November 2015
The UK’s No 1 fitness industry magazine
PT clients ‘becoming ever more demanding’
Anticipation is building for fitness ‘Oscars’ By Christina Eccles EXCITEMENT is building for the 2015 National Fitness Awards, with gyms from all corners of the country preparing to come together and celebrate their achievements at the “Oscars of the fitness industry.” This year’s event, organised by Script Events in partnership with headline sponsor Servicesport, takes place on Friday December 4 at the Athena in Leicester and will be hosted by Olympic swimmer Steve Parry and fitness entrepreneur Katie Bulmer-Cooke. The standard of entries we’ve received is higher than ever and as Workout goes to print, our expert panel of judges are dealing with the tough task of picking the worthy winners in over 20 categories, who will be rewarded with their trophies at the glittering awards’ celebration. NFA judge and multi-award-winning gym owner Steve Johnson revealed why he is looking forward to the evening. He said: “The actual National Fitness Awards ceremony is like no other event I have been to and I can best describe this as ‘the Oscars of the Fitness Industry.’ Trust me when I say don't miss out on this event!” Fellow judge, top personal trainer Kim
Ingleby added: “I feel very honoured to be part of the judging panel for the National Fitness Awards. “Although it's an incredibly tough job to choose a winner with so much talent, knowledge and inspiration from many trainers, clubs and products, it’s exciting to see what's going on first hand. “I thoroughly look forward to being inspired again by the finalists and celebrating on the night.” Shortlisted gyms and personal trainers who haven’t booked their seats yet are being urged to do so as tickets for the big night are selling fast. The National Fitness Conference, taking place at the National Space Centre before the awards in the evening at The Athena is also proving popular, with speakers including awards’ co-host Katie and retention guru Dr Paul Bedford. Event organiser Lucy Dickinson added: “Excitement is really building and I can't wait to welcome everyone back to The Athena. “Don’t leave it too late to book your seat as tickets are selling fast!” I For more information about the National Fitness Conference, see our special feature, starting on page 45 and to book your seats for the NFAs, visit www.nationalfitnessawards.co.uk
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Devon based gym manager Hannah Bryant beat off thousands of applicants to reach the final of a nationwide competition run by Women’s Health magazine. Hannah, who works at multi-award winning Winners 2000 Fitness Ltd, reached the top 10 in the magazine’s search for the country’s fittest and most inspirational women. She said: “It was awesome to be nominated for the top 10. I am proud of myself and to know that my clients are even prouder is like winning.” Full story, Page 3
ALMOST half of people using a personal trainer would like to have greater contact with them between sessions, a survey has revealed. According to research by GetPTfit, a new online communications toolkit to help personal trainers promote their business, increase income and motivate clients, some 47 per cent of respondents said they would like contact, compared to 53 per cent who felt sessions were sufficient. For 35 per cent of people, they would like the opportunity to ask extra questions, while 24 per cent felt it would help with motivation. 40 per cent said they would like a free app to run alongside their training. Co-founder Simon Whitnall, personal trainer and captain of the England Touch Rugby team, said: “Our survey reveals that clients are becoming more demanding of their personal trainers. “They are keen to access their fitness plans online, receive advice on food and drink and well-being and, most importantly of all, to receive regular motivation to keep pushing themselves towards their goals.”
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Hannah reaches final and brings contest to UK By Christina Eccles BUSY gym manager Hannah Bryant has enjoyed a successful few months; making the final of a nationwide competition and helping to bring a top fitness contest to the UK. Hannah, who works at Devon based Winners 2000 Fitness Ltd, was chosen from thousands of applicants to make the top 10 shortlist in Women’s Health’s search for ‘The Body 2015.’ To celebrate her achievement, she was invited to an interview and photoshoot to choose the top five and winner where she met the other finalists and was interviewed by the magazine’s editor and celebrity panel, which included Olympian Victoria Pendleton, TV presenter Amanda Byram and TOWIE star Lucy Mecklenburgh. She said: “It was a great day to meet the other nine inspirational women. The event was so professionally run and the photoshoot was another great experience. “We were asked questions which related to our stories and I had a great response from Victoria Pendleton and Amanda Byram and the editor who seemed really interested in me.” Hannah has also taken on the role of UK event director for Ultimate Fitness Events, a Canadian based natural fitness and bodybuilding organisation, which recently hosted its second event in Birmingham. The UFE European Championships featured categories in Women’s Physique, Figure, Male and Female Fitness Model and Bikini divisions, with this event qualifying overall winners in each category to compete as UFE pros at the UFE World
Three UK PTs have been named among the 10 finalists shortlisted in Life Fitness’ global search for the world’s best trainer to watch. The trio; Charlene Hutsebaut from London, Michael Warren from Newcastle and Cris Bradley from Manchester, were selected from nearly 1,000 nominations. They will now go on to compete with the other seven finalists at David Lloyd Club Turó in Barcelona for one last challenge: a final judging event to evaluate their training skills. Michael (pictured) is also the 2014 winner of the National Fitness Awards’ Gym Based Personal Trainer trophy and has made the shortlist again this year. He will be hoping to see off competition from six other finalists to take home the trophy at the NFAs on December 4.
Winners 2000 Fitness Ltd gym manager Hannah Bryant. Championships in Toronto; an event that will be broadcast live around the world via pay-per-view webcast. Hannah, who was the first UFE UK dual pro in Fitness Model and Figure, added: “I wanted to be able to be part of bringing the best of natural fitness to the forefront in the UK. “To be part of an organisation that is growing fast in natural fitness is so appealing with the likes of competitors in America, and now that Australia is on board, to be reaching out in the UK is very very exciting.”
At Script Media, we try to get things right but occasionally, we make mistakes. If you have a complaint about a story featured in our magazine or on our website, please, in the first instance, contact us by email: ce@scriptmedia.co.uk We abide by the Editors’ Code of Practice as demanded by the Independent Press Standards Organisation. For details on the code and what to do should you be unsatisfied with the way we handle your complaint, please visit www.ipso.co.uk
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Three things to consider when running a gym By Olivia Taylor BRANDING, target audience and empowering your staff and members are the three main things to take into consideration when running a gym, according to CEO of LIW and BodyPower Nick Orton. Delegates at his talk at LIW were told that developing and improving their business ideas was key to making them stronger. And when thinking about your target audience, carrying out market research is a cheap way of finding out what kind of person is most likely to come to your gym and what people think of your facility. Nick said: “If you’re running a gym, you need to know exactly who you’re targeting. The people who you think you’re targeting may not be the people who are actually coming. “When you do market research, go out into the community and ask people you don’t know. Don’t ask people that you know, because they’ll tell you what you want to hear.” Once you’ve worked out who your target audience is, focus your brand-
ing around them, was another tip given to independent operators. Nick also told the audience to think about how they want their branding to look and how it should represent exactly what their business does and stands for. He added: “Branding is the fundamental thing to your business. People try and stretch their brand so it appeals to as many people as possible. “Make sure your branding is consistently used. You can’t reinforce your message too much – make your gym as visible as possible.” Using an eye catching logo throughout your premises is a good way to imprint your business in customers’ minds, Nick revealed. Delegates were also informed that their staff are a representation of their club, so it’s important to make sure they engage with members on a regular basis. Nick added: “Do you know your members? Do you interact with them? Do you operate member activities? Do you work with other gyms in the area?”
Almost 3,500 runners took to the starting line for the sixth annual MBNA Chester Marathon. This year also saw the return of the 26.2km MBNA Chester Metric Marathon, which attracted more than 1,100 runners – selling out weeks before the race despite organisers doubling the capacity of this year’s event. A popular fun run – the MBNA Mini Marathon – took place on the same day with 350 children and their families running a onemile lap around Chester Racecourse to help raise money for the race’s 2015 charity partner, the Countess of Chester Hospital’s Babygrow Appeal. Chris Hulse from race organisers Active Leisure Events said: “It’s been an unbelievable weekend of distance races and once again we have to thank the thousands of runners that took part and the spectators that helped create such a wonderful atmosphere right along the route.” Fundraisers taking part in the three events are expected to have raised more than £700,000 for good causes.
Social app motivates users to get fit A NEW social fitness app has launched which motivates users to get fit with the help of likeminded people in their community. The GymPal app connects users with other local fitness enthusiasts who share similar interests or goals. Users are matched with compatible fitness partners based on their fitness and sporting interests, favourite activities, motivation levels and geographical location.
Other features include the ability to find new gyms or exercise classes and to find nutritionists and personal trainers. Users can also find specialist food and supplement stores. Co-founder Mark Spuy said: “Our app aims to encourage a fitter and healthier society. “By offering users the chance to find someone to exercise with, we’re providing a fitness social network that makes a difference.”
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Leisure centres encouraged to offer archery Pulse has been appointed by Chesterfield Borough Council to complete a £570K upgrade of the leisure facilities at the Healthy Living Centre and Queen’s Park Sports Centre. The contract will see the existing equipment replaced with brand new kit from Pulse. 50 per cent of the 228 stations across the Healthy Living Centre and Queen’s Park Sports Centre will be IFI accredited to stage two. Work is due to start at the Healthy Living Centre in November and early in the New Year at Queens Park Sports Centre. Following the installations, Chesterfield Borough Council aim to grow their current 5,200 membership base.
Council to invest in leisure offering SEFTON Council is to significantly invest in its leisure offering across the borough in order to improve facilities and better meet the needs of its users. Dunes Splash World, Southport, Crosby Lakeside and Meadows, Maghull have all been identified as suitable for the works following extensive research into fitness trends, public health and customer feedback. Improvements across the sites include a mezzanine floor fitness suite at Dunes Splash World, group fitness studios at Crosby Lakeside and Meadows, plus an equipment refresh. Cabinet member for health and wellbeing Coun. Ian Moncur said:
“These improvement works demonstrate Sefton Council’s commitment to improving public health across the borough even during the current testing times for local Government. “We have a proud history of investing in our leisure infrastructure and we can boast fantastic and unique facilities such as Crosby Lakeside and Litherland Sports Park among our portfolio. “I look forward to the opening of the improved facilities and I hope that Sefton’s residents are as excited as us at this news.” The improvements works are expected to be completed towards the end of 2015 and start of 2016.
