LUMINATE
A seasonal media guide for the active explorer. Spring/Summer 2024
A seasonal media guide for the active explorer. Spring/Summer 2024
$5,150
Building on the foundation of the Skycamp 3.0, the Skycamp DLX offers top-of-the-line comfort and convenience on your next overland adventure. In designing the DLX, iKamper looked to the vibrant community that has sprung up around the brand, looking at popular modifications and incorporating them into a factory-finished model while adding design touches of its own. Including integrated bi-color lighting, a deluxe 4” self-inflating mattress, a natural cork floor lining and more premium upgrades, the Skycamp DLX marries the community’s most sought-after modifications with iKamper’s trademark innovation. The result is the most deluxe rooftop tent on the market.
$850 - $1,300
Overbuilt by design, iKamper’s new vehicle rack system—the Raconteur Rack Series—builds upon iKamper’s proven innovation to deliver the most rugged vehicle rack on the market. Available in roof rack and bed rack varieties, the Raconteur is constructed with a steel frame, chip-resistant powder coating, stainless steel hardware, and high-strength aluminum crossbars to deliver the perfect combination of strength, efficiency and supreme utility. Currently available for overlanding’s most popular vehicles—the Toyota Tacoma (2005-current) and 4Runner (2005-current)—the Raconteur accommodates your rooftop tent, traction gear, solar panels and all other off-grid must-haves.
24 fl. oz.
$199.95 (standard)
$219.95 (plus cook lid)
A multifunctional purifier bottle designed for outdoor enthusiasts, hunters, anglers, overlanders, international travelers, and survivalists, the GeoPress® Ti represents a new pinnacle in portable versatility. Crafted from premium CP4 Grade 1 titanium, with durable oversized handles, a wide cooking surface, and OnePress® global purification capabilities, the GeoPress Ti serves as a water collector, filter, purifier, drinking vessel and cook pot all in a single, compact bottle. Available with or without cook lid.
$27.95
Perfect for backpacking and survival kits, the powerful and efficient Ti Camp Stove weighs only 28 grams and is an excellent companion to Grayl’s new multifunctional GeoPress Titanium Purifier bottle. The compact and durable stove provides fast-boiling performance with a fully adjustable 9200 BTU flame for cooking meals from a slow simmer to rolling boil.
$159.95
Designed to carry Grayl bottles, including the new GeoPress Ti, the highly water resistant BottleLock Hip Pack is the adventure-ready companion for hot laps through the woods, quiet steps along a river, or urban exploration. Made in the U.S.A., the multi-use pack can be worn as a sling or on the hip, and holds two bottles or cans in addition to the 4.5L capacity storage and external phone pocket.
$250
Building off the award-winning Mountain 600 performance and comfort, Danner’s new Mountain 600 EVO is ready to take your adventure one step farther. Whether embarking on a more ambitious day hike or backpacking through higher alpine terrain, the technical aspects have been elevated from the ground up to provide utmost stability and all-day comfort through rugged backcountry, rain or shine. Additionally, the Mountain 600 EVO is recraftable and features new GORE-TEX technology that uses 45% post-consumer recycled materials to achieve the 100% waterproof yet breathable performance you expect.
The all-new Crag Rat EVO was designed with input from America’s oldest Mountain Rescue organization, based in Hood River County, Oregon – the Crag Rats. Lightweight and nimble, this USA-made (with imported components) hiking boot stands up to extreme conditions when hiking and backpacking in high-alpine terrain. With a GORE-TEX liner for waterproof protection, the engineered synthetic leather and textile upper features highly breathable and abrasionresistant Perspair® side panels. An insulating Aerogel toe cap and crampon-compatible TPU heel clip keep you moving when the temperatures shift.
$220 USD / $260 CAD
Built for fast-paced outdoor adventures or as a back-up shell when the weather takes an unexpected turn, this ultra-lightweight, 2.5-layer jacket provides waterproof and breathable protection, thanks to HELLY TECH® Performance technology, and is windproof. The fabric has 2-way stretch for extra comfort and flexibility while on the go. When not in use, it can be packed away within the hand pocket, taking up minimal space in your backpack. A protective hood keeps you shielded from the elements and two zippered hand pockets provide storage for your essentials. (Weight: 5.6 oz men’s large / 4.9 oz women’s medium)
Make no sacrifice on style or performance with this anorak, made for the outdoor enthusiast. Combining convenience with playful cutlines, you can go straight from the mountain to a casual evening in the city. When not in use, simply pack it away in the zipped kangaroo pocket that converts into a sling bag. Durable ripstop fabric with UPF 50 protection and a water-resistant exterior shields you from the sun, wind and light drizzles.
