Weekly Workout November 25

Boxer and reality star prove a knockout at London gym launch

CELEBRITY guests Shannon

Courtenay and Alex Mytton cut the ribbon as Precision Health Gyms –the UK’s first physiology and fitness gym – officially opened its doors in London recently.

Celebrity SAS: Who Dares Wins star and former world boxing champion Shannon and Made in Chelsea reality star and Alex proved a knockout in front of a packed audience at the event in Whitechapel.

Founded by former world kickboxing champion Christian Thomson and Virgis Silinskas, Precision Health Gyms is no regular gym as it is the first in the country to offer members high-tech full body laboratory-grade testing.

This includes biomechanics, physiological, metabolic and biochemical scanning – which aims to help ‘build a precise physiological picture’ of the individual.

Precision Health Gyms partner with some of the most groundbreaking tech companies on the planet including health test provider OMNOS, metabolic testing specialists PNOE, body composition analysis experts InBody and Diers – who through its pressure-plated treadmill which take 240 images

per second – are able to capture a unique functional analysis of the musculoskeletal system.

These cutting-edge methods help formulate a highly-personalised plan that delivers a detailed ‘roadmap for nutrition, exercise, lifestyle and supplementation’. Precision Health Gyms’ mantra is ‘test don’t guess’.

Shannon and Alex both underwent movement, metabolic and body composition analysis testing by Precision Health Gyms’ team of coaches and ‘scientists’ during the day before the launch started and

were ‘blown away’ by the technology.

Shannon said: “Some people try personal trainers but may think am I wasting my money? Shall I do cardio, shall I do weights?

“But this type of testing tells your body what you should and shouldn’t do. Maybe you shouldn’t be running 10 minutes, you should work on your posture more which will benefit your running. This testing will help with that.

“What Precision Health Gyms is doing is a totally new concept.

“Not everybody’s body is the same.

Our calorie in-take and the way our bodies burn calories is different for all of us.

“Not everyone should stick to the same diets. If people start getting that right, it can revolutionise the fitness industry and the way people train.”

Alex, who has starred on Made in Chelsea for a decade, revealed the invitation to Precision Health Gyms had come at just right time for him as he was looking to get back into shape after a period away from the gym. The reality star plans to document his journey back to fitness with Precision Health Gyms on his Instagram social media page.

He added: “I was really into my training in the past but doing something like this, with this approach, will really help me stay focused with it. I’m excited about it.

“I did get into good shape in 2016 but then it slowly went downhill.

“It was a combination of too much partying and as you get older your metabolic slows down so it’s harder. I was working more with less emphasis on training making me less fit. I’ve got some slight injury issues but with Precision Health Gyms’ help I’m aiming to get back to where I was.”

PHOTOGRAPHY

Thanks to everyone who attended the event, it was a wonderful evening and we’d like to congratulate all our winners plus those runners up who were all worthy of being winners, there was a lot of tough decisions for our judges!

If you had your photo taken and would like to see this and purchase copies to share and remember the occassion, please visit our online photography portal: www.script-events.co.uk/photography-2

You can view a low resolution, watermarked version of your images on our online platform.

Any images purchased will be supplied as an 8x6 high resolution print, with no watermark present.

If you’d like to purchase images please visit script-events.co.uk/ photography-2/ or by scanning the QR code on the right.

Photographs purchased are £12 inc P&P each.

Nottingham Swim School boosts and upskills its aquatic workforce

NOTTINGHAM Swim School is undertaking a third Swimming Teacher Recruitment Academy with Swim England and the Institute of Swimming following the successful recruitment of 24 Level 2 swimming teachers.

Nottingham Swim School, which is part of Nottingham City Council, launched the first Recruitment Academy back in September 2021 to help boost its aquatic workforce and reduce swimming lesson waiting times across the region.

Now, under an official partnership, Nottingham Swim School is starting a third Swimming Teacher Recruitment Academy with Swim England and the Institute of Swimming, hoping to recruit and train a further 20 teachers ahead of a January 2023 start, with a vision to create a more diverse workforce.

The new, two-year partnership is about both the recruitment and the retention and up-skilling of existing staff, and so will also see Nottingham Swim School’s swimming teachers given access to the Institute of Swimming’s Continuous Professional Development and bespoke teacher up-skilling, following tutor-led swimming teacher observations.

The Institute of Swimming has already run teacher observation days, where its team of experts watched and reviewed Nottingham Swim School’s existing lessons, before creating a bespoke training day to reinforce key swimming teaching methods and improve any areas of concern. The Institute of Swimming will provide this training for all Nottingham Swim School’s swimming teachers, with quarterly observations.