By Christina Eccles ARCHERY GB is encouraging leisure centres and other community venues to offer archery as an activity with the launch of its New Places for Target Faces initiative. With an estimated 750,000 people experiencing archery every year, the initiative offers facility owners and operators the support they need to establish archery as an activity at their venues, meeting demand from the 90,000 plus people which Sport England’s Active People Survey identified as being interested in trying the sport. New Places for Target Faces can be delivered in two ways: external providers can deliver a variety of sessions for a venue, or alternatively, those working in leisure, recreation and educational environments can gain an Archery GB Instructor Award, provided by Archery GB, and lead the sessions themselves. Archery retailers can provide all the equipment that venues require, with a basic kit starting from about £1,000. Archery GB is also offering a
number of grants as part of the programme which venues can apply for. Head of development at Archery GB David Reader said: “Archery is one of the fastest growing sports in the UK, with thousands of people attending ‘have a go’ archery events at activity centres, holiday parks, archery clubs and other tourist attractions. “It’s an Olympic and Paralympic sport that appeals to all ages and abilities. “Leisure centres and other community venues are seen as important drivers in the future growth of archery and we’re delighted to help them establish the sport as an activity in venues across the UK, helping them to stand out in a competitive leisure industry.” I Have you introduced an unusual sport or activity into your gym or leisure centre? If so we’d love to hear how things are going. Send your stories to ce@scriptmedia.co.uk or contact us on Facebook or Twitter and you could appear in a future issue of the magazine.
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Titan Force launched in aid of Trust YOUNG men aged 18-24 have been encouraged to sign up for a new fitness campaign, in aid of the Teenage Cancer Trust. Titan Force: Trip to Ripped will transform 20 ordinary young men over the course of a gruelling six months of intense and challenging gym-based training and healthy eating. The campaign is being fronted by ex-marine and award-winning personal trainer, Rich McKeating, who wants to show what can be achieved through hard work and dedication. The project will culminate with a 2017 charity calendar displaying the Titans at their ripped best, with all proceeds going to supporting the charity. Rich said: “Titan Force is being launched to raise money for an important charity and to prove to young people good physique is about hard work, dedication and discipline as well as a healthy diet. “We’re trying to show that there is no need for an expensive list of supplements and absolutely no need for dangerous steroid abuse which unfortunately is all too common among young males.”
Operator 1Life takes on responsibility for centre By Christina Eccles BOSTON’S Princess Royal Sports Arena is looking forward to a bright new future after operator 1Life took on full responsibility for the centre. Following a contract signing with Boston Borough Council, 1Life now has the go-ahead to arrange improvements to the centre totalling £880,000 and introduce a range of new services which will improve the offering to the local community. The investment in the centre will include expanding the size of the gym, introducing a new multi-purpose exercise area, the creation of a new group cycling studio, the installation of a full range of the latest fitness machines and innovations into the gym, refurbishment of the existing wet changing rooms and an ongoing programme of repair and maintenance works. New services which will be launched at the centre will include a range of new group exercise classes and small group training sessions, new group cycling classes, the introduction of a health and wellbeing service and GP Referral system. In addition to the new services, the investment at the centre will also create job opportunities for full time, part time and apprenticeship staff. Managing director at 1Life Neil King
Operator 1Life has taken control of Princess Royal Sports Arena in Boston. said: “We are delighted to be working in partnership with Boston Borough Council to secure the future of PRSA. “This new contract will enable us to build on the positive improvements that have already been made to the centre and will see the launch of many new additional services for the local community. “We are excited about the challenge
ahead and are committed to running a leisure centre that provides local people with the chance to be more active more often.” I How are things going at your gym? If you’re looking to expand or introduce something new for 2016, we’d love to hear from you. Contact us at ce@scriptmedia.co.uk or on Facebook or Twitter.
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Operator signs up to scheme that promotes mental health A SHEFFIELD charity which operates leisure facilities all across the region has highlighted its commitment to promoting positive mental health and wellbeing by signing up to a national sports initiative. Sheffield City Trust, which operates venues including Ponds Forge International Sports Centre and the English Institute of Sport – Sheffield, has become a member of the Mental Health Charter for Sport and Recreation. The scheme, created by the Sport and Recreation Alliance in partnership with the Professional Players Federation and mental health charity Mind, shows how sport can use its collective power to tackle mental ill health and the stigma surrounding it. It aims to ensure that the sports sector can help make mental health a commonly understood matter and actively tackle discrimination to ensure that everyone is treated with dignity and respect. Healthy partnerships manager at Sheffield City Trust, Rob Womack, said: “By becoming a part of this national scheme, we aim to show how sport and recreation not only improves physical health but can also contribute to good mental health and wellbeing as well. “SCT believes it is vital that everyone has the chance to take part in and benefit from sport and recreation. “We therefore aim to promote and adopt good mental health policies and best practice to ensure that people affected have the same opportunities across our venues than anyone else.”
Super Bowl winner launches ‘game changer’ kit at LIW By Christina Eccles SUPER Bowl winner Brady Poppinga launched a new piece of fitness equipment into the UK market at this year’s Leisure Industry Week; describing it as a ‘game changer’ for gyms and their members. The XPT was designed by Brady to enhance his own speed, power and explosiveness as a professional athlete and is now available to the fitness industry, via supplier Rubicon Sports. The power rack combines the benefits of free weights with the safety of machine weights by including a patented quad lock braking system with a linear guided barbell. The barbell is incorporated into the rack and enables vertical, horizontal, diagonal, lateral and rotational bar movement, engaging all muscle groups as in free weight training. The patented quad lock braking system incorporates two levers on the bar. These are closed by the hands as they grip the bar and when braking is required, simply opening the hand automatically releases the lever and engages four solid steel locking pins, catching and stopping the bar in any position. Brady explained: “The XPT is a game changer. It combines the safety of a machine with the benefits of free weight training in one compact unit. “The biggest thing for clubs is that it creates the feeling that they care about their members. For gym own-
Brady Popping with the XPT power rack that he designed. ers, there’s also that sense of peace of mind. Members can lift in a way that’s beneficial and safe.” According to Brady, the response to the product so far has been ‘amazing’ and he told Workout, he enjoyed chatting to people on the show floor to explain the benefits of introducing the kit into their gyms. He added: “It’s been great to see people’s reactions. It’s so unique as users can lift in a way that’s safe, without any compromises – it combines the best of both worlds.” Director at Rubicon Sports David Shaw added: “Having met Brady in Germany at FIBO, we were very excited about taking on the distribution of this fantastic innovation. “At LIW, we had such a great
response to the XPT and it was really nice to have all our positive thoughts confirmed by such a large cross section of the health and fitness industry. Two unrelated people went as far as to say that this was the best piece of equipment they had seen at LIW in their 20 years of coming to the show. “Because of the safety of the breaking system combined with the free flowing barbell, it fills the needs of all the gym users from the novice to the performance athlete. “We see the XPT having a place in every gym in the country from schools, colleges, corporates to health and fitness clubs and sports clubs and so we are looking forward to a busy time and some very happy customers in the next few years.”
Gym gets hands-on with its sponsorship of half marathon TONBRIDGE gym The Strength and Conditioning Institute was a true hands-on sponsor of the Tonbridge Half Marathon, providing a free stretching and mobility facility for runners to use both before and after the race.
Up to 1500 runners took on the 2015 event, which this year celebrated its fifth annual race. Director and head coach Alex Shoebridge said: “The buzz at the Athletes’ Village this year was amazing, and is a tribute to runners, sup-
porters and the organisers. We are so proud to have been involved, and to be able to personally congratulate and chat to so many runners as they recovered after the race was a real privilege. Congratulations to all who took on such a challenging course.”
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Welcome to WorkOut Weigh In – it’s your chance to have your say and share your views on industry issues. You can email us at ce@scriptmedia.co.uk or you can message us on Facebook or Twitter.
This month’s top Tweets...
Picture of the month
@Gladiatorfituk: Great speaking to Olivia from @WorkOutUK about @fitballerzacdmy many thanks. Looking forward to seeing article! @mygymhood: We are excited to be attending the @FitnessAwards @WorkOutUK – looking forward to meeting everyone there! @Dawntuckwell: Gr8 afternoon with @WorkOutUK prepping our seminar and checking out @NSCvenue for @FitnessAwards conference @_ActionPR @LKB_PR: It's great to see @Kettfusion and @FitnessHub_UK in the functional training feature in October’s @WorkOutUK. A fab read, as always :-) @PenrynFitness: Just booked our tickets to the @FitnessAwards fingers crossed we bring home an award this year.@WorkOutUK @EliteGymUK: Great visit we had
from one of the Judges @FitnessAwards today at #EliteGymUK!! Awarded with a certificate! #Proud @Westway_Fitness: Can’t wait to find out who the winner of Best Rehabilitation Facility of the Year will be at the National @FitnessAwards. (We hope it’s us!)
@NAhutchinson: @scottwb1 in full flow presenting achievements and innovations @BurnleyLeisure for the @FitnessAwards @eaStAlbans: Delighted to have been nominated for Group Ex and Customer Service club of the year @FitnessAwards can't wait for the finals Dec 4th #30x5 @modelnicola: Me and some members getting excited for the @FitnessAwards can’t believe we have been shortlisted in two categories! RT
Charleston record bid boosts charity centre STRICTLY Come Dancing’s assistant Charleston choreographer and Dragons’ Den entrepreneur Scott Cupit got 977 swing dancers and members of the public together to smash the Guinness World Records title for the largest Charleston dance. The event was held at London’s Spitalfields Market in aid of Guy’s Cancer Centre Appeal. Scott, who has coached celebrities including Daniel O’Donnell, Scott Mills, Judy Murray and Alison
Hammond, said: “I think we smashed the world record. “The whole Swing Patrol community were here, swing dancers from across the UK came and supported it. “We just needed 503 people and we've had over a thousand people show up. It's not official yet, the Guinness Book of Records will let us know soon, but we’ve had a great day and raised money for Guy's Cancer Centre.”
Excitement is building on social media for the first National Fitness Conference, taking place at the National Space Centre ahead of this year’s NFAs. To keep up with the latest news about the event, follow us on Twitter @FitConference or visit the Workout Facebook page www.facebook.com/workoutmagazine. Also, Tweet and tell us why you’re looking forward to the conference and what you think your highlights will be and we’ll print the best responses next issue.