$160 USD / $200 CAD
Ideal for light weather protection, 4-way stretch fabric provides maximum mobility and breathable comfort during hiking, trekking, and even ski touring. Suitable for windy, dry conditions, it features two zippered hand pockets with mesh pocket bags for ventilation, an adjustable hood and comfortable stretch inserts in the cuffs.
$90(LS) / $80(SS) USD
$120(LS) / $110(SS) CAD
Lightweight, long-lasting Durawool base layer tops are designed for high-performance activities in warmer weather. When conditions are warm, base layers are often more exposed, meaning they’re more prone to abrasion and wear and tear. With a blend of ZQcertified Merino wool and Cordura® for professional strength and durability, these tops feature natural odor control, moisture-wicking and thermoregulating properties with raglan sleeves for freedom of movement and flatlock seams for extra comfort.
$200
Built to keep you comfortable and dry on the trails, these hiking pants feature reinforced insteps, seat and knees for durability and protection. The gusset in the crotch and back thigh ventilation zippers provide freedom of movement and extra breathability. Open hand pockets and zippered thigh pockets offer convenient storage while the adjustable bottom hem and waist allow for an individualized fit. Other key features optimized for avid hikers include RECCO® technology for searchability, webbing at the waistband for clipping on hiking accessories, and hidden boot hooks.
$85(M) / $75(W) USD
$90(M) / $85(W) CAD
Featuring a clean silhouette with excellent moisturewicking action, these minimalistic hiking shorts will keep you cool and quickly dry if they get wet on your hiking adventures. With a gusseted crotch, elastic waist and 2-way stretch fabric, freedom of movement provides all day comfort.
$250
An extension of the popular LaCrosse Ursa MS boots released in 2023, which had five years of research and development behind them, the new Ursa ES GTX shares many of the same premium technical features (GORE-TEX liner, double stitching, 360-degree mudguard, Vibram outsole and EVA midsole) but is tailored for the landscapes of Early Season hiking.
1UP USA’s American-made bike racks are the most durable, simple to operate, and multi-functional rack systems available. Their racks are built around a modular design that allows them to be modified with a few easy bolts. Whether it’s a roof rack that transforms into a hitch rack, a hitch rack that also carries cargo, or a single bike tray that expands into many, 1UP USA’s American-made racks are the most versatile and reliable bike rack systems on earth.
$245-$265
1UP USA’s roof rack system is one of the only dualpurpose racks on the market. Pair it with the Single-Hitch Assembly, and it doubles as a hitch rack. It’s also the lowest profile roof rack on the market, all-aluminum with no plastic parts, and it’s compatible with virtually any crossbar system.
$255
1UP’s hitch assembly pairs with the roof rack tray to transform a roof rack into a durable, functional, and easy to load hitch rack. It comes with mounting hardware and can be assembled in minutes. Once assembled, a bike can be loaded and secured in less than 30 seconds!
$132-$142
The Add-On Hitch Adapter pairs with 1UP USA’s Add-On Bike or Cargo Trays to convert any Add-On into a stand alone hitch rack. It accommodates up to two Add-On Trays to easily create a single or double rack, and its allaluminum, American-made design bolts together quickly and easily.
$245-$275
The Cargo Add-On’s aluminum tray bolts onto almost any 1UP USA hitch rack model to haul up to 125 pounds of extra cargo on your bike rack for a modular hauling system that’s as reliable as it is practical.
$5,199
Based on the coveted Moderno 2 Pizze, Alfa Forni’s “I Colori d’Italia” collection is a new series of limited-edition pizza ovens that pay homage to the vibrant cities across Italy. Combining a modern, streamlined aesthetic and Alfa’s heat production, retention and circulation technologies, these ovens reach 932°F (500°C) in as little as 30 minutes, cooking two pizzas in 90 seconds using your choice of fuel: natural gas, propane or wood. With the addition of the Hybrid Accessory Kit, you can easily convert your gas oven to a wood-fired oven, giving you the choice between fuel options and the flexibility to adapt your oven to your cooking style. Inspired by seven iconic Italian cities—and with only 77 of each color made—each oven in the collection is characterized by unique colorways and an engraved skyline of its corresponding Italian city. Serving as both an art piece and premium outdoor appliance, the I Colori d’Italia collection brings the spirit and flavor of Italy to your own backyard.
