Bluetiful (Presentation)

Why Blue

Matters hybrid Creative AGENCY

+ publication www.whybluematters.com | www.areyouthereason.com

POWERED BY: A LA MODE MANAGEMENT

& BLAQUE MATTER CREATIVE

©2014 Why Blue Matters - Confidential. Do Not Distribute.

executive summary Inspired by the legacy that Anheuser Busch/InBev has set and continues to create, Why Blue Matters would like to help extend its affinity while raising the awareness of its premium beverages through an event and publication launch that simultaneously markets to a targeted audience in the real world as well as the digital - in real time harnessing the power of social media and some of its elite influencers.

Š2014 Why Blue Matters - Confidential. Do Not Distribute.

contents our inspiration: You! We Believe In Legends.

Our platform has a solid platform in professional networking and promoting emerging as well as recognizable artists, musicians, models, authors, designers, and entrepreneurs.

We know to look for inspiration.

Sometimes, our heroes find us.

You can be our next muse. We craft interviews and features.

We are the first to showcase your accomplishments, business endeavors,and aspirations. We write reviews, engage in community outreach, social media marketing, and brand promotions.

our stOry

Get to know the creative force and mission behind WBM

MethOD

Understand the media of WBM

the publicatiOn

Discover the inspiration behind this special edition

participants

Find out who’s just as excited as we are about this upcoming release

branding & marketing Explore. Reach. Connect.

COntact us

Get in touch with our creative team if you want to be featured

Your story is Why Blue Matters®.

Creative curation since ‘09

our story

In 2009, we were inspired to do something amazing.

Our mission: Identify those not only in pursuit of their aspirations, but those who had the vision, patience, and determination to turn their dreams into something tangible.

The result: The discovery of individuals and organizations who would become hue-man interest pieces while giving new significance to the color blue. ! !

Stories were told—hundreds of them, about people from all over the world striving to have their impact felt and their efforts acknowledged. As a means of inspiration, we curate stories about those who personify creativity and resilience, while nurturing new legacies. ©2014 Why Blue Matters - Confidential. Do Not Distribute.

Why Blue Matters iS steeped in the essence of blue.

the world needs more luminaries

why blue matters® has them.

method

Convincing stories are told through media that matters.

Our website, www.areyouthereason.com, prioritizes the most relevant content for creative journalism and campaign promotions.

We’re a strobe-light of multi-media. We publicize our features’ debut albums, videos, and tracks. Many of our features experience their first interview with WBM. Our interviews dig into the personal philosophy behind creative work, and tell stories that motivate, excite and unite. We share our features’ experiences by promoting their books. We fuse image with narrative for positive publicity, and are often cited in creative portfolios.

Our initiatives and passion for progress define us as an everevolving project. !

With an unfazed tenacity, we’ve launched into digital magazine publication, marketing, and powerful social media communications.

The possibilities are limited only by your imagination. ©2014 Why Blue Matters - Confidential. Do Not Distribute.

WBM/Autr

publication

Wellness magazine Following our February ‘13 fashion debut, we wanted to bring attention to some of the unique individuals who are involved in fitness, nutrition and various other aspects of healthy living.

This new issue celebrates the diverse aspects of a life of wellness. We believed that, like anything else in life, wellness is a multifaceted experience that involves mind, body, and spirit. Our for features this issue represent the best of these qualities through their accomplishments, perseverance, and positive impact upon others.

Our Features for WBM’s second digital magazine include: Tommy Reynolds: Personal Trainer, Nutritionist, and Fitness Model • Ainsley Rodriguez: Personal Trainer and Model • Gordie Holt: Personal Trainer, Dancer and Choreographer • Malin Johansson: Gymnast and Personal Trainer • Sonya Looney: Professional Mountain Biker • Nicole Katz: Yoga 216 Founder • Rochelle White: Yoga Teacher • Christy Morgan: Vegan Chef • Barnivore: Toronto’s Database for Vegan Alcohol ©2014 Why Blue Matters - Confidential. Do Not Distribute.

SO WHY DOES WHY BLUE MATTER? About Why Blue Matters

Our Specialities


!

Located in NYC, Why Blue Matters is a hybrid creative agency + publication that assist niche industries in branding their businesses on and offline.