Editor’s comment AS I write this month’s editor’s comment, it’s just six weeks to go until the most exciting date in our calendar. On December 4, hundreds of fitness industry professionals will descend on Leicester for the National Fitness Awards and our new event, the National Fitness Conference. And we can’t wait to welcome you there. It’s shaping up to be a great day, with many ambitious gym owners, managers and personal trainers already purchasing tickets for the conference, where they will be able to hear from the likes of fitness entrepreneur and star of The Apprentice, Katie Bulmer-Cooke; retention guru Dr Paul Bedford; CFM/MYZONE founder Dave Wright and founder of LFX Graeme Hinde, who will all be sharing their top tips on how to boost your business – without breaking the bank. For anyone who reads the pages of Workout every month or looks at gyms or fitness businesses featured in their local press and thinks ‘I’ve got a
story but I’m not sure how to get it out there’, I’ll also be running a session which can help with just that. Alongside Action PR director Dawn Tuckwell, we’ll be revealing what makes a good news story, how to find the most interesting angle to pitch to the media and the PR tools which will give you the best chance of securing valuable media coverage. Turn to Page 45 for full details including the running order for the day and find out how you can be there. Following the conference, we’ll be leaving the National Space Centre and making our way to the Athena for the sixth National Fitness Awards, which will be hosted by Katie and Olympic swimmer Steve Parry. Last year, we welcomed over 800 guests to the event, and ticket sales so far suggest we’re on course for a sell-out this year. If you haven’t booked your table yet or want to find out more, visit the website www.nationalfitnessawards.co.uk or keep up to date with the latest NFA
Christina Eccles news by following us on Twitter @FitnessAwards Congratulations once again to all our finalists! Make the most of being shortlisted by spreading the word about your achievements and we’ll look forward to seeing you on the night.
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Advertiser’s announcement
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A group of three dedicated fitness fans from Sheffield based gym Fitness Garage have completed a gruelling Ironman challenge. The event in Bolton started with a 2.4-mile swim, followed by a 112-mile bike ride and finishing with a full 26.2-mile marathon. The Fitness Garage team was made up of co-owner Darren Woodhead, trainer Jake Cook and member Nick Pratt. Following their success, Darren (pictured) and Jake have now committed to the Lanzarote event in May 2016.
Royton Leisure Centre has opened in Oldham.
£8m leisure centre opens A NEW state of the art £8m leisure centre has opened in Oldham, replacing Royton Sports Centre. Oldham Council, Oldham Community Leisure, Willmott Dixon and partners came together to celebrate the completion of Royton Leisure Centre, which has been funded by the council and will be run by OCL. Facilities now on offer to the community include a six-lane, 25m Olympic legacy swimming pool with spectator seating and a separate learner pool, two exercise/dance studios and an 80-station fitness gym fitted with Technogym’s OMNIA Three functional training equipment, Element strength stations, Excite cardio range, Group Cycle bikes and a range of free weights. As part of the Olympic Facilities Legacy Fund, the new centre was awarded a grant of £134,000 from Sport England to support the pool’s installation and ensure the legacy of
London 2012 lives on. Gladstone Health and Leisure has supplied all the membership management software for the new site, which includes a specially developed access control system, enabling specific facility usage to be collected via a touchscreen at turnstiles. OCL chief executive Stuart Lockwood said: “The new Royton Leisure Centre will become a central hub for adults and children of all ages and abilities, providing a better and more tailored offering than ever before. “Our team, in partnership with Oldham Council, have worked extremely hard over the last few years to bring this project to life and it’s very rewarding to see the facility complete. “Our members have already expressed their excitement to try the new facilities and activities. We hope new members will be enticed by this new and improved offer.”
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Nutrition addition offers little bit extra BRITISH Military Fitness has extended its offering by launching a Nutrition Hub, alongside top performance nutritionist Ben Coomber. Ben, who has run online nutrition coaching company Body Type Nutrition since 2010, will now offer his services as the BMF nutritionist, providing a wealth of free advice and tips, as well as informative videos to help members to stay on track with their health goals. Ben will also be leading nutritional seminars in Birmingham, Manchester and London to BMF members. Managing director of British Military Fitness Harry Sowerby said: “We are very pleased to be partnering with Ben Coomber to offer our members that little bit extra to help them on their health and fitness journeys. “He is a very knowledgeable source within the nutrition sector and is passionate about educating the nation in health, fitness and human performance, just as we at BMF are passionate about getting the nation healthier and more active so it is great to be leading the way together.”
Take a creative approach with middle-aged clients By Olivia Taylor PERSONAL trainers should take a more creative and adaptable approach to get the best out of their middle aged clients, according to an expert. Anne Elliot, who is programme leader, Msc sport, exercise and physical activity for special populations at the London Sports Institute, Middlesex University, was among the speakers at this year’s Leisure Industry Week, providing industry insights to event visitors. During her seminar she advised delegates to keep their middle aged clients coming back by making sure they were enjoying their sessions, as
well as feeling motivated. She said: “Just because we enjoy physical activity doesn't mean our clients do – not everyone likes physical activity as much we do.” Personal trainers need to be prepared to change their clients’ workout the minute they walk through the door, Anne told listeners. She added: “Your middle aged clients don’t want to be trained like your 20 year old clients, they’re going to have different goals.” Although trainers build a close relationship with clients they were told to remember what they’re qualified in and stick to that. Anne added: “Be a good motivator,
but stick to your job boundaries. You’re a personal trainer, not a marriage counsellor or a medic.” It’s also important for clients to report any health issues that will affect their training to their personal trainer, Anne told delegates. She added: “The route to success with this group isn’t progression it’s regression. I’ve had clients who’ve managed to do a press up and that’s been a big deal to them.” I How do you engage different age groups in physical activity? We’d love to hear from you. Email your thoughts to ot@scriptmedia.co.uk and you could appear in a future issue of Workout.
The iconic SSE Hydro in Glasgow’s SECC campus has been lit up to mark the first ever World Obesity Day. Organised by the World Obesity Federation, the day aimed to highlight the many initiatives being undertaken around the world to tackle the challenge of obesity. Director of conference sales at the SECC Kathleen Warden said: “The World Obesity Federation has been a key partner in helping us to develop a strategy that promotes a healthier lifestyle among staff and clients at the SECC. We warmly endorse the first ever World Obesity Day.”
Bridging the gap between old school gym and new commercial ones A GYM in Stoke is going from strength to strength; aiming to create the best environment possible for members who are serious about their training. Strength Asylum, which is among the clubs battling it out for a 2015 National Fitness Award at the event on December 4, was opened by Andy Parker in 2012. He explained: “I wanted to bridge the gap between the original old school gym and the new commercial gyms. I looked at what we thought were the good and bad points from all the gyms out there and put them in order of priority. “If I was going to compete in such a competitive market at the highest level only the best equipment will do for members that are serious about training. I looked for equipment that has the best reputation and brand strength along with functionality. “I looked at suppliers and again decided I would settle for nothing less than the best supplier supplying the best equipment and service, this is where Staffs Fitness supplying
Andy being presented with his official Hammer Strength plaque. Hammer Strength machines was an easy decision to make.” The gym now has about 900 members and has Andy has ambitious plans for future expansion. He added: “I am very thankful we have a supplier like Staffs Fitness who understands our needs and is capable at delivering equipment to fulfil our needs now and in the future.”
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As a fun way to get a full body workout, pole fitness is growing in popularity, with more studios opening around the country and even forward thinking gyms adding it to their timetables. Workout tried out the trend. Instructor Kirsty teaching the WorkOut team some pole fitness moves.
Why Kirsty is in pole position INSTRUCTOR Kirsty Griffiths got bitten by the pole bug about seven years ago before it became the mainstream fitness concept it is today. Wanting to learn the techniques after initially seeing a performance on a night out with friends, she signed up to classes taking place in local nightclubs. But as she became skilled enough to teach sessions herself, she realised the space available in those sort of venues wasn’t the most suitable for her and she’d prefer teaching in a professional studio in order to help
students get the best out of her classes. She explained: “I got into pole for the fitness side and didn’t want to be in nightclubs. I wanted to change people’s perceptions.” After teaching classes in local dance studios, she eventually found the perfect premises in Barnsley, and set up Rainbow Pole Fitness, alongside business partner Kirsty Marsden. The pair also gained their pole fitness qualifications through X-POLE’s XPERT Pole Fitness programme – one of the largest pole fitness certifications in the world and the only pole
fitness qualification in the industry. Kirsty added: “It’s so much more reputable now than it ever used to be. For people to be able to take pole fitness seriously, it’s important to go down the right channels.” With pole fitness now in the limelight more than ever, this type of class could be perfect for gyms looking for something different to add to their timetables, according to the experts at X-POLE. International marketing spokesman Kash Suntharamoorthy said: “Pole dancing as a form of fitness has
become increasingly popular – a fact reflected by the increase in the number of schools and studios opening up across Europe as well as some of the major gyms, such as GymBox in London and David Lloyd, offering pole fitness classes. “After leaving school or higher education, group exercise options are more limited for women unless they take part in Zumba, Pilates or similar. “This is where pole fitness comes in: by providing a friendly, non-competitive and most of all fun way to get a total body workout.”
Fitness classes offering a spin with a difference By Christina Eccles WHEN I first asked the question to my colleagues and friends, ‘Do you want to try a pole fitness class?’, the response was a resounding yes; proving there’s a definite appetite for this type of workout. Having never tried a class like this before, none of us really knew what to expect. But we did know that we were excited and eager to give it a go. We were lucky enough to be attending a private session at Rainbow Pole Fitness in Barnsley, taught by Kirsty, which was great because as we were all beginners, it meant we could benefit from extra attention from our instructor. And it eliminated that fear factor of being worried everyone else in the class would be better than we were. Following a warm up and a quick demonstration from Kirsty, we were able to have a go
at some actual pole work, trying out spins and climbs and getting to grips with some of the basic movements. We also got to have a go at a headstand, leaning against the pole – with various levels of success! Mine was definitely a bit wobbly but my friend Sam proved a natural and held the steadiest pose out of all of us. Kirsty was a great instructor – motivating and enthusiastic – and was happy to talk us through the movements and demonstrate them as many times as we needed. It was also clear she was passionate about pole fitness and the benefits of getting involved in classes and that enthusiasm was infectious. We all left the session saying how much we had enjoyed it and after posting some of our pictures on social media, many of our friends said they’d also be keen to give it a go. With pole fitness still being a relatively unusual concept in our area, we’ll definitely be helping to spread the word about how much fun the classes are. And with Kirsty’s studio also offering the amazing sounding aerial hoop sessions, we’re already planning a return trip; so watch this space to see how we get on in a future challenge!