$519
This all-in-one accessory kit packs everything you need to cook your pizza like a pro, Italian-style. Including an extendable, perforated pizza peel, infrared thermometer, pizza cutter, chopping board, the Alfa cookbook and more, the Kit Pizzaiolo is the key to hassle-free, high-quality pizza every single time.
• 1 perforated, semi-professional, aluminum peel head
• 1 stainless-steel, round peel head
• 1 stainless-steel ember rake head
• 1 brass bristle brush head
• 4 anodized aluminum, anti-slip, tubular Duroplast handles
• 8 anodized aluminum extensions
• 1 pizza cutter
• 1 pizza doughball peel
• 1 pizza dough box
• 1 infrared thermometer
• 1 wooden chopping board
• 1 apron
• 1 oven mitt
• 1 Alfa cookbook.
$9.99 - $11.99 (6-pack)
The newest addition to 10 Barrel’s HopBurst Family, Juicy Drama is a fruit-forward Double IPA that’s as easy drinkin’ as it is heavy hittin’. Massive amounts of Bravo and Simcoe hops result in a dramatic explosion of citrus and pine while maintaining a mild and balanced bitterness. At 9.6% ABV and 30 IBU, Juicy Drama packs a punch that will keep you coming back.
$22 (12-Pack)
Available now anywhere you can buy 10 Barrel, the new HopBurst Variety Pack features all four of 10 Barrel’s flagship IPAs—Juicy Drama, Apocalypse, Cloud Mentality and All Ways Down. With flavors spanning the spectrum of IPAs brewed by some of craft beer’s most awarded brewers, the HopBurst Variety Pack is an IPA lover’s dream.
$11-$15 (4-pack)
A classic in its own right, the nostalgic neon blue hue of AMF will take you back to a heyday you don’t even remember. Or maybe a night you’d rather forget. Pour it over ice and witness its intoxicating glow. Vodka, rum, gin and tequila? ‘Nuf said.
$11-$15 (4-pack)
Bring on the boogie with Disco Lemonade, a refreshingly potent party-starter made with vodka, real lemons and a hint of huckleberry. At 13.9% ABV, this high-octane nectar is enough to get any love train rolling. Legend has it, the lemons used to make it spin on their stems like disco balls.
$11-$15 (4-pack)
With house-made lemonade, craft iced tea and a sploosh (or three) of vodka, Golf Tea is an undisputed hole-in-one. Now at 10% ABV, Golf Tea balances crisp black tea with citrus and premium vodka to make for a killer day on the course. You don’t have to play golf to enjoy it, but just like pouring it over ice, it does enhance the experience.
$9.99-$10.99
Best experienced on one knee, Pub Ice is 10 Barrel’s re-creation of the classic hard beverage with real fruit juice and a new caliber of quality. Available in three delicious flavors—Original, Screwdriver, and Fruit Punch—Pub Ice offers a cheap fun option for those looking to enjoy quality, natural beverages. Coming in at 4.5% ABV, it’s an easy, all-day drinker.
$8-$11 (16oz 6-pack)
$15-$20 (12oz 18-pack)
Pub Beer is a quintessential thirst-quencher made to taste great without breaking the bank. Light and crisp with high carbonation and a minor, creamy mouthfeel, you’ll notice notes of floral hops and pear character whether you’re easy sippin’ or shotgunning. A true all-day drinker at 5% ABV, Pub Beer is your craft alternative to the classic American lager—it’s cheap fun in a can.
$17.99 (12oz 12-pack)
There’s no better form of Cheap Fun than a fiesta. Releasing this Cinco de Mayo, Pub Cerveza is Pub Beer’s hard-partying, easy-sippin’ ‘mano—a light, crushable, traditional Mexican lager fit for the beach, bonfire and backyard BBQ, especially if you’re serving tacos. ¡Orale, Viva la Darty!
