WBM/AUTR: Blue{tiful}

Why Blue

Matters hybrid Creative AGENCY

+ publication

Blue

{tiful} MAGAZINE

www.whybluematters.com | www.areyouthereason.com

POWERED BY: A LA MODE MANAGEMENT

& BLAQUE MATTER CREATIVE

!

©2014 Why Blue Matters - Confidential. Do Not Distribute.

Blue{tiful} Created in collaboration between A La Mode Management, Blaque Matter Creative, & Why Blue Matters®, Blue{tiful} is “The World’s First Social Media Powered Magazine” and will be the next publication in the WBM/AUTR series. With its release slated to parallel the world-renown New York Fashion Week for the Spring/Summer ‘15 season, Blue{tiful} will feature the elite photographers, models, make up artists and bloggers of Instagram. blue (n.) - the pure color of a clear sky; the primary color between green and violet in the visible spectrum.

(2) the color most closely associated with creativity.

beau·ti·ful (adj.) - having beauty; possessing qualities that give great pleasure or satisfaction to see, hear, think about, etc.; delighting the senses or mind

©2014 Why Blue Matters - Confidential. Do Not Distribute.

contents our inspiration: You! We Believe In Legends.

Our platform has a solid platform in professional networking and promoting emerging as well as recognizable artists, musicians, models, authors, designers, and entrepreneurs.

We know to look for inspiration.

Sometimes, our heroes find us.

You can be our next muse. We craft interviews and features.

We are the first to showcase your accomplishments, business endeavors,and aspirations. We write reviews, engage in community outreach, social media marketing, and brand promotions.

our stOry

Get to know the creative force and mission behind WBM

MethOD

Understand the media of WBM

the publicatiOn

Discover the inspiration behind this special edition

participants

Find out who’s just as excited as we are about this upcoming release

advertising

Explore. Reach. Connect.

COntact us

Get in touch with our creative team if you want to be featured

Your story is Why Blue Matters®. ©2014 Why Blue Matters - Confidential. Do Not Distribute.

Creative curation since ‘09

our story

In 2009, we were inspired to do something amazing.

Our mission: Identify those not only in pursuit of their aspirations, but those who had the vision, patience, and determination to turn their dreams into something tangible.

The result: The discovery of individuals and organizations who would become hue-man interest pieces while giving new significance to the color blue. ! !

Stories were told—hundreds of them, about people from all over the world striving to have their impact felt and their efforts acknowledged. As a means of inspiration, we curate stories about those who personify creativity and resilience, while nurturing new legacies.

Why Blue Matters iS steeped in the essence of blue.

the world needs more luminaries

why blue matters® has them.

method

Convincing stories are told through media that matters.

Our website, www.areyouthereason.com, prioritizes the most relevant content for creative journalism and campaign promotions.

We’re a strobe-light of multi-media. We publicize our features’ debut albums, videos, and tracks. Many of our features experience their first interview with WBM. Our interviews dig into the personal philosophy behind creative work, and tell stories that motivate, excite and unite. We share our features’ experiences by promoting their books. We fuse image with narrative for positive publicity, and are often cited in creative portfolios.

Our initiatives and passion for progress define us as an everevolving project. !

With an unfazed tenacity, we’ve launched into digital magazine publication, marketing, and powerful social media communications.

The possibilities are limited only by your imagination. ©2014 Why Blue Matters - Confidential. Do Not Distribute.

WBM/Autr

publication

Wellness magazine Following our February ‘13 fashion debut, we wanted to bring attention to some of the unique individuals who are involved in fitness, nutrition and various other aspects of healthy living.

This new issue celebrates the diverse aspects of a life of wellness. We believed that, like anything else in life, wellness is a multifaceted experience that involves mind, body, and spirit. Our for features this issue represent the best of these qualities through their accomplishments, perseverance, and positive impact upon others.