[

Efficient. Effective. Precise. !

Our unique approach is the consummate marketing strategy for brands. Whether on the ground or within digital environments, Why Blue Matters has a continuous visibility model for success.

Š2014 Why Blue Matters - Confidential. Do Not Distribute.

]

Branding Social Media PR Campaigns + Publicity Content Strategy Social Media Management Social Media Campaigns Event Activations Celebrity/Talent Involvement Brand Integration Product Placement Guerilla Marketing

www.whybluematters.com

WHAT MAKES US SO UNIQUE It’s as easy as 1-2-3. !

1. Amazing Brand 2. Solid Platforms (website & social network) 3. Incredible formats

@whybluematters 17,000+ followers ©2014 Why Blue Matters - Confidential. Do Not Distribute.

@whybluematters 31,000+ followers

14,000+ followers

OUR WORK When it comes to the launch of any brand or event, effective promotion is not only critical for retaining existing fans and customers, but also for establishing the affinity of new ones.

Why Blue Matters helps brands leave a lasting impression and create remarkable campaigns driven by powerful product experiences.

Promotional model seen with Super Bowl Champion, David Tyree of the NY Giants at the NFL Pro PopUp Shop (Macy’s) ©2014 Why Blue Matters - Confidential. Do Not Distribute.

iClickN’Print Product Branding on NBC New Year’s Eve Show with Carson Daly Live Viewers: 5,780,000

Behind The Scenes/Fan Experience On MTV2’s Wild N’ Out Set (Trukfit Apparel Product Placement)

WE ARE THE REAL DEAL

We Never Stop Actualizing

With a focus on advocate architecture and product experience coupled with social network building, Why Blue Matters maximizes the efforts of any brand to create more solidified connections with fans and customers in order to remain an influence in the world of new media. ©2014 Why Blue Matters - Confidential. Do Not Distribute.

WE’VE GOT A RECORD WBM just doesn’t tell you what to do. We have inside experience of creating platforms and successful campaigns from the ground up for music, fashion, lifestyle, consumer electronics, independent media, and beverage brands. Because of this we’re hands on.

Your Story is…

Why Blue Matters ©2014 Why Blue Matters - Confidential. Do Not Distribute.

Why Blue Matters is able to strategize with confidence from different vantage points. We take the anticipation of televised shows and events, and convert that excitement into a palatable experience that brings fans closer to the brands they love so much. Because we put brands in front of people before, during, and after high visibility events, we can target large audiences and create extended opportunities that can raise your recognition on social media and beyond.

CLIENTS & PROJECTS

Š2014 Why Blue Matters - Confidential. Do Not Distribute.

Blue{tiful} Created in collaboration between A La Mode Management, Blaque Matter Creative, & Why Blue Matters®, Blue{tiful} is “The World’s First Social Media Powered Magazine” and will be the next publication in the WBM/AUTR series. With its release slated to parallel the world-renown New York Fashion Week for the Spring/Summer ‘15 season, Blue{tiful} will feature the elite photographers, models, make up artists and bloggers of Instagram. blue (n.) - the pure color of a clear sky; the primary color between green and violet in the visible spectrum.

(2) the color most closely associated with creativity.

©2014 Why Blue Matters - Confidential. Do Not Distribute.

beau·ti·ful (adj.) - having beauty; possessing qualities that give great pleasure or satisfaction to see, hear, think about, etc.; delighting the senses or mind

SOME OF OUR ELITE SOCIAL MEDIA INFLUENCERS

outreach & marketing W ith over 5,000,000+ combined followers of the already confirmed standouts, across the social network Instagram, the outreach & marketing potential of not only the publication Blue{tiful} but also any participating brand becomes quite immense.

Just imagine the reach your brand could have placed within the publication itself or social media mentioned by one or a number of Blue{tiful}’s stellar features. ©2014 Why Blue Matters - Confidential. Do Not Distribute.

HOW DO YOU TOAST

WITH 5MIL PEOPLE? Simple. In the palms of some of Blue{tiful}’s top influencers.

With access to over 5,000,000+ ppl. across the platforms, Instagram, Twitter & Facebook, WBM/AUTR: Blue{tiful} is the world’s most evolutionary publications in the digital medium to date.

