Top Quality Professionals The single most important decision you will make when selling your home is which company and agent you will choose to represent you in the sale. With more than 600 of the finest agents in the business today, our Prudential California Realty firm proudly offers national recognition along with local expertise. Our agents are committed. With continuous training throughout their careers they learn to understand the complexities of real estate transactions, economic cycles, market conditions, pricing and negotiating strategies. They are also trained in risk management strategies to help our home sellers recognize and avoid legal pitfalls during the course of a transaction. Selecting a Prudential California Realty agent to represent you is the first step to not only getting your home sold, but getting your home sold for more. Every Prudential California Realty sales professional is supported by an experienced Sales Manager who can assist him or her in navigating through the transaction. Our sales professionals are further supported by a professional marketing department that assists the agent in getting the proper online and offline exposure needed to get your home sold.
The Name Buyers & Sellers Trust
Nationwide Statistics: • 47,000 real estate sale professionals • Over 1,400 offices • $109.3 billion in sales volume in 2013 • 389,000 transactions • Over 130 years of trust and confidence with consumer investments • Over 30+ years of trust with real estate • Prudential spends over $90 million a year on high-profile advertising designed to keep its name at the forefront in Real Estate and financial services • Prudential’s powerful image helps bring buyers to your door 96% Of consumers recognize the Prudential name Nationwide. People want to do business with companies they trust. Prudential’s name on your home enhances its image for buyers.
J.D. Power Announces... Prudential Real Estate Ranks Highest in J.D. Power’s 2013 Home Buyer & Seller Study. Prudential Real Estate Scored “Highest in Overall Satisfaction For First-Time Home Buyers, Repeat Home Buyers and First-Time Home Sellers Among National Full Service Real Estate Firms.”
Prudential Real Estate received the highest numerical score among full-service real estate firms for first-time and repeat home buyers and first-time home sellers in the proprietary J.D. Power 2013 Home Buyer/Seller Study’” Study based on 4,371total evaluations measuring 5 firms and measures opinions of individuals who have sold a home in the last 12 months. Proprietary study results are based on experiences and perceptions of consumers surveyed April-June 2013.Your experiences may vary.Visit jdpower.com.
Powerful Reach
To sell your California home, turn to a Prudential California Realty professional who can masterfully launch your property into this vast network of offices and agents as well as the broader real estate market — both online and offline.
SAN LUIS OBISPO ARROYO GRANDE SANTA YNEZ
SANTA MARIA
154
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LOMPOC SANTA BARBARA
126
VENTURA
MALIBU
YORBA LINDA
PALOS VERDES ANAHEIM HILLS RANCHO MIRAGE
ORANGE
LA QUINTA
RANCHO SANTA MARGARITA IRVINE MISSION VIEJO TEMECULA
Prudential California Realty’s Network of office locations throughout Southern California.
N LAGUNA NIGUEL
LAGUNA BEACH
W
E DANA POINT
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Mexico
Mazatlan Cabo San Lucas
Cancun
Puerto Vallarta
Acapulco
PALM DESERT
PRUDENTIAL CALIFORNIA REALTY LETS THE NUMBERS SPEAK FOR THEMSELVES IN NORTH ORANGE COUNTY IN 2014 For The Combined Cities Of Anaheim Hills, Yorba Linda, Fullerton, Brea & Placentia
$800,000 $700,000
WHICH FIRM HAD THE HIGHEST AVERAGE LISTING SOLD PRICE?
$798,000
$689,000
$665,000 $665,000 $656,000 $621,000 $617,000 $615,000 $615,000 $609,000
$600,000
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$189,000 LESS THAN PRUDENTIAL
$183,000 LESS THAN PRUDENTIAL
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$183,000 LESS THAN PRUDENTIAL
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$177,000 LESS THAN PRUDENTIAL
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$133,000 LESS THAN PRUDENTIAL
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$200,000
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$300,000
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$109,000 LESS THAN PRUDENTIAL
$400,000
$133,000 LESS THAN PRUDENTIAL
$500,000
PRUDENTIAL CALIFORNIA REALTY LETS THE NUMBERS SPEAK FOR THEMSELVES IN NORTH ORANGE COUNTY IN 2014 For The Combined Cities Of Anaheim Hills, Yorba Linda, Fullerton, Brea & Placentia
500
499
400
WHAT FIRM HAD THE MOST LISTINGS SOLD? 376
300 234
200 114 72
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All reports are from January 1, 2014 to December 31, 2014. All reports presented are based on data supplied by the SCMLS. Neither the Associations nor their MLSs guarantee or are in anyway responsible for its accuracy. Data maintained by the Associations or their MLSs may not reflect all real estate activities in the market. Information deemed reliable but not guaranteed. If information has been filtered, the report/graph does not represent data in its entirety.
