Workout Weekly - Issue 63

WEEKLY

Issue 63 - 20 August 2021

YOUR REGULAR ONLINE UPDATE FOR THE UK FITNESS SCENE

David Beckham teams up with F45

Page 4 Book your FREE place today For Tomorrow’s WorkOut

Details inside

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WORKOUT WEEKLY

Inaugural conference and exhibition set to showcase and share latest fitness trends WORKOUT is excited to be launching a new regional conference and exhibition, “Tomorrow’s WorkOut”, which is aimed at showcasing and sharing the latest trends, equipment and innovations across the fitness industry, with the inaugural event being held this September in the North West of England.

Tomorrow’s WorkOut will take place on September 14 at the University of Bolton Stadium.

Registration will start at 8.30am, with teas and coffee being served within a fitness exhibition and networking area that will adhere to all Government guidelines on social distancing.

The conference will comprise of a morning and afternoon panel, both of which will be aimed at providing gym owners and managers with informative and practical advice and ideas that they can take straight back into their clubs.

The morning session will start at 10am and run to approximately 11.20am and will focus on sales and marketing The afternoon session will follow a buffet lunch and further networking and will be focused on predicting consumer behaviour; we will have experts discussing data and behaviour and its importance and relevance for memberships.

The afternoon session will run from 2pm to approximately 3.20pm and then refreshments will be served in the exhibition and networking area before the event closes at 4.30pm.

The morning session will be chaired

by Dave Wright, founder of MyZone and CFM. He will be joined by Sarah Watts from Alliance Leisure, Mike Hind MBE of Mike Hind Fitness and Macro Based Diner, Kate Landers, head of digital marketing at CFM and Jamie Cartwright, owner of Box 12, a former club operator and currently a contender on SAS Who Dares Wins.

The afternoon session will be chaired

by Graeme Hinde, founder of LFX and LFX Academy.

He will be joined by Ian Mullane, owner of Keepme and also a club operator in Liverpool, behavioural scientist Dr Chris Loxley, GM Active chair Andy King and Lynn Wilson, health and fitness manager for Volair Leisure.

Tickets are free and include attendance at the panel discussions, networking and the exhibition, a buffet lunch, parking and refreshments through the day.

Anybody wishing to book tickets should email tb@scriptmedia.co.uk

of Creative Fitness Marketing and the co-owner of the Voyage Fitness brand in Australia.

Not only is he the chair of UKActive’s Supplier Council but his product, Myzone, is enjoyed in more than 8,000 facilities by more than two million people in 84 countries.

A serial entrepreneur, and a Workout columnist for the past 20 years, Dave is a straight-talking Australian based in the UK who has the unique ability of being both a club operator and a supplier.

Having previously launched a multiple site fitness franchise from start-up he has significant commercial experience working with fitness operators.

Jamie is also a qualified PT, former professional footballer and Ironman, whose 20 years’ experience in the industry stems not just from delivering fitness through his own clubs but also more recently through various digital platforms.

Jamie is a seasoned, senior commercial operator with a high level of industry experience and expertise.

His latest move back into club operations as co-founder of BOX12, a boxing for fitness boutique who’s recent transition into the digital space has been recognised as the ‘best online workout’ by an independent study.

You may have also seen Jamie as Recruit #14 on the Channel 4 hit TV show, SAS: Who Dares Wins.

Sarah Watts Sarah Watts has worked in the leisure industry for more than 30 years both in the public and private sector.

She founded Alliance Leisure in 1999, which develops facilities on behalf of leisure operators wanting to improve or expand the leisure services they offer.

APSE and ukactive award winners for its design, build and partnership service, Alliance has completed more than 160 leisure developments and has overseen more than £175m investment in the UK leisure market, from fitness refurbishments to large-scale multiactivity new build developments.

Alliance also supports UK leisure operators with comprehensive sales, marketing and training services delivered through its TA6 brand, with its support available for any leisure operator looking to increase income, develop their staff, and improve the health of their local community.

Sarah is looking forward to sharing her thoughts, tips, and experiences, having worked with many leisure operators who are embracing the opportunity to explore new ways of working postpandemic.

Afternoon session Kate Landers Kate Landers is the advertising accounts manager at Creative Fitness Marketing where she drives the digital marketing for membership drive campaigns at health clubs and spas across the UK. Prior to this she worked for a digital agency in London and Melbourne after six years managing sales and marketing campaigns on-site at more than 30 different health clubs across Australia, NZ, Ireland and the UK. Kate loves working on projects for such diverse clients from owner-operated health clubs, leisure trusts, YMCA’s, Champneys Resorts and Spa Hotels like Jury’s Inn as they all have their unique challenges to get new members through the doors.

She loves the digital marketing landscape as it’s constantly evolving and has created fantastic opportunities for small businesses to compete against the big players.

Dave Wright – chair

MEET THE SPEAKERS Morning session

Dave Wright is the creator and global CEO of Myzone, the CEO and owner

recognised as one of the most respected and renowned coaches in the UK being crowned ‘The Best Personal Trainer in the UK’ by the National Fitness Awards.