Blue{tiful} is at the axis of content creation and content distribution. Because the publication features a number of the world’s top social media influencers, each page serves as a sensational interest piece coupled with a humanized brand campaign driven by the people.

©2014 Why Blue Matters - Confidential. Do Not Distribute.

The power of instagram According to Forrester Research, “Instagram represents by far the best platform for marketers to interact with consumers”. !

Engagement is 60x greater than Facebook More than140x greater than Twitter

©2014 Why Blue Matters - Confidential. Do Not Distribute.

THE FACTS OF INCREASED SMARTPHONE OWNERSHIP

According to a Pew Research Center study, “more than 50% of the U.S. population now owns a smartphone” (cnet.com - Pew Research) . Interestingly enough, “49% of cell phone owners with a household income of $150,000 or more, their cellphone is an iPhone”.

Because of this study, the followers that WBM/AUTR: Blue{tiful} is able to engage places it in ideal situations to not only target market, but also influence fans/followers into sales for participating brands.

All things considered, the use of the social media elites that this innovative project has in any marketing campaign; digital or otherwise as a brand ambassadors allows them to reach the demographic that no longer rely on print, radio or tv ads to make consumer based decisions, but have the discretionary funds to purchase your brands as this publication has outreach to over 5,000,000+ mil people - putting it literally in their pockets at all times. ©2014 Why Blue Matters - Confidential. Do Not Distribute.

WHAT THE DATA SHOWS According To HubSpot: “Word of mouth, customer-reviews are changing the marketing world.”

75% of people don’t accept ! advertisement as truth

8% of consumers prefer internet advertisements! as the best source for product information

63% of social media users feel customer ratings are number #1

90% of people believe brand recommendations from friends http://blog.hubspot.com/blog/tabid/6307/bid/30239/71-More-Likely-to-PurchaseBased-on-Social-Media-Referrals-Infographic.aspx

out of the blue inaugural bash Put together with months of planning, promotion, and marketing, the Out of the Blue Inaugural Bash is the culmination of the bi-annual WBM/AUTR: Blue{tiful} publication. This initiative will be the celebration and release of the latest from A La Mode Management, Black Matter Creative and Why Blue Matters®, as they launch “The World’s First Publication Powered By Social Media”along with the integration of the social media celebrity in the real world. !

Highlights of the Out of the Blue Inaugural Bash will include a magnificent nyc venue that has a signature blue carpet leading to all of the attendees and cover models of Blue{tiful}, a gifting suite filled with various sponsors, top notch music and couture exhibition - all elements of a social brandemic enhanced by Thuzi.

nominated venue experience Level R Rooftop lounge @ empire hotel Located on the 12th floor of the distinctive New York City luxury hotel, The Empire Rooftop Bar & Lounge offers magnificent views of Lincoln Center as well as the Broadway & Columbus Avenue gateway to Manhattan's Upper West Side. !

Capacity: 400-500 Location: Lincoln Center just a few blocks away from Mercedes-Benz Fashion Week.

SoCIAL BrANDEMIA™ so•cial bran•de•mi•a noun

1. widespread lifestyle marketing within and across social media on the things that matter most, for validation at any given time, in real time 2. personal branding

I like > you like > they (peers) like > we all like

thuzi Social by design, Thuzi is a presence platform powered by RFID/NFC that is able to instantly broadcast any brand event to the social graph of its guests via Facebook, Instagram & Twitter.

This platform provides brands with a digital analysis of their real world presence.

Thuzi specializes in: •

Live Activations •

Pre-Event Buzz

•

On-Site Activities & Outputs

•

Digital & Mobile Access

•

Post-Event Solutions for event maintenance

•

Measuring and Delivering results

The fans now have the ability to become part of the
 brand (seen here: live event activation)

Ty Phoenix

PR + Consultation ty.phoenix@whybluematters.com

203.903.2814

A.L. Roberts

Marketing + Branding alr@whybluematters.com

646.570.0710

www.whybluematters.com www.areyouthereason.com ©2014 Why Blue Matters - Confidential. Do Not Distribute.

Stephanie Snipes Events + Operations

stephanie@whybluematters.com 973.641.3343