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PRUDENTIAL CALIFORNIA REALTY LETS THE NUMBERS SPEAK FOR THEMSELVES IN NORTH ORANGE COUNTY IN 2014 For The Combined Cities Of Anaheim Hills, Yorba Linda, Fullerton, Brea & Placentia
1000
800
WHAT FIRM REPRESENTED THE MOST BUYERS 803 AND SELLERS? 687
600
400 234
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Demand Drives Value
Prudential revolutionized Real Estate by adopting the law of retail pricing and marketing to create the highest price for your home
Attracting Buyers: A Multi-Channel Approach THIS REQUIRES CAREFUL MARKET DRIVEN STRATEGIES AND SOLUTIONS: 1. Aggressive print exposure 2. Expansive online exposure 3. Intensive local and national networking 4. Custom direct mail advertising and marketing materials
It takes a skillful combination of marketing techniques to direct maximum attention to your home. I will devise a custom plan designed to bring qualified buyers to your door.
High Profile Print Exposure
Prudential California Realty is one of the largest local real estate advertisers. From top real estate magazines to the Wall Street Journal, our company is consistently seen where it counts — making it more likely that buyers will begin their home search with Prudential.
MEDIA CIRCULATION
MEDIA CIRCULATION
Coastal Living
85,000
The Ladera Post
Coast Magazine
45,000
Fine Homes International
Coastline Pilot
16,000
(Including select New York Times insertion)
Coto De Caza News
21,000
Daily Pilot
84,000
The Pilot
20,000
Daily Variety
80,000
The Desert Sun Saturday
75,000
6,365 30,000
Los Angeles Times Sunday Orange County
287,631
Los Angeles Times Saturday Westside
205,003
Los Angeles Times Inland Empire
160,143
Register Home Finder
381,000 179,965
Dream Homes International
60,000
Press Enterprise
Dream Homes Orange County
60,000
Canyon Life & Rancho Santa Margarita News
17,245
California Home
100,000
Ladera Ranch News
11,000
Tustin News
26,747
Pennysaver
52,500
Preferred Homes
80,000
Homes & Land
57,000
Saddleback Valley News Union Tribune San Diego No. County Sun Post
50,421 136,830 10,882
Press Telegram Saturday 178,122 Press Telegram Sunday
190,725
L.A. Times
380,608
North County
146,254
Wall Street Journal Global Edition
1,990,000
Wall Street Journal Southwest Edition
187,000
Aggressive Print Exposure OC Register
THURSDAY, JULY 8, 20 1 0
●
AN ORANGE COUNTY REGISTER COMMUNICATIONS PUBLICATION
ANH
FREE
●
INSIDE
MLB ALL-STAR GAME RETURNS TO ANAHEIM PAGE 3 THURSDAY, JULY 8, 20 1 0
●
AN ORANGE COUNTY REGISTER COMMUNICATIONS PUBLICATION
ANE
FREE
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ANNUAL TIM SALMON GOLF CLASSIC SLATED PAGE 4
THURSDAY, JULY 1, 20 1 0
AN ORANGE COUNTY REGISTER COMMUNICATIONS PUBLICATION
●
●
FREE
KANSAS CITY ROYALS SIGN FIRST INSIDE PICK COLON LIBRARY SPORTSREOPENS 10 AFTER $ 1.4 MILLION RENOVATION
BR
PAGE 3 Remy Guyett, 8, of Anaheim Hills, embraces Dooley, a lab competing in the Yankee Doodle Dog Show on Saturday.
