The Open Mountain with Helly Hansen SS24

EXPERIENCE THE OPEN MOUNTAIN WITH HELLY HANSEN

SPRING/SUMMER 2024

THE OPEN MOUNTAIN

The Open Mountain is Helly Hansen’s global campaign to inspire and encourage all people to experience the power of spending time in nature.

For more than 140 years, Helly Hansen has been trusted by outdoor professionals to create performance-driven gear that allows them to stay and feel alive. Through continued storytelling that features select professional partners—with 40-year-old, US-based guiding company Mountain Madness as the focus for Spring/Summer 2024—The Open Mountain explores how life-enhancing it can be to spend time outside and what it means to be a professional in the outdoors, enabling those experiences.

In support of The Open Mountain and to further enable seasoned outdoor-goers and novices alike to get outdoors, Helly Hansen also facilitates connections between outdoor enthusiasts and seasoned professionals worldwide through a variety of global and regional activities, educational resources and inspiring content. Please visit https://www.hellyhansen.com/open-mountain for more information and to find an event near you, especially during “Open Mountain Month” this June 2024.

The mountains are open to everyone and Helly Hansen wants you to feel the pure joy that being in the great outdoors can bring.

https://www.youtube.com/watch?v=AfNGjsRokaE

MOUNTAIN MADNESS

Helly Hansen’s Spring/Summer 2024 campaign film, The Open Mountain, follows US-based Mountain Madness guide, Sean McNally, and two clients as they attempt a summit in the North Cascade mountains of Washington State. Through their journey we discover they not only achieve their goal of reaching the summit, but also experience the deeper successes achieved through spending time in the mountains. “Everyone has a different reason for wanting to reach the summit,” explains McNally. “Though often it’s the bits in between you remember the most – the time spent with people, the friendships, the experiences, the knowledge sharing – before making it safely to the top.”

On an equal level, the professionals experience the value and reward while teaching others to stay and feel alive in the outdoors. “I really enjoy watching people as they grow throughout a trip,” explains McNally. “It’s great to see the struggles as well as the high peaks; and being able to help them achieve what they can obviously already do…I wouldn’t trade it for anything else in the world.”

Founded in 1984 and recognized as one of the leading mountain guiding and trekking companies in the world, Mountain Madness became a household name in 1996 when Scot Fischer, the original founder, died on Everest as described in Into Thin Air. In 1997, Christine Boskoff, the leading female high-altitude climber at the time, took over ownership until sadly, during the fall of 2006, Chris and well-known American climber Charlie Fowler perished in Tibet in an avalanche. After that, in 2008, Seattle-native Mark Gunlogson became owner and has provided steadfast leadership ever since. In addition to offering award-winning trips in more than 25 countries, Mountain Madness has a solid philanthropic drive with involvement in many projects relating to conservation, support of women in mountain communities, school building in the regions they travel, donations through fundraisers and more.

CITY: Seattle, WA USA

YEAR FOUNDED: 1984

HH PARTNER SINCE: 2011 (and throughout the 1990s)

SQUAMISH SEARCH AND RESCUE

North of the US border in Canada, Squamish Search and Rescue is comprised of a diverse group of volunteers who donate countless hours of personal time to train and respond to emergency situations. Squamish is known as the “Outdoor Recreation Capital of Canada” for a reason. This title, along with the close proximity to Vancouver and an almost unlimited number of backcountry activities, creates unrivaled conditions for a high incidence of backcountry emergencies. Whether they are tasked with finding lost hikers or rescuing stranded or injured outdoor enthusiasts, members of Squamish Search and Rescue are highly trained in the technical and emergency medical skills required to reach, treat and remove injured or distressed people from the backcountry. Many members also choose to join specialized disciplines such as Helicopter External Transport Systems (H.E.T.S.), technical rope rescue, swift water rescue and mountain rescue and travel.

