WBM Press Pack - Spring 2013

WHY BLUE MATTERS HYBRID CREATIVE AGENCY & PUBLICATION EVENTS MEDIA & PUBLICITY BRAND DEVELOPMENT BRAND MANAGEMENT SOCIAL MEDIA STRATEGY

OUR STORY Get to know the creative force and mission behind WBM

METHODS Understand the media of WBM

MEET US Discover the masterminds who operate WBM

OUR INSPIRATION: YOU! We believe in legends.

Our platform has a solid foundation in professional networking and promoting emerging artists, musicians, community leaders, authors, and designers. We are strategists who don’t limit our capacities for creative expression.

We know where to look for inspiration.

Sometimes, our heroes find us.

You can be our next muse. We craft interviews and features. We are the first to showcase your music videos and single releases. We write music reviews, engage in community outreach, social media marketing, and brand promotions.

Your story is Why Blue Matters.

CREATIVE AGENCY Find out what we offer in creative and marketing services

PUBLICATION Explore some of our recent achievements and the ways WBM has reinvented itself

TRACKLIST Discover some of our diverse website and magazine features

STATISTICS View the scope of our network

TESTIMONIALS Read feedback from some of our feature reasons for Why Blue Matters

ADVERTISING Find out how you can advertise with Why Blue Matters

CONTACT US Get in touch with our creative team if you want to be featured, or would like to discuss unique partnership opportunities

OUR STORY CREATIVE CURATION SINCE ‘09 In 2009, we were inspired to do something amazing.

Our mission: Identify those not only in pursuit of their aspirations, but those who had the vision, patience, and determination to turn their dreams into something tangible.

The result: The discovery of individuals and organizations who would become hue-man interest pieces while giving new significance to the color blue.

...

Stories were told—hundreds of them, about people from all over the world striving to have their impact felt and their efforts acknowledged. As a means of inspiration, we curate stories about those who personify creativity and resilience, while nurturing new legacies.

WHY BLUE MATTERS IS ROOTED IN THE ESSENCE OF BLUE.

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WHY BLUE MATTERS OPERATES THROUGH THREE PRIMARY MEDIUMS: Creative Agency Publication Social Network

METHODS Convincing stories are told through media that matters.

Our website, areyouthereason.com, prioritizes the most relevant content for creative journalism and campaign promotions.

We’re a strobe-light of multi-media. We publicize our features’ debut albums, videos, and tracks. Many of our features experience their first interview with WBM. Our interviews dig into the personal philosophy behind creative work, and tell stories that motivate, excite, and unite.

We share our features’ experiences by promoting their books. We fuse image with narrative for positive publicity, and are often cited in creative portfolios.

Our initiatives and passion for progress define us as an everevolving project.

With an unfazed tenacity, we’ve launched into digital magazine publication, press pack design, and powerful social media communications. The possibilities are limited only by your imagination.

THE WORLD NEEDS MORE LUMINARIES.

...

WHY BLUE MATTERS HAS THEM.

MEET THE TEAM We work beyond the spectrum of blue.

Our projects are just as diverse as you!

We never stop actualizing.

A.L. ROBERTS

LITAL KHAIKIN

CEO & Founder

Co-Founder & Poly-Tasker

Founder of WBM, Strategist, Visionary, Social Media Junkie.

A.L. is an aficionado of storytelling, creativity and all things inspirational.

Explorer, Instigator, Crazy Russian. Writer, Editor, Designer. Lital is inspired by world cultures, languages, and socio-philosophical-political themes.

With a focus on advocate architecture and social network building, WBM maximizes efforts to create more solidified connections in order to remain an influence in the world of new media.

We’ve got a record.

We don't just tell you what to do. We have inside experience of creating platforms from the ground up for music, fashion, lifestyle and independent media. In under 90 days, we’ve captured tens of thousands of visitors, over 100,000 page views and 25 Million Impressions monthly.

We are progressive.

MONICA BARBER

GREGORY V. ARNOLD

Writer

Writer

Monica is a freelance writer and designer. When it comes to narratives, each of her words create thousands of pictures.

