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For planners, organisers and other specialist intermediaries
Brides are looking for better deal By Mary Ferguson WEDDING planners could cash in on a new market of cash-savvy brides after surveys revealed more are looking to find better deals for their big day. Beverly Pearce, director of wedding planning services at All Things Bride and Beautiful said while the credit crunch is clearly worrying some couples – others are more eager to use a wedding planner to find them the best deals and save them money. She added: “I believe that the wedding planning industry as a whole will be affected but if we all stay ahead of the game and make our services affordable and indispensable, we will still get the clients. “I think people will still get married, they will just spend less money doing so.” A survey by the experts at Wedding Chaos revealed the economic downturn is forcing brides-to-be to look more closely at their budgets. But while almost 35 per cent of those polled admitted they are opting for simpler weddings at reduced costs, eight per cent – determined to have their dream
day – are borrowing more money to pay for it. Beverly, who works with budgets between £15,000 to £75,000, said when couples approach a wedding planner they do so because they want them to save money. She said she is being asked more and more about the savings she can make, and believes wedding planners should educate people as to the actual cost of a wedding. She added: “I think it is more worrying that people think it’s so expensive to get married. “It actually costs a small amount to register your marriage and hold a small civil ceremony – it’s the food, drink and party that raises the cost. “We need to educate people that they don’t need to spend thousands.” What do you think? Do you have a new approach to briefing clients? Send your comments to mf@whpl.net, call 01226 734712 or write to Mary Ferguson, Wedding Professional, 47 Church Street, Barnsley, South Yorkshire S70 2AS.
Life’s a wow for planner Sonia
Successful wedding planner Mark Niemierko was one of the guest speakers at the third Wedding Professional Conference and Networking event. Mark, who has re-branded to Niemierko Weddings after splitting from his business partner at Smith and Niemierko, joined a number of high profile guests at the Brewery in central London. Full report, Page 14
A LONDON wedding planner is looking forward to the new year after rounding off 2008 with an award win and nomination. Sparkle & Wow, owned by Sonia Abrams, was named Enfield Enterprise StartUp Business of the Year 2008 and was the only wedding planning company to be nominated in the Wedding Retailer Awards. Sonia said: “This year has been brilliant and the growth in my business has been great. I am so lucky to be working in a vibrant industry and meeting so many amazing people.” 2008 saw Sonia move into new offices and take on a member of staff, as well as achieving her award success. In 2009, she hopes to begin organising weddings overseas and even has plans to launch a wedding planning computer game in association with Middlesex University. Full story, Page 6
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weddingprofessionalnews Inside ...
Deaf couple bring big challenge
Sonia adds sparkle and wow to her year ... Page 6 Why planner Rebecca has always loved a good wedding Page 16
Wedding retailer awards 12
By Mary Ferguson A HERTFORDSHIRE wedding planner faced one of her biggest challenges when asked to organise the big day for a deaf couple. Clare Beckwith planned the marquee wedding for Melissa Mostyn and Miles Thomas, who have both been deaf since childhood. She said: “The main consideration for me was communication and the best way for us to conduct our meetings was either through type talk or email. During the face-to-face meetings I just made sure I spoke slowly so they could lip read and it worked well.” Along with the catering and bar staff, Clare received awareness training from the bride herself on issues such as how to identify a deaf person, the best methods of communication and the correct etiquette. Almost half of the 100 wedding guests were deaf so Clare had to rally people for the speeches by flashing the marquee lights and she brought in four sign language interpreters to help the day go smoothly. The bride found her own photographer – who was also deaf. “The wedding was a huge success, mainly because of the preparation that went into it. There were so many things I wasn’t aware of before – for example the marquee lighting needed to be extra bright for the deaf to compensate for their lack of hearing – but Melissa and Miles are such an inspirational couple.”
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Scotland and VOWS
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Venue directory
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Contacts EDITORIAL Andrew Harrod – group editor – 01226 734639 ah@whpl.net Nicola Hyde – news editor – 01226 734459 nl@whpl.net
Clare Beckwith The couple both work in the arts and Melissa designed her own dress, the bridesmaid’s dresses and the page boy outfits while Miles designed all the stationery and the wedding cake. And as a surprise for her new husband, the bride presented him with a film of her sign-singing Yellow by Coldplay, shot by an up-and-coming deaf director. Clare added: “The video had everyone in tears. It was an unusual wedding but the day went like clockwork and made me so much more aware of the issues some people face on a daily basis. And it’s definitely given me the confidence to organise similar weddings in the future.”
Mary Ferguson – editor – 01226 734712 mf@whpl.net
PRODUCTION Judith Halkerston – group deputy editor – 01226 734458 jhalkerston@whpl.net Kyle Wilkinson – designer – 01226 734711 kw@whpl.net
ADVERTISING Tony Barry – sales and marketing director tb@whpl.net
The bride in her self-designed dress
New wedding planner has a Jamaican twist A NEW wedding planner has set up business in London, specialising in destination weddings to Jamaica. Michelle Pierre-Carr, a former professional athlete, has her roots in the country so has an intimate knowledge of the island and its culture. Exclusive Tropical Weddings by Pierre
Networking event
Carr specialises in the areas of Montego Bay, Ocho Rios and Negril and Michelle came up with the business idea after her own wedding there. She said: “Getting married abroad is a dream, but many people are put off by dealing with suppliers who are so far away. “I spent a lot of time making phone
calls at odd times to stay on top of it all. “The day was perfect, but it made me realise that engaged couples could really use some help with this.” An official launch for the business took place in London at the end of November, with a special visit by one of the Pierre Carr partners in Jamaica.