CITY: Squamish, BC Canada

YEAR FOUNDED: 1975

HH PARTNER SINCE: 2021

KEY FACTS:

• 80 Squamish SAR volunteers

• 6368 total task hours

• 4074 total training hours

• Landrover Defender Service Award – 2023

DRESS FOR THE MOUNTAINS: THE THREE LAYER SYSTEM

BASE LAYER

Importance: Move moisture away from your skin to help regulate body temperature.

NEW! DURAWOOL CREW LONG SLEEVE & T-SHIRT

LONG SLEEVE: $90 USD (MEN | WOMEN) / $120 CAD (MEN | WOMEN)

SHORT SLEEVE: $80 USD (MEN | WOMEN) / $110 CAD (MEN | WOMEN)

Helly Hansen’s new Durawool lightweight tops for men and women combine the comfort and performance of wool with the enhanced durability of nylon to create the ideal base layer for staying cool and dry when active outdoors.

Merino wool is an excellent choice for regulating body temperature as it efficiently wicks moisture away from the skin, and the yarn is soft and naturally odor resistant. During the spring and summer when base layers are often exposed as the outer layer, however, they are more prone to wear and tear. By combining ZQ-certified Merino wool and Cordura®, Helly Hansen has created a short sleeve and long sleeve that provides all the benefits of wool along with the added durability of nylon.

“By blending 150g merino wool with Cordura nylon, we combine the soft hand feel from merino while delivering an exceptional durability thanks to the strength of Cordura yarn. Our lab test proved that this fabric is 10 times more resistant to abrasion than a classic 100% merino wool fabric, and it has 1000% higher bursting strength! The wool used in this fabric blend is also ZQ certified, meaning it’s sourced from sheep in the high country of New Zealand and ensuring that it’s high quality and ethically sourced.”

– MARTIN CIZERON, HELLY HANSEN PRODUCT MANAGER

Raglan sleeves and flatlock seams offer additional comfort and freedom of movement. Whether packing for a multiday mission or wanting a piece to transition with you from the mountains to the city, these Durawool styles are a fantastic staple to add to your outdoor wardrobe.

MID LAYER

Importance: A layer that adds insulation and warmth, when needed, and is oftentimes used as the outer layer when stronger waterproofing is not necessary.

NEW! BLAZE SOFTSHELL HOODED JACKET

$160 USD (MEN | WOMEN) / $200 CAD (MEN | WOMEN)

Ideal for light weather protection, 4-way stretch fabric provides maximum mobility and breathable comfort during hiking, trekking and even ski touring. Suitable for windy, dry conditions, this softshell features two zippered hand pockets with mesh pocket bags for ventilation, an adjustable hood and comfortable stretch inserts in the cuffs.

*Lifestyle image shown with Brono and Brona Softshell Pant

ODIN LIGHT STRETCH

HOODED

INSULATOR 2.0

$240 USD (MEN | WOMEN) / $260 CAD (MEN | WOMEN)

Perfect for layering or as a standalone piece, this lightweight, 2-way stretch insulator jacket is a proven performer across a range of seasons wherever your outdoor adventures take you. Durable, 100% recycled nylon ripstop fabric provides lasting protection in rugged terrain, while stretch fleece panels under the arms increase the jacket’s mobility and flexibility. Insulated with 40g PrimaLoft® Gold Active +, widely regarded as the world’s best synthetic down alternative, this piece is highly breathable, quick drying, super lightweight and warm. Featuring a flat brim hood for extra warmth and protection, elastic cuffs and hem, hand pockets and a chin guard, this style is also available as a vest.

OUTER LAYER

Importance: Stay warm, dry and protected from the elements with a waterproof, breathable and windproof outer layer.