Our Features for WBM’s second digital magazine include: Tommy Reynolds: Personal Trainer, Nutritionist, and Fitness Model • Ainsley Rodriguez: Personal Trainer and Model • Gordie Holt: Personal Trainer, Dancer and Choreographer • Malin Johansson: Gymnast and Personal Trainer • Sonya Looney: Professional Mountain Biker • Nicole Katz: Yoga 216 Founder • Rochelle White: Yoga Teacher • Christy Morgan: Vegan Chef • Barnivore: Toronto’s Database for Vegan Alcohol ©2014 Why Blue Matters - Confidential. Do Not Distribute.

Wellness magazine

Š2014 Why Blue Matters - Confidential. Do Not Distribute.

WBM/Autr

publication

FASHIon magazine As Nolcha Fashion Week and New York Fashion Week drew to a close, Why Blue Matters® was thrilled to speak with some of the designers who were showing their collections as well as other passionate individuals making their mark in fashion.

We sought to create a new medium for WBM to better share the stories and works of talented people, so we conceived the WBM/AUTR magazine.

Our Features for WBM’s first digital magazine include:

Kerry Bannigan: CEO of Nolcha Fashion Week • Alyson Campbell Roy: AMP3PR for Nolcha Fashion Week • Mandi Gallegos/Mikailee Alton: Fashion Designer shown at Nolcha Fashion Week • June Sohn: Fashion Designer shown at Nolcha Fashion Week • Aries: Jewelry Designer of Macramade • Daniel Silverstein & Chris Anderson: Fashion Designer & Brand Manager of 100% NY • Lauren Luna: Shoe Designer • Lena Lee: Fashion Blogger • Alina Fayer: Fashion Blogger • Claire Thompson: Fashion Illustrator • Rosalyn Lockhart: Make Up Artist • Jahmar Amani: Photographer • Shannon Jankula: Photographer • Janeisha John: Model/Actress • Kenny WIlliamson: Model ©2014 Why Blue Matters - Confidential. Do Not Distribute.

fashion magazine

Š2014 Why Blue Matters - Confidential. Do Not Distribute.

The power of instagram According to Forrester Research, “Instagram represents by far the best platform for marketers to interact with consumers”. !

Engagement is 60x greater than Facebook More than140x greater than Twitter

©2014 Why Blue Matters - Confidential. Do Not Distribute.

Why Blue{tiful}?

When the team A La Mode Management, Blaque Matter Creative, and Why Blue MattersÂŽ arrived at the idea to put together the WBM/AUTR: Blue{tiful} magazine, we were inspired immensely. As a team who not only as individuals, but also collectively has spent a great deal of time and has acquired a significant amount experience in entertainment, fashion, fitness, and music, including marketing for all those industries, it only made sense to for us develop a publication around the people and lifestyles we have grown to like, love, and appreciate. !

Blue{tiful} as told through human interest pieces and stunning featurettes, represents the quintessential characteristics behind the beauty of select individuals who shine bright in the real world as well as in the digital world of Instagram. Whether through the skilled eye and the trained hand of a cosmetologist and photographer or the pulchritude of models, Blue{tiful} shares the perspective of the unseen and the least the known. Š2014 Why Blue Matters - Confidential. Do Not Distribute.

Who’s in Blue{tiful}?

Blue{tiful}: Fitness

This upcoming issue of WBM/AUTR is projected to be our biggest yet. Here are just a few of the stellar individuals Blue{tiful} will feature. Š2014 Why Blue Matters - Confidential. Do Not Distribute.

Blue{tiful}: entertainment

Š2014 Why Blue Matters - Confidential. Do Not Distribute.

Blue{tiful}: models

Š2014 Why Blue Matters - Confidential. Do Not Distribute.

Blue{tiful}: style/fashion

Š2014 Why Blue Matters - Confidential. Do Not Distribute.

out of the blue inaugural bash Put together with months of planning, promotion, and marketing, the Out of the Blue Inaugural Bash is the culmination of the bi-annual WBM/AUTR: Blue{tiful} publication.

This initiative will be the celebration and launch of the latest from A La Mode Management, Black Matter Creative and Why Blue Matters速 as well as the application of the social media celebrity in the real world. !