Pictured left: Workout editor Christina Eccles (centre) friends Samantha Key and Kerry Fletcher and Workout’s Lucy Dickinson and Olivia Taylor preparing to try out the pole fitness class. Above: Kerry tries out the pole fitness and, above left, Christina gets to grips with the pole.
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New event is launched for industry LEISURE-net Solutions has launched a new one-day industry networking event. Building on Leisure-net’s successful two-day active-net conference, Innovate 2016 will take place in Burleigh Court, Loughborough University during March next year. It will enable operators to formally meet with up to nine suppliers, maximising their time and building relationships that could help add non-sporting physical activity opportunities to their facilities, such as spas, soft and outdoor play, adventurous family activities and 10-pin bowling. Suppliers already committed to the new event include Alliance Leisure, which focuses on facility development for local authorities, education and leisure trusts that want to improve their offering. CEO Sarah Watts said: “We have been very impressed by active-net and how valuable the event has become in helping to grow our network, and so we are really pleased to support Innovate 2016. “It represents a great opportunity for us to share the innovation we deliver with many more organisations.”
Successful gym doubles in size to meet demand By Olivia Taylor A SUCCESSFUL functional training gym has almost doubled the size of its premises due to an increase in demand. Personal training studio 365 Functional Fitness opened in Worksop two-and-a half-years ago to provide locals with a different kind of exercise. Members have access to a range of functional equipment such as kettlebells and battle ropes to cardio equipment. A range of effective classes are also on offer such as Tabata, Spinning and Boxercise. Owner Howard Hill said: “We’ve got a lot of competition in regards to gyms in the area, but we don’t need to worry too much, we’re a personal training gym, we’re bespoke. “I used to work at Bannatyne’s but I wanted to shy away from the machine style training. We specialise in the more functional side of things.” The expansion has seen the facility go from 800 sqft to 1,400 sqft, providing users with a new personal training studio and sports therapy room that offers sports massages, acupuncture and physiotherapy. Howard added: “Since we’ve extended the facility, the Facebook likes have gone through the roof, but we’re look-
365 Functional Fitness in Worksop provides a different kind of exercise. ing to expand again – we’re outgrowing it already.” The club opens its doors to everyone; attracting people who want to train to lose weight, professional and academy footballers and bodybuilders such as Ryan Terry who came fourth in Mr Olympia and Jamie Christian Johal, UKBFF British champion. Howard added: “We’ve got the common Joe Public training with us, but then we’ve got professional athletes
as well.” The club’s 12-week transformation packages are also proving popular with members signing up and receiving nutritional guidance paired with intense personal training. Howard added: “We educate people on how to change their lifestyle properly instead of using fad diets.” I Are you a successful functional training gym? We’d love to hear from you. Contact us at ot@scriptmedia.co.uk
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ACE report on wearable devices and the fitness industry By Dave Wright WHETHER counting calories, steps or carbs, fitness consumers seem to love tracking their efforts and their progress. It’s no wonder that wearable activity devices are becoming ubiquitous, both inside and outside the gym. According to the Consumer Electronics Association, revenues from fitness and activity tracking devices, which include fitness activity bands, smartwatches and smart eyewear, will reach over £3b in 2015. These numbers will only continue to grow as a wider array of products enter the market and consumer awareness grows. The idea at the foundation of the development of these products is that continual awareness of one’s lifestyle habits provides ongoing motivation and guidance These devices can be used as a means of more efficient and effective interaction with health and fitness professionals, as they provide a means for clients to track their physical activity and nutrition habits when they are away from the gym. This gives you, the health and fitness professional, access to important data that was previously only available via the client’s self-reporting—a potentially biased and unreliable process. The consumer has clearly embraced wearable activity devices, so it must become our mission to determine how to integrate the technology into training programs, facility memberships and everyday client interactions. Recently the American College of Exercise (ACE) conducted a survey amongst all its instructors asking their perception about technology.
Dave Wright The three key areas that they focused on where: 1. How can wearable devices positively impact your business? 2. How can these devices help your clients achieve sustained success with their goals? 3. What gaps do you see in the overall integration within the fitness industry And the results were summarised here: I 71 per cent have had clients ask about wearable devices yet only 51 per cent are prepared to answer. I 86 per cent said that there should be a single platform to gather their clients’ data however only 44 per cent would be prepared to pay for it. I 75 per cent said that they would be willing to run competitions with their clients using wearables. I 71 per cent said that they would allow clients to purchase devices directly or through a voucher code and 74 per cent would if there was a
possibility of earning revenue. According to the survey, the most common gaps with wearable devices: 1. Accuracy 2. Inability to track all activity 3. Consumer education So the bottom line from the report is that these results show that the majority of health and fitness professionals are hearing questions from clients about wearable activity devices, but that the professionals do not always feel qualified or educated enough to answer those questions. In addition, consumers appear to be unsure how to choose which device matches their individual needs, and they are not always sure how to best use the devices once they buy them. This suggests that better education is needed for everyone involved so that clients and trainers are making the most of their investments in this technology. Getting the data is not enough on its own, which is why the fitness industry would be wise to truly embrace the use of wearable activity devices and develop a process through which the numbers can transform into programming and progression – and eventual goal attainment. I Dave Wright is the CEO of CFM (Creative Fitness Marketing), CEO and creator of MYZONE®, owner of the Feelgood Fitness & Voyage Fitness Club Chains, a former Board Director of UK Active and founder of the IOU. With offices in Chicago (US), Nottingham (UK) and Melbourne (Oz), Dave’s companies have worked directly with over 5,000 health clubs across 30 different countries, encouraging people to be more and stay more physically active. He may be contacted on Dave@myzone.org
Former nurse builds new career in fitness industry A FORMER nurse has revealed why the gamble to quit her job as a quality control analyst in order to follow her passion and take up a career in health and fitness has now paid off. Sharon Clare is now not only a personal trainer but also a natural international physique competitor, having won both the British Natural Body Building Federation’s Final and Miss Britain Physique. She explained: “My background prior to personal training was in medical health and science. I originally trained as a registered nurse, and then went on to work as a pharmacy assistant before becoming a QC analyst. In my spare time I would regularly weight train as I had always been interested in sports and fitness. “The trigger point for me would be when I competed in and won the British Natural Body Building Federation’s Final in 2004 and became Miss Britain Physique 2004. The risk of leaving my well paid full time job to become a self-employed personal trainer was definitely something that I had to seriously consider. However I realised that if I could achieve these incredible fitness goals
Sharon Clare then I could use my years of experience and knowledge to help others achieve theirs.” Sharon then went on to complete her Diploma in Personal Training and Sports Massage in late 2004 with Premier Training International and went on to become a successful PT at
her local fitness facility in Bury St Edmunds, training a wide variety of clients. Since then Sharon has also gone on to complete further courses including Advanced Nutrition for Physical Performance, Viper Training and the Community Health and Wellness Certificate and has her own business, Body Coach Fitness. She added: “My business currently involves both specialist face to face and online personal training and nutritional advice. We work using a more holistic approach to fitness and wellbeing, aiming to promote a healthy, active lifestyle and to get more people more active more often. “For me, the most rewarding part about being a personal trainer is seeing someone achieve their personal, fitness and weight loss goals and being a large part of this life changing health and wellness process/journey. “I want to be able to provide an expert service at an affordable price without compromising on quality. I am so glad I took the decision to leave my old job and pursue a career in something that I was truly passionate about.”
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How to raise your profile in your area: using local media By Dawn Tuckwell, director, Action PR PUBLICITY could be closer than you think... While everyone knows the benefit of media coverage, sometimes it’s easy to overlook the sheer potential and impact of the local media. It may seem like a nice idea to get a mention in a national newspaper and for brand awareness and part of a bigger campaign is fantastic to have. However, realistically, a news piece in your local paper – be it in print or online – will reach more people who are likely to engage directly with your site simply due to geography. Local press coverage can be relatively easy to come by if you can dedicate some time to get to know the media and understand what they are looking for. The frequency of publication (weekly in print and daily online) give you ample opportunity to develop a nice relationship of regular news creation to your local audience. People often say to me they don’t have any stories to share. Well stop a moment and think what’s happening right now at your facility? What’s on your notice board? The home page of your website? What posters are in reception and (let’s be honest here) pasted up in the men’s and ladies’
Three key areas to generate business
changing room doors!? If you have improvement work underway, upgraded kit installed or new classes on the timetable, you have a story – particularly if any of these things are unique to your site or unusual in the area. Charity coffee mornings, swimming, cycling or fitness class ‘marathons’ are also welcome news. Not to mention the success of individuals including weight loss, health rehabilitation, sporting success and the completion of physical feats by colleagues and members. All the things people chat about in reception, stories told over a coffee in the café or before the class starts – these little nuggets that interest colleagues and friends may be appreciated by a wider audience. Start by picking up your local paper and reading it. Look at the stories they cover, the charities they support and the regular sections they run – some have a lifestyle/health and wellbeing section. If you can offer some advice and ‘top tips’ on topical subjects such as beating the Christmas bulge, sticking to your New Year resolutions, slimming for spring or keeping kids active, offer it to the paper. Your fitness experts and personal trainers have expertise that can be shared and valued. Do a bit of homework first: call up the local papers’ editorial teams and
THE fitness market is an extremely competitive market with huge commercial chains enticing members using extreme low cost memberships. In a ‘race to the bottom’ independent gym owners offer rock bottom prices in order to compete. There is an answer to your worries. Kustom Kit Gym Equipment has estab-
check the best person to send an email to. Check their deadline – and make sure you get your stories to them at least a day before this for your best chance of inclusion. Always try and supply a good photo for your story – a good picture significantly boosts your chances of the story being picked up. Remember, papers will need a photo of at least 1MB and preferably 2MB – set your phone or camera to take this shot (what you pop onto your website or Facebook pages may not be ‘high res’ enough). Don’t be afraid to invite your local reporter and press photographer to your site to report on key activities: they often like to get their own comments from people and photos from an event. Invite them to take part where possible – if you have a new class or intriguing piece of gym kit, let them try it. See if they’d like a month’s free membership to experience your site first-hand. It all shows confidence and builds the relationship nicely. Local press love a community story – charity events, free health checks linked to national awareness campaigns and classes to meet particular needs – such as weight loss and falls prevention – are all of interest. It’s just important that this is packaged in the right way and not seen as a pure advert.