NEW! VERGLAS 2.5L FASTPACK JACKET

$220 USD (MEN | WOMEN) / $260 CAD (MEN | WOMEN)

Built for fast-paced outdoor adventures or as a back-up shell when the weather takes an unexpected turn, this ultra-lightweight, 2.5-layer jacket provides waterproof and breathable protection, thanks to HELLY TECH® Performance technology, and is windproof. The fabric has 2-way stretch for extra comfort and flexibility while on the go. When not in use, it can be packed away within the hand pocket, taking up minimal space in your backpack. A protective hood keeps you shielded from the elements and two zippered hand pockets provide storage for your essentials. Weight: 5.6 oz men’s large / 4.9 oz women’s medium

ODIN 9 WORLDS 3.0 SHELL JACKET

$475 USD (MEN | WOMEN) / $600 CAD (MEN | WOMEN)

Built with Helly Hansen’s trusted HELLY TECH® Professional 3-layer, waterproof/breathable and windproof fabric construction using high-quality Ocean Bound recycled material, this certified bluesign® product provides maximum protection from the elements. The added details that count in rugged terrain and rough weather include a helmet and backpack-compatible design, ventilation zippers, adjustable hem with taildrop, and a RECCO® rescue system transponder.

OCEAN BOUND

Ocean Bound material is made by repurposing abandoned fishing gear and other mismanaged plastic waste that is sourced within 50km of a coastline or main waterway in regions at risk of plastic pollution. The collected material is broken down into small pellets that become molten polymers, which are then extruded and spun into recycled synthetic yarns that get woven or knitted into the final fabric.

ODIN 9 WORLDS INFINITY SHELL JACKET

$600 USD (MEN | WOMEN) / $725 CAD (MEN | WOMEN)

Classic, versatile and durable, the awardwinning, 3-layer, Odin 9 Worlds Infinity Shell Jacket features Helly Hansen’s groundbreaking LIFA INFINITY PRO™ technology that combines the revolutionary waterproof/breathable LIFA INFINITY™ membrane with 100% LIFA® hydrophobic face fabric. This first-to-market technology delivers long-lasting water repellent performance, without the use of chemicals, and never needs to be reproofed. In addition to extreme protection from the elements, details include: a 2-way central zip, pit zips for ventilation, helmet and backpack-compatible design, an adjustable hood, roomy gear pockets and a hard shell with articulated fit for max protection and mobility.

LIFA INFINITY PRO™ and LIFA INFINITY™ are two technologies that provide an inherent waterproof and breathable layer between you and the elements. At the core of these technologies lies the revolutionary waterproof/breathable LIFA INFINITY™ membrane, achieved without the use of chemicals.

Challenging the industry norm, this first-to-market technology pushes the envelope in apparel design through advanced textile engineering and development. Using Helly Hansen’s proprietary LIFA® fibers, a technology that is lightweight and hydrophobic, the fully waterproof/breathable membrane and durable water repellent performance are achieved without the use of chemicals.

Combining the LIFA INFINITY™ membrane with 100% LIFA® hydrophobic face fabric, LIFA INFINITY PRO™ is a groundbreaking technology, meeting the extreme waterproofness and breathability of HELLY TECH® Professional construction. With everlasting water repellent protection that never needs to be reproofed with chemical treatment after use, LIFA INFINITY PRO™ delivers long-lasting, superior professional-grade performance.

BOTTOMS

NEW! ELV LIGHT TUR SHORTS

$75-85 USD (MEN | WOMEN) / $85-90 CAD (MEN | WOMEN)

Featuring a clean silhouette with excellent moisturewicking action, these minimalistic hiking shorts will keep you cool and quickly dry if they get wet on your hiking adventures. With a gusseted crotch, elastic waist and 2-way stretch fabric, freedom of movement provides all day comfort.

NEW! VERGLAS TUR SHORTS

$130 USD (MEN) / $150 CAD (MEN)

Crafted with 96% recycled, durable and stretchy material, the Men’s Verglas Tur Shorts are perfect for rugged outdoor adventures. With a reinforced seat and gusseted crotch, these hiking shorts provide extra protection, durability and freedom of movement. They are treated with a PFC-free DWR treatment to repel water and dry quickly. The adjustable waist ensures a personalized fit, while open hand pockets and zippered thigh pockets offer convenient storage options.

