Prudential California Marketing Support Services by Prudential California Realty

MARKETING

SUPPORT SERVICES

WHO WE ARE... The Prudential Marketing Department is a full-service, marketing and communications department specializing in providing our agents with the best marketing tools and strategies to help grow their businesses and surpass the competition. The Marketing Department creates concepts, writes copy and press, designs layouts and assists agents with new industry technologies and online marketing. We create customized marketing solutions. We thrive on the challenge of helping our agents increase sales, strengthen customer loyalty, streamline communications processes and capitalize on online lead generation possibilities. We accomplish this through our commitment to bringing a new level of energy, dedication and perspective to our work. This is what sets us apart from other brokerages. We are in the trenches with our agents and provide personalized, one-on-one support.

The Prudential Marketing Department consists of four positions:

Vice President of Marketing Maria Hill Marketing Coordinator Chantal Lucero Senior Designer Daniel Patrick Video/Graphic Designer Geoff Chu

STAFF

Maria Hill

Vice President of Marketing

Corporate Image Corporate marketing & Corporate Culture Institutional Advertising- North Orange County News & Press Enterprise Charity and Company/Regional Events Recruiting Events Broker Affilate Support Provide Marketing support services to all in-house lenders Provide Marketing and printing support services to Creation, maintenance, enhancements Corporate Intranet- www.insidepcr. com Creation, maintenance, enhancements Realtor/Office Support One-on-One Marketing consultations Full Service in-house Marketing department Listing Presentation Consultations Office trainings & support

Chantal Lucero

Daniel Patrick

Geoff Chu

Marketing inquiries/technology Troubleshooting Copy writing, editing and proofing for marketing collateral such as flyers, videos and e-blasts. Write and submit agent/company press materials. Receive new marketing orders and distribute to designers; Make sure all orders are proofed, approved and produced Assist agents in the development, design and production of personal marketing materials Maintain company social media sites, blog, Intranet and website: design, organization and subsequent agent training Provide support for special corporate initiatives, projects, event/meeting coordination and introduction of new agent/broker technologies

Create marketing materials for agents, lenders and company affiliates- print and web pieces. Develop branding pieces for agents Logo design, both corporate and agent specific. Integrate marketing material onto different platforms, specifically tablets and smart phones. Upload/send any print-ready files to our print vendors or marketing reps at the OC Register Maintain and run production equipment- printer, electronic cutter & business card cutter Contact technical support for any issues regarding the Xerox Printer

Create custom property videos for agents post them onto company and agent YouTube and syndication websites Produce training & announcement videos for agents and managers Generate monthly Top Five Agents videos for each office Generating video templates using videohive.com or Shutterstock Assist Lead Graphic Designer in implementing new design templates such as postcards, ads, flyers, listing presentations and e-blasts for Mortgage Lenders and preparing the layouts for print.

Marketing Coordinator

Senior Graphic Designer

Video/Graphic Designer

CUSTOM BRANDING

Direct Mailing Postcard Notepad

Property Flyer Stationary - Letterhead & Envelope

E-mail signature Listing Presentation

CUSTOM BRANDING Direct Mailing Postcard

Letterhead

Notecard Listing Presentation

Property Flyer

JUST LISTED

Listings are your greatest assest.

Feature them properly.

JUST SOLD

THIS SELLER ALMOST LOST $150,000 Another Olinda Ranch Home Listed & In Escrow in ONE day!

557 Avenida Buenos Aires, San Clemente 2967 Bluebell Ave, Brea

An independently owned and operated broker member of BRER Affiliates llC. Prudential, the Prudential logo and the Rock symbol are registered service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.Used under license with no otheraffiliation of Prudential. Equal Housing Opportunity.

PERSONAL BROCHURES

MARKET UPDATES

PROPERTY BROCHURES

FULL PAGE ADS

SPECIALTY ITEMS

Martina Celebrates

20 Years Of Real Estate Service!

This would not have been possible without you! Thank you for joining us to celebrate. -Martina

Custom Direct Mailing

Wine Label / Water Label

Canvas Banner

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Top 3 Questions When Selling InsidePCR.com

As a Prudential Real Estate professional and California Realtor, I can show you the latest housing and market conditions that factor into your goal of selling your home:

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ENTRY FORM Name: Address: City: State: Zip: Home Phone: Work Phone: E-mail: Communities that I am interested in: Please check the following for information on: ❑ Sales for homes in my area ❑ Investment properties available for sale ❑ Putting my home’s equity to work for me ❑ Relocation to: ❑ Enter me in the contest

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• Affordability has never been better! In fact, the California Association of Realtors recently reported that the percentage of home buyers who can afford to purchase a median priced, single-family home rose to 55% in the quarter; up from 52% in the previous quarter.

