Will Lake 01422 845908 will@williamlake.com
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My work reflects my background. That’s because my career history covers many disciplines which influence my copywriting today. And that means I bring knowledge and expertise that stretches way beyond mere writing. From market positioning and the art of persuasion to knowing just what makes people tick: I understand audiences and I ‘get’ brands. It doesn’t matter what business you’re in, the messages you give out and the way you communicate with them speak volumes about your brand. Get it wrong, and you shoot yourself in the foot. Get it right, and you’re taking some very big steps towards wherever you’d like your brand to go. Never underestimate the significance of words.