Danielle Hornby – national sales executive – 01226 734707 dlh@whpl.net
CIRCULATION Kelly Tarff 01226 734695 kt@whpl.net Fax: 01226 734477 www.weddingprofessional.co.uk
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Fiona finally takes plunge FOURTEEN years after the initial idea, a Reading businesswoman has launched her own wedding planning company. Fiona Crouch has just set up Confetti and Dreams, offering full event planning and on-the-day coordination. She said: “When I got married 14 years ago, I planned the whole event myself as if it were a military operation. I loved every minute of the planning stage and began to look into setting up my own business as a wedding planner but after carrying out some initial research, it appeared that I was a little bit ahead of the times. Most of the people I spoke to thought that wedding planning was an American idea and that it would never catch on over here.” But after having four children and finding herself at a career crossroads last year, Fiona thought again about becoming a wedding planner and completed diplomas in both wedding planning and event management. “I have now finally taken the plunge and have set up my own business and was lucky to gain my first client quickly, as a mutual friend informed me of her engagement. I began working with this client from the moment she became engaged, and she is looking forward to having a magical Christmas wedding.” Next year Fiona and her husband celebrate 15 years of marriage and are planning to renew their vows – inspiring her to expand the business to include vow renewal ceremonies.
Breathtaking scenery puts Caroline on the road to success By Mary Ferguson
Caroline presenting a gift to one of her brides. Picture: Accolade Weddings
A CUMBRIAN wedding planner claims 2008 has been her busiest year yet – despite the economic slowdown. Caroline Powney, director of CP Events, organises weddings in Cumbria and the Lake District and said business is booming. “This year we have completed more weddings than ever before, and all of our couples have been very pleased with the service they have received. “We also launched our new hire and design service and were able to add an extra dimension by getting more involved in styling clients' weddings. Caroline said that being the longest-established wedding planner in the area enables them to compete for business. “Clients know they are coming to a company with both experience and expertise. We also have good relationships with our suppliers, and are always on the look out for new and interesting venues so we are able to offer something unusual and
unexpected to our clients. All of which puts us in a really strong position to stand up to our competition." The Lake District has always been a popular wedding destination and Caroline believes that breathtaking scenery combined with world class venues and hotels will keep business rolling in. “We are also very fortunate here to have top quality suppliers for all aspects of the wedding and many offer things that are truly unique. "At the moment, 2009 looks as if it will be similar to 2008, so I would expect a few more weddings to come in after Christmas. “I also plan to undertake some professional training, and I will focus our marketing activity on the hire and design side of the business." She added: “It’s been hectic at times but really enjoyable. And after four years in the wedding planning business, it’s great to see things going from strength to strength.”
Ethical stationery from Carnethie Design Advertiser’s announcement ESTABLISHED wedding stationer Carnethie Design offers a wide range of eco-friendly, recycled and ethical wedding stationery and favours. They offer an individual, personalised service to those seeking unique handmade stationery at affordable prices and a free bespoke design service. All paper and card materials used are either handmade in the UK from recycled materials or are from Fair Trade sources which use natural, recycled or waste products in their handmade materials and guarantee fair wages and safe working
‘We chose Carnethie design because of their ethos, but also because the stationery looks classy and unique.” conditions. Carnethie Design is pleased to work with wedding planners who want to offer their clients an eco-friendly option. Enquiries: 01968 677 501 Website: www.carnethiedesign.co.uk
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Sonia adds sparkle and wow to her year by winning award By Mary Ferguson WEDDING planner Sonia Abrams celebrated the perfect ending to a ‘brilliant’ year by picking up an award in recognition of her business. Sparkle & Wow was set up two years ago and was named the Enfield Enterprise Start-Up Business of the Year 2008, beating companies from fashion, food, courier and IT sectors. Sonia was also the only wedding planner to be nominated in the Wedding Retailer Awards, nominated by the industry. She said: “Being nominated in the bride’s choice category is the most important category to me as it is voted for by the people we work hard for to ensure their dream comes true. “Whether it was a previous or current client I’m still not sure but it was a fantastic feeling. The fact I was the only wedding planner in the entire nominations was amazing and something to be really proud of.” To add the icing on the cake, Sonia managed to secure new business at the Enfield awards, after being approached by a guest after she picked up her award.
THE 2008 Gay Wedding Shows have been hailed a success by organisers, who have seen a significant rise in footfall and exhibitors. The three shows, held in Brighton, Cardiff and Manchester, were established by Pink Weddings to provide exhibitions where same-sex couples can see, hear and experience suppliers without
sexuality being mentioned. Organiser Gino Meriano said: “This year we have see a growth in visitor numbers as well as a rise in bookings for exhibitors which flies in the face of other markets hit by the credit-crunch. “And ahead of Government statistics, our visitor attendance has shown a shift from a majority of boys attending to about a 62
per cent attendance by the girls. “Couple’s are also now beginning to plan further ahead than ever before with around 54 per cent looking to book for 2010 and an amazing six per cent already for 2011.” The new Designer Civil Partnership Show takes place on March 1 at the Andaz Hotel in central London.
