November 2015
The UK’s No 1 fitness industry magazine
PT clients ‘becoming ever more demanding’
Anticipation is building for fitness ‘Oscars’ By Christina Eccles EXCITEMENT is building for the 2015 National Fitness Awards, with gyms from all corners of the country preparing to come together and celebrate their achievements at the “Oscars of the fitness industry.” This year’s event, organised by Script Events in partnership with headline sponsor Servicesport, takes place on Friday December 4 at the Athena in Leicester and will be hosted by Olympic swimmer Steve Parry and fitness entrepreneur Katie Bulmer-Cooke. The standard of entries we’ve received is higher than ever and as Workout goes to print, our expert panel of judges are dealing with the tough task of picking the worthy winners in over 20 categories, who will be rewarded with their trophies at the glittering awards’ celebration. NFA judge and multi-award-winning gym owner Steve Johnson revealed why he is looking forward to the evening. He said: “The actual National Fitness Awards ceremony is like no other event I have been to and I can best describe this as ‘the Oscars of the Fitness Industry.’ Trust me when I say don't miss out on this event!” Fellow judge, top personal trainer Kim
Ingleby added: “I feel very honoured to be part of the judging panel for the National Fitness Awards. “Although it's an incredibly tough job to choose a winner with so much talent, knowledge and inspiration from many trainers, clubs and products, it’s exciting to see what's going on first hand. “I thoroughly look forward to being inspired again by the finalists and celebrating on the night.” Shortlisted gyms and personal trainers who haven’t booked their seats yet are being urged to do so as tickets for the big night are selling fast. The National Fitness Conference, taking place at the National Space Centre before the awards in the evening at The Athena is also proving popular, with speakers including awards’ co-host Katie and retention guru Dr Paul Bedford. Event organiser Lucy Dickinson added: “Excitement is really building and I can't wait to welcome everyone back to The Athena. “Don’t leave it too late to book your seat as tickets are selling fast!” I For more information about the National Fitness Conference, see our special feature, starting on page 45 and to book your seats for the NFAs, visit www.nationalfitnessawards.co.uk
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Devon based gym manager Hannah Bryant beat off thousands of applicants to reach the final of a nationwide competition run by Women’s Health magazine. Hannah, who works at multi-award winning Winners 2000 Fitness Ltd, reached the top 10 in the magazine’s search for the country’s fittest and most inspirational women. She said: “It was awesome to be nominated for the top 10. I am proud of myself and to know that my clients are even prouder is like winning.” Full story, Page 3
ALMOST half of people using a personal trainer would like to have greater contact with them between sessions, a survey has revealed. According to research by GetPTfit, a new online communications toolkit to help personal trainers promote their business, increase income and motivate clients, some 47 per cent of respondents said they would like contact, compared to 53 per cent who felt sessions were sufficient. For 35 per cent of people, they would like the opportunity to ask extra questions, while 24 per cent felt it would help with motivation. 40 per cent said they would like a free app to run alongside their training. Co-founder Simon Whitnall, personal trainer and captain of the England Touch Rugby team, said: “Our survey reveals that clients are becoming more demanding of their personal trainers. “They are keen to access their fitness plans online, receive advice on food and drink and well-being and, most importantly of all, to receive regular motivation to keep pushing themselves towards their goals.”