Shah Listing Presentation

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Top Quality Professionals The single most important decision you will make when selling your home is which company and agent you will choose to represent you in the sale. With more than 600 of the finest agents in the business today, our Prudential California Realty firm proudly offers national recognition along with local expertise. Our agents are committed. With continuous training throughout their careers they learn to understand the complexities of real estate transactions, economic cycles, market conditions, pricing and negotiating strategies. They are also trained in risk management strategies to help our home sellers recognize and avoid legal pitfalls during the course of a transaction. Selecting a Prudential California Realty agent to represent you is the first step to not only getting your home sold, but getting your home sold for more. Every Prudential California Realty sales professional is supported by an experienced Sales Manager who can assist him or her in navigating through the transaction. Our sales professionals are further supported by a professional marketing department that assists the agent in getting the proper online and offline exposure needed to get your home sold.


The Name Buyers & Sellers Trust

Nationwide Statistics: • 47,000 real estate sale professionals • Over 1,400 offices • $109.3 billion in sales volume in 2013 • 389,000 transactions • Over 130 years of trust and confidence with consumer investments • Over 30+ years of trust with real estate • Prudential spends over $90 million a year on high-profile advertising designed to keep its name at the forefront in Real Estate and financial services • Prudential’s powerful image helps bring buyers to your door 96% Of consumers recognize the Prudential name Nationwide. People want to do business with companies they trust. Prudential’s name on your home enhances its image for buyers.


J.D. Power Announces... Prudential Real Estate Ranks Highest in J.D. Power’s 2013 Home Buyer & Seller Study. Prudential Real Estate Scored “Highest in Overall Satisfaction For First-Time Home Buyers, Repeat Home Buyers and First-Time Home Sellers Among National Full Service Real Estate Firms.”

Prudential Real Estate received the highest numerical score among full-service real estate firms for first-time and repeat home buyers and first-time home sellers in the proprietary J.D. Power 2013 Home Buyer/Seller Study’” Study based on 4,371total evaluations measuring 5 firms and measures opinions of individuals who have sold a home in the last 12 months. Proprietary study results are based on experiences and perceptions of consumers surveyed April-June 2013.Your experiences may vary.Visit jdpower.com.


Powerful Reach

To sell your California home, turn to a Prudential California Realty professional who can masterfully launch your property into this vast network of offices and agents as well as the broader real estate market — both online and offline.

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RANCHO SANTA MARGARITA IRVINE MISSION VIEJO TEMECULA

Prudential California Realty’s Network of office locations throughout Southern California.

N LAGUNA NIGUEL

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PALM DESERT



PRUDENTIAL CALIFORNIA REALTY LETS THE NUMBERS SPEAK FOR THEMSELVES IN NORTH ORANGE COUNTY IN 2014 For The Combined Cities Of Anaheim Hills, Yorba Linda, Fullerton, Brea & Placentia

$800,000 $700,000

WHICH FIRM HAD THE HIGHEST AVERAGE LISTING SOLD PRICE?

$798,000

$689,000

$665,000 $665,000 $656,000 $621,000 $617,000 $615,000 $615,000 $609,000

$600,000

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Re All reports are from January 1, 2014 to December 31, 2014. All reports presented are based on data supplied by the SCMLS. Neither the Associations nor their MLSs guarantee or are in anyway responsible for its accuracy. Data maintained by the Associations or their MLSs may not reflect all real estate activities in the market. Information deemed reliable but not guaranteed. If information has been filtered, the report/graph does not represent data in its entirety.

$189,000 LESS THAN PRUDENTIAL

$183,000 LESS THAN PRUDENTIAL

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$133,000 LESS THAN PRUDENTIAL

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$200,000

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$300,000

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$109,000 LESS THAN PRUDENTIAL

$400,000

$133,000 LESS THAN PRUDENTIAL

$500,000


PRUDENTIAL CALIFORNIA REALTY LETS THE NUMBERS SPEAK FOR THEMSELVES IN NORTH ORANGE COUNTY IN 2014 For The Combined Cities Of Anaheim Hills, Yorba Linda, Fullerton, Brea & Placentia

500

499

400

WHAT FIRM HAD THE MOST LISTINGS SOLD? 376

300 234

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All reports are from January 1, 2014 to December 31, 2014. All reports presented are based on data supplied by the SCMLS. Neither the Associations nor their MLSs guarantee or are in anyway responsible for its accuracy. Data maintained by the Associations or their MLSs may not reflect all real estate activities in the market. Information deemed reliable but not guaranteed. If information has been filtered, the report/graph does not represent data in its entirety.

