New look now with amplified hops
10 Barrel Brewing Co. is upgrading its lineup of award-winning IPAs with a brand-new look, feel and taste! Applying the same innovation that earned us “Brewery of the Year” at the 2023 Oregon Beer Awards, our brewers are now “hopbursting” three of our flagship IPAs — a brewing hack that involves dumping in tons of hops at the end of the brewing process. We’re thrilled to introduce the new HopBurst Family, offering the same delicious taste as before, but with a new look and amplified hops!
APOC
Six-pack $9.99-$11.99
We took our West Coast IPA and loaded up the hops at the end of the brewing process for massive flavor and enhanced aromatics. This technique locks in notes of pine and citrus and leaves you with a bright golden appearance and medium body. It’s impossible to miss this recipe’s herbal, grapefruit, and stone fruit aromas. A flagship staple of the HopBurst lineup, this classic will keep you coming back for more.
Hops: BRAVO • NORTHERN BREWER • CHINOOK • CASCADE • CENTENNIAL • AMARILLO
All ways down
Six-pack $9.99-$11.99
A Double IPA bursting with hops! specialty brew with our friends at by the many Double IPAs found in A fan-favorite from the start, this and pine flavors with sweet aromas Watch out for that higher ABV, this
Hops: EL DORADO • BRAVO •
hops! This recipe began as a at Rome Snowboards, inspired in their home state of Vermont. recipe brings citrus, cannabis aromas of pineapple and mango. this Double packs a punch!
Cloud mentality
Six-pack $9.99-$11.99
We tossed a truckload of hops into our Hazy IPA at the end of its brewing process, causing an explosion of flavor and aromatics. This technique traps all the juicy, tropical notes while maintaining a balanced taste and keeping the bitterness in check. In the end, Cloud Mentality comes with a sweet stone fruit finish and aromas of citrus and tropical fruit.
down
SIMOE • MOSAIC • AZACCA
Hops: STRATA • EL DORADO • SIMCOE HOPS
Kyle Sauter
As a young pup growing up in rural Vermont, snowboarding was Kyle Sauter’s first love. He set his sights on going pro at an early age, and when that didn’t materialize, he decided to draw his way into the industry. A decade later, he’s built a career making art for blockbuster brands like Burton, Slush Magazine and 10 Barrel, staying true to his passion for snowboarding and picking up yet another hobby—craft beer—along the way. Now, he’s left his mark on both snowboarding and beer, and while he may not be hucking triple corks for a living, we’d call his career a resounding success. And he didn’t have to break any bones to get there.
What was your journey to becoming a graphic designer and how long have you been working in the field?
I grew up in rural Vermont and snowboarding was my thing from an early age. I wanted to go pro but when I realized that wasn’t happening, I had to find another way into the industry. I decided to try and go after snowboard art, went to college for graphic design, then got an internship at Rome that turned into a junior designer position. After that I worked at Burton for another five years. If you ever go to a mountain that has Burton’s Learn To Ride program, chances are you’re seeing my graphics.
Are you still working in snowboarding? What other projects are in the works?
My main job now is Creative Director for Slush Magazine, which is one of the only print mags still going in snowboarding. It’s a small team, and I’m basically the whole art department. I also freelance a lot— band posters here and there, and recently a big project for Teton Gravity Research.
Is the HopBurst Family your first beer art?
My wife and I used to homebrew, so we’d make a batch then come up with a name for it and I’d design a label. We stopped brewing when our ability to discern good beer outpaced our ability to make good beer (laughs). Since then, designing for a real production beer brand has been a bucket list goal of mine.
Your illustrations all look hand sketched. Is drawing your primary medium?
I started drawing superheroes with a pencil when I was a kid, and I usually start pieces by sketching. In my personal work, I use a lot of pencil, India ink and watercolor, but as a graphic designer I also have to consider how to reproduce the piece in different applications. I gravitate toward using a Cintiq drawing tablet that allows me to sketch directly into photoshop. Doing things digitally gives me more flexibility.
What other artforms are you into?
I really like screen printing, and a lot of my art is designed specifically for that. I like the mechanical nature of it—how ink colors interact and the technical nuances of the process. I have a little DIY screen print setup in my garage and make posters with my artwork. I also sell screen prints and have a shop on my website, but it’s really more of a passion project.
How did you land on the designs used with the HopBurst Family?
The 10 Barrel guys gave me a handful of themes to run with, but also gave me a lot of creative freedom. I’ve been working with 10 Barrel since 2015, and I know the brand really well, so I already had an idea of what we were going for. I did a bunch of rough initial pencil sketches, and we’d kick ideas back and forth until the compositions became what they are now. The broad concept was to represent the Pacific Northwest in a fantastical way. I think we captured that.
Walk us through your process for a given piece of art, starting with a blank page.
I’ll take a piece of paper and start putting down words that relate to the theme. Then I’ll do some super rough thumbnail sketches—tiny little scribbles that only make sense to me. When I find a design I like, I’ll do a more detailed pencil sketch of it, and from there I’ll make a handful of variations with different compositions. For instance, with All Ways Down the scene is a bunch of people outrunning an avalanche of hops, so I shared a few different versions with 10 Barrel, got their feedback, then fine-tuned it from there. Once we land on a final design for an element, that’s when I digitize it by drawing directly into photoshop.
What do you hope your artwork communicates to HopBurst drinkers?
Obviously, I want these to look like the best tasting IPAs you’ve ever seen, but since being outdoors is a huge part of both my and 10 Barrel’s DNA, my hope is that the HopBurst art inspires people to get outside. Celebrating life outdoors is the main theme.
To see more of Kyle Sauter’s artwork, or get in touch, visit kylesauter.com or @kylesauter on Instagram.