$79.95
The new Bolt speaker is a portable, highly magnetic Bluetooth speaker that can “bolt” itself to almost any metal surface. Its powerful magnets keep it secure on cars, golf carts, poles, fences, furniture, and anywhere there’s a bit of metal. It won’t budge, even when moving, and it’s IPX-6 rated for use rain or shine. Perfect for car camping, overlanding, golfing, boating, backyard BBQs, skateparks, tailgating and more.
• Strong Magnetic Grip - Attaches firmly to metallic surfaces
• IPX6 Water Resistant - Ready for any weather
• Portable Power - Charge devices with Bolt’s battery
• Small Speaker, Big Audio - Only 1lb
• USB-C charging
• Hanging strap
• Double the Beats - pair two or more Bolt speakers together for your own personal amphitheater
The new Turtle Shell 4.0 is 20% louder than its predecessor and built to withstand the elements on any adventure. The IPX7-rated waterproof and durable speaker endures bumps, drops, splashes and floats in water. Its polygon design creates a 360° audio landscape for rich, full sound from every angle, with an omnidirectional microphone for answering calls. The 4.0 also has 65-foot range, doubles as a power bank and charges in just three hours via USB-C port. Create an immersive amphitheater by pairing it with other Turtle Shell 4.0 speakers for surround sound.
$170 USD
$210(M) / $220(W)
Stay dry in the 100% recycled T2 Rain Jacket, a great rainwear piece for daily life in and around the city. Made with waterproof/breathable HELLY TECH® Performance technology, this 2-way stretch jacket is a bluesign® product and has a PFC-free DWR finish.
$180 USD / $230 CAD
This playful yet functional mid-length poncho designed for life in and around the city features HELLY TECH® Protection waterproof and windproof technology. With multiple styling options, including a removable belt and adjustable hood, convenience and versatility are inherent to the design.
$180 USD / $220 CAD
Built with Helly Hansen’s trusted waterproof/breathable HELLY TECH® Performance technology, this essential urban jacket with its sleek, feminine silhouette and flip reflective cuffs is all you need for a wet day in the city.
$160 USD / $200 CAD
Featuring HELLY TECH® Protection, fully taped seams, a relaxed fit and color block extreme, this anorak ensures wind and rain protection around the city with a classic ‘90s retro aesthetic. Key features include an adjustable hood and hem, articulated sleeves for optimal mobility, a front kangaroo pocket, double-entry hand pockets with snap button closures, and elastic cuffs. The Play Anorak is a certified bluesign® product.
$100
Add a touch of playful, retro flair to your wardrobe with this fleece anorak. The lightweight fleece boasts multiple design details inspired by Helly Hansen’s famous ‘90s sailing jackets, including blocking fabric, retro logo executions and a chest pocket.
The Vancouver Rain Jacket is a versatile, all-day rain jacket featuring HELLY TECH® Protection waterproof/breathable technology, suitable for all your city and outdoor adventures. With its peak-topavement appeal, the jacket is designed for everything from commuting and local outdoor exploration to bigger excursions on the water or in the mountains. Key features include 2-layer construction, full seam-sealing, an adjustable hood and hem, zipped hand pockets and elastic cuffs, ensuring both a comfortable and functional experience rain or shine at a price that can’t be beat! Also new for SS24 is a M/W Vancouver Rain Pant in all black.
$140
Named for the town of Joseph in northeastern Oregon, these recraftable Danner sandals have a rugged design that’s ready for the wilderness and a heritage look that fits right in at the bike rental shop or farmer’s market. High-quality leather straps combine with a magnetic buckle that snaps into place for easy on and off. A one-piece PU footbed and midsole offers lasting cushioning that won’t pack down over time.
$130
Inspired by the spectacular Wallowa mountain range in Eastern Oregon, these rugged sandals are the ones you want clipped to your backpack for your next multi-day adventure. Quick-drying textile straps make them water friendly, and a toplatching buckle allows for easy on and off. The Vibram® Cascade Crest outsole with Megagrip compound features an innovative lug design that offers reliable traction.
$120
Here, there, and everywhere in-between: the slip-resistant Alpha Deck boots for men and women can handle just about anything you throw at ‘em. Built to be worn around the clock for any pursuit and lifestyle, these boots are more than just tough. LaCrosse’s signature Air-Circ liner system regulates temperature to make this boot a true four-season multi-tool, and you can dial in your perfect fit with halfsize and width options you won’t find on rubber boots anywhere else.