The Out of the Blue Inaugural Bash will be an event complete with a signature blue carpet that leads to the cover models of Blue{tiful}, inaugural celebratory toast, gifting suite filled with various sponsors, live band, celebrity attendees and couture exhibition.

launch party: september 2014

nominated venue experiences Level R Rooftop lounge @ empire hotel Located on the 12th floor of the distinctive New York City luxury hotel, The Empire Rooftop Bar & Lounge offers magnificent views of Lincoln Center as well as the Broadway & Columbus Avenue gateway to Manhattan's Upper West Side. !

Capacity: 400-500 Location: Lincoln Center just a few blocks away from MercedesBenz Fashion Week.

nominated venue experiences Stage 48 - Rooftop terrace Stage 48’s Terrace is New York City’s newest rooftop destination. Boasting unobstructed views of the Manhattan skyline, decadent decor and beautiful indoor space with additional seating.

The terrace offers stylish decor and cozy lounge seating making it the perfect space to mingle, relax and enjoy the fresh air. !

Capacity: 300 Location: Hells Kitchen

nominated venue experiences Stage 48 - lounge level The Lounge level at Stage 48 is a multiuse space with flexible lounge furniture throughout, a stage with an LED video panel and full theatrical and party lighting. All the AV needed for any event is available including a DJ booth for stage or dance floor use. The space has a capacity of 300 for cocktails or 100 for a seated dinner. !

Capacity: 300 Location: Hells Kitchen

nominated venue experiences 6 Columbus - penthouse loft & Rooftop bar City views, expansive layouts and bespoke art installations make the Midtown event spaces at 6 Columbus special. The 1,000-squarefoot Columbus Loft offers stunning skyline views and two balconies.

Above 6, the hotel’s exclusive rooftop bar, provides space for 50 guests and some of the city’s most impressive views. !

Capacity: 100-150 Location: Columbus Circle

nominated venue experiences the skylark - lounge & rooftop Set thirty stories up in the heart of New York City's Garment District, The Skylark delivers a classically-styled cocktail lounge with expansive panoramic views of the Hudson River, The Empire State Building, and Midtown Manhattan. ! !

Capacity: 150-200 Location: Garment District

Cover blue{ties} For WBM/AUTR: Blue{tiful} there will be 6 different covers which means 6 different models with 6 different looks have 6 different opportunities to make this very exciting issue standout. !

No selection is automatic. We are looking for the right combination of interest, quality of images, and how what you do heightens your “blue factor�. We believe that all of you featured for some reason has what it takes to be the leading lady of WBM/AUTR: Blue{tiful}, but to guarantee your place, leave it to chance or find out how you can by contacting us.

Blue{tiful} demographics Vestiphiles near and abroad account for an influx of 400,000+ people annually who participate in the events that NY Fashion week is comprised of.

“In 2012, the New York City Economic Development Corporation (EDC) analyzed the benefits that NYFW brought to the city and discovered that about $6 million is spent on hotels, $7 million in retail stores, $9 million on restaurants and $12 million on leasing venues for the week. Lincoln Center alone generates $40 million directly, according to a report by Fordham University. Overall, visitor spending accounts for about $532 million, leading to about $865 million in economic impact over the course of the year” (Source: International Business Times). !

Because of the excitement and anticipation that each season of NYFW brings, the release of WBM/AUTR: Blue{tiful} couldn’t be more timely. ©2014 Why Blue Matters - Confidential. Do Not Distribute.

outreach & marketing W ith over 5,000,000+ combined followers of the already confirmed standouts, across the social network Instagram, the outreach & marketing potential of not only the publication Blue{tiful} but also any participating brand becomes quite immense.

Just imagine the reach your brand could have placed within the publication itself or social media mentioned by one or a number of Blue{tiful}’s stellar features. Š2014 Why Blue Matters - Confidential. Do Not Distribute.

will you be part of the

Blue{tiful} launch? Š2014 Why Blue Matters - Confidential. Do Not Distribute.

For More Information:

Ty Phoenix | A.L. Roberts | Stephanie Snipes ty.phoenix@whybluematters.com | alr@whybluematters.com | stephanie@whybluematters.com

www.whybluematters.com 203.903.2814 | 646.570.0710 | 973.641.3343 ©2014 Why Blue Matters - Confidential. Do Not Distribute.