> ERIC
CARPENTER/STAFF
FOURTH OF JULY ANAHEIM HILLS GROUP SPONSORS RUN, DOG SHOW, FIREWORKS. PAGE 6
ANAHEIM GEARS UP FOR ALL STAR GAME PAGE 4
INSIDE
www.ocregister.com/ anaheimhills for local news
KANSAS CITY LA HABRA MAN ROYALS SIGN FIRST ARRESTED WITH ROUND PICK COLON $92,000 IN METH SPORTS PAGE 3 1 1
THURSDAY, JULY 8, 20 1 0
●
AN ORANGE COUNTY REGISTER COMMUNICATIONS PUBLICATION
●
Ashlyn Hoffman, 9, poses with her dog, Ginger Bread, before the Yankee Doodle Dog Show competition at Canyon High School. > ERIC CARPENTER/STAFF
FOURTH OF JULY REVELERS, DOGS GET A JUMP ON FOURTH PARTIES. PAGE 7
THURSDAY, JULY 8, 20 1 0
●
AN ORANGE COUNTY REGISTER COMMUNICATIONS PUBLICATION
●
FREE
Judy Belvill of Beckman Coulter in Brea is inspired as she walks the survivors’ lap of the Relay for Life Saturday at Brea Olinda High School. The 24-hour event raised money and awareness for cancer research. > LOU PONSI/STAFF
WALKING FOR LIFE RELAY FOR LIFE EVENTS ON SATURDAY RAISE THOUSANDS FOR THE AMERICAN CANCER SOCIETY.
FUL
FREE
PAGE 1 3
GOMEZ: OFFICER HONORED FOR RECOVERING CARS PAGE 4
BREA OLINDA GRAD VYING FOR SPOT ON INSIDE www.ocregister.com/ OPRAH NETWORK anaheim for local news CSUF NAMES PAGE 6 VICE PRESIDENT OF ACADEMIC DIVISION
BR
PAGE 3
ARTIST HELPS RAISE MONEY FOR GULF COAST PAGE 1 0 ocregister.com/brea
INSIDE ocregister.com/lahabra SUNNY HILLS’ PARK PLACES AT JUNIOR CITY REACHES TOURNAMENT AGREEMENT WITH SPORTS LA HABRA1 2COPS PAGE 4
THURSDAY, JULY 8, 20 1 0
●
AN ORANGE COUNTY REGISTER COMMUNICATIONS PUBLICATION
●
John Kelton, 56, of Fullerton loads up as he prepares to head to the Fullerton Interfaith Emergency Services’ food center to donate surplus produce. His aim is to help people in need while reducing yard and grocery store waste. > JEBB HARRIS/OCREGISTER.COM
BOUNTIFUL
THURSDAY, JULY 8, 20 1 0
●
RESIDENT SPEARHEADS GARDEN DONATIONS FOR FOOD BANK. PAGE 6
AN ORANGE COUNTY REGISTER COMMUNICATIONS PUBLICATION
●
YL
FREE
FREE
LA HABRA STUDENTS RALLY TO SUPPORT LAID OFF TEACHERS PAGE 8
HERALDS PICK UP
www.ocregister.com/ fullerton local news TOP CIFforHONORS
INSIDE
IN DIVISION 5 HUNDREDS SPORTS 1 2SAY FAREWELL TO FALLEN MARINE
PNT
PAGE 5 Emma Jean Jorgenson, left, from Yorba Linda and Syliva Ronquillo from Brea, dance to the music of Ronnie and the Classics during the Brea Country Fair on Saturday. The annual event featured a variety of patriotic festivities. > LOU PONSI/STAFF
HAPPY FOURTH
GO+DO: PLAN YOUR WEEKEND PAGE 8 INSIDE
ocregister.com/brea ocregister.com/lahabra
THE ANNUAL COUNTRY FAIR FEATURES LOTS OF PATRIOTIC ACTIVITIES. PAGE 1 3
VALENCIA’S WHAT A DAY: KRINIK IF WINSTALK NATIONAL YOU ABOUT TRACK AWARD IT, IT WILL HAPPEN SPORTS PAGE 4 10
THURSDAY, JULY 8, 20 1 0
●
AN ORANGE COUNTY REGISTER COMMUNICATIONS PUBLICATION
●
FREE
Tim Naftali, director of the Nixon Presidential Library & Museum, explains the process of preparing the newly arrived estimated 40 million pages of documents from the Nixon presidency. They are housed in a 1 5,000-square -foot addition completed last November. > JEBB HARRIS/OCREGISTER.COM
HOME IN Y.L.