His work has been broadcast across the globe and he became a household name when he took on “Dibsy” the 40 stone guy, Mike offered him a FREE life saving year-long programme.

Mike was awarded the “Outstanding Achievement Award” in 2018 by the National Fitness Awards for outstanding contribution within the fitness industry.

His client list includes Premier League and international footballers, European champion boxers, professional bikini athletes and TV stars.

But with this, Mike’s main focus is always on the public…

In 2019 at The National Fitness Awards, Mike and his team won an amazing three awards.

With Mike being crowned ‘UK’s Best Personal Trainer’ for the third consecutive year which is something that has never been done.

Mike’s client Dibsy walked away winning the ‘Member Achievement’ Award and Mike’s meal prep company winning the ‘Innovation in Fitness and Nutrition’ Award.

In 2020 Mike was recognised in the Queens Birthday honours and was awarded an MBE for his services to his community.

Jamie Cartwright

Mike Hind MBE

Jamie Cartwright is the co-owner of Hatton Boxing and co-founder of BOX12.

Mike has been training people for over 12 years, in that time he has been

Graeme Hinde – chair Graeme is a respected industry figure who has worked at leadership level in both the public and private sectors.

He was a member of the board of directors at the Fitness Industry Association from 2007 until 2014 and has been responsible for the launch and operation of over 20 health and fitness clubs.

In 2007 Graeme founded the LFX network which enabled UK health and fitness operators to meet on a regular basis.

The network attracts managers and fitness professionals from across the UK and Europe and during the pandemic maintained its presence online.

In 2021 with the support of Matrix Fitness, Graeme created the MH1 mental wellbeing movement for fitness professionals.

Graeme also runs Unstoppable Coaching, working with individuals and teams to improve personal and business performance.

WORKOUT WEEKLY managers, in 2007 Ian founded Vanda.fit – Singapore’s first boutique boxing club – and alongside this, in 2008, the social media analytics platform Locowise.

A respected thought leader, white paper author, regular industry event speaker and member of the ukactive Digital Futures Council, Ian has a singular ability to first understand the challenges faced by our sector, then demystify the ways in which technology can help neutralise them.

Ian Mullane When it comes to technology and its increasingly pivotal role in the fitness sector, there are few speakers more thought-provoking than AI expert and self-professed geek Ian Mullane.

As the founder and CEO of AIpowered sales and retention platform Keepme, Ian has brought together the diverse expertise of his career to date – including 12 years as an operator – in a ground-breaking business that boosts revenues for gym operators across the globe, harnessing the power of artificial intelligence to drive optimisation and transform the way they interact with customers and prospects.

Diving into a little more detail, having spent 15 years working on fintech solutions for some of the world’s largest hedge funds and investment

Peter Cleaver

Andy King Andy King is the chair of GM Active, a CIC made up of the 12 leisure operators across Greater Manchester, that was formed to understand how leisure could link better with health.

He is also the CEO of ‘Your Trust’ (formerly Link4Life) a Cultural and Leisure charity that serves the GM borough of Rochdale operating leisure centres, theatres, a museum art gallery and various community development

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services.

Andy has previously been a director with Serco Leisure and has been CEO of two other leisure Trusts and the northern Regional Director for GLL. He was also Virgin Active’s first ever general manager in the nineties.

His early career was as a professional drummer and he is learning to play the guitar so he can try and relive his youth.

Peter has worked in the leisure industry for more than 30 years.

On leaving the Army he had no Idea of what job he wanted to do.

He knew that he liked sport but never considered it being a career.

30 years on Peter shares some of those challenges.

Working part time in Security he transitioned over to the leisure industry initially via work experience, volunteer work and networking.

Peter will go over the benefits of NVQ and apprenticeships from a career in sports view, along with some personal tips for employers and employees.

Lynn Wilson Lynn Wilson is health and fitness manager for Volair Leisure, based in the North West.

She is an accomplished manager with a strong background in training, group exercise, gym, community projects and children’s fitness.

A qualified tutor and assessor, Lynn comes with vast experience in delivering fun, engaging, and impactful training sessions in a variety of fitness disciplines within the industry and school settings.

A career history spanning 20 years working in regional, national, and international operations across the fitness sector within various public and private companies.

Lynn is passionate about the learning experience and journey of her team, members and students, ensuring there is a transfer of learning and that it is applicable in every day working life.

In partnership with

Friday 26th November 2021, The Athena,Leicester NOMINATIONS WILL REMAIN OPEN THROUGHOUT THE YEAR CLOSING ON AUGUST 31 2021.

WWW.NATIONALFITNESSAWARDS.CO.UK

SPONSORSHIP PACKAGES ARE AVAILABLE Call 01226 734605 or email tb@scriptmedia.co.uk for details

WORKOUT WEEKLY

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David Beckham teams up with F45

DAVID Beckham has been announced as the new global partner for leading fitness training community, F45 Training Holdings Inc. David, a businessman, investor, philanthropist and football club owner, had a celebrated 25-year playing career at the highest-level of world football in addition to captaining his country.