NEW! VERGLAS TUR PANT 2.0

$200 USD (MEN | WOMEN) / $220 CAD (MEN | WOMEN)

Built to keep you comfortable and dry on the trails, these hiking pants feature reinforced insteps, seat and knees for durability and protection. The gusset in the crotch and back thigh ventilation zippers provide freedom of movement and extra breathability. Open hand pockets and zippered thigh pockets offer convenient storage while the adjustable bottom hem and waist allow for an individualized fit. Other key features optimized for avid hikers include RECCO® technology for searchability, webbing at the waistband for clipping on hiking accessories, and hidden boot hooks. while open hand pockets and zippered thigh pockets offer convenient storage options.

FOOTWEAR

HIKING BOOTS

CASCADE HELLY TECH HIKING BOOTS

CASCADE HT MID, $170 USD (MEN | WOMEN) / $190 CAD (MEN | WOMEN)

CASCADE HT LOW, $150 USD (MEN | WOMEN) / $170 CAD (MEN | WOMEN)

The Cascade hiking boot is built for protection and comfort on the trail. Whether you prefer low or mid height, they’re waterproof with Helly Hansen’s trusted HELLY TECH® membrane. A swift-frame stabilizer and protective HH Pro Guard toe and heel-cap provide the support you need for long days on your feet. The HH Max Comfort insole and HH PowerStride midsole technology deliver cushioning comfort. The outsole features a multi-directional traction system and HH Surround-Grip to keep you sure-footed on diverse terrain.

BACKPACKS

TRANSISTOR BACKPACK, RECCO®

$170 USD / $210 CAD

The lightweight 30-liter Transistor Backpack is a must-have for every outdoor adventure. Created with versatility and performance in mind, this pack has the features of a larger hiking pack in an easy-to-carry size. It’s fully hydration compatible. The Transistor also has dual ice axe and trekking pole attachments, and a security pocket with key clip for safety. 3D air-mesh ventilation on the back panel provides comfort on the trail. A RECCO® reflector helps you be found easier in the wilderness.

RESISTOR BACKPACK, RECCO®

$230 USD / $280 CAD

The Resistor pack was built for epic adventures. At 45 liters, you can fit enough gear for a multi-day trip. The 3D internal wire frame with fully adjustable harness system not only gives you a custom fit, it also optimizes how you carry your load. With a large, top-loading main compartment, it’s easy to fill and unpack. The spindrift collar lets you expand capacity when the need arises – and it always does. You can also stow gear in the expandable stuff pocket. More small details with big impact include a lid security pocket with a key clip, hydration compatibility, extra side pockets with compression straps, a whistle in the sternum strap, and a RECCO® transponder for safety outdoors.

CAPACITOR BACKPACK, RECCO®

$300 USD / $370 CAD

The 65-liter Capacitor pack has been put to the test. It delivers comfort for you and protection for your gear in the harshest conditions. Built for multi-day mountain expeditions, the Capacitor’s frame, length, suspension and padding are all engineered to carry the load efficiently. It has a floating top lid for extra volume when securing larger pieces of gear. The torso and back length are adjustable. The back also features a 3D mesh for improved ventilation when you’re working hard. A unique whistle in the sternum strap and a RECCO® reflector provide extra safety. Additional details include front and side cargo pockets, hip-belt pockets, axe and pole attachments, and glove-friendly zippers.

RECCO® is a rescue equipment company founded in 1983 and based in Sweden that produces reflectors which Helly Hansen inserts into select garments and backpacks. Those integrated RECCO reflectors make the gear searchable and can help a rescue team in a helicopter to find you if you get lost in the mountains.

The RECCO technology is a two-part system, featuring an active detector, carried by the rescuer, and a passive reflector, carried by the user. RECCO detectors are used by rescue professionals at over 900 ski resorts and rescue groups in 28 countries.