Father, Author and Founder of Help Enterprises.

We help strengthen your social media in two ways. We make campaigns personal by putting a virtual voice to your brand, and we help maximize how you connect to your fans and customers.

CREATIVE AGENCY WWW.WHYBLUEMATTERS.COM Why Blue Matters explores multidimensional media, branding initiatives and interactive commerce.

Our projects include:        

BRAND DEVELOPMENT CREATIVE COMMERCE INTERACTIVE PPUBLICATIONS INTERVIEWS / BIOGRAPHIES REVIEWS AND FEATURES MEDIA KITS SOCIAL MEDIA CAMPAIGNS CONSULTATION AND STRATEGY

WBM SHIFT! Why Blue Matters has developed an intensive strategy that encompasses publication, professional networking, branding, and social media. While many of our campaigns focus on individual aspects, WBM SHIFT! is a holistic approach intended for maximum impact. This is a great way for emerging brands to establish themselves in local or global communities.

GET IN TOUCH WITH US FOR MORE DETAILS! info@whybluematters.com

TRACKLIST

ARE YOU THE REASON?

LAVETTE SLATER (Emmy Award Winning Hairstylist) / LONNY BEREAL (Grammy Award Winning Songwriter/Producer) / JANEISHA JOHN (Model, Actress, TV Personality) / CORTNEY NOVOGRATZ (Star of Bravo TV's 9By Design) / TERRY KENNEDY (Professional Athlete) / JUNE SOHN (Fashion Designer) / ELVIRA GUZMAN (Celebrity Publicist) / SANDRA RINOMATO (Star of HGTV's Property Virgins) / ITALO CUNHA (Guitarist/Composer) / JILL KRASNICKI (Singer/Songwriter) / LONG ARM (DJ) / CLAIRE THOMPSON (Fashion Illustrator) / BELLA FALCONI (Fitness Enthusiast/Spokesmodel) / MICHELLE AVILA (Tattoo Model) / MIKE EPPS (Comedian/Actor) / HARDY INDIIGO (Producer/DJ) / SHANNON JANKULA (Photographer) / RICKSTAR (Singer/Songwriter) / VITA CHAMBERS (Singer/Songwriter) / ADAM HASSAN (Illustrator/Professional Athlete) / LONDYN JUWELZ (Make Up Artist) / KALIESHA WEST (Professional Boxer) / GOGO MORROW (Singer/Songwriter) / DANIEL SILVERSTEIN (Fashion Designer) / SHAHMEN (Underground hip-hop) / THE KLEENRZ (Art-rap Noire) / HOLLY HERNDON (Experimental Sound Artist) / BARREL ROLL MAN (Campaigner for Nurses for Newborns) / JAHMAR AMANI (Photographer) / THE AMENDS (Rock Band) / SHANE KOYCZAN (Spoken Word Poet) / ROSALYN LOCKHART (Makeup Artist) / PO JOHNSON (Star of VH1's Lala's Full Court Life) / LOTAY YANG (Entrepreneur) / KARLIE REDD (Star of VH1's Love & Hip Hop ATL) / CUPID (Multi-Platinum Recording Artist) / GEORGIA ME (Emmy, Tony and Peabody Award Winning Poet)… and more!

WBM/AUTR

WELLNESS MAGAZINE Following our February fashion magazine debut, we wanted to bring attention to some of the unique individuals who are involved in fitness, nutrition, and various other aspects of healthy living.

This new issue celebrates the diverse aspects of a life of wellness. We believe that, like anything else in life, wellness is a multifaceted experience that involves mind, body and spirit. Our features for April-May represent the best of these qualities through their accomplishments, perseverance and positive impact upon others.