She has now been booked to organise a Christmas party with awards ceremony for a local company. Sonia set up Sparkle & Wow in December 2006, aiming to bust the myth that wedding planning is only for the rich and famous or those with very large budgets. And two years down the line, she said things couldn’t be better. “This year has been brilliant and I am so lucky to be working in a vibrant industry and meeting so many amazing people. “The growth in my business in 2008 has been great – from moving to offices, taking on a member of staff, to winning awards.” Sonia’s plans for 2009 include moving into destination wedding management, bridal showers, vow renewals and she even plans to launch a wedding planning computer game. She added: “The last year has been scary at times because Sparkle & Wow has now become my full time work so I need to make sure it succeeds – there is no time to get complacent.” For more on the Wedding Retailer Awards see Page 12.
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Editor’s Comment Mary Ferguson YOU can’t turn on the television or pick up a newspaper without depressing – and sometimes frightening – news about the worsening economy and its associated job losses and company closures. Of course the wedding industry isn’t immune to this, but every cloud has a silver lining and there are ways to ‘cash in’ on the current climate. Our front page story this issue talks about recent statistics that show 20 per cent of couples are deferring their big day because of financial worries – so isn’t this the perfect time for wedding planners to promote their profession as a money saving service? It’s good to see that even in such uncertain times, more wedding planners are setting up and helping to raise the profile of the industry. And as the awards season draws to a close, congratulations to all those professionals working hard to raise standards and make sure that when couples do spend money, they see that it’s worth it. Our conference and networking event was the perfect platform for wedding planners to get together and discuss the issues facing the industry and we’d like to say a big thanks to our fabulous hosts Ant and Dick, all the speakers and the Brewery – whose delicious food went down almost as well as the champagne! As always, we’d love to know how your business is coping and to hear about your news. To get in touch, email mf@whpl.net, call 01226 734712 or write to Mary Ferguson, Wedding Professional, 47 Church Street, Barnsley, South Yorkshire S70 2AS.
Snow and scenery can work wonders at a winter wedding but UK temperatures can put couples off – despite the cheaper rates many venues offer. In a special feature, Jayne Price at Calor provides some tips for wedding planners on making the most of outdoor space in the cold months.
Winter can be the time to create a wedding wonderland WINTER weddings can be restricted by the choice of venue if those reliant on outdoor space to hold celebrations are forgotten about. Obviously the colder months are perfect for winter wonderland colour schemes. To get a look which is bang on trend for 2008/09, try eye-catching monochrome – black and white designs have been all over the catwalks this season. For a more shimmery look, go for metallic tones of alluring silver and icy blue. Alternatively, embrace the festive feel and combine rich jewel tones of emerald and ruby to enchant your client’s friends and family. Always decorate to dazzle and tempt guests outside by transforming the space into a sparkling galaxy with fairy lights and candles beside elegant snowflake decorations for a magical backdrop. For warming bursts of colour throughout, make the most out of seasonal flowers such as snowdrops mixed with foliage or ornamental berries to craft inspiring table centrepieces. There are plenty of products available to ensure the comfort of the wedding party throughout the day.
Fireworks are always an eye-catching finale to the evening. Modern gas patio heaters, for example, give off a cosy glow and plenty of warmth. And commercial versions heat large numbers of guests with minimal intrusion. As for catering, you could offer the bride and groom the option of a quirky barbecued menu, which could form the main meal or a feast later in the day. Create a spread of teriyaki beef kebabs, crispy balsamic duck or exotic fish dishes. If your client is looking for a less formal affair, make the most of the rotisserie device or roasting hoods
which are available with most modern barbecues, to cook up a festive feast of turkey stuffed ciabatta with cranberries or a roast hog. As well as providing the usual sparkling champagne, beer and non-alcoholic drinks, winter weddings give you the opportunity to offer guests alternatives such as hot mulled wine, spiced hot chocolate or warm whisky cocktails. And for extra spark, prepare an extravaganza of entertainment for the evening. Firework displays work well in the winter night skies as do sparklers and dazzling ice sculptures. A North Yorkshire wedding venue is celebrating its first anniversary with record bookings from couples. After recognising its potential as a business venture, James Allison opened his family home – Middleton Lodge – as an events venue and has attracted more than 50 bookings for the first two years. The Lodge, which acquired a civil licence last year, has 16 bedrooms and accommodates 45 people seated in the dining room or up to 200 in a marquee in the grounds.
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weddingprofessionalnews Award-winning bridalwear designer Ian Stuart has joined forces with a famous London chocolatier to create a dress that’s literally good enough to eat. Helped by Rococo – who have been producing confectionary for 25 years – Ian put together a wedding dress made of white chocolate, modelled by Britain’s Next Top Model contestant Leanne Nagel as part of National Chocolate Week. He said: “I believe chocolate is synonymous with romance and I have created a wedding dress design in conjunction with the best chocolatiers in London. “The collaboration between Rococo and Ian Stuart fits, because you have two different high profile brands, both cutting edge and both willing to try something new.”
How the strong survive ... Our front page story this issue considers the worsening economy and the effect this may have on the industry. This is what some wedding planners think ... Andrea Swift, Fabulous Day: “Obviously it is a worry, as like any small business you can see it could potentially have an impact on you. “It's at times like this that the strongest survive, so we have to raise our game and provide the very best service we can. “There are still plenty of couples getting married and if they are going to use a wedding planner they will want to work with the ones who deliver the highest standards.”