ARTIFACTS FROM NIXON’S PRESIDENCY HAVE BEEN MOVED TO NIXON LIBRARY’S NEW ARCHIVAL WAREHOUSE. PAGE 3
ALSO SERVING VILLA PARK
GO+DO: PLAN YOUR WEEKEND PAGE 9
VALENCIA’S KRINIK WINS NATIONAL INSIDE www.ocregister.com/ TRACK AWARD yorbalinda for local news WOMAN BECOMES SPORTS 1 1 ONE OF OUSD’S OLDEST GRADUATES PAGE 3
Zack Rogers, 5, of Placentia has his bike decorated and ready for the mini-bike parade Saturday as part of the festivities for the Mignon Way block party. Residents on the street have hosted the annual get-together for the past few years. > LOU PONSI/STAFF
FIND OUT WHAT’S
ORG
Sweeping Online Exposure
90%
of home buyers use the Internet when searching for a home. Our company listings appear on a range of high-traffic Web sites. Since a majority of homeseekers now search on the Web, it’s important to know your home will be seen in all the right places.
Increased Exposure for Your Listing
Listing Syndication to Over
1,000 Websites
ENHANCED LISTING SYNDICATION www.Trulia.com
www.Zillow.com
www.PrudentialProperties.com
Zillow.com
1 REAL ESTATE WEBSITE
#
We put the largest real estate audience in the US to work for you with Zillow’s Featured Listings! Your home will be enhanced on:
s. ed V ! List URED T FEA
Zillow’s Leadership in Real Estate
• Zillow reached more than 110 MILLION users. That’s a Year Over Year growth of 66% and ranks #1 in the US! • Comprehensive marketing solution across Zillow Network – Zillow.com, Zillow Mobile, Yahoo Homes, Hotpads.com, Frontdoor.com and Google Now. • Capitalize on the country’s largest mobile real estate platform: 60% of visits come from a mobile device. On weekends, it’s nearly 70%
Source: Zillow Internal, 2013.
Trulia.com
ABOUT TRULIA Trulia gives home buyers, sellers, owners and renters the inside scoop on properties, places and real estate professionals. Trulia has unique info on the areas people want to live that can’t be found anywhere else: users can learn about agents, neighborhoods, schools, crime, commute times and even ask the local community questions. Trulia is a major part of a successful agent’s online marketing strategy. Why? More than 24 million* unique home buyers, sellers and renters come to Trulia each month to get the inside scoop on real estate. Trulia’s intuitive, top-rated mobile apps drive 31% of Trulia’s weekend traffic from home buyers searching for properties on their mobile devices. Trulia has a unique, unduplicated audience who can’t be found anywhere else. 68% are not on other real estate sites 62% are buyers who will buy a home in the next six months** 41% are 1st time homebuyers 42% are pre-qualified for a mortgage *Omniture, June 2012 **ComScore Plan Metrix Key Measures
LOC AL & NATIONAL SITES
WWW.PRUDENTIALCALIFORNIAREALTY.COM ATTRACTS MORE THAN 240,000 UNIQUE VISITS ANNUALLY
WWW.PRUDENTIALPROPERTIES.COM ATTRACTS MORE THAN 1.4 MILLION UNIQUE VISITS ANNUALLY
Mobile GPS Enabled Website
Our website automatically knows the viewer is on a GPS enabled smartphone! iPad and Tablet Compatible!