WELLNESS 2013 Our features for WBM’s second digital magazine include: Tommy Reynolds: Personal Trainer, Nutritionist and Fitness Model  Ainsley Rodriguez: Personal Trainer and Model  Gordie Holt: Personal Trainer, Dancer and Choreographer  Malin Johansson: Gymnast and Personal Trainer  Sonya Looney: Professional Mountain Biker  Nicole Katz: Yoga216 Founder and Yoga Practitioner  Rochelle White: Yoga Teacher at Fitness Yoga Works  Christy Morgan: Vegan chef, aka “The Blissful Chef”, and author  Barnivore: Toronto’s not-so-secret database for vegan alcohol

WBM/AUTR MAGAZINE

WBM/AUTR

FASHION MAGAZINE As Nolcha Fashion Week and New York Fashion Week drew to a close this past February, Why Blue Matters was thrilled to speak with some of the designers who were showing their collections, as well as other passionate individuals making their mark in fashion.

We sought to create a new medium for WBM to better share the stories and works of talented people, so we conceived the WBM/AUTR magazine. Digital and interactive, our first volume has been painstakingly crafted by our dedicated team.

NYC FASHION S/S 2013 Our features for WBM’s first, fashion-themed, digital magazine include: Kerry Bannigan: CEO of Nolcha Fashion Week  Alyson Campbell Roy: AMP3 PR for Nolcha Fashion Week  Mandi Gallegos/Mikailee Alton: Fashion Designer shown at Nolcha Fashion Week  June Sohn: Fashion Designer shown at Nolcha Fashion Week  Aries: Jewelry Designer for MacraMade  Daniel Silverstein and Chris Anderson: Fashion Designer and Brand Manager for 100% NY  Lauren Luna: Shoe Designer showing at next fall’s Nolcha Fashion Week  Lena Lee: Fashion Blogger  Alina Fayer: Fashion Blogger  Claire Thompson: Fashion Illustrator  Rosalyn Lockhart: Make-up Artist  Jahmar Amani: Photographer  Shannon Jankula: Fashion Photographer  Janeisha John: Model, Actress, TV Personality  Kenny Williamson: Model

WBM/AUTR MAGAZINE

STATISTICS: areyouthereason.com READER FACTS  60% Male / 40% Female  Of that demographic, the largest amount of visitors arrive from the 18-24 age group of men (47%) and women (37%).  Second largest amount of visitors arrives from the 25-34 age group of men (32%) and women (36%).

DIGITAL MEDIA 1 Amazing brand

3 Incredible formats (Website, Social Network, E-zine)

161 Visiting countries

6,065 Visitors Monthly

19,623 Page Views Monthly

11,354 Facebook Likes

 The most popular sections of WBM, according to our readers, are our Interviews and Music Coverage.  Our premiere magazine issue has garnered over 10,000 views in two weeks.

17,136 Twitter Followers

18.8 Million Impressions Monthly

Source: Sprout Social

TESTIMONIALS WHY BLUE MATTERS FEEDBACK STRAIGHT FROM THE WBM COMMUNITY! REAL-TIME INTERACTION AND UPDATES THROUGH PUBLICATION!

DIGEST THE FEED! “Platinum! Platinum!! Made my day! Why Blue Matters is one of the many sites I truly admire, so this is an honor. I always enjoy reading positive things about myself. But then again, who doesn’t... Shouts to Why Blue Matters.”

- Resident Reason, Dashius Clay.

“LOVE Why Blue Matters. Why? Because I love blue and because they matter.”

– Resident Reason, Lonna Marie.

“Big S/O's to Why Blue Matters. They are extremely supportive in my career and I'm over the moon grateful for it.”

– Resident Reason, Jay Saint.

“GOOD PRESS: Mega S/O to Andre Louis Roberts for the great review. Anyone can post your record, or say "new track by so and so" but the folks down at Why Blue Matters take the time to listen and REVIEW EVERYTHING.” - Resident Reason, Kane Mayfield.

WHY BLUE MATTERS

ADVERTISING

WHAT WE NEED FROM OUR ADVERTISERS: 1. PHOTOGRAPHY- All artwork must be camera ready and at least 300 DPI at print size.