Funxtion appoints head of customer success

FUNXTION, experts in B2B personalised digital fitness, has announced the appointment of Danny Woods, a well-respected customer service expert with more than 15 years of experience in the fitness industry, as its new head of customer success.

Danny was previously the global client services director at SweatWorks, a leading digital technology agency, and before that was the enterprise customer success and enterprise sales lead for EGYM (previously Netpulse) across both the European and US market.

“Danny is highly regarded in the fitness industry with superior expertise in customer success,” said Ernst de Neef, co-Founder and CEO at Funxtion.

“We are beyond excited to be working with him and look forward to taking our customer journey to the next level.”

Danny joins Funxtion at an exciting time, with the team growing rapidly since its recent €5.8M funding announcement to accelerate the innovation of its platform and fuel rapid international expansion.

With a primary focus to bridge the relationships between Funxtion and its clients, Danny will be joining Funxtion’s management team to ensure every customer receives the maximum value from the

partnerships.

Danny added: “There has never been a more important time for operators to focus on enhancing the member experience in the gym, at home and on the go.

“Funxtion has been helping brands such as PureGym UK, GoodLife Fitness Canada and Fitness First Germany unlock their digital potential and I’m delighted to be joining their talented team.

“I look forward to working with their existing and new customers to deliver a world-class customer experience.”

Fisikal develops app to help operators manage their member promotions

FISIKAL has developed a standalone, white-label app that enables gym owners to run, manage and execute bespoke member acquisition promotions.

CEO Rob Lander said: “Many gyms continue to face tough times with rising energy prices hiking up costs whilst the cost-of-living crisis places less disposable income in the pocket of the consumer.

“This is amplifying the need for effective member acquisition campaigns that are easy to manage, efficient to run and deliver a great member experience.

“The challenge is, many gyms do not have the digital capability to action this. We developed this affordable, self-sufficient app to offer a solution.”

The app is versatile. Central YMCA has just activated Fisikal’s digital promotions app to manage its 12 Days of Christmas promotion.

The custom branded App can be downloaded, free of charge, from the Apple App Store or Google Play Store.

Content is then unlocked via a secure code provided by Central YMCA.

Once inside, the user can access details of the promotion and, after answering some basic profiling questions, arrange to visit the club and complete a tour.

Once in the club, a QR code stored in the app, verifies the user, grants access, logs this initial visit and any subsequent visits.

The code remains active for the term of the promotion, automatically switching off at the end of the promotion’s term.

Ryan Palmer, general manager at Central YMCA, added: “Digitalising the administration of the promotion removes inefficiencies of a paper-based system whilst also providing the operator with real-time access to user profile information, plus activation and engagement data.

“If people decide to join following the promotion

their details can be integrated into the gyms incumbent CRM system, if they don’t, data can be stored, growing the prospect database, and used in future targeted marketing campaigns.

“The App is a game changer for us. Not only does it modernise the experience of the person enjoying the

promotion, it also gives us, the operator, access to real time data that helps us to understand the popularity of the promotion and the behaviours of those involved in a way that wasn’t possible before.”

Fisikal built the custom-branded app for Central YMCA and had it operational within three weeks.

Danny Woods

TV’s SAS legend Jason Fox to headline Fitnessat58degrees Wellness Festival

THOSE looking to live a healthier lifestyle will soon have the unique opportunity to learn from one of the country’s best known fitness experts at an exclusive wellbeing event in the heart of the Cairngorms National Park.

Jason Fox – known to fans of hit Channel 4 show SAS: Who Dares Wins as Foxy – is a former Royal Marine Commando and Special Forces Sergeant. He will headline the inaugural Fitnessat58degrees Wellness Festival in Aviemore on March 4, 2023 – joining fellow TV stars, fitness professionals and Olympians at the exclusive event.

Jason said: “In the military and in everyday life, staying mentally and physically fit helps us overcome all manner of challenges. I’m delighted to be heading up to the Highlands in March to speak at the Fitnessat58degrees Wellness Festival and share some of the lessons I have learned over the years to help others achieve their potential.”

The festival is the brainchild of Team GB biathlete and Fitnessat58degrees founder Sam Cairns, who has been running fitness and wellbeing retreats across the UK and abroad for five years.

He said: “Foxy is one of the country’s top fitness and wellbeing experts, and I’m so excited to be bringing him to the Highlands to pass on his knowledge from over 20 years in the SAS.

“Our Wellness Festival is designed to let people focus on their physical and mental wellbeing – providing a supportive and inspiring environment for them to explore their own lives and goals.

“Foxy – and our other incredible speakers and instructors – live and breathe this every day, so this is an amazing opportunity for attendees to learn from some of the country’s top health, fitness and sporting minds in an unbelievable setting.”

