ISTD Student Assessment Project - Circus The Brief
Content
The Museum of the Circus branding, including creating a name, logo and applied identity and publicity for the building. Consider it’s displays, activities and programme of events. Whatever approach you adopt ensure you use it as a vehicle to express you typographic skills (A minimum of 500 words)
The Visitors Guide which explains the Museum concept, experiences and building layout Proposed mocked up signage and wayfaring. Circus MuseumTickets
Target Audience Experiences 1,2,and 3 are targeted at middle income families with children aged 6 to 16. Experience 4 is aimed at young professionals looking for a night out with a twist. Both groups can take advantage of the Interactive and educational experiences..
Tone of Voice The Logo and Branding have echoes of the past, with a nod to 19th century poster layout and Slab Serif typefaces. The bright coloured overprint used on print collateral and the Perspex signage adds a contemporary feel which will appeal to both target audiences.
THE MUSEUM BRIEF AND CONCEPT
Introducing the CIRCUS, The Greatest Museum on Earth; runaway for the day, jump on a band wagon and join the parade.
OUGD301 Design Practice 3 Brief 4 ISTD Circus
Lisa Whitaker 1/5