$230 USD / $290 CAD
The Salt Inshore Jacket is made for versatile use on the water. Designed with the classic Helly Hansen flag stripe and constructed in HELLY TECH® Performance 2-layer fabric, this lightweight sailing jacket features classic style and premium functionality.
$90 USD / $110 CAD
This lightweight, playful, fleece jacket is brushed on both sides and feels soft to the touch. With two-way stretch fabric, flatlock seams, zippered hand pockets and a full-length zip closure, the Rig Fleece is available in a variety of fun color options.
$140 USD / $100 CAD
The Women’s HP Racing Shorts are a professional-grade, quick-drying, technical women’s sailing short made with stretch fabric and a reinforced seat. Lightweight but rugged, these shorts offer UPF 50 protection from the sun and a functional design developed with input from professional sailors.
$150 USD / $180 CAD
Designed for mobility on the water, the Women’s Deck Tough Sailing Tights are a versatile and functional choice for sailors. These high-tech tights ensure ease of movement and a barely-there feel while sailing in choppy waters. The articulated knees and gusset in the crotch offer optimal mobility, while the fabric reinforcement on the seat and knees provides added durability.
$170 USD / $200 CAD
The men’s Rig Rain Jacket is a 2-layer rain jacket designed for everyday commuting and active lifestyles. It features a bold yet playful design with unique cut lines and colors, and comes equipped with HELLY TECH® Protection, fully taped seams, an adjustable hood, cuffs and hem, and zipped hand pockets.
$270 USD / $370 CAD
With style tracing back to Helly Hansen’s aesthetic roots, the Salt Original Jacket is adorned with a classic flag stripe across the chest and built with breathable, waterproof HELLY TECH® Performance fabric construction to withstand rain and sea spray. This upgraded Salt jacket features four pockets, AquaGuard® adjustable cuffs, SOLAS reflectors on the arms and a neon reflective hood.
$100 USD / $140 CAD
The Salt Striped Windbreaker is a light, single layer jacket constructed with premium quality threads. It has an adjustable bottom hem to personalize the fit and a snug-fitting hood to help protect from the elements.
$100 USD / $140 CAD
The HP Racing Deck Shorts are technical shorts developed with professional sailors. These stretchy, lightweight shorts offer UPF 50+ sun protection and wind protection. With a reinforced seat for durability, these are the go-to for warm days on the water.
$150 USD / $180 CAD
Deck Tough Sailing Tights are tested and approved by the New York Yacht Club American Magic. Featuring stretchy and comfortable Cordura® fabric, a reinforcement seat and knees and gusset in the crotch, these hightech tights give you the freedom to move quickly, whether on a dinghy, small skiff or an inshore sailing boat.
$175
Available for men and women, and with or without the hood, the Crew Midlayer Jacket 2.0 improves on an already winning design using feedback from professional sailors. The all-purpose Crew is waterproof/breathable, windproof and warm thanks to its HELLY TECH® Protection technology plus fleece lining. A favorite with sailing teams, it features a “secret” zipper inside the jacket that makes it embroider-friendly, so your crew can have its own look.
$175
Helly Hansen built the Crew Hooded Sailing Jacket 2.0 with HELLY TECH® Protection for breathability and maximum protection. The 2.0 jacket features articulated elbows and shoulders for greater freedom of movement, a zipper built to withstand saltwater corrosion and hand pockets aligned with the jacket seam for an organized look. It’s available for both men and women, and there’s a nonhooded version as well.
$120
The Crew Sailing Vest 2.0 has styles for both men and women, featuring HELLY TECH® Protection technology that keeps it windproof, waterproof and breathable, along with fully sealed seams. It offers a mesh lining for extra comfort inside, with brushed fleece for added warmth in the pockets and collar.
The Solen Collection uses a technology called S.Café that increases sun protection and makes clothing both odor resistant and moisture wicking. With S.Café technology—a lowtemperature, high-pressure and energy saving process—recycled coffee grounds are infused into a recycled polyester fiber to boost UPF protection to 50+ UPF that never washes out. The micropores on S.Café coffee grounds also absorb odors and maintain the UPF value whether wet or dry. Drying 200% faster than cotton, S.Café technology removes the need for any chemical treatments that can negatively affect the environment.