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PRUDENTIAL CALIFORNIA REALTY LETS THE NUMBERS SPEAK FOR THEMSELVES IN NORTH ORANGE COUNTY IN 2014 For The Combined Cities Of Anaheim Hills, Yorba Linda, Fullerton, Brea & Placentia

1000

800

WHAT FIRM REPRESENTED THE MOST BUYERS 803 AND SELLERS? 687

600

400 234

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Demand Drives Value

Prudential revolutionized Real Estate by adopting the law of retail pricing and marketing to create the highest price for your home


Attracting Buyers: A Multi-Channel Approach THIS REQUIRES CAREFUL MARKET DRIVEN STRATEGIES AND SOLUTIONS: 1. Aggressive print exposure 2. Expansive online exposure 3. Intensive local and national networking 4. Custom direct mail advertising and marketing materials

It takes a skillful combination of marketing techniques to direct maximum attention to your home. I will devise a custom plan designed to bring qualified buyers to your door.


High Profile Print Exposure

Prudential California Realty is one of the largest local real estate advertisers. From top real estate magazines to the Wall Street Journal, our company is consistently seen where it counts — making it more likely that buyers will begin their home search with Prudential.

MEDIA CIRCULATION

MEDIA CIRCULATION

Coastal Living

85,000

The Ladera Post

Coast Magazine

45,000

Fine Homes International

Coastline Pilot

16,000

(Including select New York Times insertion)

Coto De Caza News

21,000

Daily Pilot

84,000

The Pilot

20,000

Daily Variety

80,000

The Desert Sun Saturday

75,000

6,365 30,000

Los Angeles Times Sunday Orange County

287,631

Los Angeles Times Saturday Westside

205,003

Los Angeles Times Inland Empire

160,143

Register Home Finder

381,000 179,965

Dream Homes International

60,000

Press Enterprise

Dream Homes Orange County

60,000

Canyon Life & Rancho Santa Margarita News

17,245

California Home

100,000

Ladera Ranch News

11,000

Tustin News

26,747

Pennysaver

52,500

Preferred Homes

80,000

Homes & Land

57,000

Saddleback Valley News Union Tribune San Diego No. County Sun Post

50,421 136,830 10,882

Press Telegram Saturday 178,122 Press Telegram Sunday

190,725

L.A. Times

380,608

North County

146,254

Wall Street Journal Global Edition

1,990,000

Wall Street Journal Southwest Edition

187,000


Aggressive Print Exposure OC Register

THURSDAY, JULY 8, 20 1 0

AN ORANGE COUNTY REGISTER COMMUNICATIONS PUBLICATION

ANH

FREE

INSIDE

MLB ALL-STAR GAME RETURNS TO ANAHEIM PAGE 3 THURSDAY, JULY 8, 20 1 0

AN ORANGE COUNTY REGISTER COMMUNICATIONS PUBLICATION

ANE

FREE

ANNUAL TIM SALMON GOLF CLASSIC SLATED PAGE 4

THURSDAY, JULY 1, 20 1 0

AN ORANGE COUNTY REGISTER COMMUNICATIONS PUBLICATION

FREE

KANSAS CITY ROYALS SIGN FIRST INSIDE PICK COLON LIBRARY SPORTSREOPENS 10 AFTER $ 1.4 MILLION RENOVATION

BR

PAGE 3 Remy Guyett, 8, of Anaheim Hills, embraces Dooley, a lab competing in the Yankee Doodle Dog Show on Saturday.