2. ALL ADS THAT ARE SUPPLIED BY THE ADVERTISER MUST HAVE A COLOUR PROOF FOR TEXT AND COLOUR VERIFICATION. 3. PRODUCTION REQUIREMENTS AND SPECIFICATIONS- We accept electronic files on CD or DVD. Acceptable file formats include Adobe Illustrator, Adobe Photoshop, PDF, .TIF, or high resolution .JPEG.

SAMPLE SIZES

ADVERTISING MATERIALS SHOULD BE SUBMITTED IN DIGITAL FORM TO: Why Blue Matters Advertising info@whybluematters.com www.areyouthereason.com Telephone: 646.570.0710

WBM ADVERTISING www.areyouthereason.com WEBSITE BANNER/WEEK: $200 728x90 | 468x60 | 300x250 | VIDEO

WBM/AUTR MAGAZINE

2 PAGE SPREAD 17x11

FULL PAGE

HALF PAGE

1/3 PAGE

8.5x11

8.5x5.5

8.5x3.6

RATE CARD FOR DIGITAL MAGAZINE ADVERTISEMENTS 2 PAGE SPREAD: $2500 FULL PAGE: $1250 HALF PAGE: $500 1/3 PAGE: $250 1/4 PAGE: $200

OR

1/3 PAGE

1/4 PAGE

2.8x11

4.25x5.5

ADVERTISING ARE YOU THE REASON? Advertising purchase will include a display ad in the Why Blue Matters digital magazine. In the published copy of the magazine, a static link will be made available from your advertisement to your website. Upon publication, a copy of the magazine will be provided to you in a downloadable format, in addition to the public link.

Advertising orders are due in our office one month prior to the closing date of the issue. Space is limited and will be accepted on a first come, first served basis. A 50% deposit must accompany all orders to secure your space. All artwork must be submitted and all ads must be paid in full by the ad closing date. Full or partial payment is non-refundable.

AD SIZE

DIMENSIONS (Inches) – Please circle

WEBSITE BANNER

728x90 | 468x60 | 300x250 | VIDEO

2 PAGE SPREAD

17x11

$2500

FULL PAGE

8.5x11

$1250

HALF PAGE

8.5x5.5

$500

1/3 PAGE

8.5x3.6

$250

1/3 PAGE

2.8x11

$250

1/4 PAGE

4.25x5.5

$200

RATE PER INSERTION

QUANTITY

Company Name Address City Zip Phone

State

Fax

Website

Contact Name Contact Phone

Title Contact Email

Signature

By signing, I agree to the terms and conditions of this advertising contract. Make checks payable to Why Blue Matters. Fax advertising forms to the address on the bottom of this form. Direct advertising questions to Andre L. Roberts or Lital Khaikin at info@whybluematters.com.

ADVERTISING MATERIALS SHOULD BE SUBMITTED IN DIGITAL FORM TO: Why Blue Matters Advertising / info@whybluematters.com / www.areyouthereason.com / Telephone: 646.570.0710

WHY BLUE MATTERS

ADVERTISING TERMS AND CONDITIONS

Why Blue Matters Advertising Terms and Conditions The following are terms and conditions governing advertising published in WBM/AUTR, (the “Magazine”) published by Why Blue Matters (“Publisher”).

1. Rates are effective as of March 10, 2013 and are applicable beginning with the first issue of the Magazine published in 2013 with a cover date in February 2013. Rate base guarantees are based on prospective circulation of the digital publication and print, where applicable, publication of the Magazine.

2. Orders for standard inside advertising units close and become non-cancellable by the advertiser at 5:00 p.m. (EST) on the advertising close date of the issue of the Magazine. All orders for cover positions (e.g., full front spread after cover, back cover, or full back spread) are non-cancellable and close thirty (30) days prior to the advertising close date. If orders are not received by 5:00 P.M. (EST) on the specified dates, position reservations shall expire. If Publisher agrees to cancel an existing order for a special unit, the advertiser and/or agency shall be responsible for the cost of any work performed or materials purchased on behalf of advertiser and/or agency, including the cost of services, paper and/or printing.

3. Publisher is not responsible for errors or omissions in any advertising materials provided by the advertiser or agency including but not limited to errors in key codes/ coupon codes).