77 Million users a month log onto mobile devises to view a property.
My Circle of Social Media Additional online marketing to attract more buyers for your home! Facebook alone has over 200 million members and continues to grow. Twitter is a means of instant communication with potential buyers. Prudential Blog has a worldwide audience that offers more coverage and maximum exposure for your listing.
www.PaulaAragone.com
YouTube.com/PaulaAragone
www.TheAragoneTeamblog.com
TheAragoneTeamDawnaKuch
http://www.linkedin.com/in/PaulaAragone
Focused Collaboration
Your agent is part of a powerful network of Prudential professionals in this market and across the country. They constantly share leads and information to help find the right buyers for their clients through a number of channels: • Networking with top agents nationwide • National convention • Regular branch meetings • Special networking events • Broker caravans • Contacts throughout the real estate community A COMMITMENT TO COLLABORATING FOR YOU Any company can say it has connections. But how many actually use them? Prudential agents are dedicated to actively and regularly sharing connections and resources on your behalf. That’s because of a company-wide business philosophy they also share: working together is a powerful way to benefit clients.
Video Syndication
Prudential Leverages the Power of YouTube The Premier Online Video Destination To Maximize Exposure for Your Home
PRUMOBILE
MEETING CONSUMERS DEMAND & PROVIDING INSTANT INFORMATION ON YOUR PROPERTY!
Prudential QR Code
Quick Response Codes are a quick and easy way for buyers to find information about your home. We create a code that prospects can scan with their smart phone that will give them a direct link to your property details. When prospects drive by your home or pick up a flyer they simply scan the code and have instant access to your agent and property.
Online Seller Advantage A Full Online Brochure of Your Property
Weekly Listing Activity Report
Your listing will stand out from the rest with OSA. Our exclusive benefits - for OSA users only - include a unique Pru ID that connects interested buyers with online property details.
My Edge is Your Edge.
The Most Advanced Marketing Strategy in the Industry
Single Property Websites Your Property Will Have an Interactive Visual Property Website The Obeo HomeSite Platform is a complete website built to display your property details 24 hours a day! Attract potential buyers to your property by giving them beautiful HD photography, full-screen virtual tours, detailed property information and plenty of interactive tools to keep them looking at your property for a long time. Once they are ready to take the next step, potential buyers can schedule a live showing or contact me for more information.
Style Designer on Your Home
Obeo StyleDesigner - A Renovation Innovation
There’s an innovative new way for buyers to personalize and virtually redecorate your listing online. With Obeo StyleDesigner potential buyers can change the color of the walls, textures of the countertops, and even the type of flooring with just a click.
Virtual Decorating
Obeo StyleDesigner allows potential buyers to actually change the way your listing looks online to meet their personal taste with the click of a mouse. It’s called “taking psychological ownership”, and you’re going to love the results. Want green walls? Done. New tile floor? No problem. With this innovative approach to marketing online, buyers are sure to make your listing their dream home.
Instant Real-Time Effects
There’s something magical about clicking a button and instantly painting an entire room. While painting walls and laying down carpet have traditionally been a laborious event, potential buyers can now bring your listings to life and explore what’s possible in a matter of seconds.
Worldwide A Connections A sizeable portion of all residential real estate transactions involve corporate relocations. These are some of the best buyers in today’s market. Their corporation arranges for the sale of their home, freeing their equity to purchase your home quickly. Your agent has many ways to expose your property to this huge pipeline of relocating buyers: • The Prudential Real Estate agent network generates over 100,000 referrals a year. • Prudential Real Estate Referral and Relocation Services, contracting with over 900 major organizations across North America. • SIRVA, Inc., a leader in providing relocation solutions to a diverse customer base around the world.
Major corporations nationwide look to Prudential for relocation assistance. That creates a rich source of highly motivated buyers for your home.
WORLDPROPERTIES.com
These days, your buyers could be anywhere in the world. To reach them, we’ll showcase your home on Worldproperties.com, powered by Proxio. Searchable in nineteen languages, the site is a prime destination for home seekers from 149 countries across the globe — and a crossroads for more than 300,000 real estate professionals worldwide.
Languages include: American & British English, French, Spanish, Italian, German, Brazilian & European Portuguese, Russian, Japanese, Simplified Chinese, Traditional Chinese, Korean, Hebrew, Indian, Dutch, Turkish, Vietnamese, Czech, and Arabian.