Carrie, Today and Forever “The survey statistic does surprise me and is slightly worrying. As a wedding planner I can understand the financial worries and uncertainty of the vast majority of the general public who are planning on getting married 2009/10. “However, from my experience, wedding couples are still continuing with their wedding plans but are shopping around for the best deals and feel in this economic climate they are in a strong position to negotiate deals in their favour. “The financial forecast is all doom and gloom and if people start losing their jobs, it will – I anticipate – have a knock-on effect. “I have already noticed a few local wedding related businesses closing.”
Charmaine Thompson, CnJ Weddings: “No-one has cancelled their wedding with us so far but we have had weddings postponed for a year to ensure the bride and grooms have the day they desire. “I feel strongly that couples should not put too much pressure on themselves and get themselves into debt, far better they postpone their wedding to a more suitable time than have there wedding over shadowed by money worries.”
Honeymoon is the first cutback HONEYMOONS are the first area a couple would cut back on to save money, according to research. The most recent of a string of surveys into the effects of the credit crunch has shown that over 48 per cent of bride and grooms-to-be are re-thinking their honeymoon plans in a bid to save money. The research by wedding website hitched.co.uk also revealed that just over 15 per cent would try and make savings on the venue, ten per cent would cut back on flowers and six per cent would do without a professional photographer. However just two per cent of brides said they would try and spend less on their dress.
Ringing the changes A BAR hire company is offering commission to couples who use their bars at their weddings, in a bid to keep sales going during the credit crunch. Bubble Event Bars have launched a new mobile bar package for couples requiring professional bar services without breaking the bank. Couples are required to put down a deposit which is returned if bar takings exceed an agreed amount and any takings in excess of this 20 per cent will be given to the client. Managing director Richard Norris said: “In light on the current economic climate, we wanted to offer our clients the opportunity to subsidise other elements of their wedding celebrations.”
Have you got news for Wedding Professional? Call Mary Ferguson on 01226 734712 or email mf@whpl.net or write to her at Wedding Professional, 47 Church Street, Barnsley, South Yorkshire S70 2AS
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Curtain rises on Rebekah’s wedding planning career By Mary Ferguson A NEW wedding planner has swapped the theatre for theatricals to become a bride’s best friend in London. Rebekah Watson – who had her own production company as well as acting for film and stage – has launched Lush, Plush & Lavish in West Hampstead. Focusing initially on the capital, her target market are those in the entertainment industry with money to
spend, but no time. She said: “My partner proposed to me on New Year’s Eve last year and as I started to plan my own wedding I found a hidden love for what I was doing. “I did some research – another thing that I love – and completed some courses over the Summer and as I enjoyed it so much I thought I would take a break from my acting and set up my own business.” Rebekah said that two people that caught her eye during her research were A business savvy wedding planner has launched a range of centre pieces after noticing a gap in the market. Chloe Mortimer, who runs Chloe Moore Wedding & Events, has designed a number of products. She said: “There are florists and companies who specialist in linen and decor but very few who offer modern, unique and flexible centre pieces.”
Peregrine Armstrong-Jones and Sasha Souza. She added: “Her work is largely design inspired, which is my focus too. The wedding planning industry has a very strong foundation, and the people that worked hard initially to raise the profile of it have done an amazing job. “Without a doubt once we get over this little financial hiccup that we find ourselves in it will continue to grow as strongly as before.”
The British Bridal Exhibition in Harrogate (BBEH) is gearing up for the Spring show taking place in March. Visitors will be able to view Autumn/ Winter 09 collections from 8-10 March and enjoy The Bridal Preview catwalk show. The show also incorporates the eighth annual Bridal Buyer Awards, celebrating excellence and innovation in bridal retailing.
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weddingprofessionalwedding Retailers’ awards
The winners Venue of the Year – Sudeley Castle Photographer of the Year – Grove Wedding Photography New Venue of the Year – Boreham House Diamond Award for Best Photograph – Critchlow Photography Bridal Retailer of the Year – Abigail’s Collection Bridal Boutique – Ellie & Charlotte Groomswear Retailer – Hugh Harris Jeweller of the Year – Lance James Jewellery Brides Choice Award – Mariposa Wedding Retailer of the Year – Castle Marquees Floral Designer – Elegance Flowers Arrive in Style Award – VIP Bentley Ltd Hair & Beauty – The Bridal Team Best Entertainment Company – Sax & Honey Videographer of the Year – Ido Wedding Films Outstanding Achievement Award – Gavin Woollard
Celebrity wedding planner Mark Niemierko, left, and Wedding Professional editor Mary Ferguson, second left, with Castle Marquees, winners of the Wedding Retailer of the Year Award
Awards recognise best in the industry BOREHAM House in Essex was the venue for the inaugural Wedding Retailer Awards, set up to recognise the best suppliers and voted for by the industry. Organised by James Love, co-presenter of BBC1’s The Big Day, nominees and guests were treated to a four-course celebration dinner and entertainment from America’s winner of Stars In Their Eyes. Following the award presentations, an auction was held in aid of Essex-based
charity Helen Rollason Heal Cancer. The awards – sponsored by Wedding Professional – took place in a recently completed pavilion in the grounds of the Grade I listed mansion, which was once owned by car supremo Henry Ford. James Love said: “The evening was a great way to celebrate the cream of the wedding community and also raise a few pounds for a great cause.”