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• Multiple offers are back! In many areas and price ranges, there are simply not enough homes for sale to meet current buyer demand.

Call or email me today for a consultation on the market conditions of your neighborhood! One stop real estate services: Brokerage, Lending, Title, Escrow and Insurance.

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PRESENTATIONS

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Listing Presentation

Buyers Presentation

LISTING TOOLS

ZILLOW & TRULIA Featured Listings Receive a Boost! Featured listings go to the top of search results, giving your listings 3Xâ&#x20AC;&#x2122;s the exposure of non-featured listings. You will also appear as the only agent next to your listings.

ENHANCED ZILLOW LISTING

ENHANCED TRULIA LISTING

WorldProperties.Com GLOBAL CONNECTION Luxury Listing Syndication. Not only will your listing be shown on WorldProperties.com, but through our extensive network, it will also be shown on many of the industryâ&#x20AC;&#x2122;s top real estate websites. Specifically reaching millions of potential buyers across the globe. We expand your exposure to include a wide geographic pool, increasing the chances of selling your home for the best price in the shortest time. We have taken steps to make it easier for homebuyers everywhere to find and view your home by offering translations into 19 languages and conversions to 55 currencies on our website.

ONLINE SELLERS ADVANTAGE A Full Online Brochure of Your Property

Weekly Listing Activity Report

Your listing will stand out from the rest with OSA. Our exclusive benefits - for OSA users only - include a unique Pru ID that connects interested buyers with online property details.

E-CARDS Ecard Campaigns are a great way to keep in touch with buyers and sellers! Best of All This service is FREE! Receive detailed Report showing how many people viewed, clicked, replied, Forward ect..

MY EDGE CUTTING EDGE TOOLS

Bundled & Automated

Your Property Will Have an Interactive Visual Property Website The Obeo HomeSite Platform is a complete website built to display your property details 24 hours a day! Attract potential buyers to your property by giving them beautiful HD photography, fullscreen virtual tours, detailed property information and plenty of interactive tools to keep them looking at your property for a long time. Once they are ready to take the next step, potential buyers can schedule a live showing or contact me for more information.

3-D VIRTUAL TOURS 3-D Marketing Without Boundaries, Creating buzz around your home

Users can go online and interact with the doll house view, floor plan, and even walk through the property at their own leisure from any computer or mobile device.

AERIAL PHOTOGRAPHY Aerial Photography that Ignites the Imagination.

Engaging visuals connect with prospective buyers online.

WEBSITE DESIGN

PRINT MEDIA Local Market Print Advertising Local newspapers and weekly or monthly publications are still read by the majority. Therefore, it is extremely important to be listed in these publications. Your home will be featured in the exclusive Prudential California Realty section of the local community newspaper.

MARKETING PLAN OVERVIEW A custom plan will be produced based on your home’s location, price and style, creating a unique stragegy that is best suited to reach your buyer. Public Relations

Public Relations articles to increase and maintain visibility and awareness. All Press releases will be blogged and twittered. Listing information translated into four different languages (Spanish, Chinese, Korean & Hindi)

Social Media

Video developed and placed in the MLS and on Internet Websites Video Syndication to the top 12 video websites Twitter property announcments and events Showcased on Social Media sites. Weekly promotion on Facebook, Twitter, LinkedIn, and Active Rain

Published in the following Publications: Orange County Register Yorba Linda Star Anaheim Bulletin Anaheim Hills News Fullerton News Tribune Orange City News Star-Progress Featured in Prudential’s Luxury’s Finest for Fine Homes International

Online

Direct Mail

You will receive daily or weekly activity emails itemizing online buyers interest Global Open House

Custom Property Brochure and Just Listed Postcards mailed to target Market Areas and Sphere of Influence Updated Brochure & Just Listed postcards to target market

Electronic Mail

Youtube Property video Email blast full color just listed announcements 6,500 Top Producing Agents Nationwide Lifestyle video showcasing the property and area Youtube channel & video produced in 48 hours

International Exposure – Worldproperties.com Enhanced property Brochure on Yahoo! Real Estate & Prudential Properties Enhanced property on Realtor.com: 500x More Exposure Enhanced property on Trulia.com Listing Syndication to over 900 global websites Network w/International Buyers

Online Sellers Advantage

Personal Outreach

Private Broker Preview Managers of top offices in Orange, San Diego and Los Angeles County Networking with Nextwork – Internal Sphere of Influence Proxio - International buyers/Agents

MARKETING

SUPPORT SERVICES agentservices@mailpcr.com 714.279.3860