Global Exposure for Your Listing
N E P O E S U HO
Estates Marketing & Networking
Showcasing upscale signature properties is truly an art. It requires access to sophisticated, stateof-the-art online and print marketing vehicles, a network of connections to reach elusive upper-tier buyers, and confident expertise in negotiating high-end transactions. Prudential California Realty has a history of selling fine homes. While its focus has widened significantly over the years, the firm has retained and strengthened its superb connections and reputation in upscale communities throughout Southern California. Through Prudential’s Fine Homes programs, operated by firms across the nation, we consistently attract the finest estate specialists in the field to deliver the one buyer from across the globe who wants your home. Proven Estate Marketing Results In these exclusive circles, Prudential agents are unsurpassed — and their company’s support is unparalleled.
Prudential California Realty Dominates All Price Ranges Over $800,000
Listings Sold Over $800,000 161 84 21 11 19 17
Prudential California Realty First Team Remax Realty Realty One Group Tarbell Coldwell Banker
Listings Sold Over $1,000,000 81 45 11 9 6 7
Prudential California Realty First Team Seven Gables Remax Realty Center Tarbell Coldwell Banker
Listings Sold Over $1,500,000 17 11 5 4 3 3
Prudential California Realty First Team Remax Realty Coldwell Banker Excellence Seven Gables C21 Discovery
Listings Sold Over $2,000,000 10 4 4 2 2
Prudential California Realty First Team Coldwell Banker C21 Discovery Remax Realty
Listings Sold At/Over $3,500,000 3 Prudential California Realty 1 C21 Discovery
*All reports are published May. 2014, based on data available at the end of Apr. 2014. **No longer with this broker or office info is not available.***No longer with this office/broker or agent info is not available.All reports presented are based on data supplied by the MRMLS/SCMLS or their member associations/brokers. Neither the MLS nor their members are in anyway responsible for their accuracy. Data maintained by the MLS or their members may not reflect all real estate activities in the market. Information deemed reliable but not guaranteed. COPYRIGHT (c) TRENDGRAPHIX, Inc
Proven Pricing Strategy Establishing the right pricing for your home is crucial to a successful sale. Rather than set a fixed price, we can use a powerful and proven Prudential strategy called Value Range Marketing (VRM) to determine a price range for your home. Generally, it will extend from a figure higher than your home’s fixed price value to one designed to attract value-conscious buyers and initiate negotiation. How well does it work? Three out of four sellers using VRM rated their experience as good or excellent. How does Value Range Marketing benefit you?
• Eliminates the worry of underpricing or overpricing your home.
• Increases the likelihood of finding the right buyer.
• Keeps your property competitive in the marketplace.
• Exposes your property to a wider range of buyers.
• Gets on the “shopping lists” of more buyers looking in your specific area.
• Creates an environment for serious negotiation.
• Brings you and your buyer together faster for a successful closing.
Number of Buyer Showin
The Art of Home Pricing 1
2
3
4
5
6
Number of Buyer Showings
Weeks on Market
List Price True Market Value Sales Price
1
2
3
4
5
6
1
2
3
4
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Weeks on Market
Weeks on Market
Since most showings occur when a house is first placed on the market, sales agents encourage their active, qualified buyers to see newly listed homes first. Following these showings, activity decreases as only those buyers new to the
ist Price
market preview these homes. Consequently it is critical to position your home at True Market Value
the best price during its initial market exposure. Sales Price
1
2
3
4
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Weeks on Market
7
8
Safeguarding your Financial Future
Our Exclusive Risk Management Program
Prudential California Realty
Other Companies
Risk Management Program
None
Annual Legal Education Requirement
None
Monthly Legal Updates Top Legal Counsel on retainer and immediately available to agents
None
Broker provides Errors and Omissions to cover actions of all agents
Broker Errors and Omissions not provided for all agents
Full-Time and experienced career Professional agents only
No requirements for agents. Part time and inexperienced ok.
Volunteer hotline Attorney
Your transaction backed by the financial reserves Your transaction backed by the of a trusted 150 year old American company Agent’s personal financial reserves Department of Corporations Escrow with required financial reserves.
Uncertain
Prudential has been safeguarding the financial future of Americans for over 150 years. Don’t trust your largest financial investment to anyone else.
OUR GREATEST STRENGTH IS OUR ABILITY TO SELL YOUR HOME FOR THE BEST POSSIBLE PRICE IN THE SHORTEST AMOUNT OF TIME.