> ERIC

CARPENTER/STAFF

FOURTH OF JULY ANAHEIM HILLS GROUP SPONSORS RUN, DOG SHOW, FIREWORKS. PAGE 6

ANAHEIM GEARS UP FOR ALL STAR GAME PAGE 4

INSIDE

www.ocregister.com/ anaheimhills for local news

KANSAS CITY LA HABRA MAN ROYALS SIGN FIRST ARRESTED WITH ROUND PICK COLON $92,000 IN METH SPORTS PAGE 3 1 1

THURSDAY, JULY 8, 20 1 0

AN ORANGE COUNTY REGISTER COMMUNICATIONS PUBLICATION

Ashlyn Hoffman, 9, poses with her dog, Ginger Bread, before the Yankee Doodle Dog Show competition at Canyon High School. > ERIC CARPENTER/STAFF

FOURTH OF JULY REVELERS, DOGS GET A JUMP ON FOURTH PARTIES. PAGE 7

THURSDAY, JULY 8, 20 1 0

AN ORANGE COUNTY REGISTER COMMUNICATIONS PUBLICATION

FREE

Judy Belvill of Beckman Coulter in Brea is inspired as she walks the survivors’ lap of the Relay for Life Saturday at Brea Olinda High School. The 24-hour event raised money and awareness for cancer research. > LOU PONSI/STAFF

WALKING FOR LIFE RELAY FOR LIFE EVENTS ON SATURDAY RAISE THOUSANDS FOR THE AMERICAN CANCER SOCIETY.

FUL

FREE

PAGE 1 3

GOMEZ: OFFICER HONORED FOR RECOVERING CARS PAGE 4

BREA OLINDA GRAD VYING FOR SPOT ON INSIDE www.ocregister.com/ OPRAH NETWORK anaheim for local news CSUF NAMES PAGE 6 VICE PRESIDENT OF ACADEMIC DIVISION

BR

PAGE 3

ARTIST HELPS RAISE MONEY FOR GULF COAST PAGE 1 0 ocregister.com/brea

INSIDE ocregister.com/lahabra SUNNY HILLS’ PARK PLACES AT JUNIOR CITY REACHES TOURNAMENT AGREEMENT WITH SPORTS LA HABRA1 2COPS PAGE 4

THURSDAY, JULY 8, 20 1 0

AN ORANGE COUNTY REGISTER COMMUNICATIONS PUBLICATION

John Kelton, 56, of Fullerton loads up as he prepares to head to the Fullerton Interfaith Emergency Services’ food center to donate surplus produce. His aim is to help people in need while reducing yard and grocery store waste. > JEBB HARRIS/OCREGISTER.COM

BOUNTIFUL

THURSDAY, JULY 8, 20 1 0

RESIDENT SPEARHEADS GARDEN DONATIONS FOR FOOD BANK. PAGE 6

AN ORANGE COUNTY REGISTER COMMUNICATIONS PUBLICATION

YL

FREE

FREE

LA HABRA STUDENTS RALLY TO SUPPORT LAID OFF TEACHERS PAGE 8

HERALDS PICK UP

www.ocregister.com/ fullerton local news TOP CIFforHONORS

INSIDE

IN DIVISION 5 HUNDREDS SPORTS 1 2SAY FAREWELL TO FALLEN MARINE

PNT

PAGE 5 Emma Jean Jorgenson, left, from Yorba Linda and Syliva Ronquillo from Brea, dance to the music of Ronnie and the Classics during the Brea Country Fair on Saturday. The annual event featured a variety of patriotic festivities. > LOU PONSI/STAFF

HAPPY FOURTH

GO+DO: PLAN YOUR WEEKEND PAGE 8 INSIDE

ocregister.com/brea ocregister.com/lahabra

THE ANNUAL COUNTRY FAIR FEATURES LOTS OF PATRIOTIC ACTIVITIES. PAGE 1 3

VALENCIA’S WHAT A DAY: KRINIK IF WINSTALK NATIONAL YOU ABOUT TRACK AWARD IT, IT WILL HAPPEN SPORTS PAGE 4 10

THURSDAY, JULY 8, 20 1 0

AN ORANGE COUNTY REGISTER COMMUNICATIONS PUBLICATION

FREE

Tim Naftali, director of the Nixon Presidential Library & Museum, explains the process of preparing the newly arrived estimated 40 million pages of documents from the Nixon presidency. They are housed in a 1 5,000-square -foot addition completed last November. > JEBB HARRIS/OCREGISTER.COM

HOME IN Y.L.