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weddingprofessionalnews A chance meeting with celebrity planner Sarah Haywood led to northern wedding stylist Hannah Skinner turning a corner in her career. Mary Ferguson went to Chesterfield to find out more.
Little Fish founder casts her net wider ...
Sarah Haywood
LITTLE Fish Events was set up by Hannah in January 2003, after she decided to branch out on her own following a career in PR and events. The company got its name from one of the first parties Hannah organised for a friend’s daughter – her star sign was Pisces so the party theme was fish, and the business was born from there. And when Hannah exhibited at The National Wedding Show, her stand happened to be opposite The Inspiration Zone, where Sarah Haywood was doing a talk. She said: “Sarah noticed my stand was always busy, so came over for a chat and it all went from there. “She was impressed by my themed tables, and asked me to help her out with wedding styling. Sarah is doing more and more weddings in the north and asked me to do some ‘hand hold meetings’, as well as helping out with venue styling. “And it was around that time I decided to change my identity to ‘wedding stylist’ instead of ‘wedding planner’.” Earlier this year, Hannah was named ‘Wedding Planner of the Year’ for the second year running at the Yorkshire Brides Annual Industry Awards, launched to recognise and reward the bridal industry talent in and beyond the region. And in the five years she has been trading, she has learned that things don’t
Hannah collecting her award from Bradley Taylor always go to plan. “One time, a bride struggled into her dress and found there was a massive gap at the back between fastenings – but when she had tried it on a fortnight before it had fit perfectly. “So I had to cut a piece out of the bottom of the dress and sew it onto the back – but the stitches ripped out again when she got into the car. It was a
nightmare.” Despite enjoying all aspects of wedding planning, it’s styling that Hannah is attracted to the most. She added: “I would love to work more with wedding planners on the styling aspect. Some planners are very good at organising and logistics but don’t have a big creative flare – which is where we could work well together.”
Hannah helps couple tie the knot with wedding theme WHEN it comes to theming, Hannah said she is careful to steer clear of cliches. For example one couple she worked with couldn’t decide on a theme but had a bow on their invites – so Hannah put together a knot theme. All the tables at the reception were named after knots – one of which is called
‘True Love’ – so that became the top table. Another client employed Hannah when they had already booked the venue. The walls were pale yellow and curtains black – to her dismay. “We eventually decided on an orchard theme, with natural colours that didn’t clash with the decor. That then evolved
into a bumble bee theme, which worked really well. “The tables were named after different types of pears, and the flower vases were full with them. It’s my favourite wedding I’ve ever done.” Invitations had little white bees on them and favours were miniature jars of honey.
On arrival, each guest received a wine token, printed with a quote about bees. Hannah’s next plan is to get involved with venues to offer a styling service. She added: “A lot of venues get offended if couples bring in a stylist, as if they are saying the venue isn’t good enough. But that just isn’t the case.”
Dreams do come true
Ben with the couple on his stand at the show
THIS season’s Designer Wedding Show made dreams come true for a Liverpool couple who left with a free wedding and honeymoon, including a couture dress by Ben de Lisi. Vicki White and Tony Smart won a £20,000 wedding and honeymoon in the Cayman Islands, following a six month campaign to find the couple in a consumer bridal magazine. The announcement was made on the Ben de Lisi stand at the show in Battersea and the winning couple will tie the knot early next year. Three couples, and their reasons for marrying overseas, were shortlisted from an entry of several hundred, and a panel including Ben had the task of deciding which was the most deserving of the prize.
New TV show for couples A TV company has enlisted the help of a wedding expert to find them a bride and groom with a tale to tell. Leanne Bowles, who runs wedding fair company Flaunt Events, was approached by ITV producers to help them get their new Four Weddings programme off the ground. The show will follow four couples as they get hitched and see them awarded points for aspects of their big day.
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weddingprofessionalConference and Networking event
Pictured, clockwise from top left: Judge the Poet, delegates, Siobhan Craven-Robins, delegates chatting during the networking session, William Clarke, one delegate enjoys a massage, hosts Ant and Dick and 5CatfFish
Heavy rain fails to dampen fun at Wedding Professional event THE Wedding Professional Conference and Networking Event took place at The Brewery, bringing together planners and professionals who enjoyed informative seminars, entertainment and fantastic food and drink. Taking place at the Brewery in London the day mixed great networking opportunities with plenty of laughter. Successful wedding planner Siobhan Craven-Robins kicked off the event with a keynote presentation on her career, followed by practical demonstrations and tips from florist William Clarke. And before lunch, hosts Ant and Dick teamed up with Darren Noel of Hitched.co.uk for a wedding-themed Have I Got News For You show – inviting unsuspecting delegates to join their teams and win champagne. During the networking sessions guests were also able to relax with massages by Divine London and enjoy witty words by roving entertainer Judge The Poet. After a delicious lunch provided by the Brewery, Andrew White of Triggerfish Communication took to the stage for a detailed presentation on
using the media and promoting your business through the press. Andrew was followed by elite wedding planner Mark Niemierko, who – fresh from branching out on his own – discussed the credit crunch, his new business and society weddings. Damian Clarkson of caterers Red Snapper gave a mouth-watering presentation on food and drink trends and Darren Hart of the Brewery was joined by the venue’s head chef to offer an insight into the setting for the day. Finally, after an introduction to the band, 5CatfFish played an exclusive set downstairs in the vaults while delegates enjoyed unlimited champagne and canapés. Editor Mary Ferguson said: “The day was a great success and despite heavy rain bringing London practically to a standstill, everyone enjoyed themselves. “Ant and Dick had everyone in stitches and we have had some great feedback. A big thanks to the Brewery for hosting the event, the guest speakers and to those who came along – we are already thinking about the next event so watch this space.”