lished itself in the UK market by offering gym solutions which focus on three key areas. Branding, atmosphere and the most important building blocks which make your gym, the equipment. With facilities around the UK taking advantage of our gym solutions we are able to offer innovative, unique pieces and customise most elements of your equipment in order to increase mem-
Dawn Tuckwell Creating local news coverage may not appear to directly impact your bottom line but don’t underestimate its value. Good news of your facility creates a positive perception of your site, builds pride among your colleagues and members and enhances your reputation. All these things raise awareness and encourage people – including potential members – to take a closer look. I If you want to find out more about how to engage with the media and raise your profile, Dawn and Workout editor Christina Eccles will be delivering a seminar at the National Fitness Conference on December 4 at the National Space Centre. For more information or to book your place visit www.nationalfitnessconference.co.uk
berships and stand out from the crowd. A recent install at Body Bionic Gym in Thatcham proved to be a huge success with its members when we revamped the facility with a range of benches, plate loaded gym equipment and our signature Power Racks. Want to know more? Visit www.kustomkitgymequipment.co.uk or contact 01934 707060.
UK FITNESS SCENE
Burnley Leisure took its fitness professionals into the heart of the town centre to celebrate National Fitness Day and get more local people into exercise. During the day, the people of Burnley took part in a variety of group exercise sessions, while the team were on hand to offer advice and encouragement on how to get active and make health improvements. The day formed part of a full week of free activities organised by the leisure trust under the #lifechanging aimed at getting people more active, more often. Operations manager Scott Bryce said: “We are already planning next year’s event which we plan to be as exciting as this year’s, with lots more on offer to make the week’s event even bigger and better.”
Fitness company provides results based training locally and online By Olivia Taylor A HUDDERSFIELD based fitness company is achieving success by providing results based training in their region and to a wider audience online. XTND fitness is offering people who want to make a positive change to their health and reach their goals the training and nutritional information that they need. Ben Whitehead and Natasha Maloney wanted to steer people away from fad diets and direct them to effective training and nutrition. Ben said: “I want to show people
you can still have a social life, go out for a drink and a meal and get good results.” The company offer their expertise and over 10 years’ experience to their clients in order to help them get where they want to be. Ben added: “You can do all the courses you want but when it comes down to it, the experience you have is key.” People can either choose to take their fitness journey face to face with the trainers or virtually online, with a tailored diet plan and training guide, and constant support from Ben via text and e-mail.
He said: “We had people come to us who’d always struggled with their weight previously and now they’re working their way further down, dropping dress sizes.” Ben is currently training for his first UKBFF show and he is hoping to pass on his experiences to his clients by training them up for competitions. He added: “Not everyone wants to be an athlete, some people just want to feel fitter and healthier with themselves. “Discipline is a big part of it, and I know what it’s like so I’m able to use my experiences as examples with clients.”
Campaign aims to increase participation ENGLAND Squash and Racketball has launched a new Game Changer campaign to increase participation in the sport. As part of the initiative, the national governing body has expanded its partnership with Places for People Leisure, which runs 100 courts across England, and will widen their squash programme across their leisure facilities to attract 5,000 new people into the sport. Wycombe Sports Centre, Kingsway Leisure Centre in Cheshire and the Arena Leisure Centre based in Camberley will continue to work with the governing body, while a further six sites have been identified, which will be part of the new strategy aimed at introducing local communities to the sport. ESR will also continue to provide support to current facility managers in order to help increase squash participation at these sites. Partnership director at Places for People Leisure Rich Millard said:
England Squash and Racketball has launched Game Changer. “This further expansion of our relationship with ESR only serves to demonstrate how successful the partnership has been so far. “The expertise in delivery and coaching provision from ESR combined with a number of our facilities
will ensure that together we provide the highest possible service to local communities. Across England, Places for People Leisure manages more than 100 courts and it will be fantastic to see them utilised to their full potential.”
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Strength in numbers ... By Mark Laws, Jordan Fitness HOPEFULLY nobody reading this is stupid enough to claim they know everything about every part of the industry. So that means we all have room to learn something new. What I have learned recently is that there are some areas of the fitness industry that I have never really liked – and because I have had so little involvement with them for so many years, I saw them as inferior. The good news is that I am willing to openly admit that I was wrong to look down on ANY part of the industry. The bad news is that I don’t think I am the only person to have dismissed other areas just because they aren’t my cup of tea… The area I am referring to is group exercise. Having recently been invited to teach PowerWave sessions at two Fitness Fiesta events I have been exposed to group exercise in it’s full glory and nobody was as surprised as me at how impressed I was. I grew up in a backwards country town where it was cool to ignore girls even into your late teens and your ability to play rugby dictated how popular you were – needless to say when I embarked on my fitness career 10 years ago I felt far more comfortable in the free weight zone
(with sweaty men wearing ill-fitting vests) than the studio where people (women, in tight lycra bottoms and illuminous baggy tops) danced and whooped and jumped around.) There were some women who ventured into the free weights area, wanting to become strong, but we made them feel so uncomfortable that they left and went back to their elliptical trainers. There were some men who ventured into the studio, emerging as a modern day Pied Piper being followed by a sea of pink vests and neon head bands. “He must be gay” we thought…before drooling over each other’s rippling biceps and singing along to Alanis Morissette. Yes, I know it’s ironic. Well it’s too late for me to go back and be the guy being chased around by an army of women (those brave souls were mavericks and deserved all the benefits they received). But it is not too late to have seen the light and develop a huge amount of respect for group exercise. I have been so lucky to work my way up to the top of the pyramid, working with athletes competing in World Cups, Olympic Games and International Championships. I also saw this as the pinnacle of the industry and in terms of ‘performance’ I guess it is. But only around 0.1 per cent of all people
Mark Laws who ever do ‘exercise’ will ever come close to competing at this level - so it is most certainly a finite market. Think about all the reasons the other 99.9 per cent of people exercise – lack of confidence? No selfesteem? Unhappy? No social life? These might not be YOUR reasons to exercise, but they are somebody’s. As fitness professionals we need to understand that just because we eat, sleep and breathe what we do the vast majority of people absolutely dread it – and because they don’t like it they dismiss it – just because it isn’t their cup of tea…sound famil-
iar???!!! I have a few golden rules upon which I base all of my training: 1. Is it safe? 2. Is it fun? 3. Is it effective? 4. Is it becoming a habit? As long as these rules are obeyed does it really matter whether someone does Zumba, or CrossFit, or Aqua, or Spinning, or Body Pump, or Bodybuilding etc etc etc? I am extremely proud of the high profile athletes I have worked with and would encourage any ambitious fitness professional to work towards the top of their game. However I also have the utmost respect for the instructors who are there for the vast vast majority of people who don’t have goals anywhere near as specific – they just want to have fun, smile with their friends, have the confidence to walk into a gym without being intimidated or to feel a little less guilty about the cake they scoffed at lunch time. The PowerWave and Fitness Fiesta has truly opened my eyes to the power of group exercise and everything that comes with it. I might not be wearing lycra anytime soon and you won’t see me dancing around a studio either – but I am as proud of my involvement in group exercise as I am of any athlete I helped to win an Olympic medal. I For details on any upcoming PowerWave courses email mark.laws@jordanfitness.co.uk now.
A charity is urging fitness fans to join ‘Team Paddington’ and conquer the UK’s highest mountains to raise funds to help save and change the lives of babies and children. Action Medical Research is seeking teams of four to six people – at least three climbers and a driver – to take part in its Three Peaks Challenge from July 2-3 2016. The challenge will see teams tested to the limit as they walk, climb or scramble to the summit of each mountain: Ben Nevis, Scafell Pike and Mount Snowdon. Each team must also carry their own Paddington Bear, the charity’s mascot, to the top.
Technogym partners with operator TECHNOGYM has partnered with Everyone Active to become the operator’s exclusive gym equipment and digital provider. With over 113 leisure and cultural facilities across the UK successfully managed by Everyone Active in partnership with 37 different local authorities, Technogym will provide the latest fitness innovations, both equipment and digital solutions, to give users a premium and connected experience. Technogym will work with Everyone
Active’s digital development team to assist in the growth and ongoing development of their innovative online platform, supporting the digital interaction between the leisure provider and its end users. Regional director at Everyone Active Duncan Jefford said: “We are delighted to be working with Technogym and knowing we’ll be giving our members the best training equipment possible. The digital element will be a brilliant addition to help improve our customer interaction and relations.”
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‘Nurture your team with love and care rather than fear ...’ By Olivia Taylor HUMAN interaction and customer experience are the keys to improving your brand, according to the director of a successful fitness company. Managing director of Evolve Manchester, Phil Hanna, told delegates during a seminar at Leisure Industry Week, that their attitude has a knock on affect throughout their club. He explained that everything down to where you place yourself on the gym floor and in the office can have an effect on your team and members. He said: “Treat your staff like you want your customers to be treated; we need to cascade the love of success to our members and staff. “The leader shouldn’t be at the top, it should be in the centre, at the heart. Nurture your team with love and care rather than fear. Be the guardian of your company,
don’t be the director.” Price and location of your club isn’t a big deal breaker anymore, according to Phil, who added it depends on how the member is treated by the people they come into contact with. He advised those who enter the facility should empower each other. He added: “Proximity isn't important anymore, people want to go to the gym where conversation exists. Make a place where they feel at home.” And he added that making sure staff and members have a good experience at the gym, will make them feel more comfortable and more likely to come back. “Set and maintain clear boundaries and expectations for staff and members. Make them feel like they’re part of something. Feed from the industry and feed into the industry.”