ARTIFACTS FROM NIXON’S PRESIDENCY HAVE BEEN MOVED TO NIXON LIBRARY’S NEW ARCHIVAL WAREHOUSE. PAGE 3

ALSO SERVING VILLA PARK

GO+DO: PLAN YOUR WEEKEND PAGE 9

VALENCIA’S KRINIK WINS NATIONAL INSIDE www.ocregister.com/ TRACK AWARD yorbalinda for local news WOMAN BECOMES SPORTS 1 1 ONE OF OUSD’S OLDEST GRADUATES PAGE 3

Zack Rogers, 5, of Placentia has his bike decorated and ready for the mini-bike parade Saturday as part of the festivities for the Mignon Way block party. Residents on the street have hosted the annual get-together for the past few years. > LOU PONSI/STAFF

FIND OUT WHAT’S

ORG



Sweeping Online Exposure

90%

of home buyers use the Internet when searching for a home. Our company listings appear on a range of high-traffic Web sites. Since a majority of homeseekers now search on the Web, it’s important to know your home will be seen in all the right places.


Increased Exposure for Your Listing

Listing Syndication to Over

1,000 Websites


ENHANCED LISTING SYNDICATION www.Trulia.com

www.Zillow.com

www.PrudentialProperties.com


Zillow.com

1 REAL ESTATE WEBSITE

#

We put the largest real estate audience in the US to work for you with Zillow’s Featured Listings! Your home will be enhanced on:

s. ed V ! List URED T FEA

Zillow’s Leadership in Real Estate

• Zillow reached more than 110 MILLION users. That’s a Year Over Year growth of 66% and ranks #1 in the US! • Comprehensive marketing solution across Zillow Network – Zillow.com, Zillow Mobile, Yahoo Homes, Hotpads.com, Frontdoor.com and Google Now. • Capitalize on the country’s largest mobile real estate platform: 60% of visits come from a mobile device. On weekends, it’s nearly 70%

Source: Zillow Internal, 2013.


Trulia.com

ABOUT TRULIA Trulia gives home buyers, sellers, owners and renters the inside scoop on properties, places and real estate professionals. Trulia has unique info on the areas people want to live that can’t be found anywhere else: users can learn about agents, neighborhoods, schools, crime, commute times and even ask the local community questions. Trulia is a major part of a successful agent’s online marketing strategy. Why? More than 24 million* unique home buyers, sellers and renters come to Trulia each month to get the inside scoop on real estate. Trulia’s intuitive, top-rated mobile apps drive 31% of Trulia’s weekend traffic from home buyers searching for properties on their mobile devices. Trulia has a unique, unduplicated audience who can’t be found anywhere else. 68% are not on other real estate sites 62% are buyers who will buy a home in the next six months** 41% are 1st time homebuyers 42% are pre-qualified for a mortgage *Omniture, June 2012 **ComScore Plan Metrix Key Measures


LOC AL & NATIONAL SITES

WWW.PRUDENTIALCALIFORNIAREALTY.COM ATTRACTS MORE THAN 240,000 UNIQUE VISITS ANNUALLY

WWW.PRUDENTIALPROPERTIES.COM ATTRACTS MORE THAN 1.4 MILLION UNIQUE VISITS ANNUALLY


Mobile GPS Enabled Website

Our website automatically knows the viewer is on a GPS enabled smartphone! iPad and Tablet Compatible!

77 Million users a month log onto mobile devises to view a property.


My Circle of Social Media Additional online marketing to attract more buyers for your home! Facebook alone has over 200 million members and continues to grow. Twitter is a means of instant communication with potential buyers. Prudential Blog has a worldwide audience that offers more coverage and maximum exposure for your listing.

www.PaulaAragone.com

YouTube.com/PaulaAragone

www.TheAragoneTeamblog.com

TheAragoneTeamDawnaKuch

http://www.linkedin.com/in/PaulaAragone


Focused Collaboration

Your agent is part of a powerful network of Prudential professionals in this market and across the country. They constantly share leads and information to help find the right buyers for their clients through a number of channels: • Networking with top agents nationwide • National convention • Regular branch meetings • Special networking events • Broker caravans • Contacts throughout the real estate community A COMMITMENT TO COLLABORATING FOR YOU Any company can say it has connections. But how many actually use them? Prudential agents are dedicated to actively and regularly sharing connections and resources on your behalf. That’s because of a company-wide business philosophy they also share: working together is a powerful way to benefit clients.