This new partnership will see him champion the rapid adoption of F45 and play a key role in F45 Training’s brand marketing initiatives to support its continued expansion across the globe, helping to communicate the benefits of its unique workouts and fitness philosophy.

David was introduced to recently listed F45 Training by actor and businessman Mark Wahlberg, who has been an investor in the franchise business since

2019. Having trained at a London F45 studio, he was impressed by the innovative workouts, community spirit and unrivalled results, contributing to his decision to become a partner in the business as it moves into the next stage of its growth as a public company.

Having continued to prioritise his fitness after retirement from professional sport, and as an advocate for wellness and active lifestyles, he was engaged by the accessibility and inclusivity of F45 workouts, enabling people of all levels to join its community and achieve their fitness goals.

David said: “I’ve been a fan of the F45 franchise and training model since being introduced by my friend Mark Wahlberg.

“Health and fitness have always been a big part of my life and, since my days playing football, I have always found

I’m at my best when training as part of a team.

“F45 has a strong community and trainers that help you reach your goals and achieve powerful results.

“This partnership is an exciting business venture for me also, and I’m looking forward to the journey with F45 as the business continues to expand globally.”

“This is a monumental partnership for F45,” added Adam Gilchrist, founder and CEO of F45 Training.

“David is a global sporting legend and his commitment to fitness throughout his career has been iconic.”

“Having David on board strengthens our dominant place in the fitness industry and his support reflects the inclusivity of what I believe is the best workout in the world.

“His expertise and knowledge are world-class, and we are privileged to have him on board to help expand F45 on a global scale.”

Founded in 2013 in Sydney, Australia, F45 is one of the fastest-growing fitness franchisors in the US based on the number of franchises sold.

With a focus on creating a leading global fitness training and lifestyle brand, F45 offers fast-paced, innovative, high-intensity interval training and functional 45-minute workouts.

F45 delivers workouts to its digitallyconnected global network of studios through a differentiated, technologyenabled platform that creates unique workouts for its member base.

F45 currently has sold more than 2,200 studios across 63 countries.

Advertiser’s announcement

Reach Wellness joins forces with Omega Design Services on garage gym solution REACH Wellness with Solid Infinity System is delighted to announce their collaboration with Omega Design Services to provide a solution for home fitness including garage gym developments on a UK wide basis.

“I have known Ian Cotgrave (owner and founder of Omega Design Consultants) for 25+ years and as owner and managing director of Creatability Ltd. “Ian brings a vast amount of experience and expertise to the design and build process,” said Jeff Davis, managing director of Reach Wellness.

Solid Infinity System is a patented wall mounted functional training and storage

solution.

The space saving modular design means that SIS can be incorporated into any space to facilitate suspension training, battle ropes, resistance bands, bodyweight exercises (e.g. chins / dips) whilst efficiently storing dumbbells, kettle bells, swiss balls etc.

Solid Infinity System uniquely allows ALL the SIS attachments to be removed and relocated then locked on the wall or stored high up to allow access for a vehicle to still be parked safely in the garage.

“SIS provides the ultimate garage gym that you can still get your car in,” added

Jeff.

During the Covid-19 pandemic and lockdown many people have purchased fitness equipment to use whilst working from home, but now need to claim their living space back.

SIS is modular solution that is completely scalable from a single panel (2400mm high x 1200mm wide) to ‘infinity’ as the name suggests.

The affordable quality of SIS is evident with Solid Infinity System featuring on The European Tour Physio Unit (professional golf), New York City F.C., New York City FC (football), Nuffield Health (health clubs), Pan Pacific Hotel

London and now Personal Training Studios as well as many home / garage gyms.

“Reach Wellness’s collaboration with Omega Design Consultants will enable us to reach a wider audience and for prospective clients to visualise how SIS will enhance their home fitness / wellness facility with a fully costed turnkey solution including technical installation and structural advice, ” concluded Jeff.

For further details and free quotation without obligation, please contact Jeff Davis on 01777 711798 or visit www.reach-wellness.com

Book your FREE tickets

SEPTEMBER

2021 Book now for your FREE place sponsored by

The Trade Fitness Event of the Year for the North of England, brought to you by Workout Magazine

BOOK YOUR DELEGATE PLACE NOW Lunch & refreshments included Goody bag & attendance certificate

The conference will be at the Bolton Whites Hotel on September the 14th and will be a 1 day show starting at 10.00am and closing at 16.30pm

SALES AND MARKETING

PREDICTING CONSUMER BEHAVIOUR

Dave Wright Chair – CEO My Zone Kate Landers – Digital Marketing Director CFM Sarah Watts – CEO Alliance Leisure Jamie Cartwright – founder of box 12 Mike Hind MBE – Owner MAS and Mike Hind Fitness

Grahame Hinde Chair – MD – LFX Academy Lynn Wilson - Volair Leisure Ian Mullane - Owner Keepme and club operator Andy King - Chair of GM Active and CEO at Your Trust, formerly Link4Life Peter Cleaver - The Sports Group

Register now as numbers for the conference and exhibition are limited at: www.tomorrowsworkout.co.uk