Joining Foxy on the star-studded line-up are fellow SAS: Who Dares Wins

star Jay Morton; Hollyoaks actress, radio presenter and fitness author Gemma Atkinson; and Olympic gold medallist Amy Williams.

Sam added: “There’s never been an event like this held amongst the stunning Cairngorms scenery – let alone one that offers such up close and personal access to some of the country’s top fitness trainers and speakers.

“After having to postpone our last festival due to the pandemic, it feels incredible to finally be able to welcome fitness fans to the Highlands.

“After all we’ve been through over the last couple of years, it’s right that we take some time to focus on our own wellbeing and put ourselves first.

“Every workout and motivational session has been planned to create a positive and uplifting atmosphere to inspire people to become a better version of themselves.

“Our guests have lived through some incredible experiences, and this is our chance to learn from them and grow ourselves.”

With numbers capped to ensure that all attendees get everything they can from the experience, those interested are encouraged to book now – and take advantage of a £20 early bird discount. The varied programme will feature HIT workouts led by Gemma and

Amy, as well as motivational sessions, seminars, workshops and live Q&As where attendees will be able to put their questions to the professionals –including SAS veteran Foxy.

VIP tickets will also allow attendees the chance to rub shoulders with the stars at exclusive meet and greet sessions throughout the day.

The line-up also features fitness influencer Stefanie Moir (@ naturallystefanie), and well-known personal trainers Wallace Wilson and Conor Mcgillivray from Dynomorph Fitness.

The programme is rounded out by personal trainer Ian Findlay and running ambassador Ashley Brooks.

The Fitnessat58degrees Wellness Festival takes place at the Macdonald Aviemore Resort, and will welcome up to 700 delegates to the heart of the Cairngorms National Park on March 4, 2023.

Early bird tickets range from £129.99£249.99 and are available now from www.fitnessat58.co.uk.

All tickets include access to all talks, workshops, workouts and seminars throughout the festival – with entry also available to the evening after party.

VIP passes – limited to just 50 – also include lunch and meet-and-greets with celebrity guests.

Feel Electric appoints director of operations to support growth

BOUTIQUE electro muscle stimulation (EMS) training studio chain Feel Electric is set to open two new studios in the south of the UK in the next month.

Industry senior executive Ian Cooper has been appointed as director of operations to support the expansion.

Royal Tunbridge Wells EMS studio will open its doors in the near future, marking the seventh Feel Electric Studio in the UK, and the first outside of northern England.

This will be closely followed by their eighth EMS studio opening in Epsom.. The studios will house specialised EMS

machines from miha bodytec. Sessions will be delivered by Feel Electric’s dedicated EMS trained professionals.

Feel Electric was founded by entrepreneur Jon Wright, formerly founder of Xercise4Less.

Spotting EMS training as a growing market in the UK, Jon launched the first studio in Harrogate in April 2021 in the midst of the pandemic and has since opened a further five in Sheffield, Leeds, York and Cheshire.

“We’re excited to be bringing Feel Electric down to the south,” he said.

“EMS training isn’t just about getting into great shape, over the past year we have seen members come through our doors who have had life changing results with pain reduction and increased mobility, and we’re looking forward to continuing this in the south.

“In the 30 years I’ve worked in the health and fitness industry I’ve never seen anything that gets results like this.

“I’d been doing it for about 18 months, and it got me back to my pre-wedding shape of nearly 20 years ago and sorted out my long-term back issues. It just works.”

With more than 20 years’ experience in the health and fitness industry, Ian Cooper has worked in both in the private and public sectors for operators including Virgin Active, Fusion Lifestyle and PureGym.

Seasoned in implementing long-term strategy by identifying and executing against growth and investment opportunities, Ian joins the Feel Electric team as director of operations.

“Over the past year I have been involved in the exciting market of EMS and see this sector as a high growth opportunity through the studio concept,” he added.

“Feel Electric’s personalised approach and exceptional customer service combined with the exponential growth plans over the next few years with our partners miha bodytec, sees Feel Electric becoming the market leading EMS Training studio brand in the UK.

“We are delighted to have attracted some one of Ian’s calibre and experience, it’s testament to the opportunity in

front of us,” added Jon. EMS training is highly effective and low impact and it’s delivered on a one-to-one or one-to-two basis in a non-intimidating environment in just 20 minutes per week.

“The nature of EMS training means it appeals to a much wider audience than just those wanting to visit the gym.

“We’re attracting the 80 per cent of the market that don’t have gym memberships. From athletes to people with disabilities and from active to sedentary people and also people of every age, there is an unlimited target audience.

“We always planned to expand across the UK with the aim of opening 100 studios in a cluster format, so expect to see more studios opening in the south very soon.”

Jason Fox

Ian Cooper

Jon Wright