Video Syndication

Prudential Leverages the Power of YouTube The Premier Online Video Destination To Maximize Exposure for Your Home


PRUMOBILE

MEETING CONSUMERS DEMAND & PROVIDING INSTANT INFORMATION ON YOUR PROPERTY!


Prudential QR Code

Quick Response Codes are a quick and easy way for buyers to find information about your home. We create a code that prospects can scan with their smart phone that will give them a direct link to your property details. When prospects drive by your home or pick up a flyer they simply scan the code and have instant access to your agent and property.


Online Seller Advantage A Full Online Brochure of Your Property

Weekly Listing Activity Report

Your listing will stand out from the rest with OSA. Our exclusive benefits - for OSA users only - include a unique Pru ID that connects interested buyers with online property details.


My Edge is Your Edge.

The Most Advanced Marketing Strategy in the Industry


Single Property Websites Your Property Will Have an Interactive Visual Property Website The Obeo HomeSite Platform is a complete website built to display your property details 24 hours a day! Attract potential buyers to your property by giving them beautiful HD photography, full-screen virtual tours, detailed property information and plenty of interactive tools to keep them looking at your property for a long time. Once they are ready to take the next step, potential buyers can schedule a live showing or contact me for more information.


Style Designer on Your Home

Obeo StyleDesigner - A Renovation Innovation

There’s an innovative new way for buyers to personalize and virtually redecorate your listing online. With Obeo StyleDesigner potential buyers can change the color of the walls, textures of the countertops, and even the type of flooring with just a click.

Virtual Decorating

Obeo StyleDesigner allows potential buyers to actually change the way your listing looks online to meet their personal taste with the click of a mouse. It’s called “taking psychological ownership”, and you’re going to love the results. Want green walls? Done. New tile floor? No problem. With this innovative approach to marketing online, buyers are sure to make your listing their dream home.

Instant Real-Time Effects

There’s something magical about clicking a button and instantly painting an entire room. While painting walls and laying down carpet have traditionally been a laborious event, potential buyers can now bring your listings to life and explore what’s possible in a matter of seconds.


Worldwide A Connections A sizeable portion of all residential real estate transactions involve corporate relocations. These are some of the best buyers in today’s market. Their corporation arranges for the sale of their home, freeing their equity to purchase your home quickly. Your agent has many ways to expose your property to this huge pipeline of relocating buyers: • The Prudential Real Estate agent network generates over 100,000 referrals a year. • Prudential Real Estate Referral and Relocation Services, contracting with over 900 major organizations across North America. • SIRVA, Inc., a leader in providing relocation solutions to a diverse customer base around the world.

Major corporations nationwide look to Prudential for relocation assistance. That creates a rich source of highly motivated buyers for your home.


WORLDPROPERTIES.com

These days, your buyers could be anywhere in the world. To reach them, we’ll showcase your home on Worldproperties.com, powered by Proxio. Searchable in nineteen languages, the site is a prime destination for home seekers from 149 countries across the globe — and a crossroads for more than 300,000 real estate professionals worldwide.

Languages include: American & British English, French, Spanish, Italian, German, Brazilian & European Portuguese, Russian, Japanese, Simplified Chinese, Traditional Chinese, Korean, Hebrew, Indian, Dutch, Turkish, Vietnamese, Czech, and Arabian.