Comments from the event: “It was a great day, everyone was so friendly and we learnt a huge amount about the industry. It was a perfect taster for us, brilliantly organised, a cross range of speakers and incredibly informative and useful.” “I had a fantastic time and I thought the speakers were informative and professional, and the venue was great. I do think Ant and Dic were fantastic hosts – they made it a relaxed and fun day.” ‘The day was very useful. I’m a new company and found the event both encouraging and informative and the catering was excellent.” “I thought it was an excellent day, well done.”
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weddingprofessionalasian weddings Since organising his first Indian wedding a year ago, Ibrar Ahmed has seen business snowball and is building a reputation as one of Manchester's best Asian planners. Mary Ferguson met him to find out more.
‘It doesn’t work if there are 10 bosses’ ZINC Occasions launched by accident, when Ibrar planned a friend’s wedding as a favour. But at the end of his first year in business, he is expecting a turnover of £500,000 and has employed 70 staff, organising wedding events for up to 2,500 people. Ibrar spent six years in hospitality recruitment, organising staff for weddings and events, and was managing director at Manchester’s Sheridan Suite, where he holds a lot of his weddings today. During 2008 he has been involved in organising 200 weddings, which are often made up of several events including the bride’s Henna party and groom’s banquet – the ‘Walima’ – which often involves over 2,000 guests. He said: “Catering for that many people can cause a problem in terms of finding a suitable venue, and I usually use the Sheridan Suite. It helps that because of my previous job I worked in so many hotels, so I know Manchester venues inside out.”
Ibrar often works on four or five weddings at any one time, throughout the North West. “People are prepared to spend a lot of money on Asian weddings, and the market is very affluent, with food absolutely the most crucial part of the event. “At the moment, everyone wants a fairytale wedding with pastel colours, and the Arabian nights theme is very popular with the Henna parties. However decor is not so important for the Walima – as it’s all about the food.” Ibrar said the most challenging part of his job is working with the couple’s families, because as many control the budgets they also try and control the day. “I’ve often had to throw family members out of the kitchen and try to be firm before the event takes place – it doesn’t work if there are ten bosses. “The biggest challenge I have faced is when I planned a groom’s banquet for 700 people, but 1,500 showed up. Luckily the
caterer we used wasn’t based too far away so he managed to bring in more food, and we did it in two sittings. “Problems like this are common, as to keep budgets down, clients often don’t tell you the real number of people coming.” For Asian families, weddings are a way of showcasing their wealth and Ibrar said that when it comes to transport he’s seen it all – from helicopters to Rolls Royces , it’s all about status and that is often reflected in the budget. “In my opinion, it would be difficult for a Western wedding planner to work on a traditional Asian wedding because they would find it hard to understand the families and the politics and traditions. If I wasn’t Asian myself I know I would struggle.” Ibrar plans to launch a separate chair cover and linen company next year, using the stock he has built up so far. Zinc Occasions will also become a limited company and more staff will be hired.
Above: Ibrar Ahmed and top: two of the designs from weddings he has organised. He added:“It’s fair to say that business is booming, and if someone told me I’d be doing this a few years ago – and doing so well – I wouldn’t believe them.”
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weddingprofessionalScotland
It may be at the opposite end of the UK, but Scotland rivals London when it comes to venues, suppliers and planners. In a special feature, Wedding Professional brings you the news and views from across the border.
Rebecca celebrates lots of bookings for 2009 By Mary Ferguson
Rebecca Barnett
REBECCA Barnett launched her wedding planning business 14 months ago, working from offices in Aberdeen and Glasgow. Offering both full coordination services and on-the-day management, she told Wedding Professional that a year down the line, business for Rebecca Barnett Wedding Design is really picking up. “Recently the work has started paying off and I’m getting lots of bookings for 2009 which is great. “I’ve exhibited at the Scottish Wedding Show which has helped raise my profile and because I have a PR background, I’ve been quite successful at getting myself into some of the press up here.” Currently Rebecca works by herself but has a lot of work experience enquiries so plans to utilise them to help out at busy times – with the added benefit of helping people learn about the industry.
“It’s important that people know what to expect when setting up as a wedding planner. “It’s different to what I thought it would be but I still love it, I just know I have to prepare myself for when things go wrong. “For the first wedding I worked on, I ordered a big stock of ice for the reception but the supplier didn’t turn up, so I was running round all the nearby hotels to borrow theirs. “I’ve learned you have to be prepared for everything.” Rebecca said that when it comes to tradition, not one of her clients has requested anything ‘typically’ Scottish. “No-one wants tartan or pipes because they try and stay away from clichés in favour of style. “And that’s what I love about this job – I’ve always been interested in fashion and design and you could pick up my weddings and put them anywhere in the UK and they would work.”
Rebecca at 2 and a half
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weddingprofessionalScotland 88 Events have operated in Scotland for 14 years, organising weddings alongside a successful venue styling business. Mary Ferguson visited their Glasgow showroom to talk suppliers, table covers and why tartan just doesn’t cut it anymore.