New trampoline park is set to have Southampton jumping to it ... SOUTHAMPTON is set to reach new heights, with the opening of an Oxygen Freejumping trampoline park in December. The venue will be the first trampoline park in the area and will make Southampton home to one of only two Oxygen Freejumping Parks in the country, following the successful launch of the first site in Acton, West London this July. CEO of Oxygen Freejumping David Stalker said: “Oxygen is the first brand of its kind in
the UK and each Oxygen Park will ensure the highest standards of quality and service. As a result, our staff will receive the very best training and we’re currently recruiting for people to join the team in a range of positions including court monitors, reception staff and party coordinators. “We’re excited to be opening our second park in Southampton and we’re looking forward to seeing local people discover just how much fun they can have jumping.”
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INDOOR ROWING AND CYCLING
Gearing up for cycling surge
Dani King using the Matrix IC7 indoor cycle.
EDINBURGH Council’s leisure facilities are preparing for an increase in the popularity of cycling by installing top-of-the-range indoor cycles in two of its clubs. Cycling is a key element of Edinburgh Council’s Physical Activity and Sports Strategy, and, combined with goals of increasing facility visits to 5m by the end of 2016, and becoming the most physically active city in Europe by 2020, the city’s leisure services team is looking for innovative ways to engage local people in exercise. As part of this, facilities at the council’s Leith Victoria site have been refurbished and now include 50 Matrix IC7 indoor cycles, which are endorsed by Olympic gold medallist, Dani King MBE. The bikes have also been installed at the Craiglockhart Leisure and Tennis Centre. Fitness manager at Edinburgh Leisure David McLean said: “We know customers love the exhilarating experience of cycling, the team spirit of the fitness class and the very real results they can achieve. We continue to look at ways to improve customer experiences, and are confident these new Matrix IC7 cycles are going to enhance classes even more.” Head of sales for Scotland at Matrix Fitness Chris Maule added: “Cycling has had a massive surge in popularity over recent years, and as a company that is heavily involved with the cycling community through our sponsorship of Olympic champions Dani King and Laura Trott OBE, and the Matrix Fitness Pro cycling team, we are delighted to be working with Edinburgh City Council to encourage more people to engage in cycling-related fitness pursuits.”
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Getting mums on their bikes puts centre in the running By Christina Eccles FLEMING Park Leisure Centre’s innovative mum and baby indoor cycle classes have been nationally recognised, following their success at getting new mums into exercise. The sessions have made the final three shortlist for Project of the Year at the annual Sportivate Awards and, having become County and South East Regional winners, the project will now learn its final position at the National Sportivate Awards Ceremony, to be held at the Houses of Parliament in December. The project was launched in January at the centre, in partnership with Eastleigh Borough Council’s SportWorks programme, who secured Sportivate funding from Sport Hampshire and IOW. The idea was to find a way for new mothers who were starting or returning to exercise to do so as easily and enjoyably as possible, initially targeting young mums aged 16-25 due to the high rate of teenage pregnancy identified in the Eastleigh area. The music, lights, and room layout, are all modified to enable mums to participate in a spin class whilst bringing their babies along in their buggies or car seats, meaning there’s no need to find childcare. The classes have received positive reviews across the borough and Fleming Park now deliver three
classes per week. SportWorks activator at Eastleigh Borough Council Harry Lee said: “We are delighted that the Mum and Baby Cycle project has been recognised not only regionally, but also on a national scale. It is the dedicated staff and the continual effort that the teams have put into making the classes a success which make it an incredibly rewarding scheme and we look forward to
rolling out further successful initiatives across the borough.” Partnerships director at Places for People Leisure, which operates the centre, Rich Millard, added: “It is tremendous news that our project at Fleming Park has received such recognition, as we recognise the impact that these classes have had upon the local community in Eastleigh. “It’s the passion and genuine
desire to provide opportunities for men and women to take part in physical activity which is the cornerstone of this achievement. “We hope that through this, we can encourage other centres to engage with customers during traditional ‘down time’ in spin studios as well as introducing mums to use these facilities for all their children’s activities as they get older.”
Company reveals plans for three new indoor bikes CORE Health and Fitness have revealed plans to introduce three new indoor cycling bikes. The bikes – Studio Seven, Studio Five and Studio Three – will be marketed under Core Health and Fitness’ Star Trac brand. President of Core Health and
Fitness Dustin Grosz said: “Our new bikes are a winning combination of features and price points that customers will love. “We have been the number one seller of group cycle bikes for over a decade and have over 15 years of experience in engineering,
design, manufacturing and distribution of indoor cycling bikes. “The design of our new line of bikes draws on that wealth of experience and reputation for producing the highest quality indoor cycling bikes, while answering our customers’
requests for a newly designed, more flexible and more affordable offering in the indoor cycling space. “The new bikes have a superior look and feel and are offered at a more attractive price point than Star Trac’s prior product offerings in this space.”
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New Keiser indoor cycle awarded certification THE Keiser M3 indoor studio cycle is the first bike of its kind to achieve the prestigious Power Accuracy Certification with the new M3I indoor Cycle. The M3I has been awarded the EN ISO 2095 European Certification for Power accuracy readings, showing an actual reading of one per cent accuracy, over performing in the test well within the +/- 10 per cent tolerances. The Keiser M3 bike that revolutionized indoor group cycling with magnetic resistance and the first bike with a computer, and who made power an industry standard, introduces the new Black M3I Intelligent Cycle with ‘Smartphone’ connectivity with is
Spinning with the best ... SPINNING fans in Manchester got the chance to train with the best when The Spin Factory held special masterclasses across its two sites. Master instructor Sarah Morelli brought her expertise to sites in Manchester City Centre and at Manchester Airport where she ran two days of classes, challenging hardcore Spinning fans and instructors to develop their techniques. Head spinner at The Spin Factory Ross Sommers said: “It is a bit of a cult. Once you get in to Spinning, it's hard to stop
being into Spinning. Spinners are always looking to push themselves further and get even better – and what better way to push yourself than by getting one of the top instructors in the world to put you through your paces.” Sarah added: “I teach Spinning because it makes me smile. “It lets me let go of my day, and it allows me to help people. To me that’s what Spinning is about, it’s about helping people to be fit, healthy and well, and that’s what I wanted to bring to Manchester.”
new Bluetooth wireless display. The M3I also links to all Virtual Reality systems wirelessly to show Power (Wattage), Heart Rate and Cadence. It is the only bike to also show ‘Gears’ in the console using the unique handlebar mounted lever, an easy to use alternative to twist dial systems. Keiser are developing their own cycling app in conjunction with a major software developer which will be provided free for studio members wanting to monitor, record and analysis their performance data on their smartphone. For more information contact Keiser on sales@keiseruk.com or call 01666 504710
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INDOOR ROWING AND CYCLING
Virtual concept gives clients more flexibility THE introduction of virtual classes has allowed a gym in Leicester to increase its indoor cycling offering and better cater to member demand. Everyone Active Parklands Leisure Centre runs over 60 group cycling classes per week, with the virtual offering proving popular with customers as it allows them to attend sessions at the most convenient times for them. Everyone Active contract manager at Parklands Leisure Centre James Naylor said: “The concept of virtual classes was quite alien to many of our users when we introduced it, however the availability that it provides to be able to host over 60 group cycling classes per week including early mornings and late nights has been
“Our dedicated cycling studio is now in use throughout the day, every day and it has increased participation significantly without having to rely on instructors whom are often working at other venues.” hugely welcomed by members and casual users alike. “Our dedicated cycling studio is now in use throughout the day, every day and it has increased participation significantly without having to rely on instructors whom are often working at other venues.” Virtual classes are now performing so well, the club is considering adding more
to its timetable in the future. James added: “The virtual concept is something that we are really engaging with now and we have a program of over 150 weekly classes which includes many forms of group exercise including Body Combat, Zumba and yoga along with our group cycling. We are also currently reviewing another studio space which we may include virtual in the near future.”
UK FITNESS SCENE
35 Innovative indoor cycling studio BOOM Cycle is hosting a night in with a difference later this month. Almost 40 participants can take part in The Girl’s Night (Sp)IN where they will enjoy a 7pm BOOM Cycle class, followed by mini manicures and pedicures provided by City Swish, FACEPLACE mini facials, Belvedere cocktails and delicious healthy food provided by foodie author Signe Johansen. Creative director Hilary Gilbert said: “We’re so pleased to be sponsoring Girl’s Night (Sp)IN again this year because the event is just so much fun. “It's so exciting to work out and feel great and then be pampered top to bottom. It’s totally a good for the soul event.”
England Rugby looking for female conversions ENGLAND Rugby has launched its new women and girls’ programme Pitch up and Play, designed to get 10,000 more women into the sport by 2017. Free sessions are open to women of all abilities and participants are encouraged to play to their strengths; whether they’re fast, agile, tall or strong. The key focus is encouraging
women into the sport with inclusive, enjoyable and informative sessions, whether they’re brand new to rugby, a supporter or a returning player. With an introduction to tackling, Pitch up and Play also includes skills, fitness and match play whilst building confidence and providing a playing field for women and girls to discover what makes them strong. Players will also be able to select a
‘motivation band’ on arrival which helps them to shape the tone of the session themselves depending on whether they are just looking fun, want to compete or focus on fitness. This ensures that each person attending gets exactly what they want from the session, making it more likely they will come back. England Rugby’s Alex Teasdale said: “We’ve seen a fantastic growth in the
sport over the past few years, and the women’s World Cup win last year certainly gave us a massive boost and well deserved profile for the game. “Our aim with Pitch up and Play is to make Rugby accessible and attractive to women of all abilities, whilst also positioning the sport as an opportunity for women to be proud of, and portray their inner toughness, strength and athleticism.”