$85
Ideal for any adventure on water or land, the bluesigncertified LIFA® Active Solen Hoodie for men and women combines Helly Hansen’s proprietary LIFA
Active fabric with S.Café® technology to provide all-day, sweat-wicking comfort and UPF 50+ sun protection using no added chemicals and reducing the need for sunscreen. Every garment in the LIFA Active Solen line uses 3 recycled plastic bottles and 3 cups of used coffee grounds.
Whether sailing on a sunny day, hiking in the mountains or camping by the lake, these comfortable technical women’s shorts perform. Made with 4-way stretch fabric for freedom of movement and UPF 50+ sun protection, they’re also quick-dry and naturally odor-resistant.
$130 USD / $140 CAD
The men’s Tofino Solen Long Sleeve Shirt is crafted with long-lasting UPF 50 protection that keeps you protected from the sun in both dry and wet conditions. Made with recycled materials, quick-drying, stretchy fabric and articulated sleeves, this shirt is comfortable for sailing and hiking adventures alike.
$230
You can count on the Bull Run Chelsea for durability and comfort in the wood shop or around town. It has the same rugged design as the original Bull Run, updated with slip-on construction for easy on and off. A full-grain leather upper is soft yet durable. The oil-and-slipresistant outsole with a 90-degree heel keeps you comfortable for long days climbing ladders or standing on wood, tile or concrete. Also, now available with a Steel Toe ($240) in Brown for men.
$150 USD / $180
A hardcore waterproof, breathable shell jacket with a Helly Tech® Performance membrane, the Women’s Alta Shell High Vis Jacket is CSA-certified with reflective shoulders for extra visibility. It features a packable hood, inner pocket and mesh lining for comfort.
$115 USD / $130
The Women’s Alta Shell Pant were designed to keep you safe and dry no matter the conditions. With highly waterproof and extra breathable HELLY TECH® Performance fabric and CSA-certified high visibility, this pant will be the perfect garment for comfort and safety.
$140 USD / $190 CAD
An all-weather outer layer featuring a detachable, adjustable hood with an elastic drawcord, no shoulder seams, and a brushed fleece inside collar for maximum warmth and comfort.
$90 USD / $120 CAD
These lightweight, multi-functional shell bottoms offer protection against the elements and feature an adjustable elastic waist and reflective details for added safety.
Manchester 2.0
Shell Jacket
$140 USD / $190 CAD
This all-weather outer layer was built to perform on any occassion around the job. It features a detachable, adjustable hood with an elastic drawcord, no shoulder seams, and a brushed fleece inside collar for maximum warmth and comfort.
Manchester 2.0
Shell Pant
$90 USD / $120 CAD
Lightweight and functional for any wet job outdoors, these shell bottoms were built to protect against the elements and feature an adjustable elastic waist and reflective details for added safety.
$70 USD / $80 CAD
The Kensington Tech Polo is a lightweight and super comfortable polo made with Tactel fabric and meant for those warmer days. Small accents of orange in the back of the collar and on the front placket giive added detail and keep the design aligned with the rest of the Kensington concept.
$55 USD / $65 CAD
The Kensington Tech T-Shirt is a lightweight and super comfortable t-shirt made with Tactel fabric for added sun protection and faster drying. Built for those warmer days, it offers UPF 40+ protection and is soft next to skin.
WH inc. is a potent team of well-connected PR pros, marketers, creatives, and event experts. Based in Seattle, WA, with the Pacific Northwest as our backyard, we believe that a passion for and participation in the activities our brands support gives us an unparalleled approach to our work.
Our duty is to be a resource for you, our trusted media partners. This means we work with and promote brands that we truly believe in and whose gear we have tested and trust ourselves. We take our role in promoting the very best seriously.
LUMINATE was built as a tool for you, providing a glimpse into the latest and best products coming to market throughout the year. As you browse the pages, please let us know if we can answer any questions or be of further assistance regarding upcoming editorial opportunities. The faces you see here are the trusted PR professionals of the larger WH marketing team who support the brands in this media guide. We are here to answer your questions, facilitate your testing experiences and bring you the brand stories that you can, in-turn, provide to your readers.
See you out there.