Why 88 has the edge ... AS WELL as planning weddings, the company design and manufacture line and tableware – meaning clients can see first hand how their big day will look. Marketing manager Lisa George said: “The fact that we have our in-house hire business gives us the edge over our competitors and clients really like to come and see first hand the fabrics and ornaments we have. “Brides can bring swatches from their dress fabric and we can play with the designs in front of clients, so they can see how everything can fit together.” 88 supply linen to weddings every weekend and fully plan seven or eight weddings per year, alongside other private, social and corporate events. “More people are realising that using an event or wedding planner actually saves them money. There is a huge market for wedding planning in Scotland and it’s definitely catching up with the London. And as far as suppliers are concerned they rival those in the capital when it comes to quality and professionalism.” Wedding budgets vary up to six figures and 88 work hard to get the message across about the benefits of wedding planners. “One of the biggest selling points of the service is that it saves time. Also, because of our long-standing relationships with suppliers we can get things cheaper and quicker. Glasgow – and Scotland in general – has a lot of single wedding planners who
The 88 Events wedding team haven’t had proper training but we have a great reputation when it comes to weddings and this is proven by how much of our business comes from referrals. We also have a great relationship with Scottish wedding magazines and a fantastic reputation with venues who often recommend us.” Gillian Ferguson specialises in organising weddings for the company. She said: “There are a few wedding planners in Scotland who specialise in destination weddings so we don’t try and compete with them, although we do get American clients. Some clients want the traditional tartan look but most now find it a bit twee
Highland wedding reception
The Scottish Wedding Show is coming to Edinburgh and Glasgow in February and Wedding Professional has ten pairs of tickets to give away for each show. The events will take place in Ingliston in Edinburgh on 7 – 8 February and the SECC, Glasgow on 21 – 22 February. As well as Scotland’s best wedding companies showcasing their services there is also a catwalk show where visitors can see the largest bridal collection in the country. The first 20 people to enter will get their hands on the tickets. Send an email, specifying your preferred location, to Jill Creighton at jill@headlinepr.co.uk.
and the younger clients especially tend to stay away from it.” She added: “People are very much into white and ivory still and vintage is very much still around, especially the creams and caramels. Thankfully though we are moving away from fuschia and black and embracing more natural colours again.” 88 Event’s top five Scottish wedding venues: Mar Hall Hotel (Bishopton) Stirling Castle (Stirling) Signet Library (Edinburgh) Mount Stuart (Isle of Bute) Oran Mor (Glasgow)
Elegant Wedding at The Signet Library Edinburgh
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A Scottish wedding planner has hung up her clipboard for the last time after six years in business. Aileen Boyle, who headed Shindigs since 2002, is re-thinking the projects she wants to be involved in and is looking for a new challenge. She said: “After taking a year off to be a mum i recharged my creative batteries and did some thinking. I have been lucky enough to be play a key role in a variety of projects for associations and organisations, both private and public sector, company and individual alike and I see this as the beginning of a new chapter. I can’t wait to get started.”
Wendy with her award
Excited Wendy honoured to walk away with award By Mary Ferguson WENDY McArthur walked away with the award for best independent coordinator for her wedding planning company Utopia-Scotland. After being a finalist on two previous occasions, Wendy said that this year she was more confident, following 12 months of positive feedback. She said: “It was truly an honour to win the award because it’s the brides and grooms themselves who vote. “It’s fantastic just to be nominated but very exciting to win.” Utopia-Scotland was established in 2001, after Wendy had spent years working as events manager at a major hotel.
“When I started out, we were only one of three or four companies in the industry but since then the number of wedding planners in Scotland has grown substantially. “The experience I’ve gained since that first wedding seven years ago gives us a strong position in the market and we are proud to be one of the best known companies operating.” Wendy added: “I think it would be naive to think that 2009 is not going to be a tough year because of the economy, but a flexible approach to the market means I will continue to develop the services that Utopia-Scotland offers and grow the reputation of the company throughout the Scottish market.”
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Winners Independent Wedding Co-ordinator: Utopia – Scotland Wedding Venue Co-ordinator: Louize Hollywood – Burnhouse Manor Hotel Jeweller: Lorraine Law Wedding Stationery: Crafty Cards General Wedding Services: Learn 2 Wedding Dance Wedding Cake Designer: 3D Cakes Floral Designer: Floral 'n' Hardy Transport: Waterside Weddings Music & Entertainment: Lee Live Music & Entertainment Agency: Hireaband Videographer: Design Scotland Video Photographer: Elemental Weddings Hair & Beauty: Ainsley M Bridal Accessories: Corrine Smith Design Bridal Dress Designer: Lindsay Fleming Bridal Retail: Avorio Bridal Groomswear: Slanj Independent Catering: Heritage Portfolio Wedding Venue: House for an Art Lover Industry Award 2008: Special Days Cakes
The cream of Scotland GLASGOW was the host city for the 2008 VOWS awards, celebrating the cream of the Scottish wedding industry. Hosted by wedding planners and TV personalities Ant and Dick, the awards – Voted Outstanding Wedding Supplier – took place at the Glasgow Hilton and were attended by nominees and guests from across the country. Nominations for the awards were entered online or by post by brides and grooms, and the shortlist was then chosen by a panel of industry professionals including Susi Rogol, editor of Bridal Buyer Magazine and Kirsten Bell, marketing executive at VisitScotland. This year – the fourth year of the awards – over 10,000 votes were cast by couples. The main media partner for the awards
is the Scottish Wedding Directory and editorial director Lorna Leckie said: "It really is a testament to the dedication of the Scottish wedding industry that so many brides and grooms cared enough to vote for their favourite suppliers. “From the night itself, it's clear how much it means to people, both the winners and those nominated." Judge Susi Rogol said the standards in the 2008 VOWS Awards had been extremely high and the competition fierce: She added: "Each and every finalist is an expert in their field, which makes the judges' task very tough. “But it is brilliant when, after hours of heated discussion and debate, the team isolates one company or individual who has a sufficient edge to walk away with a VOWS title."