4. Publisher may reject or cancel any advertising for any reason at any time. Advertisements simulating the Magazine’s editorial material in appearance or style or that are not immediately identifiable as advertisements are not acceptable.

5. Forwarding of an order is construed as an acceptance of all rates and conditions, under which advertising space is sold at the time by Publisher and such order, when accepted by Publisher, shall constitute a contract. Failure to make any order correspond in price, or otherwise, with the rate card is regarded as a clerical error and publication is made and charged upon the rates and terms of the Magazine Rate Card, without further notification.

6. All advertisements are accepted and published in the Magazine upon the representation by the agency and advertiser that they are authorized to publish the entire contents and subject matter thereof in the Magazine and that such publication will not violate any law or infringe upon any right of any party. In consideration of the publication of advertisements, the advertiser and agency will, jointly and severally, indemnify, defend and hold Publisher harmless from and against any and all losses and expenses (including without limitation attorney’s fees) (collectively “Losses”) arising out of the publication of such advertisements in the Magazine, including without limitation those arising from third party claims or suits for defamation, copyright, or trademark infringement, misappropriation, violation of any rights of privacy or publicity, or from any and all claims not now known or hereafter devised or created (collectively “Claims”). In the event Publisher has agreed to provide contest or sweepstakes management services, advertorials or custom advertisements, email design or distribution or other promotional services in connection with an advertising commitment by advertiser, all such services are performed upon the warranty of the agency and advertiser that they will, jointly and severally, indemnify and hold harmless Publisher from and against any and all Losses arising out of the publication, use or distribution of any materials, products (including without limitation prizes) or services provided by or on behalf of the agency or advertiser, their agents and employees, including without limitation those arising from any Claims.

7. In consideration of Publisher’s reviewing for acceptance, or acceptance of, any advertising for publication in the Magazine, the agency and advertiser agree not to make promotional or merchandising reference to the Magazine in any way without the prior written permission of Publisher in each instance.

8. Publisher has the right to insert the advertising anywhere in the Magazine at its discretion, and any condition on contracts, orders or copy instructions involving the placement of advertising within an issue of the Magazine (such as page location, competitive separation or placement featuring editorial copy) will be treated as a positioning request only and cannot be guaranteed. Publisher’s inability or failure to comply with any such positioning request shall not relieve the agency or advertiser of the obligation to pay for the advertising.

9. Publisher shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of any issue(s) of the Magazine because of strikes, work stoppages, accidents, fires, acts of God or any other circumstances not within the control of Publisher.

10. Agency commission (or equivalent): up to 15% (where applicable to recognized agents) of gross advertising charges after earned advertiser discounts.

11. Payments are due within thirty (30) days from the billing date. Publisher reserves the right to change the payment terms to cash with order at any time. The advertiser and agency are jointly and severally liable for payment of all invoices for advertising published in the Magazine.

12. In the event that any international, federal, state or local taxes are imposed on the printing of advertised materials or on the sale of advertising space, such taxes shall be assumed and paid by the advertiser.

13. The foregoing terms and conditions shall govern the relationship between Publisher and advertiser and/or agency. Unless expressly agreed to in writing and signed by an authorized representative of Publisher, no terms or conditions, printed or otherwise, appearing on contracts, orders or copy instructions will be binding on Publisher. Failure of Publisher to enforce any of these provisions shall not be considered a waiver of such provision.

WE HAVE OUR REASONS. ARE YOU ONE?

WHY BLUE MATTERS HYBRID CREATIVE AGENCY & PUBLICATION EVENTS MEDIA & PUBLICITY BRAND DEVELOPMENT BRAND MANAGEMENT SOCIAL MEDIA STRATEGY

EMAIL: alr@whybluematters.com / lital@whybluematters.com AGENCY: www.whybluematters.com PUBLICATION: www.areyouthereason.com TWITTER: www.twitter.com/whybluematters / INSTAGRAM: www.instagram.com/whybluematters / FACEBOOK: www.facebook.com/areyouthereason