TRAINING AND RECRUITMENT
Chris delighted to be working with Olympians FORMER managing director of Metro Bank Chris Brindley has been appointed chairman of the board of directors at Total Swimming and sister company Total Gymnastics, joining former Olympic athlete Steve Parry who co-founded both businesses. As part of his new role, Chris, who
Dawn takes on new leisure role KIRKLEES Active Leisure, which manages 14 leisure facilities and swimming pools on behalf of Kirklees Council, has welcomed a new chair to its board. David Heddon, who retired at the KAL Board AGM in September, has been replaced by KAL trustee Dawn Stephenson, pictured above. Dawn said: “It will be a very difficult task trying to ‘fill David’s shoes’, but I am determined to continue to help take KAL forward and work to retain the good quality leisure facilities that we provide, on behalf of Kirklees Council, as far as possible over the coming years.”
is also the long-standing chair of the County Sports Partnership, GreaterSport, will bring his own commercial expertise to support large scale plans for both organisations. He said: “As a champion of grassroots sport, I recognise the importance of sport not just for enjoy-
ment, but also for life, health and social skills. I’m delighted to be appointed chairman of two innovative and forward-thinking organisations – working with Olympians Steve Parry, Beth Tweddle and Becky Adlington to bring about a revolution in swimming and gymnastics is an exciting prospect.”
Burlexercise creators tell us why dance fitness is here to stay ... KATIE and Sarah-Lou created Burlexercise, The Ultimate Showgirl Workout, just over a year ago wanting to bring something fresh and exciting to the dance fitness world. Their Burlesque inspired fitness class which runs across the UK, is a make-up of a fantastic soundtrack, cardio and resistance within the one session, all topped off with sassy Showgirl flair… which makes it suitable for all ages – their current members range from 17-85 years of age! A big part of their training course focuses on bringing out the personality of the instructor, so they can really have a giggle with their members, increase their confidence, all whist offering a really effective workout that can burn over 500kcal per session. At Burlexercise they focus on the 'healthy’, offering higher and lower impact options so that everyone can work to their own fitness level. A recent survey by EMDP tells us
that 80 per cent of group exercise participants have been to four or more dance fitness classes in the last four weeks. Not only that, over one in three participants did no exercise at all before starting dance fitness, so new exciting group exercise classes are essential to our industry and in getting more people active. The feedback from Burlexercise class members is not only that they love how effective the workout is, but also that it’s sociable and enjoyable. It’s something they look forward to each week, rather than dread going to. Katie and Sarah-Lou currently have huge numbers of class demands throughout UK and are delighted to offer a Burlexercise training day within your venue, at a time that suits you. So you can add The Ultimate Showgirl Workout to your timetable. For more information visit www.burlexercise.co.uk
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Kettfusion adds more instructor dates KETTFUSION, the award-winning fitness class that combines lightweight kettlebells with martial arts exercises has added more dates to its instructor training programme. Currently taking the North-West of England by storm there’s increasing demand for instructors across the rest of the UK. So, to address this Michael Ross, founder of KETTFusion, has secured further training dates and venues for 2015 and into 2016. Places are filling up fast so if you’re looking to add KETTFusion to your class timetable before the New Year rush then you can send your instructors to the following courses: Friday November 6, pre-con training day at Project Fit, Newcastle Sunday November 29 at LifeLeisure Stockport Course dates for 2016 include: Friday January 29, pre-con training day at FitJAM, the Alton Towers Resort, Staffordshire Sunday February 28, Bankside Health Club, London Sunday March 13, Ztudio, Leeds An early bird discount is available if you book your place in advance. So, if you’re looking to enhance your class timetable and want to keep current and new members coming back for more then look no further than KETTFusion, the fitness class that provides a full body strength, conditioning and cardio workout in just 60 minutes. For more information visit www.kettfusion.com
LEISURE INDUSTRY WEEK REVIEW
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With registrations passing the 13,000 visitor mark and a strong focus on education, the new management team behind Leisure Industry Week delivered a successful show. Here Workout rounds up some of the highlights.
LIW ‘a clear success’ NOW in its 27th year, LIW is always an important date in the industry calendar ... And the 2015 show was no exception, with visitors flocking to hear from the likes of Rugby World Cup winner Ben Cohen and a host of stellar names from the worlds of sport and business. As part of the show’s education programme, visitors could hear from the likes of Zoe Smith, Sally Gunnell, Laura Bassett, Karen Carney and Lucy Martin who participated in a panel discussion debating the future of women in sport. Boxing champion David Haye also made a surprise appearance as a host of industry experts led seminars on a huge range of topics from affiliate and digital marketing to resourcing rehabilitation, increasing participation, professionalising the professionals, strategies for personal trainers and developing a champion’s mindset. Keynote speakers included Kellie Maloney, Stuart Pearce and David Moorcroft, while the show floor was a hub of activity with demonstrations and new product launches sitting alongside a concept spa area, pool area and innovative turnstile and locker systems. In the fitness and nutrition zone, the latest cutting edge, innovative equipment was put through its paces while in sports and physical activity, inclusion for all age groups, outdoor recreation and the education and engage-
ment of children from primary school upwards was a key focus. The interactive group training area was one of LIW 2015’s hottest tickets with live workouts and Q&A sessions. It sat alongside the club showcase, a concept gym showing how to future proof your facility. All areas maintained their focus on providing secondary spend seminars, with an emphasis on industry growth
and diversity from some of the industry’s most respected names. BodyPower founder and CEO Nick Orton said: “We were confident that LIW had huge potential going into this year’s event and that opinion has only been reinforced during two packed days. “Our tailored educational programmes, star-studded keynote theatre, exciting interactive areas and ground breaking product launches from exceptional brands made the show a clear success.” Following this year’s success, the
team is already looking forward to next year’s LIW and building on what has already been achieved. Nick added: “We’re already planning next year’s event and have some fantastic new additions to make the 2016 LIW even bigger and better. “2015 was always going to be about consolidating the show before growing it to its full potential. I think we’ve gone beyond that this year with significant show growth.” Leisure Industry Week will return to Birmingham’s NEC on September 2021 2016.
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LEISURE INDUSTRY WEEK REVIEW
The Theory of Everything LIFETIME Training hosted a series of invitation-only seminars at The Matrix International Show, which operated alongside LIW 2015. Organised in partnership with Matrix Fitness, the four seminars were headlined under The Theory of Everything banner with the keynote session given by CIMSPA’s CEO, Tara Dillon. Attendees included leisure trusts, local authority contractors, fitness industry suppliers and representatives from Sport England. Client services director at
The LIW Pool once again took centre stage at the show, with a number of live swimming, aquatic, lifesaving and pool plant demonstrations. The pool area supported the current drive to increase participation and swimming frequency and included targeted sessions to show leisure operators how to cost effectively maximise the revenue from their pool facility.
Lifetime Training Nigel Wallace said: “Facilitating The Theory of Everything was all about supporting a series of think tanks that are important to the sector. “As a training provider we are also keen to engage with strategic partners, such as ukactive and CIMSPA, as this directly affects our clients, the health club operators, local authorities and trusts, and their employees, PTs and fitness professionals, and therefore how we develop our business to fulfil and exceed their requirements.”
The Workout Trade Lounge proved a popular area at LIW 2015, with visitors using the lounge to hold meetings and for networking. The Workout team was also on hand to share information about the magazine, National Fitness Awards and Conference and we also welcomed some well known faces including X Factor star and creator of hot new class Block Fit, Chico, and Olympic Swimmer and National Fitness Awards’ co-host Steve Parry.
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SUPPLEMENTATION AND NUTRITION
Industry ‘missing a trick’ over healthy eating options By Olivia Taylor PERSONAL trainers and gym owners are being urged to provide nutritional advice and healthy eating options to their members to help them achieve results. High performance nutrition and training consultant Alex Ferentinos addressed industry professionals at this year’s Leisure Industry Week at the NEC, to tell them how the industry is missing a trick when it comes to
offering members healthy food; keeping them coming back to the gym to train and refuel. He said: “People don’t want to be throwing chicken and brown rice down their neck every day, it’s boring and it’s not sustainable. It doesn’t have to be like that, it can be interesting and delicious.” Many gyms have on site eating facilities, but only a few of these facilities provide suitable meals for members before and after they’ve
Brand offers a taste of what they offer in sampler days ANY gym or health club looking to increase their members’ secondary spend all need to choose the product ranges they carry carefully. Support is crucial from any sports supplement brand – and that’s what up-and-coming brand RCSS provides in terms of sample promo days. UK market manager Giles Thomas said: “Even with so much competition out there in the marketplace, we realize that getting a gym member onto any new sports supplement brand is as simple as letting them taste and experience our products for themselves, hence why we offer all our accounts these kinds of promotional events.” RCSS was this summer awarded by American business magazine ‘Inc.500’, the fastest growing sports supplement brand in USA for 2015, with an impressive 208th ranking in fastest growing privately owned businesses in all of America. Giles added: “We have truly effective products in every key area, our fat burners, pre-workouts, protein powders are all leading formulations, so we’re keen to boost sales with all our clients by giving a taste of what we have to offer.” To find out more on becoming a stockist and having your own sampler day, email Giles on giles@ronniecoleman.net.
trained, Alex claims. He added: “There seems to be a situation now, gyms are providing their members who want serious results with meal options like fish and chips.” But, according to Alex, in order to boost sales and increase secondary spend opportunities gym owners could offer their members tailored meals depending on their goals, eating habits and preferences. He added: “Think about different
people and their allergies, do you have added flour and sugar? “When it comes to nutrition you can’t just think it’s black and white. There’s many shades of grey inbetween.” I What do you think? Do you have any healthy eating options at your club and how do you educate your members about nutrition? Get in touch and let us know by emailing ot@scriptmedia.co.uk or contact us on Facebook or Twitter.
USN ‘privileged’ to link up with BWL programme BRITISH Weight Lifting has announced a new partnership with USN, which will see USN support British Weight Lifting’s World Class Programme, events and wider membership during the course of the next Olympic year and onto the 2018 Commonwealth Games. USN will deliver the latest sports supplementation and advice to BWL’s leading elite lifters on the UK Sport funded World Class Programme, designed to give the athletes the best chance of achieving success on the international stage. Through the partnership there will also be a number of benefits for the wider BWL membership
including education, special offers and a new loyalty programme. Karl Bickley, from USN UK, said: “We are privileged to link up with British Weight Lifting as a performance partner and look forward to supporting their elite squad and wider membership through the next Olympic year and onto the Commonwealth Games in 2018. “The ethos shown by those involved is in complete synergy with our own ideals here at USN and we aim to help develop the sport and achieve success from club to elite level through product support, education and safe supplementation.”
