoy free movement around the gym floor and the chance to graze on a fresh and varied ‘diet’ of diverse equipment and stations.

Providing a broad choice of equipment that encourages and empowers users to enjoy a fantastic experience is relatively easy to achieve – I would say that as a supplier of over 1,800 different pieces of kit, but it’s true. It’s important to supply and install the right balance of equipment creatively to make it accessible in the gym and allow free flow of members around cardio machines, functional zones, strength training areas, rigs, stations and stretch zones.

With such choice and freedom to move in the gym comes responsibility by operators to ensure staff are on-hand to guide members. Ours is a people business after all and ‘free range’ members will need encouragement, guidance and support to realise their potential in a gym that offers a wide spectrum of exercise options.

For members to fulfil their training aspirations, they need personal attention (as opposed to personal training which few can afford each time they visit the gym). At the same time, instructors need to be empowered to interact with members by gaining new skills and knowledge through training and programming.

Our Apex sessions upskill instructors to implement 30-minute, free gym

Puma invests £3.75m in innovative gym chain John Halls floor sessions for small groups using a variety of equipment. With a choice of eight programmes, there is literally something for everyone, enabling members to enjoy personalised training while instructors gain the tools to deliver consistent, quality experiences armed with the latest expert theory and protocols.

Apex instructors interact with small groups of people, engage in conversations and sessions with more members and gain confidence to be that rock-star trainer, front and centre, providing an outstanding experience. Instructors should be working the gym floor, not just walking it and sessions such as Apex enable them to do just that.

Such individual attention from gym instructors and the personality they bring to the gym can make the scalable, ‘formula’ gyms more engaging. The set-up may look similar, but interaction from instructors make it personal and bespoke. Apex creates mini communities and enables members to experience new kit and enjoy instructor time from which they learn new techniques to train safely and effectively.

Supported by confident instructors who are willing to show members options, check their technique and progress and make regular contact, members who enjoy the ‘free range’ experience are gently steered to ensure their workout is a success. n John Halls is managing director of Physical Company.

A Sheffield man has lost more than three stone thanks to SIV’s Steel City Fit Club and Fitness Unlimited. Graham Hanson, 67, from Parson Cross, joined the 12-week fitness course to become more involved with his favourite football club, Sheffield United, while getting more active and improving his overall health. Following the course, he joined Fitness Unlimited at Concord Sports Centre, using the knowledge he had learned on the course to lead a healthier lifestyle.

PUMA Investments has completed a £3.75m equity investment in gym operator Sweat!

The investment will support Sweat!’s plans to roll out its business to five new locations in the next 12 months; bringing its total to 10 sites since launching at the end of 2013.

The Sweat! business model focuses on attracting gymgoers to its aspirational environment at a slight price premium to budget gyms.

Facilities include dedicated studios for spinning and aerobics, innovative fitness programmes, such as The Matrix, along with a full range of free weights and Technogym equipment.

Chief executive of Sweat! Frank Reed said: “We set-up Sweat! because we

felt that the budget gym sector lacked a fresh, fun and safe environment for women.

“Sweat! appeals to both men and women who want to feel more comfortable about going to the gym.

We help them improve their general wellbeing and live healthier lives, contributing to a wider range of social benefits.

“We’re delighted to have Puma as one of our shareholders and will make its investment in us work as hard as our members do!”

The investment includes an option for Puma to make a further equity investment of up to £2.5m after 12 months.

Fast track your finances EVERY new year we are always looking for new ways to make our lives easier in business and pleasure.

Have you ever asked yourself the question what is the easiest way to manage your direct debits and what are the best financial options available?

DFC is a leading Direct Debit Collection agency, which offers a transparent, bespoke service (with no hidden extras). At DFC they strive to provide new solutions for clients, and to deliver on these promises.

To echo this, DFC created my payments – an online portal allowing customers to pay defaulted fees, quickly, securely and privately through a variety of platforms.

My Payments is simple to use and accessible 24/7, giving members payment flexibility outside of working hours.

The service has proven so successful, that more than 50 per cent of members have chosen it to pay their defaults.

This success has ensured many of DFC’s clients have now chosen to embed My Payments into their apps.

This system has taken the pressure off busy facilities who don’t have the time or knowledge to discuss queries.

Giving a first contact resolution to the consumer who needs a quick, accessible way to track payments.

Find out more about Debit Finance Collections at www.debitfinance.co.uk

Awards set for ninth year THE National Fitness Awards, now in their ninth year, celebrate excellence and achievement from all corners of the fitness industry.

Organised by Script Events, in partnership with Workout, the awards are open to clubs of all types and sizes, working in every part of the sector.

As well as gym based awards, there are also individual trophies up for grabs which recognise the country’s best gym based personal trainer, member achievement and community involvement.

Previous award winners have gained many benefits from being involved; including increased publicity and press coverage and a morale boost for members and staff.

Getting involved is easy – and it’s free.

Simply fill in the nomination form at

www.nationalfitnessawards.co.uk to enter your facility.

Nominations for the 2018 awards open on February 1, so keep an eye on social media and in the next issue for more details.

Sponsorship opportunities are also available. Contact dl@scriptmedia.co.uk or 01226 734699 to find out more.

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