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weddingprofessionalnews
A slice of vintage glamour
Windsor wedding venue Beaumont House has completed an £8.1 million refurbishment of its hotel and reception space. Ten luxury ‘White House’ suites have been designed – costing £100,000 each – along with 74 other high standard rooms. And the refurbished Chapel provides a unique reception space for up to 170 people, with a hand-painted ceiling, stained glass windows and altar. Owned by hotel and conference group Principal Hayley, Beaumont House was built in 1790 by prominent local architect Henry Emlyn.
CELEBRITY cake creator Peggy Porschen has partnered with dress designer Jenny Packham in a collaboration designed to highlight the glamour of their collections. Peggy, who produced Stella McCartney's wedding cake, has come up with up with three new designs to be showcased at The Boudoir, Jenny's lingerie, gifts and accessories shop in London's Belgravia. Inspiration for the cakes came from the vintage glamour in Jenny's gowns. Peggy said: “Bridal gowns and accessories are a great source of inspiration for wedding cakes and having the opportunity to work with somebody like Jenny is a cakemaker's dream. “Her designs ooze such intricate detail – incorporating elements from
her dresses and jewellery into my cakes has created a simply stunning range of couture cakes.” Centrepiece of the new range is an art deco five-tier square cake decorated with diamante rosettes and off-white icing, echoing a 1920s style gown. Peggy has also created a set of miniature cakes for the Boudoir window – embellished with rings and earrings from the Jenny Packham accessory collection combined with diamante sugar blossoms. The final cake in the collection is feminine and pretty. Peggy added: “It is a three-tier round cake covered in a sugar lace design taken from a dress topped with a 1960s veil with a large satin bow on the top – very Grace Kelly.”
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weddingprofessionalnews
Surviving the credit crunch By Bernadette Chapman IT would be naïve to think the credit crunch will bypass wedding planners and only affect other industries. But, although I do expect the industry to be a little quieter in 2009, brides will still want to get married – and those that have already started planning their wedding will not want to delay it. They might however decide to downscale their plans, so it is vital that you do not only aim for the ‘luxury high end’ but tailor smaller packages for those that only require partial planning. I also anticipate a ‘boom’ in 2010, when everyone should be clearer on how serious the situation is and whether they are more secure in their current jobs. This is when I think they will start to hire wedding planners again and ask for weddings in a shorter time scale. So if it is quieter in 2009 what should you be doing? In my opinion it is the ideal time to be more pro active. Visit those venues you have been meaning to but never quite found the time, arrange meetings with suppliers old and new and generally remind everyone you are ‘here’. Visit bridal boutiques and talk to them about how you can work together, maybe you can offer their clients a special discount? Arrange a bridal soiree along with key suppliers – all parties involved can invite their contacts bringing with it the opportunity to cross sell your services. In a fragile economy it is important to come together. Don’t see each other as competition. Look out for industry networking events and speak to your local business advisor about any networking groups in your area. Don’t lower prices but offer discounts for early bookers or those coming via a recommendation and think about what additional services you could offer to diversify the clients that hire you. Perhaps you could speak with an independent travel advisor regarding booking honeymoons for clients, you can then help each other by passing on work. You could offer a concierge service to clients organising more personal aspects of their life. Alternatively what about a virtual wedding planner for those not able to pay for the full services of a wedding planner? Clients could be entitled to so many hours of telephone and email support. This way you are not planning their wedding but you are a virtual support for them advising on key decisions
Bernadette Chapman
Couples will still be walking down the aisle in 2009 despite the credit crunch. Picture: Nikole Ramsay regarding their wedding. Finally, take the time to educate yourself – the best entrepreneurs out there are those that continue to learn even after earning their millions. Bernadette Chapman is training and development director for the UK Alliance of Wedding Planners
Wedding mystery for Norfolk planner Kate A NORFOLK wedding planner is having her own wedding organised in secret by her fiancee and her business partner. Kate Mamo, director of Invisage, knows only that she will be saying her vows in February – the rest will remain a mystery. Employee Julie-Anne and Jamie Mulhall have taken over every aspect of planning the big day.
Kate said: “The only thing I know about my wedding is the date and even that was chosen for me. “Jamie knows what I love and Julie-Anne and myself have worked closely on amazing weddings so I trust their judgements and taste implicitly. “It’s obviously going to be the best and biggest surprise of my life.”
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weddingprofessional
Welcome to the new Wedding Professional venue directory, providing comprehensive information on wedding venues, if you would like to advertise please call 01226 734710 or e-mail kam@whpl.net
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