New app helps with healthy food choices
RCSS sponsored athlete Rosie Rascal Harte who does the taster days with Giles.
A NEW app has been launched to help consumers make healthy food choices when dining out. Kafoodle is the first eating out App to assist diners in making informed choices about their food – before they even enter the restaurant.
The free app, created by entrepreneurs Kim Antoniou and Tarryn Gorre, has been designed to assist allergy sufferers, as well as all those who want to maintain a healthy, balanced lifestyle or have special dietary requirements.
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SUPPLEMENTATION AND NUTRITION Forward-thinking operator Virgin Active replaced some of its traditional gym equipment with edible versions to announce its new Diet Code menu available in over 60 clubs nationwide. The new menu, developed with Soulmate Food, allows members to match their workouts with what they eat. The unique edible artworks included a trainer made from radishes, sun-dried tomatoes and rhubarb; boxing gloves made of red peppers, chilli peppers and kidney beans, and skipping ropes made of leeks, courgettes, pulses and beans. Head of Fitness, Andy Birch said: “At Virgin Active we want every single member to have the nutritional knowledge to not take fad diets at face value, to understand good nutrition, to not be swayed by marketing myths, and most importantly to always ask “how will this help me?”
Ben joins online exercise hub ONLINE exercise hub Gymcube.com has appointed performance nutritionist Ben Coomber as its chief nutritionist. Ben will draw up bespoke nutrition plans to tie in to the exercise classes already available on the website and will work alongside Gymcube.com’s personal trainers to help people achieve their health and fitness goals. Founder Kevin Foster-Wiltshire said: “We are really excited about this partnership with Ben, as we truly feel that he shares all of our aims and values when it comes to training and nutrition. “Ben’s input will sit alongside the current offering from our team of dedicated personal trainers, supporting members to take their fitness regime to the next level with detailed information about nutrition. With Ben on the team, we can proudly say we have everything people need to improve their overall health and lifestyle.”
Bannatyne signs three-year deal with exclusive supplier BANNATYNE Health Clubs has signed a three-year partnership deal with sport nutrition specialists, Kinetica Sports. As the exclusive supplier of sports nutrition supplements to all UK Bannatyne clubs, Kinetica will supply its full range of protein and convenience products, such as the MilkProtein ready-to-drink shakes and nutrition bars. As part of the deal, Bannatyne staff will also be provided with training and educational workshops that will enable them to provide advice to members on the most appropriate course of Kinetica nutrition to help them meet their individual fitness goals. National operations manager for Bannatyne Health Clubs Anthony Elliott said: “More and more people are using specialist nutrition to supplement their diets in order to meet their own dietary and fit-
ness requirements. “Our new partnership with Kinetica is part of our holistic approach to fitness that includes exercise, relaxation and nutrition. The advice that our staff will be able to give members will help them to be able to reach their fit-
ness goals with greater effect. “We believe in providing our members with the best of everything and this new partnership with Kinetica comes at a time of huge investment in the equipment and facilities at all of our health clubs.”
World first becomes a favourite in gyms ... THIS year NXT Nutrition released the world's first Beef Protein Isolate RTD. It quickly became a favourite amongst gyms and supplement stores. Each 500ml bottle provides 30g of protein, zero carbs and zero fat. NXT have catered for dietary requirements as NXT Beef Protein Isolate contains no dairy, lactose or gluten, making this the perfect product for lactose/gluten intolerant individuals; or those who are looking to avoid Isotonic sports drink iPro Sport has partnered with Total Fitness to supply products to the operator’s club vending machines and cafes. The drink, which comes in three flavour variants, replenishes the body with minerals which are lost through sweat when undertaking rigorous exercise. Group business development manager at Total Fitness John Ahern said: “With its nutritional benefits for those serious about fitness, iPro Sport is a great product which fits hand-in-hand with our members who make very conscious decisions about what they are putting in their bodies. “iPro Sport offers a healthy and effective way of rehydrating and we think it will do well at our clubs.”
higher sugar, dairy based sports drinks. NXT Nutrition Beef Protein Isolate is a water based protein drink. This allowed us to create a lighter, more refreshing, protein RTD. NXT Nutrition Beef Protein Isolate is currently available in Kiwi/Lime or Orange flavours in cases of 12x 500ml Bottles. For enquires about this product or to become a stockist of NXT Nutrition email: trade@nxtnutrition.co.uk
Kinetica unveils new protein bar KINETICA Sports has launched its new Protein + bar this month – a 20g high quality protein bar, which is also rich in fibre. The product is available in two flavours; choc orange with a dark chocolate coating and toffee with a milk chocolate coating. Business director at Kinetica Sports
UK and Ireland Paul Donegan said: “Consumption of sports nutrition products attract a diverse audience from serious competing athletes to serious amateurs taking part in weekend sporting activities – all of whom are looking for high quality, convenient products to help them achieve their health and fitness goals.”
PRODUCT NEWS
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Couple have ambitious plans for national network Lancashire-based Gym Upholstery UK, with a nationwide service, have been a regular addition to WorkOut magazine for years. The company has now set up a London branch and also secured a stand at LIW 2016 (C102) to put them firmly on the map. Managing director Dean Boyle said: “We have turned the business into a support system for independent and large chain gymnasiums, with several manufacturers now on board.” For more information visit www.gymupholstery.com
Instructor offers healthy heart group A LAKE District exercise instructor is encouraging Cumbrian residents to look after themselves by offering a healthy heart exercise group in Windermere. Libby Dixon, who recently ran the Great North Run, raising £400 for the British Heart Foundation, is a British Association of Cardiac Rehabilitation trained exercise instructor and is keen to raise awareness of the healthy hearts class for local people.?She said: “Healthy Hearts is a community based exercise group offering a safe and effective exercise programme for those who have recently had treatment, e.g, a coronary heart bypass or heart attack and have completed the cardiac rehabilitation exercise programme with their local hospital. “It is also suitable for those who suffer from high blood pressure, angina, have a pace maker or any risk factors of coronary heart disease. Many attendees come to improve their current lifestyle, or simply, because they wish to become more active.”
STUART Cain and his partner Jodie Ambrose have opened the first HITZone Studio in Telford, with ambitious plans for a national network. He said: “I have been in the fitness industry for a few years now and have always had the ambition to own my own facility. “The HITZone concept is built around the HIT Machine, a super high intensity training machine. We train clients in small groups of up to four and our sessions are led by a personal trainer using a heart rate monitoring system. “With the help of the HIT Machine team we were able to raise funds to set up our studio with Virgin Start Up. Training at the HITZone is very different as we focus on intensity in the short sessions, which are just 30 minutes long and at a price point that our customers love.” The HIT Machine uses hydraulics to create resistance and forces are automatically adjusted to the individual in response to their strength and the
forces they apply. This concentric movement reduces muscle damage and more importantly, post exercise pain (DOMS). Elite athlete to couch potato, gym bunny to old age pensioner, the HIT Machine makes high intensity training available to all. Offering 40 plus HIT exercises, the
machine gives clients a unique and scientifically backed form of exercise following the latest exercise protocol. With a small footprint, it's the perfect solution for a boutique HIT studio. For further information contact Craig Young at info@craigyoungconsulting.co.uk or call 07890 390481. Popular lifeguard Janet Appleyard has been honoured as one of Britain’s best older workers in People Management magazine’s top 50 over 50 workers. Janet, 61, who works as sports centre team leader at Oldham Community Leisure, came seventh in the prestigious awards, which included names like Professor Stephen Hawkins, as well as a lord, a dame, doctors, a surgeon, a barrister and campaigners. Head of human resources for OCL Louise McGreal said: “Janet is an ambassador for our company and a great example of what can be achieved with hard work and commitment. “Janet is an excellent member of our team and I hope many of our current employees will follow in her footsteps, enjoying a long and satisfying career with OCL.”
‘Work experience more important than qualifications’ By Christina Eccles WORK experience is more important than academic qualifications, according to operators taking part in the latest Fitness Industry Confidence Survey. The research, carried out by industry insight specialist Leisurenet Solutions in collaboration with Leisure Industry Week and Lifetime Training, showed work experience was the most important attribute a school leaver could have when applying for a job for 47 per cent of respondents, compared to just 15 per cent saying academic qualifications. Client services director at Lifetime Training Nigel Wallace said: “Relevant experience has always been an important component within service based industries but the margin in this finding is still surprising. It really suggests that
skill and knowledge based training integrated within the work setting is perhaps the most effective means to build talent within an organisation.” The survey, which questioned a range of both private and public sector operators, showed the health and fitness industry is also buying into the Government’s commitment to deliver 3m apprenticeships during the term of the parliament, with 27 per cent of operators already committed to recruiting apprentices and 45 per cent considering it. However, while 62 per cent of organisations questioned know how to recruit an apprentice, 45 per cent were unsure or unaware of how to implement an apprentice scheme, showing work still needs to be done to ensure the Government’s places are taken up by the industry.
Nigel added: “Whilst our industry has been getting more involved in apprenticeships over the past few years these figures suggest many operators are still missing out on the opportunity. “Getting started for an employer couldn’t be easier, as all the challenges involved in dealing with audits, compliance, funding and such like are absorbed by the training provider.” The survey also revealed that overall, confidence in the industry is up, with 34 per cent stating they felt more confident and 49 per cent feeling the same as three months ago. Operators are more confident about the future of their individual businesses too, with 27 per cent saying they were more confident than three months ago and 55 per cent saying they felt the same.
Confidence in their primary and secondary income streams is growing too (24 per cent and 20 per cent respectively), although most (59 per cent and 63 per cent) feel the same. Interestingly 37 per cent of respondents believe they will employ more staff in 12 months time than they do now. Director of Leisure-net Solutions Mike Hill added: “It’s really pleasing that confidence in the sector is on the increase, and seems particularly buoyed by better development of secondary income streams. “The key challenge, as ever, is member retention, but there seems to be increasing recognition that we need to employ the right staff, with good experience and communication skills, and continue to coach and train them in customer experience delivery if we are going to create a great customer experience.”
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