Global Exposure for Your Listing

N E P O E S U HO


Estates Marketing & Networking

Showcasing upscale signature properties is truly an art. It requires access to sophisticated, stateof-the-art online and print marketing vehicles, a network of connections to reach elusive upper-tier buyers, and confident expertise in negotiating high-end transactions. Prudential California Realty has a history of selling fine homes. While its focus has widened significantly over the years, the firm has retained and strengthened its superb connections and reputation in upscale communities throughout Southern California. Through Prudential’s Fine Homes programs, operated by firms across the nation, we consistently attract the finest estate specialists in the field to deliver the one buyer from across the globe who wants your home. Proven Estate Marketing Results In these exclusive circles, Prudential agents are unsurpassed — and their company’s support is unparalleled.


Prudential California Realty Dominates All Price Ranges Over $800,000

Listings Sold Over $800,000 161 84 21 11 19 17

Prudential California Realty First Team Remax Realty Realty One Group Tarbell Coldwell Banker

Listings Sold Over $1,000,000 81 45 11 9 6 7

Prudential California Realty First Team Seven Gables Remax Realty Center Tarbell Coldwell Banker

Listings Sold Over $1,500,000 17 11 5 4 3 3

Prudential California Realty First Team Remax Realty Coldwell Banker Excellence Seven Gables C21 Discovery

Listings Sold Over $2,000,000 10 4 4 2 2

Prudential California Realty First Team Coldwell Banker C21 Discovery Remax Realty

Listings Sold At/Over $3,500,000 3 Prudential California Realty 1 C21 Discovery

*All reports are published May. 2014, based on data available at the end of Apr. 2014. **No longer with this broker or office info is not available.***No longer with this office/broker or agent info is not available.All reports presented are based on data supplied by the MRMLS/SCMLS or their member associations/brokers. Neither the MLS nor their members are in anyway responsible for their accuracy. Data maintained by the MLS or their members may not reflect all real estate activities in the market. Information deemed reliable but not guaranteed. COPYRIGHT (c) TRENDGRAPHIX, Inc


Proven Pricing Strategy Establishing the right pricing for your home is crucial to a successful sale. Rather than set a fixed price, we can use a powerful and proven Prudential strategy called Value Range Marketing (VRM) to determine a price range for your home. Generally, it will extend from a figure higher than your home’s fixed price value to one designed to attract value-conscious buyers and initiate negotiation. How well does it work? Three out of four sellers using VRM rated their experience as good or excellent. How does Value Range Marketing benefit you?

• Eliminates the worry of underpricing or overpricing your home.

• Increases the likelihood of finding the right buyer.

• Keeps your property competitive in the marketplace.

• Exposes your property to a wider range of buyers.

• Gets on the “shopping lists” of more buyers looking in your specific area.

• Creates an environment for serious negotiation.

• Brings you and your buyer together faster for a successful closing.


Number of Buyer Showin

The Art of Home Pricing 1

2

3

4

5

6

Number of Buyer Showings

Weeks on Market

List Price True Market Value Sales Price

1

2

3

4

5

6

1

2

3

4

5

6

7

8

Weeks on Market

Weeks on Market

Since most showings occur when a house is first placed on the market, sales agents encourage their active, qualified buyers to see newly listed homes first. Following these showings, activity decreases as only those buyers new to the

ist Price

market preview these homes. Consequently it is critical to position your home at True Market Value

the best price during its initial market exposure. Sales Price

1

2

3

4

5

6

Weeks on Market

7

8


Safeguarding your Financial Future

Our Exclusive Risk Management Program

Prudential California Realty

Other Companies

Risk Management Program

None

Annual Legal Education Requirement

None

Monthly Legal Updates Top Legal Counsel on retainer and immediately available to agents

None

Broker provides Errors and Omissions to cover actions of all agents

Broker Errors and Omissions not provided for all agents

Full-Time and experienced career Professional agents only

No requirements for agents. Part time and inexperienced ok.

Volunteer hotline Attorney

Your transaction backed by the financial reserves Your transaction backed by the of a trusted 150 year old American company Agent’s personal financial reserves Department of Corporations Escrow with required financial reserves.

Uncertain

Prudential has been safeguarding the financial future of Americans for over 150 years. Don’t trust your largest financial investment to anyone else.


OUR GREATEST STRENGTH IS OUR ABILITY TO SELL YOUR HOME FOR THE BEST POSSIBLE PRICE IN THE SHORTEST